标签： 武汉桑拿足浴

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# Huang Xuan quarrels with Yang Zishan #, # Guan Xiaotong’s father gives Amway white wine to foreign actors #, # Chaoneng’s family has no normal people # ……

When you open Tik Tok, you can always see hot search topics as short as those in parents’ homes. Clicking on them is actually a movie marketing clip. Unconsciously, the deep combination of traditional marketing and content has been immersed into our lives.

Last week, I gave you an inventory of some mainstream film marketing companies (portal "Inventory of Mainstream Film Marketing Companies (I)"). After several rounds of shuffling, some established marketing companies gradually withdrew from the market. At present, either the film and television companies have strong marketing teams, such as Light, Bona, Huayi, etc., or they are attached to capital and platforms. For example, Dark Horse Marketing won Ali’s investment, and immediately film and television was acquired by Confucianism and Italy Film and Television.

Not only the big waves wash sand, but also the fiery short video outlets make short video marketing companies stand on the forefront. A number of emerging companies, such as Beita Culture, Cycling, and Four Four Get Eight, appear in the film marketing team.

Road painting film and television:

Pay attention to the introduction of foreign films and cross-industry cooperation

A few years ago, because of participating in the promotion of Hollywood blockbusters such as Fast and Furious 8, Wolverine 3 and Transformers 5 in China, giving way to painting film and television has established a reputation in the field of film and television industry and brand marketing.

Foreign films help to promote, and the cross-industry cooperation between films and brands is the strong point of road painting film and television. In the early years, I participated in the co-production of Hollywood blockbusters, from the introduction of the Japanese film "Thieves Family" in 2018 to the Japanese niche fantasy love animation "Hello World" this year. The box office broke through 100 million, and there were all road paintings behind it.

The Spring Festival stalls contributed to the cross-border linkage between A Writer’s Odyssey and Audi, which is also a recent successful case of Road Painting.

Road painting film and television also entered the online movie this year, and was responsible for the exclusive announcement of the action film "The Sneak Action of Drug Hunting" at the end of October.

Like a duck to water:

Work closely with Bona

Rudushui Film & Television is a case marketing company established in 2014. From the projects handled by the company, it can be seen that Rudushui has a close relationship with Bona Film, the producer, whether in the early days of "Taking the Tiger Mountain Outward" or "operation mekong" or in Chinese Doctors and The Battle at Lake Changjin today.

Rong Chao, the company’s legal representative, used to be the planning director of Bona Film and the screenwriter of the movie "Wulin Monster". Therefore, most projects produced by Bona Film can always be seen by the marketing team like a duck to water, but the company is relatively low-key and there is not much public information to inquire about.

In addition to film marketing, such as a duck to water, he also participated in the production of the documentary film "Dragon and Tiger Warrior".

Micro entertainment:

Behind-the-scenes stars and their works in front of the service desk

In addition to Bona’s royal use, The Battle at Lake Changjin’s marketing team has another micro-entertainment company that has cooperated with Bona a lot.

Founded seven years ago, Micro Entertainment has done film marketing for dozens of films such as Chinese Doctors, The Rescue and The Captain’s Later Us and The Four Kings of Di Renjie.

Huang Yiping, the founder, used to be the propaganda director of Tsui Hark Company. Tsui Hark and Bona are deeply bound, so it is not unexpected that the micro-entertainment founded by Huang Yiping has received many Bona projects.

In addition, Micro Entertainment is also responsible for brokerage affairs, providing publicity services for head artists and directors in many fields such as film, television, music and fashion. We have cooperated with Tsui Hark, Rene Liu and Zhang zhen. It can be said that film marketing and celebrity marketing are the two core businesses of micro entertainment.

Small table movie:

Young new forces in film marketing

If you have seen Wrestling! Indian movies such as Dad, Mysterious Superstar and Starting Line, or Japanese film lovers such as Doraemon and Silver Soul, small table movies that are good at young marketing should not be missed.

Zhao Zhuoqun, the founder of Little Table Film, actually studied drama, film and television literature. After several years of hard work in the film and television industry, he made a name for himself in 2015 because he planned the marketing of "Doraemon: Walk with Me", and then he founded Little Table Film and officially cut into the film and television marketing market.

From the initial acceptance of niche projects such as Second Yuan and film criticism, to the present participation in the marketing promotion of popular films such as Seizing the Soul, Bath Buddy, White Snake 2 and Summer Future, Xiaotiao’s ability in creative new media marketing has become increasingly prominent, and the whole team is also very young.

It is worth noting that Xiaotiao Film was invested by Lianrui, a veteran distribution company, in its early days, and now it is backed by Matt Culture, a film and television marketing and production company. YueYang, vice president of Matt, is also one of Xiaotiao’s shareholders.

Dark horse marketing:

Backed by Alibaba Pictures, look at the explosive potential stocks

Dark horse marketing, founded by Du Hao and Andy in 2015, is really a "dark horse" in the film marketing industry:

From Wolf Warriors and detective chinatown series, to Shameful Iron Fist, Flying Life and Ip Man 4, dark horse marketing can be seen behind many explosive films.

In 2019, Dark Horse Marketing was invested by Alibaba Pictures, so most projects in Alibaba Pictures now involve Dark Horse, but it is not limited to this.

This year, Dark Horse Marketing took over many blockbusters such as I want us to be together in Detective Chinatown 3, A Writer’s Odyssey, 1921, Anger and Serious Case, Assassination Storm, etc. Last year, some projects of iQiyi Fog Theater and Youku Suspense Theater were also marketed by Dark Horse.

The names of the brands of Dark Horse are also very interesting, such as basic culture, unlimited imagination, decent culture, whale-like culture and so on. Among them, decent culture has developed well, and participated in the publicity of many projects such as Secret Visitors, First Furnace Incense and Everything About My Mom.

Potato chip culture:

Binding Chen Kexin, Securing High-quality Projects

I first learned about potato chip culture because of the brokerage business of this company: powerful actors such as Tan Zhuo, Ni Hongjie and Lv Xiaolin all cooperated with potato chip culture.

Zhao Jing, the founder of the company, is a senior media person, who once planned and compiled a series of works for director Jia Zhangke.

In 2015, Zhao Jing established potato chip culture, engaged in film and television production, film and television marketing, artist brokerage and other businesses, and participated in the promotion of many high-quality film and television projects such as "Home at One Point" and "Calm Down" in Leap, Better Days.

It can be seen that the company has a close relationship with Chen Kexin’s team. Zhao Jing is the shareholder of Fat Kids Film and Television, a producer in Better Days, and Jo Jo Hui, who has been cooperating with Chen Kexin and Ceng Guoxiang, is the supervisor of potato chip culture.

Collect media:

Focus on the whole case marketing team of film and television

Just four years after its establishment, Jishi Media has participated in the marketing of 50+ popular films such as Psychological Crime, Sewing Machine Band, the richest man in Xihong City, and the ringing of the phone, and its business also involves the promotion of drama series, such as Anjia, Full-time Master, Animal Management Bureau and Sand Sea.

This year, Detective Chinatown 3’s "Secret Visitor", "What Should I Do When My Second Brother Comes" and "Uninvited Visitor" also participated in the collection.

Zhang Weihua, the founder, used to be the general manager of Xiansheng Interactive. After the establishment of Jishi Media, he obtained strategic investment from Joy Pictures. In recent two years, Jishi also established some new companies, such as brand marketing, event operation company, toilet cool entertainment, and Shiguang Interactive.

Taoxiu light and shadow:

New Digital Marketing Backed by Platform

Among the film marketing companies, Taoxiu Light and Shadow is quite special. As a pan-entertainment content marketing MCN organization founded by Alibaba Pictures and Tianxiaxiu in 2018, short video+live broadcast are the two core business segments of Taoxiu Guangying.

Because it can incubate talents independently, Taoxiu Guangying’s film and television announcement does not depend on external delivery. At present, it has customized the layered short video marketing and delivery strategy for The Eight Hundred Leap’s film and television works such as First Furnace Incense and Big Red Packet.

Film marketing is only a part of Taoxiu’s light and shadow business, spanning entertainment content marketing, brand e-commerce live broadcast and other fields. With the creative planning ability of new media and talent matrix, Taoxiu Light and Shadow has become a rapidly rising marketing dark horse in the industry.

Four, four, eight:

Vibrating and blasting money making machine

With short video platforms such as Tik Tok and Aauto Quicker becoming important marketing centers, film marketing companies have also set up short video teams. Short video marketing companies such as "15-20", "Betta Culture" and "Cycling Play" have risen rapidly, and "4-4-8" established in 2019 is one of the leaders.

My Father and I, The Battle at Lake Changjin and Chinese Doctors, Summer Future, Great Dad … Throughout the whole summer and National Day archives, you can see the figure of getting eight out of four in these short video marketing teams.

Yang Yi, one of the founders of "Four-Four-Eight", once worked in Huayi and ByteDance Department, and was quite experienced in film and television marketing and short video planning and operation, which led to the creation of explosive video cases for many film and television projects on the Tik Tok platform.

Immediately film and television:

Mature new army of film and television marketing

As a new company established in October 2020, Lima Film and Television is not well known. The core members of the team are from Road Painting Film and Television, and participated in the marketing promotion of a series of films such as Hi, Mom’s t.a, When Men Fall in Love, Rabbit Violence, online movies Our New Life and Northeast Love Brother.

After obtaining the investment of Fang Ruyi Film and Television produced by Hi, Mom and A Little Red Flower, Ma Yi Film and Television will be responsible for the marketing of Confucianism and Italian projects.

In addition, Lima Film and Television also contacted artists to promote business. For example, Su Ke, the actor of the hit drama "Sweeping the Black Storm", was promoted behind the scenes during the publicity period of the series.

(If you like this article,Click on the topAKA TaodaodaoPay attention to WeChat official account,There is no shortage of good stories here ~)

Xiaomi’s car-making plan, which is in full swing, has always been the focus of media attention. Recently, the interface news broke that Xiaomi has started trial production inside, producing about 50 prototype cars every week. In order to verify the relevant information and explore the Xiaomi factory at zero distance, the editor of First Electric Network rushed to Beijing Yizhuang Xiaomi Automobile Factory for a field visit.

At 3pm on September 6th, First Electric entered Xiaomi Automobile Factory in Yizhuang, Beijing and was unexpectedly allowed to enter. In the factory area, First Electric learned that this modern automobile factory covers an area of 720,000 square meters, with complete facilities and distinct areas. In addition to the factory buildings and office areas, there are many projects under construction. On the spot, relevant construction and operation preparations are continuing to advance. First Electric sees that some employees have entered the park office at present, and new people who are undergoing military training can also be seen in the factory.

In the factory, First Electric also saw two test vehicles based on Qin PLUS EV (parameter picture), and the roof part was similar to the top design of radish fast-running model, so it was guessed that it should be related to automatic driving and AI learning.

First Electric saw in the factory that the Xiaomi automobile manufacturing workshop has been completed, and related equipment has also entered the factory building. The workshop is temporarily in a state of debugging and looks like everything is ready.

The First Electric Field learned that there are currently 6 workshops in the park, including die casting, stamping, car body, painting, assembly and battery workshops.

In the die-casting workshop, First Electric saw the sign of "Xiaomi Super Die-casting", which indicates that Xiaomi Automobile will adopt advanced integrated die-casting technology.

In one of the factories, First Electric saw several parked vehicles in the distance. Due to the long distance, it is temporarily impossible to judge whether it is a prototype of Xiaomi car under production.

Based on what we saw on the spot, First Electric believes that the status of Xiaomi Automobile Factory has met the trial production conditions exposed by the media before, and the relevant mass production preparations should be fully promoted.

Lu Weibing, president of Xiaomi Group, has publicly stated that "the car-making business will be carried out according to the original plan, and the time schedule will meet or slightly exceed expectations. This year, Xiaomi Automobile will also conduct winter and summer tests as planned. "

Combined with the public information on the recruitment website. At present, Xiaomi Automobile is recruiting relevant talents in a large area, especially workshop operators, marketing teams and technical talents related to autonomous driving, and has also started the site selection of offline sales stores. Some media have revealed the site selection requirements of Xiaomi Automobile for offline sales stores: more than 3,000 square meters, at least 120 parking spaces, adopting the model of Xiaomi mobile phone franchise store+delivery center+authorized car body panel and spray center similar to Huawei Smart Car Selection.

It is understood that at present, the biggest problem facing Xiaomi Automobile is the approval of the Ministry of Industry and Information Technology and the production qualification.

Some relevant media have revealed that Xiaomi Automobile will get the approval at the end of this year, which means that Xiaomi Automobile can start mass production at the end of this year; Regarding the production qualification, it has always been thought that Xiaomi Automobile will get the production qualification of Baowo in a high probability, but it backfired in the end. Up to now, the production qualification of Xiaomi Automobile is still a mystery. However, it has been learned from relevant channels that Xiaomi Automobile has solved the production qualification problem, and the way to adopt it is not known yet.

Now it seems that Xiaomi automobile may arrive ahead of time as long as conditions permit.

Summary of events reported by media in 2023:

• In April, 2023, many media exposed the spy photos of Xiaomi car. The First Electric Network also captured the camouflage car charged by Xiaomi car in Beijing. Xiaomi car will be a coupe, and its tail shape is very eye-catching.
• In June, 2023, some media exposed that Xiaomi Automobile Factory had been completed.
• On July 4, 2023, Changchun FAW Fuwei Auto Parts Co., Ltd. (FAW Fuwei, 600742.SH), a supplier of Xiaomi Automobile, said on the investor interaction platform that the company is actively communicating with Xiaomi Automobile, and many molecular companies have entered the purchasing group of Xiaomi Automobile and will cooperate with Xiaomi Automobile as a component supplier.
• In mid-July, 2023, the information of Xiaomi automobile battery pack will be exposed, which will adopt a 100-degree battery pack with an energy density of 157Wh/kg and a rated voltage of 726.7V V. It is expected to support 800V high-voltage fast charging technology.
• On August 19, 2023, Xiaomi Automobile was exposed in the summer test spy photos in Xinjiang. When Lei Jun promoted the camera function of the latest mobile phone product X Fold on social media, the information inadvertently revealed also confirmed this point.
• Recently, Xiaomi Automobile Technology Co., Ltd. registered the domain name of "xiaomiev”(EV" (EV is pure electric vehicle) website.

From all indications: Xiaomi car is really coming!

Will the first car built for Xiaomi, who dreams of having a fever, become the first car for young people?

This is also the most discussed point among netizens. No matter the previous explosion of "149,900 or 99,000", it seems unlikely now, even within 200,000. At present, the lowest price of models equipped with 100-degree battery packs on the market is around 300,000.

How much do you think Xiaomi will order?

Text | Deep Eyes Finance Zhang Wei

The folding screen caught fire in 2022 and the fire spread all the way to 2023.

The title of "the first year of folding screen" was born in 2022, one of the reasons is the high growth of folding screen shipments in 2022. According to IDC data, in the third quarter, China shipped more than 1 million folding screens, up about 246% year-on-year.

More importantly, this transcript of the folding screen was achieved in an environment of overall decline in smartphone shipments. According to the consulting data of Ai Media, the overall shipment volume of China mobile phone market will drop from 560 million in 2016 to 310 million in 2020. In 2021, mobile phone shipments rebounded slightly, but the overall environment is still not optimistic, with an annual shipment of only 350 million units.

It is not only the China market that participates in this folding screen carnival. According to Counterpoint research report, it is estimated that the global folding screen mobile phone market will increase by 52% year-on-year in 2023, reaching 22.7 million units.

You know, since the birth of the folding screen mobile phone, it has always been a niche track because of its relatively small market share, average sales volume and general market response.

When it was launched in the early years, it was also vomited by users because of the high price, obvious screen creases and heavy weight. Then, why did the folding screen, which was not welcomed by capital and market before, grow against the trend this year?

1. Capital betting, folding screen to become a new story?

Behind the fierceness of folding screen mobile phones is the embarrassment that mobile phone manufacturers urgently need to grow.

In the downturn of consumer market, the butterfly effect of mobile phone consumers is triggered: consumers who have no money in their belts naturally reduce their demand for mobile phones, and their replacement rate drops, which leads to a downward trend in mobile phone shipments. From January to November 2022, the total shipments of mobile phones in the domestic market totaled 244 million units, down 20.2% year-on-year.

In this context, as a relatively new product form, folding screen has become a "life-saving straw" in the mobile phone industry, and major mobile phone manufacturers have taken this opportunity to get involved in folding screen mobile phones.

At present, almost all mainstream mobile phone manufacturers have released new folding screen mobile phones, including Huawei’s Pocket S, Samsung’s Galaxy Z Flip4, OPPO’s Find N, Xiaomi’s Mix Fold2, VIVO’s X Fold+, etc., and the competition is fierce.

In 2022, Samsung, Huawei, OPPO, VIVO, Xiaomi and other mobile phone manufacturers released more than 10 folding screen mobile phones. According to the current news, there will be many new folding screen machines released in 2023, and even Apple has rumors that it will release folding screen smart phones in 2023.

In the past, high-end machines competed for chips, image capabilities, screen refresh rates, etc. Now, due to the involvement of smartphones in the Red Sea, technologies have entered a mature stage, and these technologies have been decentralized to low-end machines.

Although mobile phone manufacturers bet on the folding screen market, the herd effect is not fully applicable to consumers. In the era of information explosion, consumers are no longer the lambs to be slaughtered who are completely obedient to others.

On the one hand, from the perspective of mobile phone form, the design of folding screen is more futuristic. Compared with the previous folding screen mobile phones, the subdivision of scenes is one of the factors contributing to the growth of folding screen mobile phones, which means that folding screen mobile phones can radiate a wider range of people, and their product design, size, thickness and operation are different from business scenes, car scenes and game fields.

For example, OPPO Find N2 has not only paid attention to the internal and external screens, but also started to cut into the half-folded hovering, so that the mobile phone has a natural bracket, which brings more brand-new experiences to users from entertainment, and is more abundant in watching videos, photography and other leisure games.

Another example is Huawei’s main "folding screen meta-universe", which starts from smart life and exerts its strength on the external screen, and can obtain the weather, payment, camera, application and other dynamics without unfolding the screen. It can be said that the segmentation scene of the folding screen has jointly contributed to the shipment.

At the same time, the product forms of horizontal folding inner screen, horizontal folding outer screen and vertical folding screen also meet the habits and preferences of different people.

On the other hand, high-end is the only way for most industries to mature, and the mobile phone industry is no exception. According to relevant data, the average selling price of mobile phones in China market has increased from 1500-2000 yuan to 3000 yuan. The sales volume is falling, the average selling price is rising, and high-end mobile phones are increasingly favored by consumers.

In order to enhance the competitiveness of products, mobile phone companies are gradually abandoning the original sea tactics and moving towards the "fine machine" mode. According to the data released by China Xintong Institute, from January to October 2022, there were 308 new models on domestic brands, down 10% year-on-year.

The folding screen just meets the needs of users’ high-end machines. However, compared with the "puffy" folding screen four years ago, the folding screen now is more "material".

Previous folding screens always revolved around two problems: poor quality and high price. The report on the development trend of GFK China Folding Screen Smartphone released in 2022 shows that weight and price are still the core issues that prevent users from buying folding phones.

At the same time, according to the survey data of Ai Media Consulting, nearly 80% of the interviewed users buy folding screen mobile phones for entertainment needs, and the reason why the interviewed users don’t buy folding screen mobile phones is that they are expensive, accounting for 59.5%.

Under the focus of mobile phone manufacturers, according to the folding screen mobile phones recently launched by mobile phone manufacturers, today’s folding screen mobile phones are lighter, cheaper and have stronger endurance. For example, on December 25th, OPPO released the new folding screen flagship machine-—OPPO Find N2, which weighs only 233g and costs less than 9000 yuan.

Like the flagship machine Pocket S launched by Huawei, the weight is controlled at 190 grams while maintaining the screen size; Samsung Galaxy Z Fold4 is only 263 grams; Xiaomi’s MIX Fold weighs only 262 grams. Nowadays, almost all folding screens have controlled the weight below 300 grams, which makes it more convenient for users to use.

The price problem doesn’t stop there, and the price will remain downward. According to the Counterpoint research report, in view of the increasingly fierce competition in the folding screen smartphone market, it is expected that its price will be more close to the people in 2023. It can be said that the folding screen mobile phone confirms its "worth" step by step.

2. Self-developed core parts, "cost reduction" achieved initial results.

In order to change the status quo and make the folding screen realize another spring in the mobile phone industry, mobile phone manufacturers choose to break through from the upstream of the industrial chain.

Previously, in the folding screen mobile phone industry, Samsung not only dominated the industry, but also controlled the main components. According to Fomalhaut Techno Solution in the report, Huawei folding mobile phones Mate Xs and Xiaomi Mix Fold both use flexible screens made by Samsung, and Korean parts account for about 30% ~ 50% of the total.

According to the Monitoring Report of Folding Screen Mobile Phone Industry in China in 2022, the quality problem is the biggest concern for users to buy folding screens. Among the quality problems concerned by consumers, the crease of mobile phone is the most concerned, and hinge technology is the key to the crease problem.

And the main cost of folding screen mobile phone is 69% higher than that of non-folding mobile phone, of which the main cost comes from hinge and screen. According to the data of CGS—CIMB, the BOM cost of Galaxy Fold, Samsung’s first-generation folding screen mobile phone, was 636.7 USD, of which the display module cost was 218.8 USD, accounting for 34.4%, and the mechanical/electromechanical structure cost was 87.5 USD, accounting for 13.7%.

The display module cost of Samsung’s bar phone Galaxy S9+ accounts for 21%, and the mechanical/electromechanical structure cost accounts for 7.9%. From the perspective of BOM cost, screens and hinges are the main sources of the increase in the cost of folding screens.

In order to eliminate "bad reviews" and prevent key parts such as hinges and flexible screens from getting stuck in the neck, China brand has been gradually realized.Domestic substitution. The data shows that the number of patent applications related to folding screen hinge technology in China is on the rise, and the number of patent applications related to folding screen hinge in China is 160 in 2020.

At present, independent research and development of hinge technology has gradually become the core solution of mainstream terminal factories. According to the incomplete statistics of the potential silver optical chain, the hinge technology of various terminal factories has been constantly breaking through and innovating with the release of products, such as the aerospace-grade floating silver hinge of VIVO and the double-rotating eagle wing hinge of Huawei.

On the other hand, the folding screen mobile phone on the market has been optimized from 100,000 times in the early stage to 400,000 times, which is obviously improved.

According to the forecast of relevant industry organizations, the global hinge market for folding screen mobile phones will be 1.267 billion yuan in 2021, and it is expected to increase by 136.8% year-on-year to 2.999 billion yuan in 2022, which shows that hinge technology is the focus of the current breakthrough of folding screen.

Moreover, the domestic upstream display industry has achieved breakthroughs in technology, manufacturing and market, and domestic panel manufacturers such as BOE, Shentianma, TCL Huaxing and Visionox have accelerated the innovation and mass production of flexible screens. According to Omdia data, the global OLED production capacity is expected to increase from 31.51 million square meters in 2021 to 75 million square meters in 2027.

Including the optimization of appearance, Samsung has weakened the width of the hinge and the black edge of the screen, accounting for the external screen of the Galaxy Z Fold.

Judging from the recently released new products, the functions of folding screen mobile phones have become more and more perfect, such as the newly released X Fold+ of VIVO, which continues the characteristics of VIVO bar mobile phones, focusing on battery life and fast charging functions. Similarly, the latest Find N2 released by OPPO also has the function of improving endurance and satisfying fast charging.

3. Has the problem of folding screen been solved?

The folding screen mobile phone market has maintained growth for several consecutive quarters, and the growth rate in the third quarter of this year has also reached a new high. In the forecasts of various institutions, the folding screen market is expected to grow significantly.

So, can this situation be maintained, and who is buying a folding screen mobile phone?

The market is inseparable from the word supply and demand. If there is supply, there will be demand.

From the demand side, users as a whole are younger. The data shows that the young people under the age of 35 among the latest folding screen mobile phone users have increased significantly, accounting for 58.2%. Therefore, the supply and demand sides change rapidly in functions such as battery life and thinness.

In addition, according to the daily interactive big data, users of folding screen mobile phones not only have high requirements for mobile phones, but also have certain pursuits for quality of life. For example, they love to use life sharing apps such as Little Red Book and Public Comment.

From the demand side, the folding screen mobile phone has gradually developed from the ready to the development stage. The oversized screen is no longer as "chicken ribs" as before, but has derived more entertainment, business and other performances in terms of user needs.

However, after a year of focus, have the problems of folding screen phones really been solved?

Of course not. In the process of development, any industry will inevitably encounter different problems.

Even though the folding screen market has maintained growth for several consecutive quarters, the reason for maintaining high growth lies more in the focus of mobile phone manufacturers and the small market scale.

On the whole, the optimization of folding screen market has achieved initial results, but the problem has not really been solved. Different from the big step forward of the industrial chain, the recognition degree of folding screen is still at a low level, whether from product design to personal experience.

Judging from the black cat complaint data, most complaints about folding screen mobile phones are still focused on screen quality.

At present, most social platforms are still full of spit on folding screen mobile phones, and some of the reasons for spit are still the problems that were spit out a few years ago, including but not limited to screen off-line, liquid leakage, black spots and so on.

The main frequency of the folding screen model is not as durable as that of the integrated model, and the damage degree is higher. What is more "fatal" is that the follow-up maintenance cost is also higher. Taking Samsung’s latest Z Flod4 as an example, the price of the inner screen+outer screen assembly has reached 4,460 yuan, even for the lower-priced Samsung ZFILIP 4, the assembly price of the inner and outer screens also needs 2,460 yuan.

In the solution to the screen, the practice of major mobile phone manufacturers is to launch a broken screen saver service. Like Huawei’s Pocket S and VIVO’s Fold+, the official broken screensaver price is as high as 1199. The broken screensaver is not only high in price, but also guaranteed for only one year, which invisibly increases the follow-up cost of consumers.

The development of folding screen is also in line with the "first cause effect". In the early stage of development, due to the product’s too small, high price, fragile screen and other problems, it brought a deep negative impression to consumers, which led to the difficulty of market education in the later stage and the low recognition of the product.

One of the key problems is that the crease of mobile phone has not been verified by the market.

Even with the rapid development of hinge technology, the current folding screen market is still in the development stage. The major mobile phone manufacturers have launched newly upgraded folding screen mobile phones for more than one year, while the average service life of a mobile phone is three years.

The screen material will accelerate the aging speed after being folded for a long time. Although official website publicizes that the current flexible screen can be folded for 500,000 times, it does not rule out the possibility that the screen will be folded because of repeated folding.

According to the observation of "Deep Eyes Finance", the folding screen mobile phone just changes the product form, its functional integrity is not as good as that of the straight smart phone, and the improved functions are basically corresponding to the straight smart phone.

The main highlights of folding screen are split screen and multi-video viewing, but these requirements are not just needed by users and are irreplaceable.

As a high-end series product that has been tempered in the market for four years, its underlying logic is undoubtedly to meet the premise that "the folding screen is indeed better than the ordinary straight mobile phone".

Compared with the straight mobile phone, the straight mobile phone with the same price is obviously better from the processor. For example, Huawei’s Pocket S is equipped with 4G Snapdragon 778 processor, and the price starts at 5988. The P50 released by Huawei last year was equipped with Snapdragon 888 processor, and the price was only 4,088 when it was released.

Hard power is important, and soft power is indispensable. On the whole, the folding screen mobile phone still has a large market space, but when imagining the future, we should also study how to meet the demand side and strive for a larger market share.

Steam potential Auto-First| Bai Yifeng

Although the COVID-19 epidemic continues to ravage, the final race of WTCR RV World Cup, which was originally scheduled to be held in Italy, was chosen to be held on November 15th in Aragon, Spain, but it still does not prevent it from being a world-class automobile race. In the end, Cyan Racing Lynk & Co team won the championship and runner-up in the third race in one fell swoop, and defended the championship with 429 points.

So far, the team has won 6 drivers’ championships in the six races of the WTCR RV World Cup in 2020, and won the podium for 19 times. Jan Herashe also won the drivers’ championship, representing the first time to win the world’s top car championship at his 24-year-old age, and becoming the youngest champion driver in WTCR history.

During the race, Cyan Racing Lynk & Co did not have a smooth ride. In the first race, due to the wet road surface of Aragon track, all the racing tires lacked grip and rushed out of the track many times. The team adopted the tire strategy of dry before wet, so it took the lead in the initial stage.

However, due to the car accident in the second race, Jan Ahrasche’s biggest competitor retired. Therefore, after the second race, Cyan Racing Lynk & Co team defended the 2020 WTCR team championship ahead of schedule.

Ordinary spectators may be more interested in this racing car. In this race, the BOP counterweight of 03 TCR racing car is 60Kg, and the supplementary counterweight is 40Kg. The whole car reaches 1365Kg, making it the heaviest racing car in this race. To know that the 03+ car weight of four-wheel drive has exceeded 1610Kg, you can imagine how much effort TCR has made in weight reduction.

At the same time, the height of the chassis is kept at 80mm, which is undoubtedly more suitable for the track compared with the coupe model of 120 mm-130 mm. As for why it doesn’t look so low? In order to ensure the tire strength, TCR racing car did not use tires with lower flat ratio. Even in such a difficult situation, the four drivers of the team were not affected at all.

Such excellent performance on the field benefited from the world-leading CMA basic module architecture, and continued to build high-end products with "high value, high performance, high technology, high safety and high value" for the global market, forming a three-dimensional product layout. At the same time, the 03 TCR racing car based on the 03 prototype not only won the honor in WTCR RV World Cup, but also remained strong in TCR CHINA.

In October, the monthly sales volume of automobiles reached 21,868 vehicles, up about 55.78% year-on-year, achieving seven consecutive months of growth. Among them, the sales volume of Model 03 reached 7,167 vehicles in October, becoming its main force and the only self-owned brand vehicle that can stand on the A+ market. Its continuous creation of automobile sports culture ecology makes everyone feel the rise of independent brands.