(Observer Network News/Lv Dong Editor/Yin Zhe)
On the evening of November 12th, vvild Xiao Ye officially issued a statement saying that it had completely stopped all self-operated sales on the Internet.
VVI ILD Xiao Ye said that Xiao Ye Science and Technology supported the relevant requirements of the State Administration of Markets and the State Tobacco Monopoly Bureau, and has taken the initiative to close online sales channels such as Tmall and JD.COM, deleted all online marketing content related to sales, and urged all non-self-operated social channels to stop online sales immediately.
VVI ILD Xiao Ye also said that it has strictly regulated the sales behavior of dealers when it goes online, and it is absolutely not allowed to recommend or sell e-cigarette products to minors.
Observer. com noticed on Tmall and JD.COM that keywords such as "Xiao Ye vvild" can no longer be searched.
Tmall screenshot
JD.COM screenshot
The following is the original statement of vvild Xiao Ye:
According to Xiao Ye official website, vvild, Xiao Ye is affiliated to Shenzhen Xiao Ye Technology Co., Ltd., and the founding team of Xiao Ye is from well-known brands such as Huawei and Hammer Technology. The team has rich experience in the design, production, marketing and sales of electronic consumer goods.
It is worth mentioning that at about 16: 00 on November 1 this year, the State Tobacco Monopoly Bureau and the State Administration of Market Supervision issued the Notice on Further Protecting Minors from E-cigarettes.
The notice pointed out that in order to further strengthen the protection of minors’ physical and mental health and prevent minors from buying and smoking e-cigarettes through the Internet, from the date of issuance of this notice,urgeE-cigarette production and sales enterprises or individuals timely close the e-cigarette Internet sales website or client;urgeThe e-commerce platform closes the e-cigarette shop in time and removes the e-cigarette products in time;urgeEnterprises or individuals producing and selling electronic cigarettes withdraw electronic cigarette advertisements published through the Internet.
Just about 20 minutes before the official announcement of the above notice, Luo Yonghao, the founder of Hammer Technology, just forwarded the news that "vvild Xiao Ye disposable atomized electronic cigarette" will be officially launched in Tmall and JD.COM on November 11th.
It is understood that e-cigarette is a "re-entrepreneurship" project of Luo Yonghao after he left the Nut mobile phone team. Just when the outside world thought that he would stick to making mobile phones, Luo Yonghao stepped down as the legal representative and chairman of Beijing Hammer Digital Technology Co., Ltd. in December 2018 and turned to enter the e-cigarette industry.
Screenshot from Weibo, Luo Yonghao
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