Joint venture challenger, Geely Xingyue L listed for sale at 137,200 yuan.
During this year’s Shanghai Auto Show, Geely Automobile built a new SUV model named Xingyue L based on CMA architecture, and released "SUV Disruptive Action", which opened the curtain to challenge the mainstream joint venture SUV. After waiting for three months, Xingyue L was officially listed in Hangzhou on July 20th.
This time, Xingyue L launched two power combinations, 2.0TD-7DCT EVO and 2.0TD High-Tech -8AT, with a market guidance price of 137,200 yuan to 185,200 yuan. Among them, Xingyue L’s exclusive Cuiyu magic color suit costs 5,000 yuan, including Cuiyu magic color special car paint+Cuiyu double suede interior, double five-spoke pulse exclusive wheels+magic color exclusive car keys.
At the same time, Geely Automobile has also prepared a variety of car purchase benefits for users who purchase the Star Yue L, such as a financial subsidy of up to 10,000 yuan, an increase and replacement subsidy of 7,000 yuan, free basic traffic for life, free maintenance for 4.5 years or 120,000 kilometers, and free warranty for 5 years or 150,000 kilometers.
Challenge the three flagship standards
As the main model of Geely in SUV products in the future, Xingyue L is also challenging the mainstream joint venture SUV models. And it has been comprehensively advanced from three levels: intelligence, security and luxury.
First of all, on the intelligent level, Xingyue L is equipped with the strongest Qualcomm Snapdragon 8155 chip, which supports 5G high-speed network and drives multiple screens with one core. At the same time, the new car is first equipped with Geely Galaxy OS system, which can realize the three-screen linkage of IMAX and the four-screen linkage of 25.6-inch AR-HUD–creating a smart cockpit with the largest "screen ratio".
In addition, under the blessing of CMA’s new intelligent and evolvable electronic and electrical architecture, Xingyue L has the intelligent expansion potential in the next 5 to 10 years. In addition, Xingyue L also has the global FOTA capability, which is the first engine power OTA, so that fuel vehicles can achieve multi-dimensional upgrades like pure trams.
Thanks to the 24 sensing elements with the largest number of mass-produced fuel vehicles, Xingyue L has nine large-area security. Among them, the EMA emergency steering assistance system carried by the new car can help the driver to make emergency avoidance when danger comes and minimize the possibility of injury; Elk passed the test with a score of 79km/h, giving users the strongest protection with the ultimate safety experience.
Finally, at the luxury level, Xingyue L is fully aligned with the products of 300,000 yuan. The straight waterfall air intake grille, with the appearance of matrix headlights on both sides, gives people a tall and tough visual experience. With a length, width and height of 4770mm×1895mm×1689mm and a wheelbase of 2845mm, Xingyue L has surpassed the level of joint venture competitors at the same level.
The luxury of Xingyue L is also reflected in the power. The new car is equipped with 2.0T high and low power engines of Volvo Drive-E series, which are matched with 7-speed wet DCT gearbox and 8AT gearbox respectively. The addition of the sixth generation electro-hydraulic four-wheel drive system of Borgwarner, the first in China, further highlights the comprehensive mechanical quality of Xingyue L.
Popularize high-end products
At the listing conference of Xingyue L, Li Shufu, chairman of Geely Holding Group, who has not participated in such activities for a long time, also came to the scene to cheer for Xingyue L platform. In Li Shufu’s view, Xingyue L is of epoch-making significance. It is neither a traditional car nor a new energy car, but it inherits the advantages of traditional cars, absorbs the highlights of new energy cars and creates its own characteristics.
Two years ago, Xingyue, the first model of Geely Automobile CMA architecture, went on the market, which broke the inherent cognition of users’ distrust of the three major parts of China. Last year, the launch of Xingrui, the first car product under CMA framework, broke through the "family car standard" previously formulated by joint venture brands.
With the listing of Xingyue L, Geely Automobile officially released the "High-end Series of Geely Brand CMA"-named "China Star" at the event site. Geely Automobile believes that China Star represents the highest level of automobile brands in China at present, and will challenge the high-end market in the future to provide users with high-value products and realize the popularization of high-end products. And in the global automobile industry, we will fight for "China automobile value" and set a new benchmark of "China automobile value" with three high values.
In Geely Automobile’s view, the first high value of China Star is to lead the era of global architecture. The release of China Star can also be regarded as a brand-new advance of Geely’s architecture. At present, Volvo, Link and Geely CMA architecture products have been recognized by more than 1 million users around the world. By 2024, all products of Geely brand will fully realize the construction of cars!
The second high value is to lead the global hybrid new energy era. In the future, Geely will continue to promote the "Blue Geely Action Plan". In September this year, Geely Automobile will launch a global power brand and build a Geely GHS2.0 intelligent hybrid system, achieving 43.32% of the world’s highest thermal efficiency and more than 40% fuel saving rate. In the future, GHS2.0 dual-engine intelligent hybrid system will be first installed on China Star.
The third high value is to lead the global era of 5G smart travel. Geely has made diversified layouts in the fields of LEO synchronous satellite, V2X vehicle-road coordination and high-level autonomous driving, and has the ability to link smart city traffic. By 2022, we will see Geely automobile with L4 unmanned driving and intelligent digital cockpit in Hangzhou Asian Games.
Gan Jiayue, CEO of Geely Automobile Group, said: "The high value of China Star Three leading the world is one of the’ China Geely’ schemes for China Automobile to go global, become bigger and stronger. As the global leader of China Automobile, Geely will fight for the’ China Automobile Value’, look for the direction, strengthen its belief, and work hard to make China Automobile travel all over the world. "
Write at the end:
First of all, from the product point of view, Xingyue L should have the strength to compete with or even surpass the joint venture products in terms of intelligence, safety and luxury, and the price of 137,200 yuan to 185,200 yuan, while fully surpassing the product strength value of the strong joint venture brand, it can be said that it is full of sincerity without requiring users to spend a penny more.
The release of China Star highlights Geely’s brand dream of "being great because of happiness" forged in 35 years. As Li Shufu said: "For more than a decade, Geely has cooperated with global partners to overcome one difficulty after another and solve one problem after another to achieve today’s product achievements of Xingyue L. What users buy is not an isolated automobile product, but the result of Geely’s systematic service and high-tech ability. I firmly believe that Xingyue L will lead the intelligent transformation of traditional automobiles and make positive contributions to the intelligent development of China automobile industry. "
