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# Huang Xuan quarrels with Yang Zishan #, # Guan Xiaotong’s father gives Amway white wine to foreign actors #, # Chaoneng’s family has no normal people # ……

When you open Tik Tok, you can always see hot search topics as short as those in parents’ homes. Clicking on them is actually a movie marketing clip. Unconsciously, the deep combination of traditional marketing and content has been immersed into our lives.

Last week, I gave you an inventory of some mainstream film marketing companies (portal "Inventory of Mainstream Film Marketing Companies (I)"). After several rounds of shuffling, some established marketing companies gradually withdrew from the market. At present, either the film and television companies have strong marketing teams, such as Light, Bona, Huayi, etc., or they are attached to capital and platforms. For example, Dark Horse Marketing won Ali’s investment, and immediately film and television was acquired by Confucianism and Italy Film and Television.

Not only the big waves wash sand, but also the fiery short video outlets make short video marketing companies stand on the forefront. A number of emerging companies, such as Beita Culture, Cycling, and Four Four Get Eight, appear in the film marketing team.

Road painting film and television:

Pay attention to the introduction of foreign films and cross-industry cooperation

A few years ago, because of participating in the promotion of Hollywood blockbusters such as Fast and Furious 8, Wolverine 3 and Transformers 5 in China, giving way to painting film and television has established a reputation in the field of film and television industry and brand marketing.

Foreign films help to promote, and the cross-industry cooperation between films and brands is the strong point of road painting film and television. In the early years, I participated in the co-production of Hollywood blockbusters, from the introduction of the Japanese film "Thieves Family" in 2018 to the Japanese niche fantasy love animation "Hello World" this year. The box office broke through 100 million, and there were all road paintings behind it.

The Spring Festival stalls contributed to the cross-border linkage between A Writer’s Odyssey and Audi, which is also a recent successful case of Road Painting.

Road painting film and television also entered the online movie this year, and was responsible for the exclusive announcement of the action film "The Sneak Action of Drug Hunting" at the end of October.

Like a duck to water:

Work closely with Bona

Rudushui Film & Television is a case marketing company established in 2014. From the projects handled by the company, it can be seen that Rudushui has a close relationship with Bona Film, the producer, whether in the early days of "Taking the Tiger Mountain Outward" or "operation mekong" or in Chinese Doctors and The Battle at Lake Changjin today.

Rong Chao, the company’s legal representative, used to be the planning director of Bona Film and the screenwriter of the movie "Wulin Monster". Therefore, most projects produced by Bona Film can always be seen by the marketing team like a duck to water, but the company is relatively low-key and there is not much public information to inquire about.

In addition to film marketing, such as a duck to water, he also participated in the production of the documentary film "Dragon and Tiger Warrior".

Micro entertainment:

Behind-the-scenes stars and their works in front of the service desk

In addition to Bona’s royal use, The Battle at Lake Changjin’s marketing team has another micro-entertainment company that has cooperated with Bona a lot.

Founded seven years ago, Micro Entertainment has done film marketing for dozens of films such as Chinese Doctors, The Rescue and The Captain’s Later Us and The Four Kings of Di Renjie.

Huang Yiping, the founder, used to be the propaganda director of Tsui Hark Company. Tsui Hark and Bona are deeply bound, so it is not unexpected that the micro-entertainment founded by Huang Yiping has received many Bona projects.

In addition, Micro Entertainment is also responsible for brokerage affairs, providing publicity services for head artists and directors in many fields such as film, television, music and fashion. We have cooperated with Tsui Hark, Rene Liu and Zhang zhen. It can be said that film marketing and celebrity marketing are the two core businesses of micro entertainment.

Small table movie:

Young new forces in film marketing

If you have seen Wrestling! Indian movies such as Dad, Mysterious Superstar and Starting Line, or Japanese film lovers such as Doraemon and Silver Soul, small table movies that are good at young marketing should not be missed.

Zhao Zhuoqun, the founder of Little Table Film, actually studied drama, film and television literature. After several years of hard work in the film and television industry, he made a name for himself in 2015 because he planned the marketing of "Doraemon: Walk with Me", and then he founded Little Table Film and officially cut into the film and television marketing market.

From the initial acceptance of niche projects such as Second Yuan and film criticism, to the present participation in the marketing promotion of popular films such as Seizing the Soul, Bath Buddy, White Snake 2 and Summer Future, Xiaotiao’s ability in creative new media marketing has become increasingly prominent, and the whole team is also very young.

It is worth noting that Xiaotiao Film was invested by Lianrui, a veteran distribution company, in its early days, and now it is backed by Matt Culture, a film and television marketing and production company. YueYang, vice president of Matt, is also one of Xiaotiao’s shareholders.

Dark horse marketing:

Backed by Alibaba Pictures, look at the explosive potential stocks

Dark horse marketing, founded by Du Hao and Andy in 2015, is really a "dark horse" in the film marketing industry:

From Wolf Warriors and detective chinatown series, to Shameful Iron Fist, Flying Life and Ip Man 4, dark horse marketing can be seen behind many explosive films.

In 2019, Dark Horse Marketing was invested by Alibaba Pictures, so most projects in Alibaba Pictures now involve Dark Horse, but it is not limited to this.

This year, Dark Horse Marketing took over many blockbusters such as I want us to be together in Detective Chinatown 3, A Writer’s Odyssey, 1921, Anger and Serious Case, Assassination Storm, etc. Last year, some projects of iQiyi Fog Theater and Youku Suspense Theater were also marketed by Dark Horse.

The names of the brands of Dark Horse are also very interesting, such as basic culture, unlimited imagination, decent culture, whale-like culture and so on. Among them, decent culture has developed well, and participated in the publicity of many projects such as Secret Visitors, First Furnace Incense and Everything About My Mom.

Potato chip culture:

Binding Chen Kexin, Securing High-quality Projects

I first learned about potato chip culture because of the brokerage business of this company: powerful actors such as Tan Zhuo, Ni Hongjie and Lv Xiaolin all cooperated with potato chip culture.

Zhao Jing, the founder of the company, is a senior media person, who once planned and compiled a series of works for director Jia Zhangke.

In 2015, Zhao Jing established potato chip culture, engaged in film and television production, film and television marketing, artist brokerage and other businesses, and participated in the promotion of many high-quality film and television projects such as "Home at One Point" and "Calm Down" in Leap, Better Days.

It can be seen that the company has a close relationship with Chen Kexin’s team. Zhao Jing is the shareholder of Fat Kids Film and Television, a producer in Better Days, and Jo Jo Hui, who has been cooperating with Chen Kexin and Ceng Guoxiang, is the supervisor of potato chip culture.

Collect media:

Focus on the whole case marketing team of film and television

Just four years after its establishment, Jishi Media has participated in the marketing of 50+ popular films such as Psychological Crime, Sewing Machine Band, the richest man in Xihong City, and the ringing of the phone, and its business also involves the promotion of drama series, such as Anjia, Full-time Master, Animal Management Bureau and Sand Sea.

This year, Detective Chinatown 3’s "Secret Visitor", "What Should I Do When My Second Brother Comes" and "Uninvited Visitor" also participated in the collection.

Zhang Weihua, the founder, used to be the general manager of Xiansheng Interactive. After the establishment of Jishi Media, he obtained strategic investment from Joy Pictures. In recent two years, Jishi also established some new companies, such as brand marketing, event operation company, toilet cool entertainment, and Shiguang Interactive.

Taoxiu light and shadow:

New Digital Marketing Backed by Platform

Among the film marketing companies, Taoxiu Light and Shadow is quite special. As a pan-entertainment content marketing MCN organization founded by Alibaba Pictures and Tianxiaxiu in 2018, short video+live broadcast are the two core business segments of Taoxiu Guangying.

Because it can incubate talents independently, Taoxiu Guangying’s film and television announcement does not depend on external delivery. At present, it has customized the layered short video marketing and delivery strategy for The Eight Hundred Leap’s film and television works such as First Furnace Incense and Big Red Packet.

Film marketing is only a part of Taoxiu’s light and shadow business, spanning entertainment content marketing, brand e-commerce live broadcast and other fields. With the creative planning ability of new media and talent matrix, Taoxiu Light and Shadow has become a rapidly rising marketing dark horse in the industry.

Four, four, eight:

Vibrating and blasting money making machine

With short video platforms such as Tik Tok and Aauto Quicker becoming important marketing centers, film marketing companies have also set up short video teams. Short video marketing companies such as "15-20", "Betta Culture" and "Cycling Play" have risen rapidly, and "4-4-8" established in 2019 is one of the leaders.

My Father and I, The Battle at Lake Changjin and Chinese Doctors, Summer Future, Great Dad … Throughout the whole summer and National Day archives, you can see the figure of getting eight out of four in these short video marketing teams.

Yang Yi, one of the founders of "Four-Four-Eight", once worked in Huayi and ByteDance Department, and was quite experienced in film and television marketing and short video planning and operation, which led to the creation of explosive video cases for many film and television projects on the Tik Tok platform.

Immediately film and television:

Mature new army of film and television marketing

As a new company established in October 2020, Lima Film and Television is not well known. The core members of the team are from Road Painting Film and Television, and participated in the marketing promotion of a series of films such as Hi, Mom’s t.a, When Men Fall in Love, Rabbit Violence, online movies Our New Life and Northeast Love Brother.

After obtaining the investment of Fang Ruyi Film and Television produced by Hi, Mom and A Little Red Flower, Ma Yi Film and Television will be responsible for the marketing of Confucianism and Italian projects.

In addition, Lima Film and Television also contacted artists to promote business. For example, Su Ke, the actor of the hit drama "Sweeping the Black Storm", was promoted behind the scenes during the publicity period of the series.

(If you like this article,Click on the topAKA TaodaodaoPay attention to WeChat official account,There is no shortage of good stories here ~)

According to electric home news, on August 2, the transcripts delivered by the new car-making forces in July were released one after another. Surprisingly, the monthly delivery champions and runners-up all changed hands. After two months of rapid growth, the growth of new forces slowed down in July.And "Wei Xiaoli" unexpectedly experienced negative growth..Nezha Auto and Zero Run Auto won the first and second place in delivery this month..

Specifically, Nezha, which delivered about 14,000 cars in July, took the top spot in the delivery of new cars by the new force of car making, surpassing Xpeng Motors, which had previously dominated the list. Zero-run cars rose to the second place with a delivery volume of about 12,000 units, with a year-on-year increase of over 177%, hitting a new high for three consecutive months, leading the growth list. Xpeng Motors delivered 11,524 electric vehicles in July, down from 15,295 in June, ranking third. In July, LI and Weilai Automobile delivered 10,422 units and 10,052 units respectively, ranking fourth and fifth, and their chain sales declined. In July, the sales volume of AITO series with deep cooperation between Huawei and Cyrus reached 7228 units, a year-on-year surge of 8873.56%. The delivery of krypton cars reached 5022 units.

For a long time, Wei Lai, Xpeng Motors and LI (collectively referred to as "Wei Xiaoli") are the only protagonists or even pronouns of the new domestic car-making forces. Their business trends or their founders’ remarks have been in the spotlight for a long time, and they have often caused heated discussions. As the first batch of new car companies that have enjoyed the policy dividend and survived smoothly, Wei Xiaoli’s performance is still disappointing. After 7-8 years of establishment, it is close to achieving the annual delivery leap. However, as more and more traditional car companies accelerate their turn, the new force car companies in the second echelon have made great efforts to rush to the capital market. At the same time, they have repeatedly impacted the three-legged pattern of Wei Xiaoli in terms of delivery, and the era of "Wei Xiaoli" will soon be "subverted".

According to the data of the Ministry of Industry and Information Technology, last year, the sales volume of new energy vehicles in China was 3.521 million. According to the Development Plan of New Energy Vehicle Industry (2021-2035), the sales volume of new energy vehicles will reach about 20% of the total sales volume in 2025, that is, about 6 million vehicles. Based on the high growth rate of sales of new energy vehicles in the past two years, the sales volume in 2025 will definitely exceed 6 million, that is to say, it will almost double the market size in 2021. In the first half of this year, the production and sales of new energy vehicles were 2.661 million and 2.6 million respectively, both increasing by 1.2 times year-on-year, and the market penetration rate was 21.6%. The China Automobile Association predicts that there will be more than 5.5 million new energy vehicles in China in 2022, with a growth rate of over 56%. 2025 is a time point that is often mentioned. BAIC Group and Changan Automobile decided to completely stop selling fuel vehicles in 2025. LI will take 20% market share in 2025; Geely has set a target of selling more than 650,000 vehicles in 2025 for its new brand. ……

Obviously, all car companies are eyeing the big cake of the new energy vehicle market, and the competition in the future will only become more intense. It seems that the disintegration of the Wei Xiaoli Iron Triangle is an irreversible trend. Or it can be said that the symbol of the era of "Wei Xiaoli" has completed its mission of opening up the new energy market and completing the basic education of users’ minds, and the next batch of "Wei Xiaoli" will also begin to assume the responsibility as the new protagonist.

In July, the data delivered by the new forces of car-making are as follows:

nextev

Specifically, Weilai delivered a total of 10,052 new cars in July, a year-on-year increase of 26.7%. From January to July, 2022, Weilai delivered 60,879 new cars, a year-on-year increase of 22.0%. As of July 2022, Weilai has delivered a total of 227,949 new cars.

XPENG Motors

In July this year, Xpeng Motors delivered a total of 11,524 units, including 6,397 units delivered by Tucki P7, 3,608 units delivered by Tucki P5 and 1,519 units delivered by Tucki G3i. Since the delivery, the cumulative delivery volume in Xpeng Motors has been close to 220,000 units. Compared with 15,295 units in June, the delivery volume of Tucki in July dropped, with a total of 3,771 units missing. Among them, the two main models, P7 and P5, have significantly reduced the delivery volume. In June, P7 delivered 8,045 units and P5 delivered 5,598 units.

Li Auto

In July 2022, LI delivered 10,422 Li ONE vehicles, and from January to July this year, 70,825 vehicles have been delivered. During the whole delivery cycle, the total delivery volume in Li ONE reached 194,913 vehicles. Compared with the results in June, the ideal also ushered in a certain decline. In June, the ideal delivery number was 13,024 vehicles, which means that 2,602 vehicles were ideal in July.

Nezha automobile

In July this year, Nezha delivered a total of 14,037 new cars, of which 1,382 were exported overseas, a certain improvement compared with 13,157 in June. Nezha has always been known as the dark horse of the new forces. In the past six months, the delivery volume can be said to be rising, and it is often "amazing". From January to July this year, Nezha delivered a total of 771.68 million new cars with the combination of "U+V", and the sales volume of the new cars was close to that of Tucki.

Zero run car

In July this year, a total of 12,044 units were delivered by Zero Run, which was further improved compared with 11,259 units in June, with a year-on-year increase of over 177%. And hit a new high for three consecutive months. Compared with Wei Xiaoli’s short-term decline, zero running without new car baggage is bullish all the way.

GAC AION

Guangzhou Automobile Aian sold 25,033 units in July, up 138% year-on-year; From January to July, the cumulative sales volume was 125,284 units, a year-on-year increase of 135%.

AITO Wen Jie

In July, the delivery volume of AITO brand boundary series in deep cooperation between Huawei and Celestial Automobile reached 7,228 vehicles, a record high and a steady growth from the previous month. Among them, it took only 87 days for Wenjie M5 to deliver more than 10,000 vehicles, which set a new record for the fastest delivery of a single model of a new brand. By July 31st, 2022, the cumulative delivery volume of the M5 was 26,348 vehicles.

Since it was released, the demand for orders of the series has been growing rapidly, but the production and delivery capacity are also affected by fluctuations in the supply chain. At present, Celestial Motors is taking various measures to overcome the pressure brought by the epidemic situation and supply chain, and promote the continuous climbing of production capacity and delivery.

At the beginning of July, the customer M7 was officially released, which is the second model jointly built by Huawei and Celeste after the customer M5. According to the official statement, only 72 hours after the launch of the new car, the number of orders has exceeded 60,000.

Extreme krypton car

As a luxury hunting coupe owned by Krypton Intelligent Technology, in July, Krypton 001 delivered 5022 units, an increase of 16.73% from the previous month, creating a monthly record since delivery. By the end of July, a total of 30,039 units had been delivered. In addition, in July, the large order for Krypton 001 broke through 10,000 again, and the average order amount exceeded 335,000 yuan.

According to Krypton officials, the production capacity of Krypton 001 has climbed rapidly, from 0-10,000 units to 107 days, and from 10,000 to 20,000 units to 64 days. It is expected that the delivery of Krypton 001 will continue to improve steadily in the second half of the year.

　　[Editor’s note]

　　The charm of Jiangsu is inseparable from the long canal. The Beijing-Hangzhou Grand Canal connects 11 cities in Jiangsu, and 60% of the population lives along the river, so that the vast land and countless people can be nourished and multiplied, and towns have risen and prospered. In order to actively guide the new consumption mode of cultural tourism in Jiangsu Grand Canal Cultural Belt and promote the high-quality development of Jiangsu cultural tourism industry, the Provincial Cultural Tourism Department and the Provincial Radio and Television General Station jointly produced the all-media cultural tourism program "Travel All over Jiangsu". The program group traveled all over the province’s scenic spots and historical sites and old streets and alleys, found folk artists and craftsmen, visited experts and scholars in literature and history, and explored those moving stories behind the scenery, so that everyone "had the impulse to travel and was moved by culture.""Lead the audience to discover the unprecedented "fun Jiangsu".

　　The program has been broadcast on Jiangsu Public News Channel since April 18th. The first broadcast time is from 20: 30 to 21: 00 every Thursday, and the second broadcast time is from 8: 50 to 9: 20 every Tuesday and Saturday.

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　　“Huaizuo Mingdu, Zhuxi Jiachu"Yangzhou has always been a online celebrity resort for literati to" punch in ". In order to see Qionghua, Emperor Yangdi dug the Grand Canal to Yangzhou. Emperor Qianlong counted Jiangnan and must travel to Yangzhou many times. "The spring breeze is ten miles along Yangzhou Road, and it is better to roll a bead curtain." The May Day holiday is coming. Today, let’s take a trip with Xiaobian and have a look.Punch resort in YangzhouWhat’s the charm? Let’s appreciate the slow life in Yangzhou!　

　　At the first stop, Yechun Tea House had morning tea and tasted Yangzhou for the first time.

　　In the morning, you can’t really come to Yangzhou without experiencing morning tea. There are many tea houses in Yangzhou, and you won’t be disappointed when you walk into any one. As a family about years ago200Yechun, a 2000-year-old shop, not only has antique pavilions and beautiful natural environment, but its breakfast is also very characteristic of Yangzhou.

　　Zheng Banqiao, one of the eight eccentrics in Yangzhou and a famous painter, once wrote:"Celebrities have never been able to judge water, and monks have loved to fight tea since ancient times.". Salt merchants who are rich in the world by the canal need elegance like spring snow even if they show off their wealth.Morning tea has become the best choice.Over time, I am not tired of eating fine and meticulous.

　　Jade is selling,As soon as the food inside the barbecue is heated, it will turn yellow. This dish should be cooked, kept green and transparent, and the skin should be thin. Such an extreme pursuit has risen to art.

　　In addition to thousands of layers of oil cakes and jadeite, Yangzhou morning tea also has famous snacks such as crab roe soup packets, boiled dried silk and stir-fried shrimps. so-called"Dry white soup is red and emerald green, pepper is red and ginger is yellow river shrimp."It tells the artistic essence of the color, flavor and shape of Yangzhou morning tea.

　　Yangzhou morning tea also has a complete set of etiquette, including cold dishes, stir-fried dishes, snacks, staple foods, fruits and seasoning saucers. A meal of morning tea usually lasts for an hour or two.

　　No wonder inYangzhou Painting Boat Record, the author Li Dougan so evaluation:My hometown tea shop is the best in the world.The morning tea in Yangzhou is the best in the world.

　　At the second stop, you can swim in the sea of books and immerse yourself in the canal culture.

　　Walking into Zhongshuge is like wading into a river of time, talking with scholars from ancient times to modern times. It turns out that this is a designer who uses the relationship between Yangzhou and the canal to guide readers into this vast ocean of knowledge by adopting a semi-circular design concept.

　　Some of these words are about Yangzhou, and some are speeches by celebrities and works by writers. In a canal, human civilization flows.

　　Look, is it like being in the bridge opening of Wuting Bridge? It feels like we are shuttling between bridge opening. The bookstore creates a sparkling feeling with lights. In this situation, Xiaobian just wants to stay here all day.

　　In addition to the warm reading environment, Zhongshuge also has many interesting and fun cultural and creative products for tourists to choose from.

　　The third stop is to innovate the special restaurant of Huaiyang cuisine and savor Yangzhou cuisine.

　　Huaiyang cuisine is one of the four traditional cuisines in China, which originated in Yangzhou and Huai ‘an.Huaiyang cuisine is mainly based on river and lake seafood.Supported by the top knife-maker’s cooking skills,Pay attention to the original color and taste, fresh and refreshing.

　　This wayGolden soup rolling stone mandarin fish,The raw materials are simple, the knives are exquisite, the collocation is exquisite, salty and palatable, and the original color of Huaiyang cuisine is still maintained in innovation, which should be the best inheritance.

　　Zhang Guangbing, the founder of this restaurant, is the inheritor of authentic Huaiyang cuisine. In his hands, the traditional kitchen knife seems to have been given a new life, and Huaiyang cuisine has made new tricks. Brown sugar walnuts, two-color shrimps, shredded beef in cloth bags, etc., just the face value is very exciting.

　　The fourth stop is the 486 non-legacy gathering area, "Yangzhou at the fingertips"

　　Many people who come to Yangzhou to play will be related to this.“486Non-legacy gathering area "Passing by,In fact, it’s opposite Geyuan.. Here, you may not think that these seemingly ink paintings are actually made of Yangzhou embroidery.

　　And the bird cage. Yangzhou’s bird cages are not only elegant in style, complicated in production process, but also exquisite in materials. What is even more amazing is that even the details, it has achieved the ultimate. Ivory Gate, a bird food jar in Qing Dynasty, and one for officials to wear hualing.XuepoIt takes two years to make such a birdcage.sevenLast month, it was no easier than building a house.

Xuepo

　　In Yangzhou Intangible Cultural Heritage Cluster, masters rely on inheritance and continuous innovation to carry on precious memories from generation to generation. If you don’t think it’s enough here, you can go to the next oneChina Jade MuseumVisit,The skilled craftsmen here represent the famous Yangzhou craft in the jade industry!

　　Hetian jade, Yangzhou worker.The best material comes from Hotan, and the best craft is in Yangzhou. There are two things in Yangzhou workers that are unique skills. One isShanzidiaoThere is another one.Chain life.

The mountain son carved Dayu to control water and Yushan Mountain weighed more than 10,000 kilograms. It took six years for skilled craftsmen to carve it here in Yangzhou.

Chain life

　　This movable chain,The earliest collar technology can be traced back to the Spring and Autumn Period and the Warring States Period.The hole diameter of each chain must be the same size, and the carving also needs to be formed at one time. As long as there is a mistake in one chain, all efforts will be wasted. Yangzhou craftsmen have higher requirements for chain work. In order not to waste raw materials,A piece of jade can make works three times as high,Therefore, even in today’s advanced technology,"Chain life" still cannot be completely replaced by machines.

　　In Yangzhou Arts and Crafts Museum, there is also a treasure of the town hall — —Emerald mantis cabbageThis emerald mantis cabbage is heavy.150Kilogram, lifelike, vivid, the price.…Forget it. It’s priceless.

　　The fifth stop Wen Qing must go to "Pishi Street"

　　Pishi Street can be visited, eaten and played. Accommodation can also be a literary style.

　　"wide residence"Just a family.A homestay that exudes traditional culture.. The furnishings in the hall are all non-legacy works by Yangzhou craftsmen.　

　　In the homestay, we sawPoint snailCrafts.Point snailIt’s a skill,"Point" is the technique and "snail" is the raw material for making.It is actually made of luminous snails and pearl shells.

　　The sixth stop, Slender West Lake Hot Spring Resort, is the "water jacket" of slow life in Yangzhou.

　　When I came to Yangzhou, I experienced the "leather bag water" in the morning, but how can I not experience the "water foreskin" at night? The bathing culture in Yangzhou can be traced back to more than 2000 years ago. For Yangzhou people, bathing is not only a personal habit, but also a way of life, which is people’s love for life and the exploration of life fun. The content of bathing in Yangzhou is rich. In Slender West Lake Hot Spring Resort and some Tang Chi, precious Chinese herbal medicines such as saffron have been added, which can clear away heat, relieve depression and soothe the nerves.

　　After taking a bath, you can also have a rest in the lounge and experience one of the three knives in Yangzhou.Pedicure knife.Pedicure knife, Yangzhou, is skilled in medicine, skilled in art, and passed down from generation to generation.Coupled with the exquisite skills of pedicurists, you are guaranteed to enjoy the satisfaction on your toes.

　　Yangzhou is prosperous because of the canal, and it is infiltrated with a different cultural atmosphere."Who knows Zhuxi Road, the song is Yangzhou."If you haven’t been to Yangzhou, a trip to Yangzhou will definitely make you glad you came!

　　The complete version of the second episode of "Traveling around Jiangsu" is presented! Poke the video to get more exciting ↓ ↓ ↓

　　 (Manuscript and video source: Editor of Jiangsu Guangdian Rong Media News Center/Zhang Quanquan)

Xiaomi’s car-making plan, which is in full swing, has always been the focus of media attention. Recently, the interface news broke that Xiaomi has started trial production inside, producing about 50 prototype cars every week. In order to verify the relevant information and explore the Xiaomi factory at zero distance, the editor of First Electric Network rushed to Beijing Yizhuang Xiaomi Automobile Factory for a field visit.

At 3pm on September 6th, First Electric entered Xiaomi Automobile Factory in Yizhuang, Beijing and was unexpectedly allowed to enter. In the factory area, First Electric learned that this modern automobile factory covers an area of 720,000 square meters, with complete facilities and distinct areas. In addition to the factory buildings and office areas, there are many projects under construction. On the spot, relevant construction and operation preparations are continuing to advance. First Electric sees that some employees have entered the park office at present, and new people who are undergoing military training can also be seen in the factory.

In the factory, First Electric also saw two test vehicles based on Qin PLUS EV (parameter picture), and the roof part was similar to the top design of radish fast-running model, so it was guessed that it should be related to automatic driving and AI learning.

First Electric saw in the factory that the Xiaomi automobile manufacturing workshop has been completed, and related equipment has also entered the factory building. The workshop is temporarily in a state of debugging and looks like everything is ready.

The First Electric Field learned that there are currently 6 workshops in the park, including die casting, stamping, car body, painting, assembly and battery workshops.

In the die-casting workshop, First Electric saw the sign of "Xiaomi Super Die-casting", which indicates that Xiaomi Automobile will adopt advanced integrated die-casting technology.

In one of the factories, First Electric saw several parked vehicles in the distance. Due to the long distance, it is temporarily impossible to judge whether it is a prototype of Xiaomi car under production.

Based on what we saw on the spot, First Electric believes that the status of Xiaomi Automobile Factory has met the trial production conditions exposed by the media before, and the relevant mass production preparations should be fully promoted.

Lu Weibing, president of Xiaomi Group, has publicly stated that "the car-making business will be carried out according to the original plan, and the time schedule will meet or slightly exceed expectations. This year, Xiaomi Automobile will also conduct winter and summer tests as planned. "

Combined with the public information on the recruitment website. At present, Xiaomi Automobile is recruiting relevant talents in a large area, especially workshop operators, marketing teams and technical talents related to autonomous driving, and has also started the site selection of offline sales stores. Some media have revealed the site selection requirements of Xiaomi Automobile for offline sales stores: more than 3,000 square meters, at least 120 parking spaces, adopting the model of Xiaomi mobile phone franchise store+delivery center+authorized car body panel and spray center similar to Huawei Smart Car Selection.

It is understood that at present, the biggest problem facing Xiaomi Automobile is the approval of the Ministry of Industry and Information Technology and the production qualification.

Some relevant media have revealed that Xiaomi Automobile will get the approval at the end of this year, which means that Xiaomi Automobile can start mass production at the end of this year; Regarding the production qualification, it has always been thought that Xiaomi Automobile will get the production qualification of Baowo in a high probability, but it backfired in the end. Up to now, the production qualification of Xiaomi Automobile is still a mystery. However, it has been learned from relevant channels that Xiaomi Automobile has solved the production qualification problem, and the way to adopt it is not known yet.

Now it seems that Xiaomi automobile may arrive ahead of time as long as conditions permit.

Summary of events reported by media in 2023:

• In April, 2023, many media exposed the spy photos of Xiaomi car. The First Electric Network also captured the camouflage car charged by Xiaomi car in Beijing. Xiaomi car will be a coupe, and its tail shape is very eye-catching.
• In June, 2023, some media exposed that Xiaomi Automobile Factory had been completed.
• On July 4, 2023, Changchun FAW Fuwei Auto Parts Co., Ltd. (FAW Fuwei, 600742.SH), a supplier of Xiaomi Automobile, said on the investor interaction platform that the company is actively communicating with Xiaomi Automobile, and many molecular companies have entered the purchasing group of Xiaomi Automobile and will cooperate with Xiaomi Automobile as a component supplier.
• In mid-July, 2023, the information of Xiaomi automobile battery pack will be exposed, which will adopt a 100-degree battery pack with an energy density of 157Wh/kg and a rated voltage of 726.7V V. It is expected to support 800V high-voltage fast charging technology.
• On August 19, 2023, Xiaomi Automobile was exposed in the summer test spy photos in Xinjiang. When Lei Jun promoted the camera function of the latest mobile phone product X Fold on social media, the information inadvertently revealed also confirmed this point.
• Recently, Xiaomi Automobile Technology Co., Ltd. registered the domain name of "xiaomiev”(EV" (EV is pure electric vehicle) website.

From all indications: Xiaomi car is really coming!

Will the first car built for Xiaomi, who dreams of having a fever, become the first car for young people?

This is also the most discussed point among netizens. No matter the previous explosion of "149,900 or 99,000", it seems unlikely now, even within 200,000. At present, the lowest price of models equipped with 100-degree battery packs on the market is around 300,000.

How much do you think Xiaomi will order?

Beijing News Shell Finance News (Reporter Lin Zi) On August 16th, Beijing News Shell Finance reporter Zi Zhiji learned that Guo Hui, the chief scientist of Zhiji automobile intelligent driving, announced that Zhiji would officially open the public beta of "iAd City NOA" in October this year, and iAd intelligent driving would be fully data-driven, and most scenes would be automatically driven in the next 3-5 years, leading to the end of automatic driving.

From the road map, in the next 3-5 years, Zhiji Automobile will start the intelligent driving products to accelerate the running, and the intelligent driving products such as high-precision map NOA, urban NOA and commuting mode will be intensively launched. Among them, "going to the high-precision map NOA", IM AD will open the public beta in September; "City NOA", which started internal testing in April this year, is progressing smoothly and will start public testing in October; "Commuting mode" is expected to quickly cover 100+ cities nationwide in 2024; In 2025, IM AD will enter the era of Door to Door.

Zhiji Automobile was established on December 25th, 2020. It is a brand-new user-oriented automobile science and technology company jointly built by SAIC, Zhangjiang Hi-Tech and Alibaba Group. In July this year, SAIC announced the signing of a memorandum of understanding with Audi to jointly sprint the new electric intelligent track. It is reported that the two sides may cooperate on Zhiji’s electric vehicle platform.

Editor Yue Caizhou

Proofread Junyan Zhang

Author: a dead end

Reprinted source: a little drama reading (ID: yidianjd)

"I don’t believe in him (Chen Gong), I believe in my heart."

"Kill me yourself as your last warlords."

　"If you are a wandering owl, your life is not your own."

"One person is exposed, which involves the lives of all people on the whole line."

……

These sounds like lines from spy movies, which can pull people into a turbulent era in one second, but in fact, this unique temperament comes from a "spy war drama in costume"-"The Wind Rises in Longxi" directed by Lu Yang and starring Chen Kun and White.

With the familiar stories of the Three Kingdoms, such as the Battle of the Northern Expedition and the defeat of the street pavilion, The Wind Rises in Longxi has opened an unknown intelligence battlefield of the Three Kingdoms, and its unique perspective has made it one of the most anticipated new dramas in the May 1 ST file.

"Help, after watching the first two episodes, I would like to call it my best drama-chasing this year", "The military division between Cao and Wei is too awesome, and it is broken step by step by following the clues just left by Shu and Han"-social platforms such as Douban and Weibo, and many viewers are transformed into tap water Amway.

Director Lu Yang’s lens language and pictures always give people a sense of mystery, which is the inherent temperament of the play "The Wind Rises in Longxi", and the story of the Three Kingdoms is familiar to the public. However, like Ma Boyong, under the creative principle of "historical possibility novels", it is rare to focus on a group of little people-"spy war informers" during the war period and give them ancient costume spy war dramas with flesh and blood and rich feelings for home and country.

From the perspective of subject matter, a number of producers such as iQiyi are undoubtedly "pioneering"; Looking back, the concept of "the universe of ancient Chinese city" of iQiyi was completely established after the successful launch of "The Wind Rises in Luoyang" adapted from Ma Boyong IP last year. Now, this wind has blown from Luoyang to Longxi.

After chasing six episodes in one breath, it can be said that the domestic costume spy war "The King of Drama" and "The Wind Rises in Longxi" are stable!

The Three Kingdoms version of Infernal Affairs,

Who is "Candle dragon" in The Wind Rises in Longxi?

　

In 228 AD, the northern expedition of Shu defeated Wei. Zhuge Liang, the military steward, shed tears and beheaded Ma Su, thus ending the Northern Expedition of Shu Army. Why did Zhuge Liang fail in this battle? Some people say that even a wise man sometimes nods, while others attribute the failure of this campaign to Ma Su’s embarrassing task.

In Ma Boyong’s works, another key point of the failure of this campaign lies in the intelligence error of the Shu army lurking in Wei, code-named "Bai Di", which led to the defeat of this war.

Then who will carry out this task? Of course, it is Feng Ying’s right-hand man Xun Xu (White). Interestingly, just before Xun Xu left, Feng Ying tortured him like a procedure and fed him poison before he was released. Xun Xu, who finally came to the state of Wei, made a "personal threat" to Chen Gong before he met him, which confirmed that he had not defected. What really led to the mistakes in military intelligence was the "Chi Di" planted by Wei in Shu, code-named Candle dragon.What a Three Kingdoms version of Infernal Affairs!

Judging from the first six episodes that have been updated at present, there are many things to watch in Wind Up and Longxi.One is the strong plot and fast pace based on spy war.For example, after the defeat of the Northern Expedition, the Shu army gave an order to exterminate the undercover and sent people to Wei to find out. Xun Xu learned the truth and went together with Chen Gong to find "Candle dragon". When watching a play, the audience really has a kind of pleasure to lift their hearts to their throats.

Then again. Why can Chen Gong gain a foothold in Shu and gain the trust of Guo Gang?This is due to the reasonable logical arrangement of the screenwriter.Lurking in the Wei Dynasty, Chen Gong did what he liked every day. In the World War I of Cao Wei and Tianshui, it was the key that he took risks to save Guo Gang’s life. This also indirectly explains why Chen Gong is suitable for "spy war".

In addition to the suspenseful spy fighting method, the drama "workplace palace heart" is also step by step. For example, the political struggle between Zhuge Liang and the general Li Yan, and Li Yan’s actions such as placing confidants around Zhuge Liang’s henchmen after his success in the upper position, all made the audience quite enjoyable.I have to say that the team’s careful polishing and layout of the relationship between the characters in the play are quite ingenious.

In a word,"The Wind Rises in Longxi" is a rare spy war masterpiece in domestic dramas in recent years.Its fine features are not only strong plot, fast-paced and logical plot, but also reflected in its picture.

Immersive pursuit of drama,

The "real" version of the Three Kingdoms context is coming!

　

What is the real context of the Three Kingdoms? Director Lu Yang once mentioned this sentence in the production of the special edition."It (the Three Kingdoms) is a period of war, and it is doomed that its scenery is relatively simple."Therefore, the whole article of The Wind in Luoyang can be said to adopt an aesthetic design of "doing subtraction".

For example, in the layout of military camps and homes in Shu and Wei countries, the simple layout of "one table, one chair and one candlestick" is mostly adopted (more blanks are left).There is a scene in the play, in which Chen Gong and Xun Xu discuss how to annihilate Guo Gang and replace Sima Mi. They sit at the table face to face, and the minimalist environmental layout and square gold composition in the room not only highlight the complex mood of the characters at this time, but also explain the wandering situation during the war.

Lu Yang’s shots are always subtle and poetic. For example, at the beginning of the series, Chen Gong and Guo Gang stood on the tower, and the panoramic view was swept away. Under the tower was Tianshui County, which was recovered. The two men smiled at each other, and the sky was overcast, suggesting that a real coup was about to take place in the city.

In addition to the superb use of lens aesthetics, the actors’ manners, including lighting design, are quite absent-mindedThe clothes worn by Chen Gong, Xun Xu and others are mostly cotton and linen cloth, which conforms to the background of the Three Kingdoms. White, Nie Yuan and many other people’s beards in the play were also specially stored by the actors before the crew started shooting. In lighting design, natural light, candlelight and other light sources are mostly used in the whole film, aiming at creating a real "Three Kingdoms" situation for the audience.

Actually, it’s not just that.There is also a lot of "real" elegance in the play.For example, the actor’s martial arts drama, the action design of "boxing to meat, never two knives that can be solved with one knife", all echoes the background of the Three Kingdoms; Wei Shu’s different climate environment, such as Shu’s humid, when shooting this part of the play, we choose the drizzle scene or create a thin sense of water vapor; Wei, on the other hand, is relatively rough and dry, and mostly adopts simple composition.

Why did the director team go to so much trouble to make these details? Lu Yang believes that this isCreate an immersive drama-following experience for the audience.. This kind of experience, in addition to his production level, is also reflected in many "small thoughts" of the film.

For example, at the beginning of each story, the audience will see the opening phrase "idiom". For example, the stealing of the beam in the first episode, the robbery in the second episode, and the shelling of the golden cicada in the third episode all have the meaning of "point". The adoption of this drama creation mode also shows the intention of the film-to facilitate the audience to better understand the plot. No wonder some netizens shouted: "Looking at" The Wind Rises in Longxi ",I seem to have read a book" The Art of War "."

At present, the audience is no longer a "simple" audience who is preoccupied with TV and just wants to watch men and women talk about love. They are constantly advancing with the times with high demands on the plot and detailed requirements.Whether it is a story or a scene picture, the "immersive" drama-chasing experience established by "Wind Up in Longxi" makes the audience feel refreshed and immersed.

This is an important reason why "The Wind Rises in Longxi" can stand out from a number of new dramas in the market at present, and continuously gain high-quality reputation. It is also the core driving force for the audience to enjoy it and keep chasing it.

Rebuilding the "China Story" in the Universe of Huaxia Ancient City

　

Now when we talk about the story of China, what will the audience think of first? Is it the ancient times when Nu Wa filled the stone and Jingwei filled the sea, or when Liu Guanzhang fought Cao Cao? Both. But it’s not complete.

The Wind Rises in Longxi is just such a "China Story" between history and fiction. Its traditional culture is not only reflected in the war between Wei and Shu in Longxi during the Three Kingdoms period, but also reflected in the humanistic spirit behind it.

What is humanistic spirit? exactlyA group of "little people" are constantly struggling, tumbling and firmly determined in the flood of war.Just like Chen Gong and Xun Xu, they are Shu people. For the sake of the great cause of their country, they both devoted themselves to the cause of spy war. After going through life and death tests again and again, they never changed their minds and remained bright. The purpose is to let the people end their wandering life as soon as possible. In the process of careful study, they also showed the affection for children in human care, such as the brotherly feelings of mutual trust and caring, the war love and ideal feelings of Chen Gong and his wife Zhai Yue.

Even as opposites, the "pseudo-brotherhood" between Chen Gong and Guo Gang was once moving. Sima Mi’s determination to Wei is equally valuable; Including Angelababy’s female masterpiece, it seems that there is also an unknown side.

It can be said that "The Wind Rises in Longxi" vividly expresses the positive and negative aspects of human nature.There is no absolute bad guy in the play, only a relative "loyal gentleman". This is the intriguing aspect of this drama, and it is also the humanistic spirit that has been mentioned in our traditional culture.

In fact,It is not the first time that Iqiyi has laid out the story of China and constructed the cosmic map of the ancient Chinese city.As early as in "The Wind Rises in Luoyang", which was also adapted for Ma Boyong IP, this traditional cultural spirit and China story, which went deep into the bone marrow, were expressed incisively and vividly. Although Gao Bingzhu, Bai Li Hongyi and Wu Siyue in the play are a group of small people with different backgrounds, they also have a benevolent heart to firmly protect the capital and let the people live a better life.

It is not difficult to find that, based on the core of China traditional culture, the background is set in the Millennium ancient city with rich cultural heritage, and with the help of wonderful story interpretation, the audience seems to be in the history of Chinese civilization, and explore the humanistic spirit behind the story … These are the expression of the value of the universe in the ancient city of Aiqiyi Huaxia.

At present, in the universe of the ancient Chinese city, there are Thirteen Lines of Guangzhou, which are based on Guangdong merchants in the Qing Dynasty, both of which are adapted from Ma Boyong IP, focusing on the 15th of Liangjing during the first year of Hongxi, Daming, and Dunhuang, a new network of red cities after the Forbidden City became popular in the market. These new explorations focusing on the story of China and uncovering the mysterious theme of the ancient city of China all correspond to the pursuit of the "Renaissance" by the trend of the Z era.

"It’s windy", just like a line by White in the play. Now, this hot air, which belongs to "The Wind Rises in Longxi" and belongs to the universe map of iQiyi Huaxia Ancient City, has just begun.

　　CCTV News:In recent years, China’s new energy vehicle market has experienced explosive growth, and a round of "retirement tide" of new energy batteries is also coming. The battery contains a variety of heavy metals, which will cause environmental harm if it is not handled properly. While the new energy automobile industry is booming, where should the retired batteries go?

　　In a battery recycling plant in Guangdong, the reporter saw that the batteries retired from new energy vehicles were piled up in the whole factory.

　　Lin Xiaojie told reporters that in order to deal with the surge of retired batteries, the company built two new factories in Jiangmen and Jiangsu in 2023, and opened 10 new production lines. After the retired batteries enter the factory, they will go through the processes of screening, crushing and smelting. Valuable metals such as nickel, cobalt and manganese are extracted and resold. However, if this process is not handled properly, it will cause pollution to the environment.

　　According to statistics, China has entered a period of large-scale decommissioning of power batteries. In 2023, China’s decommissioned power batteries will reach 590,000 tons. Since 2028, the decommissioning of power batteries in China will exceed 2.6 million tons per year. What should I do with the surge in retired batteries? The reporter saw various solutions in the investigation.

　　According to the national standard for new energy vehicles, the remaining 80% capacity of the power battery can be retired. The decreased battery capacity will reduce the cruising range and affect the user’s experience. However, retired batteries can still be used in energy storage, electric bicycles and other scenes with low requirements on battery performance to achieve "step utilization".

　　The "chain" on the data is the "health account" of the battery book.

　　Although "step-by-step utilization" can prolong the service life of power batteries, it is not easy for recycling enterprises to practice, mainly because the cost of knowing the loss degree of retired batteries is very high. The reporter found in the investigation that the application of a new technology is bringing changes to the industry.

　　In front of this big screen, the health data of more than 30 thousand power batteries are flashing in real time. Don’t underestimate these data. Liao Zhicheng, the head of the battery operation company, told reporters that they can make some batteries sell for three times more when they are recycled.

　　In the past, if you want to reuse the retired batteries, the recycler can only disassemble the battery pack, test the health of each battery cell, pick out the appropriate ones and assemble them into new battery packs. And more recycling enterprises that lack the corresponding technology and manpower can only dismantle and crush the retired batteries as waste products and sell the heavy metals in the batteries directly.

　　The chip in Liao Zhicheng’s hand is like a "healthy housekeeper" on the battery. It not only "accounts" the use of the battery at all times, but also uploads the data to the blockchain platform in real time so that they cannot be tampered with. In this way, the recycler can know all the "health data" of the battery without disassembling them one by one. The reporter learned that battery packs with a high degree of "health" can be sold to 300 yuan at the time of recycling, which is three times that of the past.

　　At present, China has built the world’s largest new energy equipment blockchain platform, with more than 8 million new energy equipment on the chain. With the use of street lamps, toys and other scenes that require less battery capacity to join the cycle, it is possible to use new energy batteries more times.

　　Green cycle of new energy batteries from production to recycling.

　　After retirement, the service life of new energy batteries will become longer, but they will eventually be dismantled and recycled. How to make the new energy battery form a green cycle of energy saving and environmental protection from production to recycling?

　　China’s lithium resources account for only 7% of the world’s total, but China’s production and sales of electric vehicles account for 60% of the world’s total. Therefore, it is of great significance to extract lithium, cobalt, nickel and other metals from batteries and recycle them into new batteries.

　　The reporter learned in the investigation that at present, more than half of the retired batteries are handled by enterprises that do not have the qualification to handle them. There are some problems in dismantling and recycling, such as high energy consumption, low metal recovery rate and poor environmental protection. In view of the present situation, the Ministry of Industry and Information Technology announced four batches of white list enterprises for power battery recycling, and actively guided the regularization of power battery recycling.

　　Experts told reporters that to form a stable, green and sustainable recycling system for power batteries, unified national standards, industry standards, recycling standards and recycling channels are needed. In recent years, China has successively issued national standards such as power battery disassembly specifications and residual energy detection, so as to promote the national unified coding of power batteries. The relevant departments said that they are speeding up the formulation of the Management Measures for the Recycling of Power Batteries for New Energy Vehicles to further improve the standard system of power batteries.

　　"Breakfast, a bowl of boiled rice with pickles, full of rice, sweet back." Eating his own hybrid rice, Liu Haolin, a sophomore majoring in agriculture at the Agricultural College of Sichuan Agricultural University, has an indescribable satisfaction.

　　Recently, the news that sophomores successfully planted hybrid rice appeared in Weibo Hot Search. In late April this year, the Agricultural College of Sichuan Agricultural University held a hybrid rice planting and whole growth period management skill competition. Online registration was full just two minutes after it was opened, and many students failed to sign up. In late September, three hybrid rice plants planted by Liu Haolin’s group successfully passed the teacher’s acceptance. Some people praised and others scoffed at the fact that the sophomore boys planted hybrid rice, thinking that it was just the basic skill of agronomy, and some people thought that studying agriculture was just learning to farm.

　　Does the popularity of planting competition in agricultural colleges mean that planting is a necessary skill for agronomy majors? What is special about the hybrid rice planted in the competition? Under the background of new agricultural science, what changes have taken place in agricultural professional education in colleges and universities? A few days ago, the reporter of Science and Technology Daily conducted relevant interviews.

　　Cutting-edge technology into agricultural competition

　　In the eyes of many people, the major of agronomy is to learn farming, and you can learn how to do species work at home without even going to college, so that the farmland can be productive. However, in Liu Haolin’s view, studying agronomy is to contribute to the national agricultural development. "Agronomy taught me how to greatly increase production, how to scientifically farm, how to cultivate new varieties, etc., which is absolutely different from farming at home."

　　"This is the public’s misunderstanding of agronomy, which is a modern science that uses science and technology to arm crop production." Ren Wanjun, deputy dean of the Agricultural College of Sichuan Agricultural University, said that planting is one of the most basic skills in agronomy, but in addition to its production function, planting is more important to lay the foundation for theoretical research on crop biology and ecology, new variety breeding, cultivation technology innovation and management model innovation.

　　During the competition, in order to let students feel the cutting-edge technology in the field of planting, the college applied the latest achievements of the national key research and development plan to all aspects of the competition.

　　In terms of varieties, combined with the adaptability of mechanical transplanting of hybrid indica rice and the demand for high quality and high efficiency, the competition adopted the newly established variety screening index system with "daily yield" and "good taste" as the core; In the two links of seedling raising and planting intubation protection, the high-efficiency seedling raising technology and the green cultivation technology of high-quality hybrid rice with good quality and high quality are adopted respectively.

　　The college will organize special personnel to carry out training on the technical application of each link. "The purpose of the training is to enable students to personally experience and master these advanced technologies and help them better cultivate rice." Ren Wanjun said.

　　In August, pests first appeared, and Liu Haolin, who wanted to kill insects quickly, accidentally took too many drugs and burned seedlings. As a result, there was no progress when it was time to heading. Liu Haolin, who was thinking about how to feed rice while eating and sleeping, suddenly thought of what the teacher had said in class, so he solved this problem. He said: "Agriculture needs to combine theory with practice. Although there will be setbacks during the competition, the key is to find problems and master methods through practice."

　　"The whole competition is equivalent to laboratory planting, and every link can be managed accurately. Because there are fewer seedlings planted in the laboratory, the lighting conditions and soil conditions are not well planted in the field, so its management is more difficult than field planting, but it also exercises and tests students more. " Ren Wanjun said that for scientific research and teaching, laboratory planting is of great value, because each link is controllable, so we can know more clearly the reasons for some phenomena in each link and determine the effect of each technical measure.

　　He said that any agricultural research results need to be combined with laboratory and field, and repeated experiments. After the results are planted in the laboratory, they need to be tested by field experiments before they can be popularized, which takes a long period.

　　Cross-discipline to create comprehensive talents

　　The fiery competition is actually a microcosm of the construction of new agricultural science. In June this year, the Anji Consensus — — The announcement of China Declaration on the Construction of New Agricultural Sciences marks the official start of the construction of new agricultural sciences in China, and the development of higher agricultural and forestry education has entered a new era. Since the announcement of the new agricultural science, what changes have been made in the education of agricultural specialty in colleges and universities?

　　"The focus of the new agricultural science is to transform the traditional agronomy specialty with modern biotechnology, engineering technology, information science and technology, so we should focus on combining these technologies with modern agronomy and integrating them into the teaching, scientific research and practice of personnel training." Ren Wanjun said that to take the road of innovation and subject integration, we should not only integrate the latest scientific research achievements and modern high-tech into specialty construction and course teaching, but also deepen the interdisciplinary, strengthen the construction of emerging interdisciplinary fields such as mechanized crop cultivation, precision cultivation, intelligent agriculture and biological breeding, put forward new theories and methods, realize the modernization of agronomy, and let universities lead the development of new agronomy.

　　The reporter saw that in the training plan of the college, there are not only basic and professional theoretical courses such as plant physiology, soil and fertilizer science, crop cultivation science, farming science and crop breeding science, but also general courses such as English, ideological and political science, mathematics, chemistry and biology, as well as ideological and political courses for agricultural students to "learn from agriculture and love agriculture" and "strengthen agriculture and promote agriculture". At the same time, interdisciplinary courses such as intelligent agricultural technology and application, agricultural economy and management, plant biotechnology, molecular biology, agricultural industrialization, agricultural standardization and crop production mechanization have also been included in the training plan. Ren Wanjun said that agricultural production should take the modernization road of mechanization, standardization and informationization. As a high-tech discipline, agronomy is a complex comprehensive specialty, so the cultivation of agricultural talents should also be a systematic comprehensive project.

　　Innovation and entrepreneurship take on the responsibility of revitalization

　　"The most distinctive feature of the new agricultural science in our college is to cultivate students ‘ Willing, capable, hardworking and practical ’ ‘ Sigan ’ Traits. " Ren Wanjun said that agronomy itself has high practical requirements. Under the background of new agricultural science, the mastery and application of technology need to further deepen the practical requirements of agronomy. Therefore, it is particularly important to cultivate students’ practical ability and innovative consciousness.

　　"In the process of practical teaching, the most important thing is to cultivate students’ innovative and entrepreneurial ability. In addition to learning the basic operation of planting, students should learn how to solve problems, including theoretical problems, technical problems, production problems, management problems, benefit problems, etc., and constantly optimize their thinking and methods for solving problems. " Ren Wanjun said that agricultural science and technology are constantly developing, and students need to have the ability to innovate, not only to absorb and master new things, but also to continuously develop and create new theories and technologies.

　　In order to closely combine practical teaching with the cultivation of innovation and entrepreneurship, the college has established a training path of undergraduate talents with "indoor and field combination, scientific research transformation teaching, classroom cooperation, innovation and entrepreneurship education". In addition to setting up various skills competitions such as hybrid rice planting and whole growth period management, seed quality testing, specimen making, etc. in the school, the college also allows every undergraduate to "join the team, each with a project", so that every student can enter the teacher’s research team, participate in scientific research projects, and cultivate innovation and entrepreneurship ability in scientific research practice.

　　In addition, the college has more than 30 off-campus practice bases and expert compound, which can carry out teaching and scientific research practice for students to complete course practice and graduation practice, and serve local economic development while being familiar with actual agricultural production and work. Ren Wanjun said that the College closely combines talent training with the abundant crop resources and diversified production structure in Southwest China, meets the new requirements of the integration and development of rural primary, secondary and tertiary industries in Southwest China through co-construction and co-education in Industry-University-Research, implements the combination of agriculture, education and Industry-University-Research cooperation, and strives to improve students’ comprehensive ability, cultivate a group of high-quality compound agronomists with multi-disciplinary backgrounds, cultivate more new talents who know and love agriculture, and shoulder the responsibility of rural revitalization.

1905 movie network news On June 1, 2021, the Information Office of Shanxi Provincial Government held a press conference in Taiyuan, Shanxi Province, announcing that the fifth Pingyao International Film Exhibition will be held in Pingyao Ancient City from October 12 to October 19.On the basis of maintaining the program structure, original direction and existing characteristics of the film exhibition, this year’s Pingyao International Film Festival was upgraded to a provincial project from the mechanism and "started again" with a new attitude. Since the day of the press conference, the 5th Pingyao International Film Exhibition has officially started to solicit films for the whole world, and the collection channel for industrial projects will also be opened before early June.

Wu Xiaohua, member of the Standing Committee of Jinzhong Municipal Committee and secretary of Pingyao County Party Committee, Li Wei, president of Shanxi Media College, and Jia Zhangke, founder of Pingyao International Film Exhibition, attended the conference. "Thanks to the great attention of the Shanxi Provincial Party Committee and the provincial government, thanks to the encouragement and support of the provincial leaders, and thanks to the concern and concern of the top and bottom of Shanxi Province for the Pingyao Film Exhibition, which is a powerful driving force for us to continue to run the film exhibition well." Jia Zhangke said at the press conference.

Wu Xiaohua, member of the Standing Committee of Jinzhong Municipal Committee and secretary of Pingyao County Party Committee, said that comprehensive guarantee will be provided for Pingyao International Film Exhibition in many aspects. "We sincerely thank all of you for your concern and support as always, and look forward to the film exhibition as scheduled," she said in her speech.

Li Wei, Dean of Shanxi Media College, focused on the construction of Shanxi film "production, learning, research, creation and exhibition". "The provincial party committee decided that Shanxi Film Academy of Shanxi Media College will join Pingyao Film Exhibition as the organizer, which is an important measure for the provincial party committee to lay out Shanxi film ecology." He said, "Our school will give full play to the advantages of disciplines and specialties to help the development of Pingyao International Film Exhibition; The rich resources of Pingyao International Film Festival will further help the combination of production and learning and enhance the academic activity and professional level of Shanxi Film Academy. "

"As a new film exhibition, Pingyao Film Exhibition has gained some experience and formed its own exhibition style and characteristics after four years of holding," concluded Jia Zhangke. "Pingyao Film Exhibition, which is about to enter its fifth year, has ushered in an important period of strategic opportunities and is in urgent need of reform and innovation."

In addition to adding Shanxi Film Academy of Shanxi Media College as the organizer of the film exhibition, Pingyao Film Exhibition will reorganize the management and curatorial team, refine the division of labor, and invite China film editor, film critic, documentary film researcher and painter Lin Xudong as the artistic director of Pingyao Film Exhibition, responsible for the overall planning and program content planning of the film exhibition; As the chief consultant of the film exhibition, responsible for the overall strategic consultation of the film exhibition and the selection of foreign language films. Marie-Pierre Duhamel-Muller, Wu Jueren, Cai Shaoyong, Alena Shamakwa, Tiputi Dikonya, Tomita Sanscrewdriver, Sandra Hebrew and Tiago Rael will continue to select films for Pingyao Film Festival on a global scale.

While reorganizing resources and refining the division of labor among teams, the 5th Pingyao Film Festival will also increase investment in the film project of "Starting from Shanxi" unit, including giving cash rewards to outstanding local films in Shanxi, giving cash rewards to outstanding local films in the film exhibition industry module, and providing more opportunities for industrial incubation for local film projects in Shanxi.

Referring to his role in this film exhibition, Jia Zhangke’s own Weibo said: "In the past, my biggest regret during the Pingyao film exhibition was that I didn’t see a single film. This year, I am expected to become the’ chief experience officer’ of the film exhibition, watch movies with the audience and listen to the speeches of the directors. "

At the press conference, Jia Zhangke also officially announced that MOMO, a leading open mobile social platform in China, will continue to support the 5th Pingyao International Film Festival as the chief partner. "MOMO has been accompanying the growth of Pingyao Film Festival since the first year of Pingyao in 2017, and I am very grateful for their strong support," he said.

Pingyao International Film Festival was founded in 2017 and is held every year in Pingyao ancient city with a history of 2,700 years. The fifth Pingyao Film Exhibition will continue the program structure of the previous four film exhibitions, and still consist of four sections: film exhibition, industry, academia and education, in which the film exhibition section maintains the original five units of Crouching Tiger, Hidden Dragon, Premiere, Retrospect and Starting from Shanxi.

The fifth Pingyao International Film Exhibition was officially opened.

The 5th Pingyao International Film Exhibition is officially open to the world, and the film collection time will last from now until August 10th, 2021. The registered films can be registered online by clicking on www.pyiffestival.com, the official website of Pingyao International Film Festival.

The 5th Pingyao International Film Exhibition will be held from October 12th to 19th in Pingyao Film Palace, located in the ancient city of Pingyao, Jinzhong, Shanxi Province, co-sponsored by Pingyao Film Exhibition Co., Ltd. and Shanxi Film Academy of Shanxi Media College. On the basis of showing outstanding films from all over the world, Pingyao International Film Festival pays special attention to discovering and actively promoting outstanding works of young directors from emerging and developing countries, providing a platform for these films to speak out, aiming at enhancing exchanges among filmmakers from all over the world, so as to activate and prosper the creation of world films.

After being selected by Pingyao International Film Festival, the registered films will have the opportunity to be screened in the five official units of this film festival. Official units include Crouching Tiger, Hidden Dragon, which focuses on new international directors, Premiere, which shows important commercial films, noteworthy works, master works or selected films of major international film festivals, Retrospect, which plans and shows film classics with unique perspectives and academic value around special themes, and Starting from Shanxi, which aims to promote the development of Shanxi film industry.

The 5th Pingyao International Film ExhibitionGuidance notes for film registration

1. Before submitting the registration information, the film registration applicant must read and agree to the Articles of Association of the 5th Pingyao International Film Exhibition (downloaded from www.pyiffestival.com, official website).

2. Deadline for registration: 24:00 on August 10th, 2021.

3. Registration fee: RMB 350 yuan or USD 60 yuan.

4. Log in to www.pyiffestival.com, official website, enter the film registration page, fill in the registration form and pay the registration fee according to the instructions.

5. A drama, cartoon or documentary with a duration of 70 minutes or more.

6. To register films, it is necessary to ensure that the transformation of DCP (Digital Film Package) is completed before September 20, 2021, and the film exhibition does not accept other screening formats.

7. The registered film has not participated in any film activity, exhibition or release in Chinese mainland in any form or version; It has not been published on the internet.

8. The Organizing Committee will give priority to films that can be premiered in Pingyao Film Festival in the world, internationally or in Asia.

9. If the dialogue of the registered film is non-Chinese Putonghua or non-English, it must be accompanied by Chinese or English subtitles.

10. The sample of the registered film should be submitted in the form of online link, which can include the picture watermark; The submitted sample version can be a production version, but the film exhibition version must be an administrative approval version; If the applicant submits different versions of the same film for many times, the organizing Committee will take the version submitted by the applicant for the first time as the standard.

Why are these hot searches boiling? Yesterday’s "Weibo Hot Search List" analyzed the new gameplay of hot search: there are a lot of people, which is the embodiment of hot discussion. Hot search becomes a hot topic after extensive participation and discussion by users, and it will be upgraded from hot to boiling.

This reminds me of a hot search last week: Liu Yuning has a clear voice.

Maybe many people just saw this hot search word and reacted like me: I don’t know who Liu Yuning is. It turns out that he is the lead singer of the modern brothers band from Tik Tok-Ning Ge Liu Yuning.

In 2014, Liu Yuning, guitarist Azhuo and keyboard player Dafei formed the band "Modern Brothers". With the modern brothers’ covers of "Walking", "Telling the truth", "Answer" and "I shot myself" becoming popular overnight, the popularity of the modern brothers became out of control and became a new force in the music world that cannot be ignored more and more.　

The voice of Liu Yuning, a modern brother, is not only spread by the ubiquitous media such as shops broadcasting in streets and lanes, mobile TV in buses and subways, and mobile phones of pedestrians on the road, but also known by people. Even the little tricks he is used to singing are well known by fans.

Last Sunday, in the program "The Masked Singer Will Guess" of Jiangsu Satellite TV, the masked singer who was fully armed made his debut. He not only attracted the attention of the audience with his cool blue mecha, but also attracted the attention of fans more quickly when he opened his mouth. Isn’t he Liu Yuning, a modern brother, with a height of over 180, a unique voice and a stage trick that can’t be changed even if he is hiding in the mecha? Enthusiastic netizens immediately had a heated discussion about his true identity, never letting go of any clues, and shared them on the internet, which instantly sparked hot spots.

Coincidentally, Liu Yuning also updated his Weibo that night, which made some netizens have to wonder whether he deliberately released smoke bombs to hide his identity, in an attempt to confuse people. Therefore, a large number of netizens flocked to Weibo, Liu Yuning, to ask him for proof.

Whether the real identity of masked singer "Super Change" is Liu Yuning has not yet been determined. But good music should be respected. Many people say that the modern brother Ning Ge became popular overnight, but as long as you know his past, you will know how much effort he has made, and no one can succeed casually. Liu Yuning’s eight years of ups and downs and hard work have brought him today’s achievements. After he became famous, he once said that he could win the love of so many people. In fact, those who work hard will shine one day!

Is "super change" a better brother? We’ll lock in Jiangsu Satellite TV’s "Masked Singer Will Guess" at 9: 00 on Sunday night, or open Youku Video at 21: 40 to watch the exclusive online video. See you later!