标签： 武汉夜生活网

Once a "Circuit Prosecutor" was called a "in the name of people" companion piece, now a "Breakthrough" has come, formerly known as "People’s Property" and also known as "in the name of people" brother piece.

Sure enough, it was because "in the name of people" was so hot that everyone wanted to rub the heat. This time, "Breakthrough" dared to rub the heat of the previous work, and it also came with confidence. Zhou Meisen, the screenwriter of "Breakthrough", is indeed the screenwriter of "in the name of people".

The core of a work lies in whether the story is well told, and whether the story is good or not is almost decided by the screenwriter. So this time I have high expectations for Breakthrough.

　 　 　 　

The cast is unprecedentedly strong, and the acting is all online.

There are quite a few actors worth looking forward to in the play Breakthrough. First of all, Jin Dong plays Qi Benan, which is the most brilliant role in my opinion.

Jin Dong is regarded as a "late bloomer" in the entertainment industry. He became popular by virtue of a "Pretender" at the age of nearly 40, and has been out of control ever since. Cheng Hao, the dentist he played in Mr. Love, is also a slash career as a "love consultant". Although he is a little older, he still maintains the personality characteristics of "quaint".

His participation in the time drama "Meritorious Service" is considered to be the closest actor to the role. No matter what kind of role he plays, it is worthless and has no sense of distance from the audience, just like the role itself is entering the audience’s life.

　 　 　 　

　 　 　 　

Secondly, Qin Lan, who matched the role of Jin Dong as a husband and wife, performed quite brilliantly. When people reach middle age, they can be sweet and salty. They are strong women outside, and they are henpecked and spoiled women at home. Their cooperation is very tacit.

The role of Qin Lan also reflects the marital status of contemporary professional women. Fan Jiahui, the president of Jingzhou Times, who is the top leader outside, is also in charge of her husband at home, making her husband Qi Benan a real henpecked husband.

　 　 　 　

Xiao Fan, who is in a high position, is the only person in the play who does not support Qi Benan’s transfer from the "second or third hand" to the "top hand" position. Because in her life concept, a man who "carries a bag for the leader at work and a bag for his wife after work" is a good man, she tries her best to hinder Qi Benan’s career, in fact, in order to make her husband "retire without responsibility". This also reflects the thoughts of most family members of state-owned enterprise executives, and "mixing and waiting for death" is a wise decision in their eyes.

　 　 　 　

　 　

In addition, the drama also assembled actors from NiNi, Xi Meijuan, Chen Xiao, Huang Zhizhong and so on. It can be said that there are many stars, and none of them are small students. They are all national gold medal actors who rely on "acting skills" and "strength" to eat, and all of them are well-received. They are not rated as national first-class actors, or they have taken people who look after the emperor and win the best actress.

　 　 　　

The most puzzling role in the whole play: Shi Hongxing

We can see that Shi Hongxing was reluctant to transfer his younger brother Qi Benan to be his superior. After all, before his younger brother didn’t come, although he didn’t serve as the chairman in name, he grasped the real power and was the head of "Jingzhou Zhongfu" in practical sense.

She is an official addict. It is not easy to climb to this position step by step. As she said, "authority is established step by step". It is conceivable that it is not easy for Shi Hongxing to sit in a high position in an era when women’s career development is not as smooth as men’s. Therefore, the arrival of the younger brother Qi Benan is to move her cake. She must be like a "hedgehog", pricking her whole body and fighting back with all her strength.

　 　 　 　

　 　 　 　

In the face of marriage, the relationship between her and Niu Junjie, the general manager of Jingzhou Energy, who is her subordinate, is cold and faint, even a scene of "enemies meet and are particularly jealous".

No matter in front of Lin Manjiang, the head of the group, or Qi Benan, the younger brother who will soon become his own leader, he made no secret of his dislike of Niu Junjie and kept saying that he wanted to "divorce his husband." However, I learned from Qi Benan’s mouth that in fact, when I was young, the relationship between Shi Hongxing and Niu Junjie was quite good. They were inseparable, like a natural couple.

We always hear Shi Hongxing call her husband "a stubborn old cow". It is conceivable that the two people are likely to have some interests. Niu Junjie’s "stubbornness" directly or indirectly moved Shi Hongxing’s cake, and their values are extremely different, which led to this situation today.

　 　 　 　

　

In the face of feelings, Shi Hongxing is a timid woman, and the ambiguity between her and martial brother Lin Manjiang has been exposed. So she wouldn’t listen to anyone else’s words, except for exemptions, which she willingly obeyed.

In front of everyone, she is a strong woman with a standing body. Only here in exemptions, Lin Manjiang, she sometimes reports coquetry and beating Qi Benan. Her temper seems to be more like a girl’s "willfulness" besides scheming. Does this mean that she really likes Lin Manjiang and even loves him, but Lin Manjiang never gave her a glimmer of hope.

　 　 　 　

　

　 　 　The funniest leader in the play: Pi Dan

Although many people think that Pi Dan’s "inaction" is "a mouse excrement has broken a pot of porridge" after watching Breakthrough, everyone wants to get rid of him, but because his mother is a famous model worker, she has to save some face, so she can only say that she will be deposed from his real power and let him wait for a leisure post to retire.

　 　 　 　

From my point of view, I think he is quite cute. I don’t know how much cuter he is than people like Lin Manjiang and Shi Hongxing who are cheating on each other.

He is the chairman of Jingzhou Energy. Although he is incompetent, he won’t give up his authority, and almost all the real power of the company has been given to Niu Junjie. Therefore, people who really want to do something practical like Niu Junjie are completely free from the "Buddhist leaders" like Pi Dan. Dan is the number one person, but Niu Junjie is the one who really holds the real power.

　 　 　　

Although he never leads the enterprise to make progress, he has no mind to trouble the enterprise and set up a bureau for the people around him. He only has that little effort and IQ to speculate on a house.

Although Pi Dan is a man with little skill and greed, he was also born with a "silver key". He is not rich, but he has a "gold medal from death" that no one else wants-his mother Cheng Duanyang.

Because of Cheng Duanyang’s selfless role, disciple Qi Ben ‘an will save his basic life even if he wants to dismount Pidan, at least he won’t be so embarrassed that he will be imprisoned. The punishment for Pidan’s "mediocrity" is at best "point to stop".

And if the decency represented by Qi Benan is not successful, then the villains such as Lin Manjiang, Shi Hongxing and so on will not touch Pidan’s cake. They have all received the favor of Cheng Duanyang, and they should leave each other a decent one. It can be seen that Lin Manjiang and Shi Hongxing still attach great importance to the relationship between master and apprentice. In addition to gratitude, I think it is more for "not falling off the tongue".

　 　 　　

Finally, let’s talk about the climax of the drama Breakthrough, that is, from the discovery of the loss of "500 million funds", after an explosion in the factory, a lot of funds were needed, but at this time, when I wanted to apply for moving the "500 million funds used for shed reform", I found that this "fund" was missing.

It is not known for the time being whether it falls on the accounts of those officials and corporate executives, and Qi Benan’s fate is to "find out the whereabouts of funds" and return the state-owned enterprise Zhongfu Group to a bright sky. And in the end, he will certainly successfully complete the task and return the national wealth hidden by the "rats" of these enterprises to the people. So this TV series has another name called People’s Property, which also has this meaning.

　 　 　 　

On the whole, Breakthrough is a steady and steady play, not a lot of bright spots, but it is quite good in portraying the characters of "fighting corruption and promoting honesty". As far as the soul of a TV series is concerned, the story is well told and the characters are well played. These two points are already guaranteed. I believe that the follow-up story will bring us more surprises.

　　Zhongxin Jingwei Client June 10th (Xiong Siyi) According to incomplete statistics, up to now, 12 provinces of Hebei, Inner Mongolia, Liaoning, Shanghai, Tianjin, Jiangsu, Anhui, Henan, Shaanxi, Gansu, Ningxia and Xinjiang have announced the basic pension adjustment plan for retirees in 2021. Is there your province? Let’s figure out how much more money you can get.

　　Basic pension "17 consecutive rises"

　　In April, 2021, the Ministry of Human Resources and Social Security and the Ministry of Finance issued a notice to clarify that from January 1, 2021, the basic pension level will be raised for retirees of enterprises, institutions and institutions who have gone through retirement procedures according to regulations and received basic pensions on a monthly basis by the end of 2020, and the overall adjustment level will be 4.5% of the monthly basic pension for retirees in 2020.

　　This means that the basic pension in China has achieved "17 consecutive increases". The notice also pointed out that this adjustment will continue.Take the adjustment method of combining quota adjustment, hook adjustment and appropriate inclination.

　　Shanghai quota increases by 70 yuan/person/month.

　　The above notice pointed out that the quota adjustment reflects social equity, and the adjustment standards for all types of retirees in the same area are basically the same; The adjustment of the hook reflects the incentive mechanism of "paying more and getting more" and "paying more for a long time", so that those who pay more and pay more for a long time can get more pensions; Appropriate tilt reflects the key concern, mainly for the elderly retirees and retirees in hard and remote areas and other groups to take care of.

　　Among the 12 provinces that have announced the pension adjustment plan for 2021, Shanghai has the largest quota adjustment, reaching 70 yuan/person/month. Ningxia and Xinjiang are slightly lower, and the quota adjustment increases 60 yuan/person month; Tianjin, Inner Mongolia, Shaanxi and Liaoning are 58, 56, 56 and 54 yuan/person/month in turn; Gansu, Henan and Hebei followed closely, followed by 50, 50 and 49 yuan/person/month; Anhui and Jiangsu are the last, with 35 and 31 yuan/person/month respectively.

　　11 provinces implemented the "double hook" adjustment.

　　In terms of linkage adjustment, except for Shanghai, 11 provinces such as Ningxia have adopted the adjustment policy of "double linkage" with individual payment years and pension level. Shanghai is only linked to the level of personal pension, and it is clear that the basic pension received monthly in December 2020 is the base, with a monthly increase of 3%.

　　In addition, among the 11 provinces that have announced the adjustment plan, Xinjiang, Inner Mongolia, Jiangsu and Hebei provinces are among the top in terms of the adjustment range linked to the pension level, followed by the basic pension received monthly in December 2020, with monthly increases of 1.5%, 1.4%, 1.2% and 1.02%; Tianjin, Shaanxi, Ningxia and Anhui are slightly lower, all increasing by 1% per month; Henan, Gansu and Liaoning provinces are less than 1%, which are 0.88%, 0.75% and 0.6% respectively.

　　According to the payment period, the adjustment plan is linked, and the above 11 provinces are quite different. Among them, Liaoning, Jiangsu, Shaanxi and other provinces have adopted a "step-by-step" hook adjustment plan. Taking Liaoning as an example, it is clear in this province that the basic pension 1 yuan will be increased every month for retirees who meet the payment period stipulated by the state and the province for one year. The payment period of more than 15 years, each full year, each month to increase the basic pension 1 yuan.

　　Incline to retirees in old age and hard and remote areas.

　　On the basis of quota adjustment and linkage adjustment, 12 provinces have also announced adjustment plans to take care of elderly retirees and retirees in hard and remote areas. For example, it is clear that by the end of 2020, the number of women who have reached the age of 60 and men who have reached the age of 65 will increase the 20 yuan per month; Liaoning is clear that retirees in hard and remote areas who meet the requirements of the Notice on Printing and Distributing the Implementation Plan for Improving the Allowance System in Hard and Remote Areas (No.61 [2006] of the Ministry of People’s Republic of China) will receive an additional 5 yuan per person per month; Jiangsu has made it clear that enterprises with low basic pensions will be retired from military to cadres, and the basic pensions for retirees will continue to be implemented in accordance with the relevant provisions of the state and the province according to the unified deployment of the state in 2021, and the required funds will be paid by the original channels.

　　Why are the adjustment standards different in different provinces?

　　The People’s Social Welfare Department of Ningxia recently replied that retirees’ pensions were adjusted according to a certain proportion of the national per capita pension level in the previous year, and each province determined the adjustment ratio and adjustment level of the province with the national adjustment ratio as the upper limit.

　　In practice, each province takes the average pension of employees in the previous year as the horizontal base, and determines the adjustment ratio and level of the province in accordance with the unified national policy.There are great differences in price level, wage growth rate and payment level among different provinces.Therefore, there are differences in the absolute amount of pension adjustment between different provinces.

　　Specific to the adjustment of absolute amount, in the same proportion, the provinces with higher per capita pension level have relatively higher per capita adjustment and increase of absolute amount. It not only embodies the incentive and restraint mechanism of the basic old-age insurance system, but also reflects the orientation of the basic life of the basic old-age insurance.

　　When will the pension increase be reissued?

　　Twelve provinces have only recently announced the basic pension adjustment plan for retirees, but it is clear that it will be implemented from January 2021, so it is necessary to reissue the increased pension to retirees.

　　Shanghai has made it clear that the increase in pensions for enterprise occupational insurance retirees and urban and rural residents will be distributed to the accounts of pensioners through relevant banks and post offices on May 18. The increased pension for retirees from government agencies and institutions will be paid in place on June 20.

　　Tianjin said that the pension increased this time has been paid since June, and the pension increased from January to May this year will be reissued together with the pension in June.

　　Hebei and Henan require that the adjusted and increased basic pension be paid in place before the end of June 2021; Liaoning, Anhui, Gansu, Ningxia and Xinjiang require that the increased basic pension be paid to retirees before July 1, 2021. (Zhongxin Jingwei APP)

The brand was put on July 3, 2021, and the production date of the car was a new car in May 2021.

I bought it and put it home for a month before riding it. Because there is no time to ride! When the new car is bought back, the speed has never exceeded 70 during the running-in period according to reasonable requirements, and it is gentle running-in! Change the oil for the first time at 600 km! Change the oil for the second time in 1300 kilometers! Change the oil for the third time in 1800 kilometers! All engine oils are original engine oils!

But it’s about 2500 kilometers away! I found that the car sometimes just roared! No matter how big the throttle speed is, it will always be 80 kilometers per hour! I have been to 4S shop many times! Can’t give a result! And then it just goes away!

I bought the car for more than a month! The logo began to melt in the sun.

In the third month, the screw of shock absorption began to rust, and the pump began to rebound when braking! (The 4S shop sprayed me with some rust remover and left it alone.) The brake line of the brake light began not to rebound! At first, I thought the brake switch was broken! Another one! Later, it was discovered that it was the brake line! It’s covered with rust!

The shock absorber began to leak oil four months ago, and it was found in the GZ group at that time! Basically, many riders have oil leakage.

After driving 11 thousand kilometers, the line of the odometer broke and the frame rusted.

I drove thirteen thousand kilometers! The big and small dental discs are all sharpened! The chain is completely scrapped! . The rear tire has been worn slippery! The road is a little slippery! I dare not drive! You have to change your tires before you dare to ride.

It’s also 13 thousand kilometers! Because the speed is always unable to get up! I went to the 4S shop and changed the original clutch plate! It cost hundreds of dollars. Still no use! Still fast and slow! In this regard! I gave up, too!

Some time ago! The brake pump is completely scrapped! Open it. It’s rusted inside. At 21,000 kilometers, there was an abnormal noise in the exhaust pipe! It feels like there are several screws in it! Bang bang! It costs more than 900 to go to the 4S shop! I haven’t changed Nepal yet!

Want to wash the car tonight! Found the decorative cover under the fuel tank! The position of the screw mouth! I don’t know why it is broken! It looks like it was shattered! I took this car! It is really rubbish!

There are still many photos that have not been saved! ! ! Hey! Look at it and get angry! !

Special feature of 1905 film network Compared with the films of the past few weeks, the new films released last week seem a little "stingy", mostly based on love sketches and youth literary films.

　

Previously, many people called March this year "Chinese Literature and Art Month". Not only did Seimi Zhang’s film films and well-received first films compete in the same period, but also those who won two Silver Bear Awards in Berlin chose to start the nationwide screening last Friday.

　

For many fans, this is a busy weekend. There is an illusion that I see a table of delicious food, but I don’t know how to put chopsticks.

　

But in fact, these three films didn’t get much attention in the market. On the contrary, Taiwan Province’s love movie, which was ignored by many people in the early stage, became a dark horse in the schedule, and its rising trend surpassed Marvel Comics’s masterpieces.

　

A Sader Story Than Sadness has exceeded 400 million at the box office.

On the first weekend of release, "Over the Spring" grossed less than 7 million. If the low box office of this film is caused by the weak card company, then "On the Balcony" under the banner of Zhou Dongyu, the box office is even more bleak, even less than 4 million.

In Berlin, "crying down a piece of Chinese and foreign media" won 3.095 million box office after three days of screening. Compared with expectations, the whole is still relatively dull.

　

Looking back at the beginning of 2019, it set a box office record for domestic art cinema, but it hasn’t finished the first quarter yet. It seems that the overall data plummeted like the one-day box office of The Earth. Some people even jumped out to question the propaganda of "Spring Festival" and "Balcony". We can’t help asking: what should we do to promote literary films?

What about the "splash" in "On the balcony" and "Over the Spring"?

　

In fact, it is difficult to define what is a literary film. However, in the eyes of the public, it seems that a consensus has been formed, referring to the kind of movies with certain minority feelings and great desire to express. This kind of film theme is generally closer to realism, which is not smooth in the market, and is finally considered "difficult to understand" by the audience.

　

However, with some small achievements in recent years, more and more people have seen the dawn of literary films.

To paraphrase Xú Zhēng, now is the spring of good movies.

Stills of Gang Rinpoche

However, the market for literary films is not so smooth. It used to be said that "the smell of wine is not afraid of the depth of the alley", but now good works still need to be spread, not treasured. No matter how good a work is, it needs publicity. Only with proper publicity can it be seen by more people.

　

If the publicity of "Balcony" and "Spring Festival" is resumed, it is actually very simple, that is, traditional material release, holding a press conference and screening activities. If the keywords of the two films are extracted from the propaganda, that is — —

　

"Over Spring": Different Youth Films, Qualities and First Works

On the Balcony: Zhou Dongyu, Film Movie, Secret Love.

These keywords seem too bland for the ordinary audience.

On the other hand, the online word-of-mouth of the two films, "Over the Spring" Douban scored 8.0, Cat’s Eye movie scored 8.1, and Taobao Film scored 8.3; The score of "On the Balcony" is relatively dull: 6.1 for Douban Film, 5.2 for Cat’s Eye, and 6.1 for Taobao Film, which is hovering on the passing line as a whole.

　

For many people, at least "Over the Spring" can rely on word-of-mouth marketing to make the film discovered by more audiences. But who knows, in the end, it caused a group of people in the industry to be "dissatisfied", and some people even complained that this was "comic book propaganda".

"Spring and Balcony are not grounded enough this time." Xiao M, who has been doing propaganda planning for 2 years, said. "In fact, the publicity of" Over the Spring "is very hard, but it lacks a key marketing event."

　

Indeed, the story sadder than sadness in the same period did not receive much publicity, and even the publicity period was shorter than the other two.

However, after the film was released, the propagandist followed the propaganda method of Ex-3. On new media platforms such as Tik Tok, it featured the topic of "Bring a paper towel to watch a story sadder than sadness", and promoted a group of female viewers who were immersed in sad emotions after watching the film, sitting and sobbing with subtitles, which had a good "sinking" effect.

Not only that, but some people even spit out that "the announcement of" Over the Spring "is really a long story. Seeing that the box office is not working, it began to release materials to play erotic edge balls. Such a good scene in the film has become a gimmick."

In fact, this kind of "eye-catching" is not what they do. Xiao Dianjun learned from the propagandist of "Over the Spring" that these comments are excerpted from netizens’ comments.

　

"I have seen people praising this scene in my circle of friends and WeChat official account, and they did use similar language. Moreover, if the film picks up the original comments of netizens, it is actually not a spontaneous erotic edge ball. I do propaganda myself, and from the marketing point of view, I follow the trend. I can understand this way and think that more people can pay attention to this movie. " Xiao M further expressed her opinion to Xiao Dianjun. "It may be a bit too much to say that pornography is rubbing. The main paragraph is just a content highlight, not a publicity focus. "

　

In addition to Xiao M, Xiao Yi, who has been engaged in film propaganda and planning for 3 years, also went to see these two films at the weekend and talked about his own views. "First of all, the two films are too small, and they are not subject types that can be accepted by most people. At the same time, I met the phenomenon-level topic movie "A Story More Sad than Sadness". The latter is to make you cry, simple and rude, and it can bring more intuitive feelings than the former two. "

　

Does the literary film come out of the circle, relying on works or marketing events?

　

In terms of box office results, the story sadder than sadness, which was almost zero-publicized in the early stage, was successfully released.

　

So, who is paying attention to movies?

　

According to the survey data of China Film Distribution and Projection Association, the contributors to the box office in China are mainly the post-90s, followed by the post-80s and post-90s. Therefore, the orientation of literary films should not only be an "elite" minority, but a new social youth facing the mainstream public, starting with the mainstream audience.

　

The tonality of content determines that literary films can only be developed in circles, and it seems that it is difficult to find a reproducible marketing method for a while.

　

For the ordinary audience, the cast can certainly attract them into the cinema, but the topic of the film is also an important factor affecting their choice of watching movies. For example, before the release of The Last Night of the Earth, frequent "Kissing New Year’s Eve" on Tik Tok and friends circle will naturally arouse their interest in watching movies.

　

"I think the idea of’ one kiss for the New Year’ is quite good, but this point is too different from the temperament of the film itself." Xiao M said, "In fact, the marketing event of the film should be related to the film content itself, otherwise the audience will definitely’ explode’ when they walk into the cinema and see the actual content."

　

In recent years, all kinds of literary films have been thinking about going out of the circle in various ways. The most typical one is the "kneeling out of the circle" of producer Fang Li in the live broadcast during the release period. Since then, the box office of the film has risen from 3.65 million in the first week to the last 86.9069 million. Although Fang Li’s behavior is not worth promoting, the quality of the film has made it further recognized by the audience.

　

&hellip, a fiery live broadcast platform four years ago and a short video platform in recent years; … The new media industry is full of vitality. For literary films, it is necessary to use the weapons of the media platform to gain public awareness. By using these media, one hot topic after another can be formed, so as to keep the popularity during the film release and draw the audience into the cinema.

　

"The quality of" Over the Spring "is very brilliant. It is actually very clever to promote the main’ different youth films’, but a few years ago, those dog blood youth films have caused many audiences to resist this kind of films. At the same time, it can’t extract the emotional commonness of’ another self’ like that. So the key is that the emotional level cannot reach the audience’s heart. " TT of the film production company said. "I read the script in the early stage and have been paying attention to this movie, but there are colleagues around me who don’t know that this movie is released."

　

It can be seen that it is very important for film marketing to use emotion and culture appropriately, find empathy with the target audience and stir up the topic. When it was released, the propaganda slogan of "buy a movie ticket for parents" was played, and the middle-aged and elderly people were opened up; During the screening of Gang Rinpoche, select the audience of pan-cultural circle who have a deep understanding of pilgrimage … …

　

Of course, the quality of works is the key thing, but in the era of more and more good works, film marketers still have to think of ways to make the "wine fragrance float out of the alley."