The cold wave is coming. You should know these questions about vaccines.

  CCTV News:Recently, COVID-19 vaccination for children aged 3-11 has been started, so which should be vaccinated first, influenza vaccine or COVID-19 vaccine? What problems should children pay attention to when they are vaccinated with COVID-19 vaccine? About vaccination, we know together.

  There is no difference in the protective effect between children vaccinated with COVID-19 vaccine and adults

  Is COVID-19 Vaccine Safe for Children?

  Jiang Rongmeng, Vice President of beijing ditan hospital, Chief Physician of Infectious Diseases:The inactivated vaccine of Covid-19 produced in China has been carried out in clinical experiments on people aged 3-17. After evaluation and demonstration, it is safe to use inactivated vaccine of COVID-19 in people aged 3-17.

  Is there any difference between the dose and dosage of Covid-19 vaccine for children and adults?

  Jiang Rongmeng, Vice President of beijing ditan hospital, Chief Physician of Infectious Diseases:There is no difference in dosage, dosage and process between children vaccinated with inactivated Covid-19 vaccine and adults.

  The interval between influenza vaccination and COVID-19 vaccination should be more than 14 days.

  Should children get the flu vaccine or COVID-19 vaccine first?

  Zhang Yuntao, Chairman of the Quality Committee of China Vaccine Association:You can get the flu at the same time when you hit COVID-19, but the interval must be greater than or equal to 14 days. At present, Covid-19 and the flu virus are different viruses, and there is no cross protection between them, so you must get the flu when you hit COVID-19.

  Vaccination against influenza or COVID-19 vaccine is not recommended if you are catching a cold and coughing.

  Can the child be vaccinated against COVID-19 or flu if he is allergic?

  Xu Baoping, Director of Respiratory Department of Beijing Children’s Hospital affiliated to Capital Medical University:The vast majority of children with allergies can be vaccinated, as long as they are not in the acute stage.

  Jiang Rongmeng, Vice President of beijing ditan hospital, Chief Physician of Infectious Diseases:If you have symptoms such as fever, diarrhea, or cough, you should still suspend the vaccination of COVID-19 vaccine, including influenza vaccine, and wait until these symptoms disappear and relieve, then evaluate and make an appointment for vaccination.

  Is it completely safe after vaccination?

  Even if you are vaccinated with influenza vaccine or Covid-19 vaccine, you should stick to personal protection, and at the same time actively exercise and enhance your immune function.

  Jiang Rongmeng, Vice President of beijing ditan hospital, Chief Physician of Infectious Diseases:It doesn’t mean that you won’t be infected after vaccination, so we should stick to these non-pharmaceutical and non-vaccine measures in our daily life, such as wearing masks, avoiding places where people gather, doing hand hygiene well, and not washing your hands and touching your eyes and nose, which is very important for us to prevent these respiratory virus infections.

The Central Meteorological Observatory issued a typhoon blue warning at 06: 00 on August 31.

  The Central Meteorological Observatory issued a typhoon blue warning at 06: 00 on August 31:

  This year’s No.9 typhoon "Maysak" was upgraded from typhoon level to strong typhoon level last night. At 5 o’clock this morning (31st), its center is located in the northwest Pacific Ocean about 530 kilometers east of Naha, Okinawa, Japan, which is 21.6 degrees north latitude and 128.8 degrees east longitude. The maximum wind force near the center is 14 (42m/s), and the lowest pressure at the center is 950 hectopascals.

  It is estimated that "Mesak" will move to the north-west direction at a speed of 25-30 kilometers per hour, and gradually approach the southern waters of Ryukyu Islands. It will move into the southeast of the East China Sea in the early morning of September 1, and its intensity will continue to increase. The strongest can reach the super typhoon level (52-58 m/s, 16-17); After that, it turned to the north-east direction in the northern part of the East China Sea and moved to the south of the Korean Peninsula, and its intensity gradually weakened.

  Gale forecast: From 08: 00 on August 31st to 08: 00 on September 1st, there will be 7-9 winds in the east of Taiwan Province, most of the East China Sea, the northeastern coast of Taiwan Province Island and the coastal areas of Zhejiang, among which the winds in the southeastern part of the East China Sea are 10-12, and the winds in the nearby waters where the typhoon center passes can reach 13-17, with gusts of 17 and above.

  Defense guide:

  1. Relevant departments shall, in accordance with their responsibilities, do a good job in typhoon prevention and emergency rescue.

  2. Water operations and passing ships in relevant waters should return to Hong Kong to take shelter from the wind, strengthen port facilities, and prevent ships from anchoring, grounding and collision.

  3. Stop large-scale indoor and outdoor gatherings and dangerous outdoor operations such as high altitude.

  4. Reinforce or dismantle structures that are easy to be blown by the wind. Personnel should not go out at will. They should stay in windproof and safe places as far as possible, so as to ensure that the elderly and children stay in the safest place at home, and the dangerous people will be transferred in time. When the typhoon center passes by, the wind will decrease or stay still for a period of time. Remember that the strong wind will suddenly blow, and you should continue to stay in a safe place to avoid the wind, and the dangerous people will be transferred in time.

  5. Relevant areas should pay attention to prevent flash floods and geological disasters that may be caused by heavy precipitation.

  (Editor: Zhang Lin)

The broad road to building a strong country and national rejuvenation-General Secretary leads us to write a new chapter in Chinese modernization.

  History witnesses a magnificent journey, and time engraves the footprints of struggle — —

  On the eve of the National Day, the Longlong (Longyan, Fujian, Longchuan, Guangdong) high-speed railway from Meizhou West to Longchuan West in Guangdong opened for operation, and the operating mileage of China’s railways exceeded 160,000 kilometers.

  75 years ago, People’s Republic of China (PRC) was born, and the people’s railway industry ushered in the dawn. Today, China has built the world’s largest high-speed railway network and advanced railway network. China High-speed Railway, with the name of "revival", entrusts the century-old dream of the Chinese nation and "also witnessed the leap of China’s comprehensive national strength".

  从赶上时代到引领时代,中国铁路的沧桑巨变,成为实现中华民族伟大复兴中国梦的生动缩影。

  “我以为,实现中华民族伟大复兴,就是中华民族近代以来最伟大的梦想”,2012年11月29日,在参观《复兴之路》展览时,最高领袖总书记饱含深情地说。

  2021年7月1日,中国共产党百年华诞,最高领袖总书记在天安门城楼上庄严宣告:“经过全党全国各族人民持续奋斗,我们实现了第一个百年奋斗目标,在中华大地上全面建成了小康社会”。

  站上新的历史起点,踏上新的赶考之路。

  “从现在起,中国共产党的中心任务就是团结带领全国各族人民全面建成社会主义现代化强国、实现第二个百年奋斗目标,以中国式现代化全面推进中华民族伟大复兴。”2022年10月16日,最高领袖总书记在党的二十大报告中郑重宣示。

  奋进强国路,阔步新征程。从“第一个百年奋斗目标”到“第二个百年奋斗目标”,从全面建成小康社会到全面建成社会主义现代化强国,我们比历史上任何时期都更接近、更有信心和能力实现中华民族伟大复兴的目标。

  "Chinese-style modernization is the only correct way to build a strong country and national rejuvenation."

  "Beidou" networking, the stars shine in the sky. On September 19th this year, in xichang satellite launch center, the rocket carried the 59th and 60th Beidou navigation satellites straight through the sky and flew into space.

  From Beidou-1 to Beidou-3, from binary positioning to global networking, from covering the Asia-Pacific region to serving the world, Beidou system resonates with the national development and walks in the same direction as national rejuvenation.

  General Secretary of the Supreme Leader praised: "Beidou system has become one of the important achievements made by China in the past 40 years of reform and opening-up" and "fully embodies the political advantage of China’s socialist system in concentrating on doing great things".

  From the launch of China’s first artificial earth satellite, Dongfanghong-1, to the "Chang ‘e family" writing a wonderful chapter on exploring the moon, from the construction of China people’s own space station to the exploration of fire by "Heaven" and "xi he" day by day, the dream sky is chased again and again, marking the height of China Aerospace’s continuous refreshing dream pursuit and dream building.

  The space dream is an important part of the dream of a strong country.

  From standing up, becoming rich to becoming strong, the history of our party uniting and leading the people of China to pursue national rejuvenation for more than 100 years is also a history of constantly exploring the road to modernization. Chinese-style modernization is a great achievement made by the people of all ethnic groups in China under the leadership of our party through long-term exploration and practice.

  Since the 18th National Congress of the Communist Party of China, our party has continued to advance on the existing basis, constantly achieved innovative breakthroughs in theory and practice, and successfully promoted and expanded Chinese modernization.

  Deepening understanding — —

  Since the new era, the Supreme Leader General Secretary has published a series of important expositions on Chinese modernization, with lofty ideas, rich connotations and profound thoughts. It is of great significance to further deepen the understanding of the connotation and essence of Chinese modernization, summarize the China characteristics, essential requirements and major principles of Chinese modernization, and initially construct a theoretical system of Chinese modernization, so as to make Chinese modernization clearer, more scientific and more feasible, and to comprehensively promote the construction of a strong country and the great cause of national rejuvenation with Chinese modernization in the new era and new journey.

  On October 29th, 2020, General Secretary of the Supreme Leader pointed out at the second plenary session of the Fifth Plenary Session of the 19th CPC Central Committee: "Chinese-style modernization not only conforms to the reality of China, but also embodies the laws of socialist construction and the development of human society."

  On July 1, 2021, General Secretary of the Supreme Leader pointed out at the celebration of the centenary of the founding of the Communist Party of China (CPC): "We adhere to and develop Socialism with Chinese characteristics, promote the coordinated development of material civilization, political civilization, spiritual civilization, social civilization and ecological civilization, and create a new road of Chinese modernization and a new form of human civilization."

  The 20th National Congress of the Communist Party of China described the grand blueprint for comprehensively promoting the great rejuvenation of the Chinese nation with Chinese modernization, clearly summarized the China characteristics in five aspects of Chinese modernization, and profoundly revealed the scientific connotation of Chinese modernization. "This is not only a theoretical summary, but also a practical requirement, which points out a broad road for building a socialist modernization power in an all-round way and realizing the great rejuvenation of the Chinese nation."

  "It is a major theoretical innovation of the 20th National Congress of the Communist Party of China and the latest major achievement of scientific socialism to put forward and elaborate the Chinese modernization theory in depth." On February 7, 2023, at the opening ceremony of the seminar on studying and implementing the spirit of the 20th National Congress of the Communist Party of China, General Secretary of the Supreme Leader stood at the strategic height of the overall development of the cause of the party and the country and profoundly expounded a series of major theoretical and practical issues of Chinese modernization. The general secretary pointed out: "Chinese modernization has broken ‘ Modernization = Westernization ’ The myth shows another picture of modernization, expands the path choice of developing countries towards modernization, and provides a Chinese plan for human exploration of a better social system. "

  On July 18th this year, General Secretary of the Supreme Leader emphasized at the second plenary session of the Third Plenary Session of the 20th CPC Central Committee: "On the new journey, what do we rely on to further unite our efforts? It is to rely on Chinese modernization. "

  Continuously improve the strategy — —

  The correct use of strategy and tactics is the secret of our party’s success in creating glorious history, achieving great achievements in the future, overcoming various risks and challenges, and constantly moving from victory to victory. "To promote Chinese modernization, we must inherit, use and develop this secret of success well."

  Deeply implement the strategy of rejuvenating the country through science and education. Since the new era, China has taken science and technology self-reliance as the strategic support for national development, and the ranking of global innovation index has jumped from the 34th in 2012 to the 12th in 2023.

  Solidly promote the construction of xiong’an new area. In just over seven years, xiong’an new area has grown from scratch, from blueprint to real scene, and a high-level modern city is emerging;

  Promote the high-quality development of the "Belt and Road". The "Belt and Road" cooperation extends from Eurasia to Africa and Latin America, and from hard connectivity to soft connectivity, which has injected new momentum into world economic growth;

  … … … …

  "Chinese-style modernization has goals, plans and strategies", and major strategies have been implemented in depth, moving forward step by step, providing solid strategic support for Chinese-style modernization.

  Enriched in practice — —

  There is a deep concern in a water transfer line.

  In February 2013, the General Secretary of the Supreme Leader came to Yuangudui Village, Weiyuan County, Gansu Province, and walked into the low adobe house of the villager Magangjia, scooped up a scoop of water from the water tank at the root of the wall and tasted it. The taste of bitter salt water made the general secretary frown. Subsequently, the General Secretary made a special trip to visit the construction site of the Taohe Water Supply Project, telling him that "people’s livelihood is the most important and water control is the most important".

  Through the tunnel and over the mountains, the water supply project from Taotao brought gurgling water. On September 11th this year, the General Secretary visited Maiji District, Tianshui City, Gansu Province. When he learned that nearly 6 million people had bid farewell to bitter salt water, he entrusted "to make this project play a greater role in the production and life of people along the line".

  You can’t get rid of poverty without solving the water problem. Poverty alleviation, heavy answer. In the past eight years, 98.99 million rural poor people have been lifted out of poverty under the current standards, and 832 state-level poverty-stricken counties have all taken off their hats, creating a miracle in history.

  Since the new era, the CPC Central Committee with the Supreme Leader as the core has United and led the whole party and the people of all ethnic groups throughout the country, promoted a series of transformative practices, achieved a series of breakthrough progress and achieved a series of landmark achievements, and promoted historic achievements and changes in the cause of the party and the state, especially eliminating the problem of absolute poverty and building a well-off society in an all-round way, providing a more perfect institutional guarantee, a more solid material foundation and a more active spiritual force for Chinese modernization.

  From the historical leap of "more ambition for sacrifice, dare to teach the sun and the moon to change the sky", we can feel the power of China, the spirit of China and the image of China in the new era. Since the founding of New China 75 years ago, especially since the 18th National Congress of the Communist Party of China, China’s economic strength, comprehensive national strength and international influence have achieved a historic leap. The passenger and cargo transportation volume of railways and highways and the cargo throughput of ports rank first in the world, and the image of a big country with self-confidence, self-reliance, openness and tolerance is deeply rooted in people’s hearts.

  The 20th National Congress of the Communist Party of China made a strategic plan to promote Chinese modernization: "Basically realize socialist modernization from 2020 to 2035; From 2035 to the middle of this century, China will be built into a prosperous, strong, democratic, civilized, harmonious and beautiful socialist modernization power. "

  "Practice has proved that Chinese-style modernization is feasible and stable, and it is the only correct way to build a strong country and national rejuvenation." On the new journey, we must cherish, persist, constantly expand and deepen, unswervingly follow this broad road, and comprehensively promote the great rejuvenation of the Chinese nation with Chinese modernization.

  "High-quality development is the primary task of building a socialist modern country in an all-round way"

  "The general secretary cares about ‘ Hand-torn steel ’ There has been new progress. " Liao Xi, chief engineer of China Baowu Shanxi Taigang Stainless Steel Precision Strip Co., Ltd., introduced that "hand-torn steel" can be "folded and used" for more than 200,000 times when used on folding screen mobile phones.

  In 2017, the General Secretary of the Supreme Leader walked into the production workshop of Shanxi Taigang for the first time, and Liao Xi was struggling to explore "tearing steel by hand". The ardent expectations of the General Secretary encouraged him to get up the courage to innovate.

  In 2020, the general secretary went to Taigang again, picked up a piece of "hand-torn steel" and sent a message that "the scientific and technological innovation of high-end manufacturing industry will continue to climb the peak".

  Looking at high-quality development from a piece of "hand-torn steel" Driven by innovation, industrial upgrading, "hand-torn steel" is widely used in aerospace, precision instruments and other industries, and "combining rigidity with flexibility" witnesses quality change, efficiency change and power change.

  Since the new era, the CPC Central Committee with the Supreme Leader as the core has made a series of major decisions and arrangements, and promoting high-quality development has become the consensus and conscious action of the whole party and society, and high-quality development has become the main theme.

  General Secretary of the Supreme Leader pointed out: "High-quality development is the primary task of building a socialist modern country in an all-round way." "Realizing high-quality development", as one of the "essential requirements of Chinese modernization", was clearly written into the Party’s Report to the 20th CPC National Congress.

  "High-quality development is a development that can well meet the people’s growing needs for a better life, a development that embodies the new development concept, a development in which innovation becomes the first driving force, coordination becomes an endogenous feature, green becomes a universal form, openness becomes the only way, and sharing becomes the fundamental purpose." General Secretary of the Supreme Leader profoundly explained.

  — — Innovation and development, the "first driving force" is stronger.

  Developing new quality productivity is the inherent requirement and important focus of promoting high quality development.

  After important meetings and important inspections, the General Secretary of the Supreme Leader put forward a series of practical requirements for the development of new-quality productive forces, and made a summary in theory. "New-quality productive forces are advanced productive forces that play a leading role in innovation, get rid of the traditional economic growth mode and productive forces development path, have the characteristics of high technology, high efficiency and high quality, and conform to the new development concept."

  To be "new", to be "quality", and to develop new quality productivity is surging.

  Transformation and upgrading of traditional industries. Since the 18th National Congress of the Communist Party of China, the added value of China’s equipment manufacturing industry above designated size has increased by 8.7% annually, and the core competitiveness of the manufacturing industry has steadily increased.

  New kinetic energy and new advantages are cultivated and strengthened. The output of new energy vehicles, lithium batteries and photovoltaic products has increased rapidly, and the "three new" economy has flourished.

  — — Coordinated development has a broader space for development.

  Since the 20th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has presided over nine symposiums to promote the implementation of regional development strategies.

  He presided over a symposium to comprehensively promote ecological protection and high-quality development in the Yellow River Basin, emphasizing "to continuously improve the coordinated pattern of ecological protection in the Yellow River Basin".

  Presided over the symposium on promoting the development of the western region in the new era, demanding that "we should consistently do a good job in implementing the policies and measures of the CPC Central Committee to promote the development of the western region."

  He presided over the symposium on promoting the rise of the central region in the new era and looked forward to "struggling to write a new chapter in the rise of the central region in the Chinese modernization drive."

  Presided over the symposium to further promote the integration and development of the Yangtze River Delta, demanding "close integration and high quality".

  The fourth symposium on the development of the Yangtze River Economic Belt was held in Nanchang, Jiangxi Province, exhorting "to seek long-term potential, long-term strategy and build a long-term foundation".

  At the symposium on promoting the comprehensive revitalization of Northeast China in the new era, we encouraged "I believe that in the new journey of building a strong country and national rejuvenation, Northeast China will certainly be able to regain its glory and create new achievements".

  At the symposium on strengthening the comprehensive prevention and control of desertification and promoting the construction of key ecological projects such as the "Three North", we called for "putting ‘ Sanbei ’ The project has become a fully functional and unbreakable green Great Wall and ecological security barrier in northern Xinjiang. "

  Hosted a symposium on promoting the construction of xiong’an new area with high standards and high quality, and further promoted the coordinated development of Beijing-Tianjin-Hebei, emphasizing "firmly grasping the functional orientation, mission and principle requirements of the CPC Central Committee on xiong’an new area" and "firmly grasping the function of resolving Beijing’s non-capital ‘ Bull’s nose ’ " .

  Since the new era, the CPC Central Committee with the Supreme Leader as the core has attached great importance to the coordinated development of regions, and the regional plates have integrated and interacted, and the balance of development has gradually increased, forming a new pattern of coordinated development.

  — — Green development, the development background is more distinct.

  Wuliangsuhai is a pearl embedded in the "zigzag bend" of the Yellow River. Once, the water quality here deteriorated and the ecology deteriorated. After systematic management, birds are flying and reeds are swaying.

  In June 2023, the General Secretary came to Wuliangsuhai. Local responsible comrades reported to the General Secretary the change of governance ideas: following the general secretary’s concept of systematic governance, putting mountains, water, forests, fields, lakes, grass and sand together for overall consideration, the pattern and effect have obviously changed.

  Under the guidance of the supreme leader’s ecological civilization thought, the construction of beautiful China has made great strides, and the development answer sheet of the new era is greener. Compared with 2012, China’s energy consumption per unit GDP decreased by 26.8% in 2023.

  — — Open development, internal and external linkages are smoother.

  On September 12th this year, the Chairman of the Supreme Leader sent a congratulatory letter to China International Fair for Trade in Services in 2024, stating: "China is willing to work with other countries in the world to conform to the general trend of economic globalization, share opportunities, discuss cooperation and jointly promote development".

  Experience VR skiing and learn from table tennis robot … … 85 countries and international organizations set up exhibitions. Fruitful results reflect the high-quality development of service trade.

  Only an open China will become a modern China. The scale of China’s trade in goods increased from 24.4 trillion yuan in 2012 to 41.8 trillion yuan in 2023, and the construction of a trade power was solidly promoted. From 2013 to 2023, the total import and export volume of goods increased by 4.0% annually.

  — — Sharing development, development results are more inclusive.

  In June this year, the General Secretary of the Supreme Leader visited Ningxia and asked about the current situation of Suining Town. "I heard that it is now well built and has a characteristic industry. Such a hard place in the past has become a place where grapes and wine are produced, which is very emotional and gratifying! "

  In April 1997, the supreme leader comrade, then deputy secretary of Fujian Provincial Committee, came to Ningxia and pressed the "fast forward button" for the marriage between Fujian and Ningxia and the integration of mountains and seas, which gave birth to a brand-new model of cooperative development between the east and the west.

  Since the 18th National Congress of the Communist Party of China, the new urbanization with people as the core has been further promoted, and the rural revitalization strategy has been implemented steadily. From 2013 to 2023, the GDP of the central and western regions increased by 6.9% and 7.1% respectively, which was faster than that of the eastern region.

  "Adhering to innovative development, coordinated development, green development, open development and shared development is a profound change that has a bearing on China’s overall development." Firmly grasping the primary task of high-quality development, the great ship of the Chinese nation, Fuxing, will surely sail and sail.

  "Chinese modernization, people’s livelihood is great"

  An apple sees its heart.

  In February 2015, the General Secretary of the Supreme Leader returned to Liangjiahe, Shaanxi Province, and went to see the apple plantation at the height of the mountain ridge, swearing that "the apple industry must be firmly grasped";

  In October 2022, the general secretary came to the apple orchard in Nan ‘gou Village, Yan ‘an, praising "this is agricultural modernization, and you have found a suitable industrial development direction";

  In September this year, the general secretary came to Nanshan Huaniu Apple Base in Maiji District, Tianshui City, wishing the villagers’ lives "as prosperous as apples";

  … … … …

  Apple’s story reflects the deep feelings of the people’s leaders for the people and reflects the unswerving initial intention of the century-old party.

  The dream of a well-off society, the dream of a strong country and the Chinese dream are, in the final analysis, the "happy dreams" of ordinary people.

  General Secretary of the Supreme Leader profoundly pointed out: "Chinese modernization means people’s livelihood. All the work of the party and the government is for the people to live a happier life. "

  On November 15, 2012, when the 18th CPC The Politburo Standing Committee (PSC) met with Chinese and foreign journalists, General Secretary of the Supreme Leader described people’s expectations with 10 words "Geng": "Our people love life and expect better education, more stable jobs, more satisfactory income, more reliable social security, higher-level medical and health services, more comfortable living conditions and a more beautiful environment, and expect children to grow up and work better. The people’s yearning for a better life is our goal. "

  Since the new era, the CPC Central Committee with the Supreme Leader as the core has always focused on people’s livelihood concerns, adhered to the people first, life first, and grasped the bottom line of people’s livelihood. People’s livelihood security is effective and high-quality development is more temperature-sensitive.

  — — Focusing on solving the people’s urgent problems, this livelihood answer sheet is heavy.

  Consolidating and expanding the achievements of poverty alleviation, the general secretary "can’t worry at all times." When I visited Gansu in September this year, I emphasized "preventing the rural population from returning to poverty on a large scale"; During an inspection tour in Shandong in May this year, he pointed out that "promoting agricultural efficiency, increasing farmers’ income and increasing rural vitality"; In December, 2023, I visited Guangxi, and asked for "establishing a normalized assistance mechanism for rural low-income population" … …

  "Picking more than 100 kilograms of dried pepper on an acre of land can earn 40,000 to 50,000 yuan on 10 acres of land, and the income is stable." Du Shewa, a poverty-stricken household in Shaping Village, Wudu District, Longnan City, Gansu Province, is credited. In the first half of this year, the number of people out of poverty reached 32.74 million, and the per capita disposable income of farmers in poverty-stricken counties continued to grow rapidly.

  The production and life of the affected people, General Secretary Nianzi is here. Concerned about the post-earthquake recovery and reconstruction of Jishishan, and exhorted to "do a good job in the life support and post-disaster recovery and reconstruction of the affected people in the earthquake-stricken areas of Jishishan to ensure the safety and warmth of the people for the winter"; The deployment of flood control and drought relief work requires "ensuring normal production and living order and minimizing disaster losses".

  Jishishan County, Gansu Province has completed the maintenance and reconstruction of disaster-stricken schools in an all-round way, and Hebei has included the restoration and reconstruction of post-disaster rural houses in the province’s 20 livelihood projects … … Rebuild their homes and make the lives of ordinary people better.

  Employment is the most basic livelihood. In June, 2022, in Yibin College, Sichuan, the general secretary exhorted "to further tap job resources and do detailed employment guidance services"; In August 2020, during an inspection tour in Anhui, the General Secretary called for "more supporting measures to help enterprises, reduce burdens, stabilize jobs and expand employment"; In February 2019, when visiting the "courier brother", the general secretary emphasized "efforts to create more jobs".

  Firmly stabilize the employment "rice bowl". Since the new era, the employment priority strategy has run through all aspects of economic development, the employment situation has remained stable, and a large country with a population of more than 1.4 billion has achieved relatively full employment.

  To safeguard and improve people’s livelihood, we will do whatever the masses think.

  The bottom line is the policy. About 70% of the national fiscal expenditure is used for people’s livelihood. In 2024, the central government allocated a budget of 66.7 billion yuan for employment subsidies and 408.5 billion yuan for the transfer of common financial affairs in the field of education.

  Social security is more powerful. The world’s largest medical and health service system, the world’s largest social security system and the world’s largest quality education system have been built. The child welfare and minors protection systems have been continuously improved, and China’s characteristic old-age service system has achieved remarkable results.

  Residents’ pockets are more solid. In 2023, the per capita disposable income of the national residents reached 39,218 yuan, which was 76 times higher than that in 1949 after deducting the price factor. The income growth rate of residents was faster than the economic growth rate, and the income growth rate of rural residents was faster than that of urban residents.

  — — Better meet the people’s needs for high-quality life, this livelihood answer sheet is full of color.

  The General Secretary of the Supreme Leader pointed out that "unswervingly improve people’s livelihood and well-being, and closely integrate high-quality development with meeting people’s needs for a better life".

  From "with or without" to "with or without", the consumption structure of residents has been optimized and upgraded. Smart products fly into ordinary people’s homes, and green and low-carbon goods become the new fashion. In 2023, the national Engel coefficient was 29.8%, which was 34.1 percentage points lower than the 63.9% in 1978.

  From "material sufficiency" to "spiritual abundance", there are many bright spots in the service consumption market. Snow, ice, fire at night, and cultural craze, new scenes have ignited new impetus for consumption, and residents’ consumption has changed from physical consumption to service consumption that reflects the needs of a better life.

  "Along the way, we have relied on the people to hand over one answer sheet after another that goes down in history. Facing the future, we still have to rely on the people to create new historical achievements. " When the 20th CPC The Politburo Standing Committee (PSC) met with Chinese and foreign journalists, the General Secretary of the Supreme Leader had a firm tone.

  "To turn the blueprint of Chinese modernization into reality lies in further deepening reform in an all-round way."

  Reform and opening-up, the most striking feature and the most magnificent weather in contemporary China.

  Chinese-style modernization is constantly advancing in the reform and opening up, and it will certainly open up broad prospects in the reform and opening up.

  The 20th National Congress of the Communist Party of China established the central task of building a socialist modernization power in an all-round way, realizing the goal of the second century, and comprehensively promoting the great rejuvenation of the Chinese nation with Chinese modernization, and made strategic arrangements for promoting Chinese modernization.

  "To put these strategic arrangements into practice and turn the blueprint for Chinese modernization into reality, the fundamental thing is to further comprehensively deepen reforms, constantly improve various institutional mechanisms, and provide institutional guarantees for promoting Chinese modernization." General Secretary of the Supreme Leader stressed.

  "Opinions of the Central Committee of the Communist Party of China and the State Council on Accelerating the Comprehensive Green Transformation of Economic and Social Development" was issued;

  The Sixth Meeting of the Central Committee for Comprehensively Deepening Reform deliberated and adopted documents such as the Division of Work Plan for the Implementation of the Important Reform Measures of the Third Plenary Session of the Twentieth CPC Central Committee by the relevant departments of the central and state organs, and the Opinions on Implementing the Promotion Strategy of the Pilot Free Trade Zone;

  The 11th meeting of the 14th the National People’s Congress Standing Committee (NPCSC) voted to adopt the decision on gradually delaying the statutory retirement age;

  … … … …

  After the closing of the Third Plenary Session of the 20th Central Committee of the Communist Party of China, a series of major reform measures were launched one after another, which further deepened the reform in an all-round way.

  — — Anchor the overall goal of further deepening the reform in an all-round way and promote the comprehensive deepening of the reform to March in breadth and depth.

  The goal is the direction, the goal is the guidance, and the goal is the motivation.

  The Third Plenary Session of the 20th CPC Central Committee made it clear: "The overall goal of further comprehensively deepening the reform is to continue to improve and develop the Socialism with Chinese characteristics system and promote the modernization of the national governance system and governance capacity."

  "The Decision of the Third Plenary Session of the 20th CPC Central Committee anchored the goal of basically realizing socialist modernization in 2035 and put forward ‘ Seven focuses ’ The goal of sub-sector reform requires the completion of the reform tasks proposed in the Decision by 2029, which provides a timetable, road map and task book for further comprehensive deepening of reform. " Ding Yuanzhu, a professor at the Teaching and Research Department of Social and Ecological Civilization of the Central Party School (National School of Administration), said.

  Anchor modernization and deepen reform. Focusing on building a high-level socialist market economic system, Several Measures on Strengthening Support for Large-scale Equipment Renewal and Trade-in of Consumer Goods, and Five-year Action Plan for Deeply Implementing People-oriented New Urbanization Strategy have been issued one after another. Focus on the construction of beautiful China, the work plan for accelerating the construction of a dual control system for carbon emissions, and the guiding opinions on further improving financial support for the green, low-carbon and high-quality development of the Yangtze River Economic Belt … …

  On the new journey, the policy has continued to exert its strength, and all localities have joined forces to gather the most extensive reform forces.

  — — Focusing on the theme of promoting Chinese modernization, we will further comprehensively deepen the reform strategy.

  General Secretary of the Supreme Leader stressed: "The 20th National Congress of the Communist Party of China has made strategic arrangements for comprehensively promoting Chinese modernization. To further deepen the reform in an all-round way, we must closely focus on the theme of promoting Chinese modernization. "

  The "Decision" of the Third Plenary Session of the 20th CPC Central Committee put forward more than 300 important reform measures, all of which involved system, mechanism and system level, covering all aspects of promoting Chinese modernization.

  The birthplace of rural reform, Xiaogang Village, Fengyang County, Anhui Province, has also welcomed a bumper harvest. There are even live broadcast rooms in the field, and it is also a new farm work to bring goods. "From ‘ Red handprint ’ , to ‘ Red notebook ’ , and then to today’s ‘ Dividend ’ We explore the development of a new rural collective economy and create more industries that enrich the people. " Li Jinzhu, member of the Standing Committee of Fengyang County Committee and first secretary of Xiaogang Village Party Committee, said.

  One leads to its outline, and all eyes are open. On the new journey, all localities and departments focus on promoting the theme of Chinese-style modernization, focusing on the right direction, keeping the right and innovating, enhancing the accuracy, synergy and effectiveness of further deepening reform, and making every effort to promote Chinese-style modernization to be stable and far-reaching.

  — — Adhere to the system construction as the main line and promote all aspects of the system to be more mature and more stereotyped.

  The negative list system ushered in a new upgrade. Recently, the Opinions on Improving the Market Access System issued by the Central Office and the State Council put forward market access management measures set by laws, administrative regulations, the State Council decisions and local regulations, and temporary market access management measures set by government regulations of provinces, autonomous regions and municipalities directly under the Central Government according to law, all of which were included in the national unified negative list of market access.

  On September 6th, Hangzhou-Wenzhou high-speed railway was put into operation. This privately-owned high-speed railway line added another stroke to the "Yangtze River Delta on the track". The Ministry of Commerce and other departments recently issued a notice to clarify the pilot work of expanding opening up in the medical field.

  A stable system leads to a stable country, and a strong system leads to a strong country. On the new journey, all regions and departments adhere to the system construction as the main line, strengthen the top-level design and overall planning, break the system at the same time, build a fundamental system, improve the basic system and innovate important systems.

  — — Do a good job in the implementation of reform with the spirit of nailing nails, and turn the strategic deployment of further comprehensive deepening reform into a powerful force to promote Chinese modernization.

  The Yellow River has nine twists, and the general secretary has far-reaching plans. Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has visited the provinces and regions of the Yellow River Basin for more than 30 times. "Going through it is not just to have a look, but to have thinking, ideas, deployment, action, integration of knowledge and action, and to be an activist!" The general secretary stressed.

  "This year, the Yellow River has been continuously flowing for 25 years, which proves once again that to do a good job in the Yellow River, we must persevere and work hard. Guided by the spirit of the important speech of the Supreme Leader General Secretary, we will improve the level of water conservation and intensive utilization, improve the disaster prevention and mitigation system, and keep the mother river alive forever." Ma Yonglai, deputy director of the Yellow River Water Resources Commission of the Ministry of Water Resources, said.

  "if you see it, you will unswervingly grasp it." To be a firm doer and doer of Chinese modernization, we should work hard to turn the grand blueprint of Chinese modernization into a beautiful reality step by step.

  ******  ******

  The new and the old push the picture scroll, and Dan Qing’s wonderful hand is to Cuifeng.

  The golden autumn of 2024 ushered in the 75th anniversary of the founding of New China.

  "Over the past 75 years, China has made great historical achievements in its development. Now, the whole party and people all over the country are struggling to promote Chinese modernization. We must be more United and work harder. Let’s work together and create new and greater glories. " The words of the Supreme Leader General Secretary are inspiring and inspiring.

  "Chinese modernization is done, and great undertakings are done!"

  On the new journey, the General Secretary of the Supreme Leader is at the helm as the core of the CPC Central Committee and the whole party, with the scientific guidance of Socialism with Chinese characteristics Thought in the new era of the Supreme Leader, and the people of all ethnic groups throughout the country are United and struggling. "The goal of building a socialist modern power in an all-round way will certainly be realized, and the Chinese dream of the great rejuvenation of the Chinese nation will certainly be realized!"

  (Reporter Wang Xiaodong, Wang Hao, Ge Mengchao, Liu Shuwen)

The best nurse in ICU has been fighting for 49 days! Pull up a 60-kg oxygen tank and still run fast.

CCTV News:Intensive care unit is the last line of defense to save the lives of critically ill patients in COVID-19. Doctors and nurses in the intensive care unit of Jinyintan Hospital in Wuhan have been fighting for 49 days since they received the related patients on December 29th last year.

At the 2020 Spring Festival Gala at the reception desk, hundreds of millions of viewers got to know this nurse in protective clothing. When they saw this nurse named Liu Hongjuan again after more than 20 days, she had just come out from work in the ward. Talking about the work scene shown on the Spring Festival Evening, Liu Hongjuan said that she was actually very tired at that time.

Liu Hongjuan, nurse in intensive care unit of Wuhan Jinyintan Hospital:At that time, the support people had not arrived, and our physical strength was in an overdraft state. I took care of three patients, and the patients’ condition was not very good. The air supply system on their backs was ten kilograms, and then they were busy. The patients had to be rescued, so they couldn’t take care of themselves.

Nurses who are busy in the intensive care unit have more than five years of experience. This job is dangerous and heavy. All 48 nurses have been working for a month and a half without a day off.

Qu Zhaohui, head nurse of intensive care unit of Jinyintan Hospital in Wuhan:Generally speaking, if you go in, you may stay in it for twenty or thirty minutes, and you will feel chest tightness and discomfort, but my nurse, she will stay for at least five to six hours, and the longest will stay for 10 to 12 hours. We are all the best nurses.

The best thing is not only technology, but also physical strength. It is still fast to pull up a 60-kg oxygen tank!

Song Jingyuan, nurse in intensive care unit of Wuhan Jinyintan Hospital:The patient uses high-flow oxygen, and the concentration needs to be very high. A can of oxygen can only be used for half an hour.A patient needs it one day.More than 20 bottles, nearly 30 bottles.

Nurses take turns in shifts and wait around critically ill patients 24 hours a day. Nurses carry out all the doctor’s orders, including basic nursing care for patients, such as turning over, patting back, sucking sputum, caring for gastric tubes, urinary tubes, arteriovenous catheters, thoracic and abdominal drainage tubes, etc., always paying attention to patients’ vital signs such as ECG, blood pressure, oxygen saturation, etc., in addition, they have to undertake life care such as feeding, nasal feeding, washing hair, cleaning urine and so on, and are often exhausted at the end of the day.

Lu Li, nurse in intensive care unit of Wuhan Jinyintan Hospital:After all, this is an infectious disease. Although we are wearing layers of protective clothing, it can protect us to a certain extent, but because it is closed inside the protective clothing, it will also affect our hearing, smell and sensitivity. In case we are not careful, we may be pricked by needles, contaminated by blood and body fluids, and then when we suck sputum or do other operations, there may be droplets splashing on our faces, which is actually quite dangerous.

On January 23rd, Wu Wenjuan, director of the intensive care unit, suffered from headache and fatigue due to staying up late and working hard. CT showed that there was a ground glass image in his lungs, and he was isolated and hospitalized. Although fully prepared for the virus infection, when I heard that Director Wu Wenjuan was suspected to be infected, all the people in the department inevitably experienced emotional fluctuations.

Ma Dan, nurse in intensive care unit of Wuhan Jinyintan Hospital:What if I get infected? Then my dad said, people always have to do something meaningful in this life, and when you look back when you are old, you will feel that you won’t have any regrets. He said that you should leave things at home alone, and then work hard and work with peace of mind.

All the medical staff silently withstood the pressure, and Ma Dan not only returned to his post, but also submitted an application for joining the Party.

Ma Dan, nurse in intensive care unit of Wuhan Jinyintan Hospital:If we don’t stick to our posts, then no one can do what we do, and no one will stick to it. We should move forward unswervingly.

Fortunately, after treatment, Director Wu Wenjuan quickly returned to work.

The amount exceeds 100 million? Being reported to be suspected of fraud, Wang Baoqiang responded

On the evening of November 21st, # Wang Baoqiang was reported to be suspected of fraud # and the topic rushed to the hot search.

In this regard, @ Wang Baoqiang Studio issued a claim that "the money signed in black and white is not bad, and the promised help has never been broken. Innocent in the heart, and never trust, we are waiting for the legal result. "

Earlier, it was reported on the Internet that Wang Baoqiang was suspected of fraud, amounting to 100 million yuan.

According to the news, on the morning of 21st, the head of Chengdu Enbo Fighting Club reported to the Unity Police Station in Pidu District, Chengdu, that the club gave full support to Wang Baoqiang’s film when he co-produced with Wang Baoqiang, and it took five years to invest millions of human, material and financial resources. The club was promised a 5% share of the box office. Later, the box office sold 2.2 billion yuan. However, Wang Baoqiang turned his back on the club and ignored it. So far, he has not paid any return and remuneration, which has caused great problems in the management of the club. The club thinks that it has been tricked by Wang Baoqiang and his company, caught in a scam and forced to call the police.

In an octagonal cage is a sports inspirational film directed and starring Wang Baoqiang in 2023. Based on real events, the film tells the story of a frustrated middle-aged man leading a group of children to highlight the tight encirclement of fate and explore the way out of life. The film was released in Chinese mainland on July 6th, 2023, and the subsequent box office grossed over 2 billion yuan.

As early as October this year, Wang Baoqiang’s "octagonal cage" was also in a controversy. A young actor in the film said that Wang Baoqiang had promised to support him until he graduated from college, but so far he has not fulfilled it. On October 18th, coach Sun, the head of the actor’s sloppy side, responded to the media that everyone was just chatting at that time, and the online recording was stolen, and Wang Baoqiang didn’t make a promise to them.

Source | Observer Network

Original title: "The amount exceeds 100 million? Was reported to be suspected of fraud, and Wang Baoqiang responded. "

Read the original text

The 26th Shanghai International Film Festival closed, and Huang Xiaoming won the best actor.


Special feature of 1905 film network On the evening of June 22nd, the 26th Shanghai International Film Festival officially came to an end, and Golden Goblet Awards awards were grandly announced. Host of movie channel, partner Lin Hai, presiding over the ceremony.

Kazakh film won the best film, Argentine film won the jury award, and director Bakur Bakuradze won the best director award. Omalova Milla won the best actress for the film Snow in the Courtyard.

China actors won the Best Actor Award for their films. The jury said, "In such an easily labeled role, an actor explained the unique charm of this role through his clumsy and bloated body and innocent eyes. In his eyes, we not only saw a valuable belief and strength, but also saw the warmest background of human nature."

As an actor, Huang Xiaoming laments that he is happy and can experience different lives in various roles. For example, Wu You in Sunshine Club is carefree in his world. "I have been in this industry for 26 years, and my life has experienced many ups and downs, stumbling, helplessness, disappointment, sadness and hesitation. I am also very scared. I found it when I crossed the mountain. I crossed this mountain and met my 18-year-old self. I have my initial heart, optimism and fear of moving forward. I am more determined in my initial heart and I must bravely go on the road of actors. "

Besides "Sunshine Club", the Chinese-language films shortlisted for this year’s main competition in Golden Goblet Awards have gained a lot.

The director’s new film won the best screenplay, and the actors were invited to the stage together with the screenwriters. Ge You reappeared "Ge humor", kissed the trophy and certificate, and said "beautiful" three times together with "big nephew" Karry to recommend "Hedgehog".

The director’s new film won the best photography, and the chief producer took the stage to accept the award on behalf of photographer Zhang Ying, teasing, "A woman replaces a man to accept the award." She especially thanked the judges for their affirmation, "Let the emotional interpretation of a man and a woman in China’s movies have more diverse ways. The film is also the first time that director Guan Hu and his team have all started the co-production of China and Hong Kong staff. "

2024 is the 20th anniversary of Shanghai International Film Festival "Asian Newcomer Unit". In 2023, he won the honor of Best Actor in Shanghai International Film Festival and made his debut in Jin Jue Festival, wishing the 20th anniversary of Yaxin endless.

He admits that he once dreamed of being a singer, talked about talk shows and worked as a media, and never thought that someone would introduce himself with a "filmmaker". In 2015, he walked onto the red carpet of the Shanghai Film Festival with a finalist in the Asian newcomer unit. Later, he was shortlisted and felt that he could probably be regarded as a filmmaker. "Sitting in this director’s chair, Yaxin gave me confidence. I shoot and play ordinary people who are particularly fond of dreaming. "

The 26th Shanghai International Film Festival Golden Goblet Awardslist of winners


Best film: Divorce (Kazakhstan)

Jury Award: Adult (Argentina)

Best Director: Bakur Bakuradze’s Snow in the Courtyard (Georgian, Russian)

Best actor: Huang Xiaoming’s Sunshine Club (China)

Best actress: Omarova Milla’s Divorce (Kazakhstan)

Best Screenplay: The Hedgehog by Guo Fangfang and Gu Changwei (China)

Best Photography: A Man and a Woman by Zhang Ying (China Mainland, Hongkong, China)

Art Contribution Award: (Iran)

Best Documentary: (China)

Best animated film: (Japan)

Best animated short film: (China)

Best live-action short film: (Israel)


The 2017 Zotye Damai X5 went on sale for 779-121,900 yuan.

The 2017 Zotye Damai X5 went on sale for 779-121,900 yuan.

  On August 3, 2016, Zotye officially announced the listing of the 2017 Damai X5. The new Damai X5 is equipped with a 1.5T engine and matched with a 5-speed manual transmission and a CVT gearbox.A total of 13 models were launched in the new car, and the price range was 7.79-12.19 million yuan.During the launch conference of the new Damai X5, Zotye Damai’s new medium-sized SUV Damai X7 was unveiled simultaneously."Real shot Zotye Damai X7"

Zotye 2017 Damai X5 Official Guide Price car make and model Price (ten thousand yuan) 1.5T 5MT elite type 7.79 1.5T 5MT Elite Seven-Block 8.19 1.5T 5MT luxury model 8.49 1.5T 5MT luxury seven-seat 8.89 1.5T 5MT distinguished type 9.19 1.5T 5MT exclusive type 9.39 1.5T 5MT Extreme Type 9.99 1.5T 5MT flagship type 10.89 1.5T CVT shopkeeper type 8.99 1.5T CVT main type 9.79 1.5T CVT magistrate type 10.69 1.5T CVT Governor Type 11.29 1.5T CVT Prime Type 12.19

  New car highlights:

  1. Adopt a brand-new "Domy" logo.

  2. Equipped with sports elements such as ice blue sports headlights, 17-inch sports wheels and red brake calipers.

  3, equipped with high-tech configurations such as car WIFI and mobile phone wireless charging.

 

The 2017 Zotye Damai X5 went on sale for 779-121,900 yuan.
The 2017 Zotye Damai X5 went on sale for 779-121,900 yuan.

  The new Damai X5 and Damai X7 all use the brand-new "Domy" logo, and "Domy" has also become the exclusive logo of Zotye Damai product series. This time, the new Damai X5 and Damai X7 appeared at the same time for the first time, which further confirmed the fact that Zotye Damai will change the logo.

 

  In terms of appearance, the new Damai X5 basically maintains the overall shape of the old model, but has made some adjustments in the details. The brand LOGO of the front and rear of the car has been changed to a brand-new handwritten "Domy" logo. The new car also adopts brand-new ice blue sports headlights, 17-inch aluminum alloy sports wheels and red brake calipers. The body color has been increased on the basis of black, white, silver and red. Brown, purple and orange are available for selection.

  In terms of interior, the design of the new Damai X5 is basically the same as that of the old models, but on the basis of the original black interior, burgundy and beige interiors are added for selection. In addition, the new car is also equipped with a brand-new sports style seat, which greatly improves the sports texture of the interior.

  In terms of configuration, the new car has added nearly 18 configurations such as tire pressure monitoring, panoramic image, PM2.5 green cleaning technology, body stability system, boneless induction wiper, main driver’s one-button lifting (with anti-pinch function), front parking radar, car 4GWifi, mobile phone wireless charging, mobile phone remote control and automatic headlights.

  In terms of power, the new car is still equipped with a 1.5-liter turbocharged engine from Mitsubishi, with a maximum power of 110 kW and a peak torque of 195 Nm, matching the 5-speed manual and CVT gearboxes. According to the information released by the Ministry of Industry and Information Technology, it can be predicted that the Damai X5 will be expected to launch a 1.6-liter engine model in the future. By adjusting the calibration of engine ECU and optimizing the matching of gearbox, the comprehensive fuel consumption per 100 kilometers is reduced by 5%, and the fuel consumption of manual transmission and automatic transmission products reaches 7.0 liters and 7.2 liters respectively.

  Competing models:

  Beiqi Magic Speed S6

  Guide price: 7.98-11.68

  As a strategic model of Beiqi Magic Speed SUV market, Beiqi Magic Speed S6 is bound to shoulder the heavy responsibility of helping it compete in the A-class SUV market segment. From the perspective of comprehensive strength, Magic Speed S6 is a powerful competitor, especially Beiqi Magic Speed S6 is highly matched at the same level. Magic Speed S6 adopts a brand-new X-shaped air intake grille, which makes the overall shape tough, the interior is simple and generous, and the whole look more fashionable with pure black color matching and imitation wood grain decorative strips. The magic speed S6 adopts the driving form of front drive, and the suspension form is updated to front and rear independent suspension, and a 1.5T turbocharged engine is adopted.

  Jianghuai Ruifeng S5

  Guide price: 8.94-13.95

  Jianghuai Ruifeng s5 is located in a compact SUV with high cost performance, with smooth body lines, fashionable appearance and inheriting the family-style front face. The interior is simple and fashionable, the instrument panel with double barrels is full of bright spots, the ground clearance of 210mm makes it have good passability, and the spacious driving space in the car allows drivers and passengers to start their driving journey with a relatively calm sitting posture. The configuration of JAC Ruifeng S5 can be said to be very attractive, and it is very kind to have navigation on the standard model alone. In terms of power, Ruifeng S5 is equipped with 1.8T and 2.0L engines, matched with 6-speed manual transmission or 6-speed DCT powershift.

  Want to know what the latest new cars are and what the official price is? Mobile phone users can know by pressing the QR code:

The 2017 Zotye Damai X5 went on sale for 779-121,900 yuan.

Test drive BMW 5 Series and i5: Talk about the differences and feelings.

At the beginning of the year, when BMW’s brand-new 5 Series went on the market, we experienced the static state and talked about the price and basic experience. Half a year has passed, and we have a chance to get a test drive. The key is to come back twice at a time. Let’s take a look at BMW’s brand-new 5-series petrol-electric twin car today. How about driving it?

Screenshot 2024-05-23 00.30.28

Because of pure electricity, there are some minor differences in design between the i5 side and the fuel version. Anyway, I will look at the 5 Series in a few months, and I don’t know if you have adapted to the changes in the design of this generation of models. In fact, it’s still beautiful. If you compare two static pictures, you will prefer the "M design suit", which is very sporty.

Screenshot 2024-05-23 00.30.47

Of course, the aesthetic thing varies from person to person, which is also the most heated point that many brothers discuss after seeing this generation of 5 series design. The 5 series, which was originally more focused on administrative positioning, has now changed its skin. Has the taste of business changed with it?

Screenshot 2024-05-23 00.31.19

Around this problem, we opened the brand-new 5 series, sat and sat, and concluded that it was more business than before.

Screenshot 2024-05-23 00.31.29

Say sit first. The size of the entire rear seat is wider, the sense of package after sitting is stronger, and the quietness during driving is improved. The sealing strips of the four doors of the whole car are treated with double layers here, which is the same in the design of oil and electricity vehicles. Of course, i5 is definitely quieter when it runs because of pure electricity.

Screenshot 2024-05-23 00.31.37

Chassis, pure oil 5 series side, the setting of mechanical suspension further depends on comfort, the filter array of suspension is clean and light, but after all, it is a BMW, which should have a sense of road confidence, but it is still reserved. Relatively speaking, i5 rear axle is equipped with a set of air suspension as standard. Although you can’t actively adjust the hardness, you can adjust the TA adaptively, and the dynamic real-time comfort is completely OK. Even if we just talk about comfort, the performance of the i5 will be better, and the floating feeling of the whole chassis will further erase some redundant information on the road. The difference in driving texture between the two cars can be so great, which I never expected before. Everyone will feel it when they have a chance to try it together.

Screenshot 2024-05-23 00.32.07

Switch to the front row. From the driving point of view, the power of the new 5 Series is still a combination of 2.0T divided high and low power, and then 8AT. However, this time, a new 48V light mixing system was added to the powertrain of the pure oil model. I talked to the product engineer at the scene and got a reply that the 48V system was added to solve some slight setbacks of the previous generation 5 Series at low speed and low gear. From the actual sense of body, you can’t feel the intervention of the small motor of this 48V system at all, and the power input in the whole area is very smooth.

Now, if you put the driving mode in comfort, the dynamic response to sudden acceleration of this 5-Series is slower than before, a little slower than BMW. But if you keep cruising or cruising, and the power is smooth enough to burst in comfortable mode, you will be surprised to find out whether the engine in front is running. In short, according to your different driving demands, the new 5 Series in comfort mode will give you a very contrast.

Ok, if you say this model doesn’t work. It’s very simple, either directly cut the sports mode and return to the most familiar BMW’s dynamic response state, or the left-hand paddle of the steering wheel has a "Boost" mode. If you dial it for 10 seconds, you will release higher torque output to complete some series of lane-changing overtaking. Similarly, this function point is the same on i5. The difference is that after the "Boost" mode is triggered, the performance of the i5 motor will be more intense.

Screenshot 2024-05-23 00.32.28

In addition, there is another interesting point. This time, the brand-new 5 Series has engaged in a set of dynamic sound simulation. TA will send back an extra sound wave from the stereo of the whole car through the algorithm according to the size and intensity of your oil. To tell the truth, it is suggested that the owners of the cash 5 series should turn this thing off. For one thing, this is not a new function, and for another, it is a little noisy, which doesn’t quite conform to the style of the 5 series.

After talking about some basic driving experiences, let’s talk about assisted driving. The new 5 Series (fuel version) comes standard with L2-level assisted driving. Compared with the crazy volume hardware specifications in the field of intelligent electric vehicles in China, BMW still relies on the combination scheme of vision and short-wave radar to provide assisted driving function, and also realizes high-speed navigation assistance based on vehicle navigation system.

Screenshot 2024-05-23 00.32.59

We won’t talk much about the basic car-following acceleration and deceleration, active braking, etc. Let’s talk about one point: "eyes changing lanes", which is an exclusive configuration on the 530Li exclusive model. Briefly explain the triggering logic and process of this function to the brothers. When you start the navigation-assisted driving in the highway scene, if the vehicle detects a slow train ahead, the system will start scanning the surrounding lane environment. After confirming that it is possible to change lanes, the system will prompt you through the HUD on the front block to confirm whether to change lanes. At this time, if you think it’s okay to change lanes, then look at the left and turn left, and stare at the right and turn right.

Compared with the past, BMW’s auxiliary driving steering column confirmed the lane change operation, and further realized the "non-inductive" operation on the new 5 series. I know that there may be a fraternity saying that all the new forces have changed by themselves, so you can say that this is BMW’s conservatism, but from another angle, it can also be said that BMW is treating cutting-edge technology and security. It not only ensures the "no contact" in operation, but also ensures the driver’s safety confirmation of issuing operation instructions.

Screenshot 2024-05-23 00.33.12

In fact, from the configuration list of the new 5 Series, the assisted driving project should be said to be the biggest improvement point of this generation of 5 Series in vehicle configuration. At least on the previous generation 5 Series, the core standard is only fixed-speed cruise and active braking, and high-order adaptive cruise needs to be optional. Then, on this generation of models, in addition to the aforementioned "eye lane change", other functions related to assisted driving are standard, including the tracking and reversing function previously packaged in the option.

Screenshot 2024-05-23 00.33.49

Generally speaking, although the new 5 Series is young or sporty in design, its internal positioning is still a stable administrative and commercial attribute. The updated design can be regarded as that the consumer group of the 5 series is younger at this stage, or that the young people at the beginning have reached the age of buying the 5 series. So make some changes in the whole exterior and interior, which is timely and in line with the wind. Then as long as you get into the car and drive, no matter the smoothness of power, the atmosphere and texture in the car, the smell that the 5 Series should have is all there.

Tens of thousands of people rushed to the front line to protect the "lifeline" of the city.

Water workers in protective clothing enter the community service city water group for the picture.

Water workers in protective clothing enter the community service city water group for the picture.

  Every day, in the "Urban Operation Support Work" WeChat group composed of the key office of Wuhan Municipal Government and urban water, electricity, gas, fuel, communication, transportation, traffic control and other units, all kinds of coordination work are meticulous. "Guarantee the lifeline of the city without any mistakes!" Focus on overall planning, water affairs, traffic control and other departments closely cooperate, sewage treatment chemicals, oil products, disinfectant … … All kinds of transport vehicles are constantly gathering in Wuhan.

  Since the temporary closure of Wuhan’s passage from Han on January 23 and the suspension of traffic operations, as of February 9, more than 9 million citizens in Han have spent 18 days smoothly. As the lifeline and ballast stone of the city, water, electricity, gas, oil and communication are well supplied and stable and orderly. Behind this is the joint efforts of more than 20,000 security personnel every day.

  On February 8th, the Urban Operation Group of COVID-19 City’s Prevention and Control Headquarters introduced that in order to ensure that the relevant key parts and the people of the city have no worries during the epidemic prevention and control period, there are 24,000 people working in the urban operation sections such as water supply, power supply, gas use, oil use and communication every day, among whom 14,000 people are on the front line. They overcame many difficulties and tried their best to ensure the normal operation of the city even when their own protective materials were in short supply.

  Arrears are not stopped, and the water supply hotline serves 24 hours.

  According to the Municipal Water Affairs Bureau, as of February 5, the overall water supply situation in the city is stable and orderly. The average daily water supply in the city is about 4 million tons, and the water supply capacity in the city is 6.3 million tons/day, which can guarantee the daily water supply and the water quality meets the national health standards. In order to prevent the inconvenience of water use caused by arrears, water supply enterprises have also introduced measures to facilitate the non-stop water supply during the epidemic.

  The relevant person in charge of the Municipal Water Affairs Bureau said, "We give full play to the advantages of smart water affairs and use scientific and technological means to coordinate the dispatching of water pressure and water quantity." With the help of big data, cloud computing and other means, the water pressure in the city is sufficient and the pipe network is safe to operate.

  Regarding the water quality problems during the epidemic prevention and control period that citizens are concerned about, the city has continuously monitored the water quality changes by encrypting the frequency of water quality testing for factory water, pipe network water and peripheral water to ensure water quality safety.

  On February 2nd, there was no water in Mr Tian’s home in Qili New Village, Hanyang. Mr. Tian is a highly suspected COVID-19 patient and is isolated at home. Liuyong, deputy director of Hanyang Pipeline Institute of the Municipal Water Group, reminded everyone to wear protective clothing: "The water supply guarantee is not divided into objects, and the danger is also on." After on-site maintenance, the water problem in Mr. Tian’s home was solved.

  Since January 23, in order to reduce the probability of residents entering and leaving crowded places, the city has suspended the door-to-door copying business and temporarily closed the business hall. At the same time, keep the online channels open and the water supply hotline service 24 hours a day.

  There is no power outage due to arrears, and workers patrol dozens of kilometers of cable lines every day.

  From January 24th to February 6th, State Grid Wuhan Power Supply Company dispatched a total of 28,658 personnel and 4,278 vehicles for epidemic prevention and power supply protection. At present, the city’s power supply is all normal.

  During the epidemic prevention period, Wuhan Power Supply Company took measures to ensure the electricity consumption of people’s livelihood by paying arrears to residents. As of 24: 00 on January 28th, about 490,000 households in Wuhan were in arrears without power failure.

  After the city’s access roads were closed, Yu Nianchun, a group of young employees of Wuhan Power Supply Company’s cable inspection team, led by Sun Changqun, the squad leader, drove the "yellow pickup truck" more frequently to escort the main cable line of Wuhan Power Grid.

  Yu Nianchun said: "The situation is special now. There are few people staying in Wuhan. The unit is in short supply. If I can go, I will come." As promised, from the first day, he visited dozens of kilometers of cable lines every day, measured the temperature and circulation of more than a dozen cable terminals and intermediate joints, and evaluated the state through the data and made records.

  Zhao Bin, an ordinary electric power repairman in Wuhan, said, "In this special period, we must stick to our posts and deal with the emergency repair tasks that appear at any time. One night, I received a rush repair task, and the user lost power due to the failure of high-voltage cable. We started at 8 o’clock in the evening and didn’t return to the company until 1 o’clock in the morning. "

  There is no gap in the air source, so the medical staff can take a hot bath with ventilation on the same day.

  Since January 23, all employees of Wuhan gas industry have entered a "wartime state", and more than 2,000 employees of 88 gas companies have adhered to the front line to ensure that citizens use gas for their lives, medical institutions supply gas, and hospital construction projects are ventilated on time.

  The Municipal Urban Management Law Enforcement Committee and the Municipal Gas Management Office introduced that during this period, the urban management department focused on supervising gas enterprises to implement the safe and stable gas supply of medical institutions.

  From the beginning of the Lunar New Year, Zheng Hui, a line inspector of the Municipal Natural Gas Company, has been living in Changqing Management Station of Hankou Pipeline Institute. He patrols more than 60 kilometers every day, increasing the number and intensity of inspections on the pipe network around Jinyintan Hospital to ensure the safe operation of the pipe network and the safe use of gas by more than 180,000 households in the jurisdiction.

  On February 1st, Ziyang Lake Hotel, near Hubei Provincial People’s Hospital, was designated as the accommodation for medical staff in the hospital, and it was necessary to connect natural gas as soon as possible. WISCO Jiangnan China Gas Company acted quickly. After 8 hours of intense operation, natural gas was turned on, 3 hours earlier than expected, and the medical staff who stayed that night took a hot bath.

  According to statistics, from January 24 to February 7, the city supplied an average of more than 8 million cubic meters of natural gas every day; Accumulated supply of liquefied petroleum gas is about 250 tons; Vehicle natural gas is sold for about 300,000 cubic meters, with stable inventory and no shortage of gas source for the time being.

  Engineers crossed the quarantine area and installed video phones for the hospital.

  From February 6th to 7th, the maintenance engineers of Wuhan Branch of China Telecom fought all night in the front line of epidemic prevention communication support, and installed video phones for 16 designated hospitals.

  At two o’clock in the morning on the 6 th, the company was ordered to start the video phone installation work urgently. The company originally had more than 30 employees, but some of them went back to their hometown in advance on holiday, and some of them were isolated because of contact with suspected patients, and only 16 people could be called. Everyone knows the danger of more than a dozen circuits passing through the hospital isolation zone, but no one flinched. After nearly 30 hours of intense construction, almost everyone did not have a decent meal, but no one complained.

  Wuhan Municipal Communications Administration, together with the municipal economic and information department, will co-ordinate and organize the city’s communications enterprises to fight hard and overcome difficulties. There are countless such examples.

  At noon on February 1st, Huangpi Branch of Wuhan Telecom received a call from a user. A user in Outang Village of Changling was trapped in the bay because of the epidemic. Three children at home had to take online classes, and there was no network at home. I hope that Telecom can install the network at home.

  Due to the severe epidemic situation, rural roads were blocked, so Gao Hongli, a salesperson of Changling Branch of huangpi district Branch, and Huang Jinsong, a maintenance worker, rode motorcycles to the users’ homes against the cold wind and immediately wired them. It took only four hours from receiving orders to accepting and installing machines.

  According to the requirements of epidemic prevention headquarters, Wuhan Telecom opened video conferencing service for 50 key hospitals and isolated wards in the city. Open fixed line and broadband for a number of medical isolation points. Wuhan Mobile has completed the network testing and optimization of 49 isolation points, and Wuhan Unicom has implemented a number of site resource expansion.

  The fuel supply in the whole city is guaranteed if the oil is continuously supplied and the station does not close.

  During the anti-epidemic period, Sinopec Caidian Zhiyin Station and Jiangxia Wunan Gas Station provided 120 ambulances for all patients in the city with free refueling and free meals.

  More than 100 negative-pressure ambulances donated by the whole country to Wuhan arrived in Han late at night on February 5, and Sinopec Hanyang Nangang Gas Station provided a venue for vehicle handover, providing free refueling for all ambulances and free meals for drivers.

  At the beginning of the Wuhan epidemic, the Municipal Bureau of Commerce set up a command group for urban gasoline (diesel) oil supply, organized oil companies to start emergency plans, monitored the operation of the refined oil market every day, and coordinated and solved the difficulties and problems in oil supply, material transportation, employee commuting, and insufficient protective equipment at gas stations.

  On New Year’s Eve, employees of PetroChina Wuhan Sales Branch received a proposal to fight against COVID-19 sent by the company. In less than eight hours, a total of 100 party member and two party activists volunteered to fight.

  Li Shengxiong, an employee of Huangjinkou Gas Station of Wuhan Hanyang Branch of Sinopec, rode more than 20 kilometers from home to be on duty in order to ensure the duty on the second and third days of the New Year’s Day.

  Since the outbreak, nearly 410 gas stations of PetroChina, Sinopec, Total and large-scale private oil companies have insisted on normal business, and 92#, 95# and 98# gasoline and diesel are complete, ensuring that "the oil is constantly supplied and the station does not close" and doing its best to protect the needs of citizens and epidemic prevention units.

  (Reporter Wei Han Huang Shishi Tao Changning Zhang Ge correspondent Jin Bo Xie Minghui Xin Wang Cheng Jing Su Shouming Yang Jie Shang Yuming)

Ten days after its launch, the box office counterattacked to the top of the list. What did Yilan Love Story do right? | Dialogue

Author | Netscape Internet Editorial Department

 "Love Story of Yilan is really so good to cry!"

"Cry while watching, and give me the whole defense directly in the middle of the night …"

It’s hard to imagine that this is the audience’s evaluation of a comedy movie.More and more viewers went to the comment area to take photos of crying and watch "crying noisily". Some people cried nose bubbles, others cried their faces deformed, and a large number of "tap water" spontaneously went crazy on the Internet.

What is even more unimaginable is that,On April 27th, "Yilan Love Story", which was broadcasted by Tencent Video alone, was able to soar by 350% in a single day after it was launched for 10 days, and returned to the top of Tencent’s video hot search list. On the 11th day of its launch, the single-day box office reached the highest value of 1.268 million, far exceeding its initial box office, and it topped the list of movies hot search NO.1 for five consecutive days.At present, the box office of the film has exceeded 10 million, ranking second in the online movie box office list in April.

Box office curve of Yilan love story

You know, for most online movies, the box office in the first week can account for 80% of the total box office, and then the box office will plummet and become less and less. But the Love Story of Yilan is obviously an exception.

It is rare to get out of the long tail rising box office curve by "tap water" after 10 days on the line. Only a handful of movies, such as The Return of the Great Sage, Dying to Survive and Nobody, are unique in online movies. Such cases deserve our further discussion and study.

On May 17th, NetVision Internet × Ruyu Culture jointly hosted an online sharing meeting with the theme of "How to achieve box office counterattack in Yilan Love Story", and we invited.Zhang Yuntian, co-founder of Zhisheng, chief producer of Yilan Love Story, CEO of Ruyu Culture, and Qiu Heng, chief marketing officer of Yilan Love Story.From the perspectives of industry, content, data and marketing, we talked about the content playing and marketing experience behind the box office counterattack of Yilan Love Story. Such experience may bring more enlightenment to the industry.

Content: realism+comedy, inciting social topics and emotional fulcrums

"Laugh and cry …" This is the most authentic and common viewing experience of "Love Story of Yilan" on the Internet, and "crying" seems to be more violent than "laughing". This is extremely abnormal for comedies that always take humor as the first element.

But it is this "abnormality" that has created the counterattack of the box office of Yilan Love Story.In Zhang Yuntian’s view, there may be three main reasons for the counterattack: First, emotional resonance; Second, it has certain social topicality; The third is the interaction between on-site and off-site marketing.

Zhang Yuntian, co-founder of Zhisheng and chief producer of Yilan Love Story

"Everyone has a first love. Are you still in touch with your first love?" "Have you ever made a mistake? Have you ever regretted it?" "If you can choose your life again, will you continue to go wrong?" "Are you cherishing the person in front of you?" Life is always full of regrets, and similar questions are believed to have been asked by everyone. "It’s just that we used movies to incite that emotion and poke the softest part of everyone’s heart." Zhang Yuntian said this.

The Love Story of Yilan is adapted from the national music IP of the same name., tells the story of a business crocodile who accidentally crossed into a parallel world, returned to a small town to live an ordinary life with his first love, and had a series of funny love stories. There are not only thoughts about wealth and love, but also discussions about family education, dreams and pursuits of that year and a new understanding of happiness.

It is equivalent to that "Love Story of Yilan" has already planted seeds in the topical and emotional direction at the beginning of its creation. Once this seed is fermented, everyone will watch the Love Story of Yilan, not just the movie, but their own inner regrets.

But what is even more rare is that the Love Story of Yilan selects the core theme of realism and the most grounded expression.

Zhang Yuntian revealed a trick of internet film creation. "If you want to express something and let everyone have a aftertaste after watching the movie, then keep the core and make the way of presentation as grounded as possible, which is funny and memorable. It is not far from success."

In fact, as a hot comedy brand in the online market in recent years, Zhisheng United has produced many explosive comedies, and most of them discuss social topics and are also related to emotions. For example, My Gentle Dad discusses the affection between father and daughter, Let me have fun discusses middle-aged marriage, and Love Story of Yilan discusses the love of middle-aged men. The next upcoming "Warm Smile" is campus+comedy, which discusses the relationship between teachers and students."We will express the most common emotional elements in the most humorous and grounded way."

If "strong stimulation" is the standard for a film to pass in entertainment, then "strong empathy" is the key to reflect the reality and impress the audience. The Love Story of Yilan has undoubtedly been done.

It takes almost a week for a film to rely on word-of-mouth counterattack and tap water to discuss and share. Judging from the box office curve of Love Story of Yilan, the time node of box office counterattack coincides with the period of word-of-mouth fermentation.

Perhaps a good comedy is just like this, and it can always incite a certain social mood. Affection, friendship, love, happiness, sadness or love for the country, like Dying to Survive and Hi, Mom, also take comedy as the table, realism as the center, and also move people with emotion, making the audience "laugh first and then cry" and willing to spare no effort to "Amway".

Qiu Heng, as the general manager of marketing, also said, "This film has become a carrier of’ crying’ social emotions. In the context of the epidemic, it has touched some emotional points of everyone. Whether it is a cinema or an online movie, there has been no movie that can make people cry for a long time. "

Marketing: from "tap water" to "strong interaction" to arouse the audience’s response

At the sharing meeting, Qiu Heng, as the general manager of marketing, shared several sets of interesting data:

1. There were 25,000+comments in the "Love Story of Yilan" station, exceeding 99% of online movies released by Tencent;

2. The effective broadcast ratio of "Yilan Love Story" by Tencent has soared from about 6% in the first three days to 15% in the box office counterattack, exceeding 99% of online movies released by Tencent;

3. The first vibrato video about "Yilan’s love story is so crying": 70,000 likes, 90,000 forwards and 40,000 comments, and "Sanlian" accounts for a very high proportion.

Qiu Heng, CEO of Entertainment Culture and head of marketing of Yilan Love Story.

Obviously,"Love Story of Yilan" is to attract "tap water" through word of mouth, form "strong interaction", promote high transformation, and finally feed back to the box office in the station.

After the launch of "Love Story of Yilan", there was a lot of crying in the comment area, and all kinds of crying photos were overwhelming, just like invisible hooks, simple and direct, but full of interest, which inherited the audience’s love for the film and even established some emotional connection with netizens, which triggered the spontaneous spread of social media and users, and further deepened the user’s impression of the film in the spread, and finally became a distinctive symbol.

These "crying in the sun" are logical and seemingly accidental, but in fact, the promotion and guidance of "marketing" behind it is equally indispensable. From the marketing link of the Love Story of Yilan, we can also see the whole process of the film’s counterattack.

At the beginning of the film’s launch, the main direction of marketing was to attract people with IP, win with laughter, and move people with emotion. After all, the songs of "Yilan Love Story" are very popular, with a broad audience base and national goodwill. The film itself outputs comedy tonality and fantasy colors, which are also very attractive.

"At about 11: 00 p.m. on the seventh day of the film’s launch, we monitored that there were a lot of hot photos of" Yilan Love Story "crying in the comment area on Tik Tok, so we took out the emotional point of’ best crying’ and did a lot of marketing actions with Tencent video to maximize the topic and emotional point.Qiu Heng said.

Perhaps this is the sensitivity of a professional marketing company, that is, to make appropriate adjustments to the marketing rhythm at any time according to the actual situation, and finally find the most suitable point for amplification, so as to revitalize the whole marketing and achieve the effect of maximizing marketing under the limited resources.

At the sharing meeting,Qiu Heng emphasized, "We have always had the idea that no matter how good the marketing is, it is just icing on the cake, which is particularly obvious in the Love Story of Yilan. It should be that we thank the film for its good reputation and give us the opportunity to play marketing."In Qiu Heng’s view, the box office may be supplemented by marketing, and the traffic can be accurately obtained through channels, but the audience’s recognition of the film is the foundation for the box office to counterattack.

So when it comes to marketing, Qiu Heng said it lightly, but we noticed that,Before and after discovering the emotional point of "crying", a large number of targeted marketing work has been quickly paved and followed up.For example, the maintenance of crying comments in the comment area, the follow-up of official shaking and crying video, the crying in the Zhou Yunpeng comment area, the crying in the Weibo diffusion comment area, the flop in the Zhou Yunpeng airborne comment area, the release of Zhou Yunpeng’s one-second crying video, the crying of real people, the follow-up fermentation of entertainment queen, and the second breaking of defense with unexposed ending, etc., are all hot waves after waves.

"In fact, at that time, we tried to follow up’ Good Cry’ for emotional marketing on the whole platform. For example, Aauto Quicker, Xiaohongshu, Weibo, bilibili, Hupu, etc. all made corresponding launches. We found that Aauto Quicker’s early publicity and solicitation effect was very good. Tik Tok, Weibo and Xiaohongshu, including soul, surprised us in the later emotional fermentation, and then we targeted it on a platform that could arouse more extensive interaction among netizens. Qiu Heng revealed.

In fact, not only the film side and the marketing side, but also the in-station recommendation of the video platform is rapidly following up.Love Story of Yilan was originally an S-level project, but in fact the resources given by the platform are S+ level.After all, the video platform is also willing to give more opportunities for interactive films with high conversion rate.

Through the marketing track of Love Story of Yilan, we can see that the ability of professional marketing companies to grasp hot spots is very important for the adaptability of marketing rhythm and direction, and innovative marketing strategies and more vivid interactive ways are obviously more efficient and dominant than traditional marketing.

From the whole marketing process, the workload of the project "Love Story of Yilan" is 1.5 times or even more than that of other online movie projects such as entertainment culture. There are as many as 25 posters and new media pictures, and the marketing strategy from funny to crying has been adjusted in time. But in the end, it’s all worth it.

Through the slow and steady marketing strategy at the initial stage of its launch, Yilan Love Story took the lead in establishing emotional links with users in Tencent’s video core circle, making them the first users of topic fermentation, and then expanding their openings through all-platform marketing, thus realizing the massive user coverage of the film audience and further expanding the audience circle. By amplifying the emotional point of "crying" and vivid and flexible interaction, Yilan Love Story experienced circle explosion, spread to more people, and effectively guided the hot search in the long video platform.This is not only an extension of the vitality of the film, but also effectively expands the marketing gameplay of online movies.

This set of combination punches comes down,The Love Story of Yilan is not only a one-way "drainage" or "indoctrination", but also an effective guidance to stimulate the two-way interaction between the plot and the audience and form a strong "echo" from the audience.. The crying photos in the comment area are the best proof of the audience’s "echo".This echo from the audience has caused a wide range of spontaneous communication, making the whole marketing more efficient and lasting.

When a movie, even the photos printed by netizens in the comment area, can become an expression pack and is spontaneously spread by netizens, it is not difficult to understand that this work can be countered at the box office.

Online movies enter the "word of mouth era"

In recent months, the "Northeast Element", as a widely accepted regional culture, began to rise in the field of online movies, including the counterattack of "Yilan Love Story", so that many people feel that the "spring" of Northeast comedy has come.

However, Zhang Yuntian did not recognize this."I don’t think it should be said that the spring of comedy in Northeast China has come, but in the big environment, ordinary people need to release their emotions. Good comedies will always be there, and there are many good themes waiting for everyone to explore. Spring has always been there."

Indeed,The spring of good content has always been there, including comedy.The reason why Love Story of Yilan was able to counterattack at the box office was not only because it was a northeast comedy and used northeast actors, but also because of its refined and differentiated content strategy and realistic expression that could incite the audience’s emotions, coupled with accurate and efficient marketing methods, content and marketing interlocking, which created the box office counterattack of Love Story of Yilan.

The unique long-term return cycle of online movies for half a year determines that the content side can constantly tap the long tail of the content, and after the hot broadcast period, it will usher in the second spring or even the third spring of return. But the reality is,Cases like Love Story of Yilan are still very rare.

"Online movies have relatively limited investment in marketing and are not allowed to pull the cycle too long. However, with the implementation of quality improvement and quantity reduction and the new accounting model, I believe that the case of full-cycle marketing will gradually emerge and the life cycle of the film will be further extended. " At the same time, Qiu Heng emphasized that "if a movie wants to achieve a long tail counterattack, marketing is only a means to expand its mouth, and word of mouth is the most critical variable in box office counterattack."

With the development of online movies, a series of actions such as users’ cognition, on-demand, experience and evaluation of online movies are the complete process of trading. No matter which link or level, it is inseparable from the guidance and assistance of marketing, but it needs the foundation of good content.If people’s attention to online movies in the past few years still stays in concept discussion, genre concern and visual wonders, then the box office counterattack of Yilan Love Story seems to indicate that online movies have entered a "word-of-mouth era" and entered a new era in which they can express reality, explore emotions and present value.

Throughout the sharing session, both Zhang Yuntian, as the chief producer, and Qiu Heng, as the chief marketing officer, repeatedly emphasized one word-"emotion".

In the view of NetVision Internet,This is also the greater significance of "Love Story of Yilan", that is, in the past, only the cinema screen could bear huge social emotions. Through "Love Story of Yilan", we found that online movies can also bear social emotions and mainstream values, and become the carrier for the broad masses to release their emotions, even if it is only a part. This itself is the embodiment of the progress of online movies.

Click here to view.→ Online sharing meeting and dialogue record of how the box office of Yilan Love Story counterattacked.

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