Media: Why does Huawei’s 30-fold screen mobile phone lead the high-end market with hot discussion and innovation?

Huawei recently launched the world’s first largest and thinnest commercial three-fold screen mobile phone, which not only triggered a pre-sale boom, but also caused widespread discussion at home and abroad. The advent of this product highlights the rapid development of domestic mobile phones in technological innovation. For a long time, domestic mobile phones have followed Apple, Samsung and other brands and constantly pursued innovation. Although the concept of three-fold screen mobile phone has long been put forward, the leap from concept to mass production involves the comprehensive upgrade of production objectives, design concepts, technical maturity and market positioning. Compared with double folding, triple folding is not only an innovation in appearance, but also a major breakthrough in hinge and screen technology, which effectively responds to consumers’ demands for equipment reliability, thinness and screen quality, and fully demonstrates the technical strength of domestic mobile phones.

This further consolidated the leading position of domestic mobile phones in the high-end market. With the smartphone market entering a saturated state, consumers’ replacement cycle is prolonged, industry growth slows down and consumption upgrades go hand in hand. Faced with the high cost of R&D and innovation, domestic mobile phone brands are advancing to the high-end market one after another. Folding screen mobile phone is the highlight of high-end market. Huawei’s leading three-fold screen mobile phone marks the change from following to leading. Especially in the case of releasing new products at the same time as Apple, this move is regarded by overseas media as a direct manifestation of brand influence and the scientific and technological strength of China and the United States.

Although it is uncertain whether the three-fold screen mobile phone will become the mainstream form of the future folding screen mobile phone, it does bring new ideas to the market. At present, the folding screen mobile phone has shown many forms, such as horizontal internal and external folding and vertical folding, and the three-fold mainly meets the specific needs of business people and technology enthusiasts. The price of nearly 20,000 yuan announced by Huawei triggered some netizens’ feedback about the high price. Due to the high cost of technology and configuration, the three-fold screen mobile phone is currently positioned in a niche market, and it is difficult to achieve large-scale popularization and substantial price reduction in the short term. In addition, improving thinness and durability is essential to attract more users.

It should not be ignored that the three-fold screen mobile phone is an important step to promote the evolution of smart phones. It can be seen from netizens who dubbed it "LCD TV that can be put into pocket" that smart phones are evolving towards a larger screen. Since 2018, global smartphone sales have declined, but the folding screen mobile phone has maintained steady growth. Its unique form successfully combines portability and large screen, providing users with a brand-new experience. Therefore, regardless of the form, the pursuit of larger display area is the inevitable trend of the development of smart phones.

The emergence of three-fold screen mobile phones has also brought new vitality to the smart phone market. This year, with the centralized release of new technology mobile phones such as artificial intelligence, folding screen and 5G, the market demand has been released, which will help the market recover and achieve growth. The mass production of three-fold screen mobile phones not only opens up new growth points in the market, but also promotes the improvement of the industrial chain, bringing more development opportunities for upstream and downstream enterprises.