The "emergency" property company designated by the street office cannot be removed for three years, and a residential area in Beijing is in a dilemma.

In Gu Yue Garden Community, Haidian District, Malianwa Sub-district Office appointed a property company to be stationed in "emergency" after the property was suddenly evacuated in early 2015. According to the regulations, the emergency usually does not exceed 3 months, but the emergency service of the property has been more than 3 years. In the meantime, the community has held three owners’ meetings, elected industry committees and hired new properties, but the new property company has not been able to enter.

What is the difficulty in replacing the property company? Why is the community caught in an "emergency" dilemma? The Beijing Daily reporter conducted an in-depth investigation.

Sudden evacuation of the previous property

The community began to fall into the "emergency" dilemma

Gu Yue Garden is located on the north side of Tianxiu Road, surrounded by Yuanmingyuan, Summer Palace and Baiwang Mountain on the east, south and west sides. It is a commercial housing community covering an area of more than 150,000 square meters, with more than 20 residential buildings and more than 700 owners. There is a 5,000-square-meter wide lake in the community. The owners keep koi fish in the lake, and there are wild ducks flying to rest, rippling blue waves, vines, rocks, flowers and trees dotted in the garden, plus two underground three-dimensional garages, and people and cars are diverted. The whole community is neat and warm.

But this scene has become the memory of the owners. The incident occurred on November 10, 2015, and the early property of the community suddenly announced its withdrawal. Subsequently, Malianwa Sub-district Office appointed Beijing Longcheng Xingye Property Management Co., Ltd. (hereinafter referred to as Longcheng Xingye) to enter the community to provide "emergency" services for the owners.

The Administrative Measures for the Handover of Property Projects in Beijing stipulates that emergency services are limited to basic services such as garbage removal, water supply, elevator operation and order maintenance, and the period generally does not exceed 3 months.

Under the "emergency" service, the residential environment is getting worse and worse, and there are more and more problems in property services. Owners reported that the lake was put late, less and muddy. "In the past two years, the lake has become everyone’s heart disease, and no wild ducks have flown." The road began to break down, the vines collapsed, the lawn was covered with weeds, and the underground garage, which had been running well, was never used again with the departure of the previous property. Gradually, the facilities in the underground garage were damaged, but the motor vehicles were densely parked on the fire escape.

"Fire control facilities are completely paralyzed. The fire detector in the corridor, the smoke alarm system at home and the ambulance system failed, no one was on duty in the central control room, the access control was broken for more than a year, the elevator was always jammed, and some stopped for months. " Mr. Liu, the owner who stayed in the community in 2002, also reflected that the owners had to organize themselves to water flowers and trees. "How beautiful Gu Yue Garden was before, how bad it is now."

Owners’ meeting selects new property.

The emergency property refused to withdraw.

Emergency service can only solve the basic problems, and it only lasts for three months, so the owners want to hire a property company for themselves. "At that time, everyone’s idea was very simple, that is, they wanted to hire a legal and compliant property company." Owner Mr. Li said.

From January 23rd to January 30th, 2016, Gu Yue Garden held an owners’ meeting to elect an industry committee. On March 21, 2016, the industry Committee filed a record in Malianwa Sub-district Office.

Hiring a new property has become a top priority for the industry Committee. From June 8 th to June 12 th, 2016, the industry Committee started the second owners’ meeting, convened all the owners of the community, decided to terminate the emergency property service, and voted for a new property. In this competition, Beijing Ruiying Hotel Property Management Co., Ltd. (hereinafter referred to as Ruiying) won from 9 property companies. The reporter learned that the emergency property Longcheng Xingye also participated in the competition.

From September 9 to September 25, 2016, Gu Yue Garden held the third owners’ meeting, and the owners voted whether to entrust Ruiying as a new property. After a series of ticket checking, monitoring, singing and counting, the results show that the number of voters accounts for 74.79% of the total number of owners, corresponding to the exclusive area of 99,368.98 square meters, accounting for 63.95% of the total area of the building. The number of voters and the exclusive area achieved "double half", and Rui won 531 votes, thus winning the selection of new property in Gu Yue Garden. The industry Committee also invited the staff of the third-party Beijing First Owners’ Congress Work Counseling Center to be present to witness the ticket inspection process. "The whole process has videos, and all the votes are sealed according to regulations." Xu Hongliang, director of the community industry Committee, said.

On October 16, 2016, the Industry Committee signed a property service contract with Ruiying for a period of three years, and implemented the third-class property service standard of Beijing local standards. But in fact, due to the refusal of Longcheng Xingye to withdraw, Ruiying has not been stationed so far, and the service contract is still a dead letter.

The street office questioned the decision of the owners’ meeting

Industry Committee seeks various ways to solve difficulties.

The community was caught in an "emergency" dilemma, and the Gu Yue Garden Industry Committee turned to many administrative departments, the National People’s Congress and the Haidian District Commission for Discipline Inspection for help.

Malianwa Sub-district Office disagreed with the resolutions of the second and third owners’ meeting of Gu Yue Garden. A person in charge of wang xing, a street office, thinks that according to the Rules of Procedure for Owners’ Congress, an interim meeting of the owners’ congress can only be held at the suggestion of more than 20% of the owners, but the industry committee has not started this procedure. The street office also sent a letter to all the owners, saying that the industry Committee violated the relevant regulations and the organization was not standardized, and the resolution of the owners’ meeting should be corrected or revoked within a time limit.

In this regard, the industry Committee believes that matters involving the common interests of all owners need to be dealt with in a timely manner, and the industry Committee has the right to convene an interim meeting of the owners’ meeting. "This is also clearly stipulated in the Rules of Procedure for the Owners’ Meeting in the community." The owner Mr. Zhang said.

The resolution of the third owners’ meeting was also questioned by Malianwa Sub-district Office. Malianwa Sub-district Office refused to recognize the relevant decisions and authorization made by the owners’ meeting on the grounds that the industry committee temporarily changed the meeting place, which made it impossible for the sub-district office and neighborhood committee to guide and supervise on the spot.

In this regard, the industry Committee said that because the votes of all owners were kept in the ballot box, the venue of the meeting was temporarily changed in order to properly protect the voting results of all owners and avoid unexpected accidents. "The meeting is scheduled to be held at 3 pm on September 25, 2016. We contacted the heads of the street office and neighborhood committees and drove to pick it up, but a person in charge of the Malianwa street office said that Director Wang of the street office could not go because of something. Director Chen of the Gu Yue Garden Neighborhood Committee also said that Director Wang would not let her participate. " Mr. Yang, a member of the industry committee, said.

Malianwa Sub-district Office sent a letter asking the industry committee to submit the owners’ meeting and the results of counting votes, but it was opposed by the industry committee. Members of the first industry Committee said that according to the relevant laws and regulations, the street office has no right to view the votes of the owners.

Articles 25 and 26 of the Measures for the Administration of Property Project Handover in Beijing stipulate that the municipal and district housing administrative departments may deal with the property service enterprises and related responsible persons in accordance with the relevant provisions on credit information management and property service project management of the property service enterprises and project leaders. According to this, the industry Committee reported to Haidian District Housing Authority and requested it to punish Longcheng Xingye. However, Haidian District Housing Authority rejected the report of the industry committee on the grounds that Malianwa Sub-district Office refused to recognize the resolutions of the two owners’ meetings.

The industry Committee then reported to the relevant departments of the Beijing Municipal Commission of Housing and Urban-Rural Development, and the same result was obtained.

In order to break the dilemma of emergency property evacuation, more than 500 owners of Gu Yue Garden jointly reported to the Supervision Committee of Haidian District Commission for Discipline Inspection. Relevant materials show that the Supervision Committee of Haidian District Commission for Discipline Inspection replied that, as the supervision and guidance department for the work of the industry committee, Malianwa Sub-district Office sent a notice letter to all owners of Gu Yue Garden without sufficient investigation and verification, and made a decision not to support and recognize the temporary owners’ meeting of Gu Yue Garden Community, which caused adverse social impact. The Supervision Committee of the Haidian District Commission for Discipline Inspection believes that the Haidian District Housing Authority has failed to supervise emergency property services and has not actively promoted property handover.

Industry Committee sued emergency property

Currently awaiting retrial by the court.

After two years and four months of confrontation, after the intervention of various forces such as administration, people’s congress, discipline inspection and supervision, Longcheng Xingye still provides "emergency" services in the community.

The settlement of the incident finally took the legal path. The Industry Committee appealed to Haidian Court to order Longcheng Xingye to evacuate and return the relevant planning, permits, buildings and construction materials of the community. On March 30, 2018, Haidian Court ruled that Longcheng Xingye was evacuated and handed over relevant materials to the industry committee.

Longcheng Xingye, which lost in the first instance, appealed. Longcheng Xingye believes that Gu Yue Garden is not an independent property management area, and it should belong to the same property area as Lotus Pond Moon House, Anhe Garden and Chengxiu Garden, on the basis that Gu Yue Garden has no independent facilities such as water supply, power supply and property rooms.

"The emergence of the industry Committee is based on the premise of an independent property area." Xu Hongliang said that the industry Committee was elected by all owners and put on record. "The promotion of these procedures is based on the premise that Gu Yue Park is an independent property management area."

In order to confirm this matter, the industry Committee provided a series of documents such as planning, construction and property service contracts to reporters. They believe that these materials have approved the use, management and maintenance of houses in Gu Yue Garden, and determined the scope of the community, as well as the elevator, water supply, power distribution system and property management rooms. "These approved contents are consistent with the actual situation of Gu Yue Garden at present."

The reporter learned from the scene that there are Lotus Pond Moon House and Anhe Garden on the south side of Tianxiu Road from east to west, while Gu Yue Garden and Chengxiu Garden are on the north side. Among them, because Gu Yue Garden is a commercial housing community and Grade A residence, the property fee is higher than that of the lotus pond moon house of ordinary commercial housing, while most of Anheyuan and Chengxiu Garden are resettlement houses, so the property fee is lower. The nature of property rights and ownership relations are complex, which also leads to differences in interests and demands between communities and owners to a certain extent.

On the afternoon of February 13th, the reporter came to Malianwa Sub-district Office, hoping to interview and learn about the solution of the emergency service dilemma in Gu Yue Garden, but the relevant person in charge refused the reporter’s interview on the grounds of inconvenience.

At present, the Beijing No.1 Intermediate People’s Court has ruled that the case should be retried by Haidian Court on the grounds that it is necessary to find out whether Gu Yue Garden has the conditions to implement independent property management.

At present, all parties are waiting for the fair judgment of the law.

Reporter’s notes

Act according to law and realize community autonomy

Gu Yue Garden is caught in the dilemma of emergency service. This incident involves many entanglements between the industry committee, the developer, the emergency property and the newly hired property company, and also involves many departments such as street, housing management, housing construction committee, discipline inspection and supervision. Forces from all sides, like swans and crabs pulling carts, have their own strengths, but they have been unable to solve the problem of emergency property companies withdrawing for a long time.

There is no winner in this dilemma so far. It is difficult to carry out many tasks of the industry Committee, and the newly hired property service contract is empty, and the majority of owners can only get basic services. Due to the paralysis of fire-fighting facilities in the community, developers who have handed over property services for more than 10 years have to spend 800,000 yuan to repair fire-fighting facilities. Longcheng Xingye, an emergency property company, also repeatedly shouted, "We are not withdrawing, but it is difficult to withdraw." The person in charge of the property company said that in the past two years or so, due to the refusal of most owners to pay property fees, emergency services have caused the property company to lose millions of yuan. "We also hope to give a solution."

Shu Kexin, an expert in property management, believes that there are laws to follow in property management in China and Beijing, and a core idea of current laws and regulations is to promote and improve community autonomy. "In this case, if the street office thinks that the resolution of the owners’ meeting is illegal, it is enough to directly exercise the right of cancellation. If the industry committee refuses to accept it, it can also file an administrative lawsuit and sue the street office in court. Everything can be handed over to the law and let the law speak. "

Appeal to all parties and relevant departments to start from the law, the administrative department "can’t do it without authorization" and the owner’s autonomy "can do it without prohibition", so there is hope to break the emergency dilemma of Gu Yue Garden.

Fortunately, the incident has been awaiting retrial in Haidian court, and will eventually be resolved through legal channels. I hope that the just judgment of the law can return warmth and beauty, tranquility and harmony to the owners of Gu Yue Garden, and also to all the communities that are caught in the dilemma of property services like Gu Yue Garden.

Only by proceeding from the law and acting in strict accordance with the law can community autonomy be truly realized.

(The original title is "Gu Yue Garden Community Property" Emergency "for more than 3 years."

Xi ‘an BMW i4 price reduction information, the highest discount of 90,000! If you miss it, you won’t

[car home Xi ‘an Preferential Promotion Channel] Recently, a wave of large-scale price reduction promotion was launched in Xi ‘an, with the highest preferential amount reaching 90,000 yuan, which reduced the minimum starting price of this luxury electric car to 339,900 yuan. If you are considering buying a BMW i4, you might as well seize this opportunity and click "Check the car price" in the quotation form to get a higher discount.

西安宝马i4降价信息,最高优惠9万!错过就没有

The BMW i4 adopts a modern and dynamic design, and its front face adopts the iconic kidney-shaped air intake grille, which is combined with a unique closed design to show its identity as an electric vehicle. The body lines are smooth, showing an overall style with both strength and elegance. The rear design is simple and full of science and technology, which is in harmony with the front face. On the whole, BMW i4 shows the unique charm of future electric vehicles with its unique design language.

西安宝马i4降价信息,最高优惠9万!错过就没有

The length, width and height of BMW i4 are 4785 * 1852 * 1455mm, and the wheelbase is 2856mm. The body lines are smooth and dynamic. The front tread is 1601 mm and the rear tread is 1630 mm, which ensures excellent handling and stability. In terms of tires, the front tyre size is 245/45 R18, and the rear tyre size is 255/45 R18. With the unique style of wheels, the visual effect and driving performance of the whole vehicle are improved.

西安宝马i4降价信息,最高优惠9万!错过就没有

The interior design of BMW i4 is full of sense of technology and luxury. The center console adopts a large touch screen with a size of 14.9 inches, which supports a variety of voice recognition control systems, including multimedia systems, navigation, telephone and air conditioning. The steering wheel is made of leather, which supports manual adjustment up and down and back and forth, providing a good grip and convenient operation. The car is also equipped with a variety of interfaces, including USB and Type-C interfaces, which are convenient for passengers to connect various devices. In addition, the front seats also have heating function, and the main driver’s seat is also equipped with electric seat memory function. Seat materials provide a variety of choices, including imitation leather, genuine leather and leather /Alcantara mix and match to meet the needs of different consumers. The rear seats support proportional tilting, which increases the flexibility of storage space.

西安宝马i4降价信息,最高优惠9万!错过就没有

The BMW i4 is equipped with a powerful motor with a maximum power of 210 kW and a maximum torque of 400 Nm, which provides excellent power performance and driving experience for the vehicle.

The owner of car home said that the configuration parameters of Series I’s 3, 5 and X3 are almost the same, only the shell has been changed, and I want to buy the I4 for the sake of personality. Of course, it is still imported, so there is no need to do such a thing as buying it home and deducting the label. The big nostrils are not mediocre at first glance. When I drive out, everyone guesses at 600,000. I’m sorry.

Zhengzhou, Henan Province: A total of 718 people were isolated and 989,800 people were sampled for nucleic acid detection in key populations.

CCTV News:The reporter learned from the COVID-19 epidemic prevention and control press conference held in Zhengzhou that as of 18: 00 on January 5, there were 6 new positive cases and 10 asymptomatic infected people in Zhengzhou.

Li Huifang, Deputy Secretary General of Zhengzhou Municipal Government:Up to now, 989,800 people have been sampled from key areas and key populations in Guancheng, Erqi, Zhongyuan and Jinshui districts, all of which have been tested, and 6 positive cases have been detected.

At present, Zhengzhou has 10 closed control zones, 4 control zones and 3 prevention zones. Among them, the management measures of "closed area, staying indoors and serving at home" are implemented in the sealed control area, and the management measures of "people are not allowed to leave the area and gathering is strictly prohibited" are implemented in the control area, and the prevention area is not allowed to go out unless necessary. If it is really necessary to go out, it is necessary to hold a negative nucleic acid test certificate within 48 hours.

Li Huifang, Deputy Secretary General of Zhengzhou Municipal Government:Judging from the current epidemic situation, the epidemic spread in Zhengzhou has the characteristics of multi-point distribution and aggregation, and the communication chain is relatively clear, mainly involving the aggregation spread of card friends, funeral banquets and families. At present, there are 718 people in centralized isolation and 4899 people in home isolation.

Explore the high-quality growth path of beauty brands in Xiaohongshu from the China-US Beauty Industry Summit.

Source: beauty headlines

Supported by Chinese people, 2023 can be described as a "highlight moment" for domestic brands. In particular, domestic beauty cosmetics, with a market share of 50.4% in 23 years, exceeded the market share of foreign brands.

How did China Beauty Brand Achieve "Overtaking in Curves"? In addition to the more competitiveness brought by hard power factors such as product strength upgrade, the atmosphere of national cultural self-confidence and the rise of social platforms have also promoted the double growth of sales volume and sound volume of China beauty brands.

For example, in Xiaohongshu, the brand can accurately reach the target population, get through the transaction conversion link inside and outside the station, and drive the global growth with the sound volume inside the station.

On April 24th, Little Red Book was held.Just Being Red ——2024 Little Red Book China Beauty Industry SummitWith the presence of representatives of domestic beauty brands and industry experts, we will discuss the better solutions for the upward growth of China beauty brands in order to promote the sustained and high-quality development of China beauty brands.

Looking forward to the trend of beauty industry in China

Provide marketing vane for domestic beauty brands

As one of the "highlights" of this summit,The commercialization of Xiaohongshu and Qingyan, an authoritative media in the United States, released the 2024 Xiaohongshu White Paper on Beauty Industry in China.(hereinafter referred to as the White Paper), which explores the development trend of China’s beauty industry, the future potential of domestic brands and the consumption behavior of characteristic people.

According to the white paper, in the last decade, the domestic beauty market has been soaring, with a compound annual growth rate of 13.18%, which proves its unique charm and strong strength. Among them, skin care products dominate the domestic beauty industry, with a market scale of 267.99 billion yuan and an annual growth rate of 14%. Cosmetic category grew rapidly, ranking second with a scale of 76.54 billion yuan and a year-on-year surge of 52.1%.Behind these trends, consumers’ favor and love for domestic beauty products and their growing power to the United States are reflected.

It is worth noting that in the process of consumers’ increasing favor for China beauty cosmetics, Xiaohongshu helps domestic beauty brands to seize users’ minds efficiently and open up new possibilities for China beauty brands. In the little red book, there are many discussions about the trend of skin care makeup, such as early C and late A, skin care makeup, Chinese old money style, etc. In this process, the little red book also helps the national tide and national style to occupy the public’s field of vision and help enhance the public’s cultural confidence.

In addition, the white paper also made a preview of the 11 major trends in the beauty industry and an insight into the 20 lifestyle groups in 2024 Little Red Book-"Meilijia Plus" people:

In terms of beauty trends, there are scientific skin care, new attraction of nourishing skin, exquisite Chill and oriental power UP in skin care, exquisite stacking Buff, hard strength of makeup, a new look at Cruch and a new awakening of culture in makeup, and facial skin care, high-end maintenance and home beauty salons in personal care.

From the trend of "Oriental Power UP" in skin care, we can see that in 2023, among the TOP100 hot search brands in Xiaohong Bookstore, there were 18 domestic brands more than in 22 years, and the number of views on the topic of # Domestic Light was close to 700 million, and the national visual products were also popular. It can be said that the improvement of cultural self-confidence has greatly stimulated the public’s consumption of domestic products.

We can also see the influence of cultural self-confidence on popular makeup in the trend of "new cultural awakening" of makeup. In Xiaohong Bookstore, hot search words related to Chinese makeup gradually increased, among which # Chinese old money wind search increased by 90,671% year-on-year, and # Yuanshanmei search increased by 12,71% year-on-year. It can be said that "Chinese flow is the real top flow" has become the consensus of the public, and the traditional culture of national style is becoming a new young trend.

From the above two trend examples, it is not difficult to find that cultural self-confidence in the future must be the key to the beauty care industry.

Regarding the crowd, Little Red Book returned to the essential "people" and "drivers" and summed up four driving forces for beauty.

For example, in terms of "me and me", beauty is the source of emotional value for inward exploration and self-pleasing, so beauty is blessed with "internal drive". Beauty headlines were found on the platform of Little Red Book, and more and more consumers began to pay attention to such meticulous self-feelings as "body feeling" and "skin feeling", and they would realize the co-cultivation of body and mind in the ceremony with healing atmosphere.

In terms of "I am close to others", beauty is a manifestation of personal charm in private relationships/intimate circles, so beauty is blessed with "personal charm"; In terms of "the relationship between me and society", beauty is appropriate in social interaction and suitable for proper self-presentation, so beauty is blessed with "physical strength"; In terms of "me and the pan-social network", beauty is also regarded as an energy, which enables individuals to be recognized, seen and recognized by a wider range of groups, so beauty is blessed with "influence".

This also provides a weather vane for China beauty brands to anchor the trend and grasp the crowd, and helps them seize opportunities and promote growth in the highly competitive market.

Open up new marketing ideas

Empowering brands to grow vigorously in all directions.

In the community of Xiaohongshu, users are distributed in multiple circles, and beauty brands have gained more room to play, making it easier to go from 0 to 1. This has also prompted more and more beauty brands to re-examine the value of Xiaohongshu and regard Xiaohongshu as a new growth position in marketing and operation.

At the summit, Raichu, strategic director of Xiaohongshu commercial domestic beauty care industry.Share itThe marketing value of Xiaohongshu lies in "efficient planting grass", "brand building" and "link trading".

First of all, in the matter of "planting grass efficiently", when beauty products are in different life stages, there will be different marketing demands. Therefore, Xiaohongshu puts forward differentiated solutions based on the introduction period, growth period, maturity period and rejuvenation period of products, and helps brands grow good products by planting grass efficiently in the whole life cycle.

In addition to "planting good products", Xiaohongshu is also empowering brands and achieving "red brands".

In Xiaohongshu, "Everything can grow grass", so how can mature brands seize the growth opportunity in Xiaohongshu? Compared with cutting-edge brands, although mature brands have popularity, user base and even large single products, they often face many complicated problems in their operation. Xiaohongshu believes that to find the certainty of brand growth, we need to return to products, be people-oriented, understand, understand and meet the new needs of users, occupy more consumption scenes, and break more people, so as to effectively drive the brand potential to explode.

In the decoding of the marketing value of Little Red Book in the third part of the White Paper, the natural hall with national recognition is taken as an example to show the journey of brand value rejuvenation. First of all, together with Little Red Book IP "Treasure Components in China", it conveys the brand’s strong scientific and technological strength, refreshes consumers’ cognition of the brand, and establishes the brand image of natural science and technology beauty cosmetics.

In the breakthrough of big single product and small purple bottle, Nature Hall fully accepted the heat potential of Himmer ingredients, accurately found old customers in Xiaohongshu with brand words and participles, and then sold 200,000 pieces through the crowd anti-funnel model from "brand crowd-elite category crowd-anti-aging effect crowd-component party crowd" to the pan-crowd during the period of 618.

In the promotion of the backbone polar holy water, Nature Hall and Xiaohongshu explored the high-related people of the brand and the attention effect of the old customers by analyzing the portraits of one group of the old customers of the brand. At the same time, they linked the characteristic IP in the station, precipitated a large number of real UGC evaluation contents, and achieved the planting of the brand fermented skin care concept.

Undoubtedly, Little Red Book is becoming a new business growth place for brands and businesses. Xiaohongshu helps businesses to make differentiated advantages in product upgrading, content access, user co-creation, buyer cooperation, brand live broadcast, etc., and builds a global business channel integrating "marketing+marketing" to empower the brand’s global transformation and word-of-mouth growth.

Run through the closed-loop link of global transformation

Incite high-quality growth

In order to welcome the "618" promotion, the summit also held a special beauty care selection meeting in Zhangjiang Science Hall, Shanghai, inviting 250 domestic and foreign beauty brands and 200 buyers of Xiaohongshu, demonstrating the powerful influence of Xiaohongshu in the beauty market.This product selection meeting also established a friendly and interactive direct communication field for brands and buyers, opening up the infinite possibilities of beauty care business in Xiaohongshu.

Buyers are the key players in the closed loop of Xiaohongshu e-commerce, connecting goods and users, planting grass and trading. For consumers, they can have a keen insight into the needs of users and plant related products for users in need; For brands, they give positive feedback to brand merchants about users’ real experiences, and share them in a personalized way, such as aesthetic taste and life concept, giving products and brands new business opportunities.

Therefore, as far as brands are concerned, how to achieve more tacit resonance with buyers and at the same time enlarge the value of adapting buyers is one of the key points in operating Xiaohongshu.

In the closed-loop link of Xiaohongshu, it is mainly based on the information flow of the platform, the search field, and the transformation of the live broadcast field of the brand and the buyer, so as to build an integrated business channel of "marketing+marketing" for the brand and help it realize the closed-loop business in the station. At the same time, based on the long tail effect of Xiaohongshu planting grass, a lot of traffic in the station overflowed, which finally prompted the brand to realize global transformation and the business jumped.

Take Afu, an elite oil family, as an example, from accurately stepping on the track to becoming the king, to the lack of products being fiercely pursued by rising stars, it has experienced several ups and downs. At the beginning of 2023, Afu embraced Xiaohongshu in an all-round way, re-attacked the category track, reshaped the brand awareness and reversed the market reputation by taking multiple measures. The three-pronged approach not only realized the rejuvenation of the brand mind, but also found the second growth curve of the business.

In this closed-loop link, there are three key stages:

High-point pulse is made in the starting stage: ① selecting products and planting grass; (2) Exploiting the momentum —— With the help of the IP of "Star Dream Plan" in Xiaohong Bookstore, Angel took the lead in exploring the closed-loop mode of star live broadcast of Xiaohongshu, and the successful sales of the first broadcast exceeded 1 million, successfully achieving the triple breakthrough of sales volume and word of mouth.

Stabilize the business chassis in the growth stage: efficiently use live star materials to put product notes, and the store will broadcast continuously for 4 hours every day. Long-term efforts are made for large single products, and at the same time, summer explosives are created to break through the seasonal restrictions of categories. In the end, notes+brand live broadcast contributed 60%+ store GMV.

Achieve sales jump in the outbreak stage: by building a complete buyer matrix, 20+ buyers will broadcast live every month, and at the same time, the brand will be broadcast live, 17 hours a day, and it will be rapidly advanced to a beauty brand of 5 million GMV per month.

Finally, in March of this year, Afu became a domestic beauty brand with a monthly sales of nearly 10 million in Xiaohongshu through high-profile live broadcast (head star/buyer/manager live broadcast) and continuous intensive brand live broadcast.

At the summit, Lingling, the buyer of Xiaohongshu, told the story of her encounter with Xiaohongshu Live and Yangshengtang. At first, I just love to brush and search, to share my life, and finally to share good things that can help everyone, so the road of buying a buyer began. In the future, Lingling said that it will continue to adhere to the standards of sincerity, efficiency and optimization, and build a bridge between brands and fans.

One beauty trend appears here, and one beauty brand grows here. Xiaohongshu has become an important position for users to buy beauty products and "do their homework" for consumption, and it has also become a breaking point for domestic beauty brands to continue to improve. Through Xiaohongshu, the spread of the brand is no longer a one-way communication, but a deep precipitation after running through the link, which includes both business growth and word-of-mouth growth.

It is worth mentioning that at this summit, Minako, general manager of Xiaohongshu Commercial Marketing Center, published the IP map of Xiaohongshu’s domestic beauty cosmetics in 2024. Among them, the most anticipated thing is that Xiaohongshu joined hands with authoritative media to launch the IP of Watching China. In the following season of "Looking at China", the two sides will work together to help domestic beauty brands show their scientific and technological strength, tell the cultural story of domestic beauty, and further help domestic beauty brands to take advantage of the wind.

With the blossom of the closed-loop path of Little Red Book and the attack of domestic beauty brands, we believe that China beauty brands will definitely look to the further future!

Reporting/feedback

These "rules" of various countries are special and novel! You should know when traveling abroad.

  Chinanews. com client March 21 ST (Wu Heqin) The footsteps of spring come unexpectedly, which is a good time to go out to play, but whether you are traveling overseas or staying in the local area, you must ask the customs when entering the country. In some countries, tangible and intangible regulations need to be mastered, and taboos between races should be noted to avoid embarrassing stepping on "minefields". Imagine focusing your actions in Britain, Bali, the United States and other places on one day: on a sunny morning, you go out for a walk chewing gum and ask a group of African-American young people where there are watermelons. My god, every move you make inadvertently may cause big trouble!

  Don’t go out.

  — — There are four bans during the "quiet day" in Bali.

  "Don’t go out? How can I do that? I have spent a lot of money and time traveling overseas, isn’t it just to go out and play? " That’s true, but choose the right place at the right time. For example, March 17th, which just passed, was Hari Raya Nyepi in Bali. On the same day, Bali Wulalai International Airport was temporarily closed for 24 hours. If you plan to go to Bali on this day, it is obviously inappropriate, even if you were there, you can’t go out.

  "Quiet Day" is the Hindu New Year in Bali. Different from the lively celebrations of ordinary festivals, there is no celebration on the day of "quiet residence". People sit quietly at home and meditate, and must follow the following four prohibitions: no fire (turning on the light), no work, no going out and no entertainment activities. During the period, except for hospitals, fire departments, police stations and other necessary public service institutions, all shops or units on the island are temporarily closed, and pedestrians and vehicles are not allowed to engage in outdoor activities.

  Don’t open

  — — Poland introduced the Law of Closed on Sundays in March.

  In China, the weekend is the golden business period of many shopping malls and markets, and people who are busy for a week will also use their holidays to "go shopping". However, this is absolutely impossible in Poland. Poland recently promulgated the "Sunday Closed Law", which was officially implemented on March 1, 2018. Of course, restaurants, bakeries, gas stations, flower shops, post offices, pharmacies, and shops in railway stations and airports are not subject to this law.

  According to the law, from March to December, 2018, on the first and last Sunday of each month, as well as two Sundays before Christmas and one Sunday before Easter, shops can open, and the rest sundays are closed. If Sunday, which was originally open for business, falls on a public holiday, shops are not allowed to open. By 2019, the closed hours will also include the first Sunday of each month.

  There are many restrictions, so can you manage my secret business? Of course I do. Maybe I’ll go to jail. The law clearly stipulates that stores shall not arrange employees to undertake any work on Sundays when they are closed. Individual stores can and can only be opened by the owner himself on the relevant Sunday. Once you violate the law, you will face a fine of up to about 186,000 yuan, and you may be sentenced to imprisonment for repeated violations.

  Don’t throw up

  — — Britain plans to levy chewing gum tax to combat "road psoriasis"

  According to statistics, people on earth spend about 14 billion pounds (about 123.026 billion yuan) on chewing gum every year, but most of these chewing gum "endings" are stuck on the road or on the soles of shoes. Only the local government in Britain spends 50 million pounds a year to clean up the chewing gum stuck on the road. The country has also used various methods to recycle chewing gum, but with little effect.

  Recently, philip hammond, the British Chancellor of the Exchequer, said that the government is considering introducing a tax policy for chewing gum, aiming at combating this "road psoriasis" which is difficult to clean up. From March 13th, the British Treasury will solicit opinions from the public to discuss whether a "chewing gum tax" should be imposed on chewing gum products.

  The industry said that "chewing gum is a problem everywhere, and the only long-term sustainable solution is to change people’s behavior." Then, let’s start with you and me. We shouldn’t spit gum anywhere, not just in Britain, should we?

  Don’t look back.

  — — Dutch "red light district" issued a new regulation: back to the window girl.

  The city government of Amsterdam, the Netherlands, will implement the new regulations from April. If tour guides lead groups of more than 5 people to the "red light district", they must first obtain permission, while group guests of more than 20 people are prohibited from entering.

  In addition, even if the group is allowed to enter the "red light district", it must abide by a series of regulations, including not staying on the main roads such as bridges, not using loudspeakers and making noise, not taking pictures when passing through a specific window, and the tour guide must also ask the members to turn their backs on the window girl when they stop walking. If a tour group violates the regulations, the tour guide may be fined 190 euros if caught, and the tour company may be fined 950 euros.

  A local tour guide explained that the purpose of turning your back to the window is to hope that tourists will refrain from spitting, cursing and other indecent behaviors when standing in front of the window girl. As for walking, you can of course browse around. Little friends, the rules are between raising one’s hand and casting one’s foot, so you should be sure of your discretion.

  Don’t eat melons

  — — Throwing watermelons at African-Americans involves racial discrimination.

  Watermelon also involves racial discrimination? But also in court. At the end of last year, five students were suspended for throwing watermelons at African-Americans, and one of them was accused of racial discrimination. I would like to remind my compatriots that in the United States, they must enter the country to ask the customs, and at the same time, they should pay attention to the taboos between races.

  So, why not mention watermelon in front of African-Americans?

  Watermelon is a delicious and cheap fruit. During the American Civil War and the African-Americans’ struggle for freedom, the slave owners would give this fruit as a reward to the black slaves working in the cotton fields as a good summer product. Therefore, African-Americans have been labeled as a stereotype that they love watermelon.

  An extreme example is that a newly hired white firefighter brought watermelons to his colleagues as a meeting gift, but he didn’t expect to immediately arouse other people’s dissatisfaction, resulting in his dismissal after only one day’s work. Because 90% of the firefighters in this consumer station are African-American.

  In addition, Gabrielle Union, the wife of Dwyane Wade, a famous basketball player, went to work in China one year, during which she was invited to go to KTV, and there were a lot of watermelons in KTV boxes and fruit bowls in China. The group was dumbfounded immediately after entering the box, and the misunderstanding was eliminated after explanation.

  Friends who are ready to travel, have you mastered these taboos? (End)

President of Stanford University resigned due to academic misconduct.

  Xinhua News Agency, San Francisco, July 19 (Reporter Wu Xiaoling) Mark teissier-lavigne, president of Stanford University in the United States, announced on August 31 that he would resign from his post as president after the results of a special committee’s review of his academic misconduct were released.

  In December last year, the Board of Directors of Stanford University set up a special committee to initiate an investigation into teissier-lavigne’s allegations of academic misconduct. After months of comprehensive verification, the Special Committee released a detailed report on the 19th.

  According to the report, the investigators mainly reviewed 12 papers signed by teissier-lavigne, and in five of them, as the main author, they found conclusive evidence that some members of the laboratory he was in charge of improperly manipulated scientific research data or had problems in experimental operation, which led to major defects in the papers, while teissier-lavigne failed to take necessary measures to correct related errors.

  Teissier-lavigne accepted the conclusion of the report, corrected and withdrew the relevant papers, and decided to resign.

  Yang Zhiyuan, Chairman of the Board of Directors of Stanford University, posted on the website of the university that he accepted teissier lavigne’s resignation and confirmed that he would continue to be a tenured professor of biology. The Board of Directors also set up a committee to start the selection of the next president, and appointed Richard Salle as interim president from September 1st.

Old people and children don’t have smart phones, and they don’t bring social security cards to see a doctor. What should I do?

  With more and more insured people using medical insurance electronic certificate to buy medicines, many citizens have recently asked, what should the elderly and children do if they don’t have smart phones or can’t operate them, or if the children are in a hurry to see a doctor without their social security cards? On the 8th, the reporter learned from Wuhan Medical Insurance Bureau that the National Medical Insurance APP has opened the function of "Family Account" for medical insurance electronic certificate, which can help family members activate medical insurance electronic certificate on their mobile phones. After the operation is completed, the elderly and children at home only need to take out their mobile phones and call out the medical insurance electronic certificate of family members, so they can help them to see a doctor and get medicine on the code, and they can also inquire about the details of their family’s medical expenses.

  Buy medicine for medical treatment and realize payment by brushing code.

  Medical insurance electronic certificate, commonly known as "electronic medical insurance card", is issued by the national medical insurance information platform, with one person and one yard, which is fully applicable to all medical insurance businesses. At the beginning of this year, Wuhan officially realized the full coverage of electronic certificate, a designated medical institution in the city.

  After the insured person successfully activates the medical insurance electronic certificate, he can complete the medical insurance settlement by swiping the QR code without carrying a physical card when seeking medical treatment and purchasing medicines in the designated medical institutions of our city. Activating the medical insurance electronic certificate can avoid the problems caused by lost ID card, reissued physical card and forgotten password. At the same time, scanning code replaces the tedious process of manual entry twice in the previous charging, and can also greatly shorten the waiting time.

  According to statistics, up to now, nearly 5 million insured people in Wuhan have activated the medical insurance electronic certificate.

  "family account"

  Can bind medical insurance for family members, electronic certificate

  According to reports, at present, the "Family Account" of electronic certificate Medical Insurance has been officially opened. Download the "National Medical Insurance Service Platform" APP, bind the "Family Member Sub-account" on the medical insurance electronic certificate, and collect the medical insurance electronic certificate for the elderly and children who don’t have smart phones. This is the "family account" of the medical insurance electronic certificate.

  According to reports, a maximum of five people can be added to the "family account" of electronic certificate Medical Insurance, and the relationship is two-way. The same insured person can add family members or be added by family members. The "family account" only requires family members to participate in medical insurance, and does not require insurance in the same city.

  "Family account" is different from "family mutual aid"

  At present, our city is deeply promoting the establishment of a mutual aid guarantee mechanism for employees’ basic medical insurance outpatient service according to national requirements, and at the same time reforming the personal account reform of medical insurance. After the implementation of this reform, the scope of personal accounts for medical insurance will be broadened and family members will be allowed to help each other.

  Special reminder is, "‘ Family account ’ And ‘ Family mutual aid ’ Not the same thing. " The medical insurance electronic certificate contains information such as the name, gender, ID number, photo and social security number of each insured person, and implements "one person with one code". Just like the ID card, it is limited to my real name and must be "special code for special use".

  "Family account" is to help family members to activate electronic certificate to apply for medical insurance. When they see a doctor, they can take out their mobile phones to show their family members’ medical insurance electronic certificate, so that they can realize the application of exhibition code, instead of buying medicines, settling medical expenses and inquiring about medical expenses, and it does not involve the issue of giving funds from personal medical insurance accounts to their families.

  Reporter Hu Qiongzhi

  Correspondent Zhang Chunyan Sun Jianbin

Innovative social governance: who will govern what and how.

  The introduction of residence permit is an important measure for the reform of household registration system, which enables new urban residents to enjoy the same rights and interests as local residents. The picture shows migrant workers consulting the residence permit processing process at Dahuoquan Police Station of Qiaoxi Branch of Xingtai Public Security Bureau. Xinhua News Agency reporter Zhu Xudong photo

  The picture shows the staff of the grid "Minsheng 110" service center in Shaowu City, Fujian Province, handling the help-seeking service of the masses. Xinhua News Agency reporter Lin Shanchuan photo

  1. The background and objectives of social governance concept.

  The Decision of the Central Committee of the Communist Party of China on Several Major Issues of Comprehensively Deepening Reform adopted by the Third Plenary Session of the 18th CPC Central Committee pointed out that "the overall goal of comprehensively deepening reform is to improve and develop the Socialism with Chinese characteristics system and promote the modernization of the national governance system and governance capacity". The Central Committee of the Communist Party of China’s Proposal on Formulating the Thirteenth Five-Year Plan for National Economic and Social Development, adopted by the Fifth Plenary Session of the 18th CPC Central Committee, further holds that strengthening and innovating social governance is an important starting point for strengthening and improving the Party’s leadership and providing a strong guarantee for the realization of the 13th Five-Year Plan.

  The application of the concept of "social governance" has gone through a process in understanding — — Before the Third Plenary Session of the 18th CPC Central Committee, we mainly used the concept of "social management". Since the Third Plenary Session of the 18th CPC Central Committee adopted "the Central Committee of the Communist Party of China’s Decision on Comprehensively Deepening Reform", our party began to replace "social management" with the concept of "social governance". The transformation from social management to social governance is not a simple "one-word change", it reflects the obvious differences in governance subject, governance mode, governance scope and governance focus, and it is a profound summary of our party’s experience in dealing with social problems and solving social contradictions in the new period of reform, opening up and socialist modernization, and reflects the important theoretical and practical achievements made by the CPC Central Committee with the supreme leader as the general secretary in China’s social construction.

  Innovating social governance has become a very important task to innovate government behavior. The Fourth Plenary Session of the 16th CPC Central Committee, held in September 2004, proposed for the first time to "establish and improve the social management pattern of party committee leadership, government responsibility, social coordination and public participation." In the report of the 17th National Congress of the Communist Party of China in 2007, it was put forward: "We should improve the social management pattern of party committee leadership, government responsibility, social coordination and public participation, and improve the grass-roots social management system." In 2010, 35 comprehensive pilot projects of social management innovation were identified nationwide, and the "Guiding Opinions on Comprehensive Pilot Projects of Social Management Innovation in China" was formulated. In November 2012, the 18th National Congress of the Communist Party of China proposed to "strengthen social construction in improving people’s livelihood and innovative management". In November 2013, the Third Plenary Session of the 18th CPC Central Committee decided to "innovate the social governance system", and put forward the principle requirements from four aspects: improving the social governance mode, stimulating the vitality of social organizations, innovating the system for effectively preventing and resolving social contradictions, and improving the public security system. In October 2014, the Fourth Plenary Session of the 18th CPC Central Committee proposed that we should adhere to systematic governance, legal governance, comprehensive governance and source governance, and improve the level of legalization of social governance. The Fifth Plenary Session of the 18th CPC Central Committee held in November 2015 proposed to strengthen and innovate social governance. We will build a safe China, improve the social governance system under the leadership of Party committees, government-led, social coordination, public participation and the rule of law, and promote the refinement of social governance.Construct a social governance pattern that all people build and share. "Strengthening", "Perfecting" and "Innovating" social governance is getting stronger and stronger, theoretical research is getting deeper and deeper, governance ideas are getting clearer and clearer, and the connotation, extension and focus of social governance are getting clearer and clearer, which has laid a good foundation for realizing the scientificity of social governance.

  First of all, to strengthen and innovate social governance, we must firmly grasp the general requirement of maximizing social vitality, maximizing harmonious factors and minimizing disharmonious factors. The general requirements of "three maximums" embody two meanings: one is to stimulate social vitality, and the other is to achieve social stability and order by increasing harmonious factors and reducing disharmonious factors. The Third Plenary Session of the 18th CPC Central Committee pointed out that it is necessary to "accelerate the formation of a scientific and effective social governance system to ensure that the society is full of vitality and harmonious and orderly." This is the goal of our efforts to establish a scientific and effective social governance system and mechanism, the general task and requirement of strengthening and innovating social governance, and a very important content of promoting the modernization of the national governance system.

  Secondly, vitality and order, development and stability are dialectical and unified relations, which cannot be neglected. Maintaining stability in development and maintaining the unity of opposites in development should be a basic principle for us to innovate social governance and deepen social system reform. At present, one of the main problems in strengthening and innovating social governance in China is that the relationship between stimulating social vitality and maintaining social stability is not properly handled. When we need to choose between stability and development, we tend to pay more attention to the former than the latter, that is, we pay more attention to stability and order than to vitality and development. Therefore, it must be deeply realized that maintaining social stability is only one aspect of social governance, and building a dynamic, stable and orderly society is the real purpose of social governance, and the two must be promoted together. In short, the goal of social governance is to achieve a dynamic balance between stability and vitality.

  2. Current problems and challenges in the field of social governance in China

  China’s economy has entered a "new normal", which is faced with a shift in growth rate, a painful period in structural adjustment and a digestive period in previous stimulus policies. Therefore, the problems encountered in the field of social construction will be more and more complicated. It is very urgent and important to maintain the long-term stability of society and strengthen and innovate social governance.

  (1) Social problems are frequent and sudden. The mass incidents in some places every year are the concentrated expression of this problem, which urgently requires innovative social governance. This problem mainly focuses on personnel treatment, land expropriation, wages and benefits, house demolition, law-related litigation and other areas of interest. To sum up, there are four main categories: first, the contradiction between low-income groups and middle-and high-income groups that reflect the distribution relationship; second, the contradiction between farmers and citizens that reflect the urban-rural relationship; third, the contradiction between employees and employers that reflect the labor relationship; and fourth, the contradiction between the governor and the governed that reflect the relationship between the party and the masses. These four aspects are related in essence, which together indicate the frequent problems, increasing contradictions and risk accumulation in the social transformation period. Therefore, paying attention to social security, preventing and resolving social risks, innovating social governance and establishing a new social operation order have become important topics in the transitional society. In other words, frequent social problems force social governance innovation.

  (2) The increasing social mobility, while promoting the transformation from "unit person" to "social person" and "community person", puts forward new requirements for the focus of social governance. According to relevant statistics, in the total urban employment population, "unit people" used to account for more than 95%, but now this proportion has dropped to about 30%. In 2010-2015, the number of floating population in China remained above 200 million, and a large number of "unit people" have changed to "social people". The scale of social mobility has become larger and larger, and cross-regional mobility has become a normal state. The great transformation of social members from unit people to social people and community people has brought many new problems and new problems to social governance, and the traditional social governance models and methods have been seriously challenged.

  (3) profound changes in the social stratum structure. The multi-subjects in the market brought about by the market-oriented reform have changed the single ownership structure, and at the same time, how to coordinate the demands of different classes and different interest groups has put forward new requirements for social governance. We believe that an important task to promote the modernization of the national governance system and governance capacity at present is to make an in-depth investigation and study on the interests of all walks of life in China and their development and change trends. On this basis, we should reform the original system, formulate new policies and measures as soon as possible, coordinate the interests of all social strata, and gradually establish an interest distribution system and mechanism that adapts to the socialist market economic system. By deepening the reform in an all-round way, we will strive to coordinate the interests of all social strata and build a society in which everyone enjoys the "sense of gain" of reform.

  (D) the inertia of the traditional system. The outstanding performance is as follows: first, the concept lags behind, the "end of the story" is reversed, and the value orientation of social governance is misplaced. When some departments perform social governance functions, their value orientation is not based on the concept of "citizen standard", "society standard" and "rights standard", but on "official standard" and "government standard", which seriously affects the government’s social governance function. Second, pay attention to economic growth and despise social development. Taking GDP as a hero leads to the disharmony between social development and economic development, and social development lags behind economic development for at least ten years. Third, the party and government are not divided, and the political society is not divided. Before the reform and opening up, we distorted the Marxist concept of state in practice, copied the Soviet model, and formed a governance system of "nationalization of social governance", which led to the integration of political parties, the state and society, and led to the party’s over-concentration and meticulous governance of social affairs. Fourth, the transformation of government functions is not in place. It should be acknowledged that great achievements have been made in government reform over the years, government functions have changed greatly, service awareness has been greatly enhanced, and the construction of service-oriented government is continuing to advance, but there are still many aspects that need reform. Fifth, the development of social organizations is not enough, and the space for playing its role needs to be improved. As of the first quarter of 2016,There are 664,800 social organizations with competent departments and registered by civil affairs departments, including 329,000 social organizations, 331,000 private non-enterprise units and 4,841 foundations. Social organizations have initially played an important role in social governance and public services, but on the whole, their development is not mature enough, which is mainly manifested in four aspects: First, they have a strong administrative color and low autonomy. Judging from the existing social organizations in China, most of the social organizations that are more influential in society are government-run, government-run, or have a high degree of government-run. Second, the composition structure is unreasonable and its function needs to be improved. At present, the development of social organizations in China is very uneven. Mutual benefit organizations, especially mutual benefit economic organizations, such as trade associations and chambers of commerce, develop rapidly, while public welfare social organizations, such as foundations and private non-enterprise units, develop relatively slowly. Third, the legal system of social organizations is not perfect. At present, there is no Social Organization Law to regulate and protect the activities of social organizations. Fourth, the understanding is not in place and the function of social organization is not well understood.

  3. Innovative basic ideas and solutions of social governance.

  The basic ideas of innovating social governance should be: we must focus on safeguarding the fundamental interests of the overwhelming majority of the people, give full play to the leading, collaborative, autonomous, self-disciplined and mutual-disciplined roles of multiple subjects in social governance, integrate social governance resources, and form a pluralistic governance structure; It is necessary to organically combine the rule of virtue with the rule of law, so that the rule of law plays an increasingly important role in regulating society; We should let all kinds of forces conducive to social stability and the growth of a harmonious society compete in generate, comprehensively promote the construction of a peaceful China, safeguard national security, and ensure that people live and work in peace and contentment, social stability and order, and national security and harmony.

  To this end, we should solve three basic problems in path selection and key grasp.

  (A) What does social governance govern: "two levels and one tone"

  Social governance is mainly a process in which party committees, governments and various social organizations regulate the behavior of social members by means of law, administration and morality, and organize, coordinate, serve, supervise and control social public affairs in order to promote the coordinated operation of the social system. The purpose of doing this is to meet the social needs of the broad masses of social members, solve social problems, resolve social risks, and achieve social stability, order and vitality. The author makes a systematic review of the central government’s literature and academic viewpoints on social management and social governance in the past ten years, and thinks that the content of social governance can be summarized into three aspects, which are referred to as "two levels and one tone" for short, including: first, the platform construction of social governance, including the establishment of a new pattern and system of social governance, and the establishment and improvement of social organizations and community platforms. The second is the construction of peace, covering social security, emergency mechanism, national security construction and other fields. The third is to coordinate three relationships, namely, the relationship between dominance and subjectivity, maintaining stability and safeguarding rights, and the relationship between the rule of law and the rule of virtue.

  According to a large number of investigations and observations, at present, in the actual work in various places, daily social governance is mainly in two aspects, one is safe construction, and the other is guaranteed work. The former is mainly done by the Political and Legal Committee, the Public Prosecution Law and the Letters and Calls Department; The latter is mainly responsible for civil affairs, social security and other departments. As a relatively independent social governance system, it should have richer connotations, including the three major aspects mentioned above. The specific content can be increased or decreased with the change of the situation, but the big framework should be relatively fixed.

  (B) Who will govern social governance: multi-subject governance.

  Since modern times, the understanding of governance subject in foreign theoretical circles has gone through three stages. The first stage was after World War II. Influenced by Keynesianism and the trend of thought of welfare state, public administration theory occupied the mainstream, and the government took care of a series of affairs such as social policy. In the second stage, after 1980s, the new public governance theory characterized by drawing lessons from corporate governance became popular. American scholars Gueble and Osborne put forward in their book Reinventing Government that the function of the government is to steer, not to paddle, that is, many government responsibilities can be outsourced through contracts. The third stage is the beginning of the 21st century, when the new public service theory rises. The representative work of this theory — — Denhardt’s book "New Public Service" puts forward that the government’s duty is to serve, not to steer, and the government should try its best to meet the individual needs of citizens, not to make decisions for the people. These viewpoints are instructive for us to understand the new pattern and system of social governance with China characteristics.

  The report of the 18th National Congress of the Communist Party of China put forward that it is necessary to "speed up the formation of a social management system under the leadership of the Party committee, with the government taking responsibility, social coordination, public participation and the guarantee of the rule of law". This statement clearly shows that the main body of governance is pluralistic, and the biggest difference from the traditional highly centralized social governance system is the emphasis on social coordination, public participation and legal construction. The implementation of this point will greatly change the relationship between the state and society and take substantial steps towards "small government and big society". Party committees should "grasp the big picture", mainly "look up at the road" and do a good job in the top-level design of social governance values, strategic planning and system construction. The government is mainly responsible for "serving". According to the requirements of changing functions, rationalizing relations, optimizing structure and improving efficiency, we should improve the government responsibility system, strengthen social governance functions, strive to build a service-oriented government, provide more and better public services, and meet the diversified needs of citizens. Social coordination, the key point is to give full play to the synergy of mass organizations such as workers, young women, grassroots mass autonomous organizations and social organizations, and form a social governance and public service network in which the party Committee, government and social forces are interconnected, complementary and interactive. Compared with the government, social organizations have the natural advantages of social network and social capital, which can extend their tentacles into the daily life of ordinary people and deeply understand the individual demands of citizens. Public participation, mainly "Autonomy ",without social autonomy, there will be no social good governance. It is necessary to widely mobilize and organize the masses to participate in social governance and public services rationally and orderly according to law, so as to realize self-governance, self-service, self-education and self-development. Social governance is a governance in which the whole society participates. We must mobilize the enthusiasm of every citizen and form a good situation in which everyone participates in social governance and everyone shares in a harmonious society. The guarantee of the rule of law is mainly about means. Governing the country according to law is our general requirement. As a part of the whole social system, social governance also needs the fundamental guarantee of the rule of law. The Central Committee of the Communist Party of China’s Decision on Several Major Issues of Comprehensively Advancing the Rule of Law, adopted by the Fourth Plenary Session of the 18th CPC Central Committee, has played a great role in standardizing and improving the level of social governance from the perspective of emphasizing the role of the rule of law.

  (C) How to manage social governance: establish a correct value orientation and take a multi-pronged approach.

  1. Innovate the concept of social governance and focus on solving the problem of who governance is for. First, we must firmly establish the people-oriented concept. In the final analysis, social governance is to govern and serve people, and constantly realize, safeguard and develop the fundamental interests of the overwhelming majority of the people. Second, we must firmly establish the concept of service priority. Comrade Deng Xiaoping once pointed out that "leadership is service". Today, we innovate the concept of social governance, especially keeping in mind the teaching of Comrade Xiaoping. Third, we must firmly establish the concept of the rule of law. When the report of the 18th National Congress of the Communist Party of China proposed to speed up the formation of a social governance system, the article "guarantee by the rule of law" was added in particular, which showed that social governance must be governed by law, both reasonable and legal.

  2. Strengthen the leading role and service function of the government in social governance, and solve the problem of excessive governance and governance gaps. The so-called excessive governance means that for the same problem, many social governance subjects have to govern and show their authority. As a result, the multi-headed governance, offside for profits and cross-dislocation, the more the governed object is governed, the more it dies. When it is really necessary to solve the problem, the governance subjects are unclear in their responsibilities, buck passing and internal friction, and they have the name of governance without the reality of governance. The common people often say that "nine big caps are holding a broken straw hat" and "Kowloon controls water and floods are endless", which is the truth. The so-called governance gap is that the pipe is unattended and can’t be managed, and there is a blind spot. The government should provide public services wholeheartedly and truly transform into a service-oriented government.

  3. Build a social organization platform, actively cultivate and develop social organizations, and solve the problem of no resources for social governance. At present, many social organizations in China are facing the difficulties of capital shortage. The measures that can be taken in this regard are: first, the government entrusts management, that is, the government changes the integration of ownership and management rights into the separation of ownership and management rights, and entrusts state-owned welfare facilities to private operators. The successful operation of some social organizations in Pudong, Shanghai, is actually a model entrusted by the government. Second, the government purchases services. The "Thirteenth Five-Year Plan" points out that the government will no longer directly undertake innovative ways of providing public services that can be provided by the government. Can be provided by the government and social capital cooperation, widely attract social capital to participate. The third is government subsidized services. The main idea in this regard is that the state finance directly allocates funds to social organizations to help them realize their functions effectively.

  4. Build a good community platform, improve the new community governance and service system, and further strengthen and improve the grassroots social governance and service system. The report of the 18th National Congress of the Communist Party of China puts forward new requirements for the construction of urban and rural communities, that is, to establish a new community governance system with the leadership of community party organizations as the core, the residents’ autonomy as the foundation, the extensive participation of residents, and the interaction and cooperation of various community organizations, so as to effectively improve the level of community governance. Orderly governance, perfect service, civilization and peace are the general requirements for community construction. Standing in the community to see the community, the community is called the community name area, and the community construction should be socialized; Looking at the community outside the community, the community is named as a famous community. We should pay attention to the integrity of community construction and give play to the overall role of the government. Some problems that cannot be solved in the community must be coordinated and solved by the government.

  5. Extensive mobilization to attract public participation. To strengthen and innovate social governance, we must widely mobilize and organize citizens to participate in social governance rationally and orderly according to law, guide citizens to understand their responsibilities and obligations while enjoying their rights, and unify rights, responsibilities and obligations.

  To strengthen and innovate social governance, it is essential to establish a new service concept based on society and guided by residents’ needs, to create a new balance between vitality and stability, and to build a new relationship between government and society. At present, the main task is to promote the refinement of social governance under the new requirements of innovative social governance system and build a social governance pattern that all people build and share.

  (Xie Zhiqiang, the author is a professor at the Party School of the CPC Central Committee)

How much do you know about "social fear"?

Dandelion home

An interesting and healing place.

If you can’t let go when you go out to play karaoke with everyone,

I can only hide in the fall and brush my mobile phone silently;

When you face "Mr. Tony" and enthusiastically recommend a card,

Whether you can’t refuse to do your hair,

Can only be reluctant to accept;

When you are asked to introduce yourself,

Is it like being in the throat when faced with "public punishment"?

I can only stutter.

If so, congratulations,

You are probably a "social phobia" patient.

So how much do you know about the hotly debated "social fear"?

What is "social fear"?

Social phobia is a subtype of phobia. Phobia, originally called panic neurosis, is a kind of neurosis. It is mainly manifested by excessive and unreasonable fear of some external objective things or situations. Patients know that this fear reaction is excessive or unreasonable, but it still appears repeatedly and is difficult to control.

Panic attacks are often accompanied by obvious anxiety and autonomic nervous symptoms. Patients try their best to avoid objective things or situations that lead to fear, or endure with fear, thus affecting their normal activities.

Why do you get "social fear"?

The source of "social fear" is divided into two main reasons: biological factors and social psychological factors. Biological factors are related to his own innate factors. Such as genes, stuttering and so on.

Socio-psychological factors indicate that social phobia is influenced by significant family and social factors. For example: family defects, environmental factors, social cognitive factors and so on.

What are the specific manifestations of "social fear"?

Specific manifestations: First, the emotional experience is not good, and there will be anxiety, fear and even hostility in social or imaginary social occasions. The second is physical symptoms, which may be accompanied by symptoms such as blushing, sweating, partial body rigidity, stuttering, and unsmooth speech. Third, the social security area is gradually shrinking, and there is a preset self-security area in the heart, which avoids the unsafe and uncomfortable social interaction that I think and retreats to the inner security area.

How to alleviate "social fear"?

1. Don’t put yourself in the right place at will. Pay too much attention to the eyes of others, feel that others are paying attention to themselves, and their every move is being paid attention to by others.

2. Control your breathing and try to relax yourself in a comfortable position when taking a deep breath. Relax your shoulders, inhale through your nose for 4 seconds, pause for 2 seconds, and exhale through your mouth for 6 seconds, and so on until you calm down.

3. Face the situation that scares you. Try to make a list of your fears. What are you afraid of? Where does this fear come from? What is the root cause? When will it appear? When will it be less serious? When will it be more serious and so on can help you to look at the source of your fear objectively.

There are too many misunderstandings about the social fear crowd. However, it is not that we are unwilling to talk, but that we are afraid of the embarrassment of becoming a "topic terminator"; It’s not that we don’t want to get together, but that we are afraid of being more lonely and deserted in the excitement; It’s not that we don’t want to be a gregarious person, but that we are afraid of paying our hearts wrong and hurting others unintentionally.

Most people who are afraid of society enjoy loneliness. But maybe, it just seems to enjoy loneliness. After all, sometimes we want to be people who can laugh and laugh freely in groups.

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Freehand Rock Climbing, the masterpiece of Airborne Beijing Oscar, has infinite charm.

1905 movie network news The premiere of China, an award-winning masterpiece of the 91st Academy Awards, was held in Beijing last weekend. At the same time, nearly 100 IMAX advance screening activities were held nationwide, which won unanimous praise from the audience. At the same time, Alex Hornod, the protagonist of this film and the world-famous freehand rock climber, successfully concluded his trip to China last week.


During the two-day trip, Alex not only appeared at the China premiere of "Rock Climbing with Hands", but also parachuted into the Centennial Lecture Hall in Peking University and a rock climbing hall in Beijing, and had close interaction with members of Peking University Eagle Club, rock climbers represented by young actor Chun Li, and the China audience. In private, Alex visited the hutong with Beijing characteristics. Being a vegetarian, he even experienced a vegetarian meal in China. Alex, who lives a simple life, praised China’s vegetarian diet. "Freehand Rock Climbing" will be officially released on September 6, and the pre-sale is now fully open.


 

Alex interacted with rock climbing fans in China, and "Fei Fei" became a fan girl in Chun Li.


At the movie premiere in China last weekend, Elizabeth Chai Vasarhelyi, one of the directors of Freehand Rock Climbing, joined hands with Alex Hornod, the world’s first freehand rock climber, and led the audience to experience a thrilling adventure full of life wisdom and inspiration. Before the premiere, Alex Honore first parachuted into the Peking University Centennial Lecture Hall and appeared in the "First Lesson of School Opening" in Peking University, sharing his understanding of "Extreme Love" for the students on the spot and bringing a lively and interesting "First Lesson of School Opening" to the students of Peking University.

The next morning, Alex and Chun Li, a young actor, came to a rock climbing gym in Beijing to have a cordial interaction with rock climbing enthusiasts, and customized a set of "World Top Rock Climbing Tutorial" for Chun Li on the spot, and had a live discussion with the world’s number one rock climber, which made Chun Li become fascinated with excitement. Under the guidance of Alex, Chun Li tried a variety of climbing routes with different difficulty coefficients. Regarding why he chose rock climbing to challenge the high difficulty coefficient, Li Chun once said, "I think rock climbing is a good exercise. When climbing, it is a kind of cultivation for his body and mind. He will put aside all distractions and troubles and concentrate on doing one thing, because everyone is busy at work now, and it is really not easy to concentrate on doing one thing for a period of time." Alex, who is in the climbing venue, can be described as a "home game". In addition to teaching Chun Li climbing skills, he also brought a fancy climbing performance to the fans, which filled the whole climbing venue with joy and admiration.

 

Alex’s personal social media praised the journey of experiencing oriental characteristics as "incredible"


After completing the interaction with the audience and fans, Alex immediately experienced the hutong culture with Beijing characteristics and the vegetarian culture with China characteristics. Alex expressed his praise for the vegetarian food in China, and he had a special liking for the crystal bags in the menu, boasting that "I can eat ten". After the vegetarian meal, Alex appeared in imperial academy and Wudaoying Hutong, the famous tourist attractions in Beijing, and tasted the old Beijing soda and yogurt with Beijing characteristics. This series of experiences with great oriental charm excited Alex, who rarely came to China, and he recorded all his experiences and feelings in his personal social media — — "Special thanks to the host and excellent staff for creating this incredible journey for us", which shows that the China experience has made him feel a little relaxed and happy from the intensive work schedule.

 

Alex’s surprise airborne screening of the live big screen shocked the visual effects to drive the movie boom.


The last stop of Alex’s trip to China came to a movie theater where Rock Climbing with Hands was being shown that day. After the film screening, Alex suddenly appeared to ignite the enthusiasm of the audience, and the warm applause and cheers lasted for three minutes. Many rock climbers came to watch the movie at the scene, and these "rock friends" were lucky to have the opportunity to exchange experiences with rock climber Alex face to face. A 38-year-old "rock friend" asked Alex if he could climb the Cedar Rock in three years with protection if he continued his efforts. Alex expressed great confidence in this "rock friend": "Rock climbing is like everything else, and anything can be achieved with enough efforts." There was also an elderly audience at the scene who conveyed to Alex the exhortation and exhortation from the elders: "This sport is very dangerous, and life and death are in an instant. You must cherish your life so that you can achieve higher pursuits." This special exhortation expresses admiration for Alex’s face-to-face fear, life and death, and challenging the limits of human beings. At the same time, the words are also full of the warm care of the elderly for the young people.

In order to meet the audience’s high demand for watching movies, the second round of national screening activities was launched on August 31, and IMAX and Chinese giant screen versions were added. Many viewers were attracted by the more impactful pictures on the bigger screen, and praised them one after another: "Only IMAX is the only correct way to watch movies" and "This is a movie with the least number of blinks". The fighting spirit of continuous upward and extreme love conveyed in the film also infects every audience who walks into the cinema: "Ershua is still impressed by Alex’s almost crazy persistence, the kind of high altitude across the screen and the concentration without fear of death, which makes people sincerely sigh the determination and perseverance of dream catchers."

The 91st Oscar-winning film "Rock Climbing with Hands" will fully land in domestic cinemas on September 6th, and the film will be released simultaneously with IMAX and Chinese giant screen versions.