分类： erihgetrg

Author | Netscape Internet Editorial Department

　"Love Story of Yilan is really so good to cry!"

"Cry while watching, and give me the whole defense directly in the middle of the night …"

It’s hard to imagine that this is the audience’s evaluation of a comedy movie.More and more viewers went to the comment area to take photos of crying and watch "crying noisily". Some people cried nose bubbles, others cried their faces deformed, and a large number of "tap water" spontaneously went crazy on the Internet.

What is even more unimaginable is that,On April 27th, "Yilan Love Story", which was broadcasted by Tencent Video alone, was able to soar by 350% in a single day after it was launched for 10 days, and returned to the top of Tencent’s video hot search list. On the 11th day of its launch, the single-day box office reached the highest value of 1.268 million, far exceeding its initial box office, and it topped the list of movies hot search NO.1 for five consecutive days.At present, the box office of the film has exceeded 10 million, ranking second in the online movie box office list in April.

Box office curve of Yilan love story

You know, for most online movies, the box office in the first week can account for 80% of the total box office, and then the box office will plummet and become less and less. But the Love Story of Yilan is obviously an exception.

It is rare to get out of the long tail rising box office curve by "tap water" after 10 days on the line. Only a handful of movies, such as The Return of the Great Sage, Dying to Survive and Nobody, are unique in online movies. Such cases deserve our further discussion and study.

On May 17th, NetVision Internet × Ruyu Culture jointly hosted an online sharing meeting with the theme of "How to achieve box office counterattack in Yilan Love Story", and we invited.Zhang Yuntian, co-founder of Zhisheng, chief producer of Yilan Love Story, CEO of Ruyu Culture, and Qiu Heng, chief marketing officer of Yilan Love Story.From the perspectives of industry, content, data and marketing, we talked about the content playing and marketing experience behind the box office counterattack of Yilan Love Story. Such experience may bring more enlightenment to the industry.

Content: realism+comedy, inciting social topics and emotional fulcrums

"Laugh and cry …" This is the most authentic and common viewing experience of "Love Story of Yilan" on the Internet, and "crying" seems to be more violent than "laughing". This is extremely abnormal for comedies that always take humor as the first element.

But it is this "abnormality" that has created the counterattack of the box office of Yilan Love Story.In Zhang Yuntian’s view, there may be three main reasons for the counterattack: First, emotional resonance; Second, it has certain social topicality; The third is the interaction between on-site and off-site marketing.

Zhang Yuntian, co-founder of Zhisheng and chief producer of Yilan Love Story

"Everyone has a first love. Are you still in touch with your first love?" "Have you ever made a mistake? Have you ever regretted it?" "If you can choose your life again, will you continue to go wrong?" "Are you cherishing the person in front of you?" Life is always full of regrets, and similar questions are believed to have been asked by everyone. "It’s just that we used movies to incite that emotion and poke the softest part of everyone’s heart." Zhang Yuntian said this.

The Love Story of Yilan is adapted from the national music IP of the same name., tells the story of a business crocodile who accidentally crossed into a parallel world, returned to a small town to live an ordinary life with his first love, and had a series of funny love stories. There are not only thoughts about wealth and love, but also discussions about family education, dreams and pursuits of that year and a new understanding of happiness.

It is equivalent to that "Love Story of Yilan" has already planted seeds in the topical and emotional direction at the beginning of its creation. Once this seed is fermented, everyone will watch the Love Story of Yilan, not just the movie, but their own inner regrets.

But what is even more rare is that the Love Story of Yilan selects the core theme of realism and the most grounded expression.

Zhang Yuntian revealed a trick of internet film creation. "If you want to express something and let everyone have a aftertaste after watching the movie, then keep the core and make the way of presentation as grounded as possible, which is funny and memorable. It is not far from success."

In fact, as a hot comedy brand in the online market in recent years, Zhisheng United has produced many explosive comedies, and most of them discuss social topics and are also related to emotions. For example, My Gentle Dad discusses the affection between father and daughter, Let me have fun discusses middle-aged marriage, and Love Story of Yilan discusses the love of middle-aged men. The next upcoming "Warm Smile" is campus+comedy, which discusses the relationship between teachers and students."We will express the most common emotional elements in the most humorous and grounded way."

If "strong stimulation" is the standard for a film to pass in entertainment, then "strong empathy" is the key to reflect the reality and impress the audience. The Love Story of Yilan has undoubtedly been done.

It takes almost a week for a film to rely on word-of-mouth counterattack and tap water to discuss and share. Judging from the box office curve of Love Story of Yilan, the time node of box office counterattack coincides with the period of word-of-mouth fermentation.

Perhaps a good comedy is just like this, and it can always incite a certain social mood. Affection, friendship, love, happiness, sadness or love for the country, like Dying to Survive and Hi, Mom, also take comedy as the table, realism as the center, and also move people with emotion, making the audience "laugh first and then cry" and willing to spare no effort to "Amway".

Qiu Heng, as the general manager of marketing, also said, "This film has become a carrier of’ crying’ social emotions. In the context of the epidemic, it has touched some emotional points of everyone. Whether it is a cinema or an online movie, there has been no movie that can make people cry for a long time. "

Marketing: from "tap water" to "strong interaction" to arouse the audience’s response

At the sharing meeting, Qiu Heng, as the general manager of marketing, shared several sets of interesting data:

1. There were 25,000+comments in the "Love Story of Yilan" station, exceeding 99% of online movies released by Tencent;

2. The effective broadcast ratio of "Yilan Love Story" by Tencent has soared from about 6% in the first three days to 15% in the box office counterattack, exceeding 99% of online movies released by Tencent;

3. The first vibrato video about "Yilan’s love story is so crying": 70,000 likes, 90,000 forwards and 40,000 comments, and "Sanlian" accounts for a very high proportion.

Qiu Heng, CEO of Entertainment Culture and head of marketing of Yilan Love Story.

Obviously,"Love Story of Yilan" is to attract "tap water" through word of mouth, form "strong interaction", promote high transformation, and finally feed back to the box office in the station.

After the launch of "Love Story of Yilan", there was a lot of crying in the comment area, and all kinds of crying photos were overwhelming, just like invisible hooks, simple and direct, but full of interest, which inherited the audience’s love for the film and even established some emotional connection with netizens, which triggered the spontaneous spread of social media and users, and further deepened the user’s impression of the film in the spread, and finally became a distinctive symbol.

These "crying in the sun" are logical and seemingly accidental, but in fact, the promotion and guidance of "marketing" behind it is equally indispensable. From the marketing link of the Love Story of Yilan, we can also see the whole process of the film’s counterattack.

At the beginning of the film’s launch, the main direction of marketing was to attract people with IP, win with laughter, and move people with emotion. After all, the songs of "Yilan Love Story" are very popular, with a broad audience base and national goodwill. The film itself outputs comedy tonality and fantasy colors, which are also very attractive.

"At about 11: 00 p.m. on the seventh day of the film’s launch, we monitored that there were a lot of hot photos of" Yilan Love Story "crying in the comment area on Tik Tok, so we took out the emotional point of’ best crying’ and did a lot of marketing actions with Tencent video to maximize the topic and emotional point.Qiu Heng said.

Perhaps this is the sensitivity of a professional marketing company, that is, to make appropriate adjustments to the marketing rhythm at any time according to the actual situation, and finally find the most suitable point for amplification, so as to revitalize the whole marketing and achieve the effect of maximizing marketing under the limited resources.

At the sharing meeting,Qiu Heng emphasized, "We have always had the idea that no matter how good the marketing is, it is just icing on the cake, which is particularly obvious in the Love Story of Yilan. It should be that we thank the film for its good reputation and give us the opportunity to play marketing."In Qiu Heng’s view, the box office may be supplemented by marketing, and the traffic can be accurately obtained through channels, but the audience’s recognition of the film is the foundation for the box office to counterattack.

So when it comes to marketing, Qiu Heng said it lightly, but we noticed that,Before and after discovering the emotional point of "crying", a large number of targeted marketing work has been quickly paved and followed up.For example, the maintenance of crying comments in the comment area, the follow-up of official shaking and crying video, the crying in the Zhou Yunpeng comment area, the crying in the Weibo diffusion comment area, the flop in the Zhou Yunpeng airborne comment area, the release of Zhou Yunpeng’s one-second crying video, the crying of real people, the follow-up fermentation of entertainment queen, and the second breaking of defense with unexposed ending, etc., are all hot waves after waves.

"In fact, at that time, we tried to follow up’ Good Cry’ for emotional marketing on the whole platform. For example, Aauto Quicker, Xiaohongshu, Weibo, bilibili, Hupu, etc. all made corresponding launches. We found that Aauto Quicker’s early publicity and solicitation effect was very good. Tik Tok, Weibo and Xiaohongshu, including soul, surprised us in the later emotional fermentation, and then we targeted it on a platform that could arouse more extensive interaction among netizens. Qiu Heng revealed.

In fact, not only the film side and the marketing side, but also the in-station recommendation of the video platform is rapidly following up.Love Story of Yilan was originally an S-level project, but in fact the resources given by the platform are S+ level.After all, the video platform is also willing to give more opportunities for interactive films with high conversion rate.

Through the marketing track of Love Story of Yilan, we can see that the ability of professional marketing companies to grasp hot spots is very important for the adaptability of marketing rhythm and direction, and innovative marketing strategies and more vivid interactive ways are obviously more efficient and dominant than traditional marketing.

From the whole marketing process, the workload of the project "Love Story of Yilan" is 1.5 times or even more than that of other online movie projects such as entertainment culture. There are as many as 25 posters and new media pictures, and the marketing strategy from funny to crying has been adjusted in time. But in the end, it’s all worth it.

Through the slow and steady marketing strategy at the initial stage of its launch, Yilan Love Story took the lead in establishing emotional links with users in Tencent’s video core circle, making them the first users of topic fermentation, and then expanding their openings through all-platform marketing, thus realizing the massive user coverage of the film audience and further expanding the audience circle. By amplifying the emotional point of "crying" and vivid and flexible interaction, Yilan Love Story experienced circle explosion, spread to more people, and effectively guided the hot search in the long video platform.This is not only an extension of the vitality of the film, but also effectively expands the marketing gameplay of online movies.

This set of combination punches comes down,The Love Story of Yilan is not only a one-way "drainage" or "indoctrination", but also an effective guidance to stimulate the two-way interaction between the plot and the audience and form a strong "echo" from the audience.. The crying photos in the comment area are the best proof of the audience’s "echo".This echo from the audience has caused a wide range of spontaneous communication, making the whole marketing more efficient and lasting.

When a movie, even the photos printed by netizens in the comment area, can become an expression pack and is spontaneously spread by netizens, it is not difficult to understand that this work can be countered at the box office.

Online movies enter the "word of mouth era"

In recent months, the "Northeast Element", as a widely accepted regional culture, began to rise in the field of online movies, including the counterattack of "Yilan Love Story", so that many people feel that the "spring" of Northeast comedy has come.

However, Zhang Yuntian did not recognize this."I don’t think it should be said that the spring of comedy in Northeast China has come, but in the big environment, ordinary people need to release their emotions. Good comedies will always be there, and there are many good themes waiting for everyone to explore. Spring has always been there."

Indeed,The spring of good content has always been there, including comedy.The reason why Love Story of Yilan was able to counterattack at the box office was not only because it was a northeast comedy and used northeast actors, but also because of its refined and differentiated content strategy and realistic expression that could incite the audience’s emotions, coupled with accurate and efficient marketing methods, content and marketing interlocking, which created the box office counterattack of Love Story of Yilan.

The unique long-term return cycle of online movies for half a year determines that the content side can constantly tap the long tail of the content, and after the hot broadcast period, it will usher in the second spring or even the third spring of return. But the reality is,Cases like Love Story of Yilan are still very rare.

"Online movies have relatively limited investment in marketing and are not allowed to pull the cycle too long. However, with the implementation of quality improvement and quantity reduction and the new accounting model, I believe that the case of full-cycle marketing will gradually emerge and the life cycle of the film will be further extended. " At the same time, Qiu Heng emphasized that "if a movie wants to achieve a long tail counterattack, marketing is only a means to expand its mouth, and word of mouth is the most critical variable in box office counterattack."

With the development of online movies, a series of actions such as users’ cognition, on-demand, experience and evaluation of online movies are the complete process of trading. No matter which link or level, it is inseparable from the guidance and assistance of marketing, but it needs the foundation of good content.If people’s attention to online movies in the past few years still stays in concept discussion, genre concern and visual wonders, then the box office counterattack of Yilan Love Story seems to indicate that online movies have entered a "word-of-mouth era" and entered a new era in which they can express reality, explore emotions and present value.

Throughout the sharing session, both Zhang Yuntian, as the chief producer, and Qiu Heng, as the chief marketing officer, repeatedly emphasized one word-"emotion".

In the view of NetVision Internet,This is also the greater significance of "Love Story of Yilan", that is, in the past, only the cinema screen could bear huge social emotions. Through "Love Story of Yilan", we found that online movies can also bear social emotions and mainstream values, and become the carrier for the broad masses to release their emotions, even if it is only a part. This itself is the embodiment of the progress of online movies.

Click here to view.→ Online sharing meeting and dialogue record of how the box office of Yilan Love Story counterattacked.

·

　　Cctv newsThe Press Center of the First Session of the 13th National People’s Congress held a press conference this morning (6th), inviting He Lifeng, director of the National Development and Reform Commission, Zhang Yong, deputy director, and Ning Ji Zhe, deputy director, to answer questions from Chinese and foreign journalists on "innovating and perfecting macro-control and promoting high-quality development".

　　Talk about GDP

　　He Lifeng: Last year, China’s economy made good achievements and still lived in the second largest economy in the world.

　　A reporter asked: Last year, China’s GDP growth rate exceeded expectations, and this year’s economic growth rate is still set at around 6.5%. Due to great uncertainties in investment, consumption and exports, is it difficult to have such a large increase as last year?

　　In this regard, He Lifeng, director of the National Development and Reform Commission, said that in 2017, the situation faced by China’s economy was complicated, with black swan incidents and grey rhinoceros incidents. However, China has made relatively good achievements in various fields. Finally, the year-end GDP reached 82.7 trillion RMB. China is still the second largest economy in the world.

　　He Lifeng said that the economic situation in 2017 is remarkable in four aspects. First, it is stable: the economic growth rate in the first quarter, the first half of the year, the first three quarters and the whole year is 6.9%, and the related physical indicators are also very stable, which shows that China’s economy is in good coordination and integrity. Second, structural reforms are very strong, and the excess capacity has reached 55 million tons; Third, great progress has been made in green development, and the energy consumption per unit GDP has dropped by 3.7%; Fourth, 12.89 million poor people were lifted out of poverty.

　　He Lifeng said that in this case, the expected target of economic growth in 2018 proposed in the Government Work Report is 6.5%, which is in line with expectations and demand.

　　On rural revitalization

　　Zhang Yong: Rural Revitalization Strategy to Solve the Principal Contradictions in the New Era

　　In response to a question about the implementation of the strategic plan for rural revitalization, Zhang Yong, deputy director of the National Development and Reform Commission, said that the implementation of the rural revitalization strategy is an urgent requirement for solving the main social contradictions in China in the new era.

　　Zhang Yong said that the 19th National Congress pointed out that the main contradiction in our society in the new era has been transformed into the contradiction between people’s yearning for a better life and unbalanced and inadequate development. In a sense, the most unbalanced development is the imbalance between urban and rural development, and the most inadequate is the insufficient development of rural areas. To implement the rural revitalization strategy, we must do a good job in top-level design, plan well, distinguish key points, and promote it step by step. To this end, the National Development and Reform Commission is working with relevant departments to formulate a strategic plan for rural revitalization in the next five years.

　　Talk about xiong’an new area

　　He Lifeng: The planning and construction of xiong’an new area is progressing steadily.

　　In response to the planning and construction of xiong’an new area, He Lifeng, director of the National Development and Reform Commission, said that the planning and construction of xiong’an new area is progressing steadily, and infrastructure projects that meet the requirements of the outline to be issued in the future, such as the intercity railway from Beijing to Xiong ‘an and large-scale afforestation, have been started without objection. The next step will be to steadily and solidly promote the planning and construction of xiong’an new area according to the planning outline approved by the central authorities.

　　1. Further improve the planning. Especially in the near future, do a good job in planning the start-up period.

　　2. Prepare guidance. Plan how to build and form Xiong ‘an quality system, including planning and building future projects, process materials, etc., and promote and copy them to all parts of the country.

　　3. Pay close attention to the implementation of some visible projects, including waterway electricity and Baiyangdian renovation.

　　4. Those that meet the requirements of high-quality development and have non-capital functions will be further studied and transferred to xiong’an new area item by item.

　　On attracting foreign investment

　　Ning Ji Zhe: The rapid growth of China provides good opportunities for the development of foreign-funded enterprises.

　　When answering a reporter’s questions about the environment for attracting foreign investment, Ning Ji Zhe, deputy director of the National Development and Reform Commission, said that China has made remarkable achievements in attracting foreign investment, and its policies for attracting foreign investment have been continuously improved, so improving the investment environment is still on the way. To improve and perfect the investment environment, we need to continue to make great efforts and take hard measures to promote the formation of a new pattern of all-round opening up, especially to meet the internationally accepted economic and trade rules. Market access will be greatly relaxed, investment facilitation will be vigorously promoted, foreign capital will be attracted on a large scale, and the opening up of western, inland and Yanbian areas will be intensified.

　　On the Construction of Social Credit System

　　Zhang Yong: The next step is to focus on four aspects.

　　When answering questions about the construction of the social credit system, Zhang Yong, deputy director of the National Development and Reform Commission, said that so far, the construction of the social credit system is still in its infancy and needs continuous improvement. The next step is mainly to focus on four aspects:

　　First, we must constantly improve and perfect the laws, regulations and standards system.

　　The second is to further improve the level of credit information sharing and disclosure.

　　The third is to increase joint rewards and punishments, so that those who break their promises will be punished and those who keep their promises will be encouraged, and at the same time, the red and black list system will be further standardized.

　　Finally, we should strengthen the construction of honesty culture.

　　On the phenomenon of "gas shortage"

　　He Lifeng: Passing the heating season with a narrow margin and steadily promoting the construction of gas storage capacity.

　　A reporter asked about the "gas shortage" in some areas of China during the warm season last winter. What measures did the NDRC take to deal with it? He Lifeng, director of the National Development and Reform Commission, replied that after December last year, there was a shortage of natural gas in some areas in northern China. With the joint efforts of all parties, at present, it can be said that this winter heating season has passed smoothly and narrowly.

　　He Lifeng said that the once tight supply of natural gas exposed the problem of insufficient system and mechanism in natural gas production, supply and marketing and infrastructure, among which the lack of gas storage capacity was a big shortcoming. "The best thing in this respect is Shanghai, which has reached the gas storage capacity of about 15 days." He Lifeng said that the National Development and Reform Commission (NDRC) is summing up Shanghai’s practice and promoting it to the whole country, striving to achieve gas storage capacity in all places for about 10 days in a short time. At the same time, gas supply enterprises and gas production enterprises should also ensure gas storage capacity of 3 to 5 days. "The gas storage capacity of developed countries is generally around 15 days, and we hope to steadily promote the construction of gas storage capacity."

　　In terms of imported gas sources, China will strengthen the signing of closer and longer-term gas supply agreements with neighboring countries, including Central Asia, Russia and Pacific coastal areas, and make every effort to meet the needs of the people by self-producing gas at home.

　　Talking about the business environment

　　Ning Ji Zhe: Promote the transformation from competing for funds and projects to striving for a high-quality business environment

　　When talking about optimizing the business environment, Ning Ji Zhe, deputy director of the National Development and Reform Commission, said that this year we will focus on the following four aspects:

　　First, fully implement the negative list system for market access.

　　The second is to further simplify administration, reduce taxes and fees.

　　The third is to protect all kinds of property rights equally in strict accordance with the law.

　　Fourth, we should step up efforts to establish an evaluation mechanism for the business environment, formulate relevant evaluation indicators and methods, and promote the transformation of all localities from competing for funds and projects in the past to striving for a high-quality business environment. At the same time, speed up the establishment of a new supervision mechanism characterized by credit commitment and credit publicity.

　　Author: Zhang Bo (researcher, Institute of Beijing Studies, Beijing Union University)

　　"Hundred years first, four seasons spring first." Spring Festival is a traditional New Year in Chinese.

　　The Spring Festival is the original culture of the Chinese nation, but it is not the exclusive culture of the Chinese nation. As early as the Sui and Tang Dynasties, the Spring Festival had spread to East Asian countries. In recent years, with the increasing spread and influence of Chinese civilization, people in more countries and regions have fallen in love with the Spring Festival, celebrated it, and even listed it as their own legal holiday. On December 22nd, 2023, the 78th UN General Assembly adopted a resolution by consensus, which designated the Spring Festival (Lunar New Year) as a UN holiday, and the Year of China went further to the world. This not only makes Chinese excellent traditional culture better benefit mankind, but also provides stronger support and motivation for the continuation of the Spring Festival.

　　　1. From "Lunar New Year’s Day" to "Spring Festival"

　　At the beginning of the founding of the Republic of China in 1912, the Gregorian calendar era was adopted in order to connect with the west. Since then, there have been two New Year phenomena in China. January 1st of the Gregorian calendar is the New Year, and the first day of the first lunar month is also the New Year. In 1914, Yuan Shikai’s government made a put in order of traditional festivals, and renamed the Lunar New Year’s Day, Dragon Boat Festival, Mid-Autumn Festival and Winter Solstice Festival as Spring Festival, Summer Festival, Autumn Festival and Winter Festival respectively, thus forming a complete festival sequence of spring, summer, autumn and winter. For more than 100 years, four festivals have been passed down, but among the four new festival names, only "Spring Festival" has been recognized by the people and become the standard name of the Lunar New Year.

　　In different contexts, the Spring Festival often has different meanings. Sometimes it only refers to the first day of the first month of the lunar calendar, which marks the coming of the new year. In history, there are many sayings such as "the first month of the first month", "Zhengdan", "Zhengri", "Yuanzheng", "New Year’s Day", "Sanyuan", "Zhengchao" and "Yuanchen". But more often, the Spring Festival is equivalent to what we often call "Chinese New Year" and "Chinese New Year", which is the sum of a series of festivals with the year-end and the beginning of the year as the core and around the annual cycle. "One night is even two years old, and the five are divided into two years." Chinese New Year takes New Year’s Eve as the dividing line, including year-end and early year. The year-end activities take the busy year as the theme, and the early year as the theme, which mainly includes the New Year, New Year’s Eve, New Year’s Day (the first day of the first month), Lantern Festival, etc. It is a happy and peaceful festive day to bid farewell to the old and welcome the new.

　　　2. Coming from the depths of history

　　As the first year of the year, the origin of the Spring Festival is closely related to the formation of the concept of "year", and the formation of the concept of "year" is inseparable from the progress of the calendar.

　　As a method of arranging years, months and days, there are three kinds of calendars in astronomical sense, namely, solar calendar, lunar calendar and yin-yang calendar. To put it simply, the solar calendar takes the tropic year (the period of the earth’s revolution around the sun, and the modern measured value is about 365.2422 days) as the basic period, with 365 days in a normal year and 366 days in a leap year, such as the current Gregorian calendar. The lunar calendar is based on the first lunar month (the cycle of moon phases changing), and 12 months make up a year, which is 354 days or 355 days. Now Arab countries use the lunar calendar. In China, as early as the Xia, Shang and Zhou dynasties, a combined calendar of yin and yang was formed, which took into account the tropic year and the first lunar month. According to the Book of Yao Dian in Shangshu, Emperor Yao appointed wise men from the Xihe and Heshi families to observe the movement of the sun, the moon and the stars, master its laws, and teach the people the time. "There are six days in three hundred and sixty years, and the leap month will set the age at four o’clock." It shows that at that time, it has been able to determine that a year is 366 days, and it can adjust Yin and Yang by setting leap months, so that each month conforms to the changes of the moon’s profit and loss, and each year conforms to the changes of spring, summer, autumn and winter.

　　Before Xia, Shang and Zhou Dynasties, "Nian" had different names. "Er Ya Shi Tian" records: "Xia Yue Sui, Shang Yue Si, Zhou Yue Nian, Tang Yu Yue Zai." Among them, the original meaning of "Nian" is the bumper harvest of crops, and Oracle Bone Inscriptions’s word "Nian" is the pictograph of people carrying grain. Shuowen says, "Year is ripe." When the grain is ripe once a year, people take the period of grain maturity as a time unit, which is called year. With the concept of "year", we can also determine the beginning of the year.

　　The ancients in China attached great importance to the beginning of time, and thought it was of fundamental significance to the construction of order. As the saying goes, "The beginning is the end, but the order is not perfect". Xia, Shang and Zhou Dynasties took the month of establishing Yin (January in the summer calendar), the month of establishing ugliness (December in the summer calendar) and the month of establishing children (November in the summer calendar) as their own "year beginning", which laid a time foundation for the formation of Chinese New Year customs. However, due to the lack of documentary records, it is difficult for us to know exactly how people celebrated the New Year before Xia and Shang Dynasties. By the Zhou Dynasty, rich Chinese New Year customs had been formed. The people of Zhou Dynasty began with November in the summer calendar, and the year-end sacrifice, celebration and auspicious activities in the first month constituted the basic contents of the New Year at that time.

　　Year-end sacrifice is a series of ceremonies including wax sacrifice and La Worship, which not only rewards various gods, but also misses and gives thanks to ancestors.

　　About the wax sacrifice, there is a detailed account in the Book of Rites. The purpose of wax sacrifice is mainly to repay the blessing of the gods. The so-called "ancient gentleman will repay it". The objects of sacrifice mainly include: Xian Si (Shennong), Si Si (Hou Ji), Baigu (the seeds of Baigu), Nong (the agricultural official who manages farming and teaches agricultural technology), postal list (the temporary place where the farmland official who supervises farming lives and field signs), animals (such as cats and tigers), and Fang (the dam). Wax sacrifice occupied a very important position in people’s life in the pre-Qin period. The dialogue between Confucius and his disciple Zi Gong recorded in the Book of Rites Miscellaneous Notes can reflect this point: "Zi Gong is concerned with wax, and Confucius said,’ Is it a pleasure to give?’ Right:’ If all the people in a country are crazy, they will be given pleasure in the unknown.’ Although Zigong could not understand the joy of wax, the sight of "people in a country are crazy" is enough to show the great significance of wax sacrifice to the people.

　　La Worship is also a year-end sacrifice, the object of which is the ancestor and the God of Five Sacrifices. The Five Sacrifices refer to doors, households, wells, stoves, and strollers. People worship them and thank them for providing important guarantees for people’s daily lives. The holding of wax festival and La Worship marked the end of agricultural production, which is of great significance to mark the transformation of life at the age of 20. After that, people will hold feasts to celebrate. What is depicted between the lines in the last chapter of The Book of Songs in July is the scene of feasting and celebrating, lively and peaceful, and happy New Year.

　　In the Zhou Dynasty, New Year’s Day was often called "the auspicious day of the first month", and a grand ceremony was held in the court, in which hundreds of officials of governors appeared before the Emperor, and the Emperor held a banquet to commend and reward their contributions.

　　The auspicious day of the first month is also a day to announce government decrees and laws and educate the people. The government will hang all kinds of policies and laws that need the people to know for 10 days above Wei (a tall building outside the palace gate of the emperor and vassal) for the people to see. Local officials spread all kinds of decrees to the grass-roots level of society so that everyone can check them against each other. At the beginning of the year, the Zhou Dynasty took advantage of the opportunity of the beginning of the new year and the newer years to issue decrees and promote enlightenment to ensure the orderly operation of the whole society in the new year.

　　Undoubtedly, the custom of Chinese New Year was formed in the Zhou Dynasty, and the Spring Festival has experienced at least 3,000 years of life. In 104 BC, Emperor Wu of the Han Dynasty promulgated the taichu calendar, and re-established the month of the founding of Yin (January in the summer calendar) as the first month. As a result, January 1st in the summer calendar became the first day of the year, and the year-end year-end year-end activities were moved to a new time accordingly. After more than two thousand years, the Chinese New Year basically started on January 1st in the summer calendar, which is still the case today.

　　　3. Why did it last for thousands of years?

　　14,500 years ago, Zong Yi, a man from the Southern Dynasty, described the custom activities of the Spring Festival at that time in the Chronicle of Jingchu: "The first day of the first month is the day of three yuan, and the Historical Records also call it the end of the month. When the cock crows, firecrackers and grass are set off before the court, so as to rid the mountain of evil spirits. All ages know that they are dressed in clothes, and they pay tribute to each other. Pepper and cypress wine and peach soup. Tu Su wine, gum tooth. Play a five-spice plate. Apply it to the powder, but take the ghost pill. One chicken each. Making a peach board is called fairy wood. Every time you drink alcohol, you start from an early age. " In this paper, it was mentioned that drinking pepper and cypress wine, drinking peach soup, drinking Tu Su wine, chewing gum, taking five spicy dishes, taking ghost pills and hanging mahogany boards on the door were all the most popular custom activities at that time, but they were not seen in today’s Spring Festival life. As for firecrackers, although they are still in use now, their shapes are quite different, and the purpose of setting off firecrackers is no longer "to repel evil spirits." This obvious difference between ancient and modern times clearly reveals the changes of the Spring Festival.

　　In fact, as long as we look at the literature records of different historical periods, it is not difficult to find that the Spring Festival has been changing. Not only the customs of festivals are changing, but also the duration, broadcasting space and name of festivals are changing greatly. However, despite all the changes, the Spring Festival is not fade away. In fact, the Spring Festival has always maintained a strong vitality. It spans time and space, from the pre-Qin period to the present, and has become a long-lasting and endless cultural tradition.

　　There are profound social, political and cultural reasons for the endless Spring Festival.

　　First, the Spring Festival is rooted in the endless fertile soil of Chinese civilization, which is the original culture of the Chinese nation. The Chinese civilization, which has lasted for 5,000 years and has developed to this day in a national form, is the foundation for the continued existence of the Spring Festival. If Chinese civilization is compared to a leafy tree, then the Spring Festival is a beautiful flower bred by this tree. Trees grow vigorously and flowers bloom every year.

　　Second, the long-term stability of the calendar and the establishment of the holiday system provide a guarantee for the inheritance of the Spring Festival. Festivals exist depending on the calendar. As mentioned earlier, three generations ago, China had formed a combined calendar of Yin and Yang, which took into account the tropic year and the first lunar month. After that, although the calendar calculation became more and more accurate, the principle of compiling the calendar was stable for a long time, which also provided conditions for the continued existence of the Spring Festival. In addition, the holiday system has also played a positive role. During the Han Dynasty, China has established a complete vacation system, giving all kinds of legal holidays to officials of all sizes, and holiday saving is an important part of it. During the Tang and Song Dynasties, the holiday system was more complete, and the Chinese New Year became the longest holiday. Both Jin and Yuan dynasties followed the holiday system of the Central Plains Dynasty, with an average annual holiday of 3 days. The Qing Dynasty paid more attention to the Chinese New Year, marked by seals and seals, and the holiday lasted nearly one month. The implementation of the holiday system not only gives officials time to celebrate the New Year, but also strengthens the official recognition of this festival and guides all members of society to inherit and practice the festival.

　　Third, the characteristics of sharing between the government and the people have created a huge group of Spring Festival inheritors. A large number of traditional festivals in China are not simply folk festivals, but have distinctive characteristics shared by the government and the people, especially during the New Year. Sharing between the government and the people does not only mean that the ruling class will personally participate in various customs activities of the festival like ordinary people; More importantly, the government will also hold various activities during the festival, thus making the festival an important time and space for national governance. The sharing between the government and the people in the New Year was formed as early as the Zhou Dynasty, and the Yuan Dynasty Meeting was a typical performance. Since the Qin and Han Dynasties, the Yuan Dynasty has been passed down from generation to generation. At that time, on the one hand, officials from all over the country, civil and military officials, royalty and relatives in Beijing, as well as foreign envoys, will greet the emperor and present gifts; On the other hand, the emperor rewarded bureaucratic ministers by giving things and feasts, so as to establish the legitimacy of political power, build a harmonious and warm relationship between monarch and minister, and safeguard the unity of the country. The survival of the festival depends on someone celebrating the festival. The more people celebrate the festival, the stronger the vitality of the festival. The Spring Festival has always been a festival shared by the government and the people, and there are many people who celebrate it. Various etiquette and custom activities bear rich cultural connotations and endow the Spring Festival with multiple functions. After a long period of accumulation, the Spring Festival has formed a very rich custom activities, such as offering sacrifices to the stove, ancestor worship, sweeping the house, busy New Year, New Year greetings, putting up Spring Festival couplets, wearing new clothes, setting off firecrackers, visiting temple fairs, enjoying flower lanterns, walking on stilts, boating, feasting and partying, and dancing lions and dragons. Among them, there are exquisite manners, food and clothing, social interaction and entertainment activities.All these bear the values and ideal demands of the Chinese nation, such as reverence for nature, respect for ancestors, gratitude and gratitude, family reunion, social harmony and harmony in the world. By participating in it, people coordinate the relationship between heaven and man, renew social relations, and adjust the individual’s physical and mental relations, so that the Spring Festival has important functions such as strengthening the emotional connection between individuals and their families, hometowns, places and countries, enhancing community awareness and promoting social harmony, thus being deeply embedded in the social structure and becoming a cultural tradition that members of society cannot abandon.

　　Fourth, the constantly updated, open and inclusive Spring Festival culture continues to empower the inheritance of the Spring Festival. The Spring Festival is not a rigid and closed cultural system, it changes with time and adapts to local conditions. Throughout history, people in different dynasties always developed custom activities in line with the characteristics of their own times. People in the southern dynasties burned firecrackers to avoid evil spirits, while contemporary people used gunpowder firecrackers to express their joy and blessing for the arrival of the new year; In the 1980s, people liked to send New Year cards, but today, it is fashionable for people to pay New Year greetings through WeChat. Looking at the whole country, people in different places always make full use of their natural environment and human conditions to create custom activities with local characteristics by visiting temple fairs in Beijing, flower markets in Guangzhou and flower lanterns in Zigong, and making cakes in jiaozi in the north and in the south.

　　Prosperous for the New Year. Spring Festival culture contains the ideal of human common life, such as material abundance, social harmony and spiritual abundance, and carries the common values of family harmony, social tolerance and harmonious coexistence between man and nature, which is the fundamental reason why it can go to the world. Going to the world, the Spring Festival is bound to inherit and develop in cultural exchanges and mutual learning.

　　Guangming Daily (11th edition, February 4, 2024)

1905 movie network news The Japanese animated film released on April 20th made a hot opening in IMAX theaters, earning 38 million RMB at the box office, sweeping the opening records of many imported animated films and Japanese films. Since midnight on the 20th, IMAX cinemas all over the country are crowded, and countless audiences are competing to relive memories of youth for the first time through the immersion charm of IMAX experience. In the phenomenal craze, IMAX’s first weekend box office accounted for as much as 10%.

　

On the first weekend of the release, 731 IMAX cinemas across the country became the punching places for countless fans of slam dunk. Seven of the top 10 cinemas with the highest box office in China are IMAX cinemas. Up to now, "Slam Dunk Master" has set a number of records, such as the highest zero point in the history of IMAX imported animation in China, the highest first weekend of Japanese movies and the proportion of IMAX box office, and the best first weekend of non-English imported films.

　

"The movie-watching boom of Slam Dunk and the cultural event effect caused by it are exciting. We are both excited and moved to see so many audiences pouring into IMAX cinema from zero to weekend to recall their youth and get together with old friends. This fully shows that the combination of the big screen experience represented by IMAX and the diverse film content can jointly create an irreplaceable and truly phenomenal entertainment and social experience, "said Meng Danqing, CEO of IMAX China." Congratulations to our partner Dongying Animation and Road Painting Film and Television, and look forward to the slam dunk and create more box office achievements. "

　

"Slam Dunk Master" was directed by the original author himself and served as a screenwriter. In the mid-1990s, the animation of slam dunk was broadcast on TV stations all over China, which became an indelible childhood memory for generations.

　

With the continued popularity of Slam Dunk, IMAX China Cinema will also usher in one of the May Day holiday schedules with the richest film types. Will land in IMAX theaters on April 28. The final chapter of the series (May 5) and the popular action movie (May 17) specially filmed by IMAX will be released after the festival. The new DC work just announced will also appear on the IMAX big screen on June 16th.

National Development and Investment Group Co., Ltd. (hereinafter referred to as SDIC) vigorously promotes the construction of the equity director system, and makes great efforts to improve the system, build a good team and strengthen support, and strive to promote the board of directors of subsidiaries to play a good role in business decision-making and realize the high-quality development of enterprises.

Strengthening top-level design and consolidating the foundation of equity director system

Clarify the reform ideas. Based on the requirements of perfecting the modern enterprise system with China characteristics, combined with the actual management and control of state-owned capital investment companies, this paper explores the overall thinking and implementation path of the "11133" equity director system reform. That is to build a perfect management system of equity directors, build a team of full-time and part-time equity directors with good professional quality, strong decision-making ability and high comprehensive quality, establish a coordinated, professional and efficient support and guarantee mechanism for equity directors to perform their duties, promote the transformation of equity directors to specialization, professionalism and marketization, and be a good proponent of decision-making suggestions, a transmitter of major shareholders’ intentions and a promoter of enterprise development.

Improve the institutional system. According to the structure of "basic system+special system+work guidelines", a management system of equity directors is formed, which takes the Interim Measures for the Management of Equity Directors as the basic specification, the Interim Measures for the Management of Proposals and the Detailed Rules for the Work of Equity Directors as the procedural specification, and takes the Legal Guidelines for Performing Duties, the Compilation of Laws and Regulations for Performing Duties, the List of Legal Rights and Obligations and the Guidelines for Performing Duties as the operational guidance, so as to realize the selection and performance of personnel.

Pay close attention to system implementation. Establish a closed-loop mechanism of "evaluation-feedback-rectification" to ensure the implementation of the system. From the group headquarters, equity directors, subsidiaries and other three dimensions, the evaluation factor tables are compiled respectively. Through consulting the ledger, interviewing one by one, questionnaire survey, discussion and exchange, etc., the implementation of the relevant system of equity directors management in subsidiaries is evaluated regularly, so as to fully understand the performance guarantee of equity directors in subsidiaries, find out the existing problems, and ensure the implementation of the system in place and continuously improve the service level of equity directors’ performance guarantee through feedback notification and supervision and rectification.

Focus on perfecting the mechanism and strengthening the construction of the team of equity directors

Continuously optimize the structure. Adhere to the selection of the best, in accordance with the principles of matching the best, penetrating the post, matching people and posts, being active and steady, based on the functional orientation and business characteristics of state-owned capital investment companies, adhere to the coexistence of full-time and part-time jobs, and gradually form a pattern of full-time as the mainstay and part-time as the supplement. Appropriately increase the number of young, high-quality and compound full-time equity directors, enrich the team of full-time equity directors, reverse the traditional impression that full-time equity directors are old and second-line, and promote the full play of full-time equity directors. Up to now, there are 43 equity directors in the headquarters, including 12 full-time equity directors and 31 part-time equity directors, who are generally transferred from the director-level leaders of the headquarters department or the chairman and general manager of subsidiaries. The average age of full-time equity directors is 54, and the youngest is 45.

Insist on selecting the best and matching the strong. According to the board structure of subsidiaries and the allocation of directors’ seats, and in combination with the actual situation of subsidiaries, the "Selection Scheme for Full-time Equity Directors of the Company in 2021-2022" was formulated to clarify the requirements for the allocation of equity directors. According to their biographical background, equity directors are divided into two categories: business management and professional management. The business management category refers to those who are familiar with and have experience in enterprise operation, while the professional management category mainly refers to those who have experience in strategic investment, operation management, financial auditing, risk compliance and other fields (such as manpower, the party and the masses). On the basis of clarifying the allocation principle of "at least one full-time equity director for each subsidiary", the reform, development and business management needs of subsidiaries are comprehensively considered. In order to give full play to the supporting and empowering role of the headquarters of state-owned capital investment companies, investment enterprises that have strategic support or significant profit contribution to the development of the group are managed as important investment enterprises, and "list management" and dynamic adjustment are implemented. On the premise that the relationship between enterprise equity and management remains unchanged, the headquarters appoints not less than one-third of the directors.

Innovative performance training. In order to improve the performance ability of equity directors, this paper systematically sorts out the eight key qualities that equity directors should possess, and constructs a general competency model composed of four key qualities: cooperative communication, compliance and responsibility, analysis and judgment, and strategic decision-making, and a professional competency model composed of four key qualities: financial analysis, risk control, investment ability and supervision. On this basis, we should adhere to both "going out" and "bringing in", pay equal attention to professional knowledge and practical experience, and synchronize market practices and management requirements, and innovatively design a training course system for improving the performance ability of equity directors, which consists of two modules: theoretical study and performance practice. Theoretical learning modules include professional courses such as strategic development, financial management, risk control, investment merger and acquisition, personnel management, and governance control courses such as corporate governance and state-owned enterprise reform; The practice module of duty performance includes special learning courses such as industry frontier and company system, and experience exchange courses such as directors’ duty performance. Set up a discussion and exchange platform "Directors’ Exchange" for equity directors, organize "face-to-face" discussion and "close communication" between equity directors and outstanding peers outside the group, such as Central Huijin Company, by means of irregular seminars, theme training and internal and external exchanges, and exchange professional experience closely around practical issues, so as to achieve the expected effect of learning from experience, broadening horizons and inspiring ideas, and effectively improve the performance ability of equity directors.

Strengthen the performance of duties. On the basis of clarifying the rights and responsibilities of equity directors, we will explore the "2+2+1" working mechanism that runs through the decision-making process to further standardize the rights and responsibilities of equity directors. Establish two mechanisms: communication and coordination between the leaders before decision-making and regular meetings of equity directors, with full-time equity directors as the leaders to do internal communication, and organize equity directors to understand the company’s requirements, exchange their performance experiences and study major issues through regular meetings. Improve the two mechanisms of full-time equity directors’ participation and investigation in decision-making, clarify the requirements of participation scope, quantity and quality of investigation reports, and promote full-time equity directors to understand the enterprise situation in a timely and in-depth manner. Improve the reporting mechanism after decision-making, clarify the submission process and specific requirements of special reports, research reports, research reports and debriefing reports, smooth reporting channels, and protect the company’s right to know.

Strengthen incentives and constraints. Improve the assessment indicators of full-time equity directors, refine the performance tasks of full-time equity directors into assessment contents, expand the assessment subjects, optimize the assessment weights, and highlight performance orientation. The assessment subjects include the relevant leaders of the party group (with a weight of 20%), the centralized management department of equity directors (with a weight of 15%), the human resources department and other five related departments (with a weight of 15%), the board members of the subsidiaries (with a weight of 30%), the members of the board of supervisors (with a weight of 10%) and the members of the management team (with a weight of 10%). Adhere to tolerance and correction at the same time, set up a fault-tolerant mechanism, clarify the circumstances of lighter, mitigated or exempted treatment while strictly investigating the responsibility, and create a good environment for equity directors to actively perform their duties.

Highlight system linkage and strengthen the performance guarantee of equity directors

Standardize the management of bills. Prepare the reference list and proposal document template for consideration by the board of directors of subsidiary enterprises, and promote the standardization of proposal management of subsidiary enterprises. Through the pilot of state-owned capital investment companies, we will vigorously promote the classification and authorization of "one enterprise and one policy" and clarify the boundaries of powers and responsibilities between parent and subsidiary companies. On this basis, further standardize the motion management process of the board of directors of subsidiaries. Divide the motions of the board of directors of subsidiaries into major issues and general issues. For major issues (that is, the matters involved in the motions need to be reported to the headquarters for decision-making), embed full-time equity directors into the company’s OA approval process. While ensuring the company’s decision-making power on major issues, the full-time equity directors are guaranteed to express their independent opinions in the company’s approval process, and the full-time equity directors are fully mobilized to perform their duties. The full-time equity directors participate in the voting according to the final decision of the headquarters. For the general matters proposal (that is, the matters involved in the proposal authorize the subsidiary enterprises to make decisions), the professional role of full-time equity directors should be given full play, and they should make decisions independently and be responsible for themselves, thus shortening the decision-making chain and improving the decision-making efficiency.

Strengthen support and guarantee. To achieve "three clarifications", that is, to clarify the responsibilities of the relevant functional departments of the company to provide professional support, to provide a path for equity directors to seek professional support, and to carry out timely publicity training for important systems or major special actions that need to be implemented by equity directors in performing their duties; Clarify the scope, requirements and specific processes of information sharing between companies and subsidiaries to equity directors, and share information on the operation and management of subsidiaries with equity directors through e-mail and opening information system accounts, so as to fully protect equity directors’ right to know; It is clear that the subsidiaries submit the important meeting plan of this year to the equity directors in the first quarter of each year, assist the full-time equity directors to formulate the annual research plan, designate special departments and personnel to provide service guarantee for the equity directors to perform their duties, timely implement the work requirements put forward by the equity directors, and do a thorough, detailed and practical job of supporting and ensuring the performance of the equity directors.

Facilitate the performance of duties. The information system for the management of equity directors is developed, which includes six modules: duty management, training management, investigation management, report management, board attendance management and professional support. It comprehensively covers management services such as duty performance, attendance, training, investigation, reports, proposals and professional support of equity directors, and realizes timely updating of duty performance information, checking duty performance data at any time and online handling of duty performance matters, thus promoting the information management of the whole process of duty performance of equity directors. In order to make it easier for equity directors, especially newly-appointed equity directors, to quickly understand and master the management requirements of the company and enter the state of performing their duties as soon as possible, the Guide for Equity Directors’ Performance of Duties was compiled, and at the same time, the relevant system documents and auxiliary materials for equity directors’ performance of duties were summarized and formed, making it convenient for equity directors to refer to and use at any time, realizing "one box in hand and performing their duties without worry", which greatly facilitated the effective work of equity directors.

[Editor: Wang Zhanchao]

　　In 2023, China’s economy, which has experienced storms, has strengthened its physique and bones, and it has given off new vitality in its steady and far-reaching development.

　　Looking back on last year, what was the gold content of China’s economy?

　　Looking forward to the new year, where does China’s economic confidence come from?

　　We found the answer from this heavy report card — —

　　On January 17, 2024, the National Bureau of Statistics released the main data of national economic operation in 2023. In this year-end report card, China’s economy has made remarkable contributions to global economic growth; In the good data, there is a solid foundation for China’s economy to develop further to high quality; In the record of innovation and breakthrough, there is unlimited potential for China’s economy to achieve good results again. Since January 17th, the Financial Program Center has launched a series of reports, "From the data, it is getting better". From this report card with good quality and sufficient weight, it "counts" the confidence of China’s economy to move forward steadily in the process of high-quality development.

　　In 2023, China’s GDP growth rate was 5.2%, and the economy rebounded for the whole year.

　　Interpretation of China’s economic performance, GDP, that is, gross domestic product, is an important observation index. 5.2%, which is the most concerned GDP growth rate in the report card of China’s economic operation in 2023 released on 17th. China’s total economic output reached 126,058.2 billion yuan. In the first quarter, GDP increased by 4.5% year-on-year, 6.3% in the second quarter, 4.9% in the third quarter and 5.2% in the fourth quarter.

　　Director of the National Bureau of Statistics Kang Yi:It can be said that the performance of China’s economy in the past year is to hand over a report card with good quality and sufficient weight. In 2023, with the downturn of the world economy, the complex evolution of the international pattern and frequent geopolitical conflicts, the complexity, severity and uncertainty of the external environment we are facing are rising, and there are many cyclical structural contradictions in China and frequent natural disasters. Under such complicated circumstances, it is even more commendable to achieve such development achievements.

　　China’s contribution to global economic growth is about one third.

　　According to the forecast of the International Monetary Fund, the contribution rate of China’s economic growth rate of 5.2% to global economic growth will be around 30%, that is to say, China’s economy will continue to be an important engine of global stable growth.

　　According to the World Bank’s forecast of GDP and growth rate of major economies in 2023, China’s economic growth will be about 1.5 times that of the United States and 16.5 times that of the euro zone. From the perspective of contribution rate to world economic growth, in 2023, China will have more than America, Europe and Japan combined.

　　Hideki Ito, Principal Researcher of Mizuho Bank China Co., Ltd.:China’s economic growth of 5.2% is equivalent to the combined GDP of Thailand and Viet Nam. China has made great contributions to the world economy. With the expansion of exports and the growth of domestic demand, the dividend of China’s economic growth will spread to the global economy.

　　China, as the second largest economy in the world, has formed a good and stable fundamentals in its long-term development. Japanese Omron Health Medical Company, which entered the China market 30 years ago, has increased its sales in China by about four times in 2010. Last August, their R&D and production base expanded in Dalian with an investment of 300 million yuan was successfully completed.

　　Like Omron, many large Japanese companies are also increasing their investment in China. According to Japanese media reports, Matsushita Electric will invest more than 50 billion yen in China to build or expand more than 10 factories in the three years to March 2025; Todo, a Japanese bathroom brand, also plans to build a new factory in the suburbs of Dalian, with an estimated investment of tens of billions of yen, which will be put into production as soon as 2026. In addition, Daikin’s new air conditioning plant in Guangdong will also be put into operation in October this year.

　　In 2023, the total retail sales of social consumer goods increased by 7.2%.

　　In 2023, the total retail sales of social consumer goods reached 47,149.5 billion yuan, an increase of 7.2% over the previous year, reaching a record high. The contribution rate to economic growth reached 82.5%. Consumption has become the main driving force of economic growth again. One of the most striking is the rapid recovery of tourism. Whether it is Zibo, Shandong Province, which made a name for itself in the first half of the year, or Harbin, which is famous for its pet customers and powder at the end of the year, all show the strong driving force of tourism consumption in the past year.

　　During the New Year’s Day holiday this year, Harbin Ice and Snow World received 163,200 tourists, a year-on-year increase of 435%, a record high. The local Mattel popsicles sold 100,000 pieces in three days. Now, the "Erbin" fever is still going on, and the number of tourists on the Central Street will exceed 400,000 every day; A small fried cake stall sells nearly 8000 fried cakes every day. The consumption heat in the ice and snow season, ignited by the "Erbin pet mode", quickly spread to more places. During the New Year holiday, Heilongjiang Province received a total of 6.619 million tourists, an increase of 173.7% over last year. Southerners go skiing in the north and northerners go south to avoid the cold, which has become a new hot spot in tourism. A series of cultural and tourism parties that go from north to south and are linked in many places have further released strong tourism consumption potential.

　　In 2023, the per capita disposable income of national residents increased by 5.3%, of which the per capita disposable income of rural residents increased by 5.7%. Jiang Zhixiang is a photographer in Qianjiang, Hubei Province. In the past year, he recorded 60 weddings with his lens, witnessing the happy little days of the villagers and the new scene of rural consumption. This year, Jiang Zhixiang bought a house through his own efforts. He admitted that he was full of confidence in the prospects of his career when he saw the new changes in the rural landscape.

　　In 2023, the growth rate of electricity consumption in the whole society exceeded 6%

　　Electricity consumption data is a barometer of national economic operation. The reporter learned from the China Electricity Council that the growth rate of electricity consumption in the whole society in 2023 was 6.7%. Among them, the electricity consumption of business services, wholesale and retail, accommodation and catering industries has obviously recovered, with a year-on-year growth rate of over 13%. The rapid development of the electric vehicle industry has boosted the electricity consumption of the charging and replacing service industry by over 70% year-on-year.

　　In 2023, China’s "new three" products, such as new energy vehicles, lithium batteries and solar cells, exported a total of 1.06 trillion yuan, exceeding the trillion mark for the first time, with an increase of 29.9%.

　　The equipment manufacturing industry is the heavy weapon of the country and an important part of the real economy. Since 2023, a number of domestic high-end equipment have made breakthroughs in succession, and big countries have frequently "upgraded". The first large domestic cruise ship, Ada? The Modu is currently sailing in the East China Sea. This large domestic cruise ship has successfully completed three commercial voyages since it officially started commercial operation on January 1. Ada? Captain Modu said: "We have tested the limits of everything, our engine and stability. We are very, very confident. It is very stable and very powerful. This means that even in stormy weather or bad weather, the ship is still very stable. "

　　"Ada? The "Modu" cruise ship is currently running at a frequency of 6 to 7 voyages per month, with tickets ranging from 2,000 to 3,000 yuan to more than 10,000 yuan. All the voyage tickets before the Spring Festival have been sold out. In Ida? At the same time that the cruise ship Modu started another voyage, the design scheme of the second domestic large-scale cruise ship called "No.2" is also progressing steadily, and construction has started. The person in charge of the design told the reporter that the "No.2 Ship" with detailed design from 2021 will become Ada? The sister ship of Modu, but with longer length and larger displacement.

　　In 2023, China’s total annual import and export of goods was 41.76 trillion yuan.

　　In 2023, the total import and export volume of goods in China was 41.76 trillion yuan, an increase of 0.2% over 2022. In global trade, cross-border e-commerce has become a new force. According to the latest statistics of the General Administration of Customs, in 2023, the import and export of cross-border e-commerce in China was 2.38 trillion yuan, a year-on-year increase of 15.6%.

　　According to industry insiders, with the rise of new formats such as independent station, cross-border live broadcast and full custody, more and more China enterprises, especially manufacturing enterprises with innovative and iterative capabilities, are selling their products to all parts of the world through cross-border e-commerce platforms.

　　According to the data of Shenzhen Municipal Bureau of Commerce, the number of cross-border e-commerce export enterprises in Shenzhen has exceeded 150,000. In 2023, the import and export volume of cross-border e-commerce in Shenzhen reached 326.53 billion yuan, a year-on-year increase of 74.4%. Driven by cross-border e-commerce, the shipments of many cross-border logistics enterprises in 2023 also reached a record high.

　　According to the latest data from China Federation of Logistics and Purchasing, China’s logistics market will resume growth in 2023. It is estimated that the total social logistics volume will reach 350 trillion yuan in 2023, and the express delivery business volume will reach 132 billion pieces, ranking first in the world for ten consecutive years. The national railway delivered 3.91 billion tons of goods, a record high. Wu Shidan, co-founder and chief marketing officer of a logistics company in Shenzhen, Guangdong Province, said: "Our overall LCL volume in 2023 was 14,000 cabinets, with an average LCL volume of 1,200 pieces a month, which increased by 39% compared with 2022 and tripled compared with 2019. This can be said to be the highest record set by our company since its establishment 13 years ago. "

　　As another heavy special report since the opening of the financial program center of the general station, the series of reports "Looking back from the data" found the answer to China’s sustained economic recovery from solid data; From a real order, I saw the proof that the world is optimistic about China; On the accelerated track, it witnessed the steady and positive momentum of China’s economy.

　　Looking forward to 2024, China’s economy will still be full of confidence and the pace towards high-quality development will be more firm.

Zhan Wen (sixth from left) is with children in Nayong County, Bijie City, Guizhou Province. Image source: South+Client

　　"Principal, mom, when I grow up, I want to be an excellent Communist party member like you." On the evening of July 1st, Zhan Wen, principal of Chebei Primary School in Tianhe District, Guangzhou and lifelong honorary principal of Nayong Tianhe Experimental School in Bijie City, Guizhou Province, received the news of Zhang Ping, a student of Nayong, and she immediately replied, "Baby, I am so proud of you!"

　　"Principal’s mother" is the nickname for Zhan Wen by Nayong students. In May 2018, Zhan Wen was selected to teach in Nayong, during which she took the initiative to apply for extending the teaching time from three months to three years. A few days ago, Zhan Wen was awarded the outstanding Communist party member of Guangdong Province.

　　"After retirement, I want to go back to Nayong Tianhe Experimental School and build the school better." Zhan Wen said that she wants to bring more love to Nayong so that children can get a better education.

　　From "female security guard" to "principal and mother"

　　On May 17, 2018, Zhan Wen embarked on a journey of teaching and arrived at the No.1 Primary School in Nayong County. Looking at crowded classrooms and timid children, Zhan Wen has mixed feelings-how to improve the hardware? How to close the distance with children?

　　Zhan Wen learned that many children are left-behind children and are more introverted. She offered to go to the school first, hoping to get familiar with the children as soon as possible. At 7: 30 every morning, Zhan Wen appeared at the school gate on time and gave a high-five hug to the students who arrived at school. "Hello, good morning!" "

　　A child said that there was an enthusiastic "female security guard" at the school. In the louder and louder greetings, the children became more and more sunny. They lined up with high-fives and took the initiative to say hello.

　　On one occasion, Zhan Wen couldn’t get to school on time because of physical discomfort. Later, a classmate put a letter into her hand, which contained such a sentence: "I have a good teacher, don’t hurt her in time!" " Zhan Wen’s eyes are wet when reading the letter.

　　Later, the local government introduced various resources to participate in the assistance work, and the appearance of the first primary school in Nayong County changed greatly soon. The school built three new playgrounds, and the number of students in each class was controlled within 55.

　　Zhan Wen made teaching AIDS, taught children to draw mind maps, write math diary, and make mathematical manuscripts, which made abstract knowledge concrete, and children became more and more interested in mathematics. Zhan Wen has gradually become the "principal and mother" of children. After the expiration of the three-month teaching period, Zhan Wen applied to extend the teaching time.

　　Let more teachers and children "dare to dream"

　　Returning to Nayong again, Zhan Wen’s role has also changed from the vice president of Nayong County No.1 Primary School to the member of the party group and deputy director of Nayong County Education Science and Technology Bureau. "Poverty alleviation first helps wisdom." After taking up his new post, Zhan Wen spent more than a year traveling around more than 500 schools in Nayong County, discussing the school-running concept and orientation with the principal, and recording the needs of the school.

　　She built nine "dream classrooms" worth 1.8 million yuan for Nayong, so that more teachers and children have the confidence to "dare to dream". She connected caring people from all walks of life and won various material donations for dozens of weak schools in Nayong County.

　　"In addition to the improvement of hardware, it is more important to improve the level of local teachers and improve the soft power of education." Zhan Wen said that, therefore, she organized 56 trainings such as "Spark Plan" and "Positive Education", and trained more than 9,000 teachers to help teachers broaden their horizons.

　　In 2019, Tianhe District invested 42.5 million yuan to build Nayong Tianhe Experimental School. In December of the same year, Zhan Wen served as the first principal of Nayong Tianhe Experimental School, and took on the heavy responsibility of education for 1,600 students who moved out of poverty. Zhan Wen first contacted a number of enterprises to donate equipment and materials for the school, and won a love donation of more than 2 million yuan.

　　In order to expand the coverage of quality education resources, Zhan Wen took Nayong Tianhe Experimental School as the base, and set up seven schools and a kindergarten in Nayong County, including the No.1 Primary School, into a "7+1 pigeon blossom" learning community with resource sharing, professional mutual promotion and group development.

　　After three years of teaching, Zhan Wen passed on the love from Guangzhou to the children in Nayong, leaving Nayong with a model school for ex situ poverty alleviation and relocation, 118 principals trained by Zhan Wenming’s principal pilot studio, a group of teachers with dreams, and the enterprising spirit and hard work of teachers in party member, Guangzhou.

Jian Zhi [2014] No.111 　　

Housing and Urban-Rural Construction Departments of all provinces and autonomous regions, Construction Committees of municipalities directly under the Central Government (diplomatic relations committees) and Construction Bureau of Xinjiang Production and Construction Corps:

　　In order to implement the requirements of relevant documents in the State Council, further strengthen the management of construction safety production, implement the main responsibility of enterprise safety production, and standardize the evaluation of construction safety production standardization, our department has formulated the Interim Measures for the Evaluation of Construction Safety Production Standardization. Is issued to you, please actual, conscientiously implement.

Ministry of Housing and Urban-Rural Development

July 31, 2014

Interim Measures for Standardization Evaluation of Construction Safety Production

　　Chapter I General Principles

　　Article 1 In order to further strengthen the management of safety production in construction, implement the main responsibility of safety production in enterprises, and standardize the standardized assessment of safety production in construction, these Measures are formulated according to the Notice of the State Council on Further Strengthening the Work of Safety Production in Enterprises (Guo Fa [2010] No.23) and the Opinions of the State Council on Adhering to Scientific Development and Safe Development to Promote the Continuous, Stable and Better Situation of Safety Production (Guo Fa [2011] No.40).

　　Article 2 The term "standardization of production safety in construction" as mentioned in these Measures refers to that construction enterprises implement construction safety laws, regulations and standards in construction activities, establish the responsibility system for production safety in enterprises and projects, formulate safety management systems and operating procedures, monitor sub-projects with greater risks, investigate and control potential safety hazards, and keep people, machines, objects and environment in a safe state all the time, thus forming a safety management mechanism of process control and continuous improvement.

　　Article 3 The standardized evaluation of construction safety production mentioned in these Measures includes the standardized evaluation of construction project safety production and the standardized evaluation of construction enterprise safety production.

　　Construction projects refer to new construction, expansion and reconstruction of housing construction and municipal infrastructure projects.

　　Construction enterprises refer to general contracting and professional contracting enterprises engaged in building, expanding and rebuilding houses and municipal infrastructure projects.

　　Article 4 The competent department of housing and urban-rural construction in the State Council shall supervise and guide the national standardization assessment of construction safety production.

　　The competent department of housing and urban construction of the local people’s governments at or above the county level shall be responsible for the standardization assessment of construction safety production within their respective administrative areas.

　　The competent department of housing and urban construction of the local people’s government at or above the county level may entrust the construction safety supervision institution to implement the standardized assessment of construction safety production.

　　Fifth construction safety production standardization evaluation work should adhere to the principles of objectivity, fairness and openness.

　　Sixth to encourage the use of information technology to carry out standardized assessment of construction safety production.

　　Chapter II Project Evaluation

　　Article 7 A construction enterprise shall establish and improve a project safety production management system with the project leader as the first responsible person, perform safety production duties according to law, and implement project safety production standardization.

　　Where a construction project is subject to general contracting, the general contracting unit shall take overall responsibility for the standardization of project safety production. The general contractor of construction shall organize professional contractors to carry out the standardization of project safety production.

　　Article 8 A project shall set up a project safety production standardization self-evaluation organization composed of general construction contractors and professional contractors, and carry out the safety production standardization self-evaluation work mainly according to the Standard for Safety Inspection of Building Construction (JGJ59) every month during the project construction.

　　Ninth construction enterprises safety production management institutions shall regularly supervise and inspect the standardization of project safety production, and the inspection and rectification shall be included in the project self-evaluation materials.

　　Tenth construction and supervision units shall supervise and inspect the standardization of project safety production implemented by construction enterprises, and review and sign opinions on the self-evaluation materials of construction enterprises.

　　Eleventh of the construction project safety supervision of housing and urban construction departments or its entrusted construction safety supervision institutions (hereinafter referred to as the "project evaluation subject") is responsible for the standardization of production safety evaluation of construction projects.

　　Article 12 The subject of project evaluation shall carry out standardized evaluation of safety production for construction projects that have gone through construction safety supervision procedures and obtained construction permits.

　　Thirteenth project evaluation subjects should carry out the project evaluation work simultaneously when implementing daily safety supervision of construction projects, and guide and supervise the project self-evaluation.

　　Fourteenth after the completion of the project, before the completion acceptance, the construction enterprise shall submit the project safety production standardization self-evaluation materials to the project evaluation subject.

　　Project self-evaluation materials mainly include:

　　(a) the project construction, supervision, construction general contracting, professional contracting and other units and the main person in charge of the project directory;

　　(two) the project mainly based on the "building construction safety inspection standards" (JGJ59) and other self-evaluation results and project construction, supervision unit audit opinions;

　　(three) during the project construction due to safety in production by the competent department of housing and urban construction rewards and punishments (including rectification within a time limit, rectification, informed criticism, administrative punishment, notification of praise, recognition and reward, etc.);

　　(four) the project production safety accidents;

　　(five) other materials stipulated by the competent department of housing and urban construction.

　　Article 15 After receiving the materials submitted by the construction enterprises, if the project evaluation subjects meet the requirements after inspection, they shall evaluate the standardization of project safety production based on the project self-evaluation and combined with the daily supervision, and issue a notice of project evaluation results to the construction enterprises within 10 working days.

　　The evaluation results are excellent, qualified and unqualified.

　　The notification of project evaluation results should include the information of project construction, supervision, construction general contracting, professional contracting and other units and their project principals.

　　If the evaluation result is unqualified, it shall explain the reasons and the responsible units that are unqualified in the project evaluation result notice.

　　Sixteenth construction projects in any of the following circumstances, the standardization of production safety assessment is unqualified:

　　(a) failing to carry out the project self-evaluation work in accordance with the provisions;

　　(two) the production safety accident;

　　(three) due to the existence of security risks in the project, the competent department of housing and urban construction has stopped work for rectification twice or more within one year;

　　(four) other circumstances stipulated by the competent department of housing and urban construction.

　　Seventeenth provincial housing and urban construction departments can determine the excellent standard of safety production standardization of construction projects in combination with the actual situation in the region.

　　The number of construction projects assessed as excellent by standardization of production safety shall, in principle, not exceed 10% of the number of projects to be completed this year in the area under its jurisdiction.

　　Eighteenth project evaluation subject shall promptly announce to the public the results of the standardized evaluation of safety production of construction projects within their respective administrative areas, and report them to the provincial housing and urban construction departments step by step.

　　For the cross-regional construction project undertaken by a construction enterprise, the provincial-level housing and urban-rural construction department where the project is located shall timely transfer the evaluation results of the project to the provincial-level housing and urban-rural construction department where the enterprise is registered.

　　Article 19 If the construction enterprise fails to submit the project self-evaluation materials when the project is completed and accepted, it shall be deemed as unqualified in the project evaluation.

　　Chapter III Enterprise Evaluation

　　Twentieth construction enterprises should establish and improve the enterprise safety production management system with the legal representative as the first responsible person, perform the duties of safety production according to law, and implement the standardization of enterprise safety production.

　　Article 21 A construction enterprise shall set up an enterprise safety production standardization self-evaluation organization, and carry out the enterprise safety production standardization self-evaluation work every year mainly according to the "Safety Production Evaluation Standard for Construction Enterprises" JGJ/T77.

　　Article 22 The competent department of housing and urban-rural construction or the construction safety supervision institution entrusted by it (hereinafter referred to as "the subject of enterprise evaluation") that issues safety production licenses to construction enterprises shall be responsible for the standardized evaluation of safety production of construction enterprises.

　　Article 23 The subject of enterprise evaluation shall carry out standardized evaluation of safety production for construction enterprises that have obtained the safety production license and the license is valid.

　　Twenty-fourth enterprise evaluation subject should carry out the standardization evaluation of enterprise safety production at the same time when implementing dynamic supervision on the safety production license of construction enterprises, and guide and supervise the construction enterprises to carry out self-evaluation work.

　　Twenty-fifth construction enterprises in the process of extending the safety production license, it shall submit the enterprise self-evaluation materials to the enterprise evaluation subject.

　　Enterprise self-evaluation materials mainly include:

　　(a) enterprise project ledger and project evaluation results;

　　(two) the enterprise mainly based on the "construction enterprise safety production evaluation standard" JGJ/T77 and other self-evaluation results;

　　(three) enterprises in the past three years due to safety in production by the competent department of housing and urban construction rewards and punishments (including informed criticism, administrative punishment, notification of praise, recognition and reward, etc.);

　　(four) the production safety accident of the project undertaken by the enterprise;

　　(five) other materials prescribed by the competent department of housing and urban construction at or above the provincial level.

　　Article 26 After receiving the materials submitted by the construction enterprise, if the enterprise evaluation subject meets the requirements after inspection, it shall evaluate the standardization of enterprise safety production based on the enterprise self-evaluation, the evaluation results of enterprise construction project safety production standardization, and the dynamic supervision of safety production license, and issue a notice of enterprise evaluation results to the construction enterprise within 20 working days.

　　The evaluation results are excellent, qualified and unqualified.

　　The notice of enterprise evaluation results shall include the information of the enterprise evaluation year and the main person in charge of the enterprise.

　　If the evaluation result is unqualified, the reasons shall be explained and ordered to make rectification within a time limit.

　　Twenty-seventh construction enterprises in any of the following circumstances, the standardization of production safety assessment is unqualified:

　　(1) Failing to carry out the enterprise self-evaluation work as required;

　　(two) the project undertaken by the enterprise in the past three years has a major and above production safety accident;

　　(3) The unqualified rate of the completed projects undertaken by the enterprise in the past three years exceeds 5% (the unqualified rate refers to the ratio of the number of completed projects undertaken by the enterprise as the main body responsible for unqualified project evaluation in the past three years to the number of completed projects undertaken by the enterprise);

　　(four) other circumstances stipulated by the competent department of housing and urban construction at or above the provincial level.

　　Twenty-eighth provincial housing and urban construction departments can determine the excellent standard of safety production standardization of construction enterprises in combination with the actual situation in the region.

　　The number of construction enterprises with excellent safety production standardization assessment shall, in principle, not exceed 10% of the number of enterprises that intend to apply for the extension of safety production license this year.

　　Twenty-ninth enterprise evaluation subject shall promptly announce the results of standardized evaluation of safety production of construction enterprises to the public.

　　For construction enterprises undertaking cross-regional construction projects, the provincial-level housing and urban-rural construction department where the project is located can evaluate the enterprise with reference to these measures, and the evaluation results will be promptly transferred to the provincial-level housing and urban-rural construction department where the enterprise is registered.

　　Thirtieth construction enterprises in the process of extending the safety production license did not submit the enterprise self-evaluation materials, as the enterprise evaluation is unqualified.

　　Chapter IV Reward and Punishment

　　Article 31 The standardized evaluation results of construction safety production shall serve as an important reference for relevant government departments to conduct performance evaluation, credit rating, integrity evaluation, evaluation first, investment and financing risk assessment, insurance rate fluctuation, etc.

　　Thirty-second government investment projects bidding should give priority to the construction enterprises and project leaders who have outstanding achievements in the standardization of construction safety production.

　　Thirty-third housing and urban construction departments shall record the standardization assessment of construction safety production in the safety production credit file.

　　Article 34 For construction enterprises that fail to pass the standardized assessment of safety production, the competent department of housing and urban-rural construction shall order them to make rectification within a time limit, and review their safety production conditions when the enterprises apply for the extension of safety production licenses. If they meet the safety production conditions after rectification, the results of standardized assessment of safety production will be "qualified after rectification" and a safety production license will be issued; No longer have the conditions for safe production, shall not issue a safety production license.

　　Article 35 For construction enterprises and projects that fail to pass the standardized assessment of production safety, the competent department of housing and urban-rural construction shall, when the main person in charge of the enterprise and the person in charge of the project handle the extension of the certificate of safety production assessment, order them to re-examine within a time limit, and issue a certificate of safety production assessment to those who pass the re-examination; Those who fail to pass the re-examination shall not be issued with a certificate of safety assessment.

　　Article 36 If any of the following circumstances is found in the construction enterprises and projects that have passed or are excellent in the standardized assessment of safety production, the original results of standardized assessment of safety production shall be revoked by the assessment subject, which shall be directly assessed as unqualified, and the relevant responsible units and personnel shall be punished according to law.

　　(1) The submitted self-assessment materials are fraudulent;

　　(two) omission, misrepresentation, concealment of production safety accidents;

　　(three) there are other illegal acts in the evaluation process.

　　Chapter V Supplementary Provisions

　　Thirty-seventh provinces, autonomous regions and municipalities directly under the central government, the competent department of housing and urban construction may formulate detailed rules for implementation according to these measures and report them to the competent department of housing and urban construction in the State Council for the record.

　　Article 38 These Measures shall come into force as of the date of promulgation.　

Perhaps the most impressive thing in Marvel Comics’s Iron Man movies is not Tony Stark’s cool Iron Man armor, but his artificial intelligence housekeeper-Jarvis.

In the film, "Jarvis" can be described as an AI housekeeper who helps Tony manage his super high-tech mansion.

Tony only needs to give an order by voice, and Jarvis can complete operations from opening the door and turning off the lights to booking a hotel to buy things, and even help Tony solve scientific problems.

Eleven years ago, in 2008, the first film of Iron Man was released. In the same year, the iPhone 3G was released, and people’s legs in the era of mobile Internet were just raised. When the Bluetooth headset was still a high-end gadget, Jarvis, a powerful artificial intelligence housekeeper, inevitably gave people a very sci-fi feeling.

At that time, I was wondering if I could have the opportunity to experience this powerful and caring AI assistant in my life. Considering the technical level at that time, I couldn’t help feeling that this was a "lifetime" flag.

Now more than ten years have passed, and the tide of mobile internet has completely changed people’s lives. True wireless Bluetooth headsets have also become a "street commodity" for everyone, and AI and loT have also become nouns that people talk about every day.

The kind of artificial intelligence housekeeper shown in the first part of Iron Man has also become not far away from us. In recent years, the concept of smart home has become more and more popular, and more and more related smart home solutions have become mature. I also began to think about buying some smart homes for my family. The first thing is of course to buy a smart speaker as the control center.

Smart speaker is the control center of smart home.

As we approach double 11, it’s natural to take a look at the discounts on smart speakers of major brands. Open the Tmall APP, the global carnival venue, and search for "smart speakers" to find that the Tmall Elf series products that I have been paying attention to before have great preferential strength during my stay in double 11.

At present, the common smart home solutions include Tmall Elf, Xiaomi Xiaoai and Apple Homekit. The first thing I excluded was Apple’s Homekit. Homekit’s smart home products are not only expensive but also extremely rare, and are rarely used in China. Secondly, Xiao Ai is excluded. Although Xiaomi’s smart home system is relatively perfect, Xiao Ai’s intelligence is shameful and there are many restrictions, which gives people the feeling that they are using a simple language remote control instead of a warm and intimate artificial intelligence housekeeper. Moreover, Xiao Ai’s smart home appliances are mainly Xiaomi eco-chain products, and they do not support mainstream first-line home appliance brands.

Homekit products are more expensive.

To be honest, the reason for choosing Tmall Elf is mainly the price. The price of Tmall Elf after double 11 discount is really very cheap, and some products also support the interest-free flower buds, which is also very intimate for people like me. Of course, the reason for choosing Tmall Elf is not only because of the low price, but also because of the rich smart home ecology of Tmall Elf.

Tmall elf AI alliance

Buying a smart home means buying an ecology, because from the moment you buy the first device, you have chosen this ecology. In the later period, you can only buy home appliances in this ecology, so it is very important to choose a good smart home ecology. The smart home ecology of Tmall Elf is officially called "Tmall Elf AI Alliance" by Tmall. One big difference from some manufacturers is that Tmall Elf is an open smart home ecology, except for Tmall’s own brand smart home. Many first-line big-name home appliances support Tmall Elf. At present, Tmall Elf can connect more than 40 categories, more than 600 brands and more than 2,100 models of smart devices, covering more than 70% of smart devices. .

Tmall Elf can connect more than 2,100 smart devices.

Unlike some smart speakers that act as "language remote controllers", Tmall Elf is very powerful in intelligence. In addition to the basic functions such as controlling the home to switch on and off some lights, commanding the sweeper, remotely controlling the air conditioner, inquiring about common information, alarm clock, etc., Tmall Elf can also achieve advanced skills such as taking the initiative to greet, playing voice games and accompanying children to read books.

Combined with Alibaba’s powerful e-commerce ecology, Tmall Elf can even charge phone bills, shop and even order food under voice, and truly become a qualified "intimate housekeeper".

Although the smart speaker is now more responsible for the task of smart home control center, its main business is still as a speaker. As an AI housekeeper, Tmall Elf is also a qualified speaker. Even if the current price of Tmall Elf series is less than 100 yuan, the sound quality has not been ignored.

The sound system of Tmall Elf Sugar Cube R supports DTS technology certification, and has a high-specification full-frequency NdFeB speaker unit, which has ultra-wide frequency response and ultra-low unparalleled low distortion. With a passive bass unit, the low frequency is more impactful. Equipped with DTS sound quality through professional tuning of golden ears, making the sound effect achieve the best effect.

As one of the largest audio content platforms in Chinese, Tmall Elf has the first tens of millions of its own music copyright library in the field of intelligent hardware, and directly signed cooperation agreements with many well-known copyright parties/key IP content to meet the content needs of different users. To give a simple example, for example, if you want to listen to a song, other smart speakers may not be able to play this song because of copyright issues, and the probability of this happening in Tmall Elf is extremely low.

Tmall Elf Sugar R Smart Speaker

Double 11 Tmall got the price: 79 yuan

Tmall Elf Sugar R is a smart speaker with high cost performance for Tmall Elf. You can experience the rich Tmall Elf ecology at a price of less than 100 yuan. The original price of Tmall Elf Sugar R is 199 yuan on weekdays, and the special price of double 11 is the same day.79 yuanAt the same time, it supports the 400-50 shopping allowance. Users who complete the order and payment in the first two hours of the same day (0: 00: 00-1: 59: 59 on the 11th) in double 11 have the opportunity to obtain the test drive qualification of Volvo polestar charter wine worth 3,888 yuan (8 in total).

Tmall Elf X1

Double 11 Tmall got the price: 199 yuan.

Tmall Elf X1 is a smart speaker with main performance. In addition to its rich Tmall Elf ecosystem, Tmall Elf X1 is unambiguous in hardware configuration. In addition to the powerful core with quad-core architecture and a 5W6Ω full-range speaker, in order to better pick up sound, Tmall Elf X1 is equipped with six microphones distributed around the top of the fuselage, no matter which direction you are in the speaker, Tmall Elf X1 can pick up your voice commands timely and accurately. The original price of Tmall Elf X1 was 499 yuan, and double 11 went straight to 300 yuan.The hand price is 199 yuanGrab the spot in advance.

At present, Tmall Elf X1 is being sold in the official flagship store of Tmall Elf. Interested friends can purchase it by poking it directly. double 11 went straight to 300 yuan and got a price of 199 yuan.

Tmall jingling QUEEN beauty cosmetics Jing

Double 11 Tmall got the price: 399 yuan.

Tmall Fairy QUEEN Beauty Mirror is a "cross-border" product with artificial intelligence implanted in the cosmetic mirror. It not only has good lighting effect and elegant design, but also has all the functions of AI smart speakers, such as listening to music, controlling home appliances, playing audio books, charging phone bills, shopping, forecasting weather, etc., and can definitely become your intimate housekeeper in daily life.

This 8-inch mirror has 64 lamp beads, forming a complete circular light source, with a brightness of 1100lux, which is consistent with the jewelry counter in mainstream shopping malls. It has set 3 color temperatures and 9 lighting effects. In addition, the Tmall Elf Queen uses the full spectrum and LED light source to restore the true color, so that the light of the Tmall Elf Queen can be kept in a state of not dazzling care, which is better enough to protect the eyesight.

The original price of Tmall Elf QUEEN Beauty Mirror is 699 yuan.Double 11 special price is 449 yuan., you can use 400-50 shopping allowance on the same day, and you only need to get the price.399 yuanCopy the reserve price for the whole year, and you will receive a cosmetic set with the value of 600 yuan if you complete the order and payment 2 hours before the day of double 11 (0: 00: 00-1: 59: 59 on the 11th).

》》》》》》》》》》》》》》》》》》》

　
　
　

Cctv newsAccording to the official micro-news of the Ministry of Transport, the data from the the State Council Joint Prevention and Control Mechanism Spring Festival travel rush Work Class shows that on January 27th (the 21st day of Spring Festival travel rush, the sixth day of the first lunar month), the national railways, highways, waterways and civil aviation sent 50.92 million passengers, up 16.9% from the previous month, down 46.7% from the same period in 2019 and up 83.1% from the same period in 2022. Among them:

> > The national railways sent 12.185 million passengers, up 18.4% from the previous month, down 3.6% from the same period in 2019 and up 34.6% from the same period in 2022.

> > The highway sent 36.28 million passengers, up 18.1% from the previous month, down 54.3% from the same period in 2019 and up 114.4% from the same period in 2022.

> > The waterway sent 735,000 passengers, down 24.9% from the previous month, down 55.3% from the same period in 2019 and up 53.5% from the same period in 2022.

> > Civil aviation sent 1.72 million passengers, up 9.0% from the previous month, down 15.1% from the same period in 2019 and up 39.8% from the same period in 2022.

The total traffic of expressways in China is 62.592 million vehicles. Among them, the number of passenger cars was 60.291 million, up 10.8% from the previous month, up 32.0% from the same period in 2019 and up 29.7% from the same period in 2022.