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CCTV News:Intensive care unit is the last line of defense to save the lives of critically ill patients in COVID-19. Doctors and nurses in the intensive care unit of Jinyintan Hospital in Wuhan have been fighting for 49 days since they received the related patients on December 29th last year.

At the 2020 Spring Festival Gala at the reception desk, hundreds of millions of viewers got to know this nurse in protective clothing. When they saw this nurse named Liu Hongjuan again after more than 20 days, she had just come out from work in the ward. Talking about the work scene shown on the Spring Festival Evening, Liu Hongjuan said that she was actually very tired at that time.

Liu Hongjuan, nurse in intensive care unit of Wuhan Jinyintan Hospital:At that time, the support people had not arrived, and our physical strength was in an overdraft state. I took care of three patients, and the patients’ condition was not very good. The air supply system on their backs was ten kilograms, and then they were busy. The patients had to be rescued, so they couldn’t take care of themselves.

Nurses who are busy in the intensive care unit have more than five years of experience. This job is dangerous and heavy. All 48 nurses have been working for a month and a half without a day off.

Qu Zhaohui, head nurse of intensive care unit of Jinyintan Hospital in Wuhan:Generally speaking, if you go in, you may stay in it for twenty or thirty minutes, and you will feel chest tightness and discomfort, but my nurse, she will stay for at least five to six hours, and the longest will stay for 10 to 12 hours. We are all the best nurses.

The best thing is not only technology, but also physical strength. It is still fast to pull up a 60-kg oxygen tank!

Song Jingyuan, nurse in intensive care unit of Wuhan Jinyintan Hospital:The patient uses high-flow oxygen, and the concentration needs to be very high. A can of oxygen can only be used for half an hour.A patient needs it one day.More than 20 bottles, nearly 30 bottles.

Nurses take turns in shifts and wait around critically ill patients 24 hours a day. Nurses carry out all the doctor’s orders, including basic nursing care for patients, such as turning over, patting back, sucking sputum, caring for gastric tubes, urinary tubes, arteriovenous catheters, thoracic and abdominal drainage tubes, etc., always paying attention to patients’ vital signs such as ECG, blood pressure, oxygen saturation, etc., in addition, they have to undertake life care such as feeding, nasal feeding, washing hair, cleaning urine and so on, and are often exhausted at the end of the day.

Lu Li, nurse in intensive care unit of Wuhan Jinyintan Hospital:After all, this is an infectious disease. Although we are wearing layers of protective clothing, it can protect us to a certain extent, but because it is closed inside the protective clothing, it will also affect our hearing, smell and sensitivity. In case we are not careful, we may be pricked by needles, contaminated by blood and body fluids, and then when we suck sputum or do other operations, there may be droplets splashing on our faces, which is actually quite dangerous.

On January 23rd, Wu Wenjuan, director of the intensive care unit, suffered from headache and fatigue due to staying up late and working hard. CT showed that there was a ground glass image in his lungs, and he was isolated and hospitalized. Although fully prepared for the virus infection, when I heard that Director Wu Wenjuan was suspected to be infected, all the people in the department inevitably experienced emotional fluctuations.

Ma Dan, nurse in intensive care unit of Wuhan Jinyintan Hospital:What if I get infected? Then my dad said, people always have to do something meaningful in this life, and when you look back when you are old, you will feel that you won’t have any regrets. He said that you should leave things at home alone, and then work hard and work with peace of mind.

All the medical staff silently withstood the pressure, and Ma Dan not only returned to his post, but also submitted an application for joining the Party.

Ma Dan, nurse in intensive care unit of Wuhan Jinyintan Hospital:If we don’t stick to our posts, then no one can do what we do, and no one will stick to it. We should move forward unswervingly.

Fortunately, after treatment, Director Wu Wenjuan quickly returned to work.

On the evening of November 21st, # Wang Baoqiang was reported to be suspected of fraud # and the topic rushed to the hot search.

In this regard, @ Wang Baoqiang Studio issued a claim that "the money signed in black and white is not bad, and the promised help has never been broken. Innocent in the heart, and never trust, we are waiting for the legal result. "

Earlier, it was reported on the Internet that Wang Baoqiang was suspected of fraud, amounting to 100 million yuan.

According to the news, on the morning of 21st, the head of Chengdu Enbo Fighting Club reported to the Unity Police Station in Pidu District, Chengdu, that the club gave full support to Wang Baoqiang’s film when he co-produced with Wang Baoqiang, and it took five years to invest millions of human, material and financial resources. The club was promised a 5% share of the box office. Later, the box office sold 2.2 billion yuan. However, Wang Baoqiang turned his back on the club and ignored it. So far, he has not paid any return and remuneration, which has caused great problems in the management of the club. The club thinks that it has been tricked by Wang Baoqiang and his company, caught in a scam and forced to call the police.

In an octagonal cage is a sports inspirational film directed and starring Wang Baoqiang in 2023. Based on real events, the film tells the story of a frustrated middle-aged man leading a group of children to highlight the tight encirclement of fate and explore the way out of life. The film was released in Chinese mainland on July 6th, 2023, and the subsequent box office grossed over 2 billion yuan.

As early as October this year, Wang Baoqiang’s "octagonal cage" was also in a controversy. A young actor in the film said that Wang Baoqiang had promised to support him until he graduated from college, but so far he has not fulfilled it. On October 18th, coach Sun, the head of the actor’s sloppy side, responded to the media that everyone was just chatting at that time, and the online recording was stolen, and Wang Baoqiang didn’t make a promise to them.

Source | Observer Network

Original title: "The amount exceeds 100 million? Was reported to be suspected of fraud, and Wang Baoqiang responded. "

Read the original text

Author | Netscape Internet Editorial Department

　"Love Story of Yilan is really so good to cry!"

"Cry while watching, and give me the whole defense directly in the middle of the night …"

It’s hard to imagine that this is the audience’s evaluation of a comedy movie.More and more viewers went to the comment area to take photos of crying and watch "crying noisily". Some people cried nose bubbles, others cried their faces deformed, and a large number of "tap water" spontaneously went crazy on the Internet.

What is even more unimaginable is that,On April 27th, "Yilan Love Story", which was broadcasted by Tencent Video alone, was able to soar by 350% in a single day after it was launched for 10 days, and returned to the top of Tencent’s video hot search list. On the 11th day of its launch, the single-day box office reached the highest value of 1.268 million, far exceeding its initial box office, and it topped the list of movies hot search NO.1 for five consecutive days.At present, the box office of the film has exceeded 10 million, ranking second in the online movie box office list in April.

Box office curve of Yilan love story

You know, for most online movies, the box office in the first week can account for 80% of the total box office, and then the box office will plummet and become less and less. But the Love Story of Yilan is obviously an exception.

It is rare to get out of the long tail rising box office curve by "tap water" after 10 days on the line. Only a handful of movies, such as The Return of the Great Sage, Dying to Survive and Nobody, are unique in online movies. Such cases deserve our further discussion and study.

On May 17th, NetVision Internet × Ruyu Culture jointly hosted an online sharing meeting with the theme of "How to achieve box office counterattack in Yilan Love Story", and we invited.Zhang Yuntian, co-founder of Zhisheng, chief producer of Yilan Love Story, CEO of Ruyu Culture, and Qiu Heng, chief marketing officer of Yilan Love Story.From the perspectives of industry, content, data and marketing, we talked about the content playing and marketing experience behind the box office counterattack of Yilan Love Story. Such experience may bring more enlightenment to the industry.

Content: realism+comedy, inciting social topics and emotional fulcrums

"Laugh and cry …" This is the most authentic and common viewing experience of "Love Story of Yilan" on the Internet, and "crying" seems to be more violent than "laughing". This is extremely abnormal for comedies that always take humor as the first element.

But it is this "abnormality" that has created the counterattack of the box office of Yilan Love Story.In Zhang Yuntian’s view, there may be three main reasons for the counterattack: First, emotional resonance; Second, it has certain social topicality; The third is the interaction between on-site and off-site marketing.

Zhang Yuntian, co-founder of Zhisheng and chief producer of Yilan Love Story

"Everyone has a first love. Are you still in touch with your first love?" "Have you ever made a mistake? Have you ever regretted it?" "If you can choose your life again, will you continue to go wrong?" "Are you cherishing the person in front of you?" Life is always full of regrets, and similar questions are believed to have been asked by everyone. "It’s just that we used movies to incite that emotion and poke the softest part of everyone’s heart." Zhang Yuntian said this.

The Love Story of Yilan is adapted from the national music IP of the same name., tells the story of a business crocodile who accidentally crossed into a parallel world, returned to a small town to live an ordinary life with his first love, and had a series of funny love stories. There are not only thoughts about wealth and love, but also discussions about family education, dreams and pursuits of that year and a new understanding of happiness.

It is equivalent to that "Love Story of Yilan" has already planted seeds in the topical and emotional direction at the beginning of its creation. Once this seed is fermented, everyone will watch the Love Story of Yilan, not just the movie, but their own inner regrets.

But what is even more rare is that the Love Story of Yilan selects the core theme of realism and the most grounded expression.

Zhang Yuntian revealed a trick of internet film creation. "If you want to express something and let everyone have a aftertaste after watching the movie, then keep the core and make the way of presentation as grounded as possible, which is funny and memorable. It is not far from success."

In fact, as a hot comedy brand in the online market in recent years, Zhisheng United has produced many explosive comedies, and most of them discuss social topics and are also related to emotions. For example, My Gentle Dad discusses the affection between father and daughter, Let me have fun discusses middle-aged marriage, and Love Story of Yilan discusses the love of middle-aged men. The next upcoming "Warm Smile" is campus+comedy, which discusses the relationship between teachers and students."We will express the most common emotional elements in the most humorous and grounded way."

If "strong stimulation" is the standard for a film to pass in entertainment, then "strong empathy" is the key to reflect the reality and impress the audience. The Love Story of Yilan has undoubtedly been done.

It takes almost a week for a film to rely on word-of-mouth counterattack and tap water to discuss and share. Judging from the box office curve of Love Story of Yilan, the time node of box office counterattack coincides with the period of word-of-mouth fermentation.

Perhaps a good comedy is just like this, and it can always incite a certain social mood. Affection, friendship, love, happiness, sadness or love for the country, like Dying to Survive and Hi, Mom, also take comedy as the table, realism as the center, and also move people with emotion, making the audience "laugh first and then cry" and willing to spare no effort to "Amway".

Qiu Heng, as the general manager of marketing, also said, "This film has become a carrier of’ crying’ social emotions. In the context of the epidemic, it has touched some emotional points of everyone. Whether it is a cinema or an online movie, there has been no movie that can make people cry for a long time. "

Marketing: from "tap water" to "strong interaction" to arouse the audience’s response

At the sharing meeting, Qiu Heng, as the general manager of marketing, shared several sets of interesting data:

1. There were 25,000+comments in the "Love Story of Yilan" station, exceeding 99% of online movies released by Tencent;

2. The effective broadcast ratio of "Yilan Love Story" by Tencent has soared from about 6% in the first three days to 15% in the box office counterattack, exceeding 99% of online movies released by Tencent;

3. The first vibrato video about "Yilan’s love story is so crying": 70,000 likes, 90,000 forwards and 40,000 comments, and "Sanlian" accounts for a very high proportion.

Qiu Heng, CEO of Entertainment Culture and head of marketing of Yilan Love Story.

Obviously,"Love Story of Yilan" is to attract "tap water" through word of mouth, form "strong interaction", promote high transformation, and finally feed back to the box office in the station.

After the launch of "Love Story of Yilan", there was a lot of crying in the comment area, and all kinds of crying photos were overwhelming, just like invisible hooks, simple and direct, but full of interest, which inherited the audience’s love for the film and even established some emotional connection with netizens, which triggered the spontaneous spread of social media and users, and further deepened the user’s impression of the film in the spread, and finally became a distinctive symbol.

These "crying in the sun" are logical and seemingly accidental, but in fact, the promotion and guidance of "marketing" behind it is equally indispensable. From the marketing link of the Love Story of Yilan, we can also see the whole process of the film’s counterattack.

At the beginning of the film’s launch, the main direction of marketing was to attract people with IP, win with laughter, and move people with emotion. After all, the songs of "Yilan Love Story" are very popular, with a broad audience base and national goodwill. The film itself outputs comedy tonality and fantasy colors, which are also very attractive.

"At about 11: 00 p.m. on the seventh day of the film’s launch, we monitored that there were a lot of hot photos of" Yilan Love Story "crying in the comment area on Tik Tok, so we took out the emotional point of’ best crying’ and did a lot of marketing actions with Tencent video to maximize the topic and emotional point.Qiu Heng said.

Perhaps this is the sensitivity of a professional marketing company, that is, to make appropriate adjustments to the marketing rhythm at any time according to the actual situation, and finally find the most suitable point for amplification, so as to revitalize the whole marketing and achieve the effect of maximizing marketing under the limited resources.

At the sharing meeting,Qiu Heng emphasized, "We have always had the idea that no matter how good the marketing is, it is just icing on the cake, which is particularly obvious in the Love Story of Yilan. It should be that we thank the film for its good reputation and give us the opportunity to play marketing."In Qiu Heng’s view, the box office may be supplemented by marketing, and the traffic can be accurately obtained through channels, but the audience’s recognition of the film is the foundation for the box office to counterattack.

So when it comes to marketing, Qiu Heng said it lightly, but we noticed that,Before and after discovering the emotional point of "crying", a large number of targeted marketing work has been quickly paved and followed up.For example, the maintenance of crying comments in the comment area, the follow-up of official shaking and crying video, the crying in the Zhou Yunpeng comment area, the crying in the Weibo diffusion comment area, the flop in the Zhou Yunpeng airborne comment area, the release of Zhou Yunpeng’s one-second crying video, the crying of real people, the follow-up fermentation of entertainment queen, and the second breaking of defense with unexposed ending, etc., are all hot waves after waves.

"In fact, at that time, we tried to follow up’ Good Cry’ for emotional marketing on the whole platform. For example, Aauto Quicker, Xiaohongshu, Weibo, bilibili, Hupu, etc. all made corresponding launches. We found that Aauto Quicker’s early publicity and solicitation effect was very good. Tik Tok, Weibo and Xiaohongshu, including soul, surprised us in the later emotional fermentation, and then we targeted it on a platform that could arouse more extensive interaction among netizens. Qiu Heng revealed.

In fact, not only the film side and the marketing side, but also the in-station recommendation of the video platform is rapidly following up.Love Story of Yilan was originally an S-level project, but in fact the resources given by the platform are S+ level.After all, the video platform is also willing to give more opportunities for interactive films with high conversion rate.

Through the marketing track of Love Story of Yilan, we can see that the ability of professional marketing companies to grasp hot spots is very important for the adaptability of marketing rhythm and direction, and innovative marketing strategies and more vivid interactive ways are obviously more efficient and dominant than traditional marketing.

From the whole marketing process, the workload of the project "Love Story of Yilan" is 1.5 times or even more than that of other online movie projects such as entertainment culture. There are as many as 25 posters and new media pictures, and the marketing strategy from funny to crying has been adjusted in time. But in the end, it’s all worth it.

Through the slow and steady marketing strategy at the initial stage of its launch, Yilan Love Story took the lead in establishing emotional links with users in Tencent’s video core circle, making them the first users of topic fermentation, and then expanding their openings through all-platform marketing, thus realizing the massive user coverage of the film audience and further expanding the audience circle. By amplifying the emotional point of "crying" and vivid and flexible interaction, Yilan Love Story experienced circle explosion, spread to more people, and effectively guided the hot search in the long video platform.This is not only an extension of the vitality of the film, but also effectively expands the marketing gameplay of online movies.

This set of combination punches comes down,The Love Story of Yilan is not only a one-way "drainage" or "indoctrination", but also an effective guidance to stimulate the two-way interaction between the plot and the audience and form a strong "echo" from the audience.. The crying photos in the comment area are the best proof of the audience’s "echo".This echo from the audience has caused a wide range of spontaneous communication, making the whole marketing more efficient and lasting.

When a movie, even the photos printed by netizens in the comment area, can become an expression pack and is spontaneously spread by netizens, it is not difficult to understand that this work can be countered at the box office.

Online movies enter the "word of mouth era"

In recent months, the "Northeast Element", as a widely accepted regional culture, began to rise in the field of online movies, including the counterattack of "Yilan Love Story", so that many people feel that the "spring" of Northeast comedy has come.

However, Zhang Yuntian did not recognize this."I don’t think it should be said that the spring of comedy in Northeast China has come, but in the big environment, ordinary people need to release their emotions. Good comedies will always be there, and there are many good themes waiting for everyone to explore. Spring has always been there."

Indeed,The spring of good content has always been there, including comedy.The reason why Love Story of Yilan was able to counterattack at the box office was not only because it was a northeast comedy and used northeast actors, but also because of its refined and differentiated content strategy and realistic expression that could incite the audience’s emotions, coupled with accurate and efficient marketing methods, content and marketing interlocking, which created the box office counterattack of Love Story of Yilan.

The unique long-term return cycle of online movies for half a year determines that the content side can constantly tap the long tail of the content, and after the hot broadcast period, it will usher in the second spring or even the third spring of return. But the reality is,Cases like Love Story of Yilan are still very rare.

"Online movies have relatively limited investment in marketing and are not allowed to pull the cycle too long. However, with the implementation of quality improvement and quantity reduction and the new accounting model, I believe that the case of full-cycle marketing will gradually emerge and the life cycle of the film will be further extended. " At the same time, Qiu Heng emphasized that "if a movie wants to achieve a long tail counterattack, marketing is only a means to expand its mouth, and word of mouth is the most critical variable in box office counterattack."

With the development of online movies, a series of actions such as users’ cognition, on-demand, experience and evaluation of online movies are the complete process of trading. No matter which link or level, it is inseparable from the guidance and assistance of marketing, but it needs the foundation of good content.If people’s attention to online movies in the past few years still stays in concept discussion, genre concern and visual wonders, then the box office counterattack of Yilan Love Story seems to indicate that online movies have entered a "word-of-mouth era" and entered a new era in which they can express reality, explore emotions and present value.

Throughout the sharing session, both Zhang Yuntian, as the chief producer, and Qiu Heng, as the chief marketing officer, repeatedly emphasized one word-"emotion".

In the view of NetVision Internet,This is also the greater significance of "Love Story of Yilan", that is, in the past, only the cinema screen could bear huge social emotions. Through "Love Story of Yilan", we found that online movies can also bear social emotions and mainstream values, and become the carrier for the broad masses to release their emotions, even if it is only a part. This itself is the embodiment of the progress of online movies.

Click here to view.→ Online sharing meeting and dialogue record of how the box office of Yilan Love Story counterattacked.

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1905 movie network news The Japanese animated film released on April 20th made a hot opening in IMAX theaters, earning 38 million RMB at the box office, sweeping the opening records of many imported animated films and Japanese films. Since midnight on the 20th, IMAX cinemas all over the country are crowded, and countless audiences are competing to relive memories of youth for the first time through the immersion charm of IMAX experience. In the phenomenal craze, IMAX’s first weekend box office accounted for as much as 10%.

On the first weekend of the release, 731 IMAX cinemas across the country became the punching places for countless fans of slam dunk. Seven of the top 10 cinemas with the highest box office in China are IMAX cinemas. Up to now, "Slam Dunk Master" has set a number of records, such as the highest zero point in the history of IMAX imported animation in China, the highest first weekend of Japanese movies and the proportion of IMAX box office, and the best first weekend of non-English imported films.

"The movie-watching boom of Slam Dunk and the cultural event effect caused by it are exciting. We are both excited and moved to see so many audiences pouring into IMAX cinema from zero to weekend to recall their youth and get together with old friends. This fully shows that the combination of the big screen experience represented by IMAX and the diverse film content can jointly create an irreplaceable and truly phenomenal entertainment and social experience, "said Meng Danqing, CEO of IMAX China." Congratulations to our partner Dongying Animation and Road Painting Film and Television, and look forward to the slam dunk and create more box office achievements. "

"Slam Dunk Master" was directed by the original author himself and served as a screenwriter. In the mid-1990s, the animation of slam dunk was broadcast on TV stations all over China, which became an indelible childhood memory for generations.

With the continued popularity of Slam Dunk, IMAX China Cinema will also usher in one of the May Day holiday schedules with the richest film types. Will land in IMAX theaters on April 28. The final chapter of the series (May 5) and the popular action movie (May 17) specially filmed by IMAX will be released after the festival. The new DC work just announced will also appear on the IMAX big screen on June 16th.

Perhaps the most impressive thing in Marvel Comics’s Iron Man movies is not Tony Stark’s cool Iron Man armor, but his artificial intelligence housekeeper-Jarvis.

In the film, "Jarvis" can be described as an AI housekeeper who helps Tony manage his super high-tech mansion.

Tony only needs to give an order by voice, and Jarvis can complete operations from opening the door and turning off the lights to booking a hotel to buy things, and even help Tony solve scientific problems.

Eleven years ago, in 2008, the first film of Iron Man was released. In the same year, the iPhone 3G was released, and people’s legs in the era of mobile Internet were just raised. When the Bluetooth headset was still a high-end gadget, Jarvis, a powerful artificial intelligence housekeeper, inevitably gave people a very sci-fi feeling.

At that time, I was wondering if I could have the opportunity to experience this powerful and caring AI assistant in my life. Considering the technical level at that time, I couldn’t help feeling that this was a "lifetime" flag.

Now more than ten years have passed, and the tide of mobile internet has completely changed people’s lives. True wireless Bluetooth headsets have also become a "street commodity" for everyone, and AI and loT have also become nouns that people talk about every day.

The kind of artificial intelligence housekeeper shown in the first part of Iron Man has also become not far away from us. In recent years, the concept of smart home has become more and more popular, and more and more related smart home solutions have become mature. I also began to think about buying some smart homes for my family. The first thing is of course to buy a smart speaker as the control center.

Smart speaker is the control center of smart home.

As we approach double 11, it’s natural to take a look at the discounts on smart speakers of major brands. Open the Tmall APP, the global carnival venue, and search for "smart speakers" to find that the Tmall Elf series products that I have been paying attention to before have great preferential strength during my stay in double 11.

At present, the common smart home solutions include Tmall Elf, Xiaomi Xiaoai and Apple Homekit. The first thing I excluded was Apple’s Homekit. Homekit’s smart home products are not only expensive but also extremely rare, and are rarely used in China. Secondly, Xiao Ai is excluded. Although Xiaomi’s smart home system is relatively perfect, Xiao Ai’s intelligence is shameful and there are many restrictions, which gives people the feeling that they are using a simple language remote control instead of a warm and intimate artificial intelligence housekeeper. Moreover, Xiao Ai’s smart home appliances are mainly Xiaomi eco-chain products, and they do not support mainstream first-line home appliance brands.

Homekit products are more expensive.

To be honest, the reason for choosing Tmall Elf is mainly the price. The price of Tmall Elf after double 11 discount is really very cheap, and some products also support the interest-free flower buds, which is also very intimate for people like me. Of course, the reason for choosing Tmall Elf is not only because of the low price, but also because of the rich smart home ecology of Tmall Elf.

Tmall elf AI alliance

Buying a smart home means buying an ecology, because from the moment you buy the first device, you have chosen this ecology. In the later period, you can only buy home appliances in this ecology, so it is very important to choose a good smart home ecology. The smart home ecology of Tmall Elf is officially called "Tmall Elf AI Alliance" by Tmall. One big difference from some manufacturers is that Tmall Elf is an open smart home ecology, except for Tmall’s own brand smart home. Many first-line big-name home appliances support Tmall Elf. At present, Tmall Elf can connect more than 40 categories, more than 600 brands and more than 2,100 models of smart devices, covering more than 70% of smart devices. .

Tmall Elf can connect more than 2,100 smart devices.

Unlike some smart speakers that act as "language remote controllers", Tmall Elf is very powerful in intelligence. In addition to the basic functions such as controlling the home to switch on and off some lights, commanding the sweeper, remotely controlling the air conditioner, inquiring about common information, alarm clock, etc., Tmall Elf can also achieve advanced skills such as taking the initiative to greet, playing voice games and accompanying children to read books.

Combined with Alibaba’s powerful e-commerce ecology, Tmall Elf can even charge phone bills, shop and even order food under voice, and truly become a qualified "intimate housekeeper".

Although the smart speaker is now more responsible for the task of smart home control center, its main business is still as a speaker. As an AI housekeeper, Tmall Elf is also a qualified speaker. Even if the current price of Tmall Elf series is less than 100 yuan, the sound quality has not been ignored.

The sound system of Tmall Elf Sugar Cube R supports DTS technology certification, and has a high-specification full-frequency NdFeB speaker unit, which has ultra-wide frequency response and ultra-low unparalleled low distortion. With a passive bass unit, the low frequency is more impactful. Equipped with DTS sound quality through professional tuning of golden ears, making the sound effect achieve the best effect.

As one of the largest audio content platforms in Chinese, Tmall Elf has the first tens of millions of its own music copyright library in the field of intelligent hardware, and directly signed cooperation agreements with many well-known copyright parties/key IP content to meet the content needs of different users. To give a simple example, for example, if you want to listen to a song, other smart speakers may not be able to play this song because of copyright issues, and the probability of this happening in Tmall Elf is extremely low.

Tmall Elf Sugar R Smart Speaker

Double 11 Tmall got the price: 79 yuan

Tmall Elf Sugar R is a smart speaker with high cost performance for Tmall Elf. You can experience the rich Tmall Elf ecology at a price of less than 100 yuan. The original price of Tmall Elf Sugar R is 199 yuan on weekdays, and the special price of double 11 is the same day.79 yuanAt the same time, it supports the 400-50 shopping allowance. Users who complete the order and payment in the first two hours of the same day (0: 00: 00-1: 59: 59 on the 11th) in double 11 have the opportunity to obtain the test drive qualification of Volvo polestar charter wine worth 3,888 yuan (8 in total).

Tmall Elf X1

Double 11 Tmall got the price: 199 yuan.

Tmall Elf X1 is a smart speaker with main performance. In addition to its rich Tmall Elf ecosystem, Tmall Elf X1 is unambiguous in hardware configuration. In addition to the powerful core with quad-core architecture and a 5W6Ω full-range speaker, in order to better pick up sound, Tmall Elf X1 is equipped with six microphones distributed around the top of the fuselage, no matter which direction you are in the speaker, Tmall Elf X1 can pick up your voice commands timely and accurately. The original price of Tmall Elf X1 was 499 yuan, and double 11 went straight to 300 yuan.The hand price is 199 yuanGrab the spot in advance.

At present, Tmall Elf X1 is being sold in the official flagship store of Tmall Elf. Interested friends can purchase it by poking it directly. double 11 went straight to 300 yuan and got a price of 199 yuan.

Tmall jingling QUEEN beauty cosmetics Jing

Double 11 Tmall got the price: 399 yuan.

Tmall Fairy QUEEN Beauty Mirror is a "cross-border" product with artificial intelligence implanted in the cosmetic mirror. It not only has good lighting effect and elegant design, but also has all the functions of AI smart speakers, such as listening to music, controlling home appliances, playing audio books, charging phone bills, shopping, forecasting weather, etc., and can definitely become your intimate housekeeper in daily life.

This 8-inch mirror has 64 lamp beads, forming a complete circular light source, with a brightness of 1100lux, which is consistent with the jewelry counter in mainstream shopping malls. It has set 3 color temperatures and 9 lighting effects. In addition, the Tmall Elf Queen uses the full spectrum and LED light source to restore the true color, so that the light of the Tmall Elf Queen can be kept in a state of not dazzling care, which is better enough to protect the eyesight.

The original price of Tmall Elf QUEEN Beauty Mirror is 699 yuan.Double 11 special price is 449 yuan., you can use 400-50 shopping allowance on the same day, and you only need to get the price.399 yuanCopy the reserve price for the whole year, and you will receive a cosmetic set with the value of 600 yuan if you complete the order and payment 2 hours before the day of double 11 (0: 00: 00-1: 59: 59 on the 11th).

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According to the needs of the development of the county’s fire situation, in order to enrich our county’s fire law enforcement service team, through research, Huoqiu County Fire Rescue Brigade openly recruits law enforcement assistants and office secretaries for the society. The relevant matters are hereby announced as follows:

First, the recruitment principle

Adhere to the principles of openness, equality, competition and merit, open recruitment, unified examination, standardized operation and strict standards.

Second, organizational leadership

This recruitment is led and organized by the "Huoqiu County Fire Rescue Brigade Open Recruitment Leading Group".

Relevant information such as recruitment announcement, written examination, qualification review, physical fitness assessment, interview, physical examination, inspection, publicity, replacement and employment will be released to the public through websites such as Huoqiu County People’s Government Network.

III. Recruitment Position and Plan

The personnel recruited this time are used by the county fire rescue brigade, and the recruitment plan is 4.

Fourth, the recruitment conditions

(a) the target of recruitment is the person with household registration or permanent residence in the county, and must meet the following conditions:

1. Have good conduct and no criminal record;

2. Full-time college degree or above (higher education is preferred);

3. Physical conditions for normal performance of duties;

4. Have other qualifications stipulated by the employer.

(2) Persons under any of the following circumstances shall not apply for the examination:

1. Full-time college students studying;

2. Servicemen;

3. Persons who have been subjected to criminal punishment for crimes, persons who have been expelled from public office, persons who have been subject to disciplinary action within the time limit or are undergoing disciplinary review, persons who are under criminal punishment or are under judicial investigation and have not yet reached a conclusion;

4. Persons who have been punished by public security detention or above;

5. Persons who have been dealt with for drug abuse and drunk driving;

6. Persons who have been dismissed by organs and institutions;

7. Persons who have been subjected to criminal compulsory measures for suspected intentional crimes;

8. Other personnel who are not suitable for the post of this recruitment.

V. Recruitment procedures

(1) Registration

Registration adopts the on-site registration method.

1. Registration time: January 5, 2022 to January 25, 2022 (8:00 am to 11:30 am and 14:30 pm to 17:30 pm).

2. Registration place: the office on the third floor of Huoqiu County Fire Brigade (50 meters east of Gongnong Bing Bridge in Chengguan Town, Huoqiu County).

3. Documents and materials required for registration:

(1) The original and photocopy of my valid resident ID card, residence booklet, graduation certificate and degree certificate;

(2) One copy of the Registration Qualification Examination Form, and two recent 1-inch bareheaded color photos with the same background;

(3) The household registration personnel in other counties shall also provide relevant proof materials (real estate license, house lease agreement, etc.) for living in this county.

(2) written examination

1. Written test content office knowledge, administrative ability test and official document writing. The full score of the written test is 100.

2. The written test time is January, and the specific time and place will be notified separately. Candidates will take the written test at the designated place with their valid ID card at the specified time.

(3) Qualification review

According to the written test scores from high to low, the candidates for physical fitness assessment are determined, and those who are less than the prescribed proportion are determined according to the actual number. If there are many candidates with the same written test results, the last one will be determined as a candidate for physical fitness assessment. Huoqiu County Fire Rescue Brigade re-examines the qualifications of physical fitness testers, and verifies the qualifications of applicants and the photos provided at the time of registration as required. Anyone who does not meet the requirements for the examination, cannot provide the required documents or does not accept the qualification review within the specified time will be disqualified from entering the physical fitness assessment.

(D) Physical fitness assessment

Those who pass the qualification review must take part in the physical fitness assessment at the specified time and place. Physical fitness assessment is organized by Huoqiu County Fire Rescue Brigade in accordance with the Notice on Printing and Distributing the Items and Standards of Physical Fitness Assessment for People’s Police Employed by Public Security Organs (Provisional) (No.48 [2011] of the Ministry of Human Resources and Social Security) and the Scoring Standards for Physical Exercise of Public Security Police. Men run 1000 meters, women run 800 meters, and those who score more than 60 points are qualified.

(5) Interview

1. Those who have passed the physical fitness assessment will attend the interview.

2. The interview time and place will be notified separately after the physical fitness test.

3. The interview was conducted in the form of structured interview, which mainly tested the candidates’ comprehensive analysis and adaptability, service awareness, language expression and instrument behavior, with a full score of 100.

4. In order to ensure the quality of new recruits, set the minimum qualified score for the interview as 60 points. Can not reach the minimum qualified score, shall not enter the next link.

(6) Physical examination

1. The written test and interview results add up to the total score of the candidates. According to the order of candidates’ total test scores from high to low, the physical examination objects are determined according to the ratio of 1:1 to the number of recruitment plans for each position. If there is a total score of the last exam, the ranking will be determined according to the level of written test scores; If the written test scores are the same, the ranking will be determined by the score of subjective questions in the written test paper.

2. The physical examination shall be conducted with reference to the General Standard for Physical Examination of Civil Servants (Trial) and the Special Standard for Physical Examination of Civil Servants (Trial). The medical examination time will be announced separately.

(7) Investigation

After the physical examination, the Huoqiu County Fire Rescue Brigade organized an inspection of the qualified personnel, and reviewed the documents, relevant information and recruitment conditions and requirements provided by the applicants. If fraud is found or the qualification examination is passed, but it is actually inconsistent with the recruitment conditions, once verified, the employment qualification will be cancelled.

(8) publicity

Those who pass the physical examination and inspection are determined to be candidates, and the list of candidates will be publicized to the public for seven days. If there is no objection after publicity, it will enter the probation period.

(9) Supplement

If there are vacancies of recruiters due to unqualified physical examination or inspection and automatic abandonment, they will be replenished from those who have passed the interview according to the order of high score to low score.

(10) Employment

The probationary period for new recruits is three months. Those who pass the examination after the probation period are determined to be the formal employment targets, and the fire rescue brigade will sign a labor contract with me. The salary during the probation period is 2300 yuan per month, and the monthly salary after formal employment is not less than 5000 yuan (including basic salary, performance salary, six insurances and one gold, etc.), and the salary standard is appropriately adjusted according to the working years and performance. Huoqiu County Fire Rescue Brigade uniformly distributes standard clothing for fire auxiliary personnel.

Vi. Other matters

This announcement is interpreted by Huoqiu County Fire Brigade.

Tel: 1806309900

Attachment:　Huoqiu county fire rescue brigade open recruitment registration qualification examination form. doc 　 　 　 　 　　

Huoqiu county fire protection rescue corps

January 4, 2022 　　

　　BEIJING, Nov. 8 (Xinhua)-According to a comprehensive report, the 19-year-old son of an oil dealer in Padra, India, didn’t like studying, so he left home for nearly a month to prove his potential. When the police finally found him, they found the young man wandering around and working, and even sleeping on the street.

　　According to the report, this young man named Taka grew up with a golden spoon and is a student of Wassad Engineering College.

　　On October 14th, he left his hometown of Padra and said that he was going to school. However, Taka did not go to school, but went to Vadodara Railway Station, where he took the train to Delhi and lost contact with his family.

　　The picture was taken from The Times of India.

　　The family found that he had left his mobile phone at home, and there was no news for a long time, so he called the police. The police searched for Taka’s whereabouts according to the surveillance video, but never found his whereabouts.

　　The case seems hopeless, and the police almost want to give up looking for Taka.

　　On November 4th, local time, Taka decided to go to an upscale hotel in Simla to look for a job.

　　The manager of this hotel found that Taka’s face was immature and his clothes were not ordinary, so he doubted Taka’s identity and immediately called the police.

　　When the police found Taka, they found him sleeping on the street, then asked him to show his identity document and confirmed that he was Taka who had been missing for nearly a month, so they quickly informed Taka’s family to reunite with him.

　　When Taka’s family heard the news, they immediately came to Simla to reunite with Taka. Taka’s uncle Ketan said that now the whole family finally breathed a sigh of relief. "We have been having a hard time."

　　It is reported that Taka chose to run away from home because he didn’t like his school and didn’t like studying. He had been to Mumbai, Delhi and Sutela and worked everywhere to make a living. It is said that during Taka’s wandering, he worked as a dishwasher in a road restaurant and a clerk in a small shop.

Beijing Medical Insurance Fa [2024] No.3

Relevant district governments, Beijing Economic and Technological Development Zone, relevant departments of the municipal government, relevant medical and health institutions, and relevant drug marketing license holders:

　　In order to solve the practical difficulties encountered in the implementation of the long prescription policy and better meet the drug demand of patients with chronic diseases, the Beijing Municipal Medical and Social Security Bureau and other three departments jointly formulated the "Several Measures on Effectively Promoting the Implementation of the Long Prescription Policy for Chronic Diseases in Outpatients", which are hereby printed and distributed to you, please implement it.

　　I hereby inform you.

Beijing Municipal Medical Security Bureau　　　　

Beijing Municipal Health and Wellness Committee　　　　

Beijing Drug Administration　　　　

February 22, 2024　　

Some measures to promote the implementation of long prescription policy for chronic diseases in outpatient department

　　Implementing the long prescription policy for outpatient chronic diseases is a concrete measure of Beijing’s important livelihood project in 2024, and it is also an important practice to carry out the party’s mass line education in depth. In order to further intensify efforts to solve the practical difficulties in the implementation of the outpatient long-term prescription policy, better meet the long-term drug demand of patients with chronic diseases, actively guide graded diagnosis and treatment, effectively promote the outpatient long-term prescription policy for chronic diseases, and enhance the people’s sense of acquisition and satisfaction, the following measures are formulated.

　　First, strengthen the management of drug allocation

　　1. Find drugs with insufficient equipment and fill the shortcomings of the community. Determine the range of chronic diseases suitable for long prescriptions, compare the varieties and specifications of commonly used drugs for chronic diseases in tertiary medical institutions, find out the drugs that are under-equipped in community health service institutions, and make corresponding drug purchases and reserves. Various varieties and specifications of commonly used drugs for chronic diseases are included in the unified medical insurance information platform recruitment subsystem, and medical institutions at all levels can purchase on demand. (Responsible units: Municipal Health and Wellness Commission, Municipal Medical Insurance Bureau)

　　2. Do a good job in drug inventory planning and improve drug registration. Medical institutions scientifically plan drug stocks according to the varieties and specifications of commonly used chronic diseases drugs. Community health service institutions give full play to the role of drug registration system for people’s needs, and do a good job in drug registration and timely purchase and distribution of drugs that patients with chronic diseases need but have not yet equipped. (Responsible unit: Municipal Health and Wellness Commission)

　　3. Adjust drug packaging specifications to meet clinical needs. In view of the problem that some drug packaging specifications do not meet the clinical needs and affect the formulation of long prescriptions, the holders of drug marketing licenses in this city are encouraged to change the packaging specifications of chronic drugs to multiples of 7 days’ consumption, and provide guidance and services to the holders for annual reports or filing, so as to solve the situation that drug packaging specifications do not meet the actual clinical needs from the drug production link. (Responsible unit: Municipal Food and Drug Administration)

　　Second, improve the diagnosis and treatment services and reimbursement policies.

　　4. Strengthen the connection of drug use regulations and continue prescription services. We will promote the consistency of the availability of drugs for chronic diseases between tertiary medical institutions and community health service institutions, and effectively meet the needs of residents for personalized drugs to treat hypertension and diabetes. Strengthen the connection of medication for patients with chronic diseases in the medical association, and provide prescription continuation service on the premise of ensuring medication safety. (Responsible unit: Municipal Health and Wellness Commission)

　　5. Accelerate online diagnosis and treatment and extend distribution services. In view of the fact that patients with chronic diseases are mainly elderly patients, and there may be mobility difficulties, we will speed up the opening of online diagnosis and treatment and mobile payment for medical insurance in medical institutions, and encourage medical institutions to provide "one-stop" distribution services for insured people without leaving home and delivering medicines to their homes. (Responsible unit: Municipal Health and Wellness Commission, Municipal Medical Insurance Bureau)

　　6. Study and adjust the reimbursement policy to encourage community visits. Insured people in the community health service institutions to take medicine, study and adjust some drug reimbursement policies, cancel the proportion of 10% individual first burden. (Responsible units: Municipal Medical Insurance Bureau and Municipal Finance Bureau)

　　Third, optimize the signing service of family doctors

　　7. Cancel the restriction of first-visit referral and promote the signing of family doctors. If the elderly and working-age residents who participate in the basic medical insurance for urban and rural residents sign a service agreement with their family doctors in this Municipality, the restrictions on first-visit referral will be cancelled, and they can go directly to the designated medical institutions I selected and the designated medical institutions of Chinese medicine, specialties and Class A for outpatient treatment, and the outpatient medical expenses incurred will be paid by the residents’ medical insurance fund; If the service agreement of family doctors in this city is not signed, the original first-visit referral policy will still be implemented. (Responsible unit: Municipal Medical Insurance Bureau)

　　8. Do a good job in health monitoring of key populations and improve family medical services. Make full use of information technology, do a good job in health monitoring of key groups such as hypertensive patients after family doctors sign contracts, really play the role of family doctors signing contracts, and promote effective health management. Through telephone contact, WeChat group education, outpatient follow-up, etc., we will do a good job in guiding family doctors to use chronic diseases for key populations. (Responsible unit: Municipal Health and Wellness Commission)

　　Fourth, strengthen the construction of information systems

　　9. Improve the function of information system and strengthen the sharing of diagnosis and treatment information. Further accelerate the informatization construction, promote the information sharing among medical institutions at all levels, and support the push of information data of patients with hypertension and diabetes diagnosed by secondary and tertiary medical institutions to their health files or community health service institutions where family doctors are contracted, so as to provide continuous health management services for patients. (Responsible unit: Municipal Health and Wellness Commission)

　　10. Transform HIS system and remove unreasonable drug use restrictions. Medical institutions constantly optimize the doctor workstation and outpatient prescription management system, and do a good job in outpatient prescription service in combination with relevant industry regulations and patient needs. Guide medical institutions to reform HIS system, lift the limitation on the time of prescribing drugs for patients with chronic diseases, and carry out operation training. (Responsible unit: Municipal Health and Wellness Commission)

　　Five, improve the evaluation and incentive mechanism

　　11. Optimize the evaluation indicators to avoid negative guidance. Constantly optimize and improve the performance evaluation indicators of the linkage of the three hospitals and the evaluation indicators of community health service institutions. The evaluation of outpatient average cost and outpatient average drug cost should eliminate the influence of drug costs caused by long prescriptions, avoid the negative guidance of evaluation indicators, and promote the implementation of long-term prescriptions. (Responsible units: Municipal Health and Wellness Commission, Municipal Medical Insurance Bureau)

　　12. Deepen the reform of payment methods and try to pay by head. Select some close medical associations to try out the outpatient service of diabetes and hypertension, and promote the change from "treatment-centered" to "health-centered" to promote the whole life cycle health management. (Responsible unit: Municipal Medical Insurance Bureau)

　　13. Establish an incentive and restraint mechanism and associate with year-end liquidation. The long prescription assessment score will be included in the quality evaluation index of the total budget management of medical insurance fund (BJ-GBI), and it will be related to the year-end liquidation, so as to reasonably compensate the medical service fee losses caused by the implementation of the long prescription policy in medical institutions (including Internet diagnosis and treatment) and community health service institutions. (Responsible unit: Municipal Medical Insurance Bureau)

　　Six, strengthen monitoring and analysis and publicity and guidance.

　　14. Strengthen data monitoring and analysis and establish a monthly notification system. Establish a monthly notification system to inform the city of the implementation of long prescriptions of medical institutions. Each unit combines their respective responsibilities and tasks, scientifically and continuously carries out monitoring and analysis, and quantifies data to reflect the quality and efficiency of work implementation. (Responsible units: Municipal Medical Insurance Bureau, Municipal Health and Wellness Commission, Municipal Food and Drug Administration)

　　15. Strengthen policy propaganda and guide public opinion. All units, in combination with their own responsibilities, do a good job in policy propaganda and interpretation in multiple ways to improve policy awareness; Strengthen communication with health service institutions, collect and solve practical problems encountered by health service institutions in the process of implementing the long prescription policy in a timely manner through on-the-spot investigation and on-site guidance; Strengthen public opinion monitoring, do a good job in guiding public opinion, and avoid the influence of misunderstanding policies on long prescription. (Responsible units: Municipal Health and Wellness Commission, Municipal Medical Insurance Bureau, Municipal Food and Drug Administration, Municipal Economic and Information Bureau)

　　Attachment: List of key tasks of several measures to effectively promote the long-term prescription policy for chronic diseases in outpatient department.

　　Huawei Pura 70 Pioneer Program officially opened today!

　　Nowadays, the brand of P series has been upgraded to Pura series, and the first Pura 70 series of Huanxin combines the peak image, aesthetic design and original style, adopts the exclusive triangular "wind vane" design, supports ultra-high-speed flash shooting, and is known as the pioneer leading the flagship of image aesthetics.

　　Huawei Pura 70 series has four models, namely Pura 70, Pura 70 Pro, Pura 70 Pro+ and Pura 70 Ultra.

　　Let’s take a look at the differences between the basic configurations of the four models:

　　Pura 70

　　Three configurations: 5499 yuan for 12+256 edition, 5999 yuan for 12+512 edition and 6999 yuan for 12+1T edition.

　　Four colors: feather sand black, cherry rose red, snowy white and ice crystal blue.

　　6.6-inch screen, resolution 2760 x 1256, 2nd generation Kunlun glass.

　　Body size: 157.6mm (length) ×74.3mm (width) ×7.95mm (thickness), and the weight is about 207 grams.

　　Rear three shots: 50-megapixel super spotlight camera (F1.4~F4.0 aperture, OIS optical image stabilization)+13-megapixel super wide-angle camera (F2.2 aperture)+12-megapixel periscope telephoto camera.

　　4900mAh battery, 66W wired fast charging, 50W wireless fast charging and 7.5W wireless reverse charging.

　　Pura 70 Pro

　　Three configurations: 12+256 version 6499 yuan, 12+512 version 6999 yuan, 12+1T version 7999 yuan.

　　Three colors: feather sand black, snowy white and Roland purple.

　　6.8-inch screen with resolution of 2844×1260, second-generation Kunlun glass.

　　Body size: 162.6mm (length) ×75.1mm (width) ×8.4mm (thickness), and the weight is about 220g.

　　Rear three shots: 50-megapixel super-focusing camera (F1.4~F4.0 aperture, OIS optical image stabilization)+12.5-megapixel super-wide-angle camera (F2.2 aperture)+48-megapixel super-focusing macro telephoto camera (F2.1 aperture, OIS optical image stabilization)

　　5050mAh battery, 100W wired fast charging, 80W wireless fast charging and 20W wireless reverse charging.

　　Pura 70 Pro+

　　Two configurations: 7999 yuan for 16+512 version and 8999 yuan for 16+1T version.

　　Three colors: Phantom Black, Woven Silver and String White.

　　6.8-inch screen, resolution of 2844×1260, Xuanwu toughened Kunlun glass.

　　Body size: 162.6mm (length) x 75.1mm (width) x ×8.4mm (thickness), and the weight is about 220 grams.

　　Rear three shots: 50-megapixel super-focusing camera (F1.4~F4.0 aperture, OIS optical image stabilization)+12.5-megapixel super-wide-angle camera (F2.2 aperture)+48-megapixel super-focusing macro telephoto camera (F2.1 aperture, OIS optical image stabilization)

　　5050mAh battery, 100W wired fast charging, 80W wireless fast charging and 20W wireless reverse charging.

　　Pura 70 Ultra

　　Two configurations: 9999 yuan for 16+512 version and 10999 yuan for 16+1T version.

　　Four color schemes: Star Mountain Black, Star Mountain White, mocha brown and chansons Green.

　　6.8-inch screen, resolution of 2844×1260, Xuanwu toughened Kunlun glass.

　　Body size: 162.6mm (length) *75.1mm (width) *8.4mm (thickness), weighing about 226 grams.

　　Rear three shots: 50-megapixel super-spotlight telescopic camera (1 inch, F1.6~F4.0 aperture, sensor displacement anti-shake)+40-megapixel super-wide-angle camera (F2.2 aperture)+50-megapixel super-spotlight macro telephoto camera (F2.1 aperture, OIS optical anti-shake).

　　5200mAh battery, 100W wired fast charging, 80W wireless fast charging and 20W wireless reverse charging.

In the consumption experience of ordinary people, one-time payment can often enjoy more benefits and discounts, and the higher the value, the more obvious the goods are.

　　Recently, Hua Ge (a pseudonym) in Hangzhou was going to change a new car, so he went to a number of 4S stores to understand the market.

　　However, the salesman’s reply made him indignant: he wanted to pay off the car in one lump sum, not only did he not enjoy more preferential treatment, but the actual car price was more expensive than the mortgage loan. What’s going on here?

If you want to pay in one lump sum, the price of the car will increase by 10 thousand instead.

　　Hua Ge told Qianbao that his current car has been driving for more than ten years, so he wants to buy a new car and improve his quality of life, focusing on several well-known brands such as BMW, Mercedes-Benz, Audi and Volvo.

　　"The price range is set between 250,000 yuan and 300,000 yuan." After listening to a friend’s advice, he decided to buy a car mainly for BMW X1 and Audi Q3.

　　In an Audi 4S shop on Shaoxing Road, Hua Ge took a fancy to the basic version of Audi Q3. At that time, the salesperson of the 4S shop said that if the car was purchased by mortgage, the car price was 250,000 yuan, which was the landing price, including purchase tax, licensing service fee and vehicle insurance premium for the first year. There are two kinds of mortgages, one for three years and the other for five years. Customers can choose.

　　"I’ll pay in one lump sum. Can the car price be cheaper?" Brother Hua asked directly according to common sense of consumption.

　　"I suggest you still get a mortgage. If you don’t mortgage, the car price must be increased by at least10,000 yuan. " The salesperson’s reply suddenly made Brother Hua blindsided.

　　In order to keep Hua Ge as a customer, the young man in charge of sales said that if he really wanted to buy it, he could apply for a cheaper price. But if you don’t mortgage, it is indispensable to increase the car price by 10 thousand yuan.

　　In another Audi 4S store in the west of the city, the sales staff gave the basic version of Audi Q3 a price of more than 250,000 yuan, and also suggested that he buy a car by mortgage. "This 4S shop is even better. Listen to the tone of the sales staff. If you don’t mortgage, you may not sell me a car. In addition, if you are an employee of Ali and Huawei, you can buy a car for another 2,000 yuan cheaper. " Brother Hua said.

　　On this day, Hua Ge visited seven or eight 4S stores in Hang Cheng, including BMW and Mercedes-Benz, and the result was similar: if you don’t mortgage, the car price will be more expensive.

Every 4S shop is promoting mortgage to buy a car.

　　As a customer, Qianbao reporter also went to several 4S stores in Hangzhou for experience.

　　On Shaoxing Road in Hangzhou, there are many 4S car shops. In a Mercedes-Benz 4S shop, a young man in charge of sales told reporters that the landing price of a dynamic SUV is 406,000 yuan, and it can be 2,000 yuan cheaper if you apply for a mortgage.

　　"The interest rate of our mortgage car purchase is very low. A loan of 100,000 yuan is used for a two-year mortgage, and the interest rate is only 1.5%, which is the interest of 3,000 yuan, which is equivalent to spending a total of 1000 yuan on mortgage car purchase. " The young man said.

　　In another BMW 4S store, the manufacturer’s guide price of an SUV is 436,800 yuan. "If you pay in one lump sum, you will enjoy a 91% discount; If you mortgage, you can enjoy a 10% discount, which is more than 4,300 yuan cheaper. " A salesperson named Bao said.

　　The salesperson told reporters that in their 4S shop, the minimum mortgage amount is 120,000 yuan, and there is a minimum mortgage ratio requirement. The reporter took a fancy to this SUV, and the minimum amount of mortgage was 137,000 yuan. "If you mortgage for two years, the interest will be 7,100 yuan, MINUS the discount of 4,300 yuan, which is equivalent to paying more than 2,700 yuan in interest for two years."

　　Later, the hourly journalist came to an Audi 4S shop. A salesperson surnamed Xu told reporters that the market guidance price (bare car price) of an Audi Q5 is 446,500 yuan, and the preferential price for one-time payment is 361,500 yuan, with a discount of 85,000 yuan; If you mortgage, the preferential price is 348,500 yuan, and the discount reaches 98,000 yuan, which is 13,000 yuan cheaper than the one-time payment!

　　Xiao Xu said that if a one-time payment is made, the vehicle purchase tax will be 33,000 yuan because of the high car price; If you buy a car by mortgage, the car price is cheap, and the vehicle purchase tax is 32,000 yuan, which can save 1000 yuan.

Selling mortgages wants to establish contact with customers.

　　Why is the one-time payment car more expensive? In the Mercedes-Benz 4S store, the young man in charge of sales explained to me that handling mortgage loans can increase the stickiness of customers and establish long-term contact with customers. "If it is a one-time payment, it has nothing to do with us after the customer’s car leaves."

　　But his explanation is obviously unconvincing. Because all the personal information of customers is retained in the process of car purchase, it is easy for 4S stores to contact customers. For customers who have taken out mortgages, the agreement stipulates that some specific after-sales services must go to 4S stores, but this connection seems far-fetched.

　　In the process of buying a car, Qianbao reporter found another problem. Although every 4S shop actively encourages customers to buy a car by mortgage, the interest rates of mortgage loans are quite different. For example, if the Mercedes-Benz 4S shop mortgages for two years, the annual interest rate is 1.5%; If the BMW 4S shop is mortgaged for two years, the annual interest rate is about 2.6%; The Audi 4S shop mortgage loan has an annual interest rate of 4.2%.

　　The sales staff of Audi 4S store said: "If we apply for a mortgage, we can get a rebate from the bank. We compensate the rebate to the car price, which is still very cost-effective for customers. If there is no advantage in mortgage, there will not be so many people to apply for mortgage. "

　　The sales staff of Mercedes-Benz 4S store said: "Manufacturers have requirements for us, such as the proportion of cars sold by mortgage should reach 50% to 60% of customers. We are also trying to complete the manufacturer’s task indicators. "

　　Just like buying a house by mortgage, buying a car by mortgage can really alleviate the tight cash flow of many consumers when buying a car. However, Hua Ge, who mentioned earlier, believes that if the car price of a full car is higher than that of a mortgage car, it obviously does not conform to the market rules, and the bank will increase the burden on consumers while generating income.