标签： 武汉桑拿足浴

◎ Science and Technology Daily reporter Zhang Jiaxing

"At the hospital, the doctor took him away from us soon. I never saw my son again. He died alone like that. We had no chance to say goodbye to him at all. Now there is only his wardrobe and tropical fish …"

The grief and separation described in the father’s intermittent gibberish in the novel Nemesis really and frequently occurred in North America, Europe and other places in the first half of last century.

The source of all tragedies is a virus called poliovirus. Thousands of infants and young children developed fever and inflammation for unknown reasons at first, and then suddenly they could not breathe spontaneously, were paralyzed and even died. In the classroom full of children’s voices in the past, several seats are vacant every day, some because of isolation, some because of illness, and no one knows which day "you at the same table" will disappear. Historical pictures show that in 1944, a sixth-grade classroom in Milwaukee, the largest city in Wisconsin, USA, was almost empty on the first day of school, and a teacher only taught one student. This scene is embarrassing.

On the other side of the city, the huge cylinder "iron lung" has "eaten" more and more children to help them breathe. Some people walk out of the "iron lung", some people fail to walk out alive, and some people spend the rest of their lives in the "iron lung", with their limbs and bodies in jars, only showing their heads to eat, drink and breathe …

Image source: vision china

According to records, on June 17th, 1916, new york officially announced the existence of epidemic polio infection. That year, the first polio epidemic broke out in new york, with more than 9,000 cases and 2,343 deaths. The polio epidemic in 1952 was by far the worst, with 57,628 cases reported in the United States alone.

Searching for "patient zero" thousands of years ago.

Who was the first "patient zero" infected with polio virus?

The most famous origin comes from the lithographs in ancient Egypt. A lithograph of the 18th dynasty in ancient Egypt (1403 -1365 BC) depicts a person with muscular atrophy in his right leg, which is regarded as the earliest verifiable document reflecting the pathological state of polio.

There are also manifestations of clinical manifestations of poliomyelitis in TCM books. The earliest record is found in Huangdi Neijing, such as Su Wen Wei Lun, which says, "The five internal organs are hot, which can make people sick and flaccid, and the cover is hot inside and flaccid outside."

Patients with polio sequelae in ancient Egyptian lithographs. Image source: shell

People know that the existence of poliovirus is only a short hundred years, but poliovirus has accompanied the evolution of human society like a ghost. The age is so long that the pursuit of polio virus zero infection is meaningless.

It can’t be traced back to the first "intruder" in the whole human society, but in some parts of human society, either because of the fear brought by the unknown, it is necessary to find an outlet to vent, or because of unspeakable political purposes, people will offend each other and even fight for who is the "patient zero" who brought it.

Gao Xi, a professor of history at Fudan University, pointed out in a speech that in the dark European Middle Ages, the scale, duration, coverage, number of deaths and variety of diseases that ravaged the European continent were unprecedented. Infectious diseases, including typhoid fever, smallpox, polio and scarlet fever, spread from one country to another and soon spread in Europe.

Countries go to war and blame each other for this. Among the people, rumors spread everywhere. Witches, Jews and children … Any group that is considered to be different may cause public anger at any time because of a rumor and be pushed into the painful abyss of publicly offending.

"At that time, a more common and excusable statement was that Columbus and his companions brought diseases from the New World to Europe and then spread them all over the world." Gao Wei said.

Ignorance leads to rumors and conviction. The haze of the virus enveloped the European continent at that time, and at the same time, human ignorance made the disaster spread like a virus.

Draw a circle and search for the cause of disease for a hundred years.

At first, people couldn’t relate the figurative and mechanized symptoms of sudden muscle paralysis and limb paralysis to a tiny microorganism, which is why polio has another name: polio.

At one time, polio was considered to be congenital and acquired. There was a secular view that children with polio had problems during embryo gestation, and even it was attributed to ghosts and gods. As a result, generations of polio patients had argued about their rights to get married and have children as adults for nearly half a century.

Back in the 20th century, before the Russian pathologist ivanovski discovered the virus, people knew nothing about this microorganism that could not be seen through the optical microscope. At that time, the disease was called: tooth paralysis, infantile spinal paralysis, primary paralysis of children, degenerative paralysis, anterior horn myelitis, early morning paralysis, etc., and it had no "half a cent" relationship with the virus.

In 1789, a British doctor named Michael Underwood made a clinical description of polio, which he called "weakness of lower limbs".

In 1840, Jacob von Heine, a German orthopedic surgeon, first separated the paralysis caused by polio from other forms of paralysis, calling it polio.

In 1887, Karl Oskar Medin, a Swedish scholar, went out to study individuals and regarded them as epidemics. He recorded an epidemic situation in Stockholm from an epidemiological point of view, and reported the epidemiological characteristics and nervous system complications of polio for the first time.

It was not until 1908, 10 years after the concept of Virus was accepted, that Austrian-born doctors Karl·Landsteiner and Erwin·Popper obtained samples from the central nervous system tissues of patients after death, and then isolated the virus by inoculating monkeys, finally associating paralysis and paralysis with the virus, and drew a closed-loop "circle" in finding the cause.

However, up to now, the closed-loop "circle" of polio caused by virus still can’t erase the prejudice brought by this terrible disease, especially the mutilation it brings is clearly visible, which will make people wonder whether it may be inherited in future generations or associated with "bad luck" regardless of scientific objectivity.

Together, NATO and Warsaw Pact are both healthy covenants.

In the summer of 1921, a cluster of small particles of poliovirus with a size of only 20 nanometers and a icosahedron swam in the water near Campobello Island on the Atlantic Ocean. Small particles drift with the tide, and their surrounding environment is as leisurely and quiet as the earth in ancient times.

A 38-year-old man dived into the water to enjoy the beauty of nature. A small wave came, and the small particles trapped by the sea water entered the man’s mouth and nose.

In just one day, the virus reached the man’s local lymphoid tissue, such as tonsils and other places to multiply and grow; Then the virus further invaded the blood stream, and on the third day, it reached various non-nerve tissues, such as heart, kidney, liver and pancreas, and propagated. The antibodies in the man’s body didn’t have time to stop this powerful offensive of the virus, and watched the virus break through the "blood-brain barrier" and go straight to the central nervous system.

After this trip, the man began to have incontinence, fever and facial paralysis. The paralyzed part began to spread from the hip, and gradually his legs were completely paralyzed, and then his waist … He was franklin roosevelt, who was later elected president of the United States. He was paralyzed for life from the waist down because of polio virus.

His infection and illness brought panic about this virus in the United States in the short term, but in the long run it sounded the "assembly number" for fighting polio virus.

With the emergence of vaccinia to contain smallpox, vaccines have become the "killer" for human beings to deal with viruses. Vaccine makers start with real viruses and try to eliminate their toxicity, so as to produce vaccines.

In 1953, the swimming pool in Elmira, New York, had a sign indicating that it was closed due to polio. Image source: shell

At the American Public Health Association conference in 1935, two groups of researchers reported their experiments on polio vaccine. In the first group of about 10 thousand children vaccinated, five died of polio and ten were paralyzed. There was no control group in this group of experiments, but John Ke Ermo, who led the experiment, said that the infection rate would be higher without vaccination. Such speculation without factual data made the scene in an uproar.

The second group is Maurice Brodie of new york University. One of the 7500 people vaccinated with the vaccine he developed was infected with polio; One of the 900 people vaccinated in the control group was infected with polio. Although the data is statistically significant, when the audience learned that the infection in the vaccinated population was caused by the vaccine, they all condemned Brody’s research for making healthy people suffer from polio.

Shortly after the report, Brody lost his position at new york University and was found to have committed suicide at home.

The research of vaccine is tortuous, but the scientific spirit and unremitting efforts will inevitably push forward the research and development of vaccine.

On April 12, 1955, the Journal of salk reported an exciting news with a full page: "’s vaccine works! 》（《SALK’S VACCINE WORKS！ 》）

In 1947, jonas salk, an American scholar, set up a three-person research team to jointly overcome the problem of polio. Unlike most researchers who studied live attenuated polio vaccine at that time, salk’s research used inactivated virus as vaccine.

In the United States in 1952, under the threat of epidemic disease, the scale of human trials of vaccine research and development continued to expand. Salk’s vaccine was tested on 1.8 million children, making it the largest medical experiment in human history at that time. Almost the day after the test results were announced, millions of children across the United States were vaccinated against polio.

The debate between "dead" vaccine and "live" vaccine has not stopped because of large-scale vaccination.

Albert Bruce Sabin, who is developing research and development in parallel with salk, insists that only when the live virus enters the human body can the vaccinated people get immunity.

However, Sabin’s "live" vaccine was born a little late. When he developed an attenuated polio vaccine, salk’s vaccine had become the mainstream of the United States, and the government no longer supported his project, so he had to cooperate with other countries.

Disease is not political, and science has no borders. The research and development of attenuated polio vaccine spanned the two political and military camps "North Atlantic Treaty Organization" and "Warsaw Treaty Organization". In 1959, with the support of the Soviet Union, Sabin completed a large-scale clinical trial involving 10 million people, which verified the effectiveness, safety and accessibility of the vaccine.

Ark, leading billions of people away from polio.

In 1950s, poliovirus also occurred from time to time in all parts of China. Even if the weather is sultry, families will let their children stay at home, because there is an invisible and frightening polio virus outside, which will make children disabled after a fever. What is even more frightening is that this virus can be invisible like a "ghost", and healthy people who seem to have no symptoms may also carry it.

At that time, which of the three polio viruses was prevalent in China had not been determined, and the etiology and serology research was almost zero. In 1957, Gu Fangzhou, a scientist from China, led a team to isolate poliovirus from patients’ feces in 12 cities across the east and west, and found that the three types of virus had different characteristics. Through a large number of clinical practice studies, the popular virus types in China were determined, and the laboratory diagnostic criteria of poliovirus were established.

A large number of cases obtained from the investigation made Gu Fangzhou more and more worried. He reported to his superiors that if the incidence of polio was not high, the prevention work could be carried out slowly, but now the incidence is high, and a big outbreak will eventually occur somewhere in a certain year. The outbreak in Berlin in 1947 was a warning, and the pandemics in Nantong in 1955 and Wenzhou in 1956 in China have also sounded the alarm.

In 1959, Gu Fangzhou was ordered to go to the Soviet Union to study the development method and production technology of polio virus vaccine. He found that the existing technology was good, but neither the cost nor the inoculation period was suitable for China at that time. In Gu Fangzhou’s mind, public health should not be "bookish" at all, and any work should be useful and beneficial to the people.

At the international conference on polio vaccine in 1959, Gu Fangzhou, who is good at learning, made it clear that vaccines can be divided into "dead" and "live", and that dead vaccines are safe, but they will not form an immune barrier in human body. Attenuated live vaccines may theoretically restore their virulence, but they can become natural vaccines and form an immune barrier.

With the courage and rational judgment of scientists, Gu Fangzhou made a choice for all the people of China. He wrote to the Ministry of Health at that time, suggesting to choose an attenuated live vaccine that was not proved to be safe and had no mature production process, and personally brought the virus back to China from the Soviet Union.

Gu Fangzhou Image Source: Voice of China

In December, 1959, the polio live vaccine research collaboration group was established with the approval of the former Ministry of Health, with Gu Fangzhou as the team leader. Vaccine research and development started from scratch, and the team overcame the difficulties of material shortage and harsh environment, and finally got a vaccine sample. With the start of clinical trials of vaccines, it becomes a problem who will take them first.

At the risk of possible paralysis, Gu Fangzhou drank a small bottle of vaccine solution, and the rest of the lab joined the experiment.

The vaccine is harmless to adults, but how safe is it for children? "At that time, my son Xiaodong was just under one year old and qualified." Gu Fangzhou’s oral memory history records: "My own children don’t eat, let others eat, which is not very righteous."

With the development of clinical trials of vaccines, the epidemiological data of 2 million children after taking vaccines show that the epidemic peaks in Shanghai, Tianjin and Qingdao have basically disappeared, and domestic vaccines are safe and effective biological products to prevent polio epidemic.

China polio eradication confirmation report signing ceremony. Image source: Voice of China

In Gu Fangzhou’s polio immunization strategy, every child in China cannot be left behind. The oral vaccine rate should reach 95% to form an immune barrier. This means that children who are far away from the Tibetan Plateau, the desert in Xinjiang and the deep mountains in Guizhou must enter the protective barrier without exception. If there is a slight omission, the virus may recur. At that time, there was no cold chain, so it was very difficult for vaccines to circulate effectively in the country in a short period of time. The local method of mixing popsicles with wide-mouthed thermos flask is not very effective.

According to Biography of Gu Fangzhou, Gu Fangzhou, who came home after work, was still thinking about the immunization strategy. His son looked at him. He picked up the candy on the table and shook it in front of his son. His son held out his little hand urgently to make him laugh. Sugar! Gu Fangzhou started the research on vaccine sugar pills. He developed the polio vaccine "Sugar Pill", which made China enter a polio-free era.

In 2000, the World Health Organization announced that polio had been eradicated in the western Pacific, which was closely related to the effective immune barrier formed by polio vaccine in China with a population of more than one billion.

Play around and be alert to the resurgence of sophisticated viruses.

Extinction, doomsday, end …

Since April 8, 1994, when the World Health Organization announced that polio was basically extinct, a large number of reports used similar words to summarize the fate of polio virus.

However, contrary to expectations, polio has never become one of the few infectious diseases that can be eliminated.

In 2000, Cape Verde reported 33 cases of acute polio, including 7 deaths.

In recent years, there have also been cases of infection in Pakistan, and the number of cases has dropped from 306 in 2014 to 54 in 2015, 20 in 2016 and 8 in 2017.

By 2018, less than 30 cases of naturally occurring polio had been reported in Afghanistan and Pakistan.

On March 10th, in Mazar-e-Sharif, the capital of Balkh province in northern Afghanistan, a health department worker vaccinated children against polio. Image source: Xinhuanet

However, according to Science, workers found the virus in a vast area of Pakistan. This disturbing latest discovery shows that it still exists in the environment and is far from disappearing.

Will this virus, which has been dealing with human beings for more than 3000 years, resurface?

As far as the virus itself is concerned, one of the secrets that it has lasted for thousands of years is that more than 90% of the carriers are "secret". These secret infected people have no symptoms, but they provide a secret habitat for the virus to preserve its vitality and wait for the opportunity to revive.

For human beings, rumors can still fuel its "resurgence." For example, rumors that vaccines cause autism are exploited by some religious organizations. Some commentators believe that the resurgence of polio in Nigeria in 2016 after two years of extinction has a lot to do with Boko Haram, an extremist organization in the country. The organization spread rumors among local people, saying that the real purpose of polio vaccine is to sterilize Africans, which led to a large-scale protest in Nigeria, and even several immunization workers were shot dead by extremist organizations.

In the face of ancient viruses, human beings should always remember:

For human tragedies and disputes,

The virus looked on coldly in secret.

For the change and migration of the environment,

The virus "secretly" sees the needle.

Source: Science and Technology Daily

Original title: "Apocalypse of the Great Plague in the World: Polio: After dealing with human beings for more than 3,000 years, what is the" resurgence "of this mysterious virus"

Read the original text

On March 7th, the General Office of the State Council issued the Opinions on Further Optimizing Payment Services and Improving Payment Convenience, which mentioned that the needs of the elderly, foreigners coming to China and other groups should be fully considered, and the aging and internationalization service arrangements should be made.

The relevant person in charge of the People’s Bank of China said that the Opinions put forward six major tasks:

First, effectively improve the acceptance environment of bank cards to meet the needs of the elderly, foreign visitors to China and other groups of "food, housing, transportation, travel, shopping, entertainment, medical care" and other scenarios.

Second, adhere to the positioning of cash, continuously optimize the cash use environment, and continuously improve the level of foreign currency exchange and cash services.

The third is to further enhance the convenience of mobile payment, encourage banks, payment institutions and clearing institutions to cooperate, and make good service arrangements such as aging and internationalization.

The fourth is to better protect consumers’ right to pay. Large business districts, tourist attractions, entertainment venues, hotel accommodation and other key places above designated size must support diversified payment methods such as mobile payment, bank cards and cash.

Fifth, optimize the account opening service process, rationally implement the classified and hierarchical management of accounts, keep a close eye on key areas, key outlets and key business links, improve supporting measures for account opening, and continuously improve the service level of accounts.

Sixth, comprehensively use various ways and channels to continuously strengthen the promotion of payment services.

On the evening of March 7th, Alipay said that it was actively responding to the relevant decision-making arrangements of the CPC Central Committee and the State Council, and with the support and guidance of the People’s Bank of China and the Foreign Exchange Bureau, it was solidly promoting the implementation of various measures to continuously optimize the payment services for the elderly and foreigners coming to China. It is reported that Alipay has completed the promotion and optimization of the transaction limit for foreigners, with the single transaction limit raised from $1,000 to $5,000 and the annual transaction limit raised from $10,000 to $50,000. In addition, new services such as multi-language translation and overseas wallet ride code "One Code Pass" will be launched one after another.

Tenpay said that with the support and guidance of the People’s Bank of China and the foreign exchange bureau, Tenpay has implemented a number of measures around "aging and upgrading". In terms of facilitating the payment of foreign nationals in China, simplification measures have continued to land. Since the comprehensive upgrade in July last year, the transaction volume of WeChat payment foreign cards has continued to grow. Compared with the opening of only some pilot merchants, the highest number of transactions in a single day in February 2024 increased nearly five times.

　　Original title: A total of 760 people, the list of members of the 14 th Beijing Municipal Political Consultative Conference was announced!

　　On January 8, the Standing Committee of the 13th CPPCC Beijing Committee held its 38th meeting. The meeting deliberated and adopted the Decision of the Standing Committee of the 13th Beijing Committee of the China People’s Political Consultative Conference on the Members of the 14th Beijing Committee of the CPPCC.

　　1. the Communist Party of China (CPC) Beijing Municipal Committee (20)

　　Wang Yinghua Lu Yan Liu Zhiwei (Manchu) Liu Zhengang Li Liang Yang Jinghui (female) Yu Fei Zhang Caixiong Zhang Jiaming Chen Xu Lin Fusheng Zhou Kairang Zhao Jiachen (female) Qian Wei (female) Xu Jianyun Cui Shuqiang Han Yu Han Geng Han Suohua Wei Xiaodong

　　2. Beijing Municipal Committee of the Revolutionary Committee of the Chinese Kuomintang (18 members)

　　Wang hong (female, Manchu) Ren Xuefeng Liu Chuan Li Fengqin (female) Yan Li (Manchu) Li Shuo (Manchu) Wu Yongquan Wu Yongchang Zhang Zhaoqi (Hui) Zhang Weiqian (female) Luo Ying (female, Manchu) Yao Weihai Tao Shuilong Chang Jianmin (Mongolian) Liang Xinhua Fu Chuan Chu Xiaowei Fan Wei (female)

　　3. Beijing Municipal Committee of China Democratic League (18 members)

　　Wang Dongyan Wang Yayu Wang Yongqiang Wang Zhe Mao Yonghui (female) Yin Hailong Liu Ning Yan Wei Li Guangxi Wu Nan Zhang Zhenjun Zhang Xuesong Hu Peng (female) Liu Xuequan Zhong Zurong Shi Guanghai Cao Xianbin Cheng Hong (female)

　　4. Beijing Municipal Committee of China Democratic National Construction Association (18 members)

　　Ma Chunxiu (female) Wang Wenyong Wang Hong (female) Lu Changlin Tian Jingxin (female) Bi Jianyu Liu Jinghui Liu Yu ‘an Jin Ming An Ting (Mongolian) Su Jian Li Haili (female) Gu Shuzhong Wang Lijun Zhang Jie (female) Gao Wujun Guo Tianyong Pei Pucheng.

　　5. Beijing Municipal Committee of China Association for Promoting Democracy (14 members)

　　Wang Liping (female) Cang Yuqing (female, Hui nationality) Sultan xin li (female) Yang Jinlong Yu Shengquan Zhao Jianguo Zhao Chao Xiang Jun swimming battle Chun Yan (female, Manchu) Xu Zhaohui Gao Chongyao Gong Liutang Liao Yi (female)

　　6. Beijing Municipal Committee of China Agricultural Workers’ Democratic Party (14 members)

　　Wang Dong Wang Jinnan Zhu Xiufeng Liu Cunzhi Liu Juncai (female) Liu Meiyan (female) Jiang Xin (female) Zhang Jianmin Zhang Qinqin (female) Chen Xiaojing (female) Jing Zhicheng Guo Hongmei (female) Ge Qinggang Han Xiujuan (female)

　　7. china zhi gong party Beijing Municipal Committee (7 members)

　　Liu Xuezeng Xu Bin (female) Li Manying (female) Yang Jinsheng Hu Yongfang (female) Gu Xingfa Dong Xiaoli (female)

　　8. Beijing Municipal Committee of Jiu San Society (14 members)

　　Ma Guanghui (female) Ma Hongtao (female) Wang Qiang Zuo Xiaobing Ye Peigui Yiming (Manchu) Liu Zhong Liu Zhongfan Xu Li (female) Shen Xinghai Song Ping (female) Zhang Xuegong Guo Yi (female) Zeng Xiaofeng

　　9. Beijing Municipal Committee of Taiwan Democratic Self-government League (7 members)

　　Zhuang Wenjing (female) Yang Xu Chen Wei Chen Jun (female, Gaoshan nationality) Ou Yunsong Xian Haizhen (female) Xie Tianxiang

　　10. People without party affiliation (14)

　　Wang Chuanli Wang Jiannan (Hui nationality) Long Yunbin (female) Liu Yi (female) Li Xiaomu Li Zhiying Yang Wenliang Yang Beibei (female) Wu Chen Zhang Yaqin (female) Lin Bao Xia Qinfang (female) Huang Yuguang Cao Chen (female)

　　11. Beijing Municipal Committee of the Communist Youth League of China and Beijing Youth Federation (16)

　　Yu Fei Ma Xiaojiao (female, Hui nationality) Wang Xin Wang Bo Liu Han Liu Yuanyuan (female, Miao nationality) Lu Chao (Daur nationality) Li Yongle Wu Zhen Ouyang Jihua Guo Xiaoran (female) Zhong Mianmian (female, She nationality) Gao Yixuan Huang Xiaobin Cheng Lesong Liao Hongcheng.

　　12. Beijing Federation of Trade Unions (32)

　　Wang Li (female) Wang Xiuying (female) Wang Xiaoyan (female) Wang Rui Ye Fei (female) Fu Xiangsheng Lu Decheng Liu Changyong Liu Jun An Chunling (female) Sun Yu Zhimei Sun (female) Yin Yi Hong Li Weihua Li Wei Li Donghua Song Lijing (female) Song Wei Shang motherland Zhou Honglei Zhou Xianliang Zhou Fugang Zheng Mojie (female) Zhao Dongmei (female) Zhao Lijun (female)

　　13. Beijing Women’s Federation (14)

　　Wang Zhen (female) Wang Shu (female) Bian Yufang (female) Lu Yongli (female) Li Ting (female) lily li (female) Yang Weixian (female) Xiao Yunzhu (female) He Haiyan (female) Tong Xin (female, Manchu) Yu Lixin (female) Zhang Yajun (female) Zheng Xiaodan (female) ice storm.　

　　14. Beijing Federation of Industry and Commerce (15)

　　Julia Tian Gangyin Yinqi Liu Baiqi Sun Taoran Li Jun Li Zhiqi Li Ming Zou Tao Chen Jie (female) Zhao Yujin Xia Shudong Liang Jiliang Peng Yongdong Yanying (female)

　　15. Beijing Science and Technology Association (9)

　　Fang Zhongxiong Tian Wen Bai Lin Sun Lili (female) Xin Bing (female) Zhang Que Qu Feng (female) Zhao Yu Gu Ciyang

　　16. Taiwan Province Compatriots Association (7)

　　Ma Yunfei (Gaoshan) Bai Tianliang (female, Gaoshan) Li Liangfei (female) Gao Wei Huang Saixi (Manchu) Cao Hui (female) Cai Yu (female)

　　17. Beijing Federation of Returned Overseas Chinese (10)

　　Wang Wensheng Bai Tao (female) Lv Zhibin Guan Hongliang Chen Zhongzhou Mabel Miao (female) Lin Jianhao Rong Yang Liu Wenchao Yin Qiang

　　18. Cultural and artistic circles (31)

　　Wang Jiequn (female) Wang Bo Fang Ming Bai Jingfeng Feng Yuanzheng Ren Zhe Liu Hongli Liu Hengfu Du Yanfeng Du Zhenjie Li Yangwei (female) Li Xiulei (female) Li Chunliang Yang Yang Yang Jiayi Jason Wu (Manchu) He Bing Zhang Hongsheng Chen Ning (female) Pang Wei (female) Nie Yijing (female) Xu Chunni (female) Guo Lei Peng Dinghuang (female) Fu Ruoqing Shu Xiaofeng Lei Bo Kun.

　　19. Science and technology (67)

　　Wang Yongsheng Wang advanced Wang Yuxiang Wang Gaofei Ye Yangsheng Shi Xinxing Feng Liqiong (female, Mongolian) Liu Wenjun Liu Wenchao Liu Donghong (female) Liu Wei Liu Liang Liu Zhenfei Liu Haiming Liu Qingyu Liu Lin (female) Qi Xiangdong Xu Qiang grandson Qiang Su Shaolin Du Yonghong (female, Hui nationality) Du Cuilan (female) Li Ping Li Minji Li Lianrong Li Juan (female) Yang Xu (female) Wu Congxiao (female) Wu Quqing Tong Lizhi (female) Zhang Zhiyong Zhang Jianxi Zhang Lingyun Chen Xiaohua Chen Peng Lin Runhua Lin Jing Luo Aiwu (female, Manchu) Peng Yue Zhou Jiangtian Kelly Y Zhou Zhou Fubao Qu Qingchao Zhao Changshan Zhao Hongfei Zhao Yiwu Zhongzhu Shi Huiyang Jiang Junjie Yao Yugui He Zhiqiang Nie Yiren Qian Zhiguo Qian Jiahong (female) Xu Dongsheng Xu Qing (female) Gao Lufeng Guo Tiande Guo Xiaopeng Huang Yuhong (female) Cao Xiaozhong Xie Shunxing Xie Xiaoliang Zhai Junyi Dai Qionghai Dai Peng Wei Jixiang

　　20. Social Sciences (26)

　　Ma Yuanying (female) Ma Qiang Wang Minzhong Wang Lei (female) Long Weiqiu Liu Pinghua Liu Ning (female, Manchu) Jiang Zongmeng An Fengde Yang Lihui (female) Yang Zhengjun Yang Zhuhui (female, Dong nationality) Wu Liguang (female, Daur nationality) Wu Ge Shen Teng Zhang Yuxi Zhang Wei (female, Hui nationality) Miao Lin Zhou Lei (female) Zhao Yifan.

　　21. Economic circles (63)

　　Ding Lixia (female, Hui nationality) Yu Lirong (female) Wang Yongxiang Wang Jinxi Wang Jindong Wang Wujun Wang Guohua Wang Chengjun Bai Wen (Mongolian) Qiao Xiangli Liu Shichun Liu Donghui (Manchu) Liu Anqi (female, Hui nationality) Liu Suoxiang liujing (female) Li Shizhu Li Gang Li Weidong Li Yan (female) Li Li (female) Li Tie Xin Yang Wu Tao Song Fengjing Zhang Wanqi Zhang Yuzhuang Zhang Lingzhang Yougan Zhang Qin (female) Zhang Jianli Zhang Xiaosheng Chen Li Yi (female) Chen Shaolin Chen Daihua Chen Junwei Fan Wenzhong Fan and Xiang Zhijun Luo Wei (female) Zhou Yuan Zheng Yi Zhao Minge Zhao Li (female) Zhao Yan (female) Hu Ligang Yu Huigen Jiang Deyi Qin Hongxia (female) Gu Weida Xu Quansheng Tao Lin (female) Huang Li Huang Xiuhong (female) Huang Yi Chang Yanjun (female) Liang Xinhua (female) Xie Zhengguang Pan Xiuming Huo Haifeng Mu Rongjun Mu Peng Wei Lianwei Wei Yi (female)

　　22. Agriculture (22)

　　Wang Xiaoxia (female) Wang Yanfang (female) Wang Derived Fu Yujie (female) Rui Yukui Li Yunfu Li Yuli Li Chenggui Yang Jun Wu Yixia (female) Yu Ming Zhang Linna (female) Zhang Xinhui Chen Liping (female) Fan Hong Lang Xiaolei (Manchu) Hu Xinzhi Yao Xuexiang Cao Weidong Dong Min (female) Cheng Wenhua Xue Gang.

　　23. Education (55)

　　Wang Wenju Wang Fengjuan (female) Wang Haixia (female) Wang Zheng Wen Jirong Fang Fuquan Yin Xiaodong Si Guangya Qiao Dongliang Liu Zhengwei liuhong (female) Liu Yan (female) Yan Yonghong (female) Mai Feng Li Lidong Li Xuhong (female) Li Jianyong Li Yi Li Juan Shen Jie (female) Zhang Dayu Zhang Qiangbin Lin Borong Hang Min (female) Luo Discipline Season (female) Jin Yinghua (female) Korean) Zhou Mingsheng Zheng Xiaoping Zheng Shimin Zhong Zhao Hao Chen Liu Xuexin Yao Guangye Li Zheng Jia Yuge (female) Xia Xinghui (female) Tao Chunmei (female) Cui Tiening (female) Shang Hongling Sui Yan Peng Lianmao Han Baocheng Han Xianzhou Cheng Kai Cheng Yong Chu Guoqing Bao Xinzhong Dou Guimei (female) Liao Ying (female) Tan Tianwei Yan Jiuhong (female) Wei Zhongpeng.

　　24. Sports (9)

　　Yin Peiyan Liu Yumin Liu Haoyang Li Na (female) Chen Dong Zhao Wen Liu Qianxun (Korean) Yin Donghai Cao Weidong

　　25. Press and publication (14)

　　Wang Ping Yin Wensheng Ye Zhenzhen Li Wu Li Mingsheng Li Ge Zhang Jinghua (female) Chen Lujun Wu Tianmin Yedda Chiu (Manchu) Zhao Jingyun Xu Renjie Gao Jinhong Teng Shengping (female)

　　26. Medical and health sectors (30)

　　Yu Baoxin Ma Lishuang (female) Shi Chunbao Zhu Chunmei (female, Mongolian) Liu Qingquan Liu Jingyuan Qi Yue Feng (Mongolian) Guan Zhenpeng Sun Yang Li Hong (female) Li Haichao Li Xianyun (female) Yang Xuefang (female) Shi Jie (female) Wu Chenying (female) wu bin (female) He Yinping (female) Shen Lin (female) Zhang Xiaoyan.

　　27. Friendship with foreign countries (12)

　　Liu Bo Liu Chunchen Sun Yao Su Hong Wu Xiangren Zhang Yongming Luo Cunkang Hu Bofei (female) Tu Xinquan Han Jian (female) Zang Likun (female) Xiong Jiuling (female)

　　28. Social welfare and social security (14)

　　Wang Li (female) Wang Jinshan Tian Chunhua (female) Xu Yanli (female) Li Jun (Tujia) Li Hong (female) Li Baofeng Li Fuying (female) Wu Wenyan (female) Zhang Ya (female) Lin Yingzhao Ouyang Tong Zhao Xuesong Han Fengqin (female)

　　29. Ethnic minorities (11)

　　Liu Baoge (Daur) Liu Qi (female, Hui) Su Faxiang (Tibetan) zingerle Tu (Mongolian) Perhat Khaliq Ynsup (Uygur) Jin Xin (female, Manchu) Meng Chunyan (female, Hui) Namura (female, Ewenki) Lacan (Tibetan) Heidekun (Hui) Cheng Cheng (female, Hui).

　　30. Religious circles (14)

　　Wang Chengya Wang Chongen (Hui nationality) Shi Huimin Lu Yingci (Hui nationality) Liu Kejie (Hui nationality) Li Shan Li Hua Li Xinjun Zhao Qinglong Hu Xuefeng (Mongolian nationality) Liu Cuimin (female) Yuan Zhihong Chang Jian Chang Cang.

　　31. Environmental resources sector (19)

　　Yu Hua (female) Sun Aihua (female) Li Feng He Kaitao Min Qingwen Wang Bigang Zhang Jianxin Zhang Yong Chen Qing Chen Tian Meng Wentao Hao Liuliang Liu Xiaolei Huang Miansong (Hui nationality) Han Long Fu Zhibin Xie Haibing Pan Anjun Ju Yang

　　32. Specially invited persons (126)

　　Yu Xun Ma Lanxia (female, Hui nationality) Ma Hongping (female, Hui nationality) Ma Zhigang Ma Chunling (female) Wang Wenjie Wang Lilian Wang Xu Wang Bo Wang Tao Wang Yanqing Lu Yuming Tian Liyue Feng Guoyou Lu Shijie Zhu Xicai Liu Jiugang Liu Jiwen Liu Guoxun Liu Zexing Liu Baojie Liu Guiming liuyong Liu Deji Yan Weihong Jiang Lan (female) Tang Qinfei Tang Xiaoou Qi Jinli Ruan Peiying (female) Mou Xiaochun (female) Yan Weiqun Li Zhong Li Yongsheng Li Donglan (female) Li Guohong (female). Li Guanyi Li Li Li (female) Li Haoran Li Jiacheng Li Huanjiang Li Huiguang Li Ran (female) Li Jingyi (female) Alex Yang Yang Lishan (female) Lian Wei Wu Kongan Wu Wenping Wu Zhilong Wu Kerui Wu Yaling (female) Kin-Chung Ho He Chaoqiong (female) He Jingfeng Zou Geyin Xin Keli Zhang Yong Bird Zhang Shusen Zhang Xiaolan (female) Zhang Jian Zhang Bo Zhang Yali (female) Zhang Miao Zhang Deqi. Chen Meibao (female) Chen Tao Chen Tingting (female, Tibetan) Shao Xinming Miao Lifeng Lin Dongmei (female) Lin Yanxin Lin Yixin (female) Lin Yaoming Zhou Jingxiao Zhou Yingbo Zheng Yongshun Zheng Huien (female) Zhao Hongsheng Rong Dehong Ke Liang Zhong Baili Shi Ronghuai Hong Dingteng Fei Baoqi He Yalan (female) He Jiandong Mo Qiming Suo Yijun Jia Jiaya Xu Shengheng Xu Yuxi Xu Guizhong Xu Ying Ling Junjie. Guo Jihong Xi Chengpo Tao Kuangchun Tao Chuanming Huang Dalun Yongguang Huang Kang Huaihai Tu Jianying (female) Jiang Dongqiang Cheng Changhong Cheng Yan (female) Zeng Anye Zeng Shunfu Xie Chengrun Bao Xiaojian (female) Cai Zhiting (female) Guan Haoming Liao Jingmei (female) Liao Yijian De Lihua (female, Manchu) Yan Yizhen (female) Xue Guoqiang Wei Guangxun.

　　The Central Meteorological Observatory issued a typhoon blue warning at 06: 00 on August 31:

　　This year’s No.9 typhoon "Maysak" was upgraded from typhoon level to strong typhoon level last night. At 5 o’clock this morning (31st), its center is located in the northwest Pacific Ocean about 530 kilometers east of Naha, Okinawa, Japan, which is 21.6 degrees north latitude and 128.8 degrees east longitude. The maximum wind force near the center is 14 (42m/s), and the lowest pressure at the center is 950 hectopascals.

　　It is estimated that "Mesak" will move to the north-west direction at a speed of 25-30 kilometers per hour, and gradually approach the southern waters of Ryukyu Islands. It will move into the southeast of the East China Sea in the early morning of September 1, and its intensity will continue to increase. The strongest can reach the super typhoon level (52-58 m/s, 16-17); After that, it turned to the north-east direction in the northern part of the East China Sea and moved to the south of the Korean Peninsula, and its intensity gradually weakened.

　　Gale forecast: From 08: 00 on August 31st to 08: 00 on September 1st, there will be 7-9 winds in the east of Taiwan Province, most of the East China Sea, the northeastern coast of Taiwan Province Island and the coastal areas of Zhejiang, among which the winds in the southeastern part of the East China Sea are 10-12, and the winds in the nearby waters where the typhoon center passes can reach 13-17, with gusts of 17 and above.

　　Defense guide:

　　1. Relevant departments shall, in accordance with their responsibilities, do a good job in typhoon prevention and emergency rescue.

　　2. Water operations and passing ships in relevant waters should return to Hong Kong to take shelter from the wind, strengthen port facilities, and prevent ships from anchoring, grounding and collision.

　　3. Stop large-scale indoor and outdoor gatherings and dangerous outdoor operations such as high altitude.

　　4. Reinforce or dismantle structures that are easy to be blown by the wind. Personnel should not go out at will. They should stay in windproof and safe places as far as possible, so as to ensure that the elderly and children stay in the safest place at home, and the dangerous people will be transferred in time. When the typhoon center passes by, the wind will decrease or stay still for a period of time. Remember that the strong wind will suddenly blow, and you should continue to stay in a safe place to avoid the wind, and the dangerous people will be transferred in time.

　　5. Relevant areas should pay attention to prevent flash floods and geological disasters that may be caused by heavy precipitation.

　　(Editor: Zhang Lin)

CCTV News:Intensive care unit is the last line of defense to save the lives of critically ill patients in COVID-19. Doctors and nurses in the intensive care unit of Jinyintan Hospital in Wuhan have been fighting for 49 days since they received the related patients on December 29th last year.

At the 2020 Spring Festival Gala at the reception desk, hundreds of millions of viewers got to know this nurse in protective clothing. When they saw this nurse named Liu Hongjuan again after more than 20 days, she had just come out from work in the ward. Talking about the work scene shown on the Spring Festival Evening, Liu Hongjuan said that she was actually very tired at that time.

Liu Hongjuan, nurse in intensive care unit of Wuhan Jinyintan Hospital:At that time, the support people had not arrived, and our physical strength was in an overdraft state. I took care of three patients, and the patients’ condition was not very good. The air supply system on their backs was ten kilograms, and then they were busy. The patients had to be rescued, so they couldn’t take care of themselves.

Nurses who are busy in the intensive care unit have more than five years of experience. This job is dangerous and heavy. All 48 nurses have been working for a month and a half without a day off.

Qu Zhaohui, head nurse of intensive care unit of Jinyintan Hospital in Wuhan:Generally speaking, if you go in, you may stay in it for twenty or thirty minutes, and you will feel chest tightness and discomfort, but my nurse, she will stay for at least five to six hours, and the longest will stay for 10 to 12 hours. We are all the best nurses.

The best thing is not only technology, but also physical strength. It is still fast to pull up a 60-kg oxygen tank!

Song Jingyuan, nurse in intensive care unit of Wuhan Jinyintan Hospital:The patient uses high-flow oxygen, and the concentration needs to be very high. A can of oxygen can only be used for half an hour.A patient needs it one day.More than 20 bottles, nearly 30 bottles.

Nurses take turns in shifts and wait around critically ill patients 24 hours a day. Nurses carry out all the doctor’s orders, including basic nursing care for patients, such as turning over, patting back, sucking sputum, caring for gastric tubes, urinary tubes, arteriovenous catheters, thoracic and abdominal drainage tubes, etc., always paying attention to patients’ vital signs such as ECG, blood pressure, oxygen saturation, etc., in addition, they have to undertake life care such as feeding, nasal feeding, washing hair, cleaning urine and so on, and are often exhausted at the end of the day.

Lu Li, nurse in intensive care unit of Wuhan Jinyintan Hospital:After all, this is an infectious disease. Although we are wearing layers of protective clothing, it can protect us to a certain extent, but because it is closed inside the protective clothing, it will also affect our hearing, smell and sensitivity. In case we are not careful, we may be pricked by needles, contaminated by blood and body fluids, and then when we suck sputum or do other operations, there may be droplets splashing on our faces, which is actually quite dangerous.

On January 23rd, Wu Wenjuan, director of the intensive care unit, suffered from headache and fatigue due to staying up late and working hard. CT showed that there was a ground glass image in his lungs, and he was isolated and hospitalized. Although fully prepared for the virus infection, when I heard that Director Wu Wenjuan was suspected to be infected, all the people in the department inevitably experienced emotional fluctuations.

Ma Dan, nurse in intensive care unit of Wuhan Jinyintan Hospital:What if I get infected? Then my dad said, people always have to do something meaningful in this life, and when you look back when you are old, you will feel that you won’t have any regrets. He said that you should leave things at home alone, and then work hard and work with peace of mind.

All the medical staff silently withstood the pressure, and Ma Dan not only returned to his post, but also submitted an application for joining the Party.

Ma Dan, nurse in intensive care unit of Wuhan Jinyintan Hospital:If we don’t stick to our posts, then no one can do what we do, and no one will stick to it. We should move forward unswervingly.

Fortunately, after treatment, Director Wu Wenjuan quickly returned to work.

Author | Netscape Internet Editorial Department

　"Love Story of Yilan is really so good to cry!"

"Cry while watching, and give me the whole defense directly in the middle of the night …"

It’s hard to imagine that this is the audience’s evaluation of a comedy movie.More and more viewers went to the comment area to take photos of crying and watch "crying noisily". Some people cried nose bubbles, others cried their faces deformed, and a large number of "tap water" spontaneously went crazy on the Internet.

What is even more unimaginable is that,On April 27th, "Yilan Love Story", which was broadcasted by Tencent Video alone, was able to soar by 350% in a single day after it was launched for 10 days, and returned to the top of Tencent’s video hot search list. On the 11th day of its launch, the single-day box office reached the highest value of 1.268 million, far exceeding its initial box office, and it topped the list of movies hot search NO.1 for five consecutive days.At present, the box office of the film has exceeded 10 million, ranking second in the online movie box office list in April.

Box office curve of Yilan love story

You know, for most online movies, the box office in the first week can account for 80% of the total box office, and then the box office will plummet and become less and less. But the Love Story of Yilan is obviously an exception.

It is rare to get out of the long tail rising box office curve by "tap water" after 10 days on the line. Only a handful of movies, such as The Return of the Great Sage, Dying to Survive and Nobody, are unique in online movies. Such cases deserve our further discussion and study.

On May 17th, NetVision Internet × Ruyu Culture jointly hosted an online sharing meeting with the theme of "How to achieve box office counterattack in Yilan Love Story", and we invited.Zhang Yuntian, co-founder of Zhisheng, chief producer of Yilan Love Story, CEO of Ruyu Culture, and Qiu Heng, chief marketing officer of Yilan Love Story.From the perspectives of industry, content, data and marketing, we talked about the content playing and marketing experience behind the box office counterattack of Yilan Love Story. Such experience may bring more enlightenment to the industry.

Content: realism+comedy, inciting social topics and emotional fulcrums

"Laugh and cry …" This is the most authentic and common viewing experience of "Love Story of Yilan" on the Internet, and "crying" seems to be more violent than "laughing". This is extremely abnormal for comedies that always take humor as the first element.

But it is this "abnormality" that has created the counterattack of the box office of Yilan Love Story.In Zhang Yuntian’s view, there may be three main reasons for the counterattack: First, emotional resonance; Second, it has certain social topicality; The third is the interaction between on-site and off-site marketing.

Zhang Yuntian, co-founder of Zhisheng and chief producer of Yilan Love Story

"Everyone has a first love. Are you still in touch with your first love?" "Have you ever made a mistake? Have you ever regretted it?" "If you can choose your life again, will you continue to go wrong?" "Are you cherishing the person in front of you?" Life is always full of regrets, and similar questions are believed to have been asked by everyone. "It’s just that we used movies to incite that emotion and poke the softest part of everyone’s heart." Zhang Yuntian said this.

The Love Story of Yilan is adapted from the national music IP of the same name., tells the story of a business crocodile who accidentally crossed into a parallel world, returned to a small town to live an ordinary life with his first love, and had a series of funny love stories. There are not only thoughts about wealth and love, but also discussions about family education, dreams and pursuits of that year and a new understanding of happiness.

It is equivalent to that "Love Story of Yilan" has already planted seeds in the topical and emotional direction at the beginning of its creation. Once this seed is fermented, everyone will watch the Love Story of Yilan, not just the movie, but their own inner regrets.

But what is even more rare is that the Love Story of Yilan selects the core theme of realism and the most grounded expression.

Zhang Yuntian revealed a trick of internet film creation. "If you want to express something and let everyone have a aftertaste after watching the movie, then keep the core and make the way of presentation as grounded as possible, which is funny and memorable. It is not far from success."

In fact, as a hot comedy brand in the online market in recent years, Zhisheng United has produced many explosive comedies, and most of them discuss social topics and are also related to emotions. For example, My Gentle Dad discusses the affection between father and daughter, Let me have fun discusses middle-aged marriage, and Love Story of Yilan discusses the love of middle-aged men. The next upcoming "Warm Smile" is campus+comedy, which discusses the relationship between teachers and students."We will express the most common emotional elements in the most humorous and grounded way."

If "strong stimulation" is the standard for a film to pass in entertainment, then "strong empathy" is the key to reflect the reality and impress the audience. The Love Story of Yilan has undoubtedly been done.

It takes almost a week for a film to rely on word-of-mouth counterattack and tap water to discuss and share. Judging from the box office curve of Love Story of Yilan, the time node of box office counterattack coincides with the period of word-of-mouth fermentation.

Perhaps a good comedy is just like this, and it can always incite a certain social mood. Affection, friendship, love, happiness, sadness or love for the country, like Dying to Survive and Hi, Mom, also take comedy as the table, realism as the center, and also move people with emotion, making the audience "laugh first and then cry" and willing to spare no effort to "Amway".

Qiu Heng, as the general manager of marketing, also said, "This film has become a carrier of’ crying’ social emotions. In the context of the epidemic, it has touched some emotional points of everyone. Whether it is a cinema or an online movie, there has been no movie that can make people cry for a long time. "

Marketing: from "tap water" to "strong interaction" to arouse the audience’s response

At the sharing meeting, Qiu Heng, as the general manager of marketing, shared several sets of interesting data:

1. There were 25,000+comments in the "Love Story of Yilan" station, exceeding 99% of online movies released by Tencent;

2. The effective broadcast ratio of "Yilan Love Story" by Tencent has soared from about 6% in the first three days to 15% in the box office counterattack, exceeding 99% of online movies released by Tencent;

3. The first vibrato video about "Yilan’s love story is so crying": 70,000 likes, 90,000 forwards and 40,000 comments, and "Sanlian" accounts for a very high proportion.

Qiu Heng, CEO of Entertainment Culture and head of marketing of Yilan Love Story.

Obviously,"Love Story of Yilan" is to attract "tap water" through word of mouth, form "strong interaction", promote high transformation, and finally feed back to the box office in the station.

After the launch of "Love Story of Yilan", there was a lot of crying in the comment area, and all kinds of crying photos were overwhelming, just like invisible hooks, simple and direct, but full of interest, which inherited the audience’s love for the film and even established some emotional connection with netizens, which triggered the spontaneous spread of social media and users, and further deepened the user’s impression of the film in the spread, and finally became a distinctive symbol.

These "crying in the sun" are logical and seemingly accidental, but in fact, the promotion and guidance of "marketing" behind it is equally indispensable. From the marketing link of the Love Story of Yilan, we can also see the whole process of the film’s counterattack.

At the beginning of the film’s launch, the main direction of marketing was to attract people with IP, win with laughter, and move people with emotion. After all, the songs of "Yilan Love Story" are very popular, with a broad audience base and national goodwill. The film itself outputs comedy tonality and fantasy colors, which are also very attractive.

"At about 11: 00 p.m. on the seventh day of the film’s launch, we monitored that there were a lot of hot photos of" Yilan Love Story "crying in the comment area on Tik Tok, so we took out the emotional point of’ best crying’ and did a lot of marketing actions with Tencent video to maximize the topic and emotional point.Qiu Heng said.

Perhaps this is the sensitivity of a professional marketing company, that is, to make appropriate adjustments to the marketing rhythm at any time according to the actual situation, and finally find the most suitable point for amplification, so as to revitalize the whole marketing and achieve the effect of maximizing marketing under the limited resources.

At the sharing meeting,Qiu Heng emphasized, "We have always had the idea that no matter how good the marketing is, it is just icing on the cake, which is particularly obvious in the Love Story of Yilan. It should be that we thank the film for its good reputation and give us the opportunity to play marketing."In Qiu Heng’s view, the box office may be supplemented by marketing, and the traffic can be accurately obtained through channels, but the audience’s recognition of the film is the foundation for the box office to counterattack.

So when it comes to marketing, Qiu Heng said it lightly, but we noticed that,Before and after discovering the emotional point of "crying", a large number of targeted marketing work has been quickly paved and followed up.For example, the maintenance of crying comments in the comment area, the follow-up of official shaking and crying video, the crying in the Zhou Yunpeng comment area, the crying in the Weibo diffusion comment area, the flop in the Zhou Yunpeng airborne comment area, the release of Zhou Yunpeng’s one-second crying video, the crying of real people, the follow-up fermentation of entertainment queen, and the second breaking of defense with unexposed ending, etc., are all hot waves after waves.

"In fact, at that time, we tried to follow up’ Good Cry’ for emotional marketing on the whole platform. For example, Aauto Quicker, Xiaohongshu, Weibo, bilibili, Hupu, etc. all made corresponding launches. We found that Aauto Quicker’s early publicity and solicitation effect was very good. Tik Tok, Weibo and Xiaohongshu, including soul, surprised us in the later emotional fermentation, and then we targeted it on a platform that could arouse more extensive interaction among netizens. Qiu Heng revealed.

In fact, not only the film side and the marketing side, but also the in-station recommendation of the video platform is rapidly following up.Love Story of Yilan was originally an S-level project, but in fact the resources given by the platform are S+ level.After all, the video platform is also willing to give more opportunities for interactive films with high conversion rate.

Through the marketing track of Love Story of Yilan, we can see that the ability of professional marketing companies to grasp hot spots is very important for the adaptability of marketing rhythm and direction, and innovative marketing strategies and more vivid interactive ways are obviously more efficient and dominant than traditional marketing.

From the whole marketing process, the workload of the project "Love Story of Yilan" is 1.5 times or even more than that of other online movie projects such as entertainment culture. There are as many as 25 posters and new media pictures, and the marketing strategy from funny to crying has been adjusted in time. But in the end, it’s all worth it.

Through the slow and steady marketing strategy at the initial stage of its launch, Yilan Love Story took the lead in establishing emotional links with users in Tencent’s video core circle, making them the first users of topic fermentation, and then expanding their openings through all-platform marketing, thus realizing the massive user coverage of the film audience and further expanding the audience circle. By amplifying the emotional point of "crying" and vivid and flexible interaction, Yilan Love Story experienced circle explosion, spread to more people, and effectively guided the hot search in the long video platform.This is not only an extension of the vitality of the film, but also effectively expands the marketing gameplay of online movies.

This set of combination punches comes down,The Love Story of Yilan is not only a one-way "drainage" or "indoctrination", but also an effective guidance to stimulate the two-way interaction between the plot and the audience and form a strong "echo" from the audience.. The crying photos in the comment area are the best proof of the audience’s "echo".This echo from the audience has caused a wide range of spontaneous communication, making the whole marketing more efficient and lasting.

When a movie, even the photos printed by netizens in the comment area, can become an expression pack and is spontaneously spread by netizens, it is not difficult to understand that this work can be countered at the box office.

Online movies enter the "word of mouth era"

In recent months, the "Northeast Element", as a widely accepted regional culture, began to rise in the field of online movies, including the counterattack of "Yilan Love Story", so that many people feel that the "spring" of Northeast comedy has come.

However, Zhang Yuntian did not recognize this."I don’t think it should be said that the spring of comedy in Northeast China has come, but in the big environment, ordinary people need to release their emotions. Good comedies will always be there, and there are many good themes waiting for everyone to explore. Spring has always been there."

Indeed,The spring of good content has always been there, including comedy.The reason why Love Story of Yilan was able to counterattack at the box office was not only because it was a northeast comedy and used northeast actors, but also because of its refined and differentiated content strategy and realistic expression that could incite the audience’s emotions, coupled with accurate and efficient marketing methods, content and marketing interlocking, which created the box office counterattack of Love Story of Yilan.

The unique long-term return cycle of online movies for half a year determines that the content side can constantly tap the long tail of the content, and after the hot broadcast period, it will usher in the second spring or even the third spring of return. But the reality is,Cases like Love Story of Yilan are still very rare.

"Online movies have relatively limited investment in marketing and are not allowed to pull the cycle too long. However, with the implementation of quality improvement and quantity reduction and the new accounting model, I believe that the case of full-cycle marketing will gradually emerge and the life cycle of the film will be further extended. " At the same time, Qiu Heng emphasized that "if a movie wants to achieve a long tail counterattack, marketing is only a means to expand its mouth, and word of mouth is the most critical variable in box office counterattack."

With the development of online movies, a series of actions such as users’ cognition, on-demand, experience and evaluation of online movies are the complete process of trading. No matter which link or level, it is inseparable from the guidance and assistance of marketing, but it needs the foundation of good content.If people’s attention to online movies in the past few years still stays in concept discussion, genre concern and visual wonders, then the box office counterattack of Yilan Love Story seems to indicate that online movies have entered a "word-of-mouth era" and entered a new era in which they can express reality, explore emotions and present value.

Throughout the sharing session, both Zhang Yuntian, as the chief producer, and Qiu Heng, as the chief marketing officer, repeatedly emphasized one word-"emotion".

In the view of NetVision Internet,This is also the greater significance of "Love Story of Yilan", that is, in the past, only the cinema screen could bear huge social emotions. Through "Love Story of Yilan", we found that online movies can also bear social emotions and mainstream values, and become the carrier for the broad masses to release their emotions, even if it is only a part. This itself is the embodiment of the progress of online movies.

Click here to view.→ Online sharing meeting and dialogue record of how the box office of Yilan Love Story counterattacked.

·

National Development and Investment Group Co., Ltd. (hereinafter referred to as SDIC) vigorously promotes the construction of the equity director system, and makes great efforts to improve the system, build a good team and strengthen support, and strive to promote the board of directors of subsidiaries to play a good role in business decision-making and realize the high-quality development of enterprises.

Strengthening top-level design and consolidating the foundation of equity director system

Clarify the reform ideas. Based on the requirements of perfecting the modern enterprise system with China characteristics, combined with the actual management and control of state-owned capital investment companies, this paper explores the overall thinking and implementation path of the "11133" equity director system reform. That is to build a perfect management system of equity directors, build a team of full-time and part-time equity directors with good professional quality, strong decision-making ability and high comprehensive quality, establish a coordinated, professional and efficient support and guarantee mechanism for equity directors to perform their duties, promote the transformation of equity directors to specialization, professionalism and marketization, and be a good proponent of decision-making suggestions, a transmitter of major shareholders’ intentions and a promoter of enterprise development.

Improve the institutional system. According to the structure of "basic system+special system+work guidelines", a management system of equity directors is formed, which takes the Interim Measures for the Management of Equity Directors as the basic specification, the Interim Measures for the Management of Proposals and the Detailed Rules for the Work of Equity Directors as the procedural specification, and takes the Legal Guidelines for Performing Duties, the Compilation of Laws and Regulations for Performing Duties, the List of Legal Rights and Obligations and the Guidelines for Performing Duties as the operational guidance, so as to realize the selection and performance of personnel.

Pay close attention to system implementation. Establish a closed-loop mechanism of "evaluation-feedback-rectification" to ensure the implementation of the system. From the group headquarters, equity directors, subsidiaries and other three dimensions, the evaluation factor tables are compiled respectively. Through consulting the ledger, interviewing one by one, questionnaire survey, discussion and exchange, etc., the implementation of the relevant system of equity directors management in subsidiaries is evaluated regularly, so as to fully understand the performance guarantee of equity directors in subsidiaries, find out the existing problems, and ensure the implementation of the system in place and continuously improve the service level of equity directors’ performance guarantee through feedback notification and supervision and rectification.

Focus on perfecting the mechanism and strengthening the construction of the team of equity directors

Continuously optimize the structure. Adhere to the selection of the best, in accordance with the principles of matching the best, penetrating the post, matching people and posts, being active and steady, based on the functional orientation and business characteristics of state-owned capital investment companies, adhere to the coexistence of full-time and part-time jobs, and gradually form a pattern of full-time as the mainstay and part-time as the supplement. Appropriately increase the number of young, high-quality and compound full-time equity directors, enrich the team of full-time equity directors, reverse the traditional impression that full-time equity directors are old and second-line, and promote the full play of full-time equity directors. Up to now, there are 43 equity directors in the headquarters, including 12 full-time equity directors and 31 part-time equity directors, who are generally transferred from the director-level leaders of the headquarters department or the chairman and general manager of subsidiaries. The average age of full-time equity directors is 54, and the youngest is 45.

Insist on selecting the best and matching the strong. According to the board structure of subsidiaries and the allocation of directors’ seats, and in combination with the actual situation of subsidiaries, the "Selection Scheme for Full-time Equity Directors of the Company in 2021-2022" was formulated to clarify the requirements for the allocation of equity directors. According to their biographical background, equity directors are divided into two categories: business management and professional management. The business management category refers to those who are familiar with and have experience in enterprise operation, while the professional management category mainly refers to those who have experience in strategic investment, operation management, financial auditing, risk compliance and other fields (such as manpower, the party and the masses). On the basis of clarifying the allocation principle of "at least one full-time equity director for each subsidiary", the reform, development and business management needs of subsidiaries are comprehensively considered. In order to give full play to the supporting and empowering role of the headquarters of state-owned capital investment companies, investment enterprises that have strategic support or significant profit contribution to the development of the group are managed as important investment enterprises, and "list management" and dynamic adjustment are implemented. On the premise that the relationship between enterprise equity and management remains unchanged, the headquarters appoints not less than one-third of the directors.

Innovative performance training. In order to improve the performance ability of equity directors, this paper systematically sorts out the eight key qualities that equity directors should possess, and constructs a general competency model composed of four key qualities: cooperative communication, compliance and responsibility, analysis and judgment, and strategic decision-making, and a professional competency model composed of four key qualities: financial analysis, risk control, investment ability and supervision. On this basis, we should adhere to both "going out" and "bringing in", pay equal attention to professional knowledge and practical experience, and synchronize market practices and management requirements, and innovatively design a training course system for improving the performance ability of equity directors, which consists of two modules: theoretical study and performance practice. Theoretical learning modules include professional courses such as strategic development, financial management, risk control, investment merger and acquisition, personnel management, and governance control courses such as corporate governance and state-owned enterprise reform; The practice module of duty performance includes special learning courses such as industry frontier and company system, and experience exchange courses such as directors’ duty performance. Set up a discussion and exchange platform "Directors’ Exchange" for equity directors, organize "face-to-face" discussion and "close communication" between equity directors and outstanding peers outside the group, such as Central Huijin Company, by means of irregular seminars, theme training and internal and external exchanges, and exchange professional experience closely around practical issues, so as to achieve the expected effect of learning from experience, broadening horizons and inspiring ideas, and effectively improve the performance ability of equity directors.

Strengthen the performance of duties. On the basis of clarifying the rights and responsibilities of equity directors, we will explore the "2+2+1" working mechanism that runs through the decision-making process to further standardize the rights and responsibilities of equity directors. Establish two mechanisms: communication and coordination between the leaders before decision-making and regular meetings of equity directors, with full-time equity directors as the leaders to do internal communication, and organize equity directors to understand the company’s requirements, exchange their performance experiences and study major issues through regular meetings. Improve the two mechanisms of full-time equity directors’ participation and investigation in decision-making, clarify the requirements of participation scope, quantity and quality of investigation reports, and promote full-time equity directors to understand the enterprise situation in a timely and in-depth manner. Improve the reporting mechanism after decision-making, clarify the submission process and specific requirements of special reports, research reports, research reports and debriefing reports, smooth reporting channels, and protect the company’s right to know.

Strengthen incentives and constraints. Improve the assessment indicators of full-time equity directors, refine the performance tasks of full-time equity directors into assessment contents, expand the assessment subjects, optimize the assessment weights, and highlight performance orientation. The assessment subjects include the relevant leaders of the party group (with a weight of 20%), the centralized management department of equity directors (with a weight of 15%), the human resources department and other five related departments (with a weight of 15%), the board members of the subsidiaries (with a weight of 30%), the members of the board of supervisors (with a weight of 10%) and the members of the management team (with a weight of 10%). Adhere to tolerance and correction at the same time, set up a fault-tolerant mechanism, clarify the circumstances of lighter, mitigated or exempted treatment while strictly investigating the responsibility, and create a good environment for equity directors to actively perform their duties.

Highlight system linkage and strengthen the performance guarantee of equity directors

Standardize the management of bills. Prepare the reference list and proposal document template for consideration by the board of directors of subsidiary enterprises, and promote the standardization of proposal management of subsidiary enterprises. Through the pilot of state-owned capital investment companies, we will vigorously promote the classification and authorization of "one enterprise and one policy" and clarify the boundaries of powers and responsibilities between parent and subsidiary companies. On this basis, further standardize the motion management process of the board of directors of subsidiaries. Divide the motions of the board of directors of subsidiaries into major issues and general issues. For major issues (that is, the matters involved in the motions need to be reported to the headquarters for decision-making), embed full-time equity directors into the company’s OA approval process. While ensuring the company’s decision-making power on major issues, the full-time equity directors are guaranteed to express their independent opinions in the company’s approval process, and the full-time equity directors are fully mobilized to perform their duties. The full-time equity directors participate in the voting according to the final decision of the headquarters. For the general matters proposal (that is, the matters involved in the proposal authorize the subsidiary enterprises to make decisions), the professional role of full-time equity directors should be given full play, and they should make decisions independently and be responsible for themselves, thus shortening the decision-making chain and improving the decision-making efficiency.

Strengthen support and guarantee. To achieve "three clarifications", that is, to clarify the responsibilities of the relevant functional departments of the company to provide professional support, to provide a path for equity directors to seek professional support, and to carry out timely publicity training for important systems or major special actions that need to be implemented by equity directors in performing their duties; Clarify the scope, requirements and specific processes of information sharing between companies and subsidiaries to equity directors, and share information on the operation and management of subsidiaries with equity directors through e-mail and opening information system accounts, so as to fully protect equity directors’ right to know; It is clear that the subsidiaries submit the important meeting plan of this year to the equity directors in the first quarter of each year, assist the full-time equity directors to formulate the annual research plan, designate special departments and personnel to provide service guarantee for the equity directors to perform their duties, timely implement the work requirements put forward by the equity directors, and do a thorough, detailed and practical job of supporting and ensuring the performance of the equity directors.

Facilitate the performance of duties. The information system for the management of equity directors is developed, which includes six modules: duty management, training management, investigation management, report management, board attendance management and professional support. It comprehensively covers management services such as duty performance, attendance, training, investigation, reports, proposals and professional support of equity directors, and realizes timely updating of duty performance information, checking duty performance data at any time and online handling of duty performance matters, thus promoting the information management of the whole process of duty performance of equity directors. In order to make it easier for equity directors, especially newly-appointed equity directors, to quickly understand and master the management requirements of the company and enter the state of performing their duties as soon as possible, the Guide for Equity Directors’ Performance of Duties was compiled, and at the same time, the relevant system documents and auxiliary materials for equity directors’ performance of duties were summarized and formed, making it convenient for equity directors to refer to and use at any time, realizing "one box in hand and performing their duties without worry", which greatly facilitated the effective work of equity directors.

[Editor: Wang Zhanchao]

Zhan Wen (sixth from left) is with children in Nayong County, Bijie City, Guizhou Province. Image source: South+Client

　　"Principal, mom, when I grow up, I want to be an excellent Communist party member like you." On the evening of July 1st, Zhan Wen, principal of Chebei Primary School in Tianhe District, Guangzhou and lifelong honorary principal of Nayong Tianhe Experimental School in Bijie City, Guizhou Province, received the news of Zhang Ping, a student of Nayong, and she immediately replied, "Baby, I am so proud of you!"

　　"Principal’s mother" is the nickname for Zhan Wen by Nayong students. In May 2018, Zhan Wen was selected to teach in Nayong, during which she took the initiative to apply for extending the teaching time from three months to three years. A few days ago, Zhan Wen was awarded the outstanding Communist party member of Guangdong Province.

　　"After retirement, I want to go back to Nayong Tianhe Experimental School and build the school better." Zhan Wen said that she wants to bring more love to Nayong so that children can get a better education.

　　From "female security guard" to "principal and mother"

　　On May 17, 2018, Zhan Wen embarked on a journey of teaching and arrived at the No.1 Primary School in Nayong County. Looking at crowded classrooms and timid children, Zhan Wen has mixed feelings-how to improve the hardware? How to close the distance with children?

　　Zhan Wen learned that many children are left-behind children and are more introverted. She offered to go to the school first, hoping to get familiar with the children as soon as possible. At 7: 30 every morning, Zhan Wen appeared at the school gate on time and gave a high-five hug to the students who arrived at school. "Hello, good morning!" "

　　A child said that there was an enthusiastic "female security guard" at the school. In the louder and louder greetings, the children became more and more sunny. They lined up with high-fives and took the initiative to say hello.

　　On one occasion, Zhan Wen couldn’t get to school on time because of physical discomfort. Later, a classmate put a letter into her hand, which contained such a sentence: "I have a good teacher, don’t hurt her in time!" " Zhan Wen’s eyes are wet when reading the letter.

　　Later, the local government introduced various resources to participate in the assistance work, and the appearance of the first primary school in Nayong County changed greatly soon. The school built three new playgrounds, and the number of students in each class was controlled within 55.

　　Zhan Wen made teaching AIDS, taught children to draw mind maps, write math diary, and make mathematical manuscripts, which made abstract knowledge concrete, and children became more and more interested in mathematics. Zhan Wen has gradually become the "principal and mother" of children. After the expiration of the three-month teaching period, Zhan Wen applied to extend the teaching time.

　　Let more teachers and children "dare to dream"

　　Returning to Nayong again, Zhan Wen’s role has also changed from the vice president of Nayong County No.1 Primary School to the member of the party group and deputy director of Nayong County Education Science and Technology Bureau. "Poverty alleviation first helps wisdom." After taking up his new post, Zhan Wen spent more than a year traveling around more than 500 schools in Nayong County, discussing the school-running concept and orientation with the principal, and recording the needs of the school.

　　She built nine "dream classrooms" worth 1.8 million yuan for Nayong, so that more teachers and children have the confidence to "dare to dream". She connected caring people from all walks of life and won various material donations for dozens of weak schools in Nayong County.

　　"In addition to the improvement of hardware, it is more important to improve the level of local teachers and improve the soft power of education." Zhan Wen said that, therefore, she organized 56 trainings such as "Spark Plan" and "Positive Education", and trained more than 9,000 teachers to help teachers broaden their horizons.

　　In 2019, Tianhe District invested 42.5 million yuan to build Nayong Tianhe Experimental School. In December of the same year, Zhan Wen served as the first principal of Nayong Tianhe Experimental School, and took on the heavy responsibility of education for 1,600 students who moved out of poverty. Zhan Wen first contacted a number of enterprises to donate equipment and materials for the school, and won a love donation of more than 2 million yuan.

　　In order to expand the coverage of quality education resources, Zhan Wen took Nayong Tianhe Experimental School as the base, and set up seven schools and a kindergarten in Nayong County, including the No.1 Primary School, into a "7+1 pigeon blossom" learning community with resource sharing, professional mutual promotion and group development.

　　After three years of teaching, Zhan Wen passed on the love from Guangzhou to the children in Nayong, leaving Nayong with a model school for ex situ poverty alleviation and relocation, 118 principals trained by Zhan Wenming’s principal pilot studio, a group of teachers with dreams, and the enterprising spirit and hard work of teachers in party member, Guangzhou.

Perhaps the most impressive thing in Marvel Comics’s Iron Man movies is not Tony Stark’s cool Iron Man armor, but his artificial intelligence housekeeper-Jarvis.

In the film, "Jarvis" can be described as an AI housekeeper who helps Tony manage his super high-tech mansion.

Tony only needs to give an order by voice, and Jarvis can complete operations from opening the door and turning off the lights to booking a hotel to buy things, and even help Tony solve scientific problems.

Eleven years ago, in 2008, the first film of Iron Man was released. In the same year, the iPhone 3G was released, and people’s legs in the era of mobile Internet were just raised. When the Bluetooth headset was still a high-end gadget, Jarvis, a powerful artificial intelligence housekeeper, inevitably gave people a very sci-fi feeling.

At that time, I was wondering if I could have the opportunity to experience this powerful and caring AI assistant in my life. Considering the technical level at that time, I couldn’t help feeling that this was a "lifetime" flag.

Now more than ten years have passed, and the tide of mobile internet has completely changed people’s lives. True wireless Bluetooth headsets have also become a "street commodity" for everyone, and AI and loT have also become nouns that people talk about every day.

The kind of artificial intelligence housekeeper shown in the first part of Iron Man has also become not far away from us. In recent years, the concept of smart home has become more and more popular, and more and more related smart home solutions have become mature. I also began to think about buying some smart homes for my family. The first thing is of course to buy a smart speaker as the control center.

Smart speaker is the control center of smart home.

As we approach double 11, it’s natural to take a look at the discounts on smart speakers of major brands. Open the Tmall APP, the global carnival venue, and search for "smart speakers" to find that the Tmall Elf series products that I have been paying attention to before have great preferential strength during my stay in double 11.

At present, the common smart home solutions include Tmall Elf, Xiaomi Xiaoai and Apple Homekit. The first thing I excluded was Apple’s Homekit. Homekit’s smart home products are not only expensive but also extremely rare, and are rarely used in China. Secondly, Xiao Ai is excluded. Although Xiaomi’s smart home system is relatively perfect, Xiao Ai’s intelligence is shameful and there are many restrictions, which gives people the feeling that they are using a simple language remote control instead of a warm and intimate artificial intelligence housekeeper. Moreover, Xiao Ai’s smart home appliances are mainly Xiaomi eco-chain products, and they do not support mainstream first-line home appliance brands.

Homekit products are more expensive.

To be honest, the reason for choosing Tmall Elf is mainly the price. The price of Tmall Elf after double 11 discount is really very cheap, and some products also support the interest-free flower buds, which is also very intimate for people like me. Of course, the reason for choosing Tmall Elf is not only because of the low price, but also because of the rich smart home ecology of Tmall Elf.

Tmall elf AI alliance

Buying a smart home means buying an ecology, because from the moment you buy the first device, you have chosen this ecology. In the later period, you can only buy home appliances in this ecology, so it is very important to choose a good smart home ecology. The smart home ecology of Tmall Elf is officially called "Tmall Elf AI Alliance" by Tmall. One big difference from some manufacturers is that Tmall Elf is an open smart home ecology, except for Tmall’s own brand smart home. Many first-line big-name home appliances support Tmall Elf. At present, Tmall Elf can connect more than 40 categories, more than 600 brands and more than 2,100 models of smart devices, covering more than 70% of smart devices. .

Tmall Elf can connect more than 2,100 smart devices.

Unlike some smart speakers that act as "language remote controllers", Tmall Elf is very powerful in intelligence. In addition to the basic functions such as controlling the home to switch on and off some lights, commanding the sweeper, remotely controlling the air conditioner, inquiring about common information, alarm clock, etc., Tmall Elf can also achieve advanced skills such as taking the initiative to greet, playing voice games and accompanying children to read books.

Combined with Alibaba’s powerful e-commerce ecology, Tmall Elf can even charge phone bills, shop and even order food under voice, and truly become a qualified "intimate housekeeper".

Although the smart speaker is now more responsible for the task of smart home control center, its main business is still as a speaker. As an AI housekeeper, Tmall Elf is also a qualified speaker. Even if the current price of Tmall Elf series is less than 100 yuan, the sound quality has not been ignored.

The sound system of Tmall Elf Sugar Cube R supports DTS technology certification, and has a high-specification full-frequency NdFeB speaker unit, which has ultra-wide frequency response and ultra-low unparalleled low distortion. With a passive bass unit, the low frequency is more impactful. Equipped with DTS sound quality through professional tuning of golden ears, making the sound effect achieve the best effect.

As one of the largest audio content platforms in Chinese, Tmall Elf has the first tens of millions of its own music copyright library in the field of intelligent hardware, and directly signed cooperation agreements with many well-known copyright parties/key IP content to meet the content needs of different users. To give a simple example, for example, if you want to listen to a song, other smart speakers may not be able to play this song because of copyright issues, and the probability of this happening in Tmall Elf is extremely low.

Tmall Elf Sugar R Smart Speaker

Double 11 Tmall got the price: 79 yuan

Tmall Elf Sugar R is a smart speaker with high cost performance for Tmall Elf. You can experience the rich Tmall Elf ecology at a price of less than 100 yuan. The original price of Tmall Elf Sugar R is 199 yuan on weekdays, and the special price of double 11 is the same day.79 yuanAt the same time, it supports the 400-50 shopping allowance. Users who complete the order and payment in the first two hours of the same day (0: 00: 00-1: 59: 59 on the 11th) in double 11 have the opportunity to obtain the test drive qualification of Volvo polestar charter wine worth 3,888 yuan (8 in total).

Tmall Elf X1

Double 11 Tmall got the price: 199 yuan.

Tmall Elf X1 is a smart speaker with main performance. In addition to its rich Tmall Elf ecosystem, Tmall Elf X1 is unambiguous in hardware configuration. In addition to the powerful core with quad-core architecture and a 5W6Ω full-range speaker, in order to better pick up sound, Tmall Elf X1 is equipped with six microphones distributed around the top of the fuselage, no matter which direction you are in the speaker, Tmall Elf X1 can pick up your voice commands timely and accurately. The original price of Tmall Elf X1 was 499 yuan, and double 11 went straight to 300 yuan.The hand price is 199 yuanGrab the spot in advance.

At present, Tmall Elf X1 is being sold in the official flagship store of Tmall Elf. Interested friends can purchase it by poking it directly. double 11 went straight to 300 yuan and got a price of 199 yuan.

Tmall jingling QUEEN beauty cosmetics Jing

Double 11 Tmall got the price: 399 yuan.

Tmall Fairy QUEEN Beauty Mirror is a "cross-border" product with artificial intelligence implanted in the cosmetic mirror. It not only has good lighting effect and elegant design, but also has all the functions of AI smart speakers, such as listening to music, controlling home appliances, playing audio books, charging phone bills, shopping, forecasting weather, etc., and can definitely become your intimate housekeeper in daily life.

This 8-inch mirror has 64 lamp beads, forming a complete circular light source, with a brightness of 1100lux, which is consistent with the jewelry counter in mainstream shopping malls. It has set 3 color temperatures and 9 lighting effects. In addition, the Tmall Elf Queen uses the full spectrum and LED light source to restore the true color, so that the light of the Tmall Elf Queen can be kept in a state of not dazzling care, which is better enough to protect the eyesight.

The original price of Tmall Elf QUEEN Beauty Mirror is 699 yuan.Double 11 special price is 449 yuan., you can use 400-50 shopping allowance on the same day, and you only need to get the price.399 yuanCopy the reserve price for the whole year, and you will receive a cosmetic set with the value of 600 yuan if you complete the order and payment 2 hours before the day of double 11 (0: 00: 00-1: 59: 59 on the 11th).

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　 　 　 　 At present, designers like Stella McCatney, who are vegetarian, and brands such as MUJI Muji, which focus on pollution-free images, are vigorously practicing environmental protection in the fashion industry. For fashion consumers who don’t like them, this kind of brand with minimalist design looks a bit out of touch, which makes people feel cold and distant.

　 　 　 　 What kind of environmentally friendly fashion do you prefer to buy?

　 　 　 　 This spring, H&M released a new season’s limited series of environmental conscious actions-this is not a big news. Many people once took a bag of old clothes to H&M’s store, threw them into their white recycling bins, and then exchanged them for a "encouragement" discount coupon, or "accidentally" bought several clothes with green labels at H&M-the reason why this series attracted people’s attention was that. Zhou Xun, Wang Luodan and Eileen were all photographed wearing them to attend activities or even walk the red carpet. They looked very different from the previous "plain-faced" environmentally-friendly fashions. In addition, they were limited series, and many "stars with the same style" were sold out on the day of listing. In fact, the red carpet dress has always been synonymous with "no environmental protection". Those gorgeous and luxurious evening dresses usually exist only for a stunning appearance, and the possibility of being repeatedly worn is almost zero. Fashionable women other than stars will also find that once they wear those party dresses in their closets on major occasions, they will basically be put in the cold. It is imperative for H&M to classify this kind of "disposable" fashion as "environmental conscious action".

　 　 　 　 Prior to this, the well-known environmentally-friendly fashions were basically made of natural fiber fabrics, such as cotton, hemp and Tencel. This season, H&M added recycled sequins and beadwork for the first time, which told everyone that environmentally-friendly fashions can also grow secular and lovely. Veronique, the regional sustainable development manager of H&M, told the author that the public has a misunderstanding about environmentally friendly fabrics, thinking that only natural fabrics are environmentally friendly. In fact, things that can be recycled are also true. For example, we started to use recycled polyester fibers to make fluffy skirts last year, like this kind of clothes that need some hardness to support the shape, natural fibers are difficult to do. She also revealed that the brand’s next goal is to gradually dilute the boundary between the "environmental conscious series" and other product lines, and hope to adopt sustainable cotton for clothing in five years, that is to say, any cotton clothing (including jeans) you can buy at H&M at that time will be environmentally friendly fashion. I’m afraid that only brands like H&M can say such a big talk, and Swedish enterprises are indeed in the forefront of the world in environmental protection. Mary Turk, the clothing director of Stadsmission Stockholm, one of the largest second-hand chain retail stores in Stockholm, once expressed her wish to the media: "The so-called sustainable fashion should become a natural and ordinary part of life. When we no longer emphasize this concept, when it is truly integrated into our lives, it is truly recognized. "

　　　　　　　　Who should pay for environmental fashion?

　　　　　　　　In China, when it comes to environmental protection fashion, the most easily associated brand should be "useless". The founder Ma can promote coarse clothes made of cotton and linen and low-carbon handicrafts from the people with an image similar to that of an ascetic, and advocate "luxury poverty". What is somewhat incompatible with the "useless" simple, natural and original ecological style is its high price. Although it claims to be not a commercial brand, but a "non-profit organization dedicated to the protection of tradition and innovation of traditional folk handicrafts", it makes people wonder whether it intends to persuade everyone to make money to support a "sustainable" brand. Why should buying fashion be equated with doing charity? MUJI, who also advocates high-quality simple living, is obviously much more close to the people in terms of price. Consumers are keen to buy its products, not to show off how rich or tasteful they are (MUJI insisted on not marking the brand LOGO on the products from the beginning), but to figure out its humanized design and soft and comfortable texture, especially cotton and linen products. MUJI claims that he will go to the farm in person to communicate with the producers and use the safe and healthy cotton cultivated in the soil without pesticides and chemical fertilizers for more than three years, but it will not increase the price of the products. As one of the earliest brands that started to use organic cotton, MUJI started with baby products, and then went to underwear. Since 2010, it has been fully promoted to all product lines, and consumers may not know these things unless they ask the shop assistants or land in official website.Because MUJI did not pass on these organic cotton from India, Turkey and Tanzania as extra costs to consumers.

　　　　　　　　It is even more impossible for brands like H&M to use eco-fashion as a marketing gimmick to raise the price (their eco-conscious action series is priced the same as other series), because their consumers are particularly sensitive to the price. Then, how are these increased costs from recycling old clothes, recycling materials, treating polluted water, and researching and developing environmental protection materials digested? Julian, the sustainable supply chain manager of H&M, said that as pioneers of cheap and fast fashion brands, they always know how to control costs. Although the income and expenditure are not balanced at present, environmental protection is a must, so they can only find ways to make environmental protection less boring. The more people are willing to consume environmental fashion in the future, the more motivated they will be to increase investment and drive the whole industry to become sustainable.