标签： 武汉耍耍网

　　On March 1st, Cyrus Group Co., Ltd. (601127.SH hereinafter referred to as "Cyrus") released the February production and sales express. The data shows that in February, the sales volume of Sailis new energy vehicles reached 30,257, a year-on-year increase of 360.04%; From January to February, 2024, the sales volume of Celeste new energy vehicles totaled 67,095 vehicles, up 485.37% year-on-year.

　　In February, 2024, AITO asked the whole department to deliver 21,142 new cars, AITO asked the new M7 to deliver 18,479 cars in a single month, with a cumulative delivery of more than 100,000 cars. The cumulative delivery of the M7 in the asking sector was set to exceed 150,000 cars, leading the first monthly sales list of new forces in China market with absolute advantage, creating a new record for the sales of single cars of China automobile brands.

　　Cyrus ranks among the top five luxury brands in the world.

　　Since the beginning of this year, AITO has shown sustained upward momentum. According to the data, from January 1st to February 18th, 2024, Celestial World ranked among the top five luxury brands in China market with a cumulative sales volume of 46,200 vehicles. It is worth mentioning that in the sales list of the fourth week of February (February 19-February 25), Celestial World ranked among the TOP3 luxury brands with a weekly sales volume of 7,200 vehicles, beating the traditional luxury cars Audi and Mercedes-Benz, second only to Tesla and BMW, becoming the highest ranked China brand in the luxury brand list.

　　On February 26th, the nationwide delivery of Celestial M9 was fully launched, and over 100 cities officially ushered in large-scale delivery. As the latest product jointly built by Celestial Automobile and Huawei for three years, Celestial M9 has been well recognized by users, and it has exceeded 50,000 vehicles in 62 days since its listing. In addition, all versions of AITO Wujie M5/ New M7 have also started to speed up delivery, and the car can be delivered in 2-4 weeks at the earliest. It is reported that at present, Sailis has more than 700 experience centers and more than 200 user centers in 220 cities, bringing users a better product and service experience.

　　Super factory completed and put into use institutions continue to be optimistic

　　On February 5th, Sailis Auto Super Factory was completed and put into use. It is built in accordance with international leading standards and industrial Internet requirements, and has four characteristics of high efficiency, intelligence, cutting-edge and green, which has become a new benchmark for China new energy automobile intelligent manufacturing factory. The factory has more than 3,000 robots intelligently cooperating to realize 100% automation of key processes; Use the industry’s first quality automation testing technology to achieve 100% quality monitoring traceability; Through the world’s leading 9000T die casting machine, the highest integration among integrated die casting parts is realized; At the same time, it also achieved the highest production efficiency in the world.

　　Zhang Xinghai, chairman (founder) of Celestial Group, said: "The M9 is a high-end luxury boutique model that we have built with our heart, adhering to the tenet of’ taking users as the center and serving users wholeheartedly’. We will continue to iterate and improve, improve at the fastest speed, and meet the needs of all users as much as possible. Let the high-end be higher, the luxury be more luxurious, and the intelligence be smarter! "

　　Many institutional research reports are also optimistic about the future market performance of Celestial M9. Huaxin Securities Research Report pointed out that at present, the M9 has been delivered, and the new model is expected to continue to exert its strength. According to the latest research report of Founder Securities, with the increasing proportion of sales in AITO’s brand after the production capacity of M9 climbs, the volume and price of Cyrus are driven upward in Shuang Sheng, and it is expected that the profit contribution of models will turn a profit in June 2024 at the earliest, and the profit cycle will be started in the third quarter of 2024.

At the 2024 Beijing Auto Show, the Great Wall Gun, the leader of pickup trucks in China, occupied an absolute C position: the 2.4T Great Wall Gun, a "global high-performance pickup truck", officially opened for pre-sale, and the pre-sale price of the 2.4T passenger gun was 148,800 yuan; The pre-sale price of commercial gun 2.4T is 126,800-138,800 yuan. In addition, the high-end luxury off-road new energy pickup truck, Shanhai Gun Hi4-T, was unveiled at the same time, bringing more power, more complete scenes and extremely reliable benchmark car experience.

Since 2019, the Great Wall Gun was born, which triggered the upgrade revolution of pickup truck market in China. Every time a new product is launched, it will quickly become popular in the market, thus boosting industrial upgrading. This year’s Beijing Auto Show, the new car of Great Wall Gun is heavy, what kind of vitality can it inject into the future market?

First of all, sales at home and abroad will be boosted by "fuel". According to the latest data, Great Wall pickup trucks sold 17,569 vehicles worldwide in March, accounting for nearly 50% of the domestic market; From January to March, a total of 43,495 new pickups were sold. Great Wall pickup trucks sold 3,440 vehicles overseas in March, a year-on-year increase of 25%. From January to March, the cumulative export volume of Great Wall pickup trucks reached 10,414 vehicles, up 19% year-on-year. In China, the Great Wall pickup truck has written the myth that "the domestic terminal market share is nearly 50%"; Overseas, the Great Wall pickup truck has maintained the leading position in export sales of China pickup truck brand with a high-spirited attitude. After the follow-up power of this impressive sales volume is added with the most powerful diesel pickup truck within 200,000 in China-the Great Wall Gun 2.4T model and the optimal solution of new energy pickup truck-the Shanhai Gun Hi4-T, the global sales volume of the Great Wall Gun will be "opened" again.

In addition, Shanhai Gun Hi4-T and its brother model Shanhai Gun HEV are the top three swords in the world. "Great Wall Cannon, China Cannon and Global Cannon", with the continuous innovation in pickup truck categories, the models that closely fit various scenes and take into account the whole scene are constantly enriched and upgraded. Great Wall Cannon has improved Chinese people’s understanding of pickup truck categories and led the industry’s passenger, high-end, intelligent and diversified development. At the same time, its overseas popularity and influence are increasing day by day, and it has been listed in more than 50 countries on four continents around the world and won the annual awards in Australia, South America and South Africa. With the new energy becoming the general trend of global pickup truck development, Great Wall Gun stands out in the world by virtue of its technological and innovative advantages, and the speed of globalization is becoming increasingly obvious, which is also the most proud thing of China’s pickup truck manufacturing industry!

Like a bamboo, globalization is speeding up.

In March, at the 2024 Bangkok International Auto Show in Thailand, the Great Wall Shanhai Cannon HEV, which was positioned as the "new first-class smart pickup truck", officially opened for pre-sale, becoming the first new energy pickup truck product in Thailand’s auto market, and won the Best Commercial HEV Model Award from the Auto Show Organizing Committee in 2024.

In Thailand, pickup trucks are indispensable to people’s lives, and half of new car sales come from pickup trucks every year, forming a culture of using cars in the whole scene. However, in Thailand, China pickup truck is actually facing great challenges if it wants to gain a foothold in the market. Japanese auto giants have long occupied a dominant position, and the established market barriers is like a steel plate that is difficult to penetrate. However, judging from the current situation, the Japanese auto giants have a serious sense of crisis, and the once unbreakable market order seems to be blown to pieces in front of the Great Wall Gun.

First of all, this is due to the strong technical strength and innovation ability of Great Wall pickup truck, which can quickly launch smarter products that are more in line with the current global development, so that overseas consumers have more choices and better choices in choosing pickup trucks. Moreover, the advantages of the Great Wall pickup truck service system in China have been extended overseas, so that international consumers can also enjoy better and more convenient service guarantee.

As the first and only hybrid pickup truck model in Thailand, Shanhai Gun HEV has played a role in inciting and reshaping the pickup truck market in Thailand, making Thailand an important position for the globalization of the Great Wall Gun, radiating a wider Southeast Asian market, and accumulating strength for the continuous development of the ASEAN market, thus speeding up the globalization goal of the Great Wall Gun sword pointing to the top three in the world.

Since its birth, Great Wall Cannon has set its sights on the global market, enhanced its product strength and value by deeply applying the ride-sharing technology to the dual-use products of passengers and merchants, and persisted in global R&D, global manufacturing and global sharing to build a truly global car. In addition, the Great Wall Cannon is rooted in overseas local culture, and has tailored a new way of playing pickup trucks for the local area, integrating the Chinese pickup truck culture created by the whole scene, cross-circle and users into it, and realizing the "firing" upsurge of powerful circle-breaking.

Up to now, Great Wall Gun has been listed in more than 50 countries on four continents, representing China pickup truck in the global market. Judging from the specific market situation, the Great Wall Gun has completed a relatively complete layout in the global typical pickup truck market:

In Australia, Great Wall Gun became the first China automobile brand to receive a five-star safety rating under the new test standard of ANCAP in 2021. In 2023, the sales volume of the Great Wall Cannon squeezed into the seventh place in Australia, a year-on-year increase of 23.2%.

In Russia, the Great Wall pickup truck won the sales crown in 2023, an increase of 250.6% compared with 2022. The Great Wall Cannon ranks first in model sales, and the sales of King Kong Cannon and Fengjun series enter the top ten in pickup truck sales list.

In South Africa, the Great Wall brand ranks first in China, and in 2022, the South African Automobile Industry Association won the "Best New Pickup Truck of the Year" award against many international big-name models. In 2023, the Great Wall cross-country gun won the South African pickup truck model award of the year, which once again enhanced the recognition of the Great Wall gun by South African consumers.

In the Middle East, Great Wall Motor signed a strategic cooperation agreement with Teyseer Motors, a local car dealer in Qatar, thus officially entering the Qatar market, including pickup trucks. This cooperation means that the Great Wall pickup truck will fully cover the six markets of Gulf Cooperation Council (GCC).

On the other side of the globe, the Great Wall Gun was produced locally in Ecuador. In Chile, the Great Wall Cannon went on the market for one month and won the "Best Pickup of the Year" award selected by MT ONLINE, ranking first in monthly sales for many times.

Win honor with strength and beat the market with products. Starting from Thailand, Brazil and Mexico will be the markets for the further development of the Great Wall Gun. Following the footsteps of Great Wall Motor, the globalization process of Great Wall Gun is in full swing.

Ecological going out to sea, "double-line" development

All along, the Great Wall Gun has been trying to "break the ice" in enhancing Chinese people’s awareness of pickup trucks, and actively promoting multi-scene use and expanding pickup truck users. At present, new energy is an irreversible development trend of the automobile industry, and new energy is also an opportunity to bring pickup trucks into the mainstream automobile product circle and further promote the household and passenger use of pickup trucks.

In order to enhance the value of pickup trucks, Great Wall Gun has spared no effort. The globalization strategy of Great Wall Gun has been rapidly upgraded to "going out to sea in an ecological way", taking the lead in the field of new energy, paving the way for its own brand and China pickup truck to popularize and enhance its popularity in the world in the future.

In fact, before it became the first and only hybrid pickup truck model in Thailand, Shanhai Artillery HEV was unveiled in Australia, and it will also be the first hybrid pickup truck mass-produced in Australia. From the time point of view, the Great Wall Gun has competed with Ford and Toyota in the decisive battle field of new energy, the future global pickup market, and seized the "highland".

Compared with the Great Wall Gun, the American and Japanese pickup truck giants are obviously slow in the layout of pickup trucks. The Ford Ranger plug-in hybrid model will not be launched until 2025, while the Toyota Hilux only has a 48V light mixing system, and the hybrid model is still missing.

To achieve the goal of becoming the top three pickup trucks in the world, Great Wall Gun needs long-term planning and execution in product upgrading. The Great Wall Gun never pulls its crotch in terms of products, and it has a rapid upgrade and update, and also has multiple unique design functions. In the tide of pickup truck’s new energy, the Great Wall Gun has shown its power to shake the global pickup truck pattern, and it is only a matter of time before it takes a place in the world.

It is worth mentioning that in the new energy products and globalization strategy of Great Wall Gun, the layout of "two-line development" is adopted, and the domestic market is the foundation.

In terms of new energy products, Shanhai Gun HEV is specially aimed at overseas markets, and Shanhai Gun Hi4-T, which was unveiled at Beijing Auto Show, is a surprise left by Great Wall Gun to domestic users. Compared with other hybrid forms, the Shanhai Gun Hi4-T retains the advantages of the traditional hard-core pickup truck to the maximum extent, but also incorporates the characteristics of new energy power, which can be both oil and electricity.

Shanhai Gun Hi4-T is equipped with 2.0T+9HAT powertrain and matched with P2 motor. Under parallel drive, the comprehensive power of the system is 300kW and the maximum comprehensive torque is 750 N m. The maximum power of P2 motor is 120kW and the maximum torque is 400N·m, and the peak efficiency is over 95%. The motor can reach the maximum torque in an instant, which makes the acceleration of the whole vehicle 100 kilometers only 7.15 seconds.

In this 2.0T+9HAT super hybrid system, a 2.0T Miller cycle hybrid engine is used, with the maximum power of 185kW and the maximum torque of 380N·m, and the maximum torque output can be achieved at 1700~4000rpm. The strong combination of hybrid special engine and high-power motor combines the characteristics of high engine stability and strong explosive power of motor, which makes the whole vehicle start lightly and overtake quickly. In extreme scenes such as getting out of trouble and climbing, the motor will assist the engine and comprehensively improve the explosive power of the vehicle. Even in extreme driving environments such as plateau, high temperature and cold, the power performance is still strong. Intelligent energy control system reduces the fuel consumption of the whole vehicle, achieving the purpose of economy and fuel saving.

In terms of safety, the battery layout of Shanhai Gun Hi4-T is groundbreaking, and it is fixed on the inner side of the transverse and longitudinal beams of the frame and above the frame at multiple points, thus avoiding the collision of the battery pack. At the same time, the protective plate is designed, and the surface is galvanized+electrophoretic+scratch-resistant coating, and the three-layer protection improves the rust-proof and scratch-resistant performance.

Because it is a hybrid model, Shanhai Gun Hi4-T has three power modes: pure electric, hybrid and intelligent. The battery has a partial capacity of 37.1kW?h, which can meet the pure battery life of 100km. Coupled with the 75L super-large fuel tank, the comprehensive cruising range can reach 780km. Moreover, in the intelligent mode, the oil and power consumption are both reduced, the comprehensive fuel consumption can be as low as 2.5L/100km, and the feed fuel consumption is only 10.2L/100km. The charging time is also quite saving. With 50kW high-power DC fast charging, the power can be changed from 30% to 80% in 26 minutes.

With the blessing of "electricity", the Shanhai Gun Hi4-T also has a powerful external discharge function. The discharge port supports 5.5kW high-power external discharge, which meets the outdoor expansion of coffee machines, projectors, most household appliances, etc., and is enough to solve the power consumption problems such as outdoor camping and picnics. Two 220V power connectors are reserved in the cab and the trunk, with 120W in the cab and 2.2kW in the trunk power supply, which can support the power demand of multiple devices at the same time. In addition, the new SOC energy management strategy can automatically adjust the proportion of oil and electricity according to the user’s habits, road conditions, traffic conditions, etc., and realize the personalized adaptation of the whole scene and all terrain. In addition, the Shanhai Gun Hi4-T adopts non-decoupled mechanical four-wheel drive with three locks, and the whole vehicle can easily match different car scenes to meet the needs of various outdoor scenes such as self-driving travel and camping.

Many innovations in the fuel version of Shanhai Gun, such as: equipped with advanced intelligent driving assistance system, the first design in China to improve the convenience of multi-scene use, luxurious riding experience and intelligent level in the car, C6 towing qualification that can meet the certification of 3.3-ton trailer, NVH quiet design, etc., have been extended to Shanhai Gun HI4-T.

In terms of globalization strategy, new energy products are a sharp weapon to open and expand overseas markets, while the domestic market is the base camp for the Great Wall Gun to continue to innovate, which not only enhances the influence of pickup trucks in China, but also continuously delivers "shells" to overseas markets, improving and strengthening its overseas competitiveness.

In 2024, the Great Wall Gun has been constantly upgrading its products: the model of "King Kong Gun" equipped with ZF 8AT gearbox was officially launched; Passenger guns, commercial guns and off-road guns have added 2.4T diesel engines of the same model as Shanhai guns, and the traction qualification has been upgraded to 3 tons.

It is not difficult to see that upgrading to a stronger engine and a more advanced gearbox is the next direction of the Great Wall Gun in domestic products. At the same time, "improving the overall performance" is also the development focus of the Great Wall Gun fuel pickup truck, which not only brings more satisfactory car experience to all kinds of users, but also helps the brand to achieve the two-way power of "fuel and new energy" in overseas markets.

Comments:

Looking back, when Great Wall Cannon became an independent brand of pickup trucks and shouted the slogan of "becoming the top three in the world", many people knew in their hearts that it was to compete directly with pickup truck giants such as Ford, Toyota and Isuzu. But how many people can foresee that the Great Wall Gun can rise rapidly in six years and achieve today’s achievements.

"Strong civil war, expert in foreign war"! At home, although the joint venture has played its cards and introduced the latest models of the same model from overseas to China, the Great Wall Gun has always gained the upper hand in the contest with the joint venture. Overseas, the pace of globalization of the Great Wall Gun is solid and powerful, and it has quickly opened up big markets such as Australia. With the help of the new energy trend, Great Wall Gun began to March into important markets such as Thailand, and its own technological advantages and innovation ability seemed more like a duck to water.

The penetration rate of private cars in China has been very high. However, at this stage, most people still choose to spend more on cars than on tools. Under this trend, most people are getting more and more expensive to buy cars. The original budget was about 200,000, but in the end, they spent 400,000. But after using it for a period of time, I complained repeatedly and regretted my irrationality. What is the appropriate budget or price for buying a car? One algorithm is that the car price you can afford is about 1-2 times the annual household income balance. Of course, the market can’t be missed, and catching up with the larger preferential sales will definitely save a lot of money. Take BYD Qin Wei as an example today to see the national real transaction price, preferential discount, sales volume, value preservation rate and other information of new cars, so as to help you understand the market situation of a car more comprehensively.

The biggest discount of BYD Qin’s transaction price in the past month reached 8.35 fold, the cash of new cars dropped by 11,300 yuan, and the national sales of new cars started at 54,200 yuan. The point price is for reference only, and the actual transaction price is subject to the local dealer.

The figure below shows the sales data of BYD Qin. The national sales volume in the last month was 156 vehicles. I wonder if BYD is still satisfied with this result. Most people will follow the sales volume when buying a car, which is the main basis for most people to judge whether a car is good or not without in-depth understanding of a car. Although it is not accurate, it is not groundless, but if you have higher requirements for car selection, you need to make more efforts to fully understand it.

When we buy a car, we need to consider many factors, among which the preservation rate is also very important. The low preservation rate of the car indicates that the overall quality of the car is poor, while the high preservation rate indicates that the market is highly recognized. The chart below shows the value-preserving rate of BYD Qin. Is it within your acceptable range?

When we buy a car, we will pay attention to all aspects of this model in advance, especially the posts and word-of-mouth posted by car owners in major forums and vertical websites. Apart from the navy, there are still some car owners’ real car experience that is worth learning. Let’s take a look at BYD Qin’s word-of-mouth score. BYD Qin’s comprehensive score is 4.78, and the result is not bad, so BYD Qin can consider it.

If you have seen the above, you still have doubts about whether BYD Qin is worth buying, then you can also look at the performance of BYD Qin Jingpin. Among the following competing products, Jetta VA3 sold the most last month, with 5,358 cars. There is always one for you.

If the price of BYD Qin is suitable in the near future, then the friends will hurry! Linkage promotion in many places across the country, and there are even more discount models as low as 30%.

On the car home Anqing preferential promotion channel, preferential activities are being carried out. As an SUV model that has attracted much attention, the price of Starway Eta Ursae Majoris in Anqing has dropped to the lowest starting price of 137,800 yuan. This promotion can enjoy a maximum discount of 15,000 yuan, which provides excellent car purchase opportunities for the majority of riders. If you want to know more about the discount, you can click the "Check the car price" button in the quotation form to get a higher discount.

Starway Eta Ursae Majoris is a stylish and dynamic SUV. The front face design of this car is very unique, with a large area of chrome decoration and sharp LED headlights, which makes the whole car look very delicate. The air intake grille adopts a hexagonal design, with smooth lines and three-dimensional body shape, which makes the whole car look more dynamic. Overall style, Starway Eta Ursae Majoris pays attention to fashion and sense of science and technology, and its body lines are smooth and atmospheric, and at the same time it combines a sense of modernity and futurity. The appearance design of this car system is very in line with the aesthetic needs of modern consumers for the appearance of the car, leaving a deep impression on people.

The body size of Xingtu Eta Ursae Majoris car series is 4781*1920*1671, the wheelbase is 2815mm, the front tread is 1641mm and the rear tread is 1642mm. The car’s side lines are smooth, showing a dynamic and steady style, showing the unique design charm of Eta Ursae Majoris. At the same time, the front tyre size is 235/55 R19, and the rear tyre size is 235/55 R19, which is equipped with wide tires to provide better handling and driving stability for drivers. The rim design of Eta Ursae Majoris car series is fashionable and atmospheric, which adds a sense of luxury to the whole car.

Starway Eta Ursae Majoris’s interior design style is fashionable and simple, paying attention to details and comfort. The steering wheel is made of leather, which feels comfortable and supports manual adjustment up and down and back and forth, so that the driver can find the most comfortable position. The 12.3-inch central control screen has a large size and clear display, and supports multimedia, navigation, telephone, air conditioning, sunroof and window voice recognition control systems, so that drivers can operate the vehicle more conveniently. The front and rear rows are equipped with USB and Type-C interfaces, which is convenient for passengers to charge. The front row also has mobile phone wireless charging function. The seat is made of imitation leather. The main seat supports front-back adjustment, backrest adjustment and height adjustment (2-way), and the auxiliary seat supports front-back adjustment and backrest adjustment. The second row of seats supports backrest adjustment, and the rear seats can be laid down in proportion, providing passengers with more space and comfort. The overall interior design is simple and clear, which meets the aesthetic needs of modern people.

Starway Eta Ursae Majoris is equipped with a 2.0T 261 horsepower L4 engine with a maximum power of 192 kW and a maximum torque of 400 N m.. The engine is matched with a 7-speed wet dual-clutch gearbox, which provides excellent power performance and smooth shifting experience for the vehicle. No matter on urban roads or highways, Starway Eta Ursae Majoris can provide you with abundant power support.

In the evaluation of car home car owners, we can see that Starway Eta Ursae Majoris has some bright spots in its exterior design, especially the shape of the side and the rear of the car has been well received by car owners. However, the design of the front of the car is more general, and it is biased towards the shape of new energy vehicles. In addition, the owner also mentioned that the four exhaust pipes at the tail are too deliberate, giving people an unnatural feeling. In terms of body workmanship, the owner thinks that the overall performance is above average, but the gaps in individual positions are still large and the two sides are not completely consistent. Although there are some problems in some details, the stylish appearance and four-wheel drive configuration of Starway Eta Ursae Majoris still attract the attention of many car owners. It is believed that with the continuous optimization and improvement of Starway Eta Ursae Majoris, the future models will be more excellent and bring better driving experience to consumers.

　　In recent years, with the increasing supervision, the illegal and illegal phenomena such as obscenity, violence and blood, and fraudulent donation in live webcasts have been greatly reduced. However, it should not be ignored that some webcasting chaos has now been replaced with "new vests", and unhealthy or even illegal content still appears in the webcast room from time to time.

　　Acts such as hitting the "edge ball" still exist

　　Not long ago, the Public Security Bureau of Rongxian County, Zigong City, Sichuan Province issued a notice saying that since 2018, female anchor Tang Moumou has filmed fishing videos wearing bright exposure and red scarf in farmland in order to gain eyeballs and increase the number of fans and videos, and uploaded four edited videos on the Aauto Quicker platform with the account of "Yibin Yingying", and the number of videos played has reached more than 3 million times. According to the Public Security Administration Punishment Law, the police detained Tang for 12 days and fined 1000 yuan, ordering him to delete relevant videos.

　　Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, pointed out that Tang’s behavior is one of the most common chaos in the current webcast — — Spread vulgar culture.

　　"The current webcast chaos is very different from that of previous years. Compared with illegal acts such as pornography and violence, it is now more chaos such as infringing on the privacy of others, promoting feudal superstitions and spreading vulgar culture." Zhu Wei said, "Vulgar behaviors such as female anchors wearing red scarves are more common in webcasts. In fact, this phenomenon has existed almost since the appearance of webcasting. Compared with pornography and other illegal acts, this kind of behavior mainly violates public order and good customs, and is more in a relatively obscure gray area. "

　　Exposed clothes, sexually suggestive actions, live broadcast of foul language, and public ridicule of the Nanjing Massacre … … In recent years, news about the misconduct of webcasting is common in newspapers. These behaviors are not exactly the same as illegal behaviors, but essentially a kind of "edge ball" behavior, which also makes some anchors take advantage of it.

　　In addition to playing "edge ball", the boundary of webcasting has also caused controversy. In 2018, some anchors used the network car as the carrier to broadcast the order taking process without the customer’s knowledge, and the live broadcast targets were mostly female passengers; In April this year, Chen Mou, a star, was broadcast live by an anchor in Betta when she was shopping with her children. Chen Mou was very dissatisfied with this and angered the anchor. Many news events have brought the chaos of webcasting into people’s field of vision again and again.

　　Interests drive some anchors to exploit loopholes.

　　According to the 43rd Statistical Report on the Development of Internet in China, as of December 2018, the number of live webcast users in China reached 397 million. Nowadays, users have basically developed the habit of watching live broadcasts, with high viewing frequency and strong willingness to pay. In addition, with the rise of mobile live broadcast platforms, the threshold for live broadcasts has been greatly lowered, and it has become possible for everyone to broadcast live and everything can be broadcast live.

　　Some insiders believe that the huge profit margin and market of webcasting have attracted the influx of venture capital and live broadcast practitioners, which has also caused a mixed environment of webcasting.

　　In recent years, webcasting platforms have sprung up one after another, so many people have entered the live broadcast industry and become professional or part-time anchors. However, the low threshold of live broadcast makes it unnecessary for anchors to undergo strict examination of their qualifications and qualities. Driven by the huge profits that live webcasting can bring, some anchors have no rules and legal awareness, and constantly gain attention by breaking through the legal bottom line and infringing on public order and good customs, and then get rewards from fans and even seek huge profits. However, some popular anchors have gradually ignored the responsibility of guiding the public to establish correct values after receiving a large number of fans. Previously, the network anchor Tianyou was banned by the National Network Information Office for describing in detail all kinds of feelings after drug abuse in the form of rap in the live broadcast.

　　At the same time, the gray area provides space for the breeding of network chaos. At present, there are no clear laws and regulations to regulate and punish some behaviors that violate public order and good customs, which makes some anchors take advantage of the loopholes.

　　There are not only anchors, but also webcasting platforms. For the chaos of webcasting, the webcast platform can’t stay out of it. If the live broadcast platform knows that the anchor violates the law and does not stop it, it should also bear corresponding responsibilities.

　　At present, there are great loopholes in the audit of anchor and live content in the webcast platform. After several rounds of governance, the domestic mainstream live broadcast platforms have made great progress in anchor management, content control and on-site supervision, and formed relatively perfect self-examination and self-correction rules. However, there are some informal small live broadcast platforms that spread through some illegal ways and underground ways. The live broadcast content is mostly obscene, pornographic and naked.

　　Constructing blacklist system of information sharing

　　In order to create a clear live broadcast environment, in fact, the regulatory authorities have already started to rectify the chaos of webcasting and formulated corresponding laws and regulations.

　　Since December 1, 2016, the National Network Information Office has implemented the "Regulations on the Management of Internet Live Broadcasting Services", which put forward specific requirements for live broadcasting qualifications, content management, credit system, etc., and set a bottom line for standardizing Internet live broadcasting services. According to the Regulations on the Management of Internet Live Broadcasting Service, the network platform should establish a content review platform and an information review mechanism, implement hierarchical and classified management, and implement the trial before the management of the live broadcast of Internet news information and its interactive content. Some live broadcast platforms have also introduced management rules to regulate the behavior of anchors and users. On February 7, 2018, the Ministry of Public Security deployed public security organs across the country to carry out the "Net Net 2018" special campaign to crack down on network crimes. In that year, 12,000 websites such as obscene pornography were banned and closed nationwide, and 44 major cases of online obscene pornography were listed and supervised.

　　Some experts believe that at present, China has made remarkable achievements in rectifying the chaos of webcasting. However, due to the low illegal cost and high supervision cost of the live broadcasting industry, there will still be "fish escaping from the net". In view of the existing "edge ball" and vulgar behaviors, we can take enumeration to concretize the contents and behaviors prohibited by law from live broadcast, so as to improve the operability of the law. At the same time, a blacklist system for information sharing should be established to prevent the illegal online celebrity from appearing again.

　　The insiders believe that webcasting is not an anchor’s entertainment behind closed doors, but a performance for the public. The live broadcast platform is not as simple as just providing a platform without any responsibility. We should establish a pre-prevention mechanism, improve the quality of relevant employees, and establish a qualification review mechanism for live broadcasters or a professional anchor training mechanism. Relevant departments must also comprehensively use a variety of regulatory measures and work together to stop hacking illegal accounts, confiscate illegal income, and even close illegal live broadcast websites to prevent the live broadcast platform from becoming a hotbed for nourishing illegal online celebrity.