标签： 武汉夜生活论坛

Some currencies are destined to be just ＂looking at the moon in the water＂, and becoming a smart car owner is a reliable choice.

Recently, people who may be familiar with the "currency circle" have heard that a currency named NFT has suddenly become popular in the market, which shows that under the ignition of Bitcoin, various capitals have entered the related fields of blockchain, digital currency and digital rights. But so far, these "currencies" are still castles in the air without entity endorsement, so the author suggests that everyone should wait and see carefully and not blindly enter the game.

Different from the above-mentioned "virtual currency", Zhiji Automobile, a user-oriented automobile science and technology company led by SAIC recently, put forward their CSOP user digital rights plan. Generally speaking, we can understand this plan as letting cars participate in "mining", thus achieving a win-win situation for users and enterprises. You know, Zhiji Automobile is backed by SAIC, Zhangjiang Hi-Tech and Alibaba, so there is no need to question the credibility of CSOP users’ digital rights plan.

At the beginning of the establishment of Zhiji Automobile, it will become the "implementer of travel change in the intelligent era" as the development goal of the enterprise, and the CSOP user digital rights plan is one of the "killer weapons" for Zhiji Automobile to achieve its goal. Recently, the CSOP User Data Rights and Interests Plan announced two major mining methods of users’ digital assets, namely "in-program mining" and "cultivation mining". This new gameplay, like cultivating games, makes practitioners call themselves "experts".

As the name implies, "internal program mining" is a process in which users exchange "original stone" based on the data generated by daily vehicles, which accounts for about 70% of the total amount of original stone. From the moment users drive Zhiji cars, they have started the "in-program mining" mode. With the increase of vehicle mileage and time, the number of raw stones obtained will also increase accordingly, and every kilometer driven will not be wasted.

In contrast, the "original stone" of "cultivation mining" has a long access path, but it can provide users with interesting and extensive social experience, and this part of the original stone accounts for about 30% of the total amount. Users can win "Crystal" by participating in APP interactive tasks and brand co-creation tasks, and accumulate a corresponding number of "Crystal" to extract "Zhiji Mine Box". The "mine box" is like a blind box, which randomly drops "treasures", including rich user rights and interests.

Zhiji Auto’s CSOP user data rights plan not only creates a new way of playing, but also has a deeper meaning. Zhiji hopes that in this way, users and car companies can communicate and achieve a win-win situation. Through the data provided by users, Zhiji Automobile constantly improves and optimizes its products and enhances its brand image. Users can exchange real income by providing driving data, so as to truly create with enterprises.

Six-and-a-half-year-old Hua Xizi is exactly the age that attracts people.

Wen | Wen Jiajia

Producer | Lan Xi

Half a month after Li Jiaqi’s inappropriate remarks, Hua Xizi, who had been bombarded by the whole network and the public relations team left, was finally "crazy".

On the afternoon of September 26th, Hua Xizi officially released a Weibo saying, "I, Hua Xizi, am six and a half years old. I have a dream to be a high-end brand based on the local market and going global." Later, several comments were issued in the comment area, and the route of "crazy literature" was taken.

Soon, the topic "Hua Xizi’s madness" boarded the hot search in Weibo, and the reading volume exceeded 330 million. The whole platform launched a hot discussion on this incident. Despite its popularity, Hua Xizi’s operation did not get the desired word-of-mouth reversal, but caused more users to crusade.

Hua Xizi, who fell to the bottom of the valley overnight, certainly has a lot of reluctance, but this "splashing" operation seems to attract traffic, which will actually push consumers further.

No one cares about "crazy" Hua Xizi.

Half a month after the release of inappropriate comments, the live broadcast room in Li Jiaqi still has 10 million viewers. Although consumers have not forgotten the harm caused by Li Jiaqi, it is obvious that Li Jiaqi has not completely become an "internet outcast".

However, Hua Xizi failed to escape this robbery. From the beginning, the whole network debated whether an eyebrow pencil in 79 yuan was expensive or not, to the collective departure of Hua Xizi’s public relations team, and now he is "rolling around in his Weibo" for attention, and the road of Hua Xizi is getting narrower and narrower.

On the night of "madness" on September 26, Hua Xizi wrote in the comment area:

"I still want to speak out loud! ! ! ! I am also a 20W+ product experience officer, and every product must go through 1000+ user tests when it goes on the market … We are awesome! "

"It doesn’t matter if you are laughed at or ridiculed. I have been neighbors with LV and Gucci on the edge of the West Lake, and I will be opposite Chanel in Isetan, Japan’s top department store, and then I will go to France, Dubai and the United States to wait for me. "

"Does anyone really take grams to measure the value of eyebrow pencil?"

"Who knows the family, whose child is the only beauty brand when he is over 6 years old, and has been included in the Xinhua News Agency’s’ TOP10′ Global Communication Power of China Brands’ list together with brands such as Maotai, Alibaba and Huawei" …

Behind this series of speeches, Hua Xizi is eager to re-introduce his thoughts. Perhaps it is the fans of the authorities. Hua Xizi’s "crazy" marketing has received almost negative feedback from all sides.

△ Many netizens poured into the Huaxizi live broadcast room to brush the screen.

First of all, consumers, instead of feeling sorry for the difficult situation of Hua Xizi, add a little disgust.

Judging from its comment area, consumers have a set of logic to refute whether it is about doing public welfare, product production level or brand honor, and have labeled Hua Xizi as "green tea", "full of dad’s taste" and "greasy". Whether it’s selling badly or marketing, it’s hard for Huaxizi to let consumers choose it again by these few words.

Many Internet V’s are also puzzled by Hua Xizi’s operation. The "People Five _" with 1.35 million fans wrote: "I feel that Hua Xizi’s hair is very funny, because it is particularly old-fashioned. How many years have you been selling your feelings and dreams here? We bloggers all know that we should be altruistic when making content, and Hua Xizi is still dreaming here, as if going back to ten or twenty years ago to see that an amateur with no talent wanted to be a star and went crazy on the stage. No one cares about your dreams, everyone has their own life! "

Technology blogger "Joe Kevin" said: "No … he doesn’t think everyone will buy it, does he?"

In combination with the news that Hua Xizi was recruiting public relations with a sense of network with high salary, "crazy literature" did touch the internet, but I am afraid Hua Xizi has not learned the game of pulling emotions.

The sky-high traffic didn’t bring sales.

After dropping a bomb into the traffic pool of the whole network, Hua Xizi’s live broadcast room gained a higher popularity, but popularity does not mean user understanding and sales conversion.

On the evening of September 26th, the number of people in the live broadcast room of Tik Tok, the official flagship store of Huaxizi, was about 2,000, and the barrage was constantly refreshed, which looked highly interactive. However, in addition to the brand officialreview manipulationIn addition to a small number of barrage, more are still negative voices such as "I heard that you changed your product promotion" and "started to clear the inventory".

It is also worth mentioning that both the official live broadcast room of Hua Xizi and the live broadcast room with goods brought by a third party are mainly promoting the flower Xizi honey powder cake, and the most controversial eyebrow pencil has not been put on the shelves.

The overall effect of bringing goods is not as good as before. According to the data of Grey Dolphin, among the live broadcast data of Tik Tok Live Room, the official flagship store of Huaxizi in recent 30 days, except the number of times of bringing goods increased by 11.03%, the rest of the data such as the total number of people watching, the average number of people watching, the peak number of people watching, the average number of people online and the average length of stay in the field are all green.

In the month before Li Jiaqi’s "rollover", the total sales volume of Tik Tok Live Room, the official flagship store of Huaxi Zi, was between 1 million and 2.5 million, but in the past two days, even with the traffic blessing, the total sales volume was only between 25,000 and 50,000.

Looking at the bleak data, it is no wonder that Hua Xizi is so anxious to save the hearts of consumers. What’s more, in sharp contrast, it is the hot selling tide of domestic products after "a whale falls and everything lives".

The three "little old men" in the live broadcast room of Vitality 28 know nothing about traffic and marketing, but they have increased their powder by over 3 million, and their daily sales exceeded 5 million; While relying on 79 yuan’s product set to gain a lot of interaction, the bee flower also successfully exploded the product; There are also brands such as Hongxing Erke, Mixue Ice City, White Elephant Instant Noodles, Huiyuan Juice, Southern Black Sesame Paste, Wei Long, etc., which have achieved amazing results.

These old-fashioned domestic products, who had been unable to enter the live broadcast room of the anchor with goods on their heads, finally waited for the moonlight moment through the splash of wealth by Li Jiaqi and Hua Xizi. More importantly, consumers have also been instilled with the idea that "the original cost of living can not be so high" in this wave of domestic products "chaos", and good and cheap domestic products have begun to occupy the minds of users.

And this kind of effortless relaxation is exactly what Hua Xizi craves. However, Hua Xizi may think that this is a test of network sense, but in the eyes of consumers, this is just a matter of consumption returning to reason and marketing giving way to strength.

△ Changes in sales data of the official flagship store of Huaxizi in Tik Tok live broadcast room

Hua Xizi, who understands the Internet, has not yet understood consumers.

Without last night’s "Crazy Literature", although Hua Xizi was branded as a "cosmetic assassin" by consumers, there are still some people who think that he was just accidentally implicated by Li Jiaqi and was "sitting together". But after one night, those former fans seem to find it hard to love Huaxizi any more, and even begin to think that Huaxizi and Li Jiaqi can be deeply bound for such a long time, in the final analysis, they are still the same kind.

Hua Xizi’s "Crazy Literature" has repeatedly mentioned his achievements. These titles and awards are true, but of course they are inseparable from the power of marketing.

Since its establishment in 2017, Huaxizi has grown at an amazing speed. A year later, Hua Xizi reached a business cooperation with Li Jiaqi Live Studio, and even got on the express train. Then Hua Xizi’s loose powder won the sales volume of more than 700,000 boxes during the double 11 in 2019.

The reason why Hua Xizi’s achievements are directly linked to marketing investment is that beijing business today once reported that Hua Xizi’s GMV will reach 3 billion yuan in 2020 and 5.4 billion yuan in 2021, and his marketing investment is very huge. According to statistics, Hua Xizi only invested 20 million yuan in monthly marketing expenses on the live broadcast platform in the early days.

In the era when traffic is dominant and live broadcast is paramount, such a development model is normal. Paying more attention to marketing than R&D has become a big environment, and telling stories, discussing packaging and doing marketing has also become a routine way for emerging brands to rise rapidly.

As a result, brands such as Huaxizi, Perfect Diary and Winona came from behind one after another, and walked smoothly under the name of "the rise of domestic products". On the contrary, those old-fashioned domestic products that are honestly engaged in research and development and production have always been outside the Internet, unable to enter the consumer’s field of vision, and even the problem of survival has become difficult.

But the change of the times has always come suddenly. When consumers realize that the price of Hanako’s eyebrow pencil is higher than that of Shu Uemura and that of loose powder is higher than that of Chanel, the backstab feeling brought by the brand will deepen consumers’ negative emotions.

But what Hua Xizi, an "Internet aborigine", is imagining is to use a successful marketing to cover up negative public opinion. When "crazy", it may think: as long as I shout loudly enough, then everyone can understand me and feel sorry for me.

Facts have proved that Hua Xizi was wrong. Consumers not only won’t buy it, but also responded with a louder voice. "You have to know who brought you these honors. It is our ordinary consumers. Without us, you are nothing." Some users said this.

There is also the public relations of domestic brands who told the author, "Hua Xizi’s practice this time has a big mistake of blindly explaining and exporting, trying to show all his advantages." Although words have a sense of network, they have no real feelings, but they reveal a wronged and misunderstood grievance. In the case of overwhelming negative public opinion, such an approach is actually only to further deepen the rebellious psychology of consumers. "

Indeed, at present, regardless of Hua Xizi’s research and development technology, production technology, charity work and brand determination, consumers have been unable to pay more attention, and attitude is the focus they care more about. After all, to be miserable, those domestic brands that once lived a hard life and are still cheap and good are more worthy of support in the eyes of consumers.

The public opinion storm of the national crusade against Hua Xizi is still sweeping. It is still unknown what other operations Hua Xizi with a "good attitude" can come up with, but from the current point of view, it still doesn’t know how to think from the perspective of consumers.

Inventory of mainstream film marketing companies (II)： Dark Horse Taoxiu is backed by the platform, and it rises rapidly from four to four.

author/Adasi

# Huang Xuan quarrels with Yang Zishan #, # Guan Xiaotong’s father gives Amway white wine to foreign actors #, # Chaoneng’s family has no normal people # ……

When you open Tik Tok, you can always see hot search topics as short as those in parents’ homes. Clicking on them is actually a movie marketing clip. Unconsciously, the deep combination of traditional marketing and content has been immersed into our lives.

Last week, I gave you an inventory of some mainstream film marketing companies (portal "Inventory of Mainstream Film Marketing Companies (I)"). After several rounds of shuffling, some established marketing companies gradually withdrew from the market. At present, either the film and television companies have strong marketing teams, such as Light, Bona, Huayi, etc., or they are attached to capital and platforms. For example, Dark Horse Marketing won Ali’s investment, and immediately film and television was acquired by Confucianism and Italy Film and Television.

Not only the big waves wash sand, but also the fiery short video outlets make short video marketing companies stand on the forefront. A number of emerging companies, such as Beita Culture, Cycling, and Four Four Get Eight, appear in the film marketing team.

Road painting film and television:

Pay attention to the introduction of foreign films and cross-industry cooperation

A few years ago, because of participating in the promotion of Hollywood blockbusters such as Fast and Furious 8, Wolverine 3 and Transformers 5 in China, giving way to painting film and television has established a reputation in the field of film and television industry and brand marketing.

Foreign films help to promote, and the cross-industry cooperation between films and brands is the strong point of road painting film and television. In the early years, I participated in the co-production of Hollywood blockbusters, from the introduction of the Japanese film "Thieves Family" in 2018 to the Japanese niche fantasy love animation "Hello World" this year. The box office broke through 100 million, and there were all road paintings behind it.

The Spring Festival stalls contributed to the cross-border linkage between A Writer’s Odyssey and Audi, which is also a recent successful case of Road Painting.

Road painting film and television also entered the online movie this year, and was responsible for the exclusive announcement of the action film "The Sneak Action of Drug Hunting" at the end of October.

Like a duck to water:

Work closely with Bona

Rudushui Film & Television is a case marketing company established in 2014. From the projects handled by the company, it can be seen that Rudushui has a close relationship with Bona Film, the producer, whether in the early days of "Taking the Tiger Mountain Outward" or "operation mekong" or in Chinese Doctors and The Battle at Lake Changjin today.

Rong Chao, the company’s legal representative, used to be the planning director of Bona Film and the screenwriter of the movie "Wulin Monster". Therefore, most projects produced by Bona Film can always be seen by the marketing team like a duck to water, but the company is relatively low-key and there is not much public information to inquire about.

In addition to film marketing, such as a duck to water, he also participated in the production of the documentary film "Dragon and Tiger Warrior".

Micro entertainment:

Behind-the-scenes stars and their works in front of the service desk

In addition to Bona’s royal use, The Battle at Lake Changjin’s marketing team has another micro-entertainment company that has cooperated with Bona a lot.

Founded seven years ago, Micro Entertainment has done film marketing for dozens of films such as Chinese Doctors, The Rescue and The Captain’s Later Us and The Four Kings of Di Renjie.

Huang Yiping, the founder, used to be the propaganda director of Tsui Hark Company. Tsui Hark and Bona are deeply bound, so it is not unexpected that the micro-entertainment founded by Huang Yiping has received many Bona projects.

In addition, Micro Entertainment is also responsible for brokerage affairs, providing publicity services for head artists and directors in many fields such as film, television, music and fashion. We have cooperated with Tsui Hark, Rene Liu and Zhang zhen. It can be said that film marketing and celebrity marketing are the two core businesses of micro entertainment.

Small table movie:

Young new forces in film marketing

If you have seen Wrestling! Indian movies such as Dad, Mysterious Superstar and Starting Line, or Japanese film lovers such as Doraemon and Silver Soul, small table movies that are good at young marketing should not be missed.

Zhao Zhuoqun, the founder of Little Table Film, actually studied drama, film and television literature. After several years of hard work in the film and television industry, he made a name for himself in 2015 because he planned the marketing of "Doraemon: Walk with Me", and then he founded Little Table Film and officially cut into the film and television marketing market.

From the initial acceptance of niche projects such as Second Yuan and film criticism, to the present participation in the marketing promotion of popular films such as Seizing the Soul, Bath Buddy, White Snake 2 and Summer Future, Xiaotiao’s ability in creative new media marketing has become increasingly prominent, and the whole team is also very young.

It is worth noting that Xiaotiao Film was invested by Lianrui, a veteran distribution company, in its early days, and now it is backed by Matt Culture, a film and television marketing and production company. YueYang, vice president of Matt, is also one of Xiaotiao’s shareholders.

Dark horse marketing:

Backed by Alibaba Pictures, look at the explosive potential stocks

Dark horse marketing, founded by Du Hao and Andy in 2015, is really a "dark horse" in the film marketing industry:

From Wolf Warriors and detective chinatown series, to Shameful Iron Fist, Flying Life and Ip Man 4, dark horse marketing can be seen behind many explosive films.

In 2019, Dark Horse Marketing was invested by Alibaba Pictures, so most projects in Alibaba Pictures now involve Dark Horse, but it is not limited to this.

This year, Dark Horse Marketing took over many blockbusters such as I want us to be together in Detective Chinatown 3, A Writer’s Odyssey, 1921, Anger and Serious Case, Assassination Storm, etc. Last year, some projects of iQiyi Fog Theater and Youku Suspense Theater were also marketed by Dark Horse.

The names of the brands of Dark Horse are also very interesting, such as basic culture, unlimited imagination, decent culture, whale-like culture and so on. Among them, decent culture has developed well, and participated in the publicity of many projects such as Secret Visitors, First Furnace Incense and Everything About My Mom.

Potato chip culture:

Binding Chen Kexin, Securing High-quality Projects

I first learned about potato chip culture because of the brokerage business of this company: powerful actors such as Tan Zhuo, Ni Hongjie and Lv Xiaolin all cooperated with potato chip culture.

Zhao Jing, the founder of the company, is a senior media person, who once planned and compiled a series of works for director Jia Zhangke.

In 2015, Zhao Jing established potato chip culture, engaged in film and television production, film and television marketing, artist brokerage and other businesses, and participated in the promotion of many high-quality film and television projects such as "Home at One Point" and "Calm Down" in Leap, Better Days.

It can be seen that the company has a close relationship with Chen Kexin’s team. Zhao Jing is the shareholder of Fat Kids Film and Television, a producer in Better Days, and Jo Jo Hui, who has been cooperating with Chen Kexin and Ceng Guoxiang, is the supervisor of potato chip culture.

Collect media:

Focus on the whole case marketing team of film and television

Just four years after its establishment, Jishi Media has participated in the marketing of 50+ popular films such as Psychological Crime, Sewing Machine Band, the richest man in Xihong City, and the ringing of the phone, and its business also involves the promotion of drama series, such as Anjia, Full-time Master, Animal Management Bureau and Sand Sea.

This year, Detective Chinatown 3’s "Secret Visitor", "What Should I Do When My Second Brother Comes" and "Uninvited Visitor" also participated in the collection.

Zhang Weihua, the founder, used to be the general manager of Xiansheng Interactive. After the establishment of Jishi Media, he obtained strategic investment from Joy Pictures. In recent two years, Jishi also established some new companies, such as brand marketing, event operation company, toilet cool entertainment, and Shiguang Interactive.

Taoxiu light and shadow:

New Digital Marketing Backed by Platform

Among the film marketing companies, Taoxiu Light and Shadow is quite special. As a pan-entertainment content marketing MCN organization founded by Alibaba Pictures and Tianxiaxiu in 2018, short video+live broadcast are the two core business segments of Taoxiu Guangying.

Because it can incubate talents independently, Taoxiu Guangying’s film and television announcement does not depend on external delivery. At present, it has customized the layered short video marketing and delivery strategy for The Eight Hundred Leap’s film and television works such as First Furnace Incense and Big Red Packet.

Film marketing is only a part of Taoxiu’s light and shadow business, spanning entertainment content marketing, brand e-commerce live broadcast and other fields. With the creative planning ability of new media and talent matrix, Taoxiu Light and Shadow has become a rapidly rising marketing dark horse in the industry.

Four, four, eight:

Vibrating and blasting money making machine

With short video platforms such as Tik Tok and Aauto Quicker becoming important marketing centers, film marketing companies have also set up short video teams. Short video marketing companies such as "15-20", "Betta Culture" and "Cycling Play" have risen rapidly, and "4-4-8" established in 2019 is one of the leaders.

My Father and I, The Battle at Lake Changjin and Chinese Doctors, Summer Future, Great Dad … Throughout the whole summer and National Day archives, you can see the figure of getting eight out of four in these short video marketing teams.

Yang Yi, one of the founders of "Four-Four-Eight", once worked in Huayi and ByteDance Department, and was quite experienced in film and television marketing and short video planning and operation, which led to the creation of explosive video cases for many film and television projects on the Tik Tok platform.

Immediately film and television:

Mature new army of film and television marketing

As a new company established in October 2020, Lima Film and Television is not well known. The core members of the team are from Road Painting Film and Television, and participated in the marketing promotion of a series of films such as Hi, Mom’s t.a, When Men Fall in Love, Rabbit Violence, online movies Our New Life and Northeast Love Brother.

After obtaining the investment of Fang Ruyi Film and Television produced by Hi, Mom and A Little Red Flower, Ma Yi Film and Television will be responsible for the marketing of Confucianism and Italian projects.

In addition, Lima Film and Television also contacted artists to promote business. For example, Su Ke, the actor of the hit drama "Sweeping the Black Storm", was promoted behind the scenes during the publicity period of the series.

(If you like this article,Click on the topAKA TaodaodaoPay attention to WeChat official account,There is no shortage of good stories here ~)

[See you at 18： 00] Too light？ Those who leaked the information of ＂Hua Zong＂ were detained for 7 days and fined 500 yuan.

At 18 o’clock, witness the news every day. CCTV will sort out the big and small things that happened around us within 24 hours for you.

[concern]

The Taiwan Affairs Office of the State Council responded to Taiwan Province’s "Industrial Research Institute" announcement prohibiting internal employees from using Huawei products.

On January 16th, at the regular press conference of the Taiwan Affairs Office of the State Council, a reporter asked questions about the announcement by Taiwan Province Industrial Research Institute that its internal employees were prohibited from using Huawei mobile phones and computers. Ma Guang Xiao, spokesman of the Taiwan Affairs Office of the State Council, said that we firmly oppose such practices that undermine normal cross-strait economic and trade cooperation for political purposes. It not only harms the interests of mainland enterprises, but also seriously harms the interests of consumers in Taiwan Province. This kind of practice caters to some foreign forces and is willing to be a pawn of outsiders, which is unpopular.

Too light? Those who leaked the information of "Hua Zong" were detained for 7 days and fined 500 yuan.

Recently, Shenzhen Public Security Bureau issued a circular: Peng, a 42-year-old hotel manager in Shenzhen, was given administrative detention for 7 days and fined 500 yuan. The source was found, but 500 yuan was only sentenced to seven days’ detention, which was questioned by the public. What was the basis for this punishment? Is the penalty too light? In the case of "Hua Zong", because the illegal actor has only disclosed and illegally provided the personal identity information of "Hua Zong", and there is no evidence to prove that the illegal actor has made illegal profits and the amount of illegal profits exceeds 5,000 yuan, so the illegal actor’s behavior has not reached the level of crime, and it is not enough to reach the level of criminal prosecution through criminal law.

[domestic]

Wang Junwen, the former director of state-owned enterprises in Hainan Province, returned to China and surrendered himself.

According to the website of the State Commission for Discipline Inspection of the Central Commission for Discipline Inspection, on January 15, 2019, under the overall coordination of the International Office of the Central Anti-Corruption Coordination Group, with the unremitting efforts of the Hainan Provincial Party Committee and the Provincial Commission for Discipline Inspection, Wang Junwen, a suspected fugitive from duty, surrendered himself and actively returned to China. This is the first fugitive duty criminal suspect who returned to China to surrender after the Third Plenary Session of the 19th Central Commission for Discipline Inspection, and the sixth fugitive who came to the case after the Central Pursuit Office announced the clues of 50 fugitives suspected of duty crimes and economic crimes.

The main person in charge of Hualin Company suspected of pyramid schemes has been under the control of the police.

According to the website of the Huanghua Municipal Party Committee and Municipal Government of Hebei Province, after intense work, it was initially found out that the company was suspected of organizing and leading pyramid schemes since the Huanghua Joint Investigation Team entered Hualin Company. At present, the main person in charge of the company and related personnel have been under the control of the police. The investigation team of the case will be thoroughly investigated and dealt with in accordance with the law.

[international]

South Korea’s national defense white paper deletes "North Korea as an enemy"

The South Korean Ministry of National Defense released the "2018 National Defense White Paper" on the 15th, deleting the statement that the North Korean government and army are "enemies". This change reflects the improvement of North-South relations. The new white paper refers to a broader national security threat with "enemy", and generally defines all forces that threaten and violate "Korea’s sovereignty, territory, national life and property security" as enemies. The South Korean Ministry of National Defense said in a press release that this concept includes not only North Korea, but also transnational threats, non-military threats and increasing potential threats.

The government hasn’t opened the door yet. Trump wants 50,000 employees to come back to work without paying.

Washington post reported on the 15th that Trump said on Tuesday (15th) local time that he had asked to "recall" 50,000 federal employees to "perform some key government duties", including paying tax rebates, supervising flight safety, and inspecting the national food and medicine supply. However, these government employees will return to work without pay.

Nissan said it would thoroughly investigate the former chairman’s irregularities and consider a claim lawsuit.

A number of Japanese media reported on the 15th that Nissan Motor Company found through internal investigation that Carlos Ghosn, the former chairman, had asked Nissan to pay for the decoration of its overseas residence, the membership fee of the sailing club and the donation to the university. Nissan intends to thoroughly investigate its series of violations and consider filing a claim lawsuit. Nissan said that it will sort out a series of facts and promote information sharing and claim litigation procedures with Renault. Mitsubishi Motors, a subsidiary of Nissan, also conducted an internal investigation on former chairman Ghosn, and it is expected that the relevant information will be announced as soon as this week.

Society

The first-instance judgment of the fund-raising fraud case of "Kuailu Department": Kuailu Group was fined 1.5 billion and two people were sentenced to life imprisonment.

On the morning of January 16th, Shanghai No.1 Intermediate People’s Court publicly pronounced a series of cases in which the defendants Shanghai Kuailu Investment (Group) Co., Ltd., Shanghai Changning Donghongqiao Microfinance Co., Ltd., Shanghai Donghongqiao Financing Guarantee Co., Ltd. and 15 defendants, including Huang Jiaxuan, Wei Yanping, Zhou Mengmeng and Xu Qi (American), illegally absorbed public deposits, and guaranteed Kuailu Group, Donghongqiao Microfinance Company and Donghongqiao. Huang Jiaxuan and Wei Yanping were sentenced to life imprisonment and fined for fund-raising fraud; Xu Qi was sentenced to 13 years in prison and fined for two crimes of fund-raising fraud and illegal absorption of public deposits; The remaining 12 defendants, including Zhou Mengmeng, were sentenced to fixed-term imprisonment ranging from 15 years to 9 years and fined for fund-raising fraud.

Wenzhou opened the first "low-headed family" ticket and was fined 10 yuan for crossing the road to see the mobile phone.

"Hello, I just saw you crossing the zebra crossing while holding your mobile phone. According to the Regulations on the Promotion of Civilized Behavior in Wenzhou, pedestrians will be punished by 10 yuan when they look down at their mobile phones when crossing the road." Recently, Wenzhou traffic police issued a penalty ticket to Ms. Hu, a "low-headed family" on the zebra crossing. According to reports, this is also the first ticket for pedestrians to watch mobile phones on zebra crossings after the implementation of the Regulations on the Promotion of Civilized Behavior in Wenzhou City on January 1, 2019.

[Sports]

Zhou Yang, a famous short track speed skater from China, was elected as a member of the Sports Committee of the International Skating Federation.

According to the China Skating Association, Zhou Yang, the two-time champion of short track speed skating in the Winter Olympics, was elected as a member of the Athletes Committee of the International Skating Federation, with a term of office from the 2019 World Championships to the 2023 World Championships.

In the 2019 Asian Cup, Australia defeated Syria and advanced to the top 16 with the second place in the group.

Group B of the Asian Cup ended the final round of competition on the evening of 15th. Australia beat Syria in injury time and advanced to the top 16 with the second place in the group. The Syrian team regretted going out at the last minute.

[face]

Wu Mengchao: 97-year-old winner of the highest national science and technology award retires.

"Now it seems that the right choice of returning to China, studying medicine, joining the army and joining the party has enabled me to truly realize my life value. Therefore, I am glad of my choice, and I will always be grateful to the party and the country, and thank the big family of the army for their education and training. " On January 14th, Wu Mengchao, a 97-year-old member of the Chinese Academy of Sciences and dean of the Oriental Hepatobiliary Surgery Hospital of the Second Military Medical University, said emotionally at his academician retirement ceremony.

He has been a doctor for more than 70 years, treated 16,000 patients with hepatobiliary diseases, and had at least 3 operations every week before retirement. "Working for the health of the motherland for 70 years" has a double meaning in him. Swift between the liver and gallbladder, but also with the patient’s liver and gallbladder, he explained what is a doctor’s kindness and what is a benevolent life!

Ren Zhengfei: "I miss my daughter very much and believe that justice will be done."

On January 15th, Ren Zhengfei, founder and CEO of Huawei, said in an interview that Huawei is entirely owned by employees of the company, with nearly 97,000 shareholders. "No external organization owns our stock". When talking about his daughter, Meng Wanzhou, CFO of Huawei, he said that he missed her very much and believed that justice would be done.

Geng Yanbo: "The mayor of the city" stepped down and was called the realistic version of Dakang Li.

On January 15, the Standing Committee of Taiyuan Municipal Committee held an enlarged meeting to announce the decision of Shanxi Provincial Committee on adjusting the main leadership positions of Taiyuan Municipal Government: Comrade Li Xiaobo was appointed as a member, standing committee member and deputy secretary of Taiyuan Municipal Committee; Geng Yanbo was relieved from the post of Deputy Secretary, Standing Committee Member of Taiyuan Municipal Committee. On the afternoon of the same day, the 20th meeting of the Standing Committee of the 14th Taiyuan Municipal People’s Congress was held. The meeting decided to accept Geng Yanbo’s resignation as mayor of Taiyuan and appointed Li Xiaobo as deputy mayor and acting mayor of Taiyuan. Geng Yanbo is famous for his diligence and hard work, and he is called "Mayor of online celebrity". During his tenure in Datong and Taiyuan, local citizens often met him at construction sites and pollution control sites.

Recently, a video of Geng Yanbo, then mayor of Datong, was widely circulated on social media, according to the report of WeChat WeChat official account "Politics". In the video, Geng Yanbo’s words are sharp and decisive, and he even breaks into a furious rage in order to implement the problem, causing heated discussion. The video clip was taken from a documentary broadcast in 2015, which recorded the arduous course of Geng Yanbo, the mayor of Datong, Shanxi Province, in the restoration of the ancient city during his tenure.

Theresa May: The Brexit agreement was not passed by the lower house of the British Parliament.

The lower house of the British Parliament voted on Theresa May’s Brexit agreement on the evening of 15th, and the result was that the agreement was overwhelmingly rejected by 432:202. It is said that this vote was the worst failure in the history of the British government. The previous record was that it failed by 166 votes in 1924.

After the voting, Theresa May made a brief speech. She said that in view of the complete defeat of the voting results, members of Parliament will have the opportunity to debate a motion of no confidence tomorrow (16th). She also said that she will continue to look for a solution acceptable to everyone.

Bella: the fourth anniversary of his death.

She was the first champion in the Youth Song Competition, and her cornea brought light to them after her death. On January 16th, 2015, singer Bella died of breast cancer at the age of 33. In April of that year, asteroid 41981 was named after her.

See you tomorrow at 18: 00!

What a Three Kingdoms version of Infernal Affairs! I would like to call ＂The Wind Rises in Longxi＂ the ＂spy war drama king of the year＂

Author: a dead end

Reprinted source: a little drama reading (ID: yidianjd)

"I don’t believe in him (Chen Gong), I believe in my heart."

"Kill me yourself as your last warlords."

　"If you are a wandering owl, your life is not your own."

"One person is exposed, which involves the lives of all people on the whole line."

……

These sounds like lines from spy movies, which can pull people into a turbulent era in one second, but in fact, this unique temperament comes from a "spy war drama in costume"-"The Wind Rises in Longxi" directed by Lu Yang and starring Chen Kun and White.

With the familiar stories of the Three Kingdoms, such as the Battle of the Northern Expedition and the defeat of the street pavilion, The Wind Rises in Longxi has opened an unknown intelligence battlefield of the Three Kingdoms, and its unique perspective has made it one of the most anticipated new dramas in the May 1 ST file.

"Help, after watching the first two episodes, I would like to call it my best drama-chasing this year", "The military division between Cao and Wei is too awesome, and it is broken step by step by following the clues just left by Shu and Han"-social platforms such as Douban and Weibo, and many viewers are transformed into tap water Amway.

Director Lu Yang’s lens language and pictures always give people a sense of mystery, which is the inherent temperament of the play "The Wind Rises in Longxi", and the story of the Three Kingdoms is familiar to the public. However, like Ma Boyong, under the creative principle of "historical possibility novels", it is rare to focus on a group of little people-"spy war informers" during the war period and give them ancient costume spy war dramas with flesh and blood and rich feelings for home and country.

From the perspective of subject matter, a number of producers such as iQiyi are undoubtedly "pioneering"; Looking back, the concept of "the universe of ancient Chinese city" of iQiyi was completely established after the successful launch of "The Wind Rises in Luoyang" adapted from Ma Boyong IP last year. Now, this wind has blown from Luoyang to Longxi.

After chasing six episodes in one breath, it can be said that the domestic costume spy war "The King of Drama" and "The Wind Rises in Longxi" are stable!

The Three Kingdoms version of Infernal Affairs,

Who is "Candle dragon" in The Wind Rises in Longxi?

　

In 228 AD, the northern expedition of Shu defeated Wei. Zhuge Liang, the military steward, shed tears and beheaded Ma Su, thus ending the Northern Expedition of Shu Army. Why did Zhuge Liang fail in this battle? Some people say that even a wise man sometimes nods, while others attribute the failure of this campaign to Ma Su’s embarrassing task.

In Ma Boyong’s works, another key point of the failure of this campaign lies in the intelligence error of the Shu army lurking in Wei, code-named "Bai Di", which led to the defeat of this war.

Then who will carry out this task? Of course, it is Feng Ying’s right-hand man Xun Xu (White). Interestingly, just before Xun Xu left, Feng Ying tortured him like a procedure and fed him poison before he was released. Xun Xu, who finally came to the state of Wei, made a "personal threat" to Chen Gong before he met him, which confirmed that he had not defected. What really led to the mistakes in military intelligence was the "Chi Di" planted by Wei in Shu, code-named Candle dragon.What a Three Kingdoms version of Infernal Affairs!

Judging from the first six episodes that have been updated at present, there are many things to watch in Wind Up and Longxi.One is the strong plot and fast pace based on spy war.For example, after the defeat of the Northern Expedition, the Shu army gave an order to exterminate the undercover and sent people to Wei to find out. Xun Xu learned the truth and went together with Chen Gong to find "Candle dragon". When watching a play, the audience really has a kind of pleasure to lift their hearts to their throats.

Then again. Why can Chen Gong gain a foothold in Shu and gain the trust of Guo Gang?This is due to the reasonable logical arrangement of the screenwriter.Lurking in the Wei Dynasty, Chen Gong did what he liked every day. In the World War I of Cao Wei and Tianshui, it was the key that he took risks to save Guo Gang’s life. This also indirectly explains why Chen Gong is suitable for "spy war".

In addition to the suspenseful spy fighting method, the drama "workplace palace heart" is also step by step. For example, the political struggle between Zhuge Liang and the general Li Yan, and Li Yan’s actions such as placing confidants around Zhuge Liang’s henchmen after his success in the upper position, all made the audience quite enjoyable.I have to say that the team’s careful polishing and layout of the relationship between the characters in the play are quite ingenious.

In a word,"The Wind Rises in Longxi" is a rare spy war masterpiece in domestic dramas in recent years.Its fine features are not only strong plot, fast-paced and logical plot, but also reflected in its picture.

Immersive pursuit of drama,

The "real" version of the Three Kingdoms context is coming!

　

What is the real context of the Three Kingdoms? Director Lu Yang once mentioned this sentence in the production of the special edition."It (the Three Kingdoms) is a period of war, and it is doomed that its scenery is relatively simple."Therefore, the whole article of The Wind in Luoyang can be said to adopt an aesthetic design of "doing subtraction".

For example, in the layout of military camps and homes in Shu and Wei countries, the simple layout of "one table, one chair and one candlestick" is mostly adopted (more blanks are left).There is a scene in the play, in which Chen Gong and Xun Xu discuss how to annihilate Guo Gang and replace Sima Mi. They sit at the table face to face, and the minimalist environmental layout and square gold composition in the room not only highlight the complex mood of the characters at this time, but also explain the wandering situation during the war.

Lu Yang’s shots are always subtle and poetic. For example, at the beginning of the series, Chen Gong and Guo Gang stood on the tower, and the panoramic view was swept away. Under the tower was Tianshui County, which was recovered. The two men smiled at each other, and the sky was overcast, suggesting that a real coup was about to take place in the city.

In addition to the superb use of lens aesthetics, the actors’ manners, including lighting design, are quite absent-mindedThe clothes worn by Chen Gong, Xun Xu and others are mostly cotton and linen cloth, which conforms to the background of the Three Kingdoms. White, Nie Yuan and many other people’s beards in the play were also specially stored by the actors before the crew started shooting. In lighting design, natural light, candlelight and other light sources are mostly used in the whole film, aiming at creating a real "Three Kingdoms" situation for the audience.

Actually, it’s not just that.There is also a lot of "real" elegance in the play.For example, the actor’s martial arts drama, the action design of "boxing to meat, never two knives that can be solved with one knife", all echoes the background of the Three Kingdoms; Wei Shu’s different climate environment, such as Shu’s humid, when shooting this part of the play, we choose the drizzle scene or create a thin sense of water vapor; Wei, on the other hand, is relatively rough and dry, and mostly adopts simple composition.

Why did the director team go to so much trouble to make these details? Lu Yang believes that this isCreate an immersive drama-following experience for the audience.. This kind of experience, in addition to his production level, is also reflected in many "small thoughts" of the film.

For example, at the beginning of each story, the audience will see the opening phrase "idiom". For example, the stealing of the beam in the first episode, the robbery in the second episode, and the shelling of the golden cicada in the third episode all have the meaning of "point". The adoption of this drama creation mode also shows the intention of the film-to facilitate the audience to better understand the plot. No wonder some netizens shouted: "Looking at" The Wind Rises in Longxi ",I seem to have read a book" The Art of War "."

At present, the audience is no longer a "simple" audience who is preoccupied with TV and just wants to watch men and women talk about love. They are constantly advancing with the times with high demands on the plot and detailed requirements.Whether it is a story or a scene picture, the "immersive" drama-chasing experience established by "Wind Up in Longxi" makes the audience feel refreshed and immersed.

This is an important reason why "The Wind Rises in Longxi" can stand out from a number of new dramas in the market at present, and continuously gain high-quality reputation. It is also the core driving force for the audience to enjoy it and keep chasing it.

Rebuilding the "China Story" in the Universe of Huaxia Ancient City

　

Now when we talk about the story of China, what will the audience think of first? Is it the ancient times when Nu Wa filled the stone and Jingwei filled the sea, or when Liu Guanzhang fought Cao Cao? Both. But it’s not complete.

The Wind Rises in Longxi is just such a "China Story" between history and fiction. Its traditional culture is not only reflected in the war between Wei and Shu in Longxi during the Three Kingdoms period, but also reflected in the humanistic spirit behind it.

What is humanistic spirit? exactlyA group of "little people" are constantly struggling, tumbling and firmly determined in the flood of war.Just like Chen Gong and Xun Xu, they are Shu people. For the sake of the great cause of their country, they both devoted themselves to the cause of spy war. After going through life and death tests again and again, they never changed their minds and remained bright. The purpose is to let the people end their wandering life as soon as possible. In the process of careful study, they also showed the affection for children in human care, such as the brotherly feelings of mutual trust and caring, the war love and ideal feelings of Chen Gong and his wife Zhai Yue.

Even as opposites, the "pseudo-brotherhood" between Chen Gong and Guo Gang was once moving. Sima Mi’s determination to Wei is equally valuable; Including Angelababy’s female masterpiece, it seems that there is also an unknown side.

It can be said that "The Wind Rises in Longxi" vividly expresses the positive and negative aspects of human nature.There is no absolute bad guy in the play, only a relative "loyal gentleman". This is the intriguing aspect of this drama, and it is also the humanistic spirit that has been mentioned in our traditional culture.

In fact,It is not the first time that Iqiyi has laid out the story of China and constructed the cosmic map of the ancient Chinese city.As early as in "The Wind Rises in Luoyang", which was also adapted for Ma Boyong IP, this traditional cultural spirit and China story, which went deep into the bone marrow, were expressed incisively and vividly. Although Gao Bingzhu, Bai Li Hongyi and Wu Siyue in the play are a group of small people with different backgrounds, they also have a benevolent heart to firmly protect the capital and let the people live a better life.

It is not difficult to find that, based on the core of China traditional culture, the background is set in the Millennium ancient city with rich cultural heritage, and with the help of wonderful story interpretation, the audience seems to be in the history of Chinese civilization, and explore the humanistic spirit behind the story … These are the expression of the value of the universe in the ancient city of Aiqiyi Huaxia.

At present, in the universe of the ancient Chinese city, there are Thirteen Lines of Guangzhou, which are based on Guangdong merchants in the Qing Dynasty, both of which are adapted from Ma Boyong IP, focusing on the 15th of Liangjing during the first year of Hongxi, Daming, and Dunhuang, a new network of red cities after the Forbidden City became popular in the market. These new explorations focusing on the story of China and uncovering the mysterious theme of the ancient city of China all correspond to the pursuit of the "Renaissance" by the trend of the Z era.

"It’s windy", just like a line by White in the play. Now, this hot air, which belongs to "The Wind Rises in Longxi" and belongs to the universe map of iQiyi Huaxia Ancient City, has just begun.

The ＂chain＂ on the data is the ＂health account＂ of the battery, and the new energy battery realizes the green cycle.

　　CCTV News:In recent years, China’s new energy vehicle market has experienced explosive growth, and a round of "retirement tide" of new energy batteries is also coming. The battery contains a variety of heavy metals, which will cause environmental harm if it is not handled properly. While the new energy automobile industry is booming, where should the retired batteries go?

　　In a battery recycling plant in Guangdong, the reporter saw that the batteries retired from new energy vehicles were piled up in the whole factory.

　　Lin Xiaojie told reporters that in order to deal with the surge of retired batteries, the company built two new factories in Jiangmen and Jiangsu in 2023, and opened 10 new production lines. After the retired batteries enter the factory, they will go through the processes of screening, crushing and smelting. Valuable metals such as nickel, cobalt and manganese are extracted and resold. However, if this process is not handled properly, it will cause pollution to the environment.

　　According to statistics, China has entered a period of large-scale decommissioning of power batteries. In 2023, China’s decommissioned power batteries will reach 590,000 tons. Since 2028, the decommissioning of power batteries in China will exceed 2.6 million tons per year. What should I do with the surge in retired batteries? The reporter saw various solutions in the investigation.

　　According to the national standard for new energy vehicles, the remaining 80% capacity of the power battery can be retired. The decreased battery capacity will reduce the cruising range and affect the user’s experience. However, retired batteries can still be used in energy storage, electric bicycles and other scenes with low requirements on battery performance to achieve "step utilization".

　　The "chain" on the data is the "health account" of the battery book.

　　Although "step-by-step utilization" can prolong the service life of power batteries, it is not easy for recycling enterprises to practice, mainly because the cost of knowing the loss degree of retired batteries is very high. The reporter found in the investigation that the application of a new technology is bringing changes to the industry.

　　In front of this big screen, the health data of more than 30 thousand power batteries are flashing in real time. Don’t underestimate these data. Liao Zhicheng, the head of the battery operation company, told reporters that they can make some batteries sell for three times more when they are recycled.

　　In the past, if you want to reuse the retired batteries, the recycler can only disassemble the battery pack, test the health of each battery cell, pick out the appropriate ones and assemble them into new battery packs. And more recycling enterprises that lack the corresponding technology and manpower can only dismantle and crush the retired batteries as waste products and sell the heavy metals in the batteries directly.

　　The chip in Liao Zhicheng’s hand is like a "healthy housekeeper" on the battery. It not only "accounts" the use of the battery at all times, but also uploads the data to the blockchain platform in real time so that they cannot be tampered with. In this way, the recycler can know all the "health data" of the battery without disassembling them one by one. The reporter learned that battery packs with a high degree of "health" can be sold to 300 yuan at the time of recycling, which is three times that of the past.

　　At present, China has built the world’s largest new energy equipment blockchain platform, with more than 8 million new energy equipment on the chain. With the use of street lamps, toys and other scenes that require less battery capacity to join the cycle, it is possible to use new energy batteries more times.

　　Green cycle of new energy batteries from production to recycling.

　　After retirement, the service life of new energy batteries will become longer, but they will eventually be dismantled and recycled. How to make the new energy battery form a green cycle of energy saving and environmental protection from production to recycling?

　　China’s lithium resources account for only 7% of the world’s total, but China’s production and sales of electric vehicles account for 60% of the world’s total. Therefore, it is of great significance to extract lithium, cobalt, nickel and other metals from batteries and recycle them into new batteries.

　　The reporter learned in the investigation that at present, more than half of the retired batteries are handled by enterprises that do not have the qualification to handle them. There are some problems in dismantling and recycling, such as high energy consumption, low metal recovery rate and poor environmental protection. In view of the present situation, the Ministry of Industry and Information Technology announced four batches of white list enterprises for power battery recycling, and actively guided the regularization of power battery recycling.

　　Experts told reporters that to form a stable, green and sustainable recycling system for power batteries, unified national standards, industry standards, recycling standards and recycling channels are needed. In recent years, China has successively issued national standards such as power battery disassembly specifications and residual energy detection, so as to promote the national unified coding of power batteries. The relevant departments said that they are speeding up the formulation of the Management Measures for the Recycling of Power Batteries for New Energy Vehicles to further improve the standard system of power batteries.

Staff： Accurate Music Language

　　A special music performance was held in Montpellier, a city in the south of France. Eighteen birds played a wonderful movement on a Gibson electric guitar.

　　With the piano entering more and more families, the staff has changed from "familiar face" to "explosive red" among the general public. Because in piano teaching, the notation of staff is widely used all over the world, and only the staff can fully express the music score.

　　Notation is to music what words are to language.

　　The earliest information of human music can only be preserved from generation to generation through oral instruction. Before the modern high-tech sound carrier appeared, there was only one notation for recording and storing music. At present, the most well-known staff faithfully "writes" the composer’s creative intentions and achievements, which can be called a spectacle created by human music civilization and a microcosm of the emergence and development of music language.

　　1. The music recorded on plants opens the notation.

　　The earliest origin of staff can be traced back to ancient Greece. Music occupies a very important position in the field of knowledge in ancient Greece. The ancient Greeks used two notations, both of which used letters or similar letters as symbols. One was used to record the melody of vocal music, and the other was used to record the melody of instrumental music. Vocal music notation originated in Ionian at the end of the 5th century BC, and instrumental music notation may be earlier. It is said that the music written in the Vienna National Library on the plant products called Pa Pirus is the oldest music in the world, with a history of two thousand years.

　　Some studies also show that a city discovered in 1918, 100 miles southwest of Cairo — — In an ancient ruins in Oxilinkus, researchers found a written record of music — — A hymn fragment written on papyrus. In those days when music was usually spread by word of mouth, even the private remains scrawled on papyrus were extremely rare. This is also the only music record that survived in the first 400 years of Christianity. Above this hymn, the pitch and sound value are recorded by some alphabetic arrangement or simple auxiliary line symbols, which is also a typical feature of the earliest music score format. It has eight different notes, spanning an octave, these letters arranged in a straight line, each note corresponds to a scale, and the scale combination of long and short squares; The horizontal strokes and individual dots on the notes indicate which words should be emphasized when singing.

　　In addition, a scholar from the University of California, Berkeley, published an article in 1985, demonstrating that the earliest musical notation was found on the cuneiform tablets originating from the two river basins.

　　As the predecessor of staff notation — — Newham notation appeared in the 8th century AD. The word "Neum" comes from Greek, which means "symbol" and is a way to express music in the form of drawing. Since the 8th century, in order to prevent those uncommon hymns from being forgotten because of too long interval, monks who copied hymns added some symbols similar to language stress or punctuation at the top of the lyrics, indicating the up-and-down trend of hymns concisely. This symbol is called "Neum Spectrum".

　　In the early days, Newham notation was limited to indicating the direction of hymn tunes, and could not indicate the pitch position and note length. Later, someone creatively used a straight line to mark Newham spectrum to the top and bottom of this straight line, and defined this straight line as F, so the ancestor of staff appeared — — A line spectrum.

　　In the middle of the 9th century, a complete hymn melody copied with Newm symbols appeared. In the development of notation, some places began to arrange the upper and lower spatial distances between Neum symbols according to the size of intervals. Moreover, Newham notation indicating the pitch and interval structure of melody has gradually formed, and some symbols can indicate a single note or a group of notes, which helps people to record music melody completely. Later, this Newham spectrum gradually developed into two-line spectrum and three-line spectrum.

　　It took nearly four centuries to change from color to black and white.

　　Different from today’s black-and-white world, the staff was colorful in the process of reproduction.

　　In the 11th century, Guido D ‘Alezzo, a musician in arezzo, Italy, added Newham spectral lines to four lines, and specified the pitch as D, F, A and C, and the range was about eight degrees. Different pitches were expressed by clef or color, and the red line represented F sound, and the yellow line or green line represented C sound, which made the pitch more accurate. This kind of music score was called "four-line score", and they later became high notes in the staff. Since then, due to the need of playing, Newham’s spectrum has appeared six-line spectrum, seven-line spectrum and even eleven-line spectrum. To commemorate the invention and birth of the staff, people called Guido D ‘Alezo "the father of the staff".

　　Then, how does the staff come from "stepping on colorful auspicious clouds" return to the black and white world?

　　More and more composers are involved in the exploration of more accurate music notation. By the 13th century, the four-line score used all black lines, only a Latin letter was written at the front of the line to indicate the absolute pitch of this notation. This method gradually became popular in Europe at that time. But unfortunately, it still can’t show a clear rhythm. Especially the multi-part melody is becoming more and more complex, and people urgently need to find a way to accurately describe the length of each sound. At this time, a monk named Frank in Cologne, Germany, pioneered the different lengths of "black notes" in his book The Art of Theorem Songs. This notation, which strictly specifies the length of notes, rests and marks, is a supplement and enrichment to Newham’s spectrum and can be called a landmark improvement in the development of line spectrum.

　　In the 15th century, the trend of black notes receded, and the types of notes increased, and hollow notes appeared to represent the sound value, which is also commonly known as "white notes". With the development of line spectrum in this period, the position of pitch and the length of sound can be basically recorded, and the Fu Tou has also become a circle.

　　In order to change the situation that the spectral lines of musical scores are too many and complicated, European countries later unified Newham spectrum into five lines, and the notes that are too high or too low were expressed by adding lines, which made the recording of pitch more perfect. Since the 17th century, the staff developed on the basis of Newham’s spectrum and quantitative notation tends to be perfect, gradually finalized and has been used ever since.

　　After centuries of "tempering", the staff has gradually reached unprecedented accuracy. According to this, composers can mark the changes of volume, speed and timbre more carefully, which can be said to be "presented in detail"

　　When water is full, it overflows. Too precise music "language" was later considered by some people as a "double-edged sword". Although it can convey the composer’s creative intention in detail, it squeezes the space for the performer to improvise, which makes the musician shout "not enough". As a result, the direction of notation has changed again, and the final interpretation right of music has been returned to the performers. The performers no longer stick to "accurate presentation" but boldly release their individuality, which makes each performance unique.

　　At this point, music notation has gone through thousands of years of development, from being a summary of memos at first, to helping players repeat performances accurately, and then returning to the original point after a big circle.

　　3. The first "cross-border" album recording traditional Chinese opera comes from Mei Lanfang.

　　In the history of music development in China for thousands of years, there have been many ways of notation, such as subtractive notation, metrical notation, Lv Zi notation, etc. Up to now, except for Gongchi notation, there are a few old folk artists who are using it, and other notation methods are forgotten because they are too cumbersome.

　　Accompanied by drums, ancient people sat together, playing games and cheering for fun — — In this way, the embryonic form of early China’s music score was derived from entertainment. Drum music in the Book of Rites Throwing Pots is the oldest ancient music score in China, which appeared in the Zhou Dynasty and has a history of more than 3,000 years. There are some comma symbols in the score, which are arranged vertically in turn, as well as the words "drum", "semi-drum" and "Xue drum". Experts speculate that these are the terms related to performance, and professionals can also simulate the powerful beat from them.

　　In Guan Zi Di Yuan Pian written in the Spring and Autumn Period, a mathematical method for calculating the chord length ratio of each tone in pentatonic scale is recorded, which is called "three-point gain and loss method" in history, and the names of pentatonic scale "Gong, Shang, Jiao, Zheng and Yu" in China are completely described. As to where these five names came from, there are different opinions. Some say that they correspond to the stars, some say that they are derived from five animals, and some say that they are totems of ancient clans. All kinds of opinions paint a mysterious color on music and express the different musical concepts of China ancestors. Up to today, little is known about "Gong Shang Shu", but the five tones of "Gong Shang, Jiao, Zheng and Yu" are quite well-known. For example, in the theme song "Long Wen" of Happy Dictionary of CCTV, there is a lyric that "Gong Shang Jiao Zheng Yu, Qin Qi calligraphy and painting sing, peacocks fly southeast, and weaver girls will be cowherd &hellip. …” This song has been sung by stars many times, and it has also been on the Spring Festival Evening in 2010, which became a hit overnight.

　　Compared with the western staff and notation, China’s classical music score does not form the accurate quantification of pitch and rhythm and the transcoding of digital symbols, but only the outline record of the basic pitch and rhythm of traditional music or aria, which gives the performers and singers much more freedom and uncertainty in creation than the western music score, so it is also called "frame score".

　　The staff was introduced into China in the mid-17th century. There is a written record in Xieyun Duqu, a sequel to Lv Zheng Yi written by Emperor Kangxi in 1713, which published in detail the knowledge of western music theory such as staff, scales, roll names, etc. Although the staff at that time was only in its primary form and its symbols were very different from today’s, it was spread through this printed book.

　　The staff, which has just entered the country, is only used to record and spread the classic songs and hymns that praise God sung in the Catholic church. It was not until the end of the 19th century that it was gradually accepted and used by Chinese people. In 1930, Mei Lanfang’s operas were recorded by musician Liu Tianhua for the first time, and Mei Lanfang’s Songs was published, which is also the first "cross-border" album in China to record traditional opera music with staff.

　　4. The notation has been carried forward in China.

　　There are two kinds of musical notation: numbers and letters. The most common musical notation is numbers, and its embryonic form first appeared in Europe in the 16th century. At that time, a French Catholic priest named Suaiti wrote music songs with seven sounds, namely 1, 2, 3, 4, 5, 6 and 7, and compiled a pamphlet "New Methods of Learning plainsong and Music". In the mid-18th century, Rousseau, a famous French thinker who was famous for his book Confessions, also read the Proposal for New Musical Symbols to the Paris Academy of Sciences, and mentioned the "digital notation". Later, a group of social elites improved and popularized it, and finally formed the notation, which was also called "Galpa-Xie notation" in the west.

　　This notation was introduced to Japan in 1882. In 1903, Zeng Zhimao, one of the earliest music theorists in the history of modern music in China, published the article "The General Idea of Music Theory" in a chinese magazine published in Tokyo, introducing the knowledge of western music theory, and published six songs such as "Training" and "Spring outing" in the form of comparison between notation and staff, which is the earliest record of Chinese people using notation at present.

　　Shen Xingong, a modern music educator, was also one of the earliest disseminators of musical notation. His School Singing Collection was the first collection of musical notation written and published by China. Since then, notation has gradually spread to schools all over the country. In the 1930s, the mass singing movement of resisting Japan and saving the nation was widely carried out. At that time, famous pop songs, such as March of the Volunteers of Nie Er and The Yellow River Cantata of Xian Xinghai, were written by notation. With the widespread singing of these songs, notation gradually became popular among ordinary people in China.

　　The notation of musical notation is the closest to the popular Gong-Chi notation in China, and it is simpler and more accurate to record the height of notes by musical notation. Therefore, musical notation has developed rapidly in China, and some experts even think that China is the country that absorbs and uses musical notation the best and develops it the most in the world. Especially in the field of folk music, notation fits the characteristics of Chinese folk music, because notation records only the general framework of melody, and more needs face-to-face communication between teachers and students; On the playing method of musical instruments, Chinese folk music has many special expressive force symbols, and the use of notation is clear and clear. If staff is used, it will become complicated. These are the important reasons why notation is highly praised by Chinese folk music.

　　Of course, this is just a matter of habit. With the blending of modern Chinese and western cultures, more and more folk music also adopts the notation of line notation. In fact, in the field of folk music, there are still many places where staff can be used, and that is the ensemble moment. When all kinds of musical instruments play the same piece of music according to different parts, the powerful function of the staff is revealed, which is unmatched by the notation.

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　　No one can replace the staff or the simple staff.

　　Jacky Cheung, a Hong Kong singer who is known as the "God of Songs" in the Chinese music scene, once bluntly said that he did not know the staff, but only knew the simple music. Nowadays, at the scene of some music variety shows, some judges are repeatedly criticized by netizens because they can’t understand the staff. So, is the staff really more "advanced" than the notation?

　　Experts pointed out that in the history of music development, people have created various different notations according to their own needs, and different musical instruments, regions and traditional cultures may produce very different notations. Such as guqin, using guqin notation; Traditional Chinese opera uses the notation of gongs and drums. There is also the traditional notation of Gongchi notation in our country, but now there are the most familiar notation, staff notation and so on. We can’t simply say which notation is the best, but which method is relatively scientific. Through accurate notes and various dynamic symbols and emoticons, we can try our best to return the expression intention of the original composer.

　　Objectively speaking, staff notation and simple notation both play an important role in the field of Chinese music culture. They complement each other and have irreplaceable functions, but their users are different.

　　Notation is simple and clear. Even now, many popular music still uses notation. Compared with other notation, staff has irreplaceable advantages. It records the level of music by the position of the Fu Tou of the note on five parallel horizontal lines, and indicates the length of the note by the different shapes of the note, which can not only visually indicate the pitch of the musical sound, but also accommodate the music information in a large amount, especially in recording and writing large-scale ensemble music with wide range, numerous parts and frequent tone sandhi. Therefore, since the 18th century, the staff has become the main position of music notation, and it has been widely used in the field of professional music in the world today.

　　Nowadays, pianos have entered more and more families. In piano teaching, the notation of staff is widely used all over the world, and only the staff can fully express the music score. At the same time, the performance and singing of various music groups, the teaching of music colleges and the learning of piano children all played a very important role in the spread of staff.

　　Do you know

　　Can’t clap between concerts?

　　At the end of the year, many concerts were held together. Watching a concert is different from watching a movie. There are many unwritten rules, such as not applauding between the movements of a symphony, waiting for a complete track to enter the venue when you are late, and so on. Where did these rules come from that the enthusiastic audience couldn’t understand?

　　There was a controversy about whether there was applause between movements. Before the end of 19th century, clapping between movements was "not a thing". Mozart gets excited when he hears the applause of the audience when he plays. Once, in a letter to his father, he mentioned, "There is a passage in the middle of Allegro in the first movement, which I know the audience will like very much … … Sure enough, the audience were all in ecstasy and the applause was very warm. I expected this long ago. When I wrote this paragraph, I knew it would be very effective. At the end of the movement, this piece of music appeared again, and sure enough, the audience shouted again and asked to repeat it … …” Repeated applause made Mozart very happy. After the symphony, he even went to the Royal Garden to buy ice cream to reward himself.

　　Until the end of 19th century, there were professional cheering people in European opera houses. The function of these "masters" was to cheer in some boring opera performances. Perhaps this move is not flattering. From the end of the 19th century to the beginning of the 20th century, most audiences accepted the etiquette agreement of not clapping between movements. Moreover, it has been recognized by some composers. For example, in Mourning for the Dead, Mahler even pointed out that there should be no applause in the middle of the movement.

　　In addition, there is an important etiquette for listening to the concert, that is, you can’t be late. If you are late for some reason, you must wait for the guidance of the theater staff and wait for a complete track (not a movement) before you can enter. In fact, being late was not condemned as early as the mid-19th century, because early concerts belonged to small gatherings in aristocratic circles, and being late and leaving early was commonplace. By the end of the 19th century, after Mahler was in charge of vienna state opera, he resolutely implemented the rule that late spectators were not allowed to enter the venue, even if the royal family members were late, which became a etiquette until now.

　　There is such a saying

　　The New Year concert originated from the old Strauss.

　　The New Year is a common festival for people all over the world. There are many ways for people to celebrate the New Year, but holding a high-level concert is a program in major cities all over the world, welcoming the beginning of the new year with relaxed and wonderful music.

　　The tradition of holding concerts in the New Year originated in Vienna. On December 31st, 1847, Johann Strauss I, the founder of the Strauss music family, held an open-air concert in the suburb of Vienna. The repertoire included symphonies, waltzes and polkas, which were warmly welcomed by the audience, so that the concert didn’t end until dawn the next day. This is the origin of the Vienna New Year Concert.

　　Today, the annual New Year Concert held in Vienna Golden Hall is still the most eye-catching annual music event in the world. Most TV stations and radio stations around the world broadcast live, with tens of millions of listeners. Inspired by this tradition, many countries or cities in the world have also held New Year concerts to celebrate the arrival of the New Year.

　　the whole wide world

　　Austrian composer’s manuscript sells at sky-high price

　　The original manuscript of the score of Austrian composer gustav mahler’s Second Symphony was sold for 4.5 million pounds at an auction held in London, England recently. The 232-page score set a new record for the auction of the score.

　　The music seller is the family of Gilbert Kaplan, an American economist and businessman who died two years ago. There is an amazing story behind the score. According to the Daily Mail, Kaplan was fascinated by this symphony, also known as Resurrection, after listening to it at Carnegie Hall in new york in 1965. Never having studied conducting, he is determined to conduct the best orchestra in the world to perform this piece of music one day and put his determination into action.

　　Kaplan once described the feeling of listening to Resurrection as follows: "When I entered the concert hall, I was alone, but when I came out, I felt like I was struck by lightning." In the next 17 years, Kaplan traveled all over the world to listen to the performance of this symphony, and discussed his experience with professionals including conductors whenever he had the opportunity. In 1982, he finally stepped onto the stage of Lincoln Center in new york and realized his wish under the witness of many celebrities.

　　Photo courtesy of this edition/vision china

College students are enthusiastic about growing rice, but the new agricultural science is not as simple as farming.

　　"Breakfast, a bowl of boiled rice with pickles, full of rice, sweet back." Eating his own hybrid rice, Liu Haolin, a sophomore majoring in agriculture at the Agricultural College of Sichuan Agricultural University, has an indescribable satisfaction.

　　Recently, the news that sophomores successfully planted hybrid rice appeared in Weibo Hot Search. In late April this year, the Agricultural College of Sichuan Agricultural University held a hybrid rice planting and whole growth period management skill competition. Online registration was full just two minutes after it was opened, and many students failed to sign up. In late September, three hybrid rice plants planted by Liu Haolin’s group successfully passed the teacher’s acceptance. Some people praised and others scoffed at the fact that the sophomore boys planted hybrid rice, thinking that it was just the basic skill of agronomy, and some people thought that studying agriculture was just learning to farm.

　　Does the popularity of planting competition in agricultural colleges mean that planting is a necessary skill for agronomy majors? What is special about the hybrid rice planted in the competition? Under the background of new agricultural science, what changes have taken place in agricultural professional education in colleges and universities? A few days ago, the reporter of Science and Technology Daily conducted relevant interviews.

　　Cutting-edge technology into agricultural competition

　　In the eyes of many people, the major of agronomy is to learn farming, and you can learn how to do species work at home without even going to college, so that the farmland can be productive. However, in Liu Haolin’s view, studying agronomy is to contribute to the national agricultural development. "Agronomy taught me how to greatly increase production, how to scientifically farm, how to cultivate new varieties, etc., which is absolutely different from farming at home."

　　"This is the public’s misunderstanding of agronomy, which is a modern science that uses science and technology to arm crop production." Ren Wanjun, deputy dean of the Agricultural College of Sichuan Agricultural University, said that planting is one of the most basic skills in agronomy, but in addition to its production function, planting is more important to lay the foundation for theoretical research on crop biology and ecology, new variety breeding, cultivation technology innovation and management model innovation.

　　During the competition, in order to let students feel the cutting-edge technology in the field of planting, the college applied the latest achievements of the national key research and development plan to all aspects of the competition.

　　In terms of varieties, combined with the adaptability of mechanical transplanting of hybrid indica rice and the demand for high quality and high efficiency, the competition adopted the newly established variety screening index system with "daily yield" and "good taste" as the core; In the two links of seedling raising and planting intubation protection, the high-efficiency seedling raising technology and the green cultivation technology of high-quality hybrid rice with good quality and high quality are adopted respectively.

　　The college will organize special personnel to carry out training on the technical application of each link. "The purpose of the training is to enable students to personally experience and master these advanced technologies and help them better cultivate rice." Ren Wanjun said.

　　In August, pests first appeared, and Liu Haolin, who wanted to kill insects quickly, accidentally took too many drugs and burned seedlings. As a result, there was no progress when it was time to heading. Liu Haolin, who was thinking about how to feed rice while eating and sleeping, suddenly thought of what the teacher had said in class, so he solved this problem. He said: "Agriculture needs to combine theory with practice. Although there will be setbacks during the competition, the key is to find problems and master methods through practice."

　　"The whole competition is equivalent to laboratory planting, and every link can be managed accurately. Because there are fewer seedlings planted in the laboratory, the lighting conditions and soil conditions are not well planted in the field, so its management is more difficult than field planting, but it also exercises and tests students more. " Ren Wanjun said that for scientific research and teaching, laboratory planting is of great value, because each link is controllable, so we can know more clearly the reasons for some phenomena in each link and determine the effect of each technical measure.

　　He said that any agricultural research results need to be combined with laboratory and field, and repeated experiments. After the results are planted in the laboratory, they need to be tested by field experiments before they can be popularized, which takes a long period.

　　Cross-discipline to create comprehensive talents

　　The fiery competition is actually a microcosm of the construction of new agricultural science. In June this year, the Anji Consensus — — The announcement of China Declaration on the Construction of New Agricultural Sciences marks the official start of the construction of new agricultural sciences in China, and the development of higher agricultural and forestry education has entered a new era. Since the announcement of the new agricultural science, what changes have been made in the education of agricultural specialty in colleges and universities?

　　"The focus of the new agricultural science is to transform the traditional agronomy specialty with modern biotechnology, engineering technology, information science and technology, so we should focus on combining these technologies with modern agronomy and integrating them into the teaching, scientific research and practice of personnel training." Ren Wanjun said that to take the road of innovation and subject integration, we should not only integrate the latest scientific research achievements and modern high-tech into specialty construction and course teaching, but also deepen the interdisciplinary, strengthen the construction of emerging interdisciplinary fields such as mechanized crop cultivation, precision cultivation, intelligent agriculture and biological breeding, put forward new theories and methods, realize the modernization of agronomy, and let universities lead the development of new agronomy.

　　The reporter saw that in the training plan of the college, there are not only basic and professional theoretical courses such as plant physiology, soil and fertilizer science, crop cultivation science, farming science and crop breeding science, but also general courses such as English, ideological and political science, mathematics, chemistry and biology, as well as ideological and political courses for agricultural students to "learn from agriculture and love agriculture" and "strengthen agriculture and promote agriculture". At the same time, interdisciplinary courses such as intelligent agricultural technology and application, agricultural economy and management, plant biotechnology, molecular biology, agricultural industrialization, agricultural standardization and crop production mechanization have also been included in the training plan. Ren Wanjun said that agricultural production should take the modernization road of mechanization, standardization and informationization. As a high-tech discipline, agronomy is a complex comprehensive specialty, so the cultivation of agricultural talents should also be a systematic comprehensive project.

　　Innovation and entrepreneurship take on the responsibility of revitalization

　　"The most distinctive feature of the new agricultural science in our college is to cultivate students ‘ Willing, capable, hardworking and practical ’ ‘ Sigan ’ Traits. " Ren Wanjun said that agronomy itself has high practical requirements. Under the background of new agricultural science, the mastery and application of technology need to further deepen the practical requirements of agronomy. Therefore, it is particularly important to cultivate students’ practical ability and innovative consciousness.

　　"In the process of practical teaching, the most important thing is to cultivate students’ innovative and entrepreneurial ability. In addition to learning the basic operation of planting, students should learn how to solve problems, including theoretical problems, technical problems, production problems, management problems, benefit problems, etc., and constantly optimize their thinking and methods for solving problems. " Ren Wanjun said that agricultural science and technology are constantly developing, and students need to have the ability to innovate, not only to absorb and master new things, but also to continuously develop and create new theories and technologies.

　　In order to closely combine practical teaching with the cultivation of innovation and entrepreneurship, the college has established a training path of undergraduate talents with "indoor and field combination, scientific research transformation teaching, classroom cooperation, innovation and entrepreneurship education". In addition to setting up various skills competitions such as hybrid rice planting and whole growth period management, seed quality testing, specimen making, etc. in the school, the college also allows every undergraduate to "join the team, each with a project", so that every student can enter the teacher’s research team, participate in scientific research projects, and cultivate innovation and entrepreneurship ability in scientific research practice.

　　In addition, the college has more than 30 off-campus practice bases and expert compound, which can carry out teaching and scientific research practice for students to complete course practice and graduation practice, and serve local economic development while being familiar with actual agricultural production and work. Ren Wanjun said that the College closely combines talent training with the abundant crop resources and diversified production structure in Southwest China, meets the new requirements of the integration and development of rural primary, secondary and tertiary industries in Southwest China through co-construction and co-education in Industry-University-Research, implements the combination of agriculture, education and Industry-University-Research cooperation, and strives to improve students’ comprehensive ability, cultivate a group of high-quality compound agronomists with multi-disciplinary backgrounds, cultivate more new talents who know and love agriculture, and shoulder the responsibility of rural revitalization.

Can new energy vehicles run fast without subsidies？

　　Recently, the largest public centralized charging station in Henan Province — — "United Fast Charging" was put into operation in Zhengzhou, and all charging piles were charged with high-power DC fast charging, which can meet the requirements of charging more than 100 new energy vehicles at the same time. The picture shows the driver preparing to charge the new energy vehicle. Photo by Zhang Tao (Zhongjing Vision)

　　After the subsidy retreat, domestic new energy vehicles will not only face competition with traditional fuel vehicles, but also compete with foreign new energy vehicle brands. Impressing consumers with suitable and high-quality products may be the most effective means for new energy vehicle manufacturers to resolve market risks. The core of competition among new energy automobile manufacturers is the competition of product technology and service.

　　With the end of the first half of 2019, new energy vehicles have truly entered the post-subsidy era.

　　Chen Shihua, Assistant Secretary-General of China Association of Automobile Manufacturers, said that the current new energy vehicle market is still a market stimulated by policies, and with the support of national and local policies, it is in a rapid rising cycle. The decline of this subsidy is expected to have little long-term impact on the industry, and the previous prediction of the annual production and sales of 1.6 million new energy vehicles in 2019 will remain unchanged.

　　After waiting and seeing, the price increase is inevitable.

　　June 25th is the last day of the switching period between the subsidy policy for new energy vehicles in 2018 and the subsidy policy for new energy vehicles in 2019. Since June 26th, consumers have enjoyed the most subsidies or reduced them by 58%.

　　"The withdrawal of subsidies mainly takes into account that the development of the new energy automobile industry has begun to take shape." Zhou Yi, assistant researcher of the Ministry of Industry of the State Council Development Research Center, said. Before 2014, the output of new energy vehicles was very small, less than 20,000. In 2014, the output jumped to 78,000. In 2018, the sales of new energy vehicles in China reached 1.256 million, accounting for more than half of the world’s total, with remarkable achievements.

　　In fact, the rapid growth of new energy vehicles in China in the past is inseparable from subsidies. According to the "Announcement on the Preliminary Review of Subsidies for the Promotion and Application of New Energy Vehicles in 2016 and Previous Years" published on the website of the Ministry of Industry and Information Technology in March this year, nearly 12.6 billion yuan of subsidies will be distributed to nearly 100 enterprises, of which BYD will become the biggest beneficiary with 2.689 billion yuan, and Geely will rank second with 1.111 billion yuan.

　　With the subsidy for new energy vehicles declining year by year, independent car companies will naturally be affected to varying degrees, especially whether the price of new energy vehicles will increase, which has become the focus of consumers’ attention.

　　The reporter recently visited some 4S stores in Beijing, such as Chery, BYD and GAC New Energy, and has not seen a clear price increase notice. They are all selling cars at the subsidy standard of 2018.

　　Chen Shihua said, "At present, the profit rate of new energy vehicles is very low, and it is difficult for car companies themselves to bear the reduction of subsidies." "After the subsidy has dropped, the cost of car companies has increased substantially. If consumers do not accept the price increase, it will be difficult for market demand to start effectively." Cui Dongshu, Secretary-General of the National Passenger Car Market Information Association, said that the subsidy for new energy vehicles is much lower than the cost reduction of car companies, and the profit pressure of new energy car companies is greater. Car companies should not only cover manufacturing costs, but also consider the capital cost of subsidies that are not in place, so they will definitely raise prices.

　　Competition will be more intense.

　　"In recent years, in addition to the increase in quantity, the quality of new energy vehicles and the development of industrial chain have also been greatly improved." Zhou Yi said.

　　From the quality point of view, the battery life is generally on the rise. A-class electric vehicles with a standard cruising range of more than 400 kilometers have become the mainstream, and the intelligent interconnection is also developing continuously. The level of automatic driving test is getting higher and higher, and the localization replacement rate and globalization level of parts and components are also constantly improving. From the industrial chain point of view, the upstream and downstream industrial chains of new energy vehicles are more complete, and a number of excellent enterprises have emerged in the fields of power batteries, non-battery accessories and other parts, complete vehicles such as independent brands and new Internet forces, and manufacturing and operation of charging piles.

　　And the fast-growing new energy automobile industry will be affected after stepping on the "brake" of subsidy retreat?

　　"The challenge is that the competition will be more intense in the future." Zhou Yi said that after the withdrawal of subsidies, domestic new energy vehicles not only face competition with traditional fuel vehicles, but also with foreign new energy vehicle brands, and there is fierce competition within domestic new energy vehicles.

　　Lu Fuyong, a lecturer in industrial economy and national economy in university of international business and economics, has been paying attention to the development of new energy automobile industry in recent years. He told reporters that in the era of subsidies for new energy vehicles, there are four aspects of market risks: First, the competition in the overall market will be further intensified, and the subsidy policy will make the competition more intense, and the industry will gradually move toward the survival of the fittest. In this process, traditional car companies still have certain competitive advantages. Second, the real demand of consumers will gradually become clear. In the past, due to the support of policies, the market has always overestimated the real demand of consumers, and it is very likely that the market demand will fall back in the short term. The third is the risk of capital. In recent years, the new forces of car-making have risen rapidly with the help of capital. As the sales of new energy vehicles move from hot to stable, there is uncertainty whether these capitals will still be active in the industry. The fourth is the technical service risk.

　　Lu Fuyong believes that how to grasp the real needs of consumers in the post-subsidy era and impress consumers with suitable and high-quality products may be the most effective means for new energy vehicle manufacturers to resolve market risks. "In the future, the competition of new energy automobile manufacturers will gradually shift to the comprehensive value competition of products, and the core is the competition of product technology and service."

　　Lu Fuyong said that with the growth of new energy vehicles and the extension of service life, traffic and safety accidents related to new energy vehicles will further increase, and the short service life of new technologies will increase product risks; At the same time, new energy vehicles recalled due to product quality problems are also accumulating. The core to solve these problems is still to improve product quality and technical services, which is also the main difficulty faced by new energy vehicle manufacturers.

　　Intelligentization will become the commanding height.

　　"In 2019, China’s automobile market will still run at a low speed, but new energy vehicles will continue to grow. New energy automobile products should be customized in design, intelligent in function and platformized in development. " Shi Jianhua, Deputy Secretary-General of China Automobile Industry Association, said that with the rapid advancement of scientific and technological revolution, the new generation of information technologies such as 5G, cloud computing and artificial intelligence are deeply integrated with automobile transportation and other fields, which constantly promotes the formation of multi-dimensional information interaction networks between cars, roads, people and clouds, and people’s production and lifestyle are undergoing profound changes. Smart cars have become the commanding heights of the future development of the automobile industry.

　　Shi Jianhua believes that in the future, the automobile industry should take green and intelligence as the development direction, and will focus on breaking through the key components of fuel cell technology and related industrial chains, advance the research and development and industrial application of intelligent driving technology, enhance the green and intelligent level of the industry, and accelerate the development of new energy and intelligent networked vehicles.

　　Zhou Yi said that at present, there is a trend of "interconnection, autonomous driving, sharing and electrification" in the global automobile industry, and the networking of vehicles, autonomous driving and electric vehicles are closely related, and with the rise and application of 5G technology, it is expected that the application scenarios of electric vehicles under 5G will be more abundant in the future. In this context, the new energy vehicle market will be polarized in the future, and a few car companies will stand out because of their technical and cost advantages.

　　"Whether new technologies and new industrial formats such as autonomous driving, car networking, intelligent transportation and driverless taxis can be commercialized on a large scale depends entirely on many factors such as cost, technology maturity and consumer acceptance." Zhou Yi said, but what is certain is that China has taken the lead in international exploration in these fields due to its huge market scale and abundant capital market, and it is expected to lead the global development in the future. (Economic Daily China Economic Net reporter Liu Wei)

During the Spring Festival, the outpatient arrangements of major hospitals in Fuzhou were announced!

The following article comes from Haidu Youzhi Medical Group.

There is a doctor in the sea.

Let the patient find the right doctor

According to the notice of the General Office of the State Council, the holiday arrangements for the Spring Festival in 2022 are as follows: from January 31st (Monday, New Year’s Eve) to February 6th (Sunday, the sixth day), the holiday will be suspended for 7 days. Go to work on January 29th (next Saturday) and January 30th (next Sunday). While enjoying the holiday, I especially remind you: reduce the gathering of people and strengthen personal protection!

The Spring Festival holiday arrangements of major hospitals in Fuzhou in 2022 are as follows

Fujian Provincial Hospital and Jinshan Provincial Hospital

1, January 29th (Saturday) according to Monday’s shift;

2, January 30th (Sunday) on Thursday;

3. Rest all day from January 31st to February 2nd;

4. The holiday clinic will be closed in the afternoon from February 3rd to February 6th.

On the 5th and 7th (Monday), normal outpatient service will be resumed.

Union medical college hospital affiliated to Fujian medical university

The First Affiliated Hospital of Fujian Medical University

1, January 29th (Saturday) for January 31st (New Year’s Eve, Monday) full-time outpatient service, January 30th (Sunday) for February 4th (fourth day, Friday) full-time outpatient service;

2, January 31st (New Year’s Eve, Monday) to February 3rd (third day, Thursday) clinic closed;

3, February 4 (fourth day, Friday), 6 (sixth day, Sunday) morning holiday clinic;

4. Regular Saturday clinic on the morning of February 5 (the fifth day, Saturday);

5, during the holidays, emergency 24 hours;

6. On Monday, February 7th, the whole hospital will go to work normally.

Fujian Cancer Hospital

1. We have a holiday from January 31st (Monday, New Year’s Eve) to February 6th (Sunday, the sixth day), with a total of 7 days.

2. Go to work on January 29th (Saturday) and January 30th (Sunday), among which, on January 29th, the outpatient clinic will be visited by experts on Thursday, and on January 30th, the outpatient clinic will be visited by experts on Friday.

3. Go to work normally on February 7th (Monday, the seventh day).

4. During the holiday, emergency patients related to tumor can go to the emergency room for treatment.

Fujian Provincial Maternal and Child Health Hospital

1, January 31st (New Year’s Eve) to February 6th (sixth day) holiday, a total of 7 days.

2. Go to work normally on January 29th and 30th, in which outpatient service will be arranged on Monday on January 29th (Saturday) and Tuesday on January 30th (Sunday).

3. Go to work normally from February 7th (the seventh day).

4. During the holiday period, the emergency department will be arranged all day and some holiday clinics will be opened.

Fujian province maternity hospital

1, January 31st (New Year’s Eve) to February 6th (sixth day) holiday, a total of 7 days; Go to work normally from February 7 (seventh day).

2. During the holiday period, the emergency department will be arranged all day, and the obstetrics department will open holiday clinics, and relevant patients will see a doctor in the emergency department area.

Fujian Children’s Hospital

1. During the Spring Festival holiday, the emergency department is open 24 hours. At the same time, holiday clinics and some expert clinics are arranged, as follows:

2, nucleic acid sampling arrangements are as follows:

Fujian Second People’s Hospital

1. On January 29th (Saturday), arrange the shift on January 31st (Monday);

2. On January 30th (Sunday), arrange the class on February 4th (Friday);

3. Health Management Center (preventive treatment): It will be closed for 7 days from Monday, January 31st to Sunday, February 6th. During the holiday period, the outpatient clinic will be closed after the examination.

Fujian provincial organ hospital

First, outpatient service (including oral center):

1. On January 29th (Saturday), the expert outpatient service will be conducted as usual, and the general outpatient service will work all day;

2. On January 30th (Sunday), the specialist clinic will be scheduled on February 3rd (Thursday), and the general clinic will work all day;

3. From January 31 (New Year’s Eve, Monday) to February 3 (third day, Thursday), there will be a full-day holiday and 24-hour emergency;

4. From February 4 to February 6 (the fourth day, Friday to the sixth day and Sunday), the morning shift is arranged according to holidays, and the expert outpatient service is carried out as usual, and emergency treatment is carried out in the afternoon.

Second, the physical examination center:

1, January 31st (New Year’s Eve, Monday) to February 5th (fifth day, Saturday) for 6 days;

2. On the morning of February 4th (fourth day, Friday) and February 5th (fifth day, Saturday), customers who need a physical examination paper report can contact by phone;

3. Go to work normally in the morning on February 6 (the sixth day and Sunday) and have a holiday in the afternoon; Go to work as usual on February 7 (the seventh day and Monday).

Third, nucleic acid detection:

1, January 31st (New Year’s Eve, Monday) in the morning, February 3rd (third day, Thursday) in the morning, February 4th (fourth day, Friday) to February 6th (sixth day, Sunday) in the morning and afternoon at the nucleic acid detection sampling point (the slope between the right side of the hospital gate and the physical examination center).

2. Opening hours: 08:00-11:00 am and 14:30-16:30 pm. The rest of the time in the emergency department billing and sampling.

Fujian Provincial People’s Hospital

1, January 31st (Monday) to February 6th (Sunday) holiday, a total of 7 days;

2. The medical examination center will be closed from January 31st (Monday) to February 4th (Friday);

3, emergency 24 hours on duty;

4. Office hours of holiday clinics: 8: 00-12: 00 am and 14: 00-17: 00 pm.

The 900th Hospital of Joint Logistics Support Force

1, January 31st (New Year’s Eve, Monday) to February 3rd (third day, Thursday) all day outpatient rest;

2, February 4th (fourth day, Friday) to February 6th (sixth day, Sunday) morning holiday clinic, clinic rest in the afternoon;

3, January 29th (Saturday), January 30th (Sunday), respectively, according to Monday and Tuesday outpatient scheduling normal clinic all day;

4, during the holiday season, emergency 24 hours.

Armed Police Fujian Provincial Corps Hospital

During the Spring Festival, there will be 24-hour emergency treatment and outpatient service will be closed.

Fujian Third People’s Hospital

1. During the Spring Festival holiday, the hospital will implement holiday outpatient service, and the doctor’s visits will be subject to whether WeChat official account can make an appointment;

2. Outpatient service arrangement: 8:00-12:00 am and 14: 30-17: 30 pm;

3. Emergency arrangement: 24-hour emergency consultation;

4. Physical examination department arrangement: The physical examination department will be closed from January 31st to February 6th, 2022.

Fujian Provincial Rehabilitation Hospital

1, internal medicine from January 31st to February 6th all-day clinic;

2. The orthopedics and traumatology department will have a normal clinic all day from January 31st to February 4th, and a normal clinic in the morning from February 5th to February 6th;

3, stomatology, children’s rehabilitation department on January 31, normal outpatient service all day;

4, emergency surgery on February 1st, February 4th morning normal clinic;

5. Convenience clinic: normal clinic on the morning of February 4th;

6. The acupuncture department conducts normal outpatient service in the morning from January 31st to February 3rd and February 5th to 6th, and conducts normal outpatient service all day on February 4th;

7. The massage department conducts normal outpatient service in the morning from January 31st to February 2nd, and conducts normal outpatient service all day from February 3rd to February 6th;

8. Pediatrics, Gynecology, Ophthalmology, and Otolaryngology will have normal outpatient clinics all day on February 6;

9. The physical examination department opened normally on the morning of February 6;

10. Nucleic acid was collected normally in the morning of February 4th;

11. Working hours on holidays:

Outpatient service: 8: 00-12: 00 am; 14: 30-17: 30 pm;

Physical examination department: 7:30-12:00 am

Nucleic acid detection and collection: 8: 00 am-11: 30 am

Fujian Provincial Hospital for the Aged

1, January 29th (Saturday) all-day clinic, according to the schedule on Thursday;

2, January 30th (Sunday) all-day clinic, according to the Friday shift;

3, January 31-February 3 (Monday to Thursday, Lunar New Year’s Eve to the third day);

4. On February 4 (Friday, the fourth day of the lunar calendar), the general internal medicine clinic was held in the morning and stopped in the afternoon;

5. On February 5 (Saturday, the fifth day of the lunar calendar), the clinic of comprehensive internal medicine and stomatology was held in the morning, and the clinic was closed in the afternoon;

6. On February 6 (Sunday, the sixth day of the lunar calendar), the clinic of comprehensive internal medicine and stomatology was closed in the morning and stopped in the afternoon;

7. On February 7 (Monday, the seventh day of the lunar calendar), the whole hospital will go to work normally;

Location of comprehensive internal medicine clinic: 6th floor, Building 1, please tell each other.

Fuzhou First Hospital

1, during the holiday, the emergency department for 24 hours; The expert outpatient service is opened normally according to the outpatient schedule. If there is any temporary change, it shall be subject to the announcement made by the hospital on the same day.

2, medical center holiday notice:

From January 29th (Saturday) to January 30th (Sunday), the physical examination will be received normally at 7:30-12:00 am, and the report will be available at 14:30-17:00 pm. January 31st (Monday)-February 6th (Sunday) is a national holiday, and the medical examination will be suspended for 7 days, and the medical examination report will be suspended.

Fuzhou Second Hospital

1, January 29th, January 30th for the original daily clinic (both in the morning);

2. On January 31st (New Year’s Eve), the clinic opened normally in the morning and closed in the afternoon;

3. Suspension of outpatient service from February 1st to February 3rd;

4. On February 4th, the outpatient service returned to normal;

5. During the Spring Festival holiday, the emergency department will maintain 24-hour consultation.

Meng Chao hepatobiliary hospital

1. From January 31st to February 3rd (from Grade One to Grade Three), the outpatient service of Meng Chao Hepatobiliary Hospital was suspended. The rest of the time, the clinic will proceed as usual.

2. From January 31st to February 6th (from New Year’s Eve to the sixth day), nucleic acid testing (from 18: 00 to 8: 00 the next day) will be conducted as usual.

Fuzhou children’s hospital

1, February 1 (the first day) stop clinic, January 31 (New Year’s Eve), February 2 (the second day), February 3 (the third day), February 4 (the fourth day), February 5 (the fifth day), February 6 (the sixth day) experts, specialist clinic normal clinic, specific to the day of the actual doctor (see

2. Emergency department and fever clinic are open 24 hours during holidays. Parents of non-emergency children are requested to arrange the visit time and make an appointment.

Fuzhou traditional Chinese medicine hospital

1. Emergency: 24-hour consultation;

2. General outpatient service and specialist outpatient service: On January 29th (Saturday), the outpatient service will be scheduled on Monday; On January 30 (Sunday), the clinic will be opened on Friday; From January 31 to February 3 (New Year’s Eve to the third day, Monday to Thursday); On February 4 (fourth day, Friday), the clinic was scheduled to open on Friday; On February 5 (the fifth day, Saturday), the clinic was scheduled to open on Saturday morning; Stop the clinic on February 6 (the sixth day, Sunday); On February 7 (Monday, the seventh day), the clinic was opened normally;

3. Health management (physical examination) center: the inspection will be closed from January 31 to February 6 (New Year’s Eve to the sixth day, Monday to Sunday); On February 7 (Monday, the seventh day), the inspection was started normally.

Fuzhou Maternal and Child Health Hospital

The ultrasound department, laboratory, radiology department, pharmacy and ward work normally.

Fujian University of Traditional Chinese Medicine Traditional Chinese Medicine Hall (including Medicine Hall)

1. The clinic will be suspended from January 31st (New Year’s Eve) to February 6th (the sixth day of the first month); From February 7 th, the outpatient service will be resumed;

2. Traditional Chinese Medicine (Special Needs) Nutrition Specialist: The clinic will be closed from January 30th to February 8th; Pediatric physique conditioning department of traditional Chinese medicine: closed from January 30 to February 6; Acupuncture Gynecology: The clinic will be closed from January 31st to February 8th.

Southeast ophthalmology hospital

1, the implementation of holiday-free hospitals, eye clinics, emergency as usual, the specific arrangements are as follows:

Ophthalmic outpatient service is carried out as usual: 8: 00-12: 00 am; 14:30-17:30 pm.

2. Myopia laser surgery, cataract surgery and other operations will be suspended from New Year’s Eve to New Year’s Day (January 31-February 3), and other operations will be carried out as usual;

3. Eye emergency/fireworks eye injury, the hospital has set up a green channel for 24-hour emergency treatment. In case of injury, patients can go to the Southeast Eye Hospital Taijiang Campus (No.35, West Second Ring Road, Taijiang District) and Cangshan Campus (No.179, Liaoyuan Road, Cangshan District) for treatment.

Meikepu dentistry

1. From January 31st to February 3rd (New Year’s Eve-the third day), Jinan General Hospital, Qunsheng Clinic and Dongda Clinic of Fuzhou Meikepu Dental Chain were treated as usual;

2. At other times, all the hospitals in the Meikepu dental chain receive medical treatment as usual.

Fuzhou ophthalmic hospital

During the Spring Festival holiday, patients will be treated normally and provided with 24-hour emergency services.

Fuzhou zhongde orthopedics hospital

During the Spring Festival holiday, the outpatient department of Fuzhou Sino-German Orthopedic Hospital opened as usual, and the orthopedic emergencies such as replantation of severed fingers and fracture and trauma were treated 24 hours a day.

Original title: "During the Spring Festival, the outpatient arrangements of major hospitals in Fuzhou were announced! 》

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