Inventory of mainstream film marketing companies (II): Dark Horse Taoxiu is backed by the platform, and it rises rapidly from four to four.

author/Adasi

# Huang Xuan quarrels with Yang Zishan #, # Guan Xiaotong’s father gives Amway white wine to foreign actors #, # Chaoneng’s family has no normal people # ……

When you open Tik Tok, you can always see hot search topics as short as those in parents’ homes. Clicking on them is actually a movie marketing clip. Unconsciously, the deep combination of traditional marketing and content has been immersed into our lives.

Last week, I gave you an inventory of some mainstream film marketing companies (portal "Inventory of Mainstream Film Marketing Companies (I)"). After several rounds of shuffling, some established marketing companies gradually withdrew from the market. At present, either the film and television companies have strong marketing teams, such as Light, Bona, Huayi, etc., or they are attached to capital and platforms. For example, Dark Horse Marketing won Ali’s investment, and immediately film and television was acquired by Confucianism and Italy Film and Television.

Not only the big waves wash sand, but also the fiery short video outlets make short video marketing companies stand on the forefront. A number of emerging companies, such as Beita Culture, Cycling, and Four Four Get Eight, appear in the film marketing team.

Road painting film and television:

Pay attention to the introduction of foreign films and cross-industry cooperation

A few years ago, because of participating in the promotion of Hollywood blockbusters such as Fast and Furious 8, Wolverine 3 and Transformers 5 in China, giving way to painting film and television has established a reputation in the field of film and television industry and brand marketing.

Foreign films help to promote, and the cross-industry cooperation between films and brands is the strong point of road painting film and television. In the early years, I participated in the co-production of Hollywood blockbusters, from the introduction of the Japanese film "Thieves Family" in 2018 to the Japanese niche fantasy love animation "Hello World" this year. The box office broke through 100 million, and there were all road paintings behind it.

The Spring Festival stalls contributed to the cross-border linkage between A Writer’s Odyssey and Audi, which is also a recent successful case of Road Painting.

Road painting film and television also entered the online movie this year, and was responsible for the exclusive announcement of the action film "The Sneak Action of Drug Hunting" at the end of October.

Like a duck to water:

Work closely with Bona

Rudushui Film & Television is a case marketing company established in 2014. From the projects handled by the company, it can be seen that Rudushui has a close relationship with Bona Film, the producer, whether in the early days of "Taking the Tiger Mountain Outward" or "operation mekong" or in Chinese Doctors and The Battle at Lake Changjin today.

Rong Chao, the company’s legal representative, used to be the planning director of Bona Film and the screenwriter of the movie "Wulin Monster". Therefore, most projects produced by Bona Film can always be seen by the marketing team like a duck to water, but the company is relatively low-key and there is not much public information to inquire about.

In addition to film marketing, such as a duck to water, he also participated in the production of the documentary film "Dragon and Tiger Warrior".

Micro entertainment:

Behind-the-scenes stars and their works in front of the service desk

In addition to Bona’s royal use, The Battle at Lake Changjin’s marketing team has another micro-entertainment company that has cooperated with Bona a lot.

Founded seven years ago, Micro Entertainment has done film marketing for dozens of films such as Chinese Doctors, The Rescue and The Captain’s Later Us and The Four Kings of Di Renjie.

Huang Yiping, the founder, used to be the propaganda director of Tsui Hark Company. Tsui Hark and Bona are deeply bound, so it is not unexpected that the micro-entertainment founded by Huang Yiping has received many Bona projects.

In addition, Micro Entertainment is also responsible for brokerage affairs, providing publicity services for head artists and directors in many fields such as film, television, music and fashion. We have cooperated with Tsui Hark, Rene Liu and Zhang zhen. It can be said that film marketing and celebrity marketing are the two core businesses of micro entertainment.

Small table movie:

Young new forces in film marketing

If you have seen Wrestling! Indian movies such as Dad, Mysterious Superstar and Starting Line, or Japanese film lovers such as Doraemon and Silver Soul, small table movies that are good at young marketing should not be missed.

Zhao Zhuoqun, the founder of Little Table Film, actually studied drama, film and television literature. After several years of hard work in the film and television industry, he made a name for himself in 2015 because he planned the marketing of "Doraemon: Walk with Me", and then he founded Little Table Film and officially cut into the film and television marketing market.

From the initial acceptance of niche projects such as Second Yuan and film criticism, to the present participation in the marketing promotion of popular films such as Seizing the Soul, Bath Buddy, White Snake 2 and Summer Future, Xiaotiao’s ability in creative new media marketing has become increasingly prominent, and the whole team is also very young.

It is worth noting that Xiaotiao Film was invested by Lianrui, a veteran distribution company, in its early days, and now it is backed by Matt Culture, a film and television marketing and production company. YueYang, vice president of Matt, is also one of Xiaotiao’s shareholders.

Dark horse marketing:

Backed by Alibaba Pictures, look at the explosive potential stocks

Dark horse marketing, founded by Du Hao and Andy in 2015, is really a "dark horse" in the film marketing industry:

From Wolf Warriors and detective chinatown series, to Shameful Iron Fist, Flying Life and Ip Man 4, dark horse marketing can be seen behind many explosive films.

In 2019, Dark Horse Marketing was invested by Alibaba Pictures, so most projects in Alibaba Pictures now involve Dark Horse, but it is not limited to this.

This year, Dark Horse Marketing took over many blockbusters such as I want us to be together in Detective Chinatown 3, A Writer’s Odyssey, 1921, Anger and Serious Case, Assassination Storm, etc. Last year, some projects of iQiyi Fog Theater and Youku Suspense Theater were also marketed by Dark Horse.

The names of the brands of Dark Horse are also very interesting, such as basic culture, unlimited imagination, decent culture, whale-like culture and so on. Among them, decent culture has developed well, and participated in the publicity of many projects such as Secret Visitors, First Furnace Incense and Everything About My Mom.

Potato chip culture:

Binding Chen Kexin, Securing High-quality Projects

I first learned about potato chip culture because of the brokerage business of this company: powerful actors such as Tan Zhuo, Ni Hongjie and Lv Xiaolin all cooperated with potato chip culture.

Zhao Jing, the founder of the company, is a senior media person, who once planned and compiled a series of works for director Jia Zhangke.

In 2015, Zhao Jing established potato chip culture, engaged in film and television production, film and television marketing, artist brokerage and other businesses, and participated in the promotion of many high-quality film and television projects such as "Home at One Point" and "Calm Down" in Leap, Better Days.

It can be seen that the company has a close relationship with Chen Kexin’s team. Zhao Jing is the shareholder of Fat Kids Film and Television, a producer in Better Days, and Jo Jo Hui, who has been cooperating with Chen Kexin and Ceng Guoxiang, is the supervisor of potato chip culture.

Collect media:

Focus on the whole case marketing team of film and television

Just four years after its establishment, Jishi Media has participated in the marketing of 50+ popular films such as Psychological Crime, Sewing Machine Band, the richest man in Xihong City, and the ringing of the phone, and its business also involves the promotion of drama series, such as Anjia, Full-time Master, Animal Management Bureau and Sand Sea.

This year, Detective Chinatown 3’s "Secret Visitor", "What Should I Do When My Second Brother Comes" and "Uninvited Visitor" also participated in the collection.

Zhang Weihua, the founder, used to be the general manager of Xiansheng Interactive. After the establishment of Jishi Media, he obtained strategic investment from Joy Pictures. In recent two years, Jishi also established some new companies, such as brand marketing, event operation company, toilet cool entertainment, and Shiguang Interactive.

Taoxiu light and shadow:

New Digital Marketing Backed by Platform

Among the film marketing companies, Taoxiu Light and Shadow is quite special. As a pan-entertainment content marketing MCN organization founded by Alibaba Pictures and Tianxiaxiu in 2018, short video+live broadcast are the two core business segments of Taoxiu Guangying.

Because it can incubate talents independently, Taoxiu Guangying’s film and television announcement does not depend on external delivery. At present, it has customized the layered short video marketing and delivery strategy for The Eight Hundred Leap’s film and television works such as First Furnace Incense and Big Red Packet.

Film marketing is only a part of Taoxiu’s light and shadow business, spanning entertainment content marketing, brand e-commerce live broadcast and other fields. With the creative planning ability of new media and talent matrix, Taoxiu Light and Shadow has become a rapidly rising marketing dark horse in the industry.

Four, four, eight:

Vibrating and blasting money making machine

With short video platforms such as Tik Tok and Aauto Quicker becoming important marketing centers, film marketing companies have also set up short video teams. Short video marketing companies such as "15-20", "Betta Culture" and "Cycling Play" have risen rapidly, and "4-4-8" established in 2019 is one of the leaders.

My Father and I, The Battle at Lake Changjin and Chinese Doctors, Summer Future, Great Dad … Throughout the whole summer and National Day archives, you can see the figure of getting eight out of four in these short video marketing teams.

Yang Yi, one of the founders of "Four-Four-Eight", once worked in Huayi and ByteDance Department, and was quite experienced in film and television marketing and short video planning and operation, which led to the creation of explosive video cases for many film and television projects on the Tik Tok platform.

Immediately film and television:

Mature new army of film and television marketing

As a new company established in October 2020, Lima Film and Television is not well known. The core members of the team are from Road Painting Film and Television, and participated in the marketing promotion of a series of films such as Hi, Mom’s t.a, When Men Fall in Love, Rabbit Violence, online movies Our New Life and Northeast Love Brother.

After obtaining the investment of Fang Ruyi Film and Television produced by Hi, Mom and A Little Red Flower, Ma Yi Film and Television will be responsible for the marketing of Confucianism and Italian projects.

In addition, Lima Film and Television also contacted artists to promote business. For example, Su Ke, the actor of the hit drama "Sweeping the Black Storm", was promoted behind the scenes during the publicity period of the series.

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Wei Xiaoli was subverted!

According to electric home news, on August 2, the transcripts delivered by the new car-making forces in July were released one after another. Surprisingly, the monthly delivery champions and runners-up all changed hands. After two months of rapid growth, the growth of new forces slowed down in July.And "Wei Xiaoli" unexpectedly experienced negative growth..Nezha Auto and Zero Run Auto won the first and second place in delivery this month..

Specifically, Nezha, which delivered about 14,000 cars in July, took the top spot in the delivery of new cars by the new force of car making, surpassing Xpeng Motors, which had previously dominated the list. Zero-run cars rose to the second place with a delivery volume of about 12,000 units, with a year-on-year increase of over 177%, hitting a new high for three consecutive months, leading the growth list. Xpeng Motors delivered 11,524 electric vehicles in July, down from 15,295 in June, ranking third. In July, LI and Weilai Automobile delivered 10,422 units and 10,052 units respectively, ranking fourth and fifth, and their chain sales declined. In July, the sales volume of AITO series with deep cooperation between Huawei and Cyrus reached 7228 units, a year-on-year surge of 8873.56%. The delivery of krypton cars reached 5022 units.

For a long time, Wei Lai, Xpeng Motors and LI (collectively referred to as "Wei Xiaoli") are the only protagonists or even pronouns of the new domestic car-making forces. Their business trends or their founders’ remarks have been in the spotlight for a long time, and they have often caused heated discussions. As the first batch of new car companies that have enjoyed the policy dividend and survived smoothly, Wei Xiaoli’s performance is still disappointing. After 7-8 years of establishment, it is close to achieving the annual delivery leap. However, as more and more traditional car companies accelerate their turn, the new force car companies in the second echelon have made great efforts to rush to the capital market. At the same time, they have repeatedly impacted the three-legged pattern of Wei Xiaoli in terms of delivery, and the era of "Wei Xiaoli" will soon be "subverted".

According to the data of the Ministry of Industry and Information Technology, last year, the sales volume of new energy vehicles in China was 3.521 million. According to the Development Plan of New Energy Vehicle Industry (2021-2035), the sales volume of new energy vehicles will reach about 20% of the total sales volume in 2025, that is, about 6 million vehicles. Based on the high growth rate of sales of new energy vehicles in the past two years, the sales volume in 2025 will definitely exceed 6 million, that is to say, it will almost double the market size in 2021. In the first half of this year, the production and sales of new energy vehicles were 2.661 million and 2.6 million respectively, both increasing by 1.2 times year-on-year, and the market penetration rate was 21.6%. The China Automobile Association predicts that there will be more than 5.5 million new energy vehicles in China in 2022, with a growth rate of over 56%. 2025 is a time point that is often mentioned. BAIC Group and Changan Automobile decided to completely stop selling fuel vehicles in 2025. LI will take 20% market share in 2025; Geely has set a target of selling more than 650,000 vehicles in 2025 for its new brand. ……

Obviously, all car companies are eyeing the big cake of the new energy vehicle market, and the competition in the future will only become more intense. It seems that the disintegration of the Wei Xiaoli Iron Triangle is an irreversible trend. Or it can be said that the symbol of the era of "Wei Xiaoli" has completed its mission of opening up the new energy market and completing the basic education of users’ minds, and the next batch of "Wei Xiaoli" will also begin to assume the responsibility as the new protagonist.

In July, the data delivered by the new forces of car-making are as follows:

nextev

Specifically, Weilai delivered a total of 10,052 new cars in July, a year-on-year increase of 26.7%. From January to July, 2022, Weilai delivered 60,879 new cars, a year-on-year increase of 22.0%. As of July 2022, Weilai has delivered a total of 227,949 new cars.

XPENG Motors

In July this year, Xpeng Motors delivered a total of 11,524 units, including 6,397 units delivered by Tucki P7, 3,608 units delivered by Tucki P5 and 1,519 units delivered by Tucki G3i. Since the delivery, the cumulative delivery volume in Xpeng Motors has been close to 220,000 units. Compared with 15,295 units in June, the delivery volume of Tucki in July dropped, with a total of 3,771 units missing. Among them, the two main models, P7 and P5, have significantly reduced the delivery volume. In June, P7 delivered 8,045 units and P5 delivered 5,598 units.

Li Auto

In July 2022, LI delivered 10,422 Li ONE vehicles, and from January to July this year, 70,825 vehicles have been delivered. During the whole delivery cycle, the total delivery volume in Li ONE reached 194,913 vehicles. Compared with the results in June, the ideal also ushered in a certain decline. In June, the ideal delivery number was 13,024 vehicles, which means that 2,602 vehicles were ideal in July.

Nezha automobile

In July this year, Nezha delivered a total of 14,037 new cars, of which 1,382 were exported overseas, a certain improvement compared with 13,157 in June. Nezha has always been known as the dark horse of the new forces. In the past six months, the delivery volume can be said to be rising, and it is often "amazing". From January to July this year, Nezha delivered a total of 771.68 million new cars with the combination of "U+V", and the sales volume of the new cars was close to that of Tucki.

Zero run car

In July this year, a total of 12,044 units were delivered by Zero Run, which was further improved compared with 11,259 units in June, with a year-on-year increase of over 177%. And hit a new high for three consecutive months. Compared with Wei Xiaoli’s short-term decline, zero running without new car baggage is bullish all the way.

GAC AION

Guangzhou Automobile Aian sold 25,033 units in July, up 138% year-on-year; From January to July, the cumulative sales volume was 125,284 units, a year-on-year increase of 135%.

AITO Wen Jie

In July, the delivery volume of AITO brand boundary series in deep cooperation between Huawei and Celestial Automobile reached 7,228 vehicles, a record high and a steady growth from the previous month. Among them, it took only 87 days for Wenjie M5 to deliver more than 10,000 vehicles, which set a new record for the fastest delivery of a single model of a new brand. By July 31st, 2022, the cumulative delivery volume of the M5 was 26,348 vehicles.

Since it was released, the demand for orders of the series has been growing rapidly, but the production and delivery capacity are also affected by fluctuations in the supply chain. At present, Celestial Motors is taking various measures to overcome the pressure brought by the epidemic situation and supply chain, and promote the continuous climbing of production capacity and delivery.

At the beginning of July, the customer M7 was officially released, which is the second model jointly built by Huawei and Celeste after the customer M5. According to the official statement, only 72 hours after the launch of the new car, the number of orders has exceeded 60,000.

Extreme krypton car

As a luxury hunting coupe owned by Krypton Intelligent Technology, in July, Krypton 001 delivered 5022 units, an increase of 16.73% from the previous month, creating a monthly record since delivery. By the end of July, a total of 30,039 units had been delivered. In addition, in July, the large order for Krypton 001 broke through 10,000 again, and the average order amount exceeded 335,000 yuan.

According to Krypton officials, the production capacity of Krypton 001 has climbed rapidly, from 0-10,000 units to 107 days, and from 10,000 to 20,000 units to 64 days. It is expected that the delivery of Krypton 001 will continue to improve steadily in the second half of the year.

Summary of Nearly 20 New Cars in 2024 new york Auto Show

  [car home Information] On March 27th, local time in the United States, the 2024 new york Auto Show officially opened. Although the scale of overseas auto shows is gradually shrinking, there are still nearly 20 new cars released at this auto show. Among them, Ford, Hyundai Group (including Hyundai, Kia and Janice) and Nissan (including Nissan and British finidi) have released heavy models, and Hyundai Group’s new cars are almost half of the country. Let’s take a look at what they have.

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◆ Modern new Tucson/Tucson XRT

  The new modern Tucson and Tucson XRT positioning compact SUV, the appearance is still familiar with the family style, the interior has been greatly renovated, and the power will provide fuel, hybrid and plug-in hybrid systems.

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New Tucson plug-in hybrid version

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New Tucson XRT

  From the appearance, the new car still continues the design of Korean and European models, and the front face is very eye-catching with similar borderless grille shape and split headlight design. Besides,Tucson XRT is different from the ordinary Tucson mainly in the lower enclosure, and the former is more wild.

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  Coming to the side, the two models are only different in details. The new Tucson plug-in hybrid version is equipped with 19-inch wheels, and the D-pillar is decorated with silver; The XRT version is equipped with 18-inch wheels, and there are more decorative elements at the wheel eyebrows. The D-pillar and the exterior rearview mirror are blackened. It is also worth mentioning that the XRT version can also be equipped with horizontal brackets on the luggage rack to further enhance the off-road atmosphere.

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  There is not much difference between the two models in the tail, mainly because the lower enclosure is different. The XRT version is equipped with a black guard to show its identity. Above it is the iconic through taillight design, and the four "fangs" that protrude downward further enhance the layering of the rear.

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  Looking at the interior again, the new car is equipped with the currently popular dual screen design. The LCD instrument and the center console are both 12.3 inches in size, and the through air conditioning air outlet design can enhance the visual width inside the car. In addition, the new car is designed with a hood, and two cup holders and a wireless charging panel are integrated under the center console. In addition, the new car has upgraded its sound insulation performance, with a double-layer sound insulation glass at the front door and a thicker floor in the car. More sound insulation materials are equipped near the front wheel, at the bottom of the driver’s seat, and at the B-pillar and C-pillar.

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  In terms of power, the new car will provide fuel version, hybrid version and plug-in hybrid version in the North American market. The fuel version is equipped with a 2.5L four-cylinder engine with a maximum power of 187 HP, matching an 8-speed automatic transmission; Both the hybrid version and the plug-in hybrid version are composed of a 1.6T engine and a motor, and the combined maximum power of the system is 231 HP and 268 HP respectively. The transmission system is matched with a 6-speed automatic gearbox and a four-wheel drive version is provided.


◆ New modern Santa Cruz

  The new model (|) has been upgraded in appearance and interior. This auto show is still an XRT version, adding more off-road kits to enable it to compete with the biggest competitor Ford Maverick FX4 version.

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New Santa Cruz XRT

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New Santa Cruz

  In terms of appearance, the new modern Santa Cruz has undergone obvious changes. The previous "V-shaped" grille has now been replaced by a rectangular design, making it look tougher. The XRT version of the grille is blackened and equipped with a black logo, and the trailer hook with the same color on the lower enclosure is also very eye-catching.

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New Santa Cruz XRT

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New Santa Cruz

  Viewed from the side, the new car adopts brand-new side pedals, cargo box railings and door trim panels, brand-new multi-spoke wheels, and a wide-body shape, which looks sporty. In addition, the new car is equipped with black door handles and black rearview mirrors, and is equipped with 18-inch and off-road tires.

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New Santa Cruz XRT

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New Santa Cruz

  Some new cars at the rear of the car have not changed much. The XRT version mainly blackens the lower enclosure, and at the same time, the shape has been adjusted to make it have a larger departure angle. Modern Santa Cruz is a small and flexible type of pickup truck, and the depth of the new car container is short, so it is judged that pulling goods is not the main function of the vehicle, and the relatively small container also reserves a large space for the passenger compartment. The shorter wheelbase also takes into account certain handling flexibility.

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  In terms of interior, the new car has the latest family-style design style, and the double 12.3-inch continuous screen design is exactly the same as the new Tucson. At the same time, the car also retains some mechanical buttons, taking into account the convenience of daily use. In terms of configuration, the new car will also be equipped with the latest Bluelink+ car networking and modern car payment system, and will also be equipped with wireless Apple CarPlay/Android Auto. The XRT version has panoramic images and blind spot cameras, enriching its off-road scene.

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  In terms of power, the new car will provide a 2.5L naturally aspirated engine and a 2.5T turbocharged engine, of which the maximum power of the 2.5L naturally aspirated engine is 191 horsepower; The maximum power of the 2.5T engine is 285 horsepower, the transmission system is matched with an 8-speed dual-clutch gearbox, and it is equipped with an HTRAC four-wheel drive system. In addition, the XRT version also has a traction capacity of 5,000 pounds.


◆ New KIA K5

  As a mid-term redesigned model, the new Kia K5 has been adjusted for many details on the basis of the old model, and the interior has been greatly upgraded, and the sense of grade has been significantly improved.

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  The appearance of the new car has not changed drastically, and the designer only brought some details to it. On both sides of the slender borderless roars grille, there are exaggerated headlight groups. The shape of daytime running lights is more complicated and the internal LED light groups are flatter. The front enclosure adopts a new style to further highlight the sense of movement.

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  The side adjustment is limited to the new style of multi-spoke two-color wheels, which looks more upscale, as shown below, and other new wheels are available. Thanks to the adjustment of the taillights, the new car has higher recognition, and the rear surround also increases the three-dimensional sense compared with the cash.

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KIA (Import) KIA K5 (Import) 2024 Basic Model

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  In contrast, changes in the car will make potential consumers more happy. The current split screen with large borders has been replaced by the popular floating dual screen, which looks more concise and lightweight. The air-conditioning air outlet at the top is changed to a hidden design, and the air-conditioning control panel is moved to the vicinity of the central air outlet, giving a stronger overall feeling.

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  In terms of configuration, the new car is equipped with an upgraded head-up display system, a higher resolution front/rear camera, an upgraded sound insulation material, etc. In addition, a fingerprint recognition device is added behind the driving mode knob.

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  In terms of power system, the new car will provide 2.0L naturally aspirated engine (160 HP), 1.6T engine (180 HP), 2.0LPI LPG engine (146 HP) and 2.0L hybrid power (152 HP engine and 38.6kW motor).


◆ New KIA K4

  The new KIA K4 positioning compact car will replace the current KIA Forte in overseas markets, and it is planned to be listed in North America in mid-2024. In terms of power, the new car will be equipped with 1.6T and 2.0L engines, and it is expected that the GT version will have stronger power in the future.

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Kia (imported) Forte 2024 basic model

  Appearance, the new car adopts KIA’s brand-new design language, and the headlight group is very sharp, equipped with slender LED daytime running lights. The front of the car is equipped with a blackened air intake net, which is integrated with the lines of headlights, further widening the visual width of the front of the car. The lower enclosure is equipped with a blackened air inlet, which is matched with a two-color large-size five-spoke wheel rim, which well reflects the sports attribute.

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  From the side of the car body, the new car adopts a slip-back shape, and the body lines are very smooth, which enhances the sense of movement and helps to reduce the drag coefficient. The line of the side window comes to an abrupt end in the C-pillar part, which looks very recognizable. In addition, the length of the new car is 4709mm and the width is 1849mm, which is larger than that of Kia Forte as a whole. From the rear of the car, the new car seems to be equipped with penetrating taillights, but only the L-shaped areas on both sides can actually be lit.

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  In terms of interior, the new car is made of Kia’s brand-new design language, with dark green color matching and a newly designed double-spoke flat-bottomed steering wheel. Kia’s LOGO is not centered and its shape is very avant-garde. The new car is equipped with a full LCD dashboard and a large LCD central control panel, but the center console still retains some physical buttons to facilitate the operation of common functions.

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  In terms of power, the new car will provide two options: 1.6T and 2.0L engines, of which the maximum power of the 1.6T engine is 190 HP and the maximum power of the 2.0L engine is 147 HP. The transmission system will be matched with the 8-speed automatic gearbox and CVT continuously variable gearbox respectively.


◆ Kia K4 hatchback version

  At the 2024 new york Auto Show, KIA officially announced that it will launch a new hatchback version of KIA K4 in North America, which will be officially released this year. The car will be built based on the new Kia K4 and will share the powertrain.

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Kia K4 hatchback version

Kia (imported) Forte 2024 basic model

Kia (imported) Forte 2024 basic model

Kia K4 sedan edition

  Judging from the official map released at the scene, the hatchback version will still adopt the design of the sedan version in the front face, and it seems to have very good sports attributes as a whole. The rear of the car will adopt a hatchback shape, and the roof line will be straighter and extend out of the roof spoiler. Other designs, including taillights and rear enclosure, will continue the appearance of the sedan version.

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  In terms of power, the new car will be equipped with two options: 1.6T and 2.0L engines. The 1.6T engine has a maximum power of 190 HP and a peak torque of 264 Nm. The transmission system is matched with an 8-speed automatic gearbox. The 2.0L engine has a maximum power of 147 HP and a peak torque of 179 Nm, and its transmission system is matched with CVT continuously variable gearbox.


◆ Jennisseth X Gran Berlinetta concept car

  Genesis x Gran Berlinetta Concept, a brand-new concept car of Jennisseth, has been launched in the Gran Turismo 7 game before, and it is equipped with an e-SC V6 engine with a maximum speed of 10,000 rpm. In the real world, Janice also built a 1:1 model car for display.

Jennisseth Jennisseth X concept car 2024 Gran Berlinetta Vision Gran Turismo

Jennisseth Jennisseth X concept car 2024 Gran Berlinetta Vision Gran Turismo

Jennisseth Jennisseth X concept car 2024 Gran Berlinetta Vision Gran Turismo

Jennisseth Jennisseth X concept car 2024 Gran Berlinetta Vision Gran Turismo

Jennisseth Jennisseth X concept car 2024 Gran Berlinetta Vision Gran Turismo

Jennisseth Jennisseth X concept car 2024 Gran Berlinetta Vision Gran Turismo

Jennisseth Jennisseth X concept car 2024 Gran Berlinetta Vision Gran Turismo

Jennisseth Jennisseth X concept car 2024 Gran Berlinetta Vision Gran Turismo

Jennisseth Jennisseth X concept car 2024 Gran Berlinetta Vision Gran Turismo

Jennisseth Jennisseth X concept car 2024 Gran Berlinetta Vision Gran Turismo

Jennisseth Jennisseth X concept car 2024 Gran Berlinetta Vision Gran Turismo

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  According to the official, the concept car adopts the design of "anti-wedge attitude", the front face still continues the family style, and the double light strip design is very recognizable. It is worth mentioning that the hood of the car will adopt gull-wing door design, and the exhaust is also integrated at the hood, which is very advanced in concept. The rear of the vehicle creates a standard oval shape through a spoiler, and is equipped with a large diffuser below, and integrated with a vertically designed taillight, which is quite a taste of Formula One racing.

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  Entering the car, the concept car adopts a double-seat layout, and the overall center console is very simple. The penetrating central control panel is embedded in the center console, and two knobs are equipped below for control. The steering wheel is very competitive in shape, with a built-in display as the dashboard and a HUD head-up display. In addition, the car is also equipped with a knob design with a display screen on the steering wheel and door panel, which may be worth learning in future production cars.

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  In terms of power, the concept car will be equipped with a V6 engine named e-SC in the virtual world, which will be equipped with an electric turbocharger. With the maximum speed exceeding 10000rpm, it can generate the maximum power of 882 HP and the maximum torque of 1,071 Nm. In addition, the car will be equipped with a motor, and the maximum power of the system can reach 1,086 HP and the maximum torque is 1,337 Nm.


◆ Jennisseth Neolun concept car

  The name "Neolun" in the Neolun concept car of Jennisseth comes from the combination of the Greek word "neo" and the Latin word "luna", which symbolizes Jennisseth’s increasingly enterprising and innovative, and defines the brand’s vision for the future.

Geniseth Geniseth Neolun 2024 Concept

Geniseth Geniseth Neolun 2024 Concept

Geniseth Geniseth Neolun 2024 Concept

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  The Neolun concept car of Jennisseth adopts the future direction of product development and design. The official said that its design was inspired by the white glazed moon jar, and the whole car was simple in shape. However, the iconic front face shape of Jennisseth brand was outlined through the integrated light set of the car body, and the two-color car body color matching "midnight black" and "sky blue" highlighted the exquisite and elegant temperament.

Geniseth Geniseth Neolun 2024 Concept

Geniseth Geniseth Neolun 2024 Concept

Geniseth Geniseth Neolun 2024 Concept

  The most striking feature of the side of the car body is that it adopts the door-to-door design without B-pillar, which provides more open and redundant internal space. It is reported that the door-to-door design without B-pillar of Jennisseth has reached the mass production level. The Neolun concept car of Jennisseth has an electric welcome pedal, which automatically starts when passengers get in and out of the car. When the door is closed, the welcome pedal will be retracted to the car body, showing a seamless design. In addition, the new car is equipped with 24-inch wheels.

Geniseth Geniseth Neolun 2024 Concept

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  The design of a large number of horizontal lines at the tail makes it look more generous, and the shape is also simple. The integrated light group highlights the taillight shape and outlines the strength and weight of the model. In terms of body size, the length, width and height of the new car are 5253/2097/1836mm and the wheelbase is 3297 mm.

Geniseth Geniseth Neolun 2024 Concept

Geniseth Geniseth Neolun 2024 Concept

Geniseth Geniseth Neolun 2024 Concept

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  From the perspective of interior, the sense of technology and comfort coexist, and the front rotating seat of Jennisseth Neolun concept car provides passengers with maximum space and practicality. In addition, the car is inspired by the concept of "sudden warming" of floor heating, and the heating elements carried by the concept car of Jennisseth Neolun are all over the instrument panel, door trim, floor, seat back and side of the central armrest, thus achieving efficient heating of the whole car.

Geniseth Geniseth Neolun 2024 Concept

Geniseth Geniseth Neolun 2024 Concept

Geniseth Geniseth Neolun 2024 Concept

Geniseth Geniseth Neolun 2024 Concept

Geniseth Geniseth Neolun 2024 Concept

Home of the car

Home of the car

  In detail, the indigo cashmere leather in the car is seamlessly integrated with the retro-style purple silk leather, which is impregnated with ecological pigments. In addition, for the sound system, the official said that the advanced acoustic architecture was adopted, and the high, medium, bass and subwoofer speakers were exquisitely arranged to provide an immersive audio experience.


◆ Jennisseth GV60 Magma concept car

  With the official appearance of the GV60 Magma concept car, the JYNISES Magma project was officially launched, marking the brand’s official entry into the high-performance field under the leadership of legendary driver Jacky Ickx. The goal of Janice is to develop high-performance vehicles based on the existing product matrix, covering every production vehicle, taking into account the improvement of aesthetics and performance experience. The GV60 Magma concept car of Jennisseth will be the first high-performance concept car under Magma plan to enter the mass production stage.

Home of the car

Home of the car

  The GV60 Magma concept car was built on the basis of the GV60, and it is still positioned as a medium-sized crossover SUV with pure electricity, built on the pure electric platform of E-GMP. The new car unveiled this time has upgraded its battery and motor configuration.

Home of the car

Home of the car

Home of the car

  In terms of appearance, the new car has a stylish and sporty appearance, and the family’s iconic double-layer split headlight design is highly recognizable. The GV60 Magma concept car is equipped with three air holes above the main air intake to provide additional cooling for the vehicle.

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  The lower edge of the side window of the car body keeps rising and cooperating with the waistline of the car body, and the roof keeps pressing backwards from the front of the car, forming a coupé design at the rear of the car. The wheel eyebrows and the lower edge of the car body are decorated in the same color as the car body, and the doors also use hidden door handles, facial recognition and fingerprint recognition systems.

Home of the car

Home of the car

  In addition, the body is integrated with wings to strengthen the downward pressure on the front axle. The larger fender and integrated wheel arch design are helpful to reduce kinetic energy consumption and improve the cooling efficiency of cold braking system. In addition, the car will be equipped with 21-inch titanium and silver rims and integrated with air circulation discs, which will play a role in cooling the brake system.

Home of the car

Home of the car

Home of the car

Home of the car

  At the rear of the vehicle, the new car adopts a rounded tail shape, and the design of sliding back perfectly echoes this design. In order to increase the sports characteristics, a hard-core spoiler with high-position brake lights is added to the tail. The taillights echo the headlights, and they are still split-type headlights with sharp shapes.

  For the interior, the back of the chair, bucket seat and rhombic stitching are made of Magma’s signature lava orange and titanium ash, and are wrapped in black NAPPA leather and suede.

  As for power, at present, the power output of the GV60 is different according to different models, which are the performance version (sports mode -320kW/605 Nm; Boost mode -360kW/700 Nm), standard rear drive (168kW/350 Nm) and standard four-wheel drive (234kW/605 Nm). In Boost mode, the acceleration of the car from 0 to 100 km/h is 3.9 seconds. The new car adopts the front McPherson rear 5-link suspension, and is equipped with a 77.4kWh battery pack. The maximum cruising range of CLTC can reach 645 kilometers. If fast charging is used, it can charge from 10% to 80% in 18 minutes, supporting 400V class fast charging and 800V ultra-high speed fast charging. DRIFT mode provides an unprecedented drift experience for driving enthusiasts.


◆ Janice G80 Magma Special Edition

  The special edition of JYNISES G80 Magma (Lava Orange Special Edition) is based on the current JYNISES G80 body. As a special edition model, it not only has its own body color scheme, but also has a lower profile and a full sense of muscle. It is worth noting that the G80 Magma special edition of Janice will be hand-made and sold exclusively in the Middle East, with a limited edition of 20 vehicles.

  This time, Janice released the Magma high-performance plan, and Janice will develop high-performance models based on the existing product matrix, covering every production model. In the future, the products born in the Jennisseth Magma project will be painted with lava orange as a symbol of identity.

Home of the car

Home of the car

Home of the car

  Specifically, the G80 Magma special edition of Janice basically continues the design of the current model, and the iconic large mouth net of Janice has a strong visual impact. However, the front face of the new car has a stronger sense of weight. With the headlight group with parallel line style and the front lip with exaggerated visual effects, it doesn’t look angry.

Home of the car

Home of the car

Home of the car

  Viewed from the side, the elegant proportion of the new car presents a very smooth line design, creating a retro-like beauty. The C-pillar is not like a conventional car, but directly connected to the rear of the car, forming a coupe-like shape. In addition, the lower part of the car body has a quite obvious wide-body effect, and with the low-lying car body structure, the sense of movement is directly full.

Home of the car

Home of the car

Home of the car

Home of the car

   The design surrounding the rear of the car is more radical. The circular exhaust design with two sides creates a strong sporty atmosphere. The license plate rack area is still inverted trapezoid, and the whole rear of the car looks more layered.

  In terms of power, at present, the current model of Janice G80 adopts a 2.5T engine, with a maximum power of 304 HP and a peak torque of 442 Nm. It also provides a 3.5T engine overseas, with a maximum power of 380 HP. The transmission will match the 8-speed automatic manual transmission, and each model is available in rear-drive and four-wheel drive versions.

2017 Shanghai Auto Show opens, new energy vehicles become "mainstream"

  Beijing, April 20 (Reporter Zhu Hongyuan) According to the economic voice "Tianxia Finance", the 17th Shanghai International Automobile Industry Exhibition in 2017 opened yesterday. As the most influential international auto show in China, more than 1,000 vehicle companies and parts companies from 18 countries and regions participated in the exhibition this year, and 1,400 vehicles were exhibited. In addition to the traditional car brands, this year’s emerging new energy car brands, and Internet car companies that have received much attention have also brought their own products.

  The number of mass production vehicles of new energy vehicles exceeds that of traditional vehicles.

  This year’s Shanghai Auto Show has 113 first cars in the world, while there are 159 new energy exhibition cars, including 96 domestic manufacturers. New energy, smart cars and Internet-made cars have become the general trend of the development of the automobile industry. As Yin Tongyue, Chairman of Chery Automobile Co., Ltd. said, the number of new energy production vehicles has exceeded the number of traditional vehicles.

  Yin Tongyue: "There are about three or four new energy vehicles this year. Now new energy vehicles have exceeded the amount of traditional vehicles. New energy vehicles mainly solve pollution and national energy security problems."

  At present, China is experiencing the largest and fastest urbanization process in the history of the world, with 20 million rural people flooding into cities every year. Although it promotes economic development and social progress, it also breeds a series of urban diseases. This has led many car companies to study the solutions of "pollution control" and "congestion control" and put forward the concept of "green transportation".  

  Wang Chuanfu, chairman and president of BYD, said: "As early as seven years ago, BYD launched ‘ Electrification of urban public transport ’ The solution is to give priority to the use of low-carbon and environmentally-friendly electric vehicles in the field of urban public transportation to reduce the exhaust pollution of the city. Now, this solution has risen to a national strategy. Major cities are accelerating the popularization of electric vehicles, which plays a positive role in alleviating smog. "

  Building cars on the Internet is the future trend.

  As far as the current development is concerned, the automobile is no longer a simple means of transportation. It will become an effective mobile means to maintain smart homes, smart grids and wireless city and build a low-carbon society. This has also prompted many internet companies to devote themselves to the automobile industry. Ge Jingdong, vice president of Sina, believes that building cars on the Internet must be the future trend.

  Ge Jingdong: "This is the trend of cross-border integration, ‘ Internet plus & rsquo; The combination with various industries, of course, does not rule out that some enterprises in this process have not figured out what is going on, are good at telling stories well, and have not done a good job in basic work, but they will slowly go to the past and leave some truly competitive projects. "

  It is necessary to establish a supporting system for battery treatment.

  At present, the embryonic form of a future automobile society is taking shape, and the independent innovation and market potential of China automobile industry will leave the world with a broader imagination. In the future, new energy vehicles and smart cars will continue to emerge, but Zhao Chen, the founder of Sina Auto Car Help, also expressed his concern.

  Zhao Chen: "But I think the biggest problem now is that we must do a good job in battery technology, and at the same time, the problems to be solved are: one is that it is difficult to charge, and the matching of residential areas and urban planning must keep pace. The second is batteries, because almost pure electric vehicles and new energy vehicles are still in a period of rapid development, but we should consider how to recycle and dispose of these batteries after these vehicles are scrapped. This is the most serious problem, and we can’t have many problems in the environment after decades of rapid development. Automobile manufacturers must play their social responsibilities, and a standard system must be established for recycling batteries and scrapping batteries. "

Staff: Accurate Music Language

  A special music performance was held in Montpellier, a city in the south of France. Eighteen birds played a wonderful movement on a Gibson electric guitar.

  With the piano entering more and more families, the staff has changed from "familiar face" to "explosive red" among the general public. Because in piano teaching, the notation of staff is widely used all over the world, and only the staff can fully express the music score.

  Notation is to music what words are to language.

  The earliest information of human music can only be preserved from generation to generation through oral instruction. Before the modern high-tech sound carrier appeared, there was only one notation for recording and storing music. At present, the most well-known staff faithfully "writes" the composer’s creative intentions and achievements, which can be called a spectacle created by human music civilization and a microcosm of the emergence and development of music language.

  1. The music recorded on plants opens the notation.

  The earliest origin of staff can be traced back to ancient Greece. Music occupies a very important position in the field of knowledge in ancient Greece. The ancient Greeks used two notations, both of which used letters or similar letters as symbols. One was used to record the melody of vocal music, and the other was used to record the melody of instrumental music. Vocal music notation originated in Ionian at the end of the 5th century BC, and instrumental music notation may be earlier. It is said that the music written in the Vienna National Library on the plant products called Pa Pirus is the oldest music in the world, with a history of two thousand years.

  Some studies also show that a city discovered in 1918, 100 miles southwest of Cairo — — In an ancient ruins in Oxilinkus, researchers found a written record of music — — A hymn fragment written on papyrus. In those days when music was usually spread by word of mouth, even the private remains scrawled on papyrus were extremely rare. This is also the only music record that survived in the first 400 years of Christianity. Above this hymn, the pitch and sound value are recorded by some alphabetic arrangement or simple auxiliary line symbols, which is also a typical feature of the earliest music score format. It has eight different notes, spanning an octave, these letters arranged in a straight line, each note corresponds to a scale, and the scale combination of long and short squares; The horizontal strokes and individual dots on the notes indicate which words should be emphasized when singing.

  In addition, a scholar from the University of California, Berkeley, published an article in 1985, demonstrating that the earliest musical notation was found on the cuneiform tablets originating from the two river basins.

  As the predecessor of staff notation — — Newham notation appeared in the 8th century AD. The word "Neum" comes from Greek, which means "symbol" and is a way to express music in the form of drawing. Since the 8th century, in order to prevent those uncommon hymns from being forgotten because of too long interval, monks who copied hymns added some symbols similar to language stress or punctuation at the top of the lyrics, indicating the up-and-down trend of hymns concisely. This symbol is called "Neum Spectrum".

  In the early days, Newham notation was limited to indicating the direction of hymn tunes, and could not indicate the pitch position and note length. Later, someone creatively used a straight line to mark Newham spectrum to the top and bottom of this straight line, and defined this straight line as F, so the ancestor of staff appeared — — A line spectrum.

  In the middle of the 9th century, a complete hymn melody copied with Newm symbols appeared. In the development of notation, some places began to arrange the upper and lower spatial distances between Neum symbols according to the size of intervals. Moreover, Newham notation indicating the pitch and interval structure of melody has gradually formed, and some symbols can indicate a single note or a group of notes, which helps people to record music melody completely. Later, this Newham spectrum gradually developed into two-line spectrum and three-line spectrum.

  It took nearly four centuries to change from color to black and white.

  Different from today’s black-and-white world, the staff was colorful in the process of reproduction.

  In the 11th century, Guido D ‘Alezzo, a musician in arezzo, Italy, added Newham spectral lines to four lines, and specified the pitch as D, F, A and C, and the range was about eight degrees. Different pitches were expressed by clef or color, and the red line represented F sound, and the yellow line or green line represented C sound, which made the pitch more accurate. This kind of music score was called "four-line score", and they later became high notes in the staff. Since then, due to the need of playing, Newham’s spectrum has appeared six-line spectrum, seven-line spectrum and even eleven-line spectrum. To commemorate the invention and birth of the staff, people called Guido D ‘Alezo "the father of the staff".

  Then, how does the staff come from "stepping on colorful auspicious clouds" return to the black and white world?

  More and more composers are involved in the exploration of more accurate music notation. By the 13th century, the four-line score used all black lines, only a Latin letter was written at the front of the line to indicate the absolute pitch of this notation. This method gradually became popular in Europe at that time. But unfortunately, it still can’t show a clear rhythm. Especially the multi-part melody is becoming more and more complex, and people urgently need to find a way to accurately describe the length of each sound. At this time, a monk named Frank in Cologne, Germany, pioneered the different lengths of "black notes" in his book The Art of Theorem Songs. This notation, which strictly specifies the length of notes, rests and marks, is a supplement and enrichment to Newham’s spectrum and can be called a landmark improvement in the development of line spectrum.

  In the 15th century, the trend of black notes receded, and the types of notes increased, and hollow notes appeared to represent the sound value, which is also commonly known as "white notes". With the development of line spectrum in this period, the position of pitch and the length of sound can be basically recorded, and the Fu Tou has also become a circle.

  In order to change the situation that the spectral lines of musical scores are too many and complicated, European countries later unified Newham spectrum into five lines, and the notes that are too high or too low were expressed by adding lines, which made the recording of pitch more perfect. Since the 17th century, the staff developed on the basis of Newham’s spectrum and quantitative notation tends to be perfect, gradually finalized and has been used ever since.

  After centuries of "tempering", the staff has gradually reached unprecedented accuracy. According to this, composers can mark the changes of volume, speed and timbre more carefully, which can be said to be "presented in detail"

  When water is full, it overflows. Too precise music "language" was later considered by some people as a "double-edged sword". Although it can convey the composer’s creative intention in detail, it squeezes the space for the performer to improvise, which makes the musician shout "not enough". As a result, the direction of notation has changed again, and the final interpretation right of music has been returned to the performers. The performers no longer stick to "accurate presentation" but boldly release their individuality, which makes each performance unique.

  At this point, music notation has gone through thousands of years of development, from being a summary of memos at first, to helping players repeat performances accurately, and then returning to the original point after a big circle.

  3. The first "cross-border" album recording traditional Chinese opera comes from Mei Lanfang.

  In the history of music development in China for thousands of years, there have been many ways of notation, such as subtractive notation, metrical notation, Lv Zi notation, etc. Up to now, except for Gongchi notation, there are a few old folk artists who are using it, and other notation methods are forgotten because they are too cumbersome.

  Accompanied by drums, ancient people sat together, playing games and cheering for fun — — In this way, the embryonic form of early China’s music score was derived from entertainment. Drum music in the Book of Rites Throwing Pots is the oldest ancient music score in China, which appeared in the Zhou Dynasty and has a history of more than 3,000 years. There are some comma symbols in the score, which are arranged vertically in turn, as well as the words "drum", "semi-drum" and "Xue drum". Experts speculate that these are the terms related to performance, and professionals can also simulate the powerful beat from them.

  In Guan Zi Di Yuan Pian written in the Spring and Autumn Period, a mathematical method for calculating the chord length ratio of each tone in pentatonic scale is recorded, which is called "three-point gain and loss method" in history, and the names of pentatonic scale "Gong, Shang, Jiao, Zheng and Yu" in China are completely described. As to where these five names came from, there are different opinions. Some say that they correspond to the stars, some say that they are derived from five animals, and some say that they are totems of ancient clans. All kinds of opinions paint a mysterious color on music and express the different musical concepts of China ancestors. Up to today, little is known about "Gong Shang Shu", but the five tones of "Gong Shang, Jiao, Zheng and Yu" are quite well-known. For example, in the theme song "Long Wen" of Happy Dictionary of CCTV, there is a lyric that "Gong Shang Jiao Zheng Yu, Qin Qi calligraphy and painting sing, peacocks fly southeast, and weaver girls will be cowherd &hellip. …” This song has been sung by stars many times, and it has also been on the Spring Festival Evening in 2010, which became a hit overnight.

  Compared with the western staff and notation, China’s classical music score does not form the accurate quantification of pitch and rhythm and the transcoding of digital symbols, but only the outline record of the basic pitch and rhythm of traditional music or aria, which gives the performers and singers much more freedom and uncertainty in creation than the western music score, so it is also called "frame score".

  The staff was introduced into China in the mid-17th century. There is a written record in Xieyun Duqu, a sequel to Lv Zheng Yi written by Emperor Kangxi in 1713, which published in detail the knowledge of western music theory such as staff, scales, roll names, etc. Although the staff at that time was only in its primary form and its symbols were very different from today’s, it was spread through this printed book.

  The staff, which has just entered the country, is only used to record and spread the classic songs and hymns that praise God sung in the Catholic church. It was not until the end of the 19th century that it was gradually accepted and used by Chinese people. In 1930, Mei Lanfang’s operas were recorded by musician Liu Tianhua for the first time, and Mei Lanfang’s Songs was published, which is also the first "cross-border" album in China to record traditional opera music with staff.

  4. The notation has been carried forward in China.

  There are two kinds of musical notation: numbers and letters. The most common musical notation is numbers, and its embryonic form first appeared in Europe in the 16th century. At that time, a French Catholic priest named Suaiti wrote music songs with seven sounds, namely 1, 2, 3, 4, 5, 6 and 7, and compiled a pamphlet "New Methods of Learning plainsong and Music". In the mid-18th century, Rousseau, a famous French thinker who was famous for his book Confessions, also read the Proposal for New Musical Symbols to the Paris Academy of Sciences, and mentioned the "digital notation". Later, a group of social elites improved and popularized it, and finally formed the notation, which was also called "Galpa-Xie notation" in the west.

  This notation was introduced to Japan in 1882. In 1903, Zeng Zhimao, one of the earliest music theorists in the history of modern music in China, published the article "The General Idea of Music Theory" in a chinese magazine published in Tokyo, introducing the knowledge of western music theory, and published six songs such as "Training" and "Spring outing" in the form of comparison between notation and staff, which is the earliest record of Chinese people using notation at present.

  Shen Xingong, a modern music educator, was also one of the earliest disseminators of musical notation. His School Singing Collection was the first collection of musical notation written and published by China. Since then, notation has gradually spread to schools all over the country. In the 1930s, the mass singing movement of resisting Japan and saving the nation was widely carried out. At that time, famous pop songs, such as March of the Volunteers of Nie Er and The Yellow River Cantata of Xian Xinghai, were written by notation. With the widespread singing of these songs, notation gradually became popular among ordinary people in China.

  The notation of musical notation is the closest to the popular Gong-Chi notation in China, and it is simpler and more accurate to record the height of notes by musical notation. Therefore, musical notation has developed rapidly in China, and some experts even think that China is the country that absorbs and uses musical notation the best and develops it the most in the world. Especially in the field of folk music, notation fits the characteristics of Chinese folk music, because notation records only the general framework of melody, and more needs face-to-face communication between teachers and students; On the playing method of musical instruments, Chinese folk music has many special expressive force symbols, and the use of notation is clear and clear. If staff is used, it will become complicated. These are the important reasons why notation is highly praised by Chinese folk music.

  Of course, this is just a matter of habit. With the blending of modern Chinese and western cultures, more and more folk music also adopts the notation of line notation. In fact, in the field of folk music, there are still many places where staff can be used, and that is the ensemble moment. When all kinds of musical instruments play the same piece of music according to different parts, the powerful function of the staff is revealed, which is unmatched by the notation.

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  No one can replace the staff or the simple staff.

  Jacky Cheung, a Hong Kong singer who is known as the "God of Songs" in the Chinese music scene, once bluntly said that he did not know the staff, but only knew the simple music. Nowadays, at the scene of some music variety shows, some judges are repeatedly criticized by netizens because they can’t understand the staff. So, is the staff really more "advanced" than the notation?

  Experts pointed out that in the history of music development, people have created various different notations according to their own needs, and different musical instruments, regions and traditional cultures may produce very different notations. Such as guqin, using guqin notation; Traditional Chinese opera uses the notation of gongs and drums. There is also the traditional notation of Gongchi notation in our country, but now there are the most familiar notation, staff notation and so on. We can’t simply say which notation is the best, but which method is relatively scientific. Through accurate notes and various dynamic symbols and emoticons, we can try our best to return the expression intention of the original composer.

  Objectively speaking, staff notation and simple notation both play an important role in the field of Chinese music culture. They complement each other and have irreplaceable functions, but their users are different.

  Notation is simple and clear. Even now, many popular music still uses notation. Compared with other notation, staff has irreplaceable advantages. It records the level of music by the position of the Fu Tou of the note on five parallel horizontal lines, and indicates the length of the note by the different shapes of the note, which can not only visually indicate the pitch of the musical sound, but also accommodate the music information in a large amount, especially in recording and writing large-scale ensemble music with wide range, numerous parts and frequent tone sandhi. Therefore, since the 18th century, the staff has become the main position of music notation, and it has been widely used in the field of professional music in the world today.

  Nowadays, pianos have entered more and more families. In piano teaching, the notation of staff is widely used all over the world, and only the staff can fully express the music score. At the same time, the performance and singing of various music groups, the teaching of music colleges and the learning of piano children all played a very important role in the spread of staff.

  Do you know

  Can’t clap between concerts?

  At the end of the year, many concerts were held together. Watching a concert is different from watching a movie. There are many unwritten rules, such as not applauding between the movements of a symphony, waiting for a complete track to enter the venue when you are late, and so on. Where did these rules come from that the enthusiastic audience couldn’t understand?

  There was a controversy about whether there was applause between movements. Before the end of 19th century, clapping between movements was "not a thing". Mozart gets excited when he hears the applause of the audience when he plays. Once, in a letter to his father, he mentioned, "There is a passage in the middle of Allegro in the first movement, which I know the audience will like very much … … Sure enough, the audience were all in ecstasy and the applause was very warm. I expected this long ago. When I wrote this paragraph, I knew it would be very effective. At the end of the movement, this piece of music appeared again, and sure enough, the audience shouted again and asked to repeat it … …” Repeated applause made Mozart very happy. After the symphony, he even went to the Royal Garden to buy ice cream to reward himself.

  Until the end of 19th century, there were professional cheering people in European opera houses. The function of these "masters" was to cheer in some boring opera performances. Perhaps this move is not flattering. From the end of the 19th century to the beginning of the 20th century, most audiences accepted the etiquette agreement of not clapping between movements. Moreover, it has been recognized by some composers. For example, in Mourning for the Dead, Mahler even pointed out that there should be no applause in the middle of the movement.

  In addition, there is an important etiquette for listening to the concert, that is, you can’t be late. If you are late for some reason, you must wait for the guidance of the theater staff and wait for a complete track (not a movement) before you can enter. In fact, being late was not condemned as early as the mid-19th century, because early concerts belonged to small gatherings in aristocratic circles, and being late and leaving early was commonplace. By the end of the 19th century, after Mahler was in charge of vienna state opera, he resolutely implemented the rule that late spectators were not allowed to enter the venue, even if the royal family members were late, which became a etiquette until now.

  There is such a saying

  The New Year concert originated from the old Strauss.

  The New Year is a common festival for people all over the world. There are many ways for people to celebrate the New Year, but holding a high-level concert is a program in major cities all over the world, welcoming the beginning of the new year with relaxed and wonderful music.

  The tradition of holding concerts in the New Year originated in Vienna. On December 31st, 1847, Johann Strauss I, the founder of the Strauss music family, held an open-air concert in the suburb of Vienna. The repertoire included symphonies, waltzes and polkas, which were warmly welcomed by the audience, so that the concert didn’t end until dawn the next day. This is the origin of the Vienna New Year Concert.

  Today, the annual New Year Concert held in Vienna Golden Hall is still the most eye-catching annual music event in the world. Most TV stations and radio stations around the world broadcast live, with tens of millions of listeners. Inspired by this tradition, many countries or cities in the world have also held New Year concerts to celebrate the arrival of the New Year.

  the whole wide world

  Austrian composer’s manuscript sells at sky-high price

  The original manuscript of the score of Austrian composer gustav mahler’s Second Symphony was sold for 4.5 million pounds at an auction held in London, England recently. The 232-page score set a new record for the auction of the score.

  The music seller is the family of Gilbert Kaplan, an American economist and businessman who died two years ago. There is an amazing story behind the score. According to the Daily Mail, Kaplan was fascinated by this symphony, also known as Resurrection, after listening to it at Carnegie Hall in new york in 1965. Never having studied conducting, he is determined to conduct the best orchestra in the world to perform this piece of music one day and put his determination into action.

  Kaplan once described the feeling of listening to Resurrection as follows: "When I entered the concert hall, I was alone, but when I came out, I felt like I was struck by lightning." In the next 17 years, Kaplan traveled all over the world to listen to the performance of this symphony, and discussed his experience with professionals including conductors whenever he had the opportunity. In 1982, he finally stepped onto the stage of Lincoln Center in new york and realized his wish under the witness of many celebrities.

  Photo courtesy of this edition/vision china

Sports are integrated into the daily life of the people, and the national fitness is full of happiness.

  Participants in the 2017 Xiamen International Marathon. In recent years, marathon has gradually entered people’s lives and become an exercise program for many fitness enthusiasts.

  Xinhua News Agency reporter Wei Peiquan photo

  On April 11th, 2017, the national video conference on mass sports was held, which was the National Fitness Program (2016— After the promulgation of "2020)", the first national mass sports work conference was held. The general assembly adopted the method of "sticking a pole in the end", from the State Sports General Administration and its various departments to the personnel of relevant departments such as sports in various provinces, cities and even counties to attend the meeting. At the meeting, seven units spoke to exchange experiences.

  Sports show multiple values.

  In recent years, people’s health concept has undergone profound changes, and the concept of "exercise is a good doctor" has gradually taken root in people’s hearts. The comprehensive value and multiple functions of sports have been paid more attention to by people, and it is playing a unique role in promoting national fitness.

  Exercise and fitness improve the quality of life. Guangdong province has built community sports parks with physical exercise and leisure fitness functions by using urban corners, flower planting areas, street green spaces and other idle places, and won the "China Human Settlements Model Award" in 2015. "The corner has become a city business card, and the results benefit the people." Wang Yuping, director of the Guangdong Provincial Sports Bureau, said.

  Fitness demand drives the sports industry, which in turn promotes consumption upgrading. Deqing County, Zhejiang Province encourages residents to use social security cards to swipe their cards at designated sports venues for fitness. The medical insurance card has become a "balance treasure" for people’s health. There are 123 sports industry enterprises in the county, and the income in 2016 exceeded 12 billion yuan.

  There is no strict boundary between mass sports and competitive sports. Qiqihar City, Heilongjiang Province takes the combination of physical education and education as the starting point, and selects retired professional ice and snow athletes as primary and secondary school teachers, and the ice and snow physical education curriculum is fully popularized in primary and secondary schools.

  Without national health, there will be no overall well-off society. Gou Zhongwen, director of the State Sports General Administration, pointed out that mass sports is a cause of people’s livelihood, which is related to everyone’s physical and mental health and the future of the nation. "We should fully understand the importance and urgency of doing a good job in this work with a highly responsible attitude towards the people, the country and history, put mass sports on the important agenda, and earnestly grasp the reality and achieve results."

  The event is held by the people.

  This year’s Tianjin National Games will add 19 mass sports events, and the number of mass athletes who only come to Tianjin to participate in the finals is expected to reach more than 8,000. It will be one of the key tasks of mass sports in the new year to give play to the traction and driving role of the National Games and support sports and fitness events around the masses.

  The mass base of table tennis in Beijing is very good. The Beijing Table Tennis Association began to select players in mid-March, and the Beijing folk table tennis team, which was formally formed in early April, began its first training in Xiannongtan Gymnasium. Ning Wei, vice chairman of Beijing Table Tennis Association, said, "The selected players cherish the rare opportunity to participate in the National Games and hope to promote the development of table tennis."

  The development and growth of social sports organizations are indispensable to the success of the sports events around the masses. Since the Shanghai Citizens’ Games was first held in 2012, the local citizens have responded enthusiastically. "We must change the traditional routine of doing everything, get out of the closed circle, and truly respond to the concerns of the masses by opening the door to do sports." Huang Yongping, director of the Shanghai Municipal Sports Bureau, said.

  A variety of activities and events will enable more people to participate in sports, enjoy the joy of competitive sports, and stimulate the enthusiasm of the whole people to participate in physical fitness. Sun Xuecai, director of the Beijing Municipal Sports Bureau, said: "The National Games competition is a great lever, through which more people can participate in sports and gain health and happiness."

  Fitness becomes a way of life

  Nowadays, the elements of sports are "spreading" to all aspects of people’s lives; The masses value the strong positive energy contained in sports.

  Gao Shuping, 50, once won the bronze medal in women’s singles in the National Amateur Table Tennis Championships and got the opportunity to participate in the table tennis competition in the National Games this year. She said, "The happiness that table tennis brings me is beyond words. Although I have not become a professional athlete, I have used this strong energy to train my children and train my son to study in Peking University. "

  At present, people’s treatment of sports is changing from appreciation to participation, from paying attention to the number of gold medals to their own sports environment. This change is reflected in the sharp increase in the number of marathon applicants, the mutual "likes" of sports social platforms, and the increase in social capital’s interest in the involvement of mass sports events.

  Nowadays, more and more enterprises have integrated into all aspects of national fitness. Liu Guoyong, director of the Group Department of the State Sports General Administration, said that in the preliminaries of the mass events of the National Games, different ways were adopted in various places. "Some of them were handed over to the association, while others were open to the market, and whoever did well was handed over."

  In this regard, Gou Zhongwen said that guiding all kinds of market players to participate in national fitness can play its role in activity organization, competition development, scientific fitness guidance and personnel training, and support them to provide personalized and diversified services in national fitness. It can also meet the needs of the masses at different levels, with rapid growth and continuous upgrading.

The official announcement of the 5th Pingyao International Film Festival will open on October 12th.

1905 movie network news On June 1, 2021, the Information Office of Shanxi Provincial Government held a press conference in Taiyuan, Shanxi Province, announcing that the fifth Pingyao International Film Exhibition will be held in Pingyao Ancient City from October 12 to October 19.On the basis of maintaining the program structure, original direction and existing characteristics of the film exhibition, this year’s Pingyao International Film Festival was upgraded to a provincial project from the mechanism and "started again" with a new attitude. Since the day of the press conference, the 5th Pingyao International Film Exhibition has officially started to solicit films for the whole world, and the collection channel for industrial projects will also be opened before early June.


Wu Xiaohua, member of the Standing Committee of Jinzhong Municipal Committee and secretary of Pingyao County Party Committee, Li Wei, president of Shanxi Media College, and Jia Zhangke, founder of Pingyao International Film Exhibition, attended the conference. "Thanks to the great attention of the Shanxi Provincial Party Committee and the provincial government, thanks to the encouragement and support of the provincial leaders, and thanks to the concern and concern of the top and bottom of Shanxi Province for the Pingyao Film Exhibition, which is a powerful driving force for us to continue to run the film exhibition well." Jia Zhangke said at the press conference.


Wu Xiaohua, member of the Standing Committee of Jinzhong Municipal Committee and secretary of Pingyao County Party Committee, said that comprehensive guarantee will be provided for Pingyao International Film Exhibition in many aspects. "We sincerely thank all of you for your concern and support as always, and look forward to the film exhibition as scheduled," she said in her speech.


Li Wei, Dean of Shanxi Media College, focused on the construction of Shanxi film "production, learning, research, creation and exhibition". "The provincial party committee decided that Shanxi Film Academy of Shanxi Media College will join Pingyao Film Exhibition as the organizer, which is an important measure for the provincial party committee to lay out Shanxi film ecology." He said, "Our school will give full play to the advantages of disciplines and specialties to help the development of Pingyao International Film Exhibition; The rich resources of Pingyao International Film Festival will further help the combination of production and learning and enhance the academic activity and professional level of Shanxi Film Academy. "


"As a new film exhibition, Pingyao Film Exhibition has gained some experience and formed its own exhibition style and characteristics after four years of holding," concluded Jia Zhangke. "Pingyao Film Exhibition, which is about to enter its fifth year, has ushered in an important period of strategic opportunities and is in urgent need of reform and innovation."


In addition to adding Shanxi Film Academy of Shanxi Media College as the organizer of the film exhibition, Pingyao Film Exhibition will reorganize the management and curatorial team, refine the division of labor, and invite China film editor, film critic, documentary film researcher and painter Lin Xudong as the artistic director of Pingyao Film Exhibition, responsible for the overall planning and program content planning of the film exhibition; As the chief consultant of the film exhibition, responsible for the overall strategic consultation of the film exhibition and the selection of foreign language films. Marie-Pierre Duhamel-Muller, Wu Jueren, Cai Shaoyong, Alena Shamakwa, Tiputi Dikonya, Tomita Sanscrewdriver, Sandra Hebrew and Tiago Rael will continue to select films for Pingyao Film Festival on a global scale.


While reorganizing resources and refining the division of labor among teams, the 5th Pingyao Film Festival will also increase investment in the film project of "Starting from Shanxi" unit, including giving cash rewards to outstanding local films in Shanxi, giving cash rewards to outstanding local films in the film exhibition industry module, and providing more opportunities for industrial incubation for local film projects in Shanxi.


Referring to his role in this film exhibition, Jia Zhangke’s own Weibo said: "In the past, my biggest regret during the Pingyao film exhibition was that I didn’t see a single film. This year, I am expected to become the’ chief experience officer’ of the film exhibition, watch movies with the audience and listen to the speeches of the directors. "


At the press conference, Jia Zhangke also officially announced that MOMO, a leading open mobile social platform in China, will continue to support the 5th Pingyao International Film Festival as the chief partner. "MOMO has been accompanying the growth of Pingyao Film Festival since the first year of Pingyao in 2017, and I am very grateful for their strong support," he said.


Pingyao International Film Festival was founded in 2017 and is held every year in Pingyao ancient city with a history of 2,700 years. The fifth Pingyao Film Exhibition will continue the program structure of the previous four film exhibitions, and still consist of four sections: film exhibition, industry, academia and education, in which the film exhibition section maintains the original five units of Crouching Tiger, Hidden Dragon, Premiere, Retrospect and Starting from Shanxi.


The fifth Pingyao International Film Exhibition was officially opened.


The 5th Pingyao International Film Exhibition is officially open to the world, and the film collection time will last from now until August 10th, 2021. The registered films can be registered online by clicking on www.pyiffestival.com, the official website of Pingyao International Film Festival.


The 5th Pingyao International Film Exhibition will be held from October 12th to 19th in Pingyao Film Palace, located in the ancient city of Pingyao, Jinzhong, Shanxi Province, co-sponsored by Pingyao Film Exhibition Co., Ltd. and Shanxi Film Academy of Shanxi Media College. On the basis of showing outstanding films from all over the world, Pingyao International Film Festival pays special attention to discovering and actively promoting outstanding works of young directors from emerging and developing countries, providing a platform for these films to speak out, aiming at enhancing exchanges among filmmakers from all over the world, so as to activate and prosper the creation of world films.


After being selected by Pingyao International Film Festival, the registered films will have the opportunity to be screened in the five official units of this film festival. Official units include Crouching Tiger, Hidden Dragon, which focuses on new international directors, Premiere, which shows important commercial films, noteworthy works, master works or selected films of major international film festivals, Retrospect, which plans and shows film classics with unique perspectives and academic value around special themes, and Starting from Shanxi, which aims to promote the development of Shanxi film industry.

The 5th Pingyao International Film ExhibitionGuidance notes for film registration


1. Before submitting the registration information, the film registration applicant must read and agree to the Articles of Association of the 5th Pingyao International Film Exhibition (downloaded from www.pyiffestival.com, official website).


2. Deadline for registration: 24:00 on August 10th, 2021.


3. Registration fee: RMB 350 yuan or USD 60 yuan.


4. Log in to www.pyiffestival.com, official website, enter the film registration page, fill in the registration form and pay the registration fee according to the instructions.


5. A drama, cartoon or documentary with a duration of 70 minutes or more.


6. To register films, it is necessary to ensure that the transformation of DCP (Digital Film Package) is completed before September 20, 2021, and the film exhibition does not accept other screening formats.


7. The registered film has not participated in any film activity, exhibition or release in Chinese mainland in any form or version; It has not been published on the internet.


8. The Organizing Committee will give priority to films that can be premiered in Pingyao Film Festival in the world, internationally or in Asia.


9. If the dialogue of the registered film is non-Chinese Putonghua or non-English, it must be accompanied by Chinese or English subtitles.


10. The sample of the registered film should be submitted in the form of online link, which can include the picture watermark; The submitted sample version can be a production version, but the film exhibition version must be an administrative approval version; If the applicant submits different versions of the same film for many times, the organizing Committee will take the version submitted by the applicant for the first time as the standard.


Can new energy vehicles run fast without subsidies?

  Recently, the largest public centralized charging station in Henan Province — — "United Fast Charging" was put into operation in Zhengzhou, and all charging piles were charged with high-power DC fast charging, which can meet the requirements of charging more than 100 new energy vehicles at the same time. The picture shows the driver preparing to charge the new energy vehicle. Photo by Zhang Tao (Zhongjing Vision)

  After the subsidy retreat, domestic new energy vehicles will not only face competition with traditional fuel vehicles, but also compete with foreign new energy vehicle brands. Impressing consumers with suitable and high-quality products may be the most effective means for new energy vehicle manufacturers to resolve market risks. The core of competition among new energy automobile manufacturers is the competition of product technology and service.

  With the end of the first half of 2019, new energy vehicles have truly entered the post-subsidy era.

  Chen Shihua, Assistant Secretary-General of China Association of Automobile Manufacturers, said that the current new energy vehicle market is still a market stimulated by policies, and with the support of national and local policies, it is in a rapid rising cycle. The decline of this subsidy is expected to have little long-term impact on the industry, and the previous prediction of the annual production and sales of 1.6 million new energy vehicles in 2019 will remain unchanged.

  After waiting and seeing, the price increase is inevitable.

  June 25th is the last day of the switching period between the subsidy policy for new energy vehicles in 2018 and the subsidy policy for new energy vehicles in 2019. Since June 26th, consumers have enjoyed the most subsidies or reduced them by 58%.

  "The withdrawal of subsidies mainly takes into account that the development of the new energy automobile industry has begun to take shape." Zhou Yi, assistant researcher of the Ministry of Industry of the State Council Development Research Center, said. Before 2014, the output of new energy vehicles was very small, less than 20,000. In 2014, the output jumped to 78,000. In 2018, the sales of new energy vehicles in China reached 1.256 million, accounting for more than half of the world’s total, with remarkable achievements.

  In fact, the rapid growth of new energy vehicles in China in the past is inseparable from subsidies. According to the "Announcement on the Preliminary Review of Subsidies for the Promotion and Application of New Energy Vehicles in 2016 and Previous Years" published on the website of the Ministry of Industry and Information Technology in March this year, nearly 12.6 billion yuan of subsidies will be distributed to nearly 100 enterprises, of which BYD will become the biggest beneficiary with 2.689 billion yuan, and Geely will rank second with 1.111 billion yuan.

  With the subsidy for new energy vehicles declining year by year, independent car companies will naturally be affected to varying degrees, especially whether the price of new energy vehicles will increase, which has become the focus of consumers’ attention.

  The reporter recently visited some 4S stores in Beijing, such as Chery, BYD and GAC New Energy, and has not seen a clear price increase notice. They are all selling cars at the subsidy standard of 2018.

  Chen Shihua said, "At present, the profit rate of new energy vehicles is very low, and it is difficult for car companies themselves to bear the reduction of subsidies." "After the subsidy has dropped, the cost of car companies has increased substantially. If consumers do not accept the price increase, it will be difficult for market demand to start effectively." Cui Dongshu, Secretary-General of the National Passenger Car Market Information Association, said that the subsidy for new energy vehicles is much lower than the cost reduction of car companies, and the profit pressure of new energy car companies is greater. Car companies should not only cover manufacturing costs, but also consider the capital cost of subsidies that are not in place, so they will definitely raise prices.

  Competition will be more intense.

  "In recent years, in addition to the increase in quantity, the quality of new energy vehicles and the development of industrial chain have also been greatly improved." Zhou Yi said.

  From the quality point of view, the battery life is generally on the rise. A-class electric vehicles with a standard cruising range of more than 400 kilometers have become the mainstream, and the intelligent interconnection is also developing continuously. The level of automatic driving test is getting higher and higher, and the localization replacement rate and globalization level of parts and components are also constantly improving. From the industrial chain point of view, the upstream and downstream industrial chains of new energy vehicles are more complete, and a number of excellent enterprises have emerged in the fields of power batteries, non-battery accessories and other parts, complete vehicles such as independent brands and new Internet forces, and manufacturing and operation of charging piles.

  And the fast-growing new energy automobile industry will be affected after stepping on the "brake" of subsidy retreat?

  "The challenge is that the competition will be more intense in the future." Zhou Yi said that after the withdrawal of subsidies, domestic new energy vehicles not only face competition with traditional fuel vehicles, but also with foreign new energy vehicle brands, and there is fierce competition within domestic new energy vehicles.

  Lu Fuyong, a lecturer in industrial economy and national economy in university of international business and economics, has been paying attention to the development of new energy automobile industry in recent years. He told reporters that in the era of subsidies for new energy vehicles, there are four aspects of market risks: First, the competition in the overall market will be further intensified, and the subsidy policy will make the competition more intense, and the industry will gradually move toward the survival of the fittest. In this process, traditional car companies still have certain competitive advantages. Second, the real demand of consumers will gradually become clear. In the past, due to the support of policies, the market has always overestimated the real demand of consumers, and it is very likely that the market demand will fall back in the short term. The third is the risk of capital. In recent years, the new forces of car-making have risen rapidly with the help of capital. As the sales of new energy vehicles move from hot to stable, there is uncertainty whether these capitals will still be active in the industry. The fourth is the technical service risk.

  Lu Fuyong believes that how to grasp the real needs of consumers in the post-subsidy era and impress consumers with suitable and high-quality products may be the most effective means for new energy vehicle manufacturers to resolve market risks. "In the future, the competition of new energy automobile manufacturers will gradually shift to the comprehensive value competition of products, and the core is the competition of product technology and service."

  Lu Fuyong said that with the growth of new energy vehicles and the extension of service life, traffic and safety accidents related to new energy vehicles will further increase, and the short service life of new technologies will increase product risks; At the same time, new energy vehicles recalled due to product quality problems are also accumulating. The core to solve these problems is still to improve product quality and technical services, which is also the main difficulty faced by new energy vehicle manufacturers.

  Intelligentization will become the commanding height.

  "In 2019, China’s automobile market will still run at a low speed, but new energy vehicles will continue to grow. New energy automobile products should be customized in design, intelligent in function and platformized in development. " Shi Jianhua, Deputy Secretary-General of China Automobile Industry Association, said that with the rapid advancement of scientific and technological revolution, the new generation of information technologies such as 5G, cloud computing and artificial intelligence are deeply integrated with automobile transportation and other fields, which constantly promotes the formation of multi-dimensional information interaction networks between cars, roads, people and clouds, and people’s production and lifestyle are undergoing profound changes. Smart cars have become the commanding heights of the future development of the automobile industry.

  Shi Jianhua believes that in the future, the automobile industry should take green and intelligence as the development direction, and will focus on breaking through the key components of fuel cell technology and related industrial chains, advance the research and development and industrial application of intelligent driving technology, enhance the green and intelligent level of the industry, and accelerate the development of new energy and intelligent networked vehicles.

  Zhou Yi said that at present, there is a trend of "interconnection, autonomous driving, sharing and electrification" in the global automobile industry, and the networking of vehicles, autonomous driving and electric vehicles are closely related, and with the rise and application of 5G technology, it is expected that the application scenarios of electric vehicles under 5G will be more abundant in the future. In this context, the new energy vehicle market will be polarized in the future, and a few car companies will stand out because of their technical and cost advantages.

  "Whether new technologies and new industrial formats such as autonomous driving, car networking, intelligent transportation and driverless taxis can be commercialized on a large scale depends entirely on many factors such as cost, technology maturity and consumer acceptance." Zhou Yi said, but what is certain is that China has taken the lead in international exploration in these fields due to its huge market scale and abundant capital market, and it is expected to lead the global development in the future. (Economic Daily China Economic Net reporter Liu Wei)

"Innovation Subversion" or "Life Assistant" —— Observation of "Artificial Intelligence" from Summer Davos Forum

  Xinhua News Agency, Tianjin, June 29th  Title: "Innovation Subversion" or "Life Assistant" — — Observation of "Artificial Intelligence" from Summer Davos Forum

  Xinhua News Agency reporter Bai Jiali and Yin Siyuan

  "Generative Artificial Intelligence: Friend or Enemy?" "Keep pace with the times: embrace the artificial intelligence revolution and improve the level of artificial intelligence" … … At the Summer Davos Forum held in Tianjin, artificial intelligence once again became a "hot topic" concerned by political and business people, experts and scholars.

  As a window for observing the world and cutting-edge dialogue, how do guests discuss the relationship between artificial intelligence and human life at this economic event? In their eyes, will artificial intelligence bring "innovation subversion" or become a "life assistant"?

  Life is closely related to it.

  At the high-profile Summer Davos Forum, guests from different countries and fields started a dialogue on topics related to artificial intelligence. The reporter observed that a common cognition of the guests was — — With the new wave of artificial intelligence triggered by ChatGPT, artificial intelligence is pouring into all walks of life.

  The "Top Ten Emerging Technologies Report 2023" published by the World Economic Forum "Fresh" reveals the emerging technologies that will have the greatest impact on the world in the next three to five years. Among them, generative artificial intelligence and artificial intelligence assisted medical care are listed. The report also pointed out that generative artificial intelligence is developing rapidly and will lead to subversive changes in many industries such as education and research.

  Baidu’s ERNIE Bot, Iflytek’s iFLYTEK Spark Cognitive Model, 360 Group’s 360 Wisdom Brain, and brand-new AI mapping tools are changing our way of life and work.

  The 14th Summer Davos Forum. Xinhua News Agency reporter Li Xin photo

  "In the past six months, nearly 100 companies have entered the generative artificial intelligence market." Zhang Yaqin, academician of China Academy of Engineering and president of Tsinghua University Intelligent Industry Research Institute, said at the forum that artificial intelligence will play a great role in intelligent transportation, intelligent internet of things and intelligent medical care.

  In the forum dialogue, Zhao Yan, chairman and general manager of Huaxi Biotechnology Co., Ltd., mentioned a new scene of artificial intelligence application, which may bring more benefits to future women. She believes that artificial intelligence may be able to play the role of "AI assistant" in the future, assisting professional women to complete their work at special times such as pregnancy.

  "Artificial intelligence is being applied in all aspects of life and is quietly changing people’s lives." Wang Guan, co-founder of Kezhi Technology and director of the Smart Finance Laboratory of Ningbo Institute of Artificial Intelligence of Shanghai Jiaotong University, said that in the near future, with the blessing of artificial intelligence, people’s lives will undergo tremendous changes.

  Medical treatment has become a hot spot of application.

  In the forum, a special robot attracted guests to stop. "This is an intelligent diagnosis robot for depression developed by the R&D team of Tianjin University." The staff introduced the new achievements in the field of brain-computer interface research and development to the guests. "Just wearing a device, you can collect the signals of cerebral cortex neurons and pass ‘ Decoding ’ Achieve a quantitative assessment of depression. "

  From auxiliary diagnosis, to drug research and development, to medical management, a long history of medicine is colliding with brand-new artificial intelligence, expanding its broad development prospects. The guests predicted that artificial intelligence may become a key promoter of the rapid development of the medical field.

  According to Liu Jiren, chairman of Neusoft Group, the diagnosis of diseases by artificial intelligence will make our diagnosis process change from relying on the ability of each doctor to relying on calculation and collective wisdom, which will reduce the difference of medical services.

  Forum guests talk about the future of artificial intelligence. Xinhua News Agency reporter Bai Jiali photo

  "When researchers conduct experiments, it is likely that they can only do ten or one hundred at a time, but with AI, they can conduct a large number of experiments simultaneously and generate massive data." Ina klassen Berg, chief commercial officer of Ginkgo Biological Studio, explained the positive role of artificial intelligence in promoting drug research and development.

  Zhou Xiaping, senior vice president of Novo Nordisk and president of Greater China, said that enterprises have begun to try to speed up the process of drug research and development by using artificial intelligence tools, and at the same time, use artificial intelligence to help patients better manage chronic diseases.

  The changes that artificial intelligence has brought to the medical industry are still going deeper. Lu Yimin, general manager of China General Technology Group, said that when the group integrated medical resources, it found that the regionality of medical resources in China was prominent, the deployment cost of innovative technologies was high, and the platform access capacity was insufficient, so the promotion was facing challenges. He believes that with the support of AI, it is possible to solve long-standing problems such as the imbalance of medical resources and improve the quality of primary medical services more effectively.

  In the future, security "fences" should be set up.

  While the huge potential of artificial intelligence is rapidly released, how to avoid potential security risks? At the forum, the guests had a heated discussion around this topic.

  In the face of everyone’s concern, "What jobs will be reduced due to the introduction of AI technology?" Li Dongsheng, the founder and chairman of TCL, believes that new technologies can help improve the revenue and competitiveness of enterprises, thus creating more new jobs and possibilities, so as to achieve a balance between improving labor efficiency and ensuring the well-being of employees.

  So what areas should we try to use this technology? Wang Guan said that some areas with zero tolerance for errors should not use generative artificial intelligence for the time being, but for repetitive work that allows mistakes to a certain extent, it can take the lead in docking this technology.

  New achievements in research and development such as brain-computer interface in the exhibition area attract guests to stop. Xinhua News Agency reporter Bai Jiali photo

  Many guests thought that the biggest problem facing generative artificial intelligence, in particular, was that "there is no way to judge whether the content provided is true or false, and it is possible to fabricate a piece of content to confuse users." Feng Yan, a professor at the Hong Kong University of Science and Technology, bluntly said that in every field that needs to be decided, people have to have the final say, and machines can only provide assistance.

  "Generative artificial intelligence can improve life, and the biggest problem it faces in the future is how to improve its accuracy." Alex Zhvoronkov, founder and CEO of Yingsi Intelligent, said.

  In the face of known and unknown risks, Zhang Yi, a senior partner of King & Wood Law Firm, who attended the meeting, believes that firstly, laws and regulations should be rationally used to deal with the risks and impacts brought by artificial intelligence, and a governance framework and standards with broad consensus should be formed through laws to form a security "guardrail" and create a more dynamic development environment under its guidance.

At this moment, defending the WTCR championship.

Steam potential Auto-First| Bai Yifeng

Although the COVID-19 epidemic continues to ravage, the final race of WTCR RV World Cup, which was originally scheduled to be held in Italy, was chosen to be held on November 15th in Aragon, Spain, but it still does not prevent it from being a world-class automobile race. In the end, Cyan Racing Lynk & Co team won the championship and runner-up in the third race in one fell swoop, and defended the championship with 429 points.

So far, the team has won 6 drivers’ championships in the six races of the WTCR RV World Cup in 2020, and won the podium for 19 times. Jan Herashe also won the drivers’ championship, representing the first time to win the world’s top car championship at his 24-year-old age, and becoming the youngest champion driver in WTCR history.

During the race, Cyan Racing Lynk & Co did not have a smooth ride. In the first race, due to the wet road surface of Aragon track, all the racing tires lacked grip and rushed out of the track many times. The team adopted the tire strategy of dry before wet, so it took the lead in the initial stage.

However, due to the car accident in the second race, Jan Ahrasche’s biggest competitor retired. Therefore, after the second race, Cyan Racing Lynk & Co team defended the 2020 WTCR team championship ahead of schedule.

Ordinary spectators may be more interested in this racing car. In this race, the BOP counterweight of 03 TCR racing car is 60Kg, and the supplementary counterweight is 40Kg. The whole car reaches 1365Kg, making it the heaviest racing car in this race. To know that the 03+ car weight of four-wheel drive has exceeded 1610Kg, you can imagine how much effort TCR has made in weight reduction.

At the same time, the height of the chassis is kept at 80mm, which is undoubtedly more suitable for the track compared with the coupe model of 120 mm-130 mm. As for why it doesn’t look so low? In order to ensure the tire strength, TCR racing car did not use tires with lower flat ratio. Even in such a difficult situation, the four drivers of the team were not affected at all.

Such excellent performance on the field benefited from the world-leading CMA basic module architecture, and continued to build high-end products with "high value, high performance, high technology, high safety and high value" for the global market, forming a three-dimensional product layout. At the same time, the 03 TCR racing car based on the 03 prototype not only won the honor in WTCR RV World Cup, but also remained strong in TCR CHINA.

In October, the monthly sales volume of automobiles reached 21,868 vehicles, up about 55.78% year-on-year, achieving seven consecutive months of growth. Among them, the sales volume of Model 03 reached 7,167 vehicles in October, becoming its main force and the only self-owned brand vehicle that can stand on the A+ market. Its continuous creation of automobile sports culture ecology makes everyone feel the rise of independent brands.