This oil field has overcome a world-class problem by challenging the deep oil and gas forbidden zone.

Original petroleum Link petroleum Link

Over the years, the continuous exploration of drilling technology and geological problems in Tarim Oilfield is gradually unveiling the "cornucopia" of Tarim.

Exploration of Tarim Oilfield

2809 words in total | Suggested reading time is 5 minutes.

Text | wood

Recently, a news of the discovery of a 100-million-ton oil and gas field in Tarim Basin has frequently been screened in the oil circle, which has become one of the few exciting good news since the beginning of 2020.

From November 17, 1988, Lunnan 2 well spewed out a high-yield oil gas stream, and now a large oil and gas field with an output of nearly 30 million tons has been built. The development of Tarim Oilfield for more than 30 years is a history of hard work, and it is also a history of tackling countless unknowns, problems and technologies.

As oil and gas are buried deeper and deeper, it is more and more difficult to explore and develop. Today, Tarim Oilfield has entered an era of deep oil and gas attack.

The picture of Lunnan 2 well comes from Guanwei of Tarim Oilfield.

01

Exploring deep oil and gas

Many years ago, a group of world-class oil and gas experts came to Tarim with confidence.

But they all shook their heads in the face of the complicated geological structure in Tarim Basin. They have never seen such a world problem, and there is no way to solve it.

How difficult is it to exploit oil and gas from the largest inland basin in the northwest of China?

Geologically, the Tarim Basin has experienced eight stages of structural deformation, including "overall extrusion, layered deformation, vertical superposition and linkage progression". This kind of geology is like "being broken by people and stepping on several feet", and all kinds of underground strata are completely disrupted, so a complete geological zone can not be found at all.

For petroleum geology, only when the theoretical support of oil and gas is discovered in geology can oil and gas fields be played out, so the difficulty can be imagined.

In addition, the buried depth of oil and gas reservoirs in Tarim basin is generally between 6000 meters and 10 thousand meters, and conventional drilling technology can’t "drill wells" at all.

At the same time, there are three sets of complex and difficult-to-drill strata, namely, high-steep and extremely thick gravel layer, compound salt-gypsum layer and strongly abrasive fractured reservoir, which leads to the very slow drilling speed of conventional drilling technology.

In addition, ultra-deep wells are bound to encounter complex conditions such as high temperature and high pressure, and poor control will bring a series of problems and even great losses.

There is a difficult road ahead of Tarim oil and gas development, but the most dangerous places often have the most beautiful scenery, and the distribution of oil and gas resources is no exception.

The data show that there are 10.15 billion tons of oil and gas resources in the Tarim Basin at a depth of 6,000-10,000 meters, and the reserves are extremely amazing.

After more than 30 years of development, the shallow geological conditions of Tarim Oilfield have been found out, and the deep geological conditions over 6000 meters are basically understood, but what is the geology of the ultra-deep, that is, the rich oil and gas fields buried below 8000 meters?

As described by the technical researchers in Tarim Oilfield, "The bride is sitting there, waiting for them to unveil the veil. "

02

Overcome world-class problems

In order to overcome many extreme problems such as ultra-deep, ultra-high pressure and high temperature, Tarim Oilfield has carried out a number of technical breakthroughs, innovated the safe isolation technology of ultra-deep complex pressure system, invented three sets of rapid drilling technologies for complex and difficult-to-drill formations, and created downhole integrity technology in extreme environments.

Among them, the innovative safe isolation technology of ultra-deep complex pressure system in the oil field has constructed a series of non-standard wellbore structures that meet the buried depth, number of layers and creep strength of different salt layers, and solved the major problem of safe isolation of multiple sets of ultra-deep composite salt layers.

With the help of this technology, Tarim Oilfield has drilled the deepest well on land in Asia-Luntan 1 well, and achieved a major exploration discovery.

On January 19, 2020, the risk exploration well located in Kuqa City, Xinjiang was rotated to explore Well 1. After acid fracturing test, the daily output of crude oil was 133.46 cubic meters and natural gas was 48,700 cubic meters.

The drilling depth of this well is 8882 meters, which is equivalent to a "Everest" in the ground, creating seven records, including the deepest well and the deepest oil-producing gas well on land in Asia.

This not only marks a major breakthrough in ultra-deep exploration under CAMBRIAN salt in Tarim Basin, but also confirms that primary reservoirs and high-quality reservoir-cap assemblages are still developed in the 8200m deep strata in Tarim Basin, and also represents that Tarim’s drilling technology level has successfully ranked among the international leaders.

On July 19th, 2019, Well Luntan 1 took 361 days to drill to 8882 meters, becoming the new "king of deep wells" on land in Asia, indicating that Tarim’s drilling technology has been at the international leading level.

In recent years, Tarim Oilfield has made a great breakthrough in the field of ultra-deep well drilling, represented by Luntan 1 well. At present, it has a drilling capacity of 10,000 meters, with over 110 deep and ultra-deep wells drilling 6,000 meters every year, accounting for more than half of ultra-deep wells drilling in China.

"Tarim drilling technology has been at the forefront of the world, and high-density oil-based drilling fluid and fine pressure control are in the leading position in the world, which can be applied to the exploration and development of onshore oil and gas reservoirs such as Willis Basin and Texas." Even Halliburton, the top international oil service company, expressed its approval.

03

Deep technological breakthrough, helping oil and gas discovery

At the same time, the breakthrough in key technologies of "deep" drilling and completion has also promoted the rapid discovery of multiple oil and gas reservoirs.

In recent years, more than ten large oil and gas reservoirs, such as Keshen 9, Zhongqiu 1 and Bozi 9, have been discovered in Tarim Oilfield at a depth of more than 6000 meters, which has brought the oilfield into a harvest explosion period.

Among them, in December 2018, well Mid-Autumn 1, located in the middle of Qiu Li Tage structural belt in Kuqa depression, Xinjiang, was successfully well tested, and high-yield industrial gas flow was obtained, which indicates that there will be hundreds of billions of condensate gas reservoirs in this area.

In October, 2019, Bozi 9 well located at the foot of South Tianshan Mountain harvested high-yield oil and gas flow, which indicates that Tarim Oilfield has harvested Bozi 9 gas field.

The natural gas reserves in this gas field exceed 100 billion cubic meters, further consolidating the reserve scale of Bozi-Dabei trillion cubic meters atmospheric area.

In April, 2020, Well Manshen-1, whose buried depth is close to 8000m, made a major breakthrough. This well confirmed that the whole northern Tarim-Tazhong oilfield is contiguous with oil, adding 228 million tons of oil resources, which laid a foundation for accelerating the construction of a large oil and gas area of 10 million tons.

Up to now, three trillion cubic meters of oil and gas areas have been discovered in the Kuqa depression in Tarim Oilfield, among which the large oil and gas areas from Keshen to Kela trillion cubic meters have been implemented; Bozi to Dabei oil and gas area-the second trillion cubic meters oil and gas area, is being consolidated; Qiu Li Tage, the third trillion cubic meters oil and gas area, is being cultivated.

With the continuous breakthrough of technology, at present, Tarim Oilfield has gradually formed an increasingly clear exploration and development plan:

Among them, in the exploration, we mainly focus on three major areas: Kuqa New Area, piedmont of southwest Tarim and deep carbonate rocks in platform basin, and speed up the search for strategic replacement areas.

In terms of development, we will focus on the construction of two base areas, Kuqa natural gas and Tabei-Tazhong crude oil, and build a 30 billion cubic meter atmospheric area in Kuqa and a 10 million ton large oil and gas area in Taipan.

All these have undoubtedly laid a solid reserve resource foundation for the west-to-east gas transmission and national energy security.

On September 17th, 1998, Kela 2 well spewed out high-yield oil gas flow, and Kela 2 gas field was born, which contributed to the start of the symbolic project of western development in China-West-East gas transmission.

As one of the main gas sources of West-to-East gas transmission, Tarim Oilfield undertakes the task of supplying gas to 15 provinces and cities, more than 120 large and medium-sized cities with a population of about 400 million and more than 3,000 enterprises in East China and North China. This is a great energy project and a great legacy for future generations.

04

Climb! yield

According to the latest round of resource evaluation, the total amount of proven oil and gas resources in Tarim Basin exceeds 17.8 billion tons, of which oil exceeds 9 billion tons and natural gas exceeds 9 trillion cubic meters, accounting for about 1/6 and 1/4 of the national oil and gas reserves respectively.

Correspondingly, as of 2019, the proven rate of oil and gas in the basin is only 14.6%, and the exploration prospect is very broad.

Massive resources have been prepared, and the next step is to unveil the basin.

In fact, with the breakthrough of ultra-deep well drilling technology, the output of Tarim Oilfield has been rising since its construction.

From the production of 33,900 tons of oil and gas equivalent in 1989 to the breakthrough of 5.48 million tons in 2001, it took Tarim Oilfield 12 years to reach the stage of 5 million tons.

Subsequently, the oil field output increased significantly, reaching 10 million tons, 15 million tons and 20 million tons in four years, one year and two years respectively.

Since the oil and gas production reached 25 million tons in 2017, after three years, Tarim Oilfield is expected to climb to a new peak of 30 million tons in 2020.

Output in Important Years in Tarim Oilfield

In 2019, Tarim Oilfield made the strategic goal of "winning 30 million, breaking through 35 million and aiming at 40 million", that is, 30 million tons of large oil and gas fields will be built as scheduled in 2020, and the oil and gas production will exceed 35 million tons ahead of schedule during the "Tenth Five-Year Plan" period, and reach more than 40 million tons before 2030.

A thriving development prospect is becoming clearer and clearer.

In fact, only from the recent production situation of the oilfield, the upward trend is also extremely obvious.

It is reported that in the first quarter of this year, Tarim Oilfield completed a cumulative oil and gas output of 7.91 million tons, an increase of 568,000 tons over the same period of last year. According to this development speed, it is just around the corner to achieve the goal of 30 million tons.

Although the Tarim Basin has always been regarded as one of the most difficult areas for oil and gas exploration and development in the world, with the tenacity and exploration of generations of oil people, the veil of this "cornucopia" will finally be unveiled.

Note: Some contents are from Tarim Oilfield.

Original title: "Challenge the deep oil and gas forbidden zone! This oilfield has solved a world-class problem.

[See you at 8: 00] China women’s volleyball team defeated the defending Japanese Asian Games women’s volleyball champion.

CCTV News:At 8 o’clock every day, CCTV will sort out the big and small things that happened around us within 24 hours.

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See you at 8 o’clock tomorrow!

Editor in charge: Guo Qian Chen Shiwen

Editor: Zhen Tao Liu Shan

Green China "Addition and subtraction" | From "Huajia" Oilfield to "Zero Carbon" Oilfield

  CCTV News:Between the increase and decrease of energy data, what we see is the determination and potential of the country in the green development of energy. Then, under the background of advocating green development in the new era, how should traditional energy enterprises develop?

  Among many oil and gas field enterprises in China, there is an old oil field that has been exploited for 61 years — — Jilin oilfield. Due to the poor quality of innate resources and the further deterioration of remaining resources, this old oil field has suffered losses for seven consecutive years since 2015. But the financial settlement data in January this year showed that Jilin Oilfield realized a profit of more than 160 million yuan.

  On the bank of Chagan Lake in Songyuan, Jilin Province, the largest oil production platform in Asia stands here, and Zhuang Wenfeng, a former oil production worker, is inspecting in his new post.

  Zhuang Wenfeng told reporters that before, oil production equipment was mainly driven by traditional coal-fired electricity, which had high energy consumption and high pollution risk coefficient. In particular, the Xinli No.16 platform well where he worked was adjacent to Chagan Lake Nature Reserve, and the environmental protection requirements were very high. As a result, Jilin Oilfield completely changed the photovoltaic power generation equipment in Xinli No.16 platform well, and Zhuang Wenfeng also changed his model.

  At present, new energy power generation is accelerating to replace grid power in Jilin Oilfield, but this is only one of the measures for the transformation of this "Huajia" oilfield. The only China project among the 21 large-scale carbon capture, utilization and storage projects in the world is running in the Gan ‘an Love Word wasteland, which is more than 100 kilometers away from Chagan Lake.

  The carbon dioxide produced in the production process of the oil field is captured here, and then the electricity generated by new energy is continuously injected into the ground, which increases the output of the oil field by 10%, but the production process is more low-carbon and environmentally friendly.

  Saving costs by new energy generation and increasing output by carbon capture and utilization have laid the foundation for turning losses into profits. However, the ambition of this "Huajia" oilfield is not just to make a profit, but its goal is a "zero carbon" oilfield.

Interview with Chen Zhuoxi, member of Chinese People’s Political Consultative Conference in Hong Kong: National education should be put into Hong Kong for further study assessment.

"I hope that young people in Hong Kong will visit and exchange more in the Mainland and have a deeper understanding of the country."

Chen Zhuoxi, member of the Chinese People’s Political Consultative Conference and president of Hong Kong Professional Continuing Education School (hereinafter referred to as "Hong Kong College"), told The Paper (www.thepaper.cn).

Chen Zhuoxi graduated from the Chinese University of Hong Kong and worked in tvbi. Later, he joined the education sector as the principal of the Hong Kong College.

Chen Zhuoxi, member of Chinese People’s Political Consultative Conference Port Area.

At the end of 2017, Hong Kong College held a graduation ceremony, and two graduates were asked to leave the scene because they failed to abide by the school rule of "Standing when playing the national anthem". As the principal, Chen Zhuoxi had an open dialogue with the students who came to the scene outside. He told the students: "As a patriotic school that loves Hong Kong, Hong Kong College must hold high the patriotic flag. There is no room for compromise, even in colonial times. If you don’t even know this, you have chosen the wrong school. "

His speech with such a clear stand sparked heated discussion, so he was also called "patriotic president" and "president who protects the national anthem".

On January 24, 2018, he was elected as a member of the 13th National Committee of Chinese People’s Political Consultative Conference. As an educator in Hong Kong, Chen Zhuoxi hopes that young people in Hong Kong can seize the opportunity and determine their future development direction.

Recently, The Paper interviewed Chen Zhuoxi and asked him to talk about the present and future of education in Hong Kong.

Putting national education into the assessment of further education in Hong Kong

The Paper: What are your main proposals for the National People’s Congress this year?

Chen Zhuoxi:I have a proposal on the theme of getting rid of poverty through education, and developing national education for young people in Hong Kong. Many young people in Hong Kong like to go abroad for a "Working Holiday". I think we can use similar methods to get young people in Hong Kong to participate in education in the Mainland to get rid of poverty. China has reached the last year of poverty alleviation this year, but it is still necessary to prevent it from returning to poverty. Although absolute poverty will be solved, there is still a problem of relative poverty in social development. How to solve the problem of relative poverty through education may be a good direction.

The Paper: How to involve Hong Kong youth?

Chen Zhuoxi:We want some interested young people from Hong Kong to take part in relevant work in the Mainland, even for half a year or a year. In addition, some primary and secondary schools in Hong Kong have already twinned with the mainland. If the twinning of sister schools is transferred to poor areas, teachers, students and parents of primary and secondary schools in Hong Kong will be organized to help primary and secondary schools in poor areas in the mainland in whatever way they can, and parents of Hong Kong students will be organized to visit and exchange in the mainland. In addition, sister schools in Hong Kong and the Mainland can also work together to get rid of poverty through education, so that everyone can participate in education to get rid of poverty.

The Paper: In your opinion, is this year’s NPC and CPPCC different from the past?

Chen Zhuoxi:The biggest difference this time is the epidemic situation. I think everyone really feels the whole process of epidemic prevention management. We have made great achievements in epidemic prevention, but the epidemic situation still affects the arrangement of the two national conferences this year, and each meeting is not long. In addition, as a member of Chinese People’s Political Consultative Conference Port Area, I feel that there is another difference: the Hong Kong issue has become a very important topic for the two sessions of the National People’s Congress. This will have a great impact on Sino-US relations, the world situation and the local situation in Hong Kong. We should also make psychological preparations and work preparations to cope with changes in the external environment.

The Paper: As an educator, do you think there is a problem with national identity education in Hong Kong?

Chen Zhuoxi:Education in Hong Kong is divided into two kinds of education: narrow sense and broad sense. Education in a narrow sense mainly refers to the education system in Hong Kong, while education in a broad sense refers to the growth environment of young people in Hong Kong. At present, the growth environment of young people in Hong Kong is not good. Their information and thinking are controlled by rumors and fake news of social media, ethnic groups are torn apart, and hatred is antagonistic, which is not conducive to the healthy growth of young people in Hong Kong.

The Paper: How do you think this situation should be changed?

Chen Zhuoxi:There are many problems in education, and a general plan is needed. I think Hong Kong may have to carry out education reform. For example, courses such as China history and national education should be changed in the curriculum of Hong Kong students. Not only that, but also the requirements of college students should be adjusted to achieve interlocking. After all, entrance examination is a baton, and only examination can effectively implement and influence the curriculum arrangement. If the entrance examination system does not change, the overall change will not be easy.

The Paper: How can we make such an education system effective?

Chen Zhuoxi:Hong Kong’s education management departments should play a role, especially in management. It is very important that both primary and secondary schools and universities should act against abnormal violations. I believe that with the changes in the general environment and the implementation of these tasks, the situation in Hong Kong should change, but it cannot be completely changed for a while.

Young people in Hong Kong are still more concerned about further studies and employment.

The Paper: What do you think of young people in Hong Kong?

Chen Zhuoxi:Although there was a storm of amending laws in Hong Kong last year, I think that, on the whole, the vast majority of young people in Hong Kong are not the situation presented by the media. Most of them are not interested in politics, but are more concerned about future issues such as further studies and employment, including their own immediate interests. At present, their attention and attitude are only affected by the environment in stages. After all, the social situation has had a great impact on them. As long as the situation cools down, I believe they will gradually return to their own future, further studies and employment.

The Paper: Hong Kong College is a private school with clear patriotic views. Is it difficult to survive in the current environment of Hong Kong?

Chen Zhuoxi:Our school’s popularity and influence in Hong Kong society is still relatively small, including some teachers. Because of their different political positions, they do not recommend or even oppose students to study in Hong Kong, which makes our enrollment more difficult. We are the only private patriotic university in Hong Kong, which was suppressed before the reunification. Therefore, we are congenitally deficient and cannot be compared with public schools in terms of equipment and school conditions.

The Paper: Has the situation improved in the past two years?

Chen Zhuoxi:Because the situation of congenital deficiency before the reunification has not been well reversed, and the education authorities in Hong Kong adopt the theory of market competition for private schools, usually the government will give you more support if you do very well, so the distance between us and public schools is getting wider and wider.

The Paper: How does your school establish a normal teaching order?

Chen Zhuoxi:At present, students are taking classes online at home, so the school situation is still very calm. Last year, when there was a storm of amending laws, although some students took to the streets, there were very few students, which had no impact on the overall situation of our school. We also made rules with teachers. We hope that teachers and other colleagues and staff will take students’ fundamental interests and care for them, and will not encourage students to commit any illegal acts, let alone take part in dangerous actions, including if students want to hold activities and put up slogans in the school, and we will also guide them to express their opinions within the framework of certain rules and systems. As a school, it is natural for students to have different positions and views on things, but we still hope that they have a certain order.

The Paper: How do you usually guide them?

Chen Zhuoxi:I hope students can’t just say simple slogans, but speak their positions accurately. I also organized some students to meet with me, encouraging them to master the ins and outs of the problem and learn to think independently, so as to put forward a level of opinion. Although they haven’t fully accepted my opinion, and even some students with different positions find it hard to accept it for a while, I think it is necessary to have a dialogue to let everyone know each other’s positions.

The Paper: Do you have any other ways to improve students’ communication and understanding of the Mainland?

Chen Zhuoxi:We attach great importance to students’ deep understanding of the mainland, and often organize students to exchange internships in the mainland, not only for visits, but also for in-depth communication, especially for making friends. This is a sustained and long-term relationship, which requires two-way communication. Our students visit a school in the mainland, and teachers and students from this mainland school will also come to Hong Kong for exchanges, including students from both places visiting each other’s families and eating. This is a deep interpersonal communication. We are designing a business start-up plan for Greater Bay Area, so that students can participate in internships and start-ups in the Mainland, and face young people in Hong Kong in the form of rehabilitation, so that they can go from perceptual knowledge to careful experience, and finally rise to theoretical knowledge. In any case, we hope to explore more experiences and models and finally promote them in Hong Kong.

Thermal interpretation | The general secretary of this Yellow River water diversion scheme requires steady optimization and adjustment.

On September 12th, General Secretary of the Supreme Leader, who visited Lanzhou, Gansu Province, once again presided over the symposium on comprehensively promoting ecological protection and high-quality development of the Yellow River Basin, following the symposium on ecological protection and high-quality development of the Yellow River Basin in 2019 and the symposium on further promoting ecological protection and high-quality development of the Yellow River Basin in 2021.

At this symposium, the General Secretary explicitly requested "strictly observe the upper limit of water resources development and utilization, and refine the measures of determining cities, land, people and production by water" and "steadily optimize and adjust ‘ August 7th ’ Water diversion scheme ".

The "Eighth Seven-Year Plan" is a water allocation plan for the Yellow River approved by China in the 1980s. Based on the actual water consumption in 1980, the plan comprehensively considers the scale of irrigation development, the growth of industrial and urban water consumption and the construction of large and medium-sized water conservancy projects in the provinces along the Yellow River to allocate water rights for the Yellow River. The "August 7th" water diversion scheme has been used since it was approved by the State Council in 1987, and has not been readjusted.

Since the implementation of the "Eighth Seven-Year Plan", the trend of excessive growth of water consumption in various provinces along the Yellow River has been effectively curbed, in order to make rational use and save protectionDevelopment of Water Resources in the Yellow River BasinPlayed an important role.

However, with the development of economy and society, the shortage of water resources has increasingly become an important factor restricting the development of areas along the Yellow River, and some provinces and regions along the Yellow River have issued calls from time to time to adjust the "eighth seven-year plan".

From a historical point of view, when the water was divided in 1987, due to the underdeveloped economy at the source of the Yellow River and the upstream provinces such as Qinghai and Gansu, the water resources of the Yellow River were allocated very little.

From the economic point of view, compared with the water division in 1987, the proportion of industries along the Yellow River and Nine Provinces has been adjusted, and the proportion of primary industry has decreased. It is obvious that the distribution of water based on agricultural irrigation water is no longer suitable for the current development needs.

From a practical point of view, with the completion and operation of the East Middle Route of South-to-North Water Transfer Project and Xiaolangdi Project, the Yangtze River can be used to divert water from Shandong, Hebei, Henan and Tianjin in the lower reaches of the Yellow River.

Therefore, the water resources in the Yellow River Basin are ready for reallocation.

△ On September 11, 2024, General Secretary of the Supreme Leader came to the Zhongshan Bridge section of the Yellow River in Lanzhou City, Gansu Province to learn about the local promotion of ecological protection in the Yellow River Basin.

Water is the source of life and necessary for production. With limited water resources accounting for 2% of the country, the Yellow River Basin undertakes the task of supplying water to 12% of the country’s population, 17% of cultivated land and more than 50 large and medium-sized cities, and the contradiction between supply and demand is particularly prominent.

What’s the solution to the problem?

In recent years, from Fenhe River to Sanjiangyuan, from Wuliangsuhai to the mouth of the Yellow River, General Secretary of the Supreme Leader has traveled all over the nine provinces and regions in the upper, middle and lower reaches of the Yellow River, and conducted in-depth research and thinking on how to solve the problems faced by the ecology and development of the Yellow River basin under the new situation.

On September 18, 2019, at the symposium on ecological protection and high-quality development in the Yellow River Basin, the general secretary’s words were firm: we must adhere to the principle of water-based cities, land, people and production, and take water resources as the greatest rigid constraint, and rationally plan the development of population, cities and industries.

Since then, the whole Yellow River basin has taken action, and the simple truth of "how much soup is soaked" has been deeply rooted in the hearts of the people.

Ningxia issued the implementation plan of "four waters and four determinations", the Yellow River water, groundwater, unconventional water and other different water sources are allocated and dispatched in full caliber, and a water distribution system with indicators reaching county, district management and industry overall planning is constructed to explore a high-quality development path that promotes urban development, industrial layout, land use and water resources carrying capacity.

Inner Mongolia actively promotes the reform of water rights. By May 2024, Inner Mongolia had transferred 443 million cubic meters of Yellow River water by relying on the water rights trading platform, which solved the water shortage problem of more than 260 industrial projects.

Shanxi focused on steel, chemical industry, cement, non-ferrous metals, food and other high water-consuming industries, and created 14 provincial-level water-saving enterprises, effectively improving the level of water resources conservation, intensive and safe utilization.

… … … …

At this symposium, the general secretary further emphasized that "actively explore and standardize the promotion of water rights transactions" and "implement water-saving actions to accelerate the construction of a water-saving society" areRational useThe water resources of the Yellow River point the way.

Water makes everything flourish. "Steady optimization and adjustment ‘ August 7th ’ Water diversion scheme ",comprehensively implementing the principle of" four waters and four decisions "and carefully doing this big article on" the relationship between people and water "will definitely inject new vitality into the ecological protection and high-quality development of the Yellow River Basin.

Explore the high-quality growth path of beauty brands in Xiaohongshu from the China-US Beauty Industry Summit.

Source: beauty headlines

Supported by Chinese people, 2023 can be described as a "highlight moment" for domestic brands. In particular, domestic beauty cosmetics, with a market share of 50.4% in 23 years, exceeded the market share of foreign brands.

How did China Beauty Brand Achieve "Overtaking in Curves"? In addition to the more competitiveness brought by hard power factors such as product strength upgrade, the atmosphere of national cultural self-confidence and the rise of social platforms have also promoted the double growth of sales volume and sound volume of China beauty brands.

For example, in Xiaohongshu, the brand can accurately reach the target population, get through the transaction conversion link inside and outside the station, and drive the global growth with the sound volume inside the station.

On April 24th, Little Red Book was held.Just Being Red ——2024 Little Red Book China Beauty Industry SummitWith the presence of representatives of domestic beauty brands and industry experts, we will discuss the better solutions for the upward growth of China beauty brands in order to promote the sustained and high-quality development of China beauty brands.

Looking forward to the trend of beauty industry in China

Provide marketing vane for domestic beauty brands

As one of the "highlights" of this summit,The commercialization of Xiaohongshu and Qingyan, an authoritative media in the United States, released the 2024 Xiaohongshu White Paper on Beauty Industry in China.(hereinafter referred to as the White Paper), which explores the development trend of China’s beauty industry, the future potential of domestic brands and the consumption behavior of characteristic people.

According to the white paper, in the last decade, the domestic beauty market has been soaring, with a compound annual growth rate of 13.18%, which proves its unique charm and strong strength. Among them, skin care products dominate the domestic beauty industry, with a market scale of 267.99 billion yuan and an annual growth rate of 14%. Cosmetic category grew rapidly, ranking second with a scale of 76.54 billion yuan and a year-on-year surge of 52.1%.Behind these trends, consumers’ favor and love for domestic beauty products and their growing power to the United States are reflected.

It is worth noting that in the process of consumers’ increasing favor for China beauty cosmetics, Xiaohongshu helps domestic beauty brands to seize users’ minds efficiently and open up new possibilities for China beauty brands. In the little red book, there are many discussions about the trend of skin care makeup, such as early C and late A, skin care makeup, Chinese old money style, etc. In this process, the little red book also helps the national tide and national style to occupy the public’s field of vision and help enhance the public’s cultural confidence.

In addition, the white paper also made a preview of the 11 major trends in the beauty industry and an insight into the 20 lifestyle groups in 2024 Little Red Book-"Meilijia Plus" people:

In terms of beauty trends, there are scientific skin care, new attraction of nourishing skin, exquisite Chill and oriental power UP in skin care, exquisite stacking Buff, hard strength of makeup, a new look at Cruch and a new awakening of culture in makeup, and facial skin care, high-end maintenance and home beauty salons in personal care.

From the trend of "Oriental Power UP" in skin care, we can see that in 2023, among the TOP100 hot search brands in Xiaohong Bookstore, there were 18 domestic brands more than in 22 years, and the number of views on the topic of # Domestic Light was close to 700 million, and the national visual products were also popular. It can be said that the improvement of cultural self-confidence has greatly stimulated the public’s consumption of domestic products.

We can also see the influence of cultural self-confidence on popular makeup in the trend of "new cultural awakening" of makeup. In Xiaohong Bookstore, hot search words related to Chinese makeup gradually increased, among which # Chinese old money wind search increased by 90,671% year-on-year, and # Yuanshanmei search increased by 12,71% year-on-year. It can be said that "Chinese flow is the real top flow" has become the consensus of the public, and the traditional culture of national style is becoming a new young trend.

From the above two trend examples, it is not difficult to find that cultural self-confidence in the future must be the key to the beauty care industry.

Regarding the crowd, Little Red Book returned to the essential "people" and "drivers" and summed up four driving forces for beauty.

For example, in terms of "me and me", beauty is the source of emotional value for inward exploration and self-pleasing, so beauty is blessed with "internal drive". Beauty headlines were found on the platform of Little Red Book, and more and more consumers began to pay attention to such meticulous self-feelings as "body feeling" and "skin feeling", and they would realize the co-cultivation of body and mind in the ceremony with healing atmosphere.

In terms of "I am close to others", beauty is a manifestation of personal charm in private relationships/intimate circles, so beauty is blessed with "personal charm"; In terms of "the relationship between me and society", beauty is appropriate in social interaction and suitable for proper self-presentation, so beauty is blessed with "physical strength"; In terms of "me and the pan-social network", beauty is also regarded as an energy, which enables individuals to be recognized, seen and recognized by a wider range of groups, so beauty is blessed with "influence".

This also provides a weather vane for China beauty brands to anchor the trend and grasp the crowd, and helps them seize opportunities and promote growth in the highly competitive market.

Open up new marketing ideas

Empowering brands to grow vigorously in all directions.

In the community of Xiaohongshu, users are distributed in multiple circles, and beauty brands have gained more room to play, making it easier to go from 0 to 1. This has also prompted more and more beauty brands to re-examine the value of Xiaohongshu and regard Xiaohongshu as a new growth position in marketing and operation.

At the summit, Raichu, strategic director of Xiaohongshu commercial domestic beauty care industry.Share itThe marketing value of Xiaohongshu lies in "efficient planting grass", "brand building" and "link trading".

First of all, in the matter of "planting grass efficiently", when beauty products are in different life stages, there will be different marketing demands. Therefore, Xiaohongshu puts forward differentiated solutions based on the introduction period, growth period, maturity period and rejuvenation period of products, and helps brands grow good products by planting grass efficiently in the whole life cycle.

In addition to "planting good products", Xiaohongshu is also empowering brands and achieving "red brands".

In Xiaohongshu, "Everything can grow grass", so how can mature brands seize the growth opportunity in Xiaohongshu? Compared with cutting-edge brands, although mature brands have popularity, user base and even large single products, they often face many complicated problems in their operation. Xiaohongshu believes that to find the certainty of brand growth, we need to return to products, be people-oriented, understand, understand and meet the new needs of users, occupy more consumption scenes, and break more people, so as to effectively drive the brand potential to explode.

In the decoding of the marketing value of Little Red Book in the third part of the White Paper, the natural hall with national recognition is taken as an example to show the journey of brand value rejuvenation. First of all, together with Little Red Book IP "Treasure Components in China", it conveys the brand’s strong scientific and technological strength, refreshes consumers’ cognition of the brand, and establishes the brand image of natural science and technology beauty cosmetics.

In the breakthrough of big single product and small purple bottle, Nature Hall fully accepted the heat potential of Himmer ingredients, accurately found old customers in Xiaohongshu with brand words and participles, and then sold 200,000 pieces through the crowd anti-funnel model from "brand crowd-elite category crowd-anti-aging effect crowd-component party crowd" to the pan-crowd during the period of 618.

In the promotion of the backbone polar holy water, Nature Hall and Xiaohongshu explored the high-related people of the brand and the attention effect of the old customers by analyzing the portraits of one group of the old customers of the brand. At the same time, they linked the characteristic IP in the station, precipitated a large number of real UGC evaluation contents, and achieved the planting of the brand fermented skin care concept.

Undoubtedly, Little Red Book is becoming a new business growth place for brands and businesses. Xiaohongshu helps businesses to make differentiated advantages in product upgrading, content access, user co-creation, buyer cooperation, brand live broadcast, etc., and builds a global business channel integrating "marketing+marketing" to empower the brand’s global transformation and word-of-mouth growth.

Run through the closed-loop link of global transformation

Incite high-quality growth

In order to welcome the "618" promotion, the summit also held a special beauty care selection meeting in Zhangjiang Science Hall, Shanghai, inviting 250 domestic and foreign beauty brands and 200 buyers of Xiaohongshu, demonstrating the powerful influence of Xiaohongshu in the beauty market.This product selection meeting also established a friendly and interactive direct communication field for brands and buyers, opening up the infinite possibilities of beauty care business in Xiaohongshu.

Buyers are the key players in the closed loop of Xiaohongshu e-commerce, connecting goods and users, planting grass and trading. For consumers, they can have a keen insight into the needs of users and plant related products for users in need; For brands, they give positive feedback to brand merchants about users’ real experiences, and share them in a personalized way, such as aesthetic taste and life concept, giving products and brands new business opportunities.

Therefore, as far as brands are concerned, how to achieve more tacit resonance with buyers and at the same time enlarge the value of adapting buyers is one of the key points in operating Xiaohongshu.

In the closed-loop link of Xiaohongshu, it is mainly based on the information flow of the platform, the search field, and the transformation of the live broadcast field of the brand and the buyer, so as to build an integrated business channel of "marketing+marketing" for the brand and help it realize the closed-loop business in the station. At the same time, based on the long tail effect of Xiaohongshu planting grass, a lot of traffic in the station overflowed, which finally prompted the brand to realize global transformation and the business jumped.

Take Afu, an elite oil family, as an example, from accurately stepping on the track to becoming the king, to the lack of products being fiercely pursued by rising stars, it has experienced several ups and downs. At the beginning of 2023, Afu embraced Xiaohongshu in an all-round way, re-attacked the category track, reshaped the brand awareness and reversed the market reputation by taking multiple measures. The three-pronged approach not only realized the rejuvenation of the brand mind, but also found the second growth curve of the business.

In this closed-loop link, there are three key stages:

High-point pulse is made in the starting stage: ① selecting products and planting grass; (2) Exploiting the momentum —— With the help of the IP of "Star Dream Plan" in Xiaohong Bookstore, Angel took the lead in exploring the closed-loop mode of star live broadcast of Xiaohongshu, and the successful sales of the first broadcast exceeded 1 million, successfully achieving the triple breakthrough of sales volume and word of mouth.

Stabilize the business chassis in the growth stage: efficiently use live star materials to put product notes, and the store will broadcast continuously for 4 hours every day. Long-term efforts are made for large single products, and at the same time, summer explosives are created to break through the seasonal restrictions of categories. In the end, notes+brand live broadcast contributed 60%+ store GMV.

Achieve sales jump in the outbreak stage: by building a complete buyer matrix, 20+ buyers will broadcast live every month, and at the same time, the brand will be broadcast live, 17 hours a day, and it will be rapidly advanced to a beauty brand of 5 million GMV per month.

Finally, in March of this year, Afu became a domestic beauty brand with a monthly sales of nearly 10 million in Xiaohongshu through high-profile live broadcast (head star/buyer/manager live broadcast) and continuous intensive brand live broadcast.

At the summit, Lingling, the buyer of Xiaohongshu, told the story of her encounter with Xiaohongshu Live and Yangshengtang. At first, I just love to brush and search, to share my life, and finally to share good things that can help everyone, so the road of buying a buyer began. In the future, Lingling said that it will continue to adhere to the standards of sincerity, efficiency and optimization, and build a bridge between brands and fans.

One beauty trend appears here, and one beauty brand grows here. Xiaohongshu has become an important position for users to buy beauty products and "do their homework" for consumption, and it has also become a breaking point for domestic beauty brands to continue to improve. Through Xiaohongshu, the spread of the brand is no longer a one-way communication, but a deep precipitation after running through the link, which includes both business growth and word-of-mouth growth.

It is worth mentioning that at this summit, Minako, general manager of Xiaohongshu Commercial Marketing Center, published the IP map of Xiaohongshu’s domestic beauty cosmetics in 2024. Among them, the most anticipated thing is that Xiaohongshu joined hands with authoritative media to launch the IP of Watching China. In the following season of "Looking at China", the two sides will work together to help domestic beauty brands show their scientific and technological strength, tell the cultural story of domestic beauty, and further help domestic beauty brands to take advantage of the wind.

With the blossom of the closed-loop path of Little Red Book and the attack of domestic beauty brands, we believe that China beauty brands will definitely look to the further future!

Reporting/feedback

Ma Qi Lin Zou Mengqiu | |RCEP promotes the study of domestic business environment.

Ma Qi Lin

Professor, Zhejiang Gongshang University Law School

Zou Mengqiu

Master student of Zhejiang Gongshang University Law School

principal items

First, the meaning and development model of business environment

Second, the priority of scientific and technological innovation in the Yangtze River Delta g60 science and technology corridor construction

Third, the development opportunity brought by the signing of rcep for the construction of g60 Science and Technology Corridor

Fourth, the main challenges faced by g60 Science and Technology Corridor in docking rcep

V. Countermeasures and suggestions for g60 Science and Technology Corridor Construction in Yangtze River Delta under the influence of rcep

As a comprehensive, modern, high-quality and mutually beneficial regional free trade agreement, the signing of rcep marks the official launch of a free trade zone covering one third of the world economy, with the largest number of members and the most potential for development, which brings opportunities and challenges to the development of China’s state-owned business environment. The construction of g60 Science and Technology Corridor in the Yangtze River Delta has made the economic development in the Yangtze River Delta region form a unique business environment model dominated by scientific and technological innovation. From the perspective of the planning and construction of g60 Science and Technology Corridor in the Yangtze River Delta, this paper analyzes the opportunities and challenges of rcep in the development of China’s state-owned business environment, and puts forward corresponding countermeasures and suggestions for the challenges.

First, the meaning and development model of business environment

A good business environment in emerging markets not only helps enterprises to carry out market-oriented economic activities, promote the effective flow of processing elements of emerging products, and promote the economic development of emerging industrial product processing enterprises, but also helps to promote the healthy and vigorous development of the socialist market economy with Chinese characteristics. Some scholars believe that the business environment consists of various important factors that may directly promote China’s rapid economic growth, such as "climate, geography, economic development policies, history and socio-economic development". At the same time, some scholars sum up the improvement of China’s business environment as the relevant laws and policies used by the state or an administrative region to promote and regulate commercial activities, and put the complexity of legal supervision process, the completeness of laws and regulations system and the transparency of local government information disclosure into the concept of business environment. At present, the most convincing business environment assessment system is the Business Environment Report issued by the World Bank. According to the comprehensive environmental assessment standard of the World Bank’s Business Environment Report, the business environment refers to "a lot of time and labor costs required by an enterprise in starting a company, applying for a construction supervision license, obtaining public electricity, registering personal property, obtaining commercial credit, paying taxes, cross-border service trade, performing contracts, handling enterprise bankruptcy and so on". In the practice of optimizing the business environment, Singapore, Hong Kong, Shenzhen, Tianjin and other regions in China have developed a unique business environment model, which has certain reference significance for optimizing the business environment of g60 Science and Technology Corridor in the Yangtze River Delta.

Singapore: Priority Mode of Rule of Law

Singapore’s public administration management policies and legal systems are relatively complete, with a sound litigation system and a better intellectual property protection system in the world, which provides a strong guarantee for the development of intellectual property rights in Singapore. A sound legal system, a fair and just judicial trial system, a law enforcement system for the people, and citizens’ good awareness of abiding by the law have formed an excellent legal environment in Singapore, which plays an important role in encouraging immigrants and introducing high-level talents. A sound and complete judicial trial system also provides a strong guarantee for the protection of citizens’ legitimate rights and interests.

Hong Kong, China: Internationalization Priority Mode

As one of the "Four Little Dragons" of Asian economic development, and a world-famous offshore financial center and free port, Hong Kong has always maintained an open and transparent business environment to promote economic activities. Hong Kong is connected with many important markets in the region. It has an absolute geographical advantage, occupies the best business stronghold and has a far-sighted international vision. As a prosperous business center in the Asia-Pacific region, Hong Kong has provided a highly secure and robust regulatory system for banking, securities and futures, insurance and retirement plans with reference to international best operating models and standards. Hong Kong’s advanced commercial infrastructure, international commercial transportation, international logistics and communication, public services for the people, municipal construction, urban management and road planning have all promoted Hong Kong to become a high-level international financial center.

Shenzhen, China: Efficiency Priority Mode

Shenzhen regards the construction of smart cities as an important starting point for deepening reform, optimizing business environment and enhancing people’s well-being, and has launched a series of reform measures to improve the efficiency of government services and market operation. The information sharing and reuse of personal electronic application license and other electronic application materials have been strengthened, and the function of "second report" (non-inductive quick application) of electronic declaration has been introduced, that is, on the basis of mutual trust, mutual use and mutual recognition of data, the application materials are directly retrieved by the application system to automatically fill in the relevant information of the application form, thus realizing the whole process of government affairs handling without meeting, zero running and full automation.

Tianjin, China: Convenience Priority Mode

Tianjin takes promoting steady economic development, improving financial service system, gathering high-tech industries, and standardizing legal operation as its development strategic goals, and taking investment convenience and trade convenience as its starting point, it actively promotes the "one-line operation" of registration matters such as enterprise start-up, change and cancellation, expands the application of electronic business licenses, and simplifies the procedures for canceling enterprises to optimize enterprise start-up services. By enhancing the convenience of online government services, improving the ability level of government services, and promoting the development of the platform of "one government, one network", the government’s government service level has been improved. By enhancing the convenience of cross-border trade, improving the convenience of enterprise financing and improving the efficiency of obtaining water and gas, we will create a dynamic market environment.

G60 Science and Technology Corridor in Yangtze River Delta: Priority Mode of Scientific and Technological Innovation

The g60 Science and Technology Corridor along the Yangtze River Delta has become one of the regions with the most vitality in China’s economic development and the highest degree of urban economy and modernization in the world. It is an economic and trade highland that promotes the change of China’s economic system and is the main driving force for implementing the development ideas in the new era and leading the construction of innovative demonstration zones. G60 Science and Technology Corridor in the Yangtze River Delta should fully absorb Singapore’s rule of law priority model, Hong Kong’s internationalization priority model, Tianjin’s convenience priority model and Shenzhen’s efficiency priority model, and give full play to its own advantages to create a business environment model featuring scientific and technological innovation on the basis of enhancing the legal protection of the business environment and improving the internationalization, convenience and efficiency of the business environment. G60 Science and Technology Corridor in Yangtze River Delta is committed to transforming traditional advantageous industries and developing high-tech industries, making full use of the advantages of industrial innovation, improving the level of scientific and technological innovation, cultivating the real economy and advanced manufacturing highlands, and providing a unique business environment for building the scientific and technological innovation center of Yangtze River Delta urban agglomeration.

Second, the priority of scientific and technological innovation in the Yangtze River Delta g60 science and technology corridor construction

As one of the regions with the fastest sustained economic development, the highest level of openness and innovation and the best independent research and development capability in China, the Yangtze River Delta region has an important position and function in the stable development pattern of the national economy. Solidly promoting the integration process of Shanghai, Zhejiang, Jiangsu and Anhui plays an important role in promoting the high-quality economic development of the entire Yangtze River Economic Belt. Since the 13th Five-Year Plan, the construction of g60 Science and Technology Corridor has gone through the "triple jump" of version 1.0, version 2.0 and version 3.0, extending from version 1.0 of "Shanghai Songjiang Science and Technology Corridor" founded in May 2016 to version 2.0 of "Shanghai Jiahang g60 Science and Technology Corridor" and then to version 3.0 of the Yangtze River Delta g60 Science and Technology Corridor which runs through "three provinces, one city and nine cities in the Yangtze River Delta", gradually deepening the integration of the Yangtze River Delta region. Version 3.0 of g60 Science and Technology Corridor in the Yangtze River Delta has unique advantages and conditions in promoting the flow of innovation factors, Industry-University-Research cooperation, and the integration of production and city development, which is of great significance to the optimization of business environment in the Yangtze River Delta region.

Promoting the flow of innovation elements with g60 Expressway as a link

G60 Science and Technology Corridor takes g60 Expressway as the link, connecting nine cities in series, namely Shanghai, Jiaxing, Hangzhou, Jinhua, Suzhou, Huzhou, Xuancheng, Wuhu and Hefei. Based on the transportation network, it breaks down the administrative barriers among cities, so that innovative elements can flow freely among cities. Different from the previous construction of industrial parks by Shanghai enterprises in other places, g60 Science and Technology Corridor is a window for enterprises from all over the world to set up product R&D centers, product incubators and talent docking in Songjiang, while "R&D achievements and production links are transferred to Jiangsu, Zhejiang and Anhui". Due to the difference of economic development level, there is a certain gap between the innovation ability and industrial development ability of the nine cities. As the core area of the Yangtze River Delta region, Shanghai is rich in high-end science and technology resources and platform advantages, and has an international high-quality living environment, which has the advantages of attracting high-end R&D talents in medical treatment, schooling, international exchange and air transportation. Innovation is also inseparable from the support of scientific research institutions. For some prefecture-level and county-level cities in g60 Science and Technology Corridor, the level of scientific research is relatively backward, while Songjiang District is rich in talents, technology, funds, devices, institutions, projects and other elements. The establishment of g60 Science and Technology Corridor makes the advantages of science and technology resources in Songjiang University Town not only in Songjiang area, but also continuously exported to the industrial production of cities along the g60 Science and Technology Corridor, transforming academic knowledge into practical technology.

Promoting Collaborative Innovation with "Industry-University-Research Cooperation" as the Carrier

G60 Science and Technology Corridor in the Yangtze River Delta vigorously promotes multi-agent collaborative innovation of specialized science and technology service platforms, research institutes and leading enterprises, which provides an important driving force for innovation-driven and transformational development in the Yangtze River Delta region. Scientific and technological innovation needs to give full play to the subjective initiative of innovation and research subjects. g60 Science and Technology Corridor gathers high-tech industries, which requires high scientific research capabilities of enterprises. The independent research and development capabilities of enterprises along g60 Science and Technology Corridor are uneven, and the "Industry-University-Research Cooperation" model of universities, enterprises, research institutions and science and technology platforms can form a joint force of scientific and technological innovation, which effectively makes up for the shortcomings of independent research and development within enterprises. G60 Science and Technology Innovation Corridor has built a "Industry-University-Research" collaborative innovation system. Colleges and universities give full play to their academic characteristics and dominant disciplines, strengthen basic research on scientific and technological innovation, carry out research and development on key technologies of industrial commonality, cultivate innovative talents, and jointly demonstrate their scientific research capabilities with research institutions and science and technology innovation platforms. Enterprises are responsible for applied research and technology development, and transform basic innovations into practical technologies to promote the industrialization of scientific and technological achievements.

The leading corridor for the integration and development of production and city

The good business environment formed by the integration of production and city is conducive to promoting technological innovation and urban construction in this region. In the process of promoting the integration of production and city development, g60 Science and Technology Corridor adheres to the concept of "science and technology, humanity and ecology" and adheres to networking, service, synergy and intelligence. Through the network to promote the spatial organization of the integrated development of production cities, relying on the networked development of big data, we will gather innovative elements and promote innovative achievements. By promoting the synergy of information resources in cities and making full use of Internet information technology, we can effectively promote the integration and sharing of information resources in cities and realize accurate and coordinated urban governance. Through the intelligentization of government information, it provides multi-level, all-field and high-quality public services for the integration of production and city, promotes the disclosure of government information, and strengthens the coordination and cooperation between departments. By improving service, we will strive to build a scientific and technological innovation system, promote industrial transformation and upgrading, adjust industrial structure, and accelerate the integration and development of manufacturing and service industries. The cities along g60 Science and Technology Corridor adhere to the matching of urban planning and industrial development, take the government as the core, guide the development of high-tech industries through the improvement of urban functions, attract high-end talents to gather, and create an emerging industrial ecology.

Third, the development opportunity brought by the signing of rcep for the construction of g60 Science and Technology Corridor

Contribute to industrial technological innovation.

As one of the most economically developed regions in China, the rent and labor costs of enterprises in the Yangtze River Delta region are rising continuously, and industrial upgrading and transfer have become one of the important directions for the development of enterprises in this region. G60 Science and Technology Corridor in Yangtze River Delta aims to build an advanced corridor from China manufacturing to China creation, and a pilot corridor of double-wheel innovation in science and technology and system. Creating innovative industrial clusters efficiently and rationalizing industrial upgrading and industrial transfer are the development directions of g60 Science and Technology Corridor. The signing of rcep will make the Asia-Pacific region become the largest unified market in the world. The rich resources and markets in the Asia-Pacific region can largely reconstruct the layout direction of China’s industrial transfer, providing more transfer directions for the industrial transfer of g60 Science and Technology Corridor. At the same time, due to the opening of the market, it is bound to bring closer technical exchanges and provide a broader platform and technical conditions for the development of technology-intensive industries. Large-scale market is an important driving force for technological innovation of enterprises. The more investment and advanced technology are used for product innovation, the more large-scale market is needed to level R&D costs and build independent brands.

Contribute to the substantial improvement of the investment environment

Rcep has made provisions on tariff reduction, technical barriers, trade aid, investment and financing, services and trade, intellectual property rights, e-commerce and technical exchange, adhered to the principle of most-favoured-nation treatment, protected the free transfer of investors’ assets, enhanced investment convenience, improved trade freedom, compensated property losses caused by trade disputes, and improved the business environment of member States. With the increasing financial and policy support of local governments along g60 Science and Technology Corridor, the business environment in the Yangtze River Delta has been improved as a whole. The signing of rcep will become an important driving force for g60 Science and Technology Innovation Corridor to further develop its technological innovation advantages, and promote the transformation and upgrading of manufacturing, financial industry, Internet economy and other industries along the corridor. At the same time, the improvement of investment freedom and convenience also makes capital flow more convenient and free. Rcep has strengthened the financial supervision rules, which is of great significance for improving the transparency of capital flows and reducing the uncertainty of trade risks.

Contribute to the reconstruction of regional value chain.

Under the realistic background of "anti-climbing repression" in the global value chain, rcep regional value chain cooperation has not only found an "alternative scheme" for China manufacturing, but also helped to play a demonstration effect. The signing of rcep will greatly change the direction of China’s industrial layout, enhance China’s international status, and break the technical restrictions and trade containment of developed countries in Europe and America. From the supply side, the huge low-cost production environment brought by the signing of rcep can effectively undertake China’s low-end manufacturing industry and provide a broad industrial transfer environment for the reconstruction of China’s regional value chain. From the demand side, the trade of semi-finished products and end products is more and more inclined to rcep internal transactions.

Help people to move freely and conveniently.

Rcep regards the standardization of cross-border movement of natural persons as a separate chapter, and promotes the cross-border movement of personnel in member countries by standardizing and simplifying visa and business visit procedures, greatly reducing the cost of personnel movement. In a word, firstly, it has expanded the consumption market of each member, which is conducive to the expansion of g60 Science and Technology Corridor market and the development of the industry. The second is to provide a cheaper labor market. G60 Science and Technology Corridor is densely populated. Although it is committed to building technology-intensive industries, it also has a huge demand for basic labor. The signing of rcep will integrate the labor in all members and transfer the labor from surplus labor areas to shortage areas. The third is to provide technical talents. The innovation of science and technology is inseparable from high-level talents. The construction of g60 Science and Technology Corridor needs a large number of high-level talents. The signing of rcep has accelerated the flow of high-tech talents and promoted the development of high-tech industries in China.

Fourth, the main challenges faced by g60 Science and Technology Corridor in docking rcep

The signing of rcep has further opened up the new pattern and space of g60 Science and Technology Corridor in the Yangtze River Delta, which is of great significance to the construction of industrial chain, supply chain and value chain in the region, and has a positive effect on the optimization of business environment in cities along the region, but it also brings some new challenges, mainly including the following points.

The challenge of industrial structure adjustment and technological innovation

The rising value chain should have corresponding cutting-edge innovative technologies. At present, rcep is in the initial stage of development after signing, and the industrial cooperation of all members has not been deepened. The specific direction of China’s industrial adjustment has not yet been determined, and the technical containment has not been alleviated. Although rcep has made provisions on technical barriers, at present, for the sake of their own interests, the management and control of talents and technologies are still strict, and the elimination of technical barriers will not happen overnight. This also means that China still needs to rely on independent innovation to achieve technological breakthroughs in the short term, and the innovative technology development of g60 Science and Technology Corridor still needs to rely on independent research and development of cities along the corridor. At the same time, due to the lack of rapid technological innovation in a short period of time, it is difficult for China’s high-end industries to develop rapidly. The liberalization and facilitation of investment brought about by the signing of rcep will lead to a large number of low-end manufacturing capital flowing to other ASEAN developing countries, which may also directly lead to the "hollowing out" trend of China’s industrial structure.

Internal structural risk

The unbalanced internal development of rcep members enables them to complement each other in economic structure and industrial layout, but this complementarity also brings certain challenges to the business environment in China. China can reconstruct the regional value chain based on rcep, which will make China’s industrial structure climb to the high end of the value chain. However, the process of value chain climbing will inevitably affect the industrial interests of established developed countries, and these countries or regions will also hinder China’s value chain climbing, thus affecting China’s industrial structural transfer and high-quality economic development. As one of the most economically developed regions, the development of g60 Science and Technology Corridor is bound to be affected, which is not conducive to the development of happy technology industry in g60 Science and Technology Corridor. At the same time, as a low-end industrial chain, Southeast Asian countries are also committed to restructuring the regional value chain, and its rising regional value chain will also affect China’s industrial interests and hit China’s low-end manufacturing industry.

External competitive risk

Asia-Pacific economies have built most of the global free trade agreements, and also covered the central region of rcep. Because there are some differences in system and ideology among rcep members, even if countries can still reach an agreement on interest integration at present, the stability of the agreement is still uncertain. Even if the United States has not joined rcep, its influence on some signatories of rcep should not be underestimated. Once China’s high-quality economic development affects the interests of the United States in the Asia-Pacific region, it will use this influence to undermine rcep’s trade agreements. More importantly, Japan, Australia, New Zealand, Singapore, Brunei, Vietnam and Malaysia, which are members of rcep, are also members of cptpp. The disproportionate and complicated international trade agreements often have the risk of "spaghetti bowl" at the same time, that is, complex free trade rules and initiative standards may cause the trade burden of the corresponding members, and may also restrict the in-depth cooperation among the members.

V. Countermeasures and suggestions for g60 Science and Technology Corridor Construction in Yangtze River Delta under the influence of rcep

The signing of rcep not only brings opportunities to g60 Science and Technology Corridor in Yangtze River Delta, but also brings certain challenges. In order to better cope with the challenges and seize the opportunities, we should make a concrete analysis of specific issues.

Broaden the path of innovation and accelerate the reconstruction of regional value chain

Broadening the innovation path, improving the independent innovation ability of enterprises and accelerating the reconstruction of regional value chain are the keys to seize opportunities and meet challenges. First of all, g60 Science and Technology Corridor should open the market of high-tech products more actively, eliminate trade monopoly, actively introduce high-tech products from other developed countries in the agreement, and provide convenient conditions for the flow of innovation factors. Secondly, give full play to the synergy of g60 Science and Technology Corridor in Industry-University-Research, introduce enterprise R&D centers to promote the industrialization of scientific and technological innovation achievements, and gather high-tech enterprises and enterprise R&D centers to promote the industrialization of scientific and technological achievements. In addition, g60 Science and Technology Corridor should aim at the world’s advanced technology, firmly grasp industrial innovation, focus on building new energy vehicles, new finance, artificial intelligence creation, life sciences and other technical industries, and guide the direction of regional and even world industrial chain and value chain reconstruction.

Practice the concept of community of human destiny and deal with internal structural risks through win-win cooperation.

What the community of human destiny shows is a world of "lasting peace, universal security, common prosperity, development tolerance and common beauty". In the development of high-end industries, China, Japan and South Korea can aim at "common prosperity" and "openness and tolerance" and refine their cooperation in industrial division, that is, they can divide their industries in different segments of the same industry, and China can provide regional markets, and countries such as Japan and South Korea can provide technical support. Building a community of human interests peacefully takes the pursuit of national interests as the primary goal, taking into account the reasonable interests and concerns of other countries, and promoting common prosperity and harmonious development through mutual cooperation and mutual benefit and win-win in the process of exploring the path of common development between China and other countries. G60 Science and Technology Corridor should pay attention to the coordinated development of industrial transfer while transferring high-end industries, and at the same time open the corresponding regional markets.

Smooth the domestic circulation and build local brands to cope with external competitive risks

While adhering to the basic position and principle of high-quality and high-level opening up, China should pay more attention to tapping the potential of domestic demand, adhere to the domestic and international dual-cycle system, and take the domestic economic cycle as the main body. Under the background of the rise of trade doctrine and the shrinking of global market, it is particularly important to tap domestic demand and establish a huge and dynamic internal consumer market. The signing of rcep plays a significant role in improving the domestic business environment. At the same time, under the favorable policy situation, it has obvious advantages to actively build a unified and stable domestic market, and it also plays an important role in reducing the circulation cost and transaction cost of the domestic market. G60 Science and Technology Corridor should form a unique regional development advantage, make full use of the vast domestic market to achieve economies of scale, reduce production costs, build local brands with international competitiveness, and weaken the threat of external competitiveness.

Shangguan number author: Shanghai Law Society

Dialogue Qi Chen, founder of WeShop: If AIGC is a hammer, then we need to find the application nail.

  Digital watermarking technology will usher in national standards. A few days ago, the National Network Security Standardization Technical Committee publicly solicited opinions on the national standard "Information Security Technology Digital Watermarking Technology Implementation Guide" (hereinafter referred to as the standard). The standard defines the technical framework of digital watermarking, and the watermark needs to be embedded in the watermark carrier (such as images, videos, documents, etc.); Clarify the function of digital watermarking technology; Clarify the realization process of digital watermarking; Suggestions on the selection of watermarking algorithm, the use of typical watermarking scenes and the evaluation method of watermarking function are also given.

  Recently, Qi Chen, founder of WeShop and chairman of Mushroom Street, mentioned in an exclusive interview with national business daily that AIGC technology has been applied to the commercial auction market, and there are problems in industry standards and norms of AI commercial auction at present. After the establishment of subsequent industry standards and norms, the company will continue to study and follow up.

  In 2023, as the founder of WeShop, Qi Chen joined the AI Application Working Group of the Ministry of Industry and Information Technology. After many ups and downs in the Internet technology market, he knows that the high-growth technology industry often goes through the stage of immaturity to chaos, and then to maturity.

  In 2023, AIGC technology set off a new wave of innovation and entrepreneurship in the domestic Internet technology industry. Qi Chen felt that AIGC technology was like a hammer, and only by finding a nail that he was good at could he nail down one side of the space. From graphic e-commerce to live e-commerce, Mushroom Street gives people more awareness of the platform of To C. This time, unlike in the past, he aimed at the B-end market and launched WeShop’s AI commercial shooting platform.

  How big is the commercial space for AI commercial shooting? National business daily (hereinafter referred to as NBD) reporter chatted with Qi Chen.

  AI commercial auction lacks standards and specifications.

  NBD: As an e-commerce user, I found on some e-commerce websites in China that some merchants have used AI commercial auction to display and sell goods. If you don’t pay attention, you may not be aware of the use of AI technology, but I saw that the feedback from users in the comment area is AI commercial auction. What do you think of the current application of this technology?

  Qi Chen: The point you mentioned actually fed back several questions: First, the current AI commercial auction technology is still in the development period, and there is still room for continuous improvement; Secondly, it also involves issues of industry norms and legislation. WeShop is very cautious in this respect. For example, last year, we were actively applying for the filing of the national AI algorithm. At the beginning of this year, WeShop passed, and we were also the first batch of enterprises to pass.

  Recently, we saw the news that digital watermarking technology will usher in the national standard, requiring AI to add digital watermarking to generated content. In fact, before the draft for comment came out, we were also making relevant preparations for AI image watermarking.

  We have experienced several rounds of ups and downs in the industry before, and we have some experience, so we think it is good for everyone to make early judgment and preparation.

  NBD: Why is the direction of re-starting a business AI?

  Qi Chen: In earlier years, Mushroom Street tried the technology of virtual try-on, and AI technology was also applied at that time, but the AI at that time was generally biased towards the recognition function. This round of AIGC focuses more on generative AI. At the end of 2022, when AIGC exploded, we suddenly realized that at this critical point, it seemed to meet some of the needs of virtual fitting that we had hoped to achieve before, so we started the project in early 2023, and about three months later, we went online to shoot WeShop.

  NBD: The idea at that time was to make a new iteration on the previous AI recognition technology?

  Qi Chen: As far as my entrepreneurial path and main line are concerned, there is still a very clear trunk in general. It is how to show more real goods on the virtual screen, so that the information gap between consumers and businesses can be reduced. The waterfall stream and live e-commerce created by Mushroom Street in the early years are all for this purpose. After this round of AIGC technology broke out, we also tried new projects with this idea.

  NBD: Efficiency and quality are actually difficult to balance. Although technology can be pushed forward, can the information gap behind it be eliminated?

  Qi Chen: There may be some brands that deliberately create the information gap, but like us, as a retail channel, we hope to reduce the information gap to some extent. From the consumer’s point of view, people may think that consumers naturally want to eliminate the information gap. But in fact, sometimes this is not the case. If there is no information difference between merchants and consumers at all, for example, no packaging at all, consumers may not like it either.

  Therefore, our main line is to reduce the information gap as much as possible and constantly use new technologies to reduce the information gap. Usually, when a technology is fully used by the whole industry, its information gap will increase again, so we begin to look for new technologies, which is a process of constant competition and mutual influence.

  Find the small incision application scenario

  NBD:WeShop was developed by the artificial intelligence team of Mushroom Street. Compared with the previous e-commerce platform of to C, WeShop is a B-side AIGC application, which user groups does it mainly serve?

  Qi Chen: WeShop’s business is biased towards the B end, which is a new attempt for us. In addition to the e-commerce platform and retail platform that we tried before, we also hope that as an importer and developer of technology applications, we can apply technology to target customers more widely.

  At present, according to our user data, it is mainly divided into several categories: one is domestic e-commerce customers, the other is cross-border e-commerce customers, and the other is brand design customers and advertising customers. Geographically, more than half of our customers are overseas.

  An interesting phenomenon is that Brazil is the country with the largest number of overseas customers. Where are their demand points? For example, to sell small commodities and agricultural products, they need to change their backgrounds and models, change their domestic backgrounds to those of Brazil, and change their models of China to those of Latin America.

  NBD: In the eyes of many bosses, AI is a sharp weapon to "reduce costs and increase efficiency". From the practical application point of view, what is the willingness of enterprises to use technology to reduce costs and increase efficiency when it comes to specific application scenarios?

  Qi Chen: From the perspective of our customers, there is a huge difference between the cognition of the boss and that of the front-line operators. In addition, there are also great cognitive differences among bosses: some people don’t know enough about AI, some people think that AI can solve all problems, and some people think that AI can’t solve anything.

  Then, the front-line employees’ cognition of AI is also divided: some people will actively embrace AI and improve work efficiency; There are also some people who will resist and worry that AI will affect their work.

  NBD: After the explosive development last year, how do you see the development of AIGC application this year?

  Qi Chen: The year 2024 is still crucial. This year should be the stage when AIGC applications are really used by everyone. Therefore, people like us who are engaged in AI application development must do something.

  First of all, understand the customer’s application scenarios very well, break down the customer’s entire workflow and work scenarios, and apply different AI functions in different scenarios. Secondly, it is clear in which scenario we can satisfy our customers. At present, ChatGPT is basically completed in the form of dialogue, which seems to be very powerful, but from the work point of view, this interface is actually not professional enough and its controllability is very poor.

  WeShop has accumulated hundreds of thousands of customers without advertising and marketing. The reason is that our scene is cut very finely and the granularity is very small. At present, the core of the AI ​ ​ commercial auction launched by WeShop is still staring at the AI ​ ​ application related to the field of e-commerce marketing. From this point of view, 2024 should be a very interesting year. This year, everyone will focus on each segment. In 2023, many enterprises launched large models, some of which cost a lot of money. At first, they were "the hammer of Raytheon", but the actual application scenario to be landed may still be as small as a nail. There may be many times when you don’t need the "Thor’s Hammer" at all. Just find a very precise small incision "small nail" and knock it in with a small hammer.

  Therefore, I think in 2024, in addition to "hammers", there will be "pliers" and "wrenches" on the market. The real universal model, just like the industrial machine tool, is to help you make "hammers" and production tools.

  NBD: For the current AI commercial auction technology in the industry, some users feel that it has not achieved the expected results. What do you think of the development path of AI commercial auction technology?

  Qi Chen: The growth of science and technology is a gradual upward process; Every time the technology advances, more customers buy. Now there are customers who continue to pay and use, which shows that the current level of AI business shooting has met the needs of some customers. However, in the face of the needs of other users, there may be room for improvement in technology, and sometimes we need the blessing of our artificial intelligence team.

  I think the technology may have to develop for two years. At that time, everyone is expected to know more about what AI can do, what will be replaced by AI and what cannot be replaced.

The Beijing police informed the typical epidemic-related cases: illegal lifting of the health treasure pop-up window, deliberate evasion of normal inspection at the checkpoint, etc.

Cctv newsOn August 15th, Beijing held the 386th press conference on the prevention and control of novel coronavirus epidemic. Pan Xuhong, deputy director of the Municipal Public Security Bureau and spokesperson, introduced at the conference that recently, the city has quickly disposed of a number of confirmed cases of sporadic overseas and Beijing-related input, warning us that foreign defense input is still the top priority of epidemic prevention and control, and there is no room for any carelessness. In the work, the general public knows the general situation, takes care of the overall situation, and consciously cooperates with the implementation of the epidemic prevention and control policy, making contributions to achieving the "four early" and effectively controlling risks. However, there are also some people who are lucky, covet temporary convenience, violate relevant policies and regulations, and interfere with the overall situation of epidemic prevention and control. Several typical cases are now reported.

1. Concealing personal itinerary information and returning to Beijing after illegally lifting the Health Treasure pop-up window.

On August 15th, the disease control department reported the infection of Liu Moumou, the asymptomatic infected person in Case No.3. The police cooperated with the disease control department and found that Liu Moumou was suspected of concealing the travel information he had traveled to middle and high risk areas when he complained about lifting the health treasure pop-up window in order to return to Beijing as soon as possible. At present, Liu’s behavior has led to 260 people being judged as risk personnel, which has caused major risks in the spread of the epidemic. Fengtai police have filed an investigation against Liu according to law. The police reminded that at present, the epidemic situation in some key tourist provinces and cities in China is grim. Please ask people who are traveling abroad to return to Beijing to strictly abide by the local and municipal epidemic prevention and control policies and regulations, arrange their trips reasonably as required, report to the community in advance, and return to Beijing safely and orderly. After returning to Beijing, measures such as nucleic acid detection and home health monitoring will be strictly implemented to minimize the risk of epidemic spread.

2. Deliberately evading the normal inspection at the checkpoint and attempting to enter and return to Beijing illegally.

Recently, when the police went to Beijing for investigation and control, some people, knowing that they did not meet the requirements of the policy of entering and returning to Beijing, evaded the normal inspection of the checkpoint by fraudulently using other people’s health code information, bypassing rural roads, hiding truck compartments, and climbing over isolation barriers.

On August 13th, during a routine inspection at the Yaoshang checkpoint in Fangshan District, it was found that Guo Moumou (male, 29 years old) fraudulently used other people’s health code information in an attempt to get into Beijing.

On the same day, when Zhao Moumou (male, 35 years old) and Li Moumou (female, 33 years old) passed through the Gangbei checkpoint in Tongzhou District, knowing that Li Moumou did not meet the conditions for entering Beijing, they contacted Yang Moumou (male, 43 years old) to help bypass the checkpoint and escape the epidemic prevention inspection.

Du Moumou (male, 47 years old) knew that Ruan Moumou (male, 46 years old) did not meet the policy of entering Beijing. When he passed the Xiaodiantun checkpoint in Tongzhou District, he helped Ruan Moumou hide in the truck compartment in an attempt to avoid inspection and enter Beijing. All the above-mentioned personnel were administratively detained by the Beijing police according to law.

In addition, the police, together with the departments of cultural tourism and market supervision, continue to carry out large-scale social epidemic risk investigation and law enforcement inspection, and investigate and deal with those who fail to implement the "four-party responsibility" and have great epidemic risk according to law. Since June, 23 related cases have been handled and 26 people have been given administrative punishment.

Pan Xuhong said that at present, the overseas epidemic continues to spread, and the domestic epidemic is distributed in many places. In addition, it is in the summer, and people are highly mobile. The string of epidemic prevention and control cannot be relaxed for a moment. It is everyone’s responsibility to prevent and control the epidemic situation. I hope that the general public will continue to strictly abide by the epidemic prevention management policy of returning to Beijing, carry out nucleic acid testing according to regulations, conscientiously implement epidemic prevention measures such as scanning code and temperature measurement, and jointly protect the hard-won epidemic prevention and control achievements.

Strengthening Party Building at the Grass-roots Level and Cohesing Development Synergy (Striving for New Journey, Building Achievements, New Era and Great Change)

  The Urban Management Law Enforcement Bureau of Enshi City, Hubei Province and the Party organizations of community neighborhood committees under its jurisdiction built a red post station in Fenghuang Mountain National Forest Park to serve the masses. Photo by Tan Hua (People’s Vision)

  Party member volunteers walked into the workshop of Dongliang New Materials Co., Ltd. in Huzhou City, Zhejiang Province, and preached the red revolution story to the employees during the break. Xinhua News Agency reporter Xu Yushe

  Tongshan Village, Xinjiebu Town, shanggao county, Yichun City, Jiangxi Province, where young party member cadres re-take the Long March Road. Photo by Chen Qihai (People’s Vision)

  People watch the exhibition "Great Party Building Spirit" in the First Memorial Hall of the Communist Party of China. Xinhua News Agency reporter Liu Ying photo

  The audience watched the party’s construction achievements exhibition of the central and state organs at the National Museum of China. Photo by Chen Xiaogen (People’s Vision)

  In Lishu Village, Caojia Town, Renshou County, Meishan City, Sichuan Province, party member is helping fruit farmers pollinate pear flowers, ensuring increased production and income, and helping rural revitalization. Photo by Pan Shuai (image China)

  General Secretary of the Supreme Leader stressed: "The overall leadership of the Party and all the work of the Party should be realized by the Party’s strong organizational system." The Party’s grass-roots organizations are the fighting bastion of the Party in social grass-roots organizations, and the foundation of all the Party’s work and fighting capacity.

  Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has attached great importance to grass-roots party building, focused on improving organizational strength, highlighted political functions, consolidated the basic units of the party’s organizational system, woven important ties to serve the masses, smoothly implemented the "last mile" of the decision-making and deployment of the CPC Central Committee, and promoted all-round progress and perfection of grass-roots party organizations.

  Grass-roots units are the foundation of the Party’s governance and the source of its strength. The construction level of grass-roots party organizations has been steadily improved, and the party’s ruling foundation has been continuously consolidated and consolidated, providing a strong organizational guarantee for realizing the Chinese dream of the great rejuvenation of the Chinese nation.