On "Emotional Value" in Ancient and Modern Times

"Emotional value" is indeed a complex and subtle thing, like a mysterious and mysterious door. The ancients knew "emotional value".

A wonderful story of seizing the opportunity to provide "emotional value" is recorded in Historical Records. It is said that Queen Dou has a long-lost brother named Dou Guangguo. Although she has gone through twists and turns and hardships, it is a coincidence that Dou Guangguo finally recognized her sister who has already become a queen. When her brother and sister met, she was particularly excited. Queen Dou recalled the scene when her brother and sister parted, and she couldn’t help crying. How did the guards and maids around her provide "emotional value"? Is beside as silly as watching a play wait for a while, wood.DullFascinated by it? Or hurry to comfort the queen and say, "It’s a good thing to meet, and the reunion of brothers and sisters should be happy."

Sima Qian wrote a sentence that surprised later readers: "When you wait on the left and right, you cry and help the queen grieve."

These waiters are really kind-hearted, and they are also full of tears, trying to create a sad atmosphere suitable for completely releasing emotions, "helping the queen to grieve", and making their own crying become the sad background music for the queen to recall the past.

1,900 years ago, Wang Chong wrote down two psychological phenomena he observed in "On the Balance and Art Additions": "If people are praised, they will be unhappy; Destroying people is not good for their evil, but the listener is unhappy.In the heart. "It means that if you praise a person, if you don’t exaggerate, the listener will not be satisfied; If you criticize a person and don’t exaggerate his disadvantages, the people who listen will not be satisfied. Wang Chong keenly found that the human heart is like this. "Vulgarians are curious, not strange, and they don’t have to say anything." Ordinary people just like strange people and wonders. If you say "good" but don’t say anything extraordinary, and "bad" also lacks something special, no one will listen to you.

Therefore, when you say Liu Bei, you say that he "has his hands over his knees and can look after his ears"; Say Guan Yu, say that he "curses the bones to cure poison", and he can "drink and eat meat, laugh and play chess, and there is no pain at all"; Speaking of Zhuge Liang’s wisdom, he can predict the future as if he were a fairy or a monster. These are all fictions and exaggerations made by book writers in order to provide emotional value to readers. In this regard, Lu Xun hit the nail on the head: "In order toMake languageAmazing, for the sake of stability, some writers are simply not sympathetic to nonsense. "

"The Analects of Confucius" contains a passage of Zi Gong’s comment on Shang Zhouwang: "It is better to be poor than to be poor. It is based on the gentleman’s evil living in the dirty, and all the evils in the world are returned. " This means that Shang Zhouwang’s evil is actually not as bad as people say. However, Zi Gong explained that because Shang Zhouwang was identified as a bad guy, all the bad reputations in the world fell on him. Zi Gong’s explanation is actually not as profound as Wang Chong’s. Ordinary people don’t delve into Shang Zhouwang’s good or bad. They just want to make it attractive. The more sensational the better, the more thrilling the better. In this way, storytelling can provide "emotional price" for listening to stories.Value ",otherwise it is boring, and the audience feels that it wastes time in vain and makes people tired. Only when Shang Zhouwang is said to be full of evil, evil, vicious and vicious, will the audience get spiritual enjoyment and satisfaction.

In the folk, providing emotional value is not so elegant. It is often said that there are eight words: "Seeing people shorten their lives and seeing things increase in price." It means that if you guess the age of other people, you should say it as small as possible; Estimate the price of what others buy, and say it is higher. Another sentence also involves "emotional value", which is called "obedience is filial piety". This sentence is rich in connotation. From the perspective of providing emotional value, it can be understood that as long as it does not involve principled issues, you can speak according to your parents’ thoughts.

It’s easy to echo, but it’s not difficult to exaggerate and fabricate. In fact, the most difficult thing to provide emotional value is listening. Because everyone seems to have the need to talk, the need for success.To be recognized, failed needs are soothed, wronged hopes are understood, plain needs are regarded as happiness, down-and-out needs are regarded as referrals, incompetent hopes are regarded as virtuous, virtuous expectations are regarded as talented, audacious hopes are regarded as courageous, cautious and well-behaved hopes are regarded as gentlemen and perfect people, and it is said that pouring out can secrete dopamine, and you should keep your mouth shut and listen to people.

Therefore, it is the most common way to provide emotional value by enriching listening into eating and drinking, so that listening is no longer so boring and unbearable.

Source: Shijiazhuang Daily
Editor Gan Xiaobo
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