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Interview with Chen Zhuoxi, member of Chinese People’s Political Consultative Conference in Hong Kong： National education should be put into Hong Kong for further study assessment.

"I hope that young people in Hong Kong will visit and exchange more in the Mainland and have a deeper understanding of the country."

Chen Zhuoxi, member of the Chinese People’s Political Consultative Conference and president of Hong Kong Professional Continuing Education School (hereinafter referred to as "Hong Kong College"), told The Paper (www.thepaper.cn).

Chen Zhuoxi graduated from the Chinese University of Hong Kong and worked in tvbi. Later, he joined the education sector as the principal of the Hong Kong College.

Chen Zhuoxi, member of Chinese People’s Political Consultative Conference Port Area.

At the end of 2017, Hong Kong College held a graduation ceremony, and two graduates were asked to leave the scene because they failed to abide by the school rule of "Standing when playing the national anthem". As the principal, Chen Zhuoxi had an open dialogue with the students who came to the scene outside. He told the students: "As a patriotic school that loves Hong Kong, Hong Kong College must hold high the patriotic flag. There is no room for compromise, even in colonial times. If you don’t even know this, you have chosen the wrong school. "

His speech with such a clear stand sparked heated discussion, so he was also called "patriotic president" and "president who protects the national anthem".

On January 24, 2018, he was elected as a member of the 13th National Committee of Chinese People’s Political Consultative Conference. As an educator in Hong Kong, Chen Zhuoxi hopes that young people in Hong Kong can seize the opportunity and determine their future development direction.

Recently, The Paper interviewed Chen Zhuoxi and asked him to talk about the present and future of education in Hong Kong.

Putting national education into the assessment of further education in Hong Kong

The Paper: What are your main proposals for the National People’s Congress this year?

Chen Zhuoxi:I have a proposal on the theme of getting rid of poverty through education, and developing national education for young people in Hong Kong. Many young people in Hong Kong like to go abroad for a "Working Holiday". I think we can use similar methods to get young people in Hong Kong to participate in education in the Mainland to get rid of poverty. China has reached the last year of poverty alleviation this year, but it is still necessary to prevent it from returning to poverty. Although absolute poverty will be solved, there is still a problem of relative poverty in social development. How to solve the problem of relative poverty through education may be a good direction.

The Paper: How to involve Hong Kong youth?

Chen Zhuoxi:We want some interested young people from Hong Kong to take part in relevant work in the Mainland, even for half a year or a year. In addition, some primary and secondary schools in Hong Kong have already twinned with the mainland. If the twinning of sister schools is transferred to poor areas, teachers, students and parents of primary and secondary schools in Hong Kong will be organized to help primary and secondary schools in poor areas in the mainland in whatever way they can, and parents of Hong Kong students will be organized to visit and exchange in the mainland. In addition, sister schools in Hong Kong and the Mainland can also work together to get rid of poverty through education, so that everyone can participate in education to get rid of poverty.

The Paper: In your opinion, is this year’s NPC and CPPCC different from the past?

Chen Zhuoxi:The biggest difference this time is the epidemic situation. I think everyone really feels the whole process of epidemic prevention management. We have made great achievements in epidemic prevention, but the epidemic situation still affects the arrangement of the two national conferences this year, and each meeting is not long. In addition, as a member of Chinese People’s Political Consultative Conference Port Area, I feel that there is another difference: the Hong Kong issue has become a very important topic for the two sessions of the National People’s Congress. This will have a great impact on Sino-US relations, the world situation and the local situation in Hong Kong. We should also make psychological preparations and work preparations to cope with changes in the external environment.

The Paper: As an educator, do you think there is a problem with national identity education in Hong Kong?

Chen Zhuoxi:Education in Hong Kong is divided into two kinds of education: narrow sense and broad sense. Education in a narrow sense mainly refers to the education system in Hong Kong, while education in a broad sense refers to the growth environment of young people in Hong Kong. At present, the growth environment of young people in Hong Kong is not good. Their information and thinking are controlled by rumors and fake news of social media, ethnic groups are torn apart, and hatred is antagonistic, which is not conducive to the healthy growth of young people in Hong Kong.

The Paper: How do you think this situation should be changed?

Chen Zhuoxi:There are many problems in education, and a general plan is needed. I think Hong Kong may have to carry out education reform. For example, courses such as China history and national education should be changed in the curriculum of Hong Kong students. Not only that, but also the requirements of college students should be adjusted to achieve interlocking. After all, entrance examination is a baton, and only examination can effectively implement and influence the curriculum arrangement. If the entrance examination system does not change, the overall change will not be easy.

The Paper: How can we make such an education system effective?

Chen Zhuoxi:Hong Kong’s education management departments should play a role, especially in management. It is very important that both primary and secondary schools and universities should act against abnormal violations. I believe that with the changes in the general environment and the implementation of these tasks, the situation in Hong Kong should change, but it cannot be completely changed for a while.

Young people in Hong Kong are still more concerned about further studies and employment.

The Paper: What do you think of young people in Hong Kong?

Chen Zhuoxi:Although there was a storm of amending laws in Hong Kong last year, I think that, on the whole, the vast majority of young people in Hong Kong are not the situation presented by the media. Most of them are not interested in politics, but are more concerned about future issues such as further studies and employment, including their own immediate interests. At present, their attention and attitude are only affected by the environment in stages. After all, the social situation has had a great impact on them. As long as the situation cools down, I believe they will gradually return to their own future, further studies and employment.

The Paper: Hong Kong College is a private school with clear patriotic views. Is it difficult to survive in the current environment of Hong Kong?

Chen Zhuoxi:Our school’s popularity and influence in Hong Kong society is still relatively small, including some teachers. Because of their different political positions, they do not recommend or even oppose students to study in Hong Kong, which makes our enrollment more difficult. We are the only private patriotic university in Hong Kong, which was suppressed before the reunification. Therefore, we are congenitally deficient and cannot be compared with public schools in terms of equipment and school conditions.

The Paper: Has the situation improved in the past two years?

Chen Zhuoxi:Because the situation of congenital deficiency before the reunification has not been well reversed, and the education authorities in Hong Kong adopt the theory of market competition for private schools, usually the government will give you more support if you do very well, so the distance between us and public schools is getting wider and wider.

The Paper: How does your school establish a normal teaching order?

Chen Zhuoxi:At present, students are taking classes online at home, so the school situation is still very calm. Last year, when there was a storm of amending laws, although some students took to the streets, there were very few students, which had no impact on the overall situation of our school. We also made rules with teachers. We hope that teachers and other colleagues and staff will take students’ fundamental interests and care for them, and will not encourage students to commit any illegal acts, let alone take part in dangerous actions, including if students want to hold activities and put up slogans in the school, and we will also guide them to express their opinions within the framework of certain rules and systems. As a school, it is natural for students to have different positions and views on things, but we still hope that they have a certain order.

The Paper: How do you usually guide them?

Chen Zhuoxi:I hope students can’t just say simple slogans, but speak their positions accurately. I also organized some students to meet with me, encouraging them to master the ins and outs of the problem and learn to think independently, so as to put forward a level of opinion. Although they haven’t fully accepted my opinion, and even some students with different positions find it hard to accept it for a while, I think it is necessary to have a dialogue to let everyone know each other’s positions.

The Paper: Do you have any other ways to improve students’ communication and understanding of the Mainland?

Chen Zhuoxi:We attach great importance to students’ deep understanding of the mainland, and often organize students to exchange internships in the mainland, not only for visits, but also for in-depth communication, especially for making friends. This is a sustained and long-term relationship, which requires two-way communication. Our students visit a school in the mainland, and teachers and students from this mainland school will also come to Hong Kong for exchanges, including students from both places visiting each other’s families and eating. This is a deep interpersonal communication. We are designing a business start-up plan for Greater Bay Area, so that students can participate in internships and start-ups in the Mainland, and face young people in Hong Kong in the form of rehabilitation, so that they can go from perceptual knowledge to careful experience, and finally rise to theoretical knowledge. In any case, we hope to explore more experiences and models and finally promote them in Hong Kong.

Unreasonable phenomenon highlights that 11 provinces and cities illegally enclose reclamation projects or face demolition.

　　Recently, the State Oceanic Administration announced 13 specific measures to raise the control measures for reclamation to "the strictest in history". Among them, "the reclamation that is illegal and seriously damages the marine ecological environment will be dismantled in stages; Commercial real estate development through reclamation is prohibited. "

　　Article 13 Measures to strictly control reclamation

　　Specifically, the Oceanic Administration will focus on "ten unifications" and "three enhancements" to control reclamation projects. "Ten Uniforms" means: the reclamation that is illegal and seriously damages the marine ecological environment will be dismantled in stages and batches; Sewage outlets that are illegally set up and seriously damage the marine ecological environment will be closed in stages and batches; Long-term idle land formed by reclamation shall be nationalized according to law; Examination and approval of regulatory inaction, chaos, all accountability; All reclamation projects that are approved but not filled in and do not conform to the current sea use policy will be stopped; Commercial real estate development through reclamation is prohibited; Reclamation of construction projects that do not involve the national economy and people’s livelihood will not be approved; Reclamation of the Bohai Sea is prohibited; The power to examine and approve reclamation shall not be delegated; The annual reclamation plan indicators will no longer be issued by provinces.

　　"Three enhancements" means adhering to the principle of "whoever destroys will repair" and strengthening ecological restoration; Guided by coastal zone planning, strengthen the review of sea demand for the project; Strengthen the audit and supervision, and strengthen the daily supervision of reclamation.

　　On January 21, at the National Ocean Work Conference, in view of the work deployment in 2018, Wang Hong, Party Secretary and Director of the State Oceanic Administration, pointed out that the reform achievements such as reclamation control, coastline protection and paid use of sea islands will be consolidated, and the implementation plan and supporting policies will be improved. The control and protection objectives will be decomposed step by step, and local regulatory measures will be formulated in light of local conditions.

　　It is worth mentioning that the most stringent series of measures will be implemented in the control of reclamation. These include: canceling the planning system of regional construction sea and aquaculture sea, and stopping the implementation if it has been approved. Strengthen the hard constraints of the annual plan indicators for reclamation, and in principle, no longer approve general reclamation projects. The annual plan indicators are mainly used to ensure four types of sea use, such as major construction projects, public infrastructure, public welfare undertakings and national defense construction, and are no longer issued by provinces.

　　In addition, the implementation of reclamation "space" and "use" restrictions, strengthen the supervision of reclamation. Strictly implement the sea control standards for construction projects. Strict sea area use demonstration review. Coastal provinces (autonomous regions and municipalities) should solve the problems left over from the history of reclamation in accordance with the law, classify policies, and solve them in a safe and orderly manner.

　　Unreasonable reclamation is prominent.

　　According to the relevant person in charge of the Oceanic Administration, reclamation has alleviated the shortage of coastal land to a certain extent, but at the same time, unreasonable reclamation and illegal reclamation have also brought a series of problems to the marine ecological environment and marine development order.

　　In 2017, the State Oceanic Administration set up the National Ocean Inspector Group, and carried out special inspections on reclamation in 11 coastal provinces (autonomous regions and municipalities) in two batches, and simultaneously carried out routine inspections in Hebei, Fujian and Guangdong provinces. Judging from the first batch of inspectors, up to now, the governments of six provinces (regions) such as Liaoning, Hebei, Jiangsu, Fujian, Guangxi and Hainan have ordered 842 rectifications, filed 262 punishments, fined 1.247 billion yuan, detained one person, interviewed 110 people and held 22 people accountable.

　　The person in charge said that the common and prominent problems in the six provinces (regions) are mainly concentrated in three aspects: First, some areas are blindly reclaimed from the actual needs, and they are unused and vacant for a long time. Individual projects illegally change the use of reclamation for real estate development, wasting marine resources and damaging the ecological environment. The second is illegal examination and approval, and supervision is out of place. In some places, the responsibility is not implemented and the performance of duties is not in place. Violation of marine functional zoning approval projects, fragmentation, decentralized approval and other issues frequently occur; It is difficult for grass-roots law enforcement departments to stop, investigate and implement unapproved projects led by the government; The fines for illegal reclamation are remitted by local finance, or collected first and then returned to illegal enterprises, and administrative punishment is a mere formality. Third, the prevention and control of pollution in coastal waters is weak, the number of land-based sources of pollution into the sea is unclear, and the pollution in some sea areas is still serious; There is a huge gap between all kinds of land-based pollution sources identified by the inspector group and the number of sewage outlets submitted to the sea by coastal provinces.

　　Increase marine ecological restoration work

　　In response to the outstanding problems in reclamation activities, the Oceanic Administration said that it had conducted face-to-face communication and interviews with the governments of Liaoning, Zhejiang and Hainan provinces and the heads of relevant municipal governments. In 2017, the full coverage of special inspectors for reclamation in 11 coastal provinces, autonomous regions and municipalities was completed. Up to now, the first batch of inspectors’ opinions from six provinces (regions) have all been fed back. The work of marine inspectors in six provinces (regions) has entered the stage of rectification and accountability.

　　In the next step, the main responsibility of local governments in marine ecological restoration will be further compacted, and local governments will be encouraged to carry out restoration projects by means of awards and subsidies. It is planned that by 2020, no less than 66 bays will be renovated, no less than 50 ecological island reef projects will be completed, the coastline will be restored not less than 2,000 kilometers, and the coastal wetland area will be restored not less than 18,000 hectares. By 2025, the water environment quality in coastal waters will be significantly improved.

　　Lin Shanqing, deputy director of the State Oceanic Administration, pointed out that in recent years, in view of the impact of reclamation on the marine ecological environment, the central and local governments at all levels have stepped up the remediation and restoration of coastal areas and islands in the sea area, and made great efforts to promote the major marine ecological restoration projects of "Blue Bay", "South Red Willow" and "Ecological Island Reef". Since the Twelfth Five-Year Plan, more than 260 kilometers of coastline have been restored, and more than 4,100 hectares of coastal wetlands have been restored. The damaged marine ecosystem has been initially restored, and good social, economic and ecological effects have been achieved.

　　Lin Shanqing said that the next step is to take strict measures to strictly control reclamation; The second is to further compact the main responsibility of local governments in marine ecological restoration, and encourage and support local governments to carry out restoration projects. It is planned that by 2025, the water environment quality in coastal waters will be significantly improved, the ecological function and service value will be significantly improved, and the ecological environment remediation and restoration capacity will be comprehensively improved, basically achieving the goal of "clean water, green shore, clean beach and beautiful bay".

Xi ‘an BMW i4 price reduction information, the highest discount of 90,000! If you miss it, you won’t

[car home Xi ‘an Preferential Promotion Channel] Recently, a wave of large-scale price reduction promotion was launched in Xi ‘an, with the highest preferential amount reaching 90,000 yuan, which reduced the minimum starting price of this luxury electric car to 339,900 yuan. If you are considering buying a BMW i4, you might as well seize this opportunity and click "Check the car price" in the quotation form to get a higher discount.

西安宝马i4降价信息，最高优惠9万！错过就没有

The BMW i4 adopts a modern and dynamic design, and its front face adopts the iconic kidney-shaped air intake grille, which is combined with a unique closed design to show its identity as an electric vehicle. The body lines are smooth, showing an overall style with both strength and elegance. The rear design is simple and full of science and technology, which is in harmony with the front face. On the whole, BMW i4 shows the unique charm of future electric vehicles with its unique design language.

西安宝马i4降价信息，最高优惠9万！错过就没有

The length, width and height of BMW i4 are 4785 * 1852 * 1455mm, and the wheelbase is 2856mm. The body lines are smooth and dynamic. The front tread is 1601 mm and the rear tread is 1630 mm, which ensures excellent handling and stability. In terms of tires, the front tyre size is 245/45 R18, and the rear tyre size is 255/45 R18. With the unique style of wheels, the visual effect and driving performance of the whole vehicle are improved.

西安宝马i4降价信息，最高优惠9万！错过就没有

The interior design of BMW i4 is full of sense of technology and luxury. The center console adopts a large touch screen with a size of 14.9 inches, which supports a variety of voice recognition control systems, including multimedia systems, navigation, telephone and air conditioning. The steering wheel is made of leather, which supports manual adjustment up and down and back and forth, providing a good grip and convenient operation. The car is also equipped with a variety of interfaces, including USB and Type-C interfaces, which are convenient for passengers to connect various devices. In addition, the front seats also have heating function, and the main driver’s seat is also equipped with electric seat memory function. Seat materials provide a variety of choices, including imitation leather, genuine leather and leather /Alcantara mix and match to meet the needs of different consumers. The rear seats support proportional tilting, which increases the flexibility of storage space.

西安宝马i4降价信息，最高优惠9万！错过就没有

The BMW i4 is equipped with a powerful motor with a maximum power of 210 kW and a maximum torque of 400 Nm, which provides excellent power performance and driving experience for the vehicle.

The owner of car home said that the configuration parameters of Series I’s 3, 5 and X3 are almost the same, only the shell has been changed, and I want to buy the I4 for the sake of personality. Of course, it is still imported, so there is no need to do such a thing as buying it home and deducting the label. The big nostrils are not mediocre at first glance. When I drive out, everyone guesses at 600,000. I’m sorry.

The United States asked for revision of prescription drug instructions for opioid cold and cough

　　The website of the Food and Drug Administration (FDA) of the United States released a message, announcing that according to the results of a comprehensive evaluation and external expert consultation, the instructions of opioid cold and cough prescription drugs should be revised. Both this assessment and the expert meeting confirmed that in patients under the age of 18, the risk of respiratory retardation or difficulty, misuse, abuse, addiction, overdose and death caused by such drugs outweighed its benefits.

　　Prescription drugs containing codeine and hydrocodone can be used in combination with other drugs such as antihistamines and nasal decongestants to treat cough and symptoms related to allergies or the common cold. Other non-opioid prescription drugs and OTC drugs can also treat the above symptoms.

　　The FDA requires that the safety information of prescription drugs for opioid cold and cough containing codeine or hydrocodone be revised to limit the use of these products only to adults aged 18 and over. At the same time, FDA requires that the safety information about misuse, abuse, addiction, overdose, death and respiratory retardation or difficulty of such drugs be added to the black box warning of the instructions in the most eye-catching way. For the list of cold and cough prescription drugs containing codeine or hydrocodone, please refer to the drug safety newsletter issued by FDA. Some cough drugs containing codeine are OTC drugs in some States of the United States, and FDA is considering taking regulatory measures for these products.

　

　　Suggestions for medical staff:

　　It should be known that the FDA is revising the age range of people who are suitable for opioid cold and cough prescription drugs. These products will not be used in children and are no longer recommended for people under the age of 18. Medical staff should inform parents that cough caused by cold or upper respiratory tract infection is self-limited and usually does not need treatment. For children who must be treated with antitussive therapy, alternative drugs can be used. These drugs include OTC products such as dextromethorphan, and benzoxazole ester prescription drugs.

　

　　Suggestions for parents and caregivers of children:

　　It should be known that children should not be given cold and cough prescription drugs containing codeine or hydrocodone. Codeine or hydrocodone are opioid narcotic drugs, which will bring serious risks to children. It should be understood that cough caused by cold or upper respiratory tract infection usually does not need medical treatment. If cough medicine is a prescription medicine, you should ask the child’s competent medical staff or pharmacist whether the medicine contains opioids such as codeine or hydrocodone. Always read the label on the medicine bottle. If the drugs prescribed for children contain opioid drugs, they should discuss with the competent medical staff of children to replace them with another non-opioid drug; If you have any questions or concerns, you should also ask the competent medical staff.

Touch the willows and listen to the chirping of cicadas, and the music capsule customizes the immersive summer night ＂Symphony Concert＂

On July 17, this website reported that the head was covered with lush green branches and leaves, which isolated the scorching sun and sprinkled light spots; beside the ears were one or two sounds, gradually forming pieces and weaving webs of cicadas; in front of them were children who were constantly exclaiming at wonderful natural phenomena, as well as family members who were busy building a "stargazing camp". All this was happening under the company of the stars and the moon.

Xingtu Lanyue is the flagship model of Chery Group’s spire brand. Recently, Yin Tongyue, chairperson of Chery Automobile, put forward a good vision for the development of the group in an interview. "Leaves take root everywhere and become an earth enterprise originating in China." As a model that is full of expectations, Xingtu Lanyue takes "home" as the starting point, constantly expands the boundaries of travel, and creates beauty with users in different countries around the world with golden power and comfortable cockpit.

Go to find cicadas singing and forest dancing, golden power across mountains and seas

The day is long and the cicadas chirp the trees, and the embers fall into the drapery at night. Throughout the ages, the chirp of cicadas has not only symbolized the arrival of summer, but has also been endowed with many philosophies of life by scholars of all ages, which have been continuously passed down to this day. Although there are many contemporary high-rise buildings, it is still within reach to hear the sound of cicadas and sleep with fireflies. Driving the stars to the moon, the surging power can cross mountains and seas to find the most suitable forest sea for listening to cicadas and enjoying fireflies.

Xingtu Lanyue uses a new generation of high-power 2.0T engine and Aisin 8AT gearbox to create a golden power combination. Among them, the GDI engine has won the title of "China Heart" Top Ten Engine, with a maximum thermal efficiency of 38%, which makes Xingtu Lanyue even a 2.0T engine can have a maximum power of 192kW and a peak torque of 400N · m higher than that of the same class. At the same time, under the natural connection of Aisin 8AT gearbox, Xingtu Lanyue can bring users a more surging and smoother power experience, allowing users to enjoy the fun of surging power during the exploration journey.

Furthermore, Xingtu Lanyue relies on the M3X Mars Architecture 2.0 platform, applying front and rear aluminum steering knuckles, front control arm hydraulic bushings, third-generation bearing technology, and the sixth-generation BorgWarner intelligent four-wheel drive. It not only starts more smoothly and softly, but also converts to high-speed processes at low speed, always maintaining a linear and stable sense of push back, and can also respond to extreme speed control in milliseconds, allowing all-terrain to cross the road without obstruction.

Economic, standard, sports, snow, sand, mud, off-road and other 7 driving modes, Xingtu Lunar can be easily controlled, and with the memory function, it can calmly deal with the differentiated needs of different road conditions, allowing users to drive without hindrance. Summer travel to find the most ideal Lin Hai, even if there is a sudden shower, it just adds a fun to this trip.

To see the stars in the sky, the ever-changing space can lie flat

Walking down the Yao steps and looking up at Star Douhui. In their spare time, they walked along the steps, raised their heads and looked at the sky full of stars, and their mood became comfortable and comfortable, opening up a corner of the daily life of ancient literati. Such an optimistic attitude of enjoying "floating life for half a day" can also be found in many people and families in contemporary times. They also drive the starry road to the moon outside the city to pursue the splendid beauty of the stars and enjoy the gifts of the galaxy in the universe.

The super-long wheelbase of Xingtu Lanyue is 2900mm, and the length, width and height are 4970mm, 1940mm, and 1792mm respectively. There are large six-seat and large seven-seat layouts to choose from. Among them, the head space of the second row reaches 1003mm, and the head space of the three rows reaches 961mm, which is the largest third row in the same class. In addition to the spacious riding space, which satisfies the whole family, Xingtu Lanyue also has a large and rich storage space. It can put down 3 standard 24-inch trolley cases + 1 20-inch trolley case to easily store travel equipment. And, when the third row of seats has no riding requirements, it can be put down to expand the storage space.

After choosing the best stargazing location, the second and third rows of seats on Xingtu Lanyue support reclining at the same time, and the cabin becomes a large bed room in seconds. At this moment, turn on the fragrance system and smell the exclusive taste jointly developed by CK, a top international fragrance company; open the music capsule app and listen to the customized "Forest Cabin, Baby Room, Country Bistro, Qingquan Tea House, Meditation Space" high-quality pure music; look at the vast galaxy, and identify Cygnus in the galaxy with your family. The warm and happy atmosphere is integrated with the starlight in the sky.

To enjoy the beauty of civilization, Chinese luxury at will

In the hot summer, famous summer resorts have become the choice for many families to travel by car, such as Shangri-La, which is diverse in folk culture and often appears in film and television works, and Lushan Mountain, which has been climbed by more than 1,500 literary giants such as Tao Yuanming, with beautiful scenery, and the summer resort that was once a "royal garden" surrounded by mountains and rivers. From south to north, it not only tests the power performance of household SUVs, but also tests the luxury details. The "Chinese luxury" of Xingtu Lanyue can not only stand the test, but also conveys the high-end quality that the whole family shares.

Xingtu Lanyue is equipped with Pre-NAPPA leather seats, which are applied with parametric punching and personalized quilting. During long-distance driving, the whole family can have a high-end sofa-like riding experience. Moreover, for different driving positions, Xingtu Lanyue uses different comfortable sponges to create good riding comfort and support. When passing through the bumpy road, the seat configuration with generous volume, full flanks and integrated head and shoulders can also provide strong support for the occupants, and the luxury seat and luxury enjoyment can be integrated into every detail.

In addition, Xingtu Lanyue has also created a three-zone independent air conditioner for users throughout the season, which makes the operation more convenient and the temperature more stable, creating a comfortable body feeling like a breeze. With the double-layer silent glass and ANC active noise reduction function, the whole family seems to be in a moving luxury living room, chatting and laughing with Yan Yan, enjoying it.

Listening to the chirping of cicadas, admiring the galaxy, touring the great river, climbing Qifeng, and tracing the context… Although there are abundant options for family self-driving tours in summer, time is like a fleeting moment, and the beautiful scenery waits for no one. Now, the great promotion activity of "price to the end, exchange in place" is underway. Now you can immediately get a comprehensive subsidy of up to 35,000 yuan for car purchases, allowing more families to enjoy colorful summer self-driving and create unique summer memories.

Thermal interpretation ｜ The general secretary of this Yellow River water diversion scheme requires steady optimization and adjustment.

On September 12th, General Secretary of the Supreme Leader, who visited Lanzhou, Gansu Province, once again presided over the symposium on comprehensively promoting ecological protection and high-quality development of the Yellow River Basin, following the symposium on ecological protection and high-quality development of the Yellow River Basin in 2019 and the symposium on further promoting ecological protection and high-quality development of the Yellow River Basin in 2021.

At this symposium, the General Secretary explicitly requested "strictly observe the upper limit of water resources development and utilization, and refine the measures of determining cities, land, people and production by water" and "steadily optimize and adjust ‘ August 7th ’ Water diversion scheme ".

The "Eighth Seven-Year Plan" is a water allocation plan for the Yellow River approved by China in the 1980s. Based on the actual water consumption in 1980, the plan comprehensively considers the scale of irrigation development, the growth of industrial and urban water consumption and the construction of large and medium-sized water conservancy projects in the provinces along the Yellow River to allocate water rights for the Yellow River. The "August 7th" water diversion scheme has been used since it was approved by the State Council in 1987, and has not been readjusted.

Since the implementation of the "Eighth Seven-Year Plan", the trend of excessive growth of water consumption in various provinces along the Yellow River has been effectively curbed, in order to make rational use and save protectionDevelopment of Water Resources in the Yellow River BasinPlayed an important role.

However, with the development of economy and society, the shortage of water resources has increasingly become an important factor restricting the development of areas along the Yellow River, and some provinces and regions along the Yellow River have issued calls from time to time to adjust the "eighth seven-year plan".

From a historical point of view, when the water was divided in 1987, due to the underdeveloped economy at the source of the Yellow River and the upstream provinces such as Qinghai and Gansu, the water resources of the Yellow River were allocated very little.

From the economic point of view, compared with the water division in 1987, the proportion of industries along the Yellow River and Nine Provinces has been adjusted, and the proportion of primary industry has decreased. It is obvious that the distribution of water based on agricultural irrigation water is no longer suitable for the current development needs.

From a practical point of view, with the completion and operation of the East Middle Route of South-to-North Water Transfer Project and Xiaolangdi Project, the Yangtze River can be used to divert water from Shandong, Hebei, Henan and Tianjin in the lower reaches of the Yellow River.

Therefore, the water resources in the Yellow River Basin are ready for reallocation.

△ On September 11, 2024, General Secretary of the Supreme Leader came to the Zhongshan Bridge section of the Yellow River in Lanzhou City, Gansu Province to learn about the local promotion of ecological protection in the Yellow River Basin.

Water is the source of life and necessary for production. With limited water resources accounting for 2% of the country, the Yellow River Basin undertakes the task of supplying water to 12% of the country’s population, 17% of cultivated land and more than 50 large and medium-sized cities, and the contradiction between supply and demand is particularly prominent.

What’s the solution to the problem?

In recent years, from Fenhe River to Sanjiangyuan, from Wuliangsuhai to the mouth of the Yellow River, General Secretary of the Supreme Leader has traveled all over the nine provinces and regions in the upper, middle and lower reaches of the Yellow River, and conducted in-depth research and thinking on how to solve the problems faced by the ecology and development of the Yellow River basin under the new situation.

On September 18, 2019, at the symposium on ecological protection and high-quality development in the Yellow River Basin, the general secretary’s words were firm: we must adhere to the principle of water-based cities, land, people and production, and take water resources as the greatest rigid constraint, and rationally plan the development of population, cities and industries.

Since then, the whole Yellow River basin has taken action, and the simple truth of "how much soup is soaked" has been deeply rooted in the hearts of the people.

Ningxia issued the implementation plan of "four waters and four determinations"》, the Yellow River water, groundwater, unconventional water and other different water sources are allocated and dispatched in full caliber, and a water distribution system with indicators reaching county, district management and industry overall planning is constructed to explore a high-quality development path that promotes urban development, industrial layout, land use and water resources carrying capacity.

Inner Mongolia actively promotes the reform of water rights. By May 2024, Inner Mongolia had transferred 443 million cubic meters of Yellow River water by relying on the water rights trading platform, which solved the water shortage problem of more than 260 industrial projects.

Shanxi focused on steel, chemical industry, cement, non-ferrous metals, food and other high water-consuming industries, and created 14 provincial-level water-saving enterprises, effectively improving the level of water resources conservation, intensive and safe utilization.

… … … …

At this symposium, the general secretary further emphasized that "actively explore and standardize the promotion of water rights transactions" and "implement water-saving actions to accelerate the construction of a water-saving society" areRational useThe water resources of the Yellow River point the way.

Water makes everything flourish. "Steady optimization and adjustment ‘ August 7th ’ Water diversion scheme ",comprehensively implementing the principle of" four waters and four decisions "and carefully doing this big article on" the relationship between people and water "will definitely inject new vitality into the ecological protection and high-quality development of the Yellow River Basin.

Zhengzhou, Henan Province： A total of 718 people were isolated and 989,800 people were sampled for nucleic acid detection in key populations.

CCTV News:The reporter learned from the COVID-19 epidemic prevention and control press conference held in Zhengzhou that as of 18: 00 on January 5, there were 6 new positive cases and 10 asymptomatic infected people in Zhengzhou.

Li Huifang, Deputy Secretary General of Zhengzhou Municipal Government:Up to now, 989,800 people have been sampled from key areas and key populations in Guancheng, Erqi, Zhongyuan and Jinshui districts, all of which have been tested, and 6 positive cases have been detected.

At present, Zhengzhou has 10 closed control zones, 4 control zones and 3 prevention zones. Among them, the management measures of "closed area, staying indoors and serving at home" are implemented in the sealed control area, and the management measures of "people are not allowed to leave the area and gathering is strictly prohibited" are implemented in the control area, and the prevention area is not allowed to go out unless necessary. If it is really necessary to go out, it is necessary to hold a negative nucleic acid test certificate within 48 hours.

Li Huifang, Deputy Secretary General of Zhengzhou Municipal Government:Judging from the current epidemic situation, the epidemic spread in Zhengzhou has the characteristics of multi-point distribution and aggregation, and the communication chain is relatively clear, mainly involving the aggregation spread of card friends, funeral banquets and families. At present, there are 718 people in centralized isolation and 4899 people in home isolation.

Interpretation of ＂Five-year Construction Drawing＂ of National Intellectual Property Cause

Xinhua News Agency, Beijing, November 1st Title: Interpretation of "Five-year Construction Drawings" of National Intellectual Property Undertakings

Xinhua News Agency reporters Wang Linlin and Zhang Quan

Recently, the "14th Five-Year Plan for the Protection and Utilization of National Intellectual Property Rights" was officially issued, which is a concrete "construction drawing" for the development of intellectual property rights in the first five years of China’s comprehensive new journey of building a strong intellectual property country.

What are the goals and priorities of China’s intellectual property development during the "14th Five-Year Plan" period? How to plan the layout to promote the creation, transformation, application and protection of intellectual property rights? On the 1st, the State Council held a routine briefing on the State Council policy for a special interpretation.

Clarify eight expected quantitative indicators to form an overall pattern of "creation+application+protection"

"The plan defines the" four new "goals of intellectual property protection to a new level, new achievements in application, new level of service and new breakthroughs in international cooperation during the 14 th Five-Year Plan period, and puts forward eight expected indicators to ensure that the phased objectives and tasks of building a strong intellectual property country are completed as scheduled." China National Intellectual Property Administration director Shen Changyu said.

The expected quantitative indicators specifically include: the number of high-value invention patents per 10,000 population reaches 12, the number of overseas invention patents authorized reaches 90,000, the registered amount of intellectual property pledge financing reaches 320 billion yuan, the total annual import and export volume of intellectual property royalties reaches 350 billion yuan, the added value of patent-intensive industries accounts for 13% of GDP, the added value of copyright industries accounts for 7.5% of GDP, the social satisfaction of intellectual property protection reaches 82 points, and the rate of judgment and interest litigation in intellectual property civil first-instance cases reaches 85%.

"Compared with the 13th Five-Year Plan period, the main indicator system of intellectual property rights in the 14th Five-Year Plan has extended 2 indicators, improved 3 indicators and added 3 indicators, forming an overall pattern of" creation+application+protection ". The most important feature is that it reflects quality and value orientation. " Ge Shu, Director of China National Intellectual Property Administration Strategic Planning Department, introduced.

From the specific analysis, the index of "the number of high-value invention patents per 10,000 population" focuses on "high value", which is conducive to guiding the transformation of patents from pursuing quantity to improving quality. The number of overseas invention patents granted reflects the distribution of overseas patents in China, replacing the index of PCT patent applications in the 13th Five-Year Plan period, and changing from measuring the number of applications to measuring the number of patents granted, which can better reflect the quality of innovation.

Focus on outstanding issues and emerging challenges, and make overall plans to promote the transformation and application of intellectual property rights.

In recent years, the problem of low patent implementation rate in universities and scientific research institutions is more prominent, and one of the important reasons is the weak willingness to transform and the restriction of institutional mechanisms. "During the Tenth Five-Year Plan period, the key to improving the effectiveness of intellectual property transfer and transformation is to solve the problems of’ not wanting to transfer’ and’ not being able to transfer’ between innovation subjects and market subjects." Lei Xiaoyun, director of China National Intellectual Property Administration Intellectual Property Promotion Department, said.

To this end, the plan has made a series of important arrangements to further promote the reform of the distribution of state-owned intellectual property rights, improve the intangible assets evaluation system, fully give universities and research institutes the autonomy to dispose of intellectual property rights, promote the establishment of an income distribution mechanism for intellectual property rights transformation with equal rights and obligations, and improve the decision-making mechanism for intellectual property rights transfer and transformation of state-owned enterprises and institutions.

"In the next step, China National Intellectual Property Administration will solve the problem of intellectual property transfer and transformation with greater efforts." Lei Xiaoyun said.

The COVID-19 epidemic has accelerated the development of digital economy, and at the same time, it has put forward higher requirements for intellectual property protection in the digital field. "In order to make the digital economy stable and far-reaching, we must solve the property right problem of data as a new factor of production. Only in this way can data flow reasonably, make full use of it and protect it efficiently, which requires a good system design." Shen Changyu said.

He introduced that China National Intellectual Property Administration will start to strengthen the protection of intellectual property rights in emerging fields: First, improve the patent examination rules for new fields and new formats such as the Internet, big data and artificial intelligence, and improve the relevant intellectual property transfer and transformation mechanism; The second is to promote the implementation of data intellectual property protection projects and accelerate the construction of data intellectual property protection rules; The third is to promote the integrated development of online and offline intellectual property protection, and to deal with the problems of various infringements in the information age, such as frequent occurrence, rapid occurrence, rapid disappearance and easy loss of evidence.

Zhang Zhicheng, Director of the Intellectual Property Protection Department of China National Intellectual Property Administration, said that China National Intellectual Property Administration will explore the rules for data intellectual property protection, give consideration to intellectual property protection in both traditional fields and new formats, innovate and optimize the protection rules, improve the working system, deepen the pilot demonstration, focus on preventing overseas risks, actively promote the construction of a large-scale protection work pattern, and effectively stimulate the vitality of innovation.

Promote opening to the outside world in a wider scope, in a wider field and at a deeper level.

"A new breakthrough in international cooperation in intellectual property rights" is one of the main goals proposed in the plan. How will international cooperation and competition in the field of intellectual property be promoted as a whole during the 14 th Five-Year Plan period?

Gan Shaoning, deputy director of China National Intellectual Property Administration, said that he will actively participate in global governance of intellectual property rights, actively participate in improving the international rules system of intellectual property rights, and actively promote multilateral and bilateral negotiations on intellectual property rights related to economy and trade.

Specifically, it includes: strengthening cooperation and consultation with the World Intellectual Property Organization, promoting the improvement of international rules and standards such as intellectual property rights and related international trade and investment, studying and participating in the formulation of international rules and standards for intellectual property rights in new fields and new formats, properly coping with international disputes over intellectual property rights, and rationally setting intellectual property issues in relevant negotiations.

In addition, in order to better safeguard the legitimate rights and interests of Chinese enterprises overseas, Gan Shaoning introduced that according to the planned deployment, overseas IPR protection assistance will be strengthened, insurance institutions will be encouraged to carry out overseas IPR infringement insurance business, foreign trade IPR protection projects will be implemented, and international law enforcement cooperation channels to combat IPR infringement crimes will be expanded. Establish a customs cross-border cooperation mechanism.

The ancient makeup was the most complicated and gorgeous in the Tang Dynasty, which was related to the great cultural integration and women’s self-confidence.

When The Longest Day In Chang’an was popular, the flower buds of women in the Tang Dynasty were impressive. Qingpingle, which followed closely, was also regarded as a highly restored history because it presented the makeup of Pearl in the Song Dynasty.
The development of makeup research in recent years is behind the film and television drama’s efforts to restore the face of ancient life from a large number of "shocking people" in the past. Chen Shiyu, the service director of film and television dramas such as Qingpingle, is a scholar of costume history and arts and crafts. He studied under Mr. Sun Ji in Beijing Institute of Fashion Technology and is also a consultant on the history and service of CCTV’s National Treasure program. Li Ya, a professor in the Department of Stage Art of Shanghai Theatre Academy, has also written works such as History of Ancient Jewelry in China, Streaming Earrings: Earrings in China in Past Dynasties, and Formula of Ancient Makeup in China.
The Beauty of China’s Makeup is a book co-written by Li Ya and Chen Shiyu, which not only presents a complete picture of China’s makeup from the Zhou Dynasty to the Qing Dynasty, but also outlines the social ideological style and aesthetic changes behind it. "The power of power, the restraint of morality, the different tastes of elite culture and market culture have all left a deep mark on women’s makeup in different times." Zhu Liangzhi, a professor of philosophy at Peking University, pointed out in the preface.
"After studying makeup for thousands of years, it is found that human nature is unchanged in ancient and modern times. Pursuing beauty and fashion trends is the commonality of people in all ages, but the forms of expression are different, and some times will be more obvious and more tolerant." Li Ya said.
What is "fish flattery"?
"Makeup as a research topic is very rare." Since studying for a master’s degree in 1999, Li Ya has been deeply involved in the field of cosmetic culture research. At first, I chose to study this direction simply because few people paid attention to it. In 1981, after the publication of Shen Congwen’s "Research on Ancient Chinese Costume", ancient costume became a research hotspot, but few people paid attention to the makeup that appeared in ancient murals and poems together with costume.
After Li Ya really entered the field of decoration research, she found it very difficult. First of all, there are no first-hand cultural relics, and makeup must be attached to the human body, and once the human body rots, makeup will be gone. Therefore, compared with other material and cultural studies, makeup lacks first-hand material information and can only be studied through other channels. Auxiliary research approaches include literature scattered in history books, note novels, poems and songs, as well as image research including ancient figure painting and figure sculpture.
However, whether recorded in words or portraits, either "only know its name but not its shape" or "only know its shape but not its name". In addition, after thousands of years of polishing, many important information has faded, peeled off or lost. As a researcher, we need to collect all the information, and then find a reasonable correspondence between "shape" and "name" in order to restore the historical face of makeup to the greatest extent.
Li Ya and Chen Shiyu have restored a popular makeup "Fish Mei Zi" that appeared in the Song Dynasty. There is only a brief record of this kind of makeup in the History of Song Dynasty, but at first they were completely confused about what it meant to be "a bone in the gills". Later, when I was studying the female crown in the Song Dynasty, I happened to find that there was a kind of "Zhuguan" at that time, which was made of a hard fish stone taken out from the head of herring. After polishing, polishing and oil immersion, it became a translucent gem like agate, which was used as a crown decoration. Only then did they understand that the so-called "Fish Mei Zi" was made by sticking this gem on black paper, thus solving this "small historical puzzle".
The Beauty of China’s Makeup also shows 29 sets of restoration pictures of real makeup. When the ancient makeup appeared on modern people’s faces, the historical gap was broken. In recent two or three years, Li Ya has devoted a lot of energy to the restoration of ancient makeup after her research. She said that it was a practice after she completed the correspondence between "shape" and "name". "This is an uncontrollable desire, and I really want to know what these ancient portraits and sculptures are like when they are restored by real people."
However, the transformation from abstract words to concrete images requires secondary creation, which inevitably has subjective elements. Every scholar will do something based on his own research, which is also a great test for their textual research ability and aesthetic grasp ability. "It is necessary to ensure that the restored ancient makeup conforms to the temperament of that era at first glance."
Women’s status behind makeup
For ancient make-up, a sentence in the Warring States Policy is very classic, "A scholar dies for a confidant, and a woman looks for herself." In fact, Li Ya found that ancient women’s makeup was not as simple as women pleasing people.
The Han Dynasty was the formative period of the ancient aesthetic standards of makeup, and from then on, it laid the characteristics of elegance. At the same time, Confucianism also established the absolute dependence of women on men, and put forward the theory of "three cardinal guides and five permanents" and "respecting yang and belittling yin". Especially the Women’s Commandments written by Ban Zhao in the Eastern Han Dynasty emphasized women’s submission, inferiority and obedience, and "standardized" women in China for more than two thousand years. These thoughts of the times have influenced women’s makeup. Since the Han Dynasty, the makeup style has gradually become humble and feminine, and even some morbid makeup has begun to appear.
Sun Shou was the wife of Liang Ji, a consort and powerful minister in the Eastern Han Dynasty. The Book of the Later Han Dynasty recorded that she was "beautiful in color and good in appearance" and liked to "frown and make up". The so-called "frown" is similar to a figure-of-eight eyebrow, which hangs down, and "crow makeup" means that there seem to be two tears hanging under the eyes. Sun Shou walks "hunched", that is, hunched over, looking ill, and laughing is a "decayed tooth smile" with bulging cheeks like toothache. History books say that this kind of makeup is "charming", but it once became the most popular fashion makeup in Beijing. "’Women are weak and beautiful’ is the most important point in Women’s Commandments, which emphasizes that women should show weakness, not only because they are soft and docile inside, but also because they are weak and weak in appearance, which is why morbid makeup is popular." Li Ya explained.
However, when the status of women in the whole society begins to rise, traditional aesthetics will also be broken. The makeup in the Tang Dynasty is the most complicated and gorgeous in history, and the makeup carrier is also very rich. Especially during the reign of Wu Zetian, the gorgeous makeup reached its peak. A number of painted figurines of the Tang Dynasty in the era of Wu Zetian were unearthed in Astana, Xinjiang. The face of the buried female figurines was swept by thick eyebrows, and the area of rouge blush was extended from under the eyebrows to the side of the face. In addition to the simple fan-shaped shape, the flower-shaped shape on the forehead was also smudged with complex patterns such as flowers, rolling grass and cirrus clouds. The oblique red on both sides of the cheek is not a simple blush, but a complex pattern. Ordinary maids in remote areas are all like this, which shows how charming the makeup of upper-class women in Chang’ an and Luoyang was at that time.
After Wu Zetian abdicated, Princess Taiping and Empress Wei were still active in the power center, and the gorgeous makeup style of Wu Zhou continued until the early years of Emperor Xuanzong’s succession. After the appearance of Yang Guifei, the popular fashion in the Tang Dynasty changed into plump beauty, loose clothes and big red makeup, and finally became an impressive symbol of "prosperous Tang Dynasty". "So the development of makeup is inextricably linked with the strength and self-confidence of women."
Makeup and troubled times
From the makeup, we can also see some changes in social thought. At the end of the Eastern Han Dynasty, the Great Plague, coupled with years of war, caused a large number of deaths. In the Northern and Southern Dynasties, the idea of "reincarnation, karma" spread with Buddhism, and Buddhism was also designated as the state religion in the Northern Wei and Southern Liang Dynasties. In addition to literature, music, sculpture and other fields, Buddhism also influenced the makeup at that time, and yellow eyebrow ink makeup began to appear. When Princess Shouyang of Emperor Wu of the Southern Song Dynasty got married, she painted "eight-character palace eyebrows holding yellow forehead", that is, the eyebrows were eight-character, and yellow makeup powder was painted on her forehead, which was called "yellow forehead". This is because the Buddha is the face of the golden Buddha. With the spread of Buddhism to the east, all kinds of forehead yellow, flower yellow and Buddha makeup began to be popular, all of which were painted yellow on women’s faces.
After the Anshi Rebellion, the Tang Dynasty went into decline. In the mid-Tang dynasty, there was a trend of pursuing weird and grotesque makeup, and Bai Juyi also wrote a special poem "Contemporary Makeup". According to the poem, it was popular for women to draw eight-character eyebrows at that time, and their lips were painted black without lipstick, and their faces were painted with ochre powder instead of vermilion and rouge. The makeup with ochre powder on the face is a kind of makeup from Xizang, which came with the Tibetan army invading Chang ‘an twice after the Anshi Rebellion. The ultraviolet radiation on the Qinghai-Tibet Plateau is very severe, and it is easy for local people to get high original red on their faces, so they will use yak milk to refine a brown whey and apply it to their faces as a mask, which has formed an ochre makeup effect and has been popular in Chang ‘an. Bai Juyi believes that this "dark face" makeup does not conform to the traditional makeup aesthetics of the Han nationality, and it looks "like a sad cry" and is a "phase of troubled times".
"The general trend of the world, the peak will decline, and the full moon will lose. All history can’t escape this trend, and the history of makeup is no exception. After the explosive development in the Wei and Jin Dynasties, and then to the peak of the Tang Dynasty, and finally to the late Tang Dynasty, it was already in a state of profusion and extravagance. In the Song Dynasty, makeup suddenly took a 180-degree turn, from rich and colorful to simple and simple. Moreover, after the Song, Yuan, Ming and Qing Dynasties, little has changed. " Chen Shiyu wrote in China’s Beauty of Makeup.
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Explore the high-quality growth path of beauty brands in Xiaohongshu from the China-US Beauty Industry Summit.

Source: beauty headlines

Supported by Chinese people, 2023 can be described as a "highlight moment" for domestic brands. In particular, domestic beauty cosmetics, with a market share of 50.4% in 23 years, exceeded the market share of foreign brands.

How did China Beauty Brand Achieve "Overtaking in Curves"? In addition to the more competitiveness brought by hard power factors such as product strength upgrade, the atmosphere of national cultural self-confidence and the rise of social platforms have also promoted the double growth of sales volume and sound volume of China beauty brands.

For example, in Xiaohongshu, the brand can accurately reach the target population, get through the transaction conversion link inside and outside the station, and drive the global growth with the sound volume inside the station.

On April 24th, Little Red Book was held.Just Being Red ——2024 Little Red Book China Beauty Industry SummitWith the presence of representatives of domestic beauty brands and industry experts, we will discuss the better solutions for the upward growth of China beauty brands in order to promote the sustained and high-quality development of China beauty brands.

Looking forward to the trend of beauty industry in China

Provide marketing vane for domestic beauty brands

As one of the "highlights" of this summit,The commercialization of Xiaohongshu and Qingyan, an authoritative media in the United States, released the 2024 Xiaohongshu White Paper on Beauty Industry in China.(hereinafter referred to as the White Paper), which explores the development trend of China’s beauty industry, the future potential of domestic brands and the consumption behavior of characteristic people.

According to the white paper, in the last decade, the domestic beauty market has been soaring, with a compound annual growth rate of 13.18%, which proves its unique charm and strong strength. Among them, skin care products dominate the domestic beauty industry, with a market scale of 267.99 billion yuan and an annual growth rate of 14%. Cosmetic category grew rapidly, ranking second with a scale of 76.54 billion yuan and a year-on-year surge of 52.1%.Behind these trends, consumers’ favor and love for domestic beauty products and their growing power to the United States are reflected.

It is worth noting that in the process of consumers’ increasing favor for China beauty cosmetics, Xiaohongshu helps domestic beauty brands to seize users’ minds efficiently and open up new possibilities for China beauty brands. In the little red book, there are many discussions about the trend of skin care makeup, such as early C and late A, skin care makeup, Chinese old money style, etc. In this process, the little red book also helps the national tide and national style to occupy the public’s field of vision and help enhance the public’s cultural confidence.

In addition, the white paper also made a preview of the 11 major trends in the beauty industry and an insight into the 20 lifestyle groups in 2024 Little Red Book-"Meilijia Plus" people:

In terms of beauty trends, there are scientific skin care, new attraction of nourishing skin, exquisite Chill and oriental power UP in skin care, exquisite stacking Buff, hard strength of makeup, a new look at Cruch and a new awakening of culture in makeup, and facial skin care, high-end maintenance and home beauty salons in personal care.

From the trend of "Oriental Power UP" in skin care, we can see that in 2023, among the TOP100 hot search brands in Xiaohong Bookstore, there were 18 domestic brands more than in 22 years, and the number of views on the topic of # Domestic Light was close to 700 million, and the national visual products were also popular. It can be said that the improvement of cultural self-confidence has greatly stimulated the public’s consumption of domestic products.

We can also see the influence of cultural self-confidence on popular makeup in the trend of "new cultural awakening" of makeup. In Xiaohong Bookstore, hot search words related to Chinese makeup gradually increased, among which # Chinese old money wind search increased by 90,671% year-on-year, and # Yuanshanmei search increased by 12,71% year-on-year. It can be said that "Chinese flow is the real top flow" has become the consensus of the public, and the traditional culture of national style is becoming a new young trend.

From the above two trend examples, it is not difficult to find that cultural self-confidence in the future must be the key to the beauty care industry.

Regarding the crowd, Little Red Book returned to the essential "people" and "drivers" and summed up four driving forces for beauty.

For example, in terms of "me and me", beauty is the source of emotional value for inward exploration and self-pleasing, so beauty is blessed with "internal drive". Beauty headlines were found on the platform of Little Red Book, and more and more consumers began to pay attention to such meticulous self-feelings as "body feeling" and "skin feeling", and they would realize the co-cultivation of body and mind in the ceremony with healing atmosphere.

In terms of "I am close to others", beauty is a manifestation of personal charm in private relationships/intimate circles, so beauty is blessed with "personal charm"; In terms of "the relationship between me and society", beauty is appropriate in social interaction and suitable for proper self-presentation, so beauty is blessed with "physical strength"; In terms of "me and the pan-social network", beauty is also regarded as an energy, which enables individuals to be recognized, seen and recognized by a wider range of groups, so beauty is blessed with "influence".

This also provides a weather vane for China beauty brands to anchor the trend and grasp the crowd, and helps them seize opportunities and promote growth in the highly competitive market.

Open up new marketing ideas

Empowering brands to grow vigorously in all directions.

In the community of Xiaohongshu, users are distributed in multiple circles, and beauty brands have gained more room to play, making it easier to go from 0 to 1. This has also prompted more and more beauty brands to re-examine the value of Xiaohongshu and regard Xiaohongshu as a new growth position in marketing and operation.

At the summit, Raichu, strategic director of Xiaohongshu commercial domestic beauty care industry.Share itThe marketing value of Xiaohongshu lies in "efficient planting grass", "brand building" and "link trading".

First of all, in the matter of "planting grass efficiently", when beauty products are in different life stages, there will be different marketing demands. Therefore, Xiaohongshu puts forward differentiated solutions based on the introduction period, growth period, maturity period and rejuvenation period of products, and helps brands grow good products by planting grass efficiently in the whole life cycle.

In addition to "planting good products", Xiaohongshu is also empowering brands and achieving "red brands".

In Xiaohongshu, "Everything can grow grass", so how can mature brands seize the growth opportunity in Xiaohongshu? Compared with cutting-edge brands, although mature brands have popularity, user base and even large single products, they often face many complicated problems in their operation. Xiaohongshu believes that to find the certainty of brand growth, we need to return to products, be people-oriented, understand, understand and meet the new needs of users, occupy more consumption scenes, and break more people, so as to effectively drive the brand potential to explode.

In the decoding of the marketing value of Little Red Book in the third part of the White Paper, the natural hall with national recognition is taken as an example to show the journey of brand value rejuvenation. First of all, together with Little Red Book IP "Treasure Components in China", it conveys the brand’s strong scientific and technological strength, refreshes consumers’ cognition of the brand, and establishes the brand image of natural science and technology beauty cosmetics.

In the breakthrough of big single product and small purple bottle, Nature Hall fully accepted the heat potential of Himmer ingredients, accurately found old customers in Xiaohongshu with brand words and participles, and then sold 200,000 pieces through the crowd anti-funnel model from "brand crowd-elite category crowd-anti-aging effect crowd-component party crowd" to the pan-crowd during the period of 618.

In the promotion of the backbone polar holy water, Nature Hall and Xiaohongshu explored the high-related people of the brand and the attention effect of the old customers by analyzing the portraits of one group of the old customers of the brand. At the same time, they linked the characteristic IP in the station, precipitated a large number of real UGC evaluation contents, and achieved the planting of the brand fermented skin care concept.

Undoubtedly, Little Red Book is becoming a new business growth place for brands and businesses. Xiaohongshu helps businesses to make differentiated advantages in product upgrading, content access, user co-creation, buyer cooperation, brand live broadcast, etc., and builds a global business channel integrating "marketing+marketing" to empower the brand’s global transformation and word-of-mouth growth.

Run through the closed-loop link of global transformation

Incite high-quality growth

In order to welcome the "618" promotion, the summit also held a special beauty care selection meeting in Zhangjiang Science Hall, Shanghai, inviting 250 domestic and foreign beauty brands and 200 buyers of Xiaohongshu, demonstrating the powerful influence of Xiaohongshu in the beauty market.This product selection meeting also established a friendly and interactive direct communication field for brands and buyers, opening up the infinite possibilities of beauty care business in Xiaohongshu.

Buyers are the key players in the closed loop of Xiaohongshu e-commerce, connecting goods and users, planting grass and trading. For consumers, they can have a keen insight into the needs of users and plant related products for users in need; For brands, they give positive feedback to brand merchants about users’ real experiences, and share them in a personalized way, such as aesthetic taste and life concept, giving products and brands new business opportunities.

Therefore, as far as brands are concerned, how to achieve more tacit resonance with buyers and at the same time enlarge the value of adapting buyers is one of the key points in operating Xiaohongshu.

In the closed-loop link of Xiaohongshu, it is mainly based on the information flow of the platform, the search field, and the transformation of the live broadcast field of the brand and the buyer, so as to build an integrated business channel of "marketing+marketing" for the brand and help it realize the closed-loop business in the station. At the same time, based on the long tail effect of Xiaohongshu planting grass, a lot of traffic in the station overflowed, which finally prompted the brand to realize global transformation and the business jumped.

Take Afu, an elite oil family, as an example, from accurately stepping on the track to becoming the king, to the lack of products being fiercely pursued by rising stars, it has experienced several ups and downs. At the beginning of 2023, Afu embraced Xiaohongshu in an all-round way, re-attacked the category track, reshaped the brand awareness and reversed the market reputation by taking multiple measures. The three-pronged approach not only realized the rejuvenation of the brand mind, but also found the second growth curve of the business.

In this closed-loop link, there are three key stages:

High-point pulse is made in the starting stage: ① selecting products and planting grass; (2) Exploiting the momentum —— With the help of the IP of "Star Dream Plan" in Xiaohong Bookstore, Angel took the lead in exploring the closed-loop mode of star live broadcast of Xiaohongshu, and the successful sales of the first broadcast exceeded 1 million, successfully achieving the triple breakthrough of sales volume and word of mouth.

Stabilize the business chassis in the growth stage: efficiently use live star materials to put product notes, and the store will broadcast continuously for 4 hours every day. Long-term efforts are made for large single products, and at the same time, summer explosives are created to break through the seasonal restrictions of categories. In the end, notes+brand live broadcast contributed 60%+ store GMV.

Achieve sales jump in the outbreak stage: by building a complete buyer matrix, 20+ buyers will broadcast live every month, and at the same time, the brand will be broadcast live, 17 hours a day, and it will be rapidly advanced to a beauty brand of 5 million GMV per month.

Finally, in March of this year, Afu became a domestic beauty brand with a monthly sales of nearly 10 million in Xiaohongshu through high-profile live broadcast (head star/buyer/manager live broadcast) and continuous intensive brand live broadcast.

At the summit, Lingling, the buyer of Xiaohongshu, told the story of her encounter with Xiaohongshu Live and Yangshengtang. At first, I just love to brush and search, to share my life, and finally to share good things that can help everyone, so the road of buying a buyer began. In the future, Lingling said that it will continue to adhere to the standards of sincerity, efficiency and optimization, and build a bridge between brands and fans.

One beauty trend appears here, and one beauty brand grows here. Xiaohongshu has become an important position for users to buy beauty products and "do their homework" for consumption, and it has also become a breaking point for domestic beauty brands to continue to improve. Through Xiaohongshu, the spread of the brand is no longer a one-way communication, but a deep precipitation after running through the link, which includes both business growth and word-of-mouth growth.

It is worth mentioning that at this summit, Minako, general manager of Xiaohongshu Commercial Marketing Center, published the IP map of Xiaohongshu’s domestic beauty cosmetics in 2024. Among them, the most anticipated thing is that Xiaohongshu joined hands with authoritative media to launch the IP of Watching China. In the following season of "Looking at China", the two sides will work together to help domestic beauty brands show their scientific and technological strength, tell the cultural story of domestic beauty, and further help domestic beauty brands to take advantage of the wind.

With the blossom of the closed-loop path of Little Red Book and the attack of domestic beauty brands, we believe that China beauty brands will definitely look to the further future!

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