标签： 武汉红灯一条街

◎ Author/Shandong Zhongyang Real Estate Development Group Co., Ltd. Wang Xihao; Copyright belongs to the author.

Expertise: apartment design and optimization, cost control optimization, film.

01order

At present, the real estate industry has entered the era of small profits. Real estate regulation and control policies such as "three red lines" and "centralized land reform" have deleveraged real estate and removed its financial attributes, resulting in increased costs, difficult financing, low fault tolerance rate and reduced profit rate to less than 6%.

By benchmarking Country Garden, Vanke and other head real estate companies, this paper makes a detailed and systematic data calculation, analysis and comparison and careful study from four aspects: cost control ideas, cost measurement indicators, specific measures and control conclusions. The specific research and application analysis are as follows:

02The purpose and thinking of cost control

First, the purpose and necessity of cost control:

Through the measures of increasing efficiency, reducing cost and marketing and packaging, the differentiated competition of products can be realized, so as to generate premium benefits, enhance the value and quality of products, further improve the core competitiveness of enterprises, and shape the recognition and brand image of enterprises.

Real estate benefit settlement is dynamic, lagging and long-term. Is a project profitable and how much is it? Only after the development and sales are completed will you know. Therefore, according to the existing project situation, learn the experience of cost control of other real estate to prevent the cost from being wasted or exceeding the standard.

Second, the idea of cost control:

Increase efficiency, reduce cost and enhance product value;

(1) Optimize and reduce structural and functional costs.

(2) Reduce invalid costs.

(3) Increase reasonable and effective costs in sensitive areas that customers pay attention to.

Third, the impact of cost control at each time stage on the overall cost:

1. The stage of land acquisition, planning and design planning affects 70% of the total cost, which belongs to prior control.

2. During the recruitment and construction stage, it affects 25% of the total cost, which belongs to the matter control.

3. The carry-over and settlement stage of completion data affects 5% of the total cost, which belongs to post-event control.

03Cost measurement index

A, the development of total cost index and proportion:

1. Land cost: According to the current 4 million/mu, the plot ratio is 2.0, and the floor cost is about 3090 yuan/m2 (4 million *1.03 (deed tax) /666.67/2), accounting for 40% of the total cost.

For every 1 million mu of land, the cost will increase by about 770 yuan/㎡.

2. Jian ‘an cost: 2,000 yuan/㎡ for high-rise buildings, accounting for 26% of the total cost.

3. Supporting fee: 400 yuan/㎡, accounting for 5% of the total cost.

4. Administrative expenses: 500 yuan/㎡, accounting for 6% of the total cost.

5. Land use tax: 9 yuan/m2 * 50 years /2.0=220 yuan/m2, accounting for 3% of the total cost.

6. Tax: the sales price (8,000 yuan temporarily) *11%=880 yuan/㎡, accounting for 12% of the total cost.

7. Marketing expenses: the sales price (temporarily 8,000 yuan) *2.5%=200 yuan/㎡, accounting for 3% of the total cost.

8. Financial expenses: (2-5, 6, 8) *10%=320 yuan/㎡, accounting for 4% of the total cost.

9. Unforeseen expenses: 100 yuan/㎡, accounting for 1% of the total cost.

10、The above total cost: about 7600 yuan/㎡. Among them, the cost of land and construction and installation accounts for 66%. If the land price is 3 million/mu, the total cost of development is 6,800 yuan/m2.

Second, the construction cost (1-5 controllable) cost index and proportion:

1. Reinforcement: The cost per square meter is about 300 yuan/㎡, accounting for 15% of the construction and installation cost.

2. Commercial concrete: the cost per square meter is about 280 yuan/㎡, accounting for 14% of the construction and installation cost.

3. Exterior wall decoration and thermal insulation: the cost per square meter is about 150 yuan/㎡, accounting for 8% of the construction and installation cost.

4. External window: The cost per square meter is about 100 yuan/㎡, accounting for 5% of the construction and installation cost.

5. Elevator: The cost per square meter is about 45 yuan/㎡, accounting for 2% of the construction and installation cost.

6. Measures cost (including scaffolding, tower crane, formwork, vertical transportation, etc.): The cost per square meter is about 300 yuan/㎡, accounting for 15% of the construction and installation cost.

7. Others: earthwork, fire protection, electricity, water supply and drainage, heating and ventilation, etc.

Third, the height and other cost indicators, the impact on the calculation of Jian ‘an cost

1, the height of the impact on the cost:

(1) For a 17F residential building, for every 0.1m increase in the storey height, the corresponding installation and installation cost will increase by about 2-3% (the steel content will increase by about 1kg/㎡; The concrete content is increased by about 0.01m3/㎡ m2, etc.).

(2) For every 0.1m increase in story height, the construction and installation cost will increase by about 30~50 yuan/㎡ (the higher the material price, the greater the impact).

2. Influence of steel content on cost：

(1), steel cost index:

(1) the average high-rise residential 17F steel content is about 40-58kg/㎡; The steel content of underground garage is about 120-160kg/㎡.

(2) if the purchase price of steel bars is 5000 yuan/ton, it will be about 6000 yuan/ton after charging.

③ The cost index of steel content per square meter of residence is 240-330 yuan/square meter (accounting for 12-17% of Jian ‘an cost).

④ The cost index of the steel content per square meter of the garage is 720-960 yuan/square meter (accounting for 28-37% of the garage construction and installation cost).

(2) Influence of steel content on Jian ‘an cost:

① When the steel content increases by 1kg per square meter, the construction and installation cost will increase by about 6 yuan/㎡ (the higher the steel bar price, the greater the cost will be).

(2) The purchase price of steel bars increases by 1000 yuan/ton, and the construction and installation cost increases by 50 yuan/㎡.

3, including commercial concrete:

(1), including commercial concrete quantity cost index:

(1) the general high-rise residential 17F concrete content is about 0.4-0.5 cubic meters/㎡, and the underground garage concrete content is about 1.5-2.0 cubic meters/㎡.

(2) If the supply price of commercial concrete is 500 yuan/Fang, it will be about 600 yuan/Fang after the fixed fee.

③ Cost index of concrete content per square meter of residence: 240-300 yuan/square meter (accounting for 12-15% of construction and installation cost).

④ The cost index of concrete content per square meter of the garage is: 900-1,200 yuan/square meter (accounting for 35-46% of the garage construction and installation cost).

(2) Influence of commercial concrete content on Jian ‘an cost:

(1) the content of commercial concrete increases by 0.01 cubic meters per square meter, and the construction and installation cost increases by about 6 yuan/㎡ (the higher the material price, the greater the impact on the increased cost). (2) The purchase price of commercial concrete increases by 100 yuan/㎡, and the construction and installation cost increases by 50 yuan/㎡.

4, window to ground ratio:

(1) For general 17F high-rise residential buildings, the window-to-floor ratio is about 0.16-0.31. Based on the calculation of 600 yuan/㎡ of aluminum alloy window with three glasses and two cavities, the floor cost index of external window is about 96-180 yuan/㎡ (accounting for 5-9% of Jian ‘an cost).

(2) For every 0.01 increase in the window-to-ground ratio, the construction and installation cost will increase by about 6 yuan/㎡.

5. Garage and soil covering

(1) For every 0.1m height increase in the underground garage, the reinforcement will be increased by 3-5kg/㎡ and the concrete will be increased by 0.02-0.03m3/㎡； ㎡; Jian ‘an costs about 30-50 yuan/m2.

(2) For every 0.1m increase in the covering soil on the garage roof, the steel content will increase by 1.5-2kg/㎡, and the concrete will increase by 0.015m/㎡ accordingly; Jian ‘an cost increases by about 18-20 yuan/㎡.

6, saleable ratio ()

(1) saleable area: including residential buildings (including bottom businesses) and other saleable areas.

(2) Non-saleable area: parking space, property room, basement, mezzanine, overhead floor, garbage room, police room, kindergarten, equipment room and other supporting areas and gift areas.

(3) Calculated value of head housing enterprises: For every 1% increase in the saleable ratio, the construction cost of Jian ‘an will be saved by about 50 yuan/㎡.

04

Specific measures of cost control

First, reduce invalid costs

1, the concept of invalid cost

Invalid cost is an unstructured and unnecessary cost that does not play an effective role in enhancing product value and promoting marketing, and cannot gain customer recognition and attention. Ineffective cost accounts for about 1-2% of Jian ‘an cost, and the cost per square meter affects 20-30 yuan/㎡.

2. Case measures to reduce invalid costs:

(1) Decorative treatment of air conditioning grille.

The enclosed area inside the air-conditioning grille is the customer’s non-sensitive area, and it is enclosed by the air-conditioning grille, and residents rarely enter it. The practice of real stone paint can be changed to ordinary paint (the current practice of Country Garden).

Taking the project under review as an example, the interior decoration of air-conditioning grille can save the cost: 800 square meters *40 yuan/m2 (price difference) = 32,000 yuan/building.

(2) The garage ceiling is not treated or painted.

The ceiling of the underground garage is a customer’s non-sensitive area, which can’t display well. Moreover, it is blocked by fire fighting, smoke exhaust pipes, bridges and other facilities. Secondly, latex paint or paint is easy to peel off when it is wet for a long time. If the cost of using mildew-proof coating is higher, the surface putty and coating are cancelled, or spray painting treatment is adopted, which will not affect its structural use function.

Take the current project under review as an example, the top of the garage is sprayed with latex paint of 15-18 yuan/㎡, and the area of the garage (including the beam side) is about 25,000 square meters. If it is not treated, the cost will be saved by about 375,000-450,000 yuan; If spray painting treatment is adopted, the cost will be saved by about 120,000-200,000 yuan/phase I garage.

Second, optimize and reduce structural and functional costs

With the soaring land price, the cost of land and construction and installation accounts for more than 66% of the total cost. The product positioning and design scheme in the early stage largely determines the direct profit and loss of the project. Optimize the product line, so that the positioning of the designed products can match the needs of customers. The highest goal is that customers take the initiative to buy products, rather than taking products to find customers.

1. Optimization and cost reduction measures in the planning and design stage (affecting the overall cost by more than 70%):

The main principles are: optimization, benchmarking, quota, adaptation and refinement.

(1) In the planning stage, the most profitable planning layout and product line (the products of high-rise buildings and villas have the highest profitability) are issued through the benefit comparison of various schemes.

(2) Optimize the building shape coefficient: The more complex the building shape, the more concavities and convexities, the larger the external area of the facade, the more complex the structure, and the higher the corresponding cost. Huxing design should be symmetrical and reduce too many concave and convex levels.

(3) Optimizing structural selection and shear wall layout: The structural layout with more short-leg shear walls has a higher impact on the cost.

(4) For the cost index limits such as steel content and commercial concrete content: design internal horizontal comparison, and externally benchmark the head real estate data such as Vanke and Country Garden (the steel content cost index of the same type of drawings in the market can be different to 5-10kg/m2).

(5) Optimize and reduce the window-to-wall ratio: reduce the window area in the north direction and increase the height of the window sill in the south direction (meet the vertical fire-proof spacing and avoid using fire-proof windows). Reducing the window-to-floor ratio is beneficial to energy saving and cost reduction. Door and window frame optimization (reducing the number of window frames).

(6) Reasonably control the type and proportion of the donated area (because the donated area is not saleable, but it is included in the construction and installation cost at the time of settlement), and try to avoid:

1, the proportion of the plane is too high.

2. Large-area nonfunctional overhead floor or negative equipment floor design.

3, a large area of internal transformation, especially a large area of empty patch.

4. Design the stolen area by transforming the facade.

5. Try to use equipment platforms, balconies, bay windows, etc. to give away the area, and control the proportion.

(7) Improve parking efficiency of underground garage: strictly control the pool area of underground parking spaces, and save 30 yuan/㎡ for every unit of parking efficiency.

(8) Increase the saleable ratio:

First, increase the saleable area on the ground and reduce the area of supporting houses and low-profit projects.

The second is to reduce the area of underground storage room and garage. For every 1% increase in the saleable ratio, the cost will be reduced by about 30 yuan/㎡.

(9) Elevation optimization:

(1) Reduce the complex shape of the facade: the building facade should not have too many levels and lines, which is difficult to construct and expensive. Secondly, there are too many lines (especially at the window sill). If too many polystyrene boards are used, it will become a hidden danger of water leakage in the outer window if it expands when heated and contracts when cooled for a long time.

(2) The shape of the roof should be simple: if the sloping roof is adopted, the slope of the sloping roof should be reduced, and the flower pattern and complex lines of the roof should be reduced. The cost sharing of roof modeling of multi-storey residential buildings is large.

(3) lines with a thickness of more than 150 should be poured with concrete, because the heavy rain invades and expands with heat and contracts with cold, which has the potential of falling off.

(9) Control the materials and use parts of the facade: strictly control the use of materials with high cost,

Non-sensitive and minor parts of the owner, such as the second floor above the facade, decorative lines, roof flower racks, equipment floors, etc., shall be made of lower specifications.

(10) garage optimization:

① Control the thickness of the garage cover soil, reduce the thickness of the whole cover soil layer and reduce the cost through local piling slope, and use piling slope to plant larger trees, which has a sense of hierarchy in landscape vision.

② Garage pipeline balance: increase the clear height of the garage lane to prevent cross-operation fighting and pipeline waste.

(3) Set up control centers such as water pump room and fire fighting reasonably, and reduce the length of equipment pipes, wires and cables in the most reasonable and economical position.

4 When the garage fire hydrant is arranged, it should not be arranged at the driver’s door, but should be arranged on the back of the car or on the inside of the post adjacent to the driveway.

(11) Building lobby decoration:

According to different grades of projects, the ceiling on the wall and ground in public areas such as lobby adopts different standard decoration materials to distinguish high and middle grades. Make the just-needed real estate appropriately reduce the cost.

2, material procurement stage optimization, cost reduction measures:

(1) Centralized procurement, with quantity for price.

(2) In exchange for lower material prices through strategic cooperation, based on the future estimated quantity and construction demand.

(3) Guide and cultivate long-term, stable and honest suppliers of materials.

(4) Elevator accounts for about 2% of the construction and installation cost. Customers are more concerned about the safety and quality of elevators. Reducing redundant functions and unnecessary configuration are the main measures to reduce elevator prices.

3. Optimization and cost reduction measures in the construction stage:

(1) Control the quantity and standardization of visas, reduce site changes, and construct in strict accordance with design drawings.

(2) Changes or visas required by the construction unit shall be approved for implementation after repeated confirmation and comparison.

(3) Building construction practices and techniques should be adapted and matched with the current development level of construction technology and the routine practices of engineering construction.

(4) Reduce the construction period reasonably. After the completion and warranty period are up to standard, all costs and expenses will be settled in batches according to the time nodes, and the turnover cycle of funds will be ensured by time span.

4. Optimization and cost reduction measures of garden facilities:

(1) Reduce the proportion of water features. Because of the high cost and maintenance of waterscape, it is easy to become a hidden part of water leakage, and it is not well maintained in the later stage, and deciduous dirt and mosquitoes become a sub-item.

(2) Reduce the number of nonfunctional and expensive landscape sketches such as sculptures.

(3) The proportion of hard scenes shall not exceed 30%. In the landscape cost, the hard landscape area is small, but the cost is high. According to the project quality, control the proportion of hard scene paving and increase the proportion of soft scene. Use real stone paint, tiles or other iterations to replace marble.

(4) The wall of the community is hollowed out, which makes the landscape inside and outside the community coherent and transparent, and reduces the cost.

5. Financial optimization and cost reduction measures:

(1) Accelerate the sales rhythm, quickly turn the funds, reduce the pressure of funds and increase the gross profit.

(2) Tax financial planning, and broaden financing channels.

6. Measures for optimization and cost reduction in the settlement stage:

(1) Combining with the construction technology and practice of the project site, reasonably apply relevant quotas.

(2) Strictly review and check the project visas and contracts, and review and reduce those that are inconsistent with the site or conflict with the quota.

(3) Fine calculation, combined with the construction site, to ensure the authenticity, accuracy and practicality of the calculation.

7. Optimization measures in the marketing stage:

(1) Differentiated pricing of underground parking spaces to improve overall efficiency.

According to the actual scene of the garage, respectively, for the parking spaces with advantages and disadvantages, the price of the dominant parking spaces should be increased, and the price of a few unfavorable parking spaces should be reasonably reduced, which fully reflects the difference of parking spaces’ values, promotes the balanced sales of parking spaces, and is conducive to the elimination of parking spaces and the overall premium.

1. Conditions for price increase of parking spaces:

A. Parking spaces near the elevator or the entrance of the unit.

B, independent parking spaces

C, the distance around the parking space is relatively large.

2. For a few parking spaces in unfavorable positions, appropriately reduce the selling price.

A, mini-car parking spaces, corners or locations where equipment and facilities are extremely obstructed.

B, lane end inconvenient parking spaces.

(2) Add some middle and high-end parking spaces, which will improve the overall benefit of premium.

According to the project grade, on the basis of standard parking spaces (2.4*5.3), a reasonable proportion of medium and large parking spaces (2.6-2.7 in width and 5.3-5.5 in length) will be added.

(3) By giving away a reasonable area or space, we can enhance the higher sales added value, bring more premium, and get rid of chemicals faster, so as to enhance the overall benefit.

1. Optimization of negative first floor space:

The whole negative floor or the south area is presented to the first floor (some lighting windows are added to the negative floor).

Reasons: First, it can bring the first-tier premium and raise the first-tier price; Second: when the underground garage is 3.6 meters, two-story basements must be built below the main building (high-rise), which will design a large number of underground storage rooms, which is not conducive to decontamination. Turn the storage room on the negative floor into a gift space on the negative floor, break it into whole parts and quickly remove it. Third, the storage area of the remaining negative second floor can be designed to be smaller and the total price is lower.

Benefit calculation of two schemes:

A. If the standard floor costs 8000 yuan and the first floor (without yard) costs 7800 yuan, the whole negative floor or the space on the south side will be given as an additional gift to the first floor, and the price of the first floor will be 10800 yuan, and the benefit difference will be 3000 yuan/㎡. The relative selling price of storage room is 2000 yuan/m2, which brings more benefits.

B, if the standard floor costs 8,000 yuan and the first floor (with courtyard) costs 9,800 yuan, the whole negative floor or the space on the south side will be given as an additional gift to the first floor, and the price of the first floor will be 11,800 yuan, and the benefit difference will be 0 yuan/㎡. Basically, it is almost the same as selling the storage room at a price of 2000 yuan/m 2. Double added value can’t bring more profit growth, but it will solve the problem of slow storage room.

2. Optimization of negative two-story space:

The south area of the negative second floor (which has a large space facing the living room and bedroom) is used as a parking garage to increase the price. The premium capacity of the parking garage is much higher than that of the parking space, and it is fast and limited, so customers have priority to buy it.

Third, increase reasonable and effective costs in sensitive areas that customers are concerned about.

In the sensitive parts or areas that customers pay attention to, increase reasonable effective costs, improve quality, and let customers get the best value for money, thus generating a premium and increasing benefits. In the period of high housing prices and high costs, it is not suitable for price wars. By improving quality, selling price and profit, the brand effect can be expanded, and brand promotion and secondary premium can be given by word-of-mouth effect.

1. Sensitive areas of customer concern:

(1) According to the streamline of returning home: waiting hall, lobby, garage lobby and garage entrance.

(2) According to the architectural visual concerns: community gate, unit door bucket, first floor and facade.

(3) According to the landscape visual concerns: main entrance, core landscape axis and nodes, unit entrance, group landscape nodes, and residential fence.

2, in the home streamline, increase the reasonable and effective cost:

(1) The waiting hall, the lobby on the first floor and the garage are connected to the indoor lobby, and sensitive parts are paid attention to at the first level for customers. According to the grade of the project, simple and refined decoration is adopted to improve the quality of entering the home and create a sense of belonging at home.

(2) The fire hydrant and other equipment and facilities in the waiting hall are constructed with concealed fittings to avoid inconvenient access for customers.

(3) The lines at the entrance of the garage and the gate of the community are more thick, and the ceiling should not be made of glass. The slope at the entrance should be raised appropriately, and the entrance should be illuminated by lights.

3, building facade, increase the reasonable and effective cost:

(1) Lines and shapes are added to the 1-2 floor base and unit door bucket area of the building, which enriches the details and makes it more heavy.

(2) The color matching of the facade adopts color matching to replace the division of lines or shapes (high cost). Multi-storey horizontal different color surfaces make the building more thick; High-rise buildings adopt different vertical colors, which makes the building stand tall and straight.

4, landscape, increase the effective cost.

Excellent core landscape brings high-quality on-site experience to customers and directly raises the house price.

(1) First-class landscape areas such as main entrance, core landscape axis and nodes, unit entrance, and group landscape nodes should be built with emphasis.

(2) The children’s playground is set in an open space, and the surrounding vision is wide.

(3) A fitness track is added in the secondary landscape zone (semi-private) of the community, and cultural tips are added around the track to distinguish areas, which increases the identification and interest of the space and improves the humanistic quality of the project.

(4) The right corner of the road shall be rounded to prevent trampling.

4. In terms of intelligence, increase the effective cost.

A fully intelligent identification system for the owner is composed of face recognition of the gate, face recognition of the unit door, fingerprint lock of the entrance password, license plate number recognition system of the basement and automatic induction gate, which is convenient for the owner to enter and exit without keys and Bluetooth cards.

5, garage and other supporting aspects, increase the effective cost

(1) The garage driveway is the customer’s concern area, and it is made of toughened or grinded stone floor, while others are made of solidified wear-resistant floor (epoxy floor is not recommended, because the garage is wet and not wear-resistant, and after 1-3 years, there will be problems of sanding and falling off in different degrees, which will reduce the quality).

(2) Lane lighting design, lane lights and lane guide arrows are aligned up and down, which broadens the vision of two-way lanes, makes driving light feel more comfortable and ensures driving safety.

(3) The large-scale garage is divided into zones and colors, which is easy to identify and provides a simple sense of orientation.

(4) The garage is equipped with a zebra crossing on the sidewalk to distinguish the traffic flow and pedestrian line in the underground garage, which not only guides the owner to cross the driveway safely, but also plays a role in warning the vehicles driving in the basement to speed limit.

(4) Establish a model first and a quantity exhibition area, and stimulate customers’ purchasing desire and transaction rate through case experience.

(5) Set some smart WIFI, hidden trash cans, and some direct drinking water in the outdoor public activity area, so that customers can experience differentiated services and excellent living experience with less cost and attention to details, and improve quality.

Item 4: The conclusion of cost control:

All departments and stages refine the cost control, so as to prevent in advance, control in the process and analyze afterwards, forming a closed-loop and virtuous circle of the whole process.

First, improve the cost consciousness of all staff, establish the overall situation consciousness, and fully realize the close relationship between cost and income: reducing cost means increasing efficiency.

Second, all relevant departments should cooperate with each other, strengthen cooperation, establish a whole-process and full-staff cost control system, and dig deep into cost optimization and reduction measures:

1. Plan, design, optimize and innovate iterative products.

2, construction management to ensure quality.

3. Centralized strategic procurement of materials.

4. Marketing packaging: explore the core value and increase the premium rate.

5, financial control system control.

7. The Legal Department should guard against risks.

8, the completion of the settlement strictly according to the facts.

6. The feedback data of property customer service complaints are used as experience books to form a closed loop.

The real estate competition has entered the stage of high-quality and high-value differentiated competition. At present, real estate developers should seize the challenges and opportunities, enhance the concept of value promotion and cost control, take effective management and control measures, and do fine cost management with the craftsman mentality of "wringing the last drop of water on the towel" to enhance product value and create value for customers, so as to enhance the value of products and the core competitiveness of enterprises, so as to achieve sustainable and healthy development.

Source: Pang Dong has something to say. This article has been authorized by the author. Thank you for this.

　　China Overseas Chinese Network, March 9 (Xinhua) According to the report of WeChat official account, the Spanish version of the European Times, the Spanish Ministry of Economic Affairs has initiated the formulation of the "Creation and Development Law" and will implement digital and interconnected invoices through the platform of the Ministry of Finance. This law requires all companies, large and small enterprises, shops and even professionals to have the function of issuing electronic invoices. All computer-based billing procedures must be officially recognized. The program can send the electronic invoice to the tax bureau.

　　According to reports, the government said that this move will help to "reduce transaction costs and promote commercial transparency by digitizing commercial relations, and also described it as" a key lever that can effectively solve overdue payments in commercial operations ". However, it is also acknowledged that the primary goal of launching electronic invoices is to obtain reliable information about effective payment. The current system cannot obtain this information, but if the electronic invoice of the Ministry of Finance is used, all this information will be obtained.

　　In addition, the report said that enterprises and individuals who still do not have the function of issuing electronic invoices after two years will be fined 10,000 euros.

This week, OPPO announced the latest technological progress in AI, performance, communication and privacy security, including the first handset/hands-free dual-mode satellite call for smart phones, the first 7 billion-parameter large model for end-side applications, the tidal architecture that debuted and many other cutting-edge technologies.

The brand-new technology portfolio announced this time will fully implement the next-generation flagship product Find X7 series, set a brand-new technical benchmark for the flagship mobile phone in 2024, and bring consumers an innovative flagship experience that refreshes standards.

Release handset/hands-free dual-mode satellite call, leading the evolution of satellite interphone to satellite mobile phone.

OPPO released the satellite antenna pattern control technology, which will realize the innovative experience of handset/hands-free dual-mode satellite call for the next generation flagship. This technology can dynamically adjust the radiation pattern of satellite antenna, make the antenna beam aim at the satellite dynamically, and ensure that users can keep connected and talk with the satellite in both handset and hands-free conversation postures.

Lu Bao, a terminal antenna expert in OPPO hardware engineering, said: "We are very happy to realize the latest breakthrough in satellite antenna technology in the next generation flagship product for the first time through continuous research and accumulation and using a series of innovative technologies and patents. Through satellite communication technology and fully upgraded antenna, smart communication and near-field communication technology, we expect users to get a reliable communication experience in the whole scene. "

The traditional satellite communication mobile phone adopts single antenna design, and it can’t meet the demand of transmitting power in the head-to-hand state. It can only support the use of hands-free mode, which will lead to problems such as unclear communication in harsh weather environment such as strong wind.

OPPO’s brand-new handset/handsfree dual-mode satellite call makes the mobile phone satellite call experience evolve from "satellite intercom mode" to "satellite phone mode" which accords with users’ intuition for the first time, helping users to obtain more efficient communication efficiency in extreme environments.

The industry’s first end-to-end application of the 7 billion parameter big model, the big model mobile phone entered the fast lane.

Facing the rapid development of large-scale model technology, OPPO officially launched the large-scale model of self-training in ODC — — After AndesGPT, it was also announced that the industry’s first 7 billion-parameter model of end-side application will be realized on Find X7 series.

Through the model compression such as high-precision 4-4bit quantization, the acceleration of reasoning engine and the hardware acceleration mode of deep cooperation with chip platform,For the first time, it brings a complete 7 billion-parameter large model to the mobile phone terminal, completely changing the way of using the mobile phone terminal AI.

Zhang Jun, general manager of OPPO Software Innovation Center, said: "OPPO’s self-trained and personalized big model — — AndesGPT contains many versions of parameters from one billion to one hundred billion, with abundant knowledge, infinite memory and good use of tools. The technical architecture of end-cloud collaboration can support diversified application scenarios.

With the cooperation of various technologies, we will also apply a large language model with 7 billion parameters and a generative visual model to the Find X7 series for the first time, which will bring a local AI experience with faster response, stronger processing ability and higher generation quality while ensuring the privacy and safety of users. "

Thanks to the complete ANDES GPT 7 billion-parameter large language model applied by end-side, Find X7 series will bring the next generation AI experience such as natural language understanding, text content summary and call voice summary.

Compared with other models on the same platform, oppoandesgpt 7 billion parameter large language model can bring 20 times faster response in the generation of 200-word prefix, and 2.5 times faster for the generation of 2000-word prefix.

At the same time, OPPO’s AndesGPT can achieve the maximum number of abstract words of 14,000, which is 3.5 times that of other models on the same platform. In terms of generation quality, compared with the 1 billion parameter model, the ANDES GPT 7 billion parameter large language model has a higher "IQ" understanding ability, which brings a more complete and accurate record to the call summarization ability.

OPPO also announced the AndesGPT generative visual model based on self-training, which will bring image semantic understanding, subject recognition and segmentation, image extension and generation capabilities to Find X7 series, and bring a new functional experience of subject elimination and real-life redrawing. AndesGPT’s generative visual mode brings a wider range of image experience to mobile phones.

Compared with other cloud models on the same platform, AndesGPT can only support human body recognition. ANDES GPT not only supports the recognition and segmentation of more than 120 kinds of subjects, but also can realize hair-level segmentation and multi-agent separation of up to six, as well as the filling and natural generation of super-large-area images, which greatly expands the application scope and practicability of the generative visual model.

In addition, the end-to-end application of AndesGPT generative visual model also brings 60% shorter generation time and higher generation accuracy compared with other models on the same platform, bringing users a more readily available generative visual experience.

Original tidal architecture, breaking through the bottleneck of chip energy efficiency

Facing the more stringent demand of flagship end users for chip energy efficiency, OPPO first announced the exclusive tidal architecture technology. As a technology stack of chip hardware and software integration, Tide Architecture has built a set of chip-level performance solutions from scene recognition, computing power demand, cache matching and computing power scheduling, which solves the problems of memory and computing separation and chip scheduling faced by mobile platforms and realizes the maximum energy efficiency performance of flagship chips.

Hong Hansheng, director of software technology planning and architecture design of OPPO, said: "Tidal architecture is a collection of chip soft and hard fusion technologies developed by OPPO, and it is a chip optimization technology created by a group of people who know chips.

In the past, from the first-level cache to the system cache has always been the technical area of chip design companies. Through the tidal architecture OPPO, it broke through the technical boundary and mastered the use of the third-level cache to the system cache. With the chip-level capabilities in no man’s land and deep water, it brought a great leap in computing efficiency to the flagship products. "

Through in-depth joint research and development with chip manufacturers, OPPO has penetrated the tidal architecture into the on-chip cache system that traditional mobile phone manufacturers can’t use finely, and jointly designed cache partition, dynamic ratio of CPU/GPU and fast channel scheme of clean data with chip manufacturers.

Through the tidal architecture, OPPO realizes the dynamic matching of system-level cache for the first time.Dynamically allocate system-level cache resources for CPU and GPU in real time according to computational tasks and rendering tasks. Through this unique technology, the tidal architecture can achieve an average energy efficiency gain of 8%.

In addition, the tidal architecture also supports a brand-new scene-level computing power and power consumption analysis model on the chip, which can realize the dynamic computing power and power consumption evaluation and analysis based on a single scene, and dynamically disassemble each computing task to the computing power distribution of each computing unit on the chip in real time, find out the best energy efficiency combination, and achieve more competitive energy efficiency performance for diverse user applications.

By accurately and dynamically scheduling the computing power of GPU, Tide Architecture can also control the display delay excellently, and realize an unprecedented continuous and smooth experience for Android flagship. In the test of simulating users to start applications 320 times a day, the standard deviation of Find X7 equipped with tidal architecture is only 11ms, which has achieved a more lasting and stable smooth performance than the same platform and other platforms.

Hong Hansheng also revealed that OPPO has begun to deeply participate in the design of the next generation of Tianqi chips and explore more possibilities of tidal architecture.

Super signal engineering, solving network problems in the whole scene

During the communication meeting, OPPO also announced a set of self-developed communication technology solutions — — Super signal engineering, through antenna technology, intelligent communication and near-field communication, enhances the full-scene communication experience of Find X7 series from outdoor to urban and from urban to indoor.

OPPO brings the highest performance four-antenna architecture to the next generation flagship product through antenna miniaturization technology and spatial distribution optimization of low-frequency four-antennas. By combining low ECC and high isolation technology, OPPO can further improve the throughput of ultra-low frequency four antennas and reduce network delay.

Facing the influence of the grip on the signal strength, OPPO specially designed the low-frequency antenna, built the signal model of OPPO’s self-developed handheld state, improved the signal condition of the mobile phone in the handheld state, and realized the signal strength enhancement of up to 7dB and an average of 3dB.

OPPO’s unique intelligent communication technology utilizes the intelligent computing service provided by Andean intelligent cloud, the industry-leading intelligent fusion link technology and the cross-layer data acceleration capability to realize the acceleration strategy of the combination of Wi-Fi and cellular multi-networks.

In addition, based on communication QoS link technology, OPPO accelerates conference data and improves conference delay through the establishment of 5G boutique private networks of three major operators.

Smart communication technology also brings AI network prediction technology to Find X7 series. By integrating AI technology, communication technology and sensing technology, Find X7 series can predict signals for different spatial forms, intelligently recommend the most appropriate internet use strategy, and provide better performance in scenarios such as short video jam of subway and optimal network probability of switching from home to home.

Through intelligent communication technology, Find X7 series will also support excellent cross-end unified communication. Through Pantanal trust chain technology, Find X7 can realize fast and non-inductive connection between mobile phone and tablet, and based on the self-developed virtual data transmission channel, the tablet has mobile phone network communication capability, and users can make calls, send and receive short messages and access the Internet with data.

Super Signal Engineering will also bring a brand-new near-field communication experience to Find X7. Using the through-the-wall mode of near-field communication, Find X7 dynamically selects the optimal transmission and reception time slots through active noise identification, and improves the anti-interference ability. Combined with radio frequency enhancement technology, Find X7 improves the uplink and downlink rates.

Through the high throughput mode, Find X7 series can use the brand-new bandwidth of 160Mhz for mobile phone moving transmission, and can complete the handling of 180GB content in less than 15 minutes.

Using the dual-antenna packet loss prevention technology, Find X7 series can also bring lower Wi-Fi network delay. Using Wi-Fi& Bluetooth full acceleration 3.0 technology, Find X7 series can solve the data transmission impact of Wi-Fi and Bluetooth in traditional solutions. Compared with other products, this technology helps Find X7 series to reduce the game delay of nearly 150ms and 18 live broadcasts.

Protect security and privacy from software to hardware.

While promoting innovation in AI, performance and communication technology, OPPO always attaches great importance to users’ privacy security, and is committed to building a comprehensive privacy protection system for users through full-link application, data management and control, and innovative functions combining software and hardware.

In order to further enhance users’ privacy protection, OPPO has brought a security solution based on the second-level security chip with the highest security level in the mobile phone industry, which will provide the terminal with the highest chip-level privacy protection.

Compared with the traditional software security scheme, the chip-level encryption method can separate the management and authorization switch of sensitive rights from the operating system and lock it into the hardware layer of the security chip, which is managed by the chip-level security subsystem.

Based on the chip-level privacy security scheme, OPPO has implemented an innovative VIP mode in the folding flagship FindN3. With OPPO’s unique three-stage physical switch, it can quickly and intuitively turn off sensitive permissions such as microphone, camera and positioning, and encrypt user privacy information at hardware level.

Online guests:

Director (Director) of Dali Municipal Development and Reform Commission (Price Bureau)

Zhang Jinglin, Deputy Director, Airport Intercity Railway Office, Development and Reform Commission (Price Bureau)

Zhan Jingjing, Chief of Price and Fee Section of Development and Reform Commission (Price Bureau)

Staff of Price and Fee Department of Yinhui Development and Reform Commission (Price Bureau)

Director of Development and Reform Commission of Qiaocheng District, Tang Lingyun

Director of Sunhui Qiaocheng District Price Supervision and Inspection Branch Bureau

Head of Business Unit of Development and Reform Commission (Price Bureau) in Qiaocheng District, Kong Delong

Second, the problem

(1): School fees are the focus issue recently. Please ask Director Dai to introduce the relevant policies on education fees.

A: According to the provisions of the provincial price bureau, the Education Department and other relevant departments and the authority division of the 2018 edition of the Pricing Catalogue, the fees for compulsory education (junior high schools and primary schools), public high schools and public kindergartens must be subject to the charging standards approved by the municipal price department. Fees for tuition and accommodation in public higher education must be approved by the provincial price department. The academic education fees and accommodation fees charged by private schools in senior high schools, junior high schools and primary schools shall be approved by the local price department, and the private kindergartens shall be charged with conservation education fees by the operators themselves and reported to the price education department for the record. When all schools charge fees, the price should be publicized in a prominent position in the school.

The specific requirements are as follows:

1 strictly regulate the compulsory education stage (junior high school, primary school) charging behavior.

Compulsory education stage (junior high school, primary school) only allows students to collect homework costs and escrow funds, escrow funds (teaching materials, etc.) should be collected according to the facts, the state implements compulsory education free of tuition, tuition and miscellaneous fees, and schools in rural compulsory education stage are also free of teaching materials and accommodation fees.

In the stage of urban public compulsory education, students can be charged textbook fees and homework fees according to regulations, and accommodation fees can be charged to boarding students, and other fees are not allowed to be charged.

2. Strengthen the management of ordinary high school fees.

Further supervise and inspect the implementation of the "three-limit" policy (limited number of students, limited scores and limited amount of money) cancelled by ordinary high schools, and strengthen the management of enrollment, student status and fees. In addition to charging tuition fees, homework fees and accommodation fees, public high schools are strictly forbidden to charge tuition fees, school selection fees and sponsorship fees linked to admission under various names.

3. Standardize the charging behavior of private education.

Private schools with academic qualifications should strictly implement the charging standards approved by the local price departments, and private schools should not charge students any other fees except the prescribed tuition fees, accommodation fees and escrow fees. Private kindergarten fees shall be reasonably formulated by the school according to the cost of running a school, the qualification of running a school and the grade of kindergarten, and shall be reported to the local price and education department for the record before implementation.

4. Standardize the service charges and charges on behalf of schools at all levels.

Strictly implement the state’s regulations on the management of service charges and charging items and charging standards for schools of all levels and types, and strictly prohibit items that have been explicitly prohibited from being included in service charges and charging on behalf of schools. Library inquiry and electronic reading fees, lunch break management service fees, after-school care fees, bicycle care fees, etc. shall not be regarded as service charges and charges on behalf of others. It is strictly forbidden for schools of all levels and types to collect commercial insurance premiums, and schools are not allowed to collect military training fees, accommodation fees, transportation fees and photography fees from students during military training.

(2) Director Tang Lingyun of Qiaocheng District Development and Reform Commission publicized the price supervision during the "Three Summers" period.

In order to ensure the smooth development of summer harvest, summer sowing and summer management, and effectively protect the legitimate price rights and interests of grain farmers, Qiaocheng District Development and Reform Commission (Price Bureau) took measures to strengthen market price supervision during the three summers.

1. Strengthen monitoring and early warning. Pay close attention to the market price dynamics of seeds, fertilizers, pesticides, agricultural films, gasoline and diesel, and conscientiously implement the minimum purchase price policy for wheat. Do a good job in early warning and forecasting, and insist on early monitoring, early forecasting and early disposal.

2. Strengthen market inspection. Inspect the market price of agricultural materials during the three summers, and severely investigate and deal with price violations such as spreading false price increase information, hoarding, price fraud, and unclear price tag.

3. Intensify policy propaganda. Strengthen price propaganda and public opinion guidance, and timely release the price information of agricultural machinery operation. Increase the publicity of a series of price policies of governments at all levels to stabilize agriculture and benefit farmers, and promote the implementation of various policies to benefit farmers.

Fourth, increase the investigation and punishment of price reports. Open the telephone number for price reporting, promptly accept reports from the masses, make prompt investigation and feedback, earnestly safeguard the legitimate rights and interests of farmers, and ensure the stability of market prices during the three summers.

(3) Zhang Jinglin, deputy director of the Airport Intercity Railway Office of the Municipal Development and Reform Commission (Municipal Price Bureau), introduced the progress of Bozhou Airport, the progress of the Shanghai-Hangzhou high-speed railway, and the progress of the preliminary work of the Bobang-Huaifu intercity railway project.

1. Progress of preparatory work for Bozhou Airport Project

(1) Project progress. Bozhou civil airport project belongs to the preliminary work project of the national "Twelfth Five-Year Comprehensive Transportation System Planning". In February 2017, Bozhou Civil Aviation Airport Project was included in the National Civil Aviation Development Layout Plan for 2030 and the Civil Aviation Construction Plan for the Thirteenth Five-Year Plan. In January 2018, the National Development and Reform Commission entrusted China Civil Aviation Engineering Consulting Company to hold an evaluation meeting on the pre-feasibility study report of Bozhou Airport Project. In February 2018, China Civil Aviation Engineering Consulting Company issued an evaluation report and submitted it to the National Development and Reform Commission.

Avic design institute has been entrusted to prepare the feasibility study report of the project simultaneously, and the feasibility study report will be submitted for approval after the project is approved. At the same time, special supporting reports such as energy-saving assessment, social stability risk report, seismic safety assessment, environmental impact assessment, soil and water conservation plan and land pre-trial required in the feasibility study stage have been determined by public bidding and other means.

(2) There are problems. The Central Military Commission issued a document in March 2018, which put forward new requirements for the approval procedures of civil aviation airports: the military-land agreement signed between the theater and the provincial government must be submitted to the Central Military Commission for approval before it can take effect. After the document was issued, the General Office of the Military Commission is reviewing 37 civil aviation airports in China that have entered the examination and approval procedures, and determining the list of airports that implement the new regulations of the Central Military Commission through consultation. Bozhou airport project approval needs to wait for the audit results, and the National Development and Reform Commission will perform the approval procedures according to the situation.

(3) the lower work arrangement. Timely link up the National Development and Reform Commission and the Joint Staff, grasp the audit of 37 civil aviation airports that have entered the examination and approval procedures by the Central Military Commission, and coordinate and promote the project approval of Bozhou Airport.

Supervise AVIC Design Institute and East China Flight Procedure Institute to develop project feasibility study, aircraft performance and flight procedures; Supervise the preparation of special supporting reports such as energy-saving assessment, social stability risk report, earthquake safety assessment, environmental impact assessment, soil and water conservation plan and land pre-examination.

(Bozhou Airport is a civil regional airport. The short-term design target year of the project is 2025. It is predicted that the annual passenger throughput will be 550,000 passengers, the annual postal throughput will be 1,900 tons, and the annual aircraft take-off and landing will be 5,671 sorties. The main construction contents of this phase of the project are: the flight zone index 4C, a new runway with a length of 2,600 meters and a width of 45 meters, a vertical connecting taxiway, six station platforms with Class C seats, and air traffic control, oil supply facilities and public supporting facilities. The total investment of this project is about 860 million yuan. )

2. Progress of Shanghai-Hangzhou High-speed Railway

(1) Project situation. Shangqiu-Hangzhou Railway is the second channel project of East China North-South Railway in the Medium-and Long-term Railway Network Planning of Anhui Province, and it is listed in the National Twelfth Five-Year Comprehensive Transportation System Planning. The project starts in Shangqiu, Henan Province, passes through Bozhou, Fuyang, Huainan, Hefei, Wuhu and Xuancheng in Anhui Province, and Huzhou in Zhejiang Province to Hangzhou. The main line is 795 kilometers long, with a design speed of 350 kilometers per hour and a total investment of about 96 billion yuan.

(2) Overview of Bozhou section. The Shang-He-Hang Railway is 67 kilometers long in Bozhou, with three passenger stations, namely Bozhou South Station, Lumiao Station and Gucheng Station. The two major node projects are the Guohe Bridge and Gucheng Bridge.

In order to give full play to the driving role of high-speed rail in urban economy, our city actively strives for the adjustment of high-speed railway station from Bozhou Station to Bozhou South Station, and the scale of the station building is 15,000 square meters.

In order to realize the connection between Bobang Intercity and Beijing-Shanghai High-speed Railway and Shanghe-Hangzhou Railway, with the efforts of our city, the railway head office agreed to reserve the conditions of Bobang Intercity Access in Bozhou South Station in the preliminary design reply of Shanghe-Hangzhou Railway: the arrangement scheme of Shanghe-Hangzhou Yard and Bobang Yard shall be adopted, and the planning and design shall be based on three sets of seven lines in Shanghe-Hangzhou Yard and two sets of three lines in Bobang Yard; Recently, there are 6 arrival and departure lines (including main lines) and 2 platforms in Shanghe Hangchang Station.

(3) Project progress. Our city has established an integrated promotion mechanism in the urban area, and unified all relevant functional departments in the urban area under the leadership of the local work headquarters in Bozhou section of the Shanghe-Hangzhou Railway, which has reduced intermediate links and improved the promotion efficiency from the system setting. Under the guarantee of working mechanism, the construction of our city is progressing smoothly. Since the construction units of China Railway 21st Bureau, Electrification Bureau and 18th Bureau entered the site in December 2015, the project progress has always ranked first in the province. As of June 25th, the pier construction of Bozhou section of Shanghe-Hangzhou Railway has been fully completed. Subgrade ancillary works have been built.

The building of Bozhou South Station was built by China Railway Beijing Bureau and entered the site on April 20th.

In order to realize the consistency of architectural style and the synchronization of construction between Bozhou station square and station building, our city took the lead in carrying out the combined bidding for the planning scheme design of station square (government) and station building (railway), which was praised by the railway corporation. At present, the square in front of Bozhou South Station was built by China Construction First Bureau, and the foundation stone was laid on April 18th. The preliminary construction section of Bobang intercity railway (station building and tie line project) has started construction, and the pile foundation construction of the cross-business Hehang Bridge has been completed, and the pier construction is currently underway.

(4) The next step. Our office connects five construction units (China Railway 21st Bureau, Electrification Bureau and 18th Bureau), station building (China Railway Beijing Bureau) and plaza (China Railway 1st Bureau) every week to optimize the construction environment, coordinate and solve problems, fully promote the construction of Shanghai-Hangzhou high-speed railway, and ensure the realization of the goal and task of keeping the progress among the best in the province.

3. Preliminary work of Bobang-Huaifu intercity railway project.

In order to improve the traffic location advantage in northern Anhui and improve the layout of railway network, the Provincial Railway Office has carried out the compilation and approval of the Inter-city Railway Network Planning in northern Anhui. At present, the text of the Plan has been completed; In May 2017, the environmental impact report of the Plan was approved by the Ministry of Environmental Protection; At the end of 2017, the Plan was revised according to national requirements and reported again. The Plan includes the inter-city railways of Huai-Su-Fu and Bo-Bang.

The preliminary work of the inter-city railway project in northern Anhui Province was promoted by Anhui Investment Group. At present, the first draft of the Feasibility Study Report on the New Huaisu-Bengbo Express Railway has been compiled by China Railway Shanghai Design Institute. After the "North Anhui Intercity Railway Network Planning" is approved by the state, the provincial investment group will take the lead in joint venture with the cities to promote the project construction in accordance with the relevant policies of the Anhui provincial government’s upcoming intercity railway development opinions (extracting construction funds from land transfer fees, setting up a compensation mechanism, and comprehensive land development, etc.).

According to the convergence, in accordance with the deployment of the state to strictly control financial risks, the National Development and Reform Commission has successively issued policy requirements for urban rail transit and intercity railways. All provinces and cities must establish a fund-raising and loss-making mechanism, strictly control project loans, and suspend the approval of relevant plans in 2018. In the next step, we will put forward implementation suggestions based on the development opinions of provincial intercity railways and the development needs and stages of our city, and report to the municipal government to study and determine the construction timing of the Bo-Bang intercity railway, and carry out related work such as raising construction funds.

　　CCTV News:The annual year-end consumption peak season has arrived. In the consumption peak season of 2023, the reporter saw that consumer demand is more subdivided and vertical, consumption is more decentralized and personalized, and intelligent, experiential and high-quality products are exploding. From the industrial point of view, the diversity of consumer demand also promotes the trend of personalized production and flexible customization on the supply side.

　　Under the increasingly diversified consumer demand, refined home appliances are more sought after by consumers. The data of the e-commerce platform shows that the sales of smart home products that can enhance the sense of home life experience have increased significantly. Among them, the turnover of intelligent sensing faucets, intelligent door locks, intelligent lifting tables and other products all increased by more than 100% compared with the same period in 2022.

　　Healthy consumption has also become a kind of consumer goods with high willingness of consumers. According to the data of the platform, in the "Double Eleven" in 2023, the outdoor sports industry showed explosive growth, and the sales of cycling, skiing and out shoes clothing products increased by 300% year-on-year.

　　On the major e-commerce platforms, the reporter noticed that domestic brands are highly sought after by consumers. According to the data of China International Electronic Commerce Center Research Institute, in this peak consumption season, among the top 20 brands in online retail sales, domestic brands occupy 11 seats.

　　While the consumption trend changes, it is also promoting the transformation of the industry. Li Mingtao said that relying on the support of online big data, enterprises can more clearly understand the needs of consumers, and thus rely on personalized production and flexible customization to accurately match related needs.

　　Promote featured products and adopt various operation methods to cope with the sales peak.

　　The annual year-end consumption season is also an important node for enterprises to sprint annual sales. At present, local enterprises are actively enriching their means of operation and vigorously promoting local specialty products.

　　In Hanzhong, Shaanxi Province, the local digital economy industrial park jointly settled in enterprises, and launched online live broadcast and other activities for the first time to introduce local agricultural special products to consumers.

　　This company, located in Jiangmen, Guangdong Province, has developed a series of snack foods and organic foods based on local specialties such as Xinhui dried tangerine peel and Taishan rice. The person in charge of the company predicts that the sales volume of the company’s products will rise sharply this consumption season. In order to cope with the sales peak, the company made sufficient preparations in advance.

　　The new express delivery mode allows goods to reach consumers faster.

　　During the peak consumption season every year, the express delivery volume will explode. The growth of express delivery reflects the vigorous vitality of China’s consumer market. At the same time, how can consumers get the goods they ordered faster?

　　At a courier service outlet in Mianzhu City, Sichuan Province, the staff are busy scanning the code for express parcels, putting them on the shelves, and three shelves are filled with parcels stored on behalf of others.

　　It is understood that during the end-of-year consumption peak season in 2023, major express delivery companies in Mianzhu have increased their investment, and tried their best to reduce the phenomenon of express delivery squeeze and delay by increasing operating venues, adding automation equipment, expanding transportation capacity and increasing manpower.

　　In Jinhua, Zhejiang Province, relying on the mode of "integration of passenger and freight", express delivery can take the bus to the village, so that more rural people can enjoy the same timely delivery service as in the city, which greatly improves the timeliness of express delivery. Wu Chengrong, a villager in Shenfan Township, Jinhua City, just got his first package of this year’s "Double Eleven" a few days ago.

　　In addition, the local area also adopts the new logistics mode of "regional co-distribution", relying on the postal network, integrating the first-class distribution resources of each express brand village and town, and realizing the automatic sorting of all express brands in the same line. Postal couriers can complete the express transportation and delivery work of different express delivery companies, which greatly relieves the logistics pressure of the "last mile" in remote areas.

　　According to the monitoring data of the State Post Bureau, November 1 — On November 4th, the whole network collected 2.027 billion pieces of express delivery, up 16.1% year-on-year and 31.0% quarter-on-quarter, reaching a record high.

Google’s strongest AI model, which has attracted much attention and is considered by the industry to be the most likely to beat GPT-4, has finally appeared!

On December 6th, US Western Time, Google CEO Sundar Pichai and DeepMind Director Demis Hassabis jointly announced the official launch of Gemini 1.0 in official website.

Gemini is jointly created by several Alphabet teams such as Google Research and DeepMind. As a new powerful multi-modal artificial intelligence model, it can induce, understand, operate and combine different types of information. It can not only process text, images, video and audio, but also complete complex tasks in mathematics, physics and other scientific fields, and can understand and generate high-quality codes in various programming languages.

Pichai described Gemini as "our largest and most powerful AI model to date" and said that it has shown the most advanced performance in many leading benchmarks. "The first generation of Gemini 1.0 was optimized for different sizes, namely: Ultra, Pro and Nano. These are the first models to enter the Gemini era and the first realization of our vision when we established Google DeepMind earlier this year. "

At the Google I/O conference in May this year, Pichai spoiled the news that Google was developing Gemini. It is described as the "Next Generation Multi-modal Intelligent Network", which is designed for API integration. It is said that it has trillions of parameters like GPT-4, but its computing power is five times that of GPT-4, and it can perform more complex and diverse tasks.

To this end, Google also merged its two strongest artificial intelligence laboratories: Google Brain and DeepMind, led by Demis Hassabis, the former CEO of DeepMind, and invested hundreds of millions of dollars in research and development of Gemini.

Even sergey brin, the co-founder of Google, who has resigned for four years, has returned to the office of Mountain View in Silicon Valley to participate in the Gemini decision-making and join the LLM scuffle.

But just last week, The Information quoted people familiar with the matter as saying that Pichai recently silently canceled a series of Gemini public appearances that should have been held in California, new york and Washington, D.C., because it was found to be "unreliable in handling some non-English queries", which cast a gray color on the product launch process.

Perhaps to consolidate market confidence, early this morning, Gemini 1.0 suddenly made its grand debut, appearing in the public’s field of vision and quickly occupying the front pages of major scientific and technological media.

So, what is the strongest artificial intelligence model that Google is betting on the whole army?

Hassabis, head of DeepMind, called Gemini their most flexible model, which can run efficiently on all kinds of devices from data centers to mobile devices.

In order to achieve this extensibility, Gemini 1.0 has designed three versions with different functions and sizes:

Gemini Nano —The most efficient model on the end-side equipment. Designed for smart phones, it can perform efficient AI processing tasks without connecting to an external server. Now it has been integrated into Pixel 8 Pro, which can support the function of "summarizing text" in recording applications and the function of "intelligent reply" in Gboard. Starting with WhatsApp, it will be extended to more applications next year.

Gemini Pro —The best model for various tasks running in Google data center. Support the latest version of the AI chat robot Bard from today. It can respond quickly and understand complex queries, which is the biggest upgrade since Bard was introduced. At present, it provides English services to more than 170 countries and regions, and plans to support new languages and regions in the coming months, and apply them to more Google products such as search, advertising, Chrome and Duet AI.

Gemini Ultra -The largest and most powerful model, dedicated to highly complex tasks, will be provided to developers and enterprise customers early next year after completing the current testing phase. At that time, an updated version of Bard Advanced based on Gemini Ultra will be launched.

In terms of model architecture, Gemini still uses Transformer architecture, adopts an efficient attention mechanism, and supports the context length of 32k.

Google confidently said that after rigorous testing and performance evaluation of the Gemini model, from natural image, audio and video understanding to mathematical reasoning,Among the 32 academic benchmarks widely used in the research and development of large-scale language models, the performance of Gemini Ultra has exceeded the most advanced level represented by ChatGPT at present.. Before the release of Gemini, Google conducted a series of tests to evaluate it with standard industry indicators.

In the MMLU test, the score rate of Gemini Ultra is 90.0%, which is higher than that of GPT-4 (86.4%), making it the first model to surpass the performance of human experts. The MMLU test covers 57 subjects, including mathematics, physics, history, law, medicine and ethics, and aims to evaluate the model’s understanding and problem-solving ability in the global knowledge field.

In Reasoning, Math and Code, except HellaSwag, which lags behind GPT-4 by 87.8%, others include challenging math problems such as multi-step reasoning, algebra/geometry/pre-calculus and so on.

In terms of multimodal capability, Gemini Ultra achieved a SOTA score of 59.4% in the new MMMU benchmark test, which exceeded the 56.8% of the multimodal version GPT-4V of OpenAI. This benchmark test spans many different fields and requires precise reasoning for many tasks.

In the image benchmark test, even without the assistance of Object Character Recognition (OCR) system, the performance of Gemini Ultra is better than all previous models only by analyzing pixel information. In audio testing, the scores of automatic speech recognition and automatic speech translation of Gemini are higher than those of Whisper system connected to GPT-4.

Hassabis said that this highlights the superiority of Gemini’s native multimodal. Up to now, the usual way to create multi-modal models is to train individual components of different modes independently, and then splice them together to try to simulate some functions.

Although such models can sometimes effectively perform specific tasks such as describing pictures, they often perform poorly in more conceptual and complex reasoning.

Gemini was originally designed in a native multi-modal way, and was pre-trained in different modes from the beginning using TPUs v4 and v5e chips designed by Google.. Then it is fine-tuned with more additional multimodal data to improve its performance.

This method enables Gemini to understand and reason all kinds of input content more naturally in the initial stage, and its ability in almost all fields has reached an unprecedented advanced level.

First of all, Gemini has complex multi-modal reasoning ability, which can help to understand complex written and visual information and discover indistinguishable knowledge content in massive data.

For example, it is instructed to filter irrelevant papers through the natural language prompt, or extract key data through reading. With a lunch break, Gemini can help you extract 250 document points from 200,000 papers, and further transform the data into any required chart form. This will greatly help to achieve innovative breakthroughs in science, finance and other fields at a digital speed.

The trained Gemini can obviously recognize and understand text, image and audio data at the same time, better understand subtle information and answer questions related to complex topics. This makes it especially good at explaining reasoning in subjects such as mathematics and physics. In the example, the staff showed that Gemini can check handwriting physical mistakes and explain the correct way.

In order to show the multimodal capabilities of Gemini more intuitively, Brother Chai released a video in X, saying that "the best way to understand the amazing potential capabilities of Gemini is to look at their practical applications".

In the video, Gemini taught the staff the pronunciation of "duck" in Mandarin according to the instructions, and also explained the Chinese tone.

The staff also gave Gemini a demonstration of interaction only in Chinese. By asking about the indoor light in a picture, Gemini is asked to give the orientation of the apartment in use. Gemini answers in Chinese and guesses that the room faces south. Circle a plant in the photo and ask what kind of lighting it needs. gemini then explains the plant species and lighting requirements. The whole process is as smooth as the mother tongue, which shows that Gemini is outstanding in multilingual environment, which is no less than GPT-4.

In addition, Gemini can understand, interpret and generate high-quality codes of the most popular programming languages in the world, such as Python, Java, C++ and Go. The ability to achieve cross-language work and handle complex information makes it one of the world’s leading basic coding models, helping programmers to use the powerful AI model as a collaborative tool to design applications.

For developers, starting from December 13th, Gemini Pro can be obtained through the Gemini API in Google AI Studio or Google Cloud Vertex AI. Android developers can also use Gemini Nano, the most efficient model for end-to-end tasks, through AICore.

Looking back on the development of Google’s big model all the way, compared with the continuous and rapid update of OpenAI’s "Wang Fried", Microsoft always seems to be one step behind when it integrates various AI functions of GPT into core products and pushes them to customers. When Bard, a chat robot, was released in February this year, it got off to a bad start, and the market value evaporated by 100 billion dollars overnight with a factual error. Benchmarking Microsoft Copilot’s Duet AI work suite, the market response was moderate, and the financial performance of cloud services also lost to Microsoft.

Especially after the internal friction caused by the reorganization of Brain and DeepMind teams and the loss of senior talents to OpenAI, Google’s AI battle is even more exhausted.

However, this is, after all, an AI pioneer who contributed to Transformer’s pioneering masterpiece Attention is all you need and the landmark artificial intelligence program AlphaGo, and inspired the subsequent development of many large models including ChatGPT. No matter from the technical genes, training data, capital and infrastructure, it should have one of the best strengths.

The release of Gemini is regarded by Google as the most critical technological innovation in the past decade. Can it make Google rally, beat OpenAI and regain the throne of the big model stadium?

Will the AI competition pattern be reshaped after Genmini Ultra comes out next year?

And, has everyone tried the new Google Bard? How do you feel?

Welcome to leave a message to share, or join the group to discuss with us!

Click on "Huanghuai nurse" above to follow.

guide　language

The treatment scheme of herpes zoster can be roughly divided into traditional Chinese medicine therapy and western medicine therapy. Today, we will learn the western medicine therapy recommended by the guide.

Therapeutic goal of herpes zoster

Relieve acute pain; Shorten the duration of skin lesions; Prevent the spread of skin lesions; Prevent or reduce complications.

First, antiviral drugs

Commonly used drugs in clinical treatment of herpes zoster can effectively shorten the course of disease, accelerate the healing of rash, reduce the formation of new rash and reduce the spread of virus to internal organs. It should be used within 72 hours after the eruption, so as to quickly reach and maintain the effective concentration and obtain the best therapeutic effect. At present, the approved systemic antiviral drugs include acyclovir, valaciclovir, famciclovir, bromovudine and foscarnet sodium.

acyclovir

Function characteristics:

Acyclovir triphosphate is produced by phosphorylation of viral thymidine kinase in infected cells, which can inhibit viral DNA polymerase and stop the extension of viral DNA chain.

　 Usage:

(1) Oral administration: 400-800 mg/time, 5 times/day, for 7 days;

(2) Intravenous drip: 5 ~ 10 mg/kg for patients with immune impairment or serious nervous system diseases, once every 8 hours, with a course of 7 days.　

Precautions:

Patients should drink plenty of water during the administration of acyclovir to prevent acyclovir from precipitating in renal tubules and damaging renal function.

Valaciclovir

Function characteristics:

The prodrug of acyclovir is quickly absorbed by oral administration and quickly converted into acyclovir in gastrointestinal tract and liver, and its bioavailability is 3~5 times that of acyclovir.

　 Usage:

Oral administration: 300 ~ 1000 mg/time, 3 times/day, for 7 days.

Fanciclovir

Function characteristics:

The prodrug of penciclovir is rapidly converted into penciclovir after oral administration, and maintains a long half-life in cells. The mechanism of action is the same as that of acyclovir, the bioavailability is higher than that of acyclovir, and the frequency and dosage of administration are lower than that of acyclovir.

　 Usage:

Oral administration: 250 ~ 500mg/time, 3 times/day, for 7 days.

brivudine tablets

Function characteristics:

The antiviral effect is highly selective, and the process of inhibiting virus replication is only carried out in virus-infected cells.　

Usage:

Oral administration: 125mg／/day, l times/day, for 7 days.

Sodium foscarnet

Function characteristics:

Blocking the phosphate binding site of viral DNA polymerase in a non-competitive way, thus showing antiviral activity.

　 Usage:

Intravenous drip: 40 mg/kg each time, once every 8 hours.

Note meaning　

Patients with renal insufficiency should reduce the dosage accordingly;

If renal function continues to decline, acyclovir should be stopped immediately and famciclovir or other antiviral drugs should be used to continue treatment;

For patients suspected of renal insufficiency, creatinine level should be detected before initial administration (creatinine level is not required for bromovudine).

Second, analgesics

Mild to moderate pain:Acetaminophen and tramadol can be selected;　

Moderate and severe pain:

1. Opioid drugs, such as morphine or oxycodone;

2. Drugs for the treatment of neuropathic pain, such as calcium channel regulator gabapentin and pregabalin, in addition to amitriptyline and 5% lidocaine patch. Severe acute pain during herpes zoster is a risk factor for post-herpetic neuralgia (PHN). Combined with calcium channel regulator can not only effectively relieve pain, but also reduce the occurrence of PHN. Studies have shown that early use of pregabalin can significantly reduce the pain score of herpes zoster, especially within 7 days of herpes occurrence, which can significantly reduce the incidence of PHN. The pain of elderly patients with herpes zoster is more common and severe, which seriously affects all aspects of life, such as anxiety, disorder and inability to work or live normally. Studies have shown that pregabalin combined with oxycodone can not only further reduce the incidence of PHN, but also improve the daily activities and sleep of patients and improve their quality of life.

Third, glucocorticoid

At present, there is still controversy about whether to use glucocorticoid to treat herpes zoster.

It is generally believed that systematic application of glucocorticoid in the early stage of acute onset of herpes zoster and gradual decrease can inhibit the inflammatory process, shorten the duration of acute pain and the healing time of skin lesions, but it is ineffective for the pain with PHN.　

Recommended dose:The initial dosage of prednisone is 30~40 mg／/day, which is taken orally and gradually reduced, and the course of treatment is 1~2 weeks.

　Fourth, neurotrophic drugs

It is also helpful to relieve neuroinflammation and neuralgia. Commonly used drugs include mecobalamin, vitamin B1 and vitamin B12, etc., which are taken orally or injected intramuscularly.

Five, topical drugs

Mainly dry and anti-inflammatory.　

Blister fluid is not broken:Calamine lotion, acyclovir cream or penciclovir cream can be used externally.　

After herpes is broken:

3% boric acid solution wet compress;

1: 5000 furacilin solution wet compress;

0.5% neomycin ointment for external use;

2% mupirocin ointment.　

Ophthalmic herpes:3% Acyclovir Eye Ointment and Iodine Eye Drops for External Use.

References: [1] Herpes Zoster Expert Consensus Working Group. Herpes Zoster Expert Consensus in China [J]. Chinese Journal of Dermatology .2018,51 (6): 403-406.

Laiyuan/Yunque

　　Xinhua News Agency, Tehran, September 21st: Talk about "America can’t be trusted" in the eyes of Iranians.

　　Xinhua News Agency reporter Gao Wencheng

　　Iranian President Leahy made it clear in an interview with the American media a few days ago: "We can’t trust the United States." This sentence is not only his personal opinion, but also the consensus of Iranian society. From a government spokesman to an ordinary librarian, Iranian society now widely believes that — — "the United States cannot be trusted."

　　The formation of this social consensus is closely related to the United States’ treachery and arrogance on the comprehensive agreement on the Iranian nuclear issue. In July 2015, after 10 years of arduous negotiations, Iran reached the the Iranian nuclear deal with the United States, Britain, France, Russia, China and Germany. However, in 2018, despite the opposition of the international community, the United States unilaterally withdrew from the Iranian nuclear deal and once again held high the sanctions stick to "exert extreme pressure" on Iran.

This is the scene of the new round of political director-level meeting of the Joint Committee of the Iranian Nuclear Comprehensive Agreement, which was filmed in Vienna, Austria on June 12, 2021. Xinhua News Agency (Photo courtesy of the EU delegation in Vienna)

　　The United States’ wanton breach of contract and indiscriminate sanctions have caused great harm to Iran’s development. After the Iranian nuclear deal was reached, the United States lifted sanctions against Iraq, and Iran’s daily average oil export once reached 2.5 million barrels, with a record economic growth rate of 13.6%. However, after the United States unilaterally broke the contract and re-imposed sanctions, Iran’s oil exports once plummeted to only 100,000 barrels per day, and the economy shrank sharply year after year.

　　Affected by US sanctions, the Iranian currency Rial has depreciated sharply in just a few years. Before the sanctions were restarted, more than 30,000 rials could be exchanged for 1 US dollar, but now it takes 30 Wan Li rials to exchange for 1 US dollar. The import and production costs of Iranian goods have increased significantly, and the shortage of materials has led to soaring prices and difficult people’s livelihood. Since 2018, the overall price in Iran has increased by about 85%, and food prices have doubled. Many Iranian families can’t make ends meet, and their lives are very tight. During the Chinese New Year, many Iranian children can’t put on new clothes, and many housewives have to think about buying a piece of meat for half a day.

　　The pain of people’s livelihood has caused Iranians to pay close attention to the Iranian nuclear talks and look forward to the early lifting of sanctions. However, the indirect negotiations between Iran and the United States on the Iranian nuclear deal’s resumption of performance have been going on for nearly a year and a half, with ups and downs in the middle, and no results have been achieved so far. The current U.S. government said one thing and did another. Although it verbally expressed its willingness to return to the Iranian nuclear deal, it inherited the previous government’s policy of "extreme pressure" on Iraq, and even during the negotiations, it continued to raise the threat tone and increase the sanctions against Iraq.

　　The current American government’s words and deeds are different, which has deepened the Iranian society’s cognition that "the United States cannot be trusted." Leahy said that if Americans want to reach an agreement, "why should they impose new sanctions on Iran during the negotiation?" Because the United States reneges on its word and has a bad track record, Iran is now very cautious in negotiations. The Iranian side has repeatedly asked the US to make a guarantee that it will not violate the contract again. Mohammad Marandi, consultant of the Iranian negotiating team, made it clear that Iran believes that corresponding provisions should be set, and if the United States breaches the contract again, it must pay the price.

　　Iranian society believes that "the United States cannot be trusted" is a silhouette of the increasing bankruptcy of American national credibility in the international arena. A number of polls show that the global influence of the United States is generally declining. In order to safeguard hegemonic self-interest, the United States has repeatedly broken the contract and "retired from the group" and provoked conflicts and confrontations. Although the United States often pretends to be so-called "democracy" and "human rights", it is hard to hide the evil consequences of its perverse actions on other countries and even the whole international community.

　　Russian video screenshot today

　　Overseas Network September 22ndAccording to the news of "Russia Today" on the 21st, some pictures and videos have been circulated on Russian social media platforms recently: a street in Barakovo is full of dead birds. This rare scene triggered a series of brain hole conjectures by netizens.

　　According to reports, this incident occurred in Barakovo, Saratov State, southwestern Russia, which is famous for its large nuclear power plant. According to videos and pictures uploaded by Russian social media users, local residents witnessed the bodies of dozens of dead birds scattered on a road.

　　Source: Russia today

　　Below the video, Russian netizens gave many conjectures about why dead birds fell from the sky. Some people blame it on natural phenomena, such as a strong wind or an accidental collision between two birds. Others think that fireworks and exhaust gas from factories may cause a large number of deaths, and some even say that it is related to 5G equipment, although this technology has not yet entered Russia.

　　"At the beginning of the nuclear disaster TV series Chernobyl, all the birds died." A comment with the highest praise linked the incident to the American HBO hit drama. The animal medical department of Saratov State is currently investigating this incident, which some people think may be related to bird flu. (Overseas Network Zhang Qi)

　　　　For today’s smart vendors, it is hard to imagine what is more important than diversified development. A few years ago, the mobile phone was still just a device for talking to us, but with the popularity of intelligent platforms, the mobile phone has changed from a communication device to a multi-functional intelligent terminal. Nowadays, in order to get rid of the homogenization of Android platform, Android manufacturers spare no effort to develop more potential of mobile phones. At this time, we will find that those manufacturers who can integrate the technologies of multiple product lines highlight more advantages than those who simply make mobile phones.

　　　　When CEO Kazuo Hirai took office, we first heard the strategy of "One Sony". This is not the first time for Sony to integrate the technology of other product lines into mobile phones, just like the Walkman series and Cyber-Shot series that we once amazed. This time, Sony once again applied its camera technology to smart phones, and L39h (hereinafter referred to as Sony L39h) became the first product under the concept of One Sony. Just like the words in Kazuo Hirai’s mouth after the release of several DCDV devices in Berlin, "The next product can present the best part of Sony to you at one time."

G lens Sony Xperia comprehensive evaluation

　　　　In terms of configuration, Sony L39h has adopted today’s flagship configuration without any accident. After the slow pace of last year, Sony’s flagship product has finally accelerated its pace in hardware this year, and has always maintained the strongest configuration at the same level as flagship models of other international brands. Like the Sony L36h released at the beginning of this year, Sony L39h uses a 1080p display screen. However, due to the overall improvement in photographing this time, the photosensitive element has also increased to 1/2.3 inch, so the overall thickness and length and width of the fuselage have increased to some extent in Bisogni L36h. The fuselage circumference of this model is 144× 74× 8.5mm, which will be thicker in the hand than that of Bisogni L36h, but relatively, it feels more comfortable because the frame adopts a brand-new flat cutting angle.

Sony’s first image flagship 5-inch 1080p Sony L39h

　　　　Sony L39h is equipped with 2.2GHz MSM8274 Opteron 800 quad-core processor and GPU Adreno 330 image processor, and its outstanding performance is beyond doubt. At the same time, Sony L39h has also continued Sony’s waterproof and dustproof features, reaching IP55/58 level. This means that the phone has a built-in dustproof and waterproof design, that is, all ports and covers are closed, and the phone can be dustproof and can be placed in the deepest 1.5 meters of clean water for up to 30 minutes. Of course, taking photos is the biggest improvement of Sony L39h this time, and we will show it in detail later.

　　　　Regarding the screen that most users pay attention to, the performance of the IPS screen in China made us feel amazing, but this amazing performance did not continue to the Sony L39h used in our evaluation. In other words, Sony L39h, like Sony XL39h, brings users a more vivid and clear visual experience through TRILUMINOS mobile display technology and X-Reality fast image processing engine, but this is only when we watch the screen from the front. When we look at the screen of Sony L39h from the side, the visual effect is still the same as Sony L36h. This really makes us regret. I wonder if the retail version is the same as the prototype used in the evaluation.

　　　　Every year, the flagship product has maintained a high degree of consistency in appearance. In the previous interview, Mr. Morinuma, the designer of Sony L39h, explained that this is first to maintain the continuity and consistency of the design language. But also, each product will be fine-tuned in design and introduce a brand-new design based on the actual experience of users. This time, Sony L39h, like Sony L36h, has adopted a plane-like fuselage line, the camera has no protrusion, and the front and rear sides are also protected by double-sided glass, which gives people a high-end and exquisite impression visually.

2 megapixel front camera

Keys are still built into the screen.

　　　　The screen size of Sony L39h is consistent with that of Sony L36h, which means that the change in the length of the fuselage mainly comes from the extension of the upper and lower ends of the screen. The place above the SONY English logo near the frame that looks like a groove is both the receiver and the breathing light. When charging or resting, the lights here will light up. In addition, the front camera located next to the logo has not changed, and it is still 2 million pixels, which is enough for self-timer and can also record 1080p video. At the bottom of the screen, we obviously feel that the "chin" Bisogni L36h of Sony L39h is getting longer, but the Android buttons are still built in the screen. Many netizens wondered why Sony didn’t put the Android button on this slightly longer chin. Although we didn’t get an official explanation, after actual operation, we found that with the growth of smart size, it is actually very difficult for us to hold the Android button on the chin of a mobile phone with a size of 5 inches or more. In other words, actually putting the buttons on the screen is more user-friendly in our actual operation, and it will be better if Sony can let users choose to hide or display these three buttons by sliding up and down in the future.

MicroSIM card slot on the right side and power button and volume button.

The bottom of the right side is provided with a hanging hole and a camera shutter.

　　　　Sony L39h adopts a complete seamless design, and uses aluminum frame to make the mobile phone more durable. At the same time, it also uses this frame as an antenna through brand-new technology, which solves the disadvantage of poor call signal of metal body. Sony L39h still designed the main card slots and buttons on both sides of the fuselage, and attached dust plugs, thus maintaining a high degree of visual integration with the frame without affecting the appearance. On the right side, there is still the microSIM card slot, power button and volume button, and at the bottom, Sony L39h has added a photo shutter button, which is also convenient for users to take photos through the physical shutter button when they can’t touch the screen underwater.

The microSD card slot and data interface on the left side of the fuselage support MHL data transmission.

Metal contact for connecting magnetic attraction waterproof charging base

　　　　The design of the left card slot of Sony L39h is somewhat different from that of Sony L36h. The positions of the microSD card slot and the data interface are upside down, with the microSD card slot at the top and the data interface supporting the transmission of microUSB and MHL at the bottom. Sony L39h also has an official standard waterproof charging base, and the metal contact below the data interface is used when connecting with this base.

　　　　Another subtle change of L39h fuselage lies in the design of earphone hole, which is located at the top of the fuselage, but it is not equipped with dust plug like Sony L36h. Of course, users don’t have to worry about water coming into this earphone hole. Nowadays, the application of waterproof nano-coating technology is not uncommon. Personally, I think Sony chose to equip the interfaces on both sides of the frame with dust plugs, mainly for aesthetic considerations. In practical use, especially for people who listen to music on their mobile phones every day, the dust plug in the earphone hole is indeed redundant, and this design is just right.

The earphone hole at the top is not equipped with dust plug this time.

The bottom is almost a speaker, so it won’t block when you hold it.

　　　　Another change comes from the position of the Sony L39h speaker. Sony L36h designed the speaker at the lower right side of the fuselage, which is the position of the Sony L39h camera shutter button. In actual use, if we hold the mobile phone in one hand with the right hand, the speaker will be easily blocked, and the movement of the hand will directly cause the sound of the speaker to be loud and small. This time, the speaker is designed at the bottom, which is a good solution to this problem. This change is still very intimate.

The back is still a whole glass design.

Main camera marked with G and 1/2.3 inch sensor

XPERIA capital logo at the bottom of the back

　　　　The back of Sony L39h’s fuselage is still full of glass, and the explosion-proof membrane is also pressed for protection when it leaves the factory. This design is really beautiful, but it is also easy to be contaminated with fingerprints. Relatively speaking, white is the color with the least fingerprints among the three colors of black, white and purple. Sony’s English logo is located in the center of the fuselage. Above is the mark of NFC position, and below is the word XPERIA in all capitals. This time, it seems to emphasize the advantages of taking pictures. It is rare for Sony to mark the G word of G lens next to the camera, as well as the camera pixel size of 1/2.3 inch sensor and 20.7 million pixels. It can be seen that Sony is indeed full of confidence in taking pictures of this product.

　　　　L39h is equipped with Android 4.2 jelly bean system, but it does use a slightly different UI from Sony L36h upgraded to Android 4.2. Of course, the difference between the two is not very huge. At least as far as the main interface and the unlocking interface are concerned, we have not found any difference in the operation mode. At most, the buttons that enter the application interface are designed differently.

　
Sony L39h Home Screen and Unlocking Interface

　
The theme of Sony L39h (left) has changed a lot from Sony L36h.

　　Like the Sony L36h, the Sony L39h can change the theme and add widgets and applications to the home screen by pressing and holding the home screen. By contrast, we can see that the theme of Sony L39h has changed obviously. At the same time, when we do this operation, the presentation form of the thumbnail of the upper home screen is also different, from white translucent to black translucent, which is more visually recognizable.

　
The menu style of Sony L39h (left) application interface is also different from Sony L36h.

　
Sony L39h (left) drop-down notification bar can display more shortcut buttons.

　　　　In the application interface and drop-down notification bar, Sony L39h has also changed. In the past, we need to click the button in the interface to call out the menu of unloading and sorting, but in Sony L39h, we just slide the screen to the far left and call out the corresponding menu. When we drop down the notification bar, we can see that the shortcut operation buttons of Sony L39h have been expanded from one row to two rows, but we still don’t support setting the buttons independently.

　
Sony L39h (left) changed to X-Reality for mobile.

　　　　The change of display interface is also obvious. One of the highlights of Sony L36h is that you can manually adjust the white balance settings, but in Sony L39h, the white balance option has been cancelled. But in contrast, in Sony L39h, the original Bravia Engine 2 was replaced by the latest X-Reality for mobile, and a new backlight optimization mode was added. X-Reality for mobile can make the picture presented to us clearer and more vivid, which can be regarded as another upgrade of Bravia.

　　　　In terms of function, there is not much innovation in this L39h, which continues the characteristics of Sony L36h and the middle school, such as sketch function. On the whole, Sony L36h put all the emphasis on taking pictures. Let’s take a look at how the new camera flagship of this Android platform performs.

Sony L39h, the biggest change is taking pictures.

　　　　Sony L39h has three key words in taking pictures, namely, 1/2.3-inch large Exmor RS layered image sensor, Sony G lens, and mobile BIONZ image processor. So how does Sony explain these three keywords?

　　　　The main camera of Sony L39h has been achieved, and the 1/2.3-inch Exmor RS laminated sensor can capture more scene light and make full use of the powerful function of camera lens to shoot ultra-high resolution images. The sensor has higher sensitivity, which can reduce noise, ensure smooth and clear images, and completely reproduce all wonderful details with higher fidelity. Sony G lens is a unique feature of Sony used in cameras, which has extremely high in-focus imaging quality. In addition to sharpness, it also has excellent light gathering ability. The F2.0 large aperture 27mm wide-angle lens adopted by Sony L39h can perform better in low light and capture more light.

　　　　In addition, in order to get better detail reproduction effect, Sony L39h also uses the powerful algorithm of Sony mobile BIONZ image processor to make the shooting picture more vivid and realistic. Ultra-high pixel resolution, automatic exposure and automatic white balance ensure the accurate presentation of the colors captured by Sony G lens-while achieving brightness balance, the colors are enhanced and reproduced with rich texture layers and layers, and the effect is the same as that seen by the naked eye. The combination of 1/2.3 inch 20.7 megapixel mobile Exmor RS layered sensor and mobile BIONZ image processor can also eliminate noise.

　　　　Finally, a new breakthrough of Sony L39h lies in the zoom of 3x clear image. When shooting at a long distance, the high-resolution sensor and the mobile BIONZ image processor can provide users with an optical zoom of 81mm, bringing the picture closer, and the details are still clear. Of course, as our text shows, it is limited to zoom 0 distortion within 3 times.

Sony L39h camera basic function

Sony L39h camera interface

In advanced automatic mode, the current scene mode will be displayed in the lower right corner ("soft capture" in the picture).

Long press shutter continuous shooting needs to be set in advanced automatic mode.

　　　　In fact, the basic camera function of Sony L39h is not much different from that of the past. However, it should be noted that there were various scene modes for us to choose from in Sony in the past. However, in Sony L39h, users can’t manually select the scene mode, but can only automatically identify the most suitable scene mode at present through the "advanced automatic" mode. In addition, the function of continuous shooting requires us to open the option of long-press the shutter button continuous shooting in the setting menu of "Advanced Auto" mode. Frankly speaking, the setting of these small options is actually more complicated than before.

　　　　After reading the basic functions, let’s take a look at the featured functions in L39h. Obviously, the time shift function of Timeshift Burst, the information acquisition function of Info-eye and the shooting function of AR augmented reality are the three most interesting camera functions in Sony L39h. How to play these functions?

Info-eye function in Sony L39h

　　　　The function of Info-eye is very interesting, and we can use it as a new way to get information. Info-eye can shoot landmark buildings, characters, red wine, business cards and other formulated objects. As long as we shoot through the camera viewfinder, we can immediately see the relevant information obtained by networking.

Timeshift Burst function, the user can capture it without fail.

　　　　Timeshift Burst’s time shifting function is actually to help users capture the best photos through ultra-high-speed continuous shooting. When the shutter is pressed, the Timeshift Burst time shift function will completely record 61 images in one second before and after the shutter. After taking pictures, we just need to dial the photos in the turntable and choose the best one to save.

Seven AR Augmented Reality Scenes

　
"Diving" and "Masquerade Ball" Scenes

　　　　The fun photo function of AR augmented reality is very suitable for users with children at home, or for multi-party to enliven the atmosphere. Sony L39h provides us with seven interesting AR scenes. When the face is recognized, Sony L39h will automatically add funny accessories such as hats and glasses to the face, and the addition of these AR animations is also very intelligent. When there is a plane in the picture, these animations will be placed on the plane, and there will be no unscientific pictures such as corals floating in the air or mushrooms appearing overhead.

Sony L39h still comes with 9 kinds of filters.

　　　　In the Sony L39h, nine kinds of camera filters used in Sony are retained, so users can take photos of various small and fresh literary styles directly through the camera in their mobile phones according to their own needs.

　　　　　After introducing the innovation of L39h camera technology and the breakthrough of camera function, we should also take a look at the photo proofs of Sony L39h. Because Sony L39h is a product that has made a big breakthrough in taking pictures, we also chose the flagship Sony L36h at the beginning of this year for comparison. Although there is a big difference in the number of pixels between the two, it is really unfair to compare them, but it is also part of Sony L39h’s photo improvement. We will present the proofs in outdoor, indoor, macro and low light, and the AR proofs of Sony L39h will also be attached.

Sony L39h outdoor proofs (backlight)

Sony L36h outdoor proofs (backlight)

Sony L39h outdoor proofs (in the sun)

Sony L36h outdoor proofs (under the sun)

　　　　The outdoor proofs in the daytime are divided into two situations, one is that there is enough light in the sun, and the other is that the shade is relatively backlit. Sony L39h’s color in the sample under the shade of the tree is more realistic than Bisogni L36h’s, and the degree of protection is higher. However, in a sunny environment, perhaps due to the large amount of light entering Sony L39h, the overall color tone is a little whiter than Sony L36h, but at the same time, the details of trees in the distance are richer.

Sony L39h indoor proofs

Sony L36h indoor proofs

Sony L39h indoor proofs

Sony L36h indoor proofs

　
Sony L39h/ Sony L36h indoor proofs

　
Sony L39h/ Sony L36h indoor proofs

　
Sony L39h/ Sony L36h indoor proofs

　　　　We took a lot of indoor proofs, and chose the shopping mall as an environment with complicated light for comparison. We can clearly see that Sony L39h’s ability to aggregate light is much better than that of Bisogni L36h. At the same time, Sony L36h appeared obvious color cast when shooting indoors, while Sony L39h restored the real color in place and controlled the noise well.

　　　　Next, we will challenge the low light and macro of L39h and the effect of AR photography. In low light, we chose indoor and outdoor situations. Strictly speaking, the two macro photos were also taken in low light environment.

Sony L39h Low Light Proof (Evening)

Sony L36h weak light proof (evening)

Sony L39h weak light proof (night view)

Sony L36h weak light proof (night view)

Sony L39h Weak Light Proof (Indoor)

Sony L36h Weak Light Proof (Indoor)

　　　　Sony L39h did a good job in the part of taking pictures in low light. First of all, while improving the brightness, the color is more natural, and there is no loss of some details. The picture of the building was taken at sunset in the evening, and both Sony L39h and Sony L36h automatically improved the overall brightness of the picture. However, we can find that the billboard in the Sony L36h sample has obvious details missing, and the building itself also appears white and the contrast is not strong enough. When shooting at night after the sky is completely dark, although the performance of Sony L36h is still satisfactory, it is obvious that there is a certain gap in saturation compared with Sony L39h, and the color of the picture is not vivid enough. In the last indoor low-light shooting session, the proofs of the two devices have obvious differences in fineness. Because Sony L36h will smear seriously in order to reduce noise when shooting in dark light, the overall picture gives us a little fuzzy feeling.

Sony L39h macro proofs

Sony L36h macro proofs

Sony L39h macro proofs

Sony L36h macro proofs

　　　　In macro aspect, both Sony L39h and the previous Sony L36h have a good performance, and the blur of the background is in place. The only difference between them is that they are both shooting outdoors in the evening, but the brightness of Sony L39h is higher.

Sony L39h AR model proofs

　
Sony L39h AR model proofs

　　　　Finally, let’s look at the photo proofs in AR augmented reality mode. Because the dinosaurs or other animations in the picture are constantly moving, the photos taken by everyone must be different. AR animation is very smart to attach to the ground or desktop, and when taking a portrait in AR mode, hats, glasses, etc. will be added to the corresponding positions and will move with the movement of the portrait. However, if we cover a part of the face with our hands, or shoot the side face, these AR elements will not appear on our face.

　　　　Generally speaking, the camera performance of Sony L39h has been greatly improved compared with Sony L36h, but in the process of actual use, we also found some shortcomings. Sony L39h’s imaging speed is a little slower, so it is easy to take a photo because of hand shaking, which will be more obvious when shooting in low light. In addition, it is AR mode, and the effect of shooting through the main camera in low light environment is not very ideal. We hope that Sony can optimize this in the future.

　　　　Next, let’s look at the multimedia performance of L39h. First of all, in terms of video, it is definitely no problem for Xiaolong 800 to play 1080p video, but some formats that Sony comes with cannot be played, and we need to play them through soft decoding of third-party players.

Sony L39h Full HD Effect

Sony L39h player screenshot

Sound effects can also be turned on in the

　　　　Sony L39h, like Sony L36h and Sony L36H we evaluated before, plays mpg with the help of a third-party player. But overall, the mobile phone plays 1080p video quite smoothly, which also provides a solid hardware foundation for Xiaolong 800. Sony L39h’s video player can also set sound effects to bring a better viewing experience.

　
Various visual effects in the audio player can be set.

　
Only when playing music can it be fixed in the unlocking interface.

　　　　In terms of audio, Sony L39h can play the audio files in m4a, ogg, wav and mp3 formats we tested, but the ape format can only be played with the help of a third-party player. The music player is not much different from the recently upgraded Sony L36h, and just like the Sony L36h, the music player can only be displayed on the unlocking interface when playing music, which means that we can’t directly access the music player from the unlocking interface at ordinary times, but need to unlock it first and then click to enter, which is somewhat inconvenient.

　
Sony L39h Fast Web Browsing Experience

Playing online web videos is quite smooth.

　　　　Perhaps because it is not the final retail version, the application of Sony L39h we evaluated is not very complete. Just for exampleWhen we want to test the online experience, we find that there is no preset in the mobile phone, so we will test it in Sony Select.Sony L39h’s performance in loading web pages, zooming and playing videos is very smooth, which makes it difficult for us to pick out any shortcomings. With enough hardware in place to support it, Sony L39h’s performance is taken for granted.

　　　　Hardware configuration is not the biggest publicity highlight of L39h this time, but in any case, for most users, hardware is always one of the first factors to consider when choosing a product. Sony L39h is equipped with a 1080p display screen, and has chosen the top Opteron 800 processor in Qualcomm at 2.2GHz, supplemented by 2GB RAM and 16GB body storage space, of which the space available for users has reached 11GB. Following the first release of this world’s earliest release, Sony L39h is also the second intelligence equipped with the Opteron 800 processor in Sony products.

Sony L39h with Opteron 800 processor

　　　　Xiaolong 800 processor is equipped with brand-new quad-core Krait 400 CPU, Adreno 330 GPU, Hexagon V5 DSP and the latest 4G LTE Cat 4 modem. Based on Snapdragon S4 Pro processor, the performance is improved by up to 75%, and the process technology is further upgraded to 28 nm HPm technology node. In the multimedia field, Opteron 800 series processors can shoot, play and display UltraHD video.

Xiaolong 800 SoC architecture (picture from Qualcomm)

　　　　In addition to the advantages of performance and speed, Xiaolong 800 processor also has excellent battery life. You can run multiple applications at the same time, surf the Internet quickly, and play videos smoothly, which are all intuitively reflected in our previous evaluation. In addition, the Snapdragon 800 series MSM8274 quad-core processor with 2.2GHz frequency adopted by Sony L39h is an asynchronous processor, and each core supplies power independently. The battery power will be accurately allocated according to the user’s use needs, thus achieving the effect of saving electricity. In addition, with the STAMINA power-saving mode in Sony L39h, the worry-free use of the whole day under normal intensity is not a problem.

The graphics performance of Adreno 330 is 50% higher than that of Adreno 320 (picture from Sony)

　　　　On the GPU side, the graphics performance of the new generation Adreno 330 is 50% higher than that of the previous generation Adreno 320, which allows users to enjoy the freshest 3D games with the best visual effects. The extremely fast performance of web browsing also comes from the performance improvement of Adreno 330.

　
Device information detected by Antutu version 4.0

　
AnTuTu’s total score is 30444.

　
Rank/comparison in AnTuTu Sony L36h

　　　　AnTuTu Runfen recently released the latest version of V4.0, in addition to the previous four test items of CPU, RAM, GPU and IO, this time it also added the user experience rating item. AnTuTu said that "in the traditional test, the performance limit of hardware will be emphasized, but the highest score of the test can not fully reflect the operating efficiency of the system", and AnTuTu thought that "multitasking ability is a very important indicator. The processing efficiency of multi-core and multi-task will directly affect the fluency of the whole system. " Therefore, AnTuTu V4.0 adds MultiTask Multithread Performance Test, and quantifies the optimization degree of UI/ROM through Dalvik. At the same time, AnTuTu V4.0 also provides 3D performance test in ES 3.0 environment, so the AnTuTu running score in this version is not comparable to that in the previous evaluation, and we can only compare it through the popular model rankings given by AnTuTu for the time being. Obviously, Sony L39h, which runs at 30444, does have the superiority of the flagship model. Compared with Sony L36h, the score is improved obviously.

Sony L39h has made a breakthrough, but there is also room for improvement.

Summary:

　　　　As a flagship product, Sony L39h is very attractive in hardware configuration and appearance. The strong performance of Xiaolong 800 and the integrated application of camera technology make this product have its own unique personality. At the same time, considering that this is the first product under the concept of One Sony, Sony L39h has also become a Sony flagship model with unique significance.

Advantages:

　　　　The application of Sony photography technology improves the imaging quality;

　　　　Aluminum seamless integrated frame ensures beautiful appearance and good call quality;

　　　　Xiaolong 800 processor, excellent performance;

　　　　IP55/58 waterproof and dustproof.

Insufficient:

　　　　If you use IPS screen, you will have a better visual effect;

　　　　If the imaging speed can be improved, the camera experience will be more perfect.

Comprehensive performance test—

　　　　Basemark　OS

　　　　BasemarkOS measures the overall performance of equipment system level, and the test items include system test (standard according to application, message service, Java, file operation, storage, database, and Bluetooth, dialer, etc.). Graphic testing (2D imaging, graphic scaling, JPEG, PNG and GIF encoding and decoding, 3D game testing); Use example tests (calendars, contacts, etc.).

　
L39h Basemark OS comprehensive score 376

　　　　Quadrant　Advanced　Edition

　　　　Developed by Aurora Softworks, Quadrant is a veteran mobile device performance testing tool. Its testing scope includes 12 CPU tests, 1 memory test, 4 I/O tests, 1 2D graphics processing test, and 3 3D graphics processing tests, and finally the comprehensive score of a tested device is fed back. Devices without GPU units cannot run this software. Theoretically, the higher the score, the stronger the hardware comprehensive performance of the tested equipment.

　
Sony L39h Quadrant Advanced scored 17526.

　　　　Quadrant includes three versions: Standard, Advanced and Professional. The Advanced version not only provides the final test results, but also provides offline browsing and advanced settings. There is no difference between Professional and Advanced in function, but the former is aimed at commercial users (such as agents and manufacturers) and the software price is higher. Our test choice: Quadrant Advanced Edition.

CPU performance test—

　　　　AndEbench (divided into AndEMark Native and AndEMark Java)

　　　　AndEBench is a software released in 2012, which provides a way to evaluate the performance of Android platform, and can test the performance of CPU and Dalvik(Dalvik is a soft device in Android system, which is responsible for running applications, so it is also one of the main parts of Android), and compare the local and Java performance of different devices. This test software can also prove the multithreading performance of a platform, and its final running is divided into two aspects: the execution efficiency for native pre-installed applications and the execution efficiency for third-party applications installed separately.

Sony L39h AndEBench score

　　　　Linpack

　　　　Linpack has become the most popular one in the world to test the floating-point performance of high-performance computer systems. The floating-point performance of a high-performance computer is evaluated by using gauss elimination to solve a system of linear algebraic equations with density of n degree in one variable. Compared with computers, the Linpack software of Android mobile phone version is relatively simplified, and the latest version only contains single-threaded and multi-threaded tests. As the name implies, the stronger the processor’s computing power, the higher the score. The advantages of dual-core and even future multi-core processors are reflected in the multi-thread testing part, and the test results are given in floating-point operations per second (Flops).

　
Sony L39h floating-point operation test (single thread/multi-thread)

RAM performance test-

　　　　Memory（Stream）

　　　　Memory(Stream) is a memory test software. We can know the memory management performance of the mobile phone through the test scores of several sub-items such as Copy (data copy), Scale (capacity), Add (addition) and Triad (synthesis) and the comprehensive scores. The higher the score, the better the memory management performance of the device.

Test scores

GPU graphics test—

　　　　

　　　　3DMark was originally introduced by Futuremark Company on PC platform to measure the performance of graphics cards, and it has established a benchmark image among enthusiasts. In February 2013, in addition to the traditional Windows platform, the new generation of 3DMark added three new mobile platform versions, namely Android, iOS and Windows RT, which achieved cross-platform test comparison.

　
L39h 3DMARK test results

　　　　3DMark for Android and iOS tested the graphics processing ability of the device through two load scenarios, IceStorm and IceStorm Extreme. In each scenario, the graphics processing ability of GPU was tested through two animations, and another animation was used to test the physical rendering ability of CPU. The GPU graphics test accounted for a larger proportion in the total score.

　　　　Basemark　X

　　　　Basemark X can be mainly used to evaluate the game image performance of iOS, Android and Windows Phone 8 devices, and supports cross-platform comparison. The uniqueness of this benchmark tool is that it is the only professional evaluation software based on the real game engine Unity4, which can generate high-quality performance comparison results.

Sony L39h Basemark X running results

　　　　Specifically, Basemark X designs the load according to the current and even future 3D game usage, and can test the equipment in a very high state. Basemark X mainly tests the game content, including particle special effects, advanced lighting effects and post-processing, which can mainly test the GPU performance of hardware equipment.

　　　　Basemark　ES　2.0　Taiji

　　　　Basemark ES 2.0 Taiji is a graphics testing software, which uses a pre-designed screen scene of a girl playing Tai Chi to test the three-dimensional graphics performance of the equipment, from which we can know how fast the tested equipment performs in the background of games and graphics.

Sony L39h Basemark ES 2.0 Taiji test results

　　　　GFXBench　2.7.0（Eygpt　HD　On/Off　Screen； T-Rex HD On/ Off Screen needs to test four parts).

　　　　GFXBench 2.7.0 is a graphic testing software and an upgraded version of GLBenchmark 2.5.1, which contains more than 30 benchmark projects. It mainly contains high-quality 3D scenes, and the picture is more complicated.

Test-

　　　　Sunspider0.9.1

　　　　Sunspider0.9.1 is aimed at the browser test items. The advantages and disadvantages of the browser are considered by the display speed of various data, including graphics, etc. The test items included are very complicated. Through the test of 3d, bitops, math, string and other items, a total score is obtained, and the score is recorded in milliseconds (ms). The lower the final value, the shorter the time, which proves that the performance of the browser is better.

Sony L39h Sunspider test result is 859.1ms

　　　　Vellamo

　　　　Vellamo is a benchmark application developed by Qualcomm (similar to Neocore), which allows you to test the performance and stability of the browser, including Java script performance, rendering, networking and user interface. The result of this tool also includes several sub-items, but we only take the total score. The higher the score, the higher the optimization degree of the mobile phone to the browser and the better the web browsing experience.

　
Vellamo test results (HTML5/METAL)

　　　　Vellamo, as a mobile web ruler tool, has now been expanded to include two main modules. HTML5 module can be used to evaluate the performance of mobile web browser, while Metal module can measure the performance of CPU subsystem of mobile processor. The test suite is easy to click and use, and it is managed by modules. Vellamo can evaluate many aspects such as scrolling and zooming, 3D graphics, video performance, memory reading and writing, bandwidth peak performance and so on.

HTML5 test-

　　　　Fishbowl (set to 10 fish) FishIE Tank (set to 50 fish)

　　　　The device’s HTML5 performance is tested by a picture full of fish in the webpage, in which the number of fish can be set. During the test, the fish are swimming constantly. In the case of the same number of fish in different devices, the faster the swimming speed, the stronger the HTML5 performance, and the corresponding fps value will be given in the page. Similarly, the higher the fps value, the better.

When 10 fish, the Fishbowl test result is 60fps.

With 50 fish, the FishIE Tank test result is 51fps.

　　　　HTML5 is the next major revision of html, and it is still in the development stage. Its main benefit is to strengthen the performance of Web pages and provide better search engine optimization. The Web APP developed based on HTML5 has shorter startup time and faster networking speed, especially for mobile users, which has better picture speed and more exquisite web animation effect.

When Sony CEO Kazuo Hirai took office, we first heard the strategy of "One Sony". This is not the first time for Sony to integrate the technology of other product lines into mobile phones, just like the Walkman series and Cyber-Shot series that we once amazed. This time, Sony once again applied its camera technology to smart phones, and Sony Xperia Z1 L39h became the first product under the concept of One Sony.