Explore the high-quality growth path of beauty brands in Xiaohongshu from the China-US Beauty Industry Summit.

Source: beauty headlines

Supported by Chinese people, 2023 can be described as a "highlight moment" for domestic brands. In particular, domestic beauty cosmetics, with a market share of 50.4% in 23 years, exceeded the market share of foreign brands.

How did China Beauty Brand Achieve "Overtaking in Curves"? In addition to the more competitiveness brought by hard power factors such as product strength upgrade, the atmosphere of national cultural self-confidence and the rise of social platforms have also promoted the double growth of sales volume and sound volume of China beauty brands.

For example, in Xiaohongshu, the brand can accurately reach the target population, get through the transaction conversion link inside and outside the station, and drive the global growth with the sound volume inside the station.

On April 24th, Little Red Book was held.Just Being Red ——2024 Little Red Book China Beauty Industry SummitWith the presence of representatives of domestic beauty brands and industry experts, we will discuss the better solutions for the upward growth of China beauty brands in order to promote the sustained and high-quality development of China beauty brands.

Looking forward to the trend of beauty industry in China

Provide marketing vane for domestic beauty brands

As one of the "highlights" of this summit,The commercialization of Xiaohongshu and Qingyan, an authoritative media in the United States, released the 2024 Xiaohongshu White Paper on Beauty Industry in China.(hereinafter referred to as the White Paper), which explores the development trend of China’s beauty industry, the future potential of domestic brands and the consumption behavior of characteristic people.

According to the white paper, in the last decade, the domestic beauty market has been soaring, with a compound annual growth rate of 13.18%, which proves its unique charm and strong strength. Among them, skin care products dominate the domestic beauty industry, with a market scale of 267.99 billion yuan and an annual growth rate of 14%. Cosmetic category grew rapidly, ranking second with a scale of 76.54 billion yuan and a year-on-year surge of 52.1%.Behind these trends, consumers’ favor and love for domestic beauty products and their growing power to the United States are reflected.

It is worth noting that in the process of consumers’ increasing favor for China beauty cosmetics, Xiaohongshu helps domestic beauty brands to seize users’ minds efficiently and open up new possibilities for China beauty brands. In the little red book, there are many discussions about the trend of skin care makeup, such as early C and late A, skin care makeup, Chinese old money style, etc. In this process, the little red book also helps the national tide and national style to occupy the public’s field of vision and help enhance the public’s cultural confidence.

In addition, the white paper also made a preview of the 11 major trends in the beauty industry and an insight into the 20 lifestyle groups in 2024 Little Red Book-"Meilijia Plus" people:

In terms of beauty trends, there are scientific skin care, new attraction of nourishing skin, exquisite Chill and oriental power UP in skin care, exquisite stacking Buff, hard strength of makeup, a new look at Cruch and a new awakening of culture in makeup, and facial skin care, high-end maintenance and home beauty salons in personal care.

From the trend of "Oriental Power UP" in skin care, we can see that in 2023, among the TOP100 hot search brands in Xiaohong Bookstore, there were 18 domestic brands more than in 22 years, and the number of views on the topic of # Domestic Light was close to 700 million, and the national visual products were also popular. It can be said that the improvement of cultural self-confidence has greatly stimulated the public’s consumption of domestic products.

We can also see the influence of cultural self-confidence on popular makeup in the trend of "new cultural awakening" of makeup. In Xiaohong Bookstore, hot search words related to Chinese makeup gradually increased, among which # Chinese old money wind search increased by 90,671% year-on-year, and # Yuanshanmei search increased by 12,71% year-on-year. It can be said that "Chinese flow is the real top flow" has become the consensus of the public, and the traditional culture of national style is becoming a new young trend.

From the above two trend examples, it is not difficult to find that cultural self-confidence in the future must be the key to the beauty care industry.

Regarding the crowd, Little Red Book returned to the essential "people" and "drivers" and summed up four driving forces for beauty.

For example, in terms of "me and me", beauty is the source of emotional value for inward exploration and self-pleasing, so beauty is blessed with "internal drive". Beauty headlines were found on the platform of Little Red Book, and more and more consumers began to pay attention to such meticulous self-feelings as "body feeling" and "skin feeling", and they would realize the co-cultivation of body and mind in the ceremony with healing atmosphere.

In terms of "I am close to others", beauty is a manifestation of personal charm in private relationships/intimate circles, so beauty is blessed with "personal charm"; In terms of "the relationship between me and society", beauty is appropriate in social interaction and suitable for proper self-presentation, so beauty is blessed with "physical strength"; In terms of "me and the pan-social network", beauty is also regarded as an energy, which enables individuals to be recognized, seen and recognized by a wider range of groups, so beauty is blessed with "influence".

This also provides a weather vane for China beauty brands to anchor the trend and grasp the crowd, and helps them seize opportunities and promote growth in the highly competitive market.

Open up new marketing ideas

Empowering brands to grow vigorously in all directions.

In the community of Xiaohongshu, users are distributed in multiple circles, and beauty brands have gained more room to play, making it easier to go from 0 to 1. This has also prompted more and more beauty brands to re-examine the value of Xiaohongshu and regard Xiaohongshu as a new growth position in marketing and operation.

At the summit, Raichu, strategic director of Xiaohongshu commercial domestic beauty care industry.Share itThe marketing value of Xiaohongshu lies in "efficient planting grass", "brand building" and "link trading".

First of all, in the matter of "planting grass efficiently", when beauty products are in different life stages, there will be different marketing demands. Therefore, Xiaohongshu puts forward differentiated solutions based on the introduction period, growth period, maturity period and rejuvenation period of products, and helps brands grow good products by planting grass efficiently in the whole life cycle.

In addition to "planting good products", Xiaohongshu is also empowering brands and achieving "red brands".

In Xiaohongshu, "Everything can grow grass", so how can mature brands seize the growth opportunity in Xiaohongshu? Compared with cutting-edge brands, although mature brands have popularity, user base and even large single products, they often face many complicated problems in their operation. Xiaohongshu believes that to find the certainty of brand growth, we need to return to products, be people-oriented, understand, understand and meet the new needs of users, occupy more consumption scenes, and break more people, so as to effectively drive the brand potential to explode.

In the decoding of the marketing value of Little Red Book in the third part of the White Paper, the natural hall with national recognition is taken as an example to show the journey of brand value rejuvenation. First of all, together with Little Red Book IP "Treasure Components in China", it conveys the brand’s strong scientific and technological strength, refreshes consumers’ cognition of the brand, and establishes the brand image of natural science and technology beauty cosmetics.

In the breakthrough of big single product and small purple bottle, Nature Hall fully accepted the heat potential of Himmer ingredients, accurately found old customers in Xiaohongshu with brand words and participles, and then sold 200,000 pieces through the crowd anti-funnel model from "brand crowd-elite category crowd-anti-aging effect crowd-component party crowd" to the pan-crowd during the period of 618.

In the promotion of the backbone polar holy water, Nature Hall and Xiaohongshu explored the high-related people of the brand and the attention effect of the old customers by analyzing the portraits of one group of the old customers of the brand. At the same time, they linked the characteristic IP in the station, precipitated a large number of real UGC evaluation contents, and achieved the planting of the brand fermented skin care concept.

Undoubtedly, Little Red Book is becoming a new business growth place for brands and businesses. Xiaohongshu helps businesses to make differentiated advantages in product upgrading, content access, user co-creation, buyer cooperation, brand live broadcast, etc., and builds a global business channel integrating "marketing+marketing" to empower the brand’s global transformation and word-of-mouth growth.

Run through the closed-loop link of global transformation

Incite high-quality growth

In order to welcome the "618" promotion, the summit also held a special beauty care selection meeting in Zhangjiang Science Hall, Shanghai, inviting 250 domestic and foreign beauty brands and 200 buyers of Xiaohongshu, demonstrating the powerful influence of Xiaohongshu in the beauty market.This product selection meeting also established a friendly and interactive direct communication field for brands and buyers, opening up the infinite possibilities of beauty care business in Xiaohongshu.

Buyers are the key players in the closed loop of Xiaohongshu e-commerce, connecting goods and users, planting grass and trading. For consumers, they can have a keen insight into the needs of users and plant related products for users in need; For brands, they give positive feedback to brand merchants about users’ real experiences, and share them in a personalized way, such as aesthetic taste and life concept, giving products and brands new business opportunities.

Therefore, as far as brands are concerned, how to achieve more tacit resonance with buyers and at the same time enlarge the value of adapting buyers is one of the key points in operating Xiaohongshu.

In the closed-loop link of Xiaohongshu, it is mainly based on the information flow of the platform, the search field, and the transformation of the live broadcast field of the brand and the buyer, so as to build an integrated business channel of "marketing+marketing" for the brand and help it realize the closed-loop business in the station. At the same time, based on the long tail effect of Xiaohongshu planting grass, a lot of traffic in the station overflowed, which finally prompted the brand to realize global transformation and the business jumped.

Take Afu, an elite oil family, as an example, from accurately stepping on the track to becoming the king, to the lack of products being fiercely pursued by rising stars, it has experienced several ups and downs. At the beginning of 2023, Afu embraced Xiaohongshu in an all-round way, re-attacked the category track, reshaped the brand awareness and reversed the market reputation by taking multiple measures. The three-pronged approach not only realized the rejuvenation of the brand mind, but also found the second growth curve of the business.

In this closed-loop link, there are three key stages:

High-point pulse is made in the starting stage: ① selecting products and planting grass; (2) Exploiting the momentum —— With the help of the IP of "Star Dream Plan" in Xiaohong Bookstore, Angel took the lead in exploring the closed-loop mode of star live broadcast of Xiaohongshu, and the successful sales of the first broadcast exceeded 1 million, successfully achieving the triple breakthrough of sales volume and word of mouth.

Stabilize the business chassis in the growth stage: efficiently use live star materials to put product notes, and the store will broadcast continuously for 4 hours every day. Long-term efforts are made for large single products, and at the same time, summer explosives are created to break through the seasonal restrictions of categories. In the end, notes+brand live broadcast contributed 60%+ store GMV.

Achieve sales jump in the outbreak stage: by building a complete buyer matrix, 20+ buyers will broadcast live every month, and at the same time, the brand will be broadcast live, 17 hours a day, and it will be rapidly advanced to a beauty brand of 5 million GMV per month.

Finally, in March of this year, Afu became a domestic beauty brand with a monthly sales of nearly 10 million in Xiaohongshu through high-profile live broadcast (head star/buyer/manager live broadcast) and continuous intensive brand live broadcast.

At the summit, Lingling, the buyer of Xiaohongshu, told the story of her encounter with Xiaohongshu Live and Yangshengtang. At first, I just love to brush and search, to share my life, and finally to share good things that can help everyone, so the road of buying a buyer began. In the future, Lingling said that it will continue to adhere to the standards of sincerity, efficiency and optimization, and build a bridge between brands and fans.

One beauty trend appears here, and one beauty brand grows here. Xiaohongshu has become an important position for users to buy beauty products and "do their homework" for consumption, and it has also become a breaking point for domestic beauty brands to continue to improve. Through Xiaohongshu, the spread of the brand is no longer a one-way communication, but a deep precipitation after running through the link, which includes both business growth and word-of-mouth growth.

It is worth mentioning that at this summit, Minako, general manager of Xiaohongshu Commercial Marketing Center, published the IP map of Xiaohongshu’s domestic beauty cosmetics in 2024. Among them, the most anticipated thing is that Xiaohongshu joined hands with authoritative media to launch the IP of Watching China. In the following season of "Looking at China", the two sides will work together to help domestic beauty brands show their scientific and technological strength, tell the cultural story of domestic beauty, and further help domestic beauty brands to take advantage of the wind.

With the blossom of the closed-loop path of Little Red Book and the attack of domestic beauty brands, we believe that China beauty brands will definitely look to the further future!

Reporting/feedback

Hangzhou strives to improve the effectiveness of grassroots governance.

  Since the beginning of this year, Hangzhou City, Zhejiang Province has focused on the key issues that restrict the improvement of the efficiency of grassroots governance, adhered to the clear orientation of "grasping the grassroots and focusing on party building", focused on improving the organizational strength of village community party organizations, and explored the action of "striving for star promotion and strengthening the whole region" to continuously improve the level of grassroots governance.

  Carefully touch, find the right cause and set a prescription.

  "This time, it took a lot of effort. The village sent a steering group to sift one by one with the village control index system, and formulated the ‘ One village, one policy ’ The rectification plan, our village was rated as ‘ Four stars ’ 。” Luo Changmu, secretary of the Party branch of Hujiaping Village, Fu Wang Township, Chun ‘an County, said, "Contrast ‘ Five stars ’ Indicator system, the shortcoming of Hujiaping Village lies in the collective economic income of the village. Therefore, we introduce professional managers and develop advantageous industrial projects, and strive to rush to ‘ Five stars ’ 。”

  Hangzhou has set up 47 specific indicators for star rating in five aspects, such as good pilot-driven team, good demonstration and development of common prosperity, good security management, good service with one heart and one mind, and good civilized and harmonious atmosphere, and over 80% of the indicators have achieved quantitative assessment. Full coverage to carry out a round of big ups and downs, the implementation of "two-level hall, portrait one by one", by the town street by village by community comparison index system analysis, portrait evaluation, county-level organizations by town street to listen to reports, unified filing, the city’s 3179 village communities have formulated a "one village, one policy" star competition program.

  "If we find out the base and find out the cause, we can prescribe the right medicine and the work is more targeted." Li Jun, member of the Standing Committee of Shangcheng District Committee and Minister of Organization Department, said, "When summarizing and analyzing the problems, we found that the lack of party-mass service positions in old communities is a prominent common problem in the whole region, which greatly limits the community’s service to residents. So we integrated and revitalized 49,000 square meters of idle houses in district-level organs, all of which were used for the construction of party-mass service positions in old communities. Now this short board has been filled, and residents’ sense of acquisition and happiness is getting stronger and stronger."

  Strengthen the assessment, create the first competition performance.

  "Doing a good job in party building and leading grid management is the key to consolidating the foundation of grassroots governance. Due to the strong mobility of community personnel and the large number of people under management, the original grid is relatively large." Zhang Jiancheng, secretary of the Party Committee of Tangjia Community in Linping District, said that after the city started the exam, Tangjia Community followed the 300— The standard division of 500 households into small grids, fully equipped with strong grid leaders and full-time and part-time grid members, makes the existing grid not only have the function of safe and comprehensive management, but also add seven functions such as party building leading and public service. "The grid is strong, and the community governance is really different."

  Hangzhou has carried out in-depth examination contest, focusing on the breakthrough of key indicators in the action of "Striving for the Star’s Promotion and Building a Strong Whole Region", and carried out six special tackling actions, such as party building leading grid management, joint construction and upgrading of community properties, and strengthening street excellent cooperatives under the unified leadership. At the municipal level, the "four ones" promotion mechanism of "one city leader in charge, one lead department in charge, one special plan implementation and one on-site meeting promotion" has been established. At the district level, a horse racing mechanism of "competing for stars" in real time and "one race in one season" will be formed, which will promote the village community party organizations to form a strong atmosphere of striving for Excellence.

  Make concerted efforts and make concerted efforts to support it.

  "This time ‘ Striving for the promotion of stars ’ The biggest difference from the past is that the responsibility of towns, streets and departments is tied to the village community for assessment. Now we work together with the community to complete the goal of competing for stars. " Yu Chengguo, deputy director of Fuyang District Civil Affairs Bureau, said, "During the epidemic prevention and control period, we personally felt the disadvantages caused by the lack of grassroots work. Therefore, according to the star competition standard of not less than 18 community workers per 10,000 urban residents, 350 social workers were recruited, and they played an important role in the refined governance of the community. After the community work force has been enriched, we are more calm in dealing with various challenges. "

  "In order to make the responsibility more real, the town has set up 74 joint village working groups, which are integrated with the contact villages and the assessment results are linked to the evaluation at the end of the year. In addition, we follow the ‘ Striving for the promotion of stars ’ Action requirements, strengthen the ‘ Five stars ’ ‘ Four stars ’ With the encouragement of the village community, the atmosphere of the whole town rushing up and down is even stronger. " Li Guoping, Party Secretary of Guali Town, Xiaoshan District, said.

  Hangzhou has established a responsibility mechanism of "evaluating village communities, grasping towns and streets, and promoting departments". When counties, towns and streets recommend provincial-level advanced collectives, priority should be given to the evaluation results of "five-star" village communities in their respective jurisdictions; When the functional departments carry out the annual assessment, they should give priority to the importance attached to the construction of grass-roots organizations, and implement "whether the party building is excellent or not" if the support and guarantee are weak and the village community problems are not solved for a long time. Driven by this mechanism, various departments in Hangzhou have formed a working pattern of concerted efforts and sinking resources, constantly amplifying the overall effect of "five stars" and improving the level of grassroots governance led by party building.

These "rules" of various countries are special and novel! You should know when traveling abroad.

  Chinanews. com client March 21 ST (Wu Heqin) The footsteps of spring come unexpectedly, which is a good time to go out to play, but whether you are traveling overseas or staying in the local area, you must ask the customs when entering the country. In some countries, tangible and intangible regulations need to be mastered, and taboos between races should be noted to avoid embarrassing stepping on "minefields". Imagine focusing your actions in Britain, Bali, the United States and other places on one day: on a sunny morning, you go out for a walk chewing gum and ask a group of African-American young people where there are watermelons. My god, every move you make inadvertently may cause big trouble!

  Don’t go out.

  — — There are four bans during the "quiet day" in Bali.

  "Don’t go out? How can I do that? I have spent a lot of money and time traveling overseas, isn’t it just to go out and play? " That’s true, but choose the right place at the right time. For example, March 17th, which just passed, was Hari Raya Nyepi in Bali. On the same day, Bali Wulalai International Airport was temporarily closed for 24 hours. If you plan to go to Bali on this day, it is obviously inappropriate, even if you were there, you can’t go out.

  "Quiet Day" is the Hindu New Year in Bali. Different from the lively celebrations of ordinary festivals, there is no celebration on the day of "quiet residence". People sit quietly at home and meditate, and must follow the following four prohibitions: no fire (turning on the light), no work, no going out and no entertainment activities. During the period, except for hospitals, fire departments, police stations and other necessary public service institutions, all shops or units on the island are temporarily closed, and pedestrians and vehicles are not allowed to engage in outdoor activities.

  Don’t open

  — — Poland introduced the Law of Closed on Sundays in March.

  In China, the weekend is the golden business period of many shopping malls and markets, and people who are busy for a week will also use their holidays to "go shopping". However, this is absolutely impossible in Poland. Poland recently promulgated the "Sunday Closed Law", which was officially implemented on March 1, 2018. Of course, restaurants, bakeries, gas stations, flower shops, post offices, pharmacies, and shops in railway stations and airports are not subject to this law.

  According to the law, from March to December, 2018, on the first and last Sunday of each month, as well as two Sundays before Christmas and one Sunday before Easter, shops can open, and the rest sundays are closed. If Sunday, which was originally open for business, falls on a public holiday, shops are not allowed to open. By 2019, the closed hours will also include the first Sunday of each month.

  There are many restrictions, so can you manage my secret business? Of course I do. Maybe I’ll go to jail. The law clearly stipulates that stores shall not arrange employees to undertake any work on Sundays when they are closed. Individual stores can and can only be opened by the owner himself on the relevant Sunday. Once you violate the law, you will face a fine of up to about 186,000 yuan, and you may be sentenced to imprisonment for repeated violations.

  Don’t throw up

  — — Britain plans to levy chewing gum tax to combat "road psoriasis"

  According to statistics, people on earth spend about 14 billion pounds (about 123.026 billion yuan) on chewing gum every year, but most of these chewing gum "endings" are stuck on the road or on the soles of shoes. Only the local government in Britain spends 50 million pounds a year to clean up the chewing gum stuck on the road. The country has also used various methods to recycle chewing gum, but with little effect.

  Recently, philip hammond, the British Chancellor of the Exchequer, said that the government is considering introducing a tax policy for chewing gum, aiming at combating this "road psoriasis" which is difficult to clean up. From March 13th, the British Treasury will solicit opinions from the public to discuss whether a "chewing gum tax" should be imposed on chewing gum products.

  The industry said that "chewing gum is a problem everywhere, and the only long-term sustainable solution is to change people’s behavior." Then, let’s start with you and me. We shouldn’t spit gum anywhere, not just in Britain, should we?

  Don’t look back.

  — — Dutch "red light district" issued a new regulation: back to the window girl.

  The city government of Amsterdam, the Netherlands, will implement the new regulations from April. If tour guides lead groups of more than 5 people to the "red light district", they must first obtain permission, while group guests of more than 20 people are prohibited from entering.

  In addition, even if the group is allowed to enter the "red light district", it must abide by a series of regulations, including not staying on the main roads such as bridges, not using loudspeakers and making noise, not taking pictures when passing through a specific window, and the tour guide must also ask the members to turn their backs on the window girl when they stop walking. If a tour group violates the regulations, the tour guide may be fined 190 euros if caught, and the tour company may be fined 950 euros.

  A local tour guide explained that the purpose of turning your back to the window is to hope that tourists will refrain from spitting, cursing and other indecent behaviors when standing in front of the window girl. As for walking, you can of course browse around. Little friends, the rules are between raising one’s hand and casting one’s foot, so you should be sure of your discretion.

  Don’t eat melons

  — — Throwing watermelons at African-Americans involves racial discrimination.

  Watermelon also involves racial discrimination? But also in court. At the end of last year, five students were suspended for throwing watermelons at African-Americans, and one of them was accused of racial discrimination. I would like to remind my compatriots that in the United States, they must enter the country to ask the customs, and at the same time, they should pay attention to the taboos between races.

  So, why not mention watermelon in front of African-Americans?

  Watermelon is a delicious and cheap fruit. During the American Civil War and the African-Americans’ struggle for freedom, the slave owners would give this fruit as a reward to the black slaves working in the cotton fields as a good summer product. Therefore, African-Americans have been labeled as a stereotype that they love watermelon.

  An extreme example is that a newly hired white firefighter brought watermelons to his colleagues as a meeting gift, but he didn’t expect to immediately arouse other people’s dissatisfaction, resulting in his dismissal after only one day’s work. Because 90% of the firefighters in this consumer station are African-American.

  In addition, Gabrielle Union, the wife of Dwyane Wade, a famous basketball player, went to work in China one year, during which she was invited to go to KTV, and there were a lot of watermelons in KTV boxes and fruit bowls in China. The group was dumbfounded immediately after entering the box, and the misunderstanding was eliminated after explanation.

  Friends who are ready to travel, have you mastered these taboos? (End)

Take the lead, seek the overall situation, and lead to revival —— On-the-spot report on the theme education of studying and implementing Socialism with Chinese characteristics Thought of the Supreme L

  Xinhua News Agency, Beijing, February 1st Title: Take the helm, seek the overall thinking and lead to revival — — On-the-spot report on the study and implementation of the theme education of Socialism with Chinese characteristics Thought in the new era by the leaders of the CPC Central Committee with the Supreme Leader as the core.

  Xinhua News Agency reporters Ding Xiaoxi, Wang Qi and Gao Lei.

  This is a great learning that touches the mind and the soul — —

  In the first year of fully implementing the spirit of the 20th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core, with broad strategic vision, firm theoretical consciousness and strong historical responsibility, made a major strategic decision to thoroughly study and implement the theme education of Socialism with Chinese characteristics Thought in the new era of the Supreme Leader in the whole party, and organized and guided the broad masses of party member cadres to persistently use the Party’s innovative theory to build their souls.

  This is a big baptism to face the problem and solve it — —

  General Secretary of the Supreme Leader led the whole Party to solve outstanding problems in impure thoughts, impure organizations and impure work styles, constantly enhanced the Party’s self-purification, self-improvement, self-innovation and self-improvement, and unswervingly built the Party stronger and stronger, ensuring that our Party will always maintain its vigorous vitality and strong combat effectiveness.

  This is a great mobilization to start a new journey and create great achievements — —

  Towards the bright future of building a strong country and national rejuvenation, General Secretary of the Supreme Leader issued a call to the whole party:

  "We should take this theme education as an opportunity to strengthen the party’s innovative theory, constantly improve the Marxist level of the whole party, constantly improve the party’s ruling ability and leadership level, concentrate on forging ahead in a new journey, work hard and bravely forward, and unite and struggle for building a socialist modern country in an all-round way and comprehensively promoting the great rejuvenation of the Chinese nation!"

  Looking ahead and planning as a whole — — The CPC Central Committee with the Supreme Leader as the core grasps the historical initiative, focuses on the overall development of the cause of the party and the state, and blows the clarion call to arm the whole party with the party’s innovative theory on the new journey.

  Located in Panlong Community, Nanning, Guangxi, people of Han, Zhuang, Yao, Miao, Dong and other ethnic groups, under the leadership of the Party organization, cling together like pomegranate seeds, and are embedded and integrated as one family.

  On December 14th, 2023, General Secretary of the Supreme Leader, who was on an inspection tour in Guangxi, walked into the Party-mass Service Center of Panlong Community, had a cordial exchange with the on-site staff, learned about the development of theme education, and affirmed the local practice of adhering to party building to lead cohesion and service-oriented development.

  "The second batch of theme education is at the end, so we should start well and finish well". When listening to the work report of the party Committee and government of the autonomous region, the general secretary of the supreme leader earnestly warned.

  Focusing on leading cadres at or above the county level, the education on studying and implementing the theme of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era in two batches from top to bottom in the whole party is an important measure to implement the spirit of the 20th Party Congress, and it is the top priority of the Party building work in 2023.

  Regarding this theme education, the General Secretary of the Supreme Leader has far-reaching thoughts. As early as before the 20th National Congress of the Communist Party of China, the General Secretary specially listened to reports on centralized education within the Party and put forward clear requirements.

  In the Report to the 20th CPC National Congress of the Party, the General Secretary of the Supreme Leader proposed to carry out in-depth theme education throughout the Party, focusing on leading cadres at or above the county level, emphasizing the integration of learning, thinking and application, and the unity of knowledge, belief and practice, and transforming Socialism with Chinese characteristics Thought in the new era into a powerful force for strengthening ideals, tempering party spirit, guiding practice and promoting work. At the Party’s The First Plenary Session of the 20th Central Committee, General Secretary of the Supreme Leader pointed out that we should learn to understand and implement Socialism with Chinese characteristics Thought in the new era, adhere to and make good use of the standpoints and methods that run through it, and implement this thought in all aspects of the work of the Party and the state. The Second Plenary Session of the 20th Central Committee of the Communist Party of China made it clear that in-depth study and implementation of the education on the theme of Socialism with Chinese characteristics Thought in the new era of the supreme leader in the whole party should be scientifically planned and carefully organized, and theoretical study and application should be strengthened to achieve tangible results.

  On April 3, 2023, this theoretical study and ideological armed forces kicked off. At the theme education work conference, the Supreme Leader General Secretary delivered an important speech, profoundly expounded the significance, objectives and requirements of carrying out theme education, and made comprehensive arrangements for all the work of theme education.

  Having the guidance of Marxist scientific theory is the root of our party’s firm belief and historical initiative.

  The practice since the 18th National Congress of the Communist Party of China has fully proved that the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era is contemporary China Marxism and 21st century Marxism, the essence of Chinese culture and China spirit, and the scientific guidance and action guide for the whole party and people to forge ahead and win new victories.

  Based on the overall situation of the great rejuvenation strategy of the Chinese nation and the unprecedented great changes in the world in the past century, the CPC Central Committee with the Supreme Leader as the core is far-sighted and sized up the situation, profoundly summing up historical experience, grasping the needs of the development of the times, leading and promoting the whole party to thoroughly study and understand the latest achievements of the modernization of Marxism in China, and continuing to deepen the theoretical roots and cast a solid soul of faith for writing and adhering to and developing Socialism with Chinese characteristics’s great article.

  Looking back, this is the winning password for the century-old party to create history and achieve brilliant achievements — —

  "Ideological unity is the basis of political unity and action unity." General Secretary of the Supreme Leader stressed.

  The key to the Communist Party of China (CPC)’s success through trials and tribulations lies in persistently arming his mind with the Party’s scientific theory, and constantly enhancing party member cadres’ political identity, ideological identity, theoretical identity and emotional identity with the Party’s innovative theory, so that the whole Party can always maintain a unified thought, firm will, strong cohesion and combat effectiveness.

  From the ideological baptism of Yan ‘an Rectification Movement, to the ideological liberation brought by the great discussion on the standard of truth, and then to the great exploration of Socialism with Chinese characteristics … … A magnificent century-long history of struggle is a history of building the Party with ideology and strengthening the Party with theory, constantly enhancing inner-party unity and rallying the will of the whole Party.

  As the General Secretary of the Supreme Leader pointed out: "Our party always attaches great importance to the armed forces of theory. At every major historical juncture, we must use the party’s innovative theory to unify the whole party’s thinking. Every time we focus on education within the party, we also insist on taking theoretical study as the primary task and laying a solid ideological foundation for the unity and unity of the whole party."

  Insisting on carrying forward the party’s fine traditions and unique advantages, General Secretary of the Supreme Leader called on the whole party to thoroughly understand the party’s innovative theory in the new era, unify their thinking, will and actions, and "forge the party into an invincible hard steel together".

  Looking ahead, this is an inevitable requirement for the new era and new journey to create a new situation in career development — —

  On March 30th, 2023, the Political Bureau of the Central Committee conducted a collective study on studying and implementing the Supreme Leader’s New Era Socialism with Chinese characteristics Thought.

  General Secretary of the Supreme Leader profoundly pointed out: "Socialism with Chinese characteristics Thought in the new era has gone through a 10-year development process. With this process, we have also promoted the whole party to study for 10 years and achieved remarkable results. However, the task of theoretical armed forces is still arduous. "

  At present, China’s development faces new strategic opportunities, new strategic tasks, new strategic stages, new strategic requirements and new strategic environment.

  In the critical period of building a socialist modernized country in an all-round way, and continuing to promote the pioneering cause of Chinese modernization, we must unswervingly arm our minds, guide our practice and promote our work with Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, and take the Party’s innovative theory as the master key to study and solve problems, so as to win advantages, initiatives and the future.

  Asking yourself is an important guarantee for the Communist Party of China (CPC) to keep its advanced nature and purity forever — —

  How can the world’s largest Marxist ruling party, which has more than 98 million party member and more than 5 million grass-roots party organizations, always stand at the forefront of the times and win the heartfelt support of the people?

  "We should not only pay attention to solving the new problems that arise, but also pay attention to solving the deep-seated problems that exist, so as to ensure that the Party will never deteriorate, change its color or taste." Focusing on the party’s long-term governance, General Secretary of the Supreme Leader is far-sighted.

  He who governs the world governs himself first, and he who governs himself governs his heart first.

  From the ideological root, we should make all party member accept political physical examination, clean up political dust and correct behavioral deviation, so that the Communist Party of China (CPC) can always remain sober and firm in solving the unique problems of the big party, "always full of vigor and vitality, and always become the strong leadership core of Socialism with Chinese characteristics’s cause".

  Plan, plan and move.

  Presided over the The Politburo Standing Committee (PSC) meeting and Politburo meeting of the Chinese Communist Party reviewed "the Central Committee of the Communist Party of China’s Opinions on Studying and Implementing the Theme Education of Socialism with Chinese characteristics Thought in the New Era of the Supreme Leader in the Whole Party", and made careful arrangements for the whole party to carry out the theme education in two batches;

  Presided over the The Politburo Standing Committee (PSC) meeting to review the "Work Plan on Carrying out Investigation and Research in the Whole Party", clarified 12 key contents and 6 methods and steps of investigation and research, and guided the whole party to carry out real investigation and in-depth investigation;

  Presided over the The Politburo Standing Committee (PSC) meeting to review the Work Plan for the Central and State Organs to Carry out Education and Rectification of Cadres in Studying and Implementing the Theme Education of Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, and clarified the working principles, objectives, tasks, methods and measures of education and rectification;

  … …

  The General Secretary of the Supreme Leader takes the direction, seeks the long-term and lays out the overall situation, and leads the whole party to move forward towards the goal set by the CPC Central Committee.

  Seeing this and knowing the end, holding one should be all.

  Anchor the general requirements of "learning ideas, strengthening party spirit, emphasizing practice and building new achievements", focus on the specific goals of "building a solid foundation by concentrating on soul, strengthening loyalty by tempering character, promoting development by doing practical work, benefiting the people by practicing the purpose, and establishing a new style by being honest and loyal to the public", closely follow the important requirements of learning to build a soul, enhancing wisdom by learning, rectifying the wind by learning, and promoting dry work by learning, and build a high-rise building of the CPC Central Committee with the supreme leader as the core.

  Demonstration leads precise guidance — — The General Secretary of the Supreme Leader personally deployed and personally promoted, pointing out the way forward and providing fundamental follow-up for the whole party to carry out in-depth theme education.

  In April 2023, one week after the theme education was launched, the General Secretary of the Supreme Leader visited Guangdong, the frontier of reform and opening up.

  Open the way with research. In four days, the General Secretary of the Supreme Leader crossed the land of western Guangdong from west to east, from the Qiongzhou Strait to the Pearl River, felt the pulse, dissected the sparrow, set an example for the whole party with an extensive and in-depth investigation, and led the broad masses of party member cadres to make good use of "family heirlooms" and do their "basic skills".

  Late winter, Zhongnanhai, Beijing.

  At the special democratic life meeting in the Political Bureau of the Central Committee to study and implement the theme education of Supreme Leader Socialism with Chinese characteristics Thought in the new era, the General Secretary of Supreme Leader commented on the speeches of the Political Bureau of the Central Committee comrades one by one and made demands one by one, emphasizing that this theme education "has a prominent theme, clear objectives and tasks, and has achieved remarkable results in learning to build a soul, enhance wisdom, correct the wind and promote work through learning", demanding that "the Political Bureau of the Central Committee should take the lead in consolidating and expanding the achievements of theme education, establish a long-term mechanism, strengthen its own construction, and play a role in the whole party.

  In the past year, the General Secretary of the Supreme Leader has always placed great emphasis on the theme education, which has been highlighted at every important meeting. Every time he goes to a local inspection, he puts forward important requirements and gives special instructions on every important issue, pushing the whole party to continuously deepen the theme education.

  — — Stick to the first task, with clear theme and prominent main line.

  "Learning ideas" is the first requirement of theme education.

  In this regard, the General Secretary of the Supreme Leader has set the outline for:

  Original learning, "it is necessary to learn and master these main contents comprehensively and systematically, but also to grasp the scientific system of this thought as a whole, so as to achieve mastery"; Connecting with practice, "vigorously carrying forward the Marxist style of study of integrating theory with practice" and earnestly achieving "three close combinations" and "three profound grasps"; Focus on key learning, "focus on what you insist on and what you lack, and enhance the pertinence of learning" … …

  Starting with "learning ideas", the General Secretary of the Supreme Leader led the whole party to deeply learn and understand the party’s innovative theory, and explicitly asked leading cadres to "go to the podium, give lectures on party classes, set an example, and promote learning through lectures".

  Always learn, always be new, always realize and always make progress.

  In Guangdong, the emphasis on "learning to cast a soul" is to deepen, internalize and transform the study and implementation of Socialism with Chinese characteristics Thought in the new era, thoroughly root out the source of thought, strengthen the foundation of faith, supplement the calcium of spirit and stabilize the rudder of thought. We must strengthen our ideals and beliefs, forge a firm loyalty to the party, and stand firm on the people’s stand.

  In Shaanxi, the emphasis on "learning to increase wisdom" is to understand the rules, clear the direction, learn methods and increase wisdom from the party’s scientific theory, and learn the skills of housekeeping, rejuvenating the party and strengthening the country. It is necessary to improve political ability, thinking ability and practical ability.

  In Inner Mongolia, the emphasis is on "learning to correct the wind": adhere to the combination of goal orientation and problem orientation, integrate learning, investigation and reform, find the gap between the requirements of benchmarking the party style, check the root causes of the requirements of expressing the party style, and clarify the measures against the requirements of party discipline. It is necessary to develop a pragmatic style, carry forward a clean and honest style, and cultivate a frugal style.

  In Jiangsu, we emphasize "learning to promote dry work": adhere to the orientation of integrating learning with practice, unifying knowledge, belief and practice, rectifying dry work, enhancing the motivation of dry work, forming a joint force of dry work, and achieving tangible results in promoting dry work with learning. Firmly establish the concept of political achievements for the benefit of the people, drum up the spirit of the entrepreneurs, and form a good situation of paying close attention to implementation.

  A series of important expositions by the Supreme Leader General Secretary profoundly answered major questions such as "Why to learn, what to learn, how to learn, and what effect to learn", and urged party member cadres to truly learn, understand, believe and use, and "truly learn the Marxist housekeeping skills".

  — — Pay attention to methods, convergence and integration, and classify policies.

  "This theme education is not divided into stages and links. It is necessary to integrate theoretical study, investigation and research, promote development, examine and rectify, and promote it organically." At the beginning of the theme education, the General Secretary of the Supreme Leader put forward clear requirements.

  In September, 2023, when the first batch of theme education was finished and the second batch was launched, General Secretary of the Supreme Leader who was inspecting in Heilongjiang emphasized that "we should pay attention to the linkage between the first and second batches of theme education".

  According to the requirements of the Supreme Leader’s General Secretary, all localities, departments and units insist on learning, comparing, inspecting and rectifying, combining learning with doing, linking up investigation and reform, and unifying breaking and standing.

  Both the "two-point theory" and the key theory; It is both coordinated and focused.

  Compared with the first batch, the second batch of theme education participants have a wide range, many types and a large number, facing the grassroots directly, and the task is arduous.

  On August 30th, when presiding over the The Politburo Standing Committee (PSC) meeting to listen to the first batch of thematic education and the second batch of thematic education arrangements, the Supreme Leader clearly pointed out that the second batch of thematic education should pay more attention to theoretical arming, classified guidance, solid foundation, overall coordination and leadership guidance.

  On October 13th, during an inspection tour in Jiangxi, the General Secretary stressed that the second batch of theme education should be carried out with high quality, and the practical requirements should run through the whole process of theme education. "We should really do a good job in theoretical study and investigation, really examine and rectify outstanding problems, and really do a good job in benefiting the people and the people."

  From "five more attentions" to "three realities", the General Secretary of the Supreme Leader asked Party organizations at all levels to "grasp the characteristics of different levels, different fields and different objects, combine the reality and give classified guidance" and effectively plan, organize and implement the theme education.

  — — Adhere to the principle of avoiding vain efforts, be strict with reality, and be good at doing good things.

  "It should be noted that formalism and bureaucracy are the key issues to be examined and rectified in this theme education, so this theme education will definitely not engage in formalism, formalization, routinization and superficiality." General Secretary of the Supreme Leader stressed.

  Those who are good at killing pests examine their roots, while those who are good at treating diseases eliminate their roots.

  In May, 2023, the General Secretary made important instructions on a material to prevent the cluster of thematic education research. In September, he made important instructions in the report of "The Grass-roots Governance of Small Horse-drawn Carts Needs to Be Changed" by China Academy of Social Sciences and the investigation report on grassroots burden reduction in 2023 by the Supervision Office of the Central Office to promote the implementation of grassroots burden reduction.

  Since the theme education was launched, the General Secretary of the Supreme Leader has given more than 70 important instructions on rectifying statistical fraud and borrowing heavily to engage in "half-project", "image project" and "face project", preventing unhealthy tendencies in research, establishing and practicing a correct outlook on political achievements, rectifying chaos at the grassroots level, and preventing formalism. Education has guided the broad masses of party member cadres to keep up with the trend, rectify unhealthy practices and cultivate new styles.

  One system deployment, one accurate guidance after another, and one demonstration after another … … The General Secretary of the Supreme Leader not only clearly pointed out the task of "crossing the river", but also led to solve the problem of "bridge and ship", and guided the whole party to adhere to the unity of goal orientation, problem orientation and practice orientation, and actively used the experience and practices of "ten million projects" and "four basic units" to grasp the "key minority" and drive the "overwhelming majority", which provided an action guide for the whole party to carry out theme education in depth.

  In accordance with the unified arrangements and requirements of the CPC Central Committee, other comrades in the Political Bureau of the Central Committee took the lead in studying the Party’s innovative theory, conducted in-depth field research in relevant local departments and units, provided work guidance for carrying out theme education, urged and solved practical problems, and solidly promoted the implementation of various work arrangements.

  Those who have the same desire up and down win, and those who have the above rate are strong.

  The whole party is closely United around the CPC Central Committee with the supreme leader as the core. In this "new learning competition", we have learned political loyalty, mission responsibility, feelings for the people, fighting skills, sobriety and firmness, and constantly achieved great ideological emancipation, great improvement of ability, great change of style and great implementation of work.

  It is important to be simple and practical — — The General Secretary of the Supreme Leader urged the whole Party to turn the learning achievements into actual results, overcome difficulties and start a business, and strive to hand over wonderful answers that are worthy of history, the times and the people.

  The value of theory lies in guiding practice, and the purpose of learning lies in application.

  From putting forward the idea of "actively grasping the implementation, gathering all the people’s efforts to grasp the implementation, grasping the implementation with the spirit of nailing, focusing on practical problems, and achieving new results in grasping the implementation" to emphasizing the scientific and objective evaluation of the effectiveness of theme education with the standards of "five tests" and "five things to see", the General Secretary of the Supreme Leader instructed the whole party to "combine the development of theme education with the implementation of the decisions and arrangements of the CPC Central Committee, and promote the central work of this department and unit in this region"

  Promote high-quality development and lead the whole party to continue to struggle to write a new chapter in Chinese modernization — —

  River of no return, the long scroll of Wan Li, witnessed a green butterfly change.

  Once upon a time, under the influence of the concept of "hero by GDP", the Yangtze River was "sick, and it was not very sick". In this regard, the General Secretary of the Supreme Leader clearly put forward that "we should work together for great protection and not engage in great development" and lead the provinces and cities along the Yangtze River to embark on the correct path of "protecting in development and developing in protection".

  Ideas are related to the direction, and ideas determine the way out.

  In the critical period of ecological environment protection and high-quality development in the Yangtze River basin from quantitative change to qualitative change, in October 2023, General Secretary of the Supreme Leader hosted the fourth symposium on the development of the Yangtze River Economic Belt in Nanchang, Jiangxi Province, and asked party member cadres to take the theme education as an opportunity to "improve their ability to promote high-quality development".

  Adhering to high-quality development is the last word in the new era, and promoting Chinese modernization is the biggest politics.

  Hosted a symposium to further promote the coordinated development of Beijing-Tianjin-Hebei, a symposium to promote the comprehensive revitalization of Northeast China in the new era, a symposium to further promote the integrated development of the Yangtze River Delta, and deployed and deepened the construction of Guangdong-Hong Kong-Macao Greater Bay Area … …

  In the past year, the General Secretary of the Supreme Leader has closely combined the promotion of theme education with the promotion of economic and social development, guided party member cadres to better serve and integrate into the new development pattern by studying and practicing the Party’s innovative theory, further clarified their positioning, tapped their advantages, identified their shortcomings, strengthened their pre-judgment, and clarified their ideas, methods and paths for promoting high-quality development.

  "It is necessary to consolidate and expand the achievements of theme education and turn them into the results of promoting high-quality development." The Central Economic Work Conference held not long ago deployed economic work in 2024 and put forward clear requirements to the whole party.

  Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, the whole party has made great efforts to turn the thinking of theoretical study and the harvest of investigation and research into the results of unblocking development bottlenecks, solving development problems, eradicating persistent development problems, optimizing the development environment, enhancing the development momentum, promoting the effective upgrading of the economy in quality and reasonable growth in quantity, and making new progress and breakthroughs in continuously promoting Chinese modernization.

  Focus on the concerns of the people and lead the whole party to unswervingly meet the people’s new expectations for a better life — —

  In the flood season of 2023, extreme rainfall occurred in North China, Huanghuai and other places in China, causing floods and geological disasters.

  On November 10th, General Secretary of the Supreme Leader learned about the post-disaster recovery and reconstruction in Beijing and Hebei on the spot and had face-to-face communication with the affected people.

  In Shuiyuzui Village, Miaofengshan Town, Mentougou District, Beijing, the General Secretary walked to see the appearance of the village and learned about the restoration and improvement of infrastructure. In Yongji Xiuyuan Community, Shuangta Street, Zhuozhou City, Baoding City, Hebei Province, the general secretary walked into the homes of the affected people, watching thermometers and touching radiators to feel the warmth and coldness of the people.

  General Secretary of the Supreme Leader urged party organizations at all levels in the disaster areas to closely integrate theme education with post-disaster recovery and reconstruction, and "test the effectiveness of theme education with the results of recovery and reconstruction and people’s satisfaction".

  Only by winning the hearts of the people can good governance be achieved.

  On November 29th, General Secretary of the Supreme Leader, who visited Shanghai, walked into the home of the new era urban builders and managers in Minhang District, and affirmed the local practice of solidly promoting serving the people and doing practical things in the theme education.

  "A city should not only have a height, but also a temperature". "We should practice the concept of people’s city, constantly meet the people’s diversified and diversified housing needs, and ensure that migrants can get in, stay, live safely and succeed" … …

  The General Secretary of the Supreme Leader asked the cadres in party member to earnestly follow the Party’s mass line in the new era, regard people’s satisfaction as the fundamental criterion for judging the effectiveness of thematic education, solve the most concerned, direct and realistic interests of the people, and make the achievements of modernization more fair and benefit all the people.

  "communist party is a party that serves the people and always puts the people at the top of its mind". The general secretary said affectionately.

  Deepen the comprehensive and strict administration of the party, lead the Communist Party of China (CPC) people to persevere and open up a new realm of self-revolution — —

  In Yancheng City, Jiangsu Province, in the Memorial Hall of the New Fourth Army, photos, historical materials and cultural relics tell the glorious history of the New Fourth Army’s rebirth and bloody struggle.

  On December 3, 2023, General Secretary of the Supreme Leader visited here. From time to time, he stopped to observe and communicate with you, emphasizing the need to make good use of this "vivid teaching material for carrying out revolutionary tradition education and patriotism education" and educate and guide party member cadres to "inherit and carry forward the spirit of being fearless of difficulties, dangers, struggles and victories".

  Build a solid ideological foundation of loyalty and clean responsibility, and effectively turn the learning effect into a high degree of consciousness of firm ideals and tempering party spirit, and into an internal initiative to transform the subjective and objective world, so as to stand up the spiritual backbone of communist party people.

  On the way to the new exam, bearing in mind the earnest entrustment of the Supreme Leader General Secretary, the vast number of party member mustered up their vigor, integrated knowledge and action, and the vast number of grass-roots party organizations made great efforts to build fortresses, further enhancing their political and organizational functions, and promoting their all-round progress and perfection. The whole party profoundly understands the important thoughts of the Supreme Leader General Secretary on Party building and the important thoughts of the Supreme Leader General Secretary on the Party’s self-revolution, further promotes the new great project of Party building in the new era, and leads the great social revolution with the Party’s great self-revolution.

  If you don’t stop at difficulties and dangers, you will reach the mountains.

  "It is the solemn historical responsibility of contemporary the Communist Party of China (CPC) people to open up a new realm of the modernization of Marxism in China."

  The solemn declaration of the Supreme Leader’s General Secretary, every word is sonorous and weighty, which leads the Communist Party of China (CPC) people in the new era to further emancipate their minds, seek truth from facts, keep pace with the times, be realistic and pragmatic, bravely promote theoretical innovation on the basis of practice, persist in guiding new practice with China-era Marxism, and let Marxism show stronger and more convincing truth power on the land of China.

  Heading for the Chinese dream of the great rejuvenation of the Chinese nation, with the General Secretary of the Supreme Leader at the helm and the scientific guidance of Socialism with Chinese characteristics Thought in the new era of the Supreme Leader, the great the Communist Party of China (CPC) will unite and lead hundreds of millions of people to successfully advance the historical process of building a strong country and national rejuvenation, and constantly create new great achievements and create new glories!

Shaanxi Emergency Management Department: During the National Day holiday, 12 natural disasters such as landslides were reported, resulting in 12 deaths and 2 injuries.

  On October 11th, the Emergency Management Department of Shaanxi Province issued a notice on its WeChat WeChat official account, saying that in recent days, there has been continuous precipitation in Shaanxi Province, and the situation of natural disasters is extremely severe. Especially during the National Day holiday, the command center of the Emergency Management Department of Shaanxi Province received 12 reports of natural disasters such as landslides, collapses and mudslides, resulting in 12 deaths and 2 injuries. The provincial party committee and government attach great importance to it, and demand to further strengthen the bottom line thinking, always put people’s life safety in the first place, carry forward the spirit of continuous fighting, make sure that the thinking is not loose, the strength is not reduced, and the requirements are not lowered, and implement detailed measures to ensure safety. In order to do a good job in the transfer of disaster prevention and avoidance personnel in the next step, the relevant matters are hereby notified as follows:

  First, the implementation of the "two supremacy"

  It is necessary to fully recognize the great threat of geological disasters caused by storms and floods to people’s lives and the important role of personnel transfer and avoidance in reducing casualties, resolutely take ensuring personnel’s lives and safety as the top priority, firmly establish the bottom line thinking, shoulder political responsibilities, resolutely overcome paralysis and lax thinking and fear of war, base on preventing floods, resisting floods, grabbing major risks and saving major disasters, further strengthen personnel transfer and avoidance, and do our utmost to prevent casualties.

  Second, in-depth investigation of potential risks

  Keep a close eye on the key difficulties and weak links in flood control and flood fighting, organize forces to carry out in-depth risk investigation on dikes, reservoirs (hydropower stations), warping dams, flood channels, projects under construction, major projects and important facilities, and immediately investigate and reform the problems found. Strengthen the inspection and monitoring of dangerous areas, and conduct strict and detailed investigations on key flood control areas such as river channels, areas prone to flash floods, landslides and mudslides, flood protection areas, and urban low-lying and waterlogged areas. Strengthen the inspection of reservoir dams and tailings ponds, strictly implement the reservoir dispatching operation plan in flood season, and prohibit unauthorized operation beyond the flood season limit. Towns and villages (communities) downstream of reservoirs and tailings ponds should conscientiously implement emergency hedging plans, and immediately start the plans in case of danger, and organize the masses to take the initiative to hedge.

  Third, strengthen monitoring, forecasting and early warning

  Pay close attention to mountain conditions, water conditions, flood situation and disaster situation, strengthen monitoring, forecasting and early warning, strengthen overall coordination, and discuss and judge in time. Meteorological, water conservancy, natural resources and other departments should encrypt the frequency of monitoring and forecasting, analyze the development trend of disasters in time, strengthen information sharing and business cooperation, strive to improve the accuracy of forecasting and extend the forecast period, and win more time for emergency evacuation and evacuation.

  Fourth, resolutely and decisively transfer to avoid risks

  On September 6th, the Office of the Provincial Flood Control and Drought Relief Headquarters and the Office of the Provincial Disaster Reduction Committee jointly issued the document "Opinions on Establishing the Working Mechanism of Personnel Transfer for Disaster Prevention and Evasion" (Shaanxi Flood Control and Drought Relief Office [2021] No.19), which regards personnel transfer as a key measure to deal with natural disasters, and makes specific arrangements from key links such as "who will transfer, who will transfer, where to transfer and how to transfer". All localities should continue to do a good job of implementation, further improve the evacuation plan, refine the implementation of specific measures such as organizational guarantee, division of responsibilities, forecasting and early warning, relocation and resettlement, and clarify the list of responsibilities, risk management and control, list of relocated personnel, list of safe havens, etc., and adhere to the combination of special prevention and group prevention and civil air defense technology and defense. It is necessary to overcome empiricism and think about the situation more complicated. When it is predicted that there may be a major flood danger, the relevant responsible person should decisively transfer the personnel in the dangerous area to ensure that the transfer should be completed and the transfer should be made early. In particular, it is necessary to implement "one-on-one" transfer measures for the elderly, left-behind children, patients and disabled people. It is necessary to strengthen the safety management after personnel transfer, and prevent unauthorized return before the disaster threat is lifted, causing casualties.

  I hereby inform you.

Global war and epidemic connection | "Linkage at home and abroad, moving forward the input position of anti-epidemic prevention"

  The COVID-19 epidemic continues to spread in North America.

  As of 9: 00 Beijing time on March 20th, there were 13,408 confirmed cases and 181 deaths in COVID-19. The situation in Canada, which is only "one door apart" from the United States, is not optimistic. By 11: 00 Beijing time on 20th, there were 804 confirmed cases and 10 deaths in COVID-19. Several provinces have declared a state of emergency.

  In order to prevent and control the COVID-19 epidemic, Canada’s entry ban on non-Canadian citizens or permanent residents came into effect on March 18th, local time. On the same day, the authorities announced that the border between Canada and the United States would also be closed to a limited extent.

  What is the current situation of overseas Chinese in Canada and overseas students in China under the continuous spread of the North American epidemic? What measures are Canadian Chinese voluntary organizations, which rushed to donate epidemic prevention materials for the motherland in the early days of the epidemic prevention, taking to support Canadian Chinese overseas Chinese and overseas students in fighting the epidemic?

  On March 20th, Fang Zhenyu, the founding director of Peking University Canadian Alumni Foundation, told The Paper about the war epidemic of overseas Chinese and overseas Chinese in Canada.

Peking University Canadian Alumni Foundation donated materials to support the motherland’s fight against the epidemic. The pictures in this article are provided by the respondents.

  Emergency rescue from Canada across Wan Li

  At the stage of domestic epidemic spread, it has become the common aspiration of overseas Chinese and overseas Chinese organizations to contribute to the motherland’s fight against the COVID-19 epidemic.

  In this arduous "war epidemic", they are overseas and care about the motherland. They not only protect the motherland with love, but also express their constant presence with the motherland with practical actions.

  At present, the domestic epidemic prevention and control has achieved remarkable results, including the contribution of overseas Chinese and overseas students.

  In the process of fighting against the epidemic, overseas Chinese in Canada and overseas students did their best to actively raise aid materials to solve the urgent needs of their compatriots, and the Peking University Canadian Alumni Foundation was one of the important forces.

  Peking University Canadian Alumni Foundation is a non-profit organization officially registered in Canada in December, 2012 with the authorization of relevant institutions in Peking University. It aims to serve the society, its alma mater and its alumni, and is committed to promoting exchanges and prosperity between Canada and China in the fields of economy, education, science and technology, and culture.

  According to Fang Zhenyu, founding director of Peking University Canadian Alumni Foundation, since the outbreak of COVID-19, Peking University Canadian Alumni Foundation, as the general coordinator of joint donation, has donated 25 air cargo pallets of protective materials such as protective clothing, medical masks, goggles and medical gloves to Wuhan and other frontline hospitals in Hubei with the support of domestic airlines and logistics, with a total weight of over 8 tons and a total value of nearly 3 million RMB.

  "From January 22nd, we began to organize donation activities. At noon on January 30th, after wuhan union hospital urgently needed protective materials to send a distress message to the whole society, we took the lead in building an international war ‘ Epidemic ’ Channel — — The urgently needed materials for the anti-epidemic front line will be directly transported from Toronto to Beijing Capital Airport, cleared in Beijing, and the freight will be borne by a group in China and then directly transported to wuhan union hospital. " Fang Zhenyu said, "At 11: 00 a.m. on February 1, dozens of boxes of medical materials were shipped to wuhan union hospital, filled with the deep friendship of Canadian Chinese, overseas Chinese and young international students. Among them, 3,000 sets of protective clothing solved the urgent needs of the hospital at that time."

Medical supplies full of deep friendship between Chinese and overseas Chinese in Canada and young overseas students.

  How did these medical protective materials donated from Canada come from?

  According to Fang Zhenyu, the Peking University Canadian Alumni Foundation has organized more than 30 volunteer teams, mainly composed of Peking University alumni and young volunteers, working in Toronto, Vancouver, Montreal, Ottawa, Edmonton, Regina and Beijing. With the donation support of NutraLab Canada Group, a well-known overseas Chinese pharmaceutical company in Canada, it has established a centralized purchasing transit warehouse and created a "Toronto — — Beijing — — Wuhan (materials are directly transported to frontline hospitals) "channel (referred to as" multi-V-Wu "route), which was almost a" hump route "when many cities in North America and China were suspended at that time.

  "Little friends only sleep for 2 or 3 hours every day, step on a foot of heavy snow to pull materials, pack them and make vouchers overnight to ensure that materials can be sent to the front line in Wuhan as soon as possible. When the motherland needs us, everyone is desperate, sleepless, and snowy! Looking back today, it is still touching. Because Chinese overseas Chinese and young international students have only one belief: if the motherland is good, I will do it! " He said.

Volunteers carry materials.

  In addition to the centralized donations from non-profit organizations and some enterprises, a large part of the materials came from China students and young volunteers studying in Canada, who bought two boxes in this pharmacy and ten boxes in that pharmacy.

  "These small international students in Canada really touched me. Many of these children don’t have cars. They all take buses and subways. They go to a pharmacy to ask questions. This pharmacy buys two boxes, and that pharmacy buys several boxes. They are transported together little by little with trolleys to make a box and donate it back to China. Many Chinese overseas Chinese and overseas students do not know each other at all. Regardless of age, province or dialect, we gather together and donate materials to the motherland. " Fang Zhenyu recalled with great emotion that several newly graduated young students bought a total of 1072 pairs of goggles in several stores in Prince Edward Island, Canada and sent them back to China. These post-90 s and post-00 s international students and young alumni show their infinite love for the motherland.

  "Today, Canada has changed from the rear of the anti-epidemic to the front line of the anti-epidemic. I believe that the motherland and compatriots will give more real care and understanding to overseas Chinese, especially small overseas students." Fang Zhenyu said.

Overseas Chinese in Canada deliver goods.

  "The vast majority of returnees have already reached a consensus — — Actively cooperate with epidemic prevention. "

  As the overseas epidemic situation tends to be serious, some overseas Chinese and overseas students choose to return to China under pressure.

  Recently, some of the returnees did not cooperate with the epidemic prevention work, such as concealing their trips and deliberately concealing their illness, which brought new risks to the epidemic prevention work in China.

  "If it is not helpless, overseas Chinese and overseas students will not risk being infected on a long-distance plane to return home. The vast majority of this group of people who returned to China cooperated with the domestic epidemic prevention work, but the wrong behavior of a very small number of people, coupled with individual self-media rendering, formed a ‘ Do not cooperate ’ The impression. " Fang Zhenyu said that as far as he knows, overseas Chinese and overseas students who have returned to China have already reached a consensus — — Actively cooperate with epidemic prevention work such as detection and isolation, and truthfully register and report.

  "We must not let the wrong actions of a few individuals damage the overall image of overseas Chinese, especially international students." For example, he said, "I am familiar with a China student who studied in new york and graduated soon. On March 10th, she returned to Beijing from new york via Toronto. At that time, her throat was uncomfortable and she coughed a little. When she declared, she immediately reported her cough symptoms. She landed at Beijing Capital International Airport at 6 o’clock in the evening, waited at the airport waiting hall until 11 o’clock in the evening, and was directly sent to a nearby hospital for nucleic acid testing. She stayed alone in a temporary ward without a quilt and did five or six tests all night. She said that these tests are all good things, and it is very worthwhile to work hard for one night, both for yourself and for others. "

  Fang Zhenyu suggested that if some overseas Chinese and overseas students choose to return to China at this moment, it is imperative to do a good job of protection and consciously abide by China’s domestic epidemic prevention regulations and relevant laws and regulations. This will not only protect themselves, but also reduce the risk of epidemic spread, taking care of themselves and others and the overall situation of global epidemic prevention.

  "Internal and external linkage to launch an overseas rescue operation"

  "No matter how the world changes, overseas Chinese will tell their descendants that our home is in China. When Chinese overseas Chinese, especially young international students, must return to China at the moment, I believe that the motherland will certainly welcome them home! " Fang Zhenyu said frankly, "However, the biggest chance of infection when returning to China is on a narrow international flight. Once infected, it will bring greater risks to individuals and families. Of course, if more people go back, it will also bring difficulties to the epidemic prevention and control in China, especially in major international airport cities such as Beijing and Shanghai. "

  "The global epidemic is still developing and changing, and the turning point of the world has not yet arrived. Now China wins, the world wins, and there is a country that has a home. Overseas Chinese and young students understand this truth." Fang Zhenyu suggested "moving the input position of anti-epidemic prevention forward."

  He further explained what is meant by "moving forward the input position of anti-epidemic prevention": I hope that the motherland can give more tangible help to overseas Chinese, especially small overseas students and old overseas Chinese over 70 years old. Domestic overseas Chinese Federation and Overseas Chinese Affairs Office and foreign embassies and consulates should take the lead as soon as possible to mobilize local alumni associations, Chinese students’ associations, fellow villagers’ associations, chambers of commerce and other organizations to form an anti-epidemic linkage network, and influence local communities and share China through this anti-epidemic network.

  His specific suggestions include: "First, establish a real-time updated information release platform for the isolation process and prevention and control requirements of returnees by governments at all levels and localities; The second is to launch the medical aid team with anti-epidemic experience in Wu Hanyou to open long-distance voluntary consultation for overseas Chinese, popularize the medical knowledge of epidemic prevention and control and provide remote diagnosis suggestions, and at the same time provide necessary psychological counseling for some small international students; Third, in terms of testing, China donated some kits for patients to test themselves, which is convenient for elderly overseas Chinese and small international students to test at home; The fourth is to introduce Chinese medicine into Canada and give full play to its unique advantages; The fifth is to mobilize the local Chinese community and form a volunteer team to help the international students to protect their basic life, including renting houses and delivering vegetables. "

  At present, the domestic anti-epidemic and emergency aid actions for overseas Chinese and overseas students have been launched.

  Fang Zhenyu told the reporter, "The multidisciplinary clinic of infection and inflammation in WeChat official account, wuhan union hospital now provides COVID-19-related consultation for Chinese at home and abroad free of charge to thank the Chinese at home and abroad who donated masks, protective clothing and other materials to wuhan union hospital."

  Facing the global epidemic, experts from China are also introducing the experience and lessons of China’s anti-epidemic without reservation, hoping that China’s experience will contribute to the global anti-epidemic.

  Qiu Haibo, a member of the expert group of the Central Steering Group and vice president of Zhongda Hospital affiliated to Southeast University, has been keeping close contact with doctors in Italy, the United States, Canada and other countries recently. He suggested to all countries that early detection, early diagnosis, early isolation and early treatment of mild patients in COVID-19, and the deployment of epidemic defense lines in community hospitals and communities are important aspects to cut off the source of infection, control the source of infection and cut off the route of transmission.

  Deliver epidemic prevention materials, open online clinic, and launch "Healthy Cloud Forum" & HELIP; … Thousands of waters in Qian Shan, separated by constant brotherhood. Fang Zhenyu said, "The overseas epidemic has spread, and China is rapidly gathering strength, and internal and external linkages have launched an overseas rescue operation. I believe we will be able to fight the epidemic side by side and overcome difficulties together!"

Freehand Rock Climbing, the masterpiece of Airborne Beijing Oscar, has infinite charm.

1905 movie network news The premiere of China, an award-winning masterpiece of the 91st Academy Awards, was held in Beijing last weekend. At the same time, nearly 100 IMAX advance screening activities were held nationwide, which won unanimous praise from the audience. At the same time, Alex Hornod, the protagonist of this film and the world-famous freehand rock climber, successfully concluded his trip to China last week.


During the two-day trip, Alex not only appeared at the China premiere of "Rock Climbing with Hands", but also parachuted into the Centennial Lecture Hall in Peking University and a rock climbing hall in Beijing, and had close interaction with members of Peking University Eagle Club, rock climbers represented by young actor Chun Li, and the China audience. In private, Alex visited the hutong with Beijing characteristics. Being a vegetarian, he even experienced a vegetarian meal in China. Alex, who lives a simple life, praised China’s vegetarian diet. "Freehand Rock Climbing" will be officially released on September 6, and the pre-sale is now fully open.


 

Alex interacted with rock climbing fans in China, and "Fei Fei" became a fan girl in Chun Li.


At the movie premiere in China last weekend, Elizabeth Chai Vasarhelyi, one of the directors of Freehand Rock Climbing, joined hands with Alex Hornod, the world’s first freehand rock climber, and led the audience to experience a thrilling adventure full of life wisdom and inspiration. Before the premiere, Alex Honore first parachuted into the Peking University Centennial Lecture Hall and appeared in the "First Lesson of School Opening" in Peking University, sharing his understanding of "Extreme Love" for the students on the spot and bringing a lively and interesting "First Lesson of School Opening" to the students of Peking University.

The next morning, Alex and Chun Li, a young actor, came to a rock climbing gym in Beijing to have a cordial interaction with rock climbing enthusiasts, and customized a set of "World Top Rock Climbing Tutorial" for Chun Li on the spot, and had a live discussion with the world’s number one rock climber, which made Chun Li become fascinated with excitement. Under the guidance of Alex, Chun Li tried a variety of climbing routes with different difficulty coefficients. Regarding why he chose rock climbing to challenge the high difficulty coefficient, Li Chun once said, "I think rock climbing is a good exercise. When climbing, it is a kind of cultivation for his body and mind. He will put aside all distractions and troubles and concentrate on doing one thing, because everyone is busy at work now, and it is really not easy to concentrate on doing one thing for a period of time." Alex, who is in the climbing venue, can be described as a "home game". In addition to teaching Chun Li climbing skills, he also brought a fancy climbing performance to the fans, which filled the whole climbing venue with joy and admiration.

 

Alex’s personal social media praised the journey of experiencing oriental characteristics as "incredible"


After completing the interaction with the audience and fans, Alex immediately experienced the hutong culture with Beijing characteristics and the vegetarian culture with China characteristics. Alex expressed his praise for the vegetarian food in China, and he had a special liking for the crystal bags in the menu, boasting that "I can eat ten". After the vegetarian meal, Alex appeared in imperial academy and Wudaoying Hutong, the famous tourist attractions in Beijing, and tasted the old Beijing soda and yogurt with Beijing characteristics. This series of experiences with great oriental charm excited Alex, who rarely came to China, and he recorded all his experiences and feelings in his personal social media — — "Special thanks to the host and excellent staff for creating this incredible journey for us", which shows that the China experience has made him feel a little relaxed and happy from the intensive work schedule.

 

Alex’s surprise airborne screening of the live big screen shocked the visual effects to drive the movie boom.


The last stop of Alex’s trip to China came to a movie theater where Rock Climbing with Hands was being shown that day. After the film screening, Alex suddenly appeared to ignite the enthusiasm of the audience, and the warm applause and cheers lasted for three minutes. Many rock climbers came to watch the movie at the scene, and these "rock friends" were lucky to have the opportunity to exchange experiences with rock climber Alex face to face. A 38-year-old "rock friend" asked Alex if he could climb the Cedar Rock in three years with protection if he continued his efforts. Alex expressed great confidence in this "rock friend": "Rock climbing is like everything else, and anything can be achieved with enough efforts." There was also an elderly audience at the scene who conveyed to Alex the exhortation and exhortation from the elders: "This sport is very dangerous, and life and death are in an instant. You must cherish your life so that you can achieve higher pursuits." This special exhortation expresses admiration for Alex’s face-to-face fear, life and death, and challenging the limits of human beings. At the same time, the words are also full of the warm care of the elderly for the young people.

In order to meet the audience’s high demand for watching movies, the second round of national screening activities was launched on August 31, and IMAX and Chinese giant screen versions were added. Many viewers were attracted by the more impactful pictures on the bigger screen, and praised them one after another: "Only IMAX is the only correct way to watch movies" and "This is a movie with the least number of blinks". The fighting spirit of continuous upward and extreme love conveyed in the film also infects every audience who walks into the cinema: "Ershua is still impressed by Alex’s almost crazy persistence, the kind of high altitude across the screen and the concentration without fear of death, which makes people sincerely sigh the determination and perseverance of dream catchers."

The 91st Oscar-winning film "Rock Climbing with Hands" will fully land in domestic cinemas on September 6th, and the film will be released simultaneously with IMAX and Chinese giant screen versions.

China market and RMB assets have long-term attraction-China assets in the eyes of foreign institutions

  Xinhua News Agency, Shenzhen, June 2nd Question: China market and RMB assets have long-term attraction — — China assets in the eyes of foreign-funded institutions

  Xinhua News Agency reporters Yao Junfang, Wei Weihua and Zhou Ganxian

  According to the information of the CSRC, since the beginning of this year, foreign capital has kept flowing into A shares, with a net inflow of 170 billion yuan from January to May through the Shanghai and Shenzhen Stock Exchanges. In the eyes of foreign institutions, why do China market and RMB assets have long-term attraction? On June 1-2, at the 2023 Global Investor Conference held by Shenzhen Stock Exchange, many foreign-funded institutions launched a heated discussion on this.

  For many foreign-funded institutions, optimistic about RMB assets is mainly based on China’s economic fundamentals and growth potential. "China’s economy is an important engine of economic growth in the Asia-Pacific region. China has a wide range of investment opportunities, which is the consensus of overseas investors. We have seen growth potential in many fields. " Pan Xinjiang, CEO of Jing Shun Group Greater China, Southeast Asia and South Korea, said.

  Tess Ayton, CEO of Huiying Investment Asia, said: "We make asset allocation decisions based on long-term development trends and fundamentals. The Asia-Pacific region is a market we attach great importance to. "

  The Report on Asian Economic Integration in 2023 recently released by the Asian Development Bank shows that the economic recovery in the Asia-Pacific region is largely due to China, and China contributes 64.2% to the regional economic growth.

  In recent years, the trend of high-quality development of listed companies in China is obvious. The data shows that in 2022, A-share listed companies realized a total operating income of 71.53 trillion yuan, up 7.2% year-on-year, and the overall average R&D intensity was 2.32%, up 0.25 percentage points year-on-year. There are more than 2,500 listed companies in strategic emerging industries.

  Pu Jiangning, senior managing director of Wellington Investment Management Company, revealed that in the past few years, the company’s investment in China has been expanding, and the weight of China’s investment in the portfolio has increased. "Recently, we visited some companies in the tourism and pharmaceutical industries. I think these companies have done very well in globalization and innovation, showing great vitality."

  The trend of green development of A-share listed companies is also more obvious. Statistics show that more than 1,700 listed companies independently compiled and published ESG (Environment, Society and Corporate Governance) related reports in 2022, and the number of listed companies increased significantly year-on-year.

  Ye Jiasheng, head of Asia-Pacific strategic index of S&P Dow Jones Index, said that there is a very high degree of attention to ESG overseas at present. "In an environment where China’s capital market is becoming more and more open, the inclusion of ESG framework can better integrate with the international community and be more easily favored by overseas ESG investors."

  In recent years, the regulatory authorities have made great efforts to expand the high-level institutional opening of the capital market, and successively launched a series of new measures of two-way opening, which greatly facilitated the participation of foreign-funded institutions in China’s capital market.

  Liu Zehua, director of China channel and strategy development stock products department of HSBC, said that in recent years, we have seen the steady upgrading of QFII/RQFII (Qualified Foreign Institutional Investor/RMB Qualified Foreign Institutional Investor) system and the further expansion of stock connect and bond connect programs, which have had a positive impact on foreign investors.

  According to the data of Shenzhen Stock Exchange, since the beginning of this year, the transaction amount of QFII, RQFII and Shenzhen Stock Connect investors has accounted for about 9.5%, which is 3.4 times that of five years ago. More and more international investors have participated in investing in the Shenzhen Stock Exchange market.

  In April this year, with the listing of the first batch of enterprises in the main board registration system of Shanghai and Shenzhen Stock Exchanges, the reform of China’s stock issuance registration system has been fully implemented.

  Zhao Junjie, CEO of Swiss Patek Asset Management Asia (excluding Japan), said that China’s capital market has grown into the second largest market in the world, which is very important for global investors. "The implementation of the registration system can effectively help growth companies acquire capital and grow stronger. At the same time, it has further promoted the opening of China’s capital market and enhanced the confidence of global investors. "

  Fang Xinghai, vice chairman of the China Securities Regulatory Commission, said on the 1st that with the implementation of the registration system reform, the number of A-share listed companies has increased significantly, with the total number exceeding 5,000 and the total market value exceeding 85 trillion yuan. "Markets such as bonds, funds, REITs, indexes, futures and derivatives have developed steadily and rapidly, providing one-stop and diversified investment options for global investors."

  A number of foreign-funded institutions said that with the deepening of the reform and opening up of China’s capital market, the depth and breadth of the market will continue to expand, and the convenience of investment and financing will be further improved, which will help foreign investors to better participate in China’s capital market and share the development dividend.

An explosion, 500 million funds mysteriously disappeared? Known as "in the name of people" brothers!

Once a "Circuit Prosecutor" was called a "in the name of people" companion piece, now a "Breakthrough" has come, formerly known as "People’s Property" and also known as "in the name of people" brother piece.

Sure enough, it was because "in the name of people" was so hot that everyone wanted to rub the heat. This time, "Breakthrough" dared to rub the heat of the previous work, and it also came with confidence. Zhou Meisen, the screenwriter of "Breakthrough", is indeed the screenwriter of "in the name of people".

The core of a work lies in whether the story is well told, and whether the story is good or not is almost decided by the screenwriter. So this time I have high expectations for Breakthrough.

       

The cast is unprecedentedly strong, and the acting is all online.

There are quite a few actors worth looking forward to in the play Breakthrough. First of all, Jin Dong plays Qi Benan, which is the most brilliant role in my opinion.

Jin Dong is regarded as a "late bloomer" in the entertainment industry. He became popular by virtue of a "Pretender" at the age of nearly 40, and has been out of control ever since. Cheng Hao, the dentist he played in Mr. Love, is also a slash career as a "love consultant". Although he is a little older, he still maintains the personality characteristics of "quaint".

His participation in the time drama "Meritorious Service" is considered to be the closest actor to the role. No matter what kind of role he plays, it is worthless and has no sense of distance from the audience, just like the role itself is entering the audience’s life.

       

       

Secondly, Qin Lan, who matched the role of Jin Dong as a husband and wife, performed quite brilliantly. When people reach middle age, they can be sweet and salty. They are strong women outside, and they are henpecked and spoiled women at home. Their cooperation is very tacit.

The role of Qin Lan also reflects the marital status of contemporary professional women. Fan Jiahui, the president of Jingzhou Times, who is the top leader outside, is also in charge of her husband at home, making her husband Qi Benan a real henpecked husband.

       

Xiao Fan, who is in a high position, is the only person in the play who does not support Qi Benan’s transfer from the "second or third hand" to the "top hand" position. Because in her life concept, a man who "carries a bag for the leader at work and a bag for his wife after work" is a good man, she tries her best to hinder Qi Benan’s career, in fact, in order to make her husband "retire without responsibility". This also reflects the thoughts of most family members of state-owned enterprise executives, and "mixing and waiting for death" is a wise decision in their eyes.

       

   

In addition, the drama also assembled actors from NiNi, Xi Meijuan, Chen Xiao, Huang Zhizhong and so on. It can be said that there are many stars, and none of them are small students. They are all national gold medal actors who rely on "acting skills" and "strength" to eat, and all of them are well-received. They are not rated as national first-class actors, or they have taken people who look after the emperor and win the best actress.

      

The most puzzling role in the whole play: Shi Hongxing

We can see that Shi Hongxing was reluctant to transfer his younger brother Qi Benan to be his superior. After all, before his younger brother didn’t come, although he didn’t serve as the chairman in name, he grasped the real power and was the head of "Jingzhou Zhongfu" in practical sense.

She is an official addict. It is not easy to climb to this position step by step. As she said, "authority is established step by step". It is conceivable that it is not easy for Shi Hongxing to sit in a high position in an era when women’s career development is not as smooth as men’s. Therefore, the arrival of the younger brother Qi Benan is to move her cake. She must be like a "hedgehog", pricking her whole body and fighting back with all her strength.

       

       

In the face of marriage, the relationship between her and Niu Junjie, the general manager of Jingzhou Energy, who is her subordinate, is cold and faint, even a scene of "enemies meet and are particularly jealous".

No matter in front of Lin Manjiang, the head of the group, or Qi Benan, the younger brother who will soon become his own leader, he made no secret of his dislike of Niu Junjie and kept saying that he wanted to "divorce his husband." However, I learned from Qi Benan’s mouth that in fact, when I was young, the relationship between Shi Hongxing and Niu Junjie was quite good. They were inseparable, like a natural couple.

We always hear Shi Hongxing call her husband "a stubborn old cow". It is conceivable that the two people are likely to have some interests. Niu Junjie’s "stubbornness" directly or indirectly moved Shi Hongxing’s cake, and their values are extremely different, which led to this situation today.

       

 

In the face of feelings, Shi Hongxing is a timid woman, and the ambiguity between her and martial brother Lin Manjiang has been exposed. So she wouldn’t listen to anyone else’s words, except for exemptions, which she willingly obeyed.

In front of everyone, she is a strong woman with a standing body. Only here in exemptions, Lin Manjiang, she sometimes reports coquetry and beating Qi Benan. Her temper seems to be more like a girl’s "willfulness" besides scheming. Does this mean that she really likes Lin Manjiang and even loves him, but Lin Manjiang never gave her a glimmer of hope.

       

 

     The funniest leader in the play: Pi Dan

Although many people think that Pi Dan’s "inaction" is "a mouse excrement has broken a pot of porridge" after watching Breakthrough, everyone wants to get rid of him, but because his mother is a famous model worker, she has to save some face, so she can only say that she will be deposed from his real power and let him wait for a leisure post to retire.

       

From my point of view, I think he is quite cute. I don’t know how much cuter he is than people like Lin Manjiang and Shi Hongxing who are cheating on each other.

He is the chairman of Jingzhou Energy. Although he is incompetent, he won’t give up his authority, and almost all the real power of the company has been given to Niu Junjie. Therefore, people who really want to do something practical like Niu Junjie are completely free from the "Buddhist leaders" like Pi Dan. Dan is the number one person, but Niu Junjie is the one who really holds the real power.

      

Although he never leads the enterprise to make progress, he has no mind to trouble the enterprise and set up a bureau for the people around him. He only has that little effort and IQ to speculate on a house.

Although Pi Dan is a man with little skill and greed, he was also born with a "silver key". He is not rich, but he has a "gold medal from death" that no one else wants-his mother Cheng Duanyang.

Because of Cheng Duanyang’s selfless role, disciple Qi Ben ‘an will save his basic life even if he wants to dismount Pidan, at least he won’t be so embarrassed that he will be imprisoned. The punishment for Pidan’s "mediocrity" is at best "point to stop".

And if the decency represented by Qi Benan is not successful, then the villains such as Lin Manjiang, Shi Hongxing and so on will not touch Pidan’s cake. They have all received the favor of Cheng Duanyang, and they should leave each other a decent one. It can be seen that Lin Manjiang and Shi Hongxing still attach great importance to the relationship between master and apprentice. In addition to gratitude, I think it is more for "not falling off the tongue".

      

Finally, let’s talk about the climax of the drama Breakthrough, that is, from the discovery of the loss of "500 million funds", after an explosion in the factory, a lot of funds were needed, but at this time, when I wanted to apply for moving the "500 million funds used for shed reform", I found that this "fund" was missing.

It is not known for the time being whether it falls on the accounts of those officials and corporate executives, and Qi Benan’s fate is to "find out the whereabouts of funds" and return the state-owned enterprise Zhongfu Group to a bright sky. And in the end, he will certainly successfully complete the task and return the national wealth hidden by the "rats" of these enterprises to the people. So this TV series has another name called People’s Property, which also has this meaning.

       

On the whole, Breakthrough is a steady and steady play, not a lot of bright spots, but it is quite good in portraying the characters of "fighting corruption and promoting honesty". As far as the soul of a TV series is concerned, the story is well told and the characters are well played. These two points are already guaranteed. I believe that the follow-up story will bring us more surprises.

A spokesman for the Embassy of China in South Korea expressed firm opposition and strong protest against the visit to Taiwan, China by Zheng Yuze, deputy speaker of the South Korean National Assembly.

  CCTV News:According to the WeChat WeChat official account of the China Embassy in South Korea, the spokesman of the China Embassy in South Korea expressed firm opposition and strong protest against the visit of Zheng Yuze, deputy speaker of the South Korean National Assembly, to Taiwan, China. The details are as follows.

  I noticed that from 28th to 31st last month, the Deputy Speaker of the South Korean National Assembly, Zheng Yuze, and some members of parliament made a surprise visit to Taiwan, China to meet with Tsai Ing-Wen, You Xikun and others. This is a serious violation of the one-China principle and the spirit of the communique on the establishment of diplomatic relations between China and South Korea, and runs counter to the development of friendly relations between China and South Korea. China firmly opposes and strongly protests this.

  Taiwan Province is an inalienable part of the territory of China, and the question of Taiwan Province is purely an internal affair of China. The one-China principle has become the consensus of the international community and the basic norm of international relations. The communique on the establishment of diplomatic relations between China and South Korea clearly stated that "the Republic of Korea recognizes People’s Republic of China (PRC) as the sole legitimate government of China and respects China’s position that there is only one China and Taiwan Province is a part of China". This is a solemn commitment made by the ROK to China and the political basis for the establishment of diplomatic relations and the development of relations between China and South Korea. We resolutely oppose any form of official exchanges between South Korea and Taiwan Province.

  The current situation in the Taiwan Strait is highly complex and sensitive. The ROK has repeatedly mentioned its concern for peace and stability in the Taiwan Strait. It should be pointed out that the biggest threat to peace and stability in the Taiwan Strait is the stubborn separatist activities of "Taiwan independence" forces such as Tsai Ing-Wen and You Xikun and the illegal connivance of some external forces. The Korean National Assembly plays an important role in the political and social life of Korea. The Deputy Speaker of the South Korean National Assembly should be aware of the South Korean government’s foreign commitments. His visit to Taiwan Province violated the South Korean commitment to China, sending a serious wrong signal to the "Taiwan independence" forces, damaging the friendly political foundation between China and South Korea, which is extremely dangerous and will have a serious impact on China-South Korea relations.

  China has made solemn representations to the ROK, and seriously urged the ROK to recognize the harm of this incident, take timely measures to eliminate the adverse effects, earnestly abide by the one-China principle and the spirit of the communique on the establishment of diplomatic relations between China and South Korea, and refrain from conducting any form of official exchanges with Taiwan Province to safeguard the overall situation of China-ROK relations with practical actions.