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When it comes to cross-border export platforms, I believe most people will blurt out AliExpress, Amazon, eBay and wish. Of course, they are indeed very important cross-border e-commerce platforms, but they are not just these cross-border e-commerce platforms. In fact, every cross-border e-commerce platform has its own industry advantages and loyal customer base, or has important or special influence in a certain country or region. For cross-border e-commerce, online channel diversification is an important way to expand network channels and scale. In addition, for some specific products and brands, it is also an important e-commerce strategy to select the target market for deep-rooted work. Then it is natural to use the local important targeted e-commerce platform. Below, Xiaobian summarizes the following fifteen emerging platforms for cross-border e-commerce from the network.

First, Souq

Souq.com, an Amazon e-commerce website in the Middle East. It has 6 million users and can reach 10 million independent visits every month. According to the current situation of the website, Souq has begun to consider expanding other businesses. For example, Souq has established its own logistics system QExpress and payment system PayFort. Moreover, Souq also launched its own brand of tablet computers. It is understood that Souq.com, Cobone.com and Sukar.com are the three largest local e-commerce websites in the Middle East.

It is understood that the UAE people are keen on surfing the Internet and playing mobile phones, and their Internet penetration rate and mobile phone holding rate have reached more than 70%. Not only the United Arab Emirates, but also people from rich Gulf countries such as Saudi Arabia and Qatar are keen on shopping online. It is expected that the scale of online shopping in the whole Middle East will increase rapidly in the next two or three years. About 5 out of 10 people in UAE buy goods and services through the Internet. It is expected that the e-commerce market in UAE will reach 10 billion US dollars in 2018.

Second, Lazada (Lai Zanda)

It is known as the largest online shopping mall in Southeast Asia. It is a company founded by Rocket Internet to build "Amazon in Southeast Asia". In April this year, it was invested and controlled by Ali for $1 billion. Sales of electronic products, clothes, appliances, books, cosmetics, etc., the market covers Indonesia, Malaysia, the Philippines, Thailand and Vietnam. The company provides free delivery, free return within 14 days, and flexible payment methods. The growth rate of Internet penetration in Singapore, Malaysia and Vietnam has exceeded the world average.

By 2020, the e-commerce market in Southeast Asia will reach $20.4 billion. The sustained and rapid economic growth in Southeast Asia has cultivated a large number of middle classes and huge consumer demand. Southeast Asia is another most dynamic and potential consumer market after the United States, the European Union and China. This makes the big e-commerce companies in various countries salivate and want to get it quickly. Therefore, Southeast Asia is the main battlefield for major e-commerce companies at present.

Third, Newegg (new egg)

Newegg was founded in 2001, with its headquarters in Los Angeles, Southern California. Newegg is the leading online supermarket for computer, consumer electronics and communication products in the United States. Newegg gathers about 4,000 sellers and more than 25 million customers. At first, IT sold consumer electronic products and IT products, but now it has expanded to all categories, with 55,000 varieties. Attracting wealthy and internet-savvy men aged 18 to 35. The best-selling categories are automobile supplies, sporting goods and office supplies. It is particularly noteworthy that most consumers are men, but female consumers are also growing rapidly.

Fourth, Rakuten.com (Lotte)

Founded in 1997, it has become the largest e-commerce website in Japan, with a market value of $13.5 billion and an annual revenue of over $4 billion. Lotte is also one of the largest internet companies in the world. In the US market, Lotte spent $250 million to acquire Buy.com, and in 2013, the company changed its name to "Rakuten.com Shopping". Lotte Shopping has gathered 3,000 sellers, more than 80 million customers and 23 million products. The customer base is between 25 and 54, with 50% men and 50% women. Rakuten.com originally specialized in computer and electronic products, but now it provides sporting goods, health and beauty, home and gardening, jewelry and toys.

"Beating Amazon" is the ambitious ambition of Hiroshi Mikitani, the founder of Lotte in Japan. Because the penetration in Japan’s domestic market has reached saturation, it has become difficult to attract more consumers in Japan, and internationalization is the inevitable choice for Lotte to achieve this goal. In recent years, Lotte’s overseas market moves frequently, with its all-round layout in terms of logistics, payment, channels and investment, and its sphere of influence covers Asia, Europe and America. Therefore, for cross-border e-commerce and brand owners, Lotte is an online hypermarket that cannot be ignored.

Five, Bestbuy (Best Buy)

The failure of Best Buy’s online physical store made it enter the online market in 2011. Gathered more than 100 sellers. There are 1 billion visits every year. Different from other e-commerce platforms, only invited sellers can stay in the platform and products can appear in Best Buy stores for sale. But the products are only limited to consumer electronic products.

Sixth, Tesco

Britain’s largest food and groceries retailer. Its e-commerce website was established in 2012, gathering more than 50 sellers, 43 million club card members and 4 million visits per month. The huge offline customer base is being transferred to online. Competitors include Amazon, eBay and Lotte Play.com. Products include home and gardening, baby products, sports and leisure, clothing and jewelry. Only open to invited sellers.

Britain is the largest e-commerce market in Europe, and four of the Top10 European e-retailers are in the UK. At the same time, Britain is one of the largest cross-border e-commerce exporters in the world. In 2013, online retail in the UK was 91 billion pounds (about 148.78 billion US dollars), up 16% year-on-year. Online retailing in the UK will increase by 17% in 2014, reaching 107 billion pounds (about 174.98 billion US dollars).

Seven, Lotte Play.com

Founded in 1998, it is one of the largest online entertainment retailers in the UK. Gather more than 3000 sellers and 15 million customers. Originally selling games and media products, but now it has developed into multiple categories. It is the only e-commerce platform that allows retailers to customize their own storefronts, making it the third largest online market in Britain after Amazon and eBay.

Eight, La Redoute (Shangri-La Fu)

Founded in 2010, it is the leading online retailer in France and the third largest e-commerce market in Europe. Gather more than 1,000 vendors and 10 million customers. Covering 26 countries. Shangri-La Welfare is mainly aimed at women aged between 26 and 35. Its product categories include men’s and women’s wear, underwear, shoes and accessories, furniture, crafts and so on. But don’t sell second-hand products.

MercadoLivre (Mercado Network)

The largest C2C platform in Brazil is equivalent to Taobao in China. Making good use of this platform is conducive to understanding various market information such as Brazil’s price index, consumption trends and payment habits. Gathered more than 52,000 sellers and 50.2 million registered users. The number of visitors ranks among the TOP50 in the world. It covers 13 countries and regions (Brazil, Argentina, Chile, Colombia, Costa Rica, Ecuador, Mexico, Panama, Peru, Dominica, Paraguay, Venezuela and Portugal). In addition to the electronic trading platform, there is also the largest payment platform similar to Alipay in South America. As a result, countries such as Mexico and Argentina have no localized websites. At first, it was just an auction website, but today, it is mainly an online sales platform. Considering the rapidly increasing Internet penetration rate, MercardoLivre can provide sellers with a huge potential market opportunity in South America.

X. Trade Me

It is the largest online trading market in New Zealand with more than 3.1 million members. 1.4 billion web pages are displayed every month. New and second-hand store categories include baby products, books, clothing, computers and household goods. Originally a second-hand auction market, it was a replica of the early ebay, but now it sells new products just like the new ebay.

XI. Ozon

It is the largest e-commerce platform in Russia and currently accounts for 20% of the Russian e-commerce market. The goal in the next decade is to gain 80% market share of Russian e-commerce. As we all know, the early days of Taobao in China were full of opportunities, and many Taobao brands stood out. Today’s Ozon, just like Taobao in those days, I wonder how many China sellers have settled in the sub-platform? The more important local e-commerce platforms in Russia include Lamoda, Wildberries, KupiVIP (all fashions), Ulmart and Svyaznoy (consumer electronic products).

XII. Otto (Otto Group)

The leading provider of e-commerce solutions and services from Germany ranks second only to Amazon in the global comprehensive B2C ranking, and is also the world’s largest online clothing, apparel and daily necessities retail channel provider. Its online shop sells millions of kinds of goods. The products sold cover men’s and women’s clothing, household appliances, household goods, sports equipment, computers, video games and so on. Range of brands is widely sold, and basically all brands that can be seen in the market can be found in OTTO’s online shop. In addition, OTTO has its own brand, which is very cost-effective.

It is understood that clothing is by far the most important category. Women spend 25.8 billion euros (men 22.5 billion) online, which is the main source of online income. This may be related to family shopping. 53.4% of online shoppers are women. Two-thirds of online retailing in Germany is through third-party platforms ebay and Amazon, with few independent websites. Followed by multi-channel retailers. Clothing (11.6 billion), books (5.3 billion) and electronic products (4 billion) are the three most popular categories. The above-mentioned 39.1 billion euros do not include digital products. Online retail sales of digital products (such as air tickets and event tickets) totaled 10.6 billion euros, an increase of 9.3%. Germany is the country with the most popular online sales in the world. Although the number of online consumers in China is huge, it only accounts for 19% of the total population. And Germany is as high as 61%! , more than 60% in the United States. The importance of e-commerce and digital advertising in this country is beyond doubt.

XIII. Jumia

It is the largest e-commerce retail company in Nigeria, a big African country, and its goal is to build a local "Amazon" to sell electronic products, clothing, refrigerators and other commodities. Nigeria has a population of about 160 million, but there are few e-commerce websites and the number of physical supermarkets and shopping malls is extremely limited, which provides a huge potential market for e-commerce companies. The number of Internet users in Nigeria has reached more than 40 million, and it is growing rapidly. Meanwhile, the demand for online shopping in Nigeria is increasing. In recent years, various e-commerce websites have sprung up in Nigeria, including food, drinks, real estate, tourism and mobile phone transfer services. The competition pattern of e-commerce dominated by Jumia, Konga and Dealdey is taking shape, and the "African version of Ctrip" Hotels.ng is also rapidly seizing the online travel market.

Xiv. Gmarket

Gmarket is the largest comprehensive shopping website in Korea, ranking first in the total sales value of goods in the online retail market in Korea, mainly selling books, MP3 players, cosmetics, computers, home appliances and clothes. On May 7th, 2010, ebay announced that it would set up a joint venture company in Gmarket, a Korean e-commerce company, with ebay contributing 10 million US dollars. The joint venture company will help Gmarket explore the Japanese and Singapore markets.

15. Sears (Sears)

Sears is the third largest merchant retailer in the United States, and the top 500 Internet retailers rank eighth. Gather more than 10,000 sellers and as many as 110 million products. It provides self-management, big sellers and various marketing modes in advertising alliance. Categories include electronic products, household goods, outdoor life, tools, fitness, toys and so on. The most popular categories are lawn and garden.

Xiao Bian feels that it is not that the biggest platform has the best effect, but to choose a platform suitable for your own market segments and products. Sometimes, it is often those local platforms that you have never known that get twice the result with half the effort!

The above content belongs to the author’s personal opinion and does not represent Hugo’s position!

　　Yangguang. com BeijingSeptember 27 th news (Reporter Liang Shuang) Today,noon12：00，Btc china officially closed the digital assets and people’s bank recharge function..Btc china announced on its official website today that it will close the digital assets and people’s bank recharge function at 12:00 noon on September 27th, Beijing time.;Close all trading functions at 12:00 noon on September 30th..

　　“We must realize that shutting down the virtual currency exchange and prohibiting bitcoin platform transactions are not in conflict with the current development of blockchain!"Director, Research Center for Financial Technology and Internet Security, Renmin University of ChinaYang Dong told reporters that China encourages innovation in blockchain technology, but it mustExpel financial crimes such as pyramid schemes and illegal fund-raising by using virtual currency trading platforms under the guise of blockchain.suchIn order to create a healthy and good financial technology ecological environment for the development of blockchain applications.

　　Eight-year inflation5 million times to close the platform to prohibit RMB speculation in Bitcoin

　　SeptemberOn the 4th, seven ministries and commissions, including the People’s Bank of China, jointly issued the "Announcement on Preventing the Financing Risks of Token Issuance", characterizing ICO as illegal public financing.,And suspend all transactions.. The central bank stressed that all kinds of token issuance financing activities should be stopped immediately.

　　Subsequently, btc china, the three major bitcoin trading platforms in China,OKCoin currency line,Firecoin. com announced that it would stop trading.

　　As to why the btc china trading platform was closed,Yang dongAttributed to"Seven deadly sins of virtual trading platform": lack of legal business license, inflated prices, illegal acts such as money laundering and evasion of foreign exchange control, pyramid schemes and fraud, insider manipulation, technology and confidence security, and secret network transactions.

　　Vice President, School of Finance and Finance, Renmin University of ChinaZhao Xijun stressed that the closure of the China Bitcoin trading platform only prohibited the transaction between Bitcoin and RMB, in case the RMB was used to speculate on Bitcoin, which caused the price of Bitcoin to be artificially high.

　　whatBitcoin that came out in 2009, eight years.between/separate/space in between/roomSoaring upMore than 5 million times, as if driven by bitcoin.Getting rich overnight is no longer a dream. This also gives some lawless elements an opportunity to seize people’s psychology of getting rich quickly and concoct various pyramid schemes.

　　According to relevant media reports,A Bitcoin payment platform in Hong Kong in 2015On suspicion of using virtual currency for pyramid schemes,Involving up to3 billion Hong Kong dollars. According to the platform, investors buy bitcoin mining contracts for 400,000 yuan, earn bitcoin every day, return their money in about 4 months, and earn an additional 600,000 yuan a year.Criminals use the funds invested by later investors to pay early investors,Once no new investors join or the organizers suddenly lose contact, investors will suffer heavy losses.

　　“Virtual currencies such as Bitcoin lack a clear value base, there is no economic fundamentals to evaluate the supply and demand situation and intrinsic value of Bitcoin, and the market speculation atmosphere is strong, resulting in drastic price fluctuations, which will cause investors who blindly follow the trend to suffer losses."Yang Dong said.

　　All countries have different levels of supervision on Bitcoin.

　　In 2013, the People’s Bank of China, the Ministry of Industry and Information Technology, the China Banking Regulatory Commission, the China Securities Regulatory Commission and the China Insurance Regulatory Commission jointly issued the Notice on Preventing Bitcoin Risks, stating: "Bitcoin should be a specific virtual commodity, which does not have the same legal status as currency, and cannot and should not be used as currency in the market.”。

　　For a long time, Bitcoin has been characterized as a virtual commodity rather than a currency in China, so the financial regulatory authorities have not imposed necessary restrictions and supervision on it.“At present, China’s domestic virtual currency trading platform lacks relevant legal business licenses, which leads to the virtual currency trading platform drifting away from the existing regulatory system, and in fact there are huge business risks."Yang Dong told reporters.

　　Yang Dong said,The state has repeatedly stressed that it is necessary to put the prevention of financial risks in the first place, andICO has already seen the phenomenon that "bad money drives out good money", thereforeRegulatory pairICOgo on"one size fits all"alsoAs expected.

　　Zhao Xijun also holds the same view. He said that although Bitcoin has decentralized characteristics, every country will supervise it, but in different forms."China’s current economic construction still needs to invest a lot of money, but nowThere are many people who take money to speculate on bitcoin.Not only did it not create beneficial value, but it also occupied financial funds, so it is more necessary to have corresponding supervision."

　　Up to now, most virtual currency trading channels in China are basically closed.

　　Close the trading platform　transferOver-the-counter trading raises concerns

　　"nowTrader of bitcoinMay chooseSome foreign trading platforms trade, while others maywillChange careers, or go abroad to be a platform.."Trading platform transferred to foreign countries will behowappearancedevelopZhao Xijun said,no matter whatexistDomestic or foreign?, the platform is subject toSupervisionThat’s for sure.,"An unregulated platform will not have a legitimate transaction and development will be constrained."

　　At the same time, will it lead to a large number of over-the-counter transactions if standardized trading platforms are prohibited from conducting business?Vice President of China technology and finance Law Research AssociationDeng Jianpeng expressed the same concern.“In view of the decentralized nature of Bitcoin, veryIt is difficult because the regulator has a decree.inCompletely banned in reality. As long as investment demand exists, bitcoin transactions are forced to dissociate from some limited formal institutions and enter OTC transactions.,The relevant ban has objectively become the entry of bitcoin transactions.‘Dark web’A booster."

　　“China should strengthen the technology-driven supervision of virtual currencies such as Bitcoin, use blockchain, big data, cloud computing and other means to strengthen the traceability of virtual currencies such as Bitcoin, monitor the fluctuation of the overall market, and improve the real-time tracking of capital flows."Yang Dong said.

　　Deng Jianpeng pointed out that,The funds of customers and trading institutions and bitcoin should be effectively isolated.canPrevent trading institutions from misappropriating customers’ funds or bitcoin privately.ofRisk.

　　The Central Meteorological Observatory issued a typhoon blue warning at 06: 00 on August 31:

　　This year’s No.9 typhoon "Maysak" was upgraded from typhoon level to strong typhoon level last night. At 5 o’clock this morning (31st), its center is located in the northwest Pacific Ocean about 530 kilometers east of Naha, Okinawa, Japan, which is 21.6 degrees north latitude and 128.8 degrees east longitude. The maximum wind force near the center is 14 (42m/s), and the lowest pressure at the center is 950 hectopascals.

　　It is estimated that "Mesak" will move to the north-west direction at a speed of 25-30 kilometers per hour, and gradually approach the southern waters of Ryukyu Islands. It will move into the southeast of the East China Sea in the early morning of September 1, and its intensity will continue to increase. The strongest can reach the super typhoon level (52-58 m/s, 16-17); After that, it turned to the north-east direction in the northern part of the East China Sea and moved to the south of the Korean Peninsula, and its intensity gradually weakened.

　　Gale forecast: From 08: 00 on August 31st to 08: 00 on September 1st, there will be 7-9 winds in the east of Taiwan Province, most of the East China Sea, the northeastern coast of Taiwan Province Island and the coastal areas of Zhejiang, among which the winds in the southeastern part of the East China Sea are 10-12, and the winds in the nearby waters where the typhoon center passes can reach 13-17, with gusts of 17 and above.

　　Defense guide:

　　1. Relevant departments shall, in accordance with their responsibilities, do a good job in typhoon prevention and emergency rescue.

　　2. Water operations and passing ships in relevant waters should return to Hong Kong to take shelter from the wind, strengthen port facilities, and prevent ships from anchoring, grounding and collision.

　　3. Stop large-scale indoor and outdoor gatherings and dangerous outdoor operations such as high altitude.

　　4. Reinforce or dismantle structures that are easy to be blown by the wind. Personnel should not go out at will. They should stay in windproof and safe places as far as possible, so as to ensure that the elderly and children stay in the safest place at home, and the dangerous people will be transferred in time. When the typhoon center passes by, the wind will decrease or stay still for a period of time. Remember that the strong wind will suddenly blow, and you should continue to stay in a safe place to avoid the wind, and the dangerous people will be transferred in time.

　　5. Relevant areas should pay attention to prevent flash floods and geological disasters that may be caused by heavy precipitation.

　　(Editor: Zhang Lin)

Author | Netscape Internet Editorial Department

　"Love Story of Yilan is really so good to cry!"

"Cry while watching, and give me the whole defense directly in the middle of the night …"

It’s hard to imagine that this is the audience’s evaluation of a comedy movie.More and more viewers went to the comment area to take photos of crying and watch "crying noisily". Some people cried nose bubbles, others cried their faces deformed, and a large number of "tap water" spontaneously went crazy on the Internet.

What is even more unimaginable is that,On April 27th, "Yilan Love Story", which was broadcasted by Tencent Video alone, was able to soar by 350% in a single day after it was launched for 10 days, and returned to the top of Tencent’s video hot search list. On the 11th day of its launch, the single-day box office reached the highest value of 1.268 million, far exceeding its initial box office, and it topped the list of movies hot search NO.1 for five consecutive days.At present, the box office of the film has exceeded 10 million, ranking second in the online movie box office list in April.

Box office curve of Yilan love story

You know, for most online movies, the box office in the first week can account for 80% of the total box office, and then the box office will plummet and become less and less. But the Love Story of Yilan is obviously an exception.

It is rare to get out of the long tail rising box office curve by "tap water" after 10 days on the line. Only a handful of movies, such as The Return of the Great Sage, Dying to Survive and Nobody, are unique in online movies. Such cases deserve our further discussion and study.

On May 17th, NetVision Internet × Ruyu Culture jointly hosted an online sharing meeting with the theme of "How to achieve box office counterattack in Yilan Love Story", and we invited.Zhang Yuntian, co-founder of Zhisheng, chief producer of Yilan Love Story, CEO of Ruyu Culture, and Qiu Heng, chief marketing officer of Yilan Love Story.From the perspectives of industry, content, data and marketing, we talked about the content playing and marketing experience behind the box office counterattack of Yilan Love Story. Such experience may bring more enlightenment to the industry.

Content: realism+comedy, inciting social topics and emotional fulcrums

"Laugh and cry …" This is the most authentic and common viewing experience of "Love Story of Yilan" on the Internet, and "crying" seems to be more violent than "laughing". This is extremely abnormal for comedies that always take humor as the first element.

But it is this "abnormality" that has created the counterattack of the box office of Yilan Love Story.In Zhang Yuntian’s view, there may be three main reasons for the counterattack: First, emotional resonance; Second, it has certain social topicality; The third is the interaction between on-site and off-site marketing.

Zhang Yuntian, co-founder of Zhisheng and chief producer of Yilan Love Story

"Everyone has a first love. Are you still in touch with your first love?" "Have you ever made a mistake? Have you ever regretted it?" "If you can choose your life again, will you continue to go wrong?" "Are you cherishing the person in front of you?" Life is always full of regrets, and similar questions are believed to have been asked by everyone. "It’s just that we used movies to incite that emotion and poke the softest part of everyone’s heart." Zhang Yuntian said this.

The Love Story of Yilan is adapted from the national music IP of the same name., tells the story of a business crocodile who accidentally crossed into a parallel world, returned to a small town to live an ordinary life with his first love, and had a series of funny love stories. There are not only thoughts about wealth and love, but also discussions about family education, dreams and pursuits of that year and a new understanding of happiness.

It is equivalent to that "Love Story of Yilan" has already planted seeds in the topical and emotional direction at the beginning of its creation. Once this seed is fermented, everyone will watch the Love Story of Yilan, not just the movie, but their own inner regrets.

But what is even more rare is that the Love Story of Yilan selects the core theme of realism and the most grounded expression.

Zhang Yuntian revealed a trick of internet film creation. "If you want to express something and let everyone have a aftertaste after watching the movie, then keep the core and make the way of presentation as grounded as possible, which is funny and memorable. It is not far from success."

In fact, as a hot comedy brand in the online market in recent years, Zhisheng United has produced many explosive comedies, and most of them discuss social topics and are also related to emotions. For example, My Gentle Dad discusses the affection between father and daughter, Let me have fun discusses middle-aged marriage, and Love Story of Yilan discusses the love of middle-aged men. The next upcoming "Warm Smile" is campus+comedy, which discusses the relationship between teachers and students."We will express the most common emotional elements in the most humorous and grounded way."

If "strong stimulation" is the standard for a film to pass in entertainment, then "strong empathy" is the key to reflect the reality and impress the audience. The Love Story of Yilan has undoubtedly been done.

It takes almost a week for a film to rely on word-of-mouth counterattack and tap water to discuss and share. Judging from the box office curve of Love Story of Yilan, the time node of box office counterattack coincides with the period of word-of-mouth fermentation.

Perhaps a good comedy is just like this, and it can always incite a certain social mood. Affection, friendship, love, happiness, sadness or love for the country, like Dying to Survive and Hi, Mom, also take comedy as the table, realism as the center, and also move people with emotion, making the audience "laugh first and then cry" and willing to spare no effort to "Amway".

Qiu Heng, as the general manager of marketing, also said, "This film has become a carrier of’ crying’ social emotions. In the context of the epidemic, it has touched some emotional points of everyone. Whether it is a cinema or an online movie, there has been no movie that can make people cry for a long time. "

Marketing: from "tap water" to "strong interaction" to arouse the audience’s response

At the sharing meeting, Qiu Heng, as the general manager of marketing, shared several sets of interesting data:

1. There were 25,000+comments in the "Love Story of Yilan" station, exceeding 99% of online movies released by Tencent;

2. The effective broadcast ratio of "Yilan Love Story" by Tencent has soared from about 6% in the first three days to 15% in the box office counterattack, exceeding 99% of online movies released by Tencent;

3. The first vibrato video about "Yilan’s love story is so crying": 70,000 likes, 90,000 forwards and 40,000 comments, and "Sanlian" accounts for a very high proportion.

Qiu Heng, CEO of Entertainment Culture and head of marketing of Yilan Love Story.

Obviously,"Love Story of Yilan" is to attract "tap water" through word of mouth, form "strong interaction", promote high transformation, and finally feed back to the box office in the station.

After the launch of "Love Story of Yilan", there was a lot of crying in the comment area, and all kinds of crying photos were overwhelming, just like invisible hooks, simple and direct, but full of interest, which inherited the audience’s love for the film and even established some emotional connection with netizens, which triggered the spontaneous spread of social media and users, and further deepened the user’s impression of the film in the spread, and finally became a distinctive symbol.

These "crying in the sun" are logical and seemingly accidental, but in fact, the promotion and guidance of "marketing" behind it is equally indispensable. From the marketing link of the Love Story of Yilan, we can also see the whole process of the film’s counterattack.

At the beginning of the film’s launch, the main direction of marketing was to attract people with IP, win with laughter, and move people with emotion. After all, the songs of "Yilan Love Story" are very popular, with a broad audience base and national goodwill. The film itself outputs comedy tonality and fantasy colors, which are also very attractive.

"At about 11: 00 p.m. on the seventh day of the film’s launch, we monitored that there were a lot of hot photos of" Yilan Love Story "crying in the comment area on Tik Tok, so we took out the emotional point of’ best crying’ and did a lot of marketing actions with Tencent video to maximize the topic and emotional point.Qiu Heng said.

Perhaps this is the sensitivity of a professional marketing company, that is, to make appropriate adjustments to the marketing rhythm at any time according to the actual situation, and finally find the most suitable point for amplification, so as to revitalize the whole marketing and achieve the effect of maximizing marketing under the limited resources.

At the sharing meeting,Qiu Heng emphasized, "We have always had the idea that no matter how good the marketing is, it is just icing on the cake, which is particularly obvious in the Love Story of Yilan. It should be that we thank the film for its good reputation and give us the opportunity to play marketing."In Qiu Heng’s view, the box office may be supplemented by marketing, and the traffic can be accurately obtained through channels, but the audience’s recognition of the film is the foundation for the box office to counterattack.

So when it comes to marketing, Qiu Heng said it lightly, but we noticed that,Before and after discovering the emotional point of "crying", a large number of targeted marketing work has been quickly paved and followed up.For example, the maintenance of crying comments in the comment area, the follow-up of official shaking and crying video, the crying in the Zhou Yunpeng comment area, the crying in the Weibo diffusion comment area, the flop in the Zhou Yunpeng airborne comment area, the release of Zhou Yunpeng’s one-second crying video, the crying of real people, the follow-up fermentation of entertainment queen, and the second breaking of defense with unexposed ending, etc., are all hot waves after waves.

"In fact, at that time, we tried to follow up’ Good Cry’ for emotional marketing on the whole platform. For example, Aauto Quicker, Xiaohongshu, Weibo, bilibili, Hupu, etc. all made corresponding launches. We found that Aauto Quicker’s early publicity and solicitation effect was very good. Tik Tok, Weibo and Xiaohongshu, including soul, surprised us in the later emotional fermentation, and then we targeted it on a platform that could arouse more extensive interaction among netizens. Qiu Heng revealed.

In fact, not only the film side and the marketing side, but also the in-station recommendation of the video platform is rapidly following up.Love Story of Yilan was originally an S-level project, but in fact the resources given by the platform are S+ level.After all, the video platform is also willing to give more opportunities for interactive films with high conversion rate.

Through the marketing track of Love Story of Yilan, we can see that the ability of professional marketing companies to grasp hot spots is very important for the adaptability of marketing rhythm and direction, and innovative marketing strategies and more vivid interactive ways are obviously more efficient and dominant than traditional marketing.

From the whole marketing process, the workload of the project "Love Story of Yilan" is 1.5 times or even more than that of other online movie projects such as entertainment culture. There are as many as 25 posters and new media pictures, and the marketing strategy from funny to crying has been adjusted in time. But in the end, it’s all worth it.

Through the slow and steady marketing strategy at the initial stage of its launch, Yilan Love Story took the lead in establishing emotional links with users in Tencent’s video core circle, making them the first users of topic fermentation, and then expanding their openings through all-platform marketing, thus realizing the massive user coverage of the film audience and further expanding the audience circle. By amplifying the emotional point of "crying" and vivid and flexible interaction, Yilan Love Story experienced circle explosion, spread to more people, and effectively guided the hot search in the long video platform.This is not only an extension of the vitality of the film, but also effectively expands the marketing gameplay of online movies.

This set of combination punches comes down,The Love Story of Yilan is not only a one-way "drainage" or "indoctrination", but also an effective guidance to stimulate the two-way interaction between the plot and the audience and form a strong "echo" from the audience.. The crying photos in the comment area are the best proof of the audience’s "echo".This echo from the audience has caused a wide range of spontaneous communication, making the whole marketing more efficient and lasting.

When a movie, even the photos printed by netizens in the comment area, can become an expression pack and is spontaneously spread by netizens, it is not difficult to understand that this work can be countered at the box office.

Online movies enter the "word of mouth era"

In recent months, the "Northeast Element", as a widely accepted regional culture, began to rise in the field of online movies, including the counterattack of "Yilan Love Story", so that many people feel that the "spring" of Northeast comedy has come.

However, Zhang Yuntian did not recognize this."I don’t think it should be said that the spring of comedy in Northeast China has come, but in the big environment, ordinary people need to release their emotions. Good comedies will always be there, and there are many good themes waiting for everyone to explore. Spring has always been there."

Indeed,The spring of good content has always been there, including comedy.The reason why Love Story of Yilan was able to counterattack at the box office was not only because it was a northeast comedy and used northeast actors, but also because of its refined and differentiated content strategy and realistic expression that could incite the audience’s emotions, coupled with accurate and efficient marketing methods, content and marketing interlocking, which created the box office counterattack of Love Story of Yilan.

The unique long-term return cycle of online movies for half a year determines that the content side can constantly tap the long tail of the content, and after the hot broadcast period, it will usher in the second spring or even the third spring of return. But the reality is,Cases like Love Story of Yilan are still very rare.

"Online movies have relatively limited investment in marketing and are not allowed to pull the cycle too long. However, with the implementation of quality improvement and quantity reduction and the new accounting model, I believe that the case of full-cycle marketing will gradually emerge and the life cycle of the film will be further extended. " At the same time, Qiu Heng emphasized that "if a movie wants to achieve a long tail counterattack, marketing is only a means to expand its mouth, and word of mouth is the most critical variable in box office counterattack."

With the development of online movies, a series of actions such as users’ cognition, on-demand, experience and evaluation of online movies are the complete process of trading. No matter which link or level, it is inseparable from the guidance and assistance of marketing, but it needs the foundation of good content.If people’s attention to online movies in the past few years still stays in concept discussion, genre concern and visual wonders, then the box office counterattack of Yilan Love Story seems to indicate that online movies have entered a "word-of-mouth era" and entered a new era in which they can express reality, explore emotions and present value.

Throughout the sharing session, both Zhang Yuntian, as the chief producer, and Qiu Heng, as the chief marketing officer, repeatedly emphasized one word-"emotion".

In the view of NetVision Internet,This is also the greater significance of "Love Story of Yilan", that is, in the past, only the cinema screen could bear huge social emotions. Through "Love Story of Yilan", we found that online movies can also bear social emotions and mainstream values, and become the carrier for the broad masses to release their emotions, even if it is only a part. This itself is the embodiment of the progress of online movies.

Click here to view.→ Online sharing meeting and dialogue record of how the box office of Yilan Love Story counterattacked.

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　　Author: Zhang Bo (researcher, Institute of Beijing Studies, Beijing Union University)

　　"Hundred years first, four seasons spring first." Spring Festival is a traditional New Year in Chinese.

　　The Spring Festival is the original culture of the Chinese nation, but it is not the exclusive culture of the Chinese nation. As early as the Sui and Tang Dynasties, the Spring Festival had spread to East Asian countries. In recent years, with the increasing spread and influence of Chinese civilization, people in more countries and regions have fallen in love with the Spring Festival, celebrated it, and even listed it as their own legal holiday. On December 22nd, 2023, the 78th UN General Assembly adopted a resolution by consensus, which designated the Spring Festival (Lunar New Year) as a UN holiday, and the Year of China went further to the world. This not only makes Chinese excellent traditional culture better benefit mankind, but also provides stronger support and motivation for the continuation of the Spring Festival.

　　　1. From "Lunar New Year’s Day" to "Spring Festival"

　　At the beginning of the founding of the Republic of China in 1912, the Gregorian calendar era was adopted in order to connect with the west. Since then, there have been two New Year phenomena in China. January 1st of the Gregorian calendar is the New Year, and the first day of the first lunar month is also the New Year. In 1914, Yuan Shikai’s government made a put in order of traditional festivals, and renamed the Lunar New Year’s Day, Dragon Boat Festival, Mid-Autumn Festival and Winter Solstice Festival as Spring Festival, Summer Festival, Autumn Festival and Winter Festival respectively, thus forming a complete festival sequence of spring, summer, autumn and winter. For more than 100 years, four festivals have been passed down, but among the four new festival names, only "Spring Festival" has been recognized by the people and become the standard name of the Lunar New Year.

　　In different contexts, the Spring Festival often has different meanings. Sometimes it only refers to the first day of the first month of the lunar calendar, which marks the coming of the new year. In history, there are many sayings such as "the first month of the first month", "Zhengdan", "Zhengri", "Yuanzheng", "New Year’s Day", "Sanyuan", "Zhengchao" and "Yuanchen". But more often, the Spring Festival is equivalent to what we often call "Chinese New Year" and "Chinese New Year", which is the sum of a series of festivals with the year-end and the beginning of the year as the core and around the annual cycle. "One night is even two years old, and the five are divided into two years." Chinese New Year takes New Year’s Eve as the dividing line, including year-end and early year. The year-end activities take the busy year as the theme, and the early year as the theme, which mainly includes the New Year, New Year’s Eve, New Year’s Day (the first day of the first month), Lantern Festival, etc. It is a happy and peaceful festive day to bid farewell to the old and welcome the new.

　　　2. Coming from the depths of history

　　As the first year of the year, the origin of the Spring Festival is closely related to the formation of the concept of "year", and the formation of the concept of "year" is inseparable from the progress of the calendar.

　　As a method of arranging years, months and days, there are three kinds of calendars in astronomical sense, namely, solar calendar, lunar calendar and yin-yang calendar. To put it simply, the solar calendar takes the tropic year (the period of the earth’s revolution around the sun, and the modern measured value is about 365.2422 days) as the basic period, with 365 days in a normal year and 366 days in a leap year, such as the current Gregorian calendar. The lunar calendar is based on the first lunar month (the cycle of moon phases changing), and 12 months make up a year, which is 354 days or 355 days. Now Arab countries use the lunar calendar. In China, as early as the Xia, Shang and Zhou dynasties, a combined calendar of yin and yang was formed, which took into account the tropic year and the first lunar month. According to the Book of Yao Dian in Shangshu, Emperor Yao appointed wise men from the Xihe and Heshi families to observe the movement of the sun, the moon and the stars, master its laws, and teach the people the time. "There are six days in three hundred and sixty years, and the leap month will set the age at four o’clock." It shows that at that time, it has been able to determine that a year is 366 days, and it can adjust Yin and Yang by setting leap months, so that each month conforms to the changes of the moon’s profit and loss, and each year conforms to the changes of spring, summer, autumn and winter.

　　Before Xia, Shang and Zhou Dynasties, "Nian" had different names. "Er Ya Shi Tian" records: "Xia Yue Sui, Shang Yue Si, Zhou Yue Nian, Tang Yu Yue Zai." Among them, the original meaning of "Nian" is the bumper harvest of crops, and Oracle Bone Inscriptions’s word "Nian" is the pictograph of people carrying grain. Shuowen says, "Year is ripe." When the grain is ripe once a year, people take the period of grain maturity as a time unit, which is called year. With the concept of "year", we can also determine the beginning of the year.

　　The ancients in China attached great importance to the beginning of time, and thought it was of fundamental significance to the construction of order. As the saying goes, "The beginning is the end, but the order is not perfect". Xia, Shang and Zhou Dynasties took the month of establishing Yin (January in the summer calendar), the month of establishing ugliness (December in the summer calendar) and the month of establishing children (November in the summer calendar) as their own "year beginning", which laid a time foundation for the formation of Chinese New Year customs. However, due to the lack of documentary records, it is difficult for us to know exactly how people celebrated the New Year before Xia and Shang Dynasties. By the Zhou Dynasty, rich Chinese New Year customs had been formed. The people of Zhou Dynasty began with November in the summer calendar, and the year-end sacrifice, celebration and auspicious activities in the first month constituted the basic contents of the New Year at that time.

　　Year-end sacrifice is a series of ceremonies including wax sacrifice and La Worship, which not only rewards various gods, but also misses and gives thanks to ancestors.

　　About the wax sacrifice, there is a detailed account in the Book of Rites. The purpose of wax sacrifice is mainly to repay the blessing of the gods. The so-called "ancient gentleman will repay it". The objects of sacrifice mainly include: Xian Si (Shennong), Si Si (Hou Ji), Baigu (the seeds of Baigu), Nong (the agricultural official who manages farming and teaches agricultural technology), postal list (the temporary place where the farmland official who supervises farming lives and field signs), animals (such as cats and tigers), and Fang (the dam). Wax sacrifice occupied a very important position in people’s life in the pre-Qin period. The dialogue between Confucius and his disciple Zi Gong recorded in the Book of Rites Miscellaneous Notes can reflect this point: "Zi Gong is concerned with wax, and Confucius said,’ Is it a pleasure to give?’ Right:’ If all the people in a country are crazy, they will be given pleasure in the unknown.’ Although Zigong could not understand the joy of wax, the sight of "people in a country are crazy" is enough to show the great significance of wax sacrifice to the people.

　　La Worship is also a year-end sacrifice, the object of which is the ancestor and the God of Five Sacrifices. The Five Sacrifices refer to doors, households, wells, stoves, and strollers. People worship them and thank them for providing important guarantees for people’s daily lives. The holding of wax festival and La Worship marked the end of agricultural production, which is of great significance to mark the transformation of life at the age of 20. After that, people will hold feasts to celebrate. What is depicted between the lines in the last chapter of The Book of Songs in July is the scene of feasting and celebrating, lively and peaceful, and happy New Year.

　　In the Zhou Dynasty, New Year’s Day was often called "the auspicious day of the first month", and a grand ceremony was held in the court, in which hundreds of officials of governors appeared before the Emperor, and the Emperor held a banquet to commend and reward their contributions.

　　The auspicious day of the first month is also a day to announce government decrees and laws and educate the people. The government will hang all kinds of policies and laws that need the people to know for 10 days above Wei (a tall building outside the palace gate of the emperor and vassal) for the people to see. Local officials spread all kinds of decrees to the grass-roots level of society so that everyone can check them against each other. At the beginning of the year, the Zhou Dynasty took advantage of the opportunity of the beginning of the new year and the newer years to issue decrees and promote enlightenment to ensure the orderly operation of the whole society in the new year.

　　Undoubtedly, the custom of Chinese New Year was formed in the Zhou Dynasty, and the Spring Festival has experienced at least 3,000 years of life. In 104 BC, Emperor Wu of the Han Dynasty promulgated the taichu calendar, and re-established the month of the founding of Yin (January in the summer calendar) as the first month. As a result, January 1st in the summer calendar became the first day of the year, and the year-end year-end year-end activities were moved to a new time accordingly. After more than two thousand years, the Chinese New Year basically started on January 1st in the summer calendar, which is still the case today.

　　　3. Why did it last for thousands of years?

　　14,500 years ago, Zong Yi, a man from the Southern Dynasty, described the custom activities of the Spring Festival at that time in the Chronicle of Jingchu: "The first day of the first month is the day of three yuan, and the Historical Records also call it the end of the month. When the cock crows, firecrackers and grass are set off before the court, so as to rid the mountain of evil spirits. All ages know that they are dressed in clothes, and they pay tribute to each other. Pepper and cypress wine and peach soup. Tu Su wine, gum tooth. Play a five-spice plate. Apply it to the powder, but take the ghost pill. One chicken each. Making a peach board is called fairy wood. Every time you drink alcohol, you start from an early age. " In this paper, it was mentioned that drinking pepper and cypress wine, drinking peach soup, drinking Tu Su wine, chewing gum, taking five spicy dishes, taking ghost pills and hanging mahogany boards on the door were all the most popular custom activities at that time, but they were not seen in today’s Spring Festival life. As for firecrackers, although they are still in use now, their shapes are quite different, and the purpose of setting off firecrackers is no longer "to repel evil spirits." This obvious difference between ancient and modern times clearly reveals the changes of the Spring Festival.

　　In fact, as long as we look at the literature records of different historical periods, it is not difficult to find that the Spring Festival has been changing. Not only the customs of festivals are changing, but also the duration, broadcasting space and name of festivals are changing greatly. However, despite all the changes, the Spring Festival is not fade away. In fact, the Spring Festival has always maintained a strong vitality. It spans time and space, from the pre-Qin period to the present, and has become a long-lasting and endless cultural tradition.

　　There are profound social, political and cultural reasons for the endless Spring Festival.

　　First, the Spring Festival is rooted in the endless fertile soil of Chinese civilization, which is the original culture of the Chinese nation. The Chinese civilization, which has lasted for 5,000 years and has developed to this day in a national form, is the foundation for the continued existence of the Spring Festival. If Chinese civilization is compared to a leafy tree, then the Spring Festival is a beautiful flower bred by this tree. Trees grow vigorously and flowers bloom every year.

　　Second, the long-term stability of the calendar and the establishment of the holiday system provide a guarantee for the inheritance of the Spring Festival. Festivals exist depending on the calendar. As mentioned earlier, three generations ago, China had formed a combined calendar of Yin and Yang, which took into account the tropic year and the first lunar month. After that, although the calendar calculation became more and more accurate, the principle of compiling the calendar was stable for a long time, which also provided conditions for the continued existence of the Spring Festival. In addition, the holiday system has also played a positive role. During the Han Dynasty, China has established a complete vacation system, giving all kinds of legal holidays to officials of all sizes, and holiday saving is an important part of it. During the Tang and Song Dynasties, the holiday system was more complete, and the Chinese New Year became the longest holiday. Both Jin and Yuan dynasties followed the holiday system of the Central Plains Dynasty, with an average annual holiday of 3 days. The Qing Dynasty paid more attention to the Chinese New Year, marked by seals and seals, and the holiday lasted nearly one month. The implementation of the holiday system not only gives officials time to celebrate the New Year, but also strengthens the official recognition of this festival and guides all members of society to inherit and practice the festival.

　　Third, the characteristics of sharing between the government and the people have created a huge group of Spring Festival inheritors. A large number of traditional festivals in China are not simply folk festivals, but have distinctive characteristics shared by the government and the people, especially during the New Year. Sharing between the government and the people does not only mean that the ruling class will personally participate in various customs activities of the festival like ordinary people; More importantly, the government will also hold various activities during the festival, thus making the festival an important time and space for national governance. The sharing between the government and the people in the New Year was formed as early as the Zhou Dynasty, and the Yuan Dynasty Meeting was a typical performance. Since the Qin and Han Dynasties, the Yuan Dynasty has been passed down from generation to generation. At that time, on the one hand, officials from all over the country, civil and military officials, royalty and relatives in Beijing, as well as foreign envoys, will greet the emperor and present gifts; On the other hand, the emperor rewarded bureaucratic ministers by giving things and feasts, so as to establish the legitimacy of political power, build a harmonious and warm relationship between monarch and minister, and safeguard the unity of the country. The survival of the festival depends on someone celebrating the festival. The more people celebrate the festival, the stronger the vitality of the festival. The Spring Festival has always been a festival shared by the government and the people, and there are many people who celebrate it. Various etiquette and custom activities bear rich cultural connotations and endow the Spring Festival with multiple functions. After a long period of accumulation, the Spring Festival has formed a very rich custom activities, such as offering sacrifices to the stove, ancestor worship, sweeping the house, busy New Year, New Year greetings, putting up Spring Festival couplets, wearing new clothes, setting off firecrackers, visiting temple fairs, enjoying flower lanterns, walking on stilts, boating, feasting and partying, and dancing lions and dragons. Among them, there are exquisite manners, food and clothing, social interaction and entertainment activities.All these bear the values and ideal demands of the Chinese nation, such as reverence for nature, respect for ancestors, gratitude and gratitude, family reunion, social harmony and harmony in the world. By participating in it, people coordinate the relationship between heaven and man, renew social relations, and adjust the individual’s physical and mental relations, so that the Spring Festival has important functions such as strengthening the emotional connection between individuals and their families, hometowns, places and countries, enhancing community awareness and promoting social harmony, thus being deeply embedded in the social structure and becoming a cultural tradition that members of society cannot abandon.

　　Fourth, the constantly updated, open and inclusive Spring Festival culture continues to empower the inheritance of the Spring Festival. The Spring Festival is not a rigid and closed cultural system, it changes with time and adapts to local conditions. Throughout history, people in different dynasties always developed custom activities in line with the characteristics of their own times. People in the southern dynasties burned firecrackers to avoid evil spirits, while contemporary people used gunpowder firecrackers to express their joy and blessing for the arrival of the new year; In the 1980s, people liked to send New Year cards, but today, it is fashionable for people to pay New Year greetings through WeChat. Looking at the whole country, people in different places always make full use of their natural environment and human conditions to create custom activities with local characteristics by visiting temple fairs in Beijing, flower markets in Guangzhou and flower lanterns in Zigong, and making cakes in jiaozi in the north and in the south.

　　Prosperous for the New Year. Spring Festival culture contains the ideal of human common life, such as material abundance, social harmony and spiritual abundance, and carries the common values of family harmony, social tolerance and harmonious coexistence between man and nature, which is the fundamental reason why it can go to the world. Going to the world, the Spring Festival is bound to inherit and develop in cultural exchanges and mutual learning.

　　Guangming Daily (11th edition, February 4, 2024)

　　In 2023, China’s economy, which has experienced storms, has strengthened its physique and bones, and it has given off new vitality in its steady and far-reaching development.

　　Looking back on last year, what was the gold content of China’s economy?

　　Looking forward to the new year, where does China’s economic confidence come from?

　　We found the answer from this heavy report card — —

　　On January 17, 2024, the National Bureau of Statistics released the main data of national economic operation in 2023. In this year-end report card, China’s economy has made remarkable contributions to global economic growth; In the good data, there is a solid foundation for China’s economy to develop further to high quality; In the record of innovation and breakthrough, there is unlimited potential for China’s economy to achieve good results again. Since January 17th, the Financial Program Center has launched a series of reports, "From the data, it is getting better". From this report card with good quality and sufficient weight, it "counts" the confidence of China’s economy to move forward steadily in the process of high-quality development.

　　In 2023, China’s GDP growth rate was 5.2%, and the economy rebounded for the whole year.

　　Interpretation of China’s economic performance, GDP, that is, gross domestic product, is an important observation index. 5.2%, which is the most concerned GDP growth rate in the report card of China’s economic operation in 2023 released on 17th. China’s total economic output reached 126,058.2 billion yuan. In the first quarter, GDP increased by 4.5% year-on-year, 6.3% in the second quarter, 4.9% in the third quarter and 5.2% in the fourth quarter.

　　Director of the National Bureau of Statistics Kang Yi:It can be said that the performance of China’s economy in the past year is to hand over a report card with good quality and sufficient weight. In 2023, with the downturn of the world economy, the complex evolution of the international pattern and frequent geopolitical conflicts, the complexity, severity and uncertainty of the external environment we are facing are rising, and there are many cyclical structural contradictions in China and frequent natural disasters. Under such complicated circumstances, it is even more commendable to achieve such development achievements.

　　China’s contribution to global economic growth is about one third.

　　According to the forecast of the International Monetary Fund, the contribution rate of China’s economic growth rate of 5.2% to global economic growth will be around 30%, that is to say, China’s economy will continue to be an important engine of global stable growth.

　　According to the World Bank’s forecast of GDP and growth rate of major economies in 2023, China’s economic growth will be about 1.5 times that of the United States and 16.5 times that of the euro zone. From the perspective of contribution rate to world economic growth, in 2023, China will have more than America, Europe and Japan combined.

　　Hideki Ito, Principal Researcher of Mizuho Bank China Co., Ltd.:China’s economic growth of 5.2% is equivalent to the combined GDP of Thailand and Viet Nam. China has made great contributions to the world economy. With the expansion of exports and the growth of domestic demand, the dividend of China’s economic growth will spread to the global economy.

　　China, as the second largest economy in the world, has formed a good and stable fundamentals in its long-term development. Japanese Omron Health Medical Company, which entered the China market 30 years ago, has increased its sales in China by about four times in 2010. Last August, their R&D and production base expanded in Dalian with an investment of 300 million yuan was successfully completed.

　　Like Omron, many large Japanese companies are also increasing their investment in China. According to Japanese media reports, Matsushita Electric will invest more than 50 billion yen in China to build or expand more than 10 factories in the three years to March 2025; Todo, a Japanese bathroom brand, also plans to build a new factory in the suburbs of Dalian, with an estimated investment of tens of billions of yen, which will be put into production as soon as 2026. In addition, Daikin’s new air conditioning plant in Guangdong will also be put into operation in October this year.

　　In 2023, the total retail sales of social consumer goods increased by 7.2%.

　　In 2023, the total retail sales of social consumer goods reached 47,149.5 billion yuan, an increase of 7.2% over the previous year, reaching a record high. The contribution rate to economic growth reached 82.5%. Consumption has become the main driving force of economic growth again. One of the most striking is the rapid recovery of tourism. Whether it is Zibo, Shandong Province, which made a name for itself in the first half of the year, or Harbin, which is famous for its pet customers and powder at the end of the year, all show the strong driving force of tourism consumption in the past year.

　　During the New Year’s Day holiday this year, Harbin Ice and Snow World received 163,200 tourists, a year-on-year increase of 435%, a record high. The local Mattel popsicles sold 100,000 pieces in three days. Now, the "Erbin" fever is still going on, and the number of tourists on the Central Street will exceed 400,000 every day; A small fried cake stall sells nearly 8000 fried cakes every day. The consumption heat in the ice and snow season, ignited by the "Erbin pet mode", quickly spread to more places. During the New Year holiday, Heilongjiang Province received a total of 6.619 million tourists, an increase of 173.7% over last year. Southerners go skiing in the north and northerners go south to avoid the cold, which has become a new hot spot in tourism. A series of cultural and tourism parties that go from north to south and are linked in many places have further released strong tourism consumption potential.

　　In 2023, the per capita disposable income of national residents increased by 5.3%, of which the per capita disposable income of rural residents increased by 5.7%. Jiang Zhixiang is a photographer in Qianjiang, Hubei Province. In the past year, he recorded 60 weddings with his lens, witnessing the happy little days of the villagers and the new scene of rural consumption. This year, Jiang Zhixiang bought a house through his own efforts. He admitted that he was full of confidence in the prospects of his career when he saw the new changes in the rural landscape.

　　In 2023, the growth rate of electricity consumption in the whole society exceeded 6%

　　Electricity consumption data is a barometer of national economic operation. The reporter learned from the China Electricity Council that the growth rate of electricity consumption in the whole society in 2023 was 6.7%. Among them, the electricity consumption of business services, wholesale and retail, accommodation and catering industries has obviously recovered, with a year-on-year growth rate of over 13%. The rapid development of the electric vehicle industry has boosted the electricity consumption of the charging and replacing service industry by over 70% year-on-year.

　　In 2023, China’s "new three" products, such as new energy vehicles, lithium batteries and solar cells, exported a total of 1.06 trillion yuan, exceeding the trillion mark for the first time, with an increase of 29.9%.

　　The equipment manufacturing industry is the heavy weapon of the country and an important part of the real economy. Since 2023, a number of domestic high-end equipment have made breakthroughs in succession, and big countries have frequently "upgraded". The first large domestic cruise ship, Ada? The Modu is currently sailing in the East China Sea. This large domestic cruise ship has successfully completed three commercial voyages since it officially started commercial operation on January 1. Ada? Captain Modu said: "We have tested the limits of everything, our engine and stability. We are very, very confident. It is very stable and very powerful. This means that even in stormy weather or bad weather, the ship is still very stable. "

　　"Ada? The "Modu" cruise ship is currently running at a frequency of 6 to 7 voyages per month, with tickets ranging from 2,000 to 3,000 yuan to more than 10,000 yuan. All the voyage tickets before the Spring Festival have been sold out. In Ida? At the same time that the cruise ship Modu started another voyage, the design scheme of the second domestic large-scale cruise ship called "No.2" is also progressing steadily, and construction has started. The person in charge of the design told the reporter that the "No.2 Ship" with detailed design from 2021 will become Ada? The sister ship of Modu, but with longer length and larger displacement.

　　In 2023, China’s total annual import and export of goods was 41.76 trillion yuan.

　　In 2023, the total import and export volume of goods in China was 41.76 trillion yuan, an increase of 0.2% over 2022. In global trade, cross-border e-commerce has become a new force. According to the latest statistics of the General Administration of Customs, in 2023, the import and export of cross-border e-commerce in China was 2.38 trillion yuan, a year-on-year increase of 15.6%.

　　According to industry insiders, with the rise of new formats such as independent station, cross-border live broadcast and full custody, more and more China enterprises, especially manufacturing enterprises with innovative and iterative capabilities, are selling their products to all parts of the world through cross-border e-commerce platforms.

　　According to the data of Shenzhen Municipal Bureau of Commerce, the number of cross-border e-commerce export enterprises in Shenzhen has exceeded 150,000. In 2023, the import and export volume of cross-border e-commerce in Shenzhen reached 326.53 billion yuan, a year-on-year increase of 74.4%. Driven by cross-border e-commerce, the shipments of many cross-border logistics enterprises in 2023 also reached a record high.

　　According to the latest data from China Federation of Logistics and Purchasing, China’s logistics market will resume growth in 2023. It is estimated that the total social logistics volume will reach 350 trillion yuan in 2023, and the express delivery business volume will reach 132 billion pieces, ranking first in the world for ten consecutive years. The national railway delivered 3.91 billion tons of goods, a record high. Wu Shidan, co-founder and chief marketing officer of a logistics company in Shenzhen, Guangdong Province, said: "Our overall LCL volume in 2023 was 14,000 cabinets, with an average LCL volume of 1,200 pieces a month, which increased by 39% compared with 2022 and tripled compared with 2019. This can be said to be the highest record set by our company since its establishment 13 years ago. "

　　As another heavy special report since the opening of the financial program center of the general station, the series of reports "Looking back from the data" found the answer to China’s sustained economic recovery from solid data; From a real order, I saw the proof that the world is optimistic about China; On the accelerated track, it witnessed the steady and positive momentum of China’s economy.

　　Looking forward to 2024, China’s economy will still be full of confidence and the pace towards high-quality development will be more firm.

Zhan Wen (sixth from left) is with children in Nayong County, Bijie City, Guizhou Province. Image source: South+Client

　　"Principal, mom, when I grow up, I want to be an excellent Communist party member like you." On the evening of July 1st, Zhan Wen, principal of Chebei Primary School in Tianhe District, Guangzhou and lifelong honorary principal of Nayong Tianhe Experimental School in Bijie City, Guizhou Province, received the news of Zhang Ping, a student of Nayong, and she immediately replied, "Baby, I am so proud of you!"

　　"Principal’s mother" is the nickname for Zhan Wen by Nayong students. In May 2018, Zhan Wen was selected to teach in Nayong, during which she took the initiative to apply for extending the teaching time from three months to three years. A few days ago, Zhan Wen was awarded the outstanding Communist party member of Guangdong Province.

　　"After retirement, I want to go back to Nayong Tianhe Experimental School and build the school better." Zhan Wen said that she wants to bring more love to Nayong so that children can get a better education.

　　From "female security guard" to "principal and mother"

　　On May 17, 2018, Zhan Wen embarked on a journey of teaching and arrived at the No.1 Primary School in Nayong County. Looking at crowded classrooms and timid children, Zhan Wen has mixed feelings-how to improve the hardware? How to close the distance with children?

　　Zhan Wen learned that many children are left-behind children and are more introverted. She offered to go to the school first, hoping to get familiar with the children as soon as possible. At 7: 30 every morning, Zhan Wen appeared at the school gate on time and gave a high-five hug to the students who arrived at school. "Hello, good morning!" "

　　A child said that there was an enthusiastic "female security guard" at the school. In the louder and louder greetings, the children became more and more sunny. They lined up with high-fives and took the initiative to say hello.

　　On one occasion, Zhan Wen couldn’t get to school on time because of physical discomfort. Later, a classmate put a letter into her hand, which contained such a sentence: "I have a good teacher, don’t hurt her in time!" " Zhan Wen’s eyes are wet when reading the letter.

　　Later, the local government introduced various resources to participate in the assistance work, and the appearance of the first primary school in Nayong County changed greatly soon. The school built three new playgrounds, and the number of students in each class was controlled within 55.

　　Zhan Wen made teaching AIDS, taught children to draw mind maps, write math diary, and make mathematical manuscripts, which made abstract knowledge concrete, and children became more and more interested in mathematics. Zhan Wen has gradually become the "principal and mother" of children. After the expiration of the three-month teaching period, Zhan Wen applied to extend the teaching time.

　　Let more teachers and children "dare to dream"

　　Returning to Nayong again, Zhan Wen’s role has also changed from the vice president of Nayong County No.1 Primary School to the member of the party group and deputy director of Nayong County Education Science and Technology Bureau. "Poverty alleviation first helps wisdom." After taking up his new post, Zhan Wen spent more than a year traveling around more than 500 schools in Nayong County, discussing the school-running concept and orientation with the principal, and recording the needs of the school.

　　She built nine "dream classrooms" worth 1.8 million yuan for Nayong, so that more teachers and children have the confidence to "dare to dream". She connected caring people from all walks of life and won various material donations for dozens of weak schools in Nayong County.

　　"In addition to the improvement of hardware, it is more important to improve the level of local teachers and improve the soft power of education." Zhan Wen said that, therefore, she organized 56 trainings such as "Spark Plan" and "Positive Education", and trained more than 9,000 teachers to help teachers broaden their horizons.

　　In 2019, Tianhe District invested 42.5 million yuan to build Nayong Tianhe Experimental School. In December of the same year, Zhan Wen served as the first principal of Nayong Tianhe Experimental School, and took on the heavy responsibility of education for 1,600 students who moved out of poverty. Zhan Wen first contacted a number of enterprises to donate equipment and materials for the school, and won a love donation of more than 2 million yuan.

　　In order to expand the coverage of quality education resources, Zhan Wen took Nayong Tianhe Experimental School as the base, and set up seven schools and a kindergarten in Nayong County, including the No.1 Primary School, into a "7+1 pigeon blossom" learning community with resource sharing, professional mutual promotion and group development.

　　After three years of teaching, Zhan Wen passed on the love from Guangzhou to the children in Nayong, leaving Nayong with a model school for ex situ poverty alleviation and relocation, 118 principals trained by Zhan Wenming’s principal pilot studio, a group of teachers with dreams, and the enterprising spirit and hard work of teachers in party member, Guangzhou.

Jian Zhi [2014] No.111 　　

Housing and Urban-Rural Construction Departments of all provinces and autonomous regions, Construction Committees of municipalities directly under the Central Government (diplomatic relations committees) and Construction Bureau of Xinjiang Production and Construction Corps:

　　In order to implement the requirements of relevant documents in the State Council, further strengthen the management of construction safety production, implement the main responsibility of enterprise safety production, and standardize the evaluation of construction safety production standardization, our department has formulated the Interim Measures for the Evaluation of Construction Safety Production Standardization. Is issued to you, please actual, conscientiously implement.

Ministry of Housing and Urban-Rural Development

July 31, 2014

Interim Measures for Standardization Evaluation of Construction Safety Production

　　Chapter I General Principles

　　Article 1 In order to further strengthen the management of safety production in construction, implement the main responsibility of safety production in enterprises, and standardize the standardized assessment of safety production in construction, these Measures are formulated according to the Notice of the State Council on Further Strengthening the Work of Safety Production in Enterprises (Guo Fa [2010] No.23) and the Opinions of the State Council on Adhering to Scientific Development and Safe Development to Promote the Continuous, Stable and Better Situation of Safety Production (Guo Fa [2011] No.40).

　　Article 2 The term "standardization of production safety in construction" as mentioned in these Measures refers to that construction enterprises implement construction safety laws, regulations and standards in construction activities, establish the responsibility system for production safety in enterprises and projects, formulate safety management systems and operating procedures, monitor sub-projects with greater risks, investigate and control potential safety hazards, and keep people, machines, objects and environment in a safe state all the time, thus forming a safety management mechanism of process control and continuous improvement.

　　Article 3 The standardized evaluation of construction safety production mentioned in these Measures includes the standardized evaluation of construction project safety production and the standardized evaluation of construction enterprise safety production.

　　Construction projects refer to new construction, expansion and reconstruction of housing construction and municipal infrastructure projects.

　　Construction enterprises refer to general contracting and professional contracting enterprises engaged in building, expanding and rebuilding houses and municipal infrastructure projects.

　　Article 4 The competent department of housing and urban-rural construction in the State Council shall supervise and guide the national standardization assessment of construction safety production.

　　The competent department of housing and urban construction of the local people’s governments at or above the county level shall be responsible for the standardization assessment of construction safety production within their respective administrative areas.

　　The competent department of housing and urban construction of the local people’s government at or above the county level may entrust the construction safety supervision institution to implement the standardized assessment of construction safety production.

　　Fifth construction safety production standardization evaluation work should adhere to the principles of objectivity, fairness and openness.

　　Sixth to encourage the use of information technology to carry out standardized assessment of construction safety production.

　　Chapter II Project Evaluation

　　Article 7 A construction enterprise shall establish and improve a project safety production management system with the project leader as the first responsible person, perform safety production duties according to law, and implement project safety production standardization.

　　Where a construction project is subject to general contracting, the general contracting unit shall take overall responsibility for the standardization of project safety production. The general contractor of construction shall organize professional contractors to carry out the standardization of project safety production.

　　Article 8 A project shall set up a project safety production standardization self-evaluation organization composed of general construction contractors and professional contractors, and carry out the safety production standardization self-evaluation work mainly according to the Standard for Safety Inspection of Building Construction (JGJ59) every month during the project construction.

　　Ninth construction enterprises safety production management institutions shall regularly supervise and inspect the standardization of project safety production, and the inspection and rectification shall be included in the project self-evaluation materials.

　　Tenth construction and supervision units shall supervise and inspect the standardization of project safety production implemented by construction enterprises, and review and sign opinions on the self-evaluation materials of construction enterprises.

　　Eleventh of the construction project safety supervision of housing and urban construction departments or its entrusted construction safety supervision institutions (hereinafter referred to as the "project evaluation subject") is responsible for the standardization of production safety evaluation of construction projects.

　　Article 12 The subject of project evaluation shall carry out standardized evaluation of safety production for construction projects that have gone through construction safety supervision procedures and obtained construction permits.

　　Thirteenth project evaluation subjects should carry out the project evaluation work simultaneously when implementing daily safety supervision of construction projects, and guide and supervise the project self-evaluation.

　　Fourteenth after the completion of the project, before the completion acceptance, the construction enterprise shall submit the project safety production standardization self-evaluation materials to the project evaluation subject.

　　Project self-evaluation materials mainly include:

　　(a) the project construction, supervision, construction general contracting, professional contracting and other units and the main person in charge of the project directory;

　　(two) the project mainly based on the "building construction safety inspection standards" (JGJ59) and other self-evaluation results and project construction, supervision unit audit opinions;

　　(three) during the project construction due to safety in production by the competent department of housing and urban construction rewards and punishments (including rectification within a time limit, rectification, informed criticism, administrative punishment, notification of praise, recognition and reward, etc.);

　　(four) the project production safety accidents;

　　(five) other materials stipulated by the competent department of housing and urban construction.

　　Article 15 After receiving the materials submitted by the construction enterprises, if the project evaluation subjects meet the requirements after inspection, they shall evaluate the standardization of project safety production based on the project self-evaluation and combined with the daily supervision, and issue a notice of project evaluation results to the construction enterprises within 10 working days.

　　The evaluation results are excellent, qualified and unqualified.

　　The notification of project evaluation results should include the information of project construction, supervision, construction general contracting, professional contracting and other units and their project principals.

　　If the evaluation result is unqualified, it shall explain the reasons and the responsible units that are unqualified in the project evaluation result notice.

　　Sixteenth construction projects in any of the following circumstances, the standardization of production safety assessment is unqualified:

　　(a) failing to carry out the project self-evaluation work in accordance with the provisions;

　　(two) the production safety accident;

　　(three) due to the existence of security risks in the project, the competent department of housing and urban construction has stopped work for rectification twice or more within one year;

　　(four) other circumstances stipulated by the competent department of housing and urban construction.

　　Seventeenth provincial housing and urban construction departments can determine the excellent standard of safety production standardization of construction projects in combination with the actual situation in the region.

　　The number of construction projects assessed as excellent by standardization of production safety shall, in principle, not exceed 10% of the number of projects to be completed this year in the area under its jurisdiction.

　　Eighteenth project evaluation subject shall promptly announce to the public the results of the standardized evaluation of safety production of construction projects within their respective administrative areas, and report them to the provincial housing and urban construction departments step by step.

　　For the cross-regional construction project undertaken by a construction enterprise, the provincial-level housing and urban-rural construction department where the project is located shall timely transfer the evaluation results of the project to the provincial-level housing and urban-rural construction department where the enterprise is registered.

　　Article 19 If the construction enterprise fails to submit the project self-evaluation materials when the project is completed and accepted, it shall be deemed as unqualified in the project evaluation.

　　Chapter III Enterprise Evaluation

　　Twentieth construction enterprises should establish and improve the enterprise safety production management system with the legal representative as the first responsible person, perform the duties of safety production according to law, and implement the standardization of enterprise safety production.

　　Article 21 A construction enterprise shall set up an enterprise safety production standardization self-evaluation organization, and carry out the enterprise safety production standardization self-evaluation work every year mainly according to the "Safety Production Evaluation Standard for Construction Enterprises" JGJ/T77.

　　Article 22 The competent department of housing and urban-rural construction or the construction safety supervision institution entrusted by it (hereinafter referred to as "the subject of enterprise evaluation") that issues safety production licenses to construction enterprises shall be responsible for the standardized evaluation of safety production of construction enterprises.

　　Article 23 The subject of enterprise evaluation shall carry out standardized evaluation of safety production for construction enterprises that have obtained the safety production license and the license is valid.

　　Twenty-fourth enterprise evaluation subject should carry out the standardization evaluation of enterprise safety production at the same time when implementing dynamic supervision on the safety production license of construction enterprises, and guide and supervise the construction enterprises to carry out self-evaluation work.

　　Twenty-fifth construction enterprises in the process of extending the safety production license, it shall submit the enterprise self-evaluation materials to the enterprise evaluation subject.

　　Enterprise self-evaluation materials mainly include:

　　(a) enterprise project ledger and project evaluation results;

　　(two) the enterprise mainly based on the "construction enterprise safety production evaluation standard" JGJ/T77 and other self-evaluation results;

　　(three) enterprises in the past three years due to safety in production by the competent department of housing and urban construction rewards and punishments (including informed criticism, administrative punishment, notification of praise, recognition and reward, etc.);

　　(four) the production safety accident of the project undertaken by the enterprise;

　　(five) other materials prescribed by the competent department of housing and urban construction at or above the provincial level.

　　Article 26 After receiving the materials submitted by the construction enterprise, if the enterprise evaluation subject meets the requirements after inspection, it shall evaluate the standardization of enterprise safety production based on the enterprise self-evaluation, the evaluation results of enterprise construction project safety production standardization, and the dynamic supervision of safety production license, and issue a notice of enterprise evaluation results to the construction enterprise within 20 working days.

　　The evaluation results are excellent, qualified and unqualified.

　　The notice of enterprise evaluation results shall include the information of the enterprise evaluation year and the main person in charge of the enterprise.

　　If the evaluation result is unqualified, the reasons shall be explained and ordered to make rectification within a time limit.

　　Twenty-seventh construction enterprises in any of the following circumstances, the standardization of production safety assessment is unqualified:

　　(1) Failing to carry out the enterprise self-evaluation work as required;

　　(two) the project undertaken by the enterprise in the past three years has a major and above production safety accident;

　　(3) The unqualified rate of the completed projects undertaken by the enterprise in the past three years exceeds 5% (the unqualified rate refers to the ratio of the number of completed projects undertaken by the enterprise as the main body responsible for unqualified project evaluation in the past three years to the number of completed projects undertaken by the enterprise);

　　(four) other circumstances stipulated by the competent department of housing and urban construction at or above the provincial level.

　　Twenty-eighth provincial housing and urban construction departments can determine the excellent standard of safety production standardization of construction enterprises in combination with the actual situation in the region.

　　The number of construction enterprises with excellent safety production standardization assessment shall, in principle, not exceed 10% of the number of enterprises that intend to apply for the extension of safety production license this year.

　　Twenty-ninth enterprise evaluation subject shall promptly announce the results of standardized evaluation of safety production of construction enterprises to the public.

　　For construction enterprises undertaking cross-regional construction projects, the provincial-level housing and urban-rural construction department where the project is located can evaluate the enterprise with reference to these measures, and the evaluation results will be promptly transferred to the provincial-level housing and urban-rural construction department where the enterprise is registered.

　　Thirtieth construction enterprises in the process of extending the safety production license did not submit the enterprise self-evaluation materials, as the enterprise evaluation is unqualified.

　　Chapter IV Reward and Punishment

　　Article 31 The standardized evaluation results of construction safety production shall serve as an important reference for relevant government departments to conduct performance evaluation, credit rating, integrity evaluation, evaluation first, investment and financing risk assessment, insurance rate fluctuation, etc.

　　Thirty-second government investment projects bidding should give priority to the construction enterprises and project leaders who have outstanding achievements in the standardization of construction safety production.

　　Thirty-third housing and urban construction departments shall record the standardization assessment of construction safety production in the safety production credit file.

　　Article 34 For construction enterprises that fail to pass the standardized assessment of safety production, the competent department of housing and urban-rural construction shall order them to make rectification within a time limit, and review their safety production conditions when the enterprises apply for the extension of safety production licenses. If they meet the safety production conditions after rectification, the results of standardized assessment of safety production will be "qualified after rectification" and a safety production license will be issued; No longer have the conditions for safe production, shall not issue a safety production license.

　　Article 35 For construction enterprises and projects that fail to pass the standardized assessment of production safety, the competent department of housing and urban-rural construction shall, when the main person in charge of the enterprise and the person in charge of the project handle the extension of the certificate of safety production assessment, order them to re-examine within a time limit, and issue a certificate of safety production assessment to those who pass the re-examination; Those who fail to pass the re-examination shall not be issued with a certificate of safety assessment.

　　Article 36 If any of the following circumstances is found in the construction enterprises and projects that have passed or are excellent in the standardized assessment of safety production, the original results of standardized assessment of safety production shall be revoked by the assessment subject, which shall be directly assessed as unqualified, and the relevant responsible units and personnel shall be punished according to law.

　　(1) The submitted self-assessment materials are fraudulent;

　　(two) omission, misrepresentation, concealment of production safety accidents;

　　(three) there are other illegal acts in the evaluation process.

　　Chapter V Supplementary Provisions

　　Thirty-seventh provinces, autonomous regions and municipalities directly under the central government, the competent department of housing and urban construction may formulate detailed rules for implementation according to these measures and report them to the competent department of housing and urban construction in the State Council for the record.

　　Article 38 These Measures shall come into force as of the date of promulgation.　

　　[Information] On July 18th, Auto announced that the imported models were officially listed in China, and the car offered 14 models with three kinds of power.The price range is 324,800-448,800 yuan..

　　Hyundai Gretel has been officially listed, and new cars will come to the store one after another in the near future. To know the arrival information of new cars in your area or book a car, please click here. At the same time, you can also click here for more market information.

● New car features:

The shape design of Greer is slightly different, mainly reflected in the shape of taillights.

　　Long wheelbase brings more space performance:Greer is actually a modern brand-new Grand SantaFE. In order to distinguish it from imported brand-new Shengda, Hyundai decided to give this version a brand-new Chinese name, and the highlight of this model is that the wheelbase of the car body is lengthened (increased by 100mm) compared with the standard version, reaching 2800mm, which gives it a good space performance.

　　In the actual editing experience, it is found that the performance of Greer’s sitting space has been significantly improved after the wheelbase has been lengthened. From the above figure, it is found that the same experiencer has more leg space in the second row, while Greer’s third row can also ride an adult with a height of 1.8 meters in a normal sitting position. On the whole, the performance of Greer’s sitting space in the third row is relatively narrow on the brand-new Shengda.

　　Three kinds of power are available, including gasoline and diesel engines:Compared with the imported brand-new Shengda, Greer has more power options, in which the maximum output power of 2.2T is 197 HP (145kW) and the peak torque is 436N·m；; 3.0L can output 264 horsepower (194kW) and the maximum torque is 306N·m；; The power of the 3.3L engine is 286 HP (210kW) and the peak torque is 337 N m.. In the transmission part, all three engines are matched with a 6-speed automatic manual transmission. In addition, all the Gretel systems use a four-wheel drive system.

　　There are many kinds of car models and rich configurations:After the launch, Gretel will provide a wealth of car models, including 6-seat or 7-seat versions for both 2.2L diesel and 3.0L gasoline models (only 7-seat versions for 3.3L models), and it will be divided into comfort, luxury and flagship versions according to different configurations, and luxury and flagship versions for 3.3L gasoline models, with a total of 14 models.

　　Greer also has a rich set of configurations, including front double airbags, side air curtain, body stabilization system, electronic anti-glare interior rearview mirror, leather seat, voice navigation and Bluetooth hands-free, Bluelink system, dual-zone, electric luggage compartment door, electric adjustment of driver’s seat (with waist adjustment/heating), electric heating of exterior rearview mirror (with folding function), automatic cruise system, etc. The deluxe edition also has the functions of headlight cleaning, front ventilated seat and co-pilot electric seat; The flagship version of the top is equipped with automatic parking, system, rear air conditioning and lane departure warning.

● Basic parameters:

　　Hyundai Gretel has a length, width and height of 4,915/1,885/1,695 mm, and a wheelbase of 2,800 mm. The comfort version uses tires with a size of 235/60 R18, while the luxury and flagship versions use tires with a size of 235/55 R19. In addition, the interior color of Gretel is black, and users can also choose to install it in gray, beige or brown.

● New car background:

"Greer is positioned as a family-oriented user group"

　　Hyundai’s brand-new Shengda long wheelbase version was first launched at the Los Angeles Auto Show at the end of November 2012. Hyundai Motor launched this version to replace its previous position. Subsequently, this new model also made its debut in China this year, and the three rows of seats in the car can still show the characteristics of relatively abundant seating space, which has attracted the attention of consumers in China. At the beginning of July, Hyundai Motor announced that the new long-wheelbase version of Shengda was called Greer in Chinese, and decided to announce its listing in China on July 18th.

● Competitors:

"Left:, right:"

　　In terms of competitors, Hyundai Gretel is close to the brand-new Shengda, including Highlander and Souranto equivalent products. However, the models of Gretel and rival PK will focus on the three-row and seven-seat versions of competing products. Although the brand-new Shengda also has seven versions to choose from before, there is no obvious advantage in seating space compared with its competitors. The launch of Gretel will greatly improve this aspect. Compared with the price, Greer is still slightly higher than its competitors due to imported sales and richer configuration.

● Summary:

　　With the development of the automobile market, the demand for 7-seater is gradually expanding, and at the same time, consumers in China also have high requirements for riding space, so the introduction of Hyundai Greer will become an outstanding player in this market segment, and its rich configuration and power combination can also provide users with personalized needs. If you have a high car purchase budget, Greer is definitely a 7-seater SUV worth recommending. (Compile/car home Xingyu)

Read more:

　　Pay more attention to the third row of imported Hyundai Greer to the store for real shots.
　　//www.autohome.com.cn/advice/201307/571384.html

According to the needs of the development of the county’s fire situation, in order to enrich our county’s fire law enforcement service team, through research, Huoqiu County Fire Rescue Brigade openly recruits law enforcement assistants and office secretaries for the society. The relevant matters are hereby announced as follows:

First, the recruitment principle

Adhere to the principles of openness, equality, competition and merit, open recruitment, unified examination, standardized operation and strict standards.

Second, organizational leadership

This recruitment is led and organized by the "Huoqiu County Fire Rescue Brigade Open Recruitment Leading Group".

Relevant information such as recruitment announcement, written examination, qualification review, physical fitness assessment, interview, physical examination, inspection, publicity, replacement and employment will be released to the public through websites such as Huoqiu County People’s Government Network.

III. Recruitment Position and Plan

The personnel recruited this time are used by the county fire rescue brigade, and the recruitment plan is 4.

Fourth, the recruitment conditions

(a) the target of recruitment is the person with household registration or permanent residence in the county, and must meet the following conditions:

1. Have good conduct and no criminal record;

2. Full-time college degree or above (higher education is preferred);

3. Physical conditions for normal performance of duties;

4. Have other qualifications stipulated by the employer.

(2) Persons under any of the following circumstances shall not apply for the examination:

1. Full-time college students studying;

2. Servicemen;

3. Persons who have been subjected to criminal punishment for crimes, persons who have been expelled from public office, persons who have been subject to disciplinary action within the time limit or are undergoing disciplinary review, persons who are under criminal punishment or are under judicial investigation and have not yet reached a conclusion;

4. Persons who have been punished by public security detention or above;

5. Persons who have been dealt with for drug abuse and drunk driving;

6. Persons who have been dismissed by organs and institutions;

7. Persons who have been subjected to criminal compulsory measures for suspected intentional crimes;

8. Other personnel who are not suitable for the post of this recruitment.

V. Recruitment procedures

(1) Registration

Registration adopts the on-site registration method.

1. Registration time: January 5, 2022 to January 25, 2022 (8:00 am to 11:30 am and 14:30 pm to 17:30 pm).

2. Registration place: the office on the third floor of Huoqiu County Fire Brigade (50 meters east of Gongnong Bing Bridge in Chengguan Town, Huoqiu County).

3. Documents and materials required for registration:

(1) The original and photocopy of my valid resident ID card, residence booklet, graduation certificate and degree certificate;

(2) One copy of the Registration Qualification Examination Form, and two recent 1-inch bareheaded color photos with the same background;

(3) The household registration personnel in other counties shall also provide relevant proof materials (real estate license, house lease agreement, etc.) for living in this county.

(2) written examination

1. Written test content office knowledge, administrative ability test and official document writing. The full score of the written test is 100.

2. The written test time is January, and the specific time and place will be notified separately. Candidates will take the written test at the designated place with their valid ID card at the specified time.

(3) Qualification review

According to the written test scores from high to low, the candidates for physical fitness assessment are determined, and those who are less than the prescribed proportion are determined according to the actual number. If there are many candidates with the same written test results, the last one will be determined as a candidate for physical fitness assessment. Huoqiu County Fire Rescue Brigade re-examines the qualifications of physical fitness testers, and verifies the qualifications of applicants and the photos provided at the time of registration as required. Anyone who does not meet the requirements for the examination, cannot provide the required documents or does not accept the qualification review within the specified time will be disqualified from entering the physical fitness assessment.

(D) Physical fitness assessment

Those who pass the qualification review must take part in the physical fitness assessment at the specified time and place. Physical fitness assessment is organized by Huoqiu County Fire Rescue Brigade in accordance with the Notice on Printing and Distributing the Items and Standards of Physical Fitness Assessment for People’s Police Employed by Public Security Organs (Provisional) (No.48 [2011] of the Ministry of Human Resources and Social Security) and the Scoring Standards for Physical Exercise of Public Security Police. Men run 1000 meters, women run 800 meters, and those who score more than 60 points are qualified.

(5) Interview

1. Those who have passed the physical fitness assessment will attend the interview.

2. The interview time and place will be notified separately after the physical fitness test.

3. The interview was conducted in the form of structured interview, which mainly tested the candidates’ comprehensive analysis and adaptability, service awareness, language expression and instrument behavior, with a full score of 100.

4. In order to ensure the quality of new recruits, set the minimum qualified score for the interview as 60 points. Can not reach the minimum qualified score, shall not enter the next link.

(6) Physical examination

1. The written test and interview results add up to the total score of the candidates. According to the order of candidates’ total test scores from high to low, the physical examination objects are determined according to the ratio of 1:1 to the number of recruitment plans for each position. If there is a total score of the last exam, the ranking will be determined according to the level of written test scores; If the written test scores are the same, the ranking will be determined by the score of subjective questions in the written test paper.

2. The physical examination shall be conducted with reference to the General Standard for Physical Examination of Civil Servants (Trial) and the Special Standard for Physical Examination of Civil Servants (Trial). The medical examination time will be announced separately.

(7) Investigation

After the physical examination, the Huoqiu County Fire Rescue Brigade organized an inspection of the qualified personnel, and reviewed the documents, relevant information and recruitment conditions and requirements provided by the applicants. If fraud is found or the qualification examination is passed, but it is actually inconsistent with the recruitment conditions, once verified, the employment qualification will be cancelled.

(8) publicity

Those who pass the physical examination and inspection are determined to be candidates, and the list of candidates will be publicized to the public for seven days. If there is no objection after publicity, it will enter the probation period.

(9) Supplement

If there are vacancies of recruiters due to unqualified physical examination or inspection and automatic abandonment, they will be replenished from those who have passed the interview according to the order of high score to low score.

(10) Employment

The probationary period for new recruits is three months. Those who pass the examination after the probation period are determined to be the formal employment targets, and the fire rescue brigade will sign a labor contract with me. The salary during the probation period is 2300 yuan per month, and the monthly salary after formal employment is not less than 5000 yuan (including basic salary, performance salary, six insurances and one gold, etc.), and the salary standard is appropriately adjusted according to the working years and performance. Huoqiu County Fire Rescue Brigade uniformly distributes standard clothing for fire auxiliary personnel.

Vi. Other matters

This announcement is interpreted by Huoqiu County Fire Brigade.

Tel: 1806309900

Attachment:　Huoqiu county fire rescue brigade open recruitment registration qualification examination form. doc 　 　 　 　 　　

Huoqiu county fire protection rescue corps

January 4, 2022