月度归档： 2024 年 4 月

The penetration rate of private cars in China has been very high. However, at this stage, most people still choose to spend more on cars than on tools. Under this trend, most people are getting more and more expensive to buy cars. The original budget was about 200,000, but in the end, they spent 400,000. But after using it for a period of time, I complained repeatedly and regretted my irrationality. What is the appropriate budget or price for buying a car? One algorithm is that the car price you can afford is about 1-2 times the annual household income balance. Of course, the market can’t be missed, and catching up with the larger preferential sales will definitely save a lot of money. Take BYD Qin Wei as an example today to see the national real transaction price, preferential discount, sales volume, value preservation rate and other information of new cars, so as to help you understand the market situation of a car more comprehensively.

The biggest discount of BYD Qin’s transaction price in the past month reached 8.35 fold, the cash of new cars dropped by 11,300 yuan, and the national sales of new cars started at 54,200 yuan. The point price is for reference only, and the actual transaction price is subject to the local dealer.

The figure below shows the sales data of BYD Qin. The national sales volume in the last month was 156 vehicles. I wonder if BYD is still satisfied with this result. Most people will follow the sales volume when buying a car, which is the main basis for most people to judge whether a car is good or not without in-depth understanding of a car. Although it is not accurate, it is not groundless, but if you have higher requirements for car selection, you need to make more efforts to fully understand it.

When we buy a car, we need to consider many factors, among which the preservation rate is also very important. The low preservation rate of the car indicates that the overall quality of the car is poor, while the high preservation rate indicates that the market is highly recognized. The chart below shows the value-preserving rate of BYD Qin. Is it within your acceptable range?

When we buy a car, we will pay attention to all aspects of this model in advance, especially the posts and word-of-mouth posted by car owners in major forums and vertical websites. Apart from the navy, there are still some car owners’ real car experience that is worth learning. Let’s take a look at BYD Qin’s word-of-mouth score. BYD Qin’s comprehensive score is 4.78, and the result is not bad, so BYD Qin can consider it.

If you have seen the above, you still have doubts about whether BYD Qin is worth buying, then you can also look at the performance of BYD Qin Jingpin. Among the following competing products, Jetta VA3 sold the most last month, with 5,358 cars. There is always one for you.

If the price of BYD Qin is suitable in the near future, then the friends will hurry! Linkage promotion in many places across the country, and there are even more discount models as low as 30%.

On the car home Anqing preferential promotion channel, preferential activities are being carried out. As an SUV model that has attracted much attention, the price of Starway Eta Ursae Majoris in Anqing has dropped to the lowest starting price of 137,800 yuan. This promotion can enjoy a maximum discount of 15,000 yuan, which provides excellent car purchase opportunities for the majority of riders. If you want to know more about the discount, you can click the "Check the car price" button in the quotation form to get a higher discount.

Starway Eta Ursae Majoris is a stylish and dynamic SUV. The front face design of this car is very unique, with a large area of chrome decoration and sharp LED headlights, which makes the whole car look very delicate. The air intake grille adopts a hexagonal design, with smooth lines and three-dimensional body shape, which makes the whole car look more dynamic. Overall style, Starway Eta Ursae Majoris pays attention to fashion and sense of science and technology, and its body lines are smooth and atmospheric, and at the same time it combines a sense of modernity and futurity. The appearance design of this car system is very in line with the aesthetic needs of modern consumers for the appearance of the car, leaving a deep impression on people.

The body size of Xingtu Eta Ursae Majoris car series is 4781*1920*1671, the wheelbase is 2815mm, the front tread is 1641mm and the rear tread is 1642mm. The car’s side lines are smooth, showing a dynamic and steady style, showing the unique design charm of Eta Ursae Majoris. At the same time, the front tyre size is 235/55 R19, and the rear tyre size is 235/55 R19, which is equipped with wide tires to provide better handling and driving stability for drivers. The rim design of Eta Ursae Majoris car series is fashionable and atmospheric, which adds a sense of luxury to the whole car.

Starway Eta Ursae Majoris’s interior design style is fashionable and simple, paying attention to details and comfort. The steering wheel is made of leather, which feels comfortable and supports manual adjustment up and down and back and forth, so that the driver can find the most comfortable position. The 12.3-inch central control screen has a large size and clear display, and supports multimedia, navigation, telephone, air conditioning, sunroof and window voice recognition control systems, so that drivers can operate the vehicle more conveniently. The front and rear rows are equipped with USB and Type-C interfaces, which is convenient for passengers to charge. The front row also has mobile phone wireless charging function. The seat is made of imitation leather. The main seat supports front-back adjustment, backrest adjustment and height adjustment (2-way), and the auxiliary seat supports front-back adjustment and backrest adjustment. The second row of seats supports backrest adjustment, and the rear seats can be laid down in proportion, providing passengers with more space and comfort. The overall interior design is simple and clear, which meets the aesthetic needs of modern people.

Starway Eta Ursae Majoris is equipped with a 2.0T 261 horsepower L4 engine with a maximum power of 192 kW and a maximum torque of 400 N m.. The engine is matched with a 7-speed wet dual-clutch gearbox, which provides excellent power performance and smooth shifting experience for the vehicle. No matter on urban roads or highways, Starway Eta Ursae Majoris can provide you with abundant power support.

In the evaluation of car home car owners, we can see that Starway Eta Ursae Majoris has some bright spots in its exterior design, especially the shape of the side and the rear of the car has been well received by car owners. However, the design of the front of the car is more general, and it is biased towards the shape of new energy vehicles. In addition, the owner also mentioned that the four exhaust pipes at the tail are too deliberate, giving people an unnatural feeling. In terms of body workmanship, the owner thinks that the overall performance is above average, but the gaps in individual positions are still large and the two sides are not completely consistent. Although there are some problems in some details, the stylish appearance and four-wheel drive configuration of Starway Eta Ursae Majoris still attract the attention of many car owners. It is believed that with the continuous optimization and improvement of Starway Eta Ursae Majoris, the future models will be more excellent and bring better driving experience to consumers.

IT House reported on April 7th that recently, some netizens posted that they had bought the original version of Xiaomi SU7 car, but the car had lost paint, so they could only make up the paint and compensate 5000 points (the purchasing power in Xiaomi Mall is equal to 500 yuan) and then deliver it normally.

According to the cold and warm video report, after Ms. Mo refused, the other party proposed a solution of compensation of up to 20,000 points, which did not support the replacement of a new car, and the deposit for returning the car could not be refunded, which was rejected by Ms. Mo again. Ms. Mo insisted on a new car.

In this regard, Xiaomi Automobile customer service said that it is impossible to replace a new car, and it will take a long time to reorder. It can be negotiated with the delivery center, and relevant policies will be introduced to solve such problems. The staff of Shenzhen Xiaomi Delivery Center said that when it comes to the privacy of the owner, there will be a person in charge of the delivery center to handle it.

After the release of Xiaomi’s first car, SU7, the attention of netizens was very high. For this reason, Xiaomi officially launched nine episodes of "Answering questions from netizens".

Wen | Wen Jiajia

Producer | Lan Xi

Half a month after Li Jiaqi’s inappropriate remarks, Hua Xizi, who had been bombarded by the whole network and the public relations team left, was finally "crazy".

On the afternoon of September 26th, Hua Xizi officially released a Weibo saying, "I, Hua Xizi, am six and a half years old. I have a dream to be a high-end brand based on the local market and going global." Later, several comments were issued in the comment area, and the route of "crazy literature" was taken.

Soon, the topic "Hua Xizi’s madness" boarded the hot search in Weibo, and the reading volume exceeded 330 million. The whole platform launched a hot discussion on this incident. Despite its popularity, Hua Xizi’s operation did not get the desired word-of-mouth reversal, but caused more users to crusade.

Hua Xizi, who fell to the bottom of the valley overnight, certainly has a lot of reluctance, but this "splashing" operation seems to attract traffic, which will actually push consumers further.

No one cares about "crazy" Hua Xizi.

Half a month after the release of inappropriate comments, the live broadcast room in Li Jiaqi still has 10 million viewers. Although consumers have not forgotten the harm caused by Li Jiaqi, it is obvious that Li Jiaqi has not completely become an "internet outcast".

However, Hua Xizi failed to escape this robbery. From the beginning, the whole network debated whether an eyebrow pencil in 79 yuan was expensive or not, to the collective departure of Hua Xizi’s public relations team, and now he is "rolling around in his Weibo" for attention, and the road of Hua Xizi is getting narrower and narrower.

On the night of "madness" on September 26, Hua Xizi wrote in the comment area:

"I still want to speak out loud! ! ! ! I am also a 20W+ product experience officer, and every product must go through 1000+ user tests when it goes on the market … We are awesome! "

"It doesn’t matter if you are laughed at or ridiculed. I have been neighbors with LV and Gucci on the edge of the West Lake, and I will be opposite Chanel in Isetan, Japan’s top department store, and then I will go to France, Dubai and the United States to wait for me. "

"Does anyone really take grams to measure the value of eyebrow pencil?"

"Who knows the family, whose child is the only beauty brand when he is over 6 years old, and has been included in the Xinhua News Agency’s’ TOP10′ Global Communication Power of China Brands’ list together with brands such as Maotai, Alibaba and Huawei" …

Behind this series of speeches, Hua Xizi is eager to re-introduce his thoughts. Perhaps it is the fans of the authorities. Hua Xizi’s "crazy" marketing has received almost negative feedback from all sides.

△ Many netizens poured into the Huaxizi live broadcast room to brush the screen.

First of all, consumers, instead of feeling sorry for the difficult situation of Hua Xizi, add a little disgust.

Judging from its comment area, consumers have a set of logic to refute whether it is about doing public welfare, product production level or brand honor, and have labeled Hua Xizi as "green tea", "full of dad’s taste" and "greasy". Whether it’s selling badly or marketing, it’s hard for Huaxizi to let consumers choose it again by these few words.

Many Internet V’s are also puzzled by Hua Xizi’s operation. The "People Five _" with 1.35 million fans wrote: "I feel that Hua Xizi’s hair is very funny, because it is particularly old-fashioned. How many years have you been selling your feelings and dreams here? We bloggers all know that we should be altruistic when making content, and Hua Xizi is still dreaming here, as if going back to ten or twenty years ago to see that an amateur with no talent wanted to be a star and went crazy on the stage. No one cares about your dreams, everyone has their own life! "

Technology blogger "Joe Kevin" said: "No … he doesn’t think everyone will buy it, does he?"

In combination with the news that Hua Xizi was recruiting public relations with a sense of network with high salary, "crazy literature" did touch the internet, but I am afraid Hua Xizi has not learned the game of pulling emotions.

The sky-high traffic didn’t bring sales.

After dropping a bomb into the traffic pool of the whole network, Hua Xizi’s live broadcast room gained a higher popularity, but popularity does not mean user understanding and sales conversion.

On the evening of September 26th, the number of people in the live broadcast room of Tik Tok, the official flagship store of Huaxizi, was about 2,000, and the barrage was constantly refreshed, which looked highly interactive. However, in addition to the brand officialreview manipulationIn addition to a small number of barrage, more are still negative voices such as "I heard that you changed your product promotion" and "started to clear the inventory".

It is also worth mentioning that both the official live broadcast room of Hua Xizi and the live broadcast room with goods brought by a third party are mainly promoting the flower Xizi honey powder cake, and the most controversial eyebrow pencil has not been put on the shelves.

The overall effect of bringing goods is not as good as before. According to the data of Grey Dolphin, among the live broadcast data of Tik Tok Live Room, the official flagship store of Huaxizi in recent 30 days, except the number of times of bringing goods increased by 11.03%, the rest of the data such as the total number of people watching, the average number of people watching, the peak number of people watching, the average number of people online and the average length of stay in the field are all green.

In the month before Li Jiaqi’s "rollover", the total sales volume of Tik Tok Live Room, the official flagship store of Huaxi Zi, was between 1 million and 2.5 million, but in the past two days, even with the traffic blessing, the total sales volume was only between 25,000 and 50,000.

Looking at the bleak data, it is no wonder that Hua Xizi is so anxious to save the hearts of consumers. What’s more, in sharp contrast, it is the hot selling tide of domestic products after "a whale falls and everything lives".

The three "little old men" in the live broadcast room of Vitality 28 know nothing about traffic and marketing, but they have increased their powder by over 3 million, and their daily sales exceeded 5 million; While relying on 79 yuan’s product set to gain a lot of interaction, the bee flower also successfully exploded the product; There are also brands such as Hongxing Erke, Mixue Ice City, White Elephant Instant Noodles, Huiyuan Juice, Southern Black Sesame Paste, Wei Long, etc., which have achieved amazing results.

These old-fashioned domestic products, who had been unable to enter the live broadcast room of the anchor with goods on their heads, finally waited for the moonlight moment through the splash of wealth by Li Jiaqi and Hua Xizi. More importantly, consumers have also been instilled with the idea that "the original cost of living can not be so high" in this wave of domestic products "chaos", and good and cheap domestic products have begun to occupy the minds of users.

And this kind of effortless relaxation is exactly what Hua Xizi craves. However, Hua Xizi may think that this is a test of network sense, but in the eyes of consumers, this is just a matter of consumption returning to reason and marketing giving way to strength.

△ Changes in sales data of the official flagship store of Huaxizi in Tik Tok live broadcast room

Hua Xizi, who understands the Internet, has not yet understood consumers.

Without last night’s "Crazy Literature", although Hua Xizi was branded as a "cosmetic assassin" by consumers, there are still some people who think that he was just accidentally implicated by Li Jiaqi and was "sitting together". But after one night, those former fans seem to find it hard to love Huaxizi any more, and even begin to think that Huaxizi and Li Jiaqi can be deeply bound for such a long time, in the final analysis, they are still the same kind.

Hua Xizi’s "Crazy Literature" has repeatedly mentioned his achievements. These titles and awards are true, but of course they are inseparable from the power of marketing.

Since its establishment in 2017, Huaxizi has grown at an amazing speed. A year later, Hua Xizi reached a business cooperation with Li Jiaqi Live Studio, and even got on the express train. Then Hua Xizi’s loose powder won the sales volume of more than 700,000 boxes during the double 11 in 2019.

The reason why Hua Xizi’s achievements are directly linked to marketing investment is that beijing business today once reported that Hua Xizi’s GMV will reach 3 billion yuan in 2020 and 5.4 billion yuan in 2021, and his marketing investment is very huge. According to statistics, Hua Xizi only invested 20 million yuan in monthly marketing expenses on the live broadcast platform in the early days.

In the era when traffic is dominant and live broadcast is paramount, such a development model is normal. Paying more attention to marketing than R&D has become a big environment, and telling stories, discussing packaging and doing marketing has also become a routine way for emerging brands to rise rapidly.

As a result, brands such as Huaxizi, Perfect Diary and Winona came from behind one after another, and walked smoothly under the name of "the rise of domestic products". On the contrary, those old-fashioned domestic products that are honestly engaged in research and development and production have always been outside the Internet, unable to enter the consumer’s field of vision, and even the problem of survival has become difficult.

But the change of the times has always come suddenly. When consumers realize that the price of Hanako’s eyebrow pencil is higher than that of Shu Uemura and that of loose powder is higher than that of Chanel, the backstab feeling brought by the brand will deepen consumers’ negative emotions.

But what Hua Xizi, an "Internet aborigine", is imagining is to use a successful marketing to cover up negative public opinion. When "crazy", it may think: as long as I shout loudly enough, then everyone can understand me and feel sorry for me.

Facts have proved that Hua Xizi was wrong. Consumers not only won’t buy it, but also responded with a louder voice. "You have to know who brought you these honors. It is our ordinary consumers. Without us, you are nothing." Some users said this.

There is also the public relations of domestic brands who told the author, "Hua Xizi’s practice this time has a big mistake of blindly explaining and exporting, trying to show all his advantages." Although words have a sense of network, they have no real feelings, but they reveal a wronged and misunderstood grievance. In the case of overwhelming negative public opinion, such an approach is actually only to further deepen the rebellious psychology of consumers. "

Indeed, at present, regardless of Hua Xizi’s research and development technology, production technology, charity work and brand determination, consumers have been unable to pay more attention, and attitude is the focus they care more about. After all, to be miserable, those domestic brands that once lived a hard life and are still cheap and good are more worthy of support in the eyes of consumers.

The public opinion storm of the national crusade against Hua Xizi is still sweeping. It is still unknown what other operations Hua Xizi with a "good attitude" can come up with, but from the current point of view, it still doesn’t know how to think from the perspective of consumers.

　　In recent years, with the increasing supervision, the illegal and illegal phenomena such as obscenity, violence and blood, and fraudulent donation in live webcasts have been greatly reduced. However, it should not be ignored that some webcasting chaos has now been replaced with "new vests", and unhealthy or even illegal content still appears in the webcast room from time to time.

　　Acts such as hitting the "edge ball" still exist

　　Not long ago, the Public Security Bureau of Rongxian County, Zigong City, Sichuan Province issued a notice saying that since 2018, female anchor Tang Moumou has filmed fishing videos wearing bright exposure and red scarf in farmland in order to gain eyeballs and increase the number of fans and videos, and uploaded four edited videos on the Aauto Quicker platform with the account of "Yibin Yingying", and the number of videos played has reached more than 3 million times. According to the Public Security Administration Punishment Law, the police detained Tang for 12 days and fined 1000 yuan, ordering him to delete relevant videos.

　　Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, pointed out that Tang’s behavior is one of the most common chaos in the current webcast — — Spread vulgar culture.

　　"The current webcast chaos is very different from that of previous years. Compared with illegal acts such as pornography and violence, it is now more chaos such as infringing on the privacy of others, promoting feudal superstitions and spreading vulgar culture." Zhu Wei said, "Vulgar behaviors such as female anchors wearing red scarves are more common in webcasts. In fact, this phenomenon has existed almost since the appearance of webcasting. Compared with pornography and other illegal acts, this kind of behavior mainly violates public order and good customs, and is more in a relatively obscure gray area. "

　　Exposed clothes, sexually suggestive actions, live broadcast of foul language, and public ridicule of the Nanjing Massacre … … In recent years, news about the misconduct of webcasting is common in newspapers. These behaviors are not exactly the same as illegal behaviors, but essentially a kind of "edge ball" behavior, which also makes some anchors take advantage of it.

　　In addition to playing "edge ball", the boundary of webcasting has also caused controversy. In 2018, some anchors used the network car as the carrier to broadcast the order taking process without the customer’s knowledge, and the live broadcast targets were mostly female passengers; In April this year, Chen Mou, a star, was broadcast live by an anchor in Betta when she was shopping with her children. Chen Mou was very dissatisfied with this and angered the anchor. Many news events have brought the chaos of webcasting into people’s field of vision again and again.

　　Interests drive some anchors to exploit loopholes.

　　According to the 43rd Statistical Report on the Development of Internet in China, as of December 2018, the number of live webcast users in China reached 397 million. Nowadays, users have basically developed the habit of watching live broadcasts, with high viewing frequency and strong willingness to pay. In addition, with the rise of mobile live broadcast platforms, the threshold for live broadcasts has been greatly lowered, and it has become possible for everyone to broadcast live and everything can be broadcast live.

　　Some insiders believe that the huge profit margin and market of webcasting have attracted the influx of venture capital and live broadcast practitioners, which has also caused a mixed environment of webcasting.

　　In recent years, webcasting platforms have sprung up one after another, so many people have entered the live broadcast industry and become professional or part-time anchors. However, the low threshold of live broadcast makes it unnecessary for anchors to undergo strict examination of their qualifications and qualities. Driven by the huge profits that live webcasting can bring, some anchors have no rules and legal awareness, and constantly gain attention by breaking through the legal bottom line and infringing on public order and good customs, and then get rewards from fans and even seek huge profits. However, some popular anchors have gradually ignored the responsibility of guiding the public to establish correct values after receiving a large number of fans. Previously, the network anchor Tianyou was banned by the National Network Information Office for describing in detail all kinds of feelings after drug abuse in the form of rap in the live broadcast.

　　At the same time, the gray area provides space for the breeding of network chaos. At present, there are no clear laws and regulations to regulate and punish some behaviors that violate public order and good customs, which makes some anchors take advantage of the loopholes.

　　There are not only anchors, but also webcasting platforms. For the chaos of webcasting, the webcast platform can’t stay out of it. If the live broadcast platform knows that the anchor violates the law and does not stop it, it should also bear corresponding responsibilities.

　　At present, there are great loopholes in the audit of anchor and live content in the webcast platform. After several rounds of governance, the domestic mainstream live broadcast platforms have made great progress in anchor management, content control and on-site supervision, and formed relatively perfect self-examination and self-correction rules. However, there are some informal small live broadcast platforms that spread through some illegal ways and underground ways. The live broadcast content is mostly obscene, pornographic and naked.

　　Constructing blacklist system of information sharing

　　In order to create a clear live broadcast environment, in fact, the regulatory authorities have already started to rectify the chaos of webcasting and formulated corresponding laws and regulations.

　　Since December 1, 2016, the National Network Information Office has implemented the "Regulations on the Management of Internet Live Broadcasting Services", which put forward specific requirements for live broadcasting qualifications, content management, credit system, etc., and set a bottom line for standardizing Internet live broadcasting services. According to the Regulations on the Management of Internet Live Broadcasting Service, the network platform should establish a content review platform and an information review mechanism, implement hierarchical and classified management, and implement the trial before the management of the live broadcast of Internet news information and its interactive content. Some live broadcast platforms have also introduced management rules to regulate the behavior of anchors and users. On February 7, 2018, the Ministry of Public Security deployed public security organs across the country to carry out the "Net Net 2018" special campaign to crack down on network crimes. In that year, 12,000 websites such as obscene pornography were banned and closed nationwide, and 44 major cases of online obscene pornography were listed and supervised.

　　Some experts believe that at present, China has made remarkable achievements in rectifying the chaos of webcasting. However, due to the low illegal cost and high supervision cost of the live broadcasting industry, there will still be "fish escaping from the net". In view of the existing "edge ball" and vulgar behaviors, we can take enumeration to concretize the contents and behaviors prohibited by law from live broadcast, so as to improve the operability of the law. At the same time, a blacklist system for information sharing should be established to prevent the illegal online celebrity from appearing again.

　　The insiders believe that webcasting is not an anchor’s entertainment behind closed doors, but a performance for the public. The live broadcast platform is not as simple as just providing a platform without any responsibility. We should establish a pre-prevention mechanism, improve the quality of relevant employees, and establish a qualification review mechanism for live broadcasters or a professional anchor training mechanism. Relevant departments must also comprehensively use a variety of regulatory measures and work together to stop hacking illegal accounts, confiscate illegal income, and even close illegal live broadcast websites to prevent the live broadcast platform from becoming a hotbed for nourishing illegal online celebrity.