标签： 武汉红灯一条街

In order to further understand the recycling situation of renewable resources in Changzhou, promote waste reduction and improve the recycling rate of renewable resources in Changzhou, this survey was conducted from June 27, 2022 to July 27, 2022, and the results are now fed back as follows:

1. How old are you? multiple choice

7.89% are under 18 years old.

18-35 years old accounted for 50%

36-59 years old accounted for 34.21%

7.9% are aged 60 or above.

2. What is your educational level? multiple choice

Junior high school and below accounted for 13.16%

Technical secondary schools and high schools account for 13.16%

College accounts for 23.68%

Bachelor degree or above accounts for 50%

3. What is your occupation? multiple choice

Students account for 13.16%

7.89% are freelancers.

Employees in enterprises and institutions account for 55.26%.

Farmers account for 5.26%

Others accounted for 18.43%

4. What are the renewable resources (recyclables) generated in your home? multiple-choice question

Waste paper accounts for 97.37%

Waste plastics accounted for 81.58%

Scrap metal accounts for 71.05%

Waste glass accounts for 26.32%

Waste textiles accounted for 63.16%

Electronic waste accounts for 42.11%

Others accounted for 15.79%

5. Do you sort and collect recyclables separately? multiple choice

Will account for 63.16%

Will not account for 36.84%

6. What do you usually do with the recyclables at home? multiple choice

52.63% were sold to waste recycling vendors by themselves.

23.68% were put into recycling bins.

Directly thrown into the trash can accounted for 21.05%

2.64% were given to cleaning staff for disposal free of charge.

7. How long do you usually deal with recyclables? multiple choice

26.32% per day.

39.47% when piled up to a certain amount.

Cleaning once a week accounts for 15.79%

Cleaning once a month accounts for 13.16%

Others account for 5.26%

8. Do you pay attention to the price when selling recyclable materials? multiple choice

Yes, if the price is not suitable, it will not be sold, accounting for 23.68%.

No, as long as the recycling is timely and reasonable, the price does not matter, accounting for 28.95%.

Expecting a unified market price accounts for 47.37%.

9. Do you pay attention to weight when selling recyclable materials? multiple choice

Yes, the accuracy of measuring tools accounts for 76.32%.

No, I don’t care, the weight is not much different, accounting for 23.68%

10. What is the reason why you don’t want to sell the renewable resources in your home? multiple-choice question

Less inventory at home accounts for 36.84%

Selling is troublesome, accounting for 52.63%

The profit is less than 18.42%

Unclear recycling location accounted for 39.47%.

Others accounted for 13.16%

11. In your opinion, does the mixture of recyclable materials in domestic garbage have a great impact on the environment? multiple choice

Great influence, accounting for 71.05%

The impact generally accounts for 28.95%

No impact accounted for 0%

12. What’s your opinion about the recycling of renewable resources? multiple choice

It is necessary to account for 63.16%

It should be advocated to account for 34.21%

It doesn’t matter, accounting for 2.63%

13. In your community, what is the frequency of regular and fixed-point publicity activities for renewable resources? multiple choice

Once a week accounts for 10.53%

Once a month accounts for 7.89%

Once every six months, accounting for 7.89%

Once a year accounts for 7.89%

Unclear accounted for 65.8%

14. Which of the following measures do you think will help improve the recycling rate of renewable resources? multiple-choice question

68.42% of newly-built renewable resources outlets are operated by specialized recycling personnel.

81.58% of the residents can sell themselves by putting in intelligent recycling bins for renewable resources.

Increase publicity, regularly carry out recycling days in the community, and trade recyclable materials through mobile recycling points.　

Accounting for 73.68%

57.89% of them made an appointment by phone or platform for home recycling.

Others account for 5.26%

Second, the analysis of the survey results

In this online survey, respondents aged 18-35 account for 50%, and most of them have bachelor degree or above, accounting for 50%. According to the survey, 63.16% of the respondents think that they will sort and collect recyclable materials, and 52.63% and 47.37% will sell and dispose of them in time. In the question of "What are the renewable resources generated at home", 97.37% chose waste paper, 81.58% chose waste plastic, 71.05% chose waste metal, 42.11% chose electronic waste, and 26.32% chose waste glass and 63.16% chose waste textiles respectively. In the frequency of recycling, 26.32% of the respondents chose "every day", while 39.47% chose "when stacked to a certain amount". In the question of "whether to pay attention to the price when selling recyclable materials", most people choose "expecting a unified market price", accounting for 47.37%; At the same time, in the question of whether to pay attention to the weight when selling recyclable materials, 76.32% of the respondents hope that the measuring tools should be accurate. 65.8% of the participants are not clear about the frequency of regular and fixed-point publicity activities on renewable resources carried out by the community.

III. Opinions and suggestions

(1) Accelerate the construction and improvement of the recycling system for low-value recyclables. At the collection end, with the relevant system of garbage classification, the low-value recyclable collection points with wide coverage, various forms, convenient and efficient management will be laid out in the traditional form and the "internet plus recycling" model, and residents will be gradually guided to form the habit of garbage classification and recycling; Establish and improve supporting management systems such as classified collection, transportation and transit to ensure the stable operation of the recycling system; Increase the cultivation and development of related industries for back-end reuse, open up channels for back-end processing and utilization, and drive the front-end with the back-end.

(two) to increase publicity and guidance for residents. Various forms of publicity, such as poster display boards, publicity and training, and community activities, are adopted to vigorously publicize the significance of recycling renewable resources, popularize the knowledge of low-value recyclables, and call on residents to actively participate in classified recycling. Convene party member residents who are enthusiastic about public welfare to form classified recycling instructors and volunteers, continuously improve the level of citizens’ awareness through various forms of publicity, and lay a solid foundation for social awareness.

(3) Consolidate and improve the supporting policies for recycling renewable resources. Industry authorities should speed up the establishment and improvement of relevant laws and regulations to ensure that there are laws and regulations to follow in the recycling of renewable resources, and support funds are in place.

Special feature of 1905 film network Compared with the films of the past few weeks, the new films released last week seem a little "stingy", mostly based on love sketches and youth literary films.

　

Previously, many people called March this year "Chinese Literature and Art Month". Not only did Seimi Zhang’s film films and well-received first films compete in the same period, but also those who won two Silver Bear Awards in Berlin chose to start the nationwide screening last Friday.

　

For many fans, this is a busy weekend. There is an illusion that I see a table of delicious food, but I don’t know how to put chopsticks.

　

But in fact, these three films didn’t get much attention in the market. On the contrary, Taiwan Province’s love movie, which was ignored by many people in the early stage, became a dark horse in the schedule, and its rising trend surpassed Marvel Comics’s masterpieces.

　

A Sader Story Than Sadness has exceeded 400 million at the box office.

On the first weekend of release, "Over the Spring" grossed less than 7 million. If the low box office of this film is caused by the weak card company, then "On the Balcony" under the banner of Zhou Dongyu, the box office is even more bleak, even less than 4 million.

In Berlin, "crying down a piece of Chinese and foreign media" won 3.095 million box office after three days of screening. Compared with expectations, the whole is still relatively dull.

　

Looking back at the beginning of 2019, it set a box office record for domestic art cinema, but it hasn’t finished the first quarter yet. It seems that the overall data plummeted like the one-day box office of The Earth. Some people even jumped out to question the propaganda of "Spring Festival" and "Balcony". We can’t help asking: what should we do to promote literary films?

What about the "splash" in "On the balcony" and "Over the Spring"?

　

In fact, it is difficult to define what is a literary film. However, in the eyes of the public, it seems that a consensus has been formed, referring to the kind of movies with certain minority feelings and great desire to express. This kind of film theme is generally closer to realism, which is not smooth in the market, and is finally considered "difficult to understand" by the audience.

　

However, with some small achievements in recent years, more and more people have seen the dawn of literary films.

To paraphrase Xú Zhēng, now is the spring of good movies.

Stills of Gang Rinpoche

However, the market for literary films is not so smooth. It used to be said that "the smell of wine is not afraid of the depth of the alley", but now good works still need to be spread, not treasured. No matter how good a work is, it needs publicity. Only with proper publicity can it be seen by more people.

　

If the publicity of "Balcony" and "Spring Festival" is resumed, it is actually very simple, that is, traditional material release, holding a press conference and screening activities. If the keywords of the two films are extracted from the propaganda, that is — —

　

"Over Spring": Different Youth Films, Qualities and First Works

On the Balcony: Zhou Dongyu, Film Movie, Secret Love.

These keywords seem too bland for the ordinary audience.

On the other hand, the online word-of-mouth of the two films, "Over the Spring" Douban scored 8.0, Cat’s Eye movie scored 8.1, and Taobao Film scored 8.3; The score of "On the Balcony" is relatively dull: 6.1 for Douban Film, 5.2 for Cat’s Eye, and 6.1 for Taobao Film, which is hovering on the passing line as a whole.

　

For many people, at least "Over the Spring" can rely on word-of-mouth marketing to make the film discovered by more audiences. But who knows, in the end, it caused a group of people in the industry to be "dissatisfied", and some people even complained that this was "comic book propaganda".

"Spring and Balcony are not grounded enough this time." Xiao M, who has been doing propaganda planning for 2 years, said. "In fact, the publicity of" Over the Spring "is very hard, but it lacks a key marketing event."

　

Indeed, the story sadder than sadness in the same period did not receive much publicity, and even the publicity period was shorter than the other two.

However, after the film was released, the propagandist followed the propaganda method of Ex-3. On new media platforms such as Tik Tok, it featured the topic of "Bring a paper towel to watch a story sadder than sadness", and promoted a group of female viewers who were immersed in sad emotions after watching the film, sitting and sobbing with subtitles, which had a good "sinking" effect.

Not only that, but some people even spit out that "the announcement of" Over the Spring "is really a long story. Seeing that the box office is not working, it began to release materials to play erotic edge balls. Such a good scene in the film has become a gimmick."

In fact, this kind of "eye-catching" is not what they do. Xiao Dianjun learned from the propagandist of "Over the Spring" that these comments are excerpted from netizens’ comments.

　

"I have seen people praising this scene in my circle of friends and WeChat official account, and they did use similar language. Moreover, if the film picks up the original comments of netizens, it is actually not a spontaneous erotic edge ball. I do propaganda myself, and from the marketing point of view, I follow the trend. I can understand this way and think that more people can pay attention to this movie. " Xiao M further expressed her opinion to Xiao Dianjun. "It may be a bit too much to say that pornography is rubbing. The main paragraph is just a content highlight, not a publicity focus. "

　

In addition to Xiao M, Xiao Yi, who has been engaged in film propaganda and planning for 3 years, also went to see these two films at the weekend and talked about his own views. "First of all, the two films are too small, and they are not subject types that can be accepted by most people. At the same time, I met the phenomenon-level topic movie "A Story More Sad than Sadness". The latter is to make you cry, simple and rude, and it can bring more intuitive feelings than the former two. "

　

Does the literary film come out of the circle, relying on works or marketing events?

　

In terms of box office results, the story sadder than sadness, which was almost zero-publicized in the early stage, was successfully released.

　

So, who is paying attention to movies?

　

According to the survey data of China Film Distribution and Projection Association, the contributors to the box office in China are mainly the post-90s, followed by the post-80s and post-90s. Therefore, the orientation of literary films should not only be an "elite" minority, but a new social youth facing the mainstream public, starting with the mainstream audience.

　

The tonality of content determines that literary films can only be developed in circles, and it seems that it is difficult to find a reproducible marketing method for a while.

　

For the ordinary audience, the cast can certainly attract them into the cinema, but the topic of the film is also an important factor affecting their choice of watching movies. For example, before the release of The Last Night of the Earth, frequent "Kissing New Year’s Eve" on Tik Tok and friends circle will naturally arouse their interest in watching movies.

　

"I think the idea of’ one kiss for the New Year’ is quite good, but this point is too different from the temperament of the film itself." Xiao M said, "In fact, the marketing event of the film should be related to the film content itself, otherwise the audience will definitely’ explode’ when they walk into the cinema and see the actual content."

　

In recent years, all kinds of literary films have been thinking about going out of the circle in various ways. The most typical one is the "kneeling out of the circle" of producer Fang Li in the live broadcast during the release period. Since then, the box office of the film has risen from 3.65 million in the first week to the last 86.9069 million. Although Fang Li’s behavior is not worth promoting, the quality of the film has made it further recognized by the audience.

　

&hellip, a fiery live broadcast platform four years ago and a short video platform in recent years; … The new media industry is full of vitality. For literary films, it is necessary to use the weapons of the media platform to gain public awareness. By using these media, one hot topic after another can be formed, so as to keep the popularity during the film release and draw the audience into the cinema.

　

"The quality of" Over the Spring "is very brilliant. It is actually very clever to promote the main’ different youth films’, but a few years ago, those dog blood youth films have caused many audiences to resist this kind of films. At the same time, it can’t extract the emotional commonness of’ another self’ like that. So the key is that the emotional level cannot reach the audience’s heart. " TT of the film production company said. "I read the script in the early stage and have been paying attention to this movie, but there are colleagues around me who don’t know that this movie is released."

　

It can be seen that it is very important for film marketing to use emotion and culture appropriately, find empathy with the target audience and stir up the topic. When it was released, the propaganda slogan of "buy a movie ticket for parents" was played, and the middle-aged and elderly people were opened up; During the screening of Gang Rinpoche, select the audience of pan-cultural circle who have a deep understanding of pilgrimage … …

　

Of course, the quality of works is the key thing, but in the era of more and more good works, film marketers still have to think of ways to make the "wine fragrance float out of the alley."

With the opening of Universal Studios Beijing, Megatron, the interactive highlight in the park, frequently boarded hot searches, and its verbal properties gained a large number of fans. However, few people know that Megatron in the park is artificially manipulated by a real actor standing on stilts and wearing a mecha. Most people only see the prestige and humor in front of him, ignoring the hardships and helplessness of the actor behind him. In addition to the physical effort and the incomprehension of others, Megatron in the park also received complaints and reports from some tourists because of his classic line "stupid human beings". This article is intended to explore the bitterness and helplessness behind the cool mecha.

　

author　| qianjiang evening news Hour Journalist Liu Qiaoyan Rong Zhang

edit　| Cao Yumeng

source　| qianjiang evening news

The text is 3848 words in total | Estimated reading time is 10 minutes.

△ Photo courtesy of Megatron CFP at Universal Studios Beijing

"Crazy, netizens are crazy, and even Megatron’s mantra has to be reported."

With the opening of Universal Studios Beijing, Megatron, the interactive highlight in the park, frequently boarded hot search. This well-known villain in Transformers captured the hearts of tourists with his huge body and talkative attributes as soon as he appeared. However, its life in China was not so smooth. Just a few days after its opening, there were successive controversies.

According to BRTV Capital Economic Report, Megatron was reported and complained for calling tourists "stupid humans" every day.

But this sentence was originally Megatron’s classic line in Transformers. If you can’t even say this, your mouth is full of love and peace, which really doesn’t conform to Megatron’s original setting in the movie.

In fact, Megatron’s "descent to the world" was a bit miserable. He "killed the crazy autobots" in the movie, but he often acted as the aunt of the neighborhood Committee in Universal Studios Beijing, adjusting the contradiction of tourists jumping in line. After the adjustment failed, there was no way but to regret leaving.

Just a few days ago, a little girl kicked Megatron and went on a hot search. In the face of the "violent behavior" of human cubs, Megatron seemed helpless. Finally, it posed for a photo with the girl’s parents, without the risk of being a villain.

Even in the face of unfriendly gestures from the audience, Megatron can only borrow lines from the movie to deal with it. Finally, Megatron still took a group photo with the tourist as a souvenir, which can be said to be completely out of line.

In fact, it is not so much Megatron as the staff of Universal Studios interacting with tourists. Many netizens speculated that Megatron was AI before, but in fact, it was actually arranged for a staff member to stand on the knee of the mecha like walking on stilts, carrying a 30-pound mecha, artificially controlling the movement and sound, and finally processing it through a voice changer.

Behind Megatron are actually migrant workers like us ordinary people, ordinary lives and shining dreams. Qianjiang evening news Hour News interviewed Wang Ming, the "China Mecha Operator" who once played Megatron. He endowed the Mecha with soul and satisfied people’s infinite imagination of the Mecha, and behind this, there were thousands of runs-in between man and machine.

Wang Ming, 33, once performed in Hangzhou in armor. On September 30th, he told us the secret of Megatron and his little-known professional joys and sorrows.

Megatron is played by people.

There may be voice changing devices and sensors in the mecha.

△ Photo courtesy of Megatron CFP at Universal Studios Beijing

"Megatron in Universal Studios is about 3.3 meters tall. Like us, actors have to step on stilts, with their feet almost at Megatron’s thigh and their heads at the breastplate, artificially manipulating the whole mecha." Wang Ming told qianjiang evening news Hour reporter with a smile.

When Wang Ming first put on the mecha, Universal Studios Beijing had not yet opened. Because he liked Transformers, he first learned about Megatron of Universal Studios Los Angeles. At that time, this field in China was still blank.

With the megatron fire out of the circle, more and more people are beginning to wonder, is artificial intelligence behind this megatron, which is taller than human beings and can pose all kinds of actions at any time, and even has some verbal properties, or is it played by innocent people?

Wang Ming gave the answer that he had been in this business for many years-the role of innocent people.

"One leg weighs almost 20 pounds." Wang Ming revealed that the actor who plays Megatron should stand on the knee or thigh of the mecha like walking on stilts, and complete the action of manipulating the mecha. When performing, the people inside need to wear invisibility cloaks to completely hide the possibility of the human body that can be seen by the naked eye. As for the twisting of the mecha’s head, it is actually the same as the principle of wearing a hat. The actor is equivalent to wearing a mecha’s hat on his head, and the real-time twisting of the mecha’s head is realized through the twisting of his head.

As for how to interact with people around him, Wang Ming explained: "People inside need to look around through the cracks in the mecha. Because the field of vision is narrow, visitors can’t get too close. When preparing for interaction, the people inside need to match the corresponding body movements with language, and the sound is transmitted to the tourists’ ears in real time through the voice changer, thus completing the interaction. "

Wang Ming said that there should be at least sound changing devices, sensors and other equipment in the Megatron Mech of Universal Studios, which should be synchronized with the actors’ performances. As for the internal details, "this is a commercial secret of Universal Studios, and they should not disclose it to the public. In short, it should be a part without artificial intelligence. "

Mecha manipulator

A profession that has no name for the time being

△ Photo courtesy of Megatron CFP at Universal Studios Beijing

Wearing a wearable mecha on his back, he makes all kinds of movements and interacts with people at the same time. At home, people in this line of work can’t find a very suitable word to define their occupation. In the United States, they are called "actors" and "special technicians", but in China, the mecha performance is still in the blank. Wang Ming looked up a lot of information on the Internet, and found a word from science fiction movies, comics and novels to define his occupation-"Mecha Manipulator".

Different from the common name of "actor" in the United States, Wang Ming wants to give life and soul to the cold mecha, and he wants to create a mecha culture that belongs exclusively to China.

At first, Wang Ming’s performances all started with imitation, such as playing bumblebee.

"Here comes the bumblebee!" Often, Wang Ming is surrounded by groups as soon as he appears. Facing the noisy crowd, Wang Ming curled up slightly, put his hands around his head, stepped back and squatted in the corner like a shy child.

All of a sudden, Wang Ming stood up again, raised his right arm, lifted his head slightly, and looked around at a 45-degree angle-this was Wang Ming’s trademark action when he performed "Bumblebee", which meant that it entered a state of "fighting".

After long-term practice, Wang Ming can transform three kinds of sounds freely without a voice changer. As long as the mecha are changed, Wang Ming can be a naughty bumblebee, a powerful Optimus Prime, and a scary Megatron.

In the past few years, Wang Ming has completed thousands of similar performances, with more than 20,000 hours. Wang Ming has heard countless people curiously discuss, "Is there anyone here?" He thought, what would the audience call themselves if they knew there was someone inside? "Wear a mecha? Or the performer? "

General weakness after the performance.

But I feel the heat between people

△ Wang Ming took off his heavy armor

Behind the prestige or interest of the audience is the hardship of a profession that is unknown.

In the first few years, the mecha controlled by Wang Ming were all made of EVA. "It’s not much different from ordinary clothes." At the beginning of 2019, he came into contact with NK01, the first exoskeleton mecha in China. Although it takes 30 minutes to take off this mecha with the help of two engineers, Wang Ming feels that this is the real "Iron Man".

"When performing, it’s like dancing with a person on his back." Usually, after performing an activity, Wang Ming was caught in a heavy rain, his clothes stuck to his body, and his hair was soaked with sweat, forming plumes on his forehead. And this kind of performance often lasts for several days, just like Megatron of Universal Studios, as long as he stands out, he must always be in a role state. Wang Ming, who unloaded the mecha, felt weak, almost dizzy, and his shoulders and elbow joints were particularly sore.

△ After taking off the mecha, the whole body of the mecha manipulator was soaked with sweat.

Go outside the mecha, Wang Ming became silent, "I talk to others about mecha, few people understand; Even if someone understands, I am worried that I am very wonderful in their eyes. "

Wang Ming said that few people understood him, including his family, and once branded him as "doing nothing". Many people question, "It’s just like cosplay, it’s very simple, and it can’t be counted as a career."

For a two-hour performance, Wang Ming’s price ranges from 1,200 yuan to 3,000 yuan. And NK01, which has scientific and technological elements, is worth as much as six figures, and Wang Ming can get thousands of dollars. However, in the past two years, due to the epidemic, the number of performances in Wang Ming has dropped significantly. "I don’t know when the next performance will come." He told qianjiang evening news Hour reporter some reluctantly.

Wang Ming is full of guilt for his family because of his precarious job, but he is addicted to his heroic and fearless role interpretation. "When I was a child, I was very naughty. I was king of the children; But when I grow up, the world seems different. " Wang Ming said.

From Gundam to Transformers, the mech robot carries Wang Ming’s childhood memories, all his dreams and the definition of bravery.

"There is a wonderful feeling injected into the body, which is very healing." At those moments in the mecha’s body, Wang Ming felt that he was really "deformed", became a fearless hero, and became fond of communicating and hugging strangers. "This is the other side of me."

"In this world, the relationship between people is more indifferent. On the street, if you see a stranger, you won’t talk; But if it is a robot, you will take the initiative to go over and see, touch and even communicate. " Wang Ming regrets ground say, let him feel the heat between people under the mecha.

The dream continues.

I hope to have my own Megatron as soon as possible.

△ Wang Ming took off his heavy armor

Before contacting the mecha, Wang Ming was a soldier. After retiring from the army in 2011, he returned to his hometown of Puyang, Henan Province, worked as a security guard and waiter, sold mala Tang and mobile phones, and changed jobs almost every six months. He once fell into the confusion of life. "I don’t know what to do every day, I can’t find the value of life."

Wang Ming once suffered from narcolepsy. For half a year, he slept in bed for more than ten hours every day: "Why am I not a hero?" "What can I do to get others’ love?" Memories of childhood came into his mind. "Is it possible for me to become a Transformers, a hero and be noticed?"

With the help of Internet extending in all directions, Wang Ming found that someone had boldly tried his "fantasy"-playing Transformers. Later, Wang Ming found a group of like-minded friends who loved the Mecha. From the hot online discussion to 2016, they formed a team to manufacture and perform the Mecha.

At first, Wang Ming can only take the initiative to run, go to large and small shopping malls and media companies to promote their own mecha, usually only two months before a chance falls from the sky. Later, Wang Ming gradually became a minor celebrity in the circle, and the gap period was shortened to half a month. Wang Ming traveled all over the country with his mecha and appeared on various occasions, playing the role of welcome robot, warm-up guest and marriage guardian. Wang Ming will also be on the stage of various variety shows, taking photos with stars and shaking hands with celebrities.

"It’s like being possessed." Wang Ming is immersed in this world. Whenever he has time, he repeatedly watches his own performance videos and robot-related movies, always pays attention to the information in the field of mecha, fiddles with robot models, constantly studies, imitates and learns, and regularly integrates new elements into the mecha and adds new actions that are more in line with the role positioning. On one occasion, Wang Ming stayed up for three consecutive nights and was taken to the hospital the next day.
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About the mecha, Wang Ming is still having more and longer dreams. In the dream, Wang Ming dressed the robot in costumes, painted Facebook, and went to the world with a mecha full of China elements; In the dream, the mecha industry has formed a complete industrial chain, from manufacturing and training to control and evaluation; In the dream, professional mecha controllers have norms and grades, which bring happiness to many people and are respected.

Wang Ming thinks that one day, China will have its own image of a mecha like Megatron, and go to the world.

△ Photo courtesy of Megatron CFP at Universal Studios Beijing