Data Map: It is the graduation season for college students, and college graduates from Qingdao, Shandong Province are shooting personalized graduation photo on campus.
Reference News Network reported on June 11 that foreign media said that China is about to usher in the "graduation season" for students to graduate collectively. Graduates all want to keep good memories on campus in their own way. The "graduation economy" such as graduation dinners, travel and photo shoots has emerged from time to time and is very hot. Nearly 20% of graduates spend more than 10,000 yuan on graduation.
According to the China media report on the website of Lianhe Zaobao on June 8th, the hotels around the school will have a "harvest season" in the graduation season of college students every year, and most students choose the hotels around the school for graduation dinner. In order to attract graduates, some hotels also advertise that "every graduate can book a table with 8.8 discount, and drinks are free".
The owner of a restaurant near Northeast Petroleum University said that with the graduation season approaching, the peak of booking graduation dinner is coming. A coffee shop near Heilongjiang Bayi Agricultural University has held a graduation party with the theme of "First Love" since May 14th.
A graduate of Qingdao University said that since mid-May, he has had graduation dinners every night and spent a lot of money.
He said: "Usually, the living expenses for one month are around 1000 yuan. Now I have calculated in the graduation season, and 3,000 yuan may not be enough."
According to the report, in addition to graduation dinners, travel and photo shooting are also an indispensable part of graduates’ good memories in college.
Since the end of last month, all kinds of innovative graduation photos have been screened on various social platforms. In addition to the traditional graduation bachelor’s clothes, graduates can rent all kinds of clothes, and many people even seek the help of photography studios to shoot creative graduation photo.
A private photographer in Guangxi said that at present, the appointment for taking graduation photos has been arranged until the end of June, and people are still coming to consult, and the original fee has also increased from 100 yuan to 500 yuan.
Although Xiao Qin, a graduate of the School of Finance and Economics of Guangxi University, spent a month’s living expenses shooting graduation photos, she thought it was worth it. After all, "Youth never comes again. If you can, why not record your youth?"
According to a survey conducted by Qingdao Daily on 40 graduates from China Ocean University, China Shiyou University (East China) and Qingdao University, nearly 20% of the graduates will spend more than 10,000 yuan in graduation season, and most of them will be spent on graduation trips.
In addition, in order to impress the interviewer in the job interview, some students spend money to buy interview clothes. Xiao Chen, a graduate of China Ocean University, spent 2,000 yuan on brand suits and leather shoes, and spent a lot of time in making resumes, specifically looking for someone to design resume templates; He spent two or three hundred yuan on printing and copying his resume alone.
According to the report, Yuan Jinqiu, from the Department of Political Economy, School of Politics, Guangxi University, analyzed that the emergence of the "graduation economy" conforms to the laws of the market, and many businesses are ingenious in meeting the needs of graduates, which is a very positive economic situation.
However, since graduates are not yet financially independent, most of their expenses come from their parents. In this regard, Yuan Jinqiu believes that it is ok for graduates to participate in some job hunting and graduation commemoration activities if conditions permit, but it should be appropriate.
Wu Lianhai, consultant of the Mental Health Education and Counseling Center of China Ocean University, agrees with the above view. He said that college students’ consumption in graduation season is a way to express their classmates’ friendship, and some expenses are understandable, but the concept of face and conformity will inevitably contribute to the "graduation economy", so the expenditure in this respect must be measured.