High-quality development research trip to Ning ‘an, Heilongjiang Province: Planting "Zhi Fu Jing" in "Slate Paddy Field"

  Xinhua News Agency, Harbin, September 4th Title: Ning ‘an, Heilongjiang Province: Planting "Zhi Fu Jing" in "Slate Paddy Field"

  Xinhua News Agency reporters Liu Yujia, Liu Hezhen and Yang Qi

  At present, in Shangguandi Village, Bohai Town, Ning ‘an City, the "slate paddy field" is growing well, the breeze is blowing, and the rice waves are rolling, which is beautiful. In less than a month, rice can be harvested on a large scale.

  Ning ‘an is located in the southeast of Heilongjiang Province, with 85,000 mu of rare slate fields in the world. Chen Yujia, sales manager of Xuanwu Lake Rice Professional Cooperative in Ning ‘an City, told reporters that "slate rice" grew on the lava platform formed after volcanic eruption thousands of years ago. Volcanic ash and humus soil bring rich minerals, organic matter and trace elements. Jingbo Lake water naturally flows for irrigation, and the temperature difference between day and night is large, which creates the excellent quality and taste of "slate rice".

  This is the paddy field in Shangguandi Village, Bohai Town, Ning ‘an City. Xinhua News Agency reporter Liu Hezhen photo

  Chen Yujia, born in 1989, is a native of Shangguandi village, which is located in the core producing area of "slate rice". When she was a teacher before, she found that many rice on the shelves could sell at fine prices when traveling in other places during the holidays.

  "At that time, I was thinking, the rice in my hometown is also delicious. Is there also a market, so that the villagers can have better income?" After careful consideration, Chen Yujia’s inner local complex was activated. She resigned from her job in the city and devoted herself to the vast countryside to become a "new farmer" who returned home to start a business.

  When she first returned to the village, Chen Yujia was also "starting from scratch". She worked with the villagers to explore a more scientific planting model. "In the past, everyone relied on experience in farming, which brought some uncertainty to the output." Therefore, she worked hard to learn new technologies and introduce advanced equipment, from planting to field management, so that various factors affecting rice growth were digitized and visualized. In this way, Chen Yujia led the cooperative to engage in intensive management and promote the efficient and green planting of "slate rice".

  "If you plant well, you must sell well." In order to achieve this goal, Chen Yujia, who dares to do it, took the initiative to judge the new demand of the consumer market, innovated the marketing model, and innovatively launched services such as "farmer’s recognition of seeds" and "food stamp customization", promoted the agricultural products in his hometown through live broadcast and other means, broadened the sales channels, and really enhanced the popularity and influence of "slate rice".

  Tourists stroll in the rice fields of Shangguandi Village, Bohai Town, Ning ‘an City. Xinhua News Agency reporter Liu Hezhen photo

  Recently, the reporter saw in the rice park in Shangguandi Village that a piece of rice fields and Xuanwu Lake in Ning ‘an form a beautiful scenery, attracting many tourists to visit and watch. Relying on the characteristic "slate rice" industry, it has become a comprehensive development of agriculture, literature and tourism integrating tourism, vacation, entertainment, research and farming experience.

  According to reports, in recent years, Shangguandi Village has built many scenic spots such as rice landscape plank road, windmill waterwheel park, barbecue square, beach bathing beach, etc. At the same time, it has developed characteristic homestays to lease and decorate the idle houses in the village. Last year, the village also added a rice field sightseeing train tour project, and implemented a crayfish rice field breeding project to achieve "more harvest in one field" and broaden the path for farmers to increase their income.

  In today’s Shangguandi village, the "Stone Paddy Field" has planted the "Zhi Fu Jing", and the rural revitalization is full of vitality. It is understood that through the rational and overall utilization of resources, the collective economy of Shangguandi Village and surrounding villages has been growing. "We will continue to promote agricultural efficiency, rural beauty and farmers’ income, and strive to turn the green mountains and green waters in our hometown into ‘ Jinshan Yinshan ’ 。” Chen Yujia said.

The "emergency" property company designated by the street office cannot be removed for three years, and a residential area in Beijing is in a dilemma.

In Gu Yue Garden Community, Haidian District, Malianwa Sub-district Office appointed a property company to be stationed in "emergency" after the property was suddenly evacuated in early 2015. According to the regulations, the emergency usually does not exceed 3 months, but the emergency service of the property has been more than 3 years. In the meantime, the community has held three owners’ meetings, elected industry committees and hired new properties, but the new property company has not been able to enter.

What is the difficulty in replacing the property company? Why is the community caught in an "emergency" dilemma? The Beijing Daily reporter conducted an in-depth investigation.

Sudden evacuation of the previous property

The community began to fall into the "emergency" dilemma

Gu Yue Garden is located on the north side of Tianxiu Road, surrounded by Yuanmingyuan, Summer Palace and Baiwang Mountain on the east, south and west sides. It is a commercial housing community covering an area of more than 150,000 square meters, with more than 20 residential buildings and more than 700 owners. There is a 5,000-square-meter wide lake in the community. The owners keep koi fish in the lake, and there are wild ducks flying to rest, rippling blue waves, vines, rocks, flowers and trees dotted in the garden, plus two underground three-dimensional garages, and people and cars are diverted. The whole community is neat and warm.

But this scene has become the memory of the owners. The incident occurred on November 10, 2015, and the early property of the community suddenly announced its withdrawal. Subsequently, Malianwa Sub-district Office appointed Beijing Longcheng Xingye Property Management Co., Ltd. (hereinafter referred to as Longcheng Xingye) to enter the community to provide "emergency" services for the owners.

The Administrative Measures for the Handover of Property Projects in Beijing stipulates that emergency services are limited to basic services such as garbage removal, water supply, elevator operation and order maintenance, and the period generally does not exceed 3 months.

Under the "emergency" service, the residential environment is getting worse and worse, and there are more and more problems in property services. Owners reported that the lake was put late, less and muddy. "In the past two years, the lake has become everyone’s heart disease, and no wild ducks have flown." The road began to break down, the vines collapsed, the lawn was covered with weeds, and the underground garage, which had been running well, was never used again with the departure of the previous property. Gradually, the facilities in the underground garage were damaged, but the motor vehicles were densely parked on the fire escape.

"Fire control facilities are completely paralyzed. The fire detector in the corridor, the smoke alarm system at home and the ambulance system failed, no one was on duty in the central control room, the access control was broken for more than a year, the elevator was always jammed, and some stopped for months. " Mr. Liu, the owner who stayed in the community in 2002, also reflected that the owners had to organize themselves to water flowers and trees. "How beautiful Gu Yue Garden was before, how bad it is now."

Owners’ meeting selects new property.

The emergency property refused to withdraw.

Emergency service can only solve the basic problems, and it only lasts for three months, so the owners want to hire a property company for themselves. "At that time, everyone’s idea was very simple, that is, they wanted to hire a legal and compliant property company." Owner Mr. Li said.

From January 23rd to January 30th, 2016, Gu Yue Garden held an owners’ meeting to elect an industry committee. On March 21, 2016, the industry Committee filed a record in Malianwa Sub-district Office.

Hiring a new property has become a top priority for the industry Committee. From June 8 th to June 12 th, 2016, the industry Committee started the second owners’ meeting, convened all the owners of the community, decided to terminate the emergency property service, and voted for a new property. In this competition, Beijing Ruiying Hotel Property Management Co., Ltd. (hereinafter referred to as Ruiying) won from 9 property companies. The reporter learned that the emergency property Longcheng Xingye also participated in the competition.

From September 9 to September 25, 2016, Gu Yue Garden held the third owners’ meeting, and the owners voted whether to entrust Ruiying as a new property. After a series of ticket checking, monitoring, singing and counting, the results show that the number of voters accounts for 74.79% of the total number of owners, corresponding to the exclusive area of 99,368.98 square meters, accounting for 63.95% of the total area of the building. The number of voters and the exclusive area achieved "double half", and Rui won 531 votes, thus winning the selection of new property in Gu Yue Garden. The industry Committee also invited the staff of the third-party Beijing First Owners’ Congress Work Counseling Center to be present to witness the ticket inspection process. "The whole process has videos, and all the votes are sealed according to regulations." Xu Hongliang, director of the community industry Committee, said.

On October 16, 2016, the Industry Committee signed a property service contract with Ruiying for a period of three years, and implemented the third-class property service standard of Beijing local standards. But in fact, due to the refusal of Longcheng Xingye to withdraw, Ruiying has not been stationed so far, and the service contract is still a dead letter.

The street office questioned the decision of the owners’ meeting

Industry Committee seeks various ways to solve difficulties.

The community was caught in an "emergency" dilemma, and the Gu Yue Garden Industry Committee turned to many administrative departments, the National People’s Congress and the Haidian District Commission for Discipline Inspection for help.

Malianwa Sub-district Office disagreed with the resolutions of the second and third owners’ meeting of Gu Yue Garden. A person in charge of wang xing, a street office, thinks that according to the Rules of Procedure for Owners’ Congress, an interim meeting of the owners’ congress can only be held at the suggestion of more than 20% of the owners, but the industry committee has not started this procedure. The street office also sent a letter to all the owners, saying that the industry Committee violated the relevant regulations and the organization was not standardized, and the resolution of the owners’ meeting should be corrected or revoked within a time limit.

In this regard, the industry Committee believes that matters involving the common interests of all owners need to be dealt with in a timely manner, and the industry Committee has the right to convene an interim meeting of the owners’ meeting. "This is also clearly stipulated in the Rules of Procedure for the Owners’ Meeting in the community." The owner Mr. Zhang said.

The resolution of the third owners’ meeting was also questioned by Malianwa Sub-district Office. Malianwa Sub-district Office refused to recognize the relevant decisions and authorization made by the owners’ meeting on the grounds that the industry committee temporarily changed the meeting place, which made it impossible for the sub-district office and neighborhood committee to guide and supervise on the spot.

In this regard, the industry Committee said that because the votes of all owners were kept in the ballot box, the venue of the meeting was temporarily changed in order to properly protect the voting results of all owners and avoid unexpected accidents. "The meeting is scheduled to be held at 3 pm on September 25, 2016. We contacted the heads of the street office and neighborhood committees and drove to pick it up, but a person in charge of the Malianwa street office said that Director Wang of the street office could not go because of something. Director Chen of the Gu Yue Garden Neighborhood Committee also said that Director Wang would not let her participate. " Mr. Yang, a member of the industry committee, said.

Malianwa Sub-district Office sent a letter asking the industry committee to submit the owners’ meeting and the results of counting votes, but it was opposed by the industry committee. Members of the first industry Committee said that according to the relevant laws and regulations, the street office has no right to view the votes of the owners.

Articles 25 and 26 of the Measures for the Administration of Property Project Handover in Beijing stipulate that the municipal and district housing administrative departments may deal with the property service enterprises and related responsible persons in accordance with the relevant provisions on credit information management and property service project management of the property service enterprises and project leaders. According to this, the industry Committee reported to Haidian District Housing Authority and requested it to punish Longcheng Xingye. However, Haidian District Housing Authority rejected the report of the industry committee on the grounds that Malianwa Sub-district Office refused to recognize the resolutions of the two owners’ meetings.

The industry Committee then reported to the relevant departments of the Beijing Municipal Commission of Housing and Urban-Rural Development, and the same result was obtained.

In order to break the dilemma of emergency property evacuation, more than 500 owners of Gu Yue Garden jointly reported to the Supervision Committee of Haidian District Commission for Discipline Inspection. Relevant materials show that the Supervision Committee of Haidian District Commission for Discipline Inspection replied that, as the supervision and guidance department for the work of the industry committee, Malianwa Sub-district Office sent a notice letter to all owners of Gu Yue Garden without sufficient investigation and verification, and made a decision not to support and recognize the temporary owners’ meeting of Gu Yue Garden Community, which caused adverse social impact. The Supervision Committee of the Haidian District Commission for Discipline Inspection believes that the Haidian District Housing Authority has failed to supervise emergency property services and has not actively promoted property handover.

Industry Committee sued emergency property

Currently awaiting retrial by the court.

After two years and four months of confrontation, after the intervention of various forces such as administration, people’s congress, discipline inspection and supervision, Longcheng Xingye still provides "emergency" services in the community.

The settlement of the incident finally took the legal path. The Industry Committee appealed to Haidian Court to order Longcheng Xingye to evacuate and return the relevant planning, permits, buildings and construction materials of the community. On March 30, 2018, Haidian Court ruled that Longcheng Xingye was evacuated and handed over relevant materials to the industry committee.

Longcheng Xingye, which lost in the first instance, appealed. Longcheng Xingye believes that Gu Yue Garden is not an independent property management area, and it should belong to the same property area as Lotus Pond Moon House, Anhe Garden and Chengxiu Garden, on the basis that Gu Yue Garden has no independent facilities such as water supply, power supply and property rooms.

"The emergence of the industry Committee is based on the premise of an independent property area." Xu Hongliang said that the industry Committee was elected by all owners and put on record. "The promotion of these procedures is based on the premise that Gu Yue Park is an independent property management area."

In order to confirm this matter, the industry Committee provided a series of documents such as planning, construction and property service contracts to reporters. They believe that these materials have approved the use, management and maintenance of houses in Gu Yue Garden, and determined the scope of the community, as well as the elevator, water supply, power distribution system and property management rooms. "These approved contents are consistent with the actual situation of Gu Yue Garden at present."

The reporter learned from the scene that there are Lotus Pond Moon House and Anhe Garden on the south side of Tianxiu Road from east to west, while Gu Yue Garden and Chengxiu Garden are on the north side. Among them, because Gu Yue Garden is a commercial housing community and Grade A residence, the property fee is higher than that of the lotus pond moon house of ordinary commercial housing, while most of Anheyuan and Chengxiu Garden are resettlement houses, so the property fee is lower. The nature of property rights and ownership relations are complex, which also leads to differences in interests and demands between communities and owners to a certain extent.

On the afternoon of February 13th, the reporter came to Malianwa Sub-district Office, hoping to interview and learn about the solution of the emergency service dilemma in Gu Yue Garden, but the relevant person in charge refused the reporter’s interview on the grounds of inconvenience.

At present, the Beijing No.1 Intermediate People’s Court has ruled that the case should be retried by Haidian Court on the grounds that it is necessary to find out whether Gu Yue Garden has the conditions to implement independent property management.

At present, all parties are waiting for the fair judgment of the law.

Reporter’s notes

Act according to law and realize community autonomy

Gu Yue Garden is caught in the dilemma of emergency service. This incident involves many entanglements between the industry committee, the developer, the emergency property and the newly hired property company, and also involves many departments such as street, housing management, housing construction committee, discipline inspection and supervision. Forces from all sides, like swans and crabs pulling carts, have their own strengths, but they have been unable to solve the problem of emergency property companies withdrawing for a long time.

There is no winner in this dilemma so far. It is difficult to carry out many tasks of the industry Committee, and the newly hired property service contract is empty, and the majority of owners can only get basic services. Due to the paralysis of fire-fighting facilities in the community, developers who have handed over property services for more than 10 years have to spend 800,000 yuan to repair fire-fighting facilities. Longcheng Xingye, an emergency property company, also repeatedly shouted, "We are not withdrawing, but it is difficult to withdraw." The person in charge of the property company said that in the past two years or so, due to the refusal of most owners to pay property fees, emergency services have caused the property company to lose millions of yuan. "We also hope to give a solution."

Shu Kexin, an expert in property management, believes that there are laws to follow in property management in China and Beijing, and a core idea of current laws and regulations is to promote and improve community autonomy. "In this case, if the street office thinks that the resolution of the owners’ meeting is illegal, it is enough to directly exercise the right of cancellation. If the industry committee refuses to accept it, it can also file an administrative lawsuit and sue the street office in court. Everything can be handed over to the law and let the law speak. "

Appeal to all parties and relevant departments to start from the law, the administrative department "can’t do it without authorization" and the owner’s autonomy "can do it without prohibition", so there is hope to break the emergency dilemma of Gu Yue Garden.

Fortunately, the incident has been awaiting retrial in Haidian court, and will eventually be resolved through legal channels. I hope that the just judgment of the law can return warmth and beauty, tranquility and harmony to the owners of Gu Yue Garden, and also to all the communities that are caught in the dilemma of property services like Gu Yue Garden.

Only by proceeding from the law and acting in strict accordance with the law can community autonomy be truly realized.

(The original title is "Gu Yue Garden Community Property" Emergency "for more than 3 years."

The United States asked for revision of prescription drug instructions for opioid cold and cough

  The website of the Food and Drug Administration (FDA) of the United States released a message, announcing that according to the results of a comprehensive evaluation and external expert consultation, the instructions of opioid cold and cough prescription drugs should be revised. Both this assessment and the expert meeting confirmed that in patients under the age of 18, the risk of respiratory retardation or difficulty, misuse, abuse, addiction, overdose and death caused by such drugs outweighed its benefits.

  Prescription drugs containing codeine and hydrocodone can be used in combination with other drugs such as antihistamines and nasal decongestants to treat cough and symptoms related to allergies or the common cold. Other non-opioid prescription drugs and OTC drugs can also treat the above symptoms.

  The FDA requires that the safety information of prescription drugs for opioid cold and cough containing codeine or hydrocodone be revised to limit the use of these products only to adults aged 18 and over. At the same time, FDA requires that the safety information about misuse, abuse, addiction, overdose, death and respiratory retardation or difficulty of such drugs be added to the black box warning of the instructions in the most eye-catching way. For the list of cold and cough prescription drugs containing codeine or hydrocodone, please refer to the drug safety newsletter issued by FDA. Some cough drugs containing codeine are OTC drugs in some States of the United States, and FDA is considering taking regulatory measures for these products.

 

  Suggestions for medical staff:

  It should be known that the FDA is revising the age range of people who are suitable for opioid cold and cough prescription drugs. These products will not be used in children and are no longer recommended for people under the age of 18. Medical staff should inform parents that cough caused by cold or upper respiratory tract infection is self-limited and usually does not need treatment. For children who must be treated with antitussive therapy, alternative drugs can be used. These drugs include OTC products such as dextromethorphan, and benzoxazole ester prescription drugs.

 

  Suggestions for parents and caregivers of children:

  It should be known that children should not be given cold and cough prescription drugs containing codeine or hydrocodone. Codeine or hydrocodone are opioid narcotic drugs, which will bring serious risks to children. It should be understood that cough caused by cold or upper respiratory tract infection usually does not need medical treatment. If cough medicine is a prescription medicine, you should ask the child’s competent medical staff or pharmacist whether the medicine contains opioids such as codeine or hydrocodone. Always read the label on the medicine bottle. If the drugs prescribed for children contain opioid drugs, they should discuss with the competent medical staff of children to replace them with another non-opioid drug; If you have any questions or concerns, you should also ask the competent medical staff.

Interpretation of "Five-year Construction Drawing" of National Intellectual Property Cause

Xinhua News Agency, Beijing, November 1st Title: Interpretation of "Five-year Construction Drawings" of National Intellectual Property Undertakings

Xinhua News Agency reporters Wang Linlin and Zhang Quan

Recently, the "14th Five-Year Plan for the Protection and Utilization of National Intellectual Property Rights" was officially issued, which is a concrete "construction drawing" for the development of intellectual property rights in the first five years of China’s comprehensive new journey of building a strong intellectual property country.

What are the goals and priorities of China’s intellectual property development during the "14th Five-Year Plan" period? How to plan the layout to promote the creation, transformation, application and protection of intellectual property rights? On the 1st, the State Council held a routine briefing on the State Council policy for a special interpretation.

Clarify eight expected quantitative indicators to form an overall pattern of "creation+application+protection"

"The plan defines the" four new "goals of intellectual property protection to a new level, new achievements in application, new level of service and new breakthroughs in international cooperation during the 14 th Five-Year Plan period, and puts forward eight expected indicators to ensure that the phased objectives and tasks of building a strong intellectual property country are completed as scheduled." China National Intellectual Property Administration director Shen Changyu said.

The expected quantitative indicators specifically include: the number of high-value invention patents per 10,000 population reaches 12, the number of overseas invention patents authorized reaches 90,000, the registered amount of intellectual property pledge financing reaches 320 billion yuan, the total annual import and export volume of intellectual property royalties reaches 350 billion yuan, the added value of patent-intensive industries accounts for 13% of GDP, the added value of copyright industries accounts for 7.5% of GDP, the social satisfaction of intellectual property protection reaches 82 points, and the rate of judgment and interest litigation in intellectual property civil first-instance cases reaches 85%.

"Compared with the 13th Five-Year Plan period, the main indicator system of intellectual property rights in the 14th Five-Year Plan has extended 2 indicators, improved 3 indicators and added 3 indicators, forming an overall pattern of" creation+application+protection ". The most important feature is that it reflects quality and value orientation. " Ge Shu, Director of China National Intellectual Property Administration Strategic Planning Department, introduced.

From the specific analysis, the index of "the number of high-value invention patents per 10,000 population" focuses on "high value", which is conducive to guiding the transformation of patents from pursuing quantity to improving quality. The number of overseas invention patents granted reflects the distribution of overseas patents in China, replacing the index of PCT patent applications in the 13th Five-Year Plan period, and changing from measuring the number of applications to measuring the number of patents granted, which can better reflect the quality of innovation.

Focus on outstanding issues and emerging challenges, and make overall plans to promote the transformation and application of intellectual property rights.

In recent years, the problem of low patent implementation rate in universities and scientific research institutions is more prominent, and one of the important reasons is the weak willingness to transform and the restriction of institutional mechanisms. "During the Tenth Five-Year Plan period, the key to improving the effectiveness of intellectual property transfer and transformation is to solve the problems of’ not wanting to transfer’ and’ not being able to transfer’ between innovation subjects and market subjects." Lei Xiaoyun, director of China National Intellectual Property Administration Intellectual Property Promotion Department, said.

To this end, the plan has made a series of important arrangements to further promote the reform of the distribution of state-owned intellectual property rights, improve the intangible assets evaluation system, fully give universities and research institutes the autonomy to dispose of intellectual property rights, promote the establishment of an income distribution mechanism for intellectual property rights transformation with equal rights and obligations, and improve the decision-making mechanism for intellectual property rights transfer and transformation of state-owned enterprises and institutions.

"In the next step, China National Intellectual Property Administration will solve the problem of intellectual property transfer and transformation with greater efforts." Lei Xiaoyun said.

The COVID-19 epidemic has accelerated the development of digital economy, and at the same time, it has put forward higher requirements for intellectual property protection in the digital field. "In order to make the digital economy stable and far-reaching, we must solve the property right problem of data as a new factor of production. Only in this way can data flow reasonably, make full use of it and protect it efficiently, which requires a good system design." Shen Changyu said.

He introduced that China National Intellectual Property Administration will start to strengthen the protection of intellectual property rights in emerging fields: First, improve the patent examination rules for new fields and new formats such as the Internet, big data and artificial intelligence, and improve the relevant intellectual property transfer and transformation mechanism; The second is to promote the implementation of data intellectual property protection projects and accelerate the construction of data intellectual property protection rules; The third is to promote the integrated development of online and offline intellectual property protection, and to deal with the problems of various infringements in the information age, such as frequent occurrence, rapid occurrence, rapid disappearance and easy loss of evidence.

Zhang Zhicheng, Director of the Intellectual Property Protection Department of China National Intellectual Property Administration, said that China National Intellectual Property Administration will explore the rules for data intellectual property protection, give consideration to intellectual property protection in both traditional fields and new formats, innovate and optimize the protection rules, improve the working system, deepen the pilot demonstration, focus on preventing overseas risks, actively promote the construction of a large-scale protection work pattern, and effectively stimulate the vitality of innovation.

Promote opening to the outside world in a wider scope, in a wider field and at a deeper level.

"A new breakthrough in international cooperation in intellectual property rights" is one of the main goals proposed in the plan. How will international cooperation and competition in the field of intellectual property be promoted as a whole during the 14 th Five-Year Plan period?

Gan Shaoning, deputy director of China National Intellectual Property Administration, said that he will actively participate in global governance of intellectual property rights, actively participate in improving the international rules system of intellectual property rights, and actively promote multilateral and bilateral negotiations on intellectual property rights related to economy and trade.

Specifically, it includes: strengthening cooperation and consultation with the World Intellectual Property Organization, promoting the improvement of international rules and standards such as intellectual property rights and related international trade and investment, studying and participating in the formulation of international rules and standards for intellectual property rights in new fields and new formats, properly coping with international disputes over intellectual property rights, and rationally setting intellectual property issues in relevant negotiations.

In addition, in order to better safeguard the legitimate rights and interests of Chinese enterprises overseas, Gan Shaoning introduced that according to the planned deployment, overseas IPR protection assistance will be strengthened, insurance institutions will be encouraged to carry out overseas IPR infringement insurance business, foreign trade IPR protection projects will be implemented, and international law enforcement cooperation channels to combat IPR infringement crimes will be expanded. Establish a customs cross-border cooperation mechanism.

Explore the high-quality growth path of beauty brands in Xiaohongshu from the China-US Beauty Industry Summit.

Source: beauty headlines

Supported by Chinese people, 2023 can be described as a "highlight moment" for domestic brands. In particular, domestic beauty cosmetics, with a market share of 50.4% in 23 years, exceeded the market share of foreign brands.

How did China Beauty Brand Achieve "Overtaking in Curves"? In addition to the more competitiveness brought by hard power factors such as product strength upgrade, the atmosphere of national cultural self-confidence and the rise of social platforms have also promoted the double growth of sales volume and sound volume of China beauty brands.

For example, in Xiaohongshu, the brand can accurately reach the target population, get through the transaction conversion link inside and outside the station, and drive the global growth with the sound volume inside the station.

On April 24th, Little Red Book was held.Just Being Red ——2024 Little Red Book China Beauty Industry SummitWith the presence of representatives of domestic beauty brands and industry experts, we will discuss the better solutions for the upward growth of China beauty brands in order to promote the sustained and high-quality development of China beauty brands.

Looking forward to the trend of beauty industry in China

Provide marketing vane for domestic beauty brands

As one of the "highlights" of this summit,The commercialization of Xiaohongshu and Qingyan, an authoritative media in the United States, released the 2024 Xiaohongshu White Paper on Beauty Industry in China.(hereinafter referred to as the White Paper), which explores the development trend of China’s beauty industry, the future potential of domestic brands and the consumption behavior of characteristic people.

According to the white paper, in the last decade, the domestic beauty market has been soaring, with a compound annual growth rate of 13.18%, which proves its unique charm and strong strength. Among them, skin care products dominate the domestic beauty industry, with a market scale of 267.99 billion yuan and an annual growth rate of 14%. Cosmetic category grew rapidly, ranking second with a scale of 76.54 billion yuan and a year-on-year surge of 52.1%.Behind these trends, consumers’ favor and love for domestic beauty products and their growing power to the United States are reflected.

It is worth noting that in the process of consumers’ increasing favor for China beauty cosmetics, Xiaohongshu helps domestic beauty brands to seize users’ minds efficiently and open up new possibilities for China beauty brands. In the little red book, there are many discussions about the trend of skin care makeup, such as early C and late A, skin care makeup, Chinese old money style, etc. In this process, the little red book also helps the national tide and national style to occupy the public’s field of vision and help enhance the public’s cultural confidence.

In addition, the white paper also made a preview of the 11 major trends in the beauty industry and an insight into the 20 lifestyle groups in 2024 Little Red Book-"Meilijia Plus" people:

In terms of beauty trends, there are scientific skin care, new attraction of nourishing skin, exquisite Chill and oriental power UP in skin care, exquisite stacking Buff, hard strength of makeup, a new look at Cruch and a new awakening of culture in makeup, and facial skin care, high-end maintenance and home beauty salons in personal care.

From the trend of "Oriental Power UP" in skin care, we can see that in 2023, among the TOP100 hot search brands in Xiaohong Bookstore, there were 18 domestic brands more than in 22 years, and the number of views on the topic of # Domestic Light was close to 700 million, and the national visual products were also popular. It can be said that the improvement of cultural self-confidence has greatly stimulated the public’s consumption of domestic products.

We can also see the influence of cultural self-confidence on popular makeup in the trend of "new cultural awakening" of makeup. In Xiaohong Bookstore, hot search words related to Chinese makeup gradually increased, among which # Chinese old money wind search increased by 90,671% year-on-year, and # Yuanshanmei search increased by 12,71% year-on-year. It can be said that "Chinese flow is the real top flow" has become the consensus of the public, and the traditional culture of national style is becoming a new young trend.

From the above two trend examples, it is not difficult to find that cultural self-confidence in the future must be the key to the beauty care industry.

Regarding the crowd, Little Red Book returned to the essential "people" and "drivers" and summed up four driving forces for beauty.

For example, in terms of "me and me", beauty is the source of emotional value for inward exploration and self-pleasing, so beauty is blessed with "internal drive". Beauty headlines were found on the platform of Little Red Book, and more and more consumers began to pay attention to such meticulous self-feelings as "body feeling" and "skin feeling", and they would realize the co-cultivation of body and mind in the ceremony with healing atmosphere.

In terms of "I am close to others", beauty is a manifestation of personal charm in private relationships/intimate circles, so beauty is blessed with "personal charm"; In terms of "the relationship between me and society", beauty is appropriate in social interaction and suitable for proper self-presentation, so beauty is blessed with "physical strength"; In terms of "me and the pan-social network", beauty is also regarded as an energy, which enables individuals to be recognized, seen and recognized by a wider range of groups, so beauty is blessed with "influence".

This also provides a weather vane for China beauty brands to anchor the trend and grasp the crowd, and helps them seize opportunities and promote growth in the highly competitive market.

Open up new marketing ideas

Empowering brands to grow vigorously in all directions.

In the community of Xiaohongshu, users are distributed in multiple circles, and beauty brands have gained more room to play, making it easier to go from 0 to 1. This has also prompted more and more beauty brands to re-examine the value of Xiaohongshu and regard Xiaohongshu as a new growth position in marketing and operation.

At the summit, Raichu, strategic director of Xiaohongshu commercial domestic beauty care industry.Share itThe marketing value of Xiaohongshu lies in "efficient planting grass", "brand building" and "link trading".

First of all, in the matter of "planting grass efficiently", when beauty products are in different life stages, there will be different marketing demands. Therefore, Xiaohongshu puts forward differentiated solutions based on the introduction period, growth period, maturity period and rejuvenation period of products, and helps brands grow good products by planting grass efficiently in the whole life cycle.

In addition to "planting good products", Xiaohongshu is also empowering brands and achieving "red brands".

In Xiaohongshu, "Everything can grow grass", so how can mature brands seize the growth opportunity in Xiaohongshu? Compared with cutting-edge brands, although mature brands have popularity, user base and even large single products, they often face many complicated problems in their operation. Xiaohongshu believes that to find the certainty of brand growth, we need to return to products, be people-oriented, understand, understand and meet the new needs of users, occupy more consumption scenes, and break more people, so as to effectively drive the brand potential to explode.

In the decoding of the marketing value of Little Red Book in the third part of the White Paper, the natural hall with national recognition is taken as an example to show the journey of brand value rejuvenation. First of all, together with Little Red Book IP "Treasure Components in China", it conveys the brand’s strong scientific and technological strength, refreshes consumers’ cognition of the brand, and establishes the brand image of natural science and technology beauty cosmetics.

In the breakthrough of big single product and small purple bottle, Nature Hall fully accepted the heat potential of Himmer ingredients, accurately found old customers in Xiaohongshu with brand words and participles, and then sold 200,000 pieces through the crowd anti-funnel model from "brand crowd-elite category crowd-anti-aging effect crowd-component party crowd" to the pan-crowd during the period of 618.

In the promotion of the backbone polar holy water, Nature Hall and Xiaohongshu explored the high-related people of the brand and the attention effect of the old customers by analyzing the portraits of one group of the old customers of the brand. At the same time, they linked the characteristic IP in the station, precipitated a large number of real UGC evaluation contents, and achieved the planting of the brand fermented skin care concept.

Undoubtedly, Little Red Book is becoming a new business growth place for brands and businesses. Xiaohongshu helps businesses to make differentiated advantages in product upgrading, content access, user co-creation, buyer cooperation, brand live broadcast, etc., and builds a global business channel integrating "marketing+marketing" to empower the brand’s global transformation and word-of-mouth growth.

Run through the closed-loop link of global transformation

Incite high-quality growth

In order to welcome the "618" promotion, the summit also held a special beauty care selection meeting in Zhangjiang Science Hall, Shanghai, inviting 250 domestic and foreign beauty brands and 200 buyers of Xiaohongshu, demonstrating the powerful influence of Xiaohongshu in the beauty market.This product selection meeting also established a friendly and interactive direct communication field for brands and buyers, opening up the infinite possibilities of beauty care business in Xiaohongshu.

Buyers are the key players in the closed loop of Xiaohongshu e-commerce, connecting goods and users, planting grass and trading. For consumers, they can have a keen insight into the needs of users and plant related products for users in need; For brands, they give positive feedback to brand merchants about users’ real experiences, and share them in a personalized way, such as aesthetic taste and life concept, giving products and brands new business opportunities.

Therefore, as far as brands are concerned, how to achieve more tacit resonance with buyers and at the same time enlarge the value of adapting buyers is one of the key points in operating Xiaohongshu.

In the closed-loop link of Xiaohongshu, it is mainly based on the information flow of the platform, the search field, and the transformation of the live broadcast field of the brand and the buyer, so as to build an integrated business channel of "marketing+marketing" for the brand and help it realize the closed-loop business in the station. At the same time, based on the long tail effect of Xiaohongshu planting grass, a lot of traffic in the station overflowed, which finally prompted the brand to realize global transformation and the business jumped.

Take Afu, an elite oil family, as an example, from accurately stepping on the track to becoming the king, to the lack of products being fiercely pursued by rising stars, it has experienced several ups and downs. At the beginning of 2023, Afu embraced Xiaohongshu in an all-round way, re-attacked the category track, reshaped the brand awareness and reversed the market reputation by taking multiple measures. The three-pronged approach not only realized the rejuvenation of the brand mind, but also found the second growth curve of the business.

In this closed-loop link, there are three key stages:

High-point pulse is made in the starting stage: ① selecting products and planting grass; (2) Exploiting the momentum —— With the help of the IP of "Star Dream Plan" in Xiaohong Bookstore, Angel took the lead in exploring the closed-loop mode of star live broadcast of Xiaohongshu, and the successful sales of the first broadcast exceeded 1 million, successfully achieving the triple breakthrough of sales volume and word of mouth.

Stabilize the business chassis in the growth stage: efficiently use live star materials to put product notes, and the store will broadcast continuously for 4 hours every day. Long-term efforts are made for large single products, and at the same time, summer explosives are created to break through the seasonal restrictions of categories. In the end, notes+brand live broadcast contributed 60%+ store GMV.

Achieve sales jump in the outbreak stage: by building a complete buyer matrix, 20+ buyers will broadcast live every month, and at the same time, the brand will be broadcast live, 17 hours a day, and it will be rapidly advanced to a beauty brand of 5 million GMV per month.

Finally, in March of this year, Afu became a domestic beauty brand with a monthly sales of nearly 10 million in Xiaohongshu through high-profile live broadcast (head star/buyer/manager live broadcast) and continuous intensive brand live broadcast.

At the summit, Lingling, the buyer of Xiaohongshu, told the story of her encounter with Xiaohongshu Live and Yangshengtang. At first, I just love to brush and search, to share my life, and finally to share good things that can help everyone, so the road of buying a buyer began. In the future, Lingling said that it will continue to adhere to the standards of sincerity, efficiency and optimization, and build a bridge between brands and fans.

One beauty trend appears here, and one beauty brand grows here. Xiaohongshu has become an important position for users to buy beauty products and "do their homework" for consumption, and it has also become a breaking point for domestic beauty brands to continue to improve. Through Xiaohongshu, the spread of the brand is no longer a one-way communication, but a deep precipitation after running through the link, which includes both business growth and word-of-mouth growth.

It is worth mentioning that at this summit, Minako, general manager of Xiaohongshu Commercial Marketing Center, published the IP map of Xiaohongshu’s domestic beauty cosmetics in 2024. Among them, the most anticipated thing is that Xiaohongshu joined hands with authoritative media to launch the IP of Watching China. In the following season of "Looking at China", the two sides will work together to help domestic beauty brands show their scientific and technological strength, tell the cultural story of domestic beauty, and further help domestic beauty brands to take advantage of the wind.

With the blossom of the closed-loop path of Little Red Book and the attack of domestic beauty brands, we believe that China beauty brands will definitely look to the further future!

Reporting/feedback

Review on the Management of the Board of Directors of Yuandao Communication in 2023

() The operating comments of the Board of Directors in 2023 are as follows:

  I. The industry in which the company is located during the reporting period.

The company shall comply with the disclosure requirements of "communication-related business" in the Guidelines for Self-regulation of Listed Companies of Shenzhen Stock Exchange No.4-Information Disclosure of Growth Enterprise Market Industry.

The company is positioned as the escort of China communication network, a leading digital intelligent operation and maintenance service provider and a comprehensive communication technology service enterprise. The company is at the leading level in the field of digital operation and maintenance, and has reformed the traditional manual operation and maintenance business with digital management ability, greatly improving operation and maintenance efficiency and reducing operating costs. The company has undertaken the task of communication guarantee for major international and domestic events for many times. With stable and high-quality service capabilities, it has established a good reputation and influence in the industry and established a long-term and stable cooperative relationship with core customers.

In 2023, in the face of the severe and complicated international situation and the gradual recovery of the domestic market, Yuandao Communication continued to consolidate its internal strength of operation, anchored its development strategy to experience its own competitiveness, made steady and steady progress in the external environment where multiple factors were intertwined, and actively grasped the development opportunities, striving to take the initiative in the rapidly changing market. Through the concerted efforts and breakthroughs of all parties, Yuandao Communication has maintained a steady and good development trend, with outstanding business toughness, breakthrough in technical attack and expansion of market territory, and achieved a certain degree of business results in general.

(1) Industry situation

In 2023, China’s communications industry fully implemented the spirit of the 20th Party Congress, conscientiously implemented the decisions and arrangements made by the CPC Central Committee in the State Council, adhered to the general tone of striving for progress while maintaining stability, fully promoted the construction of a network powerhouse and a digital China, and promoted the deep integration of the digital economy and the real economy. The main operating indicators of the whole industry grew steadily, the network infrastructure such as 5G and Gigabit optical networks became increasingly complete, the popularization of various applications accelerated in an all-round way, and the high-quality development of the industry steadily advanced.

1. Telecom business revenue maintained growth.

According to preliminary accounting (Note 1), in 2023, the telecom business revenue totaled 1.68 trillion yuan, an increase of 6.2% over the previous year. According to the price of last year, the total telecommunications business increased by 16.8% year-on-year.

2. The income from emerging businesses maintained a relatively high growth rate.

Emerging businesses such as data center, cloud computing, big data and Internet of Things have developed rapidly. In 2023, the total business income was 356.4 billion yuan, up by 19.1% over the previous year, and its proportion in telecom business income increased from 19.4% in the previous year to 21.2%, which boosted the telecom business income growth by 3.6 percentage points. Among them, the revenue of cloud computing and big data business increased by 37.5% over the previous year, and the revenue of Internet of Things business increased by 20.3% over the previous year.

3. Investment in fixed assets remained stable.

In 2023, the three basic telecom enterprises and China Tower Co., Ltd. completed a total investment of 420.5 billion yuan in telecom fixed assets, an increase of 0.3% over the previous year. Among them, the investment in 5G reached 190.5 billion yuan, a year-on-year increase of 5.7%, accounting for 45.3% of the total investment.

4. All-optical network construction is advancing rapidly.

In 2023, the length of new optical cable lines was 4.738 million kilometers, and the total length of national optical cable lines reached 64.32 million kilometers; Among them, the length of long-distance optical cable lines, local network relay optical cable lines and access network optical cable lines reached 1.14 million, 23.1 million and 40.08 million kilometers respectively. By the end of 2023, the number of Internet broadband access ports had reached 1.136 billion, a net increase of 64.86 million over the end of last year. Among them, FTTH/O ports reached 1.094 billion, a net increase of 69.15 million compared with the end of last year, and the proportion increased from 95.7% at the end of last year to 96.3%. By the end of 2023, the number of 10G PON ports with gigabit network service capacity reached 23.02 million, a net increase of 7.792 million over the end of last year.

5. The construction of 5G network has been further promoted.

By the end of 2023, the total number of mobile communication base stations in China reached 11.62 million, of which 3.377 million were 5G base stations (Note 2), accounting for 29.1% of the total number of mobile base stations, accounting for 7.8 percentage points higher than that at the end of last year.

6. The number of racks in the data center has increased significantly.

By the end of 2023, the number of Internet data center racks provided by the three basic telecommunications companies to the public reached 970,000, with a net increase of 152,000.

Note 1. The data in 2023 are preliminary statistics, and the final accounts of the annual report are used in 2022 and before. The statistics do not include Hong Kong Special Administrative Region, Macao Special Administrative Region and Taiwan Province. Due to rounding, some data are not equal to the total of sub-items.

Note 2. Since March 2023, the statistical caliber of indoor base stations in the existing 5G base stations has been adjusted from being counted by baseband processing units to being converted by radio frequency units. Since the data of base stations with conditions for use are dynamically updated, the previous data cannot be adjusted retroactively.

Note 3. The above data comes from the Statistical Bulletin of Communication Industry in 2023 of the Ministry of Industry and Information Technology.

(2) Industry policies

II. Main businesses of the Company during the reporting period

The company shall comply with the disclosure requirements of "communication-related business" in the Guidelines for Self-regulation of Listed Companies of Shenzhen Stock Exchange No.4-Information Disclosure of Growth Enterprise Market Industry.

(1) Main business

The company is a leading communication technology service enterprise, which mainly provides communication technology services including communication network maintenance and optimization and communication network construction for communication operators (), (), China Unicom and other communication infrastructure operators, China Tower, as well as communication equipment manufacturers, so as to ensure the effective operation of all links of the information communication network and provide a stable and high-quality network environment for end users. Communication network maintenance and optimization service is to operate and optimize the existing communication network facilities and equipment, so as to ensure the stability and reliability of the communication network and prolong the service life of the communication infrastructure; Communication network construction service is the construction and reconstruction of communication network facilities to improve network coverage, expand network carrying capacity and improve network speed.

(2) Main products

1, communication network maintenance and optimization services

(1) Communication network maintenance service

Communication network maintenance services mainly include professional technical services such as operation and management of communication network room environment, base station equipment, transmission lines and ancillary facilities, routine maintenance and fault handling, as well as communication guarantee services such as solving communication network faults, responding to emergencies, and ensuring major social activities, and integrated communication maintenance services.

The company has been deeply involved in the field of communication network maintenance services for many years, and has accumulated rich industry experience, providing services for customers such as China Mobile, China Tower and China Unicom, which has been recognized by customers. The company has Grade A qualification for comprehensive maintenance of communication network (outsourcing) enterprises, Grade A qualification for base stations and Grade A qualification for communication lines, with strong professional strength and high service efficiency, which can effectively guarantee the reliability and stability of communication networks operated by customers. The company has undertaken the task of communication guarantee for major international and domestic events for many times. With stable and high-quality service capabilities, it has established a good reputation and influence in the industry and established long-term and stable cooperative relations with core customers in major business areas. In the future, the company will take multiple measures and take a multi-pronged approach to consolidate its long-term development competitiveness and consolidate its leading position in the market, so as to continuously increase its market share, expand its business categories and improve its operating efficiency. On the whole, the company has a broad future development space by building its core competitiveness in a multi-dimensional and three-dimensional way.

(2) Communication network optimization service

Communication network optimization service is to test, analyze and evaluate communication network equipment and network indicators, so as to cope with network and environmental changes, improve signal quality, and ultimately enhance terminal communication user perception.

Communication network optimization service is one of the core businesses of the company. The company has a professional optimization team and accumulated rich project experience, which can provide various professional optimization work such as engineering network optimization and special network optimization.

2. Communication network construction services

Communication network construction services include network system equipment installation and debugging, transmission system installation and debugging, wireless equipment installation and debugging, optical (electric) cable line installation, communication infrastructure construction, etc. The construction services provided by the company mainly include pipeline engineering, equipment engineering, supporting facilities construction and sporadic projects, excluding civil construction services.

The company has professional and technical qualifications such as Grade A qualification of communication construction enterprise service ability and Grade I qualification of general contracting of communication engineering construction, and has formed a full-service engineering construction service system. With the construction cycle of 5G network, the company’s order acquisition ability has been gradually improved.

3. Information and communication software and hardware products

While carrying out communication technology services, the company actively carries out technological innovation, breaks through the profit model that traditional communication technology services only provide technical services to communication operators, and develops customized information and communication software and hardware products for customers. This kind of business is beneficial for the company to grasp the development trend of the industry and open up new growth points in the 5G era. During the reporting period, the company’s information and communication software and hardware products mainly include:

(1) Digital management solutions

The company deeply cultivates the industry, has profound industrial endowment, and has a deep understanding of the operation and maintenance needs of government and enterprise customers. According to its successful experience in digital management, the company exports digital integrated solutions and customizes an integrated platform for the operation and maintenance projects of government and enterprise customers. The company builds a business-oriented service, meets the construction needs of operators, provides end-to-end operation and maintenance solutions for customers and services, and uses a self-developed integrated platform to realize the management, monitoring and analysis capabilities of various government and enterprise businesses and comprehensively improve the operation and maintenance capabilities.

The company provides customers with application system design and tailor-made new development services, introduces leading information solutions for different industries and organizations, and also provides comprehensive services such as intelligent building system integration, computer network system integration and security system integration. Among them, the operation and maintenance integrated cloud platform products have the functions of multidimensional visual management, data audit, full-service customization, customer self-help, full-cycle management and control, and scenario analysis and evaluation, which can provide integrated solutions for customers’ digital operation and maintenance and management systems.

(2) Software products

Yuan Dao Jing Wei camera This APPlication is packaged by the field management function in the company’s comprehensive operation management system, and it is a work watermark camera APP that helps enterprises to manage the work of field workers. Through this app, the time and address information, latitude and longitude information, environment (weather) information and job scene information are innovatively combined and displayed on each job photo, and the mechanism that the time and address are true and unchangeable ensures the authenticity and effectiveness of management work. Through the self-built organization system in the application, the real-time management of personnel’s work situation helps small and medium-sized enterprises or teams to explore information management models at low cost; Combined with PC management background, enterprises can manage personnel, attendance, workload and photos in a unified way, which can help enterprises innovate management methods and realize information, intelligence and platform management.

Yuandao vehicle cloud platform. The platform is based on the vehicle management module in the integrated operation management system and the Internet of Things +GIS technology, and provides customers with a vehicle management cloud system that integrates vehicle management, vehicle management, vehicle monitoring, fuel consumption management and data reporting.

(3) Smart projects

The company will expand the service scope of communication technology applications to smart parks, smart cities, digital industries and other fields, seize the market opportunities of industry applications in the smart field brought by 5G, and form new business growth points.

(3) the position of the communication industry chain where the company is located

The upstream of the company is mainly labor service providers, leasing service providers and suppliers of materials and equipment, which are mature and fully competitive. The downstream of the company is the communication industry, with high industry concentration; The company’s customers are mainly communication operators, China Tower and communication equipment manufacturers. These enterprises are well-known, with large procurement scale, strong comprehensive strength and standardized internal management. The procurement of communication technology services is only a link in their supply chain and their position is relatively strong.

The pattern of China’s communication operation industry and the position of the company’s main business in the industrial chain determine that the company mainly conducts various businesses around the needs of downstream communication operators, China Tower and communication equipment manufacturers. Communication technology services purchased by communication equipment manufacturers are also the ultimate service for communication operators. Therefore, communication operators and China Tower are the ultimate main service targets of the industry, and the company’s main business model is deeply influenced by the above customers.

(4) Business model

The company mainly provides communication technology services including communication network maintenance and optimization and communication network construction for communication operators, communication infrastructure operators and communication equipment manufacturers, and its downstream customers are relatively stable. The company’s main customers choose communication technology service providers through public bidding and invitation bidding, so the company mainly obtains orders through participating in customer bidding, and at the same time, some of them obtain business through single-source procurement and commercial negotiation.

During the reporting period, the company mainly purchased labor services, and settled accounts with labor service suppliers according to the workload.

The company’s main profit model is to charge customers for communication technology services based on workload. The maintenance business is to maintain the base station, indoor distribution, transmission lines and pipelines, and to test and optimize the equipment. Customers regularly check the workload with the company and assess the service quality, and settle the fees with the company based on the contract service unit price and the approved workload after assessment and adjustment. Network optimization business is that the company carries out signal testing and optimization adjustment to improve signal performance and ensure smooth signal, and customers settle fees with the company with the confirmed workload and service unit price. The construction business is the installation and debugging of network, transmission and wireless equipment, the installation of optical cable lines and the construction of supporting facilities, with large scale and long construction period. Several specific contracts (sites) are signed in the framework agreement, and specific services and delivery projects are implemented on the basis of sites, and customers organize acceptance on the basis of sites.

(5) Market position

Since its establishment, the company has been focusing on the communication technology service business, and has deepened its efforts to establish the first-Mover advantage in the segmentation field, especially in the field of communication network maintenance services. The company is one of the few enterprises in the industry with Grade A qualification of communication network maintenance (comprehensive maintenance, base station specialty and communication lines) and Grade A qualification of communication information network system integration, and its comprehensive service capability is in the forefront of the industry. After more than ten years of development, the company has grown into a leading national and comprehensive communication technology service enterprise. The core business of the company is to provide communication network maintenance services for China Mobile. In recent years, the company’s business advantages have been constantly revealed, and it has won the bid share in the forefront of the industry, and has successively opened up new customers for comprehensive generation peacekeeping and network optimization services in Guangdong and other regions, reflecting the company’s strong market competitiveness. The number of network operation and maintenance execution blocks of the company in China Mobile ranks in the top.

(VI) Main performance drivers

1. Industry factors

The communication technology service industry in which the company is located ultimately provides services for communication operators, which is closely related to the development of the communication industry. The development trend of communication technology service industry is related to the pace of communication technology update, the procurement policy of communication operators, the network demand of end customers, the expenditure scale of communication operators, the market competition in this industry, the application of new technologies and other factors. The communication technology service industry is deeply influenced by the downstream communication industry, especially by the continuous expenditure of communication operators. In recent years, China’s mobile communication technology has been upgraded rapidly, and the difficulty of communication network operation and maintenance has risen sharply, which has brought broad market space to the industry. In November 2021, the Ministry of Industry and Information Technology issued the "14th Five-Year Plan for the Development of Information and Communication Industry", which stated that by 2025, the number of 5G base stations per 10,000 people would reach 26. This means that by 2025, the number of 5G base stations in China will be nearly 3.67 million.

With the continuous increase in the construction of 5G, the market opportunities for industrial applications in the smart field brought about by the construction of 5G, industrial Internet and big data are also constantly improving. The government work report of the two sessions in 2024 pointed out that since 2023, relying on innovation to lead industrial upgrading and enhance the new kinetic energy of urban and rural regional development. The digital economy has accelerated, and the penetration rate of 5G users has exceeded 50%. In the future, we will further promote the innovative development of the digital economy. Formulate policies to support the high-quality development of the digital economy, actively promote digital industrialization and industrial digitalization, and promote the deep integration of digital technology and the real economy. Deepen the research and development of big data, artificial intelligence and other applications, carry out the "artificial intelligence+"action, and build an internationally competitive digital industrial cluster. Implement the digital transformation of manufacturing industry, accelerate the large-scale application of industrial internet, promote the digitalization of service industry, and build smart cities and digital villages. Appropriately advance the construction of digital infrastructure and accelerate the formation of a national integrated computing system.

It can be seen that the increasing demand for communication and information technology services in various industries has also provided a broader market prospect for this industry. Our company’s communication network construction service, communication network operation and maintenance, optimization and innovation will gain a broad market space. It puts forward higher requirements for the technical level and scale strength of communication technology service enterprises, which is conducive to improving the highly decentralized industry state and making the industry head enterprises gain greater competitive advantages. After the completion of communication network infrastructure construction, continuous operation and maintenance services are needed, so the company’s operation and maintenance business has strong stability and continuity.

Looking forward to the future, "centralized procurement" has gradually become the mainstream, and market competition is constantly standardized; User needs are more diverse, and the importance of this industry is increasingly prominent; Service standards continue to improve, and information management and control has become a trend; High-end talents are relatively scarce, and laborers are widely used; Customer groups extend across borders, and customized product development has become a new growth point.

2. Internal factors

Since its establishment, the company has focused on communication technology services, especially in the field of communication network operation and maintenance services, and has established a clear leading edge through years of in-depth breakthroughs. The company is one of the few enterprises in the industry with Grade A qualification of communication network maintenance (comprehensive maintenance, base station specialty and communication lines) and Grade A qualification of communication information network system integration, and its comprehensive service capability is in the forefront of the industry. After more than ten years of development, the company has grown into a leading national and comprehensive communication technology service enterprise, with obvious advantages in service quality, industry experience, corporate brand, business scale and management business model.

With stable and high-quality service capabilities, the company has a good brand image in the industry and established long-term and stable cooperative relations with core customers in major business areas. The company is an important communication technology service provider of China Mobile in Xinjiang, Heilongjiang and Hebei. The company provides stable and high-quality communication technology services for China Mobile in mountainous areas, forest areas, deserts, high altitudes, borders and other areas with complex geographical and meteorological conditions, which are difficult to carry out business, and has been recognized by customers.

Companies adhere to the "professional, dedicated, dedicated" as the core of the enterprise spirit, rooted in the field of communication network operation and maintenance for more than ten years, with rich industry experience. After years of development, the company will enrich the project management and practical experience, and share, optimize and inherit it among teams through the comprehensive operation management system independently developed, so that the company’s technical strength and standardization level will be continuously improved and it will be in the leading position in the industry in terms of service quality, corporate culture and technical strength. With professional technical ability and stable service quality, the company has maintained a long-term and stable cooperative relationship with communication operators, and established location advantages and first-Mover advantages in major service areas.

By deeply integrating new technologies such as Internet and data analysis with daily business activities, the company has independently developed an integrated operation management system that is leading in the industry and has completely independent intellectual property rights. Taking this system as the core, the company has built a centralized management model and a flat sales model under the unified responsibility of the headquarters, so that the headquarters of the company can reasonably control the core business links online.

(seven) technical indicators and business data

Key technologies or performance indicators applicable to the product or business.

Key technologies or performance indicators for supporting communication services.

The network technical indicators mainly involved in the comprehensive maintenance service of communication network of the company include work order indicators, network indicators, resource indicators, etc. The operator’s comprehensive maintenance service of the network takes the completion of the above technical indicators as the assessment of the maintenance company.

Third, the core competitiveness analysis

Since its establishment, the company has always been engaged in the communication technology service industry. With years of hard work and deep breakthrough, the company has established profound technical advantages, industrial endowments and business experience, and built a clear leading position in the industry. With a large scale and rapid development, the company is a national and comprehensive communication technology service enterprise in the top ranking, with obvious advantages in technology research and development, online digital platform, performance brand, industry experience and platform organization.

(A) technological research and development advantages

The company attaches great importance to scientific and technological innovation and always adheres to the market demand and business development-oriented technology research and development work. At present, the company has R&D centers in Shenzhen and R&D bases in Shijiazhuang, Xi ‘an and Urumqi, and has the standard certification of CMMI3 management system and process. In recent years, the company has continuously improved its R&D capability and technological innovation capability by increasing R&D investment year by year, and accelerated its digital transformation. At present, the company has more than 180 kinds of intellectual property rights such as patents and soft works.

The company’s R&D goal is to enhance the company’s digital capabilities, build big data analysis capabilities, help front-line personnel improve efficiency with AI, and enhance cross-regional personnel deployment capabilities to empower all aspects of the company’s overall operation. The company’s R&D system focuses on serving its own information management and control needs and solving the difficulties and pain points in business management. Its responsibility is to increase the R&D and application of new technologies, serve the company’s business needs, help reduce costs and increase efficiency, and accelerate the company’s digital transformation; At the same time, research and development work is carried out around the main business and surrounding areas, and digital integrated solutions are exported to realize self-incubation and evolution.

The company pays attention to the transformation of general technical achievements in technology research and development, and puts some modules in the integrated operation management system into independent products after scenes, and constantly optimizes them, so that the company can quickly form new products when facing similar needs of customers. In addition, the company can optimize products and accumulate experience by comparing with competitive products, so that the developed products can better meet the needs of the company and customers.

By formulating scientific project management and quality evaluation index system, the company has realized all-round process management and internal control of R&D projects. Focusing on the direction of "technical innovation and support of operation and maintenance business" and "meeting customers’ digital transformation needs", the company has continuously increased its R&D investment in digital platforms, digital services and other fields. Strong innovation and R&D capabilities enable the company to have strong business innovation and expansion capabilities, rapidly improve the company’s network operation and maintenance capabilities, improve the company’s efficiency, and lay the foundation for the company’s business development.

(B) advantages of online digital platform

The company deeply integrates new technologies such as Internet and data analysis with daily business activities, and independently develops a series of platform softwares such as Digital Operation and Maintenance Management Platform, Network Optimal Intelligent Inspection System, Big Data Vehicle Intelligent Management Cloud Platform 2.0, Yuandao Jingwei Camera APP and Intelligent Planning and Scheduling Technology for Base Station Power Generation.

The digital operation and maintenance platform automatically collects operation and maintenance data, and analyzes it through AI algorithm to realize intelligent asset management, equipment interconnection monitoring, fine inspection, intelligent operation and maintenance, data analysis, hidden trouble diagnosis, fault prediction, etc. of the system and equipment, and at the same time realize intelligent scheduling of offline operation and maintenance personnel and resources. At present, the system has iterated over several versions, deeply integrating the company’s many years of communication network operation and maintenance business management experience, and its design concept is leading the industry. For example, the patrol management module can automatically record the patrol route of service personnel, count the patrol time, working time and other parameters, and locate abnormal conditions, so as to realize intelligent audit of outdoor patrol work and effectively improve service efficiency; The workload management module, combined with the company’s many years of industry experience, establishes standard measures for each specific service, thus reducing the dependence on the quality of front-line personnel, unifying service quality nationwide and improving customer satisfaction. During the reporting period, the platform added or upgraded functional modules such as oil engine monitoring, emergency support, personnel portrait, project and regional portrait, and resource prediction, and the digital management capability was improved.

The company uses the integrated operation management system to open up the "information island" between the traditional business systems, so that information can be shared and circulated among the main subsystems, and the core business links such as personnel and vehicles can be reasonably controlled. In the future, for the company’s core communication network operation and maintenance business, the integrated operation management system will have the function of big data analysis, which can use the collected data to mine, clean and analyze the key data of each subsystem, and provide the basis for business management decision. The company’s R&D personnel regularly communicate with the front-line team to iteratively update the system functions and optimize the operation and maintenance to better meet the business development needs.

(C) Performance brand advantage

With stable and high-quality service capabilities, the company has a good brand image in the industry and established long-term and stable cooperative relations with core customers in major business areas. The company is an important communication technology service provider of China Mobile in Xinjiang, Heilongjiang and Hebei. The company provides stable and high-quality communication technology services for China Mobile in mountainous areas, forest areas, deserts, high altitudes, borders and other areas with complex geographical and meteorological conditions, which are difficult to carry out business, and has been recognized by customers.

During the reporting period, the company won 67 awards and commendations from customers. The company ranks among the best in the ranking of comprehensive assessment and scoring of technical service providers by communication operators and post-service evaluation and scoring.

In 2023, the company was rated as "the most socially responsible listed company in the word-of-mouth list of listed companies in China in 2023" by national business daily; In March 2023, the company was awarded the plaque of "Four-Star Maintenance Unit of China Tower in 2022" by China Tower Co., Ltd. and "membership certificate of China Communication Enterprise Association" by China Communication Enterprise Association.

In May, 2023, the company took an active part in the communication skills competition, and won the second prize in the 2023 optical cable connection skills competition of China Mobile Communications Group Beijing Co., Ltd., the second prize in the emergency skills competition group of China Mobile Communications Group Hebei Co., Ltd..

In July 2023, affected by heavy rainfall, flash floods and geological disasters, parts of Beijing, Hebei, Heilongjiang and other places were seriously affected, and the communication network was facing a severe test. In order to get through the "lifeline" of communication between the disaster-stricken areas and the outside world as soon as possible, Yuandao Communication, under the overall command of customers and in accordance with the unified deployment of customers on restoring communication in the disaster-stricken areas, made careful arrangements and multi-disciplinary cooperation, went all out to carry out communication rescue and emergency repair work. Recover the site with emergency repair conditions as quickly as possible, and send a signal to the people in the disaster area. In August 2023, the company was rated as "23-7" advanced unit for flood control by the full-service delivery operation center of China Mobile Communications Group Beijing Co., Ltd.

With the popularization of the policies of "group centralized procurement" and "provincial centralized procurement" by communication operators, the importance of the company’s performance brand advantage is increasingly prominent, which will effectively enhance the company’s business expansion ability and customer retention ability. The company always insists on hard work, improves efficiency through innovation, and provides customers with better and more efficient services.

(D) Industry experience advantages

Since its establishment, the company has been engaged in communication technology service business, adhered to the enterprise spirit of "professionalism, concentration and dedication", and has been rooted in the field of communication network operation and maintenance for more than ten years, with rich industry experience. After years of development, the company will enrich the project management and practical experience, and share, optimize and inherit it among teams through the comprehensive operation management system independently developed, so that the company’s technical strength and standardization level will be continuously improved and it will be in the leading position in the industry in terms of service quality, corporate culture and technical strength. With professional technical ability and stable service quality, the company has maintained a long-term and stable cooperative relationship with communication operators, and established location advantages and first-Mover advantages in major service areas. The company’s managers and core team are industry experts who have worked for many years. Years of technical accumulation can ensure that the company follows the development trend of the industry and continuously meets customer needs.

(E) the advantages of a platform-based organization that quickly responds to the market.

The company’s service outlets have covered more than 30 key provinces, and the widely distributed service outlets make the company have the advantages of territorial operation and maintenance services. Through big data analysis and intelligent deployment, the service outlets in various places have achieved business superposition, resources and personnel have been reused, and operation and maintenance efficiency and operational efficiency have been continuously improved. The widely distributed offline service outlets have also enabled the company to have excellent business innovation and expansion capabilities and efficient landing capabilities. The market share of communication network operation and maintenance business has continued to increase, and it has been rapidly replicated and promoted through local service outlets.

The company’s business organization is divided into front desk, middle desk and back office: the back office provides strategic planning and management support; China and Taiwan provide R&D and technical support to build a professional and large-scale competitive foundation with core technological advantages; The front desk is the operation end, and a powerful organizational system and digital means are implemented from top to bottom to continuously improve service capacity and operation efficiency. The three coordinate and cooperate to form a scientific and efficient platform organization.

Fourth, the main business analysis

1. Overview

In 2023, the company achieved an operating income of 1.779 billion, a year-on-year decrease of 15.70%; Among them, the revenue of communication network maintenance and optimization services decreased by 22.85% year-on-year, mainly due to: First, the comprehensive maintenance service of China Mobile in 12 provinces of the company expired in March 2023, and in September 2023, China Mobile re-tendered, and the company won the bid for services in Heilongjiang, Hebei, Xinjiang and other provinces, and the business income decreased during the transition period from March to September; Second, in order to improve the overall operating efficiency and follow the development trend of customers and industries, the company appropriately reduced bidding for some projects with relatively low operating efficiency, and concentrated some funds and personnel to expand emerging businesses such as base station photovoltaics. In 2023, the net profit attributable to shareholders of listed companies was 69 million, down 44.73% year-on-year, mainly due to: First, customers reduced costs and increased efficiency, which reduced the income of some projects, but the costs, especially labor costs, could not be adjusted in time; Second, the credit impairment loss and asset impairment loss increase due to the extension of customer payment cycle and aging migration; Third, due to the expansion of original business and emerging business, the expansion of sales and management team, sales expenses and management expenses increased year-on-year. In 2023, the overall gross profit margin was 15.05%, which was basically the same as that of the previous year.

In 2023, R&D investment decreased by 21.14% year-on-year, accounting for 3.87% of operating income; The company insists on promoting the development and management of enterprises by science and technology. In view of the characteristics of scattered communication technology service locations, large number of people and great differences in personnel quality, the company insists on independent research and development and innovation. The company constantly develops and improves the operation system, and realizes reasonable control and high-quality service through the integrated operation management system. On the basis that the platform of integrated business management system has been basically built, the annual research and development focuses on promoting the application integrity and adaptability of the system. Reduce the development of new projects and concentrate on strengthening the existing system to form productivity as soon as possible.

In 2023, the company’s market share in many provinces and professional types has been continuously improved, comprehensive energy management and other business categories have been expanded, and refined management has been implemented by relying on the digital operation and maintenance platform. The company’s strategic layout and R&D investment effects have been outstanding. With the support of the business model of "online digital platform+offline technical services", strong innovative R&D capabilities and efficient and flexible platform-based organizations, new orders for the company’s operation and maintenance business have quickly landed, forming a good business cooperation ecology, and the scale effect has gradually emerged, and its market position has continued.

In 2023, the company’s orders remained stable, and in the centralized procurement activities of China Mobile Daiwei Project Group, it won the framework contracts for 23-26 years in 10 provinces of Hebei, Heilongjiang, Jilin, Xinjiang, Yunnan, Chongqing, Ningxia, Anhui, Shanxi and Hubei; In the centralized procurement activities of China Mobile Network Optimization Project Group, it won the framework contract of Heilongjiang, Zhejiang, Fujian, Guizhou and Anhui provinces for 23-26 years; The company is one of the few suppliers in the same industry with the ability to provide services for mobile base station photovoltaic. In terms of base station photovoltaic construction project business, it won the bid for base station photovoltaic construction in Anhui, Shaanxi and Hebei provinces; In the aspect of tower maintenance business, we won the bid for three-year tower maintenance in Hebei and Inner Mongolia provinces; In the engineering business, we obtained large engineering orders for China Mobile, China Tower and China Mobile. The above orders are of great significance to consolidate the company’s layout and influence in the national market.

During the reporting period, the company newly added energy management system certification certificate, construction enterprise qualification certificate, specialized and innovative small and medium-sized enterprise certificate, design, construction and maintenance qualification registration certificate of membership certificate and Guangdong safety technology prevention system units outside the province, and information system construction and service capability grade certificate (CS2). By the end of the reporting period, the company had 19 major qualifications.

V. Prospect of the Company’s Future Development

(A) the future development plan

Yuandao Communication will continue to adhere to the core business philosophy of "professionalism, concentration and dedication", constantly improve the service quality and customer satisfaction, and it is Yuandao Communication’s eternal commitment to escort the communication industry in China. To this end, the company has formulated the strategic development direction for the next three years "(1) to consolidate the base of traditional communication technology services, and follow the development direction of the new quality productivity of the intelligent computing center of China Mobile, the main customer, to provide customers with all-round services in the field of intelligent computing; (2) Take the construction of new energy in the communication field as a new business growth point ". After years of development and accumulation, the company’s current service area has covered 30 provinces (autonomous regions and municipalities directly under the Central Government) such as Xinjiang, Beijing, Hebei, Guangdong and Heilongjiang, and the regional layout in western China, North China, South China and Northeast China is becoming more and more perfect. In the next step, the company will further enhance its technical strength and innovation ability, deepen the scope and connotation of communication services, actively expand new regions and fields, and provide customers with professional and thoughtful products and services.

1, communication network service and optimization and innovation.

The company will continue to focus on customer needs, give full play to the synergistic advantages of national and comprehensive communication technology service enterprises, and promote the comprehensive and coordinated development of network maintenance, network construction and optimization business through the competitive advantages in the field of communication network operation and maintenance business of the company. By continuously improving the quality of communication technology services, the added value of services and the efficiency of operation and maintenance, the market share of all localities will be further enhanced and the market share will be expanded.

In the future, based on existing projects, the company plans to actively consolidate existing customer relationships, continuously increase the development of new customers such as China Telecom and China Unicom, and increase the development of new markets, strive for market share in more regions, continuously deepen cooperation with strategic customers, and nurture new customer systems in more regions.

With the continuous development of cloud computing, big data and artificial intelligence, communication operators can not only provide network infrastructure, but also provide intelligent computing services based on computing power. To this end, operators are increasing their investment in computing power construction, and the company will seize business opportunities, closely focus on the construction goal of China Mobile Intelligent Computing Center, and explore and promote the development plan of "Intelligent Computing Service+Communication Convergence". Efforts will be made to build a system platform for computing power grid connection and scheduling with the support of information technologies such as 5G, blockchain, big data, Internet of Things, cloud computing, DICT, big model and artificial intelligence, expand the software and hardware ecological services of the intelligent computing industry, strengthen in-depth cooperation in network resources, information services, channel resources, technological innovation and talent team, provide the best services and solutions for corporate customers, and promote the development of intelligent computing and empowerment. By cooperating with operators, Yuandao Communication can make full use of partners’ market, infrastructure, operation and other resources, promote the scale of public services as soon as possible, reduce investment risks and strengthen the all-round cooperative relationship with operators.

2. New energy business

As an important direction of energy development in the future, new energy has great potential and broad application prospects. Driven by technological progress and the goal of "double carbon", the company focuses on customers’ demand for energy conservation and emission reduction and the goal of double carbon, and plans to give consideration to computer rooms, office buildings, data centers, etc. that meet the transformation conditions in the base station photovoltaic power generation transformation service. In 2023, it won the bid for the photovoltaic power supply service project of Anhui Mobile’s base station and gathering room, the solar photovoltaic green energy of Shaanxi Mobile’s own computer room and the self-owned base station computer room of Hebei Mobile in 2023. The company is one of the few suppliers in the same industry capable of providing services for mobile base station photovoltaic. In the future, it will give full play to the advantages of intelligent operation and base station maintenance, and provide efficient software and hardware services for base station photovoltaic transformation.

With the rapid development of renewable energy (such as wind energy and solar energy), the important role of energy storage technology in the energy system will continue to be recognized and valued, and the energy storage market will maintain rapid growth. The energy storage power station industry has huge development potential and market demand. The company seized the opportunity of expanding market scale, and invested in the establishment of Shenzhen Huayuan, a holding subsidiary, in the first half of 2023, and started the energy storage base station business with the battery energy storage business as the breakthrough point. For power users who need to pay more capacity fees, the company will provide customers with comprehensive solutions such as peak-valley price difference, demand electricity fee management, demand response compensation, etc., saving capacity fees and base station electricity costs.

In terms of distributed photovoltaic installation and power station operation and maintenance services, the company plans to make use of the distributed photovoltaic solutions and construction delivery management system of the dominant enterprises in the photovoltaic industry, taking the company’s many years of communication engineering construction experience as the cornerstone, and give full play to the advantages of the company’s personnel in the company’s business coverage area to engage in the construction delivery business of distributed photovoltaic projects. The company will promote the installation of small distributed photovoltaic power generation systems from schools, hospitals, party and government organs, institutions, residential buildings and structures. At the same time, the company plans to provide customers with an intelligent operation and maintenance solution of "remote centralized monitoring, regional maintenance and station security" by cooperating with the dominant enterprises in the photovoltaic industry, using the perfect operation and maintenance management system and intelligent management platform of the dominant enterprises in the photovoltaic industry, and giving full play to the advantages of the company’s intelligent digital service management means, maintaining a broad regional market and sufficient maintenance service personnel.

(II) Risks that the company may face and countermeasures

1, the market competition risk

The company is a leading national and comprehensive communication technology service enterprise. In recent years, China’s communication technology service industry has formed a diversified and market-oriented competition pattern, with a large number of enterprises, including large state-owned enterprises born out of operators, service teams formed by communication equipment manufacturers, and numerous third-party private communication technology service enterprises. In recent years, with the implementation of the "centralized procurement" policy of communication operators and the improvement of service quality, medium and large communication technology service enterprises have continuously seized the market, and small and medium-sized enterprises have been integrated. In addition, the competition among downstream communication operators in this industry is becoming increasingly fierce. While "reducing costs and increasing efficiency", the quality standards of communication technology services are constantly improved, resulting in a decline in the profit level of some regions.

Countermeasures: The company will give full play to the advantages of technology research and development and online digital platform, accelerate the expansion of key business areas, improve operation and maintenance efficiency, and continuously improve the overall profitability of the company.

2. Risk of high concentration of customers

The final customers of communication technology service industry are mainly communication operators, and the high customer concentration is the characteristic of this industry. During the reporting period, the total sales revenue of the company’s top five customers (consolidated under the same control) accounted for 91.46% of the sales revenue, which was in line with the characteristics of the industry. Among them, the sales revenue from China Mobile (consolidated caliber), the largest customer, accounted for 73.23%, and the company relied on China Mobile to some extent.

Countermeasures: The company will maintain its competitive advantage in the mobile market in China, effectively expand the markets of customers such as China Telecom, China Unicom, China Tower and communication equipment manufacturers, reduce customer concentration and reduce dependence on major customers.

3. Management risks brought by the rapid development of the company.

The company has a wide range of businesses and services all over the country, which requires higher and higher management requirements in business decision-making, business implementation, human resource management and risk control. If the company can’t further improve its management level, co-ordinate its personnel and business scale, it may face management risks brought by its wide business scope.

Countermeasures: The company actively responds to the requirements of business development and changes, effectively manages the team in the new business area, and makes the update speed of the integrated operation management system match the company’s operation management needs. The company will further fully expand and apply the standardized, standardized and streamlined management concept through the digital platform, so as to realize the intelligence of operation and maintenance business, data analysis, analysis and judgment, auxiliary decision-making, efficiency improvement, hidden danger diagnosis, fault prediction, etc. of the operation of systems and equipment, and realize the intelligent scheduling of offline operation and maintenance personnel and resources.

4. Risks of technology and product update

The company is faced with the demand in many fields, and the technology and products of various industries are constantly upgrading. The original technology and products of the company also need to be updated. If the technology and products of the company fail to keep up with the development of industry technology and cannot maintain their applicability and advancement, it will affect the market competitiveness and profitability of the company.

Countermeasures: The company will increase investment in R&D and deeply integrate communication technology services with new technologies, so as to improve service quality, meet customers’ needs and enhance competitive advantage. Through the company’s continuous research and development, we can quickly respond to and meet customer needs.

5, production safety risk

Safety accidents may occur during the development of communication technology services, poor road traffic conditions and complex and changeable weather during field operations may also lead to accidents during operations, transportation and engineering.

Countermeasures: The company pays attention to strengthening the team management, perfecting the system, implementing responsibilities, strengthening safety technical disclosure, organizing safety technical training and other measures to improve the safety production awareness of all employees and strengthen safety production management, and the company has signed safety responsibility clauses with labor outsourcing suppliers.

These "rules" of various countries are special and novel! You should know when traveling abroad.

  Chinanews. com client March 21 ST (Wu Heqin) The footsteps of spring come unexpectedly, which is a good time to go out to play, but whether you are traveling overseas or staying in the local area, you must ask the customs when entering the country. In some countries, tangible and intangible regulations need to be mastered, and taboos between races should be noted to avoid embarrassing stepping on "minefields". Imagine focusing your actions in Britain, Bali, the United States and other places on one day: on a sunny morning, you go out for a walk chewing gum and ask a group of African-American young people where there are watermelons. My god, every move you make inadvertently may cause big trouble!

  Don’t go out.

  — — There are four bans during the "quiet day" in Bali.

  "Don’t go out? How can I do that? I have spent a lot of money and time traveling overseas, isn’t it just to go out and play? " That’s true, but choose the right place at the right time. For example, March 17th, which just passed, was Hari Raya Nyepi in Bali. On the same day, Bali Wulalai International Airport was temporarily closed for 24 hours. If you plan to go to Bali on this day, it is obviously inappropriate, even if you were there, you can’t go out.

  "Quiet Day" is the Hindu New Year in Bali. Different from the lively celebrations of ordinary festivals, there is no celebration on the day of "quiet residence". People sit quietly at home and meditate, and must follow the following four prohibitions: no fire (turning on the light), no work, no going out and no entertainment activities. During the period, except for hospitals, fire departments, police stations and other necessary public service institutions, all shops or units on the island are temporarily closed, and pedestrians and vehicles are not allowed to engage in outdoor activities.

  Don’t open

  — — Poland introduced the Law of Closed on Sundays in March.

  In China, the weekend is the golden business period of many shopping malls and markets, and people who are busy for a week will also use their holidays to "go shopping". However, this is absolutely impossible in Poland. Poland recently promulgated the "Sunday Closed Law", which was officially implemented on March 1, 2018. Of course, restaurants, bakeries, gas stations, flower shops, post offices, pharmacies, and shops in railway stations and airports are not subject to this law.

  According to the law, from March to December, 2018, on the first and last Sunday of each month, as well as two Sundays before Christmas and one Sunday before Easter, shops can open, and the rest sundays are closed. If Sunday, which was originally open for business, falls on a public holiday, shops are not allowed to open. By 2019, the closed hours will also include the first Sunday of each month.

  There are many restrictions, so can you manage my secret business? Of course I do. Maybe I’ll go to jail. The law clearly stipulates that stores shall not arrange employees to undertake any work on Sundays when they are closed. Individual stores can and can only be opened by the owner himself on the relevant Sunday. Once you violate the law, you will face a fine of up to about 186,000 yuan, and you may be sentenced to imprisonment for repeated violations.

  Don’t throw up

  — — Britain plans to levy chewing gum tax to combat "road psoriasis"

  According to statistics, people on earth spend about 14 billion pounds (about 123.026 billion yuan) on chewing gum every year, but most of these chewing gum "endings" are stuck on the road or on the soles of shoes. Only the local government in Britain spends 50 million pounds a year to clean up the chewing gum stuck on the road. The country has also used various methods to recycle chewing gum, but with little effect.

  Recently, philip hammond, the British Chancellor of the Exchequer, said that the government is considering introducing a tax policy for chewing gum, aiming at combating this "road psoriasis" which is difficult to clean up. From March 13th, the British Treasury will solicit opinions from the public to discuss whether a "chewing gum tax" should be imposed on chewing gum products.

  The industry said that "chewing gum is a problem everywhere, and the only long-term sustainable solution is to change people’s behavior." Then, let’s start with you and me. We shouldn’t spit gum anywhere, not just in Britain, should we?

  Don’t look back.

  — — Dutch "red light district" issued a new regulation: back to the window girl.

  The city government of Amsterdam, the Netherlands, will implement the new regulations from April. If tour guides lead groups of more than 5 people to the "red light district", they must first obtain permission, while group guests of more than 20 people are prohibited from entering.

  In addition, even if the group is allowed to enter the "red light district", it must abide by a series of regulations, including not staying on the main roads such as bridges, not using loudspeakers and making noise, not taking pictures when passing through a specific window, and the tour guide must also ask the members to turn their backs on the window girl when they stop walking. If a tour group violates the regulations, the tour guide may be fined 190 euros if caught, and the tour company may be fined 950 euros.

  A local tour guide explained that the purpose of turning your back to the window is to hope that tourists will refrain from spitting, cursing and other indecent behaviors when standing in front of the window girl. As for walking, you can of course browse around. Little friends, the rules are between raising one’s hand and casting one’s foot, so you should be sure of your discretion.

  Don’t eat melons

  — — Throwing watermelons at African-Americans involves racial discrimination.

  Watermelon also involves racial discrimination? But also in court. At the end of last year, five students were suspended for throwing watermelons at African-Americans, and one of them was accused of racial discrimination. I would like to remind my compatriots that in the United States, they must enter the country to ask the customs, and at the same time, they should pay attention to the taboos between races.

  So, why not mention watermelon in front of African-Americans?

  Watermelon is a delicious and cheap fruit. During the American Civil War and the African-Americans’ struggle for freedom, the slave owners would give this fruit as a reward to the black slaves working in the cotton fields as a good summer product. Therefore, African-Americans have been labeled as a stereotype that they love watermelon.

  An extreme example is that a newly hired white firefighter brought watermelons to his colleagues as a meeting gift, but he didn’t expect to immediately arouse other people’s dissatisfaction, resulting in his dismissal after only one day’s work. Because 90% of the firefighters in this consumer station are African-American.

  In addition, Gabrielle Union, the wife of Dwyane Wade, a famous basketball player, went to work in China one year, during which she was invited to go to KTV, and there were a lot of watermelons in KTV boxes and fruit bowls in China. The group was dumbfounded immediately after entering the box, and the misunderstanding was eliminated after explanation.

  Friends who are ready to travel, have you mastered these taboos? (End)

Shaanxi Emergency Management Department: During the National Day holiday, 12 natural disasters such as landslides were reported, resulting in 12 deaths and 2 injuries.

  On October 11th, the Emergency Management Department of Shaanxi Province issued a notice on its WeChat WeChat official account, saying that in recent days, there has been continuous precipitation in Shaanxi Province, and the situation of natural disasters is extremely severe. Especially during the National Day holiday, the command center of the Emergency Management Department of Shaanxi Province received 12 reports of natural disasters such as landslides, collapses and mudslides, resulting in 12 deaths and 2 injuries. The provincial party committee and government attach great importance to it, and demand to further strengthen the bottom line thinking, always put people’s life safety in the first place, carry forward the spirit of continuous fighting, make sure that the thinking is not loose, the strength is not reduced, and the requirements are not lowered, and implement detailed measures to ensure safety. In order to do a good job in the transfer of disaster prevention and avoidance personnel in the next step, the relevant matters are hereby notified as follows:

  First, the implementation of the "two supremacy"

  It is necessary to fully recognize the great threat of geological disasters caused by storms and floods to people’s lives and the important role of personnel transfer and avoidance in reducing casualties, resolutely take ensuring personnel’s lives and safety as the top priority, firmly establish the bottom line thinking, shoulder political responsibilities, resolutely overcome paralysis and lax thinking and fear of war, base on preventing floods, resisting floods, grabbing major risks and saving major disasters, further strengthen personnel transfer and avoidance, and do our utmost to prevent casualties.

  Second, in-depth investigation of potential risks

  Keep a close eye on the key difficulties and weak links in flood control and flood fighting, organize forces to carry out in-depth risk investigation on dikes, reservoirs (hydropower stations), warping dams, flood channels, projects under construction, major projects and important facilities, and immediately investigate and reform the problems found. Strengthen the inspection and monitoring of dangerous areas, and conduct strict and detailed investigations on key flood control areas such as river channels, areas prone to flash floods, landslides and mudslides, flood protection areas, and urban low-lying and waterlogged areas. Strengthen the inspection of reservoir dams and tailings ponds, strictly implement the reservoir dispatching operation plan in flood season, and prohibit unauthorized operation beyond the flood season limit. Towns and villages (communities) downstream of reservoirs and tailings ponds should conscientiously implement emergency hedging plans, and immediately start the plans in case of danger, and organize the masses to take the initiative to hedge.

  Third, strengthen monitoring, forecasting and early warning

  Pay close attention to mountain conditions, water conditions, flood situation and disaster situation, strengthen monitoring, forecasting and early warning, strengthen overall coordination, and discuss and judge in time. Meteorological, water conservancy, natural resources and other departments should encrypt the frequency of monitoring and forecasting, analyze the development trend of disasters in time, strengthen information sharing and business cooperation, strive to improve the accuracy of forecasting and extend the forecast period, and win more time for emergency evacuation and evacuation.

  Fourth, resolutely and decisively transfer to avoid risks

  On September 6th, the Office of the Provincial Flood Control and Drought Relief Headquarters and the Office of the Provincial Disaster Reduction Committee jointly issued the document "Opinions on Establishing the Working Mechanism of Personnel Transfer for Disaster Prevention and Evasion" (Shaanxi Flood Control and Drought Relief Office [2021] No.19), which regards personnel transfer as a key measure to deal with natural disasters, and makes specific arrangements from key links such as "who will transfer, who will transfer, where to transfer and how to transfer". All localities should continue to do a good job of implementation, further improve the evacuation plan, refine the implementation of specific measures such as organizational guarantee, division of responsibilities, forecasting and early warning, relocation and resettlement, and clarify the list of responsibilities, risk management and control, list of relocated personnel, list of safe havens, etc., and adhere to the combination of special prevention and group prevention and civil air defense technology and defense. It is necessary to overcome empiricism and think about the situation more complicated. When it is predicted that there may be a major flood danger, the relevant responsible person should decisively transfer the personnel in the dangerous area to ensure that the transfer should be completed and the transfer should be made early. In particular, it is necessary to implement "one-on-one" transfer measures for the elderly, left-behind children, patients and disabled people. It is necessary to strengthen the safety management after personnel transfer, and prevent unauthorized return before the disaster threat is lifted, causing casualties.

  I hereby inform you.

Reveal the secret of Chen Feiyu Zhang Jingyi’s "Light Me, Warm You"


Special feature of 1905 film network The audience of "into the pit" series, together with Zhu Yun (act the role of), started a long waiting time for Li Yun (act the role of) to get out of prison.


Undoubtedly, the drama has become one of the most concerned plays in the recent new drama, and the popularity of the broadcast platform has been continuously broken. The discussion of "Life Rhyme Encircles CP" rushed to the hot search with various topics.



On the one hand, the two actors have a strong adaptability to the characters in the drama. On the other hand, the whole story is put in a modern idol drama, which is sweet, but not bloody. In the atmosphere of the youth campus, the relationship between the characters is slowly promoted. This film and television not only ensures the atmosphere of the original work, but also visually enhances the drama logic that should have existed.


The screenwriter is one of the main contributors to the success of this film and television. It took him more than a year from reading the original novel to writing and devoting himself to the creation. "From 2019 to 2020, this novel is worth doing."


Screenwriter Zhou Yong


The last work that he spent so much time creating was the same medical drama "Thank You Doctor". Watching the two works broadcast almost at the same time, Zhou Yong laughed at himself in an exclusive interview with the 1905 film network, and watched the popularity of the two dramas go back and forth to the top every day. "This state is a kind of luck for the creators."



Even though Zhou Yong used to write naked wedding, Let’s not say I love you, Spring Breeze is not as good as you, and so on, now he has two works with different styles in hand, and he is creating. How can he grasp the essence of the works?


Light me up and warm you is not a sweet pet drama.


Looking through Zhou Yong’s past creative experience, many works are stories about young people’s love. So when the producer handed him the novel Lighter and Princess Dress, he didn’t have much interest at first.


There is always a turning point in a good-looking story. After reading the original novel, Zhou Yong was attracted by the particularly textured plot, and was also moved by the simple, persistent and two-way love between the characters.



"In addition to writing the process of youth growth, this novel can also see some realistic things, and see the sense of destiny of the growth of characters, the pain and broken feeling of youth." Therefore, Zhou Yong took over the creative work of this project.


Even if the original author has a strong writing skill, which can make the audience immerse themselves in the story atmosphere quickly, it is really difficult to evoke the text description gently when it comes to the stage of film and television. This is the challenge that Zhou Yong faces, but with his years of creative experience, he knows, "If it is written well, it must be a good project."



A lot of pen and ink in the novel describes Li Kun’s drag, wildness and contempt for everything. From the perception, some readers will feel that he is a very cold figure, and to some extent, it has become a single emotional rush of Zhu Yun. "I can still feel that their love is two-way."



Therefore, in the film and television creation, Zhou Yong made some simple adjustments to Zhu Yun’s personality. She will be a little girl with her own personality and even rebellion. "She has her own persistence and persistence in love, and she also has the desire to accompany and protect her lover. I think this is a rare independent behavior in this girl."


In addition, in plot design, the novel will be more straightforward than film and television works, lacking a lot of emotional bedding.


Therefore, when Zhou Yong created the story frame, he embedded a lot of clues about the characters’ emotions and emotions, because this can’t just be a simple plot pile-up. It is necessary to make each event happen and make the subsequent plot more emotional and explosive. "There are a lot of plots in the first eight episodes of the series that are not in the original."



This kind of addition creation does not stop there.The series "Light Me Up, Warm You" is adapted from the series of novels "Lighter and Princess Skirt". The original work is divided into two parts, namely, the campus story and the workplace story. However, fans who know the original works know that the temperament of the two novels is very different. Except for Li Kun and Zhu Yun, many events and characters are relatively general.


"We should restructure the relationship between characters, improve the structure of drama, and make the two (novels) an organic whole." For Zhou Yong, it is particularly critical to build the story of "Light Me, Warm You" into a world view that suits it.



After all, for him, the drama "Light Me Up, Warm You" is not a so-called "sweet pet drama", but "sweet" is due to the chemical effect of the emotions between the two characters. "I don’t think this is a sweet pet drama, it is more the content of an urban emotion or youth growth, and it is the friendship and love of this group of young people, as well as their youth pain and growth for seven years."


Chen Feiyu and Zhang Jingyi are Li Yi and Zhu Yun.


When Zhou Yong wrote the script, he had a general feeling about Li Kun and Zhu Yun in his mind, but there were no specific characters. When the creative team decided on the actors, Zhou Yong also met Chen Feiyu and Zhang Jingyi.


"Just seeing them sitting together, I think they are basically the same as I thought when I wrote the script." Of course, this similar feeling is not similar in eyebrows and eyes, but more about the temperament of two people.



In Zhou Yong’s eyes, Li Kun is confident, but not ostentatious, but a relaxed, rambling, heartfelt self-confidence and pride. When he met Chen Feiyu for the first time, watching him casually walk in and sit down to talk, "I can feel this (confidence) in him."


Although Zhang Jingyi seems to be very clever, in the process of getting along, everyone found that she had a stubborn state. "That is the feeling of belonging to Zhu Yun."



After several meetings, Zhou Yong and the whole creative team found that their identity had the complexity and versatility of the characters. "Of course, it can’t be exactly the same as themselves, but I can see their strength."


"After" Light Me Up, Warm You "was finalized, there were more than 900 scenes in Zhang Jing Instrument alone. In my previous scripts, the main characters never had so many scenes. In this one, there are basically Li Min or Zhu Yun in every scene."


In the view of this experienced screenwriter, from the script to the film, "I think they will be very hard to shoot, so young, to assume such a heavy role in such a big drama, it is a great test for their performance strength and heart."



Even so, many supporting roles in the series impress the audience. Although they are not the main writers in creation, they are the key to perfecting the characters and enriching the whole youth growth event.


"We want to write a state in which a group of young people have just entered the university, then went to the society and then worked in the society." As Zhou Yong, who also teaches in institutions of higher learning, all kinds of exchanges and communication with students on weekdays have made him find a focus in his creation this time.


Different works have different states.


Liu Junjie, director of "Light Me Up, Warm You", revealed in more than one interview that famous scenes are being filmed every day.But in Zhou Yong’s eyes, it is not a simple matter to make these famous scenes film and television, especially the turning point of the characters in the later stage of the series, and a lot of efforts have been made to embark on the workplace from campus.



The drama series involves a lot of programming content. In addition to the original, there are many accurate descriptions of programming, and Zhou Yong also understands and recognizes the relevant knowledge for this purpose, making full preparations for the following content.


Compared with the front campus, is there a workplace drama behind it?


Zhou Yong denied it. "We prefer to call it the workplace part, because their identity is to enter the workplace and start a business." In the process of creation, he never thought that he was writing a workplace drama or a business war drama. "Their growth in the workplace and the struggle in the shopping mall are the rediscovery of love between characters and the feud confrontation caused by past friendship."



All the plots really serve the growth of the characters of Li Yi and Zhu Yun.This kind of creation aimed at the essence of the story is Zhou Yong’s standard attitude.


This is also the case in the drama Thank You Doctor. Although there are several emotional lines in the story, "But when I was writing, all my previous experience in writing love dramas was useless, because this is not an emotional drama or an idol drama, it is medical drama."



When Zhou Yong wrote, he was very clear about his inner standards for medical drama. "All dramas and suspense come from the extreme rescue of life and death, and the human torture in front of life and death." Even in the drama series, Xiao Yan (ornaments) and Atractylodes macrocephala (ornaments) have made emotional progress, but "I position them as comrades fighting side by side in the emergency department."


Now, "Thank You Doctor" has ended, and the plot of "Burn Me, Warm You" has reached a climax. The current situation of "competition" between the two works has come to an end temporarily. Perhaps for the audience, the creation of this senior screenwriter is not just a simple discussion of the possibility, but a rare concentrated projection of a certain work behind it.


President of Stanford University resigned due to academic misconduct.

  Xinhua News Agency, San Francisco, July 19 (Reporter Wu Xiaoling) Mark teissier-lavigne, president of Stanford University in the United States, announced on August 31 that he would resign from his post as president after the results of a special committee’s review of his academic misconduct were released.

  In December last year, the Board of Directors of Stanford University set up a special committee to initiate an investigation into teissier-lavigne’s allegations of academic misconduct. After months of comprehensive verification, the Special Committee released a detailed report on the 19th.

  According to the report, the investigators mainly reviewed 12 papers signed by teissier-lavigne, and in five of them, as the main author, they found conclusive evidence that some members of the laboratory he was in charge of improperly manipulated scientific research data or had problems in experimental operation, which led to major defects in the papers, while teissier-lavigne failed to take necessary measures to correct related errors.

  Teissier-lavigne accepted the conclusion of the report, corrected and withdrew the relevant papers, and decided to resign.

  Yang Zhiyuan, Chairman of the Board of Directors of Stanford University, posted on the website of the university that he accepted teissier lavigne’s resignation and confirmed that he would continue to be a tenured professor of biology. The Board of Directors also set up a committee to start the selection of the next president, and appointed Richard Salle as interim president from September 1st.