CCTV News:The annual year-end consumption peak season has arrived. In the consumption peak season of 2023, the reporter saw that consumer demand is more subdivided and vertical, consumption is more decentralized and personalized, and intelligent, experiential and high-quality products are exploding. From the industrial point of view, the diversity of consumer demand also promotes the trend of personalized production and flexible customization on the supply side.
Under the increasingly diversified consumer demand, refined home appliances are more sought after by consumers. The data of the e-commerce platform shows that the sales of smart home products that can enhance the sense of home life experience have increased significantly. Among them, the turnover of intelligent sensing faucets, intelligent door locks, intelligent lifting tables and other products all increased by more than 100% compared with the same period in 2022.
Healthy consumption has also become a kind of consumer goods with high willingness of consumers. According to the data of the platform, in the "Double Eleven" in 2023, the outdoor sports industry showed explosive growth, and the sales of cycling, skiing and out shoes clothing products increased by 300% year-on-year.
On the major e-commerce platforms, the reporter noticed that domestic brands are highly sought after by consumers. According to the data of China International Electronic Commerce Center Research Institute, in this peak consumption season, among the top 20 brands in online retail sales, domestic brands occupy 11 seats.
While the consumption trend changes, it is also promoting the transformation of the industry. Li Mingtao said that relying on the support of online big data, enterprises can more clearly understand the needs of consumers, and thus rely on personalized production and flexible customization to accurately match related needs.
Promote featured products and adopt various operation methods to cope with the sales peak.
The annual year-end consumption season is also an important node for enterprises to sprint annual sales. At present, local enterprises are actively enriching their means of operation and vigorously promoting local specialty products.
In Hanzhong, Shaanxi Province, the local digital economy industrial park jointly settled in enterprises, and launched online live broadcast and other activities for the first time to introduce local agricultural special products to consumers.
This company, located in Jiangmen, Guangdong Province, has developed a series of snack foods and organic foods based on local specialties such as Xinhui dried tangerine peel and Taishan rice. The person in charge of the company predicts that the sales volume of the company’s products will rise sharply this consumption season. In order to cope with the sales peak, the company made sufficient preparations in advance.
The new express delivery mode allows goods to reach consumers faster.
During the peak consumption season every year, the express delivery volume will explode. The growth of express delivery reflects the vigorous vitality of China’s consumer market. At the same time, how can consumers get the goods they ordered faster?
At a courier service outlet in Mianzhu City, Sichuan Province, the staff are busy scanning the code for express parcels, putting them on the shelves, and three shelves are filled with parcels stored on behalf of others.
It is understood that during the end-of-year consumption peak season in 2023, major express delivery companies in Mianzhu have increased their investment, and tried their best to reduce the phenomenon of express delivery squeeze and delay by increasing operating venues, adding automation equipment, expanding transportation capacity and increasing manpower.
In Jinhua, Zhejiang Province, relying on the mode of "integration of passenger and freight", express delivery can take the bus to the village, so that more rural people can enjoy the same timely delivery service as in the city, which greatly improves the timeliness of express delivery. Wu Chengrong, a villager in Shenfan Township, Jinhua City, just got his first package of this year’s "Double Eleven" a few days ago.
In addition, the local area also adopts the new logistics mode of "regional co-distribution", relying on the postal network, integrating the first-class distribution resources of each express brand village and town, and realizing the automatic sorting of all express brands in the same line. Postal couriers can complete the express transportation and delivery work of different express delivery companies, which greatly relieves the logistics pressure of the "last mile" in remote areas.
According to the monitoring data of the State Post Bureau, November 1 — On November 4th, the whole network collected 2.027 billion pieces of express delivery, up 16.1% year-on-year and 31.0% quarter-on-quarter, reaching a record high.