CCTV News:Because of the broadcast of a food documentary, in recent days, "Zhangqiu Iron Pot" can be said to be a red overnight. This kind of iron pot forged by traditional manual skills has become a popular product snapped up by everyone.
"Zhangqiu Iron Pot" is popular, but the business owner who produces iron pots has begun to worry? Why?
China 3 on the tip of the tongue: "Twelve processes, 18 times of heat, more than a dozen hammer tools, large and small, 1000 degrees of high temperature smelting, 36,000 times of forging, each forging is the most powerful experience of iron, while injecting strength into the iron pot."
Every season, "China on the tip of the tongue" will bring some food or utensils with it. The third season of "China on the tip of the tongue" broadcast in the Spring Festival this year will make Zhangqiu iron pot, which has always been unknown, popular overnight.
In the documentary, not only Zhangqiu’s long history as the "hometown of blacksmiths" is presented, but also the tedious manual production process is displayed. In the dozens of minutes after the broadcast of the program, more than 2,000 iron pots in the inventory of Zhangqiu Iron Pot Online Store were robbed and emptied.
At the same time, the experience store in Jinan, Shandong Province, which is being renovated, has also flooded into consumers from all over the country.
The experience store, which was intended to be officially opened in March this year, had to open ahead of schedule because of the large number of visitors.
In the hastily opened physical store, consumers not only bought all the goods in the store, but also the samples hanging on the wall.
According to statistics, the sales of Zhangqiu iron pot on Tmall platform increased by nearly 6,000 times year-on-year. But the current reality is that Zhangqiu iron pot is hard to find.
In desperation, four days after the China broadcast on the tip of the tongue, the merchants put up the slogan "Zhangqiu has no pot, Luoyang paper is expensive" on the homepage of the website, and removed all the pots and pans. At the same time, in the persuasion statement, consumers are advised to "consume rationally, I hope everyone will refund, and then buy slowly when the heat dissipates, so as not to let the inheritance get into too much money."