Dozens of dead birds fell from the sky! A rare scene on the streets of Russian cities leads netizens to speculate.

  Russian video screenshot today

  Overseas Network September 22ndAccording to the news of "Russia Today" on the 21st, some pictures and videos have been circulated on Russian social media platforms recently: a street in Barakovo is full of dead birds. This rare scene triggered a series of brain hole conjectures by netizens.

  According to reports, this incident occurred in Barakovo, Saratov State, southwestern Russia, which is famous for its large nuclear power plant. According to videos and pictures uploaded by Russian social media users, local residents witnessed the bodies of dozens of dead birds scattered on a road.

1600758482562342.png

  Source: Russia today

  Below the video, Russian netizens gave many conjectures about why dead birds fell from the sky. Some people blame it on natural phenomena, such as a strong wind or an accidental collision between two birds. Others think that fireworks and exhaust gas from factories may cause a large number of deaths, and some even say that it is related to 5G equipment, although this technology has not yet entered Russia.

  "At the beginning of the nuclear disaster TV series Chernobyl, all the birds died." A comment with the highest praise linked the incident to the American HBO hit drama. The animal medical department of Saratov State is currently investigating this incident, which some people think may be related to bird flu. (Overseas Network Zhang Qi)

Btc china officially closed the recharge function expert today: prohibiting bitcoin platform transactions does not conflict with vigorously developing blockchain

  Yangguang. com BeijingSeptember 27 th news (Reporter Liang Shuang) Today,noon12:00,Btc china officially closed the digital assets and people’s bank recharge function..Btc china announced on its official website today that it will close the digital assets and people’s bank recharge function at 12:00 noon on September 27th, Beijing time.;Close all trading functions at 12:00 noon on September 30th..

  We must realize that shutting down the virtual currency exchange and prohibiting bitcoin platform transactions are not in conflict with the current development of blockchain!"Director, Research Center for Financial Technology and Internet Security, Renmin University of ChinaYang Dong told reporters that China encourages innovation in blockchain technology, but it mustExpel financial crimes such as pyramid schemes and illegal fund-raising by using virtual currency trading platforms under the guise of blockchain.suchIn order to create a healthy and good financial technology ecological environment for the development of blockchain applications.


  Eight-year inflation5 million times to close the platform to prohibit RMB speculation in Bitcoin

  SeptemberOn the 4th, seven ministries and commissions, including the People’s Bank of China, jointly issued the "Announcement on Preventing the Financing Risks of Token Issuance", characterizing ICO as illegal public financing.,And suspend all transactions.. The central bank stressed that all kinds of token issuance financing activities should be stopped immediately.

  Subsequently, btc china, the three major bitcoin trading platforms in China,OKCoin currency line,Firecoin. com announced that it would stop trading.

  As to why the btc china trading platform was closed,Yang dongAttributed to"Seven deadly sins of virtual trading platform": lack of legal business license, inflated prices, illegal acts such as money laundering and evasion of foreign exchange control, pyramid schemes and fraud, insider manipulation, technology and confidence security, and secret network transactions.

  Vice President, School of Finance and Finance, Renmin University of ChinaZhao Xijun stressed that the closure of the China Bitcoin trading platform only prohibited the transaction between Bitcoin and RMB, in case the RMB was used to speculate on Bitcoin, which caused the price of Bitcoin to be artificially high.

  whatBitcoin that came out in 2009, eight years.between/separate/space in between/roomSoaring upMore than 5 million times, as if driven by bitcoin.Getting rich overnight is no longer a dream. This also gives some lawless elements an opportunity to seize people’s psychology of getting rich quickly and concoct various pyramid schemes.

  According to relevant media reports,A Bitcoin payment platform in Hong Kong in 2015On suspicion of using virtual currency for pyramid schemes,Involving up to3 billion Hong Kong dollars. According to the platform, investors buy bitcoin mining contracts for 400,000 yuan, earn bitcoin every day, return their money in about 4 months, and earn an additional 600,000 yuan a year.Criminals use the funds invested by later investors to pay early investors,Once no new investors join or the organizers suddenly lose contact, investors will suffer heavy losses.

  Virtual currencies such as Bitcoin lack a clear value base, there is no economic fundamentals to evaluate the supply and demand situation and intrinsic value of Bitcoin, and the market speculation atmosphere is strong, resulting in drastic price fluctuations, which will cause investors who blindly follow the trend to suffer losses."Yang Dong said.

  All countries have different levels of supervision on Bitcoin.

  In 2013, the People’s Bank of China, the Ministry of Industry and Information Technology, the China Banking Regulatory Commission, the China Securities Regulatory Commission and the China Insurance Regulatory Commission jointly issued the Notice on Preventing Bitcoin Risks, stating: "Bitcoin should be a specific virtual commodity, which does not have the same legal status as currency, and cannot and should not be used as currency in the market.”。

  For a long time, Bitcoin has been characterized as a virtual commodity rather than a currency in China, so the financial regulatory authorities have not imposed necessary restrictions and supervision on it.At present, China’s domestic virtual currency trading platform lacks relevant legal business licenses, which leads to the virtual currency trading platform drifting away from the existing regulatory system, and in fact there are huge business risks."Yang Dong told reporters.

  Yang Dong said,The state has repeatedly stressed that it is necessary to put the prevention of financial risks in the first place, andICO has already seen the phenomenon that "bad money drives out good money", thereforeRegulatory pairICOgo on"one size fits all"alsoAs expected.

  Zhao Xijun also holds the same view. He said that although Bitcoin has decentralized characteristics, every country will supervise it, but in different forms."China’s current economic construction still needs to invest a lot of money, but nowThere are many people who take money to speculate on bitcoin.Not only did it not create beneficial value, but it also occupied financial funds, so it is more necessary to have corresponding supervision."

  Up to now, most virtual currency trading channels in China are basically closed.

  Close the trading platform transferOver-the-counter trading raises concerns

  "nowTrader of bitcoinMay chooseSome foreign trading platforms trade, while others maywillChange careers, or go abroad to be a platform.."Trading platform transferred to foreign countries will behowappearancedevelopZhao Xijun said,no matter whatexistDomestic or foreign?, the platform is subject toSupervisionThat’s for sure.,"An unregulated platform will not have a legitimate transaction and development will be constrained."

  At the same time, will it lead to a large number of over-the-counter transactions if standardized trading platforms are prohibited from conducting business?Vice President of China technology and finance Law Research AssociationDeng Jianpeng expressed the same concern.In view of the decentralized nature of Bitcoin, veryIt is difficult because the regulator has a decree.inCompletely banned in reality. As long as investment demand exists, bitcoin transactions are forced to dissociate from some limited formal institutions and enter OTC transactions.,The relevant ban has objectively become the entry of bitcoin transactions.Dark webA booster."

  China should strengthen the technology-driven supervision of virtual currencies such as Bitcoin, use blockchain, big data, cloud computing and other means to strengthen the traceability of virtual currencies such as Bitcoin, monitor the fluctuation of the overall market, and improve the real-time tracking of capital flows."Yang Dong said.

  Deng Jianpeng pointed out that,The funds of customers and trading institutions and bitcoin should be effectively isolated.canPrevent trading institutions from misappropriating customers’ funds or bitcoin privately.ofRisk.

Beautiful life-the great love of Liu Fang, a blind female teacher

  At the beginning of last month, Liu Fang’s autobiographical youth inspirational novel Pomegranate Qingqing, which was conceived and written in three years, was published.

  This 170,000-word novel, with the western rural education in the early 1990s as the background, depicts the ideals, work, love and friendship of a group of young teachers engaged in rural education. Among them, there are not only daily stories of Liu Fang and her students, but also Liu Fang’s experience in rural education.

  "Someone asked me what novel I wrote when my eyes were out of sight, and who read it. I firmly say, write to yourself, to the discerning, to the blind, to those who have gone through youth and have dreams, to see a lost youth and to see a bright world in the eyes of the blind. " Liu Fang wrote this in the preface to Pomegranate Green. She hopes that this book can bring more teachers’ college students and future teachers touch and think, and let more people pay attention to rural education.

  Not long ago, our reporter walked into Liu Fang’s new home in Dijing Jiayuan Community, Baiyun District. The sunshine from the balcony makes the clean and tidy room particularly bright. Liu Fang is wearing a long cotton dress embroidered with white flowers and a black belt with a golden metal chain. Her long hair is tied in a low ponytail behind her head, and she walks slowly from the room with a smile on her face, which is gentle and beautiful.

  She warmly greeted us to sit down in Mandarin, which had not changed her accent. Although her eyes were invisible, she was very energetic. During the interview, her humorous and joking words made us laugh again and again.

  ★ Character file

  Liu Fang, born in 1970, was born in Hubei. At the age of 5, she and her mother came to Baiyun District with her father to support the construction of the third line in Guiyang. He used to be a first-class Chinese teacher in Baiyun No.3 Middle School in Guiyang, and now he is a psychological counseling teacher in this school. Director of China Disabled Persons’ Federation Blind Literature Association, member of Guizhou Disabled Persons’ Federation.

  Rooted in rural education for 21 years, he began to lose his sight gradually due to retinitis pigmentosa in 1997, but he still insisted on cultivating the three-foot platform. Won the title of the second "Moral Model of Dedicated Service in Guiyang" and "Good People Around Guiyang" in 2010.

  ★ Dialogue with Liu Fang

  Reporter: Although you have lost your eyesight, you are so optimistic, humorous, cheerful and strong. What is the biggest pain you face?

  Liu Fang: Actually, I am not optimistic myself, but I am optimistic and strong for others. I just found out that I had a great psychological impact when I was sick, and I couldn’t sleep at night. It was very painful to think about what parents, children and husbands should do if they were really blind in the future.

  When I encounter specific difficulties, I will also be very painful. For example, other teachers use pens to correct papers and exercise books quickly, but I have to get close to see them clearly. I feel that such a simple thing can be so laborious; When I accidentally fell into the ditch while walking, I would feel so sad.

  When my eyesight is declining and my son is growing up, I find that other pains are not pains, and the most painful thing is not to see what the child looks like. Because the most selfless love in the world is maternal love, how can you show maternal love when children can’t see it? After my son was six or seven years old, I didn’t know what he looked like. I heard that he was handsome and heavy-eyed, but I couldn’t see him.

  Everyone has their own ideals, but I can’t see, and I can’t do many things I want to do. I still feel very sorry.

  Reporter: You wrote Pomegranate Green to appeal to the society to pay attention to rural education and rural students. What do you think rural education needs now, and what should society and individuals do?

  Liu Fang: I have been engaged in education in rural areas for 21 years, and I really feel a lot. At present, the unbalanced development of education is most prominent in rural areas, unlike the schools in the city, which are very balanced in terms of teachers, hardware and equipment.

  I think rural education needs teachers first. At present, many normal college students have no firm belief in teaching in the countryside. If every normal student is unwilling to go to the countryside, how can the teachers in the countryside be balanced?

  Secondly, public opinion should have more positive publicity on rural education. Nowadays, we always promote good famous schools and famous teachers, and few people pay attention to why we can’t build a good school in the countryside and lead famous teachers to the countryside. Instead, the countryside has trained a good teacher and sent it to the city, so public opinion has neglected the propaganda of rural education.

  Third, rural students need to be concerned. Now, in the class where I am the deputy head teacher, 26 of the 44 children are left-behind children, and 30 of the 50 children in a class in the school are single-parent families. Who will supervise and care about their mental health after returning home? Many children go to Internet cafes and are swallowed up by the demons of many black Internet cafes in society.

  The turning point of life from "white" to "black"

  When she was in Guiyang Teachers College, Liu Fang was a little night blind, but she didn’t pay much attention. In 1993, at the age of 23, she was assigned to Baiyun No.3 Middle School (then known as Maijia Middle School) as a Chinese teacher and a class teacher. She was absorbed in her work and didn’t take night blindness seriously.

  However, night blindness is getting heavier and heavier, and ripples begin to appear in front of your eyes during the day.

  One day in August 1997, she came to the provincial doctor. "You have retinitis pigmentosa. This is a difficult medical problem in the world. There is no medicine and surgery to cure it. In the future, you will slowly lose sight and become blind. " The doctor’s conclusion, like a bolt from the blue hit Liu Fang on the head, she was stunned and her legs and feet were weak …

  After returning home, Liu Fang did not tell her family about her illness. "Some pains will be magnified when they are spoken, which will make more people suffer together." She works, does housework and takes care of the children as usual, but with the aggravation of eye diseases, she will get caught on the edge of the bowl and the table when she is picking vegetables, even if she is equipped with myopia glasses.

  In 1999, Liu Fang’s invisibility spread from night to day. She wanted to see the most beautiful scenery before she went completely blind, and went to the World Horticultural Exposition being held in Kunming alone. Up to now, she still remembers the beautiful scenery that made her "amazing".

  In 2000, the family knew about Liu Fang’s illness. In order not to let her family worry too much, she tried to make herself stronger.

  In 2006, Liu Fang got a disability certificate. But she thinks that although her eyes are disabled, she can still work and take care of herself. "I am not invisible at once, and many living habits are gradually formed." She walks freely at home now, washing clothes, cleaning and bathing dogs by herself. She is not blind at all.

  Don’t give up the "three-foot podium dream"

  "My primary school teacher taught me love, my junior high school teacher taught me rigorous scholarship and strict requirements, my senior high school Chinese teacher taught me to read, love books and revel in teaching, and my college literature introduction teacher made me understand that I should constantly cultivate myself." Liu Fang said that when I first joined the work, my goal was to "be a good teacher like my favorite teacher".

  Therefore, she never gave up the "three-foot podium dream".

  In September 2001, after reading Jin Yong’s the legendary swordsman, Liu Fang could hardly see clearly. She began to listen to books on MP3 and radio, and installed software for the blind on the computer to read books. In a year, she "read" more than 20 books.

  Before, Liu Fang memorized all the key points and difficulties in the key articles of Chinese textbooks for junior high school for three years with her remaining eyesight.

  She explored a set of her own teaching methods, such as composition class. Her composition comments are very rich, and some students write "Miss Liu, I look forward to reading comments" at the back of the composition. Later, it was very difficult to correct the composition, so she took the students’ compositions to the classroom and let them read them first, and then the whole class commented, revised and graded them together …

  When writing on the blackboard is difficult, she takes advantage of her strong imitation ability to combine the stories and jokes she has heard with teaching and tell them to students vividly. Speaking, learning, teasing and singing in cross talk, life, Dan, purity, ugliness in Beijing opera are also skillfully used in teaching by her. There is always laughter in class, and students say, "It’s very happy to attend Teacher Liu’s class."

  During her 21-year teaching career, Liu Fang has been a class teacher for 14 years, and most of her classes are "double-poor classes" and "problem classes". However, in the senior high school entrance examination, these classes often ranked first in the parallel classes of the school, especially in the 2005 senior high school entrance examination, and the top three scores were all in the classes she brought.

  Transform into a "spiritual mentor"

  In June, 2008, the last senior high school entrance examination for students led by Liu Fang ended. Since the beginning of the new semester, she has stopped taking classes and teaching Chinese, but has transformed into a psychological counseling teacher in the school.

  "I can’t see with my eyes, and I can’t change my exercise books, compositions and test papers. The new Chinese textbooks have changed and become more numerous. If I continue to teach, I will teach a language that is lacking." Although it was painful to give up her beloved Chinese teaching, with the encouragement of school leaders and colleagues and the trust of students, Liu Fang chose to transform.

  "Some people don’t need you to help them solve their problems. They just want to find a psychological spillway." To this end, Liu Fang had the idea of establishing a "growth record bag" for students. The students designed the cover of the file bag themselves and put their hearts in it. "Just put the thoughts and secrets in it and let it go."

  Nowadays, in Liu Fang’s psychological counseling room, rows of "growth record bags" with different covers are neatly placed. Some students took them away after graduation, and some still stayed in the psychological counseling room. There have been hundreds of them in recent years.

  "Some children came to me with psychological problems. After giving them counseling, the teacher told me that the child was much better, and I was particularly fulfilled. This is my happiest thing." Every day, many students come to Liu Fang’s psychological counseling room to chat and talk with her.

  Every semester, Liu Fang will attend classes in 25 classes in the whole school at least twice, give psychological counseling to students on common problems, give some lectures irregularly, and occasionally be invited by other teachers to be a guest teacher of composition. Every week, she will go to the moral lecture hall of the rural children’s palace to tell students moral stories.

  Support the blue sky of students with love

  "Liu Ma, how are you recently? You should take care of yourself! " Hu Xin often calls to care about Liu Fang, and sometimes buys a lot of fruit to visit her at school.

  He is a student of Liu Fang’s class of 2003, but he dropped out of school in the second day of junior high school to work. "Teacher Liu is very kind to us. After I dropped out of school, she always advised me to continue studying. Now I regret giving up my studies, but I am very grateful to Teacher Liu for her love for me." Now 27-year-old Hu Xin drives an excavator in Baiyun District, and often helps Liu Ma. Liu Fang wants to refuse, so he says, "Teacher Liu, I am your son, and we are all your sons. It is right for her to help her."

  "Children will encounter troubles when they grow up, especially left-behind children, children of floating population, children from single-parent families, and students with learning difficulties. Using’ love’ can help them and give them strength and courage." As long as students are found to have difficulties, Liu Fang will help them, donate clothes and school supplies, and help them pay tuition and clothing expenses.

  Yuan Fengmei unfortunately became an orphan in the third grade. Liu Fang approached her, comforted her, supported her and gave her family warmth. A few years later, she was admitted to Beijing Normal University and chose to be a teacher. Now she often comes to see "Liu Ma" as a teacher in Huaxi Tsinghua Middle School. "Last year, I had surgery and she stayed with me for one night. In the morning, she quietly put 300 yuan under my pillow and wrote’ My daughter gave money to my mother’." Liu Fang said.

  Today, Liu Fang is still as popular as ever in Baiyun No.3 Middle School. Before class, the students will take the initiative to pick her up to the classroom. If she appears in class in advance, the students will scream with surprise.

  Simple life and devoted writing

  Every day, after getting up and eating breakfast, Liu Fang went downstairs and went to school with her colleagues who came to pick her up for work. After school in the afternoon, she was sent downstairs by her colleagues. After having a rest after dinner, she will exercise on the treadmill on the balcony for an hour, take a hot bath, sit quietly on the floating window of the bedroom and start writing novels …

  This is Liu Fang’s life now, simple but full.

  "I like writing. In the past, I mainly wrote prose and poetry. Later, I listened to more novels and began to write novels myself." Liu Fang said that her second autobiographical novel Ten Years of Flowers has written 50,000 words. She arranged chapters according to the flower language. The first chapter "Roses Bloom" wrote about the time of love, the second chapter "Lilies Bloom" wrote about newly married life, the third chapter "Sunflowers Bloom" wrote about the birth of children, and then there was "Jasmine Bloom" …

  She said that she should write down her marriage, family and love in the ten years that she could not see from sight.

  ★ She in their eyes

  Zhu Weiran (son of Liu Fang): In my heart, my mother is both strong and fragile. I want to be my mother’s "little crutch" all my life.

  Ye Zhiya (Vice President of Baiyun No.3 Middle School): Liu Fang is an excellent teacher with a strong Chinese foundation. Although she can’t see with her eyes, she still insists on attending classes, which is amazing and admirable. She regards the school as her home, and she is also very enthusiastic about her colleagues. She can remind me of something difficult to say in a kind way, and she is a very wise person. She cares about her students very much, and her classmates like her very much, calling her "Liu Fang’s mother".

  Zhou Libo (Liu Fang’s student): "Liu Fang’s mother" is a very kind and strong person. She is very kind to every student. She can find the bright spots in us. She teaches Chinese best. She moves us with her heart and influences us with love, which brings us a lot of fun and warmth. She is brave in the face of life and full of positive energy, which deeply affects us. Thanks to fate, I met such a good teacher. Besides my mother, she is the person I admire most.

  Mao Yanhong (colleague of Liu Fang): Liu Fang is very thoughtful in teaching. She often gives us guidance in teaching methods and treatment of students. Her composition class is very distinctive. It’s really a pity that she can’t teach Chinese now. She has an open mind and a good attitude. She will lend a helping hand whenever her colleagues need help. She is charitable and enthusiastic about public welfare, and she is a person who takes pleasure in helping others.

Apocalypse of the Great Plague of the World: Polio: After dealing with human beings for more than 3,000 years, what is the "resurgence" of this mysterious virus?

◎ Science and Technology Daily reporter Zhang Jiaxing

"At the hospital, the doctor took him away from us soon. I never saw my son again. He died alone like that. We had no chance to say goodbye to him at all. Now there is only his wardrobe and tropical fish …"

The grief and separation described in the father’s intermittent gibberish in the novel Nemesis really and frequently occurred in North America, Europe and other places in the first half of last century.

The source of all tragedies is a virus called poliovirus. Thousands of infants and young children developed fever and inflammation for unknown reasons at first, and then suddenly they could not breathe spontaneously, were paralyzed and even died. In the classroom full of children’s voices in the past, several seats are vacant every day, some because of isolation, some because of illness, and no one knows which day "you at the same table" will disappear. Historical pictures show that in 1944, a sixth-grade classroom in Milwaukee, the largest city in Wisconsin, USA, was almost empty on the first day of school, and a teacher only taught one student. This scene is embarrassing.

On the other side of the city, the huge cylinder "iron lung" has "eaten" more and more children to help them breathe. Some people walk out of the "iron lung", some people fail to walk out alive, and some people spend the rest of their lives in the "iron lung", with their limbs and bodies in jars, only showing their heads to eat, drink and breathe …

Image source: vision china

According to records, on June 17th, 1916, new york officially announced the existence of epidemic polio infection. That year, the first polio epidemic broke out in new york, with more than 9,000 cases and 2,343 deaths. The polio epidemic in 1952 was by far the worst, with 57,628 cases reported in the United States alone.

Searching for "patient zero" thousands of years ago.

Who was the first "patient zero" infected with polio virus?

The most famous origin comes from the lithographs in ancient Egypt. A lithograph of the 18th dynasty in ancient Egypt (1403 -1365 BC) depicts a person with muscular atrophy in his right leg, which is regarded as the earliest verifiable document reflecting the pathological state of polio.

There are also manifestations of clinical manifestations of poliomyelitis in TCM books. The earliest record is found in Huangdi Neijing, such as Su Wen Wei Lun, which says, "The five internal organs are hot, which can make people sick and flaccid, and the cover is hot inside and flaccid outside."

Patients with polio sequelae in ancient Egyptian lithographs. Image source: shell

People know that the existence of poliovirus is only a short hundred years, but poliovirus has accompanied the evolution of human society like a ghost. The age is so long that the pursuit of polio virus zero infection is meaningless.

It can’t be traced back to the first "intruder" in the whole human society, but in some parts of human society, either because of the fear brought by the unknown, it is necessary to find an outlet to vent, or because of unspeakable political purposes, people will offend each other and even fight for who is the "patient zero" who brought it.

Gao Xi, a professor of history at Fudan University, pointed out in a speech that in the dark European Middle Ages, the scale, duration, coverage, number of deaths and variety of diseases that ravaged the European continent were unprecedented. Infectious diseases, including typhoid fever, smallpox, polio and scarlet fever, spread from one country to another and soon spread in Europe.

Countries go to war and blame each other for this. Among the people, rumors spread everywhere. Witches, Jews and children … Any group that is considered to be different may cause public anger at any time because of a rumor and be pushed into the painful abyss of publicly offending.

"At that time, a more common and excusable statement was that Columbus and his companions brought diseases from the New World to Europe and then spread them all over the world." Gao Wei said.

Ignorance leads to rumors and conviction. The haze of the virus enveloped the European continent at that time, and at the same time, human ignorance made the disaster spread like a virus.

Draw a circle and search for the cause of disease for a hundred years.

At first, people couldn’t relate the figurative and mechanized symptoms of sudden muscle paralysis and limb paralysis to a tiny microorganism, which is why polio has another name: polio.

At one time, polio was considered to be congenital and acquired. There was a secular view that children with polio had problems during embryo gestation, and even it was attributed to ghosts and gods. As a result, generations of polio patients had argued about their rights to get married and have children as adults for nearly half a century.

Back in the 20th century, before the Russian pathologist ivanovski discovered the virus, people knew nothing about this microorganism that could not be seen through the optical microscope. At that time, the disease was called: tooth paralysis, infantile spinal paralysis, primary paralysis of children, degenerative paralysis, anterior horn myelitis, early morning paralysis, etc., and it had no "half a cent" relationship with the virus.

In 1789, a British doctor named Michael Underwood made a clinical description of polio, which he called "weakness of lower limbs".

In 1840, Jacob von Heine, a German orthopedic surgeon, first separated the paralysis caused by polio from other forms of paralysis, calling it polio.

In 1887, Karl Oskar Medin, a Swedish scholar, went out to study individuals and regarded them as epidemics. He recorded an epidemic situation in Stockholm from an epidemiological point of view, and reported the epidemiological characteristics and nervous system complications of polio for the first time.

It was not until 1908, 10 years after the concept of Virus was accepted, that Austrian-born doctors Karl·Landsteiner and Erwin·Popper obtained samples from the central nervous system tissues of patients after death, and then isolated the virus by inoculating monkeys, finally associating paralysis and paralysis with the virus, and drew a closed-loop "circle" in finding the cause.

However, up to now, the closed-loop "circle" of polio caused by virus still can’t erase the prejudice brought by this terrible disease, especially the mutilation it brings is clearly visible, which will make people wonder whether it may be inherited in future generations or associated with "bad luck" regardless of scientific objectivity.

Together, NATO and Warsaw Pact are both healthy covenants.

In the summer of 1921, a cluster of small particles of poliovirus with a size of only 20 nanometers and a icosahedron swam in the water near Campobello Island on the Atlantic Ocean. Small particles drift with the tide, and their surrounding environment is as leisurely and quiet as the earth in ancient times.

A 38-year-old man dived into the water to enjoy the beauty of nature. A small wave came, and the small particles trapped by the sea water entered the man’s mouth and nose.

In just one day, the virus reached the man’s local lymphoid tissue, such as tonsils and other places to multiply and grow; Then the virus further invaded the blood stream, and on the third day, it reached various non-nerve tissues, such as heart, kidney, liver and pancreas, and propagated. The antibodies in the man’s body didn’t have time to stop this powerful offensive of the virus, and watched the virus break through the "blood-brain barrier" and go straight to the central nervous system.

After this trip, the man began to have incontinence, fever and facial paralysis. The paralyzed part began to spread from the hip, and gradually his legs were completely paralyzed, and then his waist … He was franklin roosevelt, who was later elected president of the United States. He was paralyzed for life from the waist down because of polio virus.

His infection and illness brought panic about this virus in the United States in the short term, but in the long run it sounded the "assembly number" for fighting polio virus.

With the emergence of vaccinia to contain smallpox, vaccines have become the "killer" for human beings to deal with viruses. Vaccine makers start with real viruses and try to eliminate their toxicity, so as to produce vaccines.

In 1953, the swimming pool in Elmira, New York, had a sign indicating that it was closed due to polio. Image source: shell

At the American Public Health Association conference in 1935, two groups of researchers reported their experiments on polio vaccine. In the first group of about 10 thousand children vaccinated, five died of polio and ten were paralyzed. There was no control group in this group of experiments, but John Ke Ermo, who led the experiment, said that the infection rate would be higher without vaccination. Such speculation without factual data made the scene in an uproar.

The second group is Maurice Brodie of new york University. One of the 7500 people vaccinated with the vaccine he developed was infected with polio; One of the 900 people vaccinated in the control group was infected with polio. Although the data is statistically significant, when the audience learned that the infection in the vaccinated population was caused by the vaccine, they all condemned Brody’s research for making healthy people suffer from polio.

Shortly after the report, Brody lost his position at new york University and was found to have committed suicide at home.

The research of vaccine is tortuous, but the scientific spirit and unremitting efforts will inevitably push forward the research and development of vaccine.

On April 12, 1955, the Journal of salk reported an exciting news with a full page: "’s vaccine works! 》(《SALK’S VACCINE WORKS! 》)

In 1947, jonas salk, an American scholar, set up a three-person research team to jointly overcome the problem of polio. Unlike most researchers who studied live attenuated polio vaccine at that time, salk’s research used inactivated virus as vaccine.

In the United States in 1952, under the threat of epidemic disease, the scale of human trials of vaccine research and development continued to expand. Salk’s vaccine was tested on 1.8 million children, making it the largest medical experiment in human history at that time. Almost the day after the test results were announced, millions of children across the United States were vaccinated against polio.

The debate between "dead" vaccine and "live" vaccine has not stopped because of large-scale vaccination.

Albert Bruce Sabin, who is developing research and development in parallel with salk, insists that only when the live virus enters the human body can the vaccinated people get immunity.

However, Sabin’s "live" vaccine was born a little late. When he developed an attenuated polio vaccine, salk’s vaccine had become the mainstream of the United States, and the government no longer supported his project, so he had to cooperate with other countries.

Disease is not political, and science has no borders. The research and development of attenuated polio vaccine spanned the two political and military camps "North Atlantic Treaty Organization" and "Warsaw Treaty Organization". In 1959, with the support of the Soviet Union, Sabin completed a large-scale clinical trial involving 10 million people, which verified the effectiveness, safety and accessibility of the vaccine.

Ark, leading billions of people away from polio.

In 1950s, poliovirus also occurred from time to time in all parts of China. Even if the weather is sultry, families will let their children stay at home, because there is an invisible and frightening polio virus outside, which will make children disabled after a fever. What is even more frightening is that this virus can be invisible like a "ghost", and healthy people who seem to have no symptoms may also carry it.

At that time, which of the three polio viruses was prevalent in China had not been determined, and the etiology and serology research was almost zero. In 1957, Gu Fangzhou, a scientist from China, led a team to isolate poliovirus from patients’ feces in 12 cities across the east and west, and found that the three types of virus had different characteristics. Through a large number of clinical practice studies, the popular virus types in China were determined, and the laboratory diagnostic criteria of poliovirus were established.

A large number of cases obtained from the investigation made Gu Fangzhou more and more worried. He reported to his superiors that if the incidence of polio was not high, the prevention work could be carried out slowly, but now the incidence is high, and a big outbreak will eventually occur somewhere in a certain year. The outbreak in Berlin in 1947 was a warning, and the pandemics in Nantong in 1955 and Wenzhou in 1956 in China have also sounded the alarm.

In 1959, Gu Fangzhou was ordered to go to the Soviet Union to study the development method and production technology of polio virus vaccine. He found that the existing technology was good, but neither the cost nor the inoculation period was suitable for China at that time. In Gu Fangzhou’s mind, public health should not be "bookish" at all, and any work should be useful and beneficial to the people.

At the international conference on polio vaccine in 1959, Gu Fangzhou, who is good at learning, made it clear that vaccines can be divided into "dead" and "live", and that dead vaccines are safe, but they will not form an immune barrier in human body. Attenuated live vaccines may theoretically restore their virulence, but they can become natural vaccines and form an immune barrier.

With the courage and rational judgment of scientists, Gu Fangzhou made a choice for all the people of China. He wrote to the Ministry of Health at that time, suggesting to choose an attenuated live vaccine that was not proved to be safe and had no mature production process, and personally brought the virus back to China from the Soviet Union.

Gu Fangzhou Image Source: Voice of China

In December, 1959, the polio live vaccine research collaboration group was established with the approval of the former Ministry of Health, with Gu Fangzhou as the team leader. Vaccine research and development started from scratch, and the team overcame the difficulties of material shortage and harsh environment, and finally got a vaccine sample. With the start of clinical trials of vaccines, it becomes a problem who will take them first.

At the risk of possible paralysis, Gu Fangzhou drank a small bottle of vaccine solution, and the rest of the lab joined the experiment.

The vaccine is harmless to adults, but how safe is it for children? "At that time, my son Xiaodong was just under one year old and qualified." Gu Fangzhou’s oral memory history records: "My own children don’t eat, let others eat, which is not very righteous."

With the development of clinical trials of vaccines, the epidemiological data of 2 million children after taking vaccines show that the epidemic peaks in Shanghai, Tianjin and Qingdao have basically disappeared, and domestic vaccines are safe and effective biological products to prevent polio epidemic.

China polio eradication confirmation report signing ceremony. Image source: Voice of China

In Gu Fangzhou’s polio immunization strategy, every child in China cannot be left behind. The oral vaccine rate should reach 95% to form an immune barrier. This means that children who are far away from the Tibetan Plateau, the desert in Xinjiang and the deep mountains in Guizhou must enter the protective barrier without exception. If there is a slight omission, the virus may recur. At that time, there was no cold chain, so it was very difficult for vaccines to circulate effectively in the country in a short period of time. The local method of mixing popsicles with wide-mouthed thermos flask is not very effective.

According to Biography of Gu Fangzhou, Gu Fangzhou, who came home after work, was still thinking about the immunization strategy. His son looked at him. He picked up the candy on the table and shook it in front of his son. His son held out his little hand urgently to make him laugh. Sugar! Gu Fangzhou started the research on vaccine sugar pills. He developed the polio vaccine "Sugar Pill", which made China enter a polio-free era.

In 2000, the World Health Organization announced that polio had been eradicated in the western Pacific, which was closely related to the effective immune barrier formed by polio vaccine in China with a population of more than one billion.

Play around and be alert to the resurgence of sophisticated viruses.

Extinction, doomsday, end …

Since April 8, 1994, when the World Health Organization announced that polio was basically extinct, a large number of reports used similar words to summarize the fate of polio virus.

However, contrary to expectations, polio has never become one of the few infectious diseases that can be eliminated.

In 2000, Cape Verde reported 33 cases of acute polio, including 7 deaths.

In recent years, there have also been cases of infection in Pakistan, and the number of cases has dropped from 306 in 2014 to 54 in 2015, 20 in 2016 and 8 in 2017.

By 2018, less than 30 cases of naturally occurring polio had been reported in Afghanistan and Pakistan.

On March 10th, in Mazar-e-Sharif, the capital of Balkh province in northern Afghanistan, a health department worker vaccinated children against polio. Image source: Xinhuanet

However, according to Science, workers found the virus in a vast area of Pakistan. This disturbing latest discovery shows that it still exists in the environment and is far from disappearing.

Will this virus, which has been dealing with human beings for more than 3000 years, resurface?

As far as the virus itself is concerned, one of the secrets that it has lasted for thousands of years is that more than 90% of the carriers are "secret". These secret infected people have no symptoms, but they provide a secret habitat for the virus to preserve its vitality and wait for the opportunity to revive.

For human beings, rumors can still fuel its "resurgence." For example, rumors that vaccines cause autism are exploited by some religious organizations. Some commentators believe that the resurgence of polio in Nigeria in 2016 after two years of extinction has a lot to do with Boko Haram, an extremist organization in the country. The organization spread rumors among local people, saying that the real purpose of polio vaccine is to sterilize Africans, which led to a large-scale protest in Nigeria, and even several immunization workers were shot dead by extremist organizations.

In the face of ancient viruses, human beings should always remember:

For human tragedies and disputes,

The virus looked on coldly in secret.

For the change and migration of the environment,

The virus "secretly" sees the needle.

Source: Science and Technology Daily

Original title: "Apocalypse of the Great Plague in the World: Polio: After dealing with human beings for more than 3,000 years, what is the" resurgence "of this mysterious virus"

Read the original text

The Central Meteorological Observatory issued a typhoon blue warning at 06: 00 on August 31.

  The Central Meteorological Observatory issued a typhoon blue warning at 06: 00 on August 31:

  This year’s No.9 typhoon "Maysak" was upgraded from typhoon level to strong typhoon level last night. At 5 o’clock this morning (31st), its center is located in the northwest Pacific Ocean about 530 kilometers east of Naha, Okinawa, Japan, which is 21.6 degrees north latitude and 128.8 degrees east longitude. The maximum wind force near the center is 14 (42m/s), and the lowest pressure at the center is 950 hectopascals.

  It is estimated that "Mesak" will move to the north-west direction at a speed of 25-30 kilometers per hour, and gradually approach the southern waters of Ryukyu Islands. It will move into the southeast of the East China Sea in the early morning of September 1, and its intensity will continue to increase. The strongest can reach the super typhoon level (52-58 m/s, 16-17); After that, it turned to the north-east direction in the northern part of the East China Sea and moved to the south of the Korean Peninsula, and its intensity gradually weakened.

  Gale forecast: From 08: 00 on August 31st to 08: 00 on September 1st, there will be 7-9 winds in the east of Taiwan Province, most of the East China Sea, the northeastern coast of Taiwan Province Island and the coastal areas of Zhejiang, among which the winds in the southeastern part of the East China Sea are 10-12, and the winds in the nearby waters where the typhoon center passes can reach 13-17, with gusts of 17 and above.

  Defense guide:

  1. Relevant departments shall, in accordance with their responsibilities, do a good job in typhoon prevention and emergency rescue.

  2. Water operations and passing ships in relevant waters should return to Hong Kong to take shelter from the wind, strengthen port facilities, and prevent ships from anchoring, grounding and collision.

  3. Stop large-scale indoor and outdoor gatherings and dangerous outdoor operations such as high altitude.

  4. Reinforce or dismantle structures that are easy to be blown by the wind. Personnel should not go out at will. They should stay in windproof and safe places as far as possible, so as to ensure that the elderly and children stay in the safest place at home, and the dangerous people will be transferred in time. When the typhoon center passes by, the wind will decrease or stay still for a period of time. Remember that the strong wind will suddenly blow, and you should continue to stay in a safe place to avoid the wind, and the dangerous people will be transferred in time.

  5. Relevant areas should pay attention to prevent flash floods and geological disasters that may be caused by heavy precipitation.

  (Editor: Zhang Lin)

The broad road to building a strong country and national rejuvenation-General Secretary leads us to write a new chapter in Chinese modernization.

  History witnesses a magnificent journey, and time engraves the footprints of struggle — —

  On the eve of the National Day, the Longlong (Longyan, Fujian, Longchuan, Guangdong) high-speed railway from Meizhou West to Longchuan West in Guangdong opened for operation, and the operating mileage of China’s railways exceeded 160,000 kilometers.

  75 years ago, People’s Republic of China (PRC) was born, and the people’s railway industry ushered in the dawn. Today, China has built the world’s largest high-speed railway network and advanced railway network. China High-speed Railway, with the name of "revival", entrusts the century-old dream of the Chinese nation and "also witnessed the leap of China’s comprehensive national strength".

  从赶上时代到引领时代,中国铁路的沧桑巨变,成为实现中华民族伟大复兴中国梦的生动缩影。

  “我以为,实现中华民族伟大复兴,就是中华民族近代以来最伟大的梦想”,2012年11月29日,在参观《复兴之路》展览时,最高领袖总书记饱含深情地说。

  2021年7月1日,中国共产党百年华诞,最高领袖总书记在天安门城楼上庄严宣告:“经过全党全国各族人民持续奋斗,我们实现了第一个百年奋斗目标,在中华大地上全面建成了小康社会”。

  站上新的历史起点,踏上新的赶考之路。

  “从现在起,中国共产党的中心任务就是团结带领全国各族人民全面建成社会主义现代化强国、实现第二个百年奋斗目标,以中国式现代化全面推进中华民族伟大复兴。”2022年10月16日,最高领袖总书记在党的二十大报告中郑重宣示。

  奋进强国路,阔步新征程。从“第一个百年奋斗目标”到“第二个百年奋斗目标”,从全面建成小康社会到全面建成社会主义现代化强国,我们比历史上任何时期都更接近、更有信心和能力实现中华民族伟大复兴的目标。

  "Chinese-style modernization is the only correct way to build a strong country and national rejuvenation."

  "Beidou" networking, the stars shine in the sky. On September 19th this year, in xichang satellite launch center, the rocket carried the 59th and 60th Beidou navigation satellites straight through the sky and flew into space.

  From Beidou-1 to Beidou-3, from binary positioning to global networking, from covering the Asia-Pacific region to serving the world, Beidou system resonates with the national development and walks in the same direction as national rejuvenation.

  General Secretary of the Supreme Leader praised: "Beidou system has become one of the important achievements made by China in the past 40 years of reform and opening-up" and "fully embodies the political advantage of China’s socialist system in concentrating on doing great things".

  From the launch of China’s first artificial earth satellite, Dongfanghong-1, to the "Chang ‘e family" writing a wonderful chapter on exploring the moon, from the construction of China people’s own space station to the exploration of fire by "Heaven" and "xi he" day by day, the dream sky is chased again and again, marking the height of China Aerospace’s continuous refreshing dream pursuit and dream building.

  The space dream is an important part of the dream of a strong country.

  From standing up, becoming rich to becoming strong, the history of our party uniting and leading the people of China to pursue national rejuvenation for more than 100 years is also a history of constantly exploring the road to modernization. Chinese-style modernization is a great achievement made by the people of all ethnic groups in China under the leadership of our party through long-term exploration and practice.

  Since the 18th National Congress of the Communist Party of China, our party has continued to advance on the existing basis, constantly achieved innovative breakthroughs in theory and practice, and successfully promoted and expanded Chinese modernization.

  Deepening understanding — —

  Since the new era, the Supreme Leader General Secretary has published a series of important expositions on Chinese modernization, with lofty ideas, rich connotations and profound thoughts. It is of great significance to further deepen the understanding of the connotation and essence of Chinese modernization, summarize the China characteristics, essential requirements and major principles of Chinese modernization, and initially construct a theoretical system of Chinese modernization, so as to make Chinese modernization clearer, more scientific and more feasible, and to comprehensively promote the construction of a strong country and the great cause of national rejuvenation with Chinese modernization in the new era and new journey.

  On October 29th, 2020, General Secretary of the Supreme Leader pointed out at the second plenary session of the Fifth Plenary Session of the 19th CPC Central Committee: "Chinese-style modernization not only conforms to the reality of China, but also embodies the laws of socialist construction and the development of human society."

  On July 1, 2021, General Secretary of the Supreme Leader pointed out at the celebration of the centenary of the founding of the Communist Party of China (CPC): "We adhere to and develop Socialism with Chinese characteristics, promote the coordinated development of material civilization, political civilization, spiritual civilization, social civilization and ecological civilization, and create a new road of Chinese modernization and a new form of human civilization."

  The 20th National Congress of the Communist Party of China described the grand blueprint for comprehensively promoting the great rejuvenation of the Chinese nation with Chinese modernization, clearly summarized the China characteristics in five aspects of Chinese modernization, and profoundly revealed the scientific connotation of Chinese modernization. "This is not only a theoretical summary, but also a practical requirement, which points out a broad road for building a socialist modernization power in an all-round way and realizing the great rejuvenation of the Chinese nation."

  "It is a major theoretical innovation of the 20th National Congress of the Communist Party of China and the latest major achievement of scientific socialism to put forward and elaborate the Chinese modernization theory in depth." On February 7, 2023, at the opening ceremony of the seminar on studying and implementing the spirit of the 20th National Congress of the Communist Party of China, General Secretary of the Supreme Leader stood at the strategic height of the overall development of the cause of the party and the country and profoundly expounded a series of major theoretical and practical issues of Chinese modernization. The general secretary pointed out: "Chinese modernization has broken ‘ Modernization = Westernization ’ The myth shows another picture of modernization, expands the path choice of developing countries towards modernization, and provides a Chinese plan for human exploration of a better social system. "

  On July 18th this year, General Secretary of the Supreme Leader emphasized at the second plenary session of the Third Plenary Session of the 20th CPC Central Committee: "On the new journey, what do we rely on to further unite our efforts? It is to rely on Chinese modernization. "

  Continuously improve the strategy — —

  The correct use of strategy and tactics is the secret of our party’s success in creating glorious history, achieving great achievements in the future, overcoming various risks and challenges, and constantly moving from victory to victory. "To promote Chinese modernization, we must inherit, use and develop this secret of success well."

  Deeply implement the strategy of rejuvenating the country through science and education. Since the new era, China has taken science and technology self-reliance as the strategic support for national development, and the ranking of global innovation index has jumped from the 34th in 2012 to the 12th in 2023.

  Solidly promote the construction of xiong’an new area. In just over seven years, xiong’an new area has grown from scratch, from blueprint to real scene, and a high-level modern city is emerging;

  Promote the high-quality development of the "Belt and Road". The "Belt and Road" cooperation extends from Eurasia to Africa and Latin America, and from hard connectivity to soft connectivity, which has injected new momentum into world economic growth;

  … … … …

  "Chinese-style modernization has goals, plans and strategies", and major strategies have been implemented in depth, moving forward step by step, providing solid strategic support for Chinese-style modernization.

  Enriched in practice — —

  There is a deep concern in a water transfer line.

  In February 2013, the General Secretary of the Supreme Leader came to Yuangudui Village, Weiyuan County, Gansu Province, and walked into the low adobe house of the villager Magangjia, scooped up a scoop of water from the water tank at the root of the wall and tasted it. The taste of bitter salt water made the general secretary frown. Subsequently, the General Secretary made a special trip to visit the construction site of the Taohe Water Supply Project, telling him that "people’s livelihood is the most important and water control is the most important".

  Through the tunnel and over the mountains, the water supply project from Taotao brought gurgling water. On September 11th this year, the General Secretary visited Maiji District, Tianshui City, Gansu Province. When he learned that nearly 6 million people had bid farewell to bitter salt water, he entrusted "to make this project play a greater role in the production and life of people along the line".

  You can’t get rid of poverty without solving the water problem. Poverty alleviation, heavy answer. In the past eight years, 98.99 million rural poor people have been lifted out of poverty under the current standards, and 832 state-level poverty-stricken counties have all taken off their hats, creating a miracle in history.

  Since the new era, the CPC Central Committee with the Supreme Leader as the core has United and led the whole party and the people of all ethnic groups throughout the country, promoted a series of transformative practices, achieved a series of breakthrough progress and achieved a series of landmark achievements, and promoted historic achievements and changes in the cause of the party and the state, especially eliminating the problem of absolute poverty and building a well-off society in an all-round way, providing a more perfect institutional guarantee, a more solid material foundation and a more active spiritual force for Chinese modernization.

  From the historical leap of "more ambition for sacrifice, dare to teach the sun and the moon to change the sky", we can feel the power of China, the spirit of China and the image of China in the new era. Since the founding of New China 75 years ago, especially since the 18th National Congress of the Communist Party of China, China’s economic strength, comprehensive national strength and international influence have achieved a historic leap. The passenger and cargo transportation volume of railways and highways and the cargo throughput of ports rank first in the world, and the image of a big country with self-confidence, self-reliance, openness and tolerance is deeply rooted in people’s hearts.

  The 20th National Congress of the Communist Party of China made a strategic plan to promote Chinese modernization: "Basically realize socialist modernization from 2020 to 2035; From 2035 to the middle of this century, China will be built into a prosperous, strong, democratic, civilized, harmonious and beautiful socialist modernization power. "

  "Practice has proved that Chinese-style modernization is feasible and stable, and it is the only correct way to build a strong country and national rejuvenation." On the new journey, we must cherish, persist, constantly expand and deepen, unswervingly follow this broad road, and comprehensively promote the great rejuvenation of the Chinese nation with Chinese modernization.

  "High-quality development is the primary task of building a socialist modern country in an all-round way"

  "The general secretary cares about ‘ Hand-torn steel ’ There has been new progress. " Liao Xi, chief engineer of China Baowu Shanxi Taigang Stainless Steel Precision Strip Co., Ltd., introduced that "hand-torn steel" can be "folded and used" for more than 200,000 times when used on folding screen mobile phones.

  In 2017, the General Secretary of the Supreme Leader walked into the production workshop of Shanxi Taigang for the first time, and Liao Xi was struggling to explore "tearing steel by hand". The ardent expectations of the General Secretary encouraged him to get up the courage to innovate.

  In 2020, the general secretary went to Taigang again, picked up a piece of "hand-torn steel" and sent a message that "the scientific and technological innovation of high-end manufacturing industry will continue to climb the peak".

  Looking at high-quality development from a piece of "hand-torn steel" Driven by innovation, industrial upgrading, "hand-torn steel" is widely used in aerospace, precision instruments and other industries, and "combining rigidity with flexibility" witnesses quality change, efficiency change and power change.

  Since the new era, the CPC Central Committee with the Supreme Leader as the core has made a series of major decisions and arrangements, and promoting high-quality development has become the consensus and conscious action of the whole party and society, and high-quality development has become the main theme.

  General Secretary of the Supreme Leader pointed out: "High-quality development is the primary task of building a socialist modern country in an all-round way." "Realizing high-quality development", as one of the "essential requirements of Chinese modernization", was clearly written into the Party’s Report to the 20th CPC National Congress.

  "High-quality development is a development that can well meet the people’s growing needs for a better life, a development that embodies the new development concept, a development in which innovation becomes the first driving force, coordination becomes an endogenous feature, green becomes a universal form, openness becomes the only way, and sharing becomes the fundamental purpose." General Secretary of the Supreme Leader profoundly explained.

  — — Innovation and development, the "first driving force" is stronger.

  Developing new quality productivity is the inherent requirement and important focus of promoting high quality development.

  After important meetings and important inspections, the General Secretary of the Supreme Leader put forward a series of practical requirements for the development of new-quality productive forces, and made a summary in theory. "New-quality productive forces are advanced productive forces that play a leading role in innovation, get rid of the traditional economic growth mode and productive forces development path, have the characteristics of high technology, high efficiency and high quality, and conform to the new development concept."

  To be "new", to be "quality", and to develop new quality productivity is surging.

  Transformation and upgrading of traditional industries. Since the 18th National Congress of the Communist Party of China, the added value of China’s equipment manufacturing industry above designated size has increased by 8.7% annually, and the core competitiveness of the manufacturing industry has steadily increased.

  New kinetic energy and new advantages are cultivated and strengthened. The output of new energy vehicles, lithium batteries and photovoltaic products has increased rapidly, and the "three new" economy has flourished.

  — — Coordinated development has a broader space for development.

  Since the 20th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has presided over nine symposiums to promote the implementation of regional development strategies.

  He presided over a symposium to comprehensively promote ecological protection and high-quality development in the Yellow River Basin, emphasizing "to continuously improve the coordinated pattern of ecological protection in the Yellow River Basin".

  Presided over the symposium on promoting the development of the western region in the new era, demanding that "we should consistently do a good job in implementing the policies and measures of the CPC Central Committee to promote the development of the western region."

  He presided over the symposium on promoting the rise of the central region in the new era and looked forward to "struggling to write a new chapter in the rise of the central region in the Chinese modernization drive."

  Presided over the symposium to further promote the integration and development of the Yangtze River Delta, demanding "close integration and high quality".

  The fourth symposium on the development of the Yangtze River Economic Belt was held in Nanchang, Jiangxi Province, exhorting "to seek long-term potential, long-term strategy and build a long-term foundation".

  At the symposium on promoting the comprehensive revitalization of Northeast China in the new era, we encouraged "I believe that in the new journey of building a strong country and national rejuvenation, Northeast China will certainly be able to regain its glory and create new achievements".

  At the symposium on strengthening the comprehensive prevention and control of desertification and promoting the construction of key ecological projects such as the "Three North", we called for "putting ‘ Sanbei ’ The project has become a fully functional and unbreakable green Great Wall and ecological security barrier in northern Xinjiang. "

  Hosted a symposium on promoting the construction of xiong’an new area with high standards and high quality, and further promoted the coordinated development of Beijing-Tianjin-Hebei, emphasizing "firmly grasping the functional orientation, mission and principle requirements of the CPC Central Committee on xiong’an new area" and "firmly grasping the function of resolving Beijing’s non-capital ‘ Bull’s nose ’ " .

  Since the new era, the CPC Central Committee with the Supreme Leader as the core has attached great importance to the coordinated development of regions, and the regional plates have integrated and interacted, and the balance of development has gradually increased, forming a new pattern of coordinated development.

  — — Green development, the development background is more distinct.

  Wuliangsuhai is a pearl embedded in the "zigzag bend" of the Yellow River. Once, the water quality here deteriorated and the ecology deteriorated. After systematic management, birds are flying and reeds are swaying.

  In June 2023, the General Secretary came to Wuliangsuhai. Local responsible comrades reported to the General Secretary the change of governance ideas: following the general secretary’s concept of systematic governance, putting mountains, water, forests, fields, lakes, grass and sand together for overall consideration, the pattern and effect have obviously changed.

  Under the guidance of the supreme leader’s ecological civilization thought, the construction of beautiful China has made great strides, and the development answer sheet of the new era is greener. Compared with 2012, China’s energy consumption per unit GDP decreased by 26.8% in 2023.

  — — Open development, internal and external linkages are smoother.

  On September 12th this year, the Chairman of the Supreme Leader sent a congratulatory letter to China International Fair for Trade in Services in 2024, stating: "China is willing to work with other countries in the world to conform to the general trend of economic globalization, share opportunities, discuss cooperation and jointly promote development".

  Experience VR skiing and learn from table tennis robot … … 85 countries and international organizations set up exhibitions. Fruitful results reflect the high-quality development of service trade.

  Only an open China will become a modern China. The scale of China’s trade in goods increased from 24.4 trillion yuan in 2012 to 41.8 trillion yuan in 2023, and the construction of a trade power was solidly promoted. From 2013 to 2023, the total import and export volume of goods increased by 4.0% annually.

  — — Sharing development, development results are more inclusive.

  In June this year, the General Secretary of the Supreme Leader visited Ningxia and asked about the current situation of Suining Town. "I heard that it is now well built and has a characteristic industry. Such a hard place in the past has become a place where grapes and wine are produced, which is very emotional and gratifying! "

  In April 1997, the supreme leader comrade, then deputy secretary of Fujian Provincial Committee, came to Ningxia and pressed the "fast forward button" for the marriage between Fujian and Ningxia and the integration of mountains and seas, which gave birth to a brand-new model of cooperative development between the east and the west.

  Since the 18th National Congress of the Communist Party of China, the new urbanization with people as the core has been further promoted, and the rural revitalization strategy has been implemented steadily. From 2013 to 2023, the GDP of the central and western regions increased by 6.9% and 7.1% respectively, which was faster than that of the eastern region.

  "Adhering to innovative development, coordinated development, green development, open development and shared development is a profound change that has a bearing on China’s overall development." Firmly grasping the primary task of high-quality development, the great ship of the Chinese nation, Fuxing, will surely sail and sail.

  "Chinese modernization, people’s livelihood is great"

  An apple sees its heart.

  In February 2015, the General Secretary of the Supreme Leader returned to Liangjiahe, Shaanxi Province, and went to see the apple plantation at the height of the mountain ridge, swearing that "the apple industry must be firmly grasped";

  In October 2022, the general secretary came to the apple orchard in Nan ‘gou Village, Yan ‘an, praising "this is agricultural modernization, and you have found a suitable industrial development direction";

  In September this year, the general secretary came to Nanshan Huaniu Apple Base in Maiji District, Tianshui City, wishing the villagers’ lives "as prosperous as apples";

  … … … …

  Apple’s story reflects the deep feelings of the people’s leaders for the people and reflects the unswerving initial intention of the century-old party.

  The dream of a well-off society, the dream of a strong country and the Chinese dream are, in the final analysis, the "happy dreams" of ordinary people.

  General Secretary of the Supreme Leader profoundly pointed out: "Chinese modernization means people’s livelihood. All the work of the party and the government is for the people to live a happier life. "

  On November 15, 2012, when the 18th CPC The Politburo Standing Committee (PSC) met with Chinese and foreign journalists, General Secretary of the Supreme Leader described people’s expectations with 10 words "Geng": "Our people love life and expect better education, more stable jobs, more satisfactory income, more reliable social security, higher-level medical and health services, more comfortable living conditions and a more beautiful environment, and expect children to grow up and work better. The people’s yearning for a better life is our goal. "

  Since the new era, the CPC Central Committee with the Supreme Leader as the core has always focused on people’s livelihood concerns, adhered to the people first, life first, and grasped the bottom line of people’s livelihood. People’s livelihood security is effective and high-quality development is more temperature-sensitive.

  — — Focusing on solving the people’s urgent problems, this livelihood answer sheet is heavy.

  Consolidating and expanding the achievements of poverty alleviation, the general secretary "can’t worry at all times." When I visited Gansu in September this year, I emphasized "preventing the rural population from returning to poverty on a large scale"; During an inspection tour in Shandong in May this year, he pointed out that "promoting agricultural efficiency, increasing farmers’ income and increasing rural vitality"; In December, 2023, I visited Guangxi, and asked for "establishing a normalized assistance mechanism for rural low-income population" … …

  "Picking more than 100 kilograms of dried pepper on an acre of land can earn 40,000 to 50,000 yuan on 10 acres of land, and the income is stable." Du Shewa, a poverty-stricken household in Shaping Village, Wudu District, Longnan City, Gansu Province, is credited. In the first half of this year, the number of people out of poverty reached 32.74 million, and the per capita disposable income of farmers in poverty-stricken counties continued to grow rapidly.

  The production and life of the affected people, General Secretary Nianzi is here. Concerned about the post-earthquake recovery and reconstruction of Jishishan, and exhorted to "do a good job in the life support and post-disaster recovery and reconstruction of the affected people in the earthquake-stricken areas of Jishishan to ensure the safety and warmth of the people for the winter"; The deployment of flood control and drought relief work requires "ensuring normal production and living order and minimizing disaster losses".

  Jishishan County, Gansu Province has completed the maintenance and reconstruction of disaster-stricken schools in an all-round way, and Hebei has included the restoration and reconstruction of post-disaster rural houses in the province’s 20 livelihood projects … … Rebuild their homes and make the lives of ordinary people better.

  Employment is the most basic livelihood. In June, 2022, in Yibin College, Sichuan, the general secretary exhorted "to further tap job resources and do detailed employment guidance services"; In August 2020, during an inspection tour in Anhui, the General Secretary called for "more supporting measures to help enterprises, reduce burdens, stabilize jobs and expand employment"; In February 2019, when visiting the "courier brother", the general secretary emphasized "efforts to create more jobs".

  Firmly stabilize the employment "rice bowl". Since the new era, the employment priority strategy has run through all aspects of economic development, the employment situation has remained stable, and a large country with a population of more than 1.4 billion has achieved relatively full employment.

  To safeguard and improve people’s livelihood, we will do whatever the masses think.

  The bottom line is the policy. About 70% of the national fiscal expenditure is used for people’s livelihood. In 2024, the central government allocated a budget of 66.7 billion yuan for employment subsidies and 408.5 billion yuan for the transfer of common financial affairs in the field of education.

  Social security is more powerful. The world’s largest medical and health service system, the world’s largest social security system and the world’s largest quality education system have been built. The child welfare and minors protection systems have been continuously improved, and China’s characteristic old-age service system has achieved remarkable results.

  Residents’ pockets are more solid. In 2023, the per capita disposable income of the national residents reached 39,218 yuan, which was 76 times higher than that in 1949 after deducting the price factor. The income growth rate of residents was faster than the economic growth rate, and the income growth rate of rural residents was faster than that of urban residents.

  — — Better meet the people’s needs for high-quality life, this livelihood answer sheet is full of color.

  The General Secretary of the Supreme Leader pointed out that "unswervingly improve people’s livelihood and well-being, and closely integrate high-quality development with meeting people’s needs for a better life".

  From "with or without" to "with or without", the consumption structure of residents has been optimized and upgraded. Smart products fly into ordinary people’s homes, and green and low-carbon goods become the new fashion. In 2023, the national Engel coefficient was 29.8%, which was 34.1 percentage points lower than the 63.9% in 1978.

  From "material sufficiency" to "spiritual abundance", there are many bright spots in the service consumption market. Snow, ice, fire at night, and cultural craze, new scenes have ignited new impetus for consumption, and residents’ consumption has changed from physical consumption to service consumption that reflects the needs of a better life.

  "Along the way, we have relied on the people to hand over one answer sheet after another that goes down in history. Facing the future, we still have to rely on the people to create new historical achievements. " When the 20th CPC The Politburo Standing Committee (PSC) met with Chinese and foreign journalists, the General Secretary of the Supreme Leader had a firm tone.

  "To turn the blueprint of Chinese modernization into reality lies in further deepening reform in an all-round way."

  Reform and opening-up, the most striking feature and the most magnificent weather in contemporary China.

  Chinese-style modernization is constantly advancing in the reform and opening up, and it will certainly open up broad prospects in the reform and opening up.

  The 20th National Congress of the Communist Party of China established the central task of building a socialist modernization power in an all-round way, realizing the goal of the second century, and comprehensively promoting the great rejuvenation of the Chinese nation with Chinese modernization, and made strategic arrangements for promoting Chinese modernization.

  "To put these strategic arrangements into practice and turn the blueprint for Chinese modernization into reality, the fundamental thing is to further comprehensively deepen reforms, constantly improve various institutional mechanisms, and provide institutional guarantees for promoting Chinese modernization." General Secretary of the Supreme Leader stressed.

  "Opinions of the Central Committee of the Communist Party of China and the State Council on Accelerating the Comprehensive Green Transformation of Economic and Social Development" was issued;

  The Sixth Meeting of the Central Committee for Comprehensively Deepening Reform deliberated and adopted documents such as the Division of Work Plan for the Implementation of the Important Reform Measures of the Third Plenary Session of the Twentieth CPC Central Committee by the relevant departments of the central and state organs, and the Opinions on Implementing the Promotion Strategy of the Pilot Free Trade Zone;

  The 11th meeting of the 14th the National People’s Congress Standing Committee (NPCSC) voted to adopt the decision on gradually delaying the statutory retirement age;

  … … … …

  After the closing of the Third Plenary Session of the 20th Central Committee of the Communist Party of China, a series of major reform measures were launched one after another, which further deepened the reform in an all-round way.

  — — Anchor the overall goal of further deepening the reform in an all-round way and promote the comprehensive deepening of the reform to March in breadth and depth.

  The goal is the direction, the goal is the guidance, and the goal is the motivation.

  The Third Plenary Session of the 20th CPC Central Committee made it clear: "The overall goal of further comprehensively deepening the reform is to continue to improve and develop the Socialism with Chinese characteristics system and promote the modernization of the national governance system and governance capacity."

  "The Decision of the Third Plenary Session of the 20th CPC Central Committee anchored the goal of basically realizing socialist modernization in 2035 and put forward ‘ Seven focuses ’ The goal of sub-sector reform requires the completion of the reform tasks proposed in the Decision by 2029, which provides a timetable, road map and task book for further comprehensive deepening of reform. " Ding Yuanzhu, a professor at the Teaching and Research Department of Social and Ecological Civilization of the Central Party School (National School of Administration), said.

  Anchor modernization and deepen reform. Focusing on building a high-level socialist market economic system, Several Measures on Strengthening Support for Large-scale Equipment Renewal and Trade-in of Consumer Goods, and Five-year Action Plan for Deeply Implementing People-oriented New Urbanization Strategy have been issued one after another. Focus on the construction of beautiful China, the work plan for accelerating the construction of a dual control system for carbon emissions, and the guiding opinions on further improving financial support for the green, low-carbon and high-quality development of the Yangtze River Economic Belt … …

  On the new journey, the policy has continued to exert its strength, and all localities have joined forces to gather the most extensive reform forces.

  — — Focusing on the theme of promoting Chinese modernization, we will further comprehensively deepen the reform strategy.

  General Secretary of the Supreme Leader stressed: "The 20th National Congress of the Communist Party of China has made strategic arrangements for comprehensively promoting Chinese modernization. To further deepen the reform in an all-round way, we must closely focus on the theme of promoting Chinese modernization. "

  The "Decision" of the Third Plenary Session of the 20th CPC Central Committee put forward more than 300 important reform measures, all of which involved system, mechanism and system level, covering all aspects of promoting Chinese modernization.

  The birthplace of rural reform, Xiaogang Village, Fengyang County, Anhui Province, has also welcomed a bumper harvest. There are even live broadcast rooms in the field, and it is also a new farm work to bring goods. "From ‘ Red handprint ’ , to ‘ Red notebook ’ , and then to today’s ‘ Dividend ’ We explore the development of a new rural collective economy and create more industries that enrich the people. " Li Jinzhu, member of the Standing Committee of Fengyang County Committee and first secretary of Xiaogang Village Party Committee, said.

  One leads to its outline, and all eyes are open. On the new journey, all localities and departments focus on promoting the theme of Chinese-style modernization, focusing on the right direction, keeping the right and innovating, enhancing the accuracy, synergy and effectiveness of further deepening reform, and making every effort to promote Chinese-style modernization to be stable and far-reaching.

  — — Adhere to the system construction as the main line and promote all aspects of the system to be more mature and more stereotyped.

  The negative list system ushered in a new upgrade. Recently, the Opinions on Improving the Market Access System issued by the Central Office and the State Council put forward market access management measures set by laws, administrative regulations, the State Council decisions and local regulations, and temporary market access management measures set by government regulations of provinces, autonomous regions and municipalities directly under the Central Government according to law, all of which were included in the national unified negative list of market access.

  On September 6th, Hangzhou-Wenzhou high-speed railway was put into operation. This privately-owned high-speed railway line added another stroke to the "Yangtze River Delta on the track". The Ministry of Commerce and other departments recently issued a notice to clarify the pilot work of expanding opening up in the medical field.

  A stable system leads to a stable country, and a strong system leads to a strong country. On the new journey, all regions and departments adhere to the system construction as the main line, strengthen the top-level design and overall planning, break the system at the same time, build a fundamental system, improve the basic system and innovate important systems.

  — — Do a good job in the implementation of reform with the spirit of nailing nails, and turn the strategic deployment of further comprehensive deepening reform into a powerful force to promote Chinese modernization.

  The Yellow River has nine twists, and the general secretary has far-reaching plans. Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has visited the provinces and regions of the Yellow River Basin for more than 30 times. "Going through it is not just to have a look, but to have thinking, ideas, deployment, action, integration of knowledge and action, and to be an activist!" The general secretary stressed.

  "This year, the Yellow River has been continuously flowing for 25 years, which proves once again that to do a good job in the Yellow River, we must persevere and work hard. Guided by the spirit of the important speech of the Supreme Leader General Secretary, we will improve the level of water conservation and intensive utilization, improve the disaster prevention and mitigation system, and keep the mother river alive forever." Ma Yonglai, deputy director of the Yellow River Water Resources Commission of the Ministry of Water Resources, said.

  "if you see it, you will unswervingly grasp it." To be a firm doer and doer of Chinese modernization, we should work hard to turn the grand blueprint of Chinese modernization into a beautiful reality step by step.

  ******  ******

  The new and the old push the picture scroll, and Dan Qing’s wonderful hand is to Cuifeng.

  The golden autumn of 2024 ushered in the 75th anniversary of the founding of New China.

  "Over the past 75 years, China has made great historical achievements in its development. Now, the whole party and people all over the country are struggling to promote Chinese modernization. We must be more United and work harder. Let’s work together and create new and greater glories. " The words of the Supreme Leader General Secretary are inspiring and inspiring.

  "Chinese modernization is done, and great undertakings are done!"

  On the new journey, the General Secretary of the Supreme Leader is at the helm as the core of the CPC Central Committee and the whole party, with the scientific guidance of Socialism with Chinese characteristics Thought in the new era of the Supreme Leader, and the people of all ethnic groups throughout the country are United and struggling. "The goal of building a socialist modern power in an all-round way will certainly be realized, and the Chinese dream of the great rejuvenation of the Chinese nation will certainly be realized!"

  (Reporter Wang Xiaodong, Wang Hao, Ge Mengchao, Liu Shuwen)

Ten days after its launch, the box office counterattacked to the top of the list. What did Yilan Love Story do right? | Dialogue

Author | Netscape Internet Editorial Department

 "Love Story of Yilan is really so good to cry!"

"Cry while watching, and give me the whole defense directly in the middle of the night …"

It’s hard to imagine that this is the audience’s evaluation of a comedy movie.More and more viewers went to the comment area to take photos of crying and watch "crying noisily". Some people cried nose bubbles, others cried their faces deformed, and a large number of "tap water" spontaneously went crazy on the Internet.

What is even more unimaginable is that,On April 27th, "Yilan Love Story", which was broadcasted by Tencent Video alone, was able to soar by 350% in a single day after it was launched for 10 days, and returned to the top of Tencent’s video hot search list. On the 11th day of its launch, the single-day box office reached the highest value of 1.268 million, far exceeding its initial box office, and it topped the list of movies hot search NO.1 for five consecutive days.At present, the box office of the film has exceeded 10 million, ranking second in the online movie box office list in April.

Box office curve of Yilan love story

You know, for most online movies, the box office in the first week can account for 80% of the total box office, and then the box office will plummet and become less and less. But the Love Story of Yilan is obviously an exception.

It is rare to get out of the long tail rising box office curve by "tap water" after 10 days on the line. Only a handful of movies, such as The Return of the Great Sage, Dying to Survive and Nobody, are unique in online movies. Such cases deserve our further discussion and study.

On May 17th, NetVision Internet × Ruyu Culture jointly hosted an online sharing meeting with the theme of "How to achieve box office counterattack in Yilan Love Story", and we invited.Zhang Yuntian, co-founder of Zhisheng, chief producer of Yilan Love Story, CEO of Ruyu Culture, and Qiu Heng, chief marketing officer of Yilan Love Story.From the perspectives of industry, content, data and marketing, we talked about the content playing and marketing experience behind the box office counterattack of Yilan Love Story. Such experience may bring more enlightenment to the industry.

Content: realism+comedy, inciting social topics and emotional fulcrums

"Laugh and cry …" This is the most authentic and common viewing experience of "Love Story of Yilan" on the Internet, and "crying" seems to be more violent than "laughing". This is extremely abnormal for comedies that always take humor as the first element.

But it is this "abnormality" that has created the counterattack of the box office of Yilan Love Story.In Zhang Yuntian’s view, there may be three main reasons for the counterattack: First, emotional resonance; Second, it has certain social topicality; The third is the interaction between on-site and off-site marketing.

Zhang Yuntian, co-founder of Zhisheng and chief producer of Yilan Love Story

"Everyone has a first love. Are you still in touch with your first love?" "Have you ever made a mistake? Have you ever regretted it?" "If you can choose your life again, will you continue to go wrong?" "Are you cherishing the person in front of you?" Life is always full of regrets, and similar questions are believed to have been asked by everyone. "It’s just that we used movies to incite that emotion and poke the softest part of everyone’s heart." Zhang Yuntian said this.

The Love Story of Yilan is adapted from the national music IP of the same name., tells the story of a business crocodile who accidentally crossed into a parallel world, returned to a small town to live an ordinary life with his first love, and had a series of funny love stories. There are not only thoughts about wealth and love, but also discussions about family education, dreams and pursuits of that year and a new understanding of happiness.

It is equivalent to that "Love Story of Yilan" has already planted seeds in the topical and emotional direction at the beginning of its creation. Once this seed is fermented, everyone will watch the Love Story of Yilan, not just the movie, but their own inner regrets.

But what is even more rare is that the Love Story of Yilan selects the core theme of realism and the most grounded expression.

Zhang Yuntian revealed a trick of internet film creation. "If you want to express something and let everyone have a aftertaste after watching the movie, then keep the core and make the way of presentation as grounded as possible, which is funny and memorable. It is not far from success."

In fact, as a hot comedy brand in the online market in recent years, Zhisheng United has produced many explosive comedies, and most of them discuss social topics and are also related to emotions. For example, My Gentle Dad discusses the affection between father and daughter, Let me have fun discusses middle-aged marriage, and Love Story of Yilan discusses the love of middle-aged men. The next upcoming "Warm Smile" is campus+comedy, which discusses the relationship between teachers and students."We will express the most common emotional elements in the most humorous and grounded way."

If "strong stimulation" is the standard for a film to pass in entertainment, then "strong empathy" is the key to reflect the reality and impress the audience. The Love Story of Yilan has undoubtedly been done.

It takes almost a week for a film to rely on word-of-mouth counterattack and tap water to discuss and share. Judging from the box office curve of Love Story of Yilan, the time node of box office counterattack coincides with the period of word-of-mouth fermentation.

Perhaps a good comedy is just like this, and it can always incite a certain social mood. Affection, friendship, love, happiness, sadness or love for the country, like Dying to Survive and Hi, Mom, also take comedy as the table, realism as the center, and also move people with emotion, making the audience "laugh first and then cry" and willing to spare no effort to "Amway".

Qiu Heng, as the general manager of marketing, also said, "This film has become a carrier of’ crying’ social emotions. In the context of the epidemic, it has touched some emotional points of everyone. Whether it is a cinema or an online movie, there has been no movie that can make people cry for a long time. "

Marketing: from "tap water" to "strong interaction" to arouse the audience’s response

At the sharing meeting, Qiu Heng, as the general manager of marketing, shared several sets of interesting data:

1. There were 25,000+comments in the "Love Story of Yilan" station, exceeding 99% of online movies released by Tencent;

2. The effective broadcast ratio of "Yilan Love Story" by Tencent has soared from about 6% in the first three days to 15% in the box office counterattack, exceeding 99% of online movies released by Tencent;

3. The first vibrato video about "Yilan’s love story is so crying": 70,000 likes, 90,000 forwards and 40,000 comments, and "Sanlian" accounts for a very high proportion.

Qiu Heng, CEO of Entertainment Culture and head of marketing of Yilan Love Story.

Obviously,"Love Story of Yilan" is to attract "tap water" through word of mouth, form "strong interaction", promote high transformation, and finally feed back to the box office in the station.

After the launch of "Love Story of Yilan", there was a lot of crying in the comment area, and all kinds of crying photos were overwhelming, just like invisible hooks, simple and direct, but full of interest, which inherited the audience’s love for the film and even established some emotional connection with netizens, which triggered the spontaneous spread of social media and users, and further deepened the user’s impression of the film in the spread, and finally became a distinctive symbol.

These "crying in the sun" are logical and seemingly accidental, but in fact, the promotion and guidance of "marketing" behind it is equally indispensable. From the marketing link of the Love Story of Yilan, we can also see the whole process of the film’s counterattack.

At the beginning of the film’s launch, the main direction of marketing was to attract people with IP, win with laughter, and move people with emotion. After all, the songs of "Yilan Love Story" are very popular, with a broad audience base and national goodwill. The film itself outputs comedy tonality and fantasy colors, which are also very attractive.

"At about 11: 00 p.m. on the seventh day of the film’s launch, we monitored that there were a lot of hot photos of" Yilan Love Story "crying in the comment area on Tik Tok, so we took out the emotional point of’ best crying’ and did a lot of marketing actions with Tencent video to maximize the topic and emotional point.Qiu Heng said.

Perhaps this is the sensitivity of a professional marketing company, that is, to make appropriate adjustments to the marketing rhythm at any time according to the actual situation, and finally find the most suitable point for amplification, so as to revitalize the whole marketing and achieve the effect of maximizing marketing under the limited resources.

At the sharing meeting,Qiu Heng emphasized, "We have always had the idea that no matter how good the marketing is, it is just icing on the cake, which is particularly obvious in the Love Story of Yilan. It should be that we thank the film for its good reputation and give us the opportunity to play marketing."In Qiu Heng’s view, the box office may be supplemented by marketing, and the traffic can be accurately obtained through channels, but the audience’s recognition of the film is the foundation for the box office to counterattack.

So when it comes to marketing, Qiu Heng said it lightly, but we noticed that,Before and after discovering the emotional point of "crying", a large number of targeted marketing work has been quickly paved and followed up.For example, the maintenance of crying comments in the comment area, the follow-up of official shaking and crying video, the crying in the Zhou Yunpeng comment area, the crying in the Weibo diffusion comment area, the flop in the Zhou Yunpeng airborne comment area, the release of Zhou Yunpeng’s one-second crying video, the crying of real people, the follow-up fermentation of entertainment queen, and the second breaking of defense with unexposed ending, etc., are all hot waves after waves.

"In fact, at that time, we tried to follow up’ Good Cry’ for emotional marketing on the whole platform. For example, Aauto Quicker, Xiaohongshu, Weibo, bilibili, Hupu, etc. all made corresponding launches. We found that Aauto Quicker’s early publicity and solicitation effect was very good. Tik Tok, Weibo and Xiaohongshu, including soul, surprised us in the later emotional fermentation, and then we targeted it on a platform that could arouse more extensive interaction among netizens. Qiu Heng revealed.

In fact, not only the film side and the marketing side, but also the in-station recommendation of the video platform is rapidly following up.Love Story of Yilan was originally an S-level project, but in fact the resources given by the platform are S+ level.After all, the video platform is also willing to give more opportunities for interactive films with high conversion rate.

Through the marketing track of Love Story of Yilan, we can see that the ability of professional marketing companies to grasp hot spots is very important for the adaptability of marketing rhythm and direction, and innovative marketing strategies and more vivid interactive ways are obviously more efficient and dominant than traditional marketing.

From the whole marketing process, the workload of the project "Love Story of Yilan" is 1.5 times or even more than that of other online movie projects such as entertainment culture. There are as many as 25 posters and new media pictures, and the marketing strategy from funny to crying has been adjusted in time. But in the end, it’s all worth it.

Through the slow and steady marketing strategy at the initial stage of its launch, Yilan Love Story took the lead in establishing emotional links with users in Tencent’s video core circle, making them the first users of topic fermentation, and then expanding their openings through all-platform marketing, thus realizing the massive user coverage of the film audience and further expanding the audience circle. By amplifying the emotional point of "crying" and vivid and flexible interaction, Yilan Love Story experienced circle explosion, spread to more people, and effectively guided the hot search in the long video platform.This is not only an extension of the vitality of the film, but also effectively expands the marketing gameplay of online movies.

This set of combination punches comes down,The Love Story of Yilan is not only a one-way "drainage" or "indoctrination", but also an effective guidance to stimulate the two-way interaction between the plot and the audience and form a strong "echo" from the audience.. The crying photos in the comment area are the best proof of the audience’s "echo".This echo from the audience has caused a wide range of spontaneous communication, making the whole marketing more efficient and lasting.

When a movie, even the photos printed by netizens in the comment area, can become an expression pack and is spontaneously spread by netizens, it is not difficult to understand that this work can be countered at the box office.

Online movies enter the "word of mouth era"

In recent months, the "Northeast Element", as a widely accepted regional culture, began to rise in the field of online movies, including the counterattack of "Yilan Love Story", so that many people feel that the "spring" of Northeast comedy has come.

However, Zhang Yuntian did not recognize this."I don’t think it should be said that the spring of comedy in Northeast China has come, but in the big environment, ordinary people need to release their emotions. Good comedies will always be there, and there are many good themes waiting for everyone to explore. Spring has always been there."

Indeed,The spring of good content has always been there, including comedy.The reason why Love Story of Yilan was able to counterattack at the box office was not only because it was a northeast comedy and used northeast actors, but also because of its refined and differentiated content strategy and realistic expression that could incite the audience’s emotions, coupled with accurate and efficient marketing methods, content and marketing interlocking, which created the box office counterattack of Love Story of Yilan.

The unique long-term return cycle of online movies for half a year determines that the content side can constantly tap the long tail of the content, and after the hot broadcast period, it will usher in the second spring or even the third spring of return. But the reality is,Cases like Love Story of Yilan are still very rare.

"Online movies have relatively limited investment in marketing and are not allowed to pull the cycle too long. However, with the implementation of quality improvement and quantity reduction and the new accounting model, I believe that the case of full-cycle marketing will gradually emerge and the life cycle of the film will be further extended. " At the same time, Qiu Heng emphasized that "if a movie wants to achieve a long tail counterattack, marketing is only a means to expand its mouth, and word of mouth is the most critical variable in box office counterattack."

With the development of online movies, a series of actions such as users’ cognition, on-demand, experience and evaluation of online movies are the complete process of trading. No matter which link or level, it is inseparable from the guidance and assistance of marketing, but it needs the foundation of good content.If people’s attention to online movies in the past few years still stays in concept discussion, genre concern and visual wonders, then the box office counterattack of Yilan Love Story seems to indicate that online movies have entered a "word-of-mouth era" and entered a new era in which they can express reality, explore emotions and present value.

Throughout the sharing session, both Zhang Yuntian, as the chief producer, and Qiu Heng, as the chief marketing officer, repeatedly emphasized one word-"emotion".

In the view of NetVision Internet,This is also the greater significance of "Love Story of Yilan", that is, in the past, only the cinema screen could bear huge social emotions. Through "Love Story of Yilan", we found that online movies can also bear social emotions and mainstream values, and become the carrier for the broad masses to release their emotions, even if it is only a part. This itself is the embodiment of the progress of online movies.

Click here to view.→ Online sharing meeting and dialogue record of how the box office of Yilan Love Story counterattacked.

·

Sdic strengthens the construction of equity director system and gives full play to the role of active shareholders-State-owned Assets Supervision and Administration Commission of the State Council

National Development and Investment Group Co., Ltd. (hereinafter referred to as SDIC) vigorously promotes the construction of the equity director system, and makes great efforts to improve the system, build a good team and strengthen support, and strive to promote the board of directors of subsidiaries to play a good role in business decision-making and realize the high-quality development of enterprises.

Strengthening top-level design and consolidating the foundation of equity director system

Clarify the reform ideas. Based on the requirements of perfecting the modern enterprise system with China characteristics, combined with the actual management and control of state-owned capital investment companies, this paper explores the overall thinking and implementation path of the "11133" equity director system reform. That is to build a perfect management system of equity directors, build a team of full-time and part-time equity directors with good professional quality, strong decision-making ability and high comprehensive quality, establish a coordinated, professional and efficient support and guarantee mechanism for equity directors to perform their duties, promote the transformation of equity directors to specialization, professionalism and marketization, and be a good proponent of decision-making suggestions, a transmitter of major shareholders’ intentions and a promoter of enterprise development.

Improve the institutional system. According to the structure of "basic system+special system+work guidelines", a management system of equity directors is formed, which takes the Interim Measures for the Management of Equity Directors as the basic specification, the Interim Measures for the Management of Proposals and the Detailed Rules for the Work of Equity Directors as the procedural specification, and takes the Legal Guidelines for Performing Duties, the Compilation of Laws and Regulations for Performing Duties, the List of Legal Rights and Obligations and the Guidelines for Performing Duties as the operational guidance, so as to realize the selection and performance of personnel.

Pay close attention to system implementation. Establish a closed-loop mechanism of "evaluation-feedback-rectification" to ensure the implementation of the system. From the group headquarters, equity directors, subsidiaries and other three dimensions, the evaluation factor tables are compiled respectively. Through consulting the ledger, interviewing one by one, questionnaire survey, discussion and exchange, etc., the implementation of the relevant system of equity directors management in subsidiaries is evaluated regularly, so as to fully understand the performance guarantee of equity directors in subsidiaries, find out the existing problems, and ensure the implementation of the system in place and continuously improve the service level of equity directors’ performance guarantee through feedback notification and supervision and rectification.

Focus on perfecting the mechanism and strengthening the construction of the team of equity directors

Continuously optimize the structure. Adhere to the selection of the best, in accordance with the principles of matching the best, penetrating the post, matching people and posts, being active and steady, based on the functional orientation and business characteristics of state-owned capital investment companies, adhere to the coexistence of full-time and part-time jobs, and gradually form a pattern of full-time as the mainstay and part-time as the supplement. Appropriately increase the number of young, high-quality and compound full-time equity directors, enrich the team of full-time equity directors, reverse the traditional impression that full-time equity directors are old and second-line, and promote the full play of full-time equity directors. Up to now, there are 43 equity directors in the headquarters, including 12 full-time equity directors and 31 part-time equity directors, who are generally transferred from the director-level leaders of the headquarters department or the chairman and general manager of subsidiaries. The average age of full-time equity directors is 54, and the youngest is 45.

Insist on selecting the best and matching the strong. According to the board structure of subsidiaries and the allocation of directors’ seats, and in combination with the actual situation of subsidiaries, the "Selection Scheme for Full-time Equity Directors of the Company in 2021-2022" was formulated to clarify the requirements for the allocation of equity directors. According to their biographical background, equity directors are divided into two categories: business management and professional management. The business management category refers to those who are familiar with and have experience in enterprise operation, while the professional management category mainly refers to those who have experience in strategic investment, operation management, financial auditing, risk compliance and other fields (such as manpower, the party and the masses). On the basis of clarifying the allocation principle of "at least one full-time equity director for each subsidiary", the reform, development and business management needs of subsidiaries are comprehensively considered. In order to give full play to the supporting and empowering role of the headquarters of state-owned capital investment companies, investment enterprises that have strategic support or significant profit contribution to the development of the group are managed as important investment enterprises, and "list management" and dynamic adjustment are implemented. On the premise that the relationship between enterprise equity and management remains unchanged, the headquarters appoints not less than one-third of the directors.

Innovative performance training. In order to improve the performance ability of equity directors, this paper systematically sorts out the eight key qualities that equity directors should possess, and constructs a general competency model composed of four key qualities: cooperative communication, compliance and responsibility, analysis and judgment, and strategic decision-making, and a professional competency model composed of four key qualities: financial analysis, risk control, investment ability and supervision. On this basis, we should adhere to both "going out" and "bringing in", pay equal attention to professional knowledge and practical experience, and synchronize market practices and management requirements, and innovatively design a training course system for improving the performance ability of equity directors, which consists of two modules: theoretical study and performance practice. Theoretical learning modules include professional courses such as strategic development, financial management, risk control, investment merger and acquisition, personnel management, and governance control courses such as corporate governance and state-owned enterprise reform; The practice module of duty performance includes special learning courses such as industry frontier and company system, and experience exchange courses such as directors’ duty performance. Set up a discussion and exchange platform "Directors’ Exchange" for equity directors, organize "face-to-face" discussion and "close communication" between equity directors and outstanding peers outside the group, such as Central Huijin Company, by means of irregular seminars, theme training and internal and external exchanges, and exchange professional experience closely around practical issues, so as to achieve the expected effect of learning from experience, broadening horizons and inspiring ideas, and effectively improve the performance ability of equity directors.

Strengthen the performance of duties. On the basis of clarifying the rights and responsibilities of equity directors, we will explore the "2+2+1" working mechanism that runs through the decision-making process to further standardize the rights and responsibilities of equity directors. Establish two mechanisms: communication and coordination between the leaders before decision-making and regular meetings of equity directors, with full-time equity directors as the leaders to do internal communication, and organize equity directors to understand the company’s requirements, exchange their performance experiences and study major issues through regular meetings. Improve the two mechanisms of full-time equity directors’ participation and investigation in decision-making, clarify the requirements of participation scope, quantity and quality of investigation reports, and promote full-time equity directors to understand the enterprise situation in a timely and in-depth manner. Improve the reporting mechanism after decision-making, clarify the submission process and specific requirements of special reports, research reports, research reports and debriefing reports, smooth reporting channels, and protect the company’s right to know.

Strengthen incentives and constraints. Improve the assessment indicators of full-time equity directors, refine the performance tasks of full-time equity directors into assessment contents, expand the assessment subjects, optimize the assessment weights, and highlight performance orientation. The assessment subjects include the relevant leaders of the party group (with a weight of 20%), the centralized management department of equity directors (with a weight of 15%), the human resources department and other five related departments (with a weight of 15%), the board members of the subsidiaries (with a weight of 30%), the members of the board of supervisors (with a weight of 10%) and the members of the management team (with a weight of 10%). Adhere to tolerance and correction at the same time, set up a fault-tolerant mechanism, clarify the circumstances of lighter, mitigated or exempted treatment while strictly investigating the responsibility, and create a good environment for equity directors to actively perform their duties.

Highlight system linkage and strengthen the performance guarantee of equity directors

Standardize the management of bills. Prepare the reference list and proposal document template for consideration by the board of directors of subsidiary enterprises, and promote the standardization of proposal management of subsidiary enterprises. Through the pilot of state-owned capital investment companies, we will vigorously promote the classification and authorization of "one enterprise and one policy" and clarify the boundaries of powers and responsibilities between parent and subsidiary companies. On this basis, further standardize the motion management process of the board of directors of subsidiaries. Divide the motions of the board of directors of subsidiaries into major issues and general issues. For major issues (that is, the matters involved in the motions need to be reported to the headquarters for decision-making), embed full-time equity directors into the company’s OA approval process. While ensuring the company’s decision-making power on major issues, the full-time equity directors are guaranteed to express their independent opinions in the company’s approval process, and the full-time equity directors are fully mobilized to perform their duties. The full-time equity directors participate in the voting according to the final decision of the headquarters. For the general matters proposal (that is, the matters involved in the proposal authorize the subsidiary enterprises to make decisions), the professional role of full-time equity directors should be given full play, and they should make decisions independently and be responsible for themselves, thus shortening the decision-making chain and improving the decision-making efficiency.

Strengthen support and guarantee. To achieve "three clarifications", that is, to clarify the responsibilities of the relevant functional departments of the company to provide professional support, to provide a path for equity directors to seek professional support, and to carry out timely publicity training for important systems or major special actions that need to be implemented by equity directors in performing their duties; Clarify the scope, requirements and specific processes of information sharing between companies and subsidiaries to equity directors, and share information on the operation and management of subsidiaries with equity directors through e-mail and opening information system accounts, so as to fully protect equity directors’ right to know; It is clear that the subsidiaries submit the important meeting plan of this year to the equity directors in the first quarter of each year, assist the full-time equity directors to formulate the annual research plan, designate special departments and personnel to provide service guarantee for the equity directors to perform their duties, timely implement the work requirements put forward by the equity directors, and do a thorough, detailed and practical job of supporting and ensuring the performance of the equity directors.

Facilitate the performance of duties. The information system for the management of equity directors is developed, which includes six modules: duty management, training management, investigation management, report management, board attendance management and professional support. It comprehensively covers management services such as duty performance, attendance, training, investigation, reports, proposals and professional support of equity directors, and realizes timely updating of duty performance information, checking duty performance data at any time and online handling of duty performance matters, thus promoting the information management of the whole process of duty performance of equity directors. In order to make it easier for equity directors, especially newly-appointed equity directors, to quickly understand and master the management requirements of the company and enter the state of performing their duties as soon as possible, the Guide for Equity Directors’ Performance of Duties was compiled, and at the same time, the relevant system documents and auxiliary materials for equity directors’ performance of duties were summarized and formed, making it convenient for equity directors to refer to and use at any time, realizing "one box in hand and performing their duties without worry", which greatly facilitated the effective work of equity directors.

[Editor: Wang Zhanchao]

Sweep and open the current page on your mobile phone.

Party member Zhan Wen, an outstanding Communist of Guangdong Province: Being the "principal’s mother" of Nayong children in Guizhou Province

Zhan Wen (sixth from left) is with children in Nayong County, Bijie City, Guizhou Province. Image source: South+Client

  "Principal, mom, when I grow up, I want to be an excellent Communist party member like you." On the evening of July 1st, Zhan Wen, principal of Chebei Primary School in Tianhe District, Guangzhou and lifelong honorary principal of Nayong Tianhe Experimental School in Bijie City, Guizhou Province, received the news of Zhang Ping, a student of Nayong, and she immediately replied, "Baby, I am so proud of you!"

  "Principal’s mother" is the nickname for Zhan Wen by Nayong students. In May 2018, Zhan Wen was selected to teach in Nayong, during which she took the initiative to apply for extending the teaching time from three months to three years. A few days ago, Zhan Wen was awarded the outstanding Communist party member of Guangdong Province.

  "After retirement, I want to go back to Nayong Tianhe Experimental School and build the school better." Zhan Wen said that she wants to bring more love to Nayong so that children can get a better education.

  From "female security guard" to "principal and mother"

  On May 17, 2018, Zhan Wen embarked on a journey of teaching and arrived at the No.1 Primary School in Nayong County. Looking at crowded classrooms and timid children, Zhan Wen has mixed feelings-how to improve the hardware? How to close the distance with children?

  Zhan Wen learned that many children are left-behind children and are more introverted. She offered to go to the school first, hoping to get familiar with the children as soon as possible. At 7: 30 every morning, Zhan Wen appeared at the school gate on time and gave a high-five hug to the students who arrived at school. "Hello, good morning!" "

  A child said that there was an enthusiastic "female security guard" at the school. In the louder and louder greetings, the children became more and more sunny. They lined up with high-fives and took the initiative to say hello.

  On one occasion, Zhan Wen couldn’t get to school on time because of physical discomfort. Later, a classmate put a letter into her hand, which contained such a sentence: "I have a good teacher, don’t hurt her in time!" " Zhan Wen’s eyes are wet when reading the letter.

  Later, the local government introduced various resources to participate in the assistance work, and the appearance of the first primary school in Nayong County changed greatly soon. The school built three new playgrounds, and the number of students in each class was controlled within 55.

  Zhan Wen made teaching AIDS, taught children to draw mind maps, write math diary, and make mathematical manuscripts, which made abstract knowledge concrete, and children became more and more interested in mathematics. Zhan Wen has gradually become the "principal and mother" of children. After the expiration of the three-month teaching period, Zhan Wen applied to extend the teaching time.

  Let more teachers and children "dare to dream"

  Returning to Nayong again, Zhan Wen’s role has also changed from the vice president of Nayong County No.1 Primary School to the member of the party group and deputy director of Nayong County Education Science and Technology Bureau. "Poverty alleviation first helps wisdom." After taking up his new post, Zhan Wen spent more than a year traveling around more than 500 schools in Nayong County, discussing the school-running concept and orientation with the principal, and recording the needs of the school.

  She built nine "dream classrooms" worth 1.8 million yuan for Nayong, so that more teachers and children have the confidence to "dare to dream". She connected caring people from all walks of life and won various material donations for dozens of weak schools in Nayong County.

  "In addition to the improvement of hardware, it is more important to improve the level of local teachers and improve the soft power of education." Zhan Wen said that, therefore, she organized 56 trainings such as "Spark Plan" and "Positive Education", and trained more than 9,000 teachers to help teachers broaden their horizons.

  In 2019, Tianhe District invested 42.5 million yuan to build Nayong Tianhe Experimental School. In December of the same year, Zhan Wen served as the first principal of Nayong Tianhe Experimental School, and took on the heavy responsibility of education for 1,600 students who moved out of poverty. Zhan Wen first contacted a number of enterprises to donate equipment and materials for the school, and won a love donation of more than 2 million yuan.

  In order to expand the coverage of quality education resources, Zhan Wen took Nayong Tianhe Experimental School as the base, and set up seven schools and a kindergarten in Nayong County, including the No.1 Primary School, into a "7+1 pigeon blossom" learning community with resource sharing, professional mutual promotion and group development.

  After three years of teaching, Zhan Wen passed on the love from Guangzhou to the children in Nayong, leaving Nayong with a model school for ex situ poverty alleviation and relocation, 118 principals trained by Zhan Wenming’s principal pilot studio, a group of teachers with dreams, and the enterprising spirit and hard work of teachers in party member, Guangzhou.

Ministry of Transport: Spring Festival travel rush sent 50.92 million passengers on the 21st day.

Cctv newsAccording to the official micro-news of the Ministry of Transport, the data from the the State Council Joint Prevention and Control Mechanism Spring Festival travel rush Work Class shows that on January 27th (the 21st day of Spring Festival travel rush, the sixth day of the first lunar month), the national railways, highways, waterways and civil aviation sent 50.92 million passengers, up 16.9% from the previous month, down 46.7% from the same period in 2019 and up 83.1% from the same period in 2022. Among them:

> > The national railways sent 12.185 million passengers, up 18.4% from the previous month, down 3.6% from the same period in 2019 and up 34.6% from the same period in 2022.

> > The highway sent 36.28 million passengers, up 18.1% from the previous month, down 54.3% from the same period in 2019 and up 114.4% from the same period in 2022.

> > The waterway sent 735,000 passengers, down 24.9% from the previous month, down 55.3% from the same period in 2019 and up 53.5% from the same period in 2022.

> > Civil aviation sent 1.72 million passengers, up 9.0% from the previous month, down 15.1% from the same period in 2019 and up 39.8% from the same period in 2022.

The total traffic of expressways in China is 62.592 million vehicles. Among them, the number of passenger cars was 60.291 million, up 10.8% from the previous month, up 32.0% from the same period in 2019 and up 29.7% from the same period in 2022.