分类： erihgetrg

The brand was put on July 3, 2021, and the production date of the car was a new car in May 2021.

I bought it and put it home for a month before riding it. Because there is no time to ride! When the new car is bought back, the speed has never exceeded 70 during the running-in period according to reasonable requirements, and it is gentle running-in! Change the oil for the first time at 600 km! Change the oil for the second time in 1300 kilometers! Change the oil for the third time in 1800 kilometers! All engine oils are original engine oils!

But it’s about 2500 kilometers away! I found that the car sometimes just roared! No matter how big the throttle speed is, it will always be 80 kilometers per hour! I have been to 4S shop many times! Can’t give a result! And then it just goes away!

I bought the car for more than a month! The logo began to melt in the sun.

In the third month, the screw of shock absorption began to rust, and the pump began to rebound when braking! (The 4S shop sprayed me with some rust remover and left it alone.) The brake line of the brake light began not to rebound! At first, I thought the brake switch was broken! Another one! Later, it was discovered that it was the brake line! It’s covered with rust!

The shock absorber began to leak oil four months ago, and it was found in the GZ group at that time! Basically, many riders have oil leakage.

After driving 11 thousand kilometers, the line of the odometer broke and the frame rusted.

I drove thirteen thousand kilometers! The big and small dental discs are all sharpened! The chain is completely scrapped! . The rear tire has been worn slippery! The road is a little slippery! I dare not drive! You have to change your tires before you dare to ride.

It’s also 13 thousand kilometers! Because the speed is always unable to get up! I went to the 4S shop and changed the original clutch plate! It cost hundreds of dollars. Still no use! Still fast and slow! In this regard! I gave up, too!

Some time ago! The brake pump is completely scrapped! Open it. It’s rusted inside. At 21,000 kilometers, there was an abnormal noise in the exhaust pipe! It feels like there are several screws in it! Bang bang! It costs more than 900 to go to the 4S shop! I haven’t changed Nepal yet!

Want to wash the car tonight! Found the decorative cover under the fuel tank! The position of the screw mouth! I don’t know why it is broken! It looks like it was shattered! I took this car! It is really rubbish!

There are still many photos that have not been saved! ! ! Hey! Look at it and get angry! !

In order to further understand the recycling situation of renewable resources in Changzhou, promote waste reduction and improve the recycling rate of renewable resources in Changzhou, this survey was conducted from June 27, 2022 to July 27, 2022, and the results are now fed back as follows:

1. How old are you? multiple choice

7.89% are under 18 years old.

18-35 years old accounted for 50%

36-59 years old accounted for 34.21%

7.9% are aged 60 or above.

2. What is your educational level? multiple choice

Junior high school and below accounted for 13.16%

Technical secondary schools and high schools account for 13.16%

College accounts for 23.68%

Bachelor degree or above accounts for 50%

3. What is your occupation? multiple choice

Students account for 13.16%

7.89% are freelancers.

Employees in enterprises and institutions account for 55.26%.

Farmers account for 5.26%

Others accounted for 18.43%

4. What are the renewable resources (recyclables) generated in your home? multiple-choice question

Waste paper accounts for 97.37%

Waste plastics accounted for 81.58%

Scrap metal accounts for 71.05%

Waste glass accounts for 26.32%

Waste textiles accounted for 63.16%

Electronic waste accounts for 42.11%

Others accounted for 15.79%

5. Do you sort and collect recyclables separately? multiple choice

Will account for 63.16%

Will not account for 36.84%

6. What do you usually do with the recyclables at home? multiple choice

52.63% were sold to waste recycling vendors by themselves.

23.68% were put into recycling bins.

Directly thrown into the trash can accounted for 21.05%

2.64% were given to cleaning staff for disposal free of charge.

7. How long do you usually deal with recyclables? multiple choice

26.32% per day.

39.47% when piled up to a certain amount.

Cleaning once a week accounts for 15.79%

Cleaning once a month accounts for 13.16%

Others account for 5.26%

8. Do you pay attention to the price when selling recyclable materials? multiple choice

Yes, if the price is not suitable, it will not be sold, accounting for 23.68%.

No, as long as the recycling is timely and reasonable, the price does not matter, accounting for 28.95%.

Expecting a unified market price accounts for 47.37%.

9. Do you pay attention to weight when selling recyclable materials? multiple choice

Yes, the accuracy of measuring tools accounts for 76.32%.

No, I don’t care, the weight is not much different, accounting for 23.68%

10. What is the reason why you don’t want to sell the renewable resources in your home? multiple-choice question

Less inventory at home accounts for 36.84%

Selling is troublesome, accounting for 52.63%

The profit is less than 18.42%

Unclear recycling location accounted for 39.47%.

Others accounted for 13.16%

11. In your opinion, does the mixture of recyclable materials in domestic garbage have a great impact on the environment? multiple choice

Great influence, accounting for 71.05%

The impact generally accounts for 28.95%

No impact accounted for 0%

12. What’s your opinion about the recycling of renewable resources? multiple choice

It is necessary to account for 63.16%

It should be advocated to account for 34.21%

It doesn’t matter, accounting for 2.63%

13. In your community, what is the frequency of regular and fixed-point publicity activities for renewable resources? multiple choice

Once a week accounts for 10.53%

Once a month accounts for 7.89%

Once every six months, accounting for 7.89%

Once a year accounts for 7.89%

Unclear accounted for 65.8%

14. Which of the following measures do you think will help improve the recycling rate of renewable resources? multiple-choice question

68.42% of newly-built renewable resources outlets are operated by specialized recycling personnel.

81.58% of the residents can sell themselves by putting in intelligent recycling bins for renewable resources.

Increase publicity, regularly carry out recycling days in the community, and trade recyclable materials through mobile recycling points.　

Accounting for 73.68%

57.89% of them made an appointment by phone or platform for home recycling.

Others account for 5.26%

Second, the analysis of the survey results

In this online survey, respondents aged 18-35 account for 50%, and most of them have bachelor degree or above, accounting for 50%. According to the survey, 63.16% of the respondents think that they will sort and collect recyclable materials, and 52.63% and 47.37% will sell and dispose of them in time. In the question of "What are the renewable resources generated at home", 97.37% chose waste paper, 81.58% chose waste plastic, 71.05% chose waste metal, 42.11% chose electronic waste, and 26.32% chose waste glass and 63.16% chose waste textiles respectively. In the frequency of recycling, 26.32% of the respondents chose "every day", while 39.47% chose "when stacked to a certain amount". In the question of "whether to pay attention to the price when selling recyclable materials", most people choose "expecting a unified market price", accounting for 47.37%; At the same time, in the question of whether to pay attention to the weight when selling recyclable materials, 76.32% of the respondents hope that the measuring tools should be accurate. 65.8% of the participants are not clear about the frequency of regular and fixed-point publicity activities on renewable resources carried out by the community.

III. Opinions and suggestions

(1) Accelerate the construction and improvement of the recycling system for low-value recyclables. At the collection end, with the relevant system of garbage classification, the low-value recyclable collection points with wide coverage, various forms, convenient and efficient management will be laid out in the traditional form and the "internet plus recycling" model, and residents will be gradually guided to form the habit of garbage classification and recycling; Establish and improve supporting management systems such as classified collection, transportation and transit to ensure the stable operation of the recycling system; Increase the cultivation and development of related industries for back-end reuse, open up channels for back-end processing and utilization, and drive the front-end with the back-end.

(two) to increase publicity and guidance for residents. Various forms of publicity, such as poster display boards, publicity and training, and community activities, are adopted to vigorously publicize the significance of recycling renewable resources, popularize the knowledge of low-value recyclables, and call on residents to actively participate in classified recycling. Convene party member residents who are enthusiastic about public welfare to form classified recycling instructors and volunteers, continuously improve the level of citizens’ awareness through various forms of publicity, and lay a solid foundation for social awareness.

(3) Consolidate and improve the supporting policies for recycling renewable resources. Industry authorities should speed up the establishment and improvement of relevant laws and regulations to ensure that there are laws and regulations to follow in the recycling of renewable resources, and support funds are in place.

Special feature of 1905 film network Compared with the films of the past few weeks, the new films released last week seem a little "stingy", mostly based on love sketches and youth literary films.

　

Previously, many people called March this year "Chinese Literature and Art Month". Not only did Seimi Zhang’s film films and well-received first films compete in the same period, but also those who won two Silver Bear Awards in Berlin chose to start the nationwide screening last Friday.

　

For many fans, this is a busy weekend. There is an illusion that I see a table of delicious food, but I don’t know how to put chopsticks.

　

But in fact, these three films didn’t get much attention in the market. On the contrary, Taiwan Province’s love movie, which was ignored by many people in the early stage, became a dark horse in the schedule, and its rising trend surpassed Marvel Comics’s masterpieces.

　

A Sader Story Than Sadness has exceeded 400 million at the box office.

On the first weekend of release, "Over the Spring" grossed less than 7 million. If the low box office of this film is caused by the weak card company, then "On the Balcony" under the banner of Zhou Dongyu, the box office is even more bleak, even less than 4 million.

In Berlin, "crying down a piece of Chinese and foreign media" won 3.095 million box office after three days of screening. Compared with expectations, the whole is still relatively dull.

　

Looking back at the beginning of 2019, it set a box office record for domestic art cinema, but it hasn’t finished the first quarter yet. It seems that the overall data plummeted like the one-day box office of The Earth. Some people even jumped out to question the propaganda of "Spring Festival" and "Balcony". We can’t help asking: what should we do to promote literary films?

What about the "splash" in "On the balcony" and "Over the Spring"?

　

In fact, it is difficult to define what is a literary film. However, in the eyes of the public, it seems that a consensus has been formed, referring to the kind of movies with certain minority feelings and great desire to express. This kind of film theme is generally closer to realism, which is not smooth in the market, and is finally considered "difficult to understand" by the audience.

　

However, with some small achievements in recent years, more and more people have seen the dawn of literary films.

To paraphrase Xú Zhēng, now is the spring of good movies.

Stills of Gang Rinpoche

However, the market for literary films is not so smooth. It used to be said that "the smell of wine is not afraid of the depth of the alley", but now good works still need to be spread, not treasured. No matter how good a work is, it needs publicity. Only with proper publicity can it be seen by more people.

　

If the publicity of "Balcony" and "Spring Festival" is resumed, it is actually very simple, that is, traditional material release, holding a press conference and screening activities. If the keywords of the two films are extracted from the propaganda, that is — —

　

"Over Spring": Different Youth Films, Qualities and First Works

On the Balcony: Zhou Dongyu, Film Movie, Secret Love.

These keywords seem too bland for the ordinary audience.

On the other hand, the online word-of-mouth of the two films, "Over the Spring" Douban scored 8.0, Cat’s Eye movie scored 8.1, and Taobao Film scored 8.3; The score of "On the Balcony" is relatively dull: 6.1 for Douban Film, 5.2 for Cat’s Eye, and 6.1 for Taobao Film, which is hovering on the passing line as a whole.

　

For many people, at least "Over the Spring" can rely on word-of-mouth marketing to make the film discovered by more audiences. But who knows, in the end, it caused a group of people in the industry to be "dissatisfied", and some people even complained that this was "comic book propaganda".

"Spring and Balcony are not grounded enough this time." Xiao M, who has been doing propaganda planning for 2 years, said. "In fact, the publicity of" Over the Spring "is very hard, but it lacks a key marketing event."

　

Indeed, the story sadder than sadness in the same period did not receive much publicity, and even the publicity period was shorter than the other two.

However, after the film was released, the propagandist followed the propaganda method of Ex-3. On new media platforms such as Tik Tok, it featured the topic of "Bring a paper towel to watch a story sadder than sadness", and promoted a group of female viewers who were immersed in sad emotions after watching the film, sitting and sobbing with subtitles, which had a good "sinking" effect.

Not only that, but some people even spit out that "the announcement of" Over the Spring "is really a long story. Seeing that the box office is not working, it began to release materials to play erotic edge balls. Such a good scene in the film has become a gimmick."

In fact, this kind of "eye-catching" is not what they do. Xiao Dianjun learned from the propagandist of "Over the Spring" that these comments are excerpted from netizens’ comments.

　

"I have seen people praising this scene in my circle of friends and WeChat official account, and they did use similar language. Moreover, if the film picks up the original comments of netizens, it is actually not a spontaneous erotic edge ball. I do propaganda myself, and from the marketing point of view, I follow the trend. I can understand this way and think that more people can pay attention to this movie. " Xiao M further expressed her opinion to Xiao Dianjun. "It may be a bit too much to say that pornography is rubbing. The main paragraph is just a content highlight, not a publicity focus. "

　

In addition to Xiao M, Xiao Yi, who has been engaged in film propaganda and planning for 3 years, also went to see these two films at the weekend and talked about his own views. "First of all, the two films are too small, and they are not subject types that can be accepted by most people. At the same time, I met the phenomenon-level topic movie "A Story More Sad than Sadness". The latter is to make you cry, simple and rude, and it can bring more intuitive feelings than the former two. "

　

Does the literary film come out of the circle, relying on works or marketing events?

　

In terms of box office results, the story sadder than sadness, which was almost zero-publicized in the early stage, was successfully released.

　

So, who is paying attention to movies?

　

According to the survey data of China Film Distribution and Projection Association, the contributors to the box office in China are mainly the post-90s, followed by the post-80s and post-90s. Therefore, the orientation of literary films should not only be an "elite" minority, but a new social youth facing the mainstream public, starting with the mainstream audience.

　

The tonality of content determines that literary films can only be developed in circles, and it seems that it is difficult to find a reproducible marketing method for a while.

　

For the ordinary audience, the cast can certainly attract them into the cinema, but the topic of the film is also an important factor affecting their choice of watching movies. For example, before the release of The Last Night of the Earth, frequent "Kissing New Year’s Eve" on Tik Tok and friends circle will naturally arouse their interest in watching movies.

　

"I think the idea of’ one kiss for the New Year’ is quite good, but this point is too different from the temperament of the film itself." Xiao M said, "In fact, the marketing event of the film should be related to the film content itself, otherwise the audience will definitely’ explode’ when they walk into the cinema and see the actual content."

　

In recent years, all kinds of literary films have been thinking about going out of the circle in various ways. The most typical one is the "kneeling out of the circle" of producer Fang Li in the live broadcast during the release period. Since then, the box office of the film has risen from 3.65 million in the first week to the last 86.9069 million. Although Fang Li’s behavior is not worth promoting, the quality of the film has made it further recognized by the audience.

　

&hellip, a fiery live broadcast platform four years ago and a short video platform in recent years; … The new media industry is full of vitality. For literary films, it is necessary to use the weapons of the media platform to gain public awareness. By using these media, one hot topic after another can be formed, so as to keep the popularity during the film release and draw the audience into the cinema.

　

"The quality of" Over the Spring "is very brilliant. It is actually very clever to promote the main’ different youth films’, but a few years ago, those dog blood youth films have caused many audiences to resist this kind of films. At the same time, it can’t extract the emotional commonness of’ another self’ like that. So the key is that the emotional level cannot reach the audience’s heart. " TT of the film production company said. "I read the script in the early stage and have been paying attention to this movie, but there are colleagues around me who don’t know that this movie is released."

　

It can be seen that it is very important for film marketing to use emotion and culture appropriately, find empathy with the target audience and stir up the topic. When it was released, the propaganda slogan of "buy a movie ticket for parents" was played, and the middle-aged and elderly people were opened up; During the screening of Gang Rinpoche, select the audience of pan-cultural circle who have a deep understanding of pilgrimage … …

　

Of course, the quality of works is the key thing, but in the era of more and more good works, film marketers still have to think of ways to make the "wine fragrance float out of the alley."

With the opening of Universal Studios Beijing, Megatron, the interactive highlight in the park, frequently boarded hot searches, and its verbal properties gained a large number of fans. However, few people know that Megatron in the park is artificially manipulated by a real actor standing on stilts and wearing a mecha. Most people only see the prestige and humor in front of him, ignoring the hardships and helplessness of the actor behind him. In addition to the physical effort and the incomprehension of others, Megatron in the park also received complaints and reports from some tourists because of his classic line "stupid human beings". This article is intended to explore the bitterness and helplessness behind the cool mecha.

　

author　| qianjiang evening news Hour Journalist Liu Qiaoyan Rong Zhang

edit　| Cao Yumeng

source　| qianjiang evening news

The text is 3848 words in total | Estimated reading time is 10 minutes.

△ Photo courtesy of Megatron CFP at Universal Studios Beijing

"Crazy, netizens are crazy, and even Megatron’s mantra has to be reported."

With the opening of Universal Studios Beijing, Megatron, the interactive highlight in the park, frequently boarded hot search. This well-known villain in Transformers captured the hearts of tourists with his huge body and talkative attributes as soon as he appeared. However, its life in China was not so smooth. Just a few days after its opening, there were successive controversies.

According to BRTV Capital Economic Report, Megatron was reported and complained for calling tourists "stupid humans" every day.

But this sentence was originally Megatron’s classic line in Transformers. If you can’t even say this, your mouth is full of love and peace, which really doesn’t conform to Megatron’s original setting in the movie.

In fact, Megatron’s "descent to the world" was a bit miserable. He "killed the crazy autobots" in the movie, but he often acted as the aunt of the neighborhood Committee in Universal Studios Beijing, adjusting the contradiction of tourists jumping in line. After the adjustment failed, there was no way but to regret leaving.

Just a few days ago, a little girl kicked Megatron and went on a hot search. In the face of the "violent behavior" of human cubs, Megatron seemed helpless. Finally, it posed for a photo with the girl’s parents, without the risk of being a villain.

Even in the face of unfriendly gestures from the audience, Megatron can only borrow lines from the movie to deal with it. Finally, Megatron still took a group photo with the tourist as a souvenir, which can be said to be completely out of line.

In fact, it is not so much Megatron as the staff of Universal Studios interacting with tourists. Many netizens speculated that Megatron was AI before, but in fact, it was actually arranged for a staff member to stand on the knee of the mecha like walking on stilts, carrying a 30-pound mecha, artificially controlling the movement and sound, and finally processing it through a voice changer.

Behind Megatron are actually migrant workers like us ordinary people, ordinary lives and shining dreams. Qianjiang evening news Hour News interviewed Wang Ming, the "China Mecha Operator" who once played Megatron. He endowed the Mecha with soul and satisfied people’s infinite imagination of the Mecha, and behind this, there were thousands of runs-in between man and machine.

Wang Ming, 33, once performed in Hangzhou in armor. On September 30th, he told us the secret of Megatron and his little-known professional joys and sorrows.

Megatron is played by people.

There may be voice changing devices and sensors in the mecha.

△ Photo courtesy of Megatron CFP at Universal Studios Beijing

"Megatron in Universal Studios is about 3.3 meters tall. Like us, actors have to step on stilts, with their feet almost at Megatron’s thigh and their heads at the breastplate, artificially manipulating the whole mecha." Wang Ming told qianjiang evening news Hour reporter with a smile.

When Wang Ming first put on the mecha, Universal Studios Beijing had not yet opened. Because he liked Transformers, he first learned about Megatron of Universal Studios Los Angeles. At that time, this field in China was still blank.

With the megatron fire out of the circle, more and more people are beginning to wonder, is artificial intelligence behind this megatron, which is taller than human beings and can pose all kinds of actions at any time, and even has some verbal properties, or is it played by innocent people?

Wang Ming gave the answer that he had been in this business for many years-the role of innocent people.

"One leg weighs almost 20 pounds." Wang Ming revealed that the actor who plays Megatron should stand on the knee or thigh of the mecha like walking on stilts, and complete the action of manipulating the mecha. When performing, the people inside need to wear invisibility cloaks to completely hide the possibility of the human body that can be seen by the naked eye. As for the twisting of the mecha’s head, it is actually the same as the principle of wearing a hat. The actor is equivalent to wearing a mecha’s hat on his head, and the real-time twisting of the mecha’s head is realized through the twisting of his head.

As for how to interact with people around him, Wang Ming explained: "People inside need to look around through the cracks in the mecha. Because the field of vision is narrow, visitors can’t get too close. When preparing for interaction, the people inside need to match the corresponding body movements with language, and the sound is transmitted to the tourists’ ears in real time through the voice changer, thus completing the interaction. "

Wang Ming said that there should be at least sound changing devices, sensors and other equipment in the Megatron Mech of Universal Studios, which should be synchronized with the actors’ performances. As for the internal details, "this is a commercial secret of Universal Studios, and they should not disclose it to the public. In short, it should be a part without artificial intelligence. "

Mecha manipulator

A profession that has no name for the time being

△ Photo courtesy of Megatron CFP at Universal Studios Beijing

Wearing a wearable mecha on his back, he makes all kinds of movements and interacts with people at the same time. At home, people in this line of work can’t find a very suitable word to define their occupation. In the United States, they are called "actors" and "special technicians", but in China, the mecha performance is still in the blank. Wang Ming looked up a lot of information on the Internet, and found a word from science fiction movies, comics and novels to define his occupation-"Mecha Manipulator".

Different from the common name of "actor" in the United States, Wang Ming wants to give life and soul to the cold mecha, and he wants to create a mecha culture that belongs exclusively to China.

At first, Wang Ming’s performances all started with imitation, such as playing bumblebee.

"Here comes the bumblebee!" Often, Wang Ming is surrounded by groups as soon as he appears. Facing the noisy crowd, Wang Ming curled up slightly, put his hands around his head, stepped back and squatted in the corner like a shy child.

All of a sudden, Wang Ming stood up again, raised his right arm, lifted his head slightly, and looked around at a 45-degree angle-this was Wang Ming’s trademark action when he performed "Bumblebee", which meant that it entered a state of "fighting".

After long-term practice, Wang Ming can transform three kinds of sounds freely without a voice changer. As long as the mecha are changed, Wang Ming can be a naughty bumblebee, a powerful Optimus Prime, and a scary Megatron.

In the past few years, Wang Ming has completed thousands of similar performances, with more than 20,000 hours. Wang Ming has heard countless people curiously discuss, "Is there anyone here?" He thought, what would the audience call themselves if they knew there was someone inside? "Wear a mecha? Or the performer? "

General weakness after the performance.

But I feel the heat between people

△ Wang Ming took off his heavy armor

Behind the prestige or interest of the audience is the hardship of a profession that is unknown.

In the first few years, the mecha controlled by Wang Ming were all made of EVA. "It’s not much different from ordinary clothes." At the beginning of 2019, he came into contact with NK01, the first exoskeleton mecha in China. Although it takes 30 minutes to take off this mecha with the help of two engineers, Wang Ming feels that this is the real "Iron Man".

"When performing, it’s like dancing with a person on his back." Usually, after performing an activity, Wang Ming was caught in a heavy rain, his clothes stuck to his body, and his hair was soaked with sweat, forming plumes on his forehead. And this kind of performance often lasts for several days, just like Megatron of Universal Studios, as long as he stands out, he must always be in a role state. Wang Ming, who unloaded the mecha, felt weak, almost dizzy, and his shoulders and elbow joints were particularly sore.

△ After taking off the mecha, the whole body of the mecha manipulator was soaked with sweat.

Go outside the mecha, Wang Ming became silent, "I talk to others about mecha, few people understand; Even if someone understands, I am worried that I am very wonderful in their eyes. "

Wang Ming said that few people understood him, including his family, and once branded him as "doing nothing". Many people question, "It’s just like cosplay, it’s very simple, and it can’t be counted as a career."

For a two-hour performance, Wang Ming’s price ranges from 1,200 yuan to 3,000 yuan. And NK01, which has scientific and technological elements, is worth as much as six figures, and Wang Ming can get thousands of dollars. However, in the past two years, due to the epidemic, the number of performances in Wang Ming has dropped significantly. "I don’t know when the next performance will come." He told qianjiang evening news Hour reporter some reluctantly.

Wang Ming is full of guilt for his family because of his precarious job, but he is addicted to his heroic and fearless role interpretation. "When I was a child, I was very naughty. I was king of the children; But when I grow up, the world seems different. " Wang Ming said.

From Gundam to Transformers, the mech robot carries Wang Ming’s childhood memories, all his dreams and the definition of bravery.

"There is a wonderful feeling injected into the body, which is very healing." At those moments in the mecha’s body, Wang Ming felt that he was really "deformed", became a fearless hero, and became fond of communicating and hugging strangers. "This is the other side of me."

"In this world, the relationship between people is more indifferent. On the street, if you see a stranger, you won’t talk; But if it is a robot, you will take the initiative to go over and see, touch and even communicate. " Wang Ming regrets ground say, let him feel the heat between people under the mecha.

The dream continues.

I hope to have my own Megatron as soon as possible.

△ Wang Ming took off his heavy armor

Before contacting the mecha, Wang Ming was a soldier. After retiring from the army in 2011, he returned to his hometown of Puyang, Henan Province, worked as a security guard and waiter, sold mala Tang and mobile phones, and changed jobs almost every six months. He once fell into the confusion of life. "I don’t know what to do every day, I can’t find the value of life."

Wang Ming once suffered from narcolepsy. For half a year, he slept in bed for more than ten hours every day: "Why am I not a hero?" "What can I do to get others’ love?" Memories of childhood came into his mind. "Is it possible for me to become a Transformers, a hero and be noticed?"

With the help of Internet extending in all directions, Wang Ming found that someone had boldly tried his "fantasy"-playing Transformers. Later, Wang Ming found a group of like-minded friends who loved the Mecha. From the hot online discussion to 2016, they formed a team to manufacture and perform the Mecha.

At first, Wang Ming can only take the initiative to run, go to large and small shopping malls and media companies to promote their own mecha, usually only two months before a chance falls from the sky. Later, Wang Ming gradually became a minor celebrity in the circle, and the gap period was shortened to half a month. Wang Ming traveled all over the country with his mecha and appeared on various occasions, playing the role of welcome robot, warm-up guest and marriage guardian. Wang Ming will also be on the stage of various variety shows, taking photos with stars and shaking hands with celebrities.

"It’s like being possessed." Wang Ming is immersed in this world. Whenever he has time, he repeatedly watches his own performance videos and robot-related movies, always pays attention to the information in the field of mecha, fiddles with robot models, constantly studies, imitates and learns, and regularly integrates new elements into the mecha and adds new actions that are more in line with the role positioning. On one occasion, Wang Ming stayed up for three consecutive nights and was taken to the hospital the next day.
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About the mecha, Wang Ming is still having more and longer dreams. In the dream, Wang Ming dressed the robot in costumes, painted Facebook, and went to the world with a mecha full of China elements; In the dream, the mecha industry has formed a complete industrial chain, from manufacturing and training to control and evaluation; In the dream, professional mecha controllers have norms and grades, which bring happiness to many people and are respected.

Wang Ming thinks that one day, China will have its own image of a mecha like Megatron, and go to the world.

△ Photo courtesy of Megatron CFP at Universal Studios Beijing

　　

Wen | Jiashipai fish is not a fish.

In our impression, American car manufacturers don’t seem to be very active in treating real sports cars. Detroit’s Big Three have had many classic muscle cars and small carriages in history, but there are very few sports cars in a narrow sense. Although both Ford GT and Dodge Viper have made a blockbuster, the former has only been revived for two or three years, while the latter has been discontinued for two or three years, and there is still no sign that it will continue to be updated. The historical accumulation can not be compared with Porsche 911, or even as long as Nissan Z series.

But there is also an exception, that is, Chevrolet’s Corvette.

In fact, Corvette is probably the oldest car in the world. The first generation of Corvette appeared as early as 1953, which was better than the other two senior Nameplate— — 9/11 and Mustang were 11 years earlier. Since then, Corvette has produced seven generations without interruption, and the eighth generation will be launched next year.

The 2019 Chevrolet Corvette I test-drive this time is the last model of the 7th generation Corvette(C7). The version is Corvette Stingray Coupe, that is, the power is the basic model of natural inhalation, and the car body is Targa Top created by 911. The carbon fiber hardtop can be disassembled manually, and behind the detachable hardtop is a high roll cage, so it is more like a semi-convertible feeling after opening.

At first glance, you can feel that Corvette is obviously different from Camaro, which belongs to Chevrolet. Corvette’s body is much lower, and the height of the car is only 1234 mm. Although the 6 th generation Camaro has lowered the body in order to get closer to the sports car, the height of the car is still 1350 mm. At the same time, Corvette is much shorter, the length of the car is only 4493mm, which is nearly 300mm less than that of Comalo. The low car height and short body, combined with a large car width (1877mm), give this car a tight feeling of lying on the ground. On the other hand, Corvette’s posture is more backward, which is very similar to the GT model like Ferrari 812 Superfast.

The feeling of driving this car is actually more like a GT than a sports car.

Why do you say that? First of all, although this car has a huge displacement — — Although it is only a V8, it has 6.2 liters, and the maximum horsepower of 461 horses is not low, but this car will not make people feel particularly "sporty" or "fast".

Just looking at the technical parameters of the chassis, you may think that this car has a very good sports foundation.

The first is the layout of front center and rear drive. This layout, in which the engine is placed between the front axle and the driver but driven by the rear wheel, is generally considered as one of the most balanced and maneuverable automobile layouts. This is the layout of Honda S2000. The 7th generation Corvette does have a 50: 50 front and rear axle weight distribution.

The suspension structure does not hold back at all, and its front and rear suspensions are generally considered to be the most suitable double wishbone structure for sports cars. In addition, Corvette’s unique point is that its front and rear suspension damping mechanism is not a coil spring, but a Leaf Spring.

Generally speaking, leaf springs are generally used on trucks because they are harder and have poor shock absorption effect, but they are more rigid and have stronger load-bearing capacity.

However, Corvette’s spring has several major differences: first, it is single-layer rather than multi-layer; Secondly, its material is not steel, but fiber reinforced plastic, which is much lighter than steel plate under the same strength; Finally, it is arranged horizontally rather than vertically, running through the whole axial direction, which can not only reduce vibration in the vertical direction, instead of spiral spring, but also play the role of transverse anti-roll bar. This damping system is considered to greatly reduce unsprung weight, thus improving handling. In fact, this kind of damping structure is also called Corvette Leaf Spring— — Corvette leaf spring.

However, its real sports performance experience is not as beautiful as the technical data said.

In fact, the feeling of driving, the rear of this car is very unstable. First of all, it still shows a certain tail flick in the corner, which makes it feel difficult to control. Secondly, its suspension seems to be a little too soft, its travel is too long, its movement is still slow, and the ups and downs of its body posture will be obvious, and it also lacks confidence because of too little road feeling. Finally, although many lightweight designs are used and the figure is not big, its weight still reaches 1.6 tons because of the excessive displacement of the 6.2-liter engine. Although this figure itself is not too high, it is particularly cumbersome to cooperate with the body that is not stable enough. There is always a feeling of dragging one’s ass around the corner quickly, which is easy to make people panic.

In addition, although its steering virtual position is very small, and the steering wheel has a small width, these are closer to a good steering feel. But on the other hand, its direction is not particularly clear, the steering ratio seems to be a little small, and it will not make people feel particularly easy to control.

And the displacement of 6.2 liters, although it is already the largest displacement among hundreds of cars I have driven, is not fast.

This aspect is the problem of vehicle orientation — — Its sound insulation is good, and the suspension is stable and comfortable at high speed cruising, which leads to its weak sense of speed.

On the other hand, it is the problem of dynamic response — — GM’s 8AT gearbox has a good shift comfort, and there is no obvious setback in fierce driving, but the downshift action is obviously a little slow. It takes one second to think about it when stepping on the accelerator. The exercise mode will be better, but the improvement will be limited.

The only thing that makes the whole car feel passionate enough is the sound of the engine.

In fact, the sound of S2000 and Bosxter are also very good, but compared with this 6.2-liter LT1, it is still slightly inferior. With the advantages of displacement and cylinder number, it is still more detailed and vigorous. What makes people want to stop most is its backfire sound. I don’t know whether it is because of the design of exhaust or something. This car is prone to backfire sound. Just step on the accelerator a little deeper and then take it all away. Sometimes it will sound several times in a row, even when it is ignited. It seems that there is a temper in exquisiteness.

Excluding the sound, just looking at the driving pleasure, it is actually obviously not as good as many cheaper cars, such as Honda S2000, Ford Mustang, BMW 2 Series, and even Subaru Impreza.

So I don’t like this car? Not really.

It’s probably the most comfortable sports car I’ve ever driven for high-speed cruising. That’s why I say it’s more like a smaller GT. Corvette’s chassis is neither as hard as Bosxter nor as dynamic as S2000. This suspension is like a typical American adjustment — — It is soft and the journey is long enough, so it is comfortable enough, and the big ditch will not have excessive impact; The gasket is made of enough materials to look thick. However, because the rebound damping of the suspension is relatively large, the movement is slow, and it feels that it can hold the car body, which is more stable.

And its sound insulation is also quite excellent, especially when driving beyond the legal speed limit in the United States. On the one hand, the rigidity of the car body is good, on the other hand, the 8-speed gearbox is matched with a large-displacement engine with good low torque, and the speed ratio is set low enough. At 130 km/h, the gearbox is in the seventh gear, and the engine is only 1000 rpm. Although the engine is not particularly passionate at high speed, the torque at medium and low speed is quite good. Everyday driving overtaking, lightly stepping on the accelerator, there is enough power without downshifting, and it is very easy to drive.

In addition, its sitting posture is also very comfortable. Although the sitting posture is very low and very backward, it will be more difficult to sit in. But after sitting in it, you can find that the ergonomic design and seat material are comfortable enough, and they are also open and unyielding. I have been driving for 4 hours without any discomfort, which is much more comfortable than Porsche Boxter. The only slot point is that for people who are a little taller, because the roof is too low, the upper edge of the windshield will obviously block the line of sight.

So will I buy this car? It seems unlikely.

The price of this car is not cheap. The starting price of $56,000 in the United States is only 10% cheaper than that of Porsche Bosxter, and after all, the brand, design and interior and exterior workmanship are not as high-end as the latter — — Although the leather and stitching of the interior of American cars are not low-grade, they still have a little flavor. At the same time, although the horsepower is greater, both the power feeling and the control feeling are far behind, and it is not a car that can make people enjoy the feeling of driving too fast.

The place that can make it more like a duck to water is actually Autobahn in Germany. When you really drive 160 km/h or even 200 km/h just to get to your destination faster, this Corvette is relaxed, stable, quiet and comfortable enough, and it can really make the eighth gear useful. But embarrassingly, because of the strict emission, fuel consumption and displacement restrictions in Europe, its price in Europe is very expensive — — It is more than 50% more expensive than Bosxter, which makes it equally uncompetitive.

It’s not easy to say I love you!

Figure | Fish is not a fish

　　Data Map: It is the graduation season for college students, and college graduates from Qingdao, Shandong Province are shooting personalized graduation photo on campus.

　　Reference News Network reported on June 11 that foreign media said that China is about to usher in the "graduation season" for students to graduate collectively. Graduates all want to keep good memories on campus in their own way. The "graduation economy" such as graduation dinners, travel and photo shoots has emerged from time to time and is very hot. Nearly 20% of graduates spend more than 10,000 yuan on graduation.

　　According to the China media report on the website of Lianhe Zaobao on June 8th, the hotels around the school will have a "harvest season" in the graduation season of college students every year, and most students choose the hotels around the school for graduation dinner. In order to attract graduates, some hotels also advertise that "every graduate can book a table with 8.8 discount, and drinks are free".

　　The owner of a restaurant near Northeast Petroleum University said that with the graduation season approaching, the peak of booking graduation dinner is coming. A coffee shop near Heilongjiang Bayi Agricultural University has held a graduation party with the theme of "First Love" since May 14th.

　　A graduate of Qingdao University said that since mid-May, he has had graduation dinners every night and spent a lot of money.

　　He said: "Usually, the living expenses for one month are around 1000 yuan. Now I have calculated in the graduation season, and 3,000 yuan may not be enough."

　　According to the report, in addition to graduation dinners, travel and photo shooting are also an indispensable part of graduates’ good memories in college.

　　Since the end of last month, all kinds of innovative graduation photos have been screened on various social platforms. In addition to the traditional graduation bachelor’s clothes, graduates can rent all kinds of clothes, and many people even seek the help of photography studios to shoot creative graduation photo.

　　A private photographer in Guangxi said that at present, the appointment for taking graduation photos has been arranged until the end of June, and people are still coming to consult, and the original fee has also increased from 100 yuan to 500 yuan.

　　Although Xiao Qin, a graduate of the School of Finance and Economics of Guangxi University, spent a month’s living expenses shooting graduation photos, she thought it was worth it. After all, "Youth never comes again. If you can, why not record your youth?"

　　According to a survey conducted by Qingdao Daily on 40 graduates from China Ocean University, China Shiyou University (East China) and Qingdao University, nearly 20% of the graduates will spend more than 10,000 yuan in graduation season, and most of them will be spent on graduation trips.

　　In addition, in order to impress the interviewer in the job interview, some students spend money to buy interview clothes. Xiao Chen, a graduate of China Ocean University, spent 2,000 yuan on brand suits and leather shoes, and spent a lot of time in making resumes, specifically looking for someone to design resume templates; He spent two or three hundred yuan on printing and copying his resume alone.

　　According to the report, Yuan Jinqiu, from the Department of Political Economy, School of Politics, Guangxi University, analyzed that the emergence of the "graduation economy" conforms to the laws of the market, and many businesses are ingenious in meeting the needs of graduates, which is a very positive economic situation.

　　However, since graduates are not yet financially independent, most of their expenses come from their parents. In this regard, Yuan Jinqiu believes that it is ok for graduates to participate in some job hunting and graduation commemoration activities if conditions permit, but it should be appropriate.

　　Wu Lianhai, consultant of the Mental Health Education and Counseling Center of China Ocean University, agrees with the above view. He said that college students’ consumption in graduation season is a way to express their classmates’ friendship, and some expenses are understandable, but the concept of face and conformity will inevitably contribute to the "graduation economy", so the expenditure in this respect must be measured.

Overseas & inciting

The European Union announced the Chip Act, which plans to significantly increase the share of chip production.

On February 8, local time, the European Commission announced the Chip Act, which has attracted much attention from the outside world, and plans to greatly increase the EU’s share of chip production in the world. According to the bill, the EU will invest more than 43 billion euros in public and private funds to support chip production, pilot projects and start-ups. Among them, 11 billion euros will be used to strengthen existing research, development and innovation to ensure the deployment of advanced semiconductor tools and experimental production lines for prototype design and testing. By 2030, the EU plans to increase its share of global chip production from the current 10% to 20%. (CCTV News)

LG New Energy plans to increase the production capacity of the Michigan plant by five times.

According to reports, the Holland City Council of Michigan recently approved the tax reduction plan for LG New Energy, the world’s second largest battery manufacturer, to invest and expand its local factory. As a result, most local taxes and state taxes will be exempted from the factory for 20 years. According to the business plan submitted by South Korean battery giant LG New Energy to Holland, LG plans to spend 1.7 billion US dollars (about 10.82 billion yuan) to make the annual battery production capacity of local factories reach 25GWh by 2025, which is 5 times higher than the current 5GWh. (Sina Technology)

Austrian anti-monopoly court "gives a green light" to Facebook’s acquisition of animation platform Giphy.

According to reports, an anti-monopoly court in Austria conditionally approved Facebook’s acquisition of Giphy, an animation platform. This is good for Facebook. Earlier, the British antitrust regulator said that Facebook must sell Giphy because the deal will not be conducive to competition in social media platforms and display advertising. In 2020, Facebook acquired Giphy for $315 million and integrated it with its Instagram. (Sina Technology)

Frontier Airlines and Spirit Airlines announced the merger.

On February 7, local time, Frontier Airlines and Spirit Airlines, the two largest low-cost airlines in the United States, agreed to merge, which will become the fifth largest airline in the United States. According to reports, according to the merger agreement, the transaction is worth 6.6 billion US dollars, Frontier Airlines will own 51.5% of the shares of the merged company, while Spirit Airlines will own the remaining 48.5%. At present, the name of the merged airline, the candidate for CEO and the location of the airline headquarters are still uncertain. (CCTV News)

Apple acquires AI Music, an AI music company in London.

According to reports, Apple acquired a London startup called AI Music, which uses AI technology to generate customized music. AI Music was established in 2016 and the acquisition transaction has been completed in recent weeks. Before the transaction, AI Music had about 20 employees. AI Music uses royalty-free music and AI technology to create customized music. Its original intention is to make dynamic audio tracks based on user interaction. For example, in a video game concert, the music can be adjusted according to the intensity during exercise according to the mood changes. (Sina Technology)

Company & Dynamic

Softbank announced that it would terminate the sale of ARM to NVIDIA and prepare for IPO.

Softbank Group announced that on February 8, 2022, the company and NVIDIA agreed to terminate the previous agreement on the sale of ARM and prepare for the initial public offering (IPO) of ARM. Softbank said that according to the agreement reached on September 13, 2020, the deposit of $1.25 billion paid by NVIDIA to Softbank will not be refunded and will be included in the profit in the fourth quarter of this fiscal year. In addition, Softbank and ARM will prepare for ARM’s IPO in FY 2022 (as of March 31, 2023) respectively. (Phoenix Net Technology)

Anke biotechnology: It is planned to buy back shares for 40 million yuan to 60 million yuan.

Anke biotechnology announced that the company intends to use its own funds to buy back some shares of the company by centralized bidding, and all the repurchased shares will be used to implement equity incentive or employee stock ownership plan. The repurchase amount is not less than 40 million yuan and not more than 60 million yuan, and the repurchase price is not more than 12 yuan/share.

Haitong Securities: It is expected that A-shares will be dominated by structural market.

Haitong Securities pointed out that the domestic economic prosperity has dropped slightly, the policy of steady growth is expected to continue to heat up, overseas markets generally pick up during the long holiday, and the A-share market is expected to stabilize and rebound. Since the beginning of the year, the risk appetite in the A-share market has continued to weaken due to the tightening expectation of overseas monetary policy and the risk aversion factors before the capital festival. Before the Federal Reserve’s meeting on interest rates in March, it is expected that A-shares will still be dominated by structural market. However, the overall valuation of A-shares is reasonable, and the "steady growth" policy will be fully exerted, focusing on industries such as real estate, building materials, home appliances and construction that typically benefit from the "steady growth" policy, as well as new infrastructure such as wind power and photovoltaic. (CBN)

CICC: It is estimated that the price of industrial silicon may be high before and low after 2022.

The research report of CICC believes that the price of industrial silicon may rebound after the year, and we are optimistic about the market in 2022. Industrial silicon will face a shortage after consuming the previous inventory, and the price may go up again. In the second half of the year, the shortage of the industry will be greatly alleviated due to the commissioning of the 400,000-ton project of Hesheng Shanshan. On the whole, it is estimated that the price of industrial silicon may be high before and low after 2022. In the next five years, polysilicon (demand CAGR+20%) and silicone (CAGR+9%) will promote the rapid growth of industrial silicon demand, and the industry has long-term growth value. (Securities Times)

Founder Securities: The performance of upstream and middle enterprises in the military industry chain is expected to take the lead in welcoming a new round of growth.

Founder Securities Research Report believes that the upstream enterprises in the military industrial chain and some enterprises in the middle reaches of the industrial chain have short production cycle and early revenue recognition, and their performance first reflects the prosperity of the industry. Their downstream customers are scattered and their supply is relatively concentrated, with strong bargaining power and less pressure to reduce prices. In the short term, the prosperity of the military industry will continue in 2022, and the performance of enterprises in the middle and upper reaches of the military industry chain is expected to take the lead in welcoming a new round of growth, or it will be reflected in the first quarterly report; In the medium and long term, China’s military industry will continue to be in a high boom stage in the "14 th Five-Year Plan", and the performance of middle and upper reaches of military enterprises is expected to continue to grow rapidly. (Securities Times)

Guotai Junan: It is expected that the price of lithium will continue to rise after the Spring Festival.

Guotai Junan pointed out that the price of lithium plate continued to rise. Due to the approach of the Spring Festival, logistics stopped gradually last week, and new trading orders stopped one after another, with few transactions, but only a small amount of quotations have been raised to more than 390,000 yuan/ton of battery-grade lithium carbonate. Spot transaction price list: battery-grade lithium carbonate is 370,000-375,000 yuan/ton, industrial-grade lithium carbonate is about 360,000 yuan/ton, and battery-grade lithium hydroxide is 300,000-330,000 yuan/ton (with the increase). It is expected that the price will continue to rise after the Spring Festival, and it is optimistic that the transaction price of mainstream lithium will reach 400,000 yuan/ton in February. (CBN)

Capital & Venture Capital

The customized graphene product R&D supplier "Morui Technology" has completed over 100 million yuan in Series B financing.

Recently, Morui Technology, a customized graphene product R&D supplier, announced that it has completed the B round of financing of over 100 million yuan. The two rounds of financing were led by Chendao Capital and Yuexiu Industrial Fund respectively, and Potential Energy Capital served as the exclusive financial advisor for several consecutive rounds. Zhao Hongzhong, CEO of Morui Technology, said that this round of financing funds will be used for production line construction, product research and development and business development.

DaaS software manufacturer "Maicong Software" received tens of millions of yuan in Pre-A round of financing.

Maicong Software, a DaaS (Data as a Service) software manufacturer, has recently received tens of millions of Pre-A rounds of financing, with joint investment from Dark Horse Fund and Aggregate Capital. According to founder Cheng Zhiguo, this round of financing is mainly used for upgrading the bottom of technology, further expanding product lines, ecological construction and marketing.

The medical digital product platform "Yimai Medical" won tens of millions of yuan in Series A financing.

Recently, the medical digital product platform "Yimai Medical" completed tens of millions of series A financing, which was led by Shangyuan Capital and followed by CITIC Venture Capital; The team invested about 10 million yuan. This round of financing is mainly used to improve the whole series of orthopedic product lines, marketing and promotion.

The unmanned retail brand "Feng E Zu Shi" completed 300 million yuan A round of financing.

The unmanned retail operator "Feng E Zu Shi" (Fengyi Technology Co., Ltd.) has completed a round of financing of 300 million yuan. This round of financing was led by SoftBank Ventures Asia, followed by CICC Cultural Consumer Industry Equity Investment Fund under CICC Capital and Shenzhen Innovation Investment Group. After this round of financing, SF related party Mingde Holdings and Softbank Asia tied for the largest shareholder. The financing funds will be mainly used for accelerating scale growth, improving operational efficiency and service quality.

The industrial software enterprise "Huatian Software" completed hundreds of millions of yuan in Series C financing.

The industrial software company "Huatian Software" recently announced the completion of the C round of financing of nearly 400 million yuan. This round of financing was led by Junlian Capital, followed by many investment institutions such as Fengnian Capital, Huakong Fund, Lingang Venture Capital, Hetian Fund, Huayi Venture Capital, Qingsong Capital and Electric Capital. This round of financing is mainly used for continuous investment in research and development of high-end 3D CAD products and investment in global marketing layout.

It seems that the dual-clutch gearbox has always had a bad reputation in the market, saying that it is all kinds of setbacks, and then the low-speed shift is irregular, and there are some design defects and some ghosts. Actually, I agree with you.

Although the dual clutch does bring some uncomfortable experiences at low speed, it also has its own outstanding advantages, such as high shift efficiency and fast shift speed, and makes the power almost seamlessly connected. However, there are also wet and dry types in powershift. Generally speaking, the wet type will be better, because the heat dissipation will be better, and it will not prompt the gearbox to overheat and then start the overheating protection because of a little intense driving …

Because of the special structure system and logical thinking of the dual clutch, it still needs some skills to be "comfortable" when driving a dual clutch vehicle. Let me give the dual clutch a wave of "rehabilitation".

Don’t let the clutch whine

Many owners of dual clutch gearboxes complain that their dual clutches are easily broken, but most of them are caused by improper use. For example, when stopping at a red light, many car owners like to step on the brakes, and then the car stops, just fine. The brakes are not stepped to the end. In fact, this is very burning the clutch plate, which is equivalent to the manual car stepping on the brakes without stepping on the clutch. Originally, the clutch plate was replaced about 80 thousand kilometers, and then the clutch plate of 50 thousand kilometers was GG.

Make more use of neutral position

Many old drivers like to stop and step on the foot brake, which is very irrational and even stupid. N-block is for you to stop for a short time. Others are good to say. If the vehicles in powershift keep stepping on the brakes when parking, the loss of your vehicles will be much greater than others. So it’s always right to park in N gear and be diligent.

Remember to step on the brake to the end.

If you change gears frequently in traffic jam, it will be troublesome, so I will teach you a method, that is, brake to the end, so that the clutch plate will loosen, because the computer has detected that you have to park.

Don’t worry about starting.

Many car owners who drive dual clutch vehicles often report that when they start in D gear, they don’t understand when they step on the accelerator. This is because the clutch plate will have 0.7 seconds to engage in the semi-clutch state after you put it in gear, so the engine will idle before stepping on the accelerator, and the best way is to wait for the idle speed to bring the car up before stepping on the accelerator.

Try to avoid low-speed peristalsis

Many times, when a female driver with dual clutch stops in the basement, the temperature of the gearbox is too high and she needs to stop to dissipate heat because of moving the car for a long time. That’s because the clutch plates are always in a state of semi-linkage. If the friction time is too long, the protection mechanism will be activated. Therefore, when driving a dual-clutch car at a low speed, it must be wretched and don’t wave.

　　[Global Network Military Report on May 7] According to a report on the website of the US Army Times on May 4, the US Navy "Seals" commandos who died in Iraq on the 3 rd were members of a rapid reaction force. Their task was to pick up a US military operational advisory group that was attacked by "Islamic State" militants in the Kurdish region of Iraq. At 7: 50 in the morning, after receiving the report of "the troops were attacked", the US military commander ordered the rapid reaction unit where the special forces staff sergeant Charlie Keating was located to join the battle and assist those US military advisers to evacuate. When Keating and his troops arrived in the village, they found that Kurdish armed forces and American military advisers were engaged in fierce melee with the enemy.

　　A national defense official said on the 3rd that at 7: 30 in the morning, about 125 "Islamic State" militants suddenly attacked the town of Taylor Askov.The militants acted in groups, with 20 armored vehicles and several car bombs, trapping more than 10 US military operational advisers. These consultants were on a one-day mission in the local area at that time, meeting with Kurdish a freedom fighter militants who had several operational outposts near the area controlled by the Islamic State.

　　"There were bullets everywhere," said Colonel steve warren, a spokesman for the US Department of Defense in Baghdad. He (Keating) was hit in this gun battle. " Warren said that Keating was shot at 9: 30 am that day, and was taken by helicopter to the US military medical center in nearby Abiel for treatment at 10: 19 am, but died shortly after.

　　Warren said that it is very rare to use the rapid reaction force in Iraq. The battle on the 3rd was the first time in several months that an American army called for emergency operations support. Keating, 31, is the third American soldier killed in Iraq since the US-led Coalition forces began to fight against the "Islamic State". At present, the US military is sending more ground troops to combat the "Islamic State" in Iraq and Syria.

　　The US military operational advisory group entered the town of Taylor Askov at dawn. The town is less than 5 miles (1 mile is about 1.6 kilometers) from the area controlled by the "Islamic State". Warren said that the U.S. military commander had ordered the rapid reaction force to assemble and stand by in advance in case the U.S. military "advice and assistance" team was in danger.

　　The "Islamic State" militants and their convoy of 20 vehicles entered the area without the knowledge of US military consultants and Kurdish armed intelligence personnel. Warren said, "You can’t monitor every inch of land all the time."

　　Warren said: "The enemy was able to gather enough troops in a very secret way, including several car bombs and some bulldozers, and of course their infantry. They were able to cross the local Kurdish armed defense line, cross the front line and advance rapidly to the town of Taylor Askov. There is their goal. "

　　The photos of the battle posted by the "Islamic State" on social media show that its militants drove several American Hummer military vehicles equipped with simple armor and a modified pickup truck equipped with heavy anti-aircraft machine guns. Warren said that there is no evidence that the "Islamic State" militants knew that there were Americans in the town when they launched the attack.

　　Warren said that shortly after the fighting started, American planes arrived over the town of Taylor Askov, including drones, F-15s and F-16s, several B-52s and A-10s. These planes dropped dozens of bombs, destroying all 20 armored vehicles of the "Islamic State" militants, as well as two cars, a bulldozer and three mortars. According to Warren’s estimation, 58 "Islamic State" militants were killed in the air raid.

◎ Author/Shandong Zhongyang Real Estate Development Group Co., Ltd. Wang Xihao; Copyright belongs to the author.

Expertise: apartment design and optimization, cost control optimization, film.

01order

At present, the real estate industry has entered the era of small profits. Real estate regulation and control policies such as "three red lines" and "centralized land reform" have deleveraged real estate and removed its financial attributes, resulting in increased costs, difficult financing, low fault tolerance rate and reduced profit rate to less than 6%.

By benchmarking Country Garden, Vanke and other head real estate companies, this paper makes a detailed and systematic data calculation, analysis and comparison and careful study from four aspects: cost control ideas, cost measurement indicators, specific measures and control conclusions. The specific research and application analysis are as follows:

02The purpose and thinking of cost control

First, the purpose and necessity of cost control:

Through the measures of increasing efficiency, reducing cost and marketing and packaging, the differentiated competition of products can be realized, so as to generate premium benefits, enhance the value and quality of products, further improve the core competitiveness of enterprises, and shape the recognition and brand image of enterprises.

Real estate benefit settlement is dynamic, lagging and long-term. Is a project profitable and how much is it? Only after the development and sales are completed will you know. Therefore, according to the existing project situation, learn the experience of cost control of other real estate to prevent the cost from being wasted or exceeding the standard.

Second, the idea of cost control:

Increase efficiency, reduce cost and enhance product value;

(1) Optimize and reduce structural and functional costs.

(2) Reduce invalid costs.

(3) Increase reasonable and effective costs in sensitive areas that customers pay attention to.

Third, the impact of cost control at each time stage on the overall cost:

1. The stage of land acquisition, planning and design planning affects 70% of the total cost, which belongs to prior control.

2. During the recruitment and construction stage, it affects 25% of the total cost, which belongs to the matter control.

3. The carry-over and settlement stage of completion data affects 5% of the total cost, which belongs to post-event control.

03Cost measurement index

A, the development of total cost index and proportion:

1. Land cost: According to the current 4 million/mu, the plot ratio is 2.0, and the floor cost is about 3090 yuan/m2 (4 million *1.03 (deed tax) /666.67/2), accounting for 40% of the total cost.

For every 1 million mu of land, the cost will increase by about 770 yuan/㎡.

2. Jian ‘an cost: 2,000 yuan/㎡ for high-rise buildings, accounting for 26% of the total cost.

3. Supporting fee: 400 yuan/㎡, accounting for 5% of the total cost.

4. Administrative expenses: 500 yuan/㎡, accounting for 6% of the total cost.

5. Land use tax: 9 yuan/m2 * 50 years /2.0=220 yuan/m2, accounting for 3% of the total cost.

6. Tax: the sales price (8,000 yuan temporarily) *11%=880 yuan/㎡, accounting for 12% of the total cost.

7. Marketing expenses: the sales price (temporarily 8,000 yuan) *2.5%=200 yuan/㎡, accounting for 3% of the total cost.

8. Financial expenses: (2-5, 6, 8) *10%=320 yuan/㎡, accounting for 4% of the total cost.

9. Unforeseen expenses: 100 yuan/㎡, accounting for 1% of the total cost.

10、The above total cost: about 7600 yuan/㎡. Among them, the cost of land and construction and installation accounts for 66%. If the land price is 3 million/mu, the total cost of development is 6,800 yuan/m2.

Second, the construction cost (1-5 controllable) cost index and proportion:

1. Reinforcement: The cost per square meter is about 300 yuan/㎡, accounting for 15% of the construction and installation cost.

2. Commercial concrete: the cost per square meter is about 280 yuan/㎡, accounting for 14% of the construction and installation cost.

3. Exterior wall decoration and thermal insulation: the cost per square meter is about 150 yuan/㎡, accounting for 8% of the construction and installation cost.

4. External window: The cost per square meter is about 100 yuan/㎡, accounting for 5% of the construction and installation cost.

5. Elevator: The cost per square meter is about 45 yuan/㎡, accounting for 2% of the construction and installation cost.

6. Measures cost (including scaffolding, tower crane, formwork, vertical transportation, etc.): The cost per square meter is about 300 yuan/㎡, accounting for 15% of the construction and installation cost.

7. Others: earthwork, fire protection, electricity, water supply and drainage, heating and ventilation, etc.

Third, the height and other cost indicators, the impact on the calculation of Jian ‘an cost

1, the height of the impact on the cost:

(1) For a 17F residential building, for every 0.1m increase in the storey height, the corresponding installation and installation cost will increase by about 2-3% (the steel content will increase by about 1kg/㎡; The concrete content is increased by about 0.01m3/㎡ m2, etc.).

(2) For every 0.1m increase in story height, the construction and installation cost will increase by about 30~50 yuan/㎡ (the higher the material price, the greater the impact).

2. Influence of steel content on cost：

(1), steel cost index:

(1) the average high-rise residential 17F steel content is about 40-58kg/㎡; The steel content of underground garage is about 120-160kg/㎡.

(2) if the purchase price of steel bars is 5000 yuan/ton, it will be about 6000 yuan/ton after charging.

③ The cost index of steel content per square meter of residence is 240-330 yuan/square meter (accounting for 12-17% of Jian ‘an cost).

④ The cost index of the steel content per square meter of the garage is 720-960 yuan/square meter (accounting for 28-37% of the garage construction and installation cost).

(2) Influence of steel content on Jian ‘an cost:

① When the steel content increases by 1kg per square meter, the construction and installation cost will increase by about 6 yuan/㎡ (the higher the steel bar price, the greater the cost will be).

(2) The purchase price of steel bars increases by 1000 yuan/ton, and the construction and installation cost increases by 50 yuan/㎡.

3, including commercial concrete:

(1), including commercial concrete quantity cost index:

(1) the general high-rise residential 17F concrete content is about 0.4-0.5 cubic meters/㎡, and the underground garage concrete content is about 1.5-2.0 cubic meters/㎡.

(2) If the supply price of commercial concrete is 500 yuan/Fang, it will be about 600 yuan/Fang after the fixed fee.

③ Cost index of concrete content per square meter of residence: 240-300 yuan/square meter (accounting for 12-15% of construction and installation cost).

④ The cost index of concrete content per square meter of the garage is: 900-1,200 yuan/square meter (accounting for 35-46% of the garage construction and installation cost).

(2) Influence of commercial concrete content on Jian ‘an cost:

(1) the content of commercial concrete increases by 0.01 cubic meters per square meter, and the construction and installation cost increases by about 6 yuan/㎡ (the higher the material price, the greater the impact on the increased cost). (2) The purchase price of commercial concrete increases by 100 yuan/㎡, and the construction and installation cost increases by 50 yuan/㎡.

4, window to ground ratio:

(1) For general 17F high-rise residential buildings, the window-to-floor ratio is about 0.16-0.31. Based on the calculation of 600 yuan/㎡ of aluminum alloy window with three glasses and two cavities, the floor cost index of external window is about 96-180 yuan/㎡ (accounting for 5-9% of Jian ‘an cost).

(2) For every 0.01 increase in the window-to-ground ratio, the construction and installation cost will increase by about 6 yuan/㎡.

5. Garage and soil covering

(1) For every 0.1m height increase in the underground garage, the reinforcement will be increased by 3-5kg/㎡ and the concrete will be increased by 0.02-0.03m3/㎡； ㎡; Jian ‘an costs about 30-50 yuan/m2.

(2) For every 0.1m increase in the covering soil on the garage roof, the steel content will increase by 1.5-2kg/㎡, and the concrete will increase by 0.015m/㎡ accordingly; Jian ‘an cost increases by about 18-20 yuan/㎡.

6, saleable ratio ()

(1) saleable area: including residential buildings (including bottom businesses) and other saleable areas.

(2) Non-saleable area: parking space, property room, basement, mezzanine, overhead floor, garbage room, police room, kindergarten, equipment room and other supporting areas and gift areas.

(3) Calculated value of head housing enterprises: For every 1% increase in the saleable ratio, the construction cost of Jian ‘an will be saved by about 50 yuan/㎡.

04

Specific measures of cost control

First, reduce invalid costs

1, the concept of invalid cost

Invalid cost is an unstructured and unnecessary cost that does not play an effective role in enhancing product value and promoting marketing, and cannot gain customer recognition and attention. Ineffective cost accounts for about 1-2% of Jian ‘an cost, and the cost per square meter affects 20-30 yuan/㎡.

2. Case measures to reduce invalid costs:

(1) Decorative treatment of air conditioning grille.

The enclosed area inside the air-conditioning grille is the customer’s non-sensitive area, and it is enclosed by the air-conditioning grille, and residents rarely enter it. The practice of real stone paint can be changed to ordinary paint (the current practice of Country Garden).

Taking the project under review as an example, the interior decoration of air-conditioning grille can save the cost: 800 square meters *40 yuan/m2 (price difference) = 32,000 yuan/building.

(2) The garage ceiling is not treated or painted.

The ceiling of the underground garage is a customer’s non-sensitive area, which can’t display well. Moreover, it is blocked by fire fighting, smoke exhaust pipes, bridges and other facilities. Secondly, latex paint or paint is easy to peel off when it is wet for a long time. If the cost of using mildew-proof coating is higher, the surface putty and coating are cancelled, or spray painting treatment is adopted, which will not affect its structural use function.

Take the current project under review as an example, the top of the garage is sprayed with latex paint of 15-18 yuan/㎡, and the area of the garage (including the beam side) is about 25,000 square meters. If it is not treated, the cost will be saved by about 375,000-450,000 yuan; If spray painting treatment is adopted, the cost will be saved by about 120,000-200,000 yuan/phase I garage.

Second, optimize and reduce structural and functional costs

With the soaring land price, the cost of land and construction and installation accounts for more than 66% of the total cost. The product positioning and design scheme in the early stage largely determines the direct profit and loss of the project. Optimize the product line, so that the positioning of the designed products can match the needs of customers. The highest goal is that customers take the initiative to buy products, rather than taking products to find customers.

1. Optimization and cost reduction measures in the planning and design stage (affecting the overall cost by more than 70%):

The main principles are: optimization, benchmarking, quota, adaptation and refinement.

(1) In the planning stage, the most profitable planning layout and product line (the products of high-rise buildings and villas have the highest profitability) are issued through the benefit comparison of various schemes.

(2) Optimize the building shape coefficient: The more complex the building shape, the more concavities and convexities, the larger the external area of the facade, the more complex the structure, and the higher the corresponding cost. Huxing design should be symmetrical and reduce too many concave and convex levels.

(3) Optimizing structural selection and shear wall layout: The structural layout with more short-leg shear walls has a higher impact on the cost.

(4) For the cost index limits such as steel content and commercial concrete content: design internal horizontal comparison, and externally benchmark the head real estate data such as Vanke and Country Garden (the steel content cost index of the same type of drawings in the market can be different to 5-10kg/m2).

(5) Optimize and reduce the window-to-wall ratio: reduce the window area in the north direction and increase the height of the window sill in the south direction (meet the vertical fire-proof spacing and avoid using fire-proof windows). Reducing the window-to-floor ratio is beneficial to energy saving and cost reduction. Door and window frame optimization (reducing the number of window frames).

(6) Reasonably control the type and proportion of the donated area (because the donated area is not saleable, but it is included in the construction and installation cost at the time of settlement), and try to avoid:

1, the proportion of the plane is too high.

2. Large-area nonfunctional overhead floor or negative equipment floor design.

3, a large area of internal transformation, especially a large area of empty patch.

4. Design the stolen area by transforming the facade.

5. Try to use equipment platforms, balconies, bay windows, etc. to give away the area, and control the proportion.

(7) Improve parking efficiency of underground garage: strictly control the pool area of underground parking spaces, and save 30 yuan/㎡ for every unit of parking efficiency.

(8) Increase the saleable ratio:

First, increase the saleable area on the ground and reduce the area of supporting houses and low-profit projects.

The second is to reduce the area of underground storage room and garage. For every 1% increase in the saleable ratio, the cost will be reduced by about 30 yuan/㎡.

(9) Elevation optimization:

(1) Reduce the complex shape of the facade: the building facade should not have too many levels and lines, which is difficult to construct and expensive. Secondly, there are too many lines (especially at the window sill). If too many polystyrene boards are used, it will become a hidden danger of water leakage in the outer window if it expands when heated and contracts when cooled for a long time.

(2) The shape of the roof should be simple: if the sloping roof is adopted, the slope of the sloping roof should be reduced, and the flower pattern and complex lines of the roof should be reduced. The cost sharing of roof modeling of multi-storey residential buildings is large.

(3) lines with a thickness of more than 150 should be poured with concrete, because the heavy rain invades and expands with heat and contracts with cold, which has the potential of falling off.

(9) Control the materials and use parts of the facade: strictly control the use of materials with high cost,

Non-sensitive and minor parts of the owner, such as the second floor above the facade, decorative lines, roof flower racks, equipment floors, etc., shall be made of lower specifications.

(10) garage optimization:

① Control the thickness of the garage cover soil, reduce the thickness of the whole cover soil layer and reduce the cost through local piling slope, and use piling slope to plant larger trees, which has a sense of hierarchy in landscape vision.

② Garage pipeline balance: increase the clear height of the garage lane to prevent cross-operation fighting and pipeline waste.

(3) Set up control centers such as water pump room and fire fighting reasonably, and reduce the length of equipment pipes, wires and cables in the most reasonable and economical position.

4 When the garage fire hydrant is arranged, it should not be arranged at the driver’s door, but should be arranged on the back of the car or on the inside of the post adjacent to the driveway.

(11) Building lobby decoration:

According to different grades of projects, the ceiling on the wall and ground in public areas such as lobby adopts different standard decoration materials to distinguish high and middle grades. Make the just-needed real estate appropriately reduce the cost.

2, material procurement stage optimization, cost reduction measures:

(1) Centralized procurement, with quantity for price.

(2) In exchange for lower material prices through strategic cooperation, based on the future estimated quantity and construction demand.

(3) Guide and cultivate long-term, stable and honest suppliers of materials.

(4) Elevator accounts for about 2% of the construction and installation cost. Customers are more concerned about the safety and quality of elevators. Reducing redundant functions and unnecessary configuration are the main measures to reduce elevator prices.

3. Optimization and cost reduction measures in the construction stage:

(1) Control the quantity and standardization of visas, reduce site changes, and construct in strict accordance with design drawings.

(2) Changes or visas required by the construction unit shall be approved for implementation after repeated confirmation and comparison.

(3) Building construction practices and techniques should be adapted and matched with the current development level of construction technology and the routine practices of engineering construction.

(4) Reduce the construction period reasonably. After the completion and warranty period are up to standard, all costs and expenses will be settled in batches according to the time nodes, and the turnover cycle of funds will be ensured by time span.

4. Optimization and cost reduction measures of garden facilities:

(1) Reduce the proportion of water features. Because of the high cost and maintenance of waterscape, it is easy to become a hidden part of water leakage, and it is not well maintained in the later stage, and deciduous dirt and mosquitoes become a sub-item.

(2) Reduce the number of nonfunctional and expensive landscape sketches such as sculptures.

(3) The proportion of hard scenes shall not exceed 30%. In the landscape cost, the hard landscape area is small, but the cost is high. According to the project quality, control the proportion of hard scene paving and increase the proportion of soft scene. Use real stone paint, tiles or other iterations to replace marble.

(4) The wall of the community is hollowed out, which makes the landscape inside and outside the community coherent and transparent, and reduces the cost.

5. Financial optimization and cost reduction measures:

(1) Accelerate the sales rhythm, quickly turn the funds, reduce the pressure of funds and increase the gross profit.

(2) Tax financial planning, and broaden financing channels.

6. Measures for optimization and cost reduction in the settlement stage:

(1) Combining with the construction technology and practice of the project site, reasonably apply relevant quotas.

(2) Strictly review and check the project visas and contracts, and review and reduce those that are inconsistent with the site or conflict with the quota.

(3) Fine calculation, combined with the construction site, to ensure the authenticity, accuracy and practicality of the calculation.

7. Optimization measures in the marketing stage:

(1) Differentiated pricing of underground parking spaces to improve overall efficiency.

According to the actual scene of the garage, respectively, for the parking spaces with advantages and disadvantages, the price of the dominant parking spaces should be increased, and the price of a few unfavorable parking spaces should be reasonably reduced, which fully reflects the difference of parking spaces’ values, promotes the balanced sales of parking spaces, and is conducive to the elimination of parking spaces and the overall premium.

1. Conditions for price increase of parking spaces:

A. Parking spaces near the elevator or the entrance of the unit.

B, independent parking spaces

C, the distance around the parking space is relatively large.

2. For a few parking spaces in unfavorable positions, appropriately reduce the selling price.

A, mini-car parking spaces, corners or locations where equipment and facilities are extremely obstructed.

B, lane end inconvenient parking spaces.

(2) Add some middle and high-end parking spaces, which will improve the overall benefit of premium.

According to the project grade, on the basis of standard parking spaces (2.4*5.3), a reasonable proportion of medium and large parking spaces (2.6-2.7 in width and 5.3-5.5 in length) will be added.

(3) By giving away a reasonable area or space, we can enhance the higher sales added value, bring more premium, and get rid of chemicals faster, so as to enhance the overall benefit.

1. Optimization of negative first floor space:

The whole negative floor or the south area is presented to the first floor (some lighting windows are added to the negative floor).

Reasons: First, it can bring the first-tier premium and raise the first-tier price; Second: when the underground garage is 3.6 meters, two-story basements must be built below the main building (high-rise), which will design a large number of underground storage rooms, which is not conducive to decontamination. Turn the storage room on the negative floor into a gift space on the negative floor, break it into whole parts and quickly remove it. Third, the storage area of the remaining negative second floor can be designed to be smaller and the total price is lower.

Benefit calculation of two schemes:

A. If the standard floor costs 8000 yuan and the first floor (without yard) costs 7800 yuan, the whole negative floor or the space on the south side will be given as an additional gift to the first floor, and the price of the first floor will be 10800 yuan, and the benefit difference will be 3000 yuan/㎡. The relative selling price of storage room is 2000 yuan/m2, which brings more benefits.

B, if the standard floor costs 8,000 yuan and the first floor (with courtyard) costs 9,800 yuan, the whole negative floor or the space on the south side will be given as an additional gift to the first floor, and the price of the first floor will be 11,800 yuan, and the benefit difference will be 0 yuan/㎡. Basically, it is almost the same as selling the storage room at a price of 2000 yuan/m 2. Double added value can’t bring more profit growth, but it will solve the problem of slow storage room.

2. Optimization of negative two-story space:

The south area of the negative second floor (which has a large space facing the living room and bedroom) is used as a parking garage to increase the price. The premium capacity of the parking garage is much higher than that of the parking space, and it is fast and limited, so customers have priority to buy it.

Third, increase reasonable and effective costs in sensitive areas that customers are concerned about.

In the sensitive parts or areas that customers pay attention to, increase reasonable effective costs, improve quality, and let customers get the best value for money, thus generating a premium and increasing benefits. In the period of high housing prices and high costs, it is not suitable for price wars. By improving quality, selling price and profit, the brand effect can be expanded, and brand promotion and secondary premium can be given by word-of-mouth effect.

1. Sensitive areas of customer concern:

(1) According to the streamline of returning home: waiting hall, lobby, garage lobby and garage entrance.

(2) According to the architectural visual concerns: community gate, unit door bucket, first floor and facade.

(3) According to the landscape visual concerns: main entrance, core landscape axis and nodes, unit entrance, group landscape nodes, and residential fence.

2, in the home streamline, increase the reasonable and effective cost:

(1) The waiting hall, the lobby on the first floor and the garage are connected to the indoor lobby, and sensitive parts are paid attention to at the first level for customers. According to the grade of the project, simple and refined decoration is adopted to improve the quality of entering the home and create a sense of belonging at home.

(2) The fire hydrant and other equipment and facilities in the waiting hall are constructed with concealed fittings to avoid inconvenient access for customers.

(3) The lines at the entrance of the garage and the gate of the community are more thick, and the ceiling should not be made of glass. The slope at the entrance should be raised appropriately, and the entrance should be illuminated by lights.

3, building facade, increase the reasonable and effective cost:

(1) Lines and shapes are added to the 1-2 floor base and unit door bucket area of the building, which enriches the details and makes it more heavy.

(2) The color matching of the facade adopts color matching to replace the division of lines or shapes (high cost). Multi-storey horizontal different color surfaces make the building more thick; High-rise buildings adopt different vertical colors, which makes the building stand tall and straight.

4, landscape, increase the effective cost.

Excellent core landscape brings high-quality on-site experience to customers and directly raises the house price.

(1) First-class landscape areas such as main entrance, core landscape axis and nodes, unit entrance, and group landscape nodes should be built with emphasis.

(2) The children’s playground is set in an open space, and the surrounding vision is wide.

(3) A fitness track is added in the secondary landscape zone (semi-private) of the community, and cultural tips are added around the track to distinguish areas, which increases the identification and interest of the space and improves the humanistic quality of the project.

(4) The right corner of the road shall be rounded to prevent trampling.

4. In terms of intelligence, increase the effective cost.

A fully intelligent identification system for the owner is composed of face recognition of the gate, face recognition of the unit door, fingerprint lock of the entrance password, license plate number recognition system of the basement and automatic induction gate, which is convenient for the owner to enter and exit without keys and Bluetooth cards.

5, garage and other supporting aspects, increase the effective cost

(1) The garage driveway is the customer’s concern area, and it is made of toughened or grinded stone floor, while others are made of solidified wear-resistant floor (epoxy floor is not recommended, because the garage is wet and not wear-resistant, and after 1-3 years, there will be problems of sanding and falling off in different degrees, which will reduce the quality).

(2) Lane lighting design, lane lights and lane guide arrows are aligned up and down, which broadens the vision of two-way lanes, makes driving light feel more comfortable and ensures driving safety.

(3) The large-scale garage is divided into zones and colors, which is easy to identify and provides a simple sense of orientation.

(4) The garage is equipped with a zebra crossing on the sidewalk to distinguish the traffic flow and pedestrian line in the underground garage, which not only guides the owner to cross the driveway safely, but also plays a role in warning the vehicles driving in the basement to speed limit.

(4) Establish a model first and a quantity exhibition area, and stimulate customers’ purchasing desire and transaction rate through case experience.

(5) Set some smart WIFI, hidden trash cans, and some direct drinking water in the outdoor public activity area, so that customers can experience differentiated services and excellent living experience with less cost and attention to details, and improve quality.

Item 4: The conclusion of cost control:

All departments and stages refine the cost control, so as to prevent in advance, control in the process and analyze afterwards, forming a closed-loop and virtuous circle of the whole process.

First, improve the cost consciousness of all staff, establish the overall situation consciousness, and fully realize the close relationship between cost and income: reducing cost means increasing efficiency.

Second, all relevant departments should cooperate with each other, strengthen cooperation, establish a whole-process and full-staff cost control system, and dig deep into cost optimization and reduction measures:

1. Plan, design, optimize and innovate iterative products.

2, construction management to ensure quality.

3. Centralized strategic procurement of materials.

4. Marketing packaging: explore the core value and increase the premium rate.

5, financial control system control.

7. The Legal Department should guard against risks.

8, the completion of the settlement strictly according to the facts.

6. The feedback data of property customer service complaints are used as experience books to form a closed loop.

The real estate competition has entered the stage of high-quality and high-value differentiated competition. At present, real estate developers should seize the challenges and opportunities, enhance the concept of value promotion and cost control, take effective management and control measures, and do fine cost management with the craftsman mentality of "wringing the last drop of water on the towel" to enhance product value and create value for customers, so as to enhance the value of products and the core competitiveness of enterprises, so as to achieve sustainable and healthy development.

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