标签： 武汉桑拿足浴

Author | Netscape Internet Editorial Department

　"Love Story of Yilan is really so good to cry!"

"Cry while watching, and give me the whole defense directly in the middle of the night …"

It’s hard to imagine that this is the audience’s evaluation of a comedy movie.More and more viewers went to the comment area to take photos of crying and watch "crying noisily". Some people cried nose bubbles, others cried their faces deformed, and a large number of "tap water" spontaneously went crazy on the Internet.

What is even more unimaginable is that,On April 27th, "Yilan Love Story", which was broadcasted by Tencent Video alone, was able to soar by 350% in a single day after it was launched for 10 days, and returned to the top of Tencent’s video hot search list. On the 11th day of its launch, the single-day box office reached the highest value of 1.268 million, far exceeding its initial box office, and it topped the list of movies hot search NO.1 for five consecutive days.At present, the box office of the film has exceeded 10 million, ranking second in the online movie box office list in April.

Box office curve of Yilan love story

You know, for most online movies, the box office in the first week can account for 80% of the total box office, and then the box office will plummet and become less and less. But the Love Story of Yilan is obviously an exception.

It is rare to get out of the long tail rising box office curve by "tap water" after 10 days on the line. Only a handful of movies, such as The Return of the Great Sage, Dying to Survive and Nobody, are unique in online movies. Such cases deserve our further discussion and study.

On May 17th, NetVision Internet × Ruyu Culture jointly hosted an online sharing meeting with the theme of "How to achieve box office counterattack in Yilan Love Story", and we invited.Zhang Yuntian, co-founder of Zhisheng, chief producer of Yilan Love Story, CEO of Ruyu Culture, and Qiu Heng, chief marketing officer of Yilan Love Story.From the perspectives of industry, content, data and marketing, we talked about the content playing and marketing experience behind the box office counterattack of Yilan Love Story. Such experience may bring more enlightenment to the industry.

Content: realism+comedy, inciting social topics and emotional fulcrums

"Laugh and cry …" This is the most authentic and common viewing experience of "Love Story of Yilan" on the Internet, and "crying" seems to be more violent than "laughing". This is extremely abnormal for comedies that always take humor as the first element.

But it is this "abnormality" that has created the counterattack of the box office of Yilan Love Story.In Zhang Yuntian’s view, there may be three main reasons for the counterattack: First, emotional resonance; Second, it has certain social topicality; The third is the interaction between on-site and off-site marketing.

Zhang Yuntian, co-founder of Zhisheng and chief producer of Yilan Love Story

"Everyone has a first love. Are you still in touch with your first love?" "Have you ever made a mistake? Have you ever regretted it?" "If you can choose your life again, will you continue to go wrong?" "Are you cherishing the person in front of you?" Life is always full of regrets, and similar questions are believed to have been asked by everyone. "It’s just that we used movies to incite that emotion and poke the softest part of everyone’s heart." Zhang Yuntian said this.

The Love Story of Yilan is adapted from the national music IP of the same name., tells the story of a business crocodile who accidentally crossed into a parallel world, returned to a small town to live an ordinary life with his first love, and had a series of funny love stories. There are not only thoughts about wealth and love, but also discussions about family education, dreams and pursuits of that year and a new understanding of happiness.

It is equivalent to that "Love Story of Yilan" has already planted seeds in the topical and emotional direction at the beginning of its creation. Once this seed is fermented, everyone will watch the Love Story of Yilan, not just the movie, but their own inner regrets.

But what is even more rare is that the Love Story of Yilan selects the core theme of realism and the most grounded expression.

Zhang Yuntian revealed a trick of internet film creation. "If you want to express something and let everyone have a aftertaste after watching the movie, then keep the core and make the way of presentation as grounded as possible, which is funny and memorable. It is not far from success."

In fact, as a hot comedy brand in the online market in recent years, Zhisheng United has produced many explosive comedies, and most of them discuss social topics and are also related to emotions. For example, My Gentle Dad discusses the affection between father and daughter, Let me have fun discusses middle-aged marriage, and Love Story of Yilan discusses the love of middle-aged men. The next upcoming "Warm Smile" is campus+comedy, which discusses the relationship between teachers and students."We will express the most common emotional elements in the most humorous and grounded way."

If "strong stimulation" is the standard for a film to pass in entertainment, then "strong empathy" is the key to reflect the reality and impress the audience. The Love Story of Yilan has undoubtedly been done.

It takes almost a week for a film to rely on word-of-mouth counterattack and tap water to discuss and share. Judging from the box office curve of Love Story of Yilan, the time node of box office counterattack coincides with the period of word-of-mouth fermentation.

Perhaps a good comedy is just like this, and it can always incite a certain social mood. Affection, friendship, love, happiness, sadness or love for the country, like Dying to Survive and Hi, Mom, also take comedy as the table, realism as the center, and also move people with emotion, making the audience "laugh first and then cry" and willing to spare no effort to "Amway".

Qiu Heng, as the general manager of marketing, also said, "This film has become a carrier of’ crying’ social emotions. In the context of the epidemic, it has touched some emotional points of everyone. Whether it is a cinema or an online movie, there has been no movie that can make people cry for a long time. "

Marketing: from "tap water" to "strong interaction" to arouse the audience’s response

At the sharing meeting, Qiu Heng, as the general manager of marketing, shared several sets of interesting data:

1. There were 25,000+comments in the "Love Story of Yilan" station, exceeding 99% of online movies released by Tencent;

2. The effective broadcast ratio of "Yilan Love Story" by Tencent has soared from about 6% in the first three days to 15% in the box office counterattack, exceeding 99% of online movies released by Tencent;

3. The first vibrato video about "Yilan’s love story is so crying": 70,000 likes, 90,000 forwards and 40,000 comments, and "Sanlian" accounts for a very high proportion.

Qiu Heng, CEO of Entertainment Culture and head of marketing of Yilan Love Story.

Obviously,"Love Story of Yilan" is to attract "tap water" through word of mouth, form "strong interaction", promote high transformation, and finally feed back to the box office in the station.

After the launch of "Love Story of Yilan", there was a lot of crying in the comment area, and all kinds of crying photos were overwhelming, just like invisible hooks, simple and direct, but full of interest, which inherited the audience’s love for the film and even established some emotional connection with netizens, which triggered the spontaneous spread of social media and users, and further deepened the user’s impression of the film in the spread, and finally became a distinctive symbol.

These "crying in the sun" are logical and seemingly accidental, but in fact, the promotion and guidance of "marketing" behind it is equally indispensable. From the marketing link of the Love Story of Yilan, we can also see the whole process of the film’s counterattack.

At the beginning of the film’s launch, the main direction of marketing was to attract people with IP, win with laughter, and move people with emotion. After all, the songs of "Yilan Love Story" are very popular, with a broad audience base and national goodwill. The film itself outputs comedy tonality and fantasy colors, which are also very attractive.

"At about 11: 00 p.m. on the seventh day of the film’s launch, we monitored that there were a lot of hot photos of" Yilan Love Story "crying in the comment area on Tik Tok, so we took out the emotional point of’ best crying’ and did a lot of marketing actions with Tencent video to maximize the topic and emotional point.Qiu Heng said.

Perhaps this is the sensitivity of a professional marketing company, that is, to make appropriate adjustments to the marketing rhythm at any time according to the actual situation, and finally find the most suitable point for amplification, so as to revitalize the whole marketing and achieve the effect of maximizing marketing under the limited resources.

At the sharing meeting,Qiu Heng emphasized, "We have always had the idea that no matter how good the marketing is, it is just icing on the cake, which is particularly obvious in the Love Story of Yilan. It should be that we thank the film for its good reputation and give us the opportunity to play marketing."In Qiu Heng’s view, the box office may be supplemented by marketing, and the traffic can be accurately obtained through channels, but the audience’s recognition of the film is the foundation for the box office to counterattack.

So when it comes to marketing, Qiu Heng said it lightly, but we noticed that,Before and after discovering the emotional point of "crying", a large number of targeted marketing work has been quickly paved and followed up.For example, the maintenance of crying comments in the comment area, the follow-up of official shaking and crying video, the crying in the Zhou Yunpeng comment area, the crying in the Weibo diffusion comment area, the flop in the Zhou Yunpeng airborne comment area, the release of Zhou Yunpeng’s one-second crying video, the crying of real people, the follow-up fermentation of entertainment queen, and the second breaking of defense with unexposed ending, etc., are all hot waves after waves.

"In fact, at that time, we tried to follow up’ Good Cry’ for emotional marketing on the whole platform. For example, Aauto Quicker, Xiaohongshu, Weibo, bilibili, Hupu, etc. all made corresponding launches. We found that Aauto Quicker’s early publicity and solicitation effect was very good. Tik Tok, Weibo and Xiaohongshu, including soul, surprised us in the later emotional fermentation, and then we targeted it on a platform that could arouse more extensive interaction among netizens. Qiu Heng revealed.

In fact, not only the film side and the marketing side, but also the in-station recommendation of the video platform is rapidly following up.Love Story of Yilan was originally an S-level project, but in fact the resources given by the platform are S+ level.After all, the video platform is also willing to give more opportunities for interactive films with high conversion rate.

Through the marketing track of Love Story of Yilan, we can see that the ability of professional marketing companies to grasp hot spots is very important for the adaptability of marketing rhythm and direction, and innovative marketing strategies and more vivid interactive ways are obviously more efficient and dominant than traditional marketing.

From the whole marketing process, the workload of the project "Love Story of Yilan" is 1.5 times or even more than that of other online movie projects such as entertainment culture. There are as many as 25 posters and new media pictures, and the marketing strategy from funny to crying has been adjusted in time. But in the end, it’s all worth it.

Through the slow and steady marketing strategy at the initial stage of its launch, Yilan Love Story took the lead in establishing emotional links with users in Tencent’s video core circle, making them the first users of topic fermentation, and then expanding their openings through all-platform marketing, thus realizing the massive user coverage of the film audience and further expanding the audience circle. By amplifying the emotional point of "crying" and vivid and flexible interaction, Yilan Love Story experienced circle explosion, spread to more people, and effectively guided the hot search in the long video platform.This is not only an extension of the vitality of the film, but also effectively expands the marketing gameplay of online movies.

This set of combination punches comes down,The Love Story of Yilan is not only a one-way "drainage" or "indoctrination", but also an effective guidance to stimulate the two-way interaction between the plot and the audience and form a strong "echo" from the audience.. The crying photos in the comment area are the best proof of the audience’s "echo".This echo from the audience has caused a wide range of spontaneous communication, making the whole marketing more efficient and lasting.

When a movie, even the photos printed by netizens in the comment area, can become an expression pack and is spontaneously spread by netizens, it is not difficult to understand that this work can be countered at the box office.

Online movies enter the "word of mouth era"

In recent months, the "Northeast Element", as a widely accepted regional culture, began to rise in the field of online movies, including the counterattack of "Yilan Love Story", so that many people feel that the "spring" of Northeast comedy has come.

However, Zhang Yuntian did not recognize this."I don’t think it should be said that the spring of comedy in Northeast China has come, but in the big environment, ordinary people need to release their emotions. Good comedies will always be there, and there are many good themes waiting for everyone to explore. Spring has always been there."

Indeed,The spring of good content has always been there, including comedy.The reason why Love Story of Yilan was able to counterattack at the box office was not only because it was a northeast comedy and used northeast actors, but also because of its refined and differentiated content strategy and realistic expression that could incite the audience’s emotions, coupled with accurate and efficient marketing methods, content and marketing interlocking, which created the box office counterattack of Love Story of Yilan.

The unique long-term return cycle of online movies for half a year determines that the content side can constantly tap the long tail of the content, and after the hot broadcast period, it will usher in the second spring or even the third spring of return. But the reality is,Cases like Love Story of Yilan are still very rare.

"Online movies have relatively limited investment in marketing and are not allowed to pull the cycle too long. However, with the implementation of quality improvement and quantity reduction and the new accounting model, I believe that the case of full-cycle marketing will gradually emerge and the life cycle of the film will be further extended. " At the same time, Qiu Heng emphasized that "if a movie wants to achieve a long tail counterattack, marketing is only a means to expand its mouth, and word of mouth is the most critical variable in box office counterattack."

With the development of online movies, a series of actions such as users’ cognition, on-demand, experience and evaluation of online movies are the complete process of trading. No matter which link or level, it is inseparable from the guidance and assistance of marketing, but it needs the foundation of good content.If people’s attention to online movies in the past few years still stays in concept discussion, genre concern and visual wonders, then the box office counterattack of Yilan Love Story seems to indicate that online movies have entered a "word-of-mouth era" and entered a new era in which they can express reality, explore emotions and present value.

Throughout the sharing session, both Zhang Yuntian, as the chief producer, and Qiu Heng, as the chief marketing officer, repeatedly emphasized one word-"emotion".

In the view of NetVision Internet,This is also the greater significance of "Love Story of Yilan", that is, in the past, only the cinema screen could bear huge social emotions. Through "Love Story of Yilan", we found that online movies can also bear social emotions and mainstream values, and become the carrier for the broad masses to release their emotions, even if it is only a part. This itself is the embodiment of the progress of online movies.

Click here to view.→ Online sharing meeting and dialogue record of how the box office of Yilan Love Story counterattacked.

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National Development and Investment Group Co., Ltd. (hereinafter referred to as SDIC) vigorously promotes the construction of the equity director system, and makes great efforts to improve the system, build a good team and strengthen support, and strive to promote the board of directors of subsidiaries to play a good role in business decision-making and realize the high-quality development of enterprises.

Strengthening top-level design and consolidating the foundation of equity director system

Clarify the reform ideas. Based on the requirements of perfecting the modern enterprise system with China characteristics, combined with the actual management and control of state-owned capital investment companies, this paper explores the overall thinking and implementation path of the "11133" equity director system reform. That is to build a perfect management system of equity directors, build a team of full-time and part-time equity directors with good professional quality, strong decision-making ability and high comprehensive quality, establish a coordinated, professional and efficient support and guarantee mechanism for equity directors to perform their duties, promote the transformation of equity directors to specialization, professionalism and marketization, and be a good proponent of decision-making suggestions, a transmitter of major shareholders’ intentions and a promoter of enterprise development.

Improve the institutional system. According to the structure of "basic system+special system+work guidelines", a management system of equity directors is formed, which takes the Interim Measures for the Management of Equity Directors as the basic specification, the Interim Measures for the Management of Proposals and the Detailed Rules for the Work of Equity Directors as the procedural specification, and takes the Legal Guidelines for Performing Duties, the Compilation of Laws and Regulations for Performing Duties, the List of Legal Rights and Obligations and the Guidelines for Performing Duties as the operational guidance, so as to realize the selection and performance of personnel.

Pay close attention to system implementation. Establish a closed-loop mechanism of "evaluation-feedback-rectification" to ensure the implementation of the system. From the group headquarters, equity directors, subsidiaries and other three dimensions, the evaluation factor tables are compiled respectively. Through consulting the ledger, interviewing one by one, questionnaire survey, discussion and exchange, etc., the implementation of the relevant system of equity directors management in subsidiaries is evaluated regularly, so as to fully understand the performance guarantee of equity directors in subsidiaries, find out the existing problems, and ensure the implementation of the system in place and continuously improve the service level of equity directors’ performance guarantee through feedback notification and supervision and rectification.

Focus on perfecting the mechanism and strengthening the construction of the team of equity directors

Continuously optimize the structure. Adhere to the selection of the best, in accordance with the principles of matching the best, penetrating the post, matching people and posts, being active and steady, based on the functional orientation and business characteristics of state-owned capital investment companies, adhere to the coexistence of full-time and part-time jobs, and gradually form a pattern of full-time as the mainstay and part-time as the supplement. Appropriately increase the number of young, high-quality and compound full-time equity directors, enrich the team of full-time equity directors, reverse the traditional impression that full-time equity directors are old and second-line, and promote the full play of full-time equity directors. Up to now, there are 43 equity directors in the headquarters, including 12 full-time equity directors and 31 part-time equity directors, who are generally transferred from the director-level leaders of the headquarters department or the chairman and general manager of subsidiaries. The average age of full-time equity directors is 54, and the youngest is 45.

Insist on selecting the best and matching the strong. According to the board structure of subsidiaries and the allocation of directors’ seats, and in combination with the actual situation of subsidiaries, the "Selection Scheme for Full-time Equity Directors of the Company in 2021-2022" was formulated to clarify the requirements for the allocation of equity directors. According to their biographical background, equity directors are divided into two categories: business management and professional management. The business management category refers to those who are familiar with and have experience in enterprise operation, while the professional management category mainly refers to those who have experience in strategic investment, operation management, financial auditing, risk compliance and other fields (such as manpower, the party and the masses). On the basis of clarifying the allocation principle of "at least one full-time equity director for each subsidiary", the reform, development and business management needs of subsidiaries are comprehensively considered. In order to give full play to the supporting and empowering role of the headquarters of state-owned capital investment companies, investment enterprises that have strategic support or significant profit contribution to the development of the group are managed as important investment enterprises, and "list management" and dynamic adjustment are implemented. On the premise that the relationship between enterprise equity and management remains unchanged, the headquarters appoints not less than one-third of the directors.

Innovative performance training. In order to improve the performance ability of equity directors, this paper systematically sorts out the eight key qualities that equity directors should possess, and constructs a general competency model composed of four key qualities: cooperative communication, compliance and responsibility, analysis and judgment, and strategic decision-making, and a professional competency model composed of four key qualities: financial analysis, risk control, investment ability and supervision. On this basis, we should adhere to both "going out" and "bringing in", pay equal attention to professional knowledge and practical experience, and synchronize market practices and management requirements, and innovatively design a training course system for improving the performance ability of equity directors, which consists of two modules: theoretical study and performance practice. Theoretical learning modules include professional courses such as strategic development, financial management, risk control, investment merger and acquisition, personnel management, and governance control courses such as corporate governance and state-owned enterprise reform; The practice module of duty performance includes special learning courses such as industry frontier and company system, and experience exchange courses such as directors’ duty performance. Set up a discussion and exchange platform "Directors’ Exchange" for equity directors, organize "face-to-face" discussion and "close communication" between equity directors and outstanding peers outside the group, such as Central Huijin Company, by means of irregular seminars, theme training and internal and external exchanges, and exchange professional experience closely around practical issues, so as to achieve the expected effect of learning from experience, broadening horizons and inspiring ideas, and effectively improve the performance ability of equity directors.

Strengthen the performance of duties. On the basis of clarifying the rights and responsibilities of equity directors, we will explore the "2+2+1" working mechanism that runs through the decision-making process to further standardize the rights and responsibilities of equity directors. Establish two mechanisms: communication and coordination between the leaders before decision-making and regular meetings of equity directors, with full-time equity directors as the leaders to do internal communication, and organize equity directors to understand the company’s requirements, exchange their performance experiences and study major issues through regular meetings. Improve the two mechanisms of full-time equity directors’ participation and investigation in decision-making, clarify the requirements of participation scope, quantity and quality of investigation reports, and promote full-time equity directors to understand the enterprise situation in a timely and in-depth manner. Improve the reporting mechanism after decision-making, clarify the submission process and specific requirements of special reports, research reports, research reports and debriefing reports, smooth reporting channels, and protect the company’s right to know.

Strengthen incentives and constraints. Improve the assessment indicators of full-time equity directors, refine the performance tasks of full-time equity directors into assessment contents, expand the assessment subjects, optimize the assessment weights, and highlight performance orientation. The assessment subjects include the relevant leaders of the party group (with a weight of 20%), the centralized management department of equity directors (with a weight of 15%), the human resources department and other five related departments (with a weight of 15%), the board members of the subsidiaries (with a weight of 30%), the members of the board of supervisors (with a weight of 10%) and the members of the management team (with a weight of 10%). Adhere to tolerance and correction at the same time, set up a fault-tolerant mechanism, clarify the circumstances of lighter, mitigated or exempted treatment while strictly investigating the responsibility, and create a good environment for equity directors to actively perform their duties.

Highlight system linkage and strengthen the performance guarantee of equity directors

Standardize the management of bills. Prepare the reference list and proposal document template for consideration by the board of directors of subsidiary enterprises, and promote the standardization of proposal management of subsidiary enterprises. Through the pilot of state-owned capital investment companies, we will vigorously promote the classification and authorization of "one enterprise and one policy" and clarify the boundaries of powers and responsibilities between parent and subsidiary companies. On this basis, further standardize the motion management process of the board of directors of subsidiaries. Divide the motions of the board of directors of subsidiaries into major issues and general issues. For major issues (that is, the matters involved in the motions need to be reported to the headquarters for decision-making), embed full-time equity directors into the company’s OA approval process. While ensuring the company’s decision-making power on major issues, the full-time equity directors are guaranteed to express their independent opinions in the company’s approval process, and the full-time equity directors are fully mobilized to perform their duties. The full-time equity directors participate in the voting according to the final decision of the headquarters. For the general matters proposal (that is, the matters involved in the proposal authorize the subsidiary enterprises to make decisions), the professional role of full-time equity directors should be given full play, and they should make decisions independently and be responsible for themselves, thus shortening the decision-making chain and improving the decision-making efficiency.

Strengthen support and guarantee. To achieve "three clarifications", that is, to clarify the responsibilities of the relevant functional departments of the company to provide professional support, to provide a path for equity directors to seek professional support, and to carry out timely publicity training for important systems or major special actions that need to be implemented by equity directors in performing their duties; Clarify the scope, requirements and specific processes of information sharing between companies and subsidiaries to equity directors, and share information on the operation and management of subsidiaries with equity directors through e-mail and opening information system accounts, so as to fully protect equity directors’ right to know; It is clear that the subsidiaries submit the important meeting plan of this year to the equity directors in the first quarter of each year, assist the full-time equity directors to formulate the annual research plan, designate special departments and personnel to provide service guarantee for the equity directors to perform their duties, timely implement the work requirements put forward by the equity directors, and do a thorough, detailed and practical job of supporting and ensuring the performance of the equity directors.

Facilitate the performance of duties. The information system for the management of equity directors is developed, which includes six modules: duty management, training management, investigation management, report management, board attendance management and professional support. It comprehensively covers management services such as duty performance, attendance, training, investigation, reports, proposals and professional support of equity directors, and realizes timely updating of duty performance information, checking duty performance data at any time and online handling of duty performance matters, thus promoting the information management of the whole process of duty performance of equity directors. In order to make it easier for equity directors, especially newly-appointed equity directors, to quickly understand and master the management requirements of the company and enter the state of performing their duties as soon as possible, the Guide for Equity Directors’ Performance of Duties was compiled, and at the same time, the relevant system documents and auxiliary materials for equity directors’ performance of duties were summarized and formed, making it convenient for equity directors to refer to and use at any time, realizing "one box in hand and performing their duties without worry", which greatly facilitated the effective work of equity directors.

[Editor: Wang Zhanchao]

Zhan Wen (sixth from left) is with children in Nayong County, Bijie City, Guizhou Province. Image source: South+Client

　　"Principal, mom, when I grow up, I want to be an excellent Communist party member like you." On the evening of July 1st, Zhan Wen, principal of Chebei Primary School in Tianhe District, Guangzhou and lifelong honorary principal of Nayong Tianhe Experimental School in Bijie City, Guizhou Province, received the news of Zhang Ping, a student of Nayong, and she immediately replied, "Baby, I am so proud of you!"

　　"Principal’s mother" is the nickname for Zhan Wen by Nayong students. In May 2018, Zhan Wen was selected to teach in Nayong, during which she took the initiative to apply for extending the teaching time from three months to three years. A few days ago, Zhan Wen was awarded the outstanding Communist party member of Guangdong Province.

　　"After retirement, I want to go back to Nayong Tianhe Experimental School and build the school better." Zhan Wen said that she wants to bring more love to Nayong so that children can get a better education.

　　From "female security guard" to "principal and mother"

　　On May 17, 2018, Zhan Wen embarked on a journey of teaching and arrived at the No.1 Primary School in Nayong County. Looking at crowded classrooms and timid children, Zhan Wen has mixed feelings-how to improve the hardware? How to close the distance with children?

　　Zhan Wen learned that many children are left-behind children and are more introverted. She offered to go to the school first, hoping to get familiar with the children as soon as possible. At 7: 30 every morning, Zhan Wen appeared at the school gate on time and gave a high-five hug to the students who arrived at school. "Hello, good morning!" "

　　A child said that there was an enthusiastic "female security guard" at the school. In the louder and louder greetings, the children became more and more sunny. They lined up with high-fives and took the initiative to say hello.

　　On one occasion, Zhan Wen couldn’t get to school on time because of physical discomfort. Later, a classmate put a letter into her hand, which contained such a sentence: "I have a good teacher, don’t hurt her in time!" " Zhan Wen’s eyes are wet when reading the letter.

　　Later, the local government introduced various resources to participate in the assistance work, and the appearance of the first primary school in Nayong County changed greatly soon. The school built three new playgrounds, and the number of students in each class was controlled within 55.

　　Zhan Wen made teaching AIDS, taught children to draw mind maps, write math diary, and make mathematical manuscripts, which made abstract knowledge concrete, and children became more and more interested in mathematics. Zhan Wen has gradually become the "principal and mother" of children. After the expiration of the three-month teaching period, Zhan Wen applied to extend the teaching time.

　　Let more teachers and children "dare to dream"

　　Returning to Nayong again, Zhan Wen’s role has also changed from the vice president of Nayong County No.1 Primary School to the member of the party group and deputy director of Nayong County Education Science and Technology Bureau. "Poverty alleviation first helps wisdom." After taking up his new post, Zhan Wen spent more than a year traveling around more than 500 schools in Nayong County, discussing the school-running concept and orientation with the principal, and recording the needs of the school.

　　She built nine "dream classrooms" worth 1.8 million yuan for Nayong, so that more teachers and children have the confidence to "dare to dream". She connected caring people from all walks of life and won various material donations for dozens of weak schools in Nayong County.

　　"In addition to the improvement of hardware, it is more important to improve the level of local teachers and improve the soft power of education." Zhan Wen said that, therefore, she organized 56 trainings such as "Spark Plan" and "Positive Education", and trained more than 9,000 teachers to help teachers broaden their horizons.

　　In 2019, Tianhe District invested 42.5 million yuan to build Nayong Tianhe Experimental School. In December of the same year, Zhan Wen served as the first principal of Nayong Tianhe Experimental School, and took on the heavy responsibility of education for 1,600 students who moved out of poverty. Zhan Wen first contacted a number of enterprises to donate equipment and materials for the school, and won a love donation of more than 2 million yuan.

　　In order to expand the coverage of quality education resources, Zhan Wen took Nayong Tianhe Experimental School as the base, and set up seven schools and a kindergarten in Nayong County, including the No.1 Primary School, into a "7+1 pigeon blossom" learning community with resource sharing, professional mutual promotion and group development.

　　After three years of teaching, Zhan Wen passed on the love from Guangzhou to the children in Nayong, leaving Nayong with a model school for ex situ poverty alleviation and relocation, 118 principals trained by Zhan Wenming’s principal pilot studio, a group of teachers with dreams, and the enterprising spirit and hard work of teachers in party member, Guangzhou.

Perhaps the most impressive thing in Marvel Comics’s Iron Man movies is not Tony Stark’s cool Iron Man armor, but his artificial intelligence housekeeper-Jarvis.

In the film, "Jarvis" can be described as an AI housekeeper who helps Tony manage his super high-tech mansion.

Tony only needs to give an order by voice, and Jarvis can complete operations from opening the door and turning off the lights to booking a hotel to buy things, and even help Tony solve scientific problems.

Eleven years ago, in 2008, the first film of Iron Man was released. In the same year, the iPhone 3G was released, and people’s legs in the era of mobile Internet were just raised. When the Bluetooth headset was still a high-end gadget, Jarvis, a powerful artificial intelligence housekeeper, inevitably gave people a very sci-fi feeling.

At that time, I was wondering if I could have the opportunity to experience this powerful and caring AI assistant in my life. Considering the technical level at that time, I couldn’t help feeling that this was a "lifetime" flag.

Now more than ten years have passed, and the tide of mobile internet has completely changed people’s lives. True wireless Bluetooth headsets have also become a "street commodity" for everyone, and AI and loT have also become nouns that people talk about every day.

The kind of artificial intelligence housekeeper shown in the first part of Iron Man has also become not far away from us. In recent years, the concept of smart home has become more and more popular, and more and more related smart home solutions have become mature. I also began to think about buying some smart homes for my family. The first thing is of course to buy a smart speaker as the control center.

Smart speaker is the control center of smart home.

As we approach double 11, it’s natural to take a look at the discounts on smart speakers of major brands. Open the Tmall APP, the global carnival venue, and search for "smart speakers" to find that the Tmall Elf series products that I have been paying attention to before have great preferential strength during my stay in double 11.

At present, the common smart home solutions include Tmall Elf, Xiaomi Xiaoai and Apple Homekit. The first thing I excluded was Apple’s Homekit. Homekit’s smart home products are not only expensive but also extremely rare, and are rarely used in China. Secondly, Xiao Ai is excluded. Although Xiaomi’s smart home system is relatively perfect, Xiao Ai’s intelligence is shameful and there are many restrictions, which gives people the feeling that they are using a simple language remote control instead of a warm and intimate artificial intelligence housekeeper. Moreover, Xiao Ai’s smart home appliances are mainly Xiaomi eco-chain products, and they do not support mainstream first-line home appliance brands.

Homekit products are more expensive.

To be honest, the reason for choosing Tmall Elf is mainly the price. The price of Tmall Elf after double 11 discount is really very cheap, and some products also support the interest-free flower buds, which is also very intimate for people like me. Of course, the reason for choosing Tmall Elf is not only because of the low price, but also because of the rich smart home ecology of Tmall Elf.

Tmall elf AI alliance

Buying a smart home means buying an ecology, because from the moment you buy the first device, you have chosen this ecology. In the later period, you can only buy home appliances in this ecology, so it is very important to choose a good smart home ecology. The smart home ecology of Tmall Elf is officially called "Tmall Elf AI Alliance" by Tmall. One big difference from some manufacturers is that Tmall Elf is an open smart home ecology, except for Tmall’s own brand smart home. Many first-line big-name home appliances support Tmall Elf. At present, Tmall Elf can connect more than 40 categories, more than 600 brands and more than 2,100 models of smart devices, covering more than 70% of smart devices. .

Tmall Elf can connect more than 2,100 smart devices.

Unlike some smart speakers that act as "language remote controllers", Tmall Elf is very powerful in intelligence. In addition to the basic functions such as controlling the home to switch on and off some lights, commanding the sweeper, remotely controlling the air conditioner, inquiring about common information, alarm clock, etc., Tmall Elf can also achieve advanced skills such as taking the initiative to greet, playing voice games and accompanying children to read books.

Combined with Alibaba’s powerful e-commerce ecology, Tmall Elf can even charge phone bills, shop and even order food under voice, and truly become a qualified "intimate housekeeper".

Although the smart speaker is now more responsible for the task of smart home control center, its main business is still as a speaker. As an AI housekeeper, Tmall Elf is also a qualified speaker. Even if the current price of Tmall Elf series is less than 100 yuan, the sound quality has not been ignored.

The sound system of Tmall Elf Sugar Cube R supports DTS technology certification, and has a high-specification full-frequency NdFeB speaker unit, which has ultra-wide frequency response and ultra-low unparalleled low distortion. With a passive bass unit, the low frequency is more impactful. Equipped with DTS sound quality through professional tuning of golden ears, making the sound effect achieve the best effect.

As one of the largest audio content platforms in Chinese, Tmall Elf has the first tens of millions of its own music copyright library in the field of intelligent hardware, and directly signed cooperation agreements with many well-known copyright parties/key IP content to meet the content needs of different users. To give a simple example, for example, if you want to listen to a song, other smart speakers may not be able to play this song because of copyright issues, and the probability of this happening in Tmall Elf is extremely low.

Tmall Elf Sugar R Smart Speaker

Double 11 Tmall got the price: 79 yuan

Tmall Elf Sugar R is a smart speaker with high cost performance for Tmall Elf. You can experience the rich Tmall Elf ecology at a price of less than 100 yuan. The original price of Tmall Elf Sugar R is 199 yuan on weekdays, and the special price of double 11 is the same day.79 yuanAt the same time, it supports the 400-50 shopping allowance. Users who complete the order and payment in the first two hours of the same day (0: 00: 00-1: 59: 59 on the 11th) in double 11 have the opportunity to obtain the test drive qualification of Volvo polestar charter wine worth 3,888 yuan (8 in total).

Tmall Elf X1

Double 11 Tmall got the price: 199 yuan.

Tmall Elf X1 is a smart speaker with main performance. In addition to its rich Tmall Elf ecosystem, Tmall Elf X1 is unambiguous in hardware configuration. In addition to the powerful core with quad-core architecture and a 5W6Ω full-range speaker, in order to better pick up sound, Tmall Elf X1 is equipped with six microphones distributed around the top of the fuselage, no matter which direction you are in the speaker, Tmall Elf X1 can pick up your voice commands timely and accurately. The original price of Tmall Elf X1 was 499 yuan, and double 11 went straight to 300 yuan.The hand price is 199 yuanGrab the spot in advance.

At present, Tmall Elf X1 is being sold in the official flagship store of Tmall Elf. Interested friends can purchase it by poking it directly. double 11 went straight to 300 yuan and got a price of 199 yuan.

Tmall jingling QUEEN beauty cosmetics Jing

Double 11 Tmall got the price: 399 yuan.

Tmall Fairy QUEEN Beauty Mirror is a "cross-border" product with artificial intelligence implanted in the cosmetic mirror. It not only has good lighting effect and elegant design, but also has all the functions of AI smart speakers, such as listening to music, controlling home appliances, playing audio books, charging phone bills, shopping, forecasting weather, etc., and can definitely become your intimate housekeeper in daily life.

This 8-inch mirror has 64 lamp beads, forming a complete circular light source, with a brightness of 1100lux, which is consistent with the jewelry counter in mainstream shopping malls. It has set 3 color temperatures and 9 lighting effects. In addition, the Tmall Elf Queen uses the full spectrum and LED light source to restore the true color, so that the light of the Tmall Elf Queen can be kept in a state of not dazzling care, which is better enough to protect the eyesight.

The original price of Tmall Elf QUEEN Beauty Mirror is 699 yuan.Double 11 special price is 449 yuan., you can use 400-50 shopping allowance on the same day, and you only need to get the price.399 yuanCopy the reserve price for the whole year, and you will receive a cosmetic set with the value of 600 yuan if you complete the order and payment 2 hours before the day of double 11 (0: 00: 00-1: 59: 59 on the 11th).

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　 　 　 　 At present, designers like Stella McCatney, who are vegetarian, and brands such as MUJI Muji, which focus on pollution-free images, are vigorously practicing environmental protection in the fashion industry. For fashion consumers who don’t like them, this kind of brand with minimalist design looks a bit out of touch, which makes people feel cold and distant.

　 　 　 　 What kind of environmentally friendly fashion do you prefer to buy?

　 　 　 　 This spring, H&M released a new season’s limited series of environmental conscious actions-this is not a big news. Many people once took a bag of old clothes to H&M’s store, threw them into their white recycling bins, and then exchanged them for a "encouragement" discount coupon, or "accidentally" bought several clothes with green labels at H&M-the reason why this series attracted people’s attention was that. Zhou Xun, Wang Luodan and Eileen were all photographed wearing them to attend activities or even walk the red carpet. They looked very different from the previous "plain-faced" environmentally-friendly fashions. In addition, they were limited series, and many "stars with the same style" were sold out on the day of listing. In fact, the red carpet dress has always been synonymous with "no environmental protection". Those gorgeous and luxurious evening dresses usually exist only for a stunning appearance, and the possibility of being repeatedly worn is almost zero. Fashionable women other than stars will also find that once they wear those party dresses in their closets on major occasions, they will basically be put in the cold. It is imperative for H&M to classify this kind of "disposable" fashion as "environmental conscious action".

　 　 　 　 Prior to this, the well-known environmentally-friendly fashions were basically made of natural fiber fabrics, such as cotton, hemp and Tencel. This season, H&M added recycled sequins and beadwork for the first time, which told everyone that environmentally-friendly fashions can also grow secular and lovely. Veronique, the regional sustainable development manager of H&M, told the author that the public has a misunderstanding about environmentally friendly fabrics, thinking that only natural fabrics are environmentally friendly. In fact, things that can be recycled are also true. For example, we started to use recycled polyester fibers to make fluffy skirts last year, like this kind of clothes that need some hardness to support the shape, natural fibers are difficult to do. She also revealed that the brand’s next goal is to gradually dilute the boundary between the "environmental conscious series" and other product lines, and hope to adopt sustainable cotton for clothing in five years, that is to say, any cotton clothing (including jeans) you can buy at H&M at that time will be environmentally friendly fashion. I’m afraid that only brands like H&M can say such a big talk, and Swedish enterprises are indeed in the forefront of the world in environmental protection. Mary Turk, the clothing director of Stadsmission Stockholm, one of the largest second-hand chain retail stores in Stockholm, once expressed her wish to the media: "The so-called sustainable fashion should become a natural and ordinary part of life. When we no longer emphasize this concept, when it is truly integrated into our lives, it is truly recognized. "

　　　　　　　　Who should pay for environmental fashion?

　　　　　　　　In China, when it comes to environmental protection fashion, the most easily associated brand should be "useless". The founder Ma can promote coarse clothes made of cotton and linen and low-carbon handicrafts from the people with an image similar to that of an ascetic, and advocate "luxury poverty". What is somewhat incompatible with the "useless" simple, natural and original ecological style is its high price. Although it claims to be not a commercial brand, but a "non-profit organization dedicated to the protection of tradition and innovation of traditional folk handicrafts", it makes people wonder whether it intends to persuade everyone to make money to support a "sustainable" brand. Why should buying fashion be equated with doing charity? MUJI, who also advocates high-quality simple living, is obviously much more close to the people in terms of price. Consumers are keen to buy its products, not to show off how rich or tasteful they are (MUJI insisted on not marking the brand LOGO on the products from the beginning), but to figure out its humanized design and soft and comfortable texture, especially cotton and linen products. MUJI claims that he will go to the farm in person to communicate with the producers and use the safe and healthy cotton cultivated in the soil without pesticides and chemical fertilizers for more than three years, but it will not increase the price of the products. As one of the earliest brands that started to use organic cotton, MUJI started with baby products, and then went to underwear. Since 2010, it has been fully promoted to all product lines, and consumers may not know these things unless they ask the shop assistants or land in official website.Because MUJI did not pass on these organic cotton from India, Turkey and Tanzania as extra costs to consumers.

　　　　　　　　It is even more impossible for brands like H&M to use eco-fashion as a marketing gimmick to raise the price (their eco-conscious action series is priced the same as other series), because their consumers are particularly sensitive to the price. Then, how are these increased costs from recycling old clothes, recycling materials, treating polluted water, and researching and developing environmental protection materials digested? Julian, the sustainable supply chain manager of H&M, said that as pioneers of cheap and fast fashion brands, they always know how to control costs. Although the income and expenditure are not balanced at present, environmental protection is a must, so they can only find ways to make environmental protection less boring. The more people are willing to consume environmental fashion in the future, the more motivated they will be to increase investment and drive the whole industry to become sustainable.

　　BEIJING, Nov. 8 (Xinhua)-According to a comprehensive report, the 19-year-old son of an oil dealer in Padra, India, didn’t like studying, so he left home for nearly a month to prove his potential. When the police finally found him, they found the young man wandering around and working, and even sleeping on the street.

　　According to the report, this young man named Taka grew up with a golden spoon and is a student of Wassad Engineering College.

　　On October 14th, he left his hometown of Padra and said that he was going to school. However, Taka did not go to school, but went to Vadodara Railway Station, where he took the train to Delhi and lost contact with his family.

　　The picture was taken from The Times of India.

　　The family found that he had left his mobile phone at home, and there was no news for a long time, so he called the police. The police searched for Taka’s whereabouts according to the surveillance video, but never found his whereabouts.

　　The case seems hopeless, and the police almost want to give up looking for Taka.

　　On November 4th, local time, Taka decided to go to an upscale hotel in Simla to look for a job.

　　The manager of this hotel found that Taka’s face was immature and his clothes were not ordinary, so he doubted Taka’s identity and immediately called the police.

　　When the police found Taka, they found him sleeping on the street, then asked him to show his identity document and confirmed that he was Taka who had been missing for nearly a month, so they quickly informed Taka’s family to reunite with him.

　　When Taka’s family heard the news, they immediately came to Simla to reunite with Taka. Taka’s uncle Ketan said that now the whole family finally breathed a sigh of relief. "We have been having a hard time."

　　It is reported that Taka chose to run away from home because he didn’t like his school and didn’t like studying. He had been to Mumbai, Delhi and Sutela and worked everywhere to make a living. It is said that during Taka’s wandering, he worked as a dishwasher in a road restaurant and a clerk in a small shop.

　　Since July 4th, a new round of persistent heavy rainfall has been affecting the middle and lower reaches of the Yangtze River from the eastern part of southwest China, which has the characteristics of stable rain belt, long duration, large accumulated rainfall and high disaster risk.

　　The water level of the river is high, can it withstand this round of rainfall? How do large-scale water conservancy projects and reservoirs in the Yangtze River basin respond to the flood challenge? Adhere to the people first, life first, and implement the spirit of the important instructions of the Supreme Leader General Secretary on flood control and disaster relief work with practical actions. The China Meteorological Bureau comprehensively judged the flood control situation and launched a three-level emergency response. The Central Meteorological Observatory issued the first orange rainstorm warning this year at 18: 00 on the 7 th. Meteorological departments in areas affected by heavy rainfall such as Hubei, Hunan, Jiangxi, Anhui, Shanghai and Zhejiang closely monitored the changes of rain, water and public opinion, strengthened the joint defense of up and down linkage, and effectively played the first line of defense for meteorological disaster prevention and mitigation.

　　Hubei: scientifically dispatching flood interception and peak clipping

　　Multiple rounds of rainstorm, multi-station water level exceeding the police, and long-term wandering of rain belt … Affected by heavy rainfall, the inflow of water in the upper reaches of the Yangtze River, Wujiang River and the Three Gorges area increased significantly, and the inflow of the Three Gorges Reservoir rose rapidly. At 10: 00 on July 2, the inflow rose to 50,000 cubic meters per second, and the No.1 flood of the Yangtze River in 2020 was formed in the upper reaches.

　　On July 3rd, the Yangtze River Basin Meteorological Center held a tripartite federation chamber of commerce with the Three Gorges Cascade Dispatching Center and the Hydrology and Water Resources Survey Bureau in the upper reaches of the Yangtze River. According to the consultation, considering flood control safety and navigation demand, the Yangtze River Water Conservancy Commission issued a dispatching order to temporarily reduce the outflow of the Three Gorges Reservoir to 30,000 cubic meters per second from 6: 00 on the 5th, and evacuate some ships stranded in the Three Gorges-Gezhouba section in time to ensure navigation safety. At 16: 00 on the 5th, the outflow of the Three Gorges Reservoir was restored to 35,000 cubic meters per second. At the same time, Xiluodu Hydropower Station, Xiangjiaba Reservoir and cascade reservoirs in the middle reaches of Jinsha River were dispatched to simultaneously increase the impoundment, moderately reduce the inflow of the Three Gorges, and jointly reduce the flood control pressure in the middle and lower reaches of the Yangtze River.

　　"Accurate rain and water regime forecasting provides a decision-making basis for the scientific operation of lakes and reservoirs in the Yangtze River basin." Tian Gang, deputy director of the hydrometeorological forecasting station of the Meteorological Center of the Yangtze River Basin, said that since the flood season, the precipitation in the Yangtze River Basin has been generally high, especially in the northern part of the middle and lower reaches. The falling area has a large swing from north to south, a wide range of heavy rainfall, high rainfall intensity and obvious local floods. By scientifically dispatching the Three Gorges Reservoir to intercept floods and cut peaks, the peak-cutting rate of the No.1 flood in 2020 is about 30%.

　　Plan ahead and take action. As early as April 7th, the Meteorological Center of the Yangtze River Basin made the conclusion of rainfall forecast in the Yangtze River Basin during the main flood season this year, further developed and applied grid forecasting products with high temporal and spatial resolution, and strengthened the consultation and judgment on the fluctuating capacity and flood control dispatching of the Three Gorges Reservoir, providing strong support for the Three Gorges Reservoir to complete the fluctuating task two days ahead of schedule and vacate the flood control storage capacity of 22.15 billion cubic meters. (Li Ao)

　　Hunan: defending against ground disasters by smelling the flood.

　　Floods in small and medium-sized rivers have risen, landslides and roads have been interrupted … On July 5 and 6, another round of heavy rain affected the northwest of Hunan Province, and there was heavy rainfall in Xiangxi Tujia and Miao Autonomous Prefecture for 10 consecutive days since June 27. The meteorological department of Hunan Province tightened the responsibility of flood control, moved at the news of the flood season, made precise efforts, and launched a "tug-of-war" with the relevant flood control departments to fully defend against geological disasters.

　　Before the onset of this rainfall process, on July 3rd, Hunan Meteorological Bureau clearly pointed out in the Judgment of Important Weather that there will still be heavy rainfall in the northwest of Zhou Xiang in the future, with the strongest period from 5th to 8th, with local rainstorm to heavy rainstorm. On July 4th, Hunan Meteorological Bureau participated in the video conference on flood control in the whole province at 10: 00, and started the four-level emergency response of meteorological disasters (rainstorm) in the northwest of Hunan at 11: 00 that day. From 3 rd to 6 th, the Provincial Meteorological Bureau and the Provincial Department of Natural Resources jointly issued a multi-phase meteorological risk warning for geological disasters.

　　On the 5th, there was a torrential rain in the northwest of Hunan, and the Dongting Lake was over-alerted, with 16 rivers in the province exceeding the alert and five large and medium-sized reservoirs in the north of central Hunan exceeding the flood season limit. In the face of intense flood, at 9: 00 on the 5th, the Provincial Meteorological Bureau upgraded the four-level emergency response to meteorological disasters (rainstorm) in northwest Hunan to three-level. That night, heavy precipitation hit again, and the Xiangxi Meteorological Observatory was brightly lit. After several sleepless nights, the forecaster still dared not relax and issued the forecast and warning in time. After receiving the early warning signal issued by the meteorological department, the flood control departments such as emergency management and water conservancy organized a comprehensive inspection of reservoirs, rivers and hidden dangers of geological disasters for the first time.

　　At 2: 21 on the 6th, Li Chengxiang, secretary of the bucket car community in Shipai Town, Longshan County, received a heavy precipitation monitoring alarm issued by the county meteorological bureau. He became more alert. Together with Huang Guanghua, an old party member in the village, he carried out a new round of inspections on the hidden dangers of geological disasters in the community in the rain, and successfully transferred Xia Zhen, a 70-year-old man living near the hidden dangers of geological disasters, to a safe place. (Yao Liu Zhu Guoguang Deng Kai Rodin)

　　Jiangxi: Safe Transfer of Targeted Early Warning

　　At 2 o’clock on July 6, the water level of Hukou Hydrological Station in Jiangxi Province rose to the warning water level of 19.5 meters, reaching the flood numbering standard, and the No.1 flood in Poyang Lake in 2020 was formed. This also means that the Jiangxi section of the Yangtze River and Poyang Lake have entered a critical period of flood control. At the same time, Jiangxi Meteorological Bureau launched a four-level emergency response to major meteorological disasters (rainstorm).

　　As this round of heavy rainfall coincided with the college entrance examination, the Provincial Meteorological Bureau timely submitted information to the provincial party committee, the provincial government and relevant departments to remind them to continue to strengthen the prevention of geological disasters such as floods and mountain torrents in small and medium-sized rivers, and be alert to the flood development in Jiujiang section of the Yangtze River and Poyang Lake. Hydropower stations and Shantang Reservoir need to strengthen flood control safety dispatching management to cope with strong convective weather such as heavy rain, lightning and strong winds.

　　From 3rd to 4th, the Provincial Meteorological Bureau launched the whole network release mechanism of red warning twice, and released the red warning information of rainstorm to mobile phone users in Dexing City and leping city City respectively, and made a good job of mass transfer in advance.

　　From 8: 00 on the 3rd to 8: 00 on the 4th, heavy rain occurred in three towns and villages in duchang county, Jiujiang City, and the rainfall in Zhouxi Town reached 157.3mm.. At 20 o’clock, mountain torrents began to pour into the home of villager Cao Xiaoping. In less than an hour, the water in his home reached his waist. Fortunately, village cadres such as Wu Xingxing, the mayor of Zhouxi Town, helped Cao Xiaoping’s family to move to the village health center in advance after receiving the rainstorm warning issued by the county meteorological bureau.

　　In yiyang county, Shangrao City, from 20: 00 on the 2nd to 20: 00 on the 5th, the average precipitation in the county was 118mm, and the precipitation in 14 meteorological monitoring stations exceeded 100mm. "Dang … Dang …" At 1 o’clock on the 4th, a burst of rapid gong sounded in Xili Village, Wanli Township, yiyang county. This is the village cadres who are organizing mass transfer after receiving the rainstorm warning message from the meteorological department. In less than two hours, the village transferred 42 people from 18 households in areas prone to geological disasters on both sides of the river. "Thanks to the timely reminder of the weather warning, we can evacuate safely." Li Houcai, a villager, looked at the old house washed away by rain and had a lingering fear. (Deng Minjia Sheng Zhijun Li Zhibo Huang Lan Huang Ying)

　　Anhui: Emergency linkage is ready.

　　At 10: 00 on July 7, the water levels of Huikou, Datong, Wuhu and Maanshan stations in the main stream of the Yangtze River in Anhui Province all exceeded the warning water level, and the tributary lakes along the Yangtze River exceeded the warning water level in an all-round way and the guaranteed water level in some sections.

　　In the face of a new round of heavy rainfall, at 11: 00 on the 5th, the emergency response of rainstorm of Anhui Meteorological Bureau was upgraded from level 3 to level 2, which further strengthened the organization and leadership, consultation and judgment, and strengthened the monitoring, forecasting and early warning services of heavy rain, short-term heavy precipitation, thunderstorms, strong winds and other strong convective weather. The Provincial Meteorological Observatory has issued yellow rainstorm warnings for many times, and pointed out that there was continuous heavy rainfall in southern Anhui before the 10th, which has the characteristics of high overlap between the heavy rainfall area and the previous period, large accumulated rainfall, strong precipitation intensity, etc. Dabie Mountain area and southern Anhui mountainous area should focus on preventing geological disasters of mountain torrents. Hefei, Tongling, Xuancheng and other 10 cities and 27 counties have also started flood control level 3 or level 4 emergency response.

　　In the past few days, the Provincial Meteorological Bureau has strengthened emergency linkage services, jointly issued geological disaster warnings with the Provincial Department of Natural Resources, issued flash flood warnings with the Provincial Department of Water Resources, jointly issued urban waterlogging warnings with the Provincial Department of Housing and Construction, and started encrypted consultations, sending three meteorological service supervision teams in flood season to inspect and guide cities (counties) that are greatly affected by heavy rainfall, and to supervise key cities. According to the meteorological forecast and early warning, the Office of the Provincial Disaster Reduction and Relief Committee launched a four-level emergency response to disaster relief at 18: 00 on the 3rd, and sent two working groups to the disaster-stricken areas to investigate the nuclear disaster. 296 working groups from all over the country have been sent to the front line to do a good job in resettlement, emergency rescue and other work.

　　While doing a good job in meteorological services for flood control, the Provincial Meteorological Bureau organized a weather news briefing for the college entrance examination to further strengthen meteorological services for the college entrance examination through new media channels such as Weibo and WeChat.

　　It is reported that the actual rainfall is basically consistent with the forecast. Affected by this, as of 16: 00 on the 6 th, there are more than ten rivers along the Yangtze River in the province that have exceeded the warning water level, and some reservoirs have risen in water level, and flood discharge is being carried out according to regulations (Wu Ran, Wang Bing)

　　Shanghai: Seamless Docking to Protect the City’s Peace

　　Affected by the Meiyu belt, as of 11: 00 on July 6, the average water level of Taihu Lake rose to 4.06 meters, exceeding the warning level of 0.26 meters.

　　Predicting the flood situation in Taihu Lake basin, Shanghai Meteorological Bureau launched a four-level emergency response to heavy rain on the 4th. On the 5th, the Municipal Meteorological Bureau upgraded to the third-level emergency response, and the Shanghai Central Meteorological Observatory (Taihu Lake Basin Meteorological Center) upgraded to the second-level emergency response. It provided the Taihu Lake Basin Flood Control and Drought Relief Headquarters (hereinafter referred to as Taihu Lake Flood Control Headquarters) with 3-7 days’ surface rainfall forecast every day to fully guarantee the flood control and flood fighting in Taihu Lake and megacities.

　　At present, the Taihu Lake Defense General has launched a three-level emergency response to flood control, and paid close attention to the weather development trends such as plum rain and strong convection, and made decision support for flood control and flood fighting.

　　In terms of flood control and flood fighting services in megacities, the Shanghai Central Meteorological Observatory (Taihu Basin Meteorological Center) has continuously issued the Special Report for Leaders of Important Meteorological Information City, reminding relevant departments in areas affected by Meiyu Belt to prepare for flood control and flood fighting, and informing the Municipal Flood Control Command Office of the rain situation and precipitation trend information through the "Flood Control Through Train" WeChat group. Shanghai Meteorological Service Center also continuously releases the latest meiyu trends and popular science information to the public through platforms such as Weibo, WeChat and Tik Tok, reminding the public to adjust their travel plans in time to prevent thunderstorms and windy weather.

　　It is worth mentioning that in order to cope with this round of heavy rainfall, the "Meteorological Plug-in 1.0" for urban fine management built by the Municipal Meteorological Bureau has been officially put into service, seamlessly connecting with the important command platforms such as the flood control and typhoon prevention command system of the Municipal Flood Control Office, the emergency command integrated platform of the Municipal Emergency Management Bureau, the command system of the Municipal Public Security Bureau, the theme library of the Municipal Operation Management Center, the duty platform of the municipal government’s general duty room and the "data cockpit" of the municipal big data center. Continue to provide real-time data support for megacities to defend against severe convective weather, provide a variety of meteorological products and map information services for relevant departments of urban operation, actively play the role of "+meteorology", and empower Shanghai’s urban operation to be "one network management". (Zhu Xi Amber Chia)

　　Zhejiang: Xin ‘anjiang Reservoir opens floodgates for flood discharge.

　　At 10 o’clock on July 7, affected by the continuous heavy rainfall since entering Mei, the water level of Xin ‘anjiang Reservoir reached 107.24 meters, which exceeded the flood limit of 0.74 meters. This is the seventh flood discharge of the reservoir in 61 years. Jiande city Meteorological Bureau of Zhejiang Province stepped up inspection and reinforcement of meteorological monitoring facilities along the Yangtze River, formulated meteorological service plans for flood discharge of Xin ‘anjiang Reservoir, released special service materials for flood discharge of the reservoir every day, and focused on strengthening the monitoring of rain and flood conditions in heavy rainfall catchments in the upper reaches of Xin ‘anjiang River and other places.

The picture shows the staff of jiande city Meteorological Bureau inspecting and strengthening the automatic meteorological monitoring facilities along Xin ‘anjiang River. Figure/Wen Wu Meng

(Source: China Meteorological News, July 8, 2020 Editor: Zhang Lin)

　　These two days, a small experiment of "self-testing against coronavirus" suddenly became popular on the Internet! Experiments show that as long as you hold your breath according to the instructions in the animation, you can judge your lung function and blood oxygen level and whether you have the ability to resist coronavirus. Many people believe it and do it. So, is this experiment really reliable? "Reaching the standard" can prove that you have the ability to resist Covid-19?

[Hold your breath continuously for 24 seconds to test lung function and blood oxygen level]

　　This small test of "self-test against coronavirus" shows that as long as you can hold your breath from A to B, it means that your lung function and blood oxygen level have the ability to resist coronavirus. The reporter calculated that this breath-holding time is about 24 seconds, and most people can do it. But in fact, the length of holding your breath is influenced by many other factors, such as age, height, weight and subjective will. Experts say that the time of holding your breath reflects the state of a person’s cardiopulmonary function. Usually, as long as you hold your breath for more than 30 seconds after taking a deep breath, the doctor thinks that your cardiopulmonary function is normal.

　　Liu Hong, deputy chief physician of the Department of Thoracic Surgery, Nanjing Second Hospital, said: "Holding your breath is not a matter of time, but a matter of integrating various factors. Conventionally speaking, holding your breath for more than 30 seconds can basically tolerate a chest operation. But actually I hold my breath for 20 seconds, can’t I have a chest operation? That’s not what I said. We should combine his lung function test, heart function test and electrocardiogram. "

[Doctor: It is unscientific to verify antiviral ability by holding your breath]

　　At present, the breath-holding test is only used as a supplementary means of lung function examination in clinic. This simple and rough method is not accurate, and the formal lung function examination is much more accurate. Therefore, it is not reliable to judge whether a person has the ability to resist coronavirus just by holding his breath for a long time.

　　Liu Hong said, "I got this disease, pneumonia and lung infection. Can I have a good prognosis or a bad prognosis?". This is caused by many factors, and can not be evaluated simply by a breath-holding test. This is a very wrong conclusion. Whether another ordinary people can be infected with the corresponding diseases in public places. For example, infectious diseases such as influenza and pneumonia have nothing to do with breath-holding test, but are related to personal immunity and the amount of bacteria and viruses in the environment you are exposed to. "

　　In addition, the breath-holding test needs to be operated under the guidance of medical staff. It is unnecessary to do the breath-holding test yourself, and it will also induce risks.

　　Liu Hong said: "For example, patients with hypertension or coronary heart disease, or patients with poor lung function and asthma, these patients may induce some diseases by holding their breath. For this group of people, this kind of self-testing may bring certain risks. "

　　(Reporting by Wang Shu and Xie Jian)

　　(The copyright of this news belongs to Jiangsu Radio and Television General Station, please indicate the source.)

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In the consumption experience of ordinary people, one-time payment can often enjoy more benefits and discounts, and the higher the value, the more obvious the goods are.

　　Recently, Hua Ge (a pseudonym) in Hangzhou was going to change a new car, so he went to a number of 4S stores to understand the market.

　　However, the salesman’s reply made him indignant: he wanted to pay off the car in one lump sum, not only did he not enjoy more preferential treatment, but the actual car price was more expensive than the mortgage loan. What’s going on here?

If you want to pay in one lump sum, the price of the car will increase by 10 thousand instead.

　　Hua Ge told Qianbao that his current car has been driving for more than ten years, so he wants to buy a new car and improve his quality of life, focusing on several well-known brands such as BMW, Mercedes-Benz, Audi and Volvo.

　　"The price range is set between 250,000 yuan and 300,000 yuan." After listening to a friend’s advice, he decided to buy a car mainly for BMW X1 and Audi Q3.

　　In an Audi 4S shop on Shaoxing Road, Hua Ge took a fancy to the basic version of Audi Q3. At that time, the salesperson of the 4S shop said that if the car was purchased by mortgage, the car price was 250,000 yuan, which was the landing price, including purchase tax, licensing service fee and vehicle insurance premium for the first year. There are two kinds of mortgages, one for three years and the other for five years. Customers can choose.

　　"I’ll pay in one lump sum. Can the car price be cheaper?" Brother Hua asked directly according to common sense of consumption.

　　"I suggest you still get a mortgage. If you don’t mortgage, the car price must be increased by at least10,000 yuan. " The salesperson’s reply suddenly made Brother Hua blindsided.

　　In order to keep Hua Ge as a customer, the young man in charge of sales said that if he really wanted to buy it, he could apply for a cheaper price. But if you don’t mortgage, it is indispensable to increase the car price by 10 thousand yuan.

　　In another Audi 4S store in the west of the city, the sales staff gave the basic version of Audi Q3 a price of more than 250,000 yuan, and also suggested that he buy a car by mortgage. "This 4S shop is even better. Listen to the tone of the sales staff. If you don’t mortgage, you may not sell me a car. In addition, if you are an employee of Ali and Huawei, you can buy a car for another 2,000 yuan cheaper. " Brother Hua said.

　　On this day, Hua Ge visited seven or eight 4S stores in Hang Cheng, including BMW and Mercedes-Benz, and the result was similar: if you don’t mortgage, the car price will be more expensive.

Every 4S shop is promoting mortgage to buy a car.

　　As a customer, Qianbao reporter also went to several 4S stores in Hangzhou for experience.

　　On Shaoxing Road in Hangzhou, there are many 4S car shops. In a Mercedes-Benz 4S shop, a young man in charge of sales told reporters that the landing price of a dynamic SUV is 406,000 yuan, and it can be 2,000 yuan cheaper if you apply for a mortgage.

　　"The interest rate of our mortgage car purchase is very low. A loan of 100,000 yuan is used for a two-year mortgage, and the interest rate is only 1.5%, which is the interest of 3,000 yuan, which is equivalent to spending a total of 1000 yuan on mortgage car purchase. " The young man said.

　　In another BMW 4S store, the manufacturer’s guide price of an SUV is 436,800 yuan. "If you pay in one lump sum, you will enjoy a 91% discount; If you mortgage, you can enjoy a 10% discount, which is more than 4,300 yuan cheaper. " A salesperson named Bao said.

　　The salesperson told reporters that in their 4S shop, the minimum mortgage amount is 120,000 yuan, and there is a minimum mortgage ratio requirement. The reporter took a fancy to this SUV, and the minimum amount of mortgage was 137,000 yuan. "If you mortgage for two years, the interest will be 7,100 yuan, MINUS the discount of 4,300 yuan, which is equivalent to paying more than 2,700 yuan in interest for two years."

　　Later, the hourly journalist came to an Audi 4S shop. A salesperson surnamed Xu told reporters that the market guidance price (bare car price) of an Audi Q5 is 446,500 yuan, and the preferential price for one-time payment is 361,500 yuan, with a discount of 85,000 yuan; If you mortgage, the preferential price is 348,500 yuan, and the discount reaches 98,000 yuan, which is 13,000 yuan cheaper than the one-time payment!

　　Xiao Xu said that if a one-time payment is made, the vehicle purchase tax will be 33,000 yuan because of the high car price; If you buy a car by mortgage, the car price is cheap, and the vehicle purchase tax is 32,000 yuan, which can save 1000 yuan.

Selling mortgages wants to establish contact with customers.

　　Why is the one-time payment car more expensive? In the Mercedes-Benz 4S store, the young man in charge of sales explained to me that handling mortgage loans can increase the stickiness of customers and establish long-term contact with customers. "If it is a one-time payment, it has nothing to do with us after the customer’s car leaves."

　　But his explanation is obviously unconvincing. Because all the personal information of customers is retained in the process of car purchase, it is easy for 4S stores to contact customers. For customers who have taken out mortgages, the agreement stipulates that some specific after-sales services must go to 4S stores, but this connection seems far-fetched.

　　In the process of buying a car, Qianbao reporter found another problem. Although every 4S shop actively encourages customers to buy a car by mortgage, the interest rates of mortgage loans are quite different. For example, if the Mercedes-Benz 4S shop mortgages for two years, the annual interest rate is 1.5%; If the BMW 4S shop is mortgaged for two years, the annual interest rate is about 2.6%; The Audi 4S shop mortgage loan has an annual interest rate of 4.2%.

　　The sales staff of Audi 4S store said: "If we apply for a mortgage, we can get a rebate from the bank. We compensate the rebate to the car price, which is still very cost-effective for customers. If there is no advantage in mortgage, there will not be so many people to apply for mortgage. "

　　The sales staff of Mercedes-Benz 4S store said: "Manufacturers have requirements for us, such as the proportion of cars sold by mortgage should reach 50% to 60% of customers. We are also trying to complete the manufacturer’s task indicators. "

　　Just like buying a house by mortgage, buying a car by mortgage can really alleviate the tight cash flow of many consumers when buying a car. However, Hua Ge, who mentioned earlier, believes that if the car price of a full car is higher than that of a mortgage car, it obviously does not conform to the market rules, and the bank will increase the burden on consumers while generating income.