分类： erihgetrg

When it comes to cross-border export platforms, I believe most people will blurt out AliExpress, Amazon, eBay and wish. Of course, they are indeed very important cross-border e-commerce platforms, but they are not just these cross-border e-commerce platforms. In fact, every cross-border e-commerce platform has its own industry advantages and loyal customer base, or has important or special influence in a certain country or region. For cross-border e-commerce, online channel diversification is an important way to expand network channels and scale. In addition, for some specific products and brands, it is also an important e-commerce strategy to select the target market for deep-rooted work. Then it is natural to use the local important targeted e-commerce platform. Below, Xiaobian summarizes the following fifteen emerging platforms for cross-border e-commerce from the network.

First, Souq

Souq.com, an Amazon e-commerce website in the Middle East. It has 6 million users and can reach 10 million independent visits every month. According to the current situation of the website, Souq has begun to consider expanding other businesses. For example, Souq has established its own logistics system QExpress and payment system PayFort. Moreover, Souq also launched its own brand of tablet computers. It is understood that Souq.com, Cobone.com and Sukar.com are the three largest local e-commerce websites in the Middle East.

It is understood that the UAE people are keen on surfing the Internet and playing mobile phones, and their Internet penetration rate and mobile phone holding rate have reached more than 70%. Not only the United Arab Emirates, but also people from rich Gulf countries such as Saudi Arabia and Qatar are keen on shopping online. It is expected that the scale of online shopping in the whole Middle East will increase rapidly in the next two or three years. About 5 out of 10 people in UAE buy goods and services through the Internet. It is expected that the e-commerce market in UAE will reach 10 billion US dollars in 2018.

Second, Lazada (Lai Zanda)

It is known as the largest online shopping mall in Southeast Asia. It is a company founded by Rocket Internet to build "Amazon in Southeast Asia". In April this year, it was invested and controlled by Ali for $1 billion. Sales of electronic products, clothes, appliances, books, cosmetics, etc., the market covers Indonesia, Malaysia, the Philippines, Thailand and Vietnam. The company provides free delivery, free return within 14 days, and flexible payment methods. The growth rate of Internet penetration in Singapore, Malaysia and Vietnam has exceeded the world average.

By 2020, the e-commerce market in Southeast Asia will reach $20.4 billion. The sustained and rapid economic growth in Southeast Asia has cultivated a large number of middle classes and huge consumer demand. Southeast Asia is another most dynamic and potential consumer market after the United States, the European Union and China. This makes the big e-commerce companies in various countries salivate and want to get it quickly. Therefore, Southeast Asia is the main battlefield for major e-commerce companies at present.

Third, Newegg (new egg)

Newegg was founded in 2001, with its headquarters in Los Angeles, Southern California. Newegg is the leading online supermarket for computer, consumer electronics and communication products in the United States. Newegg gathers about 4,000 sellers and more than 25 million customers. At first, IT sold consumer electronic products and IT products, but now it has expanded to all categories, with 55,000 varieties. Attracting wealthy and internet-savvy men aged 18 to 35. The best-selling categories are automobile supplies, sporting goods and office supplies. It is particularly noteworthy that most consumers are men, but female consumers are also growing rapidly.

Fourth, Rakuten.com (Lotte)

Founded in 1997, it has become the largest e-commerce website in Japan, with a market value of $13.5 billion and an annual revenue of over $4 billion. Lotte is also one of the largest internet companies in the world. In the US market, Lotte spent $250 million to acquire Buy.com, and in 2013, the company changed its name to "Rakuten.com Shopping". Lotte Shopping has gathered 3,000 sellers, more than 80 million customers and 23 million products. The customer base is between 25 and 54, with 50% men and 50% women. Rakuten.com originally specialized in computer and electronic products, but now it provides sporting goods, health and beauty, home and gardening, jewelry and toys.

"Beating Amazon" is the ambitious ambition of Hiroshi Mikitani, the founder of Lotte in Japan. Because the penetration in Japan’s domestic market has reached saturation, it has become difficult to attract more consumers in Japan, and internationalization is the inevitable choice for Lotte to achieve this goal. In recent years, Lotte’s overseas market moves frequently, with its all-round layout in terms of logistics, payment, channels and investment, and its sphere of influence covers Asia, Europe and America. Therefore, for cross-border e-commerce and brand owners, Lotte is an online hypermarket that cannot be ignored.

Five, Bestbuy (Best Buy)

The failure of Best Buy’s online physical store made it enter the online market in 2011. Gathered more than 100 sellers. There are 1 billion visits every year. Different from other e-commerce platforms, only invited sellers can stay in the platform and products can appear in Best Buy stores for sale. But the products are only limited to consumer electronic products.

Sixth, Tesco

Britain’s largest food and groceries retailer. Its e-commerce website was established in 2012, gathering more than 50 sellers, 43 million club card members and 4 million visits per month. The huge offline customer base is being transferred to online. Competitors include Amazon, eBay and Lotte Play.com. Products include home and gardening, baby products, sports and leisure, clothing and jewelry. Only open to invited sellers.

Britain is the largest e-commerce market in Europe, and four of the Top10 European e-retailers are in the UK. At the same time, Britain is one of the largest cross-border e-commerce exporters in the world. In 2013, online retail in the UK was 91 billion pounds (about 148.78 billion US dollars), up 16% year-on-year. Online retailing in the UK will increase by 17% in 2014, reaching 107 billion pounds (about 174.98 billion US dollars).

Seven, Lotte Play.com

Founded in 1998, it is one of the largest online entertainment retailers in the UK. Gather more than 3000 sellers and 15 million customers. Originally selling games and media products, but now it has developed into multiple categories. It is the only e-commerce platform that allows retailers to customize their own storefronts, making it the third largest online market in Britain after Amazon and eBay.

Eight, La Redoute (Shangri-La Fu)

Founded in 2010, it is the leading online retailer in France and the third largest e-commerce market in Europe. Gather more than 1,000 vendors and 10 million customers. Covering 26 countries. Shangri-La Welfare is mainly aimed at women aged between 26 and 35. Its product categories include men’s and women’s wear, underwear, shoes and accessories, furniture, crafts and so on. But don’t sell second-hand products.

MercadoLivre (Mercado Network)

The largest C2C platform in Brazil is equivalent to Taobao in China. Making good use of this platform is conducive to understanding various market information such as Brazil’s price index, consumption trends and payment habits. Gathered more than 52,000 sellers and 50.2 million registered users. The number of visitors ranks among the TOP50 in the world. It covers 13 countries and regions (Brazil, Argentina, Chile, Colombia, Costa Rica, Ecuador, Mexico, Panama, Peru, Dominica, Paraguay, Venezuela and Portugal). In addition to the electronic trading platform, there is also the largest payment platform similar to Alipay in South America. As a result, countries such as Mexico and Argentina have no localized websites. At first, it was just an auction website, but today, it is mainly an online sales platform. Considering the rapidly increasing Internet penetration rate, MercardoLivre can provide sellers with a huge potential market opportunity in South America.

X. Trade Me

It is the largest online trading market in New Zealand with more than 3.1 million members. 1.4 billion web pages are displayed every month. New and second-hand store categories include baby products, books, clothing, computers and household goods. Originally a second-hand auction market, it was a replica of the early ebay, but now it sells new products just like the new ebay.

XI. Ozon

It is the largest e-commerce platform in Russia and currently accounts for 20% of the Russian e-commerce market. The goal in the next decade is to gain 80% market share of Russian e-commerce. As we all know, the early days of Taobao in China were full of opportunities, and many Taobao brands stood out. Today’s Ozon, just like Taobao in those days, I wonder how many China sellers have settled in the sub-platform? The more important local e-commerce platforms in Russia include Lamoda, Wildberries, KupiVIP (all fashions), Ulmart and Svyaznoy (consumer electronic products).

XII. Otto (Otto Group)

The leading provider of e-commerce solutions and services from Germany ranks second only to Amazon in the global comprehensive B2C ranking, and is also the world’s largest online clothing, apparel and daily necessities retail channel provider. Its online shop sells millions of kinds of goods. The products sold cover men’s and women’s clothing, household appliances, household goods, sports equipment, computers, video games and so on. Range of brands is widely sold, and basically all brands that can be seen in the market can be found in OTTO’s online shop. In addition, OTTO has its own brand, which is very cost-effective.

It is understood that clothing is by far the most important category. Women spend 25.8 billion euros (men 22.5 billion) online, which is the main source of online income. This may be related to family shopping. 53.4% of online shoppers are women. Two-thirds of online retailing in Germany is through third-party platforms ebay and Amazon, with few independent websites. Followed by multi-channel retailers. Clothing (11.6 billion), books (5.3 billion) and electronic products (4 billion) are the three most popular categories. The above-mentioned 39.1 billion euros do not include digital products. Online retail sales of digital products (such as air tickets and event tickets) totaled 10.6 billion euros, an increase of 9.3%. Germany is the country with the most popular online sales in the world. Although the number of online consumers in China is huge, it only accounts for 19% of the total population. And Germany is as high as 61%! , more than 60% in the United States. The importance of e-commerce and digital advertising in this country is beyond doubt.

XIII. Jumia

It is the largest e-commerce retail company in Nigeria, a big African country, and its goal is to build a local "Amazon" to sell electronic products, clothing, refrigerators and other commodities. Nigeria has a population of about 160 million, but there are few e-commerce websites and the number of physical supermarkets and shopping malls is extremely limited, which provides a huge potential market for e-commerce companies. The number of Internet users in Nigeria has reached more than 40 million, and it is growing rapidly. Meanwhile, the demand for online shopping in Nigeria is increasing. In recent years, various e-commerce websites have sprung up in Nigeria, including food, drinks, real estate, tourism and mobile phone transfer services. The competition pattern of e-commerce dominated by Jumia, Konga and Dealdey is taking shape, and the "African version of Ctrip" Hotels.ng is also rapidly seizing the online travel market.

Xiv. Gmarket

Gmarket is the largest comprehensive shopping website in Korea, ranking first in the total sales value of goods in the online retail market in Korea, mainly selling books, MP3 players, cosmetics, computers, home appliances and clothes. On May 7th, 2010, ebay announced that it would set up a joint venture company in Gmarket, a Korean e-commerce company, with ebay contributing 10 million US dollars. The joint venture company will help Gmarket explore the Japanese and Singapore markets.

15. Sears (Sears)

Sears is the third largest merchant retailer in the United States, and the top 500 Internet retailers rank eighth. Gather more than 10,000 sellers and as many as 110 million products. It provides self-management, big sellers and various marketing modes in advertising alliance. Categories include electronic products, household goods, outdoor life, tools, fitness, toys and so on. The most popular categories are lawn and garden.

Xiao Bian feels that it is not that the biggest platform has the best effect, but to choose a platform suitable for your own market segments and products. Sometimes, it is often those local platforms that you have never known that get twice the result with half the effort!

The above content belongs to the author’s personal opinion and does not represent Hugo’s position!

　　Xinhua News Agency, Tehran, September 21st: Talk about "America can’t be trusted" in the eyes of Iranians.

　　Xinhua News Agency reporter Gao Wencheng

　　Iranian President Leahy made it clear in an interview with the American media a few days ago: "We can’t trust the United States." This sentence is not only his personal opinion, but also the consensus of Iranian society. From a government spokesman to an ordinary librarian, Iranian society now widely believes that — — "the United States cannot be trusted."

　　The formation of this social consensus is closely related to the United States’ treachery and arrogance on the comprehensive agreement on the Iranian nuclear issue. In July 2015, after 10 years of arduous negotiations, Iran reached the the Iranian nuclear deal with the United States, Britain, France, Russia, China and Germany. However, in 2018, despite the opposition of the international community, the United States unilaterally withdrew from the Iranian nuclear deal and once again held high the sanctions stick to "exert extreme pressure" on Iran.

This is the scene of the new round of political director-level meeting of the Joint Committee of the Iranian Nuclear Comprehensive Agreement, which was filmed in Vienna, Austria on June 12, 2021. Xinhua News Agency (Photo courtesy of the EU delegation in Vienna)

　　The United States’ wanton breach of contract and indiscriminate sanctions have caused great harm to Iran’s development. After the Iranian nuclear deal was reached, the United States lifted sanctions against Iraq, and Iran’s daily average oil export once reached 2.5 million barrels, with a record economic growth rate of 13.6%. However, after the United States unilaterally broke the contract and re-imposed sanctions, Iran’s oil exports once plummeted to only 100,000 barrels per day, and the economy shrank sharply year after year.

　　Affected by US sanctions, the Iranian currency Rial has depreciated sharply in just a few years. Before the sanctions were restarted, more than 30,000 rials could be exchanged for 1 US dollar, but now it takes 30 Wan Li rials to exchange for 1 US dollar. The import and production costs of Iranian goods have increased significantly, and the shortage of materials has led to soaring prices and difficult people’s livelihood. Since 2018, the overall price in Iran has increased by about 85%, and food prices have doubled. Many Iranian families can’t make ends meet, and their lives are very tight. During the Chinese New Year, many Iranian children can’t put on new clothes, and many housewives have to think about buying a piece of meat for half a day.

　　The pain of people’s livelihood has caused Iranians to pay close attention to the Iranian nuclear talks and look forward to the early lifting of sanctions. However, the indirect negotiations between Iran and the United States on the Iranian nuclear deal’s resumption of performance have been going on for nearly a year and a half, with ups and downs in the middle, and no results have been achieved so far. The current U.S. government said one thing and did another. Although it verbally expressed its willingness to return to the Iranian nuclear deal, it inherited the previous government’s policy of "extreme pressure" on Iraq, and even during the negotiations, it continued to raise the threat tone and increase the sanctions against Iraq.

　　The current American government’s words and deeds are different, which has deepened the Iranian society’s cognition that "the United States cannot be trusted." Leahy said that if Americans want to reach an agreement, "why should they impose new sanctions on Iran during the negotiation?" Because the United States reneges on its word and has a bad track record, Iran is now very cautious in negotiations. The Iranian side has repeatedly asked the US to make a guarantee that it will not violate the contract again. Mohammad Marandi, consultant of the Iranian negotiating team, made it clear that Iran believes that corresponding provisions should be set, and if the United States breaches the contract again, it must pay the price.

　　Iranian society believes that "the United States cannot be trusted" is a silhouette of the increasing bankruptcy of American national credibility in the international arena. A number of polls show that the global influence of the United States is generally declining. In order to safeguard hegemonic self-interest, the United States has repeatedly broken the contract and "retired from the group" and provoked conflicts and confrontations. Although the United States often pretends to be so-called "democracy" and "human rights", it is hard to hide the evil consequences of its perverse actions on other countries and even the whole international community.

　　Russian video screenshot today

　　Overseas Network September 22ndAccording to the news of "Russia Today" on the 21st, some pictures and videos have been circulated on Russian social media platforms recently: a street in Barakovo is full of dead birds. This rare scene triggered a series of brain hole conjectures by netizens.

　　According to reports, this incident occurred in Barakovo, Saratov State, southwestern Russia, which is famous for its large nuclear power plant. According to videos and pictures uploaded by Russian social media users, local residents witnessed the bodies of dozens of dead birds scattered on a road.

　　Source: Russia today

　　Below the video, Russian netizens gave many conjectures about why dead birds fell from the sky. Some people blame it on natural phenomena, such as a strong wind or an accidental collision between two birds. Others think that fireworks and exhaust gas from factories may cause a large number of deaths, and some even say that it is related to 5G equipment, although this technology has not yet entered Russia.

　　"At the beginning of the nuclear disaster TV series Chernobyl, all the birds died." A comment with the highest praise linked the incident to the American HBO hit drama. The animal medical department of Saratov State is currently investigating this incident, which some people think may be related to bird flu. (Overseas Network Zhang Qi)

　　Photo: @ vision china Health Youyue Studio produced.

　　Fatty liver is becoming more and more common, and medical research suggests that it is closely related to diet. So, is there any way to "eat back" the "fat" liver that has been eaten?

　　"Yes!" Chen Zexiong, a famous Chinese medicine practitioner in Guangdong Province, pointed out that proper diet can really help the liver "slim down", which is also the treatment to eliminate the cause of fatty liver. However, people with "fat" liver should eat according to syndrome differentiation, and even cooking oil is particular. Experts also give three prescriptions: porridge, soup and tea to help patients with fatty liver to eat diet every day.

　　Medical Guidance/Provincial Famous Chinese Medicine Doctor, Chen Zexiong, Chief Physician of Chinese Medicine Department of the First Affiliated Hospital of Sun Yat-sen University, and Sun Baoguo, Deputy Chief Physician of Chinese Medicine Department of the First Affiliated Hospital of Sun Yat-sen University.

　　Text/Guangzhou Daily All-Media Reporter He Xuehua Correspondent Peng Fuxiang

　　Fatty liver is mostly physical examination, and it is found that 30% to 40% is due to obesity.

　　Two days ago, an old acquaintance and classmate came to Sun Baoguo’s clinic. She was blessed and anxious. It turned out that the old classmate was found to have fatty liver in the physical examination of the unit. "I heard that it might be cirrhosis and liver cancer, which scared me to worry about what to eat and drink!" The old classmate said.

　　There are quite a few such cases. Most patients with fatty liver only find problems during physical examination.

　　This is because most of mild fatty liver has no obvious symptoms, or only a sense of fatigue, which is easy to be ignored. However, if it develops into moderate to severe fatty liver, there will be loss of appetite, fatigue, nausea, vomiting, weight loss, right hypochondriac or right upper abdominal pain. Moreover, if the treatment of simple fatty liver is neglected, it can develop into steatohepatitis and cirrhosis for a long time.

　　Fatty liver, as its name implies, is the excessive accumulation of fat in the liver. Medicine believes that it can be caused by many causes and diseases, mainly related to obesity, diabetes, alcoholism and so on. According to relevant literature reports, simple obesity accounts for 30%~40% of the causes of fatty liver, and many patients with fatty liver have high-fat and high-cholesterol diets, which suggests that the formation of fatty liver is closely related to diet, and diet may be the direct cause of disease in the general population.　　

　　Dietotherapy can eliminate the cause of fatty liver

　　Finding and eliminating the cause is the fundamental method to treat fatty liver, such as adjusting diet structure, losing weight, abstaining from alcohol and treating the primary disease.

　　Professor Chen Zexiong pointed out that a reasonable diet is of great significance to the prevention and treatment of fatty liver, especially for patients with simple fatty liver, most of them can be recovered through reasonable diet and exercise. Therefore, if you have fatty liver, don’t be afraid and worried. It is better to actively try diet therapy and "eat back" the problems you have eaten.

　　Then how to treat fatty liver?

　　Traditional Chinese medicine believes that this disease is caused by improper drinking and eating, invasion of human body by dampness, emotional disorder, or chronic illness and physical weakness, which leads to poor qi movement, and the combination of dampness, phlegm and blood stasis, which is blocked in the blood vessels and meridians of the liver. Therefore, regulating qi-flowing, eliminating phlegm-dampness, promoting blood circulation and removing blood stasis, and clearing the liver and gallbladder are the main methods for treating this disease in traditional Chinese medicine. The choice of daily diet for patients with fatty liver should also follow this principle. While paying attention to the color, smell and taste of food, try to choose foods that meet the actual needs of individuals.

　　List of foods to help the liver "lose weight"

　　Foods with fatty liver preventing and treating effects and nutrition metabolism improving effects;

　　Patients with fatty liver who are uncomfortable with the right hypochondriac rib (that is, the right chest from the armpit to the sternum) and easy to get angry can eat more vegetables, chrysanthemum, tomatoes, shepherd’s purse, etc., which can clear away heat and cool the liver;

　　Patients with bad breath, constipation and fatty liver who overeat greasy food can eat more vegetables and fruits rich in vitamins and cellulose, such as radish, bamboo shoots, wax gourd, loofah, celery, cucumber, water chestnut and hawthorn fruit, which can clear away heat, promote bowel movement and facilitate urination;

　　Fatty liver patients with physical weakness can choose low-fat and high-protein foods such as pork lean meat, pigeon meat, rabbit meat, beef lean meat, skim milk, soybean milk, etc., which can tonify liver and kidney, replenish qi and nourish blood.

　　Food unsuitable for patients with fatty liver:

　　Pig fat, goose, duck eggs, animal oil, animal viscera and animal brain have high fat content; Crab, crab roe, squid, cuttlefish, clam meat and anchovies are high in cholesterol, so it is advisable to eat less or not. Because sugar will turn into fat in the body, which will aggravate fatty liver, it is better to eat less high-sugar foods such as litchi, longan pulp, candied fruit, preserved fruit and sugar.

　　Selection of staple food and oil:

　　It is suggested that fatty liver patients should choose vegetable oils such as vegetable oil, sesame oil, cottonseed oil and peanut oil, because they contain more unsaturated fatty acids and have the effect of lowering blood cholesterol. The staple food can be low-sugar foods such as corn flour, buckwheat flour, oat flour, bean flour and other products. These foods are coarse grains, which can reduce qi and broaden the intestines and cleanse the greasy stomach.

　　One porridge, one soup and one tea are most suitable for liver "fat"

　　Patients with fatty liver in daily life can also choose medicated diet for conditioning:

　　Hawthorn Carassius auratus soup: Take 30g of raw hawthorn, one crucian carp, 10g of immature bitter orange, appropriate amount of ginger and water, and drink the soup after cooking. Regular administration of this decoction can promote blood circulation and qi circulation, and has a certain effect on hypochondriac swelling pain or acupuncture-like pain, or hepatomegaly and purple tongue.

　　Pueraria flower tea: 15g of Pueraria flower, 10g of Salvia miltiorrhiza, 4-5 tablets of Ilex kudingcha, appropriate amount of water, boiling and simmering for 30min, and taking the juice as tea. Used for long-term alcoholism and mutual stagnation of dampness and blood stasis.

　　Codonopsis pilosula millet porridge: 10 grams of Codonopsis pilosula, 10 grams of Poria cocos, 20 grams of lentils, boiled for 30 minutes with appropriate amount of water, added with 100 grams of millet, and cooked with slow fire. For people with weak temper, such as listlessness, pale complexion and loss of appetite, this porridge can be taken frequently.

　　Special reminder that dietotherapy doesn’t work, hurry up with medication.

　　Experts pointed out that while adjusting the diet structure, patients with fatty liver should also take appropriate exercise to keep their mood comfortable, which is helpful for the treatment of fatty liver.

　　Special reminder, for those who have the primary disease or the above methods can not be effective, they must go to a regular hospital to find a specialist to deal with it, and cooperate with drug treatment to avoid delaying the illness.

CCTV News:Entering the summer tourist season, major landmark attractions across the country have ushered in a large passenger flow, and cultural and creative products have also been "new". Small and exquisite refrigerator magnets, cute and funny mascots, creative peripheral toys, rich varieties and creative products have become important growth points of tourism consumption. Which cultural creations are popular this summer vacation? How did excellent products come into being? What are the new changes in the cultural and creative industry chain? Come and see the reporters’ interviews in many places.

I came to the Badaling Great Wall in Beijing and walked all the way from the entrance. There are dozens of cultural and creative shops, large and small. In order to welcome the summer tourist season, Wenchuang Store has also extended its business until 10: 00 pm, that is, to coincide with the visit time of the Great Wall at night. The largest Wenchuang Store in Dengchengkou has just been renovated recently, with more than 6,000 people entering the store every day.

For the summer vacation, children’s favorite cultural and creative groups have been added to the store. The "customs clearance document" with names, the Great Wall brick with treasures that can be "dug" and the "Four Seasons Great Wall" ornaments that can change colors at any time are very popular.

After Gansu Wenbo’s "conspicuous package" was on fire. Recently, it is also popular on social networks to choose a handful of "fluffy" Tianshui mala Tang from the "fluffy" big refrigerator, and then pick a few "soft" potatoes and potato eggs.

How can Wenchuang products get less delicious food? In the Yinxu Museum in Anyang, Henan Province, the wide noodles engraved with Oracle Bone Inscriptions make children’s appetite big, and when they eat, they can also get a piece of "Niu Zun Fried Egg", and this "Dading 1: 1 Rice" has both taste and value.

In Shanghai, Xujiahui specially took out a plot of 1,200 square meters and built a cultural and creative collection store full of Shanghai charm. Visitors can pick a small and exquisite "cast iron" manhole cover and turn their fingers to combine the words on the Rubik’s cube into a beautiful blessing.

Immersive punch card is a good idea to "bring fire" to a city

Wenchuang can not only buy, but also interact on the spot. Recently, visitors to Shaoxing, Zhejiang Province have a new way of playing, that is, the whole city "looking for Lu Xun".

In Lu Xun’s former residence, in Cang Qiao Zhijie, and even on the cruise ship, you can see cute and cute Lu Xun dolls. Many young people follow Chinese textbooks and "punch in" the life track of young Lu Xun.

Since the beginning of this year, the scenic spot of Lu Xun’s hometown has received 2.285 million tourists, and has received a total of 350,000 tourists in the summer, among which tourists aged 18 to 35 account for more than one third.

Get through the link, good design and good business.

Buying several favorite "peripheral" small objects, tasting a delicious food with urban characteristics or personally experiencing cultural and creative production have become the "standard" of current tourism. In recent years, local governments have strongly supported the development of cultural and creative industries, opened up market-oriented industrial links and brought new impetus to economic development.

In a shop on Xinle Road, Old Street, Shanghai, pieces of exquisite hand-painted enamel bricks are full of luster. This ceramic tile technique was originally used to restore historical buildings, but now it has been developed into a variety of Shanghai-style cultural goods. These hand-painted enamel bricks are also the winners of the 14th Shanghai Gift Design Competition.

Many mature enterprises and outstanding industrial designers are linked together through competitions. From the aspects of market research, design, proofing, transformation, production, channels and sales, the industrial chain of "Shanghai Gift" is getting deeper and deeper.

Bringing the "Museum" Home, New Travel and New Career.

With the rise of immersive cultural tourism, the new consumption format of cultural and creative products has also spawned a new profession — — Wenchuang product planning operator.

Liu Nian of Chongqing Three Gorges Museum is one of them. This bronze toy designed by him is the most popular cultural and creative product in the store. Fish mouth, crested pigeon body and animal ear, a bird-shaped statue of Pakistan in the Warring States Period, have become the treasures in the Three Gorges Museum since it was unearthed in 2002, and Liu Nian is one of the people who have seen it the most and frequently.

There is no shortage of culture in the museum, but all kinds of whimsy are indispensable to refine the symbols behind the collection into cultural and creative products. Not long ago, the Ministry of Human Resources and Social Security publicized a number of new occupations, and Wenchuang product planning operators were among them. In the more and more "spelling" Wenchuang circuit, museums are eager for this new type of work that knows marketing and can operate.

Since 2017, major museums in Chongqing have vigorously carried out cultural and creative work. Up to now, 12,666 kinds of cultural and creative products have been launched, with a revenue of nearly 200 million yuan.

Little refrigerator stickers create "wisdom" and new kinetic energy

After years of development, Wenchuang products have gradually formed a new trend of customization and refinement, which can be seen from the refrigerator stickers that have quietly changed in recent years. Fridge Magnet, as a popular product of punch card proof in travel destination, has changed from little difference to its own characteristics, and even become a collectible work of art, which is inseparable from the continuous upgrading of products from design, material, technology, sales and other aspects.

In Yiwu International Trade City, Zhejiang Province, when you walk into Ji Tengyu’s shop, tens of thousands of kinds of refrigerator magnets are distributed all over the wall. He has been doing the refrigerator business for more than ten years, and told reporters that from the sales volume, you can see which city is "on fire" again.

More than a decade ago, as a "general product" of tourist attractions, refrigerator magnets had no sense of design and complicated technology. Nowadays, quicksand models, luminous perspective models and even AR and naked-eye 3D refrigerator magnets that can "snow" are difficult to meet the customized needs of customers. Just for a city-limited refrigerator, Wu Xiangjuan, the business owner, has been "grinding" with the design team for more than a month, and he has to decide the color, concentrate the urban landscape and choose the appropriate silicone material.

In addition to "spelling" design, upstream manufacturers are more "spelling" product quality. In a customized refrigerator factory in Dongguan, Guangdong Province, enterprises hope to differentiate themselves from traditional products through new processes and technologies.

Internet big data platform shows that during the summer vacation, the number of refrigerator related orders increased by 228% compared with last year, and the transaction volume was 1.78 times that of last year.

　　　　For today’s smart vendors, it is hard to imagine what is more important than diversified development. A few years ago, the mobile phone was still just a device for talking to us, but with the popularity of intelligent platforms, the mobile phone has changed from a communication device to a multi-functional intelligent terminal. Nowadays, in order to get rid of the homogenization of Android platform, Android manufacturers spare no effort to develop more potential of mobile phones. At this time, we will find that those manufacturers who can integrate the technologies of multiple product lines highlight more advantages than those who simply make mobile phones.

　　　　When CEO Kazuo Hirai took office, we first heard the strategy of "One Sony". This is not the first time for Sony to integrate the technology of other product lines into mobile phones, just like the Walkman series and Cyber-Shot series that we once amazed. This time, Sony once again applied its camera technology to smart phones, and L39h (hereinafter referred to as Sony L39h) became the first product under the concept of One Sony. Just like the words in Kazuo Hirai’s mouth after the release of several DCDV devices in Berlin, "The next product can present the best part of Sony to you at one time."

G lens Sony Xperia comprehensive evaluation

　　　　In terms of configuration, Sony L39h has adopted today’s flagship configuration without any accident. After the slow pace of last year, Sony’s flagship product has finally accelerated its pace in hardware this year, and has always maintained the strongest configuration at the same level as flagship models of other international brands. Like the Sony L36h released at the beginning of this year, Sony L39h uses a 1080p display screen. However, due to the overall improvement in photographing this time, the photosensitive element has also increased to 1/2.3 inch, so the overall thickness and length and width of the fuselage have increased to some extent in Bisogni L36h. The fuselage circumference of this model is 144× 74× 8.5mm, which will be thicker in the hand than that of Bisogni L36h, but relatively, it feels more comfortable because the frame adopts a brand-new flat cutting angle.

Sony’s first image flagship 5-inch 1080p Sony L39h

　　　　Sony L39h is equipped with 2.2GHz MSM8274 Opteron 800 quad-core processor and GPU Adreno 330 image processor, and its outstanding performance is beyond doubt. At the same time, Sony L39h has also continued Sony’s waterproof and dustproof features, reaching IP55/58 level. This means that the phone has a built-in dustproof and waterproof design, that is, all ports and covers are closed, and the phone can be dustproof and can be placed in the deepest 1.5 meters of clean water for up to 30 minutes. Of course, taking photos is the biggest improvement of Sony L39h this time, and we will show it in detail later.

　　　　Regarding the screen that most users pay attention to, the performance of the IPS screen in China made us feel amazing, but this amazing performance did not continue to the Sony L39h used in our evaluation. In other words, Sony L39h, like Sony XL39h, brings users a more vivid and clear visual experience through TRILUMINOS mobile display technology and X-Reality fast image processing engine, but this is only when we watch the screen from the front. When we look at the screen of Sony L39h from the side, the visual effect is still the same as Sony L36h. This really makes us regret. I wonder if the retail version is the same as the prototype used in the evaluation.

　　　　Every year, the flagship product has maintained a high degree of consistency in appearance. In the previous interview, Mr. Morinuma, the designer of Sony L39h, explained that this is first to maintain the continuity and consistency of the design language. But also, each product will be fine-tuned in design and introduce a brand-new design based on the actual experience of users. This time, Sony L39h, like Sony L36h, has adopted a plane-like fuselage line, the camera has no protrusion, and the front and rear sides are also protected by double-sided glass, which gives people a high-end and exquisite impression visually.

2 megapixel front camera

Keys are still built into the screen.

　　　　The screen size of Sony L39h is consistent with that of Sony L36h, which means that the change in the length of the fuselage mainly comes from the extension of the upper and lower ends of the screen. The place above the SONY English logo near the frame that looks like a groove is both the receiver and the breathing light. When charging or resting, the lights here will light up. In addition, the front camera located next to the logo has not changed, and it is still 2 million pixels, which is enough for self-timer and can also record 1080p video. At the bottom of the screen, we obviously feel that the "chin" Bisogni L36h of Sony L39h is getting longer, but the Android buttons are still built in the screen. Many netizens wondered why Sony didn’t put the Android button on this slightly longer chin. Although we didn’t get an official explanation, after actual operation, we found that with the growth of smart size, it is actually very difficult for us to hold the Android button on the chin of a mobile phone with a size of 5 inches or more. In other words, actually putting the buttons on the screen is more user-friendly in our actual operation, and it will be better if Sony can let users choose to hide or display these three buttons by sliding up and down in the future.

MicroSIM card slot on the right side and power button and volume button.

The bottom of the right side is provided with a hanging hole and a camera shutter.

　　　　Sony L39h adopts a complete seamless design, and uses aluminum frame to make the mobile phone more durable. At the same time, it also uses this frame as an antenna through brand-new technology, which solves the disadvantage of poor call signal of metal body. Sony L39h still designed the main card slots and buttons on both sides of the fuselage, and attached dust plugs, thus maintaining a high degree of visual integration with the frame without affecting the appearance. On the right side, there is still the microSIM card slot, power button and volume button, and at the bottom, Sony L39h has added a photo shutter button, which is also convenient for users to take photos through the physical shutter button when they can’t touch the screen underwater.

The microSD card slot and data interface on the left side of the fuselage support MHL data transmission.

Metal contact for connecting magnetic attraction waterproof charging base

　　　　The design of the left card slot of Sony L39h is somewhat different from that of Sony L36h. The positions of the microSD card slot and the data interface are upside down, with the microSD card slot at the top and the data interface supporting the transmission of microUSB and MHL at the bottom. Sony L39h also has an official standard waterproof charging base, and the metal contact below the data interface is used when connecting with this base.

　　　　Another subtle change of L39h fuselage lies in the design of earphone hole, which is located at the top of the fuselage, but it is not equipped with dust plug like Sony L36h. Of course, users don’t have to worry about water coming into this earphone hole. Nowadays, the application of waterproof nano-coating technology is not uncommon. Personally, I think Sony chose to equip the interfaces on both sides of the frame with dust plugs, mainly for aesthetic considerations. In practical use, especially for people who listen to music on their mobile phones every day, the dust plug in the earphone hole is indeed redundant, and this design is just right.

The earphone hole at the top is not equipped with dust plug this time.

The bottom is almost a speaker, so it won’t block when you hold it.

　　　　Another change comes from the position of the Sony L39h speaker. Sony L36h designed the speaker at the lower right side of the fuselage, which is the position of the Sony L39h camera shutter button. In actual use, if we hold the mobile phone in one hand with the right hand, the speaker will be easily blocked, and the movement of the hand will directly cause the sound of the speaker to be loud and small. This time, the speaker is designed at the bottom, which is a good solution to this problem. This change is still very intimate.

The back is still a whole glass design.

Main camera marked with G and 1/2.3 inch sensor

XPERIA capital logo at the bottom of the back

　　　　The back of Sony L39h’s fuselage is still full of glass, and the explosion-proof membrane is also pressed for protection when it leaves the factory. This design is really beautiful, but it is also easy to be contaminated with fingerprints. Relatively speaking, white is the color with the least fingerprints among the three colors of black, white and purple. Sony’s English logo is located in the center of the fuselage. Above is the mark of NFC position, and below is the word XPERIA in all capitals. This time, it seems to emphasize the advantages of taking pictures. It is rare for Sony to mark the G word of G lens next to the camera, as well as the camera pixel size of 1/2.3 inch sensor and 20.7 million pixels. It can be seen that Sony is indeed full of confidence in taking pictures of this product.

　　　　L39h is equipped with Android 4.2 jelly bean system, but it does use a slightly different UI from Sony L36h upgraded to Android 4.2. Of course, the difference between the two is not very huge. At least as far as the main interface and the unlocking interface are concerned, we have not found any difference in the operation mode. At most, the buttons that enter the application interface are designed differently.

　
Sony L39h Home Screen and Unlocking Interface

　
The theme of Sony L39h (left) has changed a lot from Sony L36h.

　　Like the Sony L36h, the Sony L39h can change the theme and add widgets and applications to the home screen by pressing and holding the home screen. By contrast, we can see that the theme of Sony L39h has changed obviously. At the same time, when we do this operation, the presentation form of the thumbnail of the upper home screen is also different, from white translucent to black translucent, which is more visually recognizable.

　
The menu style of Sony L39h (left) application interface is also different from Sony L36h.

　
Sony L39h (left) drop-down notification bar can display more shortcut buttons.

　　　　In the application interface and drop-down notification bar, Sony L39h has also changed. In the past, we need to click the button in the interface to call out the menu of unloading and sorting, but in Sony L39h, we just slide the screen to the far left and call out the corresponding menu. When we drop down the notification bar, we can see that the shortcut operation buttons of Sony L39h have been expanded from one row to two rows, but we still don’t support setting the buttons independently.

　
Sony L39h (left) changed to X-Reality for mobile.

　　　　The change of display interface is also obvious. One of the highlights of Sony L36h is that you can manually adjust the white balance settings, but in Sony L39h, the white balance option has been cancelled. But in contrast, in Sony L39h, the original Bravia Engine 2 was replaced by the latest X-Reality for mobile, and a new backlight optimization mode was added. X-Reality for mobile can make the picture presented to us clearer and more vivid, which can be regarded as another upgrade of Bravia.

　　　　In terms of function, there is not much innovation in this L39h, which continues the characteristics of Sony L36h and the middle school, such as sketch function. On the whole, Sony L36h put all the emphasis on taking pictures. Let’s take a look at how the new camera flagship of this Android platform performs.

Sony L39h, the biggest change is taking pictures.

　　　　Sony L39h has three key words in taking pictures, namely, 1/2.3-inch large Exmor RS layered image sensor, Sony G lens, and mobile BIONZ image processor. So how does Sony explain these three keywords?

　　　　The main camera of Sony L39h has been achieved, and the 1/2.3-inch Exmor RS laminated sensor can capture more scene light and make full use of the powerful function of camera lens to shoot ultra-high resolution images. The sensor has higher sensitivity, which can reduce noise, ensure smooth and clear images, and completely reproduce all wonderful details with higher fidelity. Sony G lens is a unique feature of Sony used in cameras, which has extremely high in-focus imaging quality. In addition to sharpness, it also has excellent light gathering ability. The F2.0 large aperture 27mm wide-angle lens adopted by Sony L39h can perform better in low light and capture more light.

　　　　In addition, in order to get better detail reproduction effect, Sony L39h also uses the powerful algorithm of Sony mobile BIONZ image processor to make the shooting picture more vivid and realistic. Ultra-high pixel resolution, automatic exposure and automatic white balance ensure the accurate presentation of the colors captured by Sony G lens-while achieving brightness balance, the colors are enhanced and reproduced with rich texture layers and layers, and the effect is the same as that seen by the naked eye. The combination of 1/2.3 inch 20.7 megapixel mobile Exmor RS layered sensor and mobile BIONZ image processor can also eliminate noise.

　　　　Finally, a new breakthrough of Sony L39h lies in the zoom of 3x clear image. When shooting at a long distance, the high-resolution sensor and the mobile BIONZ image processor can provide users with an optical zoom of 81mm, bringing the picture closer, and the details are still clear. Of course, as our text shows, it is limited to zoom 0 distortion within 3 times.

Sony L39h camera basic function

Sony L39h camera interface

In advanced automatic mode, the current scene mode will be displayed in the lower right corner ("soft capture" in the picture).

Long press shutter continuous shooting needs to be set in advanced automatic mode.

　　　　In fact, the basic camera function of Sony L39h is not much different from that of the past. However, it should be noted that there were various scene modes for us to choose from in Sony in the past. However, in Sony L39h, users can’t manually select the scene mode, but can only automatically identify the most suitable scene mode at present through the "advanced automatic" mode. In addition, the function of continuous shooting requires us to open the option of long-press the shutter button continuous shooting in the setting menu of "Advanced Auto" mode. Frankly speaking, the setting of these small options is actually more complicated than before.

　　　　After reading the basic functions, let’s take a look at the featured functions in L39h. Obviously, the time shift function of Timeshift Burst, the information acquisition function of Info-eye and the shooting function of AR augmented reality are the three most interesting camera functions in Sony L39h. How to play these functions?

Info-eye function in Sony L39h

　　　　The function of Info-eye is very interesting, and we can use it as a new way to get information. Info-eye can shoot landmark buildings, characters, red wine, business cards and other formulated objects. As long as we shoot through the camera viewfinder, we can immediately see the relevant information obtained by networking.

Timeshift Burst function, the user can capture it without fail.

　　　　Timeshift Burst’s time shifting function is actually to help users capture the best photos through ultra-high-speed continuous shooting. When the shutter is pressed, the Timeshift Burst time shift function will completely record 61 images in one second before and after the shutter. After taking pictures, we just need to dial the photos in the turntable and choose the best one to save.

Seven AR Augmented Reality Scenes

　
"Diving" and "Masquerade Ball" Scenes

　　　　The fun photo function of AR augmented reality is very suitable for users with children at home, or for multi-party to enliven the atmosphere. Sony L39h provides us with seven interesting AR scenes. When the face is recognized, Sony L39h will automatically add funny accessories such as hats and glasses to the face, and the addition of these AR animations is also very intelligent. When there is a plane in the picture, these animations will be placed on the plane, and there will be no unscientific pictures such as corals floating in the air or mushrooms appearing overhead.

Sony L39h still comes with 9 kinds of filters.

　　　　In the Sony L39h, nine kinds of camera filters used in Sony are retained, so users can take photos of various small and fresh literary styles directly through the camera in their mobile phones according to their own needs.

　　　　　After introducing the innovation of L39h camera technology and the breakthrough of camera function, we should also take a look at the photo proofs of Sony L39h. Because Sony L39h is a product that has made a big breakthrough in taking pictures, we also chose the flagship Sony L36h at the beginning of this year for comparison. Although there is a big difference in the number of pixels between the two, it is really unfair to compare them, but it is also part of Sony L39h’s photo improvement. We will present the proofs in outdoor, indoor, macro and low light, and the AR proofs of Sony L39h will also be attached.

Sony L39h outdoor proofs (backlight)

Sony L36h outdoor proofs (backlight)

Sony L39h outdoor proofs (in the sun)

Sony L36h outdoor proofs (under the sun)

　　　　The outdoor proofs in the daytime are divided into two situations, one is that there is enough light in the sun, and the other is that the shade is relatively backlit. Sony L39h’s color in the sample under the shade of the tree is more realistic than Bisogni L36h’s, and the degree of protection is higher. However, in a sunny environment, perhaps due to the large amount of light entering Sony L39h, the overall color tone is a little whiter than Sony L36h, but at the same time, the details of trees in the distance are richer.

Sony L39h indoor proofs

Sony L36h indoor proofs

Sony L39h indoor proofs

Sony L36h indoor proofs

　
Sony L39h/ Sony L36h indoor proofs

　
Sony L39h/ Sony L36h indoor proofs

　
Sony L39h/ Sony L36h indoor proofs

　　　　We took a lot of indoor proofs, and chose the shopping mall as an environment with complicated light for comparison. We can clearly see that Sony L39h’s ability to aggregate light is much better than that of Bisogni L36h. At the same time, Sony L36h appeared obvious color cast when shooting indoors, while Sony L39h restored the real color in place and controlled the noise well.

　　　　Next, we will challenge the low light and macro of L39h and the effect of AR photography. In low light, we chose indoor and outdoor situations. Strictly speaking, the two macro photos were also taken in low light environment.

Sony L39h Low Light Proof (Evening)

Sony L36h weak light proof (evening)

Sony L39h weak light proof (night view)

Sony L36h weak light proof (night view)

Sony L39h Weak Light Proof (Indoor)

Sony L36h Weak Light Proof (Indoor)

　　　　Sony L39h did a good job in the part of taking pictures in low light. First of all, while improving the brightness, the color is more natural, and there is no loss of some details. The picture of the building was taken at sunset in the evening, and both Sony L39h and Sony L36h automatically improved the overall brightness of the picture. However, we can find that the billboard in the Sony L36h sample has obvious details missing, and the building itself also appears white and the contrast is not strong enough. When shooting at night after the sky is completely dark, although the performance of Sony L36h is still satisfactory, it is obvious that there is a certain gap in saturation compared with Sony L39h, and the color of the picture is not vivid enough. In the last indoor low-light shooting session, the proofs of the two devices have obvious differences in fineness. Because Sony L36h will smear seriously in order to reduce noise when shooting in dark light, the overall picture gives us a little fuzzy feeling.

Sony L39h macro proofs

Sony L36h macro proofs

Sony L39h macro proofs

Sony L36h macro proofs

　　　　In macro aspect, both Sony L39h and the previous Sony L36h have a good performance, and the blur of the background is in place. The only difference between them is that they are both shooting outdoors in the evening, but the brightness of Sony L39h is higher.

Sony L39h AR model proofs

　
Sony L39h AR model proofs

　　　　Finally, let’s look at the photo proofs in AR augmented reality mode. Because the dinosaurs or other animations in the picture are constantly moving, the photos taken by everyone must be different. AR animation is very smart to attach to the ground or desktop, and when taking a portrait in AR mode, hats, glasses, etc. will be added to the corresponding positions and will move with the movement of the portrait. However, if we cover a part of the face with our hands, or shoot the side face, these AR elements will not appear on our face.

　　　　Generally speaking, the camera performance of Sony L39h has been greatly improved compared with Sony L36h, but in the process of actual use, we also found some shortcomings. Sony L39h’s imaging speed is a little slower, so it is easy to take a photo because of hand shaking, which will be more obvious when shooting in low light. In addition, it is AR mode, and the effect of shooting through the main camera in low light environment is not very ideal. We hope that Sony can optimize this in the future.

　　　　Next, let’s look at the multimedia performance of L39h. First of all, in terms of video, it is definitely no problem for Xiaolong 800 to play 1080p video, but some formats that Sony comes with cannot be played, and we need to play them through soft decoding of third-party players.

Sony L39h Full HD Effect

Sony L39h player screenshot

Sound effects can also be turned on in the

　　　　Sony L39h, like Sony L36h and Sony L36H we evaluated before, plays mpg with the help of a third-party player. But overall, the mobile phone plays 1080p video quite smoothly, which also provides a solid hardware foundation for Xiaolong 800. Sony L39h’s video player can also set sound effects to bring a better viewing experience.

　
Various visual effects in the audio player can be set.

　
Only when playing music can it be fixed in the unlocking interface.

　　　　In terms of audio, Sony L39h can play the audio files in m4a, ogg, wav and mp3 formats we tested, but the ape format can only be played with the help of a third-party player. The music player is not much different from the recently upgraded Sony L36h, and just like the Sony L36h, the music player can only be displayed on the unlocking interface when playing music, which means that we can’t directly access the music player from the unlocking interface at ordinary times, but need to unlock it first and then click to enter, which is somewhat inconvenient.

　
Sony L39h Fast Web Browsing Experience

Playing online web videos is quite smooth.

　　　　Perhaps because it is not the final retail version, the application of Sony L39h we evaluated is not very complete. Just for exampleWhen we want to test the online experience, we find that there is no preset in the mobile phone, so we will test it in Sony Select.Sony L39h’s performance in loading web pages, zooming and playing videos is very smooth, which makes it difficult for us to pick out any shortcomings. With enough hardware in place to support it, Sony L39h’s performance is taken for granted.

　　　　Hardware configuration is not the biggest publicity highlight of L39h this time, but in any case, for most users, hardware is always one of the first factors to consider when choosing a product. Sony L39h is equipped with a 1080p display screen, and has chosen the top Opteron 800 processor in Qualcomm at 2.2GHz, supplemented by 2GB RAM and 16GB body storage space, of which the space available for users has reached 11GB. Following the first release of this world’s earliest release, Sony L39h is also the second intelligence equipped with the Opteron 800 processor in Sony products.

Sony L39h with Opteron 800 processor

　　　　Xiaolong 800 processor is equipped with brand-new quad-core Krait 400 CPU, Adreno 330 GPU, Hexagon V5 DSP and the latest 4G LTE Cat 4 modem. Based on Snapdragon S4 Pro processor, the performance is improved by up to 75%, and the process technology is further upgraded to 28 nm HPm technology node. In the multimedia field, Opteron 800 series processors can shoot, play and display UltraHD video.

Xiaolong 800 SoC architecture (picture from Qualcomm)

　　　　In addition to the advantages of performance and speed, Xiaolong 800 processor also has excellent battery life. You can run multiple applications at the same time, surf the Internet quickly, and play videos smoothly, which are all intuitively reflected in our previous evaluation. In addition, the Snapdragon 800 series MSM8274 quad-core processor with 2.2GHz frequency adopted by Sony L39h is an asynchronous processor, and each core supplies power independently. The battery power will be accurately allocated according to the user’s use needs, thus achieving the effect of saving electricity. In addition, with the STAMINA power-saving mode in Sony L39h, the worry-free use of the whole day under normal intensity is not a problem.

The graphics performance of Adreno 330 is 50% higher than that of Adreno 320 (picture from Sony)

　　　　On the GPU side, the graphics performance of the new generation Adreno 330 is 50% higher than that of the previous generation Adreno 320, which allows users to enjoy the freshest 3D games with the best visual effects. The extremely fast performance of web browsing also comes from the performance improvement of Adreno 330.

　
Device information detected by Antutu version 4.0

　
AnTuTu’s total score is 30444.

　
Rank/comparison in AnTuTu Sony L36h

　　　　AnTuTu Runfen recently released the latest version of V4.0, in addition to the previous four test items of CPU, RAM, GPU and IO, this time it also added the user experience rating item. AnTuTu said that "in the traditional test, the performance limit of hardware will be emphasized, but the highest score of the test can not fully reflect the operating efficiency of the system", and AnTuTu thought that "multitasking ability is a very important indicator. The processing efficiency of multi-core and multi-task will directly affect the fluency of the whole system. " Therefore, AnTuTu V4.0 adds MultiTask Multithread Performance Test, and quantifies the optimization degree of UI/ROM through Dalvik. At the same time, AnTuTu V4.0 also provides 3D performance test in ES 3.0 environment, so the AnTuTu running score in this version is not comparable to that in the previous evaluation, and we can only compare it through the popular model rankings given by AnTuTu for the time being. Obviously, Sony L39h, which runs at 30444, does have the superiority of the flagship model. Compared with Sony L36h, the score is improved obviously.

Sony L39h has made a breakthrough, but there is also room for improvement.

Summary:

　　　　As a flagship product, Sony L39h is very attractive in hardware configuration and appearance. The strong performance of Xiaolong 800 and the integrated application of camera technology make this product have its own unique personality. At the same time, considering that this is the first product under the concept of One Sony, Sony L39h has also become a Sony flagship model with unique significance.

Advantages:

　　　　The application of Sony photography technology improves the imaging quality;

　　　　Aluminum seamless integrated frame ensures beautiful appearance and good call quality;

　　　　Xiaolong 800 processor, excellent performance;

　　　　IP55/58 waterproof and dustproof.

Insufficient:

　　　　If you use IPS screen, you will have a better visual effect;

　　　　If the imaging speed can be improved, the camera experience will be more perfect.

Comprehensive performance test—

　　　　Basemark　OS

　　　　BasemarkOS measures the overall performance of equipment system level, and the test items include system test (standard according to application, message service, Java, file operation, storage, database, and Bluetooth, dialer, etc.). Graphic testing (2D imaging, graphic scaling, JPEG, PNG and GIF encoding and decoding, 3D game testing); Use example tests (calendars, contacts, etc.).

　
L39h Basemark OS comprehensive score 376

　　　　Quadrant　Advanced　Edition

　　　　Developed by Aurora Softworks, Quadrant is a veteran mobile device performance testing tool. Its testing scope includes 12 CPU tests, 1 memory test, 4 I/O tests, 1 2D graphics processing test, and 3 3D graphics processing tests, and finally the comprehensive score of a tested device is fed back. Devices without GPU units cannot run this software. Theoretically, the higher the score, the stronger the hardware comprehensive performance of the tested equipment.

　
Sony L39h Quadrant Advanced scored 17526.

　　　　Quadrant includes three versions: Standard, Advanced and Professional. The Advanced version not only provides the final test results, but also provides offline browsing and advanced settings. There is no difference between Professional and Advanced in function, but the former is aimed at commercial users (such as agents and manufacturers) and the software price is higher. Our test choice: Quadrant Advanced Edition.

CPU performance test—

　　　　AndEbench (divided into AndEMark Native and AndEMark Java)

　　　　AndEBench is a software released in 2012, which provides a way to evaluate the performance of Android platform, and can test the performance of CPU and Dalvik(Dalvik is a soft device in Android system, which is responsible for running applications, so it is also one of the main parts of Android), and compare the local and Java performance of different devices. This test software can also prove the multithreading performance of a platform, and its final running is divided into two aspects: the execution efficiency for native pre-installed applications and the execution efficiency for third-party applications installed separately.

Sony L39h AndEBench score

　　　　Linpack

　　　　Linpack has become the most popular one in the world to test the floating-point performance of high-performance computer systems. The floating-point performance of a high-performance computer is evaluated by using gauss elimination to solve a system of linear algebraic equations with density of n degree in one variable. Compared with computers, the Linpack software of Android mobile phone version is relatively simplified, and the latest version only contains single-threaded and multi-threaded tests. As the name implies, the stronger the processor’s computing power, the higher the score. The advantages of dual-core and even future multi-core processors are reflected in the multi-thread testing part, and the test results are given in floating-point operations per second (Flops).

　
Sony L39h floating-point operation test (single thread/multi-thread)

RAM performance test-

　　　　Memory（Stream）

　　　　Memory(Stream) is a memory test software. We can know the memory management performance of the mobile phone through the test scores of several sub-items such as Copy (data copy), Scale (capacity), Add (addition) and Triad (synthesis) and the comprehensive scores. The higher the score, the better the memory management performance of the device.

Test scores

GPU graphics test—

　　　　

　　　　3DMark was originally introduced by Futuremark Company on PC platform to measure the performance of graphics cards, and it has established a benchmark image among enthusiasts. In February 2013, in addition to the traditional Windows platform, the new generation of 3DMark added three new mobile platform versions, namely Android, iOS and Windows RT, which achieved cross-platform test comparison.

　
L39h 3DMARK test results

　　　　3DMark for Android and iOS tested the graphics processing ability of the device through two load scenarios, IceStorm and IceStorm Extreme. In each scenario, the graphics processing ability of GPU was tested through two animations, and another animation was used to test the physical rendering ability of CPU. The GPU graphics test accounted for a larger proportion in the total score.

　　　　Basemark　X

　　　　Basemark X can be mainly used to evaluate the game image performance of iOS, Android and Windows Phone 8 devices, and supports cross-platform comparison. The uniqueness of this benchmark tool is that it is the only professional evaluation software based on the real game engine Unity4, which can generate high-quality performance comparison results.

Sony L39h Basemark X running results

　　　　Specifically, Basemark X designs the load according to the current and even future 3D game usage, and can test the equipment in a very high state. Basemark X mainly tests the game content, including particle special effects, advanced lighting effects and post-processing, which can mainly test the GPU performance of hardware equipment.

　　　　Basemark　ES　2.0　Taiji

　　　　Basemark ES 2.0 Taiji is a graphics testing software, which uses a pre-designed screen scene of a girl playing Tai Chi to test the three-dimensional graphics performance of the equipment, from which we can know how fast the tested equipment performs in the background of games and graphics.

Sony L39h Basemark ES 2.0 Taiji test results

　　　　GFXBench　2.7.0（Eygpt　HD　On/Off　Screen； T-Rex HD On/ Off Screen needs to test four parts).

　　　　GFXBench 2.7.0 is a graphic testing software and an upgraded version of GLBenchmark 2.5.1, which contains more than 30 benchmark projects. It mainly contains high-quality 3D scenes, and the picture is more complicated.

Test-

　　　　Sunspider0.9.1

　　　　Sunspider0.9.1 is aimed at the browser test items. The advantages and disadvantages of the browser are considered by the display speed of various data, including graphics, etc. The test items included are very complicated. Through the test of 3d, bitops, math, string and other items, a total score is obtained, and the score is recorded in milliseconds (ms). The lower the final value, the shorter the time, which proves that the performance of the browser is better.

Sony L39h Sunspider test result is 859.1ms

　　　　Vellamo

　　　　Vellamo is a benchmark application developed by Qualcomm (similar to Neocore), which allows you to test the performance and stability of the browser, including Java script performance, rendering, networking and user interface. The result of this tool also includes several sub-items, but we only take the total score. The higher the score, the higher the optimization degree of the mobile phone to the browser and the better the web browsing experience.

　
Vellamo test results (HTML5/METAL)

　　　　Vellamo, as a mobile web ruler tool, has now been expanded to include two main modules. HTML5 module can be used to evaluate the performance of mobile web browser, while Metal module can measure the performance of CPU subsystem of mobile processor. The test suite is easy to click and use, and it is managed by modules. Vellamo can evaluate many aspects such as scrolling and zooming, 3D graphics, video performance, memory reading and writing, bandwidth peak performance and so on.

HTML5 test-

　　　　Fishbowl (set to 10 fish) FishIE Tank (set to 50 fish)

　　　　The device’s HTML5 performance is tested by a picture full of fish in the webpage, in which the number of fish can be set. During the test, the fish are swimming constantly. In the case of the same number of fish in different devices, the faster the swimming speed, the stronger the HTML5 performance, and the corresponding fps value will be given in the page. Similarly, the higher the fps value, the better.

When 10 fish, the Fishbowl test result is 60fps.

With 50 fish, the FishIE Tank test result is 51fps.

　　　　HTML5 is the next major revision of html, and it is still in the development stage. Its main benefit is to strengthen the performance of Web pages and provide better search engine optimization. The Web APP developed based on HTML5 has shorter startup time and faster networking speed, especially for mobile users, which has better picture speed and more exquisite web animation effect.

When Sony CEO Kazuo Hirai took office, we first heard the strategy of "One Sony". This is not the first time for Sony to integrate the technology of other product lines into mobile phones, just like the Walkman series and Cyber-Shot series that we once amazed. This time, Sony once again applied its camera technology to smart phones, and Sony Xperia Z1 L39h became the first product under the concept of One Sony.

A few days ago, more than 40 people with severe visual impairment came to Hezhuang Cultural and Sports Center in Qiantang District, incarnating as "raiders of the lost ark", and launched an interesting "treasure hunt" in the first application scene of wisdom blind road in China.

At the scene, after the simple training of the staff of the R&D unit, the participants easily mastered the use of the wisdom cane. At the beginning of the activity, each participant got the wisdom cane distributed by the staff. After quickly connecting to the related small programs on their mobile phones, they turned into "raiders of the lost ark" on the designated route.

The treasure hunt route is nearly 100 meters long. Participants will pass through barrier-free ramps, barrier-free elevators and barrier-free doors, and go upstairs, go straight and turn under the guidance of the wisdom blind road. After reaching the finish line, participants can receive corresponding rewards by virtue of the "treasure list" on their mobile phones.

After the experience, visually impaired people praised the innovation of electronic blind roads-

"Enter the end point accurately on the mobile phone and follow the guide. There are voice prompts all the way, which is very clear. When I was looking for treasure, I was particularly happy when I heard the gold coin ringing. " Participant Shen Haidan said.

"Electronic blind roads are more accurate, more secure, more convenient and more humanized than traditional blind roads. The prompts of’ Go Forward’,’ Turn Left’ and’ Turn Right’ make us feel that the service is warm and caring. At present, I feel that there is a slight delay in matching, and I hope I can continue to improve. " Participant Zheng Yan said.

"Electronic blind roads can be located in bathrooms, conference rooms, offices and other places in buildings, which is more suitable for blind friends to travel, and I hope it can be promoted!" Participant Jiang Longxiang said.

The first "Treasure Hunt" of the "Qiantang Cup" was directed by Hangzhou Blind Association, and jointly sponsored by Qiantang Disabled Persons’ Federation and Hezhuang Sub-district Office.

In recent years, Hangzhou Disabled Persons’ Federation and Qiantang Disabled Persons’ Federation have devoted themselves to building the Hezhuang Cultural and Sports Center in Qiantang District as a model of the national advanced barrier-free cultural and sports center. After successfully building the first barrier-free swimming pool in China, they also focused on information barrier-free construction, and created the first intelligent blind road application scene in China.

Zhao Cheng, chairman of Hangzhou Blind Association, introduced that the application scene of the intelligent blind road compensates for the lack of vision through sound, and stimulates the enthusiasm of visually impaired people through technology, which can help them better participate in the experience and integrate into society. "I hope that with the joint efforts of all walks of life in the future, severely visually impaired people can also go out of their homes more conveniently, set foot on urban blind roads, enjoy urban public transportation and enjoy work and life without obstacles."

　　General situation and characteristics of typhoon Poseidon

　　The 10th typhoon "Poseidon" this year (English name: Haishen；; Name source: China; Name meaning: the mythical god of the sea) was formed in the northwest Pacific Ocean on the night of September 1st, strengthened to a super typhoon level on the 4th, landed on the south coast of South Korea on the morning of the 7th (typhoon level, level 13, 40m/s), moved into helong city, Jilin Province, China in the early morning of the 8th (tropical storm level, level 8, 20m/s), and stopped numbering at 8 o’clock in Dunhua City, Jilin Province.

　　Typhoon Poseidon has the following characteristics:

　　Strong strength and stable path. At its strongest, Poseidon was a super typhoon, its maximum intensity reached 60m/s (level 17), and its intensity exceeded that of No.9 typhoon "Mesak" (at its strongest, it was 52m/s, level 16), making it the strongest typhoon in the northwest Pacific this year. After the formation of Poseidon, its northward path is similar to that of Typhoon No.9, and its landing point in South Korea and its entry into Jilin Province in China are very similar to that of Poseidon.

　　Life history is long, but it is only 5 hours in China. "Poseidon" came into being at 20: 00 on September 1st and stopped numbering in Jilin Province of China at 8: 00 on the 8th, with a life history of 156 hours, but its life history in China was only 5 hours. It moved into China when its intensity weakened to tropical storm level, and then it quickly weakened and degenerated into an extratropical cyclone.

　　Strong wind and rain, the affected area and "Mesak" overlap. Under the influence of Poseidon, the accumulated rainfall in central and eastern Heilongjiang, Jilin, eastern Liaoning and other places is 50 ~ 150 mm, and the rainfall at Huanhe Port in Hunchun City, Jilin Province is 168 mm, and Suifenhe River in Mudanjiang City, Heilongjiang Province is 152 mm; The rainfall of 14 national meteorological observatories exceeded the extreme value in September, and the daily rainfall of Suifenhe in Heilongjiang exceeded the historical extreme value. The above areas are accompanied by gusts of 8-9, with the maximum wind speed of 27.8m/s (Grade 10) in Dongning, Mudanjiang City, Heilongjiang Province and 24.6m/s (Grade 10) in Fangchuan Village, Hunchun City, Jilin Province. The area affected by wind and rain is highly overlapped with the area affected by Mesak.

　　It is rare in history that three typhoons in succession have affected Northeast China in the past half month.

　　In the past half month (from August 26th to September 8th), Northeast China was continuously affected by Typhoon Bawei No.8, Typhoon Mesak No.9 and Typhoon Poseidon No.10, which was the first time since meteorological records were recorded, and the number of typhoons affecting Northeast China was 1.8 more than that of the previous year (1.2). The common features of the three typhoons are as follows:

　　Life history is long, and there is concentration. Bawei, Mesak and Poseidon were all formed in the northwest Pacific Ocean, with their life histories of more than five days, among which Mesak has the longest life history of 168 hours (see attached table).

　　Strong intensity, all of which are typhoons landing northward. The intensity of the three typhoons increased first, and weakened before landing. At the peak of Bawei, the intensity was strong typhoon level, while Mesak and Poseidon reached super typhoon level. The paths of the three typhoons were stable, all of which landed northward. The landing intensity of Bawei and Poseidon was typhoon level, and that of Mesak was strong typhoon level.

　　After three typhoons moved into northeast China successively, they weakened and stopped compiling. After typhoon Bawei moved into Dandong, Liaoning, it continued to move northward into Jilin and then weakened and stopped editing; "Mesak" and "Poseidon" moved into helong city, Jilin Province, then moved westward into Heilongjiang Province, and gradually degenerated into an extratropical cyclone. Among them, "Mesak" stayed in Northeast China for the longest time, reaching 27 hours.

　　Three typhoons have brought strong wind and rain influence to Northeast China. During the influence of typhoons Bawei, Mesak and Poseidon, the average rainfall in Northeast China was 35 mm, 54 mm and 45 mm respectively. After moving into Northeast China, Bawei was dominated by gusts of 6-7, with local gusts of 8-10. "Mesak" is dominated by gusts of 8-10, with local gusts of 11-12; Poseidon is dominated by gusts of 8-9, with a local level of 10. Among them, "Mesak" has the strongest influence, and the daily rainfall of 49 national stations has exceeded the historical extreme in September. Generally speaking, Mesak is the strongest, Poseidon is the second, and Bawei is the weakest.

　　In the past half a month (from August 26th to September 8th), the average precipitation in Northeast China was 170.1mm, which was three times more than normal, and the highest since 1961. Among them, the precipitation in Heilongjiang Province and Jilin Province is 179.6 mm and 228.3 mm, respectively, which is 3-4 times more than the normal period, the highest in the historical period since 1961, and the precipitation in Liaoning Province is 106.5 mm, more than double the normal period, and the second highest in the historical period since 1961. Up to now, the precipitation in Northeast China (641.0mm) has been 27.4% higher than that in the same period of the previous year (503), which is the second highest in the same period since 1961.

　　Attached Table Statistical Comparative Analysis of Typhoon Bawei, Mesak and Poseidon

　

　　Future Typhoon Trends and Suggestions for Attention

　　It is expected that from September 10th to 15th, sunny weather will prevail in most parts of Northeast China, which is beneficial to agricultural production. In addition, it is estimated that there will be 3 ~ 4 typhoons in the South China Sea and the Pacific Northwest in the middle and late September, of which 1 ~ 2 may bring heavy wind and rain to the South China Sea. In autumn, the path and intensity of typhoons are changeable, and super typhoons are prone to occur. Therefore, the public should pay attention to the typhoon prevention work in time. The wind and rain brought by typhoon have a great impact, so it is necessary to guard against the adverse effects of typhoon wind and rain on agricultural production, fishery and coastal aquaculture, and the secondary disasters that may be caused by urban and rural waterlogging, flash floods, landslides and mudslides.

　　(Editor: Zhang Lin)

　　Yangguang. com BeijingSeptember 27 th news (Reporter Liang Shuang) Today,noon12：00，Btc china officially closed the digital assets and people’s bank recharge function..Btc china announced on its official website today that it will close the digital assets and people’s bank recharge function at 12:00 noon on September 27th, Beijing time.;Close all trading functions at 12:00 noon on September 30th..

　　“We must realize that shutting down the virtual currency exchange and prohibiting bitcoin platform transactions are not in conflict with the current development of blockchain!"Director, Research Center for Financial Technology and Internet Security, Renmin University of ChinaYang Dong told reporters that China encourages innovation in blockchain technology, but it mustExpel financial crimes such as pyramid schemes and illegal fund-raising by using virtual currency trading platforms under the guise of blockchain.suchIn order to create a healthy and good financial technology ecological environment for the development of blockchain applications.

　　Eight-year inflation5 million times to close the platform to prohibit RMB speculation in Bitcoin

　　SeptemberOn the 4th, seven ministries and commissions, including the People’s Bank of China, jointly issued the "Announcement on Preventing the Financing Risks of Token Issuance", characterizing ICO as illegal public financing.,And suspend all transactions.. The central bank stressed that all kinds of token issuance financing activities should be stopped immediately.

　　Subsequently, btc china, the three major bitcoin trading platforms in China,OKCoin currency line,Firecoin. com announced that it would stop trading.

　　As to why the btc china trading platform was closed,Yang dongAttributed to"Seven deadly sins of virtual trading platform": lack of legal business license, inflated prices, illegal acts such as money laundering and evasion of foreign exchange control, pyramid schemes and fraud, insider manipulation, technology and confidence security, and secret network transactions.

　　Vice President, School of Finance and Finance, Renmin University of ChinaZhao Xijun stressed that the closure of the China Bitcoin trading platform only prohibited the transaction between Bitcoin and RMB, in case the RMB was used to speculate on Bitcoin, which caused the price of Bitcoin to be artificially high.

　　whatBitcoin that came out in 2009, eight years.between/separate/space in between/roomSoaring upMore than 5 million times, as if driven by bitcoin.Getting rich overnight is no longer a dream. This also gives some lawless elements an opportunity to seize people’s psychology of getting rich quickly and concoct various pyramid schemes.

　　According to relevant media reports,A Bitcoin payment platform in Hong Kong in 2015On suspicion of using virtual currency for pyramid schemes,Involving up to3 billion Hong Kong dollars. According to the platform, investors buy bitcoin mining contracts for 400,000 yuan, earn bitcoin every day, return their money in about 4 months, and earn an additional 600,000 yuan a year.Criminals use the funds invested by later investors to pay early investors,Once no new investors join or the organizers suddenly lose contact, investors will suffer heavy losses.

　　“Virtual currencies such as Bitcoin lack a clear value base, there is no economic fundamentals to evaluate the supply and demand situation and intrinsic value of Bitcoin, and the market speculation atmosphere is strong, resulting in drastic price fluctuations, which will cause investors who blindly follow the trend to suffer losses."Yang Dong said.

　　All countries have different levels of supervision on Bitcoin.

　　In 2013, the People’s Bank of China, the Ministry of Industry and Information Technology, the China Banking Regulatory Commission, the China Securities Regulatory Commission and the China Insurance Regulatory Commission jointly issued the Notice on Preventing Bitcoin Risks, stating: "Bitcoin should be a specific virtual commodity, which does not have the same legal status as currency, and cannot and should not be used as currency in the market.”。

　　For a long time, Bitcoin has been characterized as a virtual commodity rather than a currency in China, so the financial regulatory authorities have not imposed necessary restrictions and supervision on it.“At present, China’s domestic virtual currency trading platform lacks relevant legal business licenses, which leads to the virtual currency trading platform drifting away from the existing regulatory system, and in fact there are huge business risks."Yang Dong told reporters.

　　Yang Dong said,The state has repeatedly stressed that it is necessary to put the prevention of financial risks in the first place, andICO has already seen the phenomenon that "bad money drives out good money", thereforeRegulatory pairICOgo on"one size fits all"alsoAs expected.

　　Zhao Xijun also holds the same view. He said that although Bitcoin has decentralized characteristics, every country will supervise it, but in different forms."China’s current economic construction still needs to invest a lot of money, but nowThere are many people who take money to speculate on bitcoin.Not only did it not create beneficial value, but it also occupied financial funds, so it is more necessary to have corresponding supervision."

　　Up to now, most virtual currency trading channels in China are basically closed.

　　Close the trading platform　transferOver-the-counter trading raises concerns

　　"nowTrader of bitcoinMay chooseSome foreign trading platforms trade, while others maywillChange careers, or go abroad to be a platform.."Trading platform transferred to foreign countries will behowappearancedevelopZhao Xijun said,no matter whatexistDomestic or foreign?, the platform is subject toSupervisionThat’s for sure.,"An unregulated platform will not have a legitimate transaction and development will be constrained."

　　At the same time, will it lead to a large number of over-the-counter transactions if standardized trading platforms are prohibited from conducting business?Vice President of China technology and finance Law Research AssociationDeng Jianpeng expressed the same concern.“In view of the decentralized nature of Bitcoin, veryIt is difficult because the regulator has a decree.inCompletely banned in reality. As long as investment demand exists, bitcoin transactions are forced to dissociate from some limited formal institutions and enter OTC transactions.,The relevant ban has objectively become the entry of bitcoin transactions.‘Dark web’A booster."

　　“China should strengthen the technology-driven supervision of virtual currencies such as Bitcoin, use blockchain, big data, cloud computing and other means to strengthen the traceability of virtual currencies such as Bitcoin, monitor the fluctuation of the overall market, and improve the real-time tracking of capital flows."Yang Dong said.

　　Deng Jianpeng pointed out that,The funds of customers and trading institutions and bitcoin should be effectively isolated.canPrevent trading institutions from misappropriating customers’ funds or bitcoin privately.ofRisk.

　　At the beginning of last month, Liu Fang’s autobiographical youth inspirational novel Pomegranate Qingqing, which was conceived and written in three years, was published.

　　This 170,000-word novel, with the western rural education in the early 1990s as the background, depicts the ideals, work, love and friendship of a group of young teachers engaged in rural education. Among them, there are not only daily stories of Liu Fang and her students, but also Liu Fang’s experience in rural education.

　　"Someone asked me what novel I wrote when my eyes were out of sight, and who read it. I firmly say, write to yourself, to the discerning, to the blind, to those who have gone through youth and have dreams, to see a lost youth and to see a bright world in the eyes of the blind. " Liu Fang wrote this in the preface to Pomegranate Green. She hopes that this book can bring more teachers’ college students and future teachers touch and think, and let more people pay attention to rural education.

　　Not long ago, our reporter walked into Liu Fang’s new home in Dijing Jiayuan Community, Baiyun District. The sunshine from the balcony makes the clean and tidy room particularly bright. Liu Fang is wearing a long cotton dress embroidered with white flowers and a black belt with a golden metal chain. Her long hair is tied in a low ponytail behind her head, and she walks slowly from the room with a smile on her face, which is gentle and beautiful.

　　She warmly greeted us to sit down in Mandarin, which had not changed her accent. Although her eyes were invisible, she was very energetic. During the interview, her humorous and joking words made us laugh again and again.

　　★ Character file

　　Liu Fang, born in 1970, was born in Hubei. At the age of 5, she and her mother came to Baiyun District with her father to support the construction of the third line in Guiyang. He used to be a first-class Chinese teacher in Baiyun No.3 Middle School in Guiyang, and now he is a psychological counseling teacher in this school. Director of China Disabled Persons’ Federation Blind Literature Association, member of Guizhou Disabled Persons’ Federation.

　　Rooted in rural education for 21 years, he began to lose his sight gradually due to retinitis pigmentosa in 1997, but he still insisted on cultivating the three-foot platform. Won the title of the second "Moral Model of Dedicated Service in Guiyang" and "Good People Around Guiyang" in 2010.

　　★ Dialogue with Liu Fang

　　Reporter: Although you have lost your eyesight, you are so optimistic, humorous, cheerful and strong. What is the biggest pain you face?

　　Liu Fang: Actually, I am not optimistic myself, but I am optimistic and strong for others. I just found out that I had a great psychological impact when I was sick, and I couldn’t sleep at night. It was very painful to think about what parents, children and husbands should do if they were really blind in the future.

　　When I encounter specific difficulties, I will also be very painful. For example, other teachers use pens to correct papers and exercise books quickly, but I have to get close to see them clearly. I feel that such a simple thing can be so laborious; When I accidentally fell into the ditch while walking, I would feel so sad.

　　When my eyesight is declining and my son is growing up, I find that other pains are not pains, and the most painful thing is not to see what the child looks like. Because the most selfless love in the world is maternal love, how can you show maternal love when children can’t see it? After my son was six or seven years old, I didn’t know what he looked like. I heard that he was handsome and heavy-eyed, but I couldn’t see him.

　　Everyone has their own ideals, but I can’t see, and I can’t do many things I want to do. I still feel very sorry.

　　Reporter: You wrote Pomegranate Green to appeal to the society to pay attention to rural education and rural students. What do you think rural education needs now, and what should society and individuals do?

　　Liu Fang: I have been engaged in education in rural areas for 21 years, and I really feel a lot. At present, the unbalanced development of education is most prominent in rural areas, unlike the schools in the city, which are very balanced in terms of teachers, hardware and equipment.

　　I think rural education needs teachers first. At present, many normal college students have no firm belief in teaching in the countryside. If every normal student is unwilling to go to the countryside, how can the teachers in the countryside be balanced?

　　Secondly, public opinion should have more positive publicity on rural education. Nowadays, we always promote good famous schools and famous teachers, and few people pay attention to why we can’t build a good school in the countryside and lead famous teachers to the countryside. Instead, the countryside has trained a good teacher and sent it to the city, so public opinion has neglected the propaganda of rural education.

　　Third, rural students need to be concerned. Now, in the class where I am the deputy head teacher, 26 of the 44 children are left-behind children, and 30 of the 50 children in a class in the school are single-parent families. Who will supervise and care about their mental health after returning home? Many children go to Internet cafes and are swallowed up by the demons of many black Internet cafes in society.

　　The turning point of life from "white" to "black"

　　When she was in Guiyang Teachers College, Liu Fang was a little night blind, but she didn’t pay much attention. In 1993, at the age of 23, she was assigned to Baiyun No.3 Middle School (then known as Maijia Middle School) as a Chinese teacher and a class teacher. She was absorbed in her work and didn’t take night blindness seriously.

　　However, night blindness is getting heavier and heavier, and ripples begin to appear in front of your eyes during the day.

　　One day in August 1997, she came to the provincial doctor. "You have retinitis pigmentosa. This is a difficult medical problem in the world. There is no medicine and surgery to cure it. In the future, you will slowly lose sight and become blind. " The doctor’s conclusion, like a bolt from the blue hit Liu Fang on the head, she was stunned and her legs and feet were weak …

　　After returning home, Liu Fang did not tell her family about her illness. "Some pains will be magnified when they are spoken, which will make more people suffer together." She works, does housework and takes care of the children as usual, but with the aggravation of eye diseases, she will get caught on the edge of the bowl and the table when she is picking vegetables, even if she is equipped with myopia glasses.

　　In 1999, Liu Fang’s invisibility spread from night to day. She wanted to see the most beautiful scenery before she went completely blind, and went to the World Horticultural Exposition being held in Kunming alone. Up to now, she still remembers the beautiful scenery that made her "amazing".

　　In 2000, the family knew about Liu Fang’s illness. In order not to let her family worry too much, she tried to make herself stronger.

　　In 2006, Liu Fang got a disability certificate. But she thinks that although her eyes are disabled, she can still work and take care of herself. "I am not invisible at once, and many living habits are gradually formed." She walks freely at home now, washing clothes, cleaning and bathing dogs by herself. She is not blind at all.

　　Don’t give up the "three-foot podium dream"

　　"My primary school teacher taught me love, my junior high school teacher taught me rigorous scholarship and strict requirements, my senior high school Chinese teacher taught me to read, love books and revel in teaching, and my college literature introduction teacher made me understand that I should constantly cultivate myself." Liu Fang said that when I first joined the work, my goal was to "be a good teacher like my favorite teacher".

　　Therefore, she never gave up the "three-foot podium dream".

　　In September 2001, after reading Jin Yong’s the legendary swordsman, Liu Fang could hardly see clearly. She began to listen to books on MP3 and radio, and installed software for the blind on the computer to read books. In a year, she "read" more than 20 books.

　　Before, Liu Fang memorized all the key points and difficulties in the key articles of Chinese textbooks for junior high school for three years with her remaining eyesight.

　　She explored a set of her own teaching methods, such as composition class. Her composition comments are very rich, and some students write "Miss Liu, I look forward to reading comments" at the back of the composition. Later, it was very difficult to correct the composition, so she took the students’ compositions to the classroom and let them read them first, and then the whole class commented, revised and graded them together …

　　When writing on the blackboard is difficult, she takes advantage of her strong imitation ability to combine the stories and jokes she has heard with teaching and tell them to students vividly. Speaking, learning, teasing and singing in cross talk, life, Dan, purity, ugliness in Beijing opera are also skillfully used in teaching by her. There is always laughter in class, and students say, "It’s very happy to attend Teacher Liu’s class."

　　During her 21-year teaching career, Liu Fang has been a class teacher for 14 years, and most of her classes are "double-poor classes" and "problem classes". However, in the senior high school entrance examination, these classes often ranked first in the parallel classes of the school, especially in the 2005 senior high school entrance examination, and the top three scores were all in the classes she brought.

　　Transform into a "spiritual mentor"

　　In June, 2008, the last senior high school entrance examination for students led by Liu Fang ended. Since the beginning of the new semester, she has stopped taking classes and teaching Chinese, but has transformed into a psychological counseling teacher in the school.

　　"I can’t see with my eyes, and I can’t change my exercise books, compositions and test papers. The new Chinese textbooks have changed and become more numerous. If I continue to teach, I will teach a language that is lacking." Although it was painful to give up her beloved Chinese teaching, with the encouragement of school leaders and colleagues and the trust of students, Liu Fang chose to transform.

　　"Some people don’t need you to help them solve their problems. They just want to find a psychological spillway." To this end, Liu Fang had the idea of establishing a "growth record bag" for students. The students designed the cover of the file bag themselves and put their hearts in it. "Just put the thoughts and secrets in it and let it go."

　　Nowadays, in Liu Fang’s psychological counseling room, rows of "growth record bags" with different covers are neatly placed. Some students took them away after graduation, and some still stayed in the psychological counseling room. There have been hundreds of them in recent years.

　　"Some children came to me with psychological problems. After giving them counseling, the teacher told me that the child was much better, and I was particularly fulfilled. This is my happiest thing." Every day, many students come to Liu Fang’s psychological counseling room to chat and talk with her.

　　Every semester, Liu Fang will attend classes in 25 classes in the whole school at least twice, give psychological counseling to students on common problems, give some lectures irregularly, and occasionally be invited by other teachers to be a guest teacher of composition. Every week, she will go to the moral lecture hall of the rural children’s palace to tell students moral stories.

　　Support the blue sky of students with love

　　"Liu Ma, how are you recently? You should take care of yourself! " Hu Xin often calls to care about Liu Fang, and sometimes buys a lot of fruit to visit her at school.

　　He is a student of Liu Fang’s class of 2003, but he dropped out of school in the second day of junior high school to work. "Teacher Liu is very kind to us. After I dropped out of school, she always advised me to continue studying. Now I regret giving up my studies, but I am very grateful to Teacher Liu for her love for me." Now 27-year-old Hu Xin drives an excavator in Baiyun District, and often helps Liu Ma. Liu Fang wants to refuse, so he says, "Teacher Liu, I am your son, and we are all your sons. It is right for her to help her."

　　"Children will encounter troubles when they grow up, especially left-behind children, children of floating population, children from single-parent families, and students with learning difficulties. Using’ love’ can help them and give them strength and courage." As long as students are found to have difficulties, Liu Fang will help them, donate clothes and school supplies, and help them pay tuition and clothing expenses.

　　Yuan Fengmei unfortunately became an orphan in the third grade. Liu Fang approached her, comforted her, supported her and gave her family warmth. A few years later, she was admitted to Beijing Normal University and chose to be a teacher. Now she often comes to see "Liu Ma" as a teacher in Huaxi Tsinghua Middle School. "Last year, I had surgery and she stayed with me for one night. In the morning, she quietly put 300 yuan under my pillow and wrote’ My daughter gave money to my mother’." Liu Fang said.

　　Today, Liu Fang is still as popular as ever in Baiyun No.3 Middle School. Before class, the students will take the initiative to pick her up to the classroom. If she appears in class in advance, the students will scream with surprise.

　　Simple life and devoted writing

　　Every day, after getting up and eating breakfast, Liu Fang went downstairs and went to school with her colleagues who came to pick her up for work. After school in the afternoon, she was sent downstairs by her colleagues. After having a rest after dinner, she will exercise on the treadmill on the balcony for an hour, take a hot bath, sit quietly on the floating window of the bedroom and start writing novels …

　　This is Liu Fang’s life now, simple but full.

　　"I like writing. In the past, I mainly wrote prose and poetry. Later, I listened to more novels and began to write novels myself." Liu Fang said that her second autobiographical novel Ten Years of Flowers has written 50,000 words. She arranged chapters according to the flower language. The first chapter "Roses Bloom" wrote about the time of love, the second chapter "Lilies Bloom" wrote about newly married life, the third chapter "Sunflowers Bloom" wrote about the birth of children, and then there was "Jasmine Bloom" …

　　She said that she should write down her marriage, family and love in the ten years that she could not see from sight.

　　★ She in their eyes

　　Zhu Weiran (son of Liu Fang): In my heart, my mother is both strong and fragile. I want to be my mother’s "little crutch" all my life.

　　Ye Zhiya (Vice President of Baiyun No.3 Middle School): Liu Fang is an excellent teacher with a strong Chinese foundation. Although she can’t see with her eyes, she still insists on attending classes, which is amazing and admirable. She regards the school as her home, and she is also very enthusiastic about her colleagues. She can remind me of something difficult to say in a kind way, and she is a very wise person. She cares about her students very much, and her classmates like her very much, calling her "Liu Fang’s mother".

　　Zhou Libo (Liu Fang’s student): "Liu Fang’s mother" is a very kind and strong person. She is very kind to every student. She can find the bright spots in us. She teaches Chinese best. She moves us with her heart and influences us with love, which brings us a lot of fun and warmth. She is brave in the face of life and full of positive energy, which deeply affects us. Thanks to fate, I met such a good teacher. Besides my mother, she is the person I admire most.

　　Mao Yanhong (colleague of Liu Fang): Liu Fang is very thoughtful in teaching. She often gives us guidance in teaching methods and treatment of students. Her composition class is very distinctive. It’s really a pity that she can’t teach Chinese now. She has an open mind and a good attitude. She will lend a helping hand whenever her colleagues need help. She is charitable and enthusiastic about public welfare, and she is a person who takes pleasure in helping others.