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Not long ago, Mr. Chen saw a novel thing on the Discovery Channel: Americans put a blocking bed at the end of some airport runways, which actually prevented planes from rushing off the runways. On the TV screen, the materials paved at the end of the runway successfully prevented a Boeing passenger plane from rushing out of the runway, which protected the plane and ensured the safety of passengers.

The technology presented in the picture is called Engineering Material Arresting System (EMAS), which has long been monopolized by foreign companies. On July 12th, 2012, EMAS, developed by China Civil Aviation Science and Technology Research Institute and with completely independent intellectual property rights, officially passed the qualification examination of Civil Aviation Administration of China and was approved for engineering application. This is an important progress made by China Civil Aviation in the research and development of major systems related to flight safety, and it is also the second EMAS in the world to be approved by government civil aviation authorities. The achievement of this achievement will greatly reduce the cost of installing the system in airports, thus promoting the effective improvement of safety and security capabilities of many plateau airports and airports with special terrain in China.

How to stop the plane from running off the runway?

With the rapid development of the world’s civil aviation industry, the number of take-off and landing flights has increased significantly, and the number of aircraft rushing off the runway has shown an upward trend. How to avoid serious accidents after the aircraft rushing off the runway has become an important issue for civil aviation safety. In order to solve this problem, as early as the 1960s, the British began to research and develop related technologies to stop planes that ran off the runway, but failed to form products for various reasons. By the 1980s, the Federal Aviation Administration (FAA) and an American company began to jointly develop the EMAS system.

In fact, EMAS is a kind of foam concrete with specific mechanical properties, which is laid on the ground of the runway extension line with a thickness of several tens of centimeters to form an arresting bed. Its width is consistent with the runway, and its length is between tens of meters and more than 100 meters. Once the plane rushes out of the runway, it enters it, and the foam concrete is crushed under the rolling of the wheels, so as to absorb the kinetic energy of the plane, and on the premise of ensuring the safety of the plane and the people on board, the plane will gradually slow down and finally stop in the arresting bed.

In 1990s, FAA approved the design method of EMAS system. In 1996, the first trial laying was carried out at Kennedy Airport in new york, and three planes were successfully stopped. Subsequently, the FAA issued a license for it and promoted it in civil airports in need in the United States. Up to now, 55 sets of EMAS systems have been laid in 35 civil airports in the United States, and 8 planes have been successfully stopped. At the same time, the United States promotes the EMAS system on a global scale. In recent years, the system has been installed at Jiuzhai Huanglong Airport in Sichuan and Songshan Airport in Taiwan.

Can solve the problem of running off the runway.

Sichuan Jiuzhai Huanglong Airport was built by cutting mountains, surrounded by mountains on three sides. Due to the influence of complex terrain and high altitude, pilots often feel that the runway is short during the flight mission of Jiuzhai Huanglong Airport, especially in rainy and snowy weather. Once the plane lands and stops taking off, there will be back spraying, brake failure or rushing off the runway, and the consequences will be unimaginable. Therefore, in 2006, when Jiuzhai Huanglong Airport carried out the second phase expansion project, two sets of EMAS systems were installed at the north and south ends of the runway respectively.

In China, a considerable number of airports are built by cutting mountains, commonly known as "desktop airports". Although these airports have established runway-end safety zones according to the standards, there are often steep slopes or cliffs outside the safety zones. Once the plane rushes out of the runway-end safety zone, the tragedy of plane crash and death will inevitably be staged. In addition, some airports in Linjiang, Linhai and residential areas also have such problems.

With the rapid development of civil aviation in China, the number of flights has increased dramatically. In order to maintain the past safety level, we need updated safety measures. According to the statistics of ICAO, the number of runway accidents in the world ranks first in the statistics of civil aircraft accident types. In recent years, the number of incidents of civil aviation rushing off the runway in China also ranks first in the statistics of serious accident symptoms of civil aircraft. It can be seen that the installation of EMAS system in the airport where the safety zone at the runway end is not long enough can solve the problem of the plane rushing off the runway and obviously improve the safe operation level.

Technical problems of

Before the EMAS developed by the China Academy of Civil Aviation Science and Technology was approved by the Civil Aviation Administration of China, there were no similar products in China. If we want to install it in our airports, we need to face three problems: high product price, long transportation distance and difficult system maintenance.

It is reported that in 2010, Taiwan Songshan Airport plans to lay a set of this system, with a budget as high as NT$ 430 million. Compared with 2006, when the system was laid at Jiuzhai Huanglong Airport in Sichuan, the price has increased significantly. Such a high cost, even if the government gives most subsidies, it is difficult for small and medium-sized airports in China that need to install EMAS system most.

China needs its own EMAS system! In 2010, under the direction of Li Jian, deputy director of the Civil Aviation Administration, the Academy of Aeronautics and Astronautics organized a research and development team headed by its main leaders and attended by dozens of scientific research backbones, and relevant units in the United Nations invested tens of millions of yuan. After more than two years, the technical problems of material production and system design methods have been overcome. In order to effectively verify the performance of the product and the safety of the system, the Institute of Aeronautics and Astronautics designed and built a special test bench, conducted dozens of tests on the process of wheel rolling materials, and obtained a lot of valuable data, and finally established a set of perfect simulation calculation model and design method for the blocking process. The Academy of Aeronautics and Astronautics also specially purchased a Boeing 737 aircraft from Air China. Since the fourth quarter of 2011, it has carried out six large-scale real aircraft verification tests using the second runway of Tianjin Airport. The test results show that the EMAS system developed by the Institute of Aeronautics and Astronautics has an effective blocking effect and can ensure the safety of the aircraft and the crew.

Development prospect of

"For China’s civil aviation, the EMAS project is a brand-new and groundbreaking project, and only the United States has mastered this technology in the world. We don’t have any experience to learn from. Doing this project well is of great significance for China civil aviation to export standards to the international civil aviation community, to enhance the international status of China civil aviation, to enhance the safety margin of complex airports, and to build a strong civil aviation country. " Li Jian, deputy director of CAAC, has repeatedly emphasized the importance of China Civil Aviation in developing its own EMAS system.

The responsible person of Academy of Aeronautics and Astronautics (Beijing) Science and Technology Development Co., Ltd. revealed to the reporter that the successful research and development of domestic EMAS system has greatly reduced the laying cost, and provided reasonable engineering solutions for many plateau airports, airports with complex terrain and other airports that are difficult to extend the runway safety zone for special reasons. It has a very broad market prospect. Tengchong Airport has decided to install EMAS system, and many airports at home and abroad have also shown strong interest in this product. "We have more than 10,000 square meters of production workshop in Tianjin Airport Economic Zone, which can meet the environmental requirements for the production and maintenance of blocking materials, and can ensure the stability of material performance, and can produce one set of materials required for EMAS system every month."

This year, ICAO will put forward the standard of increasing the length of the safety zone at the runway end in the "International Standards and Recommended Measures" to reduce the serious flight safety accidents caused by running off the runway. However, due to geographical or other environmental constraints, many airports are difficult to meet the new requirements for the length of runway safety zone. EMAS has been written into Article 3.5.5 of Airport Design and Operation, Volume I, Annex 14 of ICAO Convention on International Civil Aviation, which has become an internationally accepted equivalent safety measure.

It is understood that although the price of domestic EMAS system has dropped significantly compared with similar products abroad, it is also a huge expense for many airports, especially small and medium-sized airports. In view of the purpose of laying EMAS system to improve the safety of airport operation, CAAC is working on formulating relevant subsidy policies to support the popularization and application of EMAS system.

Google’s strongest AI model, which has attracted much attention and is considered by the industry to be the most likely to beat GPT-4, has finally appeared!

On December 6th, US Western Time, Google CEO Sundar Pichai and DeepMind Director Demis Hassabis jointly announced the official launch of Gemini 1.0 in official website.

Gemini is jointly created by several Alphabet teams such as Google Research and DeepMind. As a new powerful multi-modal artificial intelligence model, it can induce, understand, operate and combine different types of information. It can not only process text, images, video and audio, but also complete complex tasks in mathematics, physics and other scientific fields, and can understand and generate high-quality codes in various programming languages.

Pichai described Gemini as "our largest and most powerful AI model to date" and said that it has shown the most advanced performance in many leading benchmarks. "The first generation of Gemini 1.0 was optimized for different sizes, namely: Ultra, Pro and Nano. These are the first models to enter the Gemini era and the first realization of our vision when we established Google DeepMind earlier this year. "

At the Google I/O conference in May this year, Pichai spoiled the news that Google was developing Gemini. It is described as the "Next Generation Multi-modal Intelligent Network", which is designed for API integration. It is said that it has trillions of parameters like GPT-4, but its computing power is five times that of GPT-4, and it can perform more complex and diverse tasks.

To this end, Google also merged its two strongest artificial intelligence laboratories: Google Brain and DeepMind, led by Demis Hassabis, the former CEO of DeepMind, and invested hundreds of millions of dollars in research and development of Gemini.

Even sergey brin, the co-founder of Google, who has resigned for four years, has returned to the office of Mountain View in Silicon Valley to participate in the Gemini decision-making and join the LLM scuffle.

But just last week, The Information quoted people familiar with the matter as saying that Pichai recently silently canceled a series of Gemini public appearances that should have been held in California, new york and Washington, D.C., because it was found to be "unreliable in handling some non-English queries", which cast a gray color on the product launch process.

Perhaps to consolidate market confidence, early this morning, Gemini 1.0 suddenly made its grand debut, appearing in the public’s field of vision and quickly occupying the front pages of major scientific and technological media.

So, what is the strongest artificial intelligence model that Google is betting on the whole army?

Hassabis, head of DeepMind, called Gemini their most flexible model, which can run efficiently on all kinds of devices from data centers to mobile devices.

In order to achieve this extensibility, Gemini 1.0 has designed three versions with different functions and sizes:

Gemini Nano —The most efficient model on the end-side equipment. Designed for smart phones, it can perform efficient AI processing tasks without connecting to an external server. Now it has been integrated into Pixel 8 Pro, which can support the function of "summarizing text" in recording applications and the function of "intelligent reply" in Gboard. Starting with WhatsApp, it will be extended to more applications next year.

Gemini Pro —The best model for various tasks running in Google data center. Support the latest version of the AI chat robot Bard from today. It can respond quickly and understand complex queries, which is the biggest upgrade since Bard was introduced. At present, it provides English services to more than 170 countries and regions, and plans to support new languages and regions in the coming months, and apply them to more Google products such as search, advertising, Chrome and Duet AI.

Gemini Ultra -The largest and most powerful model, dedicated to highly complex tasks, will be provided to developers and enterprise customers early next year after completing the current testing phase. At that time, an updated version of Bard Advanced based on Gemini Ultra will be launched.

In terms of model architecture, Gemini still uses Transformer architecture, adopts an efficient attention mechanism, and supports the context length of 32k.

Google confidently said that after rigorous testing and performance evaluation of the Gemini model, from natural image, audio and video understanding to mathematical reasoning,Among the 32 academic benchmarks widely used in the research and development of large-scale language models, the performance of Gemini Ultra has exceeded the most advanced level represented by ChatGPT at present.. Before the release of Gemini, Google conducted a series of tests to evaluate it with standard industry indicators.

In the MMLU test, the score rate of Gemini Ultra is 90.0%, which is higher than that of GPT-4 (86.4%), making it the first model to surpass the performance of human experts. The MMLU test covers 57 subjects, including mathematics, physics, history, law, medicine and ethics, and aims to evaluate the model’s understanding and problem-solving ability in the global knowledge field.

In Reasoning, Math and Code, except HellaSwag, which lags behind GPT-4 by 87.8%, others include challenging math problems such as multi-step reasoning, algebra/geometry/pre-calculus and so on.

In terms of multimodal capability, Gemini Ultra achieved a SOTA score of 59.4% in the new MMMU benchmark test, which exceeded the 56.8% of the multimodal version GPT-4V of OpenAI. This benchmark test spans many different fields and requires precise reasoning for many tasks.

In the image benchmark test, even without the assistance of Object Character Recognition (OCR) system, the performance of Gemini Ultra is better than all previous models only by analyzing pixel information. In audio testing, the scores of automatic speech recognition and automatic speech translation of Gemini are higher than those of Whisper system connected to GPT-4.

Hassabis said that this highlights the superiority of Gemini’s native multimodal. Up to now, the usual way to create multi-modal models is to train individual components of different modes independently, and then splice them together to try to simulate some functions.

Although such models can sometimes effectively perform specific tasks such as describing pictures, they often perform poorly in more conceptual and complex reasoning.

Gemini was originally designed in a native multi-modal way, and was pre-trained in different modes from the beginning using TPUs v4 and v5e chips designed by Google.. Then it is fine-tuned with more additional multimodal data to improve its performance.

This method enables Gemini to understand and reason all kinds of input content more naturally in the initial stage, and its ability in almost all fields has reached an unprecedented advanced level.

First of all, Gemini has complex multi-modal reasoning ability, which can help to understand complex written and visual information and discover indistinguishable knowledge content in massive data.

For example, it is instructed to filter irrelevant papers through the natural language prompt, or extract key data through reading. With a lunch break, Gemini can help you extract 250 document points from 200,000 papers, and further transform the data into any required chart form. This will greatly help to achieve innovative breakthroughs in science, finance and other fields at a digital speed.

The trained Gemini can obviously recognize and understand text, image and audio data at the same time, better understand subtle information and answer questions related to complex topics. This makes it especially good at explaining reasoning in subjects such as mathematics and physics. In the example, the staff showed that Gemini can check handwriting physical mistakes and explain the correct way.

In order to show the multimodal capabilities of Gemini more intuitively, Brother Chai released a video in X, saying that "the best way to understand the amazing potential capabilities of Gemini is to look at their practical applications".

In the video, Gemini taught the staff the pronunciation of "duck" in Mandarin according to the instructions, and also explained the Chinese tone.

The staff also gave Gemini a demonstration of interaction only in Chinese. By asking about the indoor light in a picture, Gemini is asked to give the orientation of the apartment in use. Gemini answers in Chinese and guesses that the room faces south. Circle a plant in the photo and ask what kind of lighting it needs. gemini then explains the plant species and lighting requirements. The whole process is as smooth as the mother tongue, which shows that Gemini is outstanding in multilingual environment, which is no less than GPT-4.

In addition, Gemini can understand, interpret and generate high-quality codes of the most popular programming languages in the world, such as Python, Java, C++ and Go. The ability to achieve cross-language work and handle complex information makes it one of the world’s leading basic coding models, helping programmers to use the powerful AI model as a collaborative tool to design applications.

For developers, starting from December 13th, Gemini Pro can be obtained through the Gemini API in Google AI Studio or Google Cloud Vertex AI. Android developers can also use Gemini Nano, the most efficient model for end-to-end tasks, through AICore.

Looking back on the development of Google’s big model all the way, compared with the continuous and rapid update of OpenAI’s "Wang Fried", Microsoft always seems to be one step behind when it integrates various AI functions of GPT into core products and pushes them to customers. When Bard, a chat robot, was released in February this year, it got off to a bad start, and the market value evaporated by 100 billion dollars overnight with a factual error. Benchmarking Microsoft Copilot’s Duet AI work suite, the market response was moderate, and the financial performance of cloud services also lost to Microsoft.

Especially after the internal friction caused by the reorganization of Brain and DeepMind teams and the loss of senior talents to OpenAI, Google’s AI battle is even more exhausted.

However, this is, after all, an AI pioneer who contributed to Transformer’s pioneering masterpiece Attention is all you need and the landmark artificial intelligence program AlphaGo, and inspired the subsequent development of many large models including ChatGPT. No matter from the technical genes, training data, capital and infrastructure, it should have one of the best strengths.

The release of Gemini is regarded by Google as the most critical technological innovation in the past decade. Can it make Google rally, beat OpenAI and regain the throne of the big model stadium?

Will the AI competition pattern be reshaped after Genmini Ultra comes out next year?

And, has everyone tried the new Google Bard? How do you feel?

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guide　language

The treatment scheme of herpes zoster can be roughly divided into traditional Chinese medicine therapy and western medicine therapy. Today, we will learn the western medicine therapy recommended by the guide.

Therapeutic goal of herpes zoster

Relieve acute pain; Shorten the duration of skin lesions; Prevent the spread of skin lesions; Prevent or reduce complications.

First, antiviral drugs

Commonly used drugs in clinical treatment of herpes zoster can effectively shorten the course of disease, accelerate the healing of rash, reduce the formation of new rash and reduce the spread of virus to internal organs. It should be used within 72 hours after the eruption, so as to quickly reach and maintain the effective concentration and obtain the best therapeutic effect. At present, the approved systemic antiviral drugs include acyclovir, valaciclovir, famciclovir, bromovudine and foscarnet sodium.

acyclovir

Function characteristics:

Acyclovir triphosphate is produced by phosphorylation of viral thymidine kinase in infected cells, which can inhibit viral DNA polymerase and stop the extension of viral DNA chain.

　 Usage:

(1) Oral administration: 400-800 mg/time, 5 times/day, for 7 days;

(2) Intravenous drip: 5 ~ 10 mg/kg for patients with immune impairment or serious nervous system diseases, once every 8 hours, with a course of 7 days.　

Precautions:

Patients should drink plenty of water during the administration of acyclovir to prevent acyclovir from precipitating in renal tubules and damaging renal function.

Valaciclovir

Function characteristics:

The prodrug of acyclovir is quickly absorbed by oral administration and quickly converted into acyclovir in gastrointestinal tract and liver, and its bioavailability is 3~5 times that of acyclovir.

　 Usage:

Oral administration: 300 ~ 1000 mg/time, 3 times/day, for 7 days.

Fanciclovir

Function characteristics:

The prodrug of penciclovir is rapidly converted into penciclovir after oral administration, and maintains a long half-life in cells. The mechanism of action is the same as that of acyclovir, the bioavailability is higher than that of acyclovir, and the frequency and dosage of administration are lower than that of acyclovir.

　 Usage:

Oral administration: 250 ~ 500mg/time, 3 times/day, for 7 days.

brivudine tablets

Function characteristics:

The antiviral effect is highly selective, and the process of inhibiting virus replication is only carried out in virus-infected cells.　

Usage:

Oral administration: 125mg／/day, l times/day, for 7 days.

Sodium foscarnet

Function characteristics:

Blocking the phosphate binding site of viral DNA polymerase in a non-competitive way, thus showing antiviral activity.

　 Usage:

Intravenous drip: 40 mg/kg each time, once every 8 hours.

Note meaning　

Patients with renal insufficiency should reduce the dosage accordingly;

If renal function continues to decline, acyclovir should be stopped immediately and famciclovir or other antiviral drugs should be used to continue treatment;

For patients suspected of renal insufficiency, creatinine level should be detected before initial administration (creatinine level is not required for bromovudine).

Second, analgesics

Mild to moderate pain:Acetaminophen and tramadol can be selected;　

Moderate and severe pain:

1. Opioid drugs, such as morphine or oxycodone;

2. Drugs for the treatment of neuropathic pain, such as calcium channel regulator gabapentin and pregabalin, in addition to amitriptyline and 5% lidocaine patch. Severe acute pain during herpes zoster is a risk factor for post-herpetic neuralgia (PHN). Combined with calcium channel regulator can not only effectively relieve pain, but also reduce the occurrence of PHN. Studies have shown that early use of pregabalin can significantly reduce the pain score of herpes zoster, especially within 7 days of herpes occurrence, which can significantly reduce the incidence of PHN. The pain of elderly patients with herpes zoster is more common and severe, which seriously affects all aspects of life, such as anxiety, disorder and inability to work or live normally. Studies have shown that pregabalin combined with oxycodone can not only further reduce the incidence of PHN, but also improve the daily activities and sleep of patients and improve their quality of life.

Third, glucocorticoid

At present, there is still controversy about whether to use glucocorticoid to treat herpes zoster.

It is generally believed that systematic application of glucocorticoid in the early stage of acute onset of herpes zoster and gradual decrease can inhibit the inflammatory process, shorten the duration of acute pain and the healing time of skin lesions, but it is ineffective for the pain with PHN.　

Recommended dose:The initial dosage of prednisone is 30~40 mg／/day, which is taken orally and gradually reduced, and the course of treatment is 1~2 weeks.

　Fourth, neurotrophic drugs

It is also helpful to relieve neuroinflammation and neuralgia. Commonly used drugs include mecobalamin, vitamin B1 and vitamin B12, etc., which are taken orally or injected intramuscularly.

Five, topical drugs

Mainly dry and anti-inflammatory.　

Blister fluid is not broken:Calamine lotion, acyclovir cream or penciclovir cream can be used externally.　

After herpes is broken:

3% boric acid solution wet compress;

1: 5000 furacilin solution wet compress;

0.5% neomycin ointment for external use;

2% mupirocin ointment.　

Ophthalmic herpes:3% Acyclovir Eye Ointment and Iodine Eye Drops for External Use.

References: [1] Herpes Zoster Expert Consensus Working Group. Herpes Zoster Expert Consensus in China [J]. Chinese Journal of Dermatology .2018,51 (6): 403-406.

Laiyuan/Yunque

When it comes to cross-border export platforms, I believe most people will blurt out AliExpress, Amazon, eBay and wish. Of course, they are indeed very important cross-border e-commerce platforms, but they are not just these cross-border e-commerce platforms. In fact, every cross-border e-commerce platform has its own industry advantages and loyal customer base, or has important or special influence in a certain country or region. For cross-border e-commerce, online channel diversification is an important way to expand network channels and scale. In addition, for some specific products and brands, it is also an important e-commerce strategy to select the target market for deep-rooted work. Then it is natural to use the local important targeted e-commerce platform. Below, Xiaobian summarizes the following fifteen emerging platforms for cross-border e-commerce from the network.

First, Souq

Souq.com, an Amazon e-commerce website in the Middle East. It has 6 million users and can reach 10 million independent visits every month. According to the current situation of the website, Souq has begun to consider expanding other businesses. For example, Souq has established its own logistics system QExpress and payment system PayFort. Moreover, Souq also launched its own brand of tablet computers. It is understood that Souq.com, Cobone.com and Sukar.com are the three largest local e-commerce websites in the Middle East.

It is understood that the UAE people are keen on surfing the Internet and playing mobile phones, and their Internet penetration rate and mobile phone holding rate have reached more than 70%. Not only the United Arab Emirates, but also people from rich Gulf countries such as Saudi Arabia and Qatar are keen on shopping online. It is expected that the scale of online shopping in the whole Middle East will increase rapidly in the next two or three years. About 5 out of 10 people in UAE buy goods and services through the Internet. It is expected that the e-commerce market in UAE will reach 10 billion US dollars in 2018.

Second, Lazada (Lai Zanda)

It is known as the largest online shopping mall in Southeast Asia. It is a company founded by Rocket Internet to build "Amazon in Southeast Asia". In April this year, it was invested and controlled by Ali for $1 billion. Sales of electronic products, clothes, appliances, books, cosmetics, etc., the market covers Indonesia, Malaysia, the Philippines, Thailand and Vietnam. The company provides free delivery, free return within 14 days, and flexible payment methods. The growth rate of Internet penetration in Singapore, Malaysia and Vietnam has exceeded the world average.

By 2020, the e-commerce market in Southeast Asia will reach $20.4 billion. The sustained and rapid economic growth in Southeast Asia has cultivated a large number of middle classes and huge consumer demand. Southeast Asia is another most dynamic and potential consumer market after the United States, the European Union and China. This makes the big e-commerce companies in various countries salivate and want to get it quickly. Therefore, Southeast Asia is the main battlefield for major e-commerce companies at present.

Third, Newegg (new egg)

Newegg was founded in 2001, with its headquarters in Los Angeles, Southern California. Newegg is the leading online supermarket for computer, consumer electronics and communication products in the United States. Newegg gathers about 4,000 sellers and more than 25 million customers. At first, IT sold consumer electronic products and IT products, but now it has expanded to all categories, with 55,000 varieties. Attracting wealthy and internet-savvy men aged 18 to 35. The best-selling categories are automobile supplies, sporting goods and office supplies. It is particularly noteworthy that most consumers are men, but female consumers are also growing rapidly.

Fourth, Rakuten.com (Lotte)

Founded in 1997, it has become the largest e-commerce website in Japan, with a market value of $13.5 billion and an annual revenue of over $4 billion. Lotte is also one of the largest internet companies in the world. In the US market, Lotte spent $250 million to acquire Buy.com, and in 2013, the company changed its name to "Rakuten.com Shopping". Lotte Shopping has gathered 3,000 sellers, more than 80 million customers and 23 million products. The customer base is between 25 and 54, with 50% men and 50% women. Rakuten.com originally specialized in computer and electronic products, but now it provides sporting goods, health and beauty, home and gardening, jewelry and toys.

"Beating Amazon" is the ambitious ambition of Hiroshi Mikitani, the founder of Lotte in Japan. Because the penetration in Japan’s domestic market has reached saturation, it has become difficult to attract more consumers in Japan, and internationalization is the inevitable choice for Lotte to achieve this goal. In recent years, Lotte’s overseas market moves frequently, with its all-round layout in terms of logistics, payment, channels and investment, and its sphere of influence covers Asia, Europe and America. Therefore, for cross-border e-commerce and brand owners, Lotte is an online hypermarket that cannot be ignored.

Five, Bestbuy (Best Buy)

The failure of Best Buy’s online physical store made it enter the online market in 2011. Gathered more than 100 sellers. There are 1 billion visits every year. Different from other e-commerce platforms, only invited sellers can stay in the platform and products can appear in Best Buy stores for sale. But the products are only limited to consumer electronic products.

Sixth, Tesco

Britain’s largest food and groceries retailer. Its e-commerce website was established in 2012, gathering more than 50 sellers, 43 million club card members and 4 million visits per month. The huge offline customer base is being transferred to online. Competitors include Amazon, eBay and Lotte Play.com. Products include home and gardening, baby products, sports and leisure, clothing and jewelry. Only open to invited sellers.

Britain is the largest e-commerce market in Europe, and four of the Top10 European e-retailers are in the UK. At the same time, Britain is one of the largest cross-border e-commerce exporters in the world. In 2013, online retail in the UK was 91 billion pounds (about 148.78 billion US dollars), up 16% year-on-year. Online retailing in the UK will increase by 17% in 2014, reaching 107 billion pounds (about 174.98 billion US dollars).

Seven, Lotte Play.com

Founded in 1998, it is one of the largest online entertainment retailers in the UK. Gather more than 3000 sellers and 15 million customers. Originally selling games and media products, but now it has developed into multiple categories. It is the only e-commerce platform that allows retailers to customize their own storefronts, making it the third largest online market in Britain after Amazon and eBay.

Eight, La Redoute (Shangri-La Fu)

Founded in 2010, it is the leading online retailer in France and the third largest e-commerce market in Europe. Gather more than 1,000 vendors and 10 million customers. Covering 26 countries. Shangri-La Welfare is mainly aimed at women aged between 26 and 35. Its product categories include men’s and women’s wear, underwear, shoes and accessories, furniture, crafts and so on. But don’t sell second-hand products.

MercadoLivre (Mercado Network)

The largest C2C platform in Brazil is equivalent to Taobao in China. Making good use of this platform is conducive to understanding various market information such as Brazil’s price index, consumption trends and payment habits. Gathered more than 52,000 sellers and 50.2 million registered users. The number of visitors ranks among the TOP50 in the world. It covers 13 countries and regions (Brazil, Argentina, Chile, Colombia, Costa Rica, Ecuador, Mexico, Panama, Peru, Dominica, Paraguay, Venezuela and Portugal). In addition to the electronic trading platform, there is also the largest payment platform similar to Alipay in South America. As a result, countries such as Mexico and Argentina have no localized websites. At first, it was just an auction website, but today, it is mainly an online sales platform. Considering the rapidly increasing Internet penetration rate, MercardoLivre can provide sellers with a huge potential market opportunity in South America.

X. Trade Me

It is the largest online trading market in New Zealand with more than 3.1 million members. 1.4 billion web pages are displayed every month. New and second-hand store categories include baby products, books, clothing, computers and household goods. Originally a second-hand auction market, it was a replica of the early ebay, but now it sells new products just like the new ebay.

XI. Ozon

It is the largest e-commerce platform in Russia and currently accounts for 20% of the Russian e-commerce market. The goal in the next decade is to gain 80% market share of Russian e-commerce. As we all know, the early days of Taobao in China were full of opportunities, and many Taobao brands stood out. Today’s Ozon, just like Taobao in those days, I wonder how many China sellers have settled in the sub-platform? The more important local e-commerce platforms in Russia include Lamoda, Wildberries, KupiVIP (all fashions), Ulmart and Svyaznoy (consumer electronic products).

XII. Otto (Otto Group)

The leading provider of e-commerce solutions and services from Germany ranks second only to Amazon in the global comprehensive B2C ranking, and is also the world’s largest online clothing, apparel and daily necessities retail channel provider. Its online shop sells millions of kinds of goods. The products sold cover men’s and women’s clothing, household appliances, household goods, sports equipment, computers, video games and so on. Range of brands is widely sold, and basically all brands that can be seen in the market can be found in OTTO’s online shop. In addition, OTTO has its own brand, which is very cost-effective.

It is understood that clothing is by far the most important category. Women spend 25.8 billion euros (men 22.5 billion) online, which is the main source of online income. This may be related to family shopping. 53.4% of online shoppers are women. Two-thirds of online retailing in Germany is through third-party platforms ebay and Amazon, with few independent websites. Followed by multi-channel retailers. Clothing (11.6 billion), books (5.3 billion) and electronic products (4 billion) are the three most popular categories. The above-mentioned 39.1 billion euros do not include digital products. Online retail sales of digital products (such as air tickets and event tickets) totaled 10.6 billion euros, an increase of 9.3%. Germany is the country with the most popular online sales in the world. Although the number of online consumers in China is huge, it only accounts for 19% of the total population. And Germany is as high as 61%! , more than 60% in the United States. The importance of e-commerce and digital advertising in this country is beyond doubt.

XIII. Jumia

It is the largest e-commerce retail company in Nigeria, a big African country, and its goal is to build a local "Amazon" to sell electronic products, clothing, refrigerators and other commodities. Nigeria has a population of about 160 million, but there are few e-commerce websites and the number of physical supermarkets and shopping malls is extremely limited, which provides a huge potential market for e-commerce companies. The number of Internet users in Nigeria has reached more than 40 million, and it is growing rapidly. Meanwhile, the demand for online shopping in Nigeria is increasing. In recent years, various e-commerce websites have sprung up in Nigeria, including food, drinks, real estate, tourism and mobile phone transfer services. The competition pattern of e-commerce dominated by Jumia, Konga and Dealdey is taking shape, and the "African version of Ctrip" Hotels.ng is also rapidly seizing the online travel market.

Xiv. Gmarket

Gmarket is the largest comprehensive shopping website in Korea, ranking first in the total sales value of goods in the online retail market in Korea, mainly selling books, MP3 players, cosmetics, computers, home appliances and clothes. On May 7th, 2010, ebay announced that it would set up a joint venture company in Gmarket, a Korean e-commerce company, with ebay contributing 10 million US dollars. The joint venture company will help Gmarket explore the Japanese and Singapore markets.

15. Sears (Sears)

Sears is the third largest merchant retailer in the United States, and the top 500 Internet retailers rank eighth. Gather more than 10,000 sellers and as many as 110 million products. It provides self-management, big sellers and various marketing modes in advertising alliance. Categories include electronic products, household goods, outdoor life, tools, fitness, toys and so on. The most popular categories are lawn and garden.

Xiao Bian feels that it is not that the biggest platform has the best effect, but to choose a platform suitable for your own market segments and products. Sometimes, it is often those local platforms that you have never known that get twice the result with half the effort!

The above content belongs to the author’s personal opinion and does not represent Hugo’s position!

　　Yangguang. com BeijingSeptember 27 th news (Reporter Liang Shuang) Today,noon12：00，Btc china officially closed the digital assets and people’s bank recharge function..Btc china announced on its official website today that it will close the digital assets and people’s bank recharge function at 12:00 noon on September 27th, Beijing time.;Close all trading functions at 12:00 noon on September 30th..

　　“We must realize that shutting down the virtual currency exchange and prohibiting bitcoin platform transactions are not in conflict with the current development of blockchain!"Director, Research Center for Financial Technology and Internet Security, Renmin University of ChinaYang Dong told reporters that China encourages innovation in blockchain technology, but it mustExpel financial crimes such as pyramid schemes and illegal fund-raising by using virtual currency trading platforms under the guise of blockchain.suchIn order to create a healthy and good financial technology ecological environment for the development of blockchain applications.

　　Eight-year inflation5 million times to close the platform to prohibit RMB speculation in Bitcoin

　　SeptemberOn the 4th, seven ministries and commissions, including the People’s Bank of China, jointly issued the "Announcement on Preventing the Financing Risks of Token Issuance", characterizing ICO as illegal public financing.,And suspend all transactions.. The central bank stressed that all kinds of token issuance financing activities should be stopped immediately.

　　Subsequently, btc china, the three major bitcoin trading platforms in China,OKCoin currency line,Firecoin. com announced that it would stop trading.

　　As to why the btc china trading platform was closed,Yang dongAttributed to"Seven deadly sins of virtual trading platform": lack of legal business license, inflated prices, illegal acts such as money laundering and evasion of foreign exchange control, pyramid schemes and fraud, insider manipulation, technology and confidence security, and secret network transactions.

　　Vice President, School of Finance and Finance, Renmin University of ChinaZhao Xijun stressed that the closure of the China Bitcoin trading platform only prohibited the transaction between Bitcoin and RMB, in case the RMB was used to speculate on Bitcoin, which caused the price of Bitcoin to be artificially high.

　　whatBitcoin that came out in 2009, eight years.between/separate/space in between/roomSoaring upMore than 5 million times, as if driven by bitcoin.Getting rich overnight is no longer a dream. This also gives some lawless elements an opportunity to seize people’s psychology of getting rich quickly and concoct various pyramid schemes.

　　According to relevant media reports,A Bitcoin payment platform in Hong Kong in 2015On suspicion of using virtual currency for pyramid schemes,Involving up to3 billion Hong Kong dollars. According to the platform, investors buy bitcoin mining contracts for 400,000 yuan, earn bitcoin every day, return their money in about 4 months, and earn an additional 600,000 yuan a year.Criminals use the funds invested by later investors to pay early investors,Once no new investors join or the organizers suddenly lose contact, investors will suffer heavy losses.

　　“Virtual currencies such as Bitcoin lack a clear value base, there is no economic fundamentals to evaluate the supply and demand situation and intrinsic value of Bitcoin, and the market speculation atmosphere is strong, resulting in drastic price fluctuations, which will cause investors who blindly follow the trend to suffer losses."Yang Dong said.

　　All countries have different levels of supervision on Bitcoin.

　　In 2013, the People’s Bank of China, the Ministry of Industry and Information Technology, the China Banking Regulatory Commission, the China Securities Regulatory Commission and the China Insurance Regulatory Commission jointly issued the Notice on Preventing Bitcoin Risks, stating: "Bitcoin should be a specific virtual commodity, which does not have the same legal status as currency, and cannot and should not be used as currency in the market.”。

　　For a long time, Bitcoin has been characterized as a virtual commodity rather than a currency in China, so the financial regulatory authorities have not imposed necessary restrictions and supervision on it.“At present, China’s domestic virtual currency trading platform lacks relevant legal business licenses, which leads to the virtual currency trading platform drifting away from the existing regulatory system, and in fact there are huge business risks."Yang Dong told reporters.

　　Yang Dong said,The state has repeatedly stressed that it is necessary to put the prevention of financial risks in the first place, andICO has already seen the phenomenon that "bad money drives out good money", thereforeRegulatory pairICOgo on"one size fits all"alsoAs expected.

　　Zhao Xijun also holds the same view. He said that although Bitcoin has decentralized characteristics, every country will supervise it, but in different forms."China’s current economic construction still needs to invest a lot of money, but nowThere are many people who take money to speculate on bitcoin.Not only did it not create beneficial value, but it also occupied financial funds, so it is more necessary to have corresponding supervision."

　　Up to now, most virtual currency trading channels in China are basically closed.

　　Close the trading platform　transferOver-the-counter trading raises concerns

　　"nowTrader of bitcoinMay chooseSome foreign trading platforms trade, while others maywillChange careers, or go abroad to be a platform.."Trading platform transferred to foreign countries will behowappearancedevelopZhao Xijun said,no matter whatexistDomestic or foreign?, the platform is subject toSupervisionThat’s for sure.,"An unregulated platform will not have a legitimate transaction and development will be constrained."

　　At the same time, will it lead to a large number of over-the-counter transactions if standardized trading platforms are prohibited from conducting business?Vice President of China technology and finance Law Research AssociationDeng Jianpeng expressed the same concern.“In view of the decentralized nature of Bitcoin, veryIt is difficult because the regulator has a decree.inCompletely banned in reality. As long as investment demand exists, bitcoin transactions are forced to dissociate from some limited formal institutions and enter OTC transactions.,The relevant ban has objectively become the entry of bitcoin transactions.‘Dark web’A booster."

　　“China should strengthen the technology-driven supervision of virtual currencies such as Bitcoin, use blockchain, big data, cloud computing and other means to strengthen the traceability of virtual currencies such as Bitcoin, monitor the fluctuation of the overall market, and improve the real-time tracking of capital flows."Yang Dong said.

　　Deng Jianpeng pointed out that,The funds of customers and trading institutions and bitcoin should be effectively isolated.canPrevent trading institutions from misappropriating customers’ funds or bitcoin privately.ofRisk.

　　The Central Meteorological Observatory issued a typhoon blue warning at 06: 00 on August 31:

　　This year’s No.9 typhoon "Maysak" was upgraded from typhoon level to strong typhoon level last night. At 5 o’clock this morning (31st), its center is located in the northwest Pacific Ocean about 530 kilometers east of Naha, Okinawa, Japan, which is 21.6 degrees north latitude and 128.8 degrees east longitude. The maximum wind force near the center is 14 (42m/s), and the lowest pressure at the center is 950 hectopascals.

　　It is estimated that "Mesak" will move to the north-west direction at a speed of 25-30 kilometers per hour, and gradually approach the southern waters of Ryukyu Islands. It will move into the southeast of the East China Sea in the early morning of September 1, and its intensity will continue to increase. The strongest can reach the super typhoon level (52-58 m/s, 16-17); After that, it turned to the north-east direction in the northern part of the East China Sea and moved to the south of the Korean Peninsula, and its intensity gradually weakened.

　　Gale forecast: From 08: 00 on August 31st to 08: 00 on September 1st, there will be 7-9 winds in the east of Taiwan Province, most of the East China Sea, the northeastern coast of Taiwan Province Island and the coastal areas of Zhejiang, among which the winds in the southeastern part of the East China Sea are 10-12, and the winds in the nearby waters where the typhoon center passes can reach 13-17, with gusts of 17 and above.

　　Defense guide:

　　1. Relevant departments shall, in accordance with their responsibilities, do a good job in typhoon prevention and emergency rescue.

　　2. Water operations and passing ships in relevant waters should return to Hong Kong to take shelter from the wind, strengthen port facilities, and prevent ships from anchoring, grounding and collision.

　　3. Stop large-scale indoor and outdoor gatherings and dangerous outdoor operations such as high altitude.

　　4. Reinforce or dismantle structures that are easy to be blown by the wind. Personnel should not go out at will. They should stay in windproof and safe places as far as possible, so as to ensure that the elderly and children stay in the safest place at home, and the dangerous people will be transferred in time. When the typhoon center passes by, the wind will decrease or stay still for a period of time. Remember that the strong wind will suddenly blow, and you should continue to stay in a safe place to avoid the wind, and the dangerous people will be transferred in time.

　　5. Relevant areas should pay attention to prevent flash floods and geological disasters that may be caused by heavy precipitation.

　　(Editor: Zhang Lin)

Author | Netscape Internet Editorial Department

　"Love Story of Yilan is really so good to cry!"

"Cry while watching, and give me the whole defense directly in the middle of the night …"

It’s hard to imagine that this is the audience’s evaluation of a comedy movie.More and more viewers went to the comment area to take photos of crying and watch "crying noisily". Some people cried nose bubbles, others cried their faces deformed, and a large number of "tap water" spontaneously went crazy on the Internet.

What is even more unimaginable is that,On April 27th, "Yilan Love Story", which was broadcasted by Tencent Video alone, was able to soar by 350% in a single day after it was launched for 10 days, and returned to the top of Tencent’s video hot search list. On the 11th day of its launch, the single-day box office reached the highest value of 1.268 million, far exceeding its initial box office, and it topped the list of movies hot search NO.1 for five consecutive days.At present, the box office of the film has exceeded 10 million, ranking second in the online movie box office list in April.

Box office curve of Yilan love story

You know, for most online movies, the box office in the first week can account for 80% of the total box office, and then the box office will plummet and become less and less. But the Love Story of Yilan is obviously an exception.

It is rare to get out of the long tail rising box office curve by "tap water" after 10 days on the line. Only a handful of movies, such as The Return of the Great Sage, Dying to Survive and Nobody, are unique in online movies. Such cases deserve our further discussion and study.

On May 17th, NetVision Internet × Ruyu Culture jointly hosted an online sharing meeting with the theme of "How to achieve box office counterattack in Yilan Love Story", and we invited.Zhang Yuntian, co-founder of Zhisheng, chief producer of Yilan Love Story, CEO of Ruyu Culture, and Qiu Heng, chief marketing officer of Yilan Love Story.From the perspectives of industry, content, data and marketing, we talked about the content playing and marketing experience behind the box office counterattack of Yilan Love Story. Such experience may bring more enlightenment to the industry.

Content: realism+comedy, inciting social topics and emotional fulcrums

"Laugh and cry …" This is the most authentic and common viewing experience of "Love Story of Yilan" on the Internet, and "crying" seems to be more violent than "laughing". This is extremely abnormal for comedies that always take humor as the first element.

But it is this "abnormality" that has created the counterattack of the box office of Yilan Love Story.In Zhang Yuntian’s view, there may be three main reasons for the counterattack: First, emotional resonance; Second, it has certain social topicality; The third is the interaction between on-site and off-site marketing.

Zhang Yuntian, co-founder of Zhisheng and chief producer of Yilan Love Story

"Everyone has a first love. Are you still in touch with your first love?" "Have you ever made a mistake? Have you ever regretted it?" "If you can choose your life again, will you continue to go wrong?" "Are you cherishing the person in front of you?" Life is always full of regrets, and similar questions are believed to have been asked by everyone. "It’s just that we used movies to incite that emotion and poke the softest part of everyone’s heart." Zhang Yuntian said this.

The Love Story of Yilan is adapted from the national music IP of the same name., tells the story of a business crocodile who accidentally crossed into a parallel world, returned to a small town to live an ordinary life with his first love, and had a series of funny love stories. There are not only thoughts about wealth and love, but also discussions about family education, dreams and pursuits of that year and a new understanding of happiness.

It is equivalent to that "Love Story of Yilan" has already planted seeds in the topical and emotional direction at the beginning of its creation. Once this seed is fermented, everyone will watch the Love Story of Yilan, not just the movie, but their own inner regrets.

But what is even more rare is that the Love Story of Yilan selects the core theme of realism and the most grounded expression.

Zhang Yuntian revealed a trick of internet film creation. "If you want to express something and let everyone have a aftertaste after watching the movie, then keep the core and make the way of presentation as grounded as possible, which is funny and memorable. It is not far from success."

In fact, as a hot comedy brand in the online market in recent years, Zhisheng United has produced many explosive comedies, and most of them discuss social topics and are also related to emotions. For example, My Gentle Dad discusses the affection between father and daughter, Let me have fun discusses middle-aged marriage, and Love Story of Yilan discusses the love of middle-aged men. The next upcoming "Warm Smile" is campus+comedy, which discusses the relationship between teachers and students."We will express the most common emotional elements in the most humorous and grounded way."

If "strong stimulation" is the standard for a film to pass in entertainment, then "strong empathy" is the key to reflect the reality and impress the audience. The Love Story of Yilan has undoubtedly been done.

It takes almost a week for a film to rely on word-of-mouth counterattack and tap water to discuss and share. Judging from the box office curve of Love Story of Yilan, the time node of box office counterattack coincides with the period of word-of-mouth fermentation.

Perhaps a good comedy is just like this, and it can always incite a certain social mood. Affection, friendship, love, happiness, sadness or love for the country, like Dying to Survive and Hi, Mom, also take comedy as the table, realism as the center, and also move people with emotion, making the audience "laugh first and then cry" and willing to spare no effort to "Amway".

Qiu Heng, as the general manager of marketing, also said, "This film has become a carrier of’ crying’ social emotions. In the context of the epidemic, it has touched some emotional points of everyone. Whether it is a cinema or an online movie, there has been no movie that can make people cry for a long time. "

Marketing: from "tap water" to "strong interaction" to arouse the audience’s response

At the sharing meeting, Qiu Heng, as the general manager of marketing, shared several sets of interesting data:

1. There were 25,000+comments in the "Love Story of Yilan" station, exceeding 99% of online movies released by Tencent;

2. The effective broadcast ratio of "Yilan Love Story" by Tencent has soared from about 6% in the first three days to 15% in the box office counterattack, exceeding 99% of online movies released by Tencent;

3. The first vibrato video about "Yilan’s love story is so crying": 70,000 likes, 90,000 forwards and 40,000 comments, and "Sanlian" accounts for a very high proportion.

Qiu Heng, CEO of Entertainment Culture and head of marketing of Yilan Love Story.

Obviously,"Love Story of Yilan" is to attract "tap water" through word of mouth, form "strong interaction", promote high transformation, and finally feed back to the box office in the station.

After the launch of "Love Story of Yilan", there was a lot of crying in the comment area, and all kinds of crying photos were overwhelming, just like invisible hooks, simple and direct, but full of interest, which inherited the audience’s love for the film and even established some emotional connection with netizens, which triggered the spontaneous spread of social media and users, and further deepened the user’s impression of the film in the spread, and finally became a distinctive symbol.

These "crying in the sun" are logical and seemingly accidental, but in fact, the promotion and guidance of "marketing" behind it is equally indispensable. From the marketing link of the Love Story of Yilan, we can also see the whole process of the film’s counterattack.

At the beginning of the film’s launch, the main direction of marketing was to attract people with IP, win with laughter, and move people with emotion. After all, the songs of "Yilan Love Story" are very popular, with a broad audience base and national goodwill. The film itself outputs comedy tonality and fantasy colors, which are also very attractive.

"At about 11: 00 p.m. on the seventh day of the film’s launch, we monitored that there were a lot of hot photos of" Yilan Love Story "crying in the comment area on Tik Tok, so we took out the emotional point of’ best crying’ and did a lot of marketing actions with Tencent video to maximize the topic and emotional point.Qiu Heng said.

Perhaps this is the sensitivity of a professional marketing company, that is, to make appropriate adjustments to the marketing rhythm at any time according to the actual situation, and finally find the most suitable point for amplification, so as to revitalize the whole marketing and achieve the effect of maximizing marketing under the limited resources.

At the sharing meeting,Qiu Heng emphasized, "We have always had the idea that no matter how good the marketing is, it is just icing on the cake, which is particularly obvious in the Love Story of Yilan. It should be that we thank the film for its good reputation and give us the opportunity to play marketing."In Qiu Heng’s view, the box office may be supplemented by marketing, and the traffic can be accurately obtained through channels, but the audience’s recognition of the film is the foundation for the box office to counterattack.

So when it comes to marketing, Qiu Heng said it lightly, but we noticed that,Before and after discovering the emotional point of "crying", a large number of targeted marketing work has been quickly paved and followed up.For example, the maintenance of crying comments in the comment area, the follow-up of official shaking and crying video, the crying in the Zhou Yunpeng comment area, the crying in the Weibo diffusion comment area, the flop in the Zhou Yunpeng airborne comment area, the release of Zhou Yunpeng’s one-second crying video, the crying of real people, the follow-up fermentation of entertainment queen, and the second breaking of defense with unexposed ending, etc., are all hot waves after waves.

"In fact, at that time, we tried to follow up’ Good Cry’ for emotional marketing on the whole platform. For example, Aauto Quicker, Xiaohongshu, Weibo, bilibili, Hupu, etc. all made corresponding launches. We found that Aauto Quicker’s early publicity and solicitation effect was very good. Tik Tok, Weibo and Xiaohongshu, including soul, surprised us in the later emotional fermentation, and then we targeted it on a platform that could arouse more extensive interaction among netizens. Qiu Heng revealed.

In fact, not only the film side and the marketing side, but also the in-station recommendation of the video platform is rapidly following up.Love Story of Yilan was originally an S-level project, but in fact the resources given by the platform are S+ level.After all, the video platform is also willing to give more opportunities for interactive films with high conversion rate.

Through the marketing track of Love Story of Yilan, we can see that the ability of professional marketing companies to grasp hot spots is very important for the adaptability of marketing rhythm and direction, and innovative marketing strategies and more vivid interactive ways are obviously more efficient and dominant than traditional marketing.

From the whole marketing process, the workload of the project "Love Story of Yilan" is 1.5 times or even more than that of other online movie projects such as entertainment culture. There are as many as 25 posters and new media pictures, and the marketing strategy from funny to crying has been adjusted in time. But in the end, it’s all worth it.

Through the slow and steady marketing strategy at the initial stage of its launch, Yilan Love Story took the lead in establishing emotional links with users in Tencent’s video core circle, making them the first users of topic fermentation, and then expanding their openings through all-platform marketing, thus realizing the massive user coverage of the film audience and further expanding the audience circle. By amplifying the emotional point of "crying" and vivid and flexible interaction, Yilan Love Story experienced circle explosion, spread to more people, and effectively guided the hot search in the long video platform.This is not only an extension of the vitality of the film, but also effectively expands the marketing gameplay of online movies.

This set of combination punches comes down,The Love Story of Yilan is not only a one-way "drainage" or "indoctrination", but also an effective guidance to stimulate the two-way interaction between the plot and the audience and form a strong "echo" from the audience.. The crying photos in the comment area are the best proof of the audience’s "echo".This echo from the audience has caused a wide range of spontaneous communication, making the whole marketing more efficient and lasting.

When a movie, even the photos printed by netizens in the comment area, can become an expression pack and is spontaneously spread by netizens, it is not difficult to understand that this work can be countered at the box office.

Online movies enter the "word of mouth era"

In recent months, the "Northeast Element", as a widely accepted regional culture, began to rise in the field of online movies, including the counterattack of "Yilan Love Story", so that many people feel that the "spring" of Northeast comedy has come.

However, Zhang Yuntian did not recognize this."I don’t think it should be said that the spring of comedy in Northeast China has come, but in the big environment, ordinary people need to release their emotions. Good comedies will always be there, and there are many good themes waiting for everyone to explore. Spring has always been there."

Indeed,The spring of good content has always been there, including comedy.The reason why Love Story of Yilan was able to counterattack at the box office was not only because it was a northeast comedy and used northeast actors, but also because of its refined and differentiated content strategy and realistic expression that could incite the audience’s emotions, coupled with accurate and efficient marketing methods, content and marketing interlocking, which created the box office counterattack of Love Story of Yilan.

The unique long-term return cycle of online movies for half a year determines that the content side can constantly tap the long tail of the content, and after the hot broadcast period, it will usher in the second spring or even the third spring of return. But the reality is,Cases like Love Story of Yilan are still very rare.

"Online movies have relatively limited investment in marketing and are not allowed to pull the cycle too long. However, with the implementation of quality improvement and quantity reduction and the new accounting model, I believe that the case of full-cycle marketing will gradually emerge and the life cycle of the film will be further extended. " At the same time, Qiu Heng emphasized that "if a movie wants to achieve a long tail counterattack, marketing is only a means to expand its mouth, and word of mouth is the most critical variable in box office counterattack."

With the development of online movies, a series of actions such as users’ cognition, on-demand, experience and evaluation of online movies are the complete process of trading. No matter which link or level, it is inseparable from the guidance and assistance of marketing, but it needs the foundation of good content.If people’s attention to online movies in the past few years still stays in concept discussion, genre concern and visual wonders, then the box office counterattack of Yilan Love Story seems to indicate that online movies have entered a "word-of-mouth era" and entered a new era in which they can express reality, explore emotions and present value.

Throughout the sharing session, both Zhang Yuntian, as the chief producer, and Qiu Heng, as the chief marketing officer, repeatedly emphasized one word-"emotion".

In the view of NetVision Internet,This is also the greater significance of "Love Story of Yilan", that is, in the past, only the cinema screen could bear huge social emotions. Through "Love Story of Yilan", we found that online movies can also bear social emotions and mainstream values, and become the carrier for the broad masses to release their emotions, even if it is only a part. This itself is the embodiment of the progress of online movies.

Click here to view.→ Online sharing meeting and dialogue record of how the box office of Yilan Love Story counterattacked.

·

　　Author: Zhang Bo (researcher, Institute of Beijing Studies, Beijing Union University)

　　"Hundred years first, four seasons spring first." Spring Festival is a traditional New Year in Chinese.

　　The Spring Festival is the original culture of the Chinese nation, but it is not the exclusive culture of the Chinese nation. As early as the Sui and Tang Dynasties, the Spring Festival had spread to East Asian countries. In recent years, with the increasing spread and influence of Chinese civilization, people in more countries and regions have fallen in love with the Spring Festival, celebrated it, and even listed it as their own legal holiday. On December 22nd, 2023, the 78th UN General Assembly adopted a resolution by consensus, which designated the Spring Festival (Lunar New Year) as a UN holiday, and the Year of China went further to the world. This not only makes Chinese excellent traditional culture better benefit mankind, but also provides stronger support and motivation for the continuation of the Spring Festival.

　　　1. From "Lunar New Year’s Day" to "Spring Festival"

　　At the beginning of the founding of the Republic of China in 1912, the Gregorian calendar era was adopted in order to connect with the west. Since then, there have been two New Year phenomena in China. January 1st of the Gregorian calendar is the New Year, and the first day of the first lunar month is also the New Year. In 1914, Yuan Shikai’s government made a put in order of traditional festivals, and renamed the Lunar New Year’s Day, Dragon Boat Festival, Mid-Autumn Festival and Winter Solstice Festival as Spring Festival, Summer Festival, Autumn Festival and Winter Festival respectively, thus forming a complete festival sequence of spring, summer, autumn and winter. For more than 100 years, four festivals have been passed down, but among the four new festival names, only "Spring Festival" has been recognized by the people and become the standard name of the Lunar New Year.

　　In different contexts, the Spring Festival often has different meanings. Sometimes it only refers to the first day of the first month of the lunar calendar, which marks the coming of the new year. In history, there are many sayings such as "the first month of the first month", "Zhengdan", "Zhengri", "Yuanzheng", "New Year’s Day", "Sanyuan", "Zhengchao" and "Yuanchen". But more often, the Spring Festival is equivalent to what we often call "Chinese New Year" and "Chinese New Year", which is the sum of a series of festivals with the year-end and the beginning of the year as the core and around the annual cycle. "One night is even two years old, and the five are divided into two years." Chinese New Year takes New Year’s Eve as the dividing line, including year-end and early year. The year-end activities take the busy year as the theme, and the early year as the theme, which mainly includes the New Year, New Year’s Eve, New Year’s Day (the first day of the first month), Lantern Festival, etc. It is a happy and peaceful festive day to bid farewell to the old and welcome the new.

　　　2. Coming from the depths of history

　　As the first year of the year, the origin of the Spring Festival is closely related to the formation of the concept of "year", and the formation of the concept of "year" is inseparable from the progress of the calendar.

　　As a method of arranging years, months and days, there are three kinds of calendars in astronomical sense, namely, solar calendar, lunar calendar and yin-yang calendar. To put it simply, the solar calendar takes the tropic year (the period of the earth’s revolution around the sun, and the modern measured value is about 365.2422 days) as the basic period, with 365 days in a normal year and 366 days in a leap year, such as the current Gregorian calendar. The lunar calendar is based on the first lunar month (the cycle of moon phases changing), and 12 months make up a year, which is 354 days or 355 days. Now Arab countries use the lunar calendar. In China, as early as the Xia, Shang and Zhou dynasties, a combined calendar of yin and yang was formed, which took into account the tropic year and the first lunar month. According to the Book of Yao Dian in Shangshu, Emperor Yao appointed wise men from the Xihe and Heshi families to observe the movement of the sun, the moon and the stars, master its laws, and teach the people the time. "There are six days in three hundred and sixty years, and the leap month will set the age at four o’clock." It shows that at that time, it has been able to determine that a year is 366 days, and it can adjust Yin and Yang by setting leap months, so that each month conforms to the changes of the moon’s profit and loss, and each year conforms to the changes of spring, summer, autumn and winter.

　　Before Xia, Shang and Zhou Dynasties, "Nian" had different names. "Er Ya Shi Tian" records: "Xia Yue Sui, Shang Yue Si, Zhou Yue Nian, Tang Yu Yue Zai." Among them, the original meaning of "Nian" is the bumper harvest of crops, and Oracle Bone Inscriptions’s word "Nian" is the pictograph of people carrying grain. Shuowen says, "Year is ripe." When the grain is ripe once a year, people take the period of grain maturity as a time unit, which is called year. With the concept of "year", we can also determine the beginning of the year.

　　The ancients in China attached great importance to the beginning of time, and thought it was of fundamental significance to the construction of order. As the saying goes, "The beginning is the end, but the order is not perfect". Xia, Shang and Zhou Dynasties took the month of establishing Yin (January in the summer calendar), the month of establishing ugliness (December in the summer calendar) and the month of establishing children (November in the summer calendar) as their own "year beginning", which laid a time foundation for the formation of Chinese New Year customs. However, due to the lack of documentary records, it is difficult for us to know exactly how people celebrated the New Year before Xia and Shang Dynasties. By the Zhou Dynasty, rich Chinese New Year customs had been formed. The people of Zhou Dynasty began with November in the summer calendar, and the year-end sacrifice, celebration and auspicious activities in the first month constituted the basic contents of the New Year at that time.

　　Year-end sacrifice is a series of ceremonies including wax sacrifice and La Worship, which not only rewards various gods, but also misses and gives thanks to ancestors.

　　About the wax sacrifice, there is a detailed account in the Book of Rites. The purpose of wax sacrifice is mainly to repay the blessing of the gods. The so-called "ancient gentleman will repay it". The objects of sacrifice mainly include: Xian Si (Shennong), Si Si (Hou Ji), Baigu (the seeds of Baigu), Nong (the agricultural official who manages farming and teaches agricultural technology), postal list (the temporary place where the farmland official who supervises farming lives and field signs), animals (such as cats and tigers), and Fang (the dam). Wax sacrifice occupied a very important position in people’s life in the pre-Qin period. The dialogue between Confucius and his disciple Zi Gong recorded in the Book of Rites Miscellaneous Notes can reflect this point: "Zi Gong is concerned with wax, and Confucius said,’ Is it a pleasure to give?’ Right:’ If all the people in a country are crazy, they will be given pleasure in the unknown.’ Although Zigong could not understand the joy of wax, the sight of "people in a country are crazy" is enough to show the great significance of wax sacrifice to the people.

　　La Worship is also a year-end sacrifice, the object of which is the ancestor and the God of Five Sacrifices. The Five Sacrifices refer to doors, households, wells, stoves, and strollers. People worship them and thank them for providing important guarantees for people’s daily lives. The holding of wax festival and La Worship marked the end of agricultural production, which is of great significance to mark the transformation of life at the age of 20. After that, people will hold feasts to celebrate. What is depicted between the lines in the last chapter of The Book of Songs in July is the scene of feasting and celebrating, lively and peaceful, and happy New Year.

　　In the Zhou Dynasty, New Year’s Day was often called "the auspicious day of the first month", and a grand ceremony was held in the court, in which hundreds of officials of governors appeared before the Emperor, and the Emperor held a banquet to commend and reward their contributions.

　　The auspicious day of the first month is also a day to announce government decrees and laws and educate the people. The government will hang all kinds of policies and laws that need the people to know for 10 days above Wei (a tall building outside the palace gate of the emperor and vassal) for the people to see. Local officials spread all kinds of decrees to the grass-roots level of society so that everyone can check them against each other. At the beginning of the year, the Zhou Dynasty took advantage of the opportunity of the beginning of the new year and the newer years to issue decrees and promote enlightenment to ensure the orderly operation of the whole society in the new year.

　　Undoubtedly, the custom of Chinese New Year was formed in the Zhou Dynasty, and the Spring Festival has experienced at least 3,000 years of life. In 104 BC, Emperor Wu of the Han Dynasty promulgated the taichu calendar, and re-established the month of the founding of Yin (January in the summer calendar) as the first month. As a result, January 1st in the summer calendar became the first day of the year, and the year-end year-end year-end activities were moved to a new time accordingly. After more than two thousand years, the Chinese New Year basically started on January 1st in the summer calendar, which is still the case today.

　　　3. Why did it last for thousands of years?

　　14,500 years ago, Zong Yi, a man from the Southern Dynasty, described the custom activities of the Spring Festival at that time in the Chronicle of Jingchu: "The first day of the first month is the day of three yuan, and the Historical Records also call it the end of the month. When the cock crows, firecrackers and grass are set off before the court, so as to rid the mountain of evil spirits. All ages know that they are dressed in clothes, and they pay tribute to each other. Pepper and cypress wine and peach soup. Tu Su wine, gum tooth. Play a five-spice plate. Apply it to the powder, but take the ghost pill. One chicken each. Making a peach board is called fairy wood. Every time you drink alcohol, you start from an early age. " In this paper, it was mentioned that drinking pepper and cypress wine, drinking peach soup, drinking Tu Su wine, chewing gum, taking five spicy dishes, taking ghost pills and hanging mahogany boards on the door were all the most popular custom activities at that time, but they were not seen in today’s Spring Festival life. As for firecrackers, although they are still in use now, their shapes are quite different, and the purpose of setting off firecrackers is no longer "to repel evil spirits." This obvious difference between ancient and modern times clearly reveals the changes of the Spring Festival.

　　In fact, as long as we look at the literature records of different historical periods, it is not difficult to find that the Spring Festival has been changing. Not only the customs of festivals are changing, but also the duration, broadcasting space and name of festivals are changing greatly. However, despite all the changes, the Spring Festival is not fade away. In fact, the Spring Festival has always maintained a strong vitality. It spans time and space, from the pre-Qin period to the present, and has become a long-lasting and endless cultural tradition.

　　There are profound social, political and cultural reasons for the endless Spring Festival.

　　First, the Spring Festival is rooted in the endless fertile soil of Chinese civilization, which is the original culture of the Chinese nation. The Chinese civilization, which has lasted for 5,000 years and has developed to this day in a national form, is the foundation for the continued existence of the Spring Festival. If Chinese civilization is compared to a leafy tree, then the Spring Festival is a beautiful flower bred by this tree. Trees grow vigorously and flowers bloom every year.

　　Second, the long-term stability of the calendar and the establishment of the holiday system provide a guarantee for the inheritance of the Spring Festival. Festivals exist depending on the calendar. As mentioned earlier, three generations ago, China had formed a combined calendar of Yin and Yang, which took into account the tropic year and the first lunar month. After that, although the calendar calculation became more and more accurate, the principle of compiling the calendar was stable for a long time, which also provided conditions for the continued existence of the Spring Festival. In addition, the holiday system has also played a positive role. During the Han Dynasty, China has established a complete vacation system, giving all kinds of legal holidays to officials of all sizes, and holiday saving is an important part of it. During the Tang and Song Dynasties, the holiday system was more complete, and the Chinese New Year became the longest holiday. Both Jin and Yuan dynasties followed the holiday system of the Central Plains Dynasty, with an average annual holiday of 3 days. The Qing Dynasty paid more attention to the Chinese New Year, marked by seals and seals, and the holiday lasted nearly one month. The implementation of the holiday system not only gives officials time to celebrate the New Year, but also strengthens the official recognition of this festival and guides all members of society to inherit and practice the festival.

　　Third, the characteristics of sharing between the government and the people have created a huge group of Spring Festival inheritors. A large number of traditional festivals in China are not simply folk festivals, but have distinctive characteristics shared by the government and the people, especially during the New Year. Sharing between the government and the people does not only mean that the ruling class will personally participate in various customs activities of the festival like ordinary people; More importantly, the government will also hold various activities during the festival, thus making the festival an important time and space for national governance. The sharing between the government and the people in the New Year was formed as early as the Zhou Dynasty, and the Yuan Dynasty Meeting was a typical performance. Since the Qin and Han Dynasties, the Yuan Dynasty has been passed down from generation to generation. At that time, on the one hand, officials from all over the country, civil and military officials, royalty and relatives in Beijing, as well as foreign envoys, will greet the emperor and present gifts; On the other hand, the emperor rewarded bureaucratic ministers by giving things and feasts, so as to establish the legitimacy of political power, build a harmonious and warm relationship between monarch and minister, and safeguard the unity of the country. The survival of the festival depends on someone celebrating the festival. The more people celebrate the festival, the stronger the vitality of the festival. The Spring Festival has always been a festival shared by the government and the people, and there are many people who celebrate it. Various etiquette and custom activities bear rich cultural connotations and endow the Spring Festival with multiple functions. After a long period of accumulation, the Spring Festival has formed a very rich custom activities, such as offering sacrifices to the stove, ancestor worship, sweeping the house, busy New Year, New Year greetings, putting up Spring Festival couplets, wearing new clothes, setting off firecrackers, visiting temple fairs, enjoying flower lanterns, walking on stilts, boating, feasting and partying, and dancing lions and dragons. Among them, there are exquisite manners, food and clothing, social interaction and entertainment activities.All these bear the values and ideal demands of the Chinese nation, such as reverence for nature, respect for ancestors, gratitude and gratitude, family reunion, social harmony and harmony in the world. By participating in it, people coordinate the relationship between heaven and man, renew social relations, and adjust the individual’s physical and mental relations, so that the Spring Festival has important functions such as strengthening the emotional connection between individuals and their families, hometowns, places and countries, enhancing community awareness and promoting social harmony, thus being deeply embedded in the social structure and becoming a cultural tradition that members of society cannot abandon.

　　Fourth, the constantly updated, open and inclusive Spring Festival culture continues to empower the inheritance of the Spring Festival. The Spring Festival is not a rigid and closed cultural system, it changes with time and adapts to local conditions. Throughout history, people in different dynasties always developed custom activities in line with the characteristics of their own times. People in the southern dynasties burned firecrackers to avoid evil spirits, while contemporary people used gunpowder firecrackers to express their joy and blessing for the arrival of the new year; In the 1980s, people liked to send New Year cards, but today, it is fashionable for people to pay New Year greetings through WeChat. Looking at the whole country, people in different places always make full use of their natural environment and human conditions to create custom activities with local characteristics by visiting temple fairs in Beijing, flower markets in Guangzhou and flower lanterns in Zigong, and making cakes in jiaozi in the north and in the south.

　　Prosperous for the New Year. Spring Festival culture contains the ideal of human common life, such as material abundance, social harmony and spiritual abundance, and carries the common values of family harmony, social tolerance and harmonious coexistence between man and nature, which is the fundamental reason why it can go to the world. Going to the world, the Spring Festival is bound to inherit and develop in cultural exchanges and mutual learning.

　　Guangming Daily (11th edition, February 4, 2024)

　　In 2023, China’s economy, which has experienced storms, has strengthened its physique and bones, and it has given off new vitality in its steady and far-reaching development.

　　Looking back on last year, what was the gold content of China’s economy?

　　Looking forward to the new year, where does China’s economic confidence come from?

　　We found the answer from this heavy report card — —

　　On January 17, 2024, the National Bureau of Statistics released the main data of national economic operation in 2023. In this year-end report card, China’s economy has made remarkable contributions to global economic growth; In the good data, there is a solid foundation for China’s economy to develop further to high quality; In the record of innovation and breakthrough, there is unlimited potential for China’s economy to achieve good results again. Since January 17th, the Financial Program Center has launched a series of reports, "From the data, it is getting better". From this report card with good quality and sufficient weight, it "counts" the confidence of China’s economy to move forward steadily in the process of high-quality development.

　　In 2023, China’s GDP growth rate was 5.2%, and the economy rebounded for the whole year.

　　Interpretation of China’s economic performance, GDP, that is, gross domestic product, is an important observation index. 5.2%, which is the most concerned GDP growth rate in the report card of China’s economic operation in 2023 released on 17th. China’s total economic output reached 126,058.2 billion yuan. In the first quarter, GDP increased by 4.5% year-on-year, 6.3% in the second quarter, 4.9% in the third quarter and 5.2% in the fourth quarter.

　　Director of the National Bureau of Statistics Kang Yi:It can be said that the performance of China’s economy in the past year is to hand over a report card with good quality and sufficient weight. In 2023, with the downturn of the world economy, the complex evolution of the international pattern and frequent geopolitical conflicts, the complexity, severity and uncertainty of the external environment we are facing are rising, and there are many cyclical structural contradictions in China and frequent natural disasters. Under such complicated circumstances, it is even more commendable to achieve such development achievements.

　　China’s contribution to global economic growth is about one third.

　　According to the forecast of the International Monetary Fund, the contribution rate of China’s economic growth rate of 5.2% to global economic growth will be around 30%, that is to say, China’s economy will continue to be an important engine of global stable growth.

　　According to the World Bank’s forecast of GDP and growth rate of major economies in 2023, China’s economic growth will be about 1.5 times that of the United States and 16.5 times that of the euro zone. From the perspective of contribution rate to world economic growth, in 2023, China will have more than America, Europe and Japan combined.

　　Hideki Ito, Principal Researcher of Mizuho Bank China Co., Ltd.:China’s economic growth of 5.2% is equivalent to the combined GDP of Thailand and Viet Nam. China has made great contributions to the world economy. With the expansion of exports and the growth of domestic demand, the dividend of China’s economic growth will spread to the global economy.

　　China, as the second largest economy in the world, has formed a good and stable fundamentals in its long-term development. Japanese Omron Health Medical Company, which entered the China market 30 years ago, has increased its sales in China by about four times in 2010. Last August, their R&D and production base expanded in Dalian with an investment of 300 million yuan was successfully completed.

　　Like Omron, many large Japanese companies are also increasing their investment in China. According to Japanese media reports, Matsushita Electric will invest more than 50 billion yen in China to build or expand more than 10 factories in the three years to March 2025; Todo, a Japanese bathroom brand, also plans to build a new factory in the suburbs of Dalian, with an estimated investment of tens of billions of yen, which will be put into production as soon as 2026. In addition, Daikin’s new air conditioning plant in Guangdong will also be put into operation in October this year.

　　In 2023, the total retail sales of social consumer goods increased by 7.2%.

　　In 2023, the total retail sales of social consumer goods reached 47,149.5 billion yuan, an increase of 7.2% over the previous year, reaching a record high. The contribution rate to economic growth reached 82.5%. Consumption has become the main driving force of economic growth again. One of the most striking is the rapid recovery of tourism. Whether it is Zibo, Shandong Province, which made a name for itself in the first half of the year, or Harbin, which is famous for its pet customers and powder at the end of the year, all show the strong driving force of tourism consumption in the past year.

　　During the New Year’s Day holiday this year, Harbin Ice and Snow World received 163,200 tourists, a year-on-year increase of 435%, a record high. The local Mattel popsicles sold 100,000 pieces in three days. Now, the "Erbin" fever is still going on, and the number of tourists on the Central Street will exceed 400,000 every day; A small fried cake stall sells nearly 8000 fried cakes every day. The consumption heat in the ice and snow season, ignited by the "Erbin pet mode", quickly spread to more places. During the New Year holiday, Heilongjiang Province received a total of 6.619 million tourists, an increase of 173.7% over last year. Southerners go skiing in the north and northerners go south to avoid the cold, which has become a new hot spot in tourism. A series of cultural and tourism parties that go from north to south and are linked in many places have further released strong tourism consumption potential.

　　In 2023, the per capita disposable income of national residents increased by 5.3%, of which the per capita disposable income of rural residents increased by 5.7%. Jiang Zhixiang is a photographer in Qianjiang, Hubei Province. In the past year, he recorded 60 weddings with his lens, witnessing the happy little days of the villagers and the new scene of rural consumption. This year, Jiang Zhixiang bought a house through his own efforts. He admitted that he was full of confidence in the prospects of his career when he saw the new changes in the rural landscape.

　　In 2023, the growth rate of electricity consumption in the whole society exceeded 6%

　　Electricity consumption data is a barometer of national economic operation. The reporter learned from the China Electricity Council that the growth rate of electricity consumption in the whole society in 2023 was 6.7%. Among them, the electricity consumption of business services, wholesale and retail, accommodation and catering industries has obviously recovered, with a year-on-year growth rate of over 13%. The rapid development of the electric vehicle industry has boosted the electricity consumption of the charging and replacing service industry by over 70% year-on-year.

　　In 2023, China’s "new three" products, such as new energy vehicles, lithium batteries and solar cells, exported a total of 1.06 trillion yuan, exceeding the trillion mark for the first time, with an increase of 29.9%.

　　The equipment manufacturing industry is the heavy weapon of the country and an important part of the real economy. Since 2023, a number of domestic high-end equipment have made breakthroughs in succession, and big countries have frequently "upgraded". The first large domestic cruise ship, Ada? The Modu is currently sailing in the East China Sea. This large domestic cruise ship has successfully completed three commercial voyages since it officially started commercial operation on January 1. Ada? Captain Modu said: "We have tested the limits of everything, our engine and stability. We are very, very confident. It is very stable and very powerful. This means that even in stormy weather or bad weather, the ship is still very stable. "

　　"Ada? The "Modu" cruise ship is currently running at a frequency of 6 to 7 voyages per month, with tickets ranging from 2,000 to 3,000 yuan to more than 10,000 yuan. All the voyage tickets before the Spring Festival have been sold out. In Ida? At the same time that the cruise ship Modu started another voyage, the design scheme of the second domestic large-scale cruise ship called "No.2" is also progressing steadily, and construction has started. The person in charge of the design told the reporter that the "No.2 Ship" with detailed design from 2021 will become Ada? The sister ship of Modu, but with longer length and larger displacement.

　　In 2023, China’s total annual import and export of goods was 41.76 trillion yuan.

　　In 2023, the total import and export volume of goods in China was 41.76 trillion yuan, an increase of 0.2% over 2022. In global trade, cross-border e-commerce has become a new force. According to the latest statistics of the General Administration of Customs, in 2023, the import and export of cross-border e-commerce in China was 2.38 trillion yuan, a year-on-year increase of 15.6%.

　　According to industry insiders, with the rise of new formats such as independent station, cross-border live broadcast and full custody, more and more China enterprises, especially manufacturing enterprises with innovative and iterative capabilities, are selling their products to all parts of the world through cross-border e-commerce platforms.

　　According to the data of Shenzhen Municipal Bureau of Commerce, the number of cross-border e-commerce export enterprises in Shenzhen has exceeded 150,000. In 2023, the import and export volume of cross-border e-commerce in Shenzhen reached 326.53 billion yuan, a year-on-year increase of 74.4%. Driven by cross-border e-commerce, the shipments of many cross-border logistics enterprises in 2023 also reached a record high.

　　According to the latest data from China Federation of Logistics and Purchasing, China’s logistics market will resume growth in 2023. It is estimated that the total social logistics volume will reach 350 trillion yuan in 2023, and the express delivery business volume will reach 132 billion pieces, ranking first in the world for ten consecutive years. The national railway delivered 3.91 billion tons of goods, a record high. Wu Shidan, co-founder and chief marketing officer of a logistics company in Shenzhen, Guangdong Province, said: "Our overall LCL volume in 2023 was 14,000 cabinets, with an average LCL volume of 1,200 pieces a month, which increased by 39% compared with 2022 and tripled compared with 2019. This can be said to be the highest record set by our company since its establishment 13 years ago. "

　　As another heavy special report since the opening of the financial program center of the general station, the series of reports "Looking back from the data" found the answer to China’s sustained economic recovery from solid data; From a real order, I saw the proof that the world is optimistic about China; On the accelerated track, it witnessed the steady and positive momentum of China’s economy.

　　Looking forward to 2024, China’s economy will still be full of confidence and the pace towards high-quality development will be more firm.

Zhan Wen (sixth from left) is with children in Nayong County, Bijie City, Guizhou Province. Image source: South+Client

　　"Principal, mom, when I grow up, I want to be an excellent Communist party member like you." On the evening of July 1st, Zhan Wen, principal of Chebei Primary School in Tianhe District, Guangzhou and lifelong honorary principal of Nayong Tianhe Experimental School in Bijie City, Guizhou Province, received the news of Zhang Ping, a student of Nayong, and she immediately replied, "Baby, I am so proud of you!"

　　"Principal’s mother" is the nickname for Zhan Wen by Nayong students. In May 2018, Zhan Wen was selected to teach in Nayong, during which she took the initiative to apply for extending the teaching time from three months to three years. A few days ago, Zhan Wen was awarded the outstanding Communist party member of Guangdong Province.

　　"After retirement, I want to go back to Nayong Tianhe Experimental School and build the school better." Zhan Wen said that she wants to bring more love to Nayong so that children can get a better education.

　　From "female security guard" to "principal and mother"

　　On May 17, 2018, Zhan Wen embarked on a journey of teaching and arrived at the No.1 Primary School in Nayong County. Looking at crowded classrooms and timid children, Zhan Wen has mixed feelings-how to improve the hardware? How to close the distance with children?

　　Zhan Wen learned that many children are left-behind children and are more introverted. She offered to go to the school first, hoping to get familiar with the children as soon as possible. At 7: 30 every morning, Zhan Wen appeared at the school gate on time and gave a high-five hug to the students who arrived at school. "Hello, good morning!" "

　　A child said that there was an enthusiastic "female security guard" at the school. In the louder and louder greetings, the children became more and more sunny. They lined up with high-fives and took the initiative to say hello.

　　On one occasion, Zhan Wen couldn’t get to school on time because of physical discomfort. Later, a classmate put a letter into her hand, which contained such a sentence: "I have a good teacher, don’t hurt her in time!" " Zhan Wen’s eyes are wet when reading the letter.

　　Later, the local government introduced various resources to participate in the assistance work, and the appearance of the first primary school in Nayong County changed greatly soon. The school built three new playgrounds, and the number of students in each class was controlled within 55.

　　Zhan Wen made teaching AIDS, taught children to draw mind maps, write math diary, and make mathematical manuscripts, which made abstract knowledge concrete, and children became more and more interested in mathematics. Zhan Wen has gradually become the "principal and mother" of children. After the expiration of the three-month teaching period, Zhan Wen applied to extend the teaching time.

　　Let more teachers and children "dare to dream"

　　Returning to Nayong again, Zhan Wen’s role has also changed from the vice president of Nayong County No.1 Primary School to the member of the party group and deputy director of Nayong County Education Science and Technology Bureau. "Poverty alleviation first helps wisdom." After taking up his new post, Zhan Wen spent more than a year traveling around more than 500 schools in Nayong County, discussing the school-running concept and orientation with the principal, and recording the needs of the school.

　　She built nine "dream classrooms" worth 1.8 million yuan for Nayong, so that more teachers and children have the confidence to "dare to dream". She connected caring people from all walks of life and won various material donations for dozens of weak schools in Nayong County.

　　"In addition to the improvement of hardware, it is more important to improve the level of local teachers and improve the soft power of education." Zhan Wen said that, therefore, she organized 56 trainings such as "Spark Plan" and "Positive Education", and trained more than 9,000 teachers to help teachers broaden their horizons.

　　In 2019, Tianhe District invested 42.5 million yuan to build Nayong Tianhe Experimental School. In December of the same year, Zhan Wen served as the first principal of Nayong Tianhe Experimental School, and took on the heavy responsibility of education for 1,600 students who moved out of poverty. Zhan Wen first contacted a number of enterprises to donate equipment and materials for the school, and won a love donation of more than 2 million yuan.

　　In order to expand the coverage of quality education resources, Zhan Wen took Nayong Tianhe Experimental School as the base, and set up seven schools and a kindergarten in Nayong County, including the No.1 Primary School, into a "7+1 pigeon blossom" learning community with resource sharing, professional mutual promotion and group development.

　　After three years of teaching, Zhan Wen passed on the love from Guangzhou to the children in Nayong, leaving Nayong with a model school for ex situ poverty alleviation and relocation, 118 principals trained by Zhan Wenming’s principal pilot studio, a group of teachers with dreams, and the enterprising spirit and hard work of teachers in party member, Guangzhou.