Explore the high-quality growth path of beauty brands in Xiaohongshu from the China-US Beauty Industry Summit.

Source: beauty headlines

Supported by Chinese people, 2023 can be described as a "highlight moment" for domestic brands. In particular, domestic beauty cosmetics, with a market share of 50.4% in 23 years, exceeded the market share of foreign brands.

How did China Beauty Brand Achieve "Overtaking in Curves"? In addition to the more competitiveness brought by hard power factors such as product strength upgrade, the atmosphere of national cultural self-confidence and the rise of social platforms have also promoted the double growth of sales volume and sound volume of China beauty brands.

For example, in Xiaohongshu, the brand can accurately reach the target population, get through the transaction conversion link inside and outside the station, and drive the global growth with the sound volume inside the station.

On April 24th, Little Red Book was held.Just Being Red ——2024 Little Red Book China Beauty Industry SummitWith the presence of representatives of domestic beauty brands and industry experts, we will discuss the better solutions for the upward growth of China beauty brands in order to promote the sustained and high-quality development of China beauty brands.

Looking forward to the trend of beauty industry in China

Provide marketing vane for domestic beauty brands

As one of the "highlights" of this summit,The commercialization of Xiaohongshu and Qingyan, an authoritative media in the United States, released the 2024 Xiaohongshu White Paper on Beauty Industry in China.(hereinafter referred to as the White Paper), which explores the development trend of China’s beauty industry, the future potential of domestic brands and the consumption behavior of characteristic people.

According to the white paper, in the last decade, the domestic beauty market has been soaring, with a compound annual growth rate of 13.18%, which proves its unique charm and strong strength. Among them, skin care products dominate the domestic beauty industry, with a market scale of 267.99 billion yuan and an annual growth rate of 14%. Cosmetic category grew rapidly, ranking second with a scale of 76.54 billion yuan and a year-on-year surge of 52.1%.Behind these trends, consumers’ favor and love for domestic beauty products and their growing power to the United States are reflected.

It is worth noting that in the process of consumers’ increasing favor for China beauty cosmetics, Xiaohongshu helps domestic beauty brands to seize users’ minds efficiently and open up new possibilities for China beauty brands. In the little red book, there are many discussions about the trend of skin care makeup, such as early C and late A, skin care makeup, Chinese old money style, etc. In this process, the little red book also helps the national tide and national style to occupy the public’s field of vision and help enhance the public’s cultural confidence.

In addition, the white paper also made a preview of the 11 major trends in the beauty industry and an insight into the 20 lifestyle groups in 2024 Little Red Book-"Meilijia Plus" people:

In terms of beauty trends, there are scientific skin care, new attraction of nourishing skin, exquisite Chill and oriental power UP in skin care, exquisite stacking Buff, hard strength of makeup, a new look at Cruch and a new awakening of culture in makeup, and facial skin care, high-end maintenance and home beauty salons in personal care.

From the trend of "Oriental Power UP" in skin care, we can see that in 2023, among the TOP100 hot search brands in Xiaohong Bookstore, there were 18 domestic brands more than in 22 years, and the number of views on the topic of # Domestic Light was close to 700 million, and the national visual products were also popular. It can be said that the improvement of cultural self-confidence has greatly stimulated the public’s consumption of domestic products.

We can also see the influence of cultural self-confidence on popular makeup in the trend of "new cultural awakening" of makeup. In Xiaohong Bookstore, hot search words related to Chinese makeup gradually increased, among which # Chinese old money wind search increased by 90,671% year-on-year, and # Yuanshanmei search increased by 12,71% year-on-year. It can be said that "Chinese flow is the real top flow" has become the consensus of the public, and the traditional culture of national style is becoming a new young trend.

From the above two trend examples, it is not difficult to find that cultural self-confidence in the future must be the key to the beauty care industry.

Regarding the crowd, Little Red Book returned to the essential "people" and "drivers" and summed up four driving forces for beauty.

For example, in terms of "me and me", beauty is the source of emotional value for inward exploration and self-pleasing, so beauty is blessed with "internal drive". Beauty headlines were found on the platform of Little Red Book, and more and more consumers began to pay attention to such meticulous self-feelings as "body feeling" and "skin feeling", and they would realize the co-cultivation of body and mind in the ceremony with healing atmosphere.

In terms of "I am close to others", beauty is a manifestation of personal charm in private relationships/intimate circles, so beauty is blessed with "personal charm"; In terms of "the relationship between me and society", beauty is appropriate in social interaction and suitable for proper self-presentation, so beauty is blessed with "physical strength"; In terms of "me and the pan-social network", beauty is also regarded as an energy, which enables individuals to be recognized, seen and recognized by a wider range of groups, so beauty is blessed with "influence".

This also provides a weather vane for China beauty brands to anchor the trend and grasp the crowd, and helps them seize opportunities and promote growth in the highly competitive market.

Open up new marketing ideas

Empowering brands to grow vigorously in all directions.

In the community of Xiaohongshu, users are distributed in multiple circles, and beauty brands have gained more room to play, making it easier to go from 0 to 1. This has also prompted more and more beauty brands to re-examine the value of Xiaohongshu and regard Xiaohongshu as a new growth position in marketing and operation.

At the summit, Raichu, strategic director of Xiaohongshu commercial domestic beauty care industry.Share itThe marketing value of Xiaohongshu lies in "efficient planting grass", "brand building" and "link trading".

First of all, in the matter of "planting grass efficiently", when beauty products are in different life stages, there will be different marketing demands. Therefore, Xiaohongshu puts forward differentiated solutions based on the introduction period, growth period, maturity period and rejuvenation period of products, and helps brands grow good products by planting grass efficiently in the whole life cycle.

In addition to "planting good products", Xiaohongshu is also empowering brands and achieving "red brands".

In Xiaohongshu, "Everything can grow grass", so how can mature brands seize the growth opportunity in Xiaohongshu? Compared with cutting-edge brands, although mature brands have popularity, user base and even large single products, they often face many complicated problems in their operation. Xiaohongshu believes that to find the certainty of brand growth, we need to return to products, be people-oriented, understand, understand and meet the new needs of users, occupy more consumption scenes, and break more people, so as to effectively drive the brand potential to explode.

In the decoding of the marketing value of Little Red Book in the third part of the White Paper, the natural hall with national recognition is taken as an example to show the journey of brand value rejuvenation. First of all, together with Little Red Book IP "Treasure Components in China", it conveys the brand’s strong scientific and technological strength, refreshes consumers’ cognition of the brand, and establishes the brand image of natural science and technology beauty cosmetics.

In the breakthrough of big single product and small purple bottle, Nature Hall fully accepted the heat potential of Himmer ingredients, accurately found old customers in Xiaohongshu with brand words and participles, and then sold 200,000 pieces through the crowd anti-funnel model from "brand crowd-elite category crowd-anti-aging effect crowd-component party crowd" to the pan-crowd during the period of 618.

In the promotion of the backbone polar holy water, Nature Hall and Xiaohongshu explored the high-related people of the brand and the attention effect of the old customers by analyzing the portraits of one group of the old customers of the brand. At the same time, they linked the characteristic IP in the station, precipitated a large number of real UGC evaluation contents, and achieved the planting of the brand fermented skin care concept.

Undoubtedly, Little Red Book is becoming a new business growth place for brands and businesses. Xiaohongshu helps businesses to make differentiated advantages in product upgrading, content access, user co-creation, buyer cooperation, brand live broadcast, etc., and builds a global business channel integrating "marketing+marketing" to empower the brand’s global transformation and word-of-mouth growth.

Run through the closed-loop link of global transformation

Incite high-quality growth

In order to welcome the "618" promotion, the summit also held a special beauty care selection meeting in Zhangjiang Science Hall, Shanghai, inviting 250 domestic and foreign beauty brands and 200 buyers of Xiaohongshu, demonstrating the powerful influence of Xiaohongshu in the beauty market.This product selection meeting also established a friendly and interactive direct communication field for brands and buyers, opening up the infinite possibilities of beauty care business in Xiaohongshu.

Buyers are the key players in the closed loop of Xiaohongshu e-commerce, connecting goods and users, planting grass and trading. For consumers, they can have a keen insight into the needs of users and plant related products for users in need; For brands, they give positive feedback to brand merchants about users’ real experiences, and share them in a personalized way, such as aesthetic taste and life concept, giving products and brands new business opportunities.

Therefore, as far as brands are concerned, how to achieve more tacit resonance with buyers and at the same time enlarge the value of adapting buyers is one of the key points in operating Xiaohongshu.

In the closed-loop link of Xiaohongshu, it is mainly based on the information flow of the platform, the search field, and the transformation of the live broadcast field of the brand and the buyer, so as to build an integrated business channel of "marketing+marketing" for the brand and help it realize the closed-loop business in the station. At the same time, based on the long tail effect of Xiaohongshu planting grass, a lot of traffic in the station overflowed, which finally prompted the brand to realize global transformation and the business jumped.

Take Afu, an elite oil family, as an example, from accurately stepping on the track to becoming the king, to the lack of products being fiercely pursued by rising stars, it has experienced several ups and downs. At the beginning of 2023, Afu embraced Xiaohongshu in an all-round way, re-attacked the category track, reshaped the brand awareness and reversed the market reputation by taking multiple measures. The three-pronged approach not only realized the rejuvenation of the brand mind, but also found the second growth curve of the business.

In this closed-loop link, there are three key stages:

High-point pulse is made in the starting stage: ① selecting products and planting grass; (2) Exploiting the momentum —— With the help of the IP of "Star Dream Plan" in Xiaohong Bookstore, Angel took the lead in exploring the closed-loop mode of star live broadcast of Xiaohongshu, and the successful sales of the first broadcast exceeded 1 million, successfully achieving the triple breakthrough of sales volume and word of mouth.

Stabilize the business chassis in the growth stage: efficiently use live star materials to put product notes, and the store will broadcast continuously for 4 hours every day. Long-term efforts are made for large single products, and at the same time, summer explosives are created to break through the seasonal restrictions of categories. In the end, notes+brand live broadcast contributed 60%+ store GMV.

Achieve sales jump in the outbreak stage: by building a complete buyer matrix, 20+ buyers will broadcast live every month, and at the same time, the brand will be broadcast live, 17 hours a day, and it will be rapidly advanced to a beauty brand of 5 million GMV per month.

Finally, in March of this year, Afu became a domestic beauty brand with a monthly sales of nearly 10 million in Xiaohongshu through high-profile live broadcast (head star/buyer/manager live broadcast) and continuous intensive brand live broadcast.

At the summit, Lingling, the buyer of Xiaohongshu, told the story of her encounter with Xiaohongshu Live and Yangshengtang. At first, I just love to brush and search, to share my life, and finally to share good things that can help everyone, so the road of buying a buyer began. In the future, Lingling said that it will continue to adhere to the standards of sincerity, efficiency and optimization, and build a bridge between brands and fans.

One beauty trend appears here, and one beauty brand grows here. Xiaohongshu has become an important position for users to buy beauty products and "do their homework" for consumption, and it has also become a breaking point for domestic beauty brands to continue to improve. Through Xiaohongshu, the spread of the brand is no longer a one-way communication, but a deep precipitation after running through the link, which includes both business growth and word-of-mouth growth.

It is worth mentioning that at this summit, Minako, general manager of Xiaohongshu Commercial Marketing Center, published the IP map of Xiaohongshu’s domestic beauty cosmetics in 2024. Among them, the most anticipated thing is that Xiaohongshu joined hands with authoritative media to launch the IP of Watching China. In the following season of "Looking at China", the two sides will work together to help domestic beauty brands show their scientific and technological strength, tell the cultural story of domestic beauty, and further help domestic beauty brands to take advantage of the wind.

With the blossom of the closed-loop path of Little Red Book and the attack of domestic beauty brands, we believe that China beauty brands will definitely look to the further future!

Reporting/feedback

Ma Qi Lin Zou Mengqiu | |RCEP promotes the study of domestic business environment.

Ma Qi Lin

Professor, Zhejiang Gongshang University Law School

Zou Mengqiu

Master student of Zhejiang Gongshang University Law School

principal items

First, the meaning and development model of business environment

Second, the priority of scientific and technological innovation in the Yangtze River Delta g60 science and technology corridor construction

Third, the development opportunity brought by the signing of rcep for the construction of g60 Science and Technology Corridor

Fourth, the main challenges faced by g60 Science and Technology Corridor in docking rcep

V. Countermeasures and suggestions for g60 Science and Technology Corridor Construction in Yangtze River Delta under the influence of rcep

As a comprehensive, modern, high-quality and mutually beneficial regional free trade agreement, the signing of rcep marks the official launch of a free trade zone covering one third of the world economy, with the largest number of members and the most potential for development, which brings opportunities and challenges to the development of China’s state-owned business environment. The construction of g60 Science and Technology Corridor in the Yangtze River Delta has made the economic development in the Yangtze River Delta region form a unique business environment model dominated by scientific and technological innovation. From the perspective of the planning and construction of g60 Science and Technology Corridor in the Yangtze River Delta, this paper analyzes the opportunities and challenges of rcep in the development of China’s state-owned business environment, and puts forward corresponding countermeasures and suggestions for the challenges.

First, the meaning and development model of business environment

A good business environment in emerging markets not only helps enterprises to carry out market-oriented economic activities, promote the effective flow of processing elements of emerging products, and promote the economic development of emerging industrial product processing enterprises, but also helps to promote the healthy and vigorous development of the socialist market economy with Chinese characteristics. Some scholars believe that the business environment consists of various important factors that may directly promote China’s rapid economic growth, such as "climate, geography, economic development policies, history and socio-economic development". At the same time, some scholars sum up the improvement of China’s business environment as the relevant laws and policies used by the state or an administrative region to promote and regulate commercial activities, and put the complexity of legal supervision process, the completeness of laws and regulations system and the transparency of local government information disclosure into the concept of business environment. At present, the most convincing business environment assessment system is the Business Environment Report issued by the World Bank. According to the comprehensive environmental assessment standard of the World Bank’s Business Environment Report, the business environment refers to "a lot of time and labor costs required by an enterprise in starting a company, applying for a construction supervision license, obtaining public electricity, registering personal property, obtaining commercial credit, paying taxes, cross-border service trade, performing contracts, handling enterprise bankruptcy and so on". In the practice of optimizing the business environment, Singapore, Hong Kong, Shenzhen, Tianjin and other regions in China have developed a unique business environment model, which has certain reference significance for optimizing the business environment of g60 Science and Technology Corridor in the Yangtze River Delta.

Singapore: Priority Mode of Rule of Law

Singapore’s public administration management policies and legal systems are relatively complete, with a sound litigation system and a better intellectual property protection system in the world, which provides a strong guarantee for the development of intellectual property rights in Singapore. A sound legal system, a fair and just judicial trial system, a law enforcement system for the people, and citizens’ good awareness of abiding by the law have formed an excellent legal environment in Singapore, which plays an important role in encouraging immigrants and introducing high-level talents. A sound and complete judicial trial system also provides a strong guarantee for the protection of citizens’ legitimate rights and interests.

Hong Kong, China: Internationalization Priority Mode

As one of the "Four Little Dragons" of Asian economic development, and a world-famous offshore financial center and free port, Hong Kong has always maintained an open and transparent business environment to promote economic activities. Hong Kong is connected with many important markets in the region. It has an absolute geographical advantage, occupies the best business stronghold and has a far-sighted international vision. As a prosperous business center in the Asia-Pacific region, Hong Kong has provided a highly secure and robust regulatory system for banking, securities and futures, insurance and retirement plans with reference to international best operating models and standards. Hong Kong’s advanced commercial infrastructure, international commercial transportation, international logistics and communication, public services for the people, municipal construction, urban management and road planning have all promoted Hong Kong to become a high-level international financial center.

Shenzhen, China: Efficiency Priority Mode

Shenzhen regards the construction of smart cities as an important starting point for deepening reform, optimizing business environment and enhancing people’s well-being, and has launched a series of reform measures to improve the efficiency of government services and market operation. The information sharing and reuse of personal electronic application license and other electronic application materials have been strengthened, and the function of "second report" (non-inductive quick application) of electronic declaration has been introduced, that is, on the basis of mutual trust, mutual use and mutual recognition of data, the application materials are directly retrieved by the application system to automatically fill in the relevant information of the application form, thus realizing the whole process of government affairs handling without meeting, zero running and full automation.

Tianjin, China: Convenience Priority Mode

Tianjin takes promoting steady economic development, improving financial service system, gathering high-tech industries, and standardizing legal operation as its development strategic goals, and taking investment convenience and trade convenience as its starting point, it actively promotes the "one-line operation" of registration matters such as enterprise start-up, change and cancellation, expands the application of electronic business licenses, and simplifies the procedures for canceling enterprises to optimize enterprise start-up services. By enhancing the convenience of online government services, improving the ability level of government services, and promoting the development of the platform of "one government, one network", the government’s government service level has been improved. By enhancing the convenience of cross-border trade, improving the convenience of enterprise financing and improving the efficiency of obtaining water and gas, we will create a dynamic market environment.

G60 Science and Technology Corridor in Yangtze River Delta: Priority Mode of Scientific and Technological Innovation

The g60 Science and Technology Corridor along the Yangtze River Delta has become one of the regions with the most vitality in China’s economic development and the highest degree of urban economy and modernization in the world. It is an economic and trade highland that promotes the change of China’s economic system and is the main driving force for implementing the development ideas in the new era and leading the construction of innovative demonstration zones. G60 Science and Technology Corridor in the Yangtze River Delta should fully absorb Singapore’s rule of law priority model, Hong Kong’s internationalization priority model, Tianjin’s convenience priority model and Shenzhen’s efficiency priority model, and give full play to its own advantages to create a business environment model featuring scientific and technological innovation on the basis of enhancing the legal protection of the business environment and improving the internationalization, convenience and efficiency of the business environment. G60 Science and Technology Corridor in Yangtze River Delta is committed to transforming traditional advantageous industries and developing high-tech industries, making full use of the advantages of industrial innovation, improving the level of scientific and technological innovation, cultivating the real economy and advanced manufacturing highlands, and providing a unique business environment for building the scientific and technological innovation center of Yangtze River Delta urban agglomeration.

Second, the priority of scientific and technological innovation in the Yangtze River Delta g60 science and technology corridor construction

As one of the regions with the fastest sustained economic development, the highest level of openness and innovation and the best independent research and development capability in China, the Yangtze River Delta region has an important position and function in the stable development pattern of the national economy. Solidly promoting the integration process of Shanghai, Zhejiang, Jiangsu and Anhui plays an important role in promoting the high-quality economic development of the entire Yangtze River Economic Belt. Since the 13th Five-Year Plan, the construction of g60 Science and Technology Corridor has gone through the "triple jump" of version 1.0, version 2.0 and version 3.0, extending from version 1.0 of "Shanghai Songjiang Science and Technology Corridor" founded in May 2016 to version 2.0 of "Shanghai Jiahang g60 Science and Technology Corridor" and then to version 3.0 of the Yangtze River Delta g60 Science and Technology Corridor which runs through "three provinces, one city and nine cities in the Yangtze River Delta", gradually deepening the integration of the Yangtze River Delta region. Version 3.0 of g60 Science and Technology Corridor in the Yangtze River Delta has unique advantages and conditions in promoting the flow of innovation factors, Industry-University-Research cooperation, and the integration of production and city development, which is of great significance to the optimization of business environment in the Yangtze River Delta region.

Promoting the flow of innovation elements with g60 Expressway as a link

G60 Science and Technology Corridor takes g60 Expressway as the link, connecting nine cities in series, namely Shanghai, Jiaxing, Hangzhou, Jinhua, Suzhou, Huzhou, Xuancheng, Wuhu and Hefei. Based on the transportation network, it breaks down the administrative barriers among cities, so that innovative elements can flow freely among cities. Different from the previous construction of industrial parks by Shanghai enterprises in other places, g60 Science and Technology Corridor is a window for enterprises from all over the world to set up product R&D centers, product incubators and talent docking in Songjiang, while "R&D achievements and production links are transferred to Jiangsu, Zhejiang and Anhui". Due to the difference of economic development level, there is a certain gap between the innovation ability and industrial development ability of the nine cities. As the core area of the Yangtze River Delta region, Shanghai is rich in high-end science and technology resources and platform advantages, and has an international high-quality living environment, which has the advantages of attracting high-end R&D talents in medical treatment, schooling, international exchange and air transportation. Innovation is also inseparable from the support of scientific research institutions. For some prefecture-level and county-level cities in g60 Science and Technology Corridor, the level of scientific research is relatively backward, while Songjiang District is rich in talents, technology, funds, devices, institutions, projects and other elements. The establishment of g60 Science and Technology Corridor makes the advantages of science and technology resources in Songjiang University Town not only in Songjiang area, but also continuously exported to the industrial production of cities along the g60 Science and Technology Corridor, transforming academic knowledge into practical technology.

Promoting Collaborative Innovation with "Industry-University-Research Cooperation" as the Carrier

G60 Science and Technology Corridor in the Yangtze River Delta vigorously promotes multi-agent collaborative innovation of specialized science and technology service platforms, research institutes and leading enterprises, which provides an important driving force for innovation-driven and transformational development in the Yangtze River Delta region. Scientific and technological innovation needs to give full play to the subjective initiative of innovation and research subjects. g60 Science and Technology Corridor gathers high-tech industries, which requires high scientific research capabilities of enterprises. The independent research and development capabilities of enterprises along g60 Science and Technology Corridor are uneven, and the "Industry-University-Research Cooperation" model of universities, enterprises, research institutions and science and technology platforms can form a joint force of scientific and technological innovation, which effectively makes up for the shortcomings of independent research and development within enterprises. G60 Science and Technology Innovation Corridor has built a "Industry-University-Research" collaborative innovation system. Colleges and universities give full play to their academic characteristics and dominant disciplines, strengthen basic research on scientific and technological innovation, carry out research and development on key technologies of industrial commonality, cultivate innovative talents, and jointly demonstrate their scientific research capabilities with research institutions and science and technology innovation platforms. Enterprises are responsible for applied research and technology development, and transform basic innovations into practical technologies to promote the industrialization of scientific and technological achievements.

The leading corridor for the integration and development of production and city

The good business environment formed by the integration of production and city is conducive to promoting technological innovation and urban construction in this region. In the process of promoting the integration of production and city development, g60 Science and Technology Corridor adheres to the concept of "science and technology, humanity and ecology" and adheres to networking, service, synergy and intelligence. Through the network to promote the spatial organization of the integrated development of production cities, relying on the networked development of big data, we will gather innovative elements and promote innovative achievements. By promoting the synergy of information resources in cities and making full use of Internet information technology, we can effectively promote the integration and sharing of information resources in cities and realize accurate and coordinated urban governance. Through the intelligentization of government information, it provides multi-level, all-field and high-quality public services for the integration of production and city, promotes the disclosure of government information, and strengthens the coordination and cooperation between departments. By improving service, we will strive to build a scientific and technological innovation system, promote industrial transformation and upgrading, adjust industrial structure, and accelerate the integration and development of manufacturing and service industries. The cities along g60 Science and Technology Corridor adhere to the matching of urban planning and industrial development, take the government as the core, guide the development of high-tech industries through the improvement of urban functions, attract high-end talents to gather, and create an emerging industrial ecology.

Third, the development opportunity brought by the signing of rcep for the construction of g60 Science and Technology Corridor

Contribute to industrial technological innovation.

As one of the most economically developed regions in China, the rent and labor costs of enterprises in the Yangtze River Delta region are rising continuously, and industrial upgrading and transfer have become one of the important directions for the development of enterprises in this region. G60 Science and Technology Corridor in Yangtze River Delta aims to build an advanced corridor from China manufacturing to China creation, and a pilot corridor of double-wheel innovation in science and technology and system. Creating innovative industrial clusters efficiently and rationalizing industrial upgrading and industrial transfer are the development directions of g60 Science and Technology Corridor. The signing of rcep will make the Asia-Pacific region become the largest unified market in the world. The rich resources and markets in the Asia-Pacific region can largely reconstruct the layout direction of China’s industrial transfer, providing more transfer directions for the industrial transfer of g60 Science and Technology Corridor. At the same time, due to the opening of the market, it is bound to bring closer technical exchanges and provide a broader platform and technical conditions for the development of technology-intensive industries. Large-scale market is an important driving force for technological innovation of enterprises. The more investment and advanced technology are used for product innovation, the more large-scale market is needed to level R&D costs and build independent brands.

Contribute to the substantial improvement of the investment environment

Rcep has made provisions on tariff reduction, technical barriers, trade aid, investment and financing, services and trade, intellectual property rights, e-commerce and technical exchange, adhered to the principle of most-favoured-nation treatment, protected the free transfer of investors’ assets, enhanced investment convenience, improved trade freedom, compensated property losses caused by trade disputes, and improved the business environment of member States. With the increasing financial and policy support of local governments along g60 Science and Technology Corridor, the business environment in the Yangtze River Delta has been improved as a whole. The signing of rcep will become an important driving force for g60 Science and Technology Innovation Corridor to further develop its technological innovation advantages, and promote the transformation and upgrading of manufacturing, financial industry, Internet economy and other industries along the corridor. At the same time, the improvement of investment freedom and convenience also makes capital flow more convenient and free. Rcep has strengthened the financial supervision rules, which is of great significance for improving the transparency of capital flows and reducing the uncertainty of trade risks.

Contribute to the reconstruction of regional value chain.

Under the realistic background of "anti-climbing repression" in the global value chain, rcep regional value chain cooperation has not only found an "alternative scheme" for China manufacturing, but also helped to play a demonstration effect. The signing of rcep will greatly change the direction of China’s industrial layout, enhance China’s international status, and break the technical restrictions and trade containment of developed countries in Europe and America. From the supply side, the huge low-cost production environment brought by the signing of rcep can effectively undertake China’s low-end manufacturing industry and provide a broad industrial transfer environment for the reconstruction of China’s regional value chain. From the demand side, the trade of semi-finished products and end products is more and more inclined to rcep internal transactions.

Help people to move freely and conveniently.

Rcep regards the standardization of cross-border movement of natural persons as a separate chapter, and promotes the cross-border movement of personnel in member countries by standardizing and simplifying visa and business visit procedures, greatly reducing the cost of personnel movement. In a word, firstly, it has expanded the consumption market of each member, which is conducive to the expansion of g60 Science and Technology Corridor market and the development of the industry. The second is to provide a cheaper labor market. G60 Science and Technology Corridor is densely populated. Although it is committed to building technology-intensive industries, it also has a huge demand for basic labor. The signing of rcep will integrate the labor in all members and transfer the labor from surplus labor areas to shortage areas. The third is to provide technical talents. The innovation of science and technology is inseparable from high-level talents. The construction of g60 Science and Technology Corridor needs a large number of high-level talents. The signing of rcep has accelerated the flow of high-tech talents and promoted the development of high-tech industries in China.

Fourth, the main challenges faced by g60 Science and Technology Corridor in docking rcep

The signing of rcep has further opened up the new pattern and space of g60 Science and Technology Corridor in the Yangtze River Delta, which is of great significance to the construction of industrial chain, supply chain and value chain in the region, and has a positive effect on the optimization of business environment in cities along the region, but it also brings some new challenges, mainly including the following points.

The challenge of industrial structure adjustment and technological innovation

The rising value chain should have corresponding cutting-edge innovative technologies. At present, rcep is in the initial stage of development after signing, and the industrial cooperation of all members has not been deepened. The specific direction of China’s industrial adjustment has not yet been determined, and the technical containment has not been alleviated. Although rcep has made provisions on technical barriers, at present, for the sake of their own interests, the management and control of talents and technologies are still strict, and the elimination of technical barriers will not happen overnight. This also means that China still needs to rely on independent innovation to achieve technological breakthroughs in the short term, and the innovative technology development of g60 Science and Technology Corridor still needs to rely on independent research and development of cities along the corridor. At the same time, due to the lack of rapid technological innovation in a short period of time, it is difficult for China’s high-end industries to develop rapidly. The liberalization and facilitation of investment brought about by the signing of rcep will lead to a large number of low-end manufacturing capital flowing to other ASEAN developing countries, which may also directly lead to the "hollowing out" trend of China’s industrial structure.

Internal structural risk

The unbalanced internal development of rcep members enables them to complement each other in economic structure and industrial layout, but this complementarity also brings certain challenges to the business environment in China. China can reconstruct the regional value chain based on rcep, which will make China’s industrial structure climb to the high end of the value chain. However, the process of value chain climbing will inevitably affect the industrial interests of established developed countries, and these countries or regions will also hinder China’s value chain climbing, thus affecting China’s industrial structural transfer and high-quality economic development. As one of the most economically developed regions, the development of g60 Science and Technology Corridor is bound to be affected, which is not conducive to the development of happy technology industry in g60 Science and Technology Corridor. At the same time, as a low-end industrial chain, Southeast Asian countries are also committed to restructuring the regional value chain, and its rising regional value chain will also affect China’s industrial interests and hit China’s low-end manufacturing industry.

External competitive risk

Asia-Pacific economies have built most of the global free trade agreements, and also covered the central region of rcep. Because there are some differences in system and ideology among rcep members, even if countries can still reach an agreement on interest integration at present, the stability of the agreement is still uncertain. Even if the United States has not joined rcep, its influence on some signatories of rcep should not be underestimated. Once China’s high-quality economic development affects the interests of the United States in the Asia-Pacific region, it will use this influence to undermine rcep’s trade agreements. More importantly, Japan, Australia, New Zealand, Singapore, Brunei, Vietnam and Malaysia, which are members of rcep, are also members of cptpp. The disproportionate and complicated international trade agreements often have the risk of "spaghetti bowl" at the same time, that is, complex free trade rules and initiative standards may cause the trade burden of the corresponding members, and may also restrict the in-depth cooperation among the members.

V. Countermeasures and suggestions for g60 Science and Technology Corridor Construction in Yangtze River Delta under the influence of rcep

The signing of rcep not only brings opportunities to g60 Science and Technology Corridor in Yangtze River Delta, but also brings certain challenges. In order to better cope with the challenges and seize the opportunities, we should make a concrete analysis of specific issues.

Broaden the path of innovation and accelerate the reconstruction of regional value chain

Broadening the innovation path, improving the independent innovation ability of enterprises and accelerating the reconstruction of regional value chain are the keys to seize opportunities and meet challenges. First of all, g60 Science and Technology Corridor should open the market of high-tech products more actively, eliminate trade monopoly, actively introduce high-tech products from other developed countries in the agreement, and provide convenient conditions for the flow of innovation factors. Secondly, give full play to the synergy of g60 Science and Technology Corridor in Industry-University-Research, introduce enterprise R&D centers to promote the industrialization of scientific and technological innovation achievements, and gather high-tech enterprises and enterprise R&D centers to promote the industrialization of scientific and technological achievements. In addition, g60 Science and Technology Corridor should aim at the world’s advanced technology, firmly grasp industrial innovation, focus on building new energy vehicles, new finance, artificial intelligence creation, life sciences and other technical industries, and guide the direction of regional and even world industrial chain and value chain reconstruction.

Practice the concept of community of human destiny and deal with internal structural risks through win-win cooperation.

What the community of human destiny shows is a world of "lasting peace, universal security, common prosperity, development tolerance and common beauty". In the development of high-end industries, China, Japan and South Korea can aim at "common prosperity" and "openness and tolerance" and refine their cooperation in industrial division, that is, they can divide their industries in different segments of the same industry, and China can provide regional markets, and countries such as Japan and South Korea can provide technical support. Building a community of human interests peacefully takes the pursuit of national interests as the primary goal, taking into account the reasonable interests and concerns of other countries, and promoting common prosperity and harmonious development through mutual cooperation and mutual benefit and win-win in the process of exploring the path of common development between China and other countries. G60 Science and Technology Corridor should pay attention to the coordinated development of industrial transfer while transferring high-end industries, and at the same time open the corresponding regional markets.

Smooth the domestic circulation and build local brands to cope with external competitive risks

While adhering to the basic position and principle of high-quality and high-level opening up, China should pay more attention to tapping the potential of domestic demand, adhere to the domestic and international dual-cycle system, and take the domestic economic cycle as the main body. Under the background of the rise of trade doctrine and the shrinking of global market, it is particularly important to tap domestic demand and establish a huge and dynamic internal consumer market. The signing of rcep plays a significant role in improving the domestic business environment. At the same time, under the favorable policy situation, it has obvious advantages to actively build a unified and stable domestic market, and it also plays an important role in reducing the circulation cost and transaction cost of the domestic market. G60 Science and Technology Corridor should form a unique regional development advantage, make full use of the vast domestic market to achieve economies of scale, reduce production costs, build local brands with international competitiveness, and weaken the threat of external competitiveness.

Shangguan number author: Shanghai Law Society

These "rules" of various countries are special and novel! You should know when traveling abroad.

  Chinanews. com client March 21 ST (Wu Heqin) The footsteps of spring come unexpectedly, which is a good time to go out to play, but whether you are traveling overseas or staying in the local area, you must ask the customs when entering the country. In some countries, tangible and intangible regulations need to be mastered, and taboos between races should be noted to avoid embarrassing stepping on "minefields". Imagine focusing your actions in Britain, Bali, the United States and other places on one day: on a sunny morning, you go out for a walk chewing gum and ask a group of African-American young people where there are watermelons. My god, every move you make inadvertently may cause big trouble!

  Don’t go out.

  — — There are four bans during the "quiet day" in Bali.

  "Don’t go out? How can I do that? I have spent a lot of money and time traveling overseas, isn’t it just to go out and play? " That’s true, but choose the right place at the right time. For example, March 17th, which just passed, was Hari Raya Nyepi in Bali. On the same day, Bali Wulalai International Airport was temporarily closed for 24 hours. If you plan to go to Bali on this day, it is obviously inappropriate, even if you were there, you can’t go out.

  "Quiet Day" is the Hindu New Year in Bali. Different from the lively celebrations of ordinary festivals, there is no celebration on the day of "quiet residence". People sit quietly at home and meditate, and must follow the following four prohibitions: no fire (turning on the light), no work, no going out and no entertainment activities. During the period, except for hospitals, fire departments, police stations and other necessary public service institutions, all shops or units on the island are temporarily closed, and pedestrians and vehicles are not allowed to engage in outdoor activities.

  Don’t open

  — — Poland introduced the Law of Closed on Sundays in March.

  In China, the weekend is the golden business period of many shopping malls and markets, and people who are busy for a week will also use their holidays to "go shopping". However, this is absolutely impossible in Poland. Poland recently promulgated the "Sunday Closed Law", which was officially implemented on March 1, 2018. Of course, restaurants, bakeries, gas stations, flower shops, post offices, pharmacies, and shops in railway stations and airports are not subject to this law.

  According to the law, from March to December, 2018, on the first and last Sunday of each month, as well as two Sundays before Christmas and one Sunday before Easter, shops can open, and the rest sundays are closed. If Sunday, which was originally open for business, falls on a public holiday, shops are not allowed to open. By 2019, the closed hours will also include the first Sunday of each month.

  There are many restrictions, so can you manage my secret business? Of course I do. Maybe I’ll go to jail. The law clearly stipulates that stores shall not arrange employees to undertake any work on Sundays when they are closed. Individual stores can and can only be opened by the owner himself on the relevant Sunday. Once you violate the law, you will face a fine of up to about 186,000 yuan, and you may be sentenced to imprisonment for repeated violations.

  Don’t throw up

  — — Britain plans to levy chewing gum tax to combat "road psoriasis"

  According to statistics, people on earth spend about 14 billion pounds (about 123.026 billion yuan) on chewing gum every year, but most of these chewing gum "endings" are stuck on the road or on the soles of shoes. Only the local government in Britain spends 50 million pounds a year to clean up the chewing gum stuck on the road. The country has also used various methods to recycle chewing gum, but with little effect.

  Recently, philip hammond, the British Chancellor of the Exchequer, said that the government is considering introducing a tax policy for chewing gum, aiming at combating this "road psoriasis" which is difficult to clean up. From March 13th, the British Treasury will solicit opinions from the public to discuss whether a "chewing gum tax" should be imposed on chewing gum products.

  The industry said that "chewing gum is a problem everywhere, and the only long-term sustainable solution is to change people’s behavior." Then, let’s start with you and me. We shouldn’t spit gum anywhere, not just in Britain, should we?

  Don’t look back.

  — — Dutch "red light district" issued a new regulation: back to the window girl.

  The city government of Amsterdam, the Netherlands, will implement the new regulations from April. If tour guides lead groups of more than 5 people to the "red light district", they must first obtain permission, while group guests of more than 20 people are prohibited from entering.

  In addition, even if the group is allowed to enter the "red light district", it must abide by a series of regulations, including not staying on the main roads such as bridges, not using loudspeakers and making noise, not taking pictures when passing through a specific window, and the tour guide must also ask the members to turn their backs on the window girl when they stop walking. If a tour group violates the regulations, the tour guide may be fined 190 euros if caught, and the tour company may be fined 950 euros.

  A local tour guide explained that the purpose of turning your back to the window is to hope that tourists will refrain from spitting, cursing and other indecent behaviors when standing in front of the window girl. As for walking, you can of course browse around. Little friends, the rules are between raising one’s hand and casting one’s foot, so you should be sure of your discretion.

  Don’t eat melons

  — — Throwing watermelons at African-Americans involves racial discrimination.

  Watermelon also involves racial discrimination? But also in court. At the end of last year, five students were suspended for throwing watermelons at African-Americans, and one of them was accused of racial discrimination. I would like to remind my compatriots that in the United States, they must enter the country to ask the customs, and at the same time, they should pay attention to the taboos between races.

  So, why not mention watermelon in front of African-Americans?

  Watermelon is a delicious and cheap fruit. During the American Civil War and the African-Americans’ struggle for freedom, the slave owners would give this fruit as a reward to the black slaves working in the cotton fields as a good summer product. Therefore, African-Americans have been labeled as a stereotype that they love watermelon.

  An extreme example is that a newly hired white firefighter brought watermelons to his colleagues as a meeting gift, but he didn’t expect to immediately arouse other people’s dissatisfaction, resulting in his dismissal after only one day’s work. Because 90% of the firefighters in this consumer station are African-American.

  In addition, Gabrielle Union, the wife of Dwyane Wade, a famous basketball player, went to work in China one year, during which she was invited to go to KTV, and there were a lot of watermelons in KTV boxes and fruit bowls in China. The group was dumbfounded immediately after entering the box, and the misunderstanding was eliminated after explanation.

  Friends who are ready to travel, have you mastered these taboos? (End)

Passion eulogizes the great national spirit-China writers write poems on the front line of earthquake relief

Special topic: Wenchuan earthquake in Sichuan

Topic: Heroes of Earthquake Relief

    Xinhuanet Beijing, June 14 (Reporter Liao Yi) "We should record this earth-shaking earthquake relief struggle in the form of literature, and show the unity and strength of heroic Chinese sons and daughters in the face of crisis and tell the world." Within more than a week after the Wenchuan earthquake, the Chinese Writers Association organized four China writers’ earthquake relief interview groups, including more than 50 writers and poets, to go to Sichuan, Gansu, Shaanxi and other hardest hit areas to experience life and interview and create. Day and night in the front line, writers and poets were all shocked by the heroes and touching stories that emerged in the earthquake relief, inspired by the national spirit highlighted in this disaster, poured their passion into the pen and wrote a lot of works containing the true feelings of writers, which touched countless readers, brought strong spiritual shock to the people of the whole country and great spiritual strength to overcome the difficulties together.


  On the front line of disaster, China writers are with the people.


    At the scene of earthquake relief, there are unyielding cadres and masses, people’s soldiers who put people’s interests above everything else, angels in white, who is committed to saving lives, volunteers at home and abroad who are silently dedicated, journalists who record history, and writers and poets who engrave national suffering and spirit.


    Gao Hongbo, He Jianming, Huang Yazhou, Xu Jian, Li Mingsheng, Fang Min … Well-known writers and poets braved the threat of aftershocks and went deep into the disaster-stricken areas such as Dujiangyan, Mianyang, Deyang, Guangyuan, Wenchuan, Beichuan, Anxian, Qingchuan, Mianzhu, Shifang and Pengzhou in Sichuan Province, and interviewed the victims. Writers and poets such as Chen Jiangong, Chen Qirong, Xie Keqiang, Yang Ke, Tian He, Xu Kun, Jiang Wei, Wang Peng, Lengmeng, Sun Jingyan, etc., who went deep into the disaster-stricken areas in Gansu and Shaanxi, cordially visited the local victims and donated money to the local disaster-stricken rural areas and Hope Primary School …


    In these shocking scenes, in those moving places, China writers are dancing. Among the writers who participated in the interview, the oldest is 71-year-old Sichuan woman writer Li Linying, and the youngest is Beijing writer Chun Shu and Hebei writer Chen Weijun born in the 1980s. In this way, several generations of China writers and poets have been close to the motherland, a painful land, and comforted their traumatized hometown with their feelings.


    "This is a rare spiritual and emotional impact; The creative experience of this interview has made me mature. " Several young writers said.


  Share the disaster, let the creation consciously pay attention to the people’s livelihood.


    "Wenchuan, Wenchuan/At this moment, you make the whole Republic sleepless/sleepless nights/how many people can’t sleep! /So, the President of the Republic issued an order/the Prime Minister of the Republic took the lead/the Republic army marched in the rain/the Republic accompanied Wenchuan to tide over the difficulties! /Race death with speed/People’s safety is higher than the sky! "


    "Today, I bow my head, not to cry/just to kiss the broken land/just to search between the heart and the ruins again/to find the crying of the baby/to find the breathing of the old people/to suck the blood from their wounds/to give birth to the miracle of the next life."


    In a field tent, in successive aftershocks, under the bright or dark lights, first-line writers and poets wrote these hot poems with passion.


    Xu Jian, a military writer, said: "This interview in the earthquake zone has made me more and more consciously return to the position of civilians, taking the whole life as a thought, taking universal values as a banner, and paying more attention to my parents, brothers and sisters." Writer Jiang Wei said: "In this disaster, the party and the people share the same fate, which fully embodies the relationship between fish and water, which has laid the most solid foundation for us to overcome the disaster." Xuanwu, a young writer, said: "Words present power, and civilization is passed down by such a power."


    Whether it’s a writer who goes to the front line to interview the earthquake relief, or a writer and poet who is far behind, blood is boiling at the same time and passion is burning for the same goal! Many writers and poets have picked up pen and paper to sing for the great national spirit shown in the great disaster.


  The work of blood is in harmony with the land and people.


    "The combination of literature and songs is timely." This is fully reflected in the first-line creation of China writers and poets in earthquake relief.


    Poems to Wenchuan, Carrying a Wife, Mourning: In the Name of the Republic, Angels on the Ruins, Life and Death, China at 14: 28, Flag Flying in the Highland of Life, A Child’s Salute, Let’s Share This Moment … These hot songs from the hearts of China writers and poets are sung through newspapers, radio and television. The earth-shaking truth has moved countless readers.


    At the same time, He Jianming’s Report from Longmenshan, Unyielding Ridge, Qiushanshan’s Breakthrough from the Despair, Tracking: Long Baoping’s Rescue, Jiang Wei’s A Small Town that Surprised Us, Xu Jian’s Mourn of Abundance, Wang Peng’s Feeling New in Destruction, YongXian Quan’s Longnan Diary and Xuanwu’s Dangerous Situation.


    There are many poets and writers who express their feelings in other literary styles. For example, Chen Jiangong and Wang Song created the essays Life and Death Game and Monitor respectively, Xie Keqiang created lyrics such as party member Commando and The People’s Liberation Army’s kindness is greater than the sky, and Chen Weijun created the Yue Opera "There is no way ahead" and the Beijing Opera "Chinese sons and daughters are grateful for each other".


    The fiery front line of disaster relief has aroused the surging creative enthusiasm of writers and poets. Poets Huang Yazhou and Shang Zejun published poetry anthologies "China is so shocked" and "National Mourning: Poems about Wenchuan" respectively, all of which are first-line works in the disaster area. The Chinese Writers’ Association quickly organized the editing and publication of two poetry collections, Symphony of the Heart with a Feeling of the Earth and the Earth, and China: Shocking May.


    "I strongly feel the power of literature, which keeps me awake at night and shocks me all the time, as well as warmth, strength and confidence, so that I can’t wait to go to the disaster area to fight with the people there and share the burden." This is a message from netizens to writers and poets in China.


    Jin Binghua, Party Secretary and Vice Chairman of the Chinese Writers’ Association, said that there are too many people and things in earthquake relief that need writers to express and eulogize. The Chinese Writers’ Association will continue to organize writers to interview and create in the disaster areas, artistically reflecting the heroic achievements of the people in the disaster areas in rebuilding their material and spiritual homes under the leadership of the party and the government, and there will be more good works dedicated to the people of the whole country. The reporter understands that the Chinese Writers’ Association is organizing efforts to carefully edit and publish the anthology of poems, reportage and essays on earthquake relief, and will give them to the disaster-stricken areas to better inspire the fighting spirit of compatriots in the disaster-stricken areas and the people of the whole country.

Editor: Zhang Renhe

New progress in "Xuzhou Fifth Ring Road"! The jacking construction of Jinghang Canal Bridge on Xuzhou Outer Ring Highway (southeast section) was successfully completed.

  The "Xuzhou Fifth Ring Road" that Xuzhou people have been paying attention to has made new progress. At 11: 08 am on July 14th, one of the most critical nodes in road engineering — — The 127.6m-m-long steel truss girder of the Beijing-Hangzhou Canal Bridge in Jiawang is precisely pushed into place, which indicates that the jacking construction of the main bridge of the Beijing-Hangzhou Canal Bridge has been completed, which means that the Xuzhou Outer Ring Road has taken another big step.

  It is understood that Xuzhou Outer Ring Road "S003", also known as the Fifth Ring Road, has a total length of 135.2 kilometers, connecting eight regional cities such as National Highway 310, Provincial Highway 322, National Highway 104 and National Highway 206. This Beijing-Hangzhou Canal Bridge is the reconstruction project of Xuzhou section of National Highway 206, and it is also an important part of Xuzhou Outer Ring Road (southeast section). The total length of the bridge is 500.76 meters, and the main span of the canal is 127.6 meters. The whole main bridge is made of variable height steel truss, which is built by jacking technology, which is the first Beijing-Hangzhou Canal Bridge in Xuzhou. During the construction period, the project department organized experts to conduct comprehensive monitoring and mechanical analysis, and took corresponding technical measures in time to ensure the quality and safety of the main bridge jacking construction. It took about one month to accurately jack the main beam weighing 2700 tons into place.

  According to Zhang Chun, executive manager of Bid Section 1 of National Highway No.206, after the successful jacking of Beijing-Hangzhou Canal Bridge, ancillary works such as erection of approach box girder, lifting of main bridge deck and bridge deck system will be carried out, and the project will be completed by the end of September.

  Xuzhou, the national highway 206, changed its route from the north of Jializhuang, Jiawang, the original national highway, to the southeast, and then passed through Jiawang City. After crossing the Bulao River and the Beijing-Hangzhou Canal, it entered tongshan district, passed through Xuzhuang and Lvliang Scenic Area, and turned west at the east side of Zhangji Town, ending at the intersection of Sanbao South National Highway 206 and Beijing Road, with a total length of 68.53km. This project adopts the standard construction of the first-class highway, with the designed driving speed of 100Km/h, two-way four-lane and bridge and culvert load grade highway — Level; The subgrade is 26m wide.  

  Yang Gang, director of the Contract Department of the Engineering Department of Xuzhou Outer Ring Highway Construction Headquarters, told the reporter that the outer ring highway has entered the asphalt pavement construction stage in an all-round way, and it is expected that the outer ring highway will be completed by the end of the year except for the iron-related projects. After the whole road is opened to traffic, it is estimated that it only takes 30 minutes to drive from Lvliang to Jiawang. The Beijing-Hangzhou Canal Bridge is an important node and difficult project of the Outer Ring Road. The successful jacking of the main bridge has taken another big step for the completion of the Outer Ring Road. After the outer ring highway is fully completed, it will further optimize the regional road network layout of Xuzhou, promote the orderly development of the city, and promote the all-round development of the plots, which is of great significance to improving urban traffic and consolidating Xuzhou’s position as a transportation hub.

  (Source: Wireless Xuzhou)

Mikan Ryu didn’t choose "Sister Riding the Wind and Waves" again, and then sent a small composition, but she was squandered and sold badly.

As soon as Sister Braving the Wind and Waves 4 was broadcast, Mikan Ryu, who once played Yan Lili, the little black magic fairy in Balala, went on a hot search, which triggered a heated discussion. History is always surprisingly similar! Why do you say this? Because she also went on a hot search when "Braving the Wind and Waves 3" was broadcast. She went to the hot search twice for the same reason-she was not successfully selected to participate in the variety show.

What we see in the entertainment circle is actually more success, because in the vast sea of people, only success can be seen by everyone. Therefore, it is very rare for artists like Mikan Ryu to "fail". Let’s briefly review her early experiences.

In 2009, Mikan Ryu made it into the top 15 of Super Girl, which can’t be said-it’s not good enough, and many people can’t reach it. But to say yes, it is not as good as the first place and the second place. In 2010, she participated in the women’s team debut and also participated in South Korea’s MAMA. Being a women’s group is popular now, but it was only in its infancy at that time, although their works and stage quality were good at that time. Later, the team ended in failure.

Last year, she experienced two major failures, one was the failure to take the postgraduate entrance examination, and the other was the failure to be selected as Sister Lang. Mikan Ryu herself said that it was a great blow to her. Fortunately, Sister Lang was not only held for three years, but also this year. Surprisingly, Mikan Ryu failed again this year. In this way, she has failed many times in just over 30 years.

In addition to her little black magic fairy and failure, Mikan Ryu loves to write things to express her feelings, which is also one of her characteristics. This time, she was not selected successfully, so she sent a short composition in Weibo to express her feelings. The small composition is the same as the previous response that I failed to be selected for the first time and that I failed to take the postgraduate entrance examination. The number of words is quite large. But when she sent a small composition before, she received almost all the support and encouragement, and this time there were some voices of spitting.

The content of this essay is also quite rich, and the language is plain and fluent, but there are many good sentences and true feelings. There are still several expressions and events in it that are quite impressive. For example, she even prayed to God for this interview with Sister Lang, which is enough to show her attention to this program and inexplicably makes people feel sad.

As soon as this little composition came out, it triggered a heated discussion among netizens. Encourage and praise her, so encourage and praise her, for example, her writing is good, for example, she is sincere, and some people express sympathy and regret for her failure.

But those critical voices focused on the purpose of Mikan Ryu’s essay. "Is it necessary to send a short composition every time I fail?" "Is this selling bad eyeballs?" "I thought she was pitiful at first, but when the short composition sold badly, I felt bad …" Yes, many people are wondering if Mikan Ryu is trying to use the attention of netizens to send herself to next year’s wave sister.

However, the author thinks that it is understandable for Mikan Ryu to post this blog post. First of all, we can find that Mikan Ryu is a person who loves to record her life and is willing to express herself on Weibo, so it is not surprising to express her feelings after meeting a failed thing.

Secondly, the content of this Weibo is really sincere, and the sentence is beautiful and connotative. We can learn from it that we can meet difficulties and setbacks, be sad but accept it peacefully, and never give up the positive energy of progress.

Finally, what if there is a purpose? Mikan Ryu itself is very suitable for the positioning of Sister Lang, who can sing and dance, and has worked as a women’s group. Many people are still looking forward to her being on this program. Proper selling is miserable, and if it can achieve the goal of not being excessive, this is also a means that can be taken. But we must not criticize insincerity just because her words are full of emotion and look more emotional.

In other words, some people always complain that there is no "living person" in entertainment. Weibo of some star idols is full of business endorsements and drama announcements. Isn’t it the representative of "living person" that Mikan Ryu can publish such thoughtful Weibo content? On the one hand, everyone criticizes that star artists are so aloof and unwilling to talk to fans, and on the other hand, they suspect that the artists who do so are purposeful and utilitarian. We should not be so harsh.

In a word, it’s a pity that Mikan Ryu didn’t choose Sister Lang this year. I can only hope that we will not see such a small composition next year, but that she will be successfully selected as Sister Lang and can see her experience in the Weibo.

Looking for "body language to express human spiritual life"

  French writer Gide said: "Reading Dostoevsky is a lifelong event." Russian Aveman Ballet brought brothers karamazov to the 3rd China International Ballet Performance Season, which is a great event for the literary youth, opera fans and dance fans in Beijing.

  Efman, who makes drama ballet into "contemporary"

  Since 1980s and 1990s, Boris Efman has achieved the status of a world-class choreographer with his fiery psychological rendering. St Petersburg Aifman Ballet is also unique because of its "high altitude", high value and high ability in casting. It is precisely because of the excellence of the Evmanba Troupe, especially the joint efforts of choreography and performance, that Russian contemporary ballet quickly leaps to the forefront of the world, which not only contributes to the revival of Russian ballet culture on the world stage, but also represents a kind of "rebirth" of ballet.

  There is a peak of literature or drama, but are you afraid that you can’t dance on the plateau of ballet? Of course not. For hundreds of years, although the development of ballet has something to do with the development of drama, it can’t be copied. Just as opera ballet in 18th century can’t copy the principle of "three unifications" of drama, the decline of Soviet drama ballet in 20th century is due to the mechanical application of "stanislavski’s drama system". One-sided pursuit of the story, ignoring the role of music and dance itself, no matter how vivid and true the "experiential school" pantomime is, it can only make the road of ballet more and more mediocre, and make the promising drama ballet become a pantomime ballet that "forbeares not to talk" and eventually end in the road. However, the concept of "psychological realism" in creation and performance is a feature of Soviet drama ballet, and the combination of actors and roles is also a magic weapon that Afman inherited. Therefore, in "brothers karamazov", Maria Abashova, the imperial heroine of Evman, bid farewell to the elegant and lonely Anna, and lived in the role of the integration of spirit and body in Glosinka, which makes people sigh, and the contrast is great! Of course, psychological ballet is also the credit of Russian psychological drama, which plays down the external plot and takes the inner world of the protagonist as the main performance space, so that the soul can stimulate a sharp edge in the collision.

  Aifman inherited the exquisite tradition left by the predecessors and realized a thorough transformation. It is also quite important: Iveman turned the power of Russian classic literature into his own style — — Of course, there are also "ancestors" to explore the road. Just when the Soviet Union gave up drama ballet and found another way to create "symphonic ballet", the "modernity" in Russian literature ignited the inspiration of German drama ballet in the 1960s, among which the most famous masterpiece was the dance drama of the same name adapted from yevgeni onegin, the foundation work of Russian critical realism literature. The cooperation of duet, solo, four-person dance and group dance made ballet a wonderful combination of psychology, ideas, emotions and staged drama.

  In the contemporary ballet stage, "expressing the human soul through dance", not just "telling a story by dance", has become the common aspiration of many outstanding contemporary dance masters. Both "human" and "soul" are key words that can not be ignored. It emphasizes the possibility of exploring human commonality and individual particularity with body language and realizing the work across time and space. Different from many European choreographers’ post-modern expansion of the classic "using the title to play", Evman still uses Russian literature as the medium to bring drama ballet into the "contemporary" field of vision. In the face of classics, Chinese accepted the re-creation of "respecting the original", not to mention Russian literature and Soviet literature, which once accompanied a generation of young people. Perhaps this is one of the reasons why Evman’s psychological ballet is gradually widely accepted in China.

  Evman created the polyphonic ballet.

  In the dance world of Evman, ballet is still beautiful, but the focus is not on beauty, because ballet has become a means for the role and audience to meditate together. If in many modern drama ballets, you can still tell the difference between performance dance and emotional dance, and you can also find dancing pantomime in it, then in brothers karamazov, not only the beautiful "plug-in" dance segments are excluded from the drama structure, but also the pantomime actions that generally explain the nature are avoided as far as possible, and the design materials of actions and gestures are basically abstract, leaving only essential dramas such as kissing, fighting and throwing money. The "psychological ballet" pursued by Evman is to find "a body language that can express the spiritual life of human beings", and the most attractive feature of Tuo’s novels is his philosophical exploration of the dark and profound mind.

  Structure determines the success or failure of contemporary dance drama. The ballet version of "brothers karamazov" did not show the disastrous events that followed, nor did it rely on the ups and downs of the plot, but grasped the key plot line of "lust struggle". Therefore, the four fathers and sons and Grushenka, who is an angel and a devil, are the heroes of the play. As for the two dead wives of old Carla Matsov and the real murderer in the novel — — Another illegitimate child, as well as the eldest brother Dmitry’s fiancee, monastery elders and other roles have been hidden. Aifman is not just recreating a criminal investigation story of "killing his father" on the stage. He needs to think about how the main characters on the stage make this story happen, for example, he can’t "mime" the process of killing his father, or build a scene of court trial … … But let the story happen in the interweaving and conflict of ideas. In fact, we don’t know who the real murderer is, because the killing scene in the ballet is an abstract expression, and everyone is involved in it, and it is impossible to escape the guilt of "conspiracy". The cleverness of Efman is reflected here. Everyone in the play is suffering from complex and intense psychological torture. Like Tuo’s novels, the idea of the protagonist in the dance drama must also be the idea of the protagonist’s thoughts, and the setting of the relationship between the characters must also be reflected in the interweaving of thoughts.

  We might as well use Bakhtin’s "polyphony" orientation to describe this dance drama — — Brothers karamazov is like a polyphonic ballet. In other words, there are no male and female leading actors in the drama, and the "spiritual world" of the protagonists is not completely controlled by the director. They are all independent individuals, and they are in contact with each other in the "dialogue". It’s just that the ideological duality of all the protagonists is not fully displayed in the dance drama. For example, Dmitry is simplified as a young man who falls in love with a romantic woman. Because of the lust struggle with his father, he becomes the biggest suspect in the "father-killing" incident and suffers a lot. Alesha, the youngest son, is the first hero to appear in the dance drama and the last curtain call. He is a devout believer, but he was once caught in a crisis of faith and was tempted by Grushenka. Later, Alesha’s heart fought fiercely, and his group dance with his multiple avatars showed us the cracks in his heart. But Efman did not show the reason why Alesha was caught in the crisis of faith.

  Unlike anna karenine and Rodin, which Iveman brought twice before, love is no longer the core theme of the ballet version of brothers karamazov, but it is also an indispensable episode. Moreover, in this male-dominated dance drama, the actress’s scenes are often the highlights. Grushenka loves money more than men, and the only heroine is also the key to stirring up the tragedy. However, her greatest charm is not the romantic sex appeal that fascinates men, but her self-reflection. Therefore, in the second act, Efman made her dressed as a plain clothes bribe the prison guards, and danced a "behind bars duet" with Dmitry in desperation. The sincere love overflowed from the gestures, which was touching, which was in sharp contrast with the image of her flirtatious trampling on Dmitry and Alesha in the first act.

  Before the performance, the only thing I am sure of is that this work must be more than just a dance drama with a pair dance of love to express its expression. Sure enough, father-son duet, four-person dance, brother solo dance, two-person dance and three-person dance made the upheaval special. The connection between dance segments often happens inadvertently, which shows that Aifman has made dramatic arrangements for the undulating internal structure of a piece of music — — The music continues, but the dance space has moved. Alienated father-son affection, fraternal affection, death, suffering, meaning of existence, fighting between good and evil, morality and religion … … In the uninterrupted dance space, they are twisted together, forming a big net of human self-test. Sometimes it makes people’s emotional, and sometimes it makes people hold their breath.

  The ingenuity of music, lighting and dancing.

  Crazy and wanton old Carla Matsov came in a trailer and was dragged by several prostitutes, which broke the silence of the three brothers shrouded in spiritual hymns. The music invaded so overbearingly, indicating that Iveman was "abnormal" in music setting this time. In the first act, the gorgeous Glossinka appeared with the folk songs of Tzgang style, and the manic and exaggerated brass instruments happened to be a portrayal of my father’s indulgence in life. At the end of the second act, when the music was suspended, Alesha returned to vulgarity among the people. The ethereal soprano singing in the play seems to come from the depths of the souls of three sons. In terms of music structure, this dance drama is often accompanied by such a sudden change in painting style. Although the styles of Wagner, Musorgskiy and Rachmaninov are "incoherent", they just show such a split and complicated family atmosphere. Similarly, the lighting of the dance drama is unpredictable, and the light and shade change quietly, and the scene of wanton dancing instantly evolves into a son’s monologue, or separates the different spiritual worlds of the protagonists.

  The stage design of Efman’s works is simple and full of multiple symbolic meanings. A covered bridge, which is set up by the spiral staircase leading to the cross, is sometimes a romantic place for feasting and sometimes a big iron frame like a prison; The big net stretched out from Alesha’s body, the rope that tied Dmitry in the air and the child’s "skipping rope" went to his father’s hand, but it became a whip to Ivan, the pistol that split Ivan’s personality … … Are permeated with a burst of coolness. There is also a long table with erotic drama, which is also an important connection between father and son, and eventually becomes the only witness of the murder case, which makes people feel scared.

  Literature gives dance power.

  Of course, Efman is more interested in why this story happened. Although this deformed story of "coupled family" caused by social transformation is extremely special, the thinking of the characters in the play is also a problem faced by modern human beings. The dialogue between God and soul, which seems to be detached from the plot, actually influences the behavior of the characters.

  In the ballet, except that Alesha is dressed in a black and white robe of a monk, Dmitry and Ivan are dressed like two contemporary youths. On the whole, the images of Ivan and Alesha are full, especially Ivan. What impressed people was several duets between Ivan and his brother. In the first act, he first had a spiritual "conversation" with Alesha. It was a "men’s duet" in which three people danced, and the one who was more was the incarnation of a holy angel. Paradoxically, the ugly old father even spared the "angel". Later, his duet with Dmitry began Ivan’s "dialogue" mode.

  In the second act, the duet and group dance of Ivan and Alesha are intertwined, and the voice-over becomes an important element. Those group dancers dressed in prison uniforms repeated Ivan’s mechanical movements and surrounded him completely. Although the body texture of the "prisoners" became soft and comfortable by accident because of Alesha’s inspiration, Ivan resolutely dominated the dialogue between them in terms of physical relationship, just like the "religious judge" in the original novel talking to the silent Jesus. Bread or freedom? In the face of Ivan’s strength, Alesha just silently kissed Ivan on the forehead, but it has the power to moisten things silently. Contrary to many male dancers, Fisher, the actor who plays Alesha, is not a tall and powerful dancer, but more convincing. Perhaps it was this kiss that made Ivan after him re-examine himself. He continued to manipulate the "prisoners" who lost their freedom and repeated forceful actions, but the occasional tremor was very obvious, and finally he stumbled and fell. On the analysis of Ivan’s heart, Evman kept the most discussed and famous literary fragment in the book. The strength of this dance comes more from the literature itself. I wonder if this is a pity or a blessing?

  There is another scene in the play that is meaningful. Dostoevsky once deliberately emphasized the beauty of children’s hearts in his novels. In the first scene, an innocent girl plays a skipping game, but can these simple beauties really stop evil? What is terrible is that this rope that brings happiness turned out to be a whip waving on Ivan. Ivan’s mind has the creed of "doing nothing with evil", and his "duet" is his dialogue with demons. Due to the absence of the illegitimate child, the dance drama did not clearly show who was the real murderer, and this "duet" pointed the murderer at a doppelganger of Ivan. In any case, he could not escape the guilt of instigation and incitement.

  Finally, the three brothers who warmed each other with love and Gloucesinka reached the same goal by different routes, and they all went to the road of self-salvation and approached the spiraling cross one after another. These miserable souls are willing to tear the wound open for us to see, even though the fester is still bleeding and pus, they still have to expose Lu Xun’s so-called "true whiteness hidden under that evil" … … Dialogue with Ivan is the key to Alesha’s spiritual transformation. In redemption, love and goodness are eternal. But the whole viewing process is full of confusion, circuitous and anguish. I think, Iveman succeeded.

How much do you know about "social fear"?

Dandelion home

An interesting and healing place.

If you can’t let go when you go out to play karaoke with everyone,

I can only hide in the fall and brush my mobile phone silently;

When you face "Mr. Tony" and enthusiastically recommend a card,

Whether you can’t refuse to do your hair,

Can only be reluctant to accept;

When you are asked to introduce yourself,

Is it like being in the throat when faced with "public punishment"?

I can only stutter.

If so, congratulations,

You are probably a "social phobia" patient.

So how much do you know about the hotly debated "social fear"?

What is "social fear"?

Social phobia is a subtype of phobia. Phobia, originally called panic neurosis, is a kind of neurosis. It is mainly manifested by excessive and unreasonable fear of some external objective things or situations. Patients know that this fear reaction is excessive or unreasonable, but it still appears repeatedly and is difficult to control.

Panic attacks are often accompanied by obvious anxiety and autonomic nervous symptoms. Patients try their best to avoid objective things or situations that lead to fear, or endure with fear, thus affecting their normal activities.

Why do you get "social fear"?

The source of "social fear" is divided into two main reasons: biological factors and social psychological factors. Biological factors are related to his own innate factors. Such as genes, stuttering and so on.

Socio-psychological factors indicate that social phobia is influenced by significant family and social factors. For example: family defects, environmental factors, social cognitive factors and so on.

What are the specific manifestations of "social fear"?

Specific manifestations: First, the emotional experience is not good, and there will be anxiety, fear and even hostility in social or imaginary social occasions. The second is physical symptoms, which may be accompanied by symptoms such as blushing, sweating, partial body rigidity, stuttering, and unsmooth speech. Third, the social security area is gradually shrinking, and there is a preset self-security area in the heart, which avoids the unsafe and uncomfortable social interaction that I think and retreats to the inner security area.

How to alleviate "social fear"?

1. Don’t put yourself in the right place at will. Pay too much attention to the eyes of others, feel that others are paying attention to themselves, and their every move is being paid attention to by others.

2. Control your breathing and try to relax yourself in a comfortable position when taking a deep breath. Relax your shoulders, inhale through your nose for 4 seconds, pause for 2 seconds, and exhale through your mouth for 6 seconds, and so on until you calm down.

3. Face the situation that scares you. Try to make a list of your fears. What are you afraid of? Where does this fear come from? What is the root cause? When will it appear? When will it be less serious? When will it be more serious and so on can help you to look at the source of your fear objectively.

There are too many misunderstandings about the social fear crowd. However, it is not that we are unwilling to talk, but that we are afraid of the embarrassment of becoming a "topic terminator"; It’s not that we don’t want to get together, but that we are afraid of being more lonely and deserted in the excitement; It’s not that we don’t want to be a gregarious person, but that we are afraid of paying our hearts wrong and hurting others unintentionally.

Most people who are afraid of society enjoy loneliness. But maybe, it just seems to enjoy loneliness. After all, sometimes we want to be people who can laugh and laugh freely in groups.

Read the original text

During the study, in 2021, the supreme leader strategized to open a new game.

  One of the series interpretations of "Supreme Leader’s 2021"

  In 2021, the supreme leader plotted a new game.

  Xinhuanet reporter Wang Zihui

  [Learning in progress] In 2021, China, our party celebrated its centenary birthday, and the two centenary goals met in history. In 2021, the world, a hundred years of change and the epidemic of the century are intertwined, and mankind is experiencing multiple crises that are rare in history. In 2021, the task before the people of China is more arduous and the challenge is more severe. This year, the CPC Central Committee with the Supreme Leader as the core took charge of the "Four Greatness" and led the people of China to take a new look and create new glories in the first year of building a socialist modern country in an all-round way. The original brand column "Workshop" of Xinhua News Agency’s "Learning in Progress" will launch the year-end series report "Supreme Leader’s 2021" from now on, so please pay attention.

  How time flies! 2021 will soon pass.

  This year, the world was not peaceful, but the people of China lived a full life and walked firmly!

  In 2021, the General Secretary of the Supreme Leader continued to maintain a high-intensity work rhythm, and the "fast forward button" of governing the country never relaxed. As of the beginning of December, more than 400 important activities of the supreme leader have been publicly reported. The general secretary’s work of staying up all night is the best footnote of "I would like to be selfless and determined to devote myself to serving the Chinese people and China’s development".

  In 2021, the supreme leader strategized and led the people of China to create a new atmosphere and create a new glory at the beginning of building a socialist modern country in an all-round way.

  Summing up experience in an all-round way and continuing to write a century of glory

  From 1921 to 2021, the Communist Party of China (CPC) struggled for the great rejuvenation of the Chinese nation for a whole hundred years. At the important historical moment of the centenary of the founding of the Party, we have achieved the goal of the first centenary struggle, built a well-off society in an all-round way on the land of China, and historically solved the problem of absolute poverty.

  "The play must start with the prologue, but the prologue is not the climax". The Communist Party of China (CPC) should further unify thoughts, will and actions, and unite and lead the people of all ethnic groups in China to win new great victories in Socialism with Chinese characteristics in the new era. At this moment, it is of great practical and far-reaching historical significance to comprehensively summarize the great achievements and historical experience of the party’s century-long struggle.

  Based on the new starting point of the party’s century-old history, the CPC Central Committee made a major decision to carry out the study and education of party history in 2021. The supreme leader put forward to the whole party the requirements of understanding history, enhancing trust, respecting morality and practicing history. During the investigation in Fujian, Guangxi, Qinghai and Xizang, the top leaders explained the four requirements in detail and personally guided the study and education.

  At the conference to celebrate the centenary of the founding of the Communist Party of China (CPC), the Supreme Leader summarized and discussed the history of the Party, and put forward a series of new generalizations and new important viewpoints such as the great spirit of party building, which raised our Party’s understanding of the theme and main line, mainstream and essence of its own construction and development to a new height, and raised our Party’s understanding of communist party’s ruling law, socialist construction law and human social development law to a new height. These expositions reflect the CPC Central Committee’s new understanding of the party’s century-long struggle, and become an important part of comprehensively summarizing the party’s great achievements and historical experience in the century-long struggle.

  From November 8th to 11th, the Sixth Plenary Session of the 19th CPC Central Committee deliberated and adopted the Resolution of the Central Committee of the Communist Party of China on the Great Achievements and Historical Experience of the Party’s Centennial Struggle. The document is divided into 7 parts, with more than 36,000 words. Five historical meanings and ten historical experiences … … The Supreme Leader led the people of the Communist Party of China (CPC) in the new era to issue a political declaration to keep in mind the original mission, to uphold and develop Socialism with Chinese characteristics, and to write an action guide to learn from history, create the future and realize the great rejuvenation of the Chinese nation.

  This historic document was drafted by the Supreme Leader General Secretary personally. In the process of drafting, he presided over the The Politburo Standing Committee (PSC) meeting for many times and deliberated in Politburo meeting of the Chinese Communist Party. Under his leadership, the document drafting group extensively absorbed opinions and suggestions from all sides and made 547 amendments.

  This year, the Communist Party of China (CPC) United and led the people of China to embark on a new road to achieve the goal of the second century. The Supreme Leader led all Chinese Communist party member, keeping in mind the initial mission, strengthening ideals and beliefs, practicing the Party’s purpose, continuing to make unremitting efforts to realize the people’s yearning for a better life, and striving for greater glory for the Party and the people!

  Coordinate the reform and development of the two overall situations

  This year, despite the high winds and high waves, the supreme leader kept the rudder of the China ship steady. He adhered to the party’s basic theory, basic line and general plan, gained momentum in the overall situation, settled at key points, coordinated the two overall situations at home and abroad, and led the people of the whole country to do one major event after another:

  In economic construction, the supreme leader plans economic work based on the "three innovations" of new development stage, new development concept and new development pattern. During the year, the top leaders visited local areas 10 times, guiding local areas to do a good job in coordinating epidemic prevention and control and economic and social development. The Central Committee for Deep Reform and the Central Committee for Finance and Economics, which he personally headed, operated efficiently. Six meetings of the Central Committee for Deep Reform reviewed and approved more than 30 reform documents, which injected momentum into various fields. He has presided over many important meetings, such as the Politburo meeting of the Chinese Communist Party and The Politburo Standing Committee (PSC) meetings, and symposiums for non-party people, to analyze and study the economic situation, deploy economic work, and ensure that all regions and departments move forward in unison. This year, new steps have been taken to build a new development pattern, new achievements have been made in high-quality development, and China’s economy has handed over an extremely difficult and outstanding report card.

  In political construction, the supreme leader put forward the grand task of "developing people’s democracy in the whole process" In 2021, the work conference of the Central People’s Congress was held for the first time in the history of the Party. At the meeting, the supreme leader put forward all-round requirements for upholding and improving the people’s congress system and continuously developing people’s democracy throughout the process. In the voting for deputies to the National People’s Congress, the top leaders not only set an example in person, but also put forward requirements for the election work to better ensure that the people are masters of the country. In this year, the superiority of Socialism with Chinese characteristics’s political system was better brought into play, the lively, stable and United political situation was consolidated and developed, the rule of law system in Socialism with Chinese characteristics was continuously improved, and the construction of rule of law in China took solid steps.

  In terms of cultural construction, the supreme leader takes firm cultural self-confidence as the starting point to further condense the national spirit. He attended the 11th National Congress of the China Federation of Literary and Art Circles and the 10th National Congress of the Chinese Writers’ Association, emphasizing the enhancement of cultural consciousness, strengthening cultural self-confidence, and showing the new atmosphere of China literature and art to create new glory of Chinese culture. In the local inspection, whenever the supreme leader goes to a place, he should emphasize the protection, inheritance and utilization of Chinese excellent traditional culture and tap its rich connotation. Combined with the study and education of party history, the supreme leader also came to the revolutionary memorial site many times, demanding to make full use of red resources and vividly spread red culture. In this year, the cultural self-confidence of the whole party and people of all ethnic groups in China has been significantly enhanced, and the cohesion and centripetal force of the whole society have been greatly enhanced, providing a strong ideological guarantee and strong spiritual strength for the new era to create a new situation in the cause of the party and the state.

  In terms of social construction, the Supreme Leader has repeatedly emphasized doing a good job in mass work, improving the level of social governance, and ensuring national security, social stability, and people’s happiness. In view of the education problem, he attached great importance to reducing the burden of students’ homework and off-campus training in compulsory education, and personally promoted relevant reforms. In view of medical problems, he called for strengthening the public welfare nature of basic medical and health undertakings and promoting the reform of medical service prices. In view of grassroots governance, he promoted a series of innovations in resolving the source of contradictions and disputes. In this year, people’s life was further improved, the level of socialization, rule of law, intelligence and specialization of social governance was greatly improved, people lived and worked in peace and contentment, and society was stable and orderly.

  In the construction of ecological civilization, the supreme leader further clarified that the harmonious coexistence between man and nature is an important feature of China’s socialist modernization. We visited Lijiang River in Guangxi, Qinghai Lake in Qinghai, Yani Wetland in Xizang, and hosted a symposium in Jinan to further promote the ecological protection and high-quality development of the Yellow River Basin. The top leaders constantly demanded that the ecological environment of the basin be continuously improved, the ecosystem be continuously optimized and the overall function be continuously improved. He promoted the establishment and improvement of the value realization mechanism of ecological products and the compensation system for ecological protection, and deployed in-depth efforts to fight the battle against pollution. He has repeatedly stressed on the international podium that China will go all out to achieve peak carbon dioxide emissions by 2030 and carbon neutrality by 2060, and solemnly stated that no new overseas coal-fired power projects will be built. This year, the pace of construction of beautiful China accelerated.

  In 2021, China’s economic development and epidemic prevention and control maintained a leading position in the world, the country’s strategic scientific and technological strength was accelerated, the toughness of the industrial chain was improved, the reform and opening up were deepened, the people’s livelihood was effectively guaranteed, and the construction of ecological civilization continued to advance.

  This year is a landmark year in the history of the party and the country. The Supreme Leader led the people of China to stand on the forefront and fight bravely, and achieved a good start in the 14th Five-Year Plan.

  Facing the century-old change and showing China’s responsibility

  In 2021, the epidemic is still going on. The Supreme Leader called for the overall promotion of epidemic prevention and control and economic and social development, led the whole country to pay close attention to the prevention and control of normalized epidemic, and successively fought several wars of mass epidemic annihilation in local areas, and achieved world-renowned anti-epidemic results.

  At a series of international conferences, the Supreme Leader called for strengthening cooperation in the fields of detection methods, therapeutic drugs, vaccine research and development, production and mutual recognition, effectively forming a joint force against the epidemic, promoting the implementation of the consensus that vaccines are global public goods, and bridging the "immune gap". From the outbreak of New Crown Pneumonia to November 2021, China has provided the international community with about 350 billion masks, more than 4 billion protective clothing, more than 6 billion test reagents and more than 1.6 billion doses of vaccines. At the opening ceremony of the eighth ministerial meeting of the Forum on China-Africa Cooperation held at the end of November, the Supreme Leader announced that another 1 billion doses of vaccine would be provided to Africa.

  In 2021, World Economic Forum, Boao Forum for Asia, APEC Meeting, BRICS Meeting and General Debate of the General Assembly & HELIP; … At nearly 20 international conferences, the supreme leader issued a voice of justice, calling for the practice of true multilateralism, upholding and promoting the common values of all mankind, and resolutely opposing unilateralism and hegemonism. He explained to the world what is true democracy and what is the correct concept of civilization, and resolutely said "no" to the practice of individual forces trying to divide the world by ideology.

  Facing the new contradictions and challenges brought by the complicated international environment, the supreme leader resolutely safeguards the fundamental interests of the Chinese nation. As for the "Taiwan independence" separatist forces, he solemnly pointed out that those who forget their ancestors, betray the motherland and split the country have never come to a good end, and will be cast aside by the people and judged by history! Regarding external interference forces, the Supreme Leader firmly stated that the people of China will never allow any external forces to bully, oppress or enslave us. Anyone who wants to do this will surely be hit hard in front of the steel Great Wall built by more than 1.4 billion people in China!

  This year, the world’s century-old changes and the century-old epidemic are intertwined, and the world is still in a period of turbulent change. The supreme leader led the people to calmly cope with the changes in the past century and the epidemic in the century, opening the way on every mountain and bridging the bridge when encountering water, and meeting all risk challenges!

  In 2021, the supreme leader took charge of the "Four Greatness" and led the people to March forward with great songs on the road of building a socialist modern country in an all-round way. Looking back on this landmark year in the history of the party and the country, let us strengthen the "four self-confidences".

  The Supreme Leader mentioned "greatness" more than 50 times at the conference to celebrate the centenary of the founding of the Communist Party of China (CPC), and "revival" more than 20 times in his speech at the conference to commemorate the 110th anniversary of the Revolution of 1911. Looking far into the future, the prospect of realizing the great rejuvenation of the Chinese nation is getting brighter and brighter.

Conquer the supply side to win the battle.

  It is the premise of reform and innovation to overcome difficulties and break the path.

  For a long time, dripping water can wear away the stone, and seizing every minute is the essence of transformation and upgrading.

  Learn from a painful experience, when it is broken, it will be broken, and the production capacity will open a new end of rebirth; Classified regulation, city-specific policies, destocking and releasing the new potential of traditional engines; Actively and steadily, keep the bottom line, and high leverage cannot grow willfully; Do a good job of subtraction and optimal addition, reduce costs and release new vitality in the market; Science and technology lead and innovation drive to fill the "wooden bucket" with water.

  "Biting hard bones, fighting tough battles and moving cheese are the characteristics of the new round of reform." General Secretary of the Supreme Leader stressed during his inspection and investigation in Anhui: "The key point is to break the word and face difficulties, and to stimulate the motivation and let the people constantly have a sense of gain." At the 24th meeting of the Deep Reform Group, General Secretary of the Supreme Leader further emphasized that promoting structural reform on the supply side is an important test of the determination to comprehensively deepen reform. Reform is painful, but not reform is long-term pain. As long as we are sure of the reform, we must grasp it to the end in order to win.

  Stretch to make up for each other’s shortcomings, be tenacious and strong, and make structural reforms on the supply side.

  Improve quality and efficiency, involve in deep water, attack distant mountains, and "three to one, one to one, one to make up" to solve the problem.

  Stay calm, hold color training, dance beautifully, and press the fast forward button for structural adjustment.

  1,000 days of staying up all night in public, China’s reforms in various fields have been accelerating, and the supply-side innovation, balance, stability, mobility and innovation have been coordinated and concurrent. A series of colorful exercises are drawing a new blueprint for China’s economic transformation and upgrading.

  Phoenix emerges from nirvana and becomes a butterfly.

  "De-capacity" improves quality and efficiency with "transformative power"

  The task of de-capacity is still arduous, and the determination cannot be shaken. As the Supreme Leader emphasized at the G-20 Hangzhou Summit, "China has the greatest strength and the most practical measures in terms of de-capacity, and it will do as it says."

  De-capacity is the primary task of supply-side structural reform, and the coal and steel industries with serious overcapacity are the first to bear the brunt.

  Affected by the slowdown of economic growth, the optimization of economic structure and the constraints of ecological environment, the demand for coal and steel in China has been slowing down in recent years, and the production capacity is seriously overcapacity, which has restricted the development of the industry.

  According to the data of China Coal Industry Association, by the end of 2015, the total capacity of coal mines in China was 5.7 billion tons, but the consumption in the same period was only about 4 billion tons. With the "cliff-like decline" of coal prices, the total profit of coal enterprises above designated size in China last year was 44.08 billion yuan, shrinking by more than half, and the loss of the industry exceeded 90%.

  The coal industry is also the hardest hit. According to the data of China Iron and Steel Industry Association, the current crude steel production capacity in China is about 1.2 billion tons, and the utilization rate is less than 67%. Steel prices continued to fall. In 2015, member steel enterprises realized a total profit loss of 64.534 billion yuan, accounting for more than half of the losses.

  The industry generally reflects that the profit from selling one ton of coal can’t buy a bottle of drinks; Steel sold for cabbage price. There is a serious imbalance between supply and demand in the market, and de-capacity is imminent.

  Learn from a painful experience, and when it is broken, it will be broken. Although de-capacity is as painful as a strong man’s broken wrist, the country’s determination to de-capacity is firm. In an exclusive interview with the People’s Daily, an authoritative person said that if the zombie enterprises are disposed of at a reduced capacity, those who are weaned will be weaned, and those who are cut off from loans will be cut off, and the "infusion tube" and "ventilator" will be resolutely unplugged.

  The central government has clearly put forward the goal of reducing production capacity: starting from 2016, China will reduce crude steel production capacity by 100 million to 150 million tons in five years, and withdraw coal production capacity by about 500 million tons in three to five years, and reduce and reorganize it by about 500 million tons.

  Staff placement is the key link to resolve excess capacity, and it is very important to do a good job in staff placement. The central government has repeatedly stressed that the resettlement of personnel should be the top priority in dealing with "zombie enterprises" and resolving excess capacity. Training that can be trained, transfer jobs that can be transferred, and those that can’t really transfer jobs should do the detailed work. To this end, the central government has arranged 100 billion yuan of special award funds, focusing on the resettlement of employees.

  In addition, in order to solve the difficulties and pain points of excess capacity, in the first half of this year, eight major departments, including the National Development and Reform Commission, the Ministry of Human Resources and Social Security, and the China Banking Regulatory Commission, studied and formulated eight special supporting policy documents on issues such as fiscal and taxation financial support and employee placement. All provinces, autonomous regions and municipalities have signed a "military order" to reduce production capacity, and those who fail to complete the task will be seriously held accountable.

  With the support of policies, enterprises are determined to completely shut down excess capacity, and have achieved certain results. The data shows that from January to August this year, the national coal output decreased by about 10% year-on-year, and the operating conditions of coal enterprises improved. In the first half of this year, the national steel production capacity was more than 13 million tons, and about 30% of this year’s target tasks have been completed; The coal industry has withdrawn a total production capacity of 72.27 million tons, which is 29% of the annual target.

  Classified regulation is based on city policy.

  "destocking" releases potential with "balance"

  In recent years, with the rapid development of China’s real estate, long-term accumulated problems and contradictions are increasingly apparent. The mismatch between supply structure and demand has caused a large backlog of inventory, and the serious urban differentiation has also become a prominent problem.

  The data shows that in February 2016, the area of commercial housing for sale increased to 739.31 million square meters, reaching an all-time high. The construction area under construction will take at least five or six years to be digested, and these stocks are mainly concentrated in cities with sufficient land supply and less market demand.

  The central government regards destocking as one of the five key tasks of supply-side structural reform. Since the beginning of this year, the state has made efforts from the supply side and successively issued a number of policies: vigorously develop the housing rental market, implement both purchase and rent, and allow real estate enterprises to lease housing to speed up destocking; At the same time, in terms of land supply, it is required to moderately increase the scale of land use in areas with tight housing supply and demand, reduce or even stop the supply of housing land in cities with high real estate inventory, and accurately destocking through sub-city policies.

  Some cities with high inventory have also introduced measures according to local conditions to stimulate the release of demand. In the first half of this year, Shanxi, Inner Mongolia, Guangxi, Hainan, Fujian, Anhui and other 16 provinces issued supporting policies for destocking with different efforts, releasing new demand from land, housing lease and shantytown renovation.

  With the joint efforts of various policies, the effect of real estate destocking has initially appeared. According to the data of the National Bureau of Statistics, by the end of August this year, the area of commercial housing for sale nationwide was 708.7 million square meters, which has been reduced for six consecutive months, with a cumulative decrease of about 30 million square meters.

  From the perspective of housing prices, since the beginning of this year, the real estate market in the third-and fourth-tier cities that are at the "freezing point" has achieved initial results. At the same time, the fiery property market has expanded from Guangzhou to Shenzhen at the beginning of the year to second-tier cities such as Nanjing, Suzhou, Hangzhou and Xiamen. The excessively rapid rise in housing prices will not only lead to the digestion of inventory, but also drive the investment enthusiasm of developers, and it is also necessary to be alert to the new inventory that may be brought.

  To this end, according to the actual situation of the real estate market differentiation, the state requires adhering to classified regulation and taking measures according to the city. Since the beginning of this year, some first-and second-tier cities where house prices have risen too fast have stepped up regulation. First, the first-tier cities Shanghai and Shenzhen introduced the property market tightening policy; Then, the regulation of hot second-tier cities increased. In second-tier cities such as Xiamen, Hefei, Nanjing and Suzhou, the government has successively introduced regulation policies, or increased the down payment ratio, or restricted the number of housing units, or made new regulations on land auction.

  In the last two months, the price increase in some cities has been falling, especially after some purchase restriction policies came out, and the previous consumption potential concentrated on releasing a number of housing demand. The price increase in first-tier cities and some second-tier cities has fallen back, and the previous upward trend has been initially contained.

  Destocking is a protracted war, and the pressure still exists. De-stocking should be organically combined with orderly guiding the process of urbanization and the citizenization of migrant workers. Through the "de-stocking" of people’s urbanization, we should gradually improve the differentiated control policies with the central government taking macro and local as the main body.

  Hold the bottom line and squeeze out the foam

  "De-leverage" shows wisdom with "safety"

  High leverage is becoming a lingering worry in China’s economic development. Some corporate bonds in the bond market have defaulted, housing prices in a few cities in the real estate market have risen too fast, and cases in the field of illegal fund-raising have been high. These new situations and problems are closely related to the high leverage ratio, and deleveraging is imperative.

  "Trees can’t grow to the sky, and high leverage will inevitably bring high risks. If it is not well controlled, it will lead to a systemic financial crisis, which will lead to negative economic growth and even ruin the savings of ordinary people."

  In an article in the People’s Daily on May 9, authorities stressed that the most important thing at present is to actively and steadily promote deleveraging in accordance with the requirements of supply-side structural reform. To de-leverage, we should not flood water at the macro level, break rigid redemption in the micro level in an orderly manner, deal with illegal fund-raising and other chaos according to law, and effectively regulate the market order.

  It has become a consensus to abandon the idea of "flooding with water". Authoritative sources pointed out that "in the case that the marginal effect of monetary expansion to stimulate economic growth continues to decrease, we should completely abandon the illusion of trying to accelerate economic growth by loosening monetary overweight and reducing leverage."

  In recent years, the central bank has always adhered to the stability and neutrality of monetary policy, and created a neutral and moderate monetary and financial environment for structural reform. The expected target of M2 this year is about 13%, which is still a sound arrangement.

  The key to deleveraging lies in the enterprise, and the difficulty lies in the enterprise. According to the research data of the National Finance and Development Laboratory, by the end of 2015, the debt level of non-financial enterprises was relatively high, with the debt ratio as high as 156%. Especially in capital-intensive and overcapacity industries, due bonds appear intensively and financial risk exposure increases.

  What should I do? Authoritative sources pointed out that enterprises that really cannot be saved should be resolutely closed, and those that go bankrupt should go bankrupt according to law. Do not engage in "debt-to-equity swap" or "pandering" restructuring.

  Many experts told the People’s Daily reporter that in the process of deleveraging, we must follow the principles of marketization and legalization, and the government should play the role of market builder and social security. Among them, the supply of bankruptcy system is a key step for enterprises to deleverage and restore vitality. Li Shuguang, director of the Research Center for Bankruptcy Law and Enterprise Restructuring of China University of Political Science and Law, believes that this will help traders who break the market credit chain to leave in time.

  In fact, it has always been a wise test to find the greatest common denominator of the market and promote reform as a whole. De-leveraging is a long and arduous process, which requires active, steady and precise policies. The central government clearly linked "deleveraging" and "de-capacity" with the basic reforms of state-owned enterprises and the financial sector. Specific to the case, it may be a feasible scheme that is considered together from the perspective of market, government and social stability and forms a consensus.

  Do subtraction well and do addition well.

  "Cost reduction" benefits entities with "action"

  "Now the joint boarding inspection is completed once, and the annual cost saved for enterprises can reach more than 13 million yuan." The person in charge of Guangdong Sinotrans Shipping Agency Co., Ltd. said. Thanks to the "three mutual" customs clearance reform of the trinity of "land, water and network" in Dongguan, the costs of enterprises have gradually decreased and the market environment has become healthier.

  Enterprises can be profitable and dynamic, and the economy can have lasting development momentum. As one of the five major tasks of supply-side structural reform, cost reduction has entered the stage of tackling difficulties, and the fundamental solution to the task of cost reduction depends on reform and innovation.

  In recent years, the development of China’s real economy still faces high cost pressure in many fields. Most enterprises report that there are obvious problems such as "high institutional transaction cost", "high financing cost" and "heavy tax burden". According to the Report on the Survey and Evaluation of Enterprise Burden in 2015 issued by the SME Development Promotion Center of the Ministry of Industry and Information Technology, 79% of enterprises reported that "labor costs are rising rapidly" and 66% reported that "financing costs are high". In addition, the proportion of enterprises reflecting "heavy tax burden" and "difficulty in recruiting workers" reached 54% and 43% respectively.

  In view of this, the central government regards cost reduction as one of the five major tasks of supply-side structural reform, and proposes to carry out actions to reduce the cost of enterprises in the real economy.

  Since the beginning of this year, China’s cost reduction measures have been continuously enriched, covering decentralization, reducing corporate tax burden, reducing corporate financial costs, comprehensively starting the reform of the camp, reducing logistics costs, and reducing industrial and commercial electricity prices, so as to reduce the burden on enterprises in all directions. In August this year, the state issued the Work Plan for Reducing the Cost of Enterprises in the Real Economy, which made a comprehensive arrangement for reducing the cost of enterprises in the real economy in the coming period, and clearly stated that in about three years, the comprehensive cost of enterprises in the real economy will be reasonably reduced, their profitability will be significantly enhanced, and their industrial competitiveness will be further enhanced.

  At the same time, local cost reduction programs are also being introduced intensively. According to statistics, at present, more than 20 provinces have formulated and introduced cost reduction work plans and targets in light of local actual conditions. Among them, Guangdong strives to reduce the burden on enterprises by 400 billion yuan by the end of this year, Tianjin is expected to reduce the burden on enterprises by more than 58 billion yuan each year, Jiangsu is expected to reduce the burden on enterprises by 100 billion yuan this year, Jiangxi is expected to reduce the burden on enterprises by 50 billion yuan, and Guizhou is expected to reduce the burden on enterprises by more than 70 billion yuan throughout the year … …

  As an important part of supply-side structural reform, cost reduction not only requires the government to increase reform and innovation, but also requires enterprises to "take the initiative" and actively participate in it. The state strongly encourages and guides enterprises to tap their internal potentials, guides enterprise management innovation and lean production, and uses information technology to reduce costs; Strengthen the promotion of advanced technology and encourage enterprises to strengthen target cost management. Only when the external and internal forces are exerted at the same time can the cost be minimized.

  It should be noted that the previous cost reduction policies and measures have begun to bear fruit. According to statistics, this year 1-mdash; In July, the cost per 100 yuan of main business income of industrial enterprises above designated size was 85.83 yuan, down 0.17 yuan year-on-year; The profit rate of main business income was 5.67%, up 0.19 percentage points year-on-year.

  It takes a long time to reduce costs. On the basis of the previous cost reduction results, through the joint efforts of the government and enterprises, the implementation of the cost reduction plan will further reduce the cost of enterprises and inject more kinetic energy into the real economy.

  Innovation drives thinning and bottoming.

  "Make up the shortcomings" and lay a solid foundation with "innovation"

  On September 15th, China launched the Tiangong-2 Space Laboratory with the Long March-2 FT2 rocket at Jiuquan Satellite Launch Center. (Photo by Xinhua News Agency reporter Zhen Zhenhua)

  "Innovation is the first driving force for development. Grasping innovation means grasping development, and seeking innovation means seeking the future. The key to adapting to and leading the new normal of China’s economic development is to rely on scientific and technological innovation to transform the development momentum. "

  In recent years, China’s technological innovations in high-performance computers, manned spaceflight, lunar exploration, mobile communication, quantum communication, Beidou navigation, manned deep diving, high-speed railways, aircraft carriers and other fields have provided strong support for China’s economic and social development. At the same time, we should also see that although the emerging science and technology industries are growing strongly, they are not enough to offset the slowdown of traditional industries, and the backward technical equipment and insufficient innovation ability of enterprises are still the weak links in China’s economic transformation and upgrading.

  As an important part of the supply-side structural reform, the short board is to make up these short boards. The central government emphasizes that it is to improve the "barrel capacity" of China’s economy by deepening reform, implementing innovation-driven, expanding effective supply, promoting the concentration of innovative elements to enterprises, and accelerating innovation in technology, products and formats.

  As General Secretary of the Supreme Leader pointed out: "Promote the sustained and healthy development of China’s economy and society, promote the supply-side structural reform, and implement ‘ Three go, one drop and one supplement ’ The task must be a fundamental change in the endogenous motivation and vitality to promote development, and shape more leading development driven by innovation and giving full play to the first-Mover advantage. "

  Since the beginning of this year, many provinces in China have issued specific action plans to "fill the shortcomings" in supply-side reform, with an investment scale of more than one trillion. One of them is the transformation and upgrading of traditional industries. For example, Guizhou has proposed that 70 billion yuan will be invested in technological transformation this year, while Sichuan has allocated 1 billion yuan of provincial industrial development funds for technical transformation and technological innovation subsidies. Shanghai proposes to strive to form a high-quality, sustainable and dynamic industrial development pattern by 2020.

  On the other hand, we should vigorously develop strategic emerging industries. For example, Zhejiang mentioned that it should vigorously develop seven major industries, such as the core industry of information economy, financial industry and high-end equipment manufacturing industry; Guizhou will focus on the development of big data industry, and the development goal is that the total scale will increase by more than 20% annually. Shanghai said that it is necessary to give full play to the overall coordination role of Zhangjiang National Independent Innovation Demonstration Zone, explore the establishment of cooperation and exchange mechanisms among industrial parks in this city, and better promote the project landing and industrial layout optimization.

  If you have extraordinary merits, you must treat extraordinary people. "Talent is the foundation of innovation, and innovation-driven is essentially talent-driven." General Secretary of the Supreme Leader emphasized that whoever has first-class innovative talents will have the advantages and leading power of scientific and technological innovation. It is necessary to select and use the best talents in the world, implement a more active policy of introducing innovative talents, and gather a group of leading talents who stand at the forefront of science and technology in the industry and have international vision and ability. The important conclusion of the Supreme Leader General Secretary profoundly reveals the relationship between talents and innovation, points out the breakthrough and focus of innovation-driven development strategy, and needs to fill the shortcomings of innovation-driven talents in China.

  In March this year, the Central Committee issued the Opinions on Deepening the Reform of the System and Mechanism of Talent Development, proposing a number of measures to speed up the construction of a strong country with talents, to stimulate talents to innovate and create entrepreneurial vitality to the maximum extent, and to gather outstanding talents from all walks of life into the cause of the party and the state to provide strong talent support for realizing the goal of "two hundred years".

  Since then, all parts of the country have also introduced relevant talent policies to reform the system and mechanism of talent development. A series of reform measures are put forward in the aspects of management system, introduction and use, training support, evaluation flow, incentive and guarantee, etc., so as to stimulate talent innovation and create entrepreneurial vitality to the maximum extent and provide strong talent support for innovation drive.

  Innovation is an inexhaustible motive force for human development, and innovation is the soul of national progress. As long as we in Qi Xin work together to fill the shortcomings, implement the innovation-driven development strategy, build an innovative country, and unswervingly follow the road of strengthening the country through science and technology, we will surely realize the goal of China’s great national rejuvenation.

  The five major tasks of "three to one, one reduction and one supplement" are the breakthrough of supply-side structural reform. Deepening reform in an all-round way is the fundamental driving force for promoting structural reform on the supply side.

  "At present and in the future, it is the peak period for comprehensively deepening the reform and the crucial period for implementing the reform task. The task of grasping planning, overall planning and implementation is still arduous and arduous." Facing the future, General Secretary of the Supreme Leader put forward new tasks and requirements at the 27th meeting of the Central Deep Reform Group.

  "Only when it is difficult is it more brave; Only when it is done, it is precious. " Entering the "Wanshan Circle" of the new normal of economic development, when encountering problems, we must show the courage of "opening roads on every mountain and bridging bridges when encountering water". Only by vigorously deepening reforms in an all-round way can we "decorate this mountain and look better today".